The busy show floor at the Aircraft Interiors Expo
TRACKING THE INTERIORS EVOLUTION
It is Year 12 of the Aircraft Interiors Expo in Hamburg, and Event Manager Polly McGraw and staff are again looking at a year of record attendance as the industry headed into the final month before Passenger Experience Week
t the conclusion of last year’s Aircraft Interiors Expo, Event Manager Polly McGraw was enthusiastic over another year of record attendance, and the industry’s constant interest in what is new an innovative among the 530 suppliers who set up shop in Hamburg for the three days over networking and meetings. “The marked increase in the number of VIP airline visitors clearing demonstrates the airline sector’s appetite for new products that AIX showcases,” she enthused in a April 16 release a the close of AIX. Another year of high attendance, and anticipated news was taking shape at the end of February, as news of another successful year for the airline industry promised high profits and increased competition. McGraw Answered a few questions posed by PAX International in the run-up to this year’s Hamburg extravaganza.
PAX International: How long have you been Exhibition Director for Aircraft Interiors? Are you involved with any other events at Reed Exhibitions? Polly McGraw: I have worked at Reed Exhibitions, based in the UK, since 2003. During that time I have worked on a number of events in the travel and tourism sector focusing on the ‘World Travel Market’ portfolio of events. Since April 2015, I have been the Exhibition Director for Aircraft Interiors Expo (AIX). It is a fantastic event and a very rewarding role. I thoroughly enjoy managing the whole event process from planning to execution and watching it evolve year on year. PAX: In your time at AIX, what perceptions have you formed about the cabin service products industry? McGraw: The cabin service products industry is fascinating 32 | PAX INTERNATIONAL | MARCH/APRIL 2017
because it is constantly innovating, looking forward and pushing the boundaries. What I find particularly impressive is the way the industry makes all these products work 30,000 feet up in the air, which really is an extraordinary challenge. PAX: Last year, the Aircraft Interiors Expo broke records. What can we expect in the way of attendance this year? McGraw: This is the 12th year that we have touched down in the Hamburg Messe and this time around we are thrilled to welcome 18 new showcasing companies to AIX including Adient, Mac Interiors and airtango. They will be joined by some 20,000 attendees from across the aviation industry and over 1,000 airline buyers to Passenger Experience Week. Yet again, 2017 is set to be a landmark year for AIX, with record growth from both new and existing exhibitors, much of it in our burgeoning IFEC zone. With such a wealth of companies exhibiting at the show, and more than 1,000 airline executives expected to attend, it’s no surprise that AIX is firmly established as the event that sets the agenda for the aircraft interiors sector.