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THEORY GABRIELA BRAVO

FALL2018


TABLE OF CONTENTS

3-8 9-16 17-18 19-26 27-28 29-36 37-38 39-48 49-54 55-62 63-72

MODULE 01 MODULE 02 MODULE 03 MODULE 04 MODULE 05 MODULE 06 MODULE 07 MODULE 08 MODULE 09 MODULE 10 MODULE 11

COLOR + ME COLOR + CULTURE COLOR + THEORY COLOR + DESIGNER COLOR + PERCEPTION COLOR + FILM COLOR + BALANCE COLOR + RETAIL COLOR + RENDERING COLOR + HOSPITALITY COLOR + WORKPLACE


MODULE 1

COLOR + ME


Cultural background: Hispanic, my parents were born in Cuba and moved to the U.S. when they were very young. Family: Father, Mother, Sister, and brother Languages: English and some Spanish Where have you lived? I have lived in Miami my whole life, and I have lived in the same house since the day I got home from the hospital When did you become focused on design? I have always loved design and the idea of creating. When I was younger I wanted to be a fashion designer and would spend all day sketching different designs. As I grew older I realized how much I loved interior design and took interior design classes all four years of high school. I then decided I wanted to study graphic design and started off majoring in graphic design and marketing at Miami Dade Collage. A few semesters in I knew that my true passion was interior architecture and have been going for it ever since.

MY BACKGROUND

Born: Miami, FL


GRAD 3

GRAD 2

GRAD 1

DESIGN 1

EDUCATION


TRAVEL

Barcelona . Portugal . Costa Rica . New York . Bahamas . Missouri . New jersey


HOBBIES

Exploring nature . Traveling . Painting . Family time . Visiting museums . Adventures


FAVORITE COLORS + STYLE My favourite colors are hunter green, turquoise, and orange When it comes to design I usually keep a neutral color scheme and have small pops of color throughout.


COLOR + CULTURE

MODULE 2


CUBA I was born in the United States, but my culture stems from Cuba the country where my grandparents and parents were born. My parents came to the United States when they were very young and because of this my household is more Americanized, but we still hold some traditions from our roots.

JAPAN Japan is a place I have always dreamed of going. Japan is a culture so different from my own and because of that I have always felt drawn to visiting it.

ASSIGNMENT OVERVIEW

This assignment was designed to give us the opportunity to get to know more about your culture and heritage as it relates to color.


CUBA


COLOR ANALYSIS Light blue is associated with health, healing, tranquillity, understanding, and softness.

Dark blue represents knowledge, power, integrity, and seriousness. integrity and responsibility. Lighter shades of brown is thought to be dull, but is reliable and wholesome. Although frugal and stingy, brown is a color of safety and quiet confidence; warm and reassuring. The color of passion and drama. This color attracts the most attention and is associated with strong emotions such as love and anger. Red is the color used universally to signify danger, courage, strength, and power. The color of the earth. Stability and a solid foundation is the message that emanates from the color brown. This color relates to things that are natural and simple.


JAPAN


COLOR ANALYSIS This color denotes sunshine and nature in Japan. It is a popular color in flowers, clothes and in gardening. In Far East Japan, people consider yellow a sacred color but in the Western, it denotes treachery. Red is a powerful color in traditional Japanese society, representing strong emotions rather than ideas. As the color of the sun in Japanese culture and on the Japanese flag, red is the color of energy, vitality, heat, and power. Blue is a color which represents purity and cleanliness in traditional Japanese culture Green is the color of fertility and growth in traditional Japanese culture. As the color of nature, the Japanese word for green, midori. Black is a powerful and foreboding color in Japanese culture. Traditionally, black has represented death, destruction, doom, fear and sorrow.


CONCLUSION WHAT I LEARNED 1. Understand more about my culture and the culture of Japan. 2. Design a presentation that explains information in an accessible way. 3. Design a presentation that follows a concept and palette. 4. Compile information gathered from different sources into a cohesive presentation. 5. Clearly present an analysis of a designer and a project.


COLOR + THEORY

MODULE 3


Chapter two is an introduction to basic color theory and introduced us to systems for color management which are commonly used in the design industry. Properties of light and color, physiological processes of color vision, and color systems are discussed.

WHAT I LEARNED 1. Identify and use basic color vocabulary 2. Recognize the diversity of color principles, theories, and systems 3. Describe the function of light in the perception of color 4. Understand the basics of color schemes 5. Comprehend how the human eye perceives color

ASSIGNMENT OVERVIEW

CHAPTER TWO


COLOR + DESIGNERS

MODULE 4


case study of a designer and a project that involves significant color influence. We were assigned to choose a designer that interested us and analysis the project as well as the way the designer worked with color.

ASSIGNMENT OVERVIEW

With this module we were assigned to do a


STEVEN HOLL •

Steven Holl was born in 1947 in Bremerton, Washington.

He graduated from the University of Washington and pursued architecture studies in Rome in 1970.

In 1976 he attended the Architectural Association in London, and in he 1977 established STEVEN HOLL ARCHITECTS in New York City.

Considered one of America's most important architects, Steven Holl is recognized for his ability to blend space and light with great contextual sensitivity and to utilize the unique qualities of each project to create a conceptdriven design.

He specializes in seamlessly integrating new projects into contexts with particular cultural and historic importance.


INTRODUCTION Seven bottles of light in a stone box; the metaphor of light is shaped in different volumes emerging from the roof whose irregularities aim at different qualities of light: East facing, South facing, West and North facing, all gathered together for one united ceremony. Each of the light volumes corresponds to a part of the program of Jesuit Catholic worship. The southfacing light corresponds to the procession, a fundamental part of the mass. The city-facing north light corresponds to the Chapel of the Blessed Sacrament and to the mission of outreach to the community. The main worship space has a volume of east and west light. At night, which is the particular time of gatherings for mass in this university chapel, the light volumes are like beacons shining in all directions out across the campus.


DESIGN The light is sculpted by a number of different volumes emerging from the roof. Each of these irregularities aims at different qualities of light. East facing, South facing, West and North facing, all gather together for one united ceremony.


COLORS


COLORS


CONCLUSION WHAT I LEARNED 1. Understand the relationship between design concept and the use of color. 2. Design a presentation that explains information in an accessible way. 3. Design a presentation that follows a concept and palette. 4. Compile information gathered from different sources into a cohesive presentation. 5. Clearly present an analysis of a designer and a project.


COLOR + PERCEPTION

MODULE 5


1. Understand the different components of perception. 2. Distinguish between levels of perception. 3. Understand how perception can be used in design and how it effects those in a space.

ASSIGNMENT OVERVIEW

WHAT I LEARNED


MODULE 6

COLOR + FILM


film of our choosing and analysis the use of color and how that use of color effects ones emotions throughout the film.

ASSIGNMENT OVERVIEW

In this module we were assigned to watch a


SUMMARY OF FILM Life of Pi tells the story of Pi Patel, a young man from South India who after a series of unfortunate events finds himself stranded at sea for 227 days. Pi grew up in the South Indian city of Pondicherry, with his father, mother, and brother. Pi’s father was a zoo owner, but after coming into trouble with the government and was forced to sell the zoo and all the animals in it. These events caused Pi and his family to board a ship alongside the animals to be sold and held to Canada. While aboard the ship an unexplained storm causes the ship to sink, young Pi was able to board a lifeboat and survive the sinking ship. Pi was eventually left alone on the lifeboat with the tiger, and realized he must tame the tiger before it decided to eat him as well. Pi began to develop a relationship with the tiger and named him Richard Parker. Pi and the tiger faced many challenges, traumas, and tragedies along the way that make for a thrilling and overall inspirational film.


YELLOW Yellow has strong spiritual symbolism. It represents enlightenment, intelligence and knowledge in many stories. It is used to represent hope and tends to be associated with positive energy. The film uses yellow to represent a new beginning and another chapter of the story.


BLUE Blue represents both the sky and the sea, and is associated with open spaces, freedom, intuition, imagination, expansiveness, inspiration, and sensitivity. Blue also represents meanings of depth, trust, loyalty, sincerity, wisdom, confidence, stability, faith, heaven, and intelligence.


GREEN Green is the color of nature and is associated with renewal, growth, healing, and harmony. Green can help enhance vision, stability and endurance. The film uses green to symbolize a new beginning and the hope Pi had of returning home.


COLORFUL The variety of bright colors used in the film evoke a sense of happiness and imagination, but also is representing India and its culture. In India colors play a very important role in religion and culture and have a very deep significance and meaning.


CONCLUSION WHAT I LEARNED 1. Understand the purpose of color in film making. 2. Understand how different colors are used for evoke different emotions. 3. Design a presentation that explains information in an accessible way. 4. Design a presentation that follows a concept and palette. 5. Compile information gathered from different sources into a cohesive presentation. 6. Clearly present an analysis of a designer and a project.


COLOR + BALANCE

MODULE 7


1. Understand the different components of balance. 2. Distinguish between symmetry, asymmetry, and radial balance. 3. Discuss how visual balance is a relationship between the observer and the observed. 4. Know the types of color balance: Value contrast

• • •

Hue balance Intensity contrast

ASSIGNMENT OVERVIEW

WHAT I LEARNED


MODULE 8

COLOR + RETAIL


retail space and analysis it’s use of color and how the color used relates to the brand, location, building, and other aspects of the store environment.

ASSIGNMENT OVERVIEW

In this module we were assigned to choose a


CONTRAST OF HUE What does contrast of hue mean?

The further away colors are from each other on the color wheel the higher the contrast. So for example, complementary colors which are opposite from each other on the color wheel would have a high contrast level whereas analogous colors which are next to each other on the color wheel would have a low contrast. This image is an example of low contrast of hue. This is because this space contains colors such as greens, teals, and blues creating an analogues color scheme. Spaces with low hue contrast tend to blend together and are harder for the mind to interpret at first glance. This space is a good example of that, although the analogous color scheme does help draw ones attention to the center of the display.


CONTRAST OF VALUE These two image are an example of high contrast of value. The white terrazzo flooring and off white painted walls give the space a very light and airy feel. The black displays and shelving create a high contrast value when placed against that white space. Black and white are the extremes of value and work well in the retail space. In this cause it is very affective because it draws the shoppers eyes towards the displays where the product is placed.


CONTRAST OF DESIGN FEATURE One of the main design features of this interior space is the staircase located in the center of the store. The staircase is made of terrazzo and plaster and dramatically swoops through the first, second, and third level of the store. The staircase’s design is organic and freely formed, which strongly contrasts the very liner and clean design of the rest of the store.


CONTRAST OF TEXTURE Contrast of texture can be found in the materials used throughout the design. High contrast of texture can be seen in this image between the smooth terrazzo flooring and the rougher wood. Contrast of texture can also be seen in the finishes of the materials. For example, the flooring has a high gloss finish and is very reflective compared to the matt walls and wood surfaces.


FOCAL POINT The main focal point of this interior space is the winding staircase located in the center of the store. The staircase as well as the ceiling design located above the staircase is such a dramatic contrast to the clean lines and liner element found in the rest of the store that it forces the occupants of the space to stop and look at it. The staircase is made up of terrazzo and plaster and painted in an off white color. A black trim is used as a contrast against the off white color and adds visual interest to the design.


ANALYSIS OF MATERIALS Walls Glass, Wood, Metal , Plaster, Decorative tile, Metallic wall details, Reflective wall details

Flooring Terrazzo, Wood, Decorative tile


ANALYSIS OF PRODUCT Does the brands design aesthetic relate to the design of the store environment? Yes is does, why? The overall design and color scheme of the Hermes Miami store highly represents the brands overall aesthetic. Similarities between the store design and the products can be found in the structure, color scheme, strong attention to detail, and effortless simplicity.


CONCLUSION WHAT I LEARNED 1. Understand the aspects of a retail environment. 2. Understand how different colors are used for evoke different emotions 3. Design a presentation that explains information in an accessible way. 4. Design a presentation that follows a concept and palette. 5. Compile information gathered from different sources into a cohesive presentation. 6. Clearly present an analysis of a designer and a project.


COLOR + RENDERING

MODULE 9


have learned about color theory in previous chapters and apply them to an actual space. We were given a living room space and asked to render it using a color palette of our choosing.

ASSIGNMENT OVERVIEW

This assignment was designed to challenge what we


INSPIRATION

OVERALL COLOR PALETTE DOMINANT COLOR 60%

SECONDARY COLOR 30%

ACCENT COLOR

10%


COLOR PALETTE ANALYSIS GRAY

Analogous colors are any colors that are adjacent or next to one another on a color wheel. Analogous colors work well together, creating natural harmony. They are also most commonly found in nature.

Gray is a cool, neutral, and balanced color that goes well with almost every color it is paired with. Gray is not a center of attention color, but rather is used to help emphasize other colors. Gray is a modern color and when used properly can create a very sleek and sophisticated environment.

YELLOW

Yellow is a color that demands attention and is in fact the brightest color that the human eye can see. The color yellow helps to brighten ones mood.

ORANGE

Orange is an energetic color which gives us both mental and physical energy.


RENDER


CONCLUSION WHAT I LEARNED 1. Create a color palate and apply it to a space. 2. Understand dominant, secondary, and accent colors. 3. Design a presentation that explains information in an accessible way. 4. Design a presentation that follows a concept and palette. 5. Compile information gathered from different sources into a cohesive presentation. 6. Clearly present an analysis of a designer and a project.


COLOR + HOSPITALITY

MODULE 10


and its use of color. We were assigned to compare two different locations of the hotel and evaluate their use of color, textures, patterns details, shape, and form.

ASSIGNMENT OVERVIEW

This assignment was to analysis a hotel environment


LOEWS HOTEL LOBBY

OVERALL COLOR PALETTE The Loews hotel recently received a $50 million renovation drastically changing the hotels dated design to its current modern and elegant one. The new lobby and reception area consists of a fairly neutral color palette. Dominant colors being off whites and shades if gray. Secondary colors are shades of purple with accents of gold. Artwork on the back wall behind the reception desk acts as a focal point attracting guests towards the check in area, as well as helps tie in all the colors of the color palette.


TEXTURES, PATTERN + DETAILS The lobby and its surrounding area of the Loews hotel is minimalistic and simply designed. The true design and concept can be found in the details and textures. For example, in this space there is a dramatic wall design consisting of vertical metal elements wrapping around the curved wall creating a dramatic contrast against the gray wallpaper placed behind it. This wall detail also helps to create a sense of depth making the space seem larger. The shape of the wall and adjacent columns helps to define the circulation path. The ceiling and flooring are both off white helping to make the colors and patterns found in this space pop and draw the eye towards them.


LOEWS HOTEL LOUNGE

SHAPE + FORM This space is fairly simple in its form, it is a long rectangular space that at first glace may not seem too interesting. Although, when taking a closer look one realizes that the space plays with shape and form in the ceiling and edges conditions of the space. The walls where the doors are located protrudes out creating a sense of importance and are painted black contrasting against all surrounding colors. The ceiling plays with the idea of solids and voids in both the single and double height space. The columns help to define the circulation path as well as adding visual interest to the space. The edge conditions on the second floor and railing have a interesting shape to them and are visually pleasing.


CRITIQUE In conclusion, the Loews hotel’s choice of color palette successfully helps to create a modern and elegant environment. Whites, grays, and creams are used on most of the flooring and ceilings which allow for details such as the gold and black trims on the columns to pop and make its own statement. Color is also used on doorways and back walls as means of creating focal points and emphasizing certain circulation paths. Pinks and purples are found throughout the design creating an almost feminine feel, but also helping to emphasis the soft and elegant feel that the new renovation was trying to accomplish.


LOEWS HOTEL LOUNGE


CONCLUSION WHAT I LEARNED 1. How to analyse a hotel environment. 2. Understand how to analysis textures and details. 3. How to compare two different space and analyses different design features. 4. Design a presentation that explains information in an accessible way. 5. Design a presentation that follows a concept and palette. 6. Compile information gathered from different sources into a cohesive presentation. 7. Clearly present an analysis of a designer and a project.


COLOR + WORKPLACE

MODULE 11


to create movement, continuity, establish program, indicate circulation, add visual stimuli, and offer a variety of experiences for the user.

ASSIGNMENT OVERVIEW

This assignment was to analysis a workplace environment and understand how color is used


PANDORA MEDIA INC.

OVERALL COLOR PALETTE Dominant color

Secondary color Secondary color Secondary color Accent color Accent color


ANALYSIS OF COLORS USED

The split-complementary color scheme is a variation of the complementary color scheme. In addition to the base color, it uses the two colors adjacent to its complement.


PANDORA MEDIA INC.

FOCAL POINT + WAYFINDING The blue wall and the wall containing the graphics depicted in these two photos are focal points that help to define circulation, but also help with wayfinding. In this design circulation paths are designed simply and consist of natural materials and neutral colors. Pops of color are used to define spaces such as conference rooms, office spaces and communal areas. For example, the first image depicts a double height space consisting of mostly wood flooring and neutral colored walls and ceilings, this makes the blue accent wall , as well as the yellow and red rooms in the distance pop.


LINE + SHAPE This design plays with both horizontal and vertical lines, as well as different shapes within the workspace to create contrast and an overall playful environment. For example, in the photo shown here with the double height space, horizontal beams run along the second level. The simple placement of these horizontal beams help to cut the space in half visually giving a more intimate feel without completely closing off the space. The huddle rooms and small conference spaces are designed in fun shapes such as the red one depicted above. These square glass boxes are brightly colored and contain geometric graphics, they are used as a fun contrast.


PANDORA MEDIA INC.

TEXTURE + PATTERN This design plays a lot not only with color, but with textures and patterns. In the images depicted you can see how the design uses different layering of textures, colors, and patterns to create beautiful accents throughout the space. High contrast of textures can be found in the materials used and their placements throughout the design. For example, in the image depicting the blue wall there are elements such as layering, shape, form, line, light, and color all coming together to great a beautiful scene that catches the eye and asks for more.


LIGHT + DARK This deign evokes a sense of happiness and playfulness which has a lot to do with the brightness of the space. The brightness stems not only from the natural light entering the space and the light fixtures used, but also from the materials and colors incorporated into the design. Concrete and wood can sometimes come across as heavy and create a dark space if not used properly. This design uses a lot of wood and concrete but contrasts it with bright accents and airy open circulation paths.


PANDORA MEDIA INC.

COMMUNAL AREAS + HUDDLE ROOMS


CONCLUSION WHAT I LEARNED 1. How to analyse a workplace environment. 2. understand how color is used to create movement, continuity, establish program, indicate circulation, add visual stimuli, and offer a variety of experiences for the user. 3. How to compare two different space and analyses different design features. 4. Design a presentation that explains information in an accessible way. 5. Design a presentation that follows a concept and palette.

Color theory final book  
Color theory final book  
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