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SPOTLIGHT ON ANAÏK

Anaïk partners with Air Astana for new kits For the first time this past November, Air Astana unveiled new inflight amenity kits for Economy Class passengers, developed in partnership with Anaïk. Each kit was developed exclusively for the airline and designed to ensure a pleasant journey for all passengers on board. “We always try to enhance our passengers’ experience and make something that our passengers will enjoy on board and after the flight. We are sure these kits will serve their purpose,” said Yelena Obukhova, Deputy Director of Inflight Services at Air Astana. “We are very proud of our new product and it was a real pleasure to work with Anaïk on this project.” Outfitted with the airline’s signature colors, the new travel kit is available in five collectible designs. The pouch features an airplane pattern and the phrase “Bon Voyage” in various languages, to highlight each major destination served by Air Astana. The kits contain comfort items including socks, a sleeping mask, a dental kit, earplugs and a pen. “It is always our pleasure to add a new name to our ever-growing list of airline partners, “said Sophie Almeida, International Sales Director at Anaïk. “We are very proud to have designed the new Air Astana Economy Class kit in Paris. With a choice of five colors, the crafty kit will become a great collector’s item and will enhance the passenger’s experience while traveling or at home.”

Economy Class amenity kits for Air Astana developed by Anaïk feature the airline’s signature colors and are available in five collectable designs

54  |  PAX INTERNATIONAL  |  MARCH/APRIL 2017

Kid’s kit (aged 3-6 pictured) for Italian regional airline, Air Dolomiti developed by Anaïk

brand looking to enter the industry must do in order to find itself in an amenity kit and on board a major carrier. “Nowadays, it is important for carriers to stand out as part of their overall strategy to elevate the passenger travel experience,” says Sylvie Lee, Business Development Manager at Anaïk. “One way to do this, is creating a ‘wow’ factor with the inflight amenity kit offering. As a branding expert with an international outlook, having worked hand-in-hand with some of the biggest brands for more than 40 years, we are able to guide our brand partners toward being a part of a carrier’s strategy by creating bespoke items that reflect the brand’s identity as well as the airline’s vision.” With customization, a focus on quality and impactful packaging listed as some of Anaïk’s specialties, the company’s fit in the passenger services industry makes sense, specifically when it comes to amenity kit offerings. Add in Anaïk’s affinity for creating tailor-made solutions and adopting a customer-oriented outlook, it’s likely the company will be a part of the industry for some time.

“Thanks to our extended expertise in the promotional industry and our upto-date knowledge on trends, our aim is to bring newness and unique offerings focused on innovation, creativity and freshness to the airline industry,” says Lee. Anaïk’s plan moving forward is to continue focusing on the area of passenger services that the company has already focused considerable research and development on, and where it has already experienced success — amenity kits. Exhibiting for the third time at this year’s WTCE in Hamburg, Anaïk will have on display a brand new inflight product collection inspired by the company’s motto — “Creativity and Innovation”. “The WTCE is definitely the ‘rendezvous’ of the year; a distinctive platform where we can catch up with our customers, key airlines and meet prospective clients,” says Lee. “Visitors can expect to be pleasantly surprised with a wide range of products showcased at our stand, including amenity kits, children’s goods, linens and packaging solutions.”

PAX WTCE Hamburg March/April 2017  
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