Upwithto date consumer trends Ajwa Dates (750g) are part of Nadiya’s new collection of octagonal gift boxes introduced at the TFWA Asia Pacific show in May 2019
Nadiya’s Khodri Dates (750g) were introduced to travel retail buyers at a more affordable price point
Nadiya Ltd is promoting its new range of whole, natural dates as a healthy snack that makes a great gift in duty free by HIBAH NOOR
n light of the GCC region experiencing a general economic downturn, Middle Eastern confectionery company Nadiya has decided to offer a more affordable product range to consumers. The octagonal gift box range of dates caters to the developing interest in snacking on natural products. The gift boxes contain pure dates, without chocolate, fillings or additives, and are attractively packaged, with international design influences. The high quality whole dates undergo the same rigorous production process in Jeddah, Saudi Arabia as the firm’s luxury Arabian date range. The range was introduced in mid-2018 in Saudi Arabia and recently gained listings at several duty free shops. The entry retail price is US$5-6 for a 400g gift box. As Nadiya sets its sights on expansion outside of its Middle Eastern stronghold, the company is looking at overseas markets, especially east towards China and Asia. It recently gained a listing in Mumbai Duty Free, which Nick Papadopoulos, General Manager, considers a key market in the region.
First Dufry listing Nadiya’s new octagonal gift box range caters to the developing interest in snacking on natural products
42 JUNE 2019
Furthermore, Nadiya has supplied its first shipment to the new Istanbul Airport, which it also believes will generate substantial business. The brand was previously available in the Turkish city’s old Ataturk Airport. The company has recently received some