Two associations plan year of
he Airline Passenger Experience Association (APEX) and the International Flight Services Association (IFSA) in January announced a more tightly aligned relationship to better serve the global airline industry. In a joint announcement, the two groups said the alliance would include international co-located events, coordination on joint working groups, reciprocal guest board member attendance at board meetings, more integrated sharing of a common association management company, and a common Chief Executive Officer serving both associations. Both APEX and IFSA will maintain their respective autonomy, identity, committees, and boards. Through the relationship, APEX will leverage IFSA to represent their catering and services member segment. This step will help to further solidify APEX as the industry’s most influential member-based organization dedicated to elevating the entire passenger experience. For IFSA, the association will grow more global as the pivotal airline association of the catering and in-flight services market. “As APEX further strengthens our own global identity of representing the entire airline passenger experience industry, we are proud to announce a more integral relationship with IFSA,” said Brian Rich-
ardson, APEX President from American Airlines. “The inclusion of more catering and service elements at APEX events will attract greater numbers of senior airline decision makers who oversee this sector, along with IFEC (inflight entertainment and connectivity). It will also offer a greater diversification of products, services and information.” “IFSA has always viewed APEX as an important ‘sister association,’ as we have a lot in common, from our focus on in-flight services to our shared desire to evolve our value propositions and expand our memberships,” said Jane Bernier-Tran, IFSA President, United Airlines. “We believe that by furthering our relationship with APEX, IFSA can increase its global footprint, build additional strategic partnerships with likeminded organizations, expand its reach, and bring greater value to its members.” As a spokesperson for both APEX and IFSA CEO, Joe Leader will work to accelerate organizational synergies, align IFSA with APEX’s global expansion, and deliver an important boost toward greater global recognition of IFSA as the voice of the onboard hospitality industry. “I have had the great honor to represent both APEX and IFSA at amazing industry events; elevating global awareness and expanding the thought leadership of both
of these world-class associations,” said Leader. “As we now look ahead to our co-location at EXPO this September in Long Beach, we are closely collaborating to identify strategic opportunities to align on programs and services which will provided increased value for all members and the industry as a whole.” Both associations represented by the Kellen Company, an association services group, based in Atlanta.
C A L E N D A R 2017 Aircraft Interiors Expo/World Travel Catering and Onboard Services Expo April 4-6 Hamburg. For general inquiries contact AIX at aixhamburg. email@example.com or call +44 208 271 2174 Marine Hotel Association 31st Anniversary Conference and Trade Show, April 2-4 Naples Grande Beach Resort, Naples, Florida. For more information, contact MHA at firstname.lastname@example.org or call 415 332-1903 World Travel Catering and Onboard Services Expo, Middle East, May 15-17 Dubai. For more information, contact Reed Exhibitions, at Telephone 971 2 4917615 or e-mail email@example.com. Website http://www.wtceme.com APEX Multimedia Market, April 24-26, Berlin. For more information contact APEX at firstname.lastname@example.org or call 212 297–2177 International Flight Services Association Conference and Exhibition, APEX EXPO, September 25-27 Long Beach, California. For more information, contact IFSA at email@example.com or call 404 252-3663 SIAL Middle East, Catering Exhibition and Mercury Awards, December 11-13, Abu Dhabi. For more information, call 971 (0) 2 401 2949 or e-mail firstname.lastname@example.org
90 | PAX INTERNATIONAL | MARCH/APRIL 2017