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 Qatar Duty Free

Hitting the sweet

spot

International and regional confectionery brands are the stars of the show at Qatar Duty Free stores

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ocated at the award-winning transit hub Hamad International Airport and with the hub airline Qatar Airways flying to more than 160 destinations worldwide, Qatar Duty Free (QDF) enjoys a diverse passenger profile. As with all product categories, the operator seeks to cater to all tastes in the confectionery offer in its core stores, express shops and at its concept store Marmalade Market. “To ensure we provide an experience worth traveling for to our customers, we work with global favorites to create innovative activations,” the company tells Gulf-Africa Duty Free magazine. Recently, QDF partnered with premium Belgian chocolatier Godiva to launch its first innovative in-store interactive wall display in travel retail designed to appeal to chocolate-loving passengers traveling through the award-winning Hamad International Airport. Shoppers are asked to answer a series of questions through a built-in concierge application, allowing it to identify the perfect Godiva chocolate gift box to match their tastes. QDF also works with brands to tailor their products to the Middle East and, specifically, to Qatar through bespoke packaging or a twist of flavor. Godiva and Butlers Chocolates, for example, have designed beautiful Qatar-themed boxes of chocolates to take home as a souvenir or as a gift. QDF is keen to give its customers a sense of place and is proud to showcase regional and local brands, products and flavors, including chocolate-covered dates from the Qatari brand Qinwan. For Qatar National Day 2018, the local brand Chopin created an elegant gift box of chocolates with each chocolate individually wrapped with a scene of Qatar. 14 JUNE 2019

QDF partnered with Godiva to launch its first innovative in-store interactive wall display

Each individually wrapped chocolate in local brand Chopin’s elegant gift box features a scene of Qatar

Profile for Global Marketing Company Ltd

Duty Free Magazine's Confectionery & Fine Food Special Issue 2019  

Duty Free Magazine's Confectionery & Fine Food Special Issue 2019