Marketing activities Product activities Develop and market test new products; modify existing products; eliminate products that do not satisfy customers’ desires; formulate brand names and branding policies; create product warranties and establish procedures for fulfilling warranties; plan packages, including materials, sizes, shapes, colors, and designs. Price activities Formulate pricing policies; determine method or methods used to set prices; set prices; determine discounts for various types of buyers; establish conditions and terms of sales; analyze competitors’ prices. Visit us at www.globalmanagergroup.com E mail: sales@globalmanagergroup.com Tele: +91-79-2656 5405
Demo of Marketing Management
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