Living Planet Report 2012

Page 44

Š WWF-Canon / Simon Rawles

Give to Get As competition for land increases, it is all about improving efficiency and preventing negative impacts on the natural environment. In many cases there are win-win solutions for people and nature. In April 2010, Margaret reoriented her farm and implemented basic conservation measures to improve soil and water retention. Her yields shot up, while run-off into the Turasha River dropped. Her neighbours have taken note, and are making the same changes on their land. With increased productivity, the same farms are supporting more people. Margaret, a farmer with virtually no safety net, took a chance on change. It’s time for others to be as brave.

design note: Check for gutter and repeat image if necessary


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