Greenspun Media Group - Digital - Media Kit

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DIGITAL MEDIA KIT L AS V E G AS M AG A Z I N E L A S V E G A S W E E K LY LAS VEGAS SUN VEGAS INC


DIGITAL REACH Greenspun Media Group has been a pioneer in publishing in Southern Nevada for more than 70 years. Always innovative and continuously evolving, Greenspun Media Group’s award-winning, state-of-the-art websites extend the power of our publications beyond the page. Recognized across the country and regionally as a leader in digital news, entertainment and business information, Greenspun Media Group delivers.

3 MILLION+ Monthly Page Views*

1.4 MILLION+ Unique Visitors Monthly*

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*Data updated October 2020 2

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DIGITAL DEMOGRAPHICS Age

18-34

40%

35-44 45-54 55+

22% 17% 21%

Gender

M

F

44%

56%

Average Household Income

$83,073

College Education

68%

*Data updated October 2020 Source: Scarborough Research, Release 1 2021 2

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SOCIAL MEDIA REACH Our focus on the emergence of social media has taken shape to create the largest combined social media following for a media

1.15 MILLION+ Total Social Followers*

6 MILLION+

Monthly Social Impressions*

group in the state. We use various channels such as Facebook, Twitter, Instagram, and YouTube to engage our readers and support the efforts of our partners. We provide breaking news, organize relevant community conversations and offer contests and promotions for our followers. Amongst our various publications and social media platforms, we cover everything from news and business to travel and entertainment.

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*Data updated October 2020 2

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IG INFLUENCERS Greenspun Media Group has established a network of Las Vegas based Instagram influencers, with feeds ranging from food, travel, lifestyle, fashion, fitness and more. Backed by our industry-leading tourist and local publications, our growing network has 2.1 MILLION+ followers and counting.

How it Works. We’ll work with you to strategize what audience best suits your marketing needs, and help to create dynamic content to be posted by our influencers in their voice and style. The sky is the limit with posts, ranging from one-off new restaurant promotions to ongoing content-series.

2.1 MILLION+ Total Social Followers*

*Data updated October 2020 2

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INNOVATION & INFLUENCE We offer unique and high-impact options such as site skins, sponsored giveaways, videos and content partnerships that are not available through programmatic buying.

Digital promotion with User Generated Content Increase user engagement with your brand in the digital space through interactive content enhancements.

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UNIQUE AND POWERFUL With Greenspun Media Group’s advertising options, you have the ability to reach audiences in a unique and powerful way. We work with you to create informative, visually driven content, which flows naturally with the style and quality of our publications. Our production team will collaborate closely with you to ensure that the created content meets all of your advertising goals. Together, we create a powerful advertising tool that allows you to build trust and rapport with your intended audience.

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EMAIL ADVERTISING Reach your audience directly in their inbox through Greenspun Media Group’s email opportunities. We offer advertising placements in both daily and weekly newsletters, and dedicated promotional sends.

Opportunities • Promotional Email (Locals Focus) Over 41,000+ subscribers • Promotional Email (Tourist Focus) Over 18,000+ subscribers • Holiday Listings Email Over 41,000+ subscribers • The Sun Daily Newsletter Over 5,900+ subscribers • BizClick Newsletter Over 6,480+ subscribers • Weekly Fix Newsletter Over 16,850+ subscribers • LVM Newsletter Over 18,000+ subscribers

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AUDIENCE EXTENSION We can build & execute a programmatic plan optimized on performance. We have demand side platform technology that can reach over 70 different ad exchanges to help our clients develop a programmatic plan in addition to buying directly onto our network. Programmatic native, display,

video & CTV options available. • Audience targeting • Contextual targeting • Hyper-local mobile targeting • Re-targeting

Like our demographics? Get a second chance to make a first impression on our audience. A few of our targetable segments are: • Events Audience • Sports Audience • Sports Betting Audience • Political Audience • High School Sports Audience

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SPECIFICATIONS

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DIGITAL RATES WEBSITES LasVegasSun.com Homepage Sliding Billboard Homepage 300x600 Sponsorship Homepage Takeover VegasInc.com Homepage Sliding Billboard

LasVegasWeekly.com Homepage Sliding Billboard ROS 300x600 Sponsorship 100% SOV Banner Ads (Available on ALL Websites) Half Page Ad: 300x600 Banner Ads: 300x250, 728x90, 160x600* Power Bar & Companion Ads: 1000x40, 180x150* Mobile Banner Ad: 320x50 *160x600 and 180x150 only available on LasVegasSun.com and VegasInc.com

Rich Media Rich Media Production Half Page Ad: 300x600 300x1050 on LasVegasMagazine.com

File Types JPG, GIF, PNG, HTML5 A click-through URL should be included with each ad. HTML5 Zip files should be provided for each ad size. Make sure your creative uses the click tag variable as the client destination. Animation 15 seconds max length File Size Limit Maximum file size of 200K Sliding Billboards 970x90 expands down to 970x415 (with close button) 320x50 mobile ad included with Sliding Billboard Expandable/Retractable 300x250 to 600x250 160x600 to 600x600 728x90 to 728x315

EMAIL Weekly Fix Newsletter 970x250 300x250 Calendar Listing BizClick Newsletter 300x250 Calendar Listing The Sun Daily Newsletter Marquee 970x250 Las Vegas Magazine Newsletter Marquee 970x250 Deal of the Week 380x250* Deal Listing 380x250* *380x250, Deal Title, Description, URL, Value

Promotional E-Blast

For rates, please contact gmginfo@gmgvegas.com or Greenspun Media Group 702.990.2550

LasVegasSun.com | VegasInc.com | LasVegasWeekly.com | LasVegasMagazine.com

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Prices subject to change without notice. Additional packages and combination ad rates available upon request. D

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DIGITAL DIMENSIONS

SLIDING BILLBOARD 970x90 EXPANDS TO 970x415 SLIDING BILLBOARD 970x90 EXPANDS TO 970x415 Sliding Billboards are available on homepages of LasVegasSun.com, VegasInc.com, and LasVegasWeekly.com. The unexpanded portion of the sliding billboards should be 970x90 and will expand to 970x415. Please include a “close button” on the 970x415 or GMG will add. Sliding billboard also includes a supplemental 320x50 mobile ad.

MOBILE 320x50

PORTRAIT BANNER BIG BOX 300x250

SKYSCRAPER

160x600*

COMPANION 180x150*

HALF PAGE BANNER 300x600

300x1050**

LEADERBOARD 728x90

POWER BAR 1000X40

• All dimensions listed in pixels width x height •

Please provide click-through URL with creatives

• JPEG, GIF, or PNG formats at 72 dpi resolution in RGB color mode accepted •

HTML5 zip files and third party ad tags accepted for all sizes except the sliding billboard

Home Page Takeovers, Site Skinning and Roadblocks are also available

Pricing for all ad types and sizes is available upon request

*160x600 and 180x150 only available on LasVegasSun.com and VegasInc.com **300x1050 only available on LasVegasMagazine.com 2

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702.990.2550

702.990.2400

702.990.2545

702.383.7185

702.383.7185

702.385.3111

702.990.2550 | www.gmgvegas.com | gmginfo@gmgvegas.com 2275 Corporate Circle, Suite 300, Henderson, NV 89074