Kuwait Airline Jazeera is IdeaWorksCompany’s best innovator Though it only operates a fleet of seven aircraft, Jazeera Airways protects its passengers and their vehicles from the desert heat in several ways and earned the airline first place among IdeaWorksCompany’s Top 5 Revenue Innovation Champs for 2016. IdeaWorksCompany is based in Shorewood, Wisconsin near Milwaukee and is a well-known consulting firm that tracks airline ancillary revenue, and works with airlines on brand development, customer research and competitive analysis, frequent flyer programs and on-site executive workshops. Several factors gave Jazeera the edge, said IdeaWorksCompany. The airline in September opened its Park & Fly facility, which has more than 500 covered parking spaces, and an air-conditioned private building for check-in that has Starbucks coffee, ATM, newsagent and a money exchange. “It’s an exceptional example of an airline building ancillary revenue from service and retail activity, while gaining even more by attracting higher-yield business travelers,” said a release from IdeaWorksCompany. IdeaWorksCompany recognized four other airlines: • Ryanair has built a following of 11 million people in its My Ryanair customer profile initiative. Prospective members answer 15 questions in a survey, with the data collected used for offers to boost revenues. In Septem-
ber Ryanair offered a €10 (US$11) flight credit to join. •
Delta Air Lines has been investing heavily in to improve passenger service. Delta now has RFID attachments to bags for passengers to track their movement on mobile phone apps.
Vueling Airlines in Spain has a new Pending Passenger feature allows people to book a fellow passenger without a name and save a seat for a fee of €2 (US$2) and supply the name of the passenger within a 72 hour window. “Pending Passenger entices consumers to book Vueling…even when all the details of a trip are not yet confirmed,” said IdeaWorksCompany
The fifth airline recognized for innovation was Qantas Airways. People who buy the Qantas Assure health insurance policy can download an app that delivers frequent flyer miles for remaining physically active. Program member can accrue up to 15,000 Qantas points in a year for running, walking or even dancing. “The program provides a powerful combination of benefits for Qantas by encouraging frequent flyer participation, generating policy revenue, and building the brand as one that cares for its customers,” said IdeaWorksCompany.
Turkish picks Panasonic for IFEC on 167 narrowbodies Turkish Airlines has selected Panasonic Avionics Corporation’s (Panasonic) eX1 inflight entertainment and communications (IFEC) system and Global Communications Services for its new fleet of narrow body aircraft The eX1 system will include Panasonic’s Passenger Data Integration (PDI) service, that will allow Turkish Airlines to add higher levels of personalization to the inflight experience. PDI will also allow Turkish Airlines to recognize the travel preferences of their passengers and recommend content, services and amenities specific that will enhance their experience both in flight and in their destination city. PDI will leverage a custom-designed Companion App that will enable passengers to securely pair their mobile device to the IFEC system and personalize and enhance their entertainment experience through capabilities that include custom playlists and a second screen environment. The onboard experience will also include high-speed, global Wi-Fi and multiple channels of live television, enabled by Panasonic’s Global Communications Services. Turkish passengers will be able to use the service to remain connected to their friends, families, co-workers though high speed access to the Internet, social media platforms, corporate VPN networks and more. Passengers will also receive Live Text News customized for Turkish Airlines by Anadolu Agency (AA), a leading Turkish News Agency. The television service, which is unique to Turkish Airlines, will feature TRT World Turkish News Channel -- a new channel from Turkey’s national public broadcaster, TRT, which 6 | PAX INTERNATIONAL | JANUARY/FEBRUARY 2017
broadcasts balanced, in-depth reporting with a focus on global responsibility. It will also offer eight additional global channels including Sport 24. Sport 24, which is owned and operated by IMG, offers live coverage of the world’s most popular sporting events. In 2016, the channel showed live action from the Rio 2016 Olympics Games, Premier League, NFL, UEFA Champions League, NBA, Tennis Grand Slams, Bundesliga, Golf Majors, MotoGP and the Ryder Cup. Turkish Airlines’ new state-of-the-art inflight entertainment, global high-speed Wi-Fi and live television services will be available on 92 A321 NEOs-ACF, 65 737 MAX 8s and 10 737 MAX 9s. As part of the contract, Turkish Airlines has the option to equip the last 45 aircraft with its own direct affiliate’s IFE system, pending line fit offerability. As part of the strategic partnership agreement, Panasonic will establish a Media Center and creative services team at Istanbul’s new airport until the first operation in this airport takes place, which will service Turkish Airlines exclusively. “We needed a solution not only capable of providing a reliable system, but also a truly immersive inflight experience to our passengers. With this additional support of Panasonic Avionics we will continue to offer the seamless flight experience to our valued passengers,” said M. İlker Aycı, Chairman of the Board and the Executive Committee of Turkish Airlines. “The personalized interface designed for an optimal viewing experience combined with the industry’s largest library of games, audio, and video is what made and eX1 a proper decision for our flag carrier in this regard.”