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a l l a bo u t m e

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industrial design

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craft design

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commercial design graphic design photography


profile 7 education skills experience 8 awards 9 personal 10 logo design 5


gocindygo7@gmail.com +886 956381027


profile I am a hard-working person being full of curiosity. I am willing to take challenges and not afraid of trying new things. I am not perfect, but I always try my best to do everything. This is me.

skills Language: Chinese (native), English (C1), French (A1). Computer: Photoshop, Illustrator, InDesign, Fushion360, Rhinoceros, Keyshot, Audacity. Additional: Photography, Singing, Dancing, Piano, Volleyball, Public Speaking.

education Bachelor of Design in Industrial Design -Tatung University, Taipei, Taiwan, 2017. Taipei Municipal Zhongshan Girls High School, Taiwan, 2013.

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experience Lead Designer, Bon Lapins Deli & Gifts; ChangZhou, China – 2016-2017

Being one of the charter member, my job is to help setting up the new brand, starting from brand name, logo, CIS, packaging to interier design.

Lead Designer, HeheYuanyuan Bakery & Gifts; ChangZhou, China – 2014-2017 CIS, Logo design, packaging design, poster design, brochure design, and photography. I lead 4 coworkers in my team.

Assistant, E-commerce Dept. GeneHerbs Biotech; Taipei, Taiwan – 2013-2014

Managing e-commerce platforms, checking purchase orders, arranging delivery and designing commercial banners and pictures online regularly.

Co-Organiser, Flash Into Insane Flash Mob; Taipei, Taiwan – 2013-2014

My friends and I founded a musical flash mob group “Flash Into Insane.” With professional singers, we had a debut singing “One Day More” from “Les Miserables.” I was taking the part of Eponine.

President, TTU Toastmasters Club; Taipei, Taiwan – 2015-2016

Presiding at meetings and executive committee, appoint all committees and has general supervision of the operation of the club.

Vice President of Education, TTU Toastmasters Club; Taipei, Taiwan – 2014-2015

The second ranking club officer and is responsible for planning, organizing and directing the club program. Chairing the educational committee.

Secretary & Lecturer, Computer Science Study Club; Taipei, Taiwan – 2011-2012 I was an officer of Computer Science Study Club of ZhongShan Girls’ High School. Besides, I taught Shade 3D (3D modelling).

Spiker, School Volleyball Team; Taipei, Taiwan – 2005-2010 8

I’d been with JianAn Elementary School Volleyball Team since 4th grade. After graduation, I entered DaAn Junior High School Volleyball Team.


awards YOUNG PIN DESIGN AWARD (Product Design), 2017

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personal logo design I use my English name Cindy Chen to design my personal logo. The reason why I named myself Cindy is because the pronunciation of Cindy is rather close to my Chinese name Hsin-I. Integrating my personality- logistic, simple, well-rounded, compatible, and enthusiastic, a chic as well as meaningful logo was born. First name Cindy mirrors my last name Chen. Coloured in fierce pink and rounded with simple lines not only contours the name, but also reflects my personality mentioned above.

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(100mm/50mm/15m)

C1 M96 Y39 K0 (#E51C5F)

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YOUNG PIN DESIGN AWARD Orah 14

product design SOUS LE VENT

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OWN CAFE

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iF concept desgn CUSBE 36 checup 38 Foldin 40 LightBag 42

idea sketch sketches 44

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When I designed Orah, I imagined it as more than a light. It further embodies the meaning of lights and the value of light.

殹䧮鏤鎙0SBI鸏湄敚儘

䋞劆㸐♶〫⸆腋♳僽♧湄敚

罜僽輑Ⰵ✫敚㶸㖈涸䠑纏莅⯕涸⭆⧩

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Lights illuminate everything in the world, the birth of life and hope, always giving silent radiance. Throughout the universe, dots of lights linked with one another by gravity. As the earth turns, there are day and night. Light along with shadow, demarcate the time. As time changes, as the light fades, there is a lamp. ⯕撑❮✫⚆꟦蠝暟

⠶ꦑ欰ㄐ⛓钲鴇莅䋞劆㨥穅랿랿㖒窍✮⯕蒺

㸪錚㸙㸿⦐⦐Ꟑ罇⯕蒺涸烱棟㔔䒸⸂䕹姽暽䒸

㣐㖒鶬偒鸤㽠✫儿莅㢹⯕ꦑ䕧欰ⷔⴕⴀ✫♶ず儘鴇 鸏⦐⚆歲姻㔔儘鴇隶⻋罜剤✫敚

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lighting design Orah comes from the Hebrew, representing the meaning and origin of light. Lights and shadows between spheres overlay with each other, just like a planetary operation and a beginning. By turning, it plays with light and shadow. When the balance between the light and the ball is found, our longing for life and a good environment will be awakened deep down. 0SBI彂荈倴䋞⠭⢵俒➿邍衽⯕涸䠑纏ㄤ饱彂

㕩莅㕩꟦䕹姽⯕䕧❜毕柔㥶㸙㸿遤僤꟦麌遤莅钲鴇诔歋 偒鱲佖隶⯕䕧隶⻋姺倴⯕莅椕⛓䎂邂럊ꅾ倞㋎ꄁ䧮⦛䗱 ⚥㼩倴橇㞯莅欰ㄐ㶸㖈⛓䝿⹛

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intro Users can gently lift the lampshade and change the direction of illumination to meet the needs from different situation. Through the wireless power supply technology, the lampshade will not be constrained by cables and can be rotated 360 degrees. Balls are connected by magnets, and it works like a planetary rotation. Users can easily interact with light and shadow in the most instinctive way. Besides, the colour temperature of the light source can be changed via remote control. Transparent acrylic and copper metal mix and match, creating a balance between penetration and impermeability, and distribute warm light. 诔歋⢪欽罏鰋鰋䫬饱0SBI涸⯕縟鱲⹛⢵佖隶⯕箁撑僈倰ぢ鵔ざ♶ず⢪欽䞕㞯䨾꨾⛓⯕

鷴麕搂箁⣘ꨶ䪮遯⢪乽⡲♶「ꨶ箁暽積罜〳䏞偒鱲椕넓ⵄ欽煂⸂湱䎂邂鱲⹛儘柔㥶遤僤麌⡲菛⛓䊫㦫雊⢪

欽罏㖈剓湬錏涸乽⡲麕玑⚥腋莅⯕䕧欴欰✽⹛Ⰹ鿈⯕彂〳鷴麕麶䱾隶䳖蒀影ず儘ⵄ欽鷴僈㠺⯘⸂莅ꋜ蒀ꆄ㿂幋䵩

㖈鷴莅♶鷴⛓꟦《䖤䎂邂⚛侕涮影情⯕蒺

brightness

colour

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model The process of making this 1:1 working model is divided into internal circuit and external appearance. First, soldered the wireless power supply module with LED circuit board, 3D printed out the base, and then polished for plating. Plus, the center of gravity of the base is well designed to keep the ball upright and balanced. Polished the external lamp holder for plating and drilled a hole for the plug. After all the process and vacuum plating, assembled everything together. 醢⥲é¸?ă€łéşŒâĄ˛ĺž¸ă˜—ćś¸ĺ´ŠçŽ‘â´•ć?€â°‰éżˆę¨śé¨&#x;čŽ…ă˘ŤéŒšé¸¤ă˜—ď˜šâ°‰éżˆ ⯓ăź&#x;ć?‚çŽ âŁ˜ę¨śĺž¸çŠ‰čŽ…-&%敚ꨜé¨&#x;ĺŒ˘ć?“äąşď˜šâą„%â´Şâ˝Ťéť ăš†ăŁ?ăź­

ä? ä? ď˜šăź&#x;ä? ä? äŹšâŻ•ä–•ę¨śę‘&#x;ď˜ˇĺ§˝ă˘Ťď˜šę…žä—ąâĄ™ç¸¨ćś¸é?¤éŽ™é›ŠâŻ•ć¤•č…‹âĽƒ ä­°ćšŹç”¨âš›âš‚äŽ‚é‚‚ď˜ˇă˘ŤéŒšăź&#x;ć•šä? äŹšâŻ•ä–Šę¨śę‘&#x;âš›ęš˝ăś°ęŒŠäąşäł„ä? ď˜ˇ ďˆŁéżˆâ¸ˆäŠ¨ă¸¤ä§­ä–•â™§â˘˜éˇ‘ćşŤç‘ ę¨śę‘&#x;ď˜šâą„â¸ˆâ&#x;ƒçŠ‰é…¤âżťëž­ă –ď˜ˇ

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scenario Orah is suitable for many kinds of indoor spaces, and the direction of illumination can be adjusted according to different circumstances and atmospheres. Mirror metal colour coating with simple appearance makes it look like an elegant artwork even when it is not turned on. 黠ざ㢵珏㹔Ⰹ瑠꟦腋㔔䥰♶ず䞕㞯⿻孵孨锅侮撑僈倰ぢ ꖏ꬗ꆄ㿂蒀愯䵩ꂂ♳矦秉㢫錚♶꨾撑僈儘❠腋柔㥶谁遯 ㅷ菛⮛꧉㖒⡐用衽

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SOUS LE VE N T


hair dryer design Is it not convenient to carry a hair dryer out with you? Cannot find a plug for hair dryer while camping? “SOUS LE VENT� is the hair dryer to solve these problems!

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hair dryer revolution


With metal bracelet, users can easily carry it like a purse as well as hold it tighter while using non-dominant hand. Besides, following ergonomic design, the touch button let users effortlessly press on while using. Coming with a built-in battery which can be charged via USB, this is not only handy, but ideal for carrying it with.

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model & sketch

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final presentation poster “SOUS LE VENT”

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OWN CAFE

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OWN CAFE moka pot is a personal electronic coffee

A pile of books with a mug on the top makes its

maker that produces coffee by pressing boiling water

appearance more friendly and compatible to users.

pressurised by steam through ground coffee. After

It’s just like spending a relaxing afternoon, reading

coffee filled up the top container, users can take the

some books and enjoying a cup of hot coffee in a

cup off and have it directly without pouring it out.

nice cafe.

With these easy steps, users only need to place ground coffee, and then plug in the power cord, a cup of hot coffee will show up itself!

moka pot design 33


model & sketch

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final presentation poster “OWN CAFE”

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CUSBE is a cube USB flash drive that you can ealisy extend the capacity by connecting the same-coloured cube, and copy the content by connecting different-coloured cube. Each cube has 8GB capacity, and can be used independently. CUSBE makes it convenient as well as efficient to use USB flash drive, especially when the number of USB port is limited.

Copy

Use different-coloured cube to copy the content.

+

Share

Easliy share files or lend it to others.

=

Extend

Use the same-coloured cube to extend the capacity.

+

= 37


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Inside the bottom of the cup there’s a mirror which can reflect your teeth while having the act of drinking water. In order to let users feel at ease, the top and the bottom portions are covered up by opaque plastic. In addition, to let lights get in, the body of the cup (the middle part) is made of matte translucent plastic.

(4 different colours)

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Just a piece of paper, and that’s what all you need. “Foldin” is a two-sided 21*21cm paper folding disposable tableware, with plate, bowl and cup all in one. Made of stone paper which is waterproof and eco-friendly. All you have to do is follow the fold line and make the tableware you need. As for disposal, it can be flattened into a plane paper that makes it easy to be cleaned up. Only need to carry a pack of Foldin paper for outing or picnicking. Not only convenient, but also eco-friendly.

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LightBag is a drawstring bag which combined two different kinds of fabrics - solar fabric and fibre optic fabric on each side. During daytime, sunlight can be absorbed by the solar fabric side. And when getting into the dark, just turn to the other side

easily

FIND THINGS in bag

with fibre optic fabric to keep you safe. Furthermore, the inside of the bag can also be lighten up by the fibre optic fabric, so users can find things in bag easily in the dark. This is not only an ideal bag for safty and convenience when doing outdoor activities, but also a benefit for places lacking of electric light. People can carry their bags out, and then bring the light back home.

LIGHT UP

places without electric light

keep SAFE in the dark fibre optic fabric

solar fabric

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idea sketch Here are some quick and rough idea sketches for further discussion.

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product design 韍銯峕

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BON BON

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Cuckoo Clock

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Pureness of Nature

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Chic Noir

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installaion art design [懼卌] toucan 68

KKL design award KKL award intro 72

⯕僦Ⱄ倰櫖㸛㔋倰74

櫖㸞㕰㕩76 51


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Chinese Chess and Chess seem to be different, while actually they have lots in common! (45cm x 45cm x 20cm)

However, due to the incomprehension of Chinese character, people might not be able to find the wisdom, the culture, and the beauty are identical in many ways.

chess design 53


king

queen

bishop

knight

rook

pawn

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100

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80

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80

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60

15

(mm)


Hence, I designed this chess combining both of them – elegant black and white colour from Chess,and traditional Chinese seals apperance from Chinese Chess. The letters can be reflected by the mirror below. Besides, the chess board can also be a storage box for chess pieces. Crystal-clear material breaks the barrier between two cultures to let them know each other, interact, and embrace.

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the meani ng o f

“Xiang / Xi Yang” We call Chinese Chess “韍唿Xiang Qi)” in Chinese, on the other hand, Chess is called “銯峕唿(Xi Yang Qi).” It is interesting that “Xiang” also means “look like”, “appear to” in Chinese. Besides, “Xiang” and “Xi Yang” sounds very similar when pronoucing fast. Therefore, “Xiang/Xi Yang” not only means “Chinese Chess is like chess.”, but also shows the combination and similarity of two cultures.

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BON BON T h e b e a u t y of c e r a mi c s y o u’ v e e v e r k n o w n

ceramic design 59


Many people thought that ceramics can only be white and plain, but the truth is ceramics can be very colourful and shiny. So I integrated colourful ceramics and metal to make sparkling fashion accessories including necklace, bracelet, and earrings. Every pieces are all handmade. Making ceramic accessories is not as easy as making ceramic tablewares. The temperature is lower and should be carefully controlled. Besides, each piece is delicate and fragile, I needed to pay extra attention and make sure that there was no air getting in when forming, otherwise, it might explode after heating.

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BON BON The b eau t y o f ce ramics you’ ve e ve r known

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To reverse the antique first impression of an traditioanl wood made cuckoo clock, I designed a modern cuckoo clock flattened all the wood made pieces into black acrylic sheets. With the elaborate natural pattern carving, this cuckoo clock is not only modern but still classic.

clo ck design 63


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I want to make it a symbol of

Plus, deers symbolize the powers

sacred nature, therefore, I designed

in nature that are not easily

a white deer in neat and smooth

subdued. As for ivy, it's soft but

outlines to represent animals, and

prosperous with vitality.

the ivy stands for the plants.

You can see the connection

Deer was sacred to the feisty

between each other, and that's

goddess Artemis, from Greek

the balance

mythology. The deer is the king of the

- the pureness of nature.

forest, the protector of all other creatures.

vase design 65


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leath er design ChicNoir This is a handmade leather evening bag designed and made all by myself.

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i nstallation art design “Every second we lose the rainforests the size of two football fields. ” Human beings keep developing the environments. We destroyed the habitats of other creatures and leave no places for them to survive. Those homeless aniamls are forced to live with us in the “concrete jungle.” Their souls have been tortured and depleted into the dead cold metal pieces.Thus, we made this installation art to remind people to face this problem seriously now. (125cm x 115cm x 25cm, aluminium sheet)

toucan [懼卌] 69


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kinmen kaoliang li quor Inc. design award

Kinmen Kaoliang Liquor is one of the most popular brands of kaoliang in Taiwan. Kinmen Kaoliang Liquor was established in 1952, and has been flourishing ever since for over half a century. In this design competition, all the entries are required to reuse the wine bottle of 㼂剢屮 of Kinmen

Kaoliang Liquor. That is an octagonal clear glass bottle with red brand label. The appearance of this bottle is full of traditional Chinese culture, therefore,

we integrated some meanings of Chinese Ⱄ⽚ (The Eight Trigrams) into our design models.

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光映八方 瓶守四方 ⥃殆⾲劥㼂剢屮櫖魨Ⱄ錬鸤㘗欽矦㋲涸䎙

⡦䕎隶㼟Ⱄ錬佐捀㔋錬罜㔋錬⵱穡ざ⾲劥 Ⱄ⽚涸䠑纏匌⽂銯⻍ⴕⴽ➿邍ꫭ륌涯贅

劫ꦿ桡娀涸㸛隌䠑䙂⚥䒭じ敚穡ざⰔ⽚괐 宐輑ざ⫄窡牟猽蛅ꅾ莅植➿矦悦넞꧉ (35cm x 35cm x 40cm)

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麌欽ꂋ櫖鏤鎙䧭植➿⚥䒭じ敚秋秶ꧨ䧭⚥

䒭璭夻䧆じ柔㥶秋敚硱菛㋐孵Ⱄ錬涸櫖魨

չⰔպずչ涮պ⿻չⰔ⽚պ㸛隌⛓䠑韍䗚幢惽屮

宐涸ꆄ랔蒀⯕蒺鷴麕秋蒀秶ꧨ崩峾罜ⴀ⫹ 僽鄄牝犷涸屮宐彂彂♶穪僦撑㖈㕩呥♳䠑 ㄂衽䎂㸞㕰㕩

(70cm x 30cm x 100cm)

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company intro 80 packaging design 82 table setting design 86 brochure design 92 CIS design 98

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company i nt ro Heheyuanyuan Bakery & Gift is the first soft european bread bakery in Changzhou, China. They’ve been devoting to make the best european bread in Changzhou by using the best and the freshest ingredients. There are four spacious stores in Changzhou, offering not only breads, but cakes, pastries, meals, and drinks. So far, Heheyuanyaun has been the most significant bakery and gift brand in Changzhou, China.

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packa gin g des ign A series of packagings designed by my sister, Emily and me for “Heheyuanyuan Bakery & Gifts” Changzhou, China, 2015. We launched a brand mark named “Mary&Andy Rabbits.”

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wedding bucket

baby bucket

226 x R167mm

226 x R167mm

children gift

butter cookies

356 x 403 x 80mm

50 x R170mm


gift box 260 x 300 x 70mm

nougat purse 220 x 63.5 x 90mm

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tab l e s e ttin g de s ig n &

p hotog r a p h y Designed for Heheyuanyuan

all different kinds of celebrations’ candy bar. I set the tables and took all the photos.

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birthday celebration


house warming party

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wedding


celebration

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b r o c h ur e de s ig n &

p hotog r a p h y Designed for Heheyuanyuan products brochure and gifts brochure. I took all the photos not only for products but for people

who devoting themselfves to this place.

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2014 Heheyuanyuan products brochure

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2015 Heheyuanyuan gifts & products brochure

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CIS des ign In 2016, Heheyuanyuan decided to lauch another new branch offering pasta, pastries, and afternoon tea. Therefore, I joined this new project and became one of the charter member. My job was to help setting up the new brand, starting from brand name, logo, CIS, packaging design to interier design.

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Brand Identity Brochure

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graphic design

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sky of taipei 104 sin city casts pencil sketch 106 travel magazine 108

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sk y of taipe i I have been living in Taipei City for more then twenty years. I painted the city bases on my memories that I looked through my umbrella on rainy days. Those are the places I’d been through, under the sky of Taipei. (black marker; unbrella)

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My first 4K pencil sketch artwork. I started to learn pencil sketch after entering university, and this is the final artwork after learning pencil sketch for the first semester. Sin City movie casts (from left to right) : Jessica Alba, Bruce Willis, Rosario Dawson,Brittany Murphy, Benicio del Toro, Devon Aoki, Alexis Bledel, Clive Owen (4K, 546mm x 393mm)

c as t s pe nci l s k e tc h

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tr av e l magazin e 2014 family traveling photo shooting and album design. (80 pages, 297mm x 210mm / Canon 650D)

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photo graphy

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landscape and architecture 112 animals 118

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MusĂŠe du Louvre, Paris, France (Canon 650D, 18-135mm, f/3.6, 1/100, ISO100)


Sunset Paris, France (Canon 650D, 18-135mm, f/8, 1/200, ISO100)

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Night view from CathĂŠdrale Notre Dame de Paris, France (Canon 650D, 18-135mm, f/3.5, 1/30, ISO1600)


Avenue des Champs-ElysĂŠes, Paris, France (Canon 650D, 18-135mm, f/5.6, 1/250, ISO100)

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OpĂŠra national de Paris, France (Canon 650D, 18-135mm, f/3.5, 1/50, ISO1600)


Jardin du Carrousel et des Tuileries, Paris, France (Canon 650D, 18-135mm, f/5.6, 1/800, ISO100)

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longing, Houtung, Taiwan (Canon 650D, 18-135mm, f/5.6, 1/30, ISO400)


afternoon-off, Houtung, Taiwan (Canon 650D, 18-135mm, f/5.6, 1/250, ISO400)

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Profile for Hsin-Yi Chen

Cindy Chen's Portfolio  

Here are my design works from 2013 to 2017 including industrial design, craft design, commercial design, graphic design, and photography.

Cindy Chen's Portfolio  

Here are my design works from 2013 to 2017 including industrial design, craft design, commercial design, graphic design, and photography.

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