 Hunter Palmer - Global Retail Solutions
Keith Hunter, Co-Founder of Hunter Palmer - Global Retail Solutions
Enhancing the customer journey With over 25 years of retail expertise, Keith Hunter, Co-Founder of Hunter Palmer Global Retail Solutions, reveals how to create the ultimate customer experience by HIBAH NOOR
36 GULF-AFRICA DUTY FREE & TRAVEL RETAILING NOVEMBER 2018
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eith Hunter co-founded Hunter Palmer - Global Retail Solutions to help fill the void he felt existed in the travel retail marketplace: access to a consultancy that offers practical retail solutions on the ground, in person, at any stage of development. The company works with airports, airlines, investors, operators, architects, designers, and hospitality companies looking to develop a commercial landscape, strategic positioning and create a world-class offer. Gulf-Africa Duty Free: What is wrong with the airport concessions model? Why does the system fail customers? Keith Hunter: Opinions vary depending on which airport or operator you talk to. Equally, who is to blame is an even bigger cause for debate. The answer lies in the fact that generally the concession deals agreed today follow the same antiquated