BEVERAGE REPORT uncertainty following the Brexit vote, but he comes away feeling heartened after spending a weekend working the flight crew at an airline like Monarch. “The crew are so switched on and so interested and passionate about it, and that is the difference,” he said. Ratcliffe & Brown supplies a range of wines for sale on Monarch, most recently a Spanish Sauvignon Blanc, Merlot and Tempranillo and Spanish Merlot and Italian Pino Grigio Blush on Thomas Cook Airlines. He said Spain has had a particularly good year giving him the chance to offer some high-quality wines at prices that are more reasonable compared to France and Italy. During the OMG! weekends, Brown said he fields a variety of question from crew. “One of the main things with wine is trying to get over people’s nervousness, because a lot of people know absolutely nothing about wine,” he said. A few simple directions and points about the onboard wine offering is often all that is needed to instill confidence and allow crew to approach passengers with knowledge enough to make a big difference and improve sales techniques.
Bottega Gold in 20cl is available for sale on Monarch Airlines
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