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employed to build each space, fusing modern techniques with traditional artistry in a graceful synthesis of old and new. Above the high hooded doorways, IDFS’s logo, familiar from its 30-year history in the country, promises passengers a brand they know and trust. In the past, Terminal 2 has catered primarily to Royal Air Maroc, which accounts for more than 60% of passengers in Casablanca’s airports. Now, Morocco’s flagship carrier will shift to the new Terminal 1, ushering in a more eclectic consumer mix, with direct flight routes from Europe and North America as well as domestic and international transit passengers bringing more people in from across the MENA region.

A larger number of Asian travelers, particularly Chinese, are coming to Casablanca via the Middle East further diversifying the clientele browsing IDFS’ displays. In recognition, the company celebrated Chinese New Year for the first time in 2018, creating promotional areas in major locations and highlighting key product offerings that appeal to this consumer base. 2019 marks the 30th anniversary of IDFS in Morocco so the company will be rolling out the party wagon and inviting everyone to make the most of the occasion. “We will be reminding the market what IDFS is known for – our global expertise and best prices,” Tantoco promises.

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Profile for Global Marketing Company Ltd

Gulf-Africa MEADFA 2018  

Gulf-Africa MEADFA 2018