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March - April 2012 Vol 1, Issue 2



d l u o Sh



[Includes Resource Pull-Out]


Also Inside: COURSE REVIEWS: The Bear Creek Philosophy & Mesquite Nevada JUNIOR SPOTLIGHT: Kaye & Davidson  l TEE TO GREEN: Local News Exploring The Complicated World of Shafts  l Learn To Enjoy The Bad

Y our Multi-Media Resource

Southwest Section Fo r everything local golf


CONTENTS Published by Media Solutions Group, Inc. PUBLISHER JACQUELINE McABEE





on the cover


17-18 Why Golfers Should Care About Golf 2.0

An Important Message For Those Who Love The Game



2012 SWSPGA OFFICERS PRESIDENT: Michael Haywood, PGA Tucson Country Club VICE-PRESIDENT: Don Rea, PGA Augusta Ranch SECRETARY: Greg Leicht, PGA Vistal Golf Club HONORARY PRES.: Mike Wright, PGA Vistal .Golf Course


TEE TIMES MAGAZINES PUBLISHING OFFICE PO BOX 115 l CORTARO, AZ 85653 Phone: (520)792-6650 Toll-Free (888)792-6650 email:

‘new golfer’ pull-out 19 GOLF - The World’s Most Rewarding Sport 21 Get Golf Ready In Just Five Days for $99 21 Key Golf Terms for New Golfers 21 SNAG Golf (Starting New at Golf) 24 Women’s Golf Programs Galore! 24 Get A FREE 15-Minute Expert Fitting in April 25 Start A New Family Tradition on The Golf Course! 25 It’s Okay To Play Golf For Fun 26 Move On Up and Tee it Forward!

special feature 38 Golf & Baseball - Spring Training

on the course 5 COURSE REVIEW: The Bear Creek Philosophy 6 COURSE REVIEW: Mesquite Nevada 8 LODGING/COURSE REVIEW: Lodge at Ventana Canyon

on your game 11 See It! Feel It! Believe It! Short Game Excellence 12 Exploring The Complicated World of Shafts 14 SWSPGA Member has “A Real Stroke of Genius” 27 Questions On The Rules of Golf? 28 Learn To Enjoy The Bad 31 Get Serious About Golf in 2012 32 “R” Stands For Reduction, According to the USGA

youthlinks 42


SOUTHWEST SECTION PGA OFFICE 10685 North 69th Street l Scottsdale, AZ 85254

JUNIOR SPOTLIGHT: Sarah Kaye and Kale Davidson

swspga news 40 The PGA Show - Orlando, Florida 2012

community 34 TEE TO GREEN:


The Southwest Section PGA is one of 41 Sections of the PGA of America, consisting of more than 1,500 members in the state of Arizona and Southern Nevada. The PGA of America is the world’s largest working sports organization, comprised of 28,000 men and women golf Professionals who are the recognized experts in growing, teaching and managing the game of golf. Since its founding in 1916, The PGA of America has enhanced its leadership position by growing the game of golf through its premier spectator events, worldclass education and training programs, significant philanthropic outreach initiatives, and award-winning golf promotions. Your PGA Professionals are the “Experts in the Game and Business of Golf.”

Local News & Reports

19th hole 43 LOCKER ROOM: Antigua’s Spring 2012 Apparel Have You Discovered Locally Made Daphne Headcovers?


Phoenix Valley Tee Times, official publication of the Southwest Section PGA, is published bi-monthly by Media Solutions Group, Inc.. All rights reserved. Reproduction in whole or part without written permission is prohibited. The opinions expressed by contributors and advertisers do not necessarily reflect the views of the publisher or the SWSPGA. Distributed throughout Phoenix Valley with 34,000 bulk/on demand print circulation, available through e-subscription and reproduced online in both flipbook and webpage (HTML) format at Copyright © 2011-2012. Printed on 20% recycled (10% post-consumer waste) paper. All inks contain a percentage of soy base. Our printer meets or exceeds all federal Resource Conservation Recovery Act (RCRA) Standards. l Phoenix Valley Tee Times Magazine


R E S P E C T, H O N O R , C E L E B R A T E


espect, honor and celebrate our country’s military heroes in the inaugural Augusta Ranch Golf Club Folds of Honor Celebration Golf Tournament, supported by Nike Golf.

SATURDAY, MARCH 31 1:30 P.M. SHOTGUN START – Scramble format (3 players + 1 celebrity/military veteran)

ENTRY FEE – *$50 per player (minimum donation) includes: • 18 holes of golf with cart • Dinner & Awards • Nike Tee Package • • Certificate for free round of golf at Augusta Ranch • DINNER ONLY OPTION — $25 (minimum donation) — 6 P.M. (approximately)

All Proceeds Benefit the

Register today!

Register your team online at or call (480) 354-1234 to reserve your spot today 4 Phoenix Valley Tee Times Magazine l

ON THE COURSE Course Review

bear creek philosophy


BY MIKE HELFRICH I would like to start off my review with a brief lesson on the last 25 years of golf. During golf’s explosive growth during the 80’s and 90’s approximately 4000 golf courses were opened in the United States. From this golfer’s perspective it seemed the most common theme was to build them bigger, better, more expensive, and harder! The reason I give you this history lesson is that Bear Creek, very deliberately, did not follow that model. I was fortunate enough to be joined for the final portion of my round by one of the owners and we talked at length about the philosophy they adhered to during the construction of Bear Creek. He told me they wanted to build a place that everyone could enjoy on many levels…They wanted it to be affordable, challenging but not hard and player friendly for all abilities. From our experience, check, check…and check.

Bear Creek is actually a 36-hole facility. They have an 18-hole championship course that plays to 6,825 yards from the back tees and 4,990 from all the way up. The course has very little forced carry so it is truly a player friendly layout, but don’t be fooled because there is plenty of trouble out there as well in the form of lakes, bunkers and some severe slopes around the greens. It has many qualities of a links style course. The shape of the fairways, approaches, and greens offer golfers the opportunity to play run-up approach shots. Having said that, the greens were plenty receptive to shots at the pin, but don’t get on the wrong side. This is where the course can “Bear” its teeth. I found myself on the wrong side on a couple of occasions and with the greens rolling close to 10, I paid the price. The course has a nice mix of par 4’s ranging in length from 460 yards to the drivable (for some) 16th at 299 yards. I couldn’t reach it… but I did make birdie! There are five par 3’s on this par 71 layout and they also are a nice mix. The par 5’s are a big part of what makes this course so fun. They are all


give it a try. This short course will hone your iron game for sure. With tiny little greens and wide variety of distances, you will hit nearly every club in your bag, and with rounds that take only two and half hours, this is a great option for before or after work, or introducing our future golfers to the game.

500 East Riggs Road Chandler, AZ 85249 Phone: (480) 883-8200

reachable for longer hitters, but if you miss you can certainly find some trouble. The 18th is a perfect example of this. The finishing hole is a 558 yard par 5 with a very narrow opening between the right front bunker and the lake to the left. If you can run one up through the gap you will be rewarded with a nice look, but with the approach sloping towards the water, running it up is risky.

The staff was very friendly and there to meet arriving guests at the bag drop. They have a huge all grass range and nice short game area. The Bear’s Den Grille is a bar and restaurant, but a very comfortable place to grab a bite before or after you play. The Grille also offers a huge covered patio which is a great place to enjoy your post round drink and watch the incoming golfers finish on the 18th of both courses. I think it is safe to say I thoroughly enjoyed my day at Bear Creek and I really like what this place stands for… Fun, affordable golf.

The second 18 is called the Cub Course and it is a par 59 with four par 4’s and thirteen par 3’s. Before you dismiss this little gem for not being a championship course I suggest you

Mike Helfrich is the General Manager of Hot Stix Golf based in Scottsdale, AZ. Mike’s career in the golf industry spans more than twenty years and started in his home state of Oregon, but having resided in Cave Creek for the last fifteen years he now considers Arizona his home. l Phoenix Valley Tee Times Magazine



Conestoga #6 Tee Box H

BY JACK RICKARD If someone asked me to list my favorite “golf destinations” in the United States, I’d probably go (1) Bandon (Ore.) with its three wonderful seaside courses; (2) the Monterey Peninsula with Pebble Beach and Spyglass and (3) Pinehurst, N.C., with the famed Pinehurst No. 2 course. Mesquite, Nev., however, would not even be considered, even if I went ten deep. But give this semi-remote community credit. It’s trying to become a “golf destination.” So where is Mesquite? It’s some 75 miles northeast of Las Vegas. It’s an easy drive, almost like driving from Tucson to Phoenix. Mesquite is not big – around 20,000 full-time residents. Since it’s in Nevada, it obviously has casinos; three, in fact. But more importantly, Mesquite has great weather and seven golf courses. The Chamber of Commerce boasts that there is one tee box for every 162 local residents. The city is also the site of the annual Re/Max World Long Drive Championships that you may have caught on TV on Christmas day. Obviously in three days there I couldn’t try out all the courses. But the Falcon Ridge Golf Course, my first stop, is a challenging layout. It’s built into the natural red cliffs of the Nevada desert landscape and features some dramatic shots off elevated tees as well as crushed white quartz bunkers. It was designed by Kelby Hughes and Crescent Hardy, two golf course architects I’ve never heard of. But they

did a good job of routing the course through some interesting and challenging terrain. Falcon Ridge also has been named top course in Mesquite by the locals two years in a row. On the second day, I left Mesquite to tee it up in St. George, Utah, about 45 minutes away. It’s worth making the drive just to go through the Virgin River Canyon. For a few miles you are winding through some dramatic rock formations on both sides. I was told that when they cut the road through some 20 years ago it cost $1 million a mile. Imagine what the price would be today. Back to Mesquite. My last stop was the Conestoga Golf Club. It was designed by Gary Panks of Phoenix, one of my favorite golf course architects who was recently inducted into the Arizona Golf Association Hall of Fame. “The location made quite an impression on me with its elevation changes, panoramic vistas and the rugged nature of the bluffs and canyons,” Panks said. The Oasis Golf Club has two courses. One is named The Palmer because it was designed by Arnold Palmer in person. The Canyons course is more player-friendly. That translates into easier. Palmer isn’t the only big-name designer who has worked in the area. Down the road some 40 miles, halfway from Las Vegas, is the Coyote Springs Golf Club, designed by Jack Nicklaus. It’s in the middle of nowhere. Seriously. It’s some 20 miles off the Las Vegas-Mesquite freeway and all by itself. No houses, nothing. A few years back it was going to be the start of a major development, with several courses planned along with lots

6 Phoenix Valley Tee Times Magazine l

“So why make the drive from Las Vegas to Mesquite just for golf? Well, it is less expensive. The rates in Mesquite range from $75 to $125 depending on the time of year”. of fairway lots. Then the economy went south and the course sits alone. Several of my friends played Coyote Springs and came back with two thoughts – it’s a fair and challenging layout but the greens will drive you crazy. One friend said he never had a level putt in 18 holes. So why make the drive from Las Vegas to Mesquite just for golf? Golf in Mesquite is more affordable than in Las Vegas. The rates in Mesquite range from $75 to $125, depending on the time of year, with the rates even more affordable in the summer. Would I go back? And does Mesquite qualify as a “golf destination?” Yes, on both counts. I loved the laid-back atmosphere of the community, and the two courses I played were really good. Jack Rickard is a retired Editor of the Tucson Citizen, and Southern Arizona Tee Times.



Coyote Springs #11

Coral Canyon G.C.

Falcon Ridge G.C. l Phoenix Valley Tee Times Magazine



LODGE at Ventana Canyon


Canyon #7 The Lodge at Ventana Canyon in Tucson, AZ is unique among major resort destinations because it is the home of the renowned Ventana Canyon Golf and Racquet Club. It is owned by a consortium of members of that club, not a corporation headquartered halfway across the nation. They demand the finest for themselves but graciously share their facilities with guests of the Lodge, a comfortable 50-room boutique lodging facility nestled in the foothills at the base of the majestic Santa Catalina Mountains. Here they share the same dining and banquet rooms, golf courses, tennis courts, spa, swimming facilities, and other resort amenities available to private club members. And what amenities there are! The Lodge consistently ranks among the best resorts both nationally and worldwide in Travel and Leisure, Conde Nast Traveler and Golf Magazine. These highly coveted awards are due to the two Tom Fazio-designed 18-hole golf courses, the dozen lighted tennis courts, beautiful swimming complex and the highly trained staff that works hard every day to be sensitive to your every need. The Lodge enjoys one of the most scenic locations in the Southwest. One might say it

Canyon #13 is wrapped discretely in the Sonoran Desert environment, sharing its setting with fascinating wildlife and truly inspiring views of rugged escarpments and dramatic sunrises and sunsets. For Ventana members, their guests and sophisticated travelers who have chosen to make the Lodge their home away from home, every leisure activity anyone could possibly desire other than ice fishing, perhaps - is readily available. Golf at Ventana is nationally renowned due to the two Tom Fazio-designed championship golf courses set in the beautiful Sonoran Desert. These challenging courses offer not only an exceptional golf experience, but a unique interaction with nature. Throughout your play you will encounter desert foliage along with wildlife such as deer, roadrunners, quail, rabbits, bobcats and birds of every description. Both the Mountain and Canyon courses provide challenges for the skilled golfer hitting from the championship tees.

8 Phoenix Valley Tee Times Magazine l

Others can test their prowess from any of four sets of tees, which make the courses playable for golfers of all skill levels. The Mountain Course is home to the most photographed hole west of the Mississippi, Mountain Number 3. This 107yard par 3 offers a breathtaking panorama that stretches for a hundred miles across the Sonoran Desert into Mexico. The Mountain Course is a desert-style target course with many changes in elevation and several elevated tees. The Canyon Course Winds through the inspiring beauty of Esperero Canyon and incorporates the massive rock formation known as Whaleback Rock. From the course's highest point, the tee for the 13th hole, there is an inspiring view of the entire east valley. In addition to the two spectacular courses, Ventana's practice facility is available to guests, offering a full swing area, short game range, bunker area and two full-size, putting greens. Ventana golf school also offers guests half-day, full-day or three-day instruction packages to suit your needs. Come see what golf enthusiasts nationwide tout as one of their favorite experiences, The Lodge at Ventana Canyon. For more information, visit them online at



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10 Phoenix Valley Tee Times Magazine l


See It! - Feel It! - Believe It! Short Game Excellence

LPGA Tour Professional Alison Walshe works on her wedge game at The Medalist Club in Jupiter, Florida

BY MICHAEL HAYWOOD, PGA Founder, The Player’s Institute

Having a plan for short game success is critical to improvement from inside 100 yards. Any plan should begin with one that fits your game, and a wedge system you can rely on for a variety of shots from different lies. For most this system will include 3-4 wedges from 48 to 60 degrees. Proper length, loft, lie and bounce angles can be determined during the fitting process. Once complete we can move on toward what you need to provide the best results from inside the scoring zones.


Visualization is a key component to achieving consistent results. Begin by doing your most effective practice with your coach on the golf course. Work from different yardages and from a variety of different lies. This will give you the necessary confidence you need to take what it is you do in practice on to the golf course. While working, visualize the trajectory you wish the ball to travel, and fit your shot and club selection to that trajectory. From closer to the green, visualize the spot you wish the ball to land on, and tailor the length of your swing to that spot. Use a clock system for all shots inside of 100 yards, meaning if you have a 100 yard shot with a 52 degree wedge you may want to have a takeaway to the 11 o’clock position on the clock and a follow through to the 1 o’clock position of the clock. Regardless of the shot, see your target, and visualize the results you are trying to achieve. I encourage all players to speak out loud as they prepare to hit a shot with their coach close by, this creates great dialog, and confidence that the student is repeating what it is the coach wants them to do.


Feel is simply the relationship between the hands, body, club and ground. Feel takes into account many different variables, of which include tension within the body. So let’s say this right now, LOSE THE TENSION IN YOUR BODY, specifically the hands, arms and shoulders. Sound fundamentals for feel include those that use the length of the grip to your advantage. By gripping up and down the grip (thus shortening and lengthening the club), a player can effectively alter distance and trajectory with the same swing. The speed of the hands is also critical when it comes to the clubs ability to work through the ball. When the hands slow down, the club works ahead in a way that results in a variety of poor shots (heavy & thin), so maintaining the speed of the hands through the ball is critical. As well, feel your distances by working to different targets without a yardage finder, allowing the length of your swing to produce a shot that’s specific to that distance.


Believing in what you are doing is in large part the most important thing for a player. When executing your next shot, commit to the process, commit to what it is you have been working on. If you do not believe in the fundamentals you are working on or something feels off, then normally your instincts are correct. So believing you can hit the shot you are attempting is critical, and critical to your ability to repeating it, often. In closing, select a coach who is specific to your needs, today’s PGA Professional is trained in a variety of ways to improve your game, both on a mental and physical level. Commit to your improvement of the short game today.


About The



Founder, The Player’s Institute. - President, SWSPGA

Michael Haywood, PGA is the Director of Golf at Tucson Country Club, President of the Southwest Section PGA, Member of the PGA of America’s National Board of Directors and Founder of The Player’s Institute, a full service player development and coaching organization. l Phoenix Valley Tee Times Magazine



Exploring The Complicated World of Shafts BY MICHAEL HELFRICH General Manager, Hot Stix Golf Ben Hogan famously declared, “The shaft is the engine of the golf club.” That’s not an understatement considering its critical role in storing and releasing a swing’s power. Yet while the shaft is essential to optimizing distance, accuracy and consistency, many golfers don’t pay close attention to their choices when purchasing “off the rack” equipment. For example, we’re told the longer and lighter shafts in most stock clubs increase swing speed and distance. But because shafts react differently to particular swings, a one-sizefits-all solution rarely meets a golfer’s specific needs. Determining the proper match is actually a complicated process that should be performed with assistance from a certified club fitter. It consists of analyzing a player’s Swing DNA, breaking down swing factors and auditioning multiple shaft/club head combinations. The goal is to find an option that: 1. Consistently delivers the club head to the ball in a repeatable fashion. 2. Transfers as much energy as possible through impact. Even something seemingly straightforward like flex isn’t as simple as R, S, X. Flexes are not universal and one company’s stiff may be what another considers regular. Furthermore, each shaft has a unique “bend profile,” designating which sections are more or less stiff. A certified club fitter can identify ideal shaft flex and bend profile based on how a player

transitions from backswing to downswing. Force exerted on the shaft during the downswing causes it to bend. This is known as loading. Once the shaft is loaded, it will unload and ideally bring the clubface square to the golf ball. Changing one area has an impact on how the shaft bends, promoting different feel and trajectory. Often if a shaft does not feel right to the golfer it is not unloading properly. In order to visualize how different bend profiles fit specific players, imagine the swings of Rickie Fowler and Fred Couples. They have very similar club head speeds, but dramatically different transitions from backswing to downswing. Because of this the shafts that feel and perform the best for them will be very different. Fitters sometimes find that players are actually in between flexes. When this occurs, custom shafts can be built using a process

called “tipping,” where custom fitters remove a portion of the tip to stiffen the overall flex. The nature of shaft construction and its elements is further complicated by the recent wave of aforementioned longer (up to 46.5”) and lighter (30-50 grams) offerings pushed by many major club manufacturers. While touted as generating greater club head speed, these characteristics make it more difficult to keep the swing on path, sometimes leading to inconsistency and poor contact. Testing different options with a certified club fitter is the only way to ultimately determine what shaft is best suited for a particular individual. Elements like flex, length, weight and torque can all be modified to suit an individual. In the end, a golfer determines which shaft option feels the best for them, while club fitters provide the hard data to back up that choice.

About The



Hot Stix Golf - General Manager


Mike Helfrich is the General Manager of Hot Stix Golf based in Scottsdale, AZ. With eight locations across the United States Hot Stix is widely excepted as the #1 Club Fitter in Golf. During Mike’s tenure at Hot Stix they have become the exclusive research partner for Golf Magazine and oversee the magazine’s annual “Club Test”. Mike’s career in the golf industry spans more than twenty years and started in his home state of Oregon, but having resided in Cave Creek for the last fifteen years now considers Arizona his home.

12 Phoenix Valley Tee Times Magazine l


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Southwest Section PGA Member has “A Real Stroke of Genius” BY BRUCE McNEE, PGA

display for all to see.

Twenty years of bad chipping.

Fast forward to late August 2010. I was preparing for a member short game clinic and knowing that I would need to demonstrate shots I was watching YouTube videos of the world’s best players hitting chip shots. One video of 11 seconds caught my eye and I found myself watching this video over and over for nearly three hours. There was clearly something in this video that was reawakening a feel and concept that had been dormant for 20 years. I jumped out of my chair, went to the garage and returned about ten minutes later with a prototype of what is now the ChipInInABLE.

Well, that’s not entirely true. Twenty years of absolutely horrendous chipping is a more apt description. Somehow, after a major injury to my left knee, my ability to chip the ball had disappeared. I figured that with practice the basics would return and my short game would return to its’ previous level. As it happened, I entered a very busy time professionally and did not have a lot of time to practice but when I did practice I was unable to hit two chip shots in a row without “fatting” at least one of them. My wife Lynn, who is an LPGA professional, gave me some great advice but I was not ready to listen and really who listens to their wife anyway!

“Lynn, you have to see this. I just invented a cure for the chip yips!” I exclaimed. Without looking up she said, “Can it wait for a commercial?”

would have the product made in the USA and second was that we would keep the product as affordable as possible. Within two days I found a manufacturer who would work with me to develop prototypes. In my Google searches I found Steve Plzak of DRD Corp. in Glenmoore, PA . His website had an Engineering and Design Services button, as well as a confidentiality agreement, so I sent him a short video of me using the rough prototype. Within two weeks I had 5 prototypes from DRD and by mid September the final design was finalized, patent work in process and domain names secured. The ChipInABLE debuted on December 1, 2010 and was introduced to the world (at least the pros who found our booth just outside the ladies rest room) at the 2011 PGA Merchandise show.

In December of 2002 I started as the Head Golf Professional at Arrowhead Country Club and began to teach quite a bit. I thought to myself that by continuous teaching of chipping basics I would regain my ability to chip the ball. Wrong!

Glancing over to our living room where I was chipping balls from the carpet into the couch she stated, “Oh my God, that’s not your chipping stroke. That’s amazing. What have you done?”

The ChipInABLE is made in America and carries a retail price of $24.95. Work is underway to introduce a Junior ChipInABLE and also a second generation ChipInABLE.

In my second year at Arrowhead I was competing in a Couples Horse Race and my team was involved in a Chip-Off. I double hit the chip (which ended up pretty close) and my full blown chip yips were suddenly on

From that moment on I knew that I needed to share this device with the golf world. The exact date of this event was August 23rd, 2010. We decided two things would drive the development of this practice/teaching aid. First was that we

Bruce McNee, a PGA Member from the Southwest Section PGA. is the Head Golf Professional at Arrowhead Country Club. He and his wife formed A Real Stroke of Genius LLC to promote the sale of golf teaching/training aids that are affordable and work to make golf a better game. The ChipInABLE can be purchased in select golf shops or online at .

14 Phoenix Valley Tee Times Magazine l

- FNB PS S ! O ' F 00   5+ 0:  $0. l Phoenix Valley Tee Times Magazine



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d l u Sho


p. 19 p. 21 p. 21 p. 21 p. 24 p. 24 p. 25 p. 25 p. 26


GOLF l Phoenix Valley Tee Times Magazine


GOLF 2.0


For Those Who Love The Game

BY JACQUELINE McABEE In an effort to make the game of golf more fun and welcoming to millions of new golfers, as well as some 61 million golfers in America who have tried the game but aren't currently playing, The PGA of America has launched the Golf 2.0 initiative. This initiative is about growing the number of golfers, rounds, and revenues over the next decade and has brought innovative ways for golf professionals and facilities to grow their business and bring in more golfers. The success of this initiative will help build a sport that is not only more welcoming to new golfers; especially women, families and children -- but will also be of benefit to existing golfers as well; with a primary focus on retaining the existing core of golfers.

Reaching the Non-Golfer Non-golfers have some misconceptions about the game. They need to know that golf is affordable, can be played fast, is fun, welcoming to all races and genders, and provides a beautiful and environmentally clean atmosphere to enjoy being outdoors. Research for Golf 2.0 identified that people enjoyed playing the game with friends and family members. Courses have begun marketing the social nature of the sport and how the game’s atmosphere provides camaraderie among friends and bonding between family members. Golf is also good for your health while you play. Health and fitness experts advocate that walking 10,000 steps per day – the equivalent of 18 holes or five miles – will improve your overall fitness and help control your weight.

Benefits to Existing Players Although Golf 2.0 is an initiative to reach the non and lapsed golfer, the obvious outcome is that existing golfers may also benefit from many of the programs and changes taking place due to Golf 2.0.

Programs such as Tee it Forward, Kids Play Free and Family Golf Month will encourage the existing golfer to have more fun on the course, speed up play and affordably engage their children in a sport that has built much of its legacy on repeating generations. There is no better time for an industry wide effort to begin reshaping the game of golf. Dedicated golfers who have played for generations can attest to unprecedented changes being seen on the course. The elephant in the room for many golf organizations, and established golfers, is the current economy’s effect on the game of golf. For the first time in history, clubs across the country are filing Chapter 11, struggling to pay water bills and streamlining staff. This has affected levels of customer service and golf course standards. An industry-wide effort to make golf more fun, affordable and family-oriented will not only lend itself to increased revenues for many golf courses, but golf will also be in the forefront of helping to strengthen America’s families and address a growing concern over the health and welfare of our youth. Most established golfers are familiar with the core strengths that playing golf instills in children. The First Tee has established Nine Core Values that represent some of the many inherently positive values connected with the game of golf: honesty, integrity, sportsmanship, respect, confidence, responsibility, perseverance, courtesy, and judgment. Combine these values with the health benefits of trading ‘TV and video game time’ for ‘time on the course’, and it’s not a far reach to understand why Let’s Move!, America’s move to raise a healthier generation of kids, has partnered with on numerous junior programs that encompass the spirit of Golf 2.0.

Addressing Player Concerns While many directives of Golf 2.0 such as;

18 Phoenix Valley Tee Times Magazine l

encouraging friendlier signage, the use of social media and forming beginner programs, will likely not affect the seasoned golfer - it is a natural outcome when launching an initiative such as Golf 2.0 for existing players and golf professionals alike to have concerns regarding how an influx of new players may affect the game. Speed of play has long been a topic of discussion, even for seasoned golfers. Yet the PGA of America is more in tune to this concern than many who actually pay the greens fees. Immediately upon launching Golf 2.0 the importance of programs such as Tee it Forward, It’s Okay and “quick” rounds of golf such as 9-holes and 3 or 6-hole loops were stressed to golf professionals at the local level, to speed up play for golfers of all skill levels.

Grabbing the Grass by the Roots With so much at stake, and so much to gain, our hope here at Tee Times is that the PGA of America’s Golf 2.0 initiative will coincide with a grass roots campaign embraced by established golfers themselves. Isn’t it time to share our love of the game and use the programs created by Golf 2.0 to help introduce golfers of all ages to the ‘joy of a successful drive’? A grass roots effort could enable existing golfers to help steer the direction of new programs implemented at the local level, while also taking an active role in sharing the history of golf by mentoring a new golfer.

Share this Issue of Tee Times If you are one of the thousands of golfers who currently love playing golf, and you would like to help a friend begin playing the game, we have created this issue of Tee Times just for you! Pages 19-27 are filled with new golfer programs and have been strategically placed as a ‘pull out’ to share with friend. Be sure to read the pull-out first before you give it away - many of these programs are great for the established golfer as well!

to ‘Int Go rod ar fri e yo lf’ uc en u d. r lo pu tio Pu ve l l o of ut the ll- n ou pa g ge am t s1 e w


9- it 27 h . a

The World’s Most Rewarding Sport In no other sport can an average player duplicate or even better a shot or score by the world's best players. Think about it. Can you dunk a basketball, hit a home run or score a touchdown like professional players? Chances are the answers to all three questions is 'no.' In golf, however, you can make a par or birdie, chip in from off the green and if you're lucky, you can even make a hole-in-one on the same hole as any golf professional. Nobody in the world can do better than that.

Golf Course Basics Most golf facilities have a signature clubhouse which is where you’ll find the golf shop, restaurant, locker rooms and even banquet rooms for weddings and corporate outings. Restroom facilities are available on specific holes on the course. A food and beverage cart will often stop by while you are playing for a quick snack break. The golf course is an architectural work of art. You can immerse yourself in nature while you enjoy a day of exercise. Take time to notice the variety of plants and wildlife unique to your course. A course consists of 18- or 9-

More Affordable Than Ever

Arizona wildlife plays golf too!

Golf does not have to be expensive. You can spend very little or as much as you want on golf, just as you would on a TV. The cost to play varies, depending on the caliber of the course, time of year, day of week and time of day. Municipal courses typically cost less to play than private, semi-private, or resort courses. Photo: Rick Price, PGA

holes and each hole consists of a tee box, fairway and green. Play on each hole begins at the tee with the forward tees being designated for beginners and players with a high handicap. The fairway is part of the course covered with short grass and extends from the tee to the putting green. The area at the end of the fairway with the flagstick is the green.

Thanks to the recent ‘Golf 2.0’ initiative by the PGA of America, many courses are attracting new golfers with programs, playing opportunities and golf instruction at very attractive prices. (See pg. 21-26) Golf equipment is available in both golf shops and retail stores, and vary in price. Rental clubs are a smart way for beginners to learn the game and discover what they like. Most facilities offer rental equipment at a reasonable expense. New golfers often carry starter sets that include a driver, 3wood, 5-, 7-, and 9- iron, a pitching wedge, a sand wedge and a putter. >> CONTINUED ON PAGE 20


Portions of the Introduction to Golf pull-out are courtesy of the PGA of America, PGA Tour, LPGA, Golf 20/20, NGCOA and USGA who are dedicated to growing the game of golf. If you would like to learn more or find additional programs in your area, visit: l Phoenix Valley Tee Times Magazine




Before you purchase your first set of clubs, it’s smart to contact your local PGA Professional for the equipment that fits you best. There are also many inexpensive ways to play golf. You can practice on putting and chipping greens (which is often free), hit a bucket of balls on a practice range for as little as a few dollars, take group lessons, play in a league or play 9 holes instead of 18 on the course.

on your golf game is; You will become more consistent, hit drives straighter or further, and enhance your bunker play, shots from uneven lies, etc. Lessons can also be tailored to address what you want to accomplish

Red, White and Blue (tees that is) Learning to play golf the proper way not only leads to better play but a more enjoyable experience every time you tee it up. Unlike going to the dentist, going to your PGA or LPGA Professional for a lesson is not painful, but a rewarding experience that can be shared over and over again.

Play Alone or With Others Whether you have a whole day to play or a just a few hours to spare there are many ways to have a lot of fun for less time: To play a traditional 18 holes of golf, it generally takes four to five hours. However, if time is limited you can just play nine holes instead of 18, join your buddies for putting games, or play a Par-3 course. Or you can hit a bucket of balls at lunch or right after work. If you have just begun to play golf or are getting back into the sport, you realize it takes some direction to get your game up to speed. Holding the club properly and learning how to hit a golf ball are acquired skills. We recommend you seek out your local PGA Professional who can assist you with individual or group lessons for developing the proper techniques to enjoy the game. Do you want to play better? If yes, then taking lessons from a PGA or LPGA Professional should be an integral part of your game. Lessons will make you play better and enhance your overall enjoyment of golf. The impact that instruction can have

to help women of all skill levels gain confidence in joining other players on the fairway. They also conduct leagues, outings and social events.

If you want to play, don’t hesitate to go to the course alone. You will likely be paired with other players looking for someone to join their group. Most facilities require two or four players grouped together. Typically, courses will attempt to pair golfers of similar abilities. However, even if you play with someone more advanced, it can be a great learning experience. Don’t be surprised if you come away with a few new friends and golfing buddies. Group lessons are a great way to find new playing partners and meet new people. Through your local PGA Professional, you can discover facilities in your area offering clinics, lessons and playing opportunities. Another great way to meet fellow golfers is by joining or organizing a golf league. Your local golf course, employer and friends are all good places to begin your search for a league. For women, contact the Arizona Women’s Golf Association (AWGA) to learn more about their Ambassador Program, or The Executive Women's Golf Association (EWGA) who conduct events

20 Phoenix Valley Tee Times Magazine l

Play from the tees that you are most comfortable with for your skill level and don’t let your ego or playing partners influence your decision. Most courses have at least four sets of tees, some as many as six, so selecting the proper tees isn’t difficult. The forward tees are designated for beginners and players with higher handicaps. The longest tees are designated for low handicap and professional players. Remember, golf is supposed to be a relaxing recreation, so choose the tees that will allow you to have the most fun.

Rules, Shmules Golf is a game … so tee up and have fun. Remember, every game has its rules. As a new golfer, you are not obligated to follow all the rules to a tee. Your instructor may have suggested a set of rules for your level of play and the course. New golfers are often encouraged to use “it’s okay” rules. For example, it’s okay to bend the rules in order to build your confidence and experience in learning the game. Having fun is the most important factor, especially when first learning to play. Be patient and enjoy the experience. Scoring is not always the objective in the beginning. When in doubt about a ruling, ask your local PGA Professional. As you advance, it is a good to learn basic Rules of Golf. The PGA Summary of The Rules of Golf is an easy to use resource.

Pe Starrfect ter!

Get Golf Ready In Just Five Days For Only $99*

If you have ever thought about playing golf, then Get Golf Ready is for you. Whether you are a beginner at golf or returning to the game, the Get Golf Ready Program is designed to teach you in five short lessons, everything you'll need to know to step onto a golf course and get out to play with confidence. Get Golf Ready will be taught by trained PGA and LPGA Professionals who will make sure you have fun each step of the way. Get Golf Ready is a nationally branded program that has two main goals: 1. Bring new people into golf in a fast, fun and affordable way 2. Bring former golfers back to the sport

The objective is to deliver a consistent Get Golf Ready experience at an affordable price at golf facilities coast-to-coast, where students will learn the game through a series of group lessons and transition to on-going playing opportunities. The facilities listed below offer the Get Golf Ready program and are all located in the Phoenix area. Please contact them for more information regarding this program. For an updated participation list, national courses or more info, visit

Facility Name





Coldwater Golf Club

Joe Edwards




Bear Creek Golf Complex

Brian Calhoun




Arrowhead Country Club

Bruce McNee




Augusta Ranch Golf Club

Joshua Bryant



85209 85206

Sunland Village Golf Course

Jon Knight



Westin Kierland Resort & Spa

Heath Morden


Scottsdale 85254

Shalimar Country Club

Scott Little



Day One Just like when you were in grade school, the first day is always the easiest – and the most important. During this first lesson, you'll not only get a historical overview of the sport, but also introduced to the fundamentals, including everything from how to dress and act on the golf course to the purpose of each club and even get on the golf course to hit a few putts.

Day Two You've taken your first steps on the course and to becoming a golfer! During the second lesson, you'll learn the art of chipping, pitching and hitting out of greenside bunkers, as you learn your way around the course, being out there for the second time.

Day Three During a round of golf, when you've reached the halfway mark, it's called "the turn". During Get Golf Ready, the turn means you're halfway to becoming a golfer.


On day three, you'll be introduced to the fairway and how to use your irons, in addition to important lessons like stretching, making and repairing divots.

Day Four By this point, you should be familiar with the putting green, the fairway, bunkers and even the rough. Now it's time to step into the tee box and take a swing. On the fourth day, you'll learn everything you'll need to know about teeing off, including which of your metal-woods to use and choosing between the different tee markers.

Day Five Over the course of the first four sessions, you've learned the what, when, where, why and how. Now it's time to do. On the final day, you'll finish up by learning how to play, keep score and some basic rules like water hazards, out of bounds and lost balls. And then when all is said and done, you'll put it all to use by playing an entire hole. *Pricing may vary by facility

SNAG® stands for "Starting New at Golf". It is a FUN game that is EASY to learn and can be played ANYWHERE. SNAG contains all the elements of golf but in a modified form. Falling somewhere between miniature golf and regulation golf, SNAG® allows for full shots, pitching, chipping, and putting. It is a proven learning & training tool for entry level golfers. Any age group can play and it's perfect for inexpensive family fun! The game has its own simplified rules and terminology, SNAGology as it's called, that adds fun to the learning and playing experience. Play indoors or outdoors, at the beach, in the snow, on the grass, or asphalt... it’s portable, so you can make “The World Your Course”! Complete kits are only $99 - Order online at ®

Veryl! Co o


Key Golf Terms Golf can sometimes feel intimidating with it’s own vocabulary that seems to defy logic. The following may be helpful in your journey to learn the game, however please visit for a more complex and searchable glossary.


The act of setting the body and club up to the ball when preparing to hit a shot. BIRDIE A score of one-under par on a hole. BOGEY A score of one-over par on a hole. BUNKER A hollow comprised of sand or grass or both that exists as an obstacle. CHIP A chip is a very short shot used when the ball is close to the green but not on the green. DIVOT The turf displaced when the club strikes the ball on a descending path. It also refers to the hole left after play. DRIVER Typically the longest club in the bag. It is intended to advance the ball as far as possible. EAGLE A score of two-under-par on a hole. FLUFFY LIE A lie in which the ball rests atop the longish grass. This can be a tricky lie because the tendency is to swing the clubhead under the ball, reducing the distance it carries. FRIED EGG The slang term for a buried lie in the sand. GREEN The green is a big, closely mown area where the flag and hole are located. HOOK A shot that curves sharply from right to left for righthanded players. IRON Irons are typically the thinnest club heads in your bag. LIE As it relates to the ball, the position of the ball when it has come to rest. LINKS The term for a course built on linksland, which is land reclaimed from the ocean. It is not just another term for a golf course. MULLIGAN The custom of hitting a second ball—without penalty—on a hole, usually the first tee. PAR The score an accomplished player is expected to make on a hole, either a three, four or five. PRACTICE GREEN Area maintained like an actual 'green', but is not part of the golf course. Golfers use the practice green to warm up before playing. SLICE A shot that curves sharply from left to right for righthanded players. TEE BOX The area where players tee off to start a hole. YIPS A condition, generally believed to be psychological, causing a player to lose control of his hands and club. In Great Britain, the condition called “Twitchies.” Phoenix Valley Tee Times Magazine




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ŠPING 2012

INTRO to golf Name


M Frie ake nds!


Women’s Golf Programs Galore!

Throughout the year, golf facilities across the country host fun and affordable events all promoted as part of Women's Golf activities. Designed to create a more women-friendly environment, these are perfect for new, casual and avid golfers to get outdoors and enjoy all that golf has to offer. Name Phone Arizona Women’s Facility Golf Association (Ambassador Program)


Bring a friend and meet new ones. Women's Golf activities are conducted throughout the year, making it easy for women to get into the game and make new friends. When reaching out to golf facilities, be sure to ask about all their women's programs. Name

Facility Phone Executive Women’s Golf Association

The AWGA’s mission is to preserve, promote, and enhance the best interests and true spirit of the game of golf among women in Arizona. The Ambassador program is designed to introduce new women golfers to the game and keep them in the game. Partnering with golf Professionals at AZ courses, participants sign up for 6 weeks of 1 hour sessions @ $195 and learn the basics (and more).

Players of all skills levels are welcome at the EWGA, a national organization filled with aspiring and current business and professional women. Offering top-level networking and mentoring, through energetic like-minded golfers, the EWGA provides many choices of groups, events and activities where you can connect locally, regionally, nationally and internationally.

Facility Rally for The Cure®


Name Facility Take Your Daughter to the Course Week JulyPhone 9-15, 2012

Rally for the Cure is a grassroots program that works to spread awareness about breast health and breast cancer in support of Susan G. Komen™. Thier mission is to empower people to join the fight against breast cancer by educating their friends, family and community on the importance of early detection through volunteer organized golf, tennis and social events.

Take Your Daughter (or granddaughter, or niece , etc.) and introduce her to your favorite pastime! Courses hosting the event offer a free greens fee to young women accompanied by a paying adult during the week and host at least one free clinic. Many courses will offer additional special promotions. Contact your local participating course to find out what they will be offering.

Name Facility Phone Get a FREE 15-Minute Expert Fitting During the Month of April!

FREnEg! Fitti

Fitting matters now more than ever. Golf equipment technology has advanced dramatically in recent years, so it's essential that golfers of all skill levels get custom fit. It's no longer


Amy Bolognese

Coronado Golf Course Scottsdale AZ 85257




David Hosey

GolfTEC - North Scottsdale Scottsdale AZ 85260

Andy Boyd

GolfTEC - Arrowhead Peoria AZ 85382

(480) 607-2212

John Kursel

GolfTEC - North Scottsdale Scottsdale AZ 85260

Kevin Self

GolfTEC - North Scottsdale Scottsdale AZ 85260

(480) 607-2212

Mitchell Moncel

GolfTEC - Arrowhead Peoria AZ 85382

Greg Ellis

(602) 288-5180

Trilogy Golf Club @ Vistancia Peoria AZ 85383-2561 (623) 328-5100

Robert Shuler

Sun City Country Club Peoria IL 85345

Private Facility*

Chris Hantla

GolfTEC - Chandler Chandler AZ 85226-1504

Bo Preston

Seville Golf & Country Club Gilbert AZ 85298

Private Facility*

David Hobin

Dick's Sporting Goods Phoenix AZ 85085-8502

Brian Skena

GolfTEC - North Scottsdale Scottsdale AZ 85260

(480) 607-2212

SAVE 50% OffRatetheofStandard $27.50



an 'option,' it's a 'must.' Sign up for your Free Fitting by calling one of the PGA Professionals listed below and discover all the ways to get more Golf into your life! * Free Fitting only available to club members where indicated.

(602) 841-1014 (602) 288-5180 (480) 607-2212

(480) 893-9029 (623) 434-3388

ORDER HOME DELIVERY & SAVE 50%! 6 Annual issues of Tee Times Magazine delivered right to your home.

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Mail with payment to MEDIA SOLUTIONS GROUP l PO Box 115, Cortaro Arizona 85652 To pay by credit card please call (520) 792-6650. Allow 6-8 weeks for your first copy to arrive.

24 Phoenix Valley Tee Times Magazine l

Yes, I would also like more information on: q q q q

PVTT Digital (e-zine) Charity Golf Events Discount Tee Times Junior Golf News

q Advertising Offers q Editorial Deadlines q Reader Golf Course Review Opportunities

Start A New Family Tradition On The Golf Course!

S Actitay ve!

Are you looking for an activity that the whole family, including the kids, can enjoy together? Take a trip to your local golf course, and you’ll quickly realize what a special and memorable family experience golf can be.

Guiltless Ways To Make Golf More Fun While Learning l It’s okay to not keep score.

Golf is the perfect family vacation for a day! Enjoying a day outside walking through beautiful rolling fairways, sipping on some cool lemonade, sharing special conversation and recreation, and simply spending quality time with each other.

l It’s okay to play from the shortest tees

If you want to create the perfect family golf outing but are nervous about where your family can play that will be fun for everyone’s ability, The PGA of America and U.S. Kids Golf launched the PGA Family Course Program, a nationwide initiative that makes golf more enjoyable for families, regardless of age and ability.

l It’s okay to only count swings when you make contact with the ball.

The PGA Family Course Program includes Family Golf Clinics, Family Golf Play Days, Kids Play Free, and other Special Programs that: • • • • •

It’s Okay To Play Golf For Fun

Makes golf more enjoyable for players new to game Establishes a beginner-friendly short course within any existing golf facility Provides a simple transition as each player’s ability increases Enables players of varying abilities to shoot similar scores Encourages parents and kids to play golf together

or start at the 150 yard marker. l It’s okay to give yourself a better lie by

rolling the ball around a little. It’s okay to tee the ball up anywhere when you are first learning.

l It’s okay to throw the ball out of a bunker after one try. l It’s okay to forget about a ball that

may be lost or out of bounds. It’s okay to drop a ball where you think it might be… or where you wanted it to be. l It’s okay to play a scramble with your group…scrambles are very popular. l It’s okay to just chip and putt on a

hole when you feel like it. l It’s okay to pick up in the middle of the

hole and enjoy the outdoors and scenery. l It’s okay to skip a hole if you need to

Please contact any of the participating facilities listed below for more information, or visit anytime for up-to-date listings and national database. In most cases, kids play free of charge when accompanied by a paying adult where indicated by a happy star!

lay KidsrePe! F

Some programs may not be available at all courses.

Facility Name


Facility Name


500 Club


Papago Golf Course


Anthem Country Club


Phoenician Golf Club


Augusta Ranch Golf Club


Bear Creek Golf Complex


Camelback Golf Club


Prescott Lakes Golf Club


Fountain Hills

Rio Salado Golf Course



Rolling Hills Golf Course


Eagle Mountain Golf Club Golf Club at Estrella

take a break. l It’s okay to play less than 9 or 18-

holes and call it a round of golf. l It’s okay to move your ball away from

trees, rocks or very hilly lies. l It’s okay to hit the same club for the

entire round, while using a putter on the putting green.

Pointe Hilton @ Tapatio Cliffs


l It’s okay to play golf in your sneakers.

Poston Butte Golf Club


Be comfortable!

GolfTEC - North Scottsdale


Seville Golf and Country Club


Granite Falls Golf Club


Shalimar Country Club


Grayhawk Golf Club


StoneRidge Golf Course

Prescott Vly

l It’s okay to get enthusiastic! (High

fives, fist pumps and big smiles are encouraged) l It’s okay to talk on the golf course…

enjoy a nice conversation or tell a few jokes.

Ken McDonald Golf Course


Sunland Village Golf Course


Lake Powell National Golf Crse


Talking Stick Golf Club


l It’s okay to bring your kids to the

Longbow Golf Club



course, whether they are 5 or 35. l It’s okay to PLAY GOLF JUST FOR FUN!

The Bird Golf Academy

McCormick Ranch Golf Club


The Legend at Arrowhead


McDowell Mountain Golf Club


TPC of Scottsdale


Mission Royale Golf Club

Casa Grande

Trilogy Golf Club @ Vistancia


Moon Valley Country Club


Troon North Golf Club


Mountain Brook Golf Club

Gold Canyon

Oakcreek Country Club


Westin Kierland Resort



Whirlwind @ Wildhorse


Ocotillo Golf Resort Palm Valley Golf Club

Vistal Golf Club


When you are ready, see your local PGA/LPGA Golf Professional or visit to learn and play by the usga rules of golf.


Phoenix Valley Tee Times Magazine


INTRO to golf ke MaFun! It

Move on up and TEE IT FORWARD!

If you want to have more fun on the golf course and maybe play a little faster, TEE IT FORWARD may be just the solution. TEE IT FORWARD can help you play from tees best suited to your game. This national initiative from The PGA of America and USGA is really simple. You play from the forward tees, which allows you to play faster, and more importantly - Have More Fun.! TEE IT FORWARD is great for beginning and avid golfers alike. TEE IT FORWARD

What Tees Should I Play?

can give the avid golfer a Tour Experience, allowing them to hit the same club into greens as a PGA TOUR and LPGA Tour player.

Driver Distance 275

TEE IT FORWARD has received great feedback from golfers nationwide. Through player feedback it has been found that with TEE IT FORWARD: • • • •

70% had more fun 47% felt they played faster 91% are likely to use it again 52% are likely to play golf more often

The courses listed here offer the Tee It Forward and other programs as indicated. Please contact them or visit for more information.


Recommended 18 Hole Yardages 6,700


6,900 6,400




























PROGRAM KEY: EX = Executive

TIF = Tee It Forward FAM = Family Course P3 = Par 3

Facility Name



Facility Name



Anthem C.C./Ironwood


(623) 551-2296


Peoria Pines G.C.


(623) 972-1364

Prog EX

Roadhaven G.C.

Apache Junction

(480) 982-4653


Trilogy Golf @ Vistancia


(623) 328-5100


Sundance G.C.


(623) 328-0400


Palo Verde G.C.


(602) 249-9930


Palm Creek Golf Resort

Casa Grande

(520) 421-7000


Paradise Peak West


(480) 946-2299


Tierra Grande C.C.

Casa Grande

(520) 723-9717


Paradise Valley Park G.C. Phoenix

(602) 992-7190


Rancho Manana G.C.

Cave Creek

(480) 488-0398


Rudy Duran Golf


(805) 550-8304


Springfield Golf Resort


(480) 895-5759


The Lakes at Ahwatukee


(480) 893-3004


Sunbird G.C.


(480) 883-0820




(602) 3482-8983


SunRidge Canyon G.C.

Fountain Hills

(480) 837-5100


Continental G.C.


(480) 941-1585


Greenfield Lakes G.C.


(480) 503-0500


Coronado G.C.


(480) 947-8364


Seville Golf and C.C.


(480) 722-8100


Pinnacle Peak C.C.


(480) 585-0385


500 Club


(623) 492-9500


Scottsdale Shadows G.C. Scottsdale

(480) 945-1194


500 Club - Futures G.C.


(623) 434-6527


TPC of Scottsdale


(480) 585-7785


Adobe Dam Family G. C


(623) 581-2800


Talking Stick G.C.


(480) 850-8611


Bellair G.C.


(602) 978-0330


Talking Stick G.C.


(480) 860-2221


Desert Mirage G.C.


(623) 772-0110


The Estancia Club


(480) 473-4415


Glen Lakes G.C.


(623) 939-7541


Westin Kierland Resort


(480) 624-1600


Eagles Nest C.C.


(623) 935-6750


Quail Run G.C.

Sun City

(623) 876-3035


Golf Club of Estrella


(623) 386-2600


Rec Centers of Sun City

Sun City

(623) 876-3025


Tuscany Falls C.C.


(623) 536-2491


Union Hills C.C.

Sun City

(623) 977-4281


Augusta Ranch G.C.


(480) 354-1234


Echo Mesa G.C.

Sun City West

(623) 584-0666


Augusta Ranch G.C.


(480) 354-1234


Grandview G.C.

Sun City West

(623) 544-6013


Desert Sands G.C.


(480) 832-0210


Hillcrest G.C.

Sun City West

(623) 584-1500


Dreamland Villa G.C.


(480) 985-6591


Stardust G.C.

Sun City West

(623) 544-6012


Fiesta Lakes G.C.


(480) 969-0377


Palo Verde C.C.

Sun Lakes

(480) 895-0300


Fountain of the Sun CC


(480) 986-3128


Sun Lakes C.C.

Sun Lakes

(480) 895-9274


Las Sendas G.C.


(480) 396-4000


Granite Falls G.C.


(623) 546-7575


Longbow G.C.


(480) 807-5400


Sun City Grand


(623) 546-7401


Royal Palms G.C.


(480) 964-1709


Sun Village G.C.


(623) 584-5774


Sunland Village East G.C. Mesa

(480) 986-4079


Ken McDonald G.C.


(480) 350-5250


Sunland Village G.C.

(480) 832-3691


Rolling Hills G.C.


(480) 350-5275



Superstition Springs G. C. Mesa

(480) 985-5622


Rolling Hills G.C.


(480) 350-5275


Viewpoint Golf Resort


(480) 373-8715


Shalimar C.C.


(480) 838-0488


Mountain Shadows G.C.

Paradise Valley

(480) 905-8999


26 Phoenix Valley Tee Times Magazine l

Visit for National and updated listings.



Questions on the Rules of Golf? BY RICK PRICE, PGA In the course of a round of golf, or while playing in a tournament, we have all run across a situation where we had a question on a ruling that we didn’t know the answer to. So, automatically we reach into our golf bag to pull out our rule book, and realize we do not have it with us because we left it on our desk at home after studying the rules all night long. Not likely. However, you should always carry the rule book in your bag for situations that may occur. A great resource that can help you with your questions on the rules is your local PGA professional in the golf shop. Here are some other resources to answer your questions;

go right to the main source and contact the USGA through their website or even call them directly. They always have a staff member available to answer any rule's question. Golfers also should take advantage of the resources the PGA provides through initiatives like Play Golf America, PGA First Swing Guide and the PGA Summary of Rules of Golf. As a golfer you have the obligation to your fellow players to know and follow the Rules of Golf. If you follow this simple philosophy, it will give you a better understanding of the rules. “Play the course as you find it, play the ball as it lies and play fairly.” The new Rules of Golf book is

now available for 2012-2015. My recommendation would be to make sure to pick one up so you can keep it in your golf bag. However, before you put it in your bag, take 10 or 15 minutes to familiarize yourself with some of the changes. Before you jump right into the definitions, and the rules directly, read through the section “How to Use the Rule Book.” This will be very helpful in understanding how to use the book more effectively and efficiently. Golf is a unique game where, in general, the players govern themselves and respect the rules of the game. The game is more enjoyable for all and rewarding when you play by the rules.

About The



SWSPGA Southern Chapter - Operations Coordinator


Rick Price, PGA is currently the Operations Coordinator for the Southern Chapter of the Southwest Section PGA and the Editor of Southern Arizona Tee Times Magazine. With an extensive career dedicated to our local golf industry, Rick has held positions in numerous golf facilities throughout the years, including El Conquistador, Rio Rico GC and Omni Tucson National. l Phoenix Valley Tee Times Magazine



Learn to Enjoy the Bad BY RYAN ECKROAT, PGA General Manager, Poston Bute G.C.

If you’ve played golf for much time at all, it comes as no surprise to you when I say that golf is largely a mental game. Yes, physical talent and ability is important to playing well, but if you have a five cent head on your shoulders, your picture perfect swing won’t get you too many good rounds. If you don’t believe me, think back to the times when the player with the ugly swing managed to pick your pockets simply because they kept their wits about them. A few years ago, while playing golf with a friend, I picked up what might be the simplest and best piece of advice that I’ve ever received about playing golf. Early on in the round, I mis-hit my approach shot and missed the green. While I wasn’t overly upset about the miss, it must have been apparent that I was disappointed about missing the green. As we were heading up to the green, my friend tells me, “You know Eck, if we never missed a green, we’d never get the chance to chipin.” Having worked with him for a year or so at this point, I was used to getting such cheerful little tidbits (as he is

by far one of the most positive people I have ever met in my life). However, out of all the pieces of advice I’ve ever heard, this one stuck with me immediately and remains to this day. The reason being is that every missed shot provides an opportunity for a great recovery shot. Think about it, what is more exciting, sinking a fivefoot putt for birdie, or holing out a tough bunker shot for birdie that had your opponent already writing down your bogey? Don’t get me wrong, I would much rather have five-foot birdie putts all day long, but the point is, don’t give up when your ball ends up in a nasty spot. Yes, sometimes you have to take your medicine and chip out from behind the trees, take a drop from the unplayable lie, etc. However, before you make that choice, allow yourself to see the opportunity for success. Better yet, relish the opportunity to show off your recovery skills when you accidentally send a shot astray. Sure, you may not pull it off each time, but your chances of success improve dramatically by just staying positive and thinking about the good things that can happen rather than the bad.


About The



Poston Butte Golf Club - General Manager


Ryan is the General Manager at Poston Butte Golf Club at Anthem Merrill Ranch in Florence, Arizona. As a PGA Member and 9year veteran with Troon Golf, Ryan has managed multiple facilities in Arizona and Colorado. Ryan began his career with Troon Golf at Legend Trail Golf Club in Scottsdale, AZ. He then moved to Colorado to open Vista Ridge Golf Club, a master-planned community just north of Denver. Ryan returned to Scottsdale after being named the Head Golf Professional at The Westin Kierland Resort, Spa & Villas where he served for 3 and a half years before joining the Troon Golf team at Poston Butte Golf Club in 2008.

28 Phoenix Valley Tee Times Magazine l

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30 Phoenix Valley Tee Times Magazine l


Get Serious About Golf In 2012 BY JOEL SCHAFER Executive Director, AAAG Are you ready to get serious about golf in 2012? Joining a club and maintaining a handicap is a fantastic place to start. The Amateur Association of Arizona Golfers (AAAG) was developed in late 2010 to protect and grow the game of golf in Arizona. The AAAG services its members in the area of handicapping, playing opportunities and club development. According to statistics less than 20% of the 25 million plus golfers maintain a handicap. For very little cost and as few as 5 scores a golfer is on their way to establishing a handicap and taking their commitment to the game of golf to a new level. As a member of an AAAG club and for your convenience, golfers have the ability to post scores in the clubhouse at the completion of the round or online at the AAAG website. Handicaps update on the first and fifteenth of each month and members are notified via email notification.

The benefits of joining a club and maintaining a handicap include being able to compete on an equitable basis with other golfers on any course and from any set of tee boxes. It’s also a great way to measure your improvement.

The benefits of joining a club and maintaining a handicap include being able to compete on an equitable basis with other golfers on any course and from any set of tee boxes. It’s also a great way to measure your improvement. Most people obtain a golf handicap by joining a club. There are actually three types of clubs which include an actual golf or country club with real estate. The second is a group formed by members tied through business, fraternal or a social organization. And finally the third type of club, where members have had no prior affiliation and are recruited through advertisement.

The AAAG would like to help you take that next step in finding a club or to assist in the development of a new club, group or league. For more information about the Amateur Association of Arizona Golfers including a list of member clubs and upcoming events, please feel free to contact us at 480-443-9009 or visit us online at l Phoenix Valley Tee Times Magazine



“R” Stands For Reduction, According to the USGA BY GINNY ZAK, AWGA AWGA Handicap Committee Chair

A not too uncommon cause for chagrin among amateur golfers is opening your Handicap revision email to find that your Handicap has gone down drastically since the previous revision, and there is a mysterious “R” appearing next to your Index. The “R” stands for Reduction. Not only is it startling, it can also be quite confusing, particularly if it’s the first time you’ve seen it. Please allow me to explain. Betsy Smith

Handicap Revision

The USGA defines a tournament score as “a score made in a competition organized and conducted by the committee in charge of the competition. The competition must identify a winner(s) based on a stipulated round(s), and must be played under the Rules of Golf. “ Scores designated as “T” scores are technically the same as any other score in your record…except that they are kept as part of your scoring record for 12 months, or for as long as they are “current” (part of your last 20 scores). When a player shoots significantly better in tournaments than they do in regular play, an additional step for calculating a handicap index may be used. This step, described in section 10-3 of the Handicap Manual, uses the differentials of your two lowest tournament scores from the previous 12 months. The average of the two differentials is compared to the player’s handicap index, and if the difference is 3 or more, a chart based on the statistical probability of shooting those

scores is entered. Using this chart, a player’s handicap index may wind up being reduced. The reduction will show with the letter “R” after the player’s handicap index. The reduction can change with each handicap revision, as your handicap index changes. This is an automatic part of the handicapping software required by the USGA, and should be monitored by the Handicap Committee at each club. The Handicap Committee has the ability to change the reduction if they feel it is needed. This often happens when a player has had a significant physical change… something that would hinder the player’s ability to shoot the lower scores of the past months. At each club, the Handicap Committee is asked in advance to assess which events are significant in the traditions of the club in order to designate which events should be recorded for handicap purposes as “T” scores. Ordinary play days (such as Ladies’ Day, Saturday Sweeps events) are not considered to be significant, and would dilute the effect of the Tournament Score system. A general aim for clubs is to have around 8 scores/events designated as a T score each season. The 10-3 method is based on statistical probability-what is the likelihood of shooting a given score with a certain level of handicap? Built into the system is the fact that, as a player plays more tournaments, the likelihood of shooting a better score goes up. Some people call it being “tournament tough”. But, in fact…it is really based on statistics!

About The



Arizona Women’s Golf Assoc. - Handicap Committee Chair


Ginny Zak has been a member of the Arizona Women’s Golf Association Board of Directors since 2009, chairing the Association’s Handicap Committee. Ginny’s Committee oversees the operation of the Association’s Handicap service, insuring that it is operated in full compliance with the requirements of the USGA Handicap System and the AWGA/USGA licensing agreement, and works to the benefit of the Association, the membership, and women’s golf in Arizona.

32 Phoenix Valley Tee Times Magazine l l Phoenix Valley Tee Times Magazine



tee to green Local News and Reports

Share Your Local Golf News Send Your ‘Tee to Green’ Information to: Curt Hudek, PGA - Executive Director Southwest Section PGA

AZ Legends (L-R): King, Rarick and Johnson

Walgreens brings LPGA Legends Hall Of Famers To Sun City West At least five World Golf Hall of Fame members will be in the field when the Legends Tour, the LPGA’s official tour for professionals age 45 and over, launches its 2012 season this April in the Greater Phoenix area. The Legends Tour will kick off the year with the inaugural Walgreens Charity Classic in Sun City West. The tournament will be staged from April 27-29, at Grandview Golf Course and will feature LPGA and World Golf Hall of Famers Amy Alcott, Pat Bradley, Patty Sheehan, and Phoenix-area resident Betsy King. Hollis Stacy, who will be inducted into the World Golf Hall of Fame in May, also will be in the field. Stacy won 18 tournaments in 26 years on the LPGA Tour, including three U.S. Women’s Open titles. “The LPGA Legends Tour is pleased to bring this new tournament to Sun City West,” said Legends Tour CEO Jane Blalock. “The Greater Phoenix community has hosted the LPGA for many years and will once again be able to welcome some of the greatest names in women’s golf at this event. We are very proud to partner with Walgreens at this tournament to help raise funds for the Phoenix Children’s Hospital.”

Arizona-based Legends Tour players in the field also include France’s Anne-Marie Palli and Sherri Turner, both of Phoenix, and Tucson residents Cindy Rarick and Christa Johnson. Other headliners in the field will include former LPGA stars Rosie Jones, Liselotte Neumann, Sherri Steinhauer and Val Skinner, who currently works as an on-course reporter for The Golf Channel. The Walgreens Charity Classic will feature a purse of $200,000 with a field of 40 players. A pro-am is set for Friday, April 27, followed by 36 holes of stroke-play competition on Saturday and Sunday, April 28-29. Tee times will start each day at 9 a.m. The Phoenix Children’s Hospital will serve as the tournament’s charity, benefiting from all tournament proceeds. Tickets are $10 each day, with kids 17-under admitted free. Active military are also admitted free with a current ID. In addition to the golfing events, a Healthy Living Expo and Walgreens Walk and various social activities are planned. For up to date information please visit the Sun City West website at

Jeff Ritter Authors Second Book Jeff Ritter has made a career out of teaching golf, but is also one of the best marketers in the world of golf. Jeff was a guest panelist at the Southwest Section PGA Teaching and Coaching Summit in 2011, is the Spokesperson for the new “iPing” putting app, has an extensive number of You Tube videos highlighting his teaching skills, has written for numerous national and international golf magazines and now is releasing his second book; “The 5 Must Do’s”. The book is designed to help create a “buzz” that will keep the people most important in your success engaged with you. The website is a simple one; . While you’re looking you might as well take a look at his first effort “Your Kid Ate a Divot! 18 Life Lessons From the links.”

34 Phoenix Valley Tee Times Magazine l

Wickenberg News & Notes

Featured Course (background photo): Gold Canyon Golf Resort is one of 60 phoenix golf courses who accept the 2012 Southwest PGA Golf Pass. As a SWPGA Pass holder you will be able to play Unlimited golf at Gold Canyon GR at a rate of 50% off rack fees Monday - Thursday and 25% off rack fees Friday - Sunday & Holidays. Visit for details.


Rob Ruppert, PGA was recently named the head golf professional at Los Caballeros Golf Club. Rob is returning to Wickenburg after a 10 year absence. Rob had been in California, Southern Arizona and Colorado before coming back to Wickenburg. Ron is shown here (above photo) on the 10th tee of the club.

(R-L), Jamie Lewis, Jeff Pinardi and Dave Desarmeux

Across town there were many smiling faces at the recent ProMember event held at Wickenburg Country Club. Hosted by PGA professionals Jamey Lewis and Head Professional Dave Desarmeux the members and professionals were enjoying the efforts of recently hired superintendent Jeff Pinardi. Jeff played in the event and was enjoying the positive member feedback on his first year efforts at the facility. While he was proud of his efforts he was also keenly aware that “Today’s improvements always raise tomorrow’s expectations!”

Robin Lane Elected AWGA President The Arizona Women's Golf Association hosted their Annual meeting and awards banquet at Wild Horse Pass Hotel & Casino. It was the kick off to the new year with elections for the new board of Directors. Robin Lane was elected as the new President of the association. Lane will serve a one-year term with an option of two years. Robin has been an integral part of the AWGA as Vice President and has been serving on the Board of the Southern Arizona edition of Tee Times Magazines since 2009. l Phoenix Valley Tee Times Magazine



tee to green continued

Score An Ace? Tee Times Magazines and Hot Stix Want To Reward You Have you ever ‘Holed-Out’ and wished you had something more than a flimsy scorecard in which to remember that once-in-a-lifetime event? Well, now you can! Tee Times Magazines (Phoenix Valley and Southern Arizona) has partnered with Hot Stix Golf to make it easy to show all of your friends that you actually did get that rare Hole-In-One.

Here’s How It Works; Tee Times Magazines, courtesy of Hot Stix Golf will provide any individual who makes a Hole-in-One on any Arizona golf course with a FREE personalized bag tag and Hole In One certificate plus a FREE CLUB FITTING to commemorate the achievement.

Golf Tempe - SWSPGA professionals Ralph Hawley and Dave Hockett have

set up shop with the City of Tempe Golf courses in mid-2011 and have had their hands full since day 1. Both had prior operational golf experience and were recently “teaching” at the Golf Academy of America. Together they formed Millennium Golf and were awarded a contract though the City of Tempe to Manage the Ken McDonald and Rolling Hills golf courses. Both facilities have undergone some significant inside and outside renovations under their supervision and they are now excited to be occupied by “golfers” and not “everything else”. Ralph and Dave are pictured here at Rolling Hills Golf Course.

To submit your Hole-In-One, simply ask the Golf Shop or course professional to certify your the Hole-In-One by completing the online submission form. NOTE: You will need at least two witnesses, so bring them with you to the Golf Shop. If you are a course professional submitting for the first time, simply visit and select ‘Submit A Hole In One’ from the main menu. To qualify for the program the following is required for each Hole-In-One registration: 1.) Full name, email, phone & address of player. 2.) Names of at least two witnesses 3.) Course, Hole, Yardage, Par and Club used.

Your Reward For ‘Holing-Out’ Bag Tag: Customized on heavy gauge white plastic with glossy coating and includes strap. Customized with recipients name and Hole-in-One information it is approximately 3 in. wide by 5 in. tall. Certificate: Hand signed by the Southwest Section PGA, Tee Times Magazines and certified by the golf professional that verified your submission. Certificate is delivered in full color 8.5 x 11 and can be trimmed to fit an 8 X 10 frame.

It’s just that easy. Hole It. Submit It. Show it Off. 36 Phoenix Valley Tee Times Magazine

Looking for your MOJO? Grayhawk golf club recently renovated a small meeting room with a patio into a coffee stop and lounge area. The coffee shop, uniquely named “MOJO” provides one of the most unique settings to relax and enjoy a cup of coffee in the state. The design, shown below, will allow patrons to relax and enjoy their brews on the beautifully appointed front patio for most of the year but also be able to “shut out the heat” during the summer months. If you are in the neighborhood stop in at this new hot meeting spot and see if you can find your MOJO! l Phoenix Valley Tee Times Magazine



Golf and Baseball

spring training Shown above: 3rd base Coach Matt Williams of the Arizona Diamondbacks has been playing golf since high school. Photo courtesy of Jordan Megenhardt - Arizona Diamondbacks

38 Phoenix Valley Tee Times Magazine l



ou might ask yourself what Spring Training baseball and golf have in common. These sports are actually not all that different from one another in many aspects. They are enjoyed by millions of people, and the both provide a major source of entertainment, revenue and jobs to our state. Spring Training alone has an estimated economic impact to the state of Arizona of well over $360 million.

The 15 teams playing Spring Training games in the Phoenix area are: Arizona Diamondbacks, Chicago Cubs, Colorado Rockies, Kansas City Royals, Los Angeles Angels of Anaheim, Los Angeles Dodgers, Milwaukee Brewers, Oakland Athletics, San Diego Padres, San Francisco Giants, Seattle Mariners, Texas Rangers, Cleveland Indians, Chicago White Sox and the Cincinnati Reds. Ian Kennedy starting pitcher for Diamondbacks signing autographs at the Waste Management Phoenix Open Pro am

The Arizona-based Cactus League is the spring-training home to 15 baseball teams, attracting local and out-of-state fans during the monthlong series in March. The league set a record of 1.59 million fans last year. It's certainly one of the biggest months, if not the best month for the baseball and the golf business. For many, a winter vacation in Arizona is the seamless getaway with great baseball, opportunity to play golf on over 300 metro-area golf courses and many other activities to enjoy in the perfect Arizona weather. The game of golf touches so many people in all different walks of life and professional baseball players are no different. “Most of the Diamondback staff and players play golf,” said Arizona Diamond Backs 3rd base Coach Matt Williams, who himself is an avid golfer who shoots in the mid 80’s. Williams has been playing golf since his high school days and says, “I like playing golf for the challenge; it presents a different challenge every round I play.” Like many other golfers, Coach Williams started playing by going to the driving range hitting golf balls. “I gained a love for the game after learning how to hit the ball properly, said Williams. He continues to say, “I like the idea of trying to better myself every time

out and that one birdie or great drive keeps me coming back.” There is no doubt, the "Valley of the Sun" depends heavily now more than ever before on tourism, of which spring training is a major role. The winter visitors and hundreds of baseball team members descend on the Valley in early February, filling hotels, eating at restaurants, renting cars, shopping at local stores and playing golf. The golf courses and golf industry in general experience an influx to its bottom line since there are quite a few rounds of social and business golf played while Spring Training is in town. The baseball fans enjoy playing golf as well and contribute directly to increased rounds of golf in the month of March.

Arizona’s Diamondbacks this past season was the league’s "most watched team in the league." The Arizona Diamondbacks reported a season-wide attendance of 189,737 attendees up more than 90% from last year’s figures. The Diamondbacks Coach Williams had an outstanding 17-year major-league career with very few weaknesses if any. However, he said about his golf game, “The weakest part of my game is definitely my putting, though my iron play is my strongest.” He wanted to pass on some advice, “The best tip; I ever received to improve my game was to use my 7 iron around the green, if at all possible. It is useful in avoiding mistakes by getting the ball rolling sooner toward the hole.” The passion and the love for both golf and baseball are no different at all; the desire to increase support and interest in their sport, for baseball increasing the fan base and for golf growing the number of overall golfers to play the game. It all starts with youth programs like little league and junior golf to fuel the fire and passion that makes them lifelong baseball fans and golfers.

Mark Grace Announcer for Diamondbacks playing in the Waste Management Phoenix Open Pro am

For more information about the Cactus League, stadium maps, an online trip planner or to order tickets online visit:

Phoenix Valley Tee Times Magazine



Southwest Section

The PGA Show Orlando Florida,

January 2012


he 59th Annual PGA Merchandise Show was held again in Orlando kicking off the 2012 golf year in great style. Clearly the message at the show was centered around “Golf 2.0” which is an industry wide effort focused on growing the game of golf, however most of the 42,000 PGA professionals, buyers and industry leaders from over 80 countries were on hand to visit the more than 1,000 exhibitors. Attendees were able to see the latest in golf equipment, apparel, accessories and services as well as hear from industry leaders, instruction specialists and celebrities from around the world. Cutting edge instruction, topical education and extensive networking opportunities were provided all week. If you have not ever attended the show, or were unable to attend this year here are some of the things you missed!

Imagine a circular driving range that stretches more than 500 yards in diameter….and around this range are more than 100 vendors that all want to put their products in your hands for a “trial run”. Celebrities and notables could be found including playing great Nick Faldo, instructors Jim Flick and Bob Toski and female professionals Suzann Pettersen and Lexi Thompson. There was also a celebrity baseball player siting noted below. The range itself, located at Orange County National Golf Center just outside of Orlando, covers more than 42 acres, has 200 hitting stations and several putting greens and short game areas. Equipment Companies Ping, Titleist, Callaway, Adams, Taylor Made, Nike etc were all on hand—although Cobra PUMA was clearly marketing to a younger audience. They had the most eye catching location that included their new equipment, a “star” appearance made by baseball great Johnny Damon along with activities that included a Las Vegas Style Craps Table, Basketball “Popa-Shot”, Air Hockey, a Juke Box upbeat young music and a complimentary beer. Oh yeah, you could also try out their new

equipment too! SWSPGA President Michael Haywood was also on hand to check on one of his star pupils Blair O’ Neil from Phoenix who was there representing Cobra PUMA as seen in the photo below.

Michael Haywood and Student Blair O’Neal with a Cobra PUMA rep

Unique products and events included the Tour Striker (Headquartered at The Raven at South Mountain and promoted by Arizona local Martin Chuck), an adjustable “lie” putter, a variety of training aids—several of which looked like they could double for dog training devices and of course it wouldn’t be a true 2012 show if you could not find a new mobile phone “app”. There were several, but my favorite was the Scan4Beer. This app would allow the consumer to download it to

40 Phoenix Valley Tee Times Magazine l

their smart-phone at the golf course and allow them to order from off the menu or the beverage cart at any time. The Beverage Cart/Clubhouse would confirm receipt of the message and then text back to let you know your order has been received and the estimated time of arrival or where to pick it up! This service is being offered at No Cost to the golf course. Apparently many of the Liquor and Beer distributers are funding the building of the apps. In researching the company I found out that the idea came from a student sitting in his college dorm room thinking “Wouldn’t it be great if I could just order some beer right off my phone?” Go figure! Scan4Beer App

Demo Day

PGA Show The official PGA Merchandise show was kicked off by none other than Jack Nicklaus on Thursday morning at 8:30. A big crowd was on hand for the festivities including local professional Kevin Reagan pictured below. Jack was joined on the

Kevin Reagan

Main Stage by the PGA of America Officers along with Ken Griffey Jr who is a member of the Board of Governors for the Boys and Girls Clubs. Country recording artist Julie Roberts added to the festive atmosphere with a live performance at the opening of the show. Jack’s opening comments included "This plan (Golf 2.0) is the most comprehensive that's ever been put together, it's not a Jack Nicklaus or PGA of America initiative, it's something

the whole industry needs to be involved in." as well as a reflective appreciation of all that has been provided to him through the great game of golf. The Show Floor was a “buzz” of activity for all three days and it was clear that there was more than window shopping going on at many of the locations. The Show floor had almost 50 equipment testing bays, 100’s of apparel vendors and the ever popular New Product Zones continuous flow of “Ah Hahs” and “chuckles” at the newest inventions and ideas. There is also a growing pocket of old school purists in the Clubmakers Guild Connections Center. Taylor Made Adidas had their best year ever in 2011 with their Driver line and they were showing off the expansion of this product into fairway woods and utility clubs. Their “enormous” space included a separate “entrance” into a nightclub type atmosphere that included putting areas, video games, a concession stand a meeting area and retail counter for Adidas shoes. Ping attracted a great deal of traffic with a daily “skins” game that introduced the “iPing” putting app to 100’s of professionals who lined up daily to compete in a daily skins game and experience this new teaching/learning tool.

There was no shortage of activities during the evening as well with the Nation Annual Awards Dinner with local PGA Teaching Pro Mike Malaska being recognized as the PGA of America’s Teacher of the Year at a ceremony on Thursday Night. Mike and all of the award winners were recognized for their current achievements as well as their career accomplishments in their respective areas. Mike was appreciative of the award and it was good to see another local professional on the National stage.

Mike Malaska

Finally the week was filled with “Where’s Don”. Don Rea, Jr. PGA and current vice president of the SWSPGA was everywhere during the week. Below is a photo summary of many of the things Don participated in during the week.

Don Hitting a PING

Don at Annual Meeting

Don with Mike Nicolette of PING at Demo Day

Don With Snag Golf Exec. Kelly Mccammon and Michael Haywood, PGA

Don Regripping a Club with an Air Gun at Pure Grips

Don with EZ Go’s new Golf Car

Don wIth Josh Bryant and Major Ed Padilla of the Folds of Honor Foundation

Don with Jeremy Miller of the Folds of Honor Foundation l Phoenix Valley Tee Times Magazine



JUNIOR SPOTLIGHT BY SCOTT McNEVIN Executive Director, Junior Golf Association of Arizona



Sarah Kaye

Kale Davidson



Sarah Kaye started playing golf at an early age by participating in the LPGA*USGA Girls Golf Program. Although she got introduced to the game by her dad, who brought her to the driving range at Orange Tree Golf Resort, it was the LPGA*USGA Girls Golf Program that provided the playing opportunity to compete, make friendships and have fun with other girls. Her older sister Emily also impacted Sarah, helping drive her competitiveness.

Although Kale Davidson has been playing junior golf competitively for six years, 2011 turned out to be one of his best seasons. Now in his senior year at Cactus High School in Peoria, Kale has signed a letter of intent to play golf at Embry-Riddle University, in Prescott.

Now in her 7th year of playing in JGAA tournaments, Sarah had a stellar 2011 golf season. She competed in nine JGAA tournaments last year, winning the Yuma City Junior Championship and Winter Classic, while also representing Arizona on the Girl’s Junior America’s Cup team. The highlight of the summer was participating on the team with three other girls from Arizona, at Genoa Lakes Resort. Two women in golf who have had major influences on Sarah include Kathy Knadler, the Director of the LPGA*USGA Girls Golf Program and Susie Corona, LPGA Instructor. The LPGA*USGA Girls Golf Program conducts events every month, with many of the events themed and keeping the game fun for girls. Sarah’s golf instructor over the years has been Corona, who now teaches at Terravita Golf and Country Club and has previously taught at Desert Mountain. Sarah, now a junior at Chaparral High School, hopes to play golf in college while staying close to home. Northern Arizona University and Grand Canyon University are her top choices. Grand Canyon would make a great fit, with Sarah’s older sister Emily now playing for the Antelopes.

42 Phoenix Valley Tee Times Magazine l

Kale got hooked on golf at an early age by going to the course with his dad, as well as his grandfather who lives four doors down from him in Peoria. Adobe Family Golf Center and the 500 ClubFutures Course were two close facilities that he played and practiced at growing up. The junior-friendly Futures course provided the perfect setting for Kale to practice and grow his golf game. The summer of 2011 included three top-3 finishes in JGAA tournaments. A victory at the Tucson City Junior Championship helped kick-start his summer, which also included a 3rd place at the Willie Low and 2nd at the PING Arizona Junior Masters. The highlight of the summer was representing Arizona on the JGAA team in the Hogan Cup, at Riverside Golf & Country Club in Portland Oregon. As a member of the Cactus High School golf team this past fall, Kale qualified as an individual for the State Championship, and finished in a tie for 1st, losing in a play-off to champion Jamie Waltmire. Off the course, Kale excels in the classroom, with a 3.86 GPA and ranks 5th in his senior class. Looking at where to attend college, Embry-Riddle University provided the perfect blend of academics and athletics, especially with a brand new men’s golf team.

19th hole



Antigua’s Spring 2012 Apparel The Antigua brand of genuine performance golf apparel, with a strong reputation as a golf industry standard for high quality performance fabrics and fashion golf styling in both men's and women's apparel has received a genuinely overwhelming response to the direction of its recently launched Spring 2012 performance collections. In a bold 360 degree change in direction which incorporates an innovative updated bright color palette and compliments it with contemporary golf apparel styling the collection's achieved success denoted by increased seasonal sales with deeper market penetration along with further establishing brand recognition as was the intent of the direction update. Antigua has continued its R&D to bring further innovations in fabric technology expanding on the D2XL (Desert Dry XtraLite) fabrics with newness in construction, a softer hand (feel) while maintaining focus on the drape of the fabric and how it correlates to the fit of the garment says Sean Gregg, Director of Product Development at Antigua. Add to that some simple but elegant style detailing in the way of pop color piping or contrast stitching and the finished garment appeals to each (golf) sense Gregg adds. The philosophy during the development cycle is that each garment be built to stand alone - as though you were creating someone's 'favorite' piece and build those pieces out to assemble a full collection of favorites. The response to the collection has been received as it was intended and as the collections focus for its initial delivery has been the sun-belt the sell in and sell through has already proven phenomenal. The pop colors as they represent the collections divisive groupings and introduced first are Keylime, Berry and Wedgewood... and the colors that are following and added to the first offering as

new product are Turq, Mellon and Azalea and are available for delivery in the Northern territories as green grass shops open their doors for Spring 2012. These fresh bright colors are represented as all over solid tonals, engineered chest stripes, tippings on rib treatments, pop accents on argyles and as filament cover stitching details on innovative outerwear pieces from base layers to water resistant wind garments.


This is being followed up by an additional 3rd delivery that becomes available to ship prior to Fathers Day and


will embellish what has been created for the prior two deliveries of the collection. It's an opportunity to offer fresh product designed to coordinate with reordered best selling favorites. So far the success and acceptance of the collection(s) has been a winwin... win for us as well as the retailer as well as the consumer. A simple example is the newly added argyle sweater vest style Range with asymmetrically placed pop color argyles placed into a neutral color ground and when worn with a functionally wicking Desert Dry Xtra-Lite shirt like Eclipse or Trophy (shown here in color Berry) which have deliberate sleeve and collar accents it's a simple way to look cool and feel comfortable Gregg says.


Each of Daphne’s headcovers is crafted with attention to every minute detail, an eye on quality, function, and form. Offering a lifetime guarantee, all that’s left is for you to fit your personality with an existing headcover, or custom order your dream!

(800) DAPHNE-2 l Phoenix Valley Tee Times Magazine


Arizona Golf Magazine Phoenix Valley Tee Times  

Phoenix Valley Tee Times addresses why golfers should care about PGA initiative GOLF 2.0 and provides resource pull-out for new golfers.

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