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THE LEADING VOICE FOR THE PASSENGER SERVICES, INTERIORS, IFEC AND MRO INDUSTRY

MEDIA KIT 2018

WWW.PAX-INTL.COM


A KALEIDOSCOPE OF COVERAGE

L

aunched 20 years ago, PAX International covers all facets of the passenger services, inflight entertainment, connectivity, interiors and MRO industries. Our dual-platform approach — print and digital — offers a results-oriented method for suppliers and related companies that are looking to increase awareness and visibility in the aforementioned industries, and more specifically, among potential airline customers. The premise of our special focus digital issues takes this method one step further, and offers a more targeted marketing approach by focusing on specific sector coverage, such as amenities and comfort items, interiors, IFEC and trolleys. Our issues are produced for — and distributed at — major industry events, including: The World Travel Catering Expo (WTCE), the Aircraft Interiors Expo (AIX), the International Flight Services Association (IFSA), the Airline Passenger Experience Association (APEX) and SIAL Middle East, among others. Each issue is also digitally distributed to our subscriber database and uploaded to our website to ensure we reach all possible industry professionals regardless of their attendance at any particular event. Thanks to our longevity in the industry and our trusted partnerships with leading passenger services associations, insiders know and trust PAX International to uncover the news that matters most and more importantly, get it into the hands and inboxes of the people that matter most — the industry’s decision makers.

Warm regards,

Key points ■ Total distribution of 10,000 — and growing — targeted readers ■ Recognized and respected by the industry for 20 years ■ Available in both print and digital mediums, in addition to special focus issues ■ Print issues distributed at all major international trade shows, conferences and exhibitions ■ Daily updated website featuring cross-sector news and developments ■ Bi-weekly e-Newsletters with high open and click rates

Rick Lundstrom Editor-in-Chief PAX International

DIGITAL, DID YOU SAY?

With the digitization of media continuing to make an impact, we need to stay ahead of the curve, which is why all of our print issues are also available in digital format on our website, and delivered to the inboxes of our impressive roster of subscribers. In addition, our bi-weekly e-Newsletter offers our clients an advantageous opportunity to not only reach decision makers, but also stay top of mind.

WHAT’S NEW FOR 2018

As we continue to stay on top of the trends permeating the sectors we cover, our platforms must be equally on trend — aesthetically speaking and in terms of functionality, too. As such, both our website and e-Newsletter have been strategically revamped with added features like video integration — and will be continually tweaked as needed — to offer suppliers increased exposure and the opportunity to broaden their digital reach.


WHAT ELSE IS NEW? On the website

On Instagram

■ Accommodates larger ad specifications for increased visibility

■ New launches, products, partnerships and any other industry news will be posted, adding another layer of coverage

■ Minimalist design and easy-tonavigate layout ■ Video and live stream integration to allow for real time coverage of exhibitions, conferences and interviews On Twitter ■ Every article and news item uploaded to our website generates an instant tweet, offering increased and immediate exposure

■ Day-to-day activities taking place at exhibitions and conferences will also be part of our coverage, including live videos ■ Posts can be purchased as part of an advertising campaign On LinkedIn ■ Another platform for getting our articles — and your news — in front of decision makers ■ A vehicle for ongoing networking and staying in touch in this close-knit industry

WHY ADVERTISE? Our multi-platform approach is designed to give suppliers and their activities greater exposure, helping them to become more visible, more often. ■ Elevate your profile

■ Official Media Partner of IFSA and The Mercurys; strong relationships with industry associations, including WTCE, AIX, APOT and others

■ Our revamped website and e-Newsletter offer improved options for reaching your target audience

■ Full-service, turnkey media planning to make the very most of your marketing spend through editorial support

■ Reach industry leaders and decision makers

■ Targeted, cost-effective media solutions. Adapt your messaging and creative to your target audience

■ Establish and maintain a strong presence in the passenger services, interiors, IFEC and MRO industries ■ Well-respected, longstanding — 20 years in print — international trade publication offering multi-sector coverage

WHERE ARE OUR READERS? North America:

41.1%

Europe:

22.6%

Asia:

19.3%

■ Multiple media touch points: Print, digital, experiential ■ Mandarin-translated articles in Asiafocused issues

WHAT IS OUR TRADE SHOW DISTRIBUTION? AIX Middle East (AIME) & Maintenance Repair Overhaul (MRO), Dubai:

800 copies

World Travel Catering and Onboard Services Expo (WTCE), Hamburg:

2,000 copies

Aircraft Interiors Expo (AIX), Hamburg:

2,000 copies

IFSA, Boston:

1,000 copies

Middle East & Africa:

15%

APEX/AIX, Boston:

2,000 copies

Other:

2%

Aviation Week/MRO Europe, Amsterdam:

800 copies

SIAL Middle East, Abu Dhabi:

800 copies


EDITORIAL CALENDAR 2018 Sector(s)

Focus or Event

Month

IFEC, Interiors & MRO

AIME/MRO, Dubai

January/February

IFEC, Interiors & MRO

AIX, Hamburg

March/April

IFEC, Interiors & MRO

Seating, IFE & Connectivity (digital only)

July

IFEC, Interiors & MRO

Trolleys (digital only)

June

IFEC, Interiors & MRO

APEX/AIX, Boston

September

IFEC, Interiors & MRO

Aviation Week/MRO Europe, Amsterdam

October

Catering & Passenger Services

WTCE, Hamburg

March/April

Catering & Passenger Services

Amenities & Comfort Items (digital only)

May

Catering & Passenger Services

IFSA, Boston

September

Catering & Passenger Services

SIAL Middle East, Abu Dhabi

December

EDITORIAL COMPONENTS In addition to the in-depth features and reports relevant to the sectors we cover, our issues also offer:

■ Catering trends and activities

■ Supplier and airline news and announcements

■ Seating, flooring, lighting and trolley developments

■ Regional report (focusing on a different region for each issue)

■ Amenity kit launches (including comfort items)

■ Company profiles

■ IFE and connectivity advancements, including screen developments

■ Industry Q&As

■ Lounge openings and updates

■ Guest columns by industry experts

■ New product news (food & beverage and equipment)

■ Launches, partnerships and collaborations


PRINT & DIGITAL ISSUES Each of our print issues are also produced in digital format and distributed to our global database via email. While our print issues have a specific industry event focus, our special focus digital (only) issues cover specific sectors only, making them strategic vessels for getting noticed. Special focus digital issues for 2018: ■ Amenities & Comfort Items (May) ■ Trolleys (June) ■ Seating, IFE & Connectivity (July)

E-BLAST DISTRIBUTION OF PRINT AND DIGITAL ISSUES

The e-Blast we use to distribute each of our issues — both print and digital — to our database presents an opportunity to reach even more decision makers directly in the form of a top or bottom ad banner.

TOP BANNER AD SPECS: 650 pixels X 150 pixels

TOP AND BOTTOM SUPER BANNER RATES ISSUE

# OF ISSUES

TOTAL PRICE

IFEC, Interiors & MRO • AIME/MRO Dubai • AIX Hamburg • Seating, IFE & Connectivity (digital only) • Trolleys (digital only) • APEX/AIX Boston • Aviation Week/MRO Europe London

6

€6,000

Catering & Passenger Services • WTCE Hamburg • Amenities & Comfort Items (digital only) • IFSA Boston • SIAL Middle East, Abu Dhabi

4

€4,000

All Magazines • All of the above

10

€9,000

BOTTOM BANNER AD SPECS: 650 pixels X 300 pixels

Files: JPG or GIF (animated accepted) file.


WEBSITE Our website delivers breaking news and developments across all sectors. Easy-to-navigate pages direct visitors to sector-specific articles, social media outlets and embedded videos.

Visitors can click on any of the banner ads and be redirected to the supplier, caterer, brand or company’s website, increasing web traffic and engagement statistics.

All issues — previous and current —are archived on the website, available for viewing at any time with one click on the issue thumbnail. WWW.PAX-INTL.COM

TOP SUPER BANNER AD SPECS

6 MONTHS 12 MONTHS

1246 pixels x 152 pixels €10,000

€15,500

SIDE BANNER AD SPECS

6 MONTHS 12 MONTHS

198 pixels x 468 pixels

€7,000

€10,000

DOUBLE SIDE BANNER AD SPECS

6 MONTHS 12 MONTHS

198 pixels x 764 pixels

€9,000

€14,000

INTEGRATED BANNER AD SPECS

6 MONTHS 12 MONTHS

316 pixels 458 pixels

€7,000

€10,000

MID HORIZONTAL BANNER AD SPECS

6 MONTHS 12 MONTHS

1026 pixels x 156 pixels

€8,000

Files: JPG or GIF (animated accepted) file.

€12,000


E-NEWSLETTER A look at how our e-Newsletter performs:

Our informative bi-weekly e-Newsletters provide timely news and announcements from all sectors — catering, passenger services, IFE, connectivity, interiors and MRO — including:

Mailing score:

■ Supplier news and launches

8.3

■ Partnerships, collaborations and acquisitions

(Over 5 is good)

■ Cabin and fleet developments and upgrades

Open rate:

25%

■ New technologies within the IFE and connectivity sectors

(Far above mean of 16.5%)

■ Industry event coverage

Click through rate:

23%

■ Product news

(More than 4 times higher than average rate of 4.7%)

TOP SUPER BANNER AD SPECS

650 pixels X 150 pixels

6 MONTHS

12 MONTHS

(25 issues)

(48 issues)

€10,000

€15,500

DOUBLE SUPER BANNER AD SPECS

166 pixels X 728 pixels

6 MONTHS

12 MONTHS

(25 issues)

(48 issues)

€9,000

€14,000

6 MONTHS

12 MONTHS

(25 issues)

(48 issues)

€7,000

€10,000

6 MONTHS

12 MONTHS

(25 issues)

(48 issues)

€8,000

€12,000

SIDE BANNER AD SPECS

166 pixels X 362 pixels

MID SUPER BANNER AD SPECS

450 pixels X 362 pixels

Files: JPG or GIF (animated accepted) file.


DIGITAL & PRINT STATS Because professionals are always on the go! Nothing has changed the way we obtain information like the proliferation of personal electronic devices (PEDs), especially their prevalence on board an aircraft. It is nearly impossible to encounter a passenger today that doesn’t travel with either a smartphone, tablet or laptop — or in some cases, all three. With more and more aircraft being equipped to offer WiFi, it is becoming that much easier for travelers — including the deci-

New Versus Returning Visitors

sion makers suppliers want to reach — to receive information and news on the go, even at 30,000 feet in the air. As a result of the current PED landscape, PAX International has made it easy for its readers to receive information, news and industry updates whenever and wherever they prefer, with a selection of digital options.

Top Referral Sites

Pageviews:

5,324

Other

New

31.1%

16% Direct

29%

Returning

68.9%

Google

55%

Visits:

3,701 Unique visitors:

5,301

DEVICE BREAKDOWN Smartphone

Tablet

Desktop

20%

5%

75%

Average time on site:

1:45

Pages per visit:

2.4

ISSUE READERSHIP ■ Depending on the event, we print anywhere from 400 to 3,000 copies of the magazine, which are distributed at the various exhibitions and conferences we attend ■ For the largest industry shows — the WTCE and AIX Expos in Hamburg — we print 2,000 copies for each exhibition hall, whereas for any co-located tradeshows, such as the IFSA/APEX/AIX Expos, we print 3,000 copies

FOLLOW US

PAX International

@pax_international_magazine

PAX International Magazine

@paxintl

PAX International Magazine

PAX International Blogspot

■ Each of our issues are distributed digitally to our entire distribution list, totalling nearly 10,000 — and growing — decision makers ■ Once distributed digitally, the issues are often shared with other influential professionals within the same company, which works to further increase our reach ■ Print copies of our issues are also distributed via mail, however digital distribution is becoming the preferred method by industry leaders and professionals ■ Each issue is uploaded to our website, available for viewing at any time by visiting the site


ADVERTISING RATES & SPECIFICATIONS ADVERTORIAL REQUIREMENTS

Artwork: All artwork must be provided to Global Marketing Company Ltd. in digital format (high-resolution – 300 dpi minimum) on CD or via e-mail/image transfer site. A matchprint is recommended to guarantee color.

All advertorial copy must be supplied by the client in high-resolution digital format (PDF, JPG, TIF) no later than 30 days prior to publication deadline to accommodate editing and design.

PRINT AD SPECS millimeters inches FULL PAGE TRIM SIZE 210 x 297 8 5⁄16“ x 11 5⁄8” BLEED SIZE 223 x 310 8 ¾” x 12 ¼” TYPE AREA 184 x 272 7 ½” x 10 11⁄16” DOUBLE-PAGE SPREAD TRIM SIZE 420 x 297 16 ½“ x 11 5⁄8” BLEED SIZE 433 x 310 17 1⁄16” x 12 ¼” TYPE AREA 395 x 272 15 ½” x 10 11⁄16”

millimeters

HALF-PAGE VERTICAL TRIM SIZE 94 x 275 3 ¾“ x 11”

QUARTER-PAGE TRIM SIZE 94 x 134

3 ¾“ x 5 5⁄16”

THIRD OF A PAGE TRIM SIZE 75 x 275

3“ x 11”

STRIP TRIM SIZE 214 x 55

HALF-PAGE HORIZONTAL TRIM SIZE 188 x 134 7 3⁄8“ x 5 5⁄16”

PRINT AD RATES POSITION

1X

2-4

15+

FRONT COVER

€10,000

€7,700

€7,400

OUTSIDE BACK COVER

€7,000

€5,750

€5,500

INSIDE FRONT COVER

€6,000

€4,750

€4,500

INSIDE BACK COVER

€6,000

€4,750

€4,500

DOUBLE PAGE SPREAD

€8,500

€8,250

€8,000

FULL PAGE

€4,500

€4,250

€4,000

HALF PAGE

€2,500

€2,050

€1,800

THIRD OF A PAGE

€1,700

€1,450

€1,200

QUARTER PAGE

€1,200

€950

€700

STRIP

€1,200

€950

€700

C O N D I T I O N S

inches

F O R

Once  the insertion order is signed or a written agreement  by email is in place, the client company  is required  to forward payment to Global Marketing within 30 days after  the publication of the magazine. Materials must be sent to Global Marketing by the determined deadline. If the client company fails to have materials delivered on time, it will still be liable for the payment. This payment agreement will be adhered to even when the client fails to deliver the material by the deadline and the advertisement therefore does not run in the issue. 

A D V E R T I S I N G

Cancellation of this contract, in part or in its entirety, must be provided, in writing or via email, 45 business days in advance of the publication deadline. Cancellations that do not conform to the 45 business day lead-time will run as originally agreed. Furthermore, cancellations will void discounted rates outlined in the agreement. As such, all remaining and previously run advertising will be billed and/or re-billed to the client at full-rate card prices.

8 ¾“ x 2 1⁄8”


Aijaz Khan Publisher aijaz@globalmarketingcom.ca

Rick Lundstrom Editor-in-Chief rick@pax-intl.com

Rachel Debling Editor rachel@pax-intl.com

Kevin Greene Advertising Sales Executive kevin@pax-intl.com

T: +1 905 821 3344 x. 22  F: +1 905 821 2777

Ash Khan Editorial and Marketing Assistant ash@pax-intl.com

Pax International Media Kit 2018 - Euro