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Specializes in offering planning sources and booking capabilities.

Example: ď‚ž

Application for smartphone that enables the users to book directly online for a travel, hotel room, flight, often at lower cost  Hotel Tonight showed rooms that could be booked as late as 2 a.m. for the night  Example : Hotel Tonight 



Technique which helps search engines find and rank your site higher than the millions of other sites in response to a search query. SEO thus helps you get traffic from search engines. This SEO tutorial covers all the necessary information you need to know about the tool- what is it, how does it work and differences in the ranking criteria of major search engines. Example: Yahoo & Google Webmaster

Example: SEOMOZ

Process of gaining traffic from or visibility on search engines. SEM is an umbrella term that covers two broad areas:

- Gaining traffic through free SEO (Search Engine Optimization) efforts - Gaining traffic through paid search advertising  Examples: Google AdWords, Yahoo! Search Marketing and Microsoft adCenter

Type of contextual advertising where Web site owners pay an advertising fee, usually based on click-throughs or ad views to have their Web site search results shown in top placement on search engine result pages.  Some search engines will make it easy for users to determine which search results are natural and which are paid, while others will mix the results making it more difficult for users to determine which are the paid search results.  Also calledsponsored search/Per per Click  Example: 

« Book direct. Relax »  Innovative searching and booking platform that offers customers the possibility to find the perfect hotel and book a room online.  Founded by a group of leading hotel companies: Hilton, Hyatt, IHG, Wyndham, Marriott… The choice between hotels is restrained  Tool to redirect the user to the hotel’s website 

Online Business Complex Terms  

Definitions & explanations