Page 10

MARCH/APRIL 2017

|

VOL. 24, NO. 3

59

68 GUEST COLUMNS

50 A FRESH LOOK INTO PASSENGER

SENSORY EXPERIENCE By Dr. Stathis Kefallonitis. Founder & President branding.aero

61 BRANDS BREAKING IN

70

Lance Hayward, Managing Director and Founder of The Hayward Partnership addresses the opportunities and challenges of getting products listed in the rapidly growing airline buy-on-board sector

74 A TASTE OF HONEY

A beverage as old as civilization is finding inroads at one airline, and offers a tantalizingly sweet glimpse into the past

UNIFORMS

59 A STEP AHEAD

Armed with comfortable, high quality uniforms and footwear, SKYPRO is changing the way airlines view and select attire for their crews

DUTY FREE

63 TRACKING THE UBER-SHOPPERS

Researcher i2i Group reveals the most important mega trends among Chinese global travelers that will shape the shopping environment this year

66 MANDARIN TRANSLATION

INNOVATION ON THE TRADE FLOOR 68 GAME-CHANGERS

Product innovations from new and established suppliers to inspire air and rail operators can be found at this year’s WTCE What’s New Onboard stop

SPECIALTY CATERING

70 FOOD FOR THOUGHT

From gluten-, preservative- and additive-free to a handful of other labels in-between, the inflight meal service has never been more complicated — or inclusionary, than it is today

BEVERAGE SERVICE

75 HALF THE BATTLE

Whether its selling bottles of wine or pouring for the passengers, coordinating galleys and distributing beverages is a challenge that has brought developments from two companies

76 FRONT-LINE SALES

Airlines and suppliers may have to deal with shifts in currency and fickle weather, but on several charter airlines in the U.K., they can count on a motivated sales force to help get products into the hands of passengers

INDUSTRY Q&A

78 FOLLOWING THE TRENDS

A robust growth in air travel is driving attendance and interest in the industry’s largest catering event, says WTCE Event Director Archana Sharma

RAIL SERVICE

80 A TOUCH OF SPARKLE

The catering team onboard U.K. operator Virgin Trains West Coast is determined to deliver the wow factor in its First and Standard Class menus

82 ROLLING ON THE CANADIAN

82 10  |  PAX INTERNATIONAL  |  MARCH/APRIL 2017

Via Rail’s flagship service is a four-day, four-night trip that exposes the traveler to a vast expanse and the best of the country’s cuisines

83 EVENT COVERAGE

Abu Dhabi to host the 36th edition of the Mercury Awards

PAX WTCE Hamburg March/April 2017  
Read more
Read more
Similar to
Popular now
Just for you