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Travel catering’s new player: HNA Group As Mainland China reformed and began opening up to the world, the HNA conglomerate formed first as a local aviation transport operator in May 1993. The company touts a management method that “features traditional Chinese culture and integrates Chinese socialist values with a world-class management system; and a corporate culture befitting both Chinese and western society.” With this model, the company, based in Haiku, Hainan has grown to a diverse holding with revenues of RMB600 billion (US$87.3 billion). It also has not forgotten its aviation roots, operating and managing 14 airlines, with a combined fleet of 1,250 aircraft that fly to 270 cities and carry 92 million passengers per year. The company’s flagship subsidiary is Hainan Airlines. HNA also operates Deer Jet, the largest private jet company in Asia, which has the distinction of having the world’s first private 787 Dreamliner. The company’s HNA Tourism group with its Caissa, which specializes in China’s outbound tourism and Yi sheng jin fu (Easy Life) a financial payment service provider. Caissa has 240 outlets in 100 countries and provides 8,000 categories of high-end tourism products. HNA Hospitality Group was established in 1997. It owns and manages 3,200 hotels, with a total of 380,000 rooms. Also travel related, the HNA Airport Group has 13 airports under its management. Other divisions of the company include HNA Finance, HNA Real Estate, HNA Retail, HNA Technology and Logistics, and HNA Culture and Entertainment. HNA’s headquarters in Hainan


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