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SPOTLIGHT ON ANAÏK

A fresh approach by

Kid’s kits (aged 7-12 pictured) for Italian regional airline, Air Dolomiti developed by Anaïk

MELISSA SILVA

Although relatively new to the passenger services industry, French creative firm Anaïk is using its 40-plus years of branding experience to develop amenity kits with bespoke appeal

F

or more than 40 years, Anaïk, a French creative firm, has been helping luxury brands build their promotional strategies to both strengthen their message and image. Armed with years of branding experience, Anaïk decided to enter the passenger services industry in 2014. Since entering the market, the Parisbased company has provided several brands with bespoke and innovative promotional solutions aimed at enhancing the connection between brands and travelers. Today, with offices in Europe, Asia and the Middle East, Anaïk supplies amenities to a number of carriers, including Air Astana, La Compagnie, Air Dolomiti and also to private jets. “At Anaïk, we are putting passenger comfort at the heart of our company strategy,” says Sophie Almeida, International Sales Director at Anaïk. “Our priority it to provide airlines with high-end products quality service that results in a valuable passenger experience.” From designing to manufacturing, Almeida says Anaïk’s team is involved in all steps of product development. “Our inhouse design team tracks trends and analyzes airline identities in order to develop the most suitable amenity kit concepts,” Almeida adds. Anaïk was recently awarded the supply of Italy-based Air Dolomiti’s Business

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Class and Remain Overnight kits, a win that extends the company’s successful partnership with the carrier. Business Class travelers will receive a tailor-made pouch — available in two collectable designs — featuring a dental kit and cosmetic items from French botanical brand, Yves Rocher. For passengers that find themselves faced with an unexpected overnight stay midtransit, Anaïk designed a kit with the Anaïk developed a Business Class kit for La Compagnie, the unique French all-business-class airline

necessary overnight essentials for both male and female passengers. Male passengers will receive a dental kit, t-shirt, shaving kit and a Signal dental kit, while female passengers will receive a dental kit, t-shirt, Dove brand shampoo and a Signal dental kit. Having been a part of the passenger services industry now for three years, Anaïk has been able to identify what a

PAX WTCE Hamburg March/April 2017  
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