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The Spring/Summer 2018 campaign theme is Designed to
Envy. With the aim of transmitting an image of sophistication and
Ana Hickmann Eyewear campaign was shot at a luxurious interior design store at Treviso, Italy, in the beautiful Veneto area. It was among a large variety of fabrics, textures and incredible design concepts that this collection presented itself as a true expression of womanliness and timeless elegance, characterised by high quality, modern design and style.
Modernity and tradition mixed with elegance and simplicity, truly Designed to Envy.
The new Cat-Eye Ana Hickmann Eyewear shape with gradient lenses. AH 3178
The layered sunglasses are the latest trend in eyewear. Modern, classic retro or cat-eye shaped, these sunglasses provide an iconic three - dimensional look and are the perfect accessory to stand out along with a great outfit. Available also in a squared shape and in 5 beautiful and feminine colours, the layered sunglasses are quite thin, light and extremely comfortable. The light gradient lenses are a perfect option for a lovely spring walk with a glamorous look.
Each layer gives movement and deepness to the frame. AH 3177
New butterfly shaped layered frame. AH 6325
The layered frames follow this spring trend, and the SS18 collection presents them in different shapes, from cat to butterfly, and in several elegant and fashionable colour combinations. These are the perfect frames for an office-chic daily look.
New cat-eye shaped layered frame. AH 6326
New Duo-Fashion round frame. Temple decorated with the brand logo from one side, and on the other an elegant golden diamond shaped geometrical lace. AH 6331
Part of the Ana Hickmann Eyewear collection DNA, this spring/summer season three new different shapes in acetate, were introduced in the collection. The Duo-Fashion is a system developed specifically in the temple allowing a rotational movement, revealing colour and/or surprising material combinations. This system allows two looks in one single frame.
New Duo-Fashion frame. Temple decorated with the brand logo from one side, and on the other elegant golden diamond shaped geometrical lace. AH 6329
DESIGNED TO ENVY
New rimless sunglasses. Available in 3 beautiful colours and mirrored lenses. AH 3179
The SS18 Ana Hickmann Eyewear collection introduces a new rimless sunglass concept. Extremely light and comfortable, this design was inspired in bold and accentuated brow lines. These lines grow into hand painted beautiful temples with a perfect fitting.
Designed to Envy is the SS18 collection key word. AH 3179
Optical Collection Architecture Acetate
Sunglasses Collection Architecture Metal
POS MATERIAL ADVERTISING CAMPAIGN
5 pieces Display
3 pieces Display Package
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