For the first time, in 2014, exhibitors will be able to interact with the technology centre for tests on stone materials. This centre was set up by the IMM for research and advanced services, bearing in mind European regulations too that require the characterisation of materials, issues that have precise connections with production and markets, and that will be the subject of technical seminars and workshops. CarraraMarmotec will be hosting a large number of events and conferences providing opportunities for training, updating and discussion, placing the event at the centre of cultural debate and technical information. These include the prestigious “Marble Architectural Awards - MAA”, recognition for architects, planners and designers who have used Italian stone materials of other stone materials processed in Italy in their works. The 2014 edition is reserved to architects and projects in North America, an area that is experiencing a positive trend with Italian exports that in 2012 touched in the U.S.A. alone 193,000 tons for a value of 285 million Euros, marking an increase of 16% in quantity and 27.5% in value. The MAA, which involves a different area each year and over six years covers the entire world (Italy closes every cycle), will provide an opportunity to understand the development in the use of stone and related trends in the United States but also in Canada and Mexico, which is experiencing a boom in quality construction. The planning of the CarraraMarmotec events is carried out together with the ICE- the agency for the promotion abroad and internationalisation of Italian firms. “The trend in stone exports shows a very
competitive manufacturing base that has found a growing demand in foreign markets that compensates for the domestic market that is still languishing. It is the result of the commitment of forward-thinking companies that give continuity to their global presence and face the challenges that foreign markets pose to benefit from the best growth opportunities. The ICE-Agency - the General Manager Roberto Luongo said - does and will do its part in supporting them in the process of internationalisation and achieving a global presence. The presentation in Carrara of the programme of promotional activities 2013/14, the support of our ICE offices in Mexico City, Los Angeles and Toronto in view of the Marble Architecture Awards and the organisation of incoming foreign missions to Marmotec are just - in chronological order - the last activities and confirm the profitable and consolidated working partnership between the ICE-Agency and CarraraFiere to foster the promotion abroad of companies in the stone industry. Our international marketing experts - in Italy and in 65 countries around the world - are ready to meet their requirements by providing personalised advice, offering integrated services with higher benefits, suggesting the most dynamic markets and the actions to take to beat the competition. There has never been a better time to export - said Luongo - and the most daring companies will strengthen this strategic choice and opportunities for growth and success.” Carrara Marmotec 2014, with its exhibitors, the most exclusive materials, last generation technologies and a unique territory that allows a perfect interplay between the trade fair and the district will be a great opportunity for growth for companies and industry players around the world.
DIAMANTE Applicazioni & Tecnologia
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