Turkish Airlines and David Guetta singing UEFA EURO’s song Turkish Airlines was taking David Guetta’s UEFA EURO 2016TM anthem to the 24 competing nations in this summer’s football tournament The star’s music video for This One’s For You was unveiled June 10. The Turkish Airlines presented video clip amassed nearly half a million views within its first day. Turkish Airlines is the Official Airline Partner to this summer’s competition. Passengers traveling on Turkish Airlines will be able to stream it on their inflight entertainment systems. As part of Turkish Airline’s #EuropesBest campaign, the flag carrier has also teamed up with music streaming service Spotify. To bring to life the diversity of Europe’s footballing fans, the top-charting songs from each competing nation is aggregated into a playlist (called Europe’s Best Songs), which is available on Spotify or on the campaign’s microsite, meeteuropesbest.com. “Music has always been a big part of football,” said Ahmet Olmuştur, Chief Marketing Officer (CMO) of Turkish Airlines. “Chants that echo around stadiums have brought fans together for decades, and this new song and video from David Guetta will do just that. Turkish Airlines is thrilled to be featured in the This One’s For You video, and we’re all looking forward to a successful tournament.” ‘This One’s For You’ was written and produced by David Guetta and features Swedish pop sensation Zara Larsson. One million fans also took part in the recording of the song through a special application created by UEFA. David Guetta performed the song at a free concert under the Eiffel Tower in Paris in June. It has been a summer of exclusives for Turkish Airlines inflight entertainment. In early June Turkish offered its passengers the inflight chance to see the blockbuster action adventure movie Batman v Superman: Dawn of Justice. Beginning June 1 — a full month before other carriers — Turkish Airlines featured the film on its inflight entertainment systems. This summer Batman v. Superman: Dawn of Justice
premiered on select routes within the airline’s system. “We are pleased to be the first airline to offer Batman v Superman: Dawn of Justice to our passengers. The movie portrays a sense of adventure which is also shared by Turkish Airlines passengers who have a desire to widen their world,” said Ahmet Olmuştur, Turkish Airlines’ Chief Marketing Officer (CMO). In April one the four-wheeled co-star of the movie — the Batmobile — was brought to Istanbul by Turkish Airlines to travel cross-continent for the first time via the new bridge of Istanbul; ‘Yavuz Sultan Selim Bridge’ over the Bosphorus.
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