app SIA launches
APPS FOR AVIATION
The airline partners with MTT and Panasonic Avionics for an app that gives passengers control through the mobile device. Initially the app will be used on the carrier’s new A350s by RICK LUNDSTROM
Second screen capability combining a passengers personal device and an airline’s inflight entertainment is the strategy behind the launch of the Singapore Airlines app for IFE
his past May Singapore Airlines introduced what it said was a first-of-its-kind mobile application for passengers to control inflight entertainment viewing before boarding the aircraft. The companion app was developed for the airline by Singapore Airlines by MTT and Panasonic Avionics. With the app, passengers can review the IFE video and audio content that will be available on their flight, select a list of favorites and control the seat-back IFE system — all using their personal electronic devices. For a start, the app was available on iOS and Android tablets. The airline plans to add iOS and Android mobile phones in the second quarter of 2016. The app is installed with the SingaporeAir tablet application before the aircraft’s departure. Once on board, passengers can link their device to the IFE system using the aircraft’s inflight Wi-Fi network. Connecting to the KrisWorld inflight entertainment platform, passengers can view movies, TV shows or listen to music to be launched on the seat monitor, directly from their list of favorites or the any other selection.
With the app, a passenger’s personal device can be used as a remote control, to pause, play, or skip through media content. “SIA will be the first airline in the world to enable this on a Panasonic inflight entertainment system,” said a release from Singapore airlines. “Customers will be able to multi-task, thereby maximizing their experience of KrisWorld, such as by browsing through the index of KrisWorld content on their device while watching a movie on the seat monitor. Customers can even access real-time information on the flight progress and flight path without interrupting their movie viewing.” Current features of the companion app will initially be available on the Airline’s new fleet of A350-900s, with plans to progressively roll it out to the 777-300ERs and other aircraft. “With the proliferation of personal mobile devices and the arrival of our new A350 fleet, this latest innovation will help enhance the inflight entertainment experience for our customers,” said Singapore Airlines Senior Vice President Product and Services, Tan Pee Teck.
Singapore Airlines’ KrisWorld IFE system offers up to 295 movies, over 470 TV programs and more than 450 CD albums each month. “We believe personalization will be the one of the key trends in the inflight experience going forward, and we’re very excited Singapore Airlines shares that vision,” said Paul Margis, President and Chief Executive Officer of Panasonic Avionics. “The symbiosis of the onboard IFEC network and the travelers’ personal devices will be the key to a seamless travel process. As the launch customer for our companion application functionality they will deliver the first mobile app ever that spans across the whole travel process. This represents the first in a series of new innovations around mobile device integration from Panasonic that will transform the inflight entertainment experience.” The companion app also creates a second screen for passengers, where they can review the entire inflight entertainment library, read a digital inflight magazine, or watch the moving map, without interrupting their movie and overall seatback passenger experience.
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