AMENITIES offerings are judged by the most important people - the passengers.” All entries are judged by focus groups. The individuals in the focus groups must have the relative travel experience for the categories they evaluate. Each judging session is preceded by the briefing to ensure the TravelPlus criteria are at the heart of their decision-making. TravelPlus uses smaller judging groups of experienced travelers to keep the Amenity Bag Awards fair and impartial, said Ward. Ward is a seasoned traveler himself. Work for a global telecom company took him across Asia, North America and the Middle East. By the time he was 30, he had fallen in love the foods, culture and people he encountered along the way. “I wanted to pass on my travel experiences so I launched TravelPlus Magazine,” he said, “Today it is an established online brand providing news and features for the luxury indulgence, reminiscent of the early days of voyages in class and style.” Ward says he has seen a number of changes in amenity bag design in the last five years. A selection of mostly dark fabrics and colors has given way to a range of vibrant shades and unusual textures. Airlines compete to include a famous designer or a couturie to create their unique gift for the passenger. Exclusive art works and traditional crafts and environmentally friendly materials are also more prevalent “The innovations in Premium Economy and Economy are truly remarkable aiming to assist a budget traveler, which was not seen before,” said Ward. “Any child would really appreciate receiving a gift onboard - airlines have been investing well into improving the quality of the Children’s goody bags.” Recently, Ward launched another publication, called Amenities magazine, which is published twice per year. He has supplemented the publication with monthly e-mail newsletters. This year’s TravelPlus Amenity Bag Awards will be held the evening of April 4 at the Radisson Blu Hotel in Hamburg.
Hard-sided kits are becoming more prevalent, like this Business Class offering supplied by FORMIA for Japan Airlines
This bag for Lufthansa German Airlines was supplied by SPIRIANT with la prairie products.
The legendary board game Monopoly is the theme on this Qatar Airways children’s kit supplied by Buzz Products
Disney’s Jungle Book themed kid’s kits flies on Saudi Arabian Airlines. Buzz Products developed the kits
Lucky children flying Air Astana get this kit filled with goodies supplied by AK Service
46 | PAX INTERNATIONAL | MARCH/APRIL 2017