MEDIA KIT
a bottom time production
MEDIA KIT
www.morningmix.tv
TABLE OF CONTENTS
CONTENTS ! 2 ABOUT OUR PROGRAM 3 BUSINESS OPPORTUNITIES 4 DEMOGRAPHICS! ! 5 PROMOTION 6 SPONSOR LEVELS 7 ONLINE AD SIZES 11 CONTACT! ! ! 12
a bottom time production 2
MEDIA KIT
www.morningmix.tv
ABOUT OUR PROGRAM
The Morning MIX, a Sponsor supported TV talk show focused on people, business and events in and around the Pocono Mts. Family friendly with a touch of slap stick comedy interspersed between informative and entertaining guests, the program comes to you in front of a live audience from the historic Shawnee Playhouse. To achieve this goal weʼve chosen two morning radio personalities to be our Hosts. Loosely modeled after a mix of Good Morning America and Live with Regis & Kelly, Gary Smith and Kristen Brooks will get your morning going and your weekend started with a laugh over a fast paced, double eXpresso morning coffee break. Each week on the The MIX two guests will chat with our Hosts so we can get to know them a little bit better. Our Business Spotlight will visit a variety of local businesses you may not know of and our Nonprofit focus will keep you updated on events and resources available to the community. Finally our contributing reporters will bring viewers whatʼs happening in our “Out & About”, Arts & Entertainment” and “Nightlife” segments. Throw in weekly prizes and interaction through social media and youʼll see why weʼre excited to bring you The Morning MIX.
a bottom time production 3
MEDIA KIT
www.morningmix.tv
BUSINESS OPPORTUNITIES
Sponsorships ! With a supporting role in the program, your company will receive ! ongoing marketing opportunities across multimedia venues. ! Levels and benefits listed on separate page. TV Advertising ! :30 second commercial airtime spots are available for your ! supplied commercial or new production from our full service ! production company. Online Advertising ! Stand alone banner ads are an effective yet affordable way to ! make a connection with viewers of The Morning MIX. Guest or Spotlight appearance ! Individuals or businesses with a product, service or talent of ! interest to viewers can be a part of the program - At NO COST. Non-Profits ! Let the MIX promote your upcoming event or services available to ! the community - At NO COST
a bottom time production 4
MEDIA KIT
www.morningmix.tv
Business Opportunities DEMOGRAPHICS
Target audience ! Women 28-48 yrs - with content suitable to all ! Pocono Mountains - Monroe, Carbon, Pike and Wayne Counties New episodes air weekly ! Friday mornings @ 9:30am BRCTV 13 - one replay BRC TV 13 Viewer Reach approximately 120,000 households covering ! Monroe County ! Carbon County ! Pike County ! and parts of Luzern, Northampton & Lehigh Counties Online Exposure unlimited market segments / viewers ! Full episodes ! As each episode airs on BRC TV13 it will stream online at ! www.morningmix.tv Sponsor exposure will remain intact in ! streaming version. ! ! ! !
Segment Clips Individual segments for Contributors & Business Spotlight will stream on MIX website and randomly on 3rd party sites such as youtube & vimeo inclusive of that specific Sponsor.
a bottom time production 5
MEDIA KIT
www.morningmix.tv
Business Opportunities PROMOTION
The TV Program & Website ! TV and companion website will cross promote ! Interaction through viewer input, games, give-a-ways & contests ! Commercial spots on various channels Social Media ! The MIX will maintain frequent activity on both Twitter @ ! PocMorningMIX and Facebook @Poconomorningmix Business Community ! The Morning MIX will maintain banner ads on Pocono Business ! Journal始s website and emails as a primary resource to reach our ! business and organizational communities Consumers ! Participation in community events- festivals, parades, fundraisers ! ! throughout the 4 county region ! Radio appearances ! Press releases ! Social media ! Website
a bottom time production 6
MEDIA KIT
www.morningmix.tv
Business SPONSOROpportunities LEVELS
Program Sponsor 13 episode commitment New episodes air weekly with one replay Total - 26 spots !
!
!
!
!
Benefits
! ! ! !
“This program brought to you by....� followed by a :30 spot for your supplied commercial or logo/photo and VO plug
!
Guest appearance in one episode
! ! !
Program streams 24/7 including sponsor exposure
!
Shout outs on Twitter and Facebook
!
Cross promotion between MIX and your company website
!
VIP seating on set for friends and family
! !
Included on all promotions during the term of Sponsorship* *some printed materials may be excluded
Verbal plug by Host during program
Logo in ending credits
a bottom time production 7
MEDIA KIT
www.morningmix.tv
Business SPONSOROpportunities LEVELS - CONTINUED
Supporting Sponsor
6 episode commitment
New episodes air weekly with one replay - Total -12 spots
Benefits ! !
“This program brought to you in part by....� followed by logo/photo and VO plug during program
! ! !
Guest appearance in one episode
!
Program streams 24/7 including sponsor exposure
!
Shout outs on Twitter and Facebook
!
Cross promotion between MIX and your company website
!
Seating on set for friends and family
Logo in ending credits
a bottom time production 8
MEDIA KIT
www.morningmix.tv
Business Opportunities SPONSOR LEVELS - CONTINUED
Contributing Segment Sponsor
3 episode commitment
“Out & About” - “Arts & Entertainment” - “ Nightlife” Each segment appears monthly with 1 replay - Total 6 spots
!
!
!
!
!
Benefits
! !
“This segment brought to you by....” followed by logo/photo and VO plug during program
! ! !
Logo remains on screen throughout the segment
!
Shout outs on Twitter and Facebook
!
Cross promotion between MIX and your company website
!
Seating on set for friends and family
Listing in ending credits
!
a bottom time production 9
MEDIA KIT
www.morningmix.tv
Business Opportunities SPONSOR LEVELS - CONTINUED
Non-Profit Sponsor !!
!
!
!
6 episode commitment
New episodes air weekly with one replay - Total 12 spots !
!
!
!
!
Benefits
! !
“This segment brought to you in part by....� followed by logo/photo and VO plug during program
! ! !
Logo remains on screen throughout the segment
! !
Segment streams as stand alone video on 3rd party websites including Sponsor plug
!
Shout outs on Twitter and Facebook
!
Cross promotion between MIX and your company website
!
Seating on set for friends and family
Listing in ending credits
a bottom time production 10
MEDIA KIT
www.morningmix.tv
ONLINE AD SIZES
√ √ √
We offer a few options for your advertising needs. Our graphics department can assist with your ad design. Please contact us for custom tailored ad placement.
Option 1 is a 330 x 90 ad
Option 2 is a 330 x 180 ad (available only on Sponsor & Community pages )
a bottom time production 11
MEDIA KIT
www.morningmix.tv
Business CONTACT To Sponsor or Advertise contact; Kristin Walters-Seidel - Sales KWS@Go2BTP.com
570-807-1779
Contact Production; Denny Willis - Director denny@Go2BTP.com
570-350-9024
Inquiries for guest appearances contact; Eleanore Willis - Producer EW@Go2BTP.com 570-807-2511 or Sara Ferguson - Assistant Producer Sara@morningmix.tv www.morningmix.tv
a bottom time production 12