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WITH LUBOV AZRIA,

Corporate Creative Officer, BCBGMAXAZRIA How did the concept for the BCBGMAXAZRIA bon genre fragrance come about? We partnered with Elizabeth Arden to create the new bon genre fragrance, a seductive scent with an alluring air of mystery and a kick of attitude for today's confident, sophisticated woman. What kind of woman do you think will find the bon genre fragrance most appealing? BCBGMAXAZRIA bon genre is the perfect effortlessly cool accessory for the woman who is looking to mix femininity with edgy style and vibrant fashion energy. Describe the packaging. The packaging for bon genre is an evolution of our signature bottle in the shape of hourglass curves with our iconic butterfly logo transforming into a blossoming flower on the cap — this time, in an opulent purple hue to accent the mysterious nature of the fragrance. -16-

(L) Lubov Azria & (R) Marypierre Julien

GLOSSYBOX Magazine September 2013  

Fall is our favorite season of the year. While the leaves turn from green to red and gold, the knee-high boots and cashmere sweaters come...

GLOSSYBOX Magazine September 2013  

Fall is our favorite season of the year. While the leaves turn from green to red and gold, the knee-high boots and cashmere sweaters come...