Page 33

Tortuga Rum Company Ltd. 

TORTUGA RUM CO commemorates 35th anniversary Tortuga Rum Company Ltd is celebrating 35 years of bringing consumers a distinctive taste of the Caribbean islands by JAS RYAT

Timeline of Key Milestones Tortuga Imports, Inc. opened in Miami BDA – Tortuga Rum Cake Company by Marcus & Monique Simmonds

Robert and Carlene Hamaty founded the Tortuga Rum Company Ltd. In Grand Cayman

Tortuga Rum Cake Co, INC 5000 fastest growing businesses in US, INC Magazine (first of 4 consecutive years)

“20 Under 40 Award” from Gourmet News, a leading specialty food trade publication

Articulated Company Vision: Partnership discussion 2016 SQF Certified New Factory Built in Kingston Jamaica

Formed Tortuga International Holdings, Ltd – part of the Jamaica Producers Group of companies ($100M public company)

Top 100 Diversity Owned Businesses in Florida Top 100 Women Owned Businesses in Florida DiversityBusiness.com

1984

1987

1997

2000

MSNBC coverage at International Fancy Food and Confection Show

2002

2005

Tortuga Caribbean Rum Cakes named Best Cruise Caribbean Gift, Editor-In-Chief Awards Porthole Cruise Magazine (first of 10 consecutive years)

2007

2009

“Desserted Island” four page company/family story and photos - Coastal Living magazine

Top 50 Women-Led Businesses in Florida: The Commonwealth Institute and FIU

Tortuga Rum Cake is introduced

C

aribbean-based Tortuga Rum Company Ltd (Tortuga) is marking its 35th birthday this year with an expanded portfolio and an ever-growing market presence. The cake company, billed as The World’s Best Rum Cake, is famous for honoring its deep Caribbean heritage and conveying a taste of the islands. Tortuga was founded in the Cayman Islands in 1984 by a former employee of Cayman Airways, Robert Hamaty, and his wife Carlene. For years, Carlene had baked rum cakes for special occasions, using a four-generations-old family recipe. The authentic and staple Caribbean rum cakes instantly became a coveted item, and today, Tortuga Rum Cakes are the top-selling export of the Cayman Islands and the leading souvenir gift in the Caribbean. To mark this occasion, Tortuga has updated its packaging with celebratory brand messaging. “We created a commemorative seal and had our best-selling Tortuga Golden Original Rum Cake boxes reprinted with our 35th anniversary seal to celebrate this important milestone. We have ongoing promotions and new visuals

Recognized Among Top Small Businesses in United States; and Top 100 Small Businesses in Florida by DiversityBusiness.com

2010

2011

Jamaica Observer 2011 Business Leader Awards finalists Marcus & Monique Simmonds, FIU College of Business Administration, 2011 Entrepreneurship Hall of Fame inductee: Monique HamatySimmonds, (BBA ’96) CEO, Tortuga Rum Cake Company – May, 2011

and signage at all our points of sale and a website highlighting how proud we are that ‘The World’s Best Rum Cake is Celebrating 35 Years’,” shares Natalia Garcia, Marketing Manager, Tortuga Rum Co. Today, Tortuga is a world-renowned brand that continues to build on this message every year by intensifying its penetration in the travel retail market by opening new doors and having higher visibility points of sale at the airports in both North America and the Caribbean. Says Garcia: “We also want to provide our customers with innovative and new options, and we feel that we are on the right track.” 2018 witnessed the launch of the highly successful Tortuga Rum Cake Bites in the travel retail space, with three different types of packaging – standard tapered box (5oz), Cruise Exclusive (9oz), and Travel Retail Edition (12oz). “This year, we launched two specialty “provenance” rum cakes for the travel retail market in the Dominican Republican and Mexico – called the Tortuga Mamajuana Rum Cake and Mexican Vanilla Rum Cake, respectively,” says Garcia. “The Mamajuana Rum Cake is

2011

2014

“Best Cruise Souvenir” Porthole Cruise Magazine For 10 consecutive years

2016

2019

Winner of Porthole Cruise Magazine’s “Best Cruise Souvenir” Award for 14 Years

inspired by the traditional and cultural Dominican beverage featuring rum, wine, honey, herbs and cured tree bark, all mixed together to create this delectable flavor that resonates with the Dominican people and tourists alike. Meanwhile, the Mexican Vanilla Rum Cake is inspired from distinct and bold flavors born purely out of the Mexican vanilla bean.” Travel retail is an ever-growing market providing an important source of revenue for the brand. By positioning Tortuga in this sector, it will continue to be top-ofmind for passengers globally and can provide customers with iconic Caribbean treasures that are ideal for gifting or self-consumption. “We are proud of our deep Caribbean heritage and our world-famous Tortuga Rum Cakes, award-winning Tortuga Rums and our ever-growing selection of Caribbean gourmet products and gifts,” says Garcia. “Our chocolate and confectionery treats, including our rich and premium Chocolate Rum Turtles with Sea Salt, Chocolate Rum Balls and Chocolate Rum Fudge, are a delicious extension of our core product, the rum cake.”

www.dutyfreemag.com CONFECTIONERY AND FINE FOODS

33

Profile for Global Marketing Company Ltd

Duty Free Magazine's Confectionery & Fine Food Special Issue 2019  

Duty Free Magazine's Confectionery & Fine Food Special Issue 2019