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Media Kit 2014


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Bangkok Most visited CITY ON EARTH Facts and Stats.

Bangkok (Thai: Krung Thep Maha Nakhon) is Thailand’s capital, inhabited by eleven million, and by far its largest city. The high-rise buildings, relentless traffic, intense heat and edgy nightlife are known all over the world. It is certainly one of the most cosmopolitan Asian destinations with magnificent temples and palaces, authentic canals, busy markets and a vibrant nightlife that has something for everyone. The MasterCard Index of Global Destination Cities 2013 ranks cities by the total number of international visitor arrivals and the cross-border spending transactions by these same visitors, and give insight to visitor and passenger growth forecasts.

Source: http://newsroom.mastercard.com/digital-press-kits/mastercard-global-destination-cities-index-2013/


GLOBe

Bangkok’s Free Newspaper. Welcome! We are Globe, Bangkok’s only free English language newspaper, which we hope will be a practical and useful addition to the local publishing scene. There was a gap in the market for an English language newspaper of a less serious nature than the Bangkok Post or The Nation. Written in a compact, bite size style aimed at the younger demographic of the affluent 20-40 group. London’s Metro. Hong Kong’s Standard. amNY are all proven success stories. In this digital age, it has been shown that this easy to follow method of news delivery is far more accessible than the traditional broadsheet offerings, which tend to attract older readers.


Readership Projections Reaching and engaging targeted groups.

17,000+ Facebook likes

We have been overwhelmed with the interest in Globe so far. For instance, we launched our Facebook fan page just over a month ago, and we are about to reach 17,000 likes in that time. Our readers are engaged, as well as entertained, by us. We hope in the near future to be able to bring our commercial partners options of Vietnam   advertising packages that 4%   not online compromise print options, but also website Germany   banner ones. Dependent ofFrance   the reception of our digital version, we may lauch an 4%   China   application to also reproduce3%  our content. Our website address is www.globe.co.th China   Malaysia  

17%  

USA   Japan   Which will compliment our main social media presence: facebook.com/readglobe 5%  

Russia  

Singapore   5%  

South  Korea  

Top 15 International Arrivals to Thailand from May 2012 to May 2013 India  

ermany   4%  

Vietnam   UK   5%   Vietnam   4%   4%   Germany   France   4%   3%   Australia   6%  

USA   5%  

USA   5%  

Singapore   5%  

apore   %  

France   3%  

China   17%  

UK  

Malaysia  

Japan  

Laos   6%   India   6%  

Laos   6%   India   6%  

India  

Malaysia  

Russia  

Australia   6%  

Laos   6%  

Laos  

Japan  

UK   5%  

lia  

China   17%  

Malaysia   16%   China   China  

Malaysia   16%  

Russia   South  Korea   8%   7%   Malaysia   16%   Japan   8%  

South  Korea   7%  

Russia   8%  

Japan   8%  

South  Korea   Japan  Russia   India   8%   South  Korea   Laos  

Australia  

Singapore   USA   Germany  

India   Australia  

Vietnam  

UK  

France  

Laos  

Singapore  

USA  Australia   Germany   UK   Vietnam  

Singapore  

France  

USA   Germany  


Advertisement Rate card

All rates are in Thai Baht. Effective March 2014

224 x 32

146 x 228

Strip 1/3 Horizontal 224 x 78

Full Page

74 x 148

224 x 312

2/3 Vertical 1/3 Vertical

1/2 Horizontal 224 x 152

1 issue

1x

1 week

2 weeks

1 month

3 months 6 months

24x

48x

Inner Front Cover

30,000

28,500

27,900

27,000

25,500

24,000

Inner Back Cover

25,000

23,750

23,250

22,500

21,250

20,000

Full Page

22,000

20,900

20,460

19,800

18,700

17,600

Front Strip

20,000

19,000

18,600

18,000

17,000

16,000

2/3 Vertical

16,000

15,200

14,880

14,400

13,600

12,800

Back Strip

14,000

13,300

13,020

12,600

11,900

11,200

1/2 Horizontal

13,000

12,350

12,090

11,700

11,050

10,400

1/3 Horizontal

11,000

10,450

10,230

9,900

9,350

8,800

Business Box

10,000

9,500

9,300

9,000

8,500

8,000

1/3 Vertical

10,000

9,500

9,300

9,000

8,500

8,000

Nightclub Boxes

5,000

4,750

4,650

4,500

4,250

4,000

Guaranteed Positions +25% *All measurements are in millimeter **CMYK colour profie

2x

4x

8x


Future Plans 2013 and Beyond ....

Thailand continues to be the most popular travel destination in South East Asia with record numbers of visitors arriving in 2012. The interest in our publication means that we can confirm that as well as being widely available in Bangkok, by the middle part of 2014, there is a strong chance of our distribution network being extended to Pattaya and Phuket; by approx. 2015, we are in discussions with partners to further continue that expansion into the widely visited areas of Koh Samui, and Chiang Mai.

Voted #1 travel destination in the world Year on year increase of tourism revenue B964 Billion spent by visitors in 2012 80% of revenue from shopping malls 15% increase in tourist arrivals in 2013


Distribution & CIRCULATION

Printed and distributed twice per week.

The majority of our delivery method is direct distribution as opposed to the usual methods of BK Magazine, Guru and others in the copies being left at coffee shops etc. 70% of our copies will be handed out, with the remaining 30% at carefully chosen locations in the centre of Bangkok such as condos, offices and hospitals. We publish twice a week, on Tuesdays and Fridays, with a monthly circulation of 60,000 initially. We would hope to expand the print run by at least 25% by early next year, possibly more. Also, to increase to 32 pages, 8 more than our initial 24.


Globe Newspaper, Co. Ltd. www.globe.co.th facebook.com/readglobe readglobe@hotmail.com


Globe Newspaper Media Kit 2014