World Biz Magazine - Q2 2021 - Romet Cover

Page 1


WBM / APRIL 2021




World Biz Magazine - Luxury Selections




World Business Magazine April 2021 Editorial Mike Walters Editor in Chief Giles Anderson Deputy Editor Contributors Troy Richards Mark Davidson Anne Chu Victoria Abbott Mahmoud Ayub Matt Lee David Sanchez Donald Adu Mark Berkshire Awards / Features John West Advertising Alice Carreras David James Interns Zayne Walters Zizou Mikel Director / Marketing Yeliz Cilar

WB Published Quarterly / All Rights Reserved.








<< Contents


Brent Collver CEO - Romet CEO of a leading innovator in the




insights about the industry's challenges and opportunities.


Armin H. Nasser The leader of the world's biggest energy company, Aramco shares insights into the future of the industry.


Jane Sun


The CEO of, China's


leading travel platform shares


thought leadership about the


success of women in leadership.


Igor Rybakov Billionaire tech investor and philanthropist



explains that FamTech is the great investment opportunity.


<< Contents


Sharzad Rafati


BBTV's CEO disrupted new


media. She joins a group of


women leaders setting new


records in business.


Mark Vergnano The CEO of Chemours is guiding the world leading chemicals company to become the global number one in sustainability.


Winklevoss Twins On the back of successes in Crypto, the twins with the golden touch launch a card to change the game.

Gita Gopinath The I.M.F's Chief Economist and her team provide insights into the current state of play globally and what to expect.


PAGE 009








orchestration solutions, raised a $52M Series C round led by General Atlantic, a leading global growth equity firm, with participation from returning investors Bessemer Venture Partners, Salesforce Ventures and Viola Growth. The new investment follows the company's last funding announcement only four months ago and comes as Zoomin is experiencing a surge in demand, with a growing number of enterprises recognizing the strategic value of product content.

INVEST NEWSWIRE ROUND UP OF VC FUNDING IN Q1 2021 ECOVATIVE RAISES NEW $60M SERIES D FINANCING Ecovative, the mycelium technology company, has announced a $60M Series D round to grow mycelium materials better and faster, in key markets, at industrial scale. Ecovative has mastered the science of mycelium to grow custom solutions for industry-leading brands seeking to increase their sustainable profile across verticals and geographies. The round, which brings Ecovative's total capital raised to $100M, was led by Viking Global Investors, with support from Senator Investment Group, AiiM Partners, Trousdale Ventures and other investors. RIGHTWAY RAISES $100M SERIES C AT $1.1B VALUATION Rightway, a leading healthcare technology and services company revolutionizing care navigation and pharmacy benefits, has raised $100 million in Series C financing at a valuation of $1.1 billion. The round was led by Khosla Ventures, with







Management, and other existing investors. CITYBLOCK HEALTH RAISES $192 MILLION IN SERIES C Cityblock Health, a healthcare provider for Medicaid and lower-income Medicare beneficiaries, announced today the completion of a $192 million Series C extension funding round. Cityblock will use the newly-raised capital to accelerate deployment of its community and value-based care model nationwide, bringing desperately needed transformation to the most vulnerable and underserved communities across the country. PAGE 010



Getir, pioneers of ultrafast grocery delivery, have completed a

Pie Insurance, an insurtech specializing in workers' comp

$300mn Series C funding round just two months after

insurance for small businesses, has completed a $118 million

finalizing its $128mn Series B round. The Series C round was

Series C funding round. Investors Allianz X and Acrew Capital

led by Sequoia Capital and repeat investor Tiger Global. The

led the round, and existing investors Greycroft, SVB Capital,

investment round included 7 out of 8 existing funds. Istanbul-

SiriusPoint, Elefund, and Moxley Holdings also participated.

based Getir have revolutionized the grocery delivery sector

and its new valuation of $2.6bn means that it has achieved 'unicorn' status in just 5 and a half years. The latest capital


injection will support its exponential growth in Turkey and the

Greenwood, the digital banking platform for Black and Latino

UK and its rapid expansion strategy into three more European

individuals and business owners, has closed $40 million of

markets in the coming months.

Series A funding from six of the seven largest U.S. banks and

the top two payment technology companies: Truist, Bank of America, PNC, JPMorgan Chase, Wells Fargo, Mastercard, and


Visa. The group is joined by FIS, a leading provider of

ServiceTitan, the world's leading provider of software for the

technology solutions for merchants, banks and capital

trades, has announced a $500 million round at an $8.3 billion

markets firms globally, and Popular, the largest Hispanic-

valuation. The round was led by Tiger Global Management

owned bank in the U.S.; venture capital firms TTV Capital, the

and Sequoia Capital Global Equities with participation from

SoftBank Group Corp's SB Opportunity Fund and Lightspeed

H.I.G. Growth Partners. Existing investors participated,

Venture Partners (Scout Fund); sports and entertainment

including Arena Holdings, Battery Ventures, Bessemer Venture

names including Quality Ventures, the private equity arm of

Partners, Dragoneer Investment Group, Durable Capital

sports media conglomerate Quality Control, and All-Pro NFL

Partners LP, ICONIQ Growth, Index Ventures, and funds and

running back Alvin Kamara.


Pacaso, the company democratizing second home ownership,

Clearsense, an advanced data management and analytics

has announced $75 million in additional growth funding,

technology platform serving the healthcare industry, has

bringing the company's total equity financing to more than

closed $30 million in financing in partnership led by Health

$90 million. In addition, the company has secured $1 billion in

Catalyst Capital. Clearsense will use the new capital to build

debt financing from leading financial institutions. Pacaso,

out its technology and advisory services to lead enterprise

which launched in October 2020, has achieved unicorn status

data strategies, empowering access to and value from data.

(valuation of $1 billion) faster than any other U.S. company. PAGE 011


SIDE BECOMES A UNICORN FOLLOWING $150 MILLION SERIES D Side, the real estate technology company that exclusively partners with agents, teams, and independent brokerages to transform them into leading boutique brands and businesses, announced a $150 million Series D funding round led by Coatue Management, a top global technology-focused investment firm. This latest round of financing establishes Side as one of the only real estate companies to achieve unicorn status. Founded in 2017, Side also celebrates becoming the fastest real estate company to reach the $1 billion valuation milestone, doing so in just four years. Side's combined funding now totals over $200 million, which includes support from leading venture capital firms including Matrix Partners, Trinity Ventures, and Sapphire Ventures. ID.ME RAISES $100 MILLION AT $1.5 BILLION VALUATION, the leading secure digital identity network, announced it has raised $100 million in a Series C funding round led by Viking Global Investors. Counterpoint Global (Morgan Stanley), PSP Growth, Lead Edge Capital, CapitalG, WndrCo, Willoughby Capital, BoxGroup, and Moonshots Capital joined the round. Prominent investors include Marcelo Claure, Alexa Von Tobel, and Dan Rosensweig. The company is now valued at $1.5 billion. FLUTTERWAVE CLOSES USD $170M FUNDING Flutterwave, Africa's leading payments technology company, has secured USD $170 million from a leading group of international investors as part of a successful Series C round. The round was led by growth-equity firms Avenir Growth Capital and Tiger Global Management LLC with participation from new and existing investors. Founded by entrepreneur Olugbenga Agboola in 2016, the company's valuation is considered to be valued at more than USD $1 billion. IXLAYER RAISES $75 MILLION TO TRANSFORM TELEHEALTH ixlayer, a leader in technology-based solutions for diagnostic testing, has raised $75 million in an oversubscribed Series A funding round. The round is led by General Catalyst with participation from PearVC and others including Signatures Capital's Bobby Yazdani, Uber CEO Dara Khosrowshahi, 23andMe CEO Anne Wojcicki, MBX Capital's Zeshan Muhammedi and Prologis CEO Hamid Moghadam. PAGE 012



Lattice, the leading people management platform for

Continuing the momentum of its hypergrowth in 2020,

businesses with people-first cultures, announced a new

Airwallex announced that the company's valuation has

valuation of $1 billion after having raised a $60 million round,

increased to US$2.6 billion with a capital raising of US$100

led by Tiger Global. Jack Altman, Lattice's CEO and co-founder

million in a further Series D extension. Lifting Airwallex's

stated that Lattice decided to take on additional capital to

Series D funding to US$300 million, this latest tranche

continue the company's rapid growth, advance its product

followed its initial Series D round in April 2020 during the

offerings, and explore international opportunities despite the

pandemic, and the extension round in September 2020. To

company being profitable and investments from previous

date, Airwallex has achieved nearly US$500 million in equity

rounds still being available.

funds raised.



ActionIQ, the leading Enterprise Customer Data Platform (CDP),

To capture massive demand for self-storage by repurposing

has announced that it extended its Series C financing, bringing

under-utilized space, Neighbor, the self-storage marketplace,

the total capital raised in the round to $100MM. Between this

has closed a $53M Series B funding round led by the largest

latest capital infusion and exponential growth—more than 100

fund focused on global real estate and proptech, Fifth Wall.

percent uptick in revenue year-over-year—the extension

With support from returning investor Andreessen Horowitz

increased the company's valuation by over 250 percent in just

and additional funding from DoorDash CEO Tony Xu and

the last 12 months.

StockX CEO Scott Cutler, who will join former Uber CEO Ryan

Graves and Overstock CEO Jonathan Johnson as investors.

DATAMINR SECURES $475 MILLION FUNDING ROUND Lurra Capital AG, a Swiss-based private capital investment firm,


has participated in a $475 million funding round for New York

Ro, the healthcare technology company, has completed a

headquartered Dataminr, one of the world's leading AI

$500 million Series D fundraising round led by existing

companies. Dataminr is ranked by Forbes as the 5th most

investors General Catalyst, FirstMark Capital and TQ Ventures,

promising AI firm in the US, with more than 650 employees in


seven offices globally. This funding round gives the company a

SignalFire, Torch Capital and BoxGroup as well as new

post-money valuation of $4.1bn. Other investors include

investors Altimeter Capital, Baupost Group, Dragoneer

Eldridge, Valor Equity Partners, MSD Capital, Reinvent Capital,

Investment Group, ShawSpring Partners, Radcliff, and 776.

ArrowMark Partners, IVP, Eden Global and Morgan Stanley.

Ro's fundraising since its founding in 2017 totals $876 million.






PAGE 013


Robot-led, leader in autonomous robotics for fulfilment of warehouses and large industrial storages, raises USD275 Million. The sole provider of the credit facility was Global Private Equity Partners, leader in Global Private Equity and Funding Services. The robotics manufacturer will use the new funds to further expand its market opportunities around the globe and support ongoing research and development (R&D) to grow and enhance its warehouse technology solution. Global Private Equity Partners hold a 25% equity. The CEO of the robotics manufacturer is a multi-bot solution that incorporates intelligent autonomous mobile robots that operate collaboratively with human workers to improve piece-handling productivity. This solution helps retailers, 3PLs, and specialty warehouses meet and exceed the complex requirements of fulfilment environments, integrating into existing warehouse infrastructures without disrupting workflows, transforming productivity without transforming the warehouse. The company currently serves more than 120 customers and 200 warehouses around the world with its solution. The company’s robots have picked more than 500 million units, including 90 million units during the recent holiday season.

PAGE 014

Global Private Equity Partners - Strength, Solutions and Growth We apply our strengths as a Leading Global Investment and Advisory Firm to deliver solutions, unlock value and propel growth. Our capital fuels the development of businesses and communities. Our strategic advice helps companies and governments stabilize, grow, and thrive during these challenging times. We invest in emerging markets and entrepreneurs that will be the wellsprings of future opportunity. Over 700 employees focus on making our clients’ private markets investment programs a true success. That is all we do. And we do it with passion. Our culture is expressed through five principles: Winning together – We operate seamlessly across geographies and functions as one wealth management group. We look for opportunities to help others accomplish goals in investment banking, asset management, etc. and actively contribute to the firm’s successes. We have a low tolerance for bureaucracy and politics; and invite open discussion. Client focus – Our clients’ always come first. We are committed to flawless execution and going the extra mile for clients. We deliver on promises but never promise what we can’t deliver. We stress innovation, creativity, quality, and dedication and are always solutions-driven. The best people – We strive to hire, develop, and retain the best professionals in the business. We recognize, foster, and reward merit, while encouraging training and development to maintain and enhance our professional expertise. We are committed to valuing and leveraging diversity in our people. Our commitment to diversity has been embedded through our wide support of employee networks. The networks work in partnership with the group to foster an inclusive environment and raise diversity awareness within Global Private Equity Partners. Senior managers across the group are committed to ensuring that diversity is integral to our business strategy through their membership of global and regional diversity committees and their support of strategic diversity action plans. Trusted – We expect the highest ethical standards to be maintained and seek compliance with the law and regulations. We acknowledge mistakes and encourage constructive disagreement. In everything we do, we focus on the processes and controls to protect the Global Private Equity Partners brand. Pioneering – Our pioneering spirit delivers superior solutions for our clients. There is widespread awareness and pride in our firsts, evidence that we are already delivering an inventive spirit. It strikes a chord with each of us individually, making us feel that we have lots of ideas to contribute. It also suggests an energetic, ideas-centric, creative organization – something each of us would feel proud to be part of.

PAGE 015




PAGE 016

Brent Collver’s deep passion for innovation spans 20 years

energy conservation, integrated resource planning, demand

and a string of huge wins in leadership roles that have

response planning and overall asset health monitoring. When

crystalized into Romet Ltd. This disruptor is transforming

this captured and aggregated data is combined with advanced

the natural gas industry with advanced, connected

computing and machine learning analytics, it leads to better

technologies that empower the industry’s drive for a

decisions that are based on factual information that support

sustainable and balanced future. We talk to Brent about the

four of the largest drivers for our utilities: safety, reliability,

major challenges facing the natural gas industry, and why

economic and environmentally responsible.

Romet has been so impactful. We also ask about the transferable ingredients behind his phenomenal success

I believe the future of energy supply globally will be based on a

story for the benefit of other entrepreneurs and leaders.

balanced and connected approach. One that utilizes sustainable electricity generation along-side natural and

In recent years, energy industry leaders have been speaking

alternative (i.e. Hydrogen) gas to meet growing demand while

about the realistic need for “balance” in the drive towards

achieving a total solution for greenhouse gas reduction.

sustainability and the vital role of technology in achieving

Through this balanced approach, the individual needs of

this. Please help us understand the challenges that your

customers can be addressed, energy storage assured, and a

customers face and the pressures they are under.

resilient and safe energy ecosystem achieved.







momentum within the Natural Gas industry as the globe grapples with a long term, sustainable solution to climate change. Specific to the market we serve, our customers are charged with continuing to provide a vital, safe and reliable energy source while also enabling the reduction of greenhouse gases such as carbon dioxide. Our customers are under pressure to find a better balance between supporting public and






responsibility while supplying the ever-growing energy requirements of an increasing global population and rapid economic growth. The reality is the industry has successfully focused on providing safe, abundant, and reliable economical energy that

The natural gas industry is conservative in its adoption of

is cleaner than more traditional incumbent forms of energy.

new technologies. Why has this been the norm? Is this

Therefore, the challenge on the table now is to continue to

mindset changing? And how are industry leaders bringing

provide safe, abundant, economical supply while moving to

much needed agility to their companies?

carbon neutral delivery. The mature and well-maintained gas

The Natural Gas industry maintains a conservative view of

energy infrastructure makes it an ideal solution to support the

technology adoption for the main reason that safety is

energy transition movement to environmentally responsible

paramount, above all else, when moving such considerable

supply. However, this requires a transformation not only in

amounts of energy through delivery systems. This fact coupled

strategy but also in technology. Technology will be the driver

with the tremendous scrutiny on economic supply, means that

needed to accomplish this objective.

our customers must ensure the use of any technology introduces the least amount of risk possible. Moreover,

This is where our company is focused. Today’s technology is

assessing risk comes from the detailed and rigorous analysis of

ideally suited to support our customers in increasing their

facts and data. The simple reality is that this data, within any

situational oversight on geographically diverse delivery

one delivery system, has not been available in a reliable,

systems. These interconnected grids enable system leveling

robust, and economically viable way. PAGE 017

Additionally, as the vital, but ultimately smaller participant in

You mentioned Romet’s support of, and engagement with

the Utilities eco-system. Natural Gas has been underserved in

the industry. Please share with us some of the other

the development of advancements specific to their needs rather

factors that have made Romet such a successful disruptor?

than adaptations from the other electric or water utilities. When

Our customers value Romet through our own core values of

coupled with highly regulated oversight the adoption of change

being relentless about commitments, openly accessible, and

is slowed.

achieving bold goals. As the Natural Gas Industry combats stagnation in innovation, I believe our customers appreciate

With the increased focus on the environment, reliable supply

our desire to engage in collaborative activities that support

and harmonizing of energy delivery, coupled with newly

their growing needs. Our approach is centered on fully

available advanced technologies, our customers are changing

understanding our customers’ complex pain points to develop

their outlook on technology adoption. Today exists a real

tailored solutions through advanced technologies along with a

opportunity to accelerate change. Natural Gas is ideally

bespoke customer-centric experience. Romet’s unique open

positioned to play a key role in the energy transition strategy,

accessibility model draws the customer in at the early stages

creating a balanced global energy mix, supporting sustainability

of any innovation process. This not only ensures that the result

and the ever-growing desire for economic progress and

meets their needs, but just as importantly, the customer

therefore the demand for energy.

learns about the solution and its implementation throughout the process, along with the advanced technologies involved.

Industry leaders understand the need for such a balanced,

This close relationship, commitment to rapid innovation and

modern energy ecosystem, and Romet supports this need. As an

focus on leading the change within the industry are some of

industry leader, Romet is engaging the major gas utilities to

the key reasons that Romet continues to grow existing

take a collaborative approach to innovation that not only

customers and win market share.

increases capacity for future advancement but also works to create a mechanism for knowledge transfer to government,

In addition, as Romet is one of the few innovators that is solely

industry, and the public. To this end, we are sponsoring a

focused on gas energy distribution, our customers' success is

national collaborative consortium in innovation to formalize a

our success and vice versa.

mechanism connecting industry, academia, and government to work on relevant programs that are focused around core

Talk to us about the technology portfolio at Romet, what

industry strategic pillars. Through this mechanism risk is

do you offer and what does it achieve?

reduced, non-incumbent solutions providers are engaged, and

Romet’s “technology stack” is designed around creating a

cross sectoral knowledge is increased.

“connected grid” for gas utilities, enabling mature, deployed

PAGE 018

infrastructure to provide access to real-time data to enable

innovative solutions to solve problems. The product is only one

better and more efficient decisions. With this new approach to

part of the complete solution, and innovation isn’t limited to

energy management our customers can have greater insights

hardware or software.

into energy utilization, conservation, demand management all the while improving operating efficiencies.

For instance, product training is a significant component to our customers’ needs. With the pandemic limiting travel and on-

Romet has traditionally been a gas measurement company,

site support, Romet developed an innovative online learning

providing solutions to our customers supporting robust and

portal so customers could perform self-paced training enabling

reliable customer billing. Today I am proud to say we are much

them to continue to be functional and efficient. As another

more than a meter manufacturer. We support our customers'

example, the rapidly changing landscape of technology,

need for highly robust and reliable information that drives

particularly with the Internet of Things, created an opportunity

better, more timely, decisions and therefore helping their end

for Romet to take a lead position in helping our customers

customers have safe, economical and environmentally

develop a connected environment for significantly less cost

responsible energy supply.

and complexity than other available solutions.

How do you bring your customers along so that they are

Romet’s growth depends on the ability to understand the

plugged into the potential of new advancements and

relationship between available or emerging technology and the

breakthroughs at Romet?

current and future needs of our customers. Our open

Innovation is core to our business and our approach includes

accessibility model brings the customer into the early stages of

always challenging the status quo on behalf of our customers.

any innovation process not only to ensure it meets their needs,

This means we must continually strive to understand the

but just as importantly, to make sure the customer is

customer and their challenges (in all their forms) and present

knowledgeable around the solution and its implementation. PAGE 019

"Innovation is core to our business and our approach includes always challenging the status quo on behalf of our customers. This means we must continually strive to understand the customer and their challenges (in all forms) and present innovative solutions to solve problems. The product is only one part of the complete solution, and innovation isn’t limited to hardware or software."

PAGE 020

Going back to the industry, aside from the adoption of advanced technologies, what else would you consider essential for the long-term success of the industry? The adoption of advanced technologies is a key pillar to foster the long-term success of the industry but certainly it is not the end all be all solution. All the technology in the world won’t matter if the industry continues to lose traction to public dialogue that lacks facts and serves to foster fear. Balanced dialogue is needed to educate the end user of energy based on a cohesive strategy to arrive at the ultimate end objective: Abundant, affordable, resilient, safe and environmentally responsible energy supply. Talk to us about the pandemic. How has Romet responded to the needs of its customers during COVID-19? The pandemic has had its difficult moments, but the industry has risen to the challenge and adapted to continually serving its customers with safety and reliability in the forefront. Like many companies we have had to adjust how we manage our service and customer support. In the earliest days of the pandemic, Romet made the decision to invest in additional inventory and critical items to ensure any disruption in supply chain would not be felt by our customers. In addition, keeping our team safe while they continue to support our customers through implementing new policies, limiting non-essential activities and supporting our team and their families as necessary to promote health and well-being. These factors have helped keep our business delivering to our customers without incident over the past 18 months. Your stated goal is to grow Romet significantly over the next several years. Talk to us about this, what are the key pillars upon which this will be achieved? Supporting the evolution of the Natural Gas industry as it leads the successful energy transition is at the core of Romet’s growth strategy. Introduction of renewable energy sources for distribution while enabling energy conservation and utilization are important to supporting the energy transition and supporting the commitment to achieving the Paris Agreement for climate change. Romet’s focus is on developing robust solutions that not only perform in the current environment but, through technological innovation, are ready for the future as well. This gives our customers a means to be more efficient in the distribution and usage of gas energy. PAGE 021

"Supporting the evolution of the Natural Gas industry as it leads the successful energy transition is at the core of Romet’s growth strategy. Introduction of renewable energy sources for distribution while enabling energy conservation and utilization are important to supporting the energy transition and supporting the commitment to achieving the Paris Agreement for climate change."

PAGE 022

"The opportunity exists to provide customers with the ability to dynamically assess and predict energy needs."

The opportunity exists to provide customers with the ability to

What drives you personally as an entrepreneur and how

dynamically assess and predict energy needs; and by creating a

would you describe good leadership?

transparent environment with their end users to demonstrate

I think the answer to this question is that a good leader is

real-time usage. Business decisions based on this kind of

continually asking themselves the question of “what makes a

information can have a positive impact on operating efficiency,

good leader?” I believe maturity in self-awareness is critical to

profitability, conservation, and ultimately on climate change.

being able to lead organizations of any size or nature. A good leader must define and live the values of an organization. They

20 years in, you have excelled in a number of leadership

must have a practical and committed vision for success, the

positions with landmark successes. Share with us a bit

ability to effectively communicate that vision, and accurately

about your background, how you began and your proudest

assess the team or organization’s ability to achieve that vision.

moments so far?

Self-awareness also involves the ability to effectively assess

I was lucky enough to be born into a family that encouraged

organizational health honestly and accurately, and to adapt

continually looking for new and interesting ways of doing

and adjust as required. A strong sense of self also drives

things. This formulated much of what I represent today in my

personal humility, a key ingredient to engaging humans to

professional life. Perhaps having a mother that was a

work together. Especially in today’s world of ego and bravado

schoolteacher and a father that was an engineer could have

the need is more than ever to demonstrate leadership that

been an indication into what I would be interested in through

illustrates what good looks like.

my career. I have always sought out and excelled in opportunities that needed some creative thinking and problem

Most importantly, it’s about creating a sense of “team”. I

solving to help achieve objectives. When choosing my

believe we are all more than the sum of our parts, to assume a

engineering focus in university, I was drawn to what I thought

good leader is one that only projects strength is flawed.

was the leading edge of innovation in aerospace. In many

Achievement of strategy comes from a unified vision for

way’s I was right, but I fairly quickly realized that my desire to

success and the people critical to achieving the objectives.

be an innovative thinker extended beyond the technical

Leadership is meaningless without people. Being able to draw

aspects of my career and into my desire to coach, lead and

out people’s core strength and cover off inherent weakness we

inspire teams to achieve meaningful objectives.

all possess provides the greatest chance of success - beyond the best technology, sales channel, or industry presence. Being

I started leading teams about 3 years after graduation and

real about who I am as a leader, an innovator, and a person, is

haven’t stopped since. Enabling smart, capable and engaged

the only way I believe success can be achieved within an

people is the proudest part of my career. Being able to inject


creativity into an organization and get focused around a unique set of goals to accomplish, is exhilarating and humbling

Romet Limited provides end-to-end measurement solutions

at the same time as we are all more than the sum of our parts.

to natural gas utilities across the globe by providing best-inclass technologies to meet our customers' needs now and 20

I have been lucky enough to gain experience and accomplish

years from now. Our technological platforms are designed to

interesting challenges in several industries and therefore

seamlessly provide customer-centric measurement solutions

proving to me innovation and creativity is not market

at any level of your business.

dependent, but rather the willingness to take on bold challenges.

For more information, please visit: PAGE 023


Amin H. Nasser is the president and chief executive officer

Saudi youth advancement and development and keenly

of Saudi Aramco, the world’s leading integrated energy and

supports the company’s Young Leader’s Advisory Board

chemicals enterprise, and the largest provider of crude oil

(YLAB), a program designed to link Saudi Aramco leadership

to global markets. He is also a member of the company’s

with the voice of its young professionals.

Board of Directors. At the same time, Nasser is leading Saudi Aramco’s efforts to During a company career that spans more than three decades,

produce cleaner energy and products through investments in

Nasser has served in a number of leadership positions,

promising technologies such as next-generation fuel-engine

including as senior vice president of Upstream. In that role, he

interfaces, crude oil-to-chemicals processes, and renewable

led Saudi Aramco’s largest capital investment program in its

energy applications; entrepreneurial start-ups focused on

integrated oil and gas portfolio. Under Nasser’s leadership, the

cleaner energy solutions; and industry-wide efforts to

company is now building on its upstream leadership position

minimize greenhouse gas emissions, such as the Oil and Gas

by expanding its presence in the downstream and chemicals

Climate Initiative (OGCI). He is also an advocate for an efficient,

segments of the petroleum value chain, with significant

accessible, and world-class supply chain ecosystem that

investments and joint-venture partnerships in the Kingdom as

includes small-to-medium-sized enterprises (SMEs) to support

well as a number of overseas markets.

Saudi Aramco's growing procurement needs.

Nasser is actively engaged in the advancement of people

In addition to his corporate responsibilities, Nasser is a

through education and training, and advancing the company’s

member of the International Advisory Board of the King Fahd

innovation and technology strategy. Nasser is a champion of

University of Petroleum and Minerals; the Board of Directors of

PAGE 024

"We are harnessing technological advances and a spirit of innovation to usher in an even more reliable and more efficient energy sector. Our companies are engaging with their various stakeholders around the world to better meet society’s rising expectations. I have a strong belief that with technology and collaboration our industry can and will overcome the biggest of its future challenges—foremost among them, climate change."

the Dhahran Techno Valley Company; the Board of Trustees of

The role of existing energy sources in the future?

the King Abdullah University of Science & Technology; the

"As new energy technologies slowly grow their contribution in

World Economic Forum’s International Business Council (IBC);

the evolving energy mix, existing energy sources will continue

the Massachusetts Institute of Technology Presidential CEO

to play a key role for decades to come. That is why improving

Advisory Board; and the JP Morgan International Council.

their carbon footprint is now a key worldwide economic and environmental imperative."

As a long-time member of the Society of Petroleum Engineers (SPE), Nasser received the SPE's Lifetime Achievement Award

Aramco's role in tackling climate change?

in 2017, as well as the SPE's Charles F. Rand Memorial Gold

"We are tackling issues related to carbon emissions and

Medal awarded for distinguished achievement in mining

climate change from a proactive, leadership position, including

administration, including metallurgy and petroleum in 2015.

through industry-wide collaborations. We are harnessing

Nasser holds a bachelor's degree in petroleum engineering

technological advances and a spirit of innovation to usher in an

from the King Fahd University of Petroleum and Minerals in

even more reliable and more efficient energy sector. Our

Dhahran. He completed the Saudi Aramco Management

companies are engaging with their various stakeholders

Development Seminar in Washington, D.C., in 1999; the Saudi

around the world to better meet society’s rising expectations. I

Aramco Global Business Program in 2000; and the Senior

have a strong belief that with technology and collaboration our

Executive Program at Columbia University in 2002.

industry can and will overcome the biggest of its future challenges—foremost among them, climate change."

COVID-19 challenges and lessons learned from 2020? "For everyone around the world, 2020 was a tough year. A

Aramco's legacy and impact on future generations?

great deal of uncertainty still lies ahead. It has also reminded

"Looking back, it is clear that our sense of pride does not come

the world of an unavoidable truth: that reliable, affordable,

from record production levels, or technical achievements, or

and sustainable energy systems are mission-critical to

operational milestones. It comes from belonging to a

delivering economic prosperity and meeting society’s

community where people care for each other, care for their

expectations. Delivering those systems requires a clear vision

country, and care for the planet. Those great achievements are

and a pathway to success. In recent months we have successfully overcome the operational challenges posed by COVID-19,







indispensable products while safeguarding our people and our communities."

the result of a system and a set of strategies, but more importantly, they are the product of a deep-seated culture of responsibility. From its earliest days, the company has always worked for all of its stakeholders, not just its shareholders. Contributing to society has always been part of our DNA." PAGE 025


Cybersecurity: a key strategic risk to global energy? "While things like digitalization and Fourth Industrial Revolution technologies are opening up new opportunities, it is also expanding the cyber-attack surface and threat landscape. In just five years' time, more than 75 billion Internet of Things devices will be running critical applications and infrastructure at nearly 1,000 times the speed today. This desirable fusion of traditional physical assets with the digital world also increases the risk of serious physical damage, at a 5G speed. Fortunately, the growing digitalization our enemies are using to attack us is also our strength and advantage in defense. At Saudi Aramco, we are increasing the pace of digitalization and state-of the-art technologies. We are also improving our situational awareness through predictive analytics to prioritize threat protection where it is needed most. The industry has indeed learned three valuable lessons: 1. Perfect cybersecurity does not exist. 2. Like managing blood pressure, our battle with this equally silent killer is continuous. 3. And we need to do all we can to stay a step ahead." Flaws in current strategies to combat Climate change? "Thus far the world has focused on just two fixes: replacing hydrocarbons with renewables in the power sector, and on electrifying light duty road passenger transport via electric vehicles. The extremely serious flaw in this approach is its exceptionally narrow focus, as electricity accounts for roughly a quarter of global greenhouse gas emissions and light duty passenger vehicles only about eight percent. In other words, the focus on only about one-third of total GHG emissions. And that is why I strongly believe we need to think differently. In my view, we could consider four key strategies that have the potential to make the global effort much more effective. First, we must go beyond electric power generation and light duty passenger transport, broadening our focus and paying attention to all the other economic sectors that jointly account for about two-thirds of global greenhouse gas emissions. PAGE 026

"By ensuring access to ample energy, our industry continues to power economies and lift billions out of poverty. Despite great progress, roughly one billion people still lack access to reliable electricity. Close to three billion people still rely primarily on unclean biomass, wood, and coal for their cooking needs.... and with Africa’s population alone set to triple by the end of the century to over four billion people, one thing is clear: acute energy poverty will remain a huge challenge."

Second, most clean R&D and technology funding by

the global energy mix for the foreseeable future, I see both

governments is currently focused on emerging energy sources,

new energy sources and existing sources contributing in

and this must be extended to the existing energy sources that

parallel. Without a doubt, oil and gas will be here for many

will be with us for a long time to come.

decades to come. But there can also be no question that climate change is among the most significant of challenges."

Third, we should concentrate on moving toward a Circular Economy: an economic system focused on the elimination of

The impact of rapid population growth on energy demand?

waste and the sustainable use of resources, which could be

"By ensuring access to ample energy, our industry continues

characterized by the three Rs of Reducing, Reusing and

to power economies and lift billions out of poverty. Despite

Recycling. This compares to a traditional Linear Economy in

great progress, roughly one billion people still lack access to

which raw materials are mined or extracted, processed, and

reliable electricity. Close to three billion people still rely

turned into products, but then are simply thrown away after

primarily on unclean biomass, wood, and coal for their

one use rather than being remade, repaired or recycled.

cooking needs, with more deaths each year from indoor

Carbon and a wide variety of other materials and resources

pollution than HIV-Aids and Malaria combined. And with

can be similarly transformed into circular systems. In other

Africa’s population alone set to triple by the end of the century

words, we need to “close the loop” to the maximum extent

to over four billion people, one thing is clear: acute energy


poverty will remain a huge challenge. It would be inhumane to ignore the issue, wish it away, or dismiss our industry’s central

And fourth, let us take advantage of the greenhouse-gas

role in tackling it. We are a global industry at the cutting-edge

reduction synergies across economic sectors offered by the

of science, technology, engineering, and logistics, supported

circular economy, which will be lost if we work on various

by a complex, global supply chain."

sectors in isolation, or focus only on a selected few. In my view, this more comprehensive approach is vital, because looking at

For more information, please visit: PAGE 027


Aramco and stc have announced the launch of Dammam 7, a

algorithms will allow it to run very detailed 3D earth models,

new supercomputer among the top ten most powerful in the

improving the Company’s ability to discover and recover oil

world. The supercomputer presents new opportunities in both

and gas while reducing exploration and development risks. It

exploration and development and enhances Aramco’s

will further enhance decision-making for exploration and

decision-making on exploration and investment decisions. This

development of both conventional and unconventional

is the next step in Aramco’s digital transformation,

hydrocarbon resources, as well as guide future investments in

complementing a suite of advanced technologies that are

production and resource allocation.

reshaping core operations, driving efficiencies and reinforcing its industry leadership in geoscience.

Aramco President & CEO, Amin H. Nasser, said: "The Dammam 7 supercomputer is named after the first commercial oil well

Developed at Dhahran Techno Valley in partnership with

discovered in 1938. It will help us with breakthroughs as part

Solutions, a subsidiary of stc Group, and CRAY, a Hewlett

of our long term “Discovery and Recovery” strategy in our

Packard Enterprise subsidiary, Dammam 7 has 55.4 petaflops

Upstream business. This technology that processes complex

of peak computing power, allowing it to process and image the

data faster will enable new discoveries and enhanced

world’s largest geophysical datasets.

recoveries, which are crucial to both ensuring the availability of adequate supply to meet the demand for energy and to cut

The Dammam 7 supercomputer, named after the first oil well

costs while boosting productivity. Investment in innovative

discovered in Saudi Arabia, will push beyond the traditional

technology is an essential enabler of our long-term growth

boundaries of exploration and production through cutting

strategy, and Dammam 7 is another step in our plan to invest

edge technology. Sophisticated imaging and its deep-learning

in the right technology that drives efficiency and resilience."

PAGE 028

"Investment in innovative technology is an essential enabler of our longterm growth strategy, and Dammam 7 is another step in our plan to invest in the right technology that drives efficiency and resilience." Amin H. Nasser, President & CEO of Aramco

stc Group CEO, Nasser S. Al-Nasser, said: "The inauguration of the supercomputer data center in Aramco will open up new horizons in exploration, which will have a significant impact on data digitization and quality. These are in line with the digital transformation plans of the desired national outlook, and we are proud to have worked with locals to establish Dammam 7 Center." About Aramco We’re a leading producer of the energy and chemicals that drive global commerce and enhance the daily lives of people around the globe. From our proven upstream capabilities and our strategically integrated global downstream network, to our cutting edge sustainability technologies, we have created an unsurpassed value engine that places us in a category all our own. We believe in the power of energy to transform lives, enhance communities, advance human progress, and sustain our planet. With global population forecast to increase by two billion over the next 25 years, even more energy will be required to meet rising demand. It will take all available sources of energy to fill this need — both legacy and alternative sources. And while alternative energy sources are steadily making advances, they will not be capable of meeting future demand alone. Even as we transition to a low emissions future, hydrocarbon-based energy sources will be counted on to meet the bulk of the world’s energy demand well into the future. We’re committed to driving energy efficiency and addressing the global emissions challenge. And as the world's largest integrated oil and gas company, we believe we are uniquely qualified to make effective contributions to the overall solution.

"We are at an advanced stage of developing futuristic technologies that convert crude oil directly into petrochemicals, including our flagship Catalytic Crude to Chemicals process. And we are developing new, cuttingedge, non-metallic materials, whose production emits far less carbon, for use in sectors like construction, housing, and renewables." - Amin H. Nasser President & CEO of Aramco

For more information, please visit: PAGE 029

Jane Sun, CEO and board member of leading global online travel services provider, Group,


shares her optimism for the future of gender equality after a year of outstanding achievements by women. As the world evolves following the pandemic, Sun celebrates female success and calls out areas for greater efforts, laying out a vision for how the world can emerge strong together in this piece.


Having first joined Group as CFO in 2005, Sun became CEO in 2016, and has been a powerful force in the travel industry as one of only a few female CEOs in the sector. The global fight against COVID-19 has defined the past year. Around the world, we battled one of the biggest challenges we have ever faced as a global community. Throughout this crisis, women around the world have shone. Frontline healthcare workers, essential workers, working mothers, and national leaders have all embodied a spirit of perseverance and strength that reflect my feelings on this subject.

PAGE 030

"Women in leadership, especially strong successful female leaders, shouldn't be unique or rare, yet they often are. Subtle, and sometimes obvious, gender bias affect the chances of achieving leadership positions in organizations. Women earn more than 57% of undergraduate degrees and 59% of all master's degrees, and are quickly approaching half of all pursuing MBAs. However, only 6% of the S&P 500 are led by women CEOs."

This year, more so than others, provides us with an

We need to employ methods to actively support female staff

opportunity to truly reflect on two crucial actions. To

and to make available opportunities for success. This must be

recognize and champion female success across life and

done in tandem with reforming unfair practices and stopping

around the world, and identify where more can be done to

the perpetuation of biases. Working for change and leading

achieve gender equality.

with confidence, women in leadership today are having true global impact. We must celebrate and learn from Jacinda

At Group, we are proud to be home to an over 50%

Ardern, Erna Solberg, Katrín Jakobsdóttir and female leaders

female workforce. We see the benefits of this every day. Our

around the world who showed what strong leadership looks

staff showed incredible resilience, flexibility and initiative

like in such challenging times. Research shows female leaders

during the pandemic. Frontline customer service agents were

scored higher in the majority of leadership competencies

in constant communication with customers to ensure they

compared to their male counterparts, that they were often

could get home safely, helping them make booking changes

more direct in their concerns and showed higher levels of

or secure the refund they required. We were able to pivot to

confidence in their responses. These characteristics and

provide crucial travel information to users on border

abilities are not uniquely female, they can be developed by

restrictions and travel requirements, as well as update hotel

any individual. When we recognize and champion behaviors

and flight listings to display crucial COVID-19 notices. These

and examples of success, they bring benefit to us all and help

achievements, and our continuous innovation to ensure we

to improve society.

can keep serving our customers and partners as the travel industry evolves, is delivered by a company where women and

Women in leadership, especially strong successful female

men succeed together.

leaders, shouldn't be unique or rare, yet they often are. Subtle, and sometimes obvious, gender bias affect the

According to the Asian Development Bank, China has one of

chances of achieving leadership positions in organizations.

Asia-Pacific's highest labor force participation rates for

Women earn more than 57% of undergraduate degrees and

women, but the percentage of women in work has decreased

59% of all master's degrees, and are quickly approaching half

in recent years. In 2019, women made up 43.7% of the total

of all pursuing MBAs. However, only 6% of S&P 500 companies

labor force, yet the proportion of the women in the workforce

are led by women CEOs. These numbers clearly show that

has decreased overall since the 1990s. This is a worrying trend

there are opaque obstacles to women's mobility on the

that must be counterbalanced with a concerted effort to remove barriers to women entering and finding success in the workplace. Women need equal opportunities in the labor market, where they can access employment without bias or prejudice. Decision-makers need to step up and take important strides to foster greater equality in leadership and workforces.

hierarchical ladder. The gender imbalance in boardrooms isn't limited to one specific nation or region. According to research conducted by Grant Thorton, in 2020 in APAC, women held only 27% of senior managerial positions, one of the lowest proportions globally. At Group, we champion female success. We purposefully celebrate women in leadership, implement gender-inclusive employment policies and foster a PAGE 031

"At, we champion female success." JANE SUN - CEO OF TRIP.COM PAGE 032

positive work culture. Through these efforts, we have been able to attract female talent and create a company where women hold 41% of mid-level managerial positions and over 30% of executive posts. We can all do more to ensure we have a diversity of voices in boardrooms, offices and workspaces around the world. I am an ardent believer that the most successful teams are those made up with a balance of genders. Our goal in pursuing gender equality is to ensure equal opportunity and rewards for success for all individuals, regardless of gender.

Jane Jie Sun has served as the chief executive officer of the company, as well as a member of the board of directors, since November 2016. Prior to that, she was a co-president since March 2015, chief operating officer since May 2012, and chief financial officer from 2005 to 2012. Ms. Sun is well respected for her extensive experience in operating and managing online travel businesses, mergers and acquisitions, and financial reporting and operations. She

Whereas the past year will be remembered in history for the huge bearing COVID-19 had on the world, we are positive for the future. Women in leadership have global impact, and we must continue to champion them and the achievements of women around the world. We have weathered the storm of the pandemic together. Now, as we gain control and begin to exit this crisis, let's grasp this opportunity to emerge stronger together.

was named one of Fortune’s Top 50 Most Powerful Women in Business for consecutive four years since 2017. In 2019, she was awarded an Asia Society Asia Game Changer Award and joined as a member of the Asia Society Board of Trustee. Forbes named her one of the Emergent 25 Asia’s Latest Star Businesswomen in 2018, and one of the Most Influential and Outstanding Businesswomen in China in 2017. She was also one of FastCompany’s Most Creative People in Business in Group Limited is a leading one-stop travel service provider comprising of, Ctrip, Skyscanner, and Qunar. Group enables local partners and travelers around the world to make informed and cost-effective bookings for travel products and services, through the

2017. During her tenure at Group, she also won the Institutional Investor Awards for the Best CEO and Best CFO. Prior to joining Group, Ms. Sun worked as the head of the SEC and External Reporting Division of Applied Materials, Inc. since 1997. Prior to that, she worked with KPMG LLP as an audit manager in Silicon Valley, California for five

aggregation of comprehensive travel-related information and

years. Ms. Sun received her Bachelor’s degree from the

resources, and an advanced transaction platform consisting of

business school of the University of Florida with high honors.

mobile apps, websites and 24/7 customer service centers.

She also obtained her LLM degree from Peking University Law

Founded in 1999 and listed on NASDAQ in 2003,


Group has become one of the best-known travel brands in the world, with the mission of 'making every trip the perfect trip'.

For more information, please visit:

"Whereas the past year will be remembered in history for the huge bearing COVID-19 had on the world, we are positive for the future. Women in leadership have global impact, and we must continue to champion them and the achievements of women around the world. We have weathered the storm of the pandemic together. Now, as we gain control and begin to exit this crisis, let's grasp this opportunity to emerge stronger together." PAGE 033


As the leader of a $6 billion startup, Mark is focused on the

How did your career take you from chemical engineer to

next big thing, from increasing titanium dioxide (TiO₂)

CEO & President?

capacity to drastically lowering the global warming

When you’re a student studying engineering, you have very

potential (GWP) of its refrigerants. At the same time, he

little time for anything else. After graduation, business began

sees the company’s growth potential as firmly grounded in

to capture more of my attention, so I studied for my MBA at

evolving its legacy of safety and stewardship.

night. Shortly thereafter, someone told me that if you really want to learn about something, you have to learn from the

The Chemours Company named Mark Vergnano as its first CEO

inside—throw yourself in it. And so I did. For 34 years at

prior to the company’s spinoff from DuPont in July 2015. He


brought with him three decades of experience in the chemical

manufacturing, sales, and marketing. I lived in different parts

industry as well as an enviable legacy of thoughtful, results-

of the world, which gave me new perspectives on doing

driven leadership.

business and on the diverse people and cultures outside the







United States. In Chemours, you might start as an engineer but Mark used an ambitious five-point transformation plan to

later find yourself on the business or finance side. There are all

navigate financial uncertainties and lead the company through

kinds of opportunities. Wherever I’ve worked, I have always

challenges associated with building a new company: adopting

found there’s something new to learn. I think it’s important to

policies more appropriate for a smaller company and creating

re-aim yourself every once in a while, and I don’t think you’re

a distinctive corporate culture rooted in entrepreneurship.

ever making a decision that’s going to have to last forever. I

With the transformation complete, Mark continues to helm a

think that’s the best way to find places where you can make

company poised for future profitable growth.

the biggest contribution and be happiest.

PAGE 034

"We want to make it easy for customers to do business with us. We want to have a simple organization so it’s clear to us and our customers who has decision rights for whatever needs to get done. And we have a great 200-year-old legacy from DuPont to build upon... a legacy of safety and the highest ethical standards, respect for the environment and people."

Where do you see opportunities for Chemours?

low-cost capacity to our TiO₂ business, which will allow us to

Chemistry is the center of this company, so we're very

service more customers with lower costs and evolve higher-

focused. Within that, I see three significant trends.

value products. But you have to be a stewardship expert to

First, we see a growing middle class around the globe. In

earn the ability to add that scale. We're ramping up our new

China, for example, you have more people buying more of

Opteon™ YF product, which is really bringing low global

everything—from cars to house paint—than ever before. To

warming potential (GWP) refrigerants to the world. We're

supply them, manufacturers need our chemistry to support

starting in cars and will move quickly to home and commercial

their business goals—like product performance, quality, and

refrigerators. And the Teflon™ brand is evolving as well; we

production efficiency—while raising safety and stewardship

have just launched a bio-based product called Teflon


EcoElite™, which is being used in water-repellent sportswear.

Second, there’s a trend in the chemical industry towards

In our Chemical Solutions business, we're going to try to grow

disaggregation. Chemours, itself, is a spin-off from DuPont.

faster than we have in the past, based on our ability to manage

Other companies are engaged in similar processes. But I think

tough processes efficiently and safely.

the trend will probably move back towards consolidation within the next four or five years. I’d love for Chemours to be

What is your leadership style?

part of that aggregation trend. As our industry evolves, so do

I like to involve others. We don’t have to get the same answer,

our opportunities.

but I think having everyone’s energy and expertise is

Third, for the first time in a long time, you have a trend toward

important. I also value decisiveness. You can always regroup on

lower-cost feedstocks for the North American chemical

business decisions and course-correct if needed. Finally, I value

industry in the form of natural gas. I think companies like

talent. We have a lot of superbly talented people in Chemours.

Chemours that have a strong base in the U.S. will have more

I’m looking to develop that talent and perhaps bring in more as

opportunities to expand into new and different product lines.

we grow.

Chemours starts with some great brands and businesses,

What will make Chemours stand out as different?

including Teflon™ and the world's largest titanium dioxide

We want to make it easy for customers to do business with us.

(TiO₂) operation. What is the balance between managing

We want to have a simple organization so it’s clear to us and

what you have and evolving new products and processes?

our customers who has decision rights for whatever needs to

This is somewhat chemistry-specific, but I think the bedrock of

get done. And we have a great 200-year-old legacy from DuPont

our company is how do we help the world operate in a safe

to build upon... a legacy of safety and the highest ethical

and sustainable way. We’re in the midst of adding 15% new,

standards, respect for the environment and people. All of that PAGE 035


and more will be embodied in Chemours. Our aim is pretty straightforward: we want to generate new products and applications for our customers and profits for our shareholders. As our customers grow, we have the opportunity to grow, too. First job? My first job was actually multiple jobs. While still in college, I worked on the loading dock for a major retail department store. But during my time there, I also sold shoes for them, worked in the hardware department, and as the janitor some mornings before my first class. Aha” Moment? In college, I played in a pickup basketball game every day at lunch, and I struck up an on-court friendship with an older guy named Mike, who turned out to be Dean Michael Howard of the School of Engineering. I’m indebted to him for pointing me towards engineering at a time when I wasn’t really sure what I wanted to do with my life. Biography Mark Vergnano was named the first CEO of The Chemours Company prior to its spinoff from DuPont in July 2015. He brought with him three decades of experience in the chemical industry as well as an enviable legacy of thoughtful and results-driven leadership. Under Mark’s leadership and with an ambitious five-point transformation plan as its blueprint, the company navigated financial uncertainties and addressed the challenges associated with building a new company from the old—challenges that included adopting policies more appropriate for a smaller company and creating a distinctive corporate culture, rooted in entrepreneurship. This transformation— this re-invention—complete, the CEO is now leading a company poised for future profitable growth. Mark is widely known throughout Chemours as an accessible and collaborative leader. He’s sought to build a culture in which employees at all levels feel free to contribute ideas for improving the company and upholding its corporate values. Vergnano has a passion for safety, one of those values. As an expression of this commitment, he has served PAGE 036

"I like to involve others. We don’t have to get the same answer, but I think having everyone’s energy and expertise is important. I also value decisiveness. You can always regroup on business decisions and course-correct if needed. Finally, I value talent. We have a lot of superbly talented people in Chemours. I’m looking to develop that talent and perhaps bring in more as we grow."

on the board of the U.S. National Safety Council (NSC) since 2007 and chair of the NSC Board of Directors from 2017-2019. Vergnano began his career at DuPont in 1980 as a process engineer in its fibers business. He went on to serve the company in various leadership capacities and geographic locales over the next 35 years with distinction, culminating in his appointment as executive vice president in October 2009. Born in Hartford, Connecticut, Vergnano received his Bachelor of Science degree in chemical engineering from the University of Connecticut and master’s degree in business administration from Virginia Commonwealth University. He is a member of the University of Connecticut School of Engineering Academy of Distinguished Engineers and Hall of Fame. Mark serves as Chairman of the American Chemistry Council Board of Directors and co-chair of the Council’s Sustainability Committee. Mark is on the executive committee of the Society of Chemical Industry and the 2018 recipient of the American Institute of Chemical Engineers’ (AIChE) Government and Industry Leaders (AGILE) Award. He is the immediate past Chairman of the Board of the National Safety Council, where he continues to serve as a board member. He also serves on the advisory board for the University of Connecticut School of Engineering and is a member of the board of directors of Johnson Controls International. Chemours is a different kind of chemistry company driven by our purpose to create a more colorful, capable, and cleaner world through the power of chemistry. Built upon a 200-yearold legacy and a world-class product portfolio, we bring everyday convenience to virtually everything people touch—in industries ranging from automotive, paints, and plastics to electronics, construction, energy, and telecommunications. We bring solutions that are better, safer, more reliable, and more sustainable, through the power of chemistry.

Chemours is a different kind of chemistry company driven by our purpose to create a more colorful, capable, and cleaner world through the power of chemistry. Built upon a 200-year-old legacy and a world-class product portfolio, we bring everyday convenience to virtually everything people touch—in industries ranging from automotive, paints, and plastics to electronics, construction, energy, and telecommunications. PAGE 037




Tim Debus leads the Reusable Packaging Association (RPA)

The Reusable Packaging Association is at the forefront of

as president & CEO to advance the common business

change for a better world and the way we package and

interests of its many member companies by promoting

distribute goods, and the market opportunities ahead for our

reusable transport packaging systems. Reusable transport

companies are unlimited in innovation, service, and value

packaging products like pallets, bins, and containers

creation. I am privileged to work for RPA member companies

combine to form a $100 billion market worldwide.

and the association’s top-notch leadership teams and staff. RPA members are leading the charge in the reuse revolution.

What excites about your work in this industry? The most exciting aspect of my work for the reusable

What are some of the challenges facing the industry?

packaging industry is the knowledge that our business not only

A challenge for the reusable packaging industry is the

contributes to problem-solving of the world’s biggest

commercial transformation from a long-entrenched single-use

challenges like waste, pollution, and climate change, but also

packaging model to an advanced system of packaging reuse

plays an important role in the transformation to a modern

leading to waste prevention and value creation. Today’s

digital economy that decouples financial growth from resource

packaging predominantly follows a linear process of resource


consumption and product manufacture for the intended one-

PAGE 038

"As a platform for the distribution of goods, reusable packaging can play a lead role in a digital economy and a key driver of Industry 4.0 and supply chain modernization."

time use of low-cost packaging that passes accountability and

devices for automatic identification, monitoring, and locating

expense of waste disposal downstream. Companies can be

anywhere in the supply chain. Plus, the highly precise

reluctant to break away from the status quo and invest in a

specifications of a reusable packaging product meet the

circular process of continuous packaging recovery and reuse,

stringent requirements for automated and robotic handling

despite universal recognition that product reuse is a preferred


activity over material recycling for environmental stewardship. The good news is that growing awareness, advocacy, and

What role does technology play in the improvement and

acceptance of the benefits of reusable packaging systems –

growth of the reusable packaging industry?

both to reduce environmental impacts and increase economic

Technology plays an important and exciting role for the

values – are starting to encourage more companies to consider

improvement and growth of the reusable packaging industry.

and deploy packaging source reduction practices in their

Technology-enabled reusable packaging will turn pallets, bins,

business operations and customer engagement activities.

crates, and totes into smart packaging that can capture and

Transformation from linear to circular packaging models need

transmit data for real-time product visibility, accurate

to occur at a quicker pace in the market to combat rising

inventory management, condition and climate monitoring for

environmental crises such as pollution, climate change, and

quality assurance, and predictive analytics for future demand

natural resource depletion.

planning, for example. As a platform for the distribution of goods, reusable packaging can play a lead role in a digital

What are some of the trends in customer demands?

economy and a key driver of Industry 4.0 and supply chain

The marketplace is responding quickly to meet changing


customer needs during the Covid-19 pandemic. Early in the pandemic significant shifts in market demands, such as more

What advantages do US companies have in this field?

products required in retail and ecommerce distribution

Reusable transport packaging is a global industry. Many

channels, led to supply shortages and inventory imbalances. In

companies develop and sell reusable packaging products and

addition, interruptions in the workforce from quarantine and

services in multiple regions around the world, applying

social distancing practices made it difficult for companies to

learnings, best practices, and innovations into new markets.

steadily operate and fulfill orders. As a result, companies are

Through international trade, reusable products are often

seeking to build resiliency and visibility in their business

moved, used, recovered, and returned across borders.

operations to strengthen their abilities to meet changing

However, the size, geography, population, and economic

markets and to protect against future supply chain disruptions.

characteristics of countries and regions can vary the use and

It is widely viewed that the global pandemic has accelerated

extent of reusable packaging systems. In the United States,

business integration of new technologies and automation in

commerce often moves long distances such as from imports or

the handling of goods. Reusable packaging systems contribute

between the coasts, and the system of reuse needs to account

to business resiliency and technology enablement. When

for extended transit needs and times. Companies operating in

packaging products are already manufactured and ready for

the U.S. gain expertise in complex reuse models and asset

another use, companies are not challenged with raw material

management efficiencies. The U.S. market is also poised for

or manufacturing constraints for sourcing of packaging. Also,

growth in sustainable products like reusable packaging that

durable reusable packaging can be equipped with technology

offer environmental, social, and economic benefits. PAGE 039

"A good leader is a strategic thinker who brings clarity to the mission and workflow of the organization. Leadership listens, learns continuously, and is open to change, but then has the means and fortitude to make a decisive decision. Leaders communicate defined roles and responsibilities, set clear expectations for teamwork and individual contribution, and empower and inspire the workforce talent to carry out the tasks and succeed on the goals"

PAGE 040

Please tell us how important innovation is to the RPA. Innovation is at the forefront of RPA’s work with member companies and promotion of the increasing value proposition for reusable packaging systems. Innovation for our industry comes in forms such as: Technology-enabled products for smart packaging in a digital supply chain. Use of reusable packaging in massive machine type communications (mMTC) as a key driver of Industry 4.0 and supply chain modernization. Automatic identification and data capture (AIDC) for realTell us about some of the international work the RPA does. RPA consists of member companies from all over the world. Many RPA members are headquartered outside of the United

time tracking and management of reusable assets. Product specifications for compatibility and performance in automated facilities and with robotic equipment.

States or have business interests abroad. While based in the

Advanced networks and infrastructures for inventory

U.S., RPA’s promotion and advocacy work is universal in

management to meet scale and volume-driven operating

content and scope. For example, RPA is an original signatory to


the internationally recognized New Plastics Economy by the

Cutting-edge material sciences and manufacturing processes

UK-based Ellen MacArthur Foundation, and RPA routinely

for improved product performance and speed-to-market

communicates how a reusable packaging model advances a


circular economy. Also, RPA participates in international events

RPA features innovation in our education materials and

to represent its members, promote the benefits of reusable

presentations. For example, in 2019, RPA released a white

packaging, and build collaborations for a stronger industry.

paper entitled “A Smarter, Technology-Driven Supply Chain

One example is RPA’s meeting with industry leaders from

with Reusable Packaging Systems.” And in 2020 RPA assembled

Scandinavian countries in Oslo, Norway, in October 2019, to

an industry panel on the topic of “Smart Packaging through a

discuss industry issues and to share industry insights.

Reusable System.” In April this year, RPA produced two panel sessions on the topics of Internet of Things and automation.

What makes a good leader? Leadership forms an effective strategy for the business, has the

Share with us some of RPA's work during the pandemic.



The global Covid-19 pandemic challenged the business of

communicates the business plan and priorities teamwide.

reusable packaging. Questions about the safe use of reusable

Strategy is rooted in the fundamentals and competitive

packaging, radical shifts in product supply and demand, and

strengths of the business; it should not waiver or be confused

labor constrains in service operations, for example, all

with tactics that may change with business conditions. A good

contributed to a disruptive period for the industry in meeting

leader is a strategic thinker who brings clarity to the mission

new demands in the market. RPA served as a valued resource

and workflow of the organization. Leadership listens, learns

for its members by facilitating information exchange, fostering

continuously, and is open to change, but then has the means

collaborative responses, and communicating fact-based

and fortitude to make a decisive decision. Leaders

perspectives. RPA used its voice to not only alleviate concerns

communicate defined roles and responsibilities, set clear

in the market, but also to highlight the advantages of reusable

expectations for teamwork and individual contribution, and

systems to overcome deficiencies revealed by the virus. This

empower and inspire the workforce talent to carry out the

included recognizing the safety of commercial reusable

tasks and succeed on the goals. In leading a trade association

products and their role in building supply chain resiliency and

with diversity of interests, diplomacy is a skill to treat

inventory visibility. RPA’s leadership was evident enabling the

stakeholders equally, find the common element, and reach

association to retain and grow its membership and impact.







consensus on action supporting the strategy and advancing the shared objective of all parties.

Find out more by visiting: PAGE 041


Igor Rybakov - entrepreneur, venture capitalist, philanthropist, included in the Forbes list of the wealthiest people in the world. Igor Rybakov is a Co-founder and co-owner of the TECHNONICOL corporation - a world leader in the field of construction materials: 54 factories in seven countries worldwide, and of tech company PRYTEK. He is also a co-founder of the Rybakov Foundation. Famtech is a type of technology designed to help families become more prosperous with well-being. Even if the term is not widely used, the famtech industry already exists and is growing rapidly with startups and non-profit initiatives. These initiatives help families keep their finances in check, take care of their health, do family planning, and hire child minders, teachers, nurses, etc. In the wake of the COVID-19 pandemic, more companies and philanthropists are turning to "famtech". Why is Famtech on the rise? In 2020, families came under pressure from a shrinking labor market, rising costs and new responsibilities. Families currently need more support than ever, and many creators have recognized that. In response to the COVID-19 crisis, more than 130 project founders created

$1.1 billion by 2024, with an average annual growth rate (CAGR) of

the "Fam Tech Founders Collaborative".

12.9%. This segment includes solutions like the AMMA Pregnancy

Another reason: Millennials

are starting their own

Tracker, an international service for pregnant women and their

families and are counting on technology. Babytech and

families that had previously secured a $1.6 million startup round of

Femtech were niche markets only 10 years ago, now they

business angel investment, then received a further $200,000 from

are growing rapidly. According to a recent Frost &

businessman and philanthropist Igor Rybakov in December 2020,

Sullivan report, the femtech market revenue will reach

the startup's value has quadrupled to $24.5 million in just one year.

PAGE 042

What can we expect in the next 30 years?

possible to find work and take advantage of educational offers anywhere in the world. The RYBAKOV FOUNDATION

1. Make way for young people! In 30 years, more than half of

promotes educational solutions for families worldwide.

the world's population will be under 30. Understanding the life

These solutions are designed to help families ensure their

of 30 year olds will determine what our world will be like. In


response to this challenge, we and our partners are building

manipulation and control by companies and organizations

the RYBAKOV PLAYSCHOOL teaching network of 10,000,000

that act against the interests of families. Supporting

kindergarten and elementary school teachers for children

communities is another focus of the foundation's efforts to

aged 3 to 12 to make them as fit as possible for the future. Our

improve the quality of life.







future goes to school today. 4. The future does not shape itself: we shape it! IMPACTISM is 2. Family matters. Families and communities are bearing the

a rising trend. IMPACTISM describes a new form of collective

brunt of the pandemic. People with more social connections

social action that is supposed to ensure a better quality of life

were better equipped to handle the lockdown. The aim of the

and wellbeing. First as a new form of social action and finally

UNITED FAMILIES movement, which operates in 160 countries

as a form of proactive self-organization, IMPACTISM will

worldwide through national UF confederations, is to create

become the basis for the creation of "supranational" forces

supportive social connections for the security and prosperity

and communities. The movement will rely on local actors in a

of all people in the world. More than 50 million people


worldwide are to be supported. The movement's hashtag is

committed to social change.






#FamilyFirst. Igor Rybakov is the first Russian billionaire blogger with his 3. Combating inequality of opportunity. Jobs that can be done

own YouTube channel, Instagram and Telegram.

from the home office, as well as augmented reality, make it

Find out more by visiting: PAGE 043




Dr. Leonhardt is the CEO of Ave+Edam, a company that

In what ways is Ave+Edam elevating skincare?

leverages advanced technology in the field of artificial

We believe in our customer-centric personalized approach of

intelligence (AI) to provide superior skin care products.

better products in clean quality. It is the combination of expert

Dr. Leonhardt is a high profile entrepreneur, angel investor,

knowledge, intelligent algorithms and data as well as R&D of

lawyer and blockchain enthusiast, who is based in Berlin.

the product. The algorithms learn from our customers'

Currently the founder of two businesses, she formerly

feedback and continuously optimize the products.

worked in Private Equity and Venture Capital. Our algorithms have been developed and trained by our coDr. Leonhardt was also previously General Counsel, CCO

founders and our world-renowned expert team of data

and interim member of the Supervisory Board of Rocket

scientists, engineers, dermatologists, chemists and cosmetic

Internet SE with responsibility for executing board

experts, as well as over 4 million data points. The algorithms

decisions within Rocket Internet‘s network in 110+

identify the respective needs of the customers' skin, using

countries with 50+ founder teams. She is an active player in


the Berlin startup ecosystem as senior advisor and advisory

environmental conditions such as air pollution, water hardness

board member for several companies.

but also lifestyle and skin goals.

PAGE 044







"We believe in our customer-centric personalized approach of better products in clean quality. It is the combination of expert knowledge, intelligent algorithms and data as well as R&D of the product."

Why is Ave+Edam's unique approach crucial at this time?

How has your industry been impacted by the COVID-19

Using the means of technology can really make a difference


when it comes to taking the guesswork out of skin care. In

COVID-19 has shown us that natural and minimalist skin care is

addition, we set the standard in the Clean beauty category for

a trend that is here to stay. Fortunately we already had our

which there is no clearly defined standard yet. This ties hand in

supply chain within Europe (mostly in Germany) and noticed

hand with sustainability aspects as consumption increases

during the pandemic that we may not have the best prices for

waste. With our approach of producing the right product for

packaging and raw materials, but that sustainable sourcing

each customer we are able to significantly reduce the waste

within Europe was rewarded as we have not suffered as much

which is caused by mass production and conventional

from shortages and unstable supply chains.

methods. All our formulations are made in Germany and vegan, They are created with dermatologists and you. We use

Please tell us about any Corporate Social Responsibility and

effective, clean and vegan ingredients. We only test on friends

Sustainability initiatives at Ave+Edam.

and family and not on animals.

The beauty industry has a huge impact on the environment. According to Zero Waste Week, "More than 120 billion units of

Please tell us how important innovation is to your company

packaging are produced globally every year by the cosmetics

and kindly provide some examples.

industry, contributing to loss of 18 million acres of forest

Innovation is at the center of our company. Technology-wise,

annually. It's been calculated that something in the order of

we use data from the environment like pollution charts, air

four to 12 million tonnes of plastic waste enter the oceans

quality in general, UV light, wind, seasonal changes, water

every year, mostly through rivers. Media headlines have

hardness... to name a few, as well as lifestyle and skin data in

focussed on the great aggregations of debris that float in gyres

order to formulate better and more sustainable products. We

or wash up with the tides on coastlines. But this visible trash is

worked with two dermatologists, chemists, cosmetologists and

thought to represent just 1% of the marine plastic budget. The

of course data scientists in order to fuel our data base. We

exact whereabouts of the other 99% is unknown. Some of it has

vertically integrate R&D in the value chain of fast moving

almost certainly been consumed by sea creatures, but perhaps

consumer goods starting with skincare. A feedback loop from

the much larger proportion has fragmented and simply sunk.”

the customer back to R&D ensures that our technology stack is always up to date and we are able to retrain the neural net in

This little article shows that two of the major problems being

our backend. We also are the first company that uses this

overproduction, waste and ingredients like microbeads

technology backbone to formulate products algorithmically.

/microplastic and nanoparticles. At Ave+ Edam, we avoid waste

We have sold over ten-thousand products, analyzed over 70k

by algorithmically predicting our demands and thus regulating

consumer profiles and correlated 4m data points.

our production with a just-in-time approach. We produce in Germany in order to avoid long transports and fairly produce.

Ingredients and Formulation wise, we have been recognized for

We also source our packaging in Europe.

this with being nominated TOP 3 AI Startups for the German AI

Secondly, we formulate without using critically regarded

Award 2020. We are the first beauty company that has been

ingredients like Microbeans/Microplastics or nanoparticles. We

Green Label certified in December 2020 by CodeCheck (a

believe this will make a huge difference going forward with a

consumer scanning app that shows ingredients in a product).

growing impact. PAGE 045

"Using the means of technology can really make a difference when it comes to taking the guesswork out of skin care. In addition, we set the standard in the Clean beauty category for which there is no clearly defined standard yet. This ties hand in hand with sustainability aspects as consumption increases waste. With our approach of producing the right product for each customer we are able to significantly reduce the waste which is caused by mass production and conventional methods."

PAGE 046

What improvements do you want to see in your industry and how can you get others to follow your lead? Producing data-driven not only in skincare but across the beauty industry will be a game changer for avoiding overproduction and waste. We are building the data-based technology for this and hope to one day be able to license to others to allow for them to use the benefits of our tools. What drives you as an entrepreneur? I truly believe that development and production processes are going to greatly adjust within the next 5-10 years and the vertical integration of R&D in the value chain will be a key factor to success. The second point is the democratization of knowledge through technology which is something that thrills me and is just getting started in the beauty space. What makes a good leader? Good question. I think a good leader depends on the situation in which her/his leadership is required. During the pandemic a new type of leadership was necessary. In these “moments of truth” a good leader will not hide struggling or having imperfections but openly show them and talk about it, opening up about them and showing the vulnerability that makes us human. We do not need perfect role models, we need relatable authentic role models with morals and values that inspire us to believe that we can get through tough times. What's next for Ave+Edam? In 2018 we were one of the first players in the world using data and technology to produce better products and we can't wait to shape the industry. Skincare cosmetics has many other verticals that can also be optimized from the end customer's point of view... AVE+EDAM creates personal skincare as unique as you. Clean and ecologically made-to-order. Backed by science, made in Germany. Ave+Edam was founded by Dr. Franziska Leonhardt (high profile entrepreneur, investor, lawyer and blockchain enthusiast) and Professor Dominik L. Michels (scientist and tech expert focused on algorithms), (both are pictured above). AVE + EDAM is on a bold journey to create a new generation of skincare: personalized by advanced technology and powered by the cleanest, high-performance ingredients. Find out more about Ave+Edam: PAGE 047



PAGE 048


Matteo Lunelli is the President and CEO of Ferrari Winery,

He is 47 years old, married and has two children. He graduated

Italy’s leading producer of luxury sparkling wines, founded in

with honours in Economics at Bocconi University, Milan. He

Trento in 1902, and the President of Surgiva F.lli Lunelli S.p.A.,

developed his international experience while working for five

a producer of a light and exclusive mineral water with its

years at Goldman Sachs in Zurich, London and New York.

source in the Adamello National Park in Trentino. Strongly committed to promoting the Italian lifestyle, Matteo is Matteo is currently the CEO of the Lunelli group, an Italian

President of Fondazione Altagamma, which gathers together

beverage group which, along with Ferrari and Surgiva, includes

famous high-end Italian companies from various sectors in

the historic grappa brand Segnana, the Tenute Lunelli still

order to promote top-quality Italian industry and the culture of

wines (from Trentino, Tuscany and Umbria) and finally Bisol, a

excellence that supports it. He is passionate about art and from

historic brand for Prosecco Superiore representing the highest

2014 to 2019 he was Vice Chairman of MART, the Museum of

level of quality for wine production in Valdobbiadene territory.

Modern and Contemporary Art of Trento and Rovereto. In 2016

Matteo has received important awards such as the “2015

Matteo was also President of IWSC The International Wine and

Entrepreneur of the Year Award” in the Family Business

Spirit Competition. Furthermore he is also a member of the


board of the Arnaldo Pomodoro Foundation. PAGE 049


With an incredible heritage in motorsport, Formula 1® has been

Announced globally ahead of the start to the 2021 FIA

pioneering in its field, with over half a billion passionate fans

Formula 1 World Championship, the prestigious three year

supporting the world's best drivers and constructors.

partnership will see Ferrari Trento's award winning sparkling wine become the official toast of Formula 1®

An emblem of the "Italian Art of Living," Ferrari Trento has also

celebrations throughout 2021, and beyond.








international events for decades, with a Ferrari Trentodoc Formula 1® has appointed Ferrari Trento as its celebratory

Jeroboam bottle even making an appearance on a Formula 1®

drink partner, not only because it is one of the most-awarded

podium in the past. However, this year's return marks a special

producers of sparkling wines but also in recognition of its long

moment as Ferrari Trento introduces its world-class sparkling

and respected history.

wine at all Formula 1® Grands Prix, stepping onto the podium to play a part in one of the most iconic moments in sport.

Similar to Formula 1®, the Italian family-owned winery based in Trentino, in the Italian Alps, is a global leader in its field,

"We are very excited to announce this partnership with

crafting its luxury Trentodoc wines for over a century to

Formula 1® which is both an achievement and a starting point

become known as Italy's sparkling wine par excellence.

for us," declared Ferrari Trento's President and CEO, Matteo

PAGE 050

FERRARI TRENTO Lunelli. "It's an achievement because it demonstrates the renown that our wines enjoy internationally, thanks to our team that works tirelessly across the board. It's a starting point because we are just beginning this extraordinary adventure that will allow us to bring the Italian Art of Living to the celebrations of Formula 1®." "This collaboration is based on shared values, such as the pursuit of excellence in every detail, innovation and passion. It is a great source of pride for us at Ferrari Trento and, I believe, a testament to the global appreciation of Italian excellence," commented Simone Masè, General Manager of the Lunelli Group. The FIA Formula 1® World Championship welcomes Italy’s premium sparkling wine to the podium. Stefano Domenicali, President and CEO, Formula 1®, said: "We are thrilled to announce Ferrari Trento as an official Partner of Formula 1®. Celebrating success is in both our DNA and having Ferrari Trento at the heart of the sport's most iconic celebratory moment makes them such a natural partner for us. For more than a century, Ferrari Trento has been synonymous with Italian excellency, pouring their passion into creating fine

"Ferrari Trento at the heart of the

sparkling wines capable of elevating any moment, and we look

sport's most iconic celebratory moment

forward to working together to create and enhance our fan experience on and off the podium." About Ferrari Trento:

makes them such a natural partner for us. For more than a century, Ferrari

Founded in 1902 in Trento by Giulio Ferrari and since 1952 run

Trento has been synonymous with

by the Lunelli family, Ferrari is Italy's leading traditional

Italian excellency, pouring their passion

method winery and a symbol of the Italian Art of Living. All Ferrari labels are Trentodoc; bottle fermented sparkling wines


produced with Chardonnay and Pinot Noir grapes cultivated

capable of elevating any moment, and

with passion and respect following the principles of sustainable mountain viticulture in northern Italy's Trentino. Ferrari Trento was named 3 times "Sparkling Wine Producer of the Year" by The Champagne and Sparkling Wine World





we look forward to working together to create and enhance our fan experience on and off the podium."

Championships, the most important competition in the world dedicated only to bubbles. For more information please visit:

- Stefano Domenicali, President and CEO, Formula 1® PAGE 051

"Entrepreneurs easily lose customers once they lose connection with the trending issues in business. Entrepreneurs must be creative and modify their services and products to cover the current needs of the consumers. Being innovative helps businesses to learn about competition and come up with perfect approaches to surviving it."


ventures depending on the current trends. According to Elijah,

Veritas Global Protection. In his recent interview, he described

entrepreneurs easily lose customers once they lose connection

various things in business that entrepreneurs need to do. He

with the trending issues in business. He talks about being

talked in length about how he started small and expanded his

innovative where entrepreneurs must be creative and modify

ventures through strategic planning.

their services and products to cover the current needs of the consumers. He adds that being innovative helps businesses to

Norton heads one of the leading companies in insurance and

learn about competition and come up with perfect approaches

automotive financing throughout the United States of America.

to surviving it.

He describes his business as a major provider for various vehicle-related dealerships channelled through Canada, United

Elijah insists that a business must embrace innovation, as well

States, Chile, and the EU. According to Norton, innovation,

as, technology since these two cannot be separated.

favorable rates, and excellent services for both the clients and

Technology has enabled him and many other businesses to run

customers is the key to attracting more traffic. His commitment

their activities to meet the needs of their consumers. It is the

to the work and dedication while strategizing has helped him

technology that brings about innovative ideas that boost

get where he is today. In his exclusive interview, he has shared

operations and customer experience.

some of the approaches he has tested and that have brought exponential growth to his businesses. His goal is to empower

Norton says he started his call center company with only two

potential entrepreneurs who want to start their businesses.

employees. However, his startup has grown to a point where he

Elijah Norton believes that innovation is simply the way to go.

has employed more than 300 staff members. His team has

The guru has pointed out that entrepreneurs need to start their

greatly impacted his success, and the way he has been steadily

PAGE 052

Elijah insists that a business must embrace innovation, as well as, technology since these two cannot be separated. Technology has enabled him and many other businesses to run their activities to meet the needs of their consumers. It is the technology that brings about innovative ideas that boost operations and customer experience.

achieving his goals. To him, the team's effort is what matters in

Veritas Global

achieving those milestones in business. This is where hiring the

The predecessor of Veritas Global Protection was founded in

right employees comes in. The Veritas Global Protection

Overland Park, Kansas, in 2011 by Elijah Norton with just two

President advises entrepreneurs to hire at the right time. From

employees and a vision to disrupt and innovate an industry

his statement, one does not necessarily need to hire an

that the founder saw as being stale and lacking good service

employee when they do not need one or keep one that is

and innovative solutions. With this philosophy in mind, over


the next 8 years, Veritas has grown from its humble beginnings into a company that employs over 50 people and generates

All businesses experience setbacks at some point. However,

over $50,000,000 per year in annual revenue. Veritas has paid

many do not come back from this since they cannot handle

millions of dollars in claims and have serviced thousands of

these drawbacks. He says that he embraced the setbacks,

customers. In 2015, its offices were relocated from Overland

evaluated them, and found ways of overcoming them. He also

Park, Kansas, to Phoenix, Arizona, where it's corporate office is

points out that rejections and setbacks are part of

currently based. In 2019, Veritas relocated to a new state-of-

entrepreneurship. The only way to overcome them is by

the-art headquarters in midtown Phoenix.

accepting the challenge and finding innovative ways to come out from them. That means that one has to have solutions for

The key factor that has fueled the company's rapid growth is a

the issues that may emerge.

constant drive to innovate and create new and innovative plans and solutions for customers and clients. It is this

Success Doesn't Come Overnight

commitment and drive that has earned Veritas some of the

Norton explains that it takes time to enjoy great benefits. His

largest dealer groups and agencies in the country as partners.

company took him around three years before he could enjoy

Furthermore, an unparalleled commitment to innovation, as

the benefits. He, therefore, advises entrepreneurs to be patient

well as customer, dealer, and agent service, is what has given

and give their businesses ample time and space to grow and

it's partners the confidence to continue to sell it's products and

connect. Quitting is not the language. Business people must

expand their partnerships.

believe in their work and have solutions for the issues without giving up.

In 2019, Veritas decided to be a truly global company, and kicked off its international expansion efforts, expanding to

Elijah Norton says that without the customer, he would not be

Canada, Central America, and South America. In partnership

where he is now. He describes the customer as a significant

with European partner, WAGAS, Veritas has now entered the

asset and must be treated with transparency, respect, and

emerging Latin American market and prides itself on being

honesty. The entrepreneurs' intentions must be geared

able to bring Veritas' values and offer new, innovative solutions

towards meeting the needs of their consumers. They must, at

to what it believes is an underserved market. At Veritas, it's

all cost, avoid disappointing their customers. His daily goal is

mission and it's company slogan are the same: 'it is our goal to

to be one of the most innovative and focused entrepreneurs in

offer our customers and clients peace of mind'.

the world. He has built a company's whose competitive rates and great customer service assure potential clients of the best.

For more information, visit: PAGE 053



Over the past decade, there has been confusion among credible news outlets regarding the differences between drilling and fracking. This piece provides much needed clarity into a much-politicised and little-understood topic. Oil and gas developments always start with geoscientific prospects within an area of land believed to contain a

highly-experienced professionals. The drilling process reveals

significant enough volume of oil and/or natural gas to

whether or not the prospective area contains oil and natural gas.

provide economic benefits. Two primary processes must take place to access these resources: drilling and fracking.

On the other hand, fracking occurs after the well and hole are secured with casing and cement. Drilling and fracking cannot

Drilling is the process of putting a relatively small hole in

occur simultaneously. Fracking is the most critical step of the

the ground, then securing that hole with a steel pipe

completion process but cannot be enacted until other vital steps

surrounded by cement. This is done by using a drilling rig -

are carried out. First, the completions process calls for the casing

not to be confused with a 'fracking rig,' which doesn't

to be perforated with holes. To do this, a service company uses a

actually exist. The drilling rig has three primary

perforating gun on the end of a wireline tool-string. Once the tool

components: a derrick, a drill pipe, and a top drive. These

reaches the correct depth, an engineer in the control van activates

components work together in a circulatory effect to pump

the guns on the tool-string to create anywhere from 10 to 30 half-

fluid into the ground, then allow cuttings to rise to the

inch holes in the casing.

surface. Depending on the size of the wellbore, this process can take anywhere from just three days to up to a

After that has been completed, fracking crews pump water

month. Oil and Gas Companies must first be given a permit

carrying beach sand into the oil-bearing rocks through the created

to drill from regulatory agencies in the state before a

holes. More perforating holes are then shot into the casing up-hole

drilling location can be constructed and carried out by

from the first stage and a composite plug is also set to ensure there

PAGE 054

"An Oil and Gas Company cannot frac a well that has not first been drilled—the drilling is the starter, and fracking is the closer. Knowing the differences between drilling and fracking can help individuals to better understand oil and gas processes occurring in their state or other relevant communities."

is a physical barrier between stages. Modern wellbores are

One of the leading concerns about fracking is groundwater

typically up to 2 miles in length and can be completed with 50

protection. However, freshwater close to the surface is

stages of fracking. Fracking and drilling are both vital steps to

protected by thousands of feet of rock, still pipe, and cement.

extract oil and natural gas. However, they are not the same.

It is very unlikely for this water to be contaminated, and if it is,

False reporting has identified fracking rigs as drilling rigs, and

the water can still be purified. Freshwater is never destroyed

it's crucial to be able to spot the difference. An Oil and Gas

during fracking, and numerous precautions are taken so that

Company cannot frac a well that has not first been drilled—the

freshwater is not disturbed in the first place. Another common

drilling is the starter, and fracking is the closer. Knowing the

objection to fracking is that it causes earthquakes. It's

differences between drilling and fracking can help individuals

important to remember that while minor earthquakes might

to better understand oil and gas processes occurring in their

take place, they are of very low magnitude and can't produce

state or other relevant communities.

damage to existing structures. Fracking lights up cities, powers cars to stay on the road, and puts food on the table for

Fracking is largely misunderstood and overcomplicated by

thousands of hard-working men and women and their families

society and the media. However, fracking can be easily

across the United States.

explained and shouldn't trigger emotions of anxiety. The term "fracking" has taken on negative connotations. However, this

Adam Ferrari is the founder of the mineral acquisitions

negativity is mostly misguided. Chemicals used in houses and

company Ferrari Energy. He is a chemical engineer by degree

apartments for everyday cleaning activities are more

and is an accomplished petroleum engineer by profession. He

dangerous and toxic than chemicals used in fracking.

also has experience in the financial sector through his work at an investment banking firm. Under his leadership, his

The process of hydraulic fracturing has been around for over

company has supported numerous charitable organizations

100 years. Geologists discovered that rocks were porous deep

including St. Jude Children's Hospital, Freedom Service Dogs,

within the earth (up to 30,000 ft) and that natural gas could be

Denver Rescue Mission, Coats for Colorado, and Next Steps of

pulled from those porous spaces safely. Almost all rocks have

Chicago. Adam Ferrari was born and raised in the south

pores. For example, with close inspection of a granite

suburbs of Chicago, IL. He is the grandson of an Italian

countertop, one notices that even kitchen counters have pores

immigrant coal miner who worked in the mines of Coal City, IL.

that could be widened with the application of high-pressure liquid.

For more information, visit: PAGE 055


By now, it's easy to see that there are few aspects of life

#2. Credit and Debt

that the COVID-19 global pandemic has not changed. It

As tens of millions of people filed for unemployment in the

becomes more clear as the days and months pass that the

U.S., more than 100 million jobs were lost in India alone; it

world is unlikely to return to the pre-pandemic "normal."

became evident that global economies were suffering. As people worldwide struggled to stay financially afloat, credit

Written by Waneta Jaikarran, E1 Asset Management.

cards became lifelines. It wasn't just individuals who were forced to depend on credit, however, there has also been a

#1. Easier Money Than Ever

surge in corporate debt levels around the world as COVID

We saw central banks plunging back into printing money

brought a record $1 trillion of new global corporate debt in

during the global pandemic while interest rates hit record

2020 as revenues plunged in various industries because of

lows. We soon saw some of the easiest financial conditions in

lockdowns, travel restrictions and consumer caution.

history, which unleashed a craze of speculative investments, leaving analysts concerned about moral hazards ahead. These

#3. Work-From-Home Economy

new central bank policies will be difficult to reverse, especially

Stay-at-home orders forced the world to shift to a work-from-

if labor markets stay fractured. History has shown pandemic

home model. The global economy is now adapting to a WFH

depressed interest rates stay that way for a long time.

model as it becomes more apparent that WFH is not going

PAGE 056

"The pandemic's impact has only accelerated many trends that were already underway in the global economy."

#6. Virus Screening and Testing Investments Major corporations have already started investing in virus screening and testing, and this will continue, likely in perpetuity. Virus screening will likely become a routine part of life, similar to how airport security became routine after the September 11, 2001 terror attacks. Companies must make an

anywhere anytime soon. In fact, 65 percent of survey

investment in the infrastructure necessary for detecting viral

respondents report a desire to work from home full-time post-

outbreaks. Investments like this can protect economies in case

pandemic. We also saw a lot of economies adapting their own

we find out that COVID-19 immunity is temporary.

versions of Germany's Kurzarbeit, or short work subsidy program. This policy allows workers to stay employed at

#7. E-Commerce Over Everything

reduced hours and pay while the government compensates for

During the lockdown orders and quarantine, the world

some shortfalls in wages. These policies allow workers and

depended on eCommerce more than ever as worldwide e-

employers to continue their match, better preparing the

commerce sales approach the $5 trillion mark. Statistics show

economy for a quick recovery. We didn't just shift to working

that retail eCommerce sales grew 27.6 percent in 2020 after

from home, however. We shifted to doing everything from

being projected to decline 16.5 percent mid-pandemic. From

home including exercising. We also saw a spike in digital

ordering takeout online, hand sanitizer and toilet paper on

transactions, like Venmo, PayPal, and Apple Pay as people

Amazon, or a new pair of pajamas or something to keep the

could no longer make payments in person due to restrictions.

kids entertained, Ecommerce was there when brick and mortar

These two changes can lead to bigger things for cryptos.

shops were forced to close, either temporarily for lockdowns and quarantines or permanently. Even after restrictions are

#4. Stock Market Volatility

lifted, most consumers will continue their online spending

During the pandemic, the global stock markets suffered

shift. A survey found 26 percent of consumers plan to shop

dramatic falls with the Dow Jones reported its largest-ever

more online at non-grocery retailers once the pandemic ends.

single-day fall of almost 3,000 points on March 16, 2020— beating its previous record of 2,300 points that was set only

#8 A De-Globalized Economy

four days earlier. The pandemic also had a devastating impact

Pre-COVID, the world was getting smaller with globalization.

on many employees' retirement plans, whether they lost their

COVID-19 stopped that in its tracks and shifted to de-

jobs and employer-sponsored 401K accounts or were victims

globalization and a focus on local goods. As economic

of pay cuts that limit employee's abilities to contribute to

difficulties mount, we are seeing a boom in nationalism and

retirement plans. We have also seen employers reduce or

"my nation first" politics that are pushing companies to

eliminate their matching contribution.

localize business operations that favor national and regional supply chains.

#5. Rise of the Robots As the global pandemic triggered new concerns about face-to-

#9. A Green Economy

face contact in industries where social distancing may be

Pre-pandemic interest in green economies was reserved

difficult, for example, retail and hospitality, robots may be the

mostly for environmentalists. But when COVID hit, and we saw

answer. Robots don't have to wear masks, they can be easily

planes grounded and historically low traffic levels from people

disinfected, and, best of all, they don't get sick. What's more,

staying home, air quality improved in many cities and water

research suggests that automation often gains ground when

pollution in different parts of the world was reduced. This led

there is a recession. During the pandemic, we saw companies

many major governments from California to the U.K. to pledge

speed up work on machines that can check guests in to hotels,

to ban the sale of new gasoline and diesel cars by the year

collect fees at toll booths and even pass out hand sanitizer in

2035. This will undoubtedly shift car manufacturers to focus on

hospitals. These innovations will make economies more

electric cars, and we will see investors mimic that shift and

productive. But, on the downside, these innovations will also

turn to green energy. Joe Biden has also rejoined the Paris

take jobs away from humans.

Climate Agreement, renewing the world's environment focus. PAGE 057


HOW TO END COVID-19 IN 2022 The Rockefeller Foundation has offered a new roadmap for financing the end of the Covid-19 pandemic by the end of 2022 and kick-starting a just and sustainable global recovery. An Action Plan for Financing Global Vaccination and Sustainable Growth issues a call to action to leverage $44 billion in special drawing rights (SDRs) through the International Monetary Fund (IMF) in order to achieve a 70% vaccination rate in low- and middle-income countries (LMICs)

$44 billion is needed to bridge the financing gap and end the

by the end of 2022. These special drawing rights would be a

pandemic in the next 20 months. The fact is that, as of the end

part of a broader issuance of $650 billion in SDRs to jump start

of March 2021, high- and upper-middle-income countries

a more inclusive, sustainable recovery in LMICs at no additional

accounted for an estimated 86% of Covid-19 shots

cost to wealthy nations, which have spent heavily on their own

administered worldwide.

recoveries. The price of achieving 70% vaccination among lower- and The Foundation's financing roadmap calls for this new

middle-income countries by the end of 2022 is estimated to be

allocation to be finalized and distributed as swiftly as possible.

$44 billion, considering costs of the vaccine and the logistics

Arguing that without it, the pandemic will rage on in these

and staffing to vaccinate these populations. The roadmap

countries, giving rise to variants and supply chain disruptions

notes even some additional donor commitments would be

that threaten efforts to defeat the virus in every country. The

unlikely to cover these costs in the short term. At the same

roadmap also cites the need for a re-allocation of no less than

time, a dozen of the world's Covid-19 vaccine manufacturers,

$100 billion in wealthy countries' SDRs to further support

collectively, have the facilities to produce up to 12 billion

pandemic response and recovery in LMICs with relatively low

doses in 2021 alone.

cost to donors. "Right now, the supply side of a global vaccination effort of this "At a moment when countries are facing populism and vaccine

kind is projected to be ahead of the operational and financing

nationalism, this plan provides initial proposals on financing

side," said Dr. Rick Bright, SVP of Pandemic Response and

options to end the pandemic in 20 months and requires

Prevention at The Rockefeller Foundation. "We know how to

minimal additional dollars from individual nations," said Dr.

stop this virus, but the funding behind current global

Rajiv J. Shah, President of The Rockefeller Foundation.

vaccination plans and the commitment required to drive

"Leveraging $44 billion in special drawing rights through the

supply and vaccine administration are simply not enough to

IMF can fund the vaccination of up to 70% of developing

get the vaccine into the arms of the majority of the world's

countries' populations and stop the pandemic everywhere, for

population – and as the virus continues to spread unchecked,

all of us."

it's likely that even more dangerous variants will emerge."

PAGE 058

"At a moment when countries are facing populism and vaccine nationalism, this plan provides initial proposals on financing options to end the pandemic in 20 months and requires minimal additional dollars from individual nations." - Dr. Rajiv J. Shah, President of The Rockefeller Foundation "We know how to stop this virus, but the funding behind current global vaccination plans and the commitment required to drive supply and vaccine administration are simply not enough to get the vaccine into the arms of the majority of the world's population." - Dr. Rick Bright, SVP of Pandemic Response and Prevention at The Rockefeller Foundation

At the same time, the pandemic is expected to push as many as 163 million into extreme poverty by the end of 2021 as the risks associated with climate change continue to grow, including droughts, fires, and other extreme events. Billions of people are currently held back because of a lack of access to safe, reliable, and affordable electricity, and even though solar and wind energy generation doubled during the last five years and now make up about one-tenth of global electricity generation, the use of coal only fell by 1% from 2015-2020 in real terms. As part of that recovery, investments should speed the transition to cleaner forms of energy that will create jobs and stimulate a more sustainable recovery. Unfortunately, only 2.5% of total spending currently announced as a part of recovery packages is expected to enhance sustainability. CO2 emissions are also starting to rebound aggressively as some economies recover. A new SDR issuance should set the stage

In addition to bridging the critical financing gap, successfully

for a clean and equitable recovery that unlocks access to the

utilizing special drawing rights to ensure equitable access to

modern economy.

Covid-19 vaccines globally can pave the way for future creative use of SDRs.

As of the publication of this roadmap, IMF Executive Directors have conveyed broad support among Fund members to move

$650 billion to kick-start a sustainable and just global

towards agreement of a $650 billion allocation of SDRs. A


formal proposal is expected to move forward in the coming

The IMF projects that the pandemic will strip $11 trillion of


global economic output by the end of this year. The roadmap provides a financing plan to help achieve two key "The surest, easiest, and most obvious way to contain the

goals in The Rockefeller Foundation's landmark billion-dollar

pandemic and jump start a global recovery is through a new

commitment announced in October 2020: end the Covid-19

issuance of special drawing rights by the IMF, and to direct a

pandemic and drive a more inclusive, sustainable global

substantial portion of the new SDRs towards vaccine

recovery. In the coming months, it will release a series of

production and deployment," said Jeffrey Sachs, University

detailed plans to revitalize global growth by deploying a larger,

Professor and Director of the Center for Sustainable

multilateral financing effort focused on equity, sustainability,

Development at Columbia University and President of the

and climate.

United Nations Sustainable Development Solutions Network. The Rockefeller Foundation advances new frontiers of An allocation of $650 billion worth of special drawing rights,

science, data, and innovation to solve global challenges related

from which the $44 billion for vaccination could be drawn,

to health, food, power, and economic mobility. As a science-

would also provide an immediate injection of balance-sheet

driven philanthropy focused on building collaborative

liquidity for the poorest countries, which have had limited to

relationships with partners and grantees, The Rockefeller

no ability to provide domestic fiscal support during the worst of

Foundation seeks to inspire and foster large-scale human

the pandemic. This would automatically yield almost $23

impact that promotes the well-being of humanity throughout

billion for the Sub-Saharan Africa region alone, bolstering

the world by identifying and accelerating breakthrough

reserves, improving overall credit worthiness, and freeing up

solutions, ideas, and conversations.

additional funding for critically needed domestic spending for the region's 46 countries.

For more information, visit: PAGE 059


PAGE 060


Two years ago, Wang Pu, Professor at Faculty of Materials and

"Self-reliance and self-improvement in science and

Manufacturing, Beijing University of Technology, suggested

technology": The basic logic is the prosperity of science.

that it is crucial to own core technologies, materials and

Wang kept emphasizing, "Do not undertake tough tasks

crafts. With the idea of "self-reliance and self-improvement in

unless you have necessary skills. In the long run, we can only

science and technology" promoted, Wang reaffirmed the

claim that we have a spot in the modern science system if

direction of his efforts and became even more energetic.

basic theories, original concepts and technologies are to be greatly developed in China."

"In order to deeply integrate into the global innovation network, we need to generate real self-confidence in science

Guo also expressed his views on the essence of "self-reliance

and technology based on self-reliance and self-improvement

and self-improvement in science and technology": Only by

in science and technology. Thus, China can greatly contribute

taking the prosperity of science as the underlying logic can we

"eastern wisdom" to the global challenges."

achieve self-reliance. He further explained: "Besides, we ought to encourage some market players to take the lead in

Many experts we interviewed in academia and industry


echoed his thoughts.

innovative factors of production such as human resources and data





medium-to-high-end development,






"Changes unseen in over a century": Is international

enthusiasm and creativity of scientific and technological

cooperation still okay?

experts to unleash the vitality of innovation. With this essence,

The idea of "removing international industrial supply chains

self-reliance and self-improvement in science and technology

from China" has been spreading overseas. "Some foreign

should become the strategic focus of our country in the

media have been talking about 'China Threat Theory'." Wang and his peers do not deny the challenges China now faces. Guo Tiecheng, scientific and technological strategy expert and Vice President of Institute of Scientific and Technical

coming period." Digital economy: a new innovation arena Recently, China has been focusing on the "digital economy". As to the role of data in empowering high-quality

Information of China, gave his analysis:

development, Xu Wei, who is the Associate Professor at

"Although the challenges are tough and the suppression is

Tsinghua University, highly praised China for taking the lead in

frequent, the opportunity of cooperation in science and technology between China and other countries is being enlarged and there is much room for manoeuvre for China's strategies." Guo noted. As China's ability of innovation is improved, the country has an advantage in rich talent pool and an economy of a large quantity and a complete range, etc. The cooperation with other countries can be full-scale or gradient depending on how the counterpart performs in the

Institute for Interdisciplinary Information Sciences of putting forward "data as a factor of production". It is not easy to manage data elements, especially in data circulation, where data providers, users and even regulators are faced with high risks. However, China has practiced exploring solutions to problems at the technical level. A solution based on the underlying theoretical innovation of Academician Yao Qizhi's "multi-party computing (MPC)", which can achieve the idea that "data is available, invisible,

relative field. Guo suggested, "As long as we keep stable


strategies and firmly stick to innovation development and

transformed by the technology enterprise Hua Kong Tsingjiao,

reform and opening up, the influence of the restrictions

with Xu Wei as the chief scientist, to accelerate its application

caused by 'partly decoupling' will be limited and no

in practical scenarios such as the circulation and integration

subversive effect will take place."

of data elements.






PAGE 061


Practice always steps ahead: new forms and features have emerged in international cooperation Guo offered his analysis, "As China gradually integrates into the global innovation network, China will be more inclined






governance in the future. Apart from traditional national and international projects and international cooperation on major scientific engineering devices, more




modes, such as off-shore innovation, transnational technology platform, open-source ecosystem and scientific volunteer organizations without borders, display a flexible and efficient global innovation network. "In terms of further opening up, it is possible for China to







procurement fund' to carry out emerging procurement such as innovative customized procurement and precommercial






suggested. Aiming to solve problems: Confident but not arrogant Wang told Science and Technology Daily reporter, "Academic papers are only a basic tool of academic communication, and only partly represent the achievements innovation.

of The








achievements of scientific research should be whether they take the lead in the frontier of scientific development or solve actual scientific or technological problems." Xu also pointed out that many investors or users of new technologies always ask him about against which the "multi-party computation" can be benchmarked. He suggested, "China is no longer a "me-too" follower in terms of innovation. We should believe in and support China's innovative edge in emerging industries, which our scientists have developed and maintained. " Written by Fang Linlin & Zhang Jiaxin. China Science and Technology Daily Website: PAGE 063


Phone systems change every ten years. 5G communication

Far better than 5G

is now rolling out worldwide. It is now time to plan 6G

5G serves far more than the needs of mobile phones or even

communications for 2030!

personal electronics in general. This will be even more true of 6G, with thing-to-thing communication possibly being more

The race is on

important than human communication. There are more things

In fact, work began in earnest on 6G communications in 2020

than people in the world! IDTechEx is well positioned to

with over one billion dollars committed and a Chinese satellite

project the journey to 6G. The experts at IDTechEx focus on the

sent up to experiment on the possibilities. Finland, Korea, and

technology challenges and innovations in 5G.

China are particularly active in researching the terahertz electronics that will be at the heart of 6G, but there is excellent

The future of everything?

work in India and elsewhere. Backing Finland and its partners

At a minimum, the basic specifications will embrace the needs

are over $350 million of new European Union research grants,

of sensing, positioning, edge computing, highest definition

so this is serious. Although little is decided – not even the

imaging, and yes, communication. To a human, the 6G

frequency – much can be said about the extremely ambitious

response time will appear to be instant. For the first time,

6G objectives and challenges. This article gives the IDTechEx

there will be no cell-to-cell handover for mobile devices. No

appraisal of 6G communications 2021-2041.

more suffering the loss of service at cell-to-cell handover.

PAGE 064

"The world tends to solve its problems with less infrastructure. For example, no more telephone exchanges or parking meters. 6G runs counter to this because it needs a huge amount of infrastructure... They say 6G is the future of mixed and virtual reality, medical imaging, and robot vehicles but let us consider that last one. Tesla develops autonomous vehicles that work without mapping or connectivity. It does not need 6G for that."

Massive improvements

Problems that are opportunities include:

To serve the very ambitious 6G objectives, six parameters are

Terahertz waves (THz) are located between microwaves

the main focus:

and infrared in the light frequency spectrum, but due to

First truly 3D coverage and ubiquity. 10k meters above, in

their low energy, scientists have been unable to harness

space, underwater.

their potential.

Data rate over 100 Gbps, X100 capacity.

Front end and modem chips for the higher frequencies. In

Accommodates edge devices with no power, low power,

contention are GaAs, GaN, InP, SiGe, fully depleted silicon

low cost.

on insulator (FD-SOI) CMOS.

Always low latency/ speed of response <1ms.

Fronthaul/ backhaul: High-capacity connectivity and high-

Reliability 99.99999%. Secure, private, safe, resilient.

altitude solar drones aloft for 5 years on sunshine alone.

Massive connectivity 10M devices/ sq. km.

China, Germany/ France, the UK, and the USA have experimental ones aloft already for weeks not 5 years.

Leaping into the "Terahertz Gap"

Some will be unmanned airships, the leading one

Key parameters of 6G will be at least ten times better than 5G,

ThalesAlenia Stratobus of France/Italy rolls to follow the

largely because the frequency will be at least ten times higher.

sun with its topside solar fabric, launching in 2021. Also

That means in the unallotted terahertz band of 275GHz to

needed are the tens of thousands of low earth orbit LEO

10THz, also known as far infrared. This is the Wild West

satellites being deployed by the Europeans and SpaceX in

cowboy territory of physics, where few components exist and

the USA. None of these aircraft and satellites are dedicated

signals generated are weak as yet. They call it the "Terahertz

exclusively to 6G, but they are essential to 6G.

Gap". For this reason, initial experiments are often taking

Heterogeneous hardware restraints on the complex

place at the easier end - 100-300GHz. The FCC has proposed

integration into a single platform.

formalizing this "experimenter's play area" in some bands

Edge-of-network device capability to realize the benefits.

between 116 and 246GHz. 6G rollout may, like 5G, start at a

Complex resource management of 3D networks.

relatively easy frequency (275GHz?) and later migrate to a

Spectrum and interference management.

challenging higher frequency (1THz) for most benefits. (5G

THz atmospheric absorption.

started at a few GHz and is migrating to tens of GHz). That

THz beam management.

upper THz frequency is unlikely to be higher than 1THz

Physical layer security.

because, after that, atmospheric attenuation of the beam

THz modeling.

reaches severe levels, and components become challenging.

Cost control.

For very near and very far

A bridge too far?

THz frequencies will be used at local level and between

There are counter-arguments to all this 6G enthusiasm. Some

satellites, the rest being Free Space Optical (FSO) in most

say 5G is proving so expensive it may never be fully deployed.

cases because laying fiber optics will be too expensive or

They suggest that those needing more will get it from a higher

impractical. There may be C band GHz long-distance links too.

frequency version of 5G with no more standards needed. PAGE 065


IDTechEx notes that 6G cannot happen without something that does not exist and may never be affordable. It is needed because THz beams are narrow, weak, and do not go round corners. Almost anything stops them, so you need smart surfaces even in your private house to provide access everywhere. There are many names for these smart surfaces. "Hypersurfaces", "Intelligent Reflective Surfaces IRS", "Software-programmable metasurfaces SPM". They consist of active THz components and metamaterials in arrays of separatelyprogrammable "tiles". These must redirect, amplify, collimate, polarise, and otherwise manipulate those THz beams. More criticism The world tends to solve its problems with less infrastructure. For example, no more telephone exchanges or parking meters. 6G runs counter to this because it needs a huge amount of infrastructure. They say 6G will at last permit billions of things-cooperating-with-things, all directly connected to the internet. This is the basic concept of the Internet of Things. Well maybe. They say 6G is the future of mixed and virtual reality, medical imaging, and robot vehicles but let us consider that last one. Tesla develops autonomous vehicles that work without mapping or connectivity. It does not need 6G for that. Can we forecast anything yet? So how do we forecast at this very early stage? IDTechEx suggests that, for mobile phones, you take the IDTechEx 5G forecast and move the dates forward by eleven years. The overlap of 5G and 6G functionality will be considerable – at least seven years. New opportunities for materials suppliers Materials that will be widespread in 6G include graphene and metamaterials (supercapacitors, heat leveling, HEMT transistors, antennas, hypersurfaces) and many different 3-5 compounds (HEMT transistors, THz diodes, substrates, energy harvesting, solar aircraft). Roadmap 2021-2041 For more information on this topic, please read the in-depth IDTechEx report: About IDTechEx IDTechEx guides your strategic business decisions through its Research, Subscription and Consultancy products, helping you profit from emerging technologies. PAGE 066




What is open data and why it’s important for business?

is utilized by businesses, it can be a key driver for new

Open Data is defined as ‘data or content that anyone is free to

innovations. For example, many startups are dependent on

use, reuse and redistribute’. For example, open data has been

someone else’s business data and those start-ups don’t exist if

used by Governments as an access point for all public data

they can’t get access to those kinds of resources.

whereby they have been able to increase transparency and to provide development opportunities for third parties.

How can businesses use open data? Especially, public companies can use open data to add more

Unlike the public sector, businesses have been more

transparency, which creates goodwill for the company and

concerned to open their data for the public due to protecting

possibly can bring more investors. Corporations can generate

commercial value of their data. There are many possibilities

new business opportunities with open data, for example, when

and opportunities to capitalise with open data, so in the future

opening data for the public, corporations can attract new

businesses have to be more transparent and have courage to

talents to develop new business models or products. Open

use their data in different ways.

data can also be used for collaboration with different stakeholders. Businesses can open their data with different

The common belief is that open data doesn’t bring any value

parties and generate new knowledge that can be utilized in

because it’s free and anyone can access it. In fact, if open data

many different ways. With new knowledge, businesses have

PAGE 068

"Corporations can generate new business opportunities with open data, for example, when opening data for the general public, corporations can attract new talents to develop new business models or products. Open data can also be used for collaboration with different stakeholders." "WhereOS is an innovation platform, which helps you to use data from any data source, such as datalakes, data warehouses, databases, real-time IoT platforms and devices."

opportunities to create new products or services that can be extremely profitable for the company. What’s our role in data utilization? At WhereOS, we are helping our corporate clients to open their data for startups through our own data innovation platform. Data can be opened easily for internal developers and 3rd party start-ups to innovate through challenge competitions. Participants of the competition can get funding for implementing their idea in a real business






participants can establish a long co-operation relationship with our clients. What is WhereOS innovation platform? WhereOS is an innovation platform, which helps you to use data from any data source, such as datalakes, data warehouses, databases, real-time IoT platforms and devices. WhereOS helps you to create AI solutions, APIs and applications using the data, and turning your data into something valuable. JP Partanen Chief Data Scientist, WhereOS PAGE 069

In spite of a highly unusual last 12 months, the security industry's constant transformation has not stopped. Several significant shifts in the use of technology are even accelerating – for example the increase of multi-perception technologies,


the convergence of security systems, the popularity of artificial intelligence, and the rise of cloud solutions. These changes are expanding and reshaping the scope of the

Employees are avoiding unnecessary physical contact with

security industry, from keeping people and assets safe to

shared hardware in this tense era, accelerating the touchless

creating more secure, efficient and intelligent environments.

access control system trend we have seen in the market. Numerous modes of touchless verification – face recognition,

Looking ahead at the rest of 2021, we have high hopes, and

palmprint recognition, NFC and QR codes – are being heavily

Hikvision would like to share some encouraging ideas and


thoughts here regarding key trends that may affect the security industry in both the short- and long-term.

Multi-dimensional perception For a long time, capturing visual images was the core and only

Intelligent video technology helping during the pandemic

perception capability for video security systems. But with the

In the face of the COVID-19 pandemic, businesses are

development and application of sensing technologies, more

prioritizing finding ways to resume operations safely.


Intelligent video technology has shown great potential to help

integrated security devices and systems that employ multiple

companies keep their employees and customers safe while

sensors are becoming possible. Now, more perception

getting back to work. Powered by AI, security cameras monitor

capabilities, such as radar detection, multispectral imagery,

densely populated locations to ensure employees follow vital

humidity and temperature measurement, and gas pressure

safety precautions – including social distancing, mask wearing

detection, are being integrated with video cameras and

and flow control – and provide initial temperature screenings.

systems. This integration extends perception capabilities of

PAGE 070






these video cameras and systems, and widens their

measures heat – or thermal radiation – to generate images

applications by enabling the collection and use of multi-

from their field of view. With thermal imaging, the rendered

dimensional information. For example, a promising approach

image is far less affected by even the most light-obscuring of

right now integrates cameras with centimeter- and millimeter-

these conditions.

wave radar technology, which can extend perception beyond the visual range to object detection and movement tracking

5G technology for UHD and wireless video security

up to and over 100 meters in the distance. Multispectral

5G technology may bring great changes to the security

imagery is another good approach for cameras to perceive

industry. 5G's greater bandwidth and lower latency makes the

information from the non-visible light spectrum. For instance,

regular transmission of high quality images possible, and, with

innovative ultraviolet (UV) detection boosts the perception

the widespread adoption of ultra-high-definition (UHD)

capabilities of cameras as far as even capturing invisible

cameras, could bring new opportunities for video security.

electric arc phenomena; this technology finds a key


application in safety-checks at ageing power grids. Multi-

technology will revolutionize the currently-wired video

dimensional perception capabilities will play a fundamental

security market. In the forthcoming 5G networks, wireless

role in taking the video security industry to the next level, and

cameras will proliferate, and more edge devices will be

we constantly see growing numbers of integrated security

connected in remote locations. This will also facilitate wide

devices and systems with multiple sensors.

and fast deployment of AI applications in edge devices.

Visibility – Any time, any condition

Convergence of multiple security systems

Users have come to expect uninterrupted performance from

We operate in an industry where users expect comprehensive

their video cameras, regardless of season, the weather, and

solutions. The concept of systems working seamlessly

certainly the time of day. It's vital to have cameras that can

together has long been desired by the vast majority of security

respond effectively to capture clear images, no matter what

professionals. The benefits of converging multiple security

time of day or night or how bad the weather is. Nowadays, low

systems – including video, access control, alarm, fire prevent

light imaging technology that provides colorful images in dark

and emergency management – into a unified platform are

environments and at night is becoming popular in the security

manifold, with efficiency and cost-effectiveness the most

industry, and customers have shown a preference toward

obvious. For example, when an alarm goes off, an integrated

cameras with color imaging 24/7. More front-end cameras are

system automatically links that alert to the output of the

now equipped with low light imaging technology to make sure

nearest camera, so the whole situation can be easily witnessed

they can "see" and reproduce image color both day and night.

from the monitoring center. This translates to a considerable

And in other extreme conditions such as heavy rain, snow, fog

reduction in time and effort, and most importantly, costs.

or smog, how do cameras ensure visibility? Industry

Savings in workforce, installer time, separate maintenance

professionals are tending to choose thermal imaging that

costs, separate software licenses, etc., all add up to create an






PAGE 071


attractive package for customers. What's more, convergence makes security solutions scale. Existing infrastructure will meet and manage future needs on the same central platform. Digital transformation enabled by video security systems Aside from security and protection, the added value video security systems offer has expanded to assist enterprise-level businesses in their digital transformation process and gain insights into development opportunities. Empowered by AI analytics, today's smart video security solutions are designed to improve automation and operational efficiency in various vertical markets, including traffic, retail, manufacturing, building, education, and more. Retailers, for instance, better understand foot traffic in their stores and optimize their merchandising strategies with help of smart video solutions. These solutions have been designed with digital dashboards to display data and information that come from the integrated in-house enterprise information systems. Operators can use these systems to get real-time status updates to help them make the best decisions for their business. The digital transformation trend in many enterprises presents huge opportunities for security companies to expand their scope and play an important part in the future of an intelligent world. Accelerated cloud-based security solutions The "moving-to-the-cloud" trend for businesses of all sizes accelerated across the security industry in 2020. From small business markets to enterprise level, more and more businesses today are leveraging costeffective cloud services to extend the flexibility of their operations, deployment and management. Cloud-based security systems – which bring together security, networking, storage, analytics and management – are making deployment much easier since there is no need for local servers and software. This saves a significant amount of time and costs, while extending or reducing their security systems. Through a cloudhosting infrastructure, these solutions also benefit customers with remote operations and maintenance, quickly alerting them to key security events and allowing them to keep up with the latest firmware versions, upgrades, and service. Increased edge computing to put AI everywhere Increasingly powerful edge computing has become available for security cameras now, and we continually see more intelligent algorithms finding wider applications. This makes us believe edge computing stands a good chance of "putting AI everywhere." Automatic number plate recognition PAGE 072

Hikvision is a world leading IoT solution provider with video as its core competency. Hikvision has over 40,000 employees, over 19,000 of which are R&D engineers. The company invests over 9% of its annual sales revenue into R&D for continued product innovation. Hikvision has a complete, multi-level R&D system that covers every operation, from research to design, development, testing, technical support, and service. Centered at its Hangzhou headquarters, the R&D teams operate globally, including R&D centers in Montreal, Canada and London, as well as eight cities in China.

(ANPR), automated event alert, people counting, heat

Emphasis on cybersecurity and data privacy

mapping, illegal parking detection, and hard hat detection, as

Cybersecurity and data privacy protection has been a

well as a number of other AI applications, are becoming

challenge for the security industry since the moment the first

popular in the security market. With increased edge

security device was connected to the internet. Driven by the

computing and optimized AI algorithms, it will become normal

uptick in cloud-based solutions and a number of innovative

to see security cameras shoulder more intelligent tasks in the

technologies, such as IoT, big data, 5G, and AI, millions of

near future to help improve security in local communities and

security devices and systems now are joining this connected

efficiency of data systems.

network. Protecting security devices and systems from cyberattacks and establishing data privacy are more important

Open AI application ecosystems

issues than ever. Cybersecurity will continue to be a concern

With AI applications finding use in many new fields, market

for the industry throughout every step of data processing,

requirements for AI algorithms are becoming more diversified

from generation, transmission, and storage, to data

and the demand for customization is also increasing. We have

applications and finally deletion. "Zero Trust" has been a

seen more collaboration across the industry and new

popular concept in the cybersecurity field, and this can be an

ecosystems to satisfy various needs of the market. Several

inspiring idea for security companies to build higher-level

security manufactures have launched programs to keep their

cybersecurity standards with the stance of "never trust, always

edge devices open to third-party AI applications. This brings a

verify." Time will tell.

greater variety of intelligent functionality, while development partners also benefit from the openness. Providing open AI

About Hikvision

training platforms for customers to directly create and train

Hikvision is a world leading IoT solution provider with video as

their own algorithms is a fairly common practice in other

its core competency. Featuring an extensive and highly skilled

industries and is now emerging in the physical security field.

R&D workforce, Hikvision manufactures a full suite of

Customers have a deeper understanding about their own

comprehensive products and solutions for a broad range of

businesses, and it will be more efficient and effective for them

vertical markets.

with easy-to-use open-AI training platforms to develop their own algorithms based on their data and specific security and

To find out more or to discover Hikvision's insights, please visit

business needs.

our Hikvision Blog: PAGE 073


Entrepreneur, Philanthropist & Chairman of Nigerian Fintech firm Innovate1Pay, Mahmood Ahmadu, shares leadership lessons and fintech trends.

Entrepreneur, Philanthropist and Chairman of Nigerian Fintech

forensic attention to the details of business models, and

firm Innovate1Pay, Mahmood Ahmadu has shared his vision

tighter cost controls than before the pandemic. Under

for fintech, as businesses reopen in the new normal. Drawing

immense financial pressure, and few available options,

on the pragmatic leadership required in a highly disruptive

businesses realized the importance of collaborative support,

pandemic, and the positive impact of Fintech during the crisis,

from partners and suppliers, as well as the true value of the

Mahmood Ahmadu believes that building on these lessons will

human capital within their organizations and the goodwill of

be crucial for economic revival.

their customer base.”

Mr. Ahmadu is calling on business leaders to contextualize

“Managing businesses remotely has reinforced the value of

their strategies, in light of the lessons learnt from the

innovation, empowering decision makers at all levels of an

disruption due to the ongoing COVID-19 pandemic.

organization, and the transformative power of emerging technologies.”

Widely acknowledged as one of the leading African entrepreneurs - and recipient of the Forbes Africa Award and

As one of Africa’s leading Fintech firms and payment

Euro-knowledge Award in 2020, for his philanthropy –

platforms, Innovate1Pay played a crucial role in ensuring that

Mahmood Ahmadu emphasised the importance of people-

the impact of the lockdowns due to COVID-19, among the large

centric leadership, and the financial inclusion enabled by

segment of Africa’s population as yet unreached by traditional

Fintech, as key elements for an optimal economic recovery.

banking, was somewhat limited through the implementation of digital alternatives.

“2020 tested most business models severely. Leaders have had to rely on frequent and effective communication with their

"Through the everyday processing of payments and financial

organizations”, said Mr. Ahmadu. “We have witnessed a more

activity by Innovate1Pay, we witnessed the massive positive

PAGE 074

impact of Fintech, during this global pandemic... first-hand", Mr. Ahmadu continued. “In Africa, where formal infrastructure can often be inadequate, Fintech played a prominent role in empowering migrant workers to send monies to their loved ones under lockdown. Civil society, especially the significant African diaspora, was able to come together and extend support to the needy, despite limitations on movement”. "Fintech emerged as a prime example of the huge positives that appropriate innovation and technology deliver. But the implications are much wider. As the global economy reopens, the most important insight we can draw from COVID-19 is the impact of a people-centric approach and technology, to get us through an unprecedented crisis. Leveraging these strategies effectively will continue to be our strength, if we are to thrive in the new normal." INNOVATE 1 PAY: Nigerian Fintech company and payment services provider Innovate 1 Pay was established in 2012. It provides online payment solutions for retail and wholesale mobile remittances, mobile money and currency card payments. The largest domestic service provider of this nature in its home country, the company has since spread its

“Managing businesses remotely has reinforced the value of innovation, empowering decision makers at all levels of an organization, and the transformative power of emerging technologies.” "As the global economy reopens, the most important insight we can draw from 2020 is the impact of a peoplecentric approach and technology, to get us through an unprecedented crisis. Leveraging these strategies effectively will continue to be our strength, if we are to thrive in the new normal."

operations to 24 different nations. The company’s online wallet accepts Visa, MasterCard, Internet Banking, debit and credit cards, as well as offering customers the ability to store money in an online wallet, for easy and secure payments. The Innovate 1 Pay payment gateway is a comprehensive one-stop solution, enabling quick foreign currency transfers and offering touch points integrated with several banks, payment processors,





more. MAHMOOD AHMADU: As the Chairman of Innovate 1 Pay and Online Integrated Solutions, Mr. Ahmadu’s entrepreneurial vision has empowered financial inclusion across Africa. Under his stewardship Online Integrated Solutions has emerged as a ‘one-stop-shop’ for Caribbean and African businesses, and a point of contact between these regions and global markets, particularly the Middle East and Far East Asia. With an MBA from the UK accredited Nassarawa University, Mr. Ahmadu invested in his first successful company in the early 80’s, emerging as a bright star among earlier pioneers of trading in GSM, in northern Nigeria. He launched Innovate 1 pay in 2012, as a pioneering African Fintech company, with a vision to pursue holistic global integration of underserved markets.

PAGE 075

SHAHRZAD RAFATI AND OTHER FEMALE CEO'S ARE TAKING BIZ TO NEW HEIGHTS 'Already, Rafati has become one of the most influential women in media and tech today. In October, she led BBTV to the largest TSX IPO with a sole female founder and CEO, raising CA$172 million (US$130 million) in the process. How did she do it? She has built a company that now captures a very generous share of the billions of dollars of digital advertising revenue related to consumers watching videos online. The company’s growth can be directly traced to both its partnerships with top companies like NBA, Sony Pictures, PBS, and Viacom, as well as its commitment to helping individual content creators excel.' - MicroSmallCap

After decades of being largely underrepresented in leadership

BBTV was founded by Shahrzad Rafati in 2005 and has since

roles, the number of female executives is finally beginning to

grown into the second largest video property in the world

improve and it's easy to see why. Research shows that

behind Google. In October 2020, BBTV completed the largest

company profits and share performance can be close to 50%

TSX IPO with a sole female founder and CEO at a price of C$16

higher when women are well-represented at the top.

per share for gross proceeds of C$172.4 million. On top of that, the company is one of the Top 10 Tech TSX listings of all time

What's more, a study from S&P Global Market Intelligence

and the first TSX IPO with a sole female founder and CEO in the

revealed that firms with female CEOs saw a 20% increase in

technology sector.

stock price momentum compared to their male counterparts in their first 24 months in office.

Since its TSX debut, BBTV has continued to pump out positive news. On November 13 2020, the company announced record

Companies are clearly catching on and adding more women to

Q3 revenue of $120.7 million, which represents a 31% year-

their leadership rosters. Multinational consumer electronics

over-year increase. The company also grew its views by 18% in

retailer Best Buy brought in Corie Barry as its CEO in June

the third quarter, from 102.7 billion in Q3 2019 to 112.2 billion.

2019. And in 2020, several more women have joined the csuite, including Hayden Brown as CEO of Upwork Inc., Carol

According to BBTV CEO Shahrzad Rafati, the pandemic has

Tomé as CEO of UPS and most recently, Karen Lynch as CEO of

helped with its video consumption growth. "The global COVID-

CVS Health Corp., making her the 40th female chief executive

19 pandemic has accelerated the shift of consumption from

on the Fortune 500 list.

mainstream media to digital media, and we are seeing advertisers follow these audiences online as digital advertising

Then, there is the recently listed media tech company BBTV

has rebounded following a temporary slowdown in growth in

Holdings Inc., which was built from the ground up by a woman.

early 2020," she said.

PAGE 076

Apart from growing its revenue, BBTV also recently launched a

company's chief executive officer. Since being in office, Tomé

new mobile gaming app, TheOdd1sOut: Let's Bounce, which

has wasted no time putting her mark on the company through

was swiftly ranked the #1 family game on the US Apple IOS

various initiatives. UPS reported adjusted earnings that were

store while also achieving a top 10 position for all games on

twice as high as analysts had anticipated at $2.13 per share.

both iOS and Android, and has signed on several new partners

The company's international business profit margins also

including five new international gaming partners who

soared in 2020 after adding more flights to meet a spike in

collectively achieve 217 million monthly YouTube views and

demand for products from Asia. At the same time, domestic

have over 23 million YouTube subscribers. BBTV now has

average daily volume was up almost 23% during the COVID-

partnerships in place with three of the top 10 gaming channels

induced e-commerce buying frenzy.

on YouTube, and five of the top 20 gaming channels on YouTube, based on total subscribers.

Thanks to the quick thinking of female CEO Corie Barry, Best Buy was also able to post gains during 2020 despite having to

Companies Continue to Bolster Female Leadership

shutter their stores during lockdown. Although she was forced

This spring, McKinsey released an in-depth report that

to temporarily lay off 41,000 employees, the decision helped

analyzed diversity and inclusion in the workplace and noted

preserve the company's financials, which speaks to her

that during the COVID-19 crisis, it matters more than ever.

experience as the former CEO of Best Buy. She also cut her

Female representation among leadership teams has grown

salary by 50%, while her executive team took a pay cut of 20%

over the last five years and although the progress has been

to help alleviate the storm. It clearly paid off, with enterprise

slow, more and more companies are realizing the benefits of

same-store sales rising 5.8% and earnings per share jumping

putting women in power.

58% year-over-year.

In 2020, the UPS Board of Directors announced former Home

Upwork Inc. CEO Hayden Brown was also forced to jump into

Depot executive and UPS board member Carol Tomé as the

the role with both feet when the COVID-19 lockdown began and her leadership ability has helped send the company to new heights. In the last six months, Upwork has increased its number of freelancers and corporate registrants by 50% and is now the world's largest public online freelance marketplace with a primary focus on providing remote job listings. The most recent addition to the list of female-led companies is CVS Health Corp. who named Carol Lynch as their new CEO. The appointment makes Lynch the 40th female chief executive on the Fortune 500 list, joining other newcomers Clorox's Linda Rendle and Citigroup's Jane Fraser. Of course, women still only represent about 8% of the Fortune 500 CEO list and only 6% of the CEO positions at S&P 500 companies, revealing that they are still grossly underrepresented. As one of the leading women in tech, BBTV's founder and CEO Shahrzad Rafati is passionate about job creation, education, and advancing opportunities for women and girls and hopes to help influence this positive change towards diversity and inclusion at the top. For more information on BBTV Holdings Inc, please visit this link: PAGE 077


BELLA OAKS Bella Oaks is a new wine estate almost five decades in the making, a project that combines one of Napa Valley's most historic and revered vineyards with the dedication to cultural heritage projects that characterizes the vision of proprietor and arts advocate Suzanne Deal Booth. The Bella Oaks vineyard is legendary, with a legacy for producing some of Napa Valley's earliest single-vineyard Cabernet Sauvignons. Recognizing both its history and untapped potential, Deal Booth, who acquired Bella Oaks in 2010, has at last given this storied vineyard a voice of its own with a team that includes Vineyard Manager David Abreu, Winemaker Nigel Kinsman, and Master

Vineyard Cabernet Sauvignon, a benchmark in the category. In the

Blender Michel Rolland. With a holistic focus on

1970s and 80s, the Rhodes' home at Bella Oaks was an epicenter for

stewardship that includes implementing organic and

fine dining, entertaining and social connection, and many credit the

biodynamic farming practices, Deal Booth is breathing

couple with helping to create the culture of hospitality that exists in

new life into the historic Bella Oaks property as she

Napa Valley today.

continues to honor its past. The first release of Bella Oaks Cabernet Sauvignon will be in September 2021 with the

Current Stewardship

2018 vintage ($275/bottle).

In 2010, Suzanne Deal Booth purchased Bella Oaks. As a steward of cultural heritage projects and Founder of The Friends of Heritage


Preservation, she was drawn to Bella Oaks' unique place in Napa

Situated at the base of the eastern slopes of Mount St.

Valley's history of wine, food, and society. She is determined to

John in the Mayacamas Range, Bella Oaks' wine-growing

revitalize the property and create an estate that represents a

history dates to the late 1800s when the land was owned

seamless confluence of wine, art, community, and culture. Similar to

by non-indigenous settlers and farmers who planted

the more than 80 cultural heritage projects Deal Booth has supported

several crops including wine grapes. In 1968 Barney and

across five continents, in Bella Oaks she has seized the opportunity to

Belle Rhodes, wine experts, collectors and vineyard

preserve, restore and invigorate, shepherding the past carefully into

pioneers, acquired Bella Oaks. On the advice of their

the future.

close friend Joe Heitz, an early champion of singlevineyard Cabernet Sauvignons, the Rhodes planted 14

The Vineyard

acres of Bella Oaks to Cabernet Sauvignon in 1973, a bold

Upon acquiring the 18-acre Bella Oaks property, Deal Booth

move that demonstrated their vision for what would

immediately set about rehabilitating 12.5 acres of vines, overseeing a

ultimately become the future of the Napa Valley wine

gradual replanting with famed Vineyard Manager David Abreu, who

industry. For the next 34 years, the Rhodes shared an

adjusted row orientation, spacing, and drainage and revitalized the

exclusive partnership with Heitz Cellars, producing the

soils. After selling the fruit to a neighboring winery from 2011-2015,

highly acclaimed, vineyard-designated Heitz Bella Oaks

Deal Booth came to the realization that her iconic Bella Oaks Vineyard

PAGE 078

As one of the world's leading advocates for culture, preservation and the arts, Deal Booth's vision for Bella Oaks reflects her commitment to the preservation and protection of cultural heritage and the visual arts; to visit the home and estate she has created is to experience a vibrant and diverse collection of interestingly juxtaposed works of art surrounded by the natural beauty of spectacular gardens, olive orchards and meticulously tended vines.

deserved to have its own voice and identity. She hired Nigel

With a philosophy grounded in minimalist winemaking,

Kinsman, a highly respected winemaker who has worked with

Winemaker Nigel Kinsman's goal is to create a wine that is

many historic vineyards during his career, and she also brought

honest, transparent, and fully expressive of the Bella Oaks

in Michel Rolland, perhaps the wine world's best-known

Vineyard. "I'm here to help the site shine. The place and the

blending consultant. Over the next two years, Deal Booth

vintage tell the story; I try to leave as little imprint as possible."

oversaw the conversion of the vineyard to organic farming, and

Bella Oaks' lineage can be traced back to the era of the great

Bella Oaks was certified by the CCOF in 2019. With a vision of

Heitz Cellars Bella Oaks Vineyard Cabernets, but under Suzanne

creating a vibrant and holistic ecosystem on the estate, she also

Deal Booth and her team's management, the wines carry the

hired consultant Jeff Dawson to implement biodynamic

precision, freshness, concentration and texture that come with

principles and practices throughout the property. Today the

a renewed commitment to farming and winemaking at the

Bella Oaks estate comprises a total of 31 acres, with 12.5 acres

highest level. "Bella Oaks absolutely has a distinct signature; I

planted and plans for an additional 10 acres to be planted.

haven't worked with another vineyard like it," says Kinsman.

Art & Home

Commencing in June 2021, pre-release tastings will be offered

As one of the world's leading advocates for culture,

on a very limited basis by-prior-appointment-only at nearby

preservation and the arts, Deal Booth's vision for Bella Oaks

Wheeler Farms.

reflects her commitment to the preservation and protection of cultural heritage and the visual arts; to visit the home and

Bella Oaks Vineyard - Summarised

estate she has created is to experience a vibrant and diverse

Bella Oaks combines one of Napa Valley's most historic and

collection of interestingly juxtaposed works of art surrounded

revered vineyards with the dedication to cultural heritage

by the natural beauty of spectacular gardens, olive orchards

projects that characterizes the vision of proprietor and arts

and meticulously tended vines. Among the beautifully spaced

advocate Suzanne Deal Booth. The Bella Oaks vineyard is

outdoor works are Yayoi Kusama's Where the Lights in My Heart

legendary, with a legacy for producing some of Napa Valley's

Go, Max Ernst's Le Genie de La Bastille, and an untitled site-

earliest single-vineyard Cabernet Sauvignons. Since acquiring

specific work by Robert Irwin. Adjacent to the home is a

the property in 2010, Deal Booth has breathed new life into this

meditation labyrinth inspired by Chartres Cathedral which also

storied property with a focus on stewardship that includes

inspired the primary design element on the Bella Oaks label.

organic and biodynamic farming practices and a thoughtful emphasis on biodiversity. Her holistic vision for Bella Oaks is to

Wine & Winemaking

bring the land to its highest potential by giving voice to the

Bella Oaks Vineyard produces one wine, the Bella Oaks

estate through its own wine as well as the seamless integration

Cabernet Sauvignon. The inaugural release from the 2018

of art, community, and culture.

vintage is a blend of estate-grown Cabernet Sauvignon, Cabernet Franc and Petit Verdot.

For more information, please visit PAGE 079

A M O R I M Amorim is the world’s largest cork producer and one of the most dynamic Portuguese multinationals. In almost 150 years of undisputed leadership in the industry, the company has distinguished itself by its quality, innovation, excellence and vision. It has introduced cork to the world and made cork global. It has understood the endless potential of cork and created, unlike any other, enormous added value to an exceptional material. The company was founded in 1870, when António Alves Amorim established a small cork stopper factory in the heart of the Port wine region. Four generations later, the group operates in over one hundred countries in all continents and is a stock listed company.

PAGE 080


To raise the profile of cork has always been the


future of cork. In this context, Amorim

With the fourth generation of the family running the company since 2001, an unprecedented investment in R&D and innovation was set in motion. Amorim has developed a vast portfolio of products and solutions, from everyday objects to spacecraft, which anticipate market trends and surpass the expectations of some of the most demanding industries in the world. By teaming up with architects and scientists, designers and engineers, artists, and athletes, Amorim has dazzled the world with cork’s endless possibilities and unexpected applications. With sustainability as one of its pillars, Amorim is a member of the BCSC Business Council for Sustainable Development, the Forest and Trade Iberian Network, the Earth and Global Forest and Trade Network, and a founding member of the Porto Protocol. An environmentally responsible company, Amorim has developed a long-term project which integrates sustainability into all its operations, following the principles of circular economy.

ambition of a group that takes the lead with great responsibility and commitment to the established, in 2013, a Forestry Intervention Project, developed in partnership with forestry producers, research institutions and local authorities.







maintenance, preservation and enhancement of cork oak forests and guarantee the production of high-quality cork. Despite being regarded as the industry’s pioneer and the world’s largest natural cork company, Amorim was not a forest owner until 2018. For the first time in its history, the group acquired a 2,8 thousand-hectare estate in the central Portugal






acquisition marked the beginning of the company’s activity in forest management. With this strategic move, the company is making a valuable contribution to establishing Montados as sustainable and profitable investments, today and in the future. As part of this project, Amorim will develop an “Intensive Cork Oak Plantation”, using





fertigation, increased density of cork oaks per hectare, and accelerated growth rate of the trees, thus significantly reducing the time required for them to begin producing cork. A landmark initiative created by Amorim in 1992, Amorim Academy is an international foundation dedicated to encourage research into winemaking and knowledge about wine. The Amorim Academy grants two annual awards, the Grand Prix and the Prix d’Initiative, acknowledging

Amorim is the world’s largest cork producer and one of the most dynamic Portuguese multinationals. In almost 150 years of undisputed leadership in the industry, the company has distinguished itself by its quality, innovation, excellence and vision.






developed by scholars and scientists in fields as diverse as oenology, economics, history and sociology. In addition to financially promoting research in oenology and innovative projects around wine and its environment, the institution supports topical forums which gather experts, professionals and to share insights and their passion for wine. PAGE 081


A reference in luxury tourism in Europe, Monte-Carlo Société des Bains de Mer owns the most prestigious establishments in Monaco: Four casinos, including the mythical Casino de Monte-Carlo. Four hotels: Hôtel de Paris Monte-Carlo, Hôtel Hermitage, Monte-Carlo Beach, Monte-Carlo Bay Hotel & Resort. 33 restaurants, five of which combine seven prestigious Guide Michelin stars: the Louis XV-Alain Ducasse à l'Hôtel de Paris Monte-Carlo, the Grill, the Vistamar, the Blue Bay and Elsa 100% organic. Bars with various atmospheres, concert halls and the most iconic club on the French Riviera: Jimmy’z MonteCarlo.


The Thermes Marins Monte-Carlo, equipped with state-of-


companies in the world are present in Place du Casino.

PAGE 082

the-art technology and a health and wellness restaurant. Sports clubs (Country Club, Golf Club, Beach Club). Around 50 of some of the most prestigious luxury goods


Hôtel de Paris Monte-Carlo - A magical hotel at the forefront of the luxury hotel sector. Sitting right at the heart of the action on Place du Casino, the iconic Hôtel de Paris Monte-Carlo offers guests an unparalleled experience, combining the magic of a legendary hotel with some exceptional things to see and do – from Michelin-starred restaurants to the Jewellers’ Courtyard, Opéra Garnier, Casino de Monte-Carlo, Thermes Marins Monte-Carlo and much more – all rolled into one. Hotel Hermitage Monte-Carlo - The most elegant hotel in Monaco with a belle-époque charm. This modern and luxurious hotel in the heart of Monaco oozes elegance, calm and understated refinement. With the Michelin-starred restaurant the Vistamar and the amazing spa Thermes Marins Monte-Carlo, this is the ideal hotel for experiencing supreme comfort and serenity in Monaco. Monte-Carlo Bay Hotel & Resort - Make your Monte-Carlo experience more intense in an exclusive resort. Get ready for a little taste of paradise! On the peninsula, 4 hectares of gardens feature waterfalls, solariums, a pool and a turquoise sandy-bottom lagoon that looks like an oasis. Monte-Carlo Beach - A timeless yet resolutely modern lifestyle. This glamorous and modern seaside hotel, designed by architect India Mahdavi, exudes elegance. The Green Globe certified hotel is an ode to the Mediterranean with its private beach, Olympic-sized pool and Elsa, a 100% organic Michelin-starred restaurant Ecocert certified. One Monte-Carlo - The most exclusive place to live in the Riviera. Launched in 2009, One Monte-Carlo is located nearby the famous Place du Casino, Hôtel de Paris Monte-Carlo and Hôtel Hermitage Monte-Carlo. One Monte-Carlo offers a luxury experience combining residences, shopping, cuisine, culture and business. For more information, visit: PAGE 083

The United Arab Emirates has made the transformative step to allow citizenship to be granted to select professionals who want to invest in the country. As the first Arab nation to implement this policy change, it will allow


the UAE to benefit from a financial boost and attract highly skilled individuals and expatriates to contribute to its economy. individuals and families who positively contribute to the This amendment to their citizenship laws has been hailed as

overall Emirati community. For investors, the need for global

an innovative step by the Citizenship by Investment

mobility, particularly when it comes to business, has been

community and is one that will make it easier for those eligible

brought to the fore in the past year due to COVID-19 and all the

to become UAE citizens. It also highlights the step forward in

restrictions it imposes. This makes Citizenship by Investment a

more countries recognising the benefit of allowing dual

win-win situation for the UAE and investors alike making for a

citizenship rather than seeing it as a drawback. The new policy

stronger economy and an attractive country to invest in," says

will specifically apply to expat investors, doctors, scientists,

Micha Emmett, CEO of CS Global Partners, a legal advisory firm

engineers and artists as well as their families. It will also apply

specialising in Citizenship by Investment solutions.

to those who have lived and worked in the UAE for decades in recognition of their contribution.

For close to a decade the UAE has seen the steadying decline in the use of fossil fuels and have therefore needed to expand

"This is a hugely progressive step for the UAE. This new law will

their options and policies to ensure they remain prosperous.

bring in a wealth of investment and skills thereby allowing the

Prime Minister Sheikh Mohammed bin Rashid Al Maktoum has

UAE to diversify their income options. It now acknowledges

described the decision to amend the nation's citizenship law

PAGE 084

"For investors, the need for global mobility, particularly when it comes to business, has been brought to the fore in the past year due to COVID-19 and all the restrictions it imposes. This makes Citizenship by Investment a winwin situation for the UAE and investors alike making for a stronger economy and an attractive country to invest in." - Micha Emmett CEO of CS Global Partners

"The UAE are pioneering the way forward for other countries in the Arab nation. The landscape of Citizenship by Investment is changing, with more countries identifying it as a real opportunity to bring in needed income. The UAE is already seen as a central hub for business and will no doubt become an even more attractive option now." - Paul Singh Director at CS Global Partners

as one that will contribute to the continued development of the UAE. Citizenship by Investment has for decades provided countries and individuals with the mutually beneficial opportunity to become a citizen of that country and to contribute to its economy. For individuals, it provides numerous benefits including the opportunity to invest in real estate, provide a more stable and safe life for family, financial freedom and it opens doors to many visa-free travel options. For countries, it allows them to attract skilled individuals who want to invest and contribute to their growth and economy. St Kitts & Nevis established the first Citizenship by Investment programme back in 1984 and has allowed the nation to flourish. "The UAE are pioneering the way forward for other countries in the Arab nation. The landscape of Citizenship by Investment is changing, with more countries identifying it as a real opportunity to bring in needed income. The UAE is already seen as a central hub for business and will no doubt become an even more attractive option now that more individuals could be granted citizenship. With due diligence in place and select investment options in real estate, it will be interesting to see how this new policy helps to shape their economy. As an industry we are delighted to see more countries amending their citizenship laws, allowing dual citizenship and ultimately helping transform individuals into more global citizens," says Paul Singh, Director at CS Global Partners. Find out more at: PAGE 085


JAX™ (Junior All-terrain Crossover) is a fun electric utility

The vehicle comfortably accommodates seating for 4

vehicle for 4 passengers that combines versatile driving

passengers with 62.5 cubic feet of combined storage. The

performance, durability, and clean power.

adventure seeking electric vehicle was unveiled in a deep green finish inspired by nature surrounding the scenic

Alpha Motor Corporation has unveiled the new Electric Jax™,

Redwood Highway in Northern California.

the automotive company’s crossover utility vehicle built on a shared platform with the Alpha ACE™.

JAX™ also features several advanced interior features, including a driver-centric digital speedometer, a digital center

JAX™, which stands for “Junior All-terrain Crossover”, is

display, ergonomically bolstered seating, and audio speakers,

positioned as a fun utility vehicle for 4 passengers on an electric

all designed for replaceability.

platform, combining versatile all road performance, durability, and clean power. It comes in a four-wheel drive (4WD) or front-

JAX™ strongly demonstrates the range and versatility of the

wheel drive (FWD) system with a towing capacity of 839kg

Alpha ACE™ product line, and is designed for consumers

(1850lbs) and acceleration of zero to sixty in 6.5 seconds.

looking for solid four-wheel drive performance without the carbon emissions. More importantly, it represents Alpha’s

The vehicle is intended to be equipped with a 75Kwh Lithium-

commitment to move humanity with innovations in electric

Ion battery with an estimated 250 miles of range. JAX™ vehicle

vehicle modularity, customization flexibility, and practicality.

dimensions measure approximately 4,560mm (180in) in length,

Additional information on the Electric JAX™, including its price,

1930mm (76in) in width, and 1634mm (64in) in height.

are available on

PAGE 086

The launch of the new Electric Jax™ comes on the heels of the

"JAX™, which stands for “Junior Allterrain Crossover”, is positioned as a fun utility vehicle for 4 passengers on an electric platform, combining versatile all road performance, durability, and clean power."

recent unveiling of the Performance Edition of Alpha’s revolutionary ACE™ Coupe, a four-wheel drive, dual motor electric vehicle that’s been touted by the company as capable of going from zero to sixty in an impressive 4.6 seconds. Alpha Motor Corporation had also recently previewed ICON™, an affordable zero emission electric vehicle that comes with modular utility functions, featuring multiple vehicle variants including a camper truck, a commercial work truck, and multipurpose delivery truck. Alpha Motor Corporation is an American electric vehicle company based in Irvine, California, a central area for industry leading design, IT, and mobility innovations. The company creates renewable electric vehicles designed and engineered on proprietary modular technology. Additional information on the Electric JAX™, including its price, are available on Alpha Motor Corporation’s website: PAGE 087

5 TIPS FOR KEEPING YOUR EMPLOYEES OPTIMISTIC DURING HARD TIMES While progress in the workplace is often good, when it is in

working remotely is going to become much more common

response to a dire situation it can lead to hardships for

moving forward. Leading scientific experts have warned that

employees and business owners alike.

this pandemic in the United States is going to get worse before it gets better, and so businesses are preparing to continue with

COVID-19 has brought about an abrupt change in the

remote work for the foreseeable future. And it’s possible, given

workplace dynamic. While change and progress in the

the investment in a new workforce model, that many

workplace is often good, when it is in response to a dire

companies will decide to keep the remote work continuing

situation and is rushed through, it can often lead to hardships

even after the pandemic has subsided. With that in mind, there

for employees and business owners alike. These quick changes

are some things that businesses can do to help their workforce

lead to confusion and disorganization, which leads to lower

adapt to the systemic change and feel more positive about it.

quality results and frustration. 1. Maintain steady contact with and between employees One of the biggest changes for employees has been the

Make sure that you are not only staying in constant contact

concept of working from home. While this is by no means a

with your employees but encouraging them to reach out to

new thing, it was usually reserved for select jobs rather than

each other, and make sure they’re collaborating on projects.

the entire business. What this sudden enforcement of working

This will keep up the feeling of being part of a team and help

from home has caused is not only a sense of chaos in workflow

prevent burnout from isolation.

management, but also an increase in worker burnout and a decrease in morale. For many people, the office is not just a

2. Ensure proper employee resources are ready

place of work; many co-workers are friends and they enjoy

Ensure that any resources your employees need are readily

each other’s company. Now these people are forced to be at

available, even via an online directory or cloud storage folder.

home. This can lead to feelings of isolation, which may reduce

This will help to make sure that if there is a file or piece of

productivity. People and businesses have a lot to get used to

information that employees need, they will be able to find it

during this global pandemic. It’s a new way of life for now, and

without having to call or email around to get it.

PAGE 088

3. Check in on your team Set up weekly video calls to not only discuss business and projects, but also to see how everyone is doing. Ensure that your employees have the support they need to get through these times. This is a great way to help build a deeper bond with employees and come together as a team. 4. Ask for feedback Ask your employees how they’re doing, and how you can help out more. Check in with them to see what they need, and then use that information to deliver a better workplace solution for them. This empathy and attention to detail will help to keep

"What this sudden enforcement of working from home has caused is not only a sense of chaos in workflow management, but also an increase in worker burnout and a decrease in morale. For many people, the office is not just a place of work; many coworkers are friends and they enjoy each other’s company. Now these people are forced to be at home."

them feeling good about their work and let them know that you acknowledge how hard these times are, and that you are all in it together. For businesses that aren’t quite sure how to properly navigate the “new normal”, and wonder how to make sure their employees are thriving with working from home, workforce management companies can help. Agencies like ClearPath can help businesses manage contingent workers and develop strategies to help businesses through tough times. If you find yourself with questions about how your company can do better at adapting to the changing work environment, don’t hesitate to reach out. You can reach ClearPath through the contact page on their

"For businesses that aren’t quite sure how to properly navigate the “new normal”, and wonder how to make sure their employees are thriving with working from home, workforce management companies can help. Agencies like ClearPath can help businesses manage contingent workers and develop strategies to help businesses through tough times."

website here.

PAGE 089

"We had never envisioned the Pandemic would make Work from Home the new normal, but we had anticipated the importance of Work from Home ahead of many in the market place.” — David Shapiro COO, Premier BPO


Work from home may become a partially permanent feature of

A Mckinsey research suggests 80% of people enjoy remote

the working world, depending upon vaccine availability and

working, with 41% saying that they are more productive now

geographical distribution. Keeping in mind safety protocols,

than in the office.

many companies are still on the fence about a definitive decision on their future policies and investments.

Business Continuity models became essential with the global impact of lockdowns. A report says that the

According to reports published on Geekwire and ETR, the

revenue market for cloud collaboration tools is set to double

number of remote workers is projected to double this year.

by 2024 compared to that in 2020. As long as sensitive



information is safeguarded through private networks, hosted

environment, the pandemic’s long-term effects are far-

desktops, and secure remote tools, the new work norm may

reaching. WFH offers reprieves like flexible work hours,

continue as is. Most companies are not expecting to call

mobility, savings on the commute, and personal time for

employees back until later in 2021. One out of every four

family; so on-premise working may not be a choice for all

Americans will be working remotely in 2021, as predicted by a


recent Upwork report.

According to a recent Pew research center survey, 54% of

Disaster Recovery plans enabled easy transition for the

respondents would like to continue WFH, while 64% are

traditional mom-and-pop set-ups which were flexible and

unwilling to return to the office out of fear of contracting the

prepared. Some well-known global organizations struggled

Coronavirus. Teleworking is becoming a global acceptance,

greatly to transition digitally from on-premise offices, lacking

even though many organizations feel that cybersecurity issues

the necessary cloud Infrastructure and data redundancy

and social interaction barriers are negative to a collaborative

measures. Premier BPO in hindsight, already prepped to adapt

team. Some occupations require physical presence, others like

to any technological demands of the time. Enabled by our

the IT sector may continue unhindered. Even in the

sister company dinCloud, we possessed cloud workspaces for

foreseeable future, enterprises will have to consider a hybrid

our organization, if and when needed. We were empowered by

workplace model with safety measures to placate the

dinCloud’s Hosted Virtual Desktops and Managed Service

returning masses.

Providers which offer Disaster Recovery and Data Redundancy

PAGE 090






measures for Business Continuity amid any crisis. MSPs offer customizable, certified, and cost-effective solutions for RMM and threat protection with a versatile workforce. Here’s what Premier BPO’s COO, David Shapiro had to say about the transition: “We had never envisioned the Pandemic would make Work from Home the new normal, but we had anticipated the importance of Work from Home ahead of many in the market place. When the industry was heading towards cloud spaces, Premier BPO was already ahead of the curve compared to many competitors. Foreseeing the need for Data recovery at any point or time in the future, we took pre-emptive measures to ensure uninterrupted operations by acquiring dinCloud, a DAAS and cloud service provider. An example of how this benefited us is the recent devastating typhoon Goni in the Philippines; where our team, other than a few individuals, never lost connection and managed to stay online without any significant impact on productivity. We, like other organizations utilizing WFH, have also experienced lowered absenteeism rates, since our teams have been working remotely.” Even pre-lockdown, Premier BPO was able to comfortably transition 85% of its operational infrastructure to remote workspaces. Our teams are functionally capable of delivering exceptional Back-office Support with absolutely no down-time. We offer CRM, IT Help Desk, Contact Center, Billing, Accounts, Analytical Reporting, Network Management and Migration, Software Testing, etc. to expedite your processing cycles by applying our domain expertise to provide technical support across all platforms. In conclusion, the pandemic galvanized the need for global outsourcing of services and operations, not only for brick-and-mortar set-ups, but also for remote enterprises. Business Continuity measures are now an integral part of every company’s corporate arsenal, which Premier BPO ingeniously possessed the capability of, long before the pandemic. Premier BPO LLC provides back office processing services to businesses. Its back office processing services include B2B and B2C collections, billing, data entry and transcription, employee benefit processing, operational analysis and reporting, research and data collection, transaction processing, and procurement services. The company also provides services, such as system support, Web care, and NOC support.

"When the industry was heading towards cloud spaces, Premier BPO was already ahead of the curve compared to many competitors. Foreseeing the need for Data recovery at any point or time in the future, we took pre-emptive measures to ensure uninterrupted operations by acquiring dinCloud, a DAAS and cloud service provider.” — David Shapiro COO, Premier BPO

Website: PAGE 091


Coinbase Global Inc., the world's largest cryptocurrency

answer would have been San Francisco. But almost nine

exchange platform has become a publicly traded company.

months into becoming a remote-first company, and now with

The listing has happened through the Direct Listing route

52% of our employees having joined us in a post-office world,

and not through IPO. Listed on the Nasdaq and trading

that answer no longer feels right. After we can safely return to

under the ticker symbol “COIN”, Coinbase is the first pure-

in-person work, about 95% of our employees will still have the

play crypto trading company to list on a U.S. exchange.

option to work at home, in an office, or a mix — whatever works best for them. We now have employees, many who

This is not surprising news about a company that has 43 million

originally worked in San Francisco, all over the country and

verified users, 7,000 institutions, and 115,000 ecosystem

world. Since January 2020, nearly 250 employees have

partners in over 100 countries. What is surprising is the decision

relocated worldwide, and more than 150 have left San

announced by its CEO, Brian Armstrong that it will operate

Francisco, representing about 21% of our global and 29% of

without a central office as it continues it has adapted well to

our San Francisco workforce during that time.

the remote working limitations imposed by COVID-19. While we will continue to provide offices for employees who As we’ve moved to a remote first environment, we realized that

prefer to work in them, designating one location as our

we no longer have a headquarters located in any one city.

headquarters feels counter to our culture. Forgoing a formal

Brian Armstrong, CEO and Co-Founder explains. Where is

headquarters is also more in line with the spirit of crypto, built

Coinbase headquartered? If you had asked us a year ago, the

on the inherent benefits of decentralization. We don’t want to

PAGE 092


downplay any of the legal, compliance, or regulatory obligations that come with being based in the United States, or the benefits that come from operating in a country with America’s values, but elevating one specific office over any other office does not make sense for a remote-first Coinbase. Here are a few observations we’ve had now that we have no official headquarters in one city: Remote-first has been working really well. While we still have elements of the employee experience that we’re working to improve (some of them bottlenecked by the pandemic), 94% of employees believe that the benefits of remote-first outweigh the drawbacks, or that the benefits and drawbacks balance each other out. In particular, they appreciate the autonomy, flexibility, the ability to focus, and reclaiming commute hours. It has helped us attract top talent. One of the best parts about

"Almost no Coinbase employees have been physically together for nearly a year, and the hundreds who joined after March 2020 have never met a manager in-person." - Brian Armstrong, CEO Coinbase

being a decentralized company is that we can hire more of the best people. Previously, less than 1% of the world lived within commuting distance of one of our offices. Now we can cast a

including offering virtual offsites, social gatherings and 1:1

much wider net. Over the last nine months, we’ve onboarded

coffee stipends; and deployed a blended onboarding and

hundreds of employees from locations outside of the

learning approach of live virtual, on-demand, and (eventually)

commute range of any of our existing offices. In Q1 of 2020,

in-person training. We’re fully committed to ensuring that all

only 28% of new employees lived outside of California. In Q1 of

employees have equal access to professional growth and

2021, 58% of our new hires are from outside of the state.

opportunity, regardless of how often they physically come into offices, so we’re thinking about the new collaboration

The executive team should lead by example.

practices that will be required when some of us are back in

Prior to going remote-first, nearly all of Coinbase leadership,

offices and others are at home. Overall we’ve seen high

including the executive team, could be found in the San

engagement, belonging, learning, and creativity happen in a

Francisco office every day. Since we’ve made the decision to

remote-first environment.

go remote-first, we’ve decentralized ourselves; even after people can safely return to offices, the executive team has no

Stepping back, it is incredible to think about the fact that

plans to be “in-office” on a regular basis, and none of them

almost no Coinbase employees have been physically together

currently live in San Francisco. This is one of the most powerful

for nearly a year, and that the hundreds of employees who

things we can do to keep Coinbase from inadvertently

joined after March 2020 have never met a manager in-person,

returning to an in-office culture.

attended a live meeting, or visited a Coinbase office. Despite all of these challenges, we’re seeing this decision begin to pay

Engagement, learning, and belonging in a remote-first

off, during one of the most exciting periods of our history. This

environment requires changes.

collaboration with our team has made me more optimistic

Being truly remote-first means redesigning how work gets

than ever about the future of work at Coinbase.

done — that includes how people learn, bond, and grow. We’ve created new ways for employees to easily connect remotely,

For more information, please visit: PAGE 093


Gemini, the crypto exchange and custodian, has announced

can do so when making their everyday purchases. We're

that it will launch the Gemini Credit Card, a credit card with

excited to welcome the Blockrize team to Gemini and work

cryptocurrency rewards. This effort has been accelerated

together to continue to mainstream crypto."

by the acquisition of Blockrize, a fintech startup that has been building a credit card with cryptocurrency rewards.

Those who join the waitlist, and the more than 10,000 people already on the Blockrize waitlist, will get early access. The

In preparation for launch later this year, Gemini has opened the

Gemini Credit Card will work like a traditional credit card. It will

Gemini Credit Card waitlist — providing Gemini customers, and

be available to U.S. residents in every state and will be widely

those already on the Blockrize waitlist, with early access. By

accepted wherever major cards are accepted. Rewards will be

combining Gemini's simple, reliable, and safe platform with

automatically deposited into a cardholder's account. For

Blockrize's rewards program, card holders will be able to

Gemini users or others interested in signing up to the waitlist,

seamlessly earn up to 3 percent back in bitcoin, or other

please visit:

cryptos, on every purchase they make with the Gemini Card.

To sign up please visit:

"The Gemini Credit Card will make it easier for any consumer to

This is Gemini's second acquisition, following its acquisition of

invest in bitcoin and other cryptos without changing their

Nifty Gateway in November of 2019. Gemini continues to look

existing behavior," said Tyler Winklevoss, CEO of Gemini.

for companies that align with its values and mission to

"Rather than deciding how and when to buy crypto, customers

empower the individual through crypto.

PAGE 094


Gemini has also announced the launch of its new interestearning program Gemini EarnTM. Gemini Earn enables customers to earn up to 7.4% APY — more than 100 times the national U.S. average — on cryptocurrencies. Crypto investors can now buy, sell, store, and earn real interest on cryptocurrencies all through the simple, reliable, and secure Gemini platform. This will be the only crypto interest-earning product available in all 50 states and currently offers one of the highest yields of competitive crypto interest offerings and the most flexible redemption policies. "Today's investors know that a smart, diverse portfolio includes crypto — it's an investment in their future selves," said Tyler Winklevoss, CEO of Gemini. "We designed a program that allows our customers the ability to generate a real return on their crypto holdings without having to sell one of the best performing asset classes of the decade." Customers can transfer existing crypto holdings, or easily purchase crypto to transfer into Gemini Earn and earn interest for any period of time. They can also redeem their crypto at any time. As a New York-based Trust company with security protocols on par with those offered by top financial institutions, Gemini's secure custody and exchange solutions also integrate seamlessly with Gemini Earn. The launch of

Gemini is a crypto exchange and custodian that allows

Gemini Earn follows recent news that Gemini customers will

customers to buy, sell, store, and earn on more than 30

soon be able to earn cryptocurrency rewards on their everyday

cryptocurrencies like bitcoin, bitcoin cash, ether, litecoin, and

purchases with the new Gemini Credit Card, which provides

Zcash. Gemini is a New York trust company that is subject to

exposure to crypto without changing consumers' daily

the capital reserve requirements, cybersecurity requirements,

behavior. With these two new opportunities for customers to

and banking compliance standards set forth by the New York

earn, Gemini furthers its mission to make crypto mainstream,

State Department of Financial Services and the New York

providing the bridge from traditional financial products like

Banking Law.

interest opportunities and credit cards, to the world of cryptocurrency.

Gemini was founded in 2014 by twin brothers Cameron and Tyler Winklevoss to empower the individual through crypto.

"With interest in cryptocurrency at an all time high, we're

Note: Gemini is not a depository institution and Gemini Earn is

seeing demand from both crypto and crypto-curious

not a depository account. Gemini Earn allows customers to

customers for more ways to capitalize on this boom," said

lend their digital assets to disclosed institutional borrowers.

Noah Perlman, Chief Operating Officer at Gemini. "Gemini

Loans are not insured by Gemini or any governmental

allows our customers the ability to invest for the long term

program or institution.

while also easily putting their money to work and reward themselves today with high-yield products like Gemini Earn."

Website: PAGE 095


PAGE 096

Crypto Valley’s companies up 680% in value

If you invested $100 in Crypto in 2009,it would be worth

A report compiled by a Swiss venture capital company has

$48 Million today

revealed that the value of the largest fifty firms operating in

The surge in interest in cryptocurrencies has driven all types

the country’s famed Crypto Valley has increased by 680%

of challenges and solutions in generation of the digital money,

since July 2020. The Top 50 Report, from Zug’s Crypto Valley

including a global chip shortage that's even hit China. Early

Venture Capital, or CV VC, found the valley’s 50 largest

adapters to Bitcoin are doing quite well, with those who

companies have increased in value from $37.5 billion in July

would've invested $100 into the cryptocurrency in 2009 would

2020 to $254.9 billion as of March 2021.

see their initial investment worth over $48 million today.



Crypto Valley now counts 11 Unicorns

PayPal's entry into cryptocurrency raises the stakes

5,184 people are employed in Crypto Valley (+8.5%). The

PayPal customers will be able to use their crypto to pay at 26

Crypto Valley now counts 11 Unicorns with a valuation of over

million merchants worldwide with no incremental fees. With

$1 billion each: Ethereum, Cardano, Polkadot, Aave, Cosmos,

a PayPal user base of 340 million, we can assure you that mass

Solana, Tezos, Dfinity, Near, Nexo, and Diem (formerly Libra).

adoption is finally here.

- Crypto Valley Journal

- HackerNoon via

Tesla's bitcoin gambit already made $1 billion, more than it's 2020 profits from car sales: "Based on our calculations, we estimate that Tesla so far has made roughly $1 billion of profit over the last month…To put this in perspective, Tesla is on a trajectory to make more from its Bitcoin investments than profits from selling its electric vehicle cars in all of 2020.” - Dan Ives, Analyst (Wedbush)

Celsius confirms over $10B in digital assets

72% of US investors plan to invest in DeFi in 2021

Celsius, the industry-leading cryptocurrency rewards-earning

Not only are accredited investors capitalizing on Bitcoin and

platform, has announced that it has validated over

other cryptocurrencies, but they want to expand their

$10,426,308,071.50 worth of cryptocurrency assets using

portfolio to include DeFi products, too. Despite being bullish

third-party validation tools. In December 2020, Celsius

about Bitcoin, nearly three-quarters believe recent price

conducted its first-ever asset verification report using the

heights are creating a bubble that will soon pop.

same method of validation to confirm over $3.3 billion in

- Xangle

digital assets based on net transactions as of November 2020 accounting for total customer assets since Celsius's launch.

Venezuela is 10th globally for crypto mining


Venezuela took the 10th place in the crypto mining world rankings compiled by the University of Cambridge with a

Swiss region accepting tax payments in cryptocurrency

score of 0.42%. China and the US dominate the list with 65.8%

The Swiss canton of Zug h as started accepting tax payments

and 7.24%, respectively, followed by Russia (6.90%),

in cryptocurrency. Citizens and companies based in Zug will

Kazakhstan (6.17%), Malaysia (4.33%), Iran (3.82%), Canada

be able to pay up to 100,000 CHF (around $111,300) of their

(0.82%), Germany (0.56%), and Norway (0.48%). Bitcoin is the

taxes in either bitcoin or ether.

most widely-used cryptocurrency by traders in Venezuela.

- Tanzeel Akhtar, Yahoo News

- Latin American Herald Tribune PAGE 097


PAGE 098

The COVID-19 pandemic has accelerated the pace of artificial intelligence (AI) adoption, but many say it's moving too fast, according to a new KPMG survey. Despite concerns about the speed of adoption, business leaders are confident AI can help solve some of today's toughest challenges, including COVID19 tracking and vaccines. In study, Thriving in an AI World, high numbers of business leaders from various industries say AI is at least moderately functional in their organizations, including those in: industrial manufacturing (93 percent), financial services (84 percent),


tech (83 percent), retail (81 percent); life sciences (77 percent),

Leaders optimistic about Biden but want more regulation

healthcare (67 percent) and government (61 percent). In

Business leaders across industries believe the Biden

addition, several industries saw a significant increase from last

administration will do more to help advance the adoption of AI

year's report: financial services (37-percentage point increase),

in the enterprise: industrial manufacturing (90 percent), tech

retail sector (29-percentage point increase) and tech sector (20-

(88 percent), retail (85 percent), financial services (82 percent),

percentage point increase).

life sciences (81 percent), government (79 percent) and healthcare (73 percent). Additionally, younger (Gen Z and

According to Traci Gusher, Principal of Artificial Intelligence,

Millennial) business leaders are more likely (90 percent) than

"Leaders are experiencing COVID-19 whiplash, with AI adoption

older (Gen X and Baby Boomer) business leaders (79 percent)

skyrocketing as a result of the pandemic. But many say it's

to be more optimistic about the potential actions the Biden

moving too fast. That's probably because of current debate

administration will do to help advance the adoption of AI in

surrounding the ethics, governance and regulation of AI. Many


business leaders do not have a view into what their organizations are doing to control and govern AI and may fear

Even with the optimism, business leaders are conscious that

risks are developing."

controls are needed and overwhelmingly believe the government has a role to play in regulating AI technology: industrial

industrial manufacturing (94 percent), retail (87 percent),

manufacturing (55 percent), retail and tech (49 percent in each)

financial services (86 percent), life sciences (86 percent), tech

say AI is moving faster than it should in their industry. Concerns

(86 percent), healthcare (84 percent) and government (82

about the speed of AI adoption are particularly pronounced

percent). Business leaders with high AI knowledge (92 percent)

among small companies (63 percent), business leaders with

are more likely to say the government should be involved in

high AI knowledge (51 percent), and Gen Z and Millennial

regulating AI technology in comparison to total business

business leaders (51 percent).

leaders (87 percent).

Leaders confident in AI solving industry problems

Compared to last year's report, business leaders are more

Business leaders from both small (88 percent) and large (80

interested in government involvement, with financial services

percent) companies say AI technology helped their company

increasing by 27-percentage points, retail increasing by 24-

during the COVID-19 outbreak. As we continue to navigate the

percentage points, and tech increasing by 17-percentage

pandemic, life sciences and healthcare business leaders are








overwhelmingly confident in AI's ability to monitor the spread of COVID-19 cases (94 percent and 91 percent), help with

"We are seeing very high levels of support this year across all

vaccine development (90 percent and 94 percent) and

industries for more AI regulation. One reason for this may be

distribution (90 percent and 88 percent), respectively.

that, as the technology advances very quickly, insiders want to avoid AI becoming the 'Wild Wild West.' Additionally, a more

Beyond the pandemic, business leaders are confident in AI's

robust regulatory environment may help facilitate commerce.

ability to solve major industry problems. Specifically:

It can help remove unintended barriers that may be the result

Financial services business leaders surveyed are confident

of other laws or regulations, or due to lack of maturity of legal

in AI's ability to detect fraud (93 percent), higher than last

and technical standards," said Rob Dwyer, Principal, Advisory,

year's report (85 percent).

specializing in technology in Government.

Government decision-makers surveyed are confident in AI's ability to improve bureaucratic efficiency (79 percent).

Learn more at PAGE 099


KEY FUNDAMENTALS TO REMEMBER: BLOCKCHAIN AND SMART CONTRACTS Smart contracts introduce a completely secure algorithm for







prominent features of blockchain technology.

Smart contracts are good because: No middlemen involved between the negotiators Execution time - up to minutes Remittance is automatic

The Definition

Full transparency

Smart contracts are immutable pieces of code that run on the

Easy archiving

digital cryptographical ledger to perform a certain transaction

Cryptographically secure

or task. When contracts are performing in this highly

Cost of transactions is low

encrypted network, they act like self-operating programs that

Signatures are digital

automatically execute once specific conditions are met.

Identities of the participants are anonymous

Why Are They Good?

Let’s imagine you’ve raised some money on crypto staking. So

To illustrate what smart contracts really are, their creators

you’re considering implementing smart contracts for your

often refer to an example of the principle of a vending

business or personal usage. Or you want to suggest them to

machine. So you want a chocolate bar. You insert money into

your friends and colleagues. Here are the top 7 evidence

a vending machine, then you need to choose a ‘condition’.

pieces that you want to say in favor of this technology:

That would be, for instance, a Snickers bar. You hit a button,

Independence – You won’t have to go to a notary, broker,

the machine confirms that you’ve put the money and if yes -

lawyer, or another third-party person to make sure that

gives you the treat. If you hit the button without inserting the

your contracts will execute right. This also eliminates the

money prior to this action - you won’t get chocolate.

possibility of unfair manipulation by the intermediary. Public log – Similarly to crypto coin transactions, all the

That’s a simple if-then statement by which smart contracts

smart contracts are available through the shared bitcoin

essentially work. The only difference is that you don’t need

ledger. So there’s virtually no chance of signing a contract

any third-party contractors to hold your money before the

and then worrying about losing them or theft.

requirement is met. In fact, the third-party could be the

Backup – Since the contracts are copied across the whole

blockchain, but it’s not a legal entity that stands between you

network, you can trust the network in terms of keeping

and the other party of the agreement. It’s just a technological

the information for whatever reason you might need it in

solution behind these automated peer-to-peer contracts.

the future.

PAGE 100

One of the global security trusts used blockchain to process almost 400 million transactions on securities that were worth a whopping $1.5 quadrillion. Some investment banks in the USA also take advantage of this technology for the automatic approval of payment transfers.

Security – The cryptographical algorithms designed for

Some large organizations are already using smart contracts

the blockchains are impossible to hack even with the

quite successfully. For example, one of the global security

most advanced technology and computational power.

trusts used blockchain to process almost 400 million

Even if a quantum computer would try to infiltrate, it

transactions on securities that were worth a whopping $1.5

would fall behind the network. For example, in Ethereum,

quadrillion. Some investment banks in the USA also take

new blocks are generated every 12-15 seconds. So, since

advantage of this technology for the automatic approval of

it’s the chain, in which each block contains the hash of the

payment transfers.

previous one, and in turn, numerous untraced computers write this data in their own storage, it’s physically

Which Blockchains Offer Smart Contracts?

impossible to inject any kind of code or break the chain.

Ethereum is the most popular blockchain technology for

Speed – Smart contracts execute automatically once the

executing smart contracts. In its essence, it’s the next-

pre-set condition is met which saves a lot of time that you

generation blockchain after Bitcoin which was designed to be

would otherwise spend on negotiating the delivery with

something more than just a digital P2P currency. It is different

all the parties involved in the contract, waiting for the

from Bitcoin because its concept expands far beyond the

bank transfers, etc.

concept of decentralized digital money. This solution was

Cost-efficiency – Transactions are approved without the

created to distribute assets in the event of the “proof of stake”

middlemen so it saves you money on intermediaries.

thus enabling to encode the provisions of the organizations or

Correctness – The chance for human error is minimal

simply the agreements between two or more parties. Since

since an exhaustive phase of compiling, signing, and

they are executed automatically in a blockchain, there is no

approving tons of paperwork is excluded from this

chance of tampering with the contract and deceiving the


other party. If the predetermined condition is failed, the locked assets distribute back to the owners.

The Future For This Technology When you think of all the possibilities of smart contracts in

Another positive is that you can execute contracts on the

today’s global economy, they seem to be limitless. Essentially,

aforementioned network using another crypto, like Bitcoin, as

they are the best solution for any business that requires some

a payment. Yet, there’s a catch here. All the inexhaustible

sort of secure, fast, trusted, and accurate approval on the if-

computing power coming with the Ether blockchain is not for

then premise. So, any kind of supply chain, regulation

free. In order to benefit from it, you’ll have to pay a certain

compliance, quality supervision, documentation and money

amount in ETH tokens. The good old Bitcoin can also be used

flow, personal data storage will win if using smart contracts.

for creating smart contracts, yet it has limited power to

Basically, any agreement between people that requires

process documents. NXT is another public blockchain that

conducting some rules and maintaining commitments could

allows for making smart contracts. One downside to it is that

be best executed by eliminating the human factor between

it has a limited number of templates and even the most tech-

them and automating those agreements by means of smart

savvy developer won’t be able to code their own templates on

contracts involvement.

NXT's basis. PAGE 101

5G - THE LARGEST GROWTH MARKET IN THE WORLD With profitable business models and killer applications

to 5G devices and applications. The deployment of sub-6GHz

starting to emerge, 5G is expected to be one of the largest and

5G base station might be 20% lower than the expectation, and

fastest-growing markets. By the end of 2020, 125 operators in

the rollout of 5G mobile networks will be delayed by 9-18

52 countries/territories had launched commercial 5G services,

months in many countries. However, the 5G deployment in

and 5G subscriptions are likely to be over 200 million globally.

China has been accelerated with back up from the Chinese

However, the COVID-19 pandemic has slowed down the rollout

government. The Chinese Ministry of Industry and Information

of the 5G network globally. Also, the uncertainty of global

Technology (MIIT) put 5G network construction into the

economics and the on-going China–United States trade war

government strategy to reduce the influence of COVID-19 on

might delay the adaption of 5G technology.

economics. More than 600,000 5G base stations had been built in China by Oct. 2020. Meanwhile, whether to ban Huawei, the

IDTechEx focuses on the technology challenges and

largest vendor for 5G infrastructure, from the national 5G

innovations in 5G, especially for thermal management and

network is another continuous debate for many countries. The

low-loss materials. This article summarizes and highlights

U.K. government banned the installation of new Huawei 5G

some of the critical developments and news.

equipment from September 2021 and ordered the complete removal of Huawei kits from the entire 5G network by 2027.

5G infrastructure and deployment The COVID-19 pandemic is the black swan to disrupt the

5G smartphones

rollout of 5G. Although the pandemic has had little adverse

5G has been featured in many flagship phones, including

impact on Telecoms so far, the resulting global economic crisis

brands from Huawei, Samsung, and more. Until Nov. 2020,

is likely to reduce the telecoms' investment in 5G

Samsung had the largest market share of 5G smartphones.

infrastructure and harm the willingness of customers to adapt

Due to the pressure from the U.S. government, Huawei sold off

PAGE 102



Honor to a Chinese company in Nov. 2020 in order to free the brand from U.S. sanctions. In 2020, Apple finally entered the competition by integrating 5G into all iPhone12 modules. The entrance of Apple into the 5G competition is likely to boost the investments from telecoms and encourage faster adoption of new materials and technologies to tackle the remaining challenges. Meanwhile, a large amount of lowcost 5G mobiles are available to the market. As a result, the market share of 5G handsets started to surge in 2020. Note that most of the 5G phones can only support sub-6GHz 5G. 5G thermal management Recent years have seen the increasing application of vapor chambers within smartphones to improve heat spreading. However, their future is far from set, with several high-end models still using graphite heat spreaders for their reduced complexity, cost, and weight. In the new Note20 smartphone, Samsung has used a graphite heat spreader or a copper vapor chamber; Apple's first 5G phones all use graphite heat spreaders and have not adopted vapor chambers. Several new thermal materials for 5G applications were released in 2020. Some highlights include: DOW introduced the DOWSIL TC-3065 Thermal Gel with thermal conductivity of 6.5 W/mK; Henkel also announced their portfolio of TIMs for 5G infrastructure; W.L. Gore's Thermal Insulation material for smartphones can reduce hot spots on the device surface and is compatible with the new mmWave 5G antenna. IDTechEx guides your strategic business decisions through its Research, Subscription and Consultancy products, helping you profit from emerging technologies. IDTechEx have produced a number of reports on 5G, including the overview report "5G Technology, Market and Forecasts 2020-2030" and further in-depth analysis on "Lowloss Materials for 5G 2021-2031" and "Thermal Management for 5G". For more information on these reports and for the full






visit: PAGE 103

CYBER CRIMINALS CONTINUE TO BENEFIT FROM THE COVID-19 PANDEMIC According to Avira's Report on Cybersecurity, cyber criminals

"Corona-Apps.apk" via phishing campaigns. The keyword

benefited greatly from COVID-19. With a world eager for

"Corona" is intended to entice Android users to install the

information, malware authors developed a wide variety of

Trojan on their smartphone. According to the Avira report, the

strategies to exploit users’ fears and need for answers around

number of Android banking Trojans detected in 2020

the virus, from malware which enables cyber attackers to read

increased by 35 percentage points compared to the previous

credit card data to vaccine based scams targeting the elderly

year, which is due in part to increased mobile banking.

in order to gain access to personal payment data. "Banking Trojans have always played an important role in the Overall, cyber-attacks increased by 15% worldwide in 2020

Android malware scene and this year they have an even bigger

compared to 2019. Further the rate of scams overall rose and

presence. In addition to the strategy of using COVID-19 as a

fell at the same rate and time as the virus appeared across the

cover, they also use the classic approach: they disguise

world. Since the beginning of the pandemic, special variants

themselves as a widely used app and ask for unusual

of well-known malware families have emerged to trap

permissions in order to obtain credit card data, for example,"

unsuspecting users with the phrases "Corona" or "COVID-19".

Vukcevic said.

"For many years, authors of malware have been using

COVID-19 as a driver for cyber attacks

psychological tricks to lure unsuspecting users," said

Overall, Avira Protection Labs recorded an increase in

Alexander Vukcevic, Director of Avira Protection Labs.

malware attacks of around 15% compared to 2019 with a

"Currently, we are in a situation where many people are

significant increase particularly in the first and last months of

looking for answers and are worried because of COVID-19. The

2020. Interestingly, the number of all cyber-attacks blocked by


Avira increased this year at the same rate as the pandemic








spread. During the first wave of the pandemic in April, the number of malware attacks also reached its first peak. As the

Banking Trojan "Cerberus" lures with "Corona”

scale of the pandemic diminished in the summer, so did the

One example of this is a variant of the Android banking Trojan

number of attacks. Since the beginning of the second wave,

"Cerberus", which is most often distributed under the name

the number of malware attacks has been rising rapidly again.

PAGE 104


There would appear to be a direct correlation between the number of attacks and the number of people working from home, this may be down to cybercriminals knowing that people are often more vulnerable to certain types of attacks when away from a secure office environment. Increasing threat in 2021: Stalkerware Another malware that actively camouflages itself and, according to Avira, will become increasingly important in the coming years is stalkerware. Apps that are detected as stalkerware are a type of spyware that can endanger the privacy of users and the security of the system. These spy apps can be installed without the knowledge or consent of the device owner, to secretly monitor them and spy on personal information such as pictures, videos, messages and location data. To disguise their activities, they use a stealth mode that allows the app to run invisibly in the background. Due to the increasing activity of stalkerware apps in the Android environment, Avira is an active member in the Coalition Against Stalkerware to support their fight against this threat. About Avira Avira provides a consumer-focused portfolio of security and privacy solutions for Windows, Mac, Android and iOS, home networks, and smart devices (IoT). All Avira features are available as licensed SDKs and APIs. Working together, Avira and its partners protect more than 500 million devices globally. Avira solutions






independent security tests. We don’t just offer our solutions to consumers. The OEM side of our business also shares our award-winning technologies with developers and businesses. Our tools, kits and services make it easier and quicker to put high security standards at the heart of business around the world. We back up our SDKs, APIs, antimalware tech and threat intelligence with specialist integration teams and expert 24/7 support. Avira is headquartered near Lake Constance, Germany, with additional offices in the EU, the United States, and Asia. For more information about Avira please visit: PAGE 105

Thousands of startups have been formed over the past decade to focus on combating cybercrime, which is expected to cost the world $6 trillion annually in 2021 — up from $3 trillion in 2015. Israel is considered a world leader in the cybersecurity business, and approximately 25 percent of all global investments in cybersecurity go to Israel, according to an


article in The Jewish Press – the largest independent weekly Jewish newspaper in the United States – which states Israel's rise as one of the world’s leaders in cybersecurity has been boosted by cooperation between the military, government, education and private sectors, a level of partnership

"There are 116 companies with headquarters in the U.S., and

unmatched in the Western world.

34 with international (non-U.S.) headquarters" says Steve Morgan, founder of Cybersecurity Ventures and Editor-in-Chief

The second annual list of the Hot 150, compiled by

at Cybercrime Magazine."

Cybersecurity Ventures, recognizes the most innovative companies in the cybersecurity market. The list consists of

There are 30 companies in total who have their research and

pure-play companies focused exclusively or primarily on

development based in Israel, a cybersecurity powerhouse and

cybersecurity. All companies earn their spot based on merit,

the world’s second largest exporter of cyber technology" adds

there is no “pay-to-play,” no cost to apply or to be listed.

Morgan. Out of the companies listed, 16 have their corporate headquarters in the U.S., presumably to be in closer proximity

The list can be seen at PAGE 106

to venture capital and major customers.

"Israel, the world’s second largest exporter of Cyber -Tech, features 30 companies on the Hot 150. The list of 150 cybersecurity companies is a resource guide for CIOs, CISOs, CSOs, IT and security teams at Fortune 500 and Global 2000 corporations, as well as small-to-midsized businesses of all sizes and types globally.”

The COVID-19 pandemic has intensified the need for

Cyberbit, founded in 2015. HQ and R&D in Ra’anana. Cyber

cybersecurity. "Security leaders and teams were struggling

Range Training and Simulation.

before the new norm to keep up with the evolving cyber threat

Cybereason, founded in 2012. HQ in Boston, Mass., R&D in

landscape" says Eyal Benishti, founder and CEO at Tel Aviv

Tel Aviv. Cyber Defense and Response Platform.

based IRONSCALES, developers of a self-learning email

Cymulate, founded in 2016. HQ and R&D in Rishon LeZion.

security platform. "Today’s scattered workforce and perimeter

Breach and Attack Simulation Platform.

makes it even harder."

Deep Instinct, founded in 2015. HQ in New York, R&D in Tel Aviv. Deep Learning Cybersecurity.

Cybersecurity Ventures expects Israeli companies will push the

Forescout, founded in 2000. HQ in San Jose, Calif., R&D in

envelope around remote workforce security – now a must

Tel Aviv. Unified Device Visibility for IT & OT.

have solution – in 2021. The selection criteria for inclusion on

Guardicore, founded in 2013. HQ and R&D in Tel Aviv.

the 2021 list includes (some input on all of these for each

Hybrid Cloud Security Platform.

company): market category; problem solved; feedback from

Hysolate, founded in 2016, HQ and R&D in Tel Aviv.

CISOs and security leaders; venture capital raised; founder and

Workspace-as-a-Service Platform.

management pedigree; executive management and key staff;

Imperva, founded in 2002. HQ in San Mateo, Calif., HQ in

annual growth (revenue and employees); customer base and

Tel Aviv. Data and Application Security.

notable wins; channel programs; published reviews; media

IntSights, founded in 2015. HQ in New York, HQ in Tel Aviv.

coverage; research and reports published; and other.

Threat Intelligence Platform. IRONSCALES, founded in 2013. HQ and R&D in Tel Aviv.


Self-Learning Email Security.

Aqua Security, founded in 2015. HQ and R&D in Ramat

Karamba Security, founded in 2015. HQ and R&D in Hod

Gan. Cloud Native Application Protection.

Hasharon. Automotive Security and IoT Protection.

Avanan, founded in 2014. HQ in New York, R&D in Tel Aviv.

Orca Security, founded in 2018. HQ in Los Angeles, Calif.,

Cloud Email Security Platform.

HQ in Tel Aviv. Cloud Security Platform.

Axonius, founded in 2017. HQ in New York, R&D in Tel Aviv.

Perimeter 81, founded in 2018. HQ and R&D in Tel Aviv.

Cybersecurity Asset Management.

Secure Access for Remote Workforce.

BigID, founded in 2015. HQ in New York, R&D in Tel Aviv.

SCADAfence, founded in 2014. HQ in New York, R&D in Tel

Data Privacy and Protection.

Aviv. OT and IoT Cybersecurity Platform.

BioCatch, founded in 2010. HQ and R&D in Tel Aviv. AI

Semperis, founded in 2013. HQ and R&D in Ramat Gan.

Driven Behavioral Biometrics.

Identity Driven Cyber Resilience.

Cato Networks, founded in 2015. HQ and R&D in Tel Aviv.

SentinelOne, founded in 2013. HQ in Mountain View, Calif.,

Cloud Network Security Platform.

R&D in Tel Aviv. AI Powered Security Platform.

Checkpoint Software, founded in 1993. HQ and R&D in Tel

Skybox Security, founded in 2002. HQ in San Jose, Calif.,

Aviv. Cybersecurity Solutions and Services.

R&D in Herzliya. Security Posture Management.

Checkmarx, founded in 2006. HQ and R&D in Ramat Gan.

ThetaRay, founded in 2013. HQ and R&D in Hod Hasharon.

Software Security for DevOps.

Big Data Security Analytics.

Claroty, founded in 2014. HQ in New York, R&D in Tel Aviv.

Tufin, founded in 2005. HQ in Boston, Mass., R&D in Tel

Operational Technology Security.

Aviv. Network Security Policy Automation.

CyberArk, founded in 1999. HQ and R&D in Petach-Tikva.

Varonis, founded in 2005. HQ in New York, R&D in Herzliya.

Privileged Access Security.

Enterprise Data Security Platform. PAGE 107


As the simplest and most abundant element known to us, the

and Space Administration (NASA) space program, so it is not

element hydrogen is considered the basic building block of the

surprising that, today, hydrogen is used to provide power for

universe. On Earth, hydrogen is most commonly found in

systems as large as power supply stations and as small as

combination with oxygen in the form of water, covering 71% of

laptop computers (yes, really!). However, the latest hydrogen

the earth's surface and an essential element for all forms of life

technologies also enable the supply of sufficient energy for

on earth.

demanding applications like passenger trains and utility power stations, which demonstrate the many possibilities of

Versatile and environmentally friendly when produced from

using hydrogen as a fuel.

renewable energy, hydrogen produces no emissions, and is proving to be a key element in our global efforts to

Hydrogen fuel cells are seen as a viable alternative technology

decarbonize electricity, heating, transport and industrial

for automotive, heavy mobility and energy supply industries,

processes. Hydrogen can be safely stored or transported. It

complementing battery electric solutions. With water as the

can be blended or used to create hydrocarbon fuels. With

only by-product, fuel cells work as an environmentally-friendly

continued innovation over decades, hydrogen has become an

power solution.

important part of the world’s current alternative power landscape. Cummins uses fuel cell and hydrogen technologies

A transport ferry that only emits water across waterways?

to power a variety of applications, including transit buses,

This will now be possible thanks to Cummins hydrogen fuel

semi-trucks, delivery trucks and passenger trains to name a

cells that are being integrated into North America’s first

few. But what are hydrogen fuel cells and how do they work?

commercial hydrogen fuel cell powered, zero emissions ferry (ZEF). Quiet and emissions free, the vessel, named “Sea

Hydrogen fuel cells start in space: Decades ago, hydrogen


was used as a fuel in the United States National Aeronautics

commercialization of zero emissions marine vessel power.

PAGE 108









The 70-foot, 75 passenger high-speed ZEF will be the flagship for a planned future fuel-cell powered fleet, transporting commuters around the bay of San Francisco, California (U.S.). It will also demonstrate and test the potential of commercialization of fuel-cell powered marine vessels to the global maritime industry. How It Works: With a powertrain designed by Golden Gate Zero Emission Marine, the Sea Change is powered by

Cummins is a global power leader that designs, manufactures,

Cummins’ 360kW fuel cell and can reach speeds up to 22

sells and services diesel and alternative fuel engines from 2.8

knots. The fuel cells are supplied with hydrogen from storage

to 95 liters, diesel and alternative-fueled electrical generator

tanks creating electricity to run the electric motors and turn

sets from 2.5 to 3,500 kW, as well as related components and

the vessels propellers, generating the ferry’s movement. With

technology. Cummins serves its customers through its network

the ZEF only producing water and electricity as a by-product,

of 600 company-owned and independent distributor facilities

it’s 100% emissions free. Fuel cells are an attractive solution

and more than 7,200 dealer locations in over 190 countries and

for decarbonization of marine vessels for several reasons. They


are zero emissions, silent and scalable. Plus, they are flexible because the power from the fuel cells is transported through

For more information please visit:

wires, the fuel cells can be placed almost anywhere on the vessel. In the case of the Sea Change, the fuel cells are placed in a room at the back of the main cabin, while the hydrogen storage tanks are up at the top deck. The Sea Change is owned by SWITCH Maritime, a North American impact investment company working to create America’s first fleet of zero emission marine vessels. This project is also partially funded by a $3 million grant from the California Air Resources Board, administered by the Bay Area Air Quality Management District, that comes from the California Climate Investments initiative. Power at the Port: With governments around the world developing ambitious goals for carbon emissions and a focus

"The maritime industry is a vital source of economic activity, moving people and goods around the world. Hydrogen fuel cells have the potential to significantly reduce carbon dioxide and greenhouse gases while helping to power a global supply chain."

on the commercial maritime industry, this is an exciting step towards reducing carbon emissions and meeting the need for cleaner mobility solutions globally. Cummins is not stopping with zero emission ferries. The company’s alternative power solutions are set to power applications across the port ecosystem. This includes battery electric terminal tractors and six Class 8 fuel-cell powered drayage trucks that will transport goods from ships to warehouses in Southern California. In addition, Cummins is designing and building containerized hydrogen fuel cell generator systems that will supply both stationary and portable port power.

"Ports have the advantage of being closed systems, which allows them to be easily adapted to low-carbon solutions. From drayage trucks to stationary power installations, there are numerous opportunities to decarbonize port operations with Cummins proven technologies." PAGE 109


Daimler Truck AG, IVECO, OMV, Shell and the Volvo Group have

customers willing to make an early commitment to hydrogen-

committed to work together to help create the conditions for

based trucking. These fleets are expected to operate in

the mass-market roll-out of hydrogen trucks in Europe.

regional clusters and along European high capacity corridors with good refuelling station coverage. During the decade,

As a growing number of governments and businesses align on

these clusters can then be interconnected to build a truly pan-

a common vision of a net-zero emissions energy system, the

European network.

H2Accelerate participants believe that hydrogen is an essential fuel for the complete decarbonisation of the truck sector.

Throughout the scale up, support from the public sector will be required. Under H2Accelerate, the participants expect to

Achieving a large-scale roll-out of hydrogen fuelled trucks is

work together to seek funding for early pre-commercial

expected to create new industries: zero-carbon hydrogen

projects during the first phase of the roll-out. In parallel, the



participants will engage with policy makers and regulators to

systems, a network of high-capacity refuelling stations for

encourage a policy environment which will help support the

liquid and gaseous hydrogen, and the production of the

subsequent scale up into volume manufacturing for hydrogen

hydrogen fuelled trucks. H2A participants believe that

trucks and a Europe-wide refuelling network for zero carbon

synchronized investments across the sector during the 2020s

hydrogen fuel.




will create the conditions for the mass market roll-out of hydrogen fuelled heavy duty transportation which is required

“Climate change is the challenge of our generation and we are

to meet the European ambition of net zero emissions by 2050.

fully committed to the Paris Climate Agreement for

The decade long scale-up is expected to begin with groups of

decarbonizing road transport. In the future, the world will be

PAGE 110

"The participant companies in H2Accelerate agree that hydrogen-powered trucks will be key for enabling CO2-neutral transportation in the future. This unprecedented collaboration is an important milestone for driving forward the right framework conditions for establishing a mass market for hydrogen-based trucking." Martin Daum, Chairman of the Board of Management of Daimler Truck AG

powered by a combination of battery-electric and fuel-cell electric vehicles, along with other renewable fuels to some extent. The formation of the H2Accelerate collaboration is an important step in shaping a world we want to live in,” says Martin Lundstedt, President and CEO of the Volvo Group. “The prize is clear. By boosting scale in a big way, hydrogen fuelled trucks will need to become available to customers at or below the cost of owning and operating a diesel truck today. This means truck customers will need to have access to a fully zero emissions vehicle with a similar refuelling time, range and cost range compared to the vehicles in use today. To achieve this ambition a clear regulatory framework is needed, including policies addressing the supply of hydrogen, and

Industrial, stated: “The widespread adoption of hydrogen fuel-

consumer incentives in a coordinated way,” said Elisabeth

cell technology in heavy-duty transport is a function of the

Brinton, Executive Vice President for New Energies at Shell.

necessary infrastructure. We also need very concrete projects






to demonstrate with hauliers and other stakeholders in the Martin Daum, Chairman of the Board of Management of

industry that this solution is financially and operationally

Daimler Truck AG and Member of the Board of Management of

viable. The ground-breaking H2Accelerate collaboration will

Daimler AG: “The participant companies in H2Accelerate agree

create the conditions for this to happen and accelerate the

that hydrogen-powered trucks will be key for enabling CO2-

transition to zero-emission transport.”

neutral transportation in the future. This unprecedented collaboration is an important milestone for driving forward the

H2Accelerate is a collaboration agreement signed between

right framework conditions for establishing a mass market for

the participants under which the participants will work

hydrogen-based trucking. It is also a call to action for

together to:

policymakers, further players involved and society as a whole.”

- Seek public support to fund early pre-commercial projects to activate the market on the path towards a mass market roll-

Angelika Zartl-Klik, OMV SVP HSSE & New Energy Solutions:

out of the technology.

“H2Accelerate is playing a pioneering role and OMV is making

- Communicate around the technical and commercial viability

an important contribution here. In order to achieve the climate

of hydrogen fuelled trucking at scale.

targets, we will need any low-carbon technology. Hydrogen is

- Hold discussions with policy makers and regulators to

an option for the climate-friendly mobility of the future.”

encourage policies which can support a sustainable and speedy activation of the zero emissions long haul trucking

Gerrit Marx, President Commercial & Specialty Vehicles at CNH

market. PAGE 111

WHAT IS DELAYING AUTONOMOUS DRIVING? Regulation will finally allow Level 3 autonomous driving

availability in Europe reached 91 models in 2019 as Volume

from this year.

brands such as Renault, Citroen and Honda introduced Traffic

In Europe, Japan, and China, approval of SAE Level 3

Jam Assist features. Mercedes has already stated that its new S-

autonomous driving features, such as Audi’s AI Traffic Jam

Class equipped with the new DRIVE PILOT will switch on Level 3

Pilot, is not currently allowed. The delay to key regulatory

by late ’21 on suitable highways in Germany. We expect Audi,

amendment has stopped Audi’s Lv.3 deployment strategy since

and BMW to join Mercedes-Benz among the first to activate

2018, but only until the UNECE-Automated Lane Keeping

Level 3 via Over-the-Air-Updates in Europe.

Systems regulation came in to force this year. Europe and

Before the pandemic hit, Japan aimed to align its Autonomous

Japan will benefit from the changes in regulation due to the

Driving regulatory framework with Europe aiming to unlock

combination of the technological capabilities in Level 3 of their

Lv.3 for the 2020 Tokyo Olympics. In Jan’20, Japan even

domestic carmakers and the favorable political framework

announced safety standards for Lv3. We expect that Level 3

geared towards removing roadblocks and establishing their

demonstrations in Japan during the 2021 Tokyo Olympics will

respective markets as key innovation hubs.

demonstrate its technological innovation led by Nissan who will offer its first Level 3 Pro-Pilot feature in the Skyline.

Germany and Japan are early adopters Europe is the leading geography in terms of penetration of

2. Insurance to take a hit – market education needed

ADAS (Advanced Driver Assistance Systems) technology, thanks

Level 3 - Autonomous Driving presents a major challenge to

to innovation primarily from German carmakers. Lv.2-D

traditional vehicle insurance due to its key implications for the

PAGE 112

3. Cyber Security moves to the top of the agenda Over the next decade, as transportation progresses from

"Who is liable for a crash when L3 is in ‘’active mode’? Data recording would be useful to understand if the system failed or transferred control to the driver who failed to ‘’react’’ ." "Carmakers, including Audi and Volvo have claimed that they will be accountable for potential failures when their ADS are active."

Connected and Partially-Automated to Highly and Fullyautomated, Smart and Shared Mobility, the addition of new sensors and ECUs, new architecture, more Connected devices, and V2X will significantly enlarge the vehicle ‘’attack surface”. Identifying, mitigating, and responding to cyber threats will not only be paramount for physical road and vehicle safety but also a prerequisite for the transition towards self-driving cars. ALKS will also need to comply with cyber-security and software update requirements set out in two other new U.N. regulations. New regulations on automotive cyber security and software updates to establish clear performance and audit requirements for OEMs are coming into effect this year.

determination of liability. In Level 3, the transfer of vehicle control from the driver to the Automated Driving System has implications for the determination of liability since the driver is still the ultimate back-up. This also creates insurance challenges for higher levels of automation. More specifically, since the Liability framework for Level 3 is still largely unconfirmed, insurance tools are not in place for this level of automation. The above challenges the development of Level 2 and Level 3 features by manufacturers. However, carmakers, including Audi and Volvo have claimed that they will be accountable for potential failures when their ADS are active. The ALKS regulation mandates vehicles to be equipped with a Data Storage System for Automated Driving — the so-called “black box” — which will record when ALKS is activated. Car

4. ADAS Suppliers poised for growth

manufacturers must also introduce Driver Availability

ADAS suppliers are well-positioned to monetize the revenue

Recognition Systems, which monitor seatbelt use and monitor

growth coming from the proliferation of ADAS. They have

the driver’s capability to take back control of the vehicle,

significant expertise in the design, development, and delivery

including through spotting eye blinking and closure.

of components for ADAS and/or ADAS features, which gives them an edge over many OEMs. Leading ADAS suppliers are in

Among automotive industry associations, the GEAR 2030 has expressed the views that “motor insurance and product liability directives are sufficient for upcoming systems, whereas harmonisation of national liability regimes is neither needed nor feasible for the upcoming systems”. We see the need for adequate education of drivers, from both carmakers as well as rating associations such as the NCAP to help them understand their legal requirements and avoid consumer confusion over driver responsibilities or even misuse resulting from “mode confusion”.

a unique position to supply multiple OEMs with technology which provides them with a wide customer base but they also can sell their ADAS portfolio directly. Furthermore, leading Tier-1s have announced a continuing investment in human capital and expansion of production capacity, especially for radars and Lidar sensors. Leading ADAS suppliers, have a welldiversified revenue base and worldwide presence to capitalize on growth in different regions, i.e. currently in advanced car markets but later on in high potential, emerging car markets.

PAGE 113


"As mobility shifts from product to service, most of the world’s biggest automotive suppliers are striving to develop capabilities in AI & software."





everything’’, is a London-based automotive consultancy that offers business intelligence and consulting to the automotive, investment and technology sectors, on technologies that will enable the transition towards the future of the automotive industry: - Intelligent & Autonomous Vehicles: ADAS & Automated Driving, Connected Cars (incl. OTA), Automotive Cyber Security, V2X

Fighting off new entrants: new expertise & collaborative

- Efficient & Smart mobility: Alternative powertrains (AFV) and

business models needed

new mobility business models.

As mobility shifts from product to service, the world’s biggest automotive suppliers are striving to develop capabilities in AI

Our report portfolio delivers instant access to expert insights

& software. Bosch is committed to investing 300 million euros

on high-growth automotive segments with emphasis on

by 2021 in the development of the Bosch Center of Artificial

leading performers, technology adoption, regulation and

Intelligence which already operates in India, the U.S., and

competitive assessment. Our services also include custom

Germany. But even though they invest heavily to support the

research and consulting to assist you secure a leadership

autonomous driving and connectivity roadmaps of carmakers,

position or help you gain competitive advantage.

tech giants entering the mobility space seem to be closer to bring new services to the market. PAGE 114



ISRAEL A UNIQUE INNOVATION ECOSYSTEM Among the 5 best startup ecosystems worldwide The 2nd most innovative nation in the world The world’s 2nd highest R&D expenditure, over 4% GDP 350 global tech leaders launched innovation centers in Israel Developed over 150 programs for startups & over 90 VC funds Over 1,000 exits between 2006-15, with $60 billion in capital



Lucid Motors, which is setting new standards for sustainable

growth as we work towards the launch of our new pure-

mobility with its advanced luxury EVs, and Churchill Capital

electric luxury sedan, Lucid Air, in 2021 followed by our Gravity

Corp IV, a special purpose acquisition company, have entered

performance luxury SUV in 2023. Financing from the

into a definitive merger agreement. CCIV and Lucid are

transaction will also be used to support expansion of our

combining at a transaction equity value of $11.75 billion.

manufacturing facility in Arizona, which is the first greenfield purpose-built EV manufacturing facility in North America, and

The transaction values Lucid at an initial pro-forma equity

is already operational for pre-production builds of the Lucid

value of approximately $24 billion at the PIPE offer price of

Air. Scheduled to expand over three phases in the coming

$15.00 per share and will provide Lucid with approximately $4.4

years, our Arizona facility is designed to be capable of

billion in cash (assuming no existing CCIV shares are redeemed

producing approximately 365,000 units per year at scale.

for cash at closing).

Lastly, this transaction further enables the realization of our vision to supply Lucid’s advanced EV technologies to third

Peter Rawlinson, CEO and CTO of Lucid, said, “Lucid is proud to

parties such as other automotive manufacturers as well as

be leading a new era of high-technology, high efficiency zero-

offer energy storage solutions in the residential, commercial

emission transportation. Through a ground-up rethinking of

and utility segments.”

how EVs are designed, our in-house-developed, race-proven technology and meticulous engineering have enabled industry-

Michael Klein, Chairman and CEO of CCIV, said, “CCIV believes

leading powertrain efficiency and new levels of performance.

that Lucid’s superior and proven technology backed by clear

Lucid is going public to accelerate into the next phase of our

demand for a sustainable EV make Lucid a highly attractive

PAGE 116

investment for Churchill Capital Corp IV shareholders, many of

Lucid’s growth will continue to benefit the communities in

whom have an increased focus on sustainability. We are

which it operates, particularly in California where the

pleased to partner with Peter and the rest of Lucid’s leadership

company is headquartered and in Arizona where the company

team as it delivers the highly anticipated Lucid Air to market

has built its vehicle manufacturing facility from the ground up

later this year, promising significant disruption to the EV

as well as its in-house EV powertrain manufacturing facility.

market and creating thousands of jobs across the U.S.”

Additionally, with directly-owned retail locations already open in California and Florida, Lucid will continue to expand its

Lucid is setting new standards in performance, range and

retail and service footprint across the U.S. throughout 2021.

efficiency, appealing both to customers and investors

Lucid currently employs nearly 2,000 people in the U.S., and

committed to a zero-emission future. The company’s

intends to continue growing quickly to support the company’s

differentiated, proprietary EV technology, including its battery

ramp in operations, with 3,000 employees expected to be

technology which is currently powering every vehicle in the

added domestically by the end of 2022. Peter Rawlinson will

world’s leading EV racing series, is underpinned by a rich

continue to lead Lucid along with the rest of the company’s

portfolio of patents. Lucid’s EV technology suite was

seasoned leadership team. Churchill’s leadership team and

developed in-house, allowing Lucid Air to deliver outstanding

group of operating partners will actively facilitate key

efficiency with a projected range of over 500 miles on a single

introductions and relationships and provide product, design,

charge – ahead of all competitors on the market today.

and industry insights.

"Lucid is proud to be leading a new era of high-technology, high efficiency zero-emission transportation. Through a ground-up rethinking of how EVs are designed, our in-housedeveloped, race-proven technology and meticulous engineering have enabled industryleading powertrain efficiency and new levels of performance" - Peter Rawlinson, CEO and CTO of Lucid

PAGE 117

About Lucid: Headquartered in the heart of Silicon Valley in Newark, California, Lucid has benefitted enormously from California’s forward-thinking, innovation-centered business environment. Lucid’s management team looks forward to continuing to operate from its California headquarters as a public company. This transaction will also support further expansion of Lucid’s direct-to-consumer retail model and Studio and Service Center locations. Currently, Lucid has 6 Studios open across the U.S. and additional sites under construction, a footprint that is scheduled to grow throughout 2021. International sales expansion is planned Europe and Middle East during 2022, and Asia Pacific thereafter. Lucid’s completed, purpose-built manufacturing facilities are production-ready and positioned for expansion. In Casa Grande, Arizona, Lucid is already manufacturing Lucid Air preproduction vehicles in a state-of-the-art facility called AMP-1 that represents the first greenfield EV manufacturing facility in North America. Just a few miles away from AMP-1 is Lucid’s powertrain manufacturing plant, LPM-1, where Lucid produces battery packs, integrated drive units and Wunderbox two-way chargers, which present significant opportunities in energycapture technology. In addition to its in-house technological and manufacturing capabilities, Lucid has established strong relationships with core suppliers for key materials like battery cells, including a development and supply agreement with LG Chem. Currently, Lucid’s AMP-1 facility can produce 34,000 vehicles annually, but with a total of three phases of expansion planned over the coming years, the site is expected to be capable of producing approximately 365,000 vehicles per year at scale. As a part of its vision, Lucid intends to leverage its technology portfolio and expertise in electrification to enable a broader societal transformation towards clean energy. Lucid sees compelling potential for use of its electric powertrain technology in other OEM vehicles as well as in the aerospace, heavy machinery and agricultural






opportunities for energy storage applications in the residential, commercial and utility sectors.

"Lucid sees compelling potential for use of its electric powertrain technology in other OEM vehicles as well as in the aerospace, heavy machinery and agricultural industries, and also recognizes adjacent opportunities for energy storage applications." PAGE 118

Lucid’s first car, the Lucid Air, is a state-of-the-art luxury sedan

"Consumers engage with Lucid through an advanced digital platform that is unique in the industry, enabling seamless digital experiences across multiple touchpoints."

with a California-inspired design underpinned by race-proven technology. Featuring luxurious full-size interior in a mid-size exterior footprint, the Air will be capable of an EPA estimated range of over 500 miles and 0-60 mph in under 2.5 seconds. Customer deliveries of the Lucid Air, which will be produced at Lucid's new factory in Casa Grande, Arizona, will accelerate in the second half of 2021 as the factory increases production. Consumers engage with Lucid through an advanced digital platform that is unique in the industry, enabling seamless digital experiences across multiple touchpoints. The Lucid Air is the result of a revolutionary approach to automotive packaging called the Lucid Space Concept, which capitalizes upon the miniaturization of Lucid’s in-house developed EV drivetrain to optimize interior cabin space. The concept is central to the architecture of the Lucid Electric Advanced Platform (LEAP) upon which the Lucid Air, and forthcoming Lucid vehicles, will be built. For more information, please visit: PAGE 119

• Hanwha Corporation introduces three brand new


collaborative robots with significantly improved performance and new, customizable solution packages that incorporate AI and mobility. • These new products address the diverse needs of customers and reinforce the rapidly expanding


collaborative robot market. Hanwha Corporation introduces new advanced solutions, including Hanwha Collaborative Robot Advanced (HCR Advanced) and a collaborative-robotsolutions






momentum in the collaborative robot (cobot) market that is expected to grow rapidly. The global market for cobots was worth USD 1.2 billion last year, and it is expected to grow on average by 42% annually as more smart factories are built and the increasing demand for contactless services due to COVID-19 are expected to reach USD 7 billion by 2026. In response, Hanwha Corporation is

PAGE 120


The first of these, Robot AI 3D Vision (RAIV), is an


learning technology. Robot Visual Safety (RVS) is

aggressively developing advanced cobots that combine Hanwha’s AI technology with its mobility capabilities. The company is integrating its robotics technology with existing logistics automation systems, secondary batteries, and display-related facilities to create synergy and satisfy the diverse needs of customers worldwide. There are three models in the HCR Advanced Series: HCR-3A, HCR-5A, and HCR-12A. These new models retain the excellent design and versatility of the original HCR cobots while providing additional functionality. These include the ability to easily attach key functional accessories, such as force torque sensors and grippers, without the need to attach additional cables. Additionally, the HCR Advanced Series improves workplace safety while boosting speed, consistency, and accuracy to provide better productivity to the automotive,

AI visual solution for cobots that can optimize efficiency by leveraging its 3D camera and deep another solution where the speed of the robot adjusts according to the distance of its operator to ensure safety. Hanwha Corporation also offers Mobility, which combines an autonomous Laser-Guided Vehicle – of which Hanwha is the first to develop in Korea – with an Autonomous Mobile Robot (AMR) to overcome the HCR Advanced’s weight limits and boost productivity. Mobility also includes the Robot Monitoring Service (RMS), which uses Hanwha





monitor the cobot’s work environment and sound alarms in case of danger, as well as Robot Positioning Compensation (RPC) which makes cobots easier to use and more accurate.

electronics, food, and pharmaceutical industries and many others. Advanced Solutions are five additional modules that customers can

Kyung-Seok Ok, the CEO of Hanwha Corporation

pick and choose to tailor-fit their cobots according to the type of

said, “Hanwha Corporation has continued its

work and production processes they need done.

R&D on cooperative robots to actively respond to the manufacturing automation trend following the 4th Industrial Revolution. With the launch of these







popularization of collaborative robots and solidify our position in the market by providing total solutions that consider not just the products but also the needs and workplaces of our customers.” Currently, Hanwha Corporation’s cobots are being promoted and sold through a global network with around 40 locations. The company first introduced its cobots in China, Korea, and

“Hanwha Corporation has continued its R&D on cooperative robots to actively respond to the manufacturing automation trend following the 4th Industrial Revolution." - Kyung-Seng OK, CEO of Hanwha Co.

Southeast Asia and is starting to gain recognition in the U.S. and Europe, where cobots originated. In Europe, Hanwha Corporation’s cobots actually lead the market for collaborative, thanks to the local subsidiaries, logistics infrastructure, and Hanwha Europe Technical Center – all based in Germany – providing a stable supply chain and timely support services for the region.

PAGE 121


After more than a year of intensive preparations, it is now official. Denmark’s new national robot, automation and drone cluster has gone live. Under the name of Odense Robotics, it will bring together the entire ecosystem to drive innovation and growth in the industry across the country. The cluster has regional hubs in Aalborg, Aarhus, Copenhagen, Odense and Sonderborg, the cluster secretariat is located in Odense (Denmark's 3rd largest city). The cluster is founded on partnerships with leading knowledge institutions: Aalborg University, Aarhus University, Kolding Design School, Danmark’s Technical University, FORCE


Technology, the University of Southern Denmark and the Danish Technological Institute. The cluster’s activities will engage the entire value chain and address a wide range of technologies, such as safe robot-human interaction, artificial

PAGE 122

month. We hope more companies will apply to join, so we can

"Denmark’s robot, automation and drone companies are driven by the need to accelerate their growth and innovation, and that’s exactly what we aim to do in the new national cluster. We have succeeded in gathering the entire ecosystem and look forward to collaborating with companies and knowledge partners on a wide range of technological areas – across the country and across the entire value chain,”

gradually bring together the entire ecosystem. Members will experience more and more activities as we develop. When will the regional hubs be ready? The secretariat in Odense is operational and we are working on steadily establishing regional hubs across the country, so companies nationwide can benefit from the cluster’s projects and activities. Bongki Engel, the latest addition to Odense Robotics team, joined us earlier last month and will play a strong role in developing the Sonderborg Hub, which is expected to be up and running this spring. We expect to launch

- Mikkel Christoffersen, Director

our hubs in Aalborg, Aarhus and Copenhagen in a few months. What projects do you have now – and what’s coming up?

intelligence in robots, developing successful startups and shaping more globally competitive companies. And always with a focus on how robots, automation and drones can contribute to a greener future. The new cluster builds upon the strong foundation created by the three merged organisations: the regional cluster Odense Robotics, the national drone cluster







RoboCluster. After just a month, the cluster has signed up more than 120 members. It’s a great start, but there’s still a lot of work ahead to build the cluster and reach companies

Currently, we have several projects where companies can develop their technology, concept or service in collaboration with knowledge institutions, such as Digital Twins, Digital Omstilling – Innovationssamarbejder and DigitaliseringsBoost. This year, we will launch Global Growth Robotics. It’s an exciting project that will provide a tailored acceleration programme for Danish robot, drone and automation companies seeking to grow internationally. The project aims to realise the huge growth potential in the industry.


How do you find out the needs of the industry?

Odense Robotics CEO Mikkel Christoffersen explains how

automation and drone companies across the country –

Over the next few months, we will be meeting robotics,

the cluster is taking shape and what to expect.

virtually or physically, depending on pandemic restrictions. We

How is the new cluster taking shape?

companies and their needs – and creating more awareness of

We are gradually building the cluster step by step. It’s fantastic that we already have more than 120 members after just over a

are really looking forward to gaining a deeper insight into how the cluster’s activities and projects can help companies innovate and grow.

PAGE 123


Conquer Your Supply Chain Complexity:

Körber helps AS Arbeitsschutz increase throughput by 50 percent:

Your supply chain is the lifeblood of your

The manufacturer of personal protective equipment and workwear

business. It is absolutely mission critical—

relies on WMS to optimize intralogistics processes.

your strategic advantage.

Körber expanded AS Arbeitsschutz’s logistics network and modernized its software and processes. The manufacturer of personal protective

It is also increasingly complex. You are

equipment and workwear, known mainly for its NITRAS brand, relies on








an innovative warehouse management system (WMS) from Körber. The



WMS is seamlessly integrated with the company’s automation

channels. It is harder to recruit and retain

components – e.g. an AutoStore® – at its headquarters in Bedburg,

people. Your customers’ expectations for



choice, convenience, speed, and price continue to rise. That’s why you need more

AS Arbeitsschutz banks on flexibility in order to handle unprecedented

than a vendor. You need a global partner

fluctuations in demand. Jens Thome, MD at AS Arbeitsschutz, explains:

with a proven track record of delivering

“The past few months have presented companies with unexpected

efficiency and a lower cost of ownership

challenges, especially in terms of occupational safety. We have been

today — plus the flexibility, agility, and smart

able to deliver the necessary products at the right time and to the right

innovation to help you realize your strategic

place mainly due to the intelligent WMS software and the reliable

roadmap. Today, tomorrow, and beyond.

support it provided to meet the challenges of our industry.”

We have a broad range of best-in-class

Especially during the go-live, the project partners faced special

supply chain solutions to fit a company’s

challenges, for instance due to test phases which had to be planned and

size, business strategy, and appetite for

carried out remotely. Intensive simulation scenarios ensured a smooth

growth. A range that goes beyond software

go-live in a very short amount of time. This became necessary due to the

to include automation, voice, robotics,

increase in demand for protective equipment, such as protective gloves

materials handling – plus the systems

and breathing masks, which increased throughput by 50 percent

integration expertise to tie it all together.

compared to the previous year for AS Arbeitsschutz.

PAGE 124

"We have a range of solutions to fit a company’s size, business strategy, and appetite for growth. A range that goes beyond software to include automation, voice, robotics, materials handling – plus the expertise to tie it all together."

Kicking off the next-gen supply chain: HARTING runs at full speed with Körber. Körber is taking big steps towards the future with the HARTING Technology Group; a leading global supplier of industrial connectivity technology. The new European Distribution Centre (EDC) opened in 2019 in Espelkamp, Germany, is running smoothly and setting new standards: up to 10,000 parcels and 200 pallets are dispatched by 110 trucks and transporters each day. HARTING invested more than 40 million Euros in the EDC, representing the biggest single investment in its history to increase capacities in light of the company’s growth. Construction on the 7.6 hectare (18.78 acres) site started in 2017, with the first operation following the next year. HARTING now relies on a highly integrated logistics system of modern automation solutions and SAP EWM (Extended Warehouse Management) including SAP EWM MFS (Material Flow System). Automated guided vehicle systems are taking over most goods movements. The highly modern plant counts 19 programmable logic controllers – an integrative masterpiece. The new warehouse capacities are impressive: its highlights are storage systems in form of a 20 m tall high-bay warehouse with 6.900 pallet spaces, a ten-aisle automatic small parts storage with 120.000 bin spaces as well as a downstream two-aisle shuttle small parts storage serving as a sequencing buffer. Thanks to many years of experience in system integration, Körber was able to contribute consultation, software and automation solutions to increase flexibility significantly in critical areas. Optimizations were taken up in the 6,500 square meter picking area in particular to improve the order picking of up to 20,000 customer order items daily being picked and packed according to individual customer requirements. In total, HARTING improved its delivery performance significantly.


Increased throughput for occupational safety: Körber

The Wustermark site near Berlin, Germany, is one of the most

Enables Modern, Award-Winning Supply Chain Operations

modern distribution centers in Europe. Its go-live in 2020

for dm-drogerie markt.

created an estimated 200 jobs. In the 30,000 m2 facility, dm

Körber has contributed to the expansion of the logistics

also relies on efficient logistics IT in form of Körber’s

network and implementation of modernized operations for

warehouse management system (WMS), which dm-drogerie

Germany’s leading drugstore chain dm-drogerie markt. With

markt has banked on for many years at other locations.

Kӧrber, the retail company capitalizes on the latest

Kӧrber’s WMS enables dm-drogerie markt to configure and

innovations to provide the flexibility it needs to overcome

optimize storage and retrieval on its own.

supply chain complexities today and beyond. “A highlight is the store-specific distribution of orders on Supply chains are increasingly complex. Along with more

pallets – based on a 'digital twin' – to prepare a robots-based

products, the number of suppliers and distribution channels

process. This saves walking distances in the store,” explains

is growing and consumer expectations are ever-changing.

Wilfried Pfuhl, Chief Operating Officer at Körber Supply Chain

New and emerging technologies can help. However, many

– Software. “What makes this site stand out are the digital and


highly automated logistics processes. These create clear





maintenance, training and costs. Körber turns these

advantages for dm employees."

challenges into opportunities. The collaboration between Kӧrber and dm-drogerie markt As Anja Kircher, project manager at IT subsidiary dmTECH,

continues in the form of a pilot project at a site in Karlsruhe.

emphasizes: “At the Wustermark location, the WMS, which is

There, Körber and partner Fetch Robotics enabled the use of

already in use in several other dm logistics centers, was able

autonomous mobile robots (AMRs) to support internal goods

to be flexibly adapted to the new requirements in a

transport in the picking area. Decisive for the use of an

manageable implementation period. Intelligent emulation

innovative solution from the robotics field were the

tools made it possible to test the complex software processes

possibilities resulting from a simultaneously collaborative and


scalable solution which supports the further growth of the







commissioning. An excellent performance by all involved.” PAGE 126

retail chain. This project won the German Logistics Prize 2020.

WDT goes new ways to conquer supply chain complexity

The expanded logistics services, which include shipping,

with Körber.

invoicing and returns management, will be available in 2021.

Körber, the global supply chain technology leader is taking big

To this end, WDT is investing in a new 20,000 m² logistics

steps towards the future with WDT and the first logistics

center in Wunstorf near Hanover, Germany. In the future, the

center in Germany specifically designed for veterinary

new location will bundle all existing logistics processes and

medicine. It stands for an expanded business model that adds

rely on SAP EWM (Extended Warehouse Management) and

sustained value for veterinary practices throughout the

Körber’s SAP-based Courier, Express & Parcel (CEP) add-on.

region. Thereby, WDT is relying on the SAP consulting and

The new logistics center is scheduled to go live in spring 2021.

implementation expertise of Körber.

WDT plans to invest 12 million euros by 2025, including cold storage for more than 1,000 pallet locations.

For over 100 years, WDT has been manufacturing and purchasing consumables and items for the veterinary

As Thomas Gries, CEO of SAP Solutions at Körber Supply

industry. With its own high-quality products as well as medical

Chain, emphasizes: “Logistics processes are becoming

supplies, human and wholesale products, the company is the

increasingly complex. This makes powerful software solutions

basic supplier of veterinary practices and thus more than just

and proven partnerships all the more important. We have

a wholesaler and producer. In the future, the company will

been working together with WDT for many years – an excellent

provide comprehensive logistics services via its specially

foundation to move towards the future together and play a

founded logistics company VetLogOne GmbH and supply

decisive role in establishing the expanded business model.”

goods to veterinary practices, clinics and other businesses in the industry. The portfolio includes approximately 12,000

Körber: An international technology group with about 10,000

products from the areas of veterinary drugs, animal feed and

employees, more than 100 locations worldwide and a

articles for medical practice.

common goal: We turn entrepreneurial thinking into customer success and shape the technological change. In the Business

“Up to now, veterinarians regularly placed orders with 20 to

Areas Digital, Pharma, Supply Chain, Tissue and Tobacco, we

30 different suppliers. These processes are very time-

offer products, solutions and services that inspire. We act fast

consuming, prone to errors and pollute the environment.

to customer needs, we execute ideas seamlessly, and with our

Faster ordering processes and less packaging waste are just

innovations we create added value for our customers. In doing

some of the benefits we can provide through centralized

so, we are increasingly building on ecosystems that solve the

logistics services as part of our expanded business model,”

challenges of today and tomorrow.

explains Dr. Thomas Nonnewitz, Board member responsible for supply chain at WDT.

For more information, please visit:

Supply chains are increasingly complex. Along with more products, the number of suppliers and distribution channels is growing and consumer expectations are ever-changing. New and emerging technologies can help. However, many businesses struggle with implementation, integration, maintenance, training and costs. Körber turns these challenges into opportunities.

PAGE 127

SE AERONAUTICS - A REVOLUTION IN THE AVIATION INDUSTRY HAS BEGUN SE Aeronautics, the leaders in sustainable air travel

We also incorporated super thin, long wings and complete

technology, have launched their new widebody airliner

streamlining from the nose to the tail. We did it all," says Lloyd

concept, a 100% monocoque molded wide-body airliner

Weaver, Chief Engineer, SE Aeronautics.

that is a new generation of aircraft. The company's technological improvements turn the corner on efficiency,

We live in the era where Covid-19 and other airborne disease

sustainability, safety, comfort and operating cost.

safety must be at the forefront of any manufacturer's design process. Which is why SE Aeronautics developed a new "once-

Aircraft manufacturers have been using the same aircraft

through" air feed ventilation system that never recirculates air

design for the past 60 years, with few exceptions. "Our

in the cabin, dramatically reducing the risk of exposure from

innovative technology and new aircraft design will lower fuel

other infected passengers. This, coupled with their new

consumption by 70% and lower CO2 emissions by 80% as

"tilting" seat design, creates a comfort experience that

measured by per seat kilometer. The innovative design is a

economy passengers have yet to experience.

more efficient, light-tri wing configuration that greatly improves lift over drag, resulting in short take-off and landing

This disruptive new design is also expected to double the

(STOL) capabilities and extremely long flights. The construction

lifespan of an aircraft, while reducing overall block hour cost by

is all composite, molded in one tough, safer piece.

half when compared to other aircraft its size.

PAGE 128

SE AERONAUTICS SE Aeronautics patent-pending technology has culminated into the SE200, a mid-market widebody aircraft that will carry up to 264 passengers, function as a light-weight regional or long range airliner with a non-stop range of 10,560 miles. "This aircraft will be the most practical, profitable and permanent solution to the grossly underperforming airliner technology of today. Our manufacturing efficiency will allow us to produce our aircraft in significantly less time than the current traditional method. But the jewel in the crown is really our ability to get that fuel consumption rate down by 70%. We are going to revolutionize the industry," says Tyler Mathews,

The future of aviation in America will change dramatically due to their new design components. With more fuel-efficient planes and a design focused on efficiency, sustainability and safety. SE Aeronautics is at the forefront of a new generation of aircraft and a revolution for an industry that has seen little change over the past 60 years.

CEO, SE Aeronautics. The growth in air transportation has doubled every 15 years, which would bring air traffic to 16 billion passengers and 400 million tons of cargo for the year 2050. This growth has been unwavering despite many financial and world crises of this past century. Evident by extremely large order backlogs for Boeing and Airbus produced aircraft. The Covid crises will be no different, the world will rebound and flying will return with a vengeance. When this takes place, SE Aeronautics will be there to change the industry. The future of aviation in America will change dramatically due to their new design components. With more fuel-efficient planes and a design focused on efficiency, sustainability and safety. SE Aeronautics is at the forefront of a new generation of aircraft and a revolution for an industry that has seen little change over the past 60 years. The future of airline transportation: We are dedicated to building the most super-efficient passenger aircraft the world has ever seen, with a focus on Efficiency, Sustainability, and Safety. Founded in 2010, SE Aeronautics has come a long way from its beginning designs to where it is today. When Lloyd first started out, he realized how inefficient the current airliners were from a design perspective and wanted to design and build a better, more sustainable aircraft for the world, one that did justice for the times that we live in. Fast forward to today, the design is perfected, and the SE Aeronautics airframes are poised to turn the current airline industry on its head. Capital inquires, email For more information, visit: PAGE 129

Uniquely designed water bottle lid protects from 5


grams of plastic consumption a week. Korean startup Real Water has come up with a unique solution to filter out microplastics from bottled







contamination, a major health concern bothering the top experts since 2019 when it was first researched. A study done by the State University of New York in 2018 found that tiny pieces of plastics exist in more than 90% of the samples collected from the world's most popular bottled water brands. Real Water's simple yet unique design of a water bottle cap that fits on almost all plastic bottles can save millions of people from health issues arising from this contamination. To conduct the study, 259 bottles of packaged drinking water of 11 different brands were collected as samples from nine countries involving China, Brazil, India, Indonesia, Mexico, Lebanon, Kenya, Thailand, and the U.S.

PAGE 130

A REVOLUTIONARY PRODUCT TO DISRUPT BOTTLE WATER. WWW.REALWATER.MODOO.AT After the results of the study were made public, the World Health Organization (WHO) sought a review of the potential risks arising from plastic particles in drinking water. The study revealed that, on

"It took us more than 10 months to develop the product. I kept repeating the experiments by changing the shape and size of the filter frame. I designed the prototype after numerous trial and error, using a 3D printer. Eventually, I had to find a factory for mass production of this product," said Kwon Hyeok Jae.

average, a person can consume 2,000 microplastics amounting to

Real Water's filter cap can filter around 120

around 5 grams of plastic in a week.

litres of water. If, on average, a person drinks two litres of water a day, the cap will last for

Real Water's uniquely designed lid is capable of filtering up to

two months. However, it should be cleaned by

0.005mm of fine plastic particles and can save people from

rinsing it under running water for achieving

consuming microplastics, which is accepted as a major health hazard.

better life of the product and stored in a dry place when not in use. The company will also

Real Water was started by Kwon Hyeok Jae, who developed the

provide a case for storing the filter.

product with the goal to help make drinking water safe for human consumption. Kwon and his team came out with the final product

The company released its first product in June

after 10 months of intense research. The team studied microscopic

2020 to great reviews. Real Water also launched

plastics' size, investigated available filters in the market, studied the characteristics, pore sizes, and principles of each filter before finally introducing the Real Water filter cap.

its crowdfunding in the same month for mass production and received funding. Real Water's product





Substances Non-Detection Certification' after undergoing the Korea Testing and Research Institute's test. Also, it has been confirmed as 'Bisphenol A non-detection' as a result of the Korea





Environment Test and received 'BPA FREE' certification. After its successful launch facilitated by a crowdfunding drive, Real Water got several customer inquiries from the overseas market as well. The startup is currently preparing to export its unique bottle cap filters to Japan and Taiwan. "Our company's motto is 'Make water that can

"Our company's motto is simply: 'Make water that can be drunk with real peace of mind... Some brands abroad have up to 10,000 microplastics per litre of water."

be drunk with real peace of mind.' In addition, the issue of microplastics in bottled water is more serious overseas than in Korea. Some brands abroad have up to 10,000 microplastics per litre of water. As the demand is high, we are preparing to enter the overseas market in earnest," said Kwon Hyeok Jae. PAGE 131


ZEPP Zepp, a professional brand focused on digital health management, has launched its latest wearable, the Zepp Z smartwatch. The Zepp brand was founded in Silicon Valley in 2010 and quickly became the go-to brand for athletes looking to improve their performance. Now in the 2020's, Zepp has begun a new chapter with health as its mission, powered by the belief in the role human-centered technology can play in self-improvement, and realizing the potential of the Internet of Things powered by AI. Zepp continuously develops new technologies, devices and apps to aid users with their personal health management. The Zepp App itself is a platform for managing personal wellbeing and also connects sister-brand Amazfit, which offers a complementary line of branded smartwatches, bands, and wearables, with cloud services. In future, the Zepp brand will introduce even more premium and highend smart devices that use advanced AI, biometric technology and data to help people better monitor and analyze their health, and enjoy a more fulfilling life. Impressive expansion and innovation In just under a year since their debut in August 2020, Zepp smartwatches have entered the market in more than 20 countries in North America, Europe, Asia and the Middle East, and are also available from the Zepp website and e-commerce platforms such as Amazon. After its founding in Silicon Valley in 2010, Zepp quickly created waves in the North American exercise market by using a unique wearable sensor device to monitor and analyze exercise data. Zepp enabled athletes including professional golf, tennis and baseball players to significantly improve their performance. In 2020, Zepp transformed itself, and has made personalized health PAGE 132

management its mission. Powered by a belief in the role








human-centered technology can play in self-improvement,


Zepp is leveraging the potential of the Internet of Things,

The extraordinary user experience and powerful and precise

powered by AI algorithmic systems to develop powerful

health management service that Zepp provides comes from its

hardware, software and data analysis capabilities. Zepp helps

advanced technology, support from respected experts,

people manage health and well-being, from traditional health

dedicated professionals, and expanding partnerships with

and exercise monitoring to analysis of health status warnings.

world-class organizations. Through rigorous research and experimentation, the team has made remarkable progress in

Dedicated to helping people enjoy a fulfilling life

tracking and analyzing various types of biological data. Last

Zepp researches all aspects of health, and in November 2020

year, the team established an AI research institute which is led

Zepp co-released the Global Sleep Study, with the World Sleep

and consulted by renowned AI industry experts and professors

Society. The in-depth study addressed concerns that COVID-19

from prestigious universities. Currently, the institute focuses on



the study of respiratory health management, athletic

Respondents to the Global Sleep Study reported they were

performance and neuroscience, and will serve as the engine for

losing sleep due to pandemic-induced worries and were eager

future technological innovation. Its exciting research results

to improve their sleep quality. As a champion of personal well-

will be utilized to enhance Zepp’s abilities. The team has also

being, Zepp’s products and programs help users track their

partnered with Silicon Valley-based AliveCor, the leader in AI-

sleep and embark on a journey towards healthier sleep. Many of

based personal ECG technology, to develop entirely new ECG

the study’s respondents agreed that listening to calming music

devices to detect heart arrhythmias. In the meantime, the team

can help with sleep so Zepp now gives users an option to create

is also working with the Stanford University Sleep Center to

a personalized lullaby for enhanced sleep. As well as looking

study the effect of sleep on the physical recovery of sick

after physical health, Zepp also cares for people’s mental well-

patients, and on otherwise healthy people.





being and happiness. To bring a smiles to faces and remind everyone of the importance of human connection, Zepp

The future of Zepp

launched its first reality web film called ‘Measurements of

Zepp will remain focused on smart wearable consumer

Attraction’ in December 2020. The video shows that wearables

products for the short-term future. However, Zepp will continue

may be useful in the search for love, by detecting true feelings

to diversify its products and services as well as exploring

and “chemistry” through changes in heart rates, even when

research and technology that pertain to all aspects of life. This

dating virtually. For now, a smartwatch cannot help romantic

will help Zepp to realize its vision of creating a comprehensive

relationship choices, but it’s clear paying attention to heart

health management brand, available to everyone that helps

health puts people in control of their relationship with their

people enjoy a more fulfilling life.

changing environments. Empowered by Zepp, people can improve both mental and physical well-being.

For more information, please visit: PAGE 133


Palari Group and Mighty Buildings To Create World's First

This $15 million sustainable development is the world's first

Community of 3D Printed, Zero Net Energy Homes in

planned community of 3D printed homes and is centered

Rancho Mirage, California.

around integration of technology and sustainability. From the 3D-printing production process which eliminates 99% of

Palari Group, a development company dedicated to re-

construction waste, to the efficiency of operations with solar

imagining real estate through innovative and sustainable

energy and weather-resistant materials, to the efficiency of

building strategies, and Mighty Buildings, a construction

the homes themselves, the project aims to minimize its

technology company that is revolutionizing the construction

environmental impact and offer smart and healthy homes to

industry by using 3D-printing and robotic automation to

sustainability-minded buyers.

create beautiful, affordable, and sustainable homes, have announced they have secured a site and commenced

Rancho Mirage is known as "the playground of the presidents"

development of the world's first community of 3D-printed

for its history of presidential vacations and summits, and has

zero net energy homes located in Rancho Mirage, California.

been the forefront of sustainability in Coachella Valley. The eco-friendly development is minutes away from The

Palari plans to develop the 5-acre parcel into a planned

Sunnylands. Palari Group and Mighty Buildings share this

community of 15 eco-friendly homes, built utilizing the 3D-

sustainability ethos and are excited to add value to the

printed panelized Mighty Kit system by Mighty Buildings.

neighborhood and the city.

PAGE 134

"We are thrilled to launch this first development of 3D printed sustainable homes and partner with Mighty buildings to realize our common vision of transforming the way we build homes of the future. 3D printing allows us to build faster, stronger and more efficiently, making it integral to our platform of streamlining home-building process fully centered on the sustainability of construction, materials, and operations."

"We could not be more excited for this groundbreaking

sustainability of construction, materials, and operations."

collaboration with Palari, and to be a part of the creation of

Palari is building communities of sustainable healthy smart

the world's first 3D-printed zero net energy community," said

single-family homes in suburban locations across California,

Alexey Dubov, Co-Founder and COO of Mighty Buildings. "This

introducing a new era of homebuilding. During presale, prices

will be the first on-the-ground actualization of our vision for

start at $595,000 for a base 3BR/2BA model and go up to

the future of housing - able to be deployed rapidly, affordably,

$950,000 for a two-home configuration with upgrades."

sustainably, and able to augment surrounding communities with a positive dynamic."

Mighty Buildings is a construction technology company that is dedicated to reimagining the building industry, from the

Featuring textured exterior stone walls and floor-to-ceiling

factory to the foundation. By applying state-of-the-art

windows, each property will complement its natural

automation and innovative new technologies, Mighty

surroundings with mid-century modern architecture and will

Buildings can 3D print structures 2x as quickly with 95% less

consist of a primary residence of 1,450 square feet, comprising

labor hours and 10x less waste than conventional

3 bedrooms, 2 baths and a secondary residence of 700 sf

construction. Mighty Buildings works with compliance and

comprising 2 bedrooms and 1 bath. Situated on a large 10,000

regulatory agencies to develop future-forward materials that

sf lot, each backyard will feature a swimming pool with deck

are tested to the most rigorous standards with nearly zero

and views of the mountains with plenty of space for lounging

waste production methods. Mighty Buildings projects range

and desert star-gazing. Homes will integrate DARWIN by Delos,

from pre-designed ADUs for homeowners to residential

a state-of-the-art wellness intelligence solution to help

developments using their Mighty Kit System for the nation's

enhance human health and well-being by improving indoor air

largest homebuilders. Mighty Buildings is committed to

quality and implementing localized water filtration and

making beautiful, affordable, and sustainable homes a reality

circadian lighting. All energy needs will be supplied by solar,

for more people.

with optional Tesla Powerwall batteries and EV chargers for a fully integrated electric car-home experience. Other upgrade

For more information, visit

options include backyard amenities such as pergola decking, cabanas, hot tubs, firepits and outdoor showers.

Palari is a development group dedicated to re-imagining real estate through innovative sustainable building strategies.

"We are thrilled to launch this first development of 3D printed

Palari builds, sells and manages homes in California with a

sustainable homes and partner with Mighty buildings to

focus on integrating technology, wellness and sustainability.

realize our common vision of transforming the way we build

Palari specializes in 3D-printed construction and is developing

homes of the future," said Basil Starr, Founder and CEO of

a platform to streamline building processes centered on

Palari, "3D printing allows us to build faster, stronger and

sustainability of materials, construction and operations.

more efficiently, making it integral to our platform of streamlining the home-building process fully centered on the

For more information, visit PAGE 135


Throughout history, the building industry has adopted layers of

learn the optimal growth for plants to thrive in scarce

technology as its integral anatomy from masonry and piping to

environments; it uses up to 80 percent less water than

electricity and heating. Now buildings are introducing smart

existing high-tech hydroponic systems.

technologies, but there has yet to be a fully-integrated, sustainable solution for growing nature indoors. Through a

CREO, a green tech company on a mission to make buildings

deep learning and understanding of nature and uncontrolled

healthier and more resilient, has unveiled the BioBulb™

environments, CREO is introducing integrated nature to

technology platform, a smart, green living system that offers a

buildings and providing a new way to improve Indoor

sustainable solution for growing nature indoors and in

Environmental Quality (IEQ).

environments with limited resources. The system uses artificial intelligence (AI) to learn the optimal growth for a plant within

"Humans have an innate need to be surrounded by nature, but

its surroundings and autonomously infuses it with the precise

we spend 90 percent of our time indoors. We are on a mission

amount of water and nutrients it needs. BioBulb is a virtually

to bring nature to people," said Hooman Koliji, PhD, CEO and

zero-waste system and uses up to 80 percent less water than

founder of CREO. "To recreate nature indoors, we needed to

existing high-tech hydroponic solutions with the potential to

learn from nature; how it works, survives, and evolves in

save thousands of gallons of water a year per installation.

changing environments. Our solution is a biomimetic system; a

PAGE 136


of the system. Too many so called advances in hydroponics have been built on the unachievable dream of infinite resources. Our hope is by creating smart sustainable biological building blocks for the architects of the future, we will all be

smart network of growing nodes, nutrient veins, and

able to build a world we all actually want to inhabit."

neurological data pathways, that altogether create an indoor distributed nature."

CREO will initially serve the commercial building and real estate market, with plans to move into residential real estate,

BioBulb is a virtually zero waste system, zero fresh water

agriculture and space industries.

waste, zero nutrient waste, and zero nutrient-rich water waste. Compared to high-tech hydroponic solutions that are

CREO's previous award-winning work includes integration of a

constantly circulating water, the BioBulb system uses precision

smart hydroponic garden in collaboration with the University

feeding and only waters and provides nutrients when needed.

of Maryland. The green tech company has been developing its

As a result, the system moves the least amount of water, using

technologies through participating in the Autodesk's residency

up to 80 percent less water and up to 50 percent less energy to

program in San Francisco.

operate the system. The patented technology for the distribution of water, nutrients, and data is similar to nature's

For more information, please visit:

underground root systems. BioBulb was built to sustain the diversity of nature's ecosystem, also known as a polyculture. CREO's AI software Darwin, learns the optimal growth of each plant in various contexts, optimizes the use of resources, and provides insights to the future of a plant's growth indoors. The BioBulb system uses three different groups of sensors to monitor a plant's vitals: one in the roots to check temperature, pH level, humidity and nutrients, another monitors the leaf's surface and observes light density, and the third measures the ambient environment surrounding the plant. It also has a computer vision camera that visually detects the plant's growth. BioBulb is a modular, agile system, with numerous ways to integrate it into buildings; such as a lobby wall or conference room ceiling. It can be expanded to different locations in the building, all while being centrally controlled. Smart tubes connect the BioBulb to the BioServer, which is hooked up to the building's water source. Through the sensors, it understands the plant's needs and acts as a precision feeder, by printing nutrients into a stream of water that infuses it directly into the plant. "Learning from nature, then augmenting environments where nature cannot extend, is also an important step to preserving our natural ecosystem. We're building a library of living things, a library of nature,"' said Marc Shillum, investor and CXO. "Nature has also taught us to place sustainability at the heart PAGE 137




Until now, sustainability programs have largely focused on two high-profile areas – energy and recycling. But as the importance of sustainability grows and evolves, the emphasis is expanding into virtually every area of work and life. The food chain is fast-becoming one of the new areas for sustainability activity and innovations. When you take a step back and think about it, the food chain’s critical role in preserving the environment and combating climate change makes sense. From farm to grocer to dinner table and beyond, there are a number of touchpoints in the journey of our food where minor adjustments can make a major difference. This focus on the food chain is about reducing both food waste and greenhouse gas emissions. In the United States, food waste is estimated at between 30–40 percent of the food supply, creating the single largest category of material







Environmental Protection Agency also estimates that agriculture processes contribute about 10 percent of all greenhouse gas emissions in the U.S., driven in large part by methane emissions from livestock. But what’s the solution? That’s a question trying to be answered by a broad range of players – farmers, food companies, grocers, restauranteurs, researchers and now an emerging set of technology start-ups. Simply put, they are finding that while the answers are varied and complex, there are promising signs that innovative approaches can and will have positive short-term and longterm impacts. PAGE 138

"SK Global Chemical and SKC are two SK affiliates exploring new ways to ensure more food packaging can be easily recycled or reused for other purposes."

Farming 2.0

Applying Technology to Food Production

Out on the open land, farmers and ranchers across the U.S.

On the technology front, blockchain technology and the

have long been at the forefront of climate-smart farming. Over

Internet of Things are having a transformative impact on the

the last five years, they have collectively added 132 percent

food industry – from agricultural production and the supply

more renewable energy sources, such as solar panels,

chain to the protection of food during distribution into the

windmills, hydro systems and methane digesters, to minimize

marketplace. Blockchain technology, with its ability to secure

their environmental impact, according to the American Farm

and authenticate data, is bringing greater end-to-end

Bureau Federation. New methods for growing, including

transparency to the industry and providing more reassurances

vertical farming, also are getting more attention. With a

around metrics for food safety, such as temperature control.

smaller and more flexible farming footprint, vertical farming

The Internet of Things, which brings connectivity to a growing

enables operations to move into urban areas, requiring less

list of devices, can be integrated into sensors that provide real-

time and energy to transport food to the end consumer. The

time alerts to address fluctuating temperatures that could

ability to replicate sunlight through the use of LED lighting –

taint a crop. Meanwhile, predictive analytics through artificial

powered by those same renewable energy sources – is making

intelligence and machine learning are enabling retailers to

this approach to farming even more appealing. Ranchers, by

more precisely predict demand and adjust orders to reduce in-

contrast, are exploring the use of feed additives that can

store waste. Innovations in food packaging also are creating a

reduce methane emissions from livestock. These sorts of

more efficient, environmentally friendly food chain. Plastics

changes could yield positive results for both the animals, as

continue to advance to provide increased shelf life while new

well as the environment. Certain dietary additives for cows not

specialty films and coatings are emerging to keep food fresh

only reduce methane but also create a more efficient, energy

for longer, which helps reduce food waste and production. The

rich mix for the livestock.

after-effects of food packaging also remains an area of innovation. SK Global Chemical and SKC are two SK affiliates

Introducing Food Alternatives

exploring new ways to ensure more food packaging can be

In addition to new farming techniques, there’s been a recent

easily recycled or reused for other purposes.

push into new food alternatives – plant-based food products that traditionally would have been animal-based. Aside from

Expanding the Efforts

the dietary benefits, plant-based options are getting more

The sustainability efforts across the food chain could have a

attention because they often require less energy, land and

tremendous impact locally and globally. While energy

water to produce than their animal counterparts while

production and transportation are the top sources of

eliminating the methane emissions from livestock. Perfect

greenhouse gas emissions, a recent scientific report concluded

Day, an SK Holdings investment, is an example of a company

that global climate change goals can only be met by also

that’s generating interest by developing an animal-free dairy

reducing the environmental impact of the food chain.

alternative used in everything from cream cheese to ice cream.

Companies from a wide range of fields and geographies are

Impossible Foods, known for its plant-based Impossible

answering this call for change. They’re rethinking the way food

Burger, has captured headlines for its resemblance – both in

is produced and distributed with sustainability in mind. The

look and taste – to beef burgers. In a relatively short period of

interest and innovations will only increase as more businesses

time, these food alternatives have grown in popularity, with

and consumers realize the advantages of creating a food chain

the market expected to grow at a CAGR of 11.9 percent to

that’s both better for our planet and better at meeting the

reach $74.2 billion by 2027.

food demands of its population. Find out more: PAGE 139

Plant & Co. Brands, a health and wellness company curating plant-based foods, announced its plans to grow this sector when they acquired the plant-based butcher YamChops earlier this year. With Plant & Co. determined to inflate its reach, the company decided to franchise the YamChops vegan butcher stores in order to create further awareness of the brand across North America. YamChops is known for specializing in plantbased meats, chicken, pork, fish, and other variants of vegan foods by preparing and distributing its products to retailers. YamChops reportedly had a 689% increase in online sales in Q3 and Q4 2020. CEO of Plant & Co., Shawn Moniz, stated, "we strongly believe a YamChops franchise system that is operated by an experienced entrepreneur or restaurant operator is poised for growth and market leadership due to our first-mover advantage in the emerging plant-based protein or vegan butcher markets." Plant & Co. has strategized for the growth of the plant-based industry and plans to make exclusive products, such as YamChops' high-quality plant-based Montreal style 'steak' and Szechuan 'beef'. Additionally, Plant & Co. has acquired a franchise program to offer system manuals and training programs, architectural and construction renderings with leading design firms, strategic retail sales strategy, as well as proprietary plant-based food products. Prior to its recent acquisition of YamChops, Plant & Co. completed the


onboarding of the Holy Crap brand in early February. Plant & Co. President Donna Reddy stated, "Our focus is to drive revenue by taking the best of acquired companies, like Holy Crap and YamChops, and offering healthy, high-quality plant-based products with superior customer service to a large and growing customer base." In March, McDonald's and Yum! Brands announced their global

As more existing food companies have become aware of the

partnerships with Beyond Meat. Both McDonald's and Yum!

popularity of the plant-based lifestyle, many companies

Brands recognize the long-term potential of plant-based meat

have started introducing their own lines. Some companies

and have faith the future entails a growing industry of plant-

have also entered into partnerships with pre-existing plant-

based foods. McDonald's, noted as the world's largest chain

based companies to enter this thriving market.

restaurant, commented that making plant-based products

Plant-based foods are favored alternatives to meat products

accessible in its restaurants will only alter decision making for

because of the added benefits such as pea protein. With pea

consumers and eventually become a default choice.

protein becoming a replacement in many people's diets, the

McDonald's has plans to incorporate plant-based pork,

future of food looks non animal-based. Plant-based products

chicken, and egg in its products. Yum! Brands plans to

are also being found on many consumers' shopping lists as the

distribute its innovative products to companies such as KFC,

products become more readily available in grocery stores.

Taco Bell, and Pizza Hut.

PAGE 140

safety of the baby formula for all babies, toddlers, children, and


their practicing plant-based families. The plant-based formula contains all the required amino acids and macronutrients. Else Nutrition is also committed to safely manufacturing its

Maple Leaf Foods has made plans to continue the relaunching

products while it improves the way it sources its ingredients.

of two pre-existing North American brands, Lightlife and Field

The main purpose of the company's actions is to enhance

Roast. With Maple Leaf Foods being thoroughly invested in a

environmental and public health now and into the future.

future of plant-based protein, the CEO has voiced his determination for the success of his plant-based products.

"We're leading a clean revolution, disrupting the baby food

While plant-based products were launched in 2020 for both

industry by setting a new standard in quality, transparency and

Lightlife and Field Roast, the success fell below average due to

sustainability," explained Hamutal Yitzhak, CEO of Else

the impact of the world health crisis. However, the CEO of

Nutrition. "This latest development brings us even closer to

Maple Foods plans to improve product efficacy via upcoming

bringing clean label, plant-based, minimally processed infant

product innovations, which should help the plant-based

formula to wanting parents worldwide."

extensions do better in the coming years. The core ingredients of Else Nutrition's baby formula contain its

almonds, tapioca, and buckwheat. When producing the baby

collaboration with Future Food-Tech with plans to launch an

formula, the ingredients go through a thorough clean and all-

"Innovation Challenge". This new project will provide an

natural process that maintains the fiber, vitamins, and

opportunity for new talent in the food industry to present their

phytonutrients. Else Nutrition aims to create the most optimal

ideas related to wellness, which is a prominent focus area for

baby formula that is free of dairy, soy, and corn syrup. In

the Kellogg brand. With the Innovation Challenge, the Kellogg

addition to the expansion of its formula line, Else Nutrition has

Company hopes to discover a unique pitch related to plant-

partnered with PlantX Life, which will carry Else's baby formula

based ideas, which will also encourage digestive wellness.

on the PlantX US platform.

Plant-based products are the latest innovation to hit the

Else CEO Hamutal Yitzhak commented, "we are thrilled to be

market, something that was unheard of a decade ago, but

listed on the PlantX platform. Joining this innovative online

quickly became a mainstream trend. As a modern health and

platform solely dedicated to plant-based companies aligns

wellness company, Plant & Co. Brands' growth plans suggest a

perfectly with our mission to bring clean label and sustainable

promising future for the plant-based industry.

plant-based options for parents to nourish their infants."







With the plant-based lifestyle continuing to make waves and sustaining a mainstream presence the past few years, companies are seeking out innovative ways for people to maintain their plant-based diets. As such, companies are introducing products they describe as more "clean-based". Plant-based ingredients can be found in an array of products, from protein shakes to baby formulas, and companies are working towards bringing forward these new, innovative, cleaner products to market. Else Nutrition announced a new addition to its plant-based family, a patent-pending clean processing of ingredients for its infant formula. With Else Nutrition already known for its innovative idea of a non-dairy-based infant formula, the new process was created to further ensure the health, nutrition, and PAGE 141

PlantX Life was recently named the digital face of the growing

about this product need. In the early 2000s, Kraft Heinz

plant-based community. PlantX Life offers approximately

introduced a vegetarian burger under its alternate label

10,000 plant-based products and continues to grow its product

"Boca". Kraft Heinz has since reformulated the item in order to

line with partnerships and new additions to the company.

tap into the growing industry of plant-based foods.

The onset of the world health crisis has caused an impact on

Burcon Nutrascience, a plant protein company, has also

the global meat industry, which has led a lucrative opportunity

announced its new venture by partnering with Merit Function

for the vegan food market. Beyond Meat has tried to fulfill the

Foods to produce its latest innovation--Peazazz and Peazac

gap by producing products that have similar characteristics to

proteins. Together, both companies are aiming to create

animal-based meats, such as taste, texture, and appeal.

protein items that offer all the benefits of a plant-based diet by

Beyond Meat has produced items that mirror chicken, pork,

creating alternatives to dairy and meat products, while

and beef for consumers who are plant-based or looking for

maintaining a good taste and functionality.

alternatives to traditional meat products. As the plant-based industry continues to grow, this movement The buzz around Kraft Heinz is that it may be looking into

is becoming more trendy as time goes on. Else Nutrition is

potentially producing a vegan cream cheese and entering the

seeking to disrupt the traditional production of baby formulas

plant-based cheese industry. With consumers looking to make

and its latest innovation offers ingredients and a clean process

better and healthier choices, Kraft Heinz is trying to seek out

that question traditional approaches.

what customers are looking for by releasing a survey asking

For more information on Else, visit:

PAGE 142




PAGE 144

Petraco is one of the oldest independent trading companies

back to some sort of normality, expected by the banks to

in the world, priding itself on great expertise and strong

happen by the end of this year. However, some super majors

connections with its customers. Petraco Oil is committed to

may still surprise with plans for the current year, providing they

acting responsibly, aiming to make a positive impact

feel bold enough with Brent above $50 a barrel.

beyond everyday trading. Petraco Oil Company was founded in 1972 in Milan, Italy, by Branko Srenger. It has

Finally, emission-cutting plans will be leading this earnings

since grown to gain a significant international presence as

season, as they do in every industry now, as the world has

well as an excellent reputation in the oil industry. Over the

commenced with the quest of reducing its carbon footprint.

many years of its existence, Petraco Oil Company SA has

This in turn means that diversification into new, greener

developed a diverse, global customer base and an extensive

business areas, if done right, could boost stock prices even

network with strong long term relationships.

more. Trading houses, including Mercuria, Vitol, Gunvor and Petraco have also put forward their renewed commitment to

The Position of Big Oil in this Earnings Season

sustainability as growing global demand for energy is

The rebounding of share prices and rising oil benchmarks are

increasingly correlated with a low-carbon future.

the two things certainly not forgotten by Big Oil majors. The world’s biggest oil companies are slowly able to regain some ground under their feet, largely due to the help of OPEC+ and Big Pharma. In 2020, Big Oil had become unprofitable during the historical drop in demand brought about by the coronavirus pandemic and thus had to write down tens of billions of dollars’ worth of assets. Alone BP’s write-downs added up to $17.5 billion, while Exxon, which opposed write-downs until the ultimate possible moment, stated last November it will book write-downs in its fourth quarter reports, amounting between $17 and $20 billion. While share prices of several oil companies have increased, including BP’s and Exxon’s, several major trading companies, including Vitol and Gunvor, recently indicated they do not expect peak demand to be reached until the next decade. The Petraco Group has also offered a cautiously optimistic

Simultaneously, asset streamlining, and inorganic growth will

outlook on the year 2021. Nevertheless, the above mentioned

also be important in Big Oil’s key business areas of oil and gas

write-downs have already been factored in by the market, thus

production and processing. At the end of the day not all Big Oil

the reports by the majors should not have too great a negative

shareholders are the ESG kind, regardless of activist groups on

effect on the prices of their shares. The share prices have seen

a mission to pressure the biggest polluters towards a cleaner

a nice recovery since further developments have been made

future, there remain many who hold Big Oil, as they believe oil

regarding the Covid-19 vaccines and the ongoing OPEC+ cuts,

and gas will remain vital for our life and planet for decades to

however they have still not reached being the go-to they once


were; arguably they will remain so for quite a long while. When asked about the future of oil and gas, a spokesperson for While oil prices tanked last year under the strain of the

Petraco Group stated that ‘Working towards a ‘greener oil’

pandemic, to respond to the crisis, Big Oil relied on cost cuts

future is a big priority for us. Petraco is committed to acting

and spending revisions. Herewith, spending plans remain

responsibly, aiming to make a positive impact beyond

cautious, and they are likely to stay so until the world comes

everyday trading." PAGE 145

While some oil-producing nations, heavily dependent on the absolute price of crude, have suffered greatly during the pandemic and have continued a general sentiment of pessimism when forecasting profits for the upcoming year, the scenario is different with that presented by oil traders. Several traders including Vitol, Glencore and the Petraco Group are less exposed to price volatility. The contango structure in futures markets has been beneficial to traders.

PAGE 146

Demand recovery hinges on vaccines: Petraco Oil Company

global oil demand to return to pre-pandemic levels by the end

is cautiously optimistic - With lockdowns continuing

of the year or early 2022 at the latest, citing OPEC+ efforts as

worldwide, the energy industry has been monitoring the

the key determining factor. This was a markedly different

availability of vaccines closely.

assessment than that given by the Nigerian state-owned oil company NNPC, which expressed doubts that oil demand

At the Gulf Intelligence Global UAE Energy Forum, several

would recover to pre-Covid levels before the end of 2022.

traders offered cautious optimism in terms of upcoming energy demand. Commodity traders like Vitol stated they expected

Despite this, a difference needs to be highlighted between the

overall oil demand to rise by 6mn b/d this year, only partially

financial impacts felt by oil producers and those by

reversing a 9mn b/d slump in demand last year. Jet fuel

commodity traders. While some oil-producing nations, heavily

demand has been hit particularly hard by the Covid-19

dependent on the absolute price of crude, have suffered

pandemic, with border closures, travel restrictions and tight

greatly during the pandemic and have continued a general

lockdown measures. Although the start of mass vaccination

sentiment of pessimism when forecasting profits for the

programmes across different countries has undoubtedly

upcoming year, the scenario is different with that presented by

brought hope to several market players across the aviation

oil traders. Several traders including Vitol, Glencore and the

industry, the International Air Travel Association (IATA) said in

Petraco Group are less exposed to price volatility. The

November 2020 that it does not expect global air passenger

contango structure in futures markets has been beneficial to

numbers to return to 2019 levels until 2024 at the earliest. IATA

traders during 2020.

expects 2.8bn passengers to travel in 2021, 1bn more than in 2020 but 1.7bn fewer than in 2019.

When asked about their view on global oil demand, a spokesperson for Petraco Oil Company stated that ‘ultimately

OPEC+ also took an extremely cautious view to energy demand

it all goes down to how many people become immunised

early last month. Saudi Arabia alone announced that it would

against Covid-19 and by when. Realistically we do not see a

make a 1mn b/d voluntary crude output cut for Q1 2021. The cut

significant portion of society being vaccinated before the first

is already on top of Saudi Arabia’s output commitment of

half of 2021 and we can therefore only expect some rebound in

9.119mn b/d under the latest OPEC+ agreement and it will mean

global oil demand in the latter part of the year’.

it is currently producing as little as 8.119mn b/d since the start of February. The UAE instead offered slight optimism, expecting

For more information, please visit PAGE 147


Senegal is the hotspot for energy investment in West Africa

as the Great Tortue Ahmeyim development led by BP and

right now, owing to a string of huge offshore hydrocarbons

Kosmos, that is estimated to hold 100 million barrels of oil

discoveries since 2014 (as well as its compelling renewables

equivalent in natural gas reserves. Looking beyond Senegal,

potential). The emergence of Senegal as a regional energy

the massive 50 trillion cubic feet natural gas discovery made by

power is an exciting story. But for almost two decades, in fact,

Kosmos in Mauritania in 2019, the nearly 5 billion barrels of oil

the country has been producing its own natural gas onshore,

estimated to be present in Gambia’s blocks A1, A2, A4 and A5,

an hour’s drive from Dakar. Further investment could unlock

and new entries and drilling programs in Guinea Bissau, Guinea

Senegal’s onshore potential.

Conakry and elsewhere, show abundant opportunities.

Senegal has succeeded in fast-tracking its oil and gas

The region has very strong economic ties to North America,

developments, despite recent uncertainty caused by COVID-19,

having a long legacy of welcoming US investment as well as US

and has attracted investment in wind and solar, establishing

private companies operating in the energy sector. This strong

itself as West Africa’s leader in the energy transition. The

connection was further reinforced in 2020 with the signing of

government of Senegal is keen to expand this narrative to

an MoU between Senegal’s national utility Senelec and

encompass neighboring countries, with the goal of generating

national sovereign fund FONSIS with General Electric for

cross-border business and collaboration, and improving

investments in health and power infrastructure worth $200

quality of life for hundreds of millions of people.

million. This connection is expected to be further reinforced in the coming years and will be at the very center of MSGBC Oil,

Within West Africa, Senegal has gained most attention with the

Gas & Power 2021, to be held on 26-27 October, 2021 in Dakar

Sangomar field development – a $4.2 billion investment with

and will be the elite energy gathering for one of Africa’s most

production potential of up to 100,000 barrels per day – as well

compelling energy investment destinations.

PAGE 148


The US-Africa Committee of the African Energy Chamber has provided its full support and endorsement. “Senegal and the region have historically welcomed US investment. This is now more important than ever. Looking ahead, American firms have a critical role in financing and providing technology to drive gas developments and the energy transition,” said Jude Kearney, former Deputy Assistant Secretary for Service Industries and Finance at the US Dept of Commerce and currently President of Kearney Africa Advisors. “There is no better time to be in West Africa than now, and Senegal is at the heart of the opportunities. The projects are there, many investors have already succeeded, but viable projects across the value-chain still need FDI. The regional market is full of opportunity for the right investor, particularly those with a holistic view of the energy sector and a long-term eye on the energy transition,” said Renée Montez-Avinir, Managing Director at Africa Oil & Power. Introducing Onshore Senegal Fortesa International, led by CEO Rogers Beall, started exploring in Senegal in 1997 and from the start, Beall aimed to create a business that was fully Senegalese. Today, the company has a staff of 125, with two expatriate mentors and some African expatriate staff, but the vast majority (around 98 percent) is Senegalese nationals. Beall has continually advocated for Senegal with U.S. companies and now serves on the U.S.-Africa Committee for the African Energy Chamber. Volcanic eruptions in the sea 175 million years ago, joined up by sand blown in from the Sahara, created the Dakar peninsula. That same feature on the carbonate shelf edge extends deep into the Atlantic Ocean, and this is the basis for the massive offshore oil and gas fields generating so much excitement globally. This is where North America used to connect to Africa, and where we are driving now used to be the state of Georgia before it was the deep ocean bed. The African plate itself never moved. The Gadiaga field usually produces 3 million cubic feet (mcf) per day and could produce 7 mcf per day. This small field has produced just over $95 million of natural gas. But, as Beall says, “This is small potatoes compared to what Senegal needs.” The geology says that Gadiaga may sit next to a much larger gas field situated on the edge of the shelf in the Thiombane Dome. This strong potential is what Fortesa wishes to explore and develop, with fellow investors. PAGE 149

“There is no better time to be in West Africa than now, and Senegal is at the heart of the opportunities. The projects are there, many investors have already succeeded, but viable projects across the value-chain still need FDI. The regional market is full of opportunity for the right investor, particularly those with a holistic view of the energy sector and a long-term eye on the energy transition.” - Renée Montez-Avinir, Managing Director at Africa Oil & Power.

Natural Gas Could Do More

“This is one of the most cost-effective operations in Africa.

Energy independence is the key to Senegal’s success, says

Fortesa has essentially unlocked the value of Senegal’s energy

Beall. Energy poverty is a trap that ties people down to

resources. The projects run by Rogers and his team are sound

subsistence living from Senegal to Somalia. Natural gas,

and are an example of projects that can generate cash and

available in abundance onshore as well as far out to sea, can

deliver the return on capital that investors are looking for,”

be a fuel to remove those limits.

said NJ Ayuk, Executive Chairman of the African Energy Chamber, to AOP. “I see a team that is focused on improving

“Right now, this country is paying $14 per mcf by using heavy

asset-level economics, reducing capital outlay, and stretching

fuel oil. [In doing this] they are making six times the pollution,

their dollars to do more with less.”

six times the negative effect on the planet, and nearly double the cost,” says Beall. “We are able to make the investment and

“MSGBC Oil, Gas & Power 2021 will provide just the place for

take the risk of drilling onshore, and [in this region] only

the right investors to discover deals, partners and clients that

Fortesa is doing this.”

will not only benefit their companies, but the energy sector and the region’s economy at large”, added Montez-Avinir.

The Foundation Is Already There Natural gas is cleaner and cheaper than the alternatives. It

MSGBC Oil, Gas & Power 2021 is the sole event in Senegal with

provides direct and indirect jobs for hundreds at Gadiaga, and

full government support that opens up national and regional

more of it is available onshore. The company is keen to

opportunities across the scope of the energy transition. The

expand within its acreage to find and develop the onshore

2021 program will unite leaders and projects representing the

elephant that the geology points to, as well as optimizing

full spectrum of energy activities, from oil and gas exploration

current production. But with European and other Western

to renewable energy developments, local goods and service

financing institutions now shutting down funding for

provision, infrastructure, finance and power production and

hydrocarbons, few options are available to fund expansion.

distribution. The organizer will work with all actors in the

Fortesa built a foundation for Senegal’s emergence as an

MSGBC region and international delegations in oil, gas and

energy player. Beall believed in the potential of Senegal

power sectors, from government officials to private sector

before many in Europe and North America had thought to examine the country’s subsurface. His company worked with or trained many of the people now going on to run the sector or work at the national oil company Petrosen and others. PAGE 150

players, to define opportunities and help new and existing investors find success in the market. To find out more, please visit:


We are transforming the status quo in the industry we serve through continuous customer focused innovation.

End-to-end measurement solutions to natural gas utilities across the globe.

The Automotive Cluster in Mexico The automotive manufacturing


cluster in Mexico is present in


approximately 14 states of the


republic. This industry grouping is located in the nation’s border region and in some of the centrally located states of the country.

PAGE 152

Recent studies reveal that companies in the automotive manufacturing cluster in Mexico have a total of 20 production complexes in 14 states. Figuring prominently among them are those found in Baja California, Sonora, Chihuahua, Coahuila, San Luis Potosí, Puebla, Aguascalientes, Guanajuato, Jalisco, State of Mexico, Morelos, and Nuevo León. Activities taking place at these facilities range from OEM vehicle assembly to the casting and metal stamping of vehicles and engines. In addition to the automotive industry cluster in Mexico, heavy vehicles are also manufactured in the country. Currently there are 10 manufacturers of this type of vehicle that have production facilities in 8 states of the Mexican Republic. According to an official at the country’s Secretariat of the Economy, cluster development in Mexico has been a key factor in strengthening industries. “An example of this is Nuevo León, a state that in 2006 pioneered the creation of a cluster for the automotive industry,” says Undersecretary Rogelio Garza. The Nuevo León Automotive Cluster is a civil association made up of world-class automotive manufacturers and academic and government institutions related to the industry. It seeks the development of the integrated production chain from OEM vehicle assemblers to first, second, and third-tier suppliers, as well as automotive support companies such as logistics services, consulting companies, among others.

"Cluster development in Mexico has been a key factor in strengthening industries. An example of this is Nuevo León, a state that in 2006 pioneered the creation of a cluster for the auto industry.”

In order to promote the growth of the industry in the state, a Citizen’s Advisory Council for the Automotive Industry of Nuevo León was established in 2006 as the managing body of collaborative industry initiatives. From there, the action was taken to organize the Nuevo León Automotive Cluster (NLAC)

Rogelio Garza Undersecretary.

organization, which would eventually take legal form on July 7, 2007. The founding group of the NLAC was comprised of 7 companies in the automotive cluster in Mexico. They were: Arnecom, Ficosa, Grupo IMSA, Metalsa, Navistar, Nemak, and Vitro. At the same time, academic institutions such as the Tecnológico de Monterrey and the Universidad Autónoma de Nuevo León were represented on the Council. Additionally, the state government’s Secretariat for Economic Development and the Institute of Innovation and Technology Transfer participated. Another successful case of an automotive manufacturing cluster in Mexico is in the state of Guanajuato. Today it is made up of 297 companies. Among those that stand out are General Motors and PAGE 153

Volkswagen in Silao; Mazda in Salamanca and Honda in Celaya, as well as the prestigious Pirelli Tire company and other manufacturers of auto parts, transmissions, and components for cars. It should be noted that, in recent years, Toyota has established a plant in the state with an investment of US $1 billion and Ford has set up a US $1.2 billion transmission plant in the city of Irapuato. In Puebla, the automotive cluster began with Volkswagen’s arrival in Mexico. It was in June 1965 that construction work began on the German company’s manufacturing facility in the state. In October 1967, the first Volkswagen Sedan was produced at the plant. In recent years the OEM assembler announced the expansion of its plant, with

Additionally, in this

an investment of US $1 billion. Adding to this is the arrival of Audi,

automotive manufacturing

seeks to consolidate itself as Mexico’s main automotive cluster.

cluster in Mexico, there are more than 80 companies in the auto parts sector that are classified at Tier 1, 2, and 3 production levels. Similarly, there is a Linkage Committee between the

which began operations in 2016. Due to these developments, the state

For its part, integrated into the Baja California Automotive Cluster, according to state government data, are Original Equipment Manufacturers: Toyota, which has more than 10 years in the state and truck manufacturer Kenworth. The latter has been established in Baja California for more than 50 years. Additionally, in this automotive manufacturing cluster in Mexico, there are more than 80 companies in the auto parts sector that are classified at Tier 1, 2, and 3 production levels. Similarly, there is a Linkage Committee between the Universities and Technical Schools of the State and the companies belonging to this manufacturing sector.

Universities and Technical

In the case of the State of Mexico, the entity’s Automotive Cluster

Schools of the State and the

suppliers, as well as service companies dedicated to consulting,

companies belonging to this

250 auto parts producers are currently established there. This

manufacturing sector.

consists of original equipment manufacturers, Tier 1, 2, and 3 logistics, and customs agency. Seven assemblers and approximately represents 18% of the OEM industry and 25% of auto parts companies in the automotive manufacturing cluster in Mexico. The State of Mexico also ranks third nationally in the automotive and auto parts industry, as well as generates 10% of the total value of the industry in the country, only after Coahuila and Puebla. According to state government information, in the case of Sonora, the entity’s automotive cluster is the largest Pacific region in the Americas, producing 443,000 vehicles annually and having a value chain that consists of 42 Tier 1 and Tier 2 companies. For its part, in Chihuahua, the automotive cluster is one of the main economic engines in the entity. According to a recent government

PAGE 154

report, it generates 21% of the total state jobs. It is comprised of

In Coahuila, the Coahuila State Innovation System for

150 established automotive and auto-related companies that are

the Automotive Cluster (SIECCA) is a scientific and

primarily export-oriented and integral to North America’s

technological organization whose objective is to carry

automotive production chain. In the case of the latter two states

out research, development, innovation, and human

(Sonora and Chihuahua), Ford is the OEM that fostered the

resources training to improve the competitiveness and

development of the automotive clusters of each. In 1986, the

productivity of the automotive cluster

company opened its plant in Hermosillo in 1986, while in Chihuahua the Ford Complex of Chihuahua (CHEP I) came online

According to state government data, Coahuila accounts for

in 1983. Finally, the CHEP II Complex began operations in 2009.

about 9.5% of total vehicle production in the automotive manufacturing cluster in Mexico. Present in the state are

In Aguascalientes, the Automotive Development Cluster is

OEMs such as Chrysler and General Motors. It is important

dedicated to integrating automotive and auto parts companies.

to note that 37.8% of the state’s GDP is represented by

Nissan has been the axis of this cluster since 1982 when it started

production in the automotive sector.

operations with an investment of $1.3 billion. Also, in 2013 the Nissan Aguascalientes plant, A2, started operations. Similarly, in

In the case of the auto parts industry, it is linked to

recent years an investment between the Renault-Nissan Alliance

automotive clusters. According to the National Auto Parts

and Daimler was announced to build a manufacturing facility in

Industry (INA), Coahuila is the main producer of auto parts


with approximately 18% of total national production, followed by Chihuahua with 14%, Nuevo León 10%, State of

In Morelos, the automotive manufacturing cluster in Mexico

Mexico 7%, Guanajuato, Puebla, Querétaro and Tamaulipas

accounts for approximately 30% of production, while generating

with 6%, and San Luis Potosí and Aguascalientes with 5%.

an approximately 4000 jobs. In this state, Nissan is present as one of the most important companies in the sector since 1966, when

Prince Manufacturing is a contract manufacturing solution

the Cuernavaca plant started operations. It should also be noted

provider focused on eliminating waste in your value stream

that in 2017 Bridgestone began a $129 million investment aimed

by providing fabrication, forming, finishing, and assembly of

at expanding the premium tire production line at its Cuernavaca

metal and composite products. We’re constantly adding


Capabilities and Processes – including Contract Assembly, Design, Fabrication, Sheet Metal Forming, Powder Coating,

State government information notes that in San Luis Potosí the


automotive and auto parts industry is a benchmark of

Sequencing, and Shipping Logistics, for example – at all of

manufacturing industrial development, “it is one of the leading

our locations we’ve brought a world-class leadership team

areas of the manufacturing sector in the state. This is due to the

on board to ensure that we deliver the quality you can

payrolls that it generates, its capital formation, and the value that

count on from a dependable partner. We are also

it adds to its products. Its activity is concentrated in the

manufacturing in Mexico service provider for your

manufacture of parts for motor vehicles. Currently, the industry is

manufacturing that needs to be outsourced.






made up of approximately 151 companies and accounts for more than 50% of San Luis Potosí’s total export activity.

Prince Manufacturing is a contract manufacturing solution provider focused on eliminating waste in your value stream by providing fabrication, forming, finishing, and assembly of metal and composite products.

PAGE 155


The twin tropical islands of Antigua & Barbuda are places of intense attraction - lifetime memories can be acquired while taking in the sublime beaches, magnificent harbors, charming marinas, iconic landmarks and lush green hills. These experiences are enhanced by the welcoming people that live

skills quality meets world standards. Further, government

on these islands. But, more than simply two perfect islands in

policy is aimed at ensuring that the skills being produced

the Caribbean sea, Antigua & Barbuda also offer a powerful

match competitive business requirements.

investment proposition that is turning heads in the international markets. There are many reasons investors are

Robust ICT Infrastructure

choosing Antigua & Barbuda! Here are just a few of them:

Antigua & Barbuda places a high priority on ICT as an important







Stable, Democratic, Business Friendly

consequence, the country has experienced rapid growth in its

Antigua & Barbuda is a small, stable country both politically

ICT sector, driven by major public and private sector

and socially, with a strong democratic system of government

investment. Antigua & Barbuda now has a modern

based on the Westminster (UK) system.

telecommunications infrastructure. This has facilitated fast growth in broadband internet and data and voice services that

Beautiful, Safe Location

are so vital for modern information-intensive businesses.

Antigua & Barbuda is one of the most secure and safe countries in the Caribbean and compares very well worldwide

Business Friendly Currency & Foreign Exchange

for low crime rates and the rule of law. The country has little or

Antigua & Barbuda is a member of the Organization of Eastern

no exposure to large-scale security concerns, such as

Caribbean States (OECS) within a common central bank and

terrorism, cybercrime, and money laundering.

currency area. The currency is the Eastern Caribbean Dollar that is pegged to the US Dollar at the rate of EC$2.70 to US$1.

Well Educated Population

The country has no foreign exchange controls or restrictions

Antigua & Barbuda is one of the more prosperous states in the

on capital repatriation.

Eastern Caribbean with Tourism, Business Service Outsourcing and the Financial Services as the largest sectors of the

Attractive Tax Regime

economy. The literacy rate is over 95% reflecting a consistent

Antigua & Barbuda’s corporate income tax rate is 25% and

focus on investment in education.

exemption from payment or reduction in the rate is allowed depending on the level of capital investment and number of

Skilled Population

jobs to be created in new investment proposals. Further,

Antigua & Barbuda has developed significant human resource

exemption from or reduction in the rate of import duty on raw

skills in tourism, information technology-enabled services,

materials, components and machinery and equipment can

financial services and construction. A network of colleges, as

also be granted. A new Citizenship by Investment Programme

well as accreditation and certification bodies, ensures that

is available in return for specified levels of investment.

PAGE 156

Welcoming People

Locally Incorporated Companies

The people of Antigua & Barbuda are noted for their friendly

– The best vehicle for conducting business in Antigua

and welcoming nature, particularly towards visitors, whether

– Can be set up in 1-2 weeks

tourists or investors. There is wide acceptance of the

– Can use non-citizen Directors

importance of attracting foreign investment into the country.

– Tax incentives available for major inward investment

Strong Legal Framework

Priority Sectors

Antigua & Barbuda has a Common Law system based on the UK

The Government of Antigua & Barbuda has identified Tourism

model. The legal code guarantees investor protection,

and Financial Services as priorities. These are complemented

facilitating an attractive investment environment. In the Latin

by Business Support Services, Education and Logistics.

American Caribbean Region, Antigua & Barbuda is ranked highly for enforcing contracts and protecting investors.

Citizenship By Investment Program - Options – Contribution to the National Development Fund (NDF) of

International Business Corporations

between $100,000 to $125,000 depending on family size.

– Conduct of international business free of any tax in Antigua

– Real estate – minimum of $400,000 or $200,000 as part of a

– No requirement to file accounts

joint investment.

– Ownership is not publicly disclosed

– Investment in business – minimum of $1.5 million for a single

– May establish a physical office in Antigua

investor or $400,000 as part of a $5 million consortium.

– Freedom to bank anywhere – Can be set up within approximately 7 days

For more details, visit: PAGE 157


Florida understands what it takes to do business and

Life Sciences

stands ready to welcome you with the talented workforce,

After years of aggressive, coordinated effort, Florida has firmly

top-ranked infrastructure, global connectivity and quality of life your company needs. Few states can match the scale and scope of Florida's industry assets. The state's competitive costs, large talent pool, comprehensive infrastructure, global connectivity, and huge market have supported the growth of a robust economy, with particular strength in the following key areas: Aviation & Aerospace Florida has long been the world’s premier gateway to space, the undisputed air traffic hub of the Americas, a major hub for flight training and MRO, and home to leading manufacturers

established itself as a true hub for the life sciences. Today, Florida is home to some of the nation's most highly regarded research centers; more than 1,100 biotech, pharmaceutical and medical devices companies; and a foundation of more than 46,000 healthcare establishments - including 720+ hospitals. Come see why so many industry leaders - including Actavis, Arthrex, Bristol-Myers Squibb, Johnson & Johnson, Medtronic, Noven, and Steripak - are already here. Manufacturing Florida ranks among the top ten states for establishments manufacturing a wide range of goods. Florida's advanced

of all types of aircraft and aircraft components. As a result,

manufacturing industries are diverse and include sectors

Florida has a rich supply chain and talent pool benefiting

producing intermediate and finished products ranging from

industry businesses. It's no wonder industry leaders including

plastics, to tortillas, to motor vehicles. In total, Florida is home

Boeing, Embraer, General Dynamics, Lockheed Martin,

to over 19,000 manufacturers employing more than 331,000

Northrop Grumman, Pratt & Whitney, Sikorsky, and so many

workers. These strong industry assets can help your

more have significant operations here.

manufacturing business ramp up fast in Florida.

PAGE 158


Defense & Homeland Security Florida's high tech economy, impressive military assets, and specially trained workforce make Florida a great place to find the expertise you need to compete in this rapidly evolving industry. Florida proudly hosts 20 major military installations and 3 unified combatant commands, and nearly all of the nation’s leading contractors. Tap into our tremendous industry base and large pool of skilled workers and veterans to grow your business. Florida’s strengths in homeland security’s diverse components – including infotech, photonics, simulation and training, and biotech. Information Technology Florida has remained at the forefront of infotech innovation since the birth of the IBM PC in Boca Raton. The state's industry strengths are diverse, and range from photonics, to mobile technologies, to communications equipment, to modeling and simulation, and beyond. Financial & Professional Services Florida’s diversified economic structure has enabled it to be a global player in the provision of high value-added services in finance, insurance, architecture, accounting, consulting, engineering, and more. Florida’s proximity to and cultural connections with Latin America have also helped make Florida an international banking center with booming international trade, and leading location for shared services. In total, Florida is home to 129,500+ financial and professional services firms and their 897,500 employees. Logistics & Distribution Logistics is big business in Florida, where the broader wholesale trade, transportation and logistics industry employs more than half a million Floridians. Nearly every major global logistics integrator already has a presence in the state, including the headquarters for Ryder System, Inc., Landstar System Inc., CEVA Logistics U.S., Inc. and other top logistics






commercial gateway, Florida's logistics & distribution industry is poised to grow further with the completion of the Panama Canal expansion and numerous infrastructure developments and upgrades underway around the state. PAGE 159

Florida’s International Business Sector

"One of our greatest advantages is that our state’s leadership understands what it takes for a business to thrive and is committed to creating an environment that promotes growth and prosperity for all Floridians." Eric Silagy - President & CEO Florida Power & Light Company

Over the last decade, the total value of Florida’s merchandise trade has nearly doubled, reaching $153.6 billion in 2019. Florida continues to have the highest trade surplus among all U.S. states, a reflection of the state’s role as a global hub in the Western Hemisphere. International trade and foreign-direct investment accounted for about one-sixth of the state’s economic output last year and supports an estimated one million jobs. Trade and foreign direct investment play a fundamental role in Florida’s economy by fueling growth, supporting jobs and diversifying the economic infrastructure. Business Climate You can have peace-of-mind when you locate your business in Florida. The state’s favorable business tax structure, government policies and competitive costs make planning for future growth easy. Florida consistently ranks among the best states for business, thanks to its pro-business state tax

Cleantech between

policies, competitive cost of doing business and streamlined

sustainability and the economy, and are building a robust

regulatory environment. The state is proud of its welcoming

cleantech industry, with particular strength in energy,

business climate and competitive advantages.






efficiency, and environmental technologies. Florida is already home to industry innovators from Mitsubishi Power Systems


Americas, to Siemens Energy, to Saft.

Florida has one of the world’s most extensive multi-modal transportation systems, featuring international airports, deep-


water shipping ports, extensive highway and rail networks and

Florida is the 3rd largest state and the 19th largest economy in

multiple hubs that allow for high-speed data transmission

the world, if Florida were a country - companies across

from around the U.S. to Europe, Latin America and Africa.

industries can benefit from our large market, large workforce, and tremendous diversity. In addition, Florida offers world-


class business amenities and infrastructure, so your people,

Florida is host to regional and hemispheric headquarters of

products, and ideas can all travel fast. Florida is particularly

companies from around the U.S. and all over the world, a

well-suited for Latin American headquarters operations.

vibrant international banking center and a diplomatic hub

PAGE 160

with a substantial Consular Corps. Many international firms

Quality of Life

base other facilities, such as warehousing, distribution and

Achieve work-life balance in the state that’s known for great

manufacturing, in Florida to take advantage of its easy access

weather, recreation and culture – and also offers the

to global markets.

affordable cost of living that allows you to enjoy it all.


Enterprise Florida recruits new business to the state, and

Florida’s talented and diverse 9.5 million workers can exceed

works to retain and expand existing industry and business. EFI

the expectations of even the most demanding employers. Not

focuses its economic development efforts on a wide range of

surprisingly, Florida’s talent pipeline is consistently ranked

industry sectors, including aviation & aerospace, life sciences,

among the best in the nation. Much credit for the excellent

information technology, defense & homeland security, clean

skills of the Florida workforce can be given to the state’s

energy, financial & professional services, and manufacturing.

excellent educational institutions and unique workforce training programs.

Website: PAGE 161


"We live in an age of bullying. In many ways it’s built into the system. It will increase with the added stressors created by working from home and increasingly become cyber and Zoom-bullying."

Bob Murray, MBA, PhD (Clinical Psychology), is an

There has never been a study that I know of which shows how

internationally recognised expert in strategy, leadership,

many people fall into each of these categories. The genetics

influencing, human motivation and behavioural change.

which drive an individual to become a leader and those that predispose a person to become a bully are very similar and the

We live in an age of bullying. In many ways it’s built into the

genetic mix which drives the desire for leadership is in about 5

system. It will increase with the added stressors created by

to 10% of the population, so probably the same percentage of

working from home and increasingly become cyber and Zoom-

us are disposed to be bullies. Overwhelmingly, pure bullies are

bullying and harassment. In this article I want to answer the

male. This is true of cyber bullies and ordinary bullies.

question: What do organizations and their leaders need to do to prevent bullying? In a second article, we will discuss what

Just as bullying has several different causes, so there are a

individuals can do to empower themselves and counter being

variety of solutions. The worst approach is to see all bullies as


the same and try to apply a one-size-fits-all solution. My partner, Dr Alicia Fortinberry, and I have seen this approach, in

David Brown is a good friend of mine. He’s one of Australia’s

various guises, fail time after time.

most successful CEOs. We spoke of how he dealt with harassment and bullying in the companies he’s led.

Increasing a bully’s self-esteem doesn’t work

“I believe bullies in the corporate world share the same

Up until recently, it was supposed by most researchers that

characteristics and traits as their counterparts in politics,

bullies lacked self-esteem and that was behind their bullying. If

sporting fields and school yards,” he told me. “They rely on

you could somehow build up their self-esteem the errant

controlling the dialogue (and often the volume) of an

behavior would stop. More recent studies have shown that

interaction. I call it ‘white noise.’ They need to dominate those

although this might be true of female bullies, it’s not true of

they perceive to be weaker and more vulnerable than they are

males. When high-self-esteem males intimidate or persecute

and shift the blame for their mistakes and inadequacies onto

colleagues it’s often because they have a low opinion of the

them. You simply can’t allow that to happen.” Brown believes

workplace or their peers or juniors, not themselves. The culture

firmly that bullying occurs in businesses because it is permitted

of the workplace allows their abuse, and often encourages it.

and sometimes encouraged. Increasing the victim’s self-esteem is not the answer either The truth is that we’ve known how to defeat corporate bullying

Many anti-bullying programs have focused on raising the self-

since 1970, it’s just that, despite all the research since then and

esteem of the victims and bully-victims in the belief that they

all of the air and words expended and training courses given

will then be better able to stand up for themselves. And that’s

and taken, nothing has changed. If anything, the situation is

certainly true for pure victims. However, any self-esteem

worse. As I pointed out in my previous article, bullies are both

increase is useless unless the context of the workplace changes

born and made. Some bullies are genetically predisposed to be

so that the new level of self-esteem is maintained.

the way they are. Others are the product of a certain kind of

Research shows that increasing the self-esteem of bully-victims

parenting and a small number are created by the pressures

may, in fact, be counter-productive, even though their sense of

inherent in the jobs that they do. There are pure bullies (nearly

self-worth is often very fragile. Most victims and bully-victims

all of whom are genetically predisposed to be so), bully-victims

suffer from depression and treating this may be a better

and pure victims. It’s complicated.

option. PAGE 163


being purposely misleading about work duties, like incorrect deadlines or unclear directions continued denial of requests for time off without an appropriate or valid reason

Bullying is learned

threats, humiliation, and other verbal abuse

The how-to of bullying is the result of implicit learning. Bullies

excessive performance monitoring

or bully-leaders learn their craft from watching what other

overly harsh or unjust criticism

successful bullies or bully-leaders do. They learn how to select potential victims and how to persecute them. They’re

“We allowed zero tolerance of these behaviors together with

rewarded for their actions by getting more parental attention

real and immediate consequences,” Davies said. “We gave the

or followers at school or status in the workplace. Many children

executive three clear warnings. He didn’t change, so we sacked

and adults are attracted to bullies. As adolescents and adults,


male bullies have a greater selection of girlfriends (whose lives they may well make a Hell of) and a larger group of followers

But proscribing a list of behaviors which will not be tolerated is

and friends. They generally have higher incomes.

only the first step. Since the prime drive of a bully is for safety and status and the behaviors that are classed as aberrant were

Teach top dogs new tricks.

learned, they can learn other behaviors which will bring them

The desire to achieve status and affection—and thus safety,

the same rewards in a more non-abusive way. The problem is

because those of status are generally protected—is true of all

that organizations are rarely clear about what behaviors they’ll

human beings, but especially true of bullies. People see both a

reward. Alicia and I have successfully pioneered what we call a

leader and a bully-leader as someone who can offer them

“behavioral charter” in a number of businesses which were

support and are therefore attracted to them.

beset by harassment and bullying (and a greater number that weren’t but just wanted better collaboration).

As Catherine Ryan, the Development and Engagement Manager of a mid-sized American professional service firm points out: “Most bullying is hierarchical and very little of it is ‘peer-topeer’—except at the very junior level where people are in direct competition for permanent employment or advancement.” Ryan says that the best way to deal with hierarchical bullying is to reduce the positional or remuneration status of bullies. “Demote them or ensure that they don’t gain promotion (from partner to senior partner for example), she said. “Or deprive them of status by reducing their pay since, above a certain point, pay is very much a status symbol. Take away their status and the bully or bully-leader will often leave of their own accord.” Alex Davies, the HR director of a major US corporation told me of an executive that they eventually had to let go. “He was a bully, and probably a narcissist—as many are. Under the previous CEO he was protected since he performed well. “When the new CEO came on board things changed. He and I worked together to lay down a list of behaviors that we said would not be tolerated. These included: targeted practical jokes unfair allocation of work PAGE 164

The idea is that teams or departments—and often the

Some of that is, of course, due to increasing awareness, but

organization as a whole—decide on a limited number of

most of it isn’t. Rising depression rates, and the effects of

behaviors which they feel will be appropriate to them and to

increasing workplace and classroom stress are far more likely

the values and overall mission of the business. The behaviors

to be the culprits, because they create more victims and bully-

must be very specific. Under “respect” might be “we say please


and thank you,” or “good morning.” Under “trust” might be that “we tell each other the truth,” or “we strive to do what we

Daniel is a senior partner in an international law firm in

say we will.”

London. He works very hard and is one of the firm’s leading rainmakers. His clients love him, and many have been loyal to

Usually there are only about ten or so behaviors on the charter.

him for many years. Yet he often returned to the office, or to his

These are what we call “core behaviors,” in a sense they need

Surrey house, in a foul temper, often even throwing things at

to be followed if a person is to remain a member of the tribe.

people. On days when he didn’t have many clients, he wasn’t a

Adherence to them often becomes part of the way overall

problem to his team or his family.

performance is judged and promotion granted.

“It’s an issue we’ve had with a number of successful partners,” said the HR manager for Daniel’s industry group. I recently

The key element is that everyone, regardless of rank,

became Daniel’s virtual coach, and the first thing I did was to

participates and has an equal say in what goes into the charter.

advise him to snack between clients and also after he’d seen

Because of that the behaviors are socially reinforced. It’s very

the last one for the day.

similar to how hunter-gatherer bands enforce their rules, so it’s in line with our genetics. Adherence to the new behaviors is

Food is necessary for maintaining the brain’s glutamate levels

rewarded with praise, inclusion, belonging, advancement and

and glutamate is an important factor in modifying behavior

other powerful relational rewards. Although bullying actions

(increasing empathy and being more open to persuasion and

are rarely mentioned specifically, those who have subscribed

acting ethically for example)—which is why taking a potential

to the charter feel more empowered to report abusive behavior

client or customer out to lunch is such a good idea.

and sanction the bully. Eventually the flow of dopamine and oxytocin (the two main reward neurochemicals) ensure that

Daniel was displaying a fairly typical reaction to low brain

the new behaviors become embedded in the parts of the brain

glutamate levels. A low glutamate level limits our ability to be

— including the basal ganglia—that deal with habitual

“good” or “ethical” and when we have not eaten for a while the

reactions. The errant behaviors cease.

amount of brain glutamate declines. And with it our tolerance for other people. The slightest thing can set us off and we can

Reduce bullying by reducing stress levels

become a bully.

It may seem surprising but, historically, relatively few people have been the victims of bullying. However, that’s changing

All undue stress acts to reduce the supply of glutamate—and its

rapidly. A study from Norway showed that in 1983, 10% of

effectiveness in terms of mental and physical energy. This robs

school children had been the victims of bullying. By 2001 that

potential victims of the energy needed to defend themselves

had risen to 50%. Similar studies since then in the professions

and can cause obesity as people eat more and more to keep

and elsewhere show an equivalent and relentless upward

their energy levels up. According to a recent study, 87% of all


employees complain of workplace stress.

"Stress itself can also lead people to become bullies especially if they’ve been victims in the past. Reducing the stress level of a person’s job, or of the work environment, will often reduce bullying." PAGE 165

FORTINBERRY MURRAY Stress itself can also lead people to become bullies especially if they’ve been victims of bullying in the past. Reducing the stress level of a person’s job, or of the work environment generally, will often reduce bullying. Helping victims It may seem a statement of the obvious, but if you have no victims, you have no bullying. In the workplace, victims of bullying have almost all had a history of poor relations with parents and teachers. In childhood they found it difficult to talk to their parents or felt little or no confidence in their teachers. They had little experience of setting boundaries or expressing their needs. Bullies are most often in senior positions. Because of this, bystanders may feel sympathy for the victim (and are often traumatized by what they see) but rarely intervene. In 1970, researchers developed an effective bystander intervention model which has been used to stamp out bullying in many of the organizations we have worked with. The five core principles of it are: Notice the event. Often people in senior positions simply

Victims, and bully-victims, almost invariably suffer from

do not want to notice what their peers or reports are doing.

depression, or anxiety, or both. They’re also frequently

If targets are met all is well. The first key step to eliminating

suicidal. Above all else they need to be listened to, and to be

bullying is to reverse this and to encourage a retribution-

taken seriously by those in charge. In my experience this rarely

free “speak up” policy. Unfortunately, the majority of

happens. Instead victims are given time off (a really bad idea)

organizations which have tried this have failed.

or palmed off on the EAP (who generally have little or no experience of bullying or harassment victims) or referred to a

Interpret a bullying act as an issue needing immediate

psychologist or counselor.

attention. Mostly bullying is persistent repetition of individually minor acts—criticism, teasing, denigrating etc.

This latter is a good idea, but it can only be a partial solution

The victim is often told to “just laugh it off,” “pay it no

because the bullied will come back, and the cycle will begin all

mind,” “that’s just Joe being Joe,” or worse still “stand up

over again. In the end, leaders must work to change the culture

for yourself.” A persistently teased, criticized, or harassed

which permits—or even encourages—bullying. The 1970

individual may not be able to do any of these things.

guidelines and the behavioral charter are great places to start.

Accept responsibility. The responsibility for recognizing,

About Fortinberry Murray

and reporting bullying is on the observer. They must be

For over 30 years, Global 500 and major regional organisations

empowered to do so without fear of retribution.

have relied on Fortinberry Murray’s guidance to build and maintain competitive advantage in a rapidly changing

Know what to do. All staff, but particularly anyone in a


senior position, must have training in what to do when they witness or hear of bullying. PAGE 166






$16 TRILLION U.S.D OVER 20 YEARS The effects of racial inequality can be difficult to quantify. But a new report from Citigroup tries to calculate some of the damage, putting a dollar amount on the economic impact of racial discrimination over the past 20 years. CNBC This







discrimination reduced U.S. GDP by more than $16 trillion over that period. That total includes money that Black Americans lost due to inequalities in salary, housing, access to education and lending to business. The U.S National Association of Manufacturers is bringing industry leaders together to focus on recommending bold next steps manufacturers can take to increase equity and parity for underrepresented communities in America. The Task Force on Closing the Opportunity Gap has put forth actions that will transform the industry workforce: By 2025, manufacturers commit to taking 50,000 tangible actions to increase equity and parity for underrepresented




pathways to job opportunities for Black people and all people of color. In doing so, manufacturing will reflect the diversity of the overall U.S. workforce by 2030. Here’s what manufacturers are doing to address racial inequality in the industry: Pledge for Action: Last year, the NAM’s Executive Committee





commitment plan for manufacturers to advance justice, equality and opportunity for Black people and all people of color. Closing





committed to taking 50,000 tangible actions to increase equity and pay in the industry, as well as creating 300,000 pathways to job opportunities for Black people and all people of color. As a result, manufacturing will reflect the diversity of the overall U.S. workforce by 2030. PAGE 168

The Manufacturing Institute, the NAM’s workforce development

Members of the task force include the following:

and education partner, will collect individual commitments

Task Force Chair: Mike Lamach, chairman and CEO, Trane

from companies to ensure that the goal of 50,000 actions is met

Technologies and NAM Board chair.

by 2025 and that the industry reaches its goals by 2030. NAM

Dev Ahuja, SVP and CFO, Novelis Inc.

President and CEO Jay Timmons joined other leaders to affirm

Alejandro Alvarez, SVP, chief production officer and

the commitment on behalf of the industry. Timmons, Trane

sustainability officer, Brown-Forman Corporation.

Technologies Chairman and CEO and NAM Board Chair Mike

Neil Chapman, senior vice president, Exxon Mobil

Lamach and Manufacturing Institute Executive Director Carolyn

Julie Copeland, CEO, Arbill

Lee commented on the landmark initiative.

Mark Cordova, president, Centennial Bolt, Inc. Chris Edwards, Co-CEO, Edward Marc Brands, Inc.

“Our industry plays an integral role in lifting up people and

Jim Fitterling, chairman and CEO, Dow Inc. and NAM

communities,” said Lamach, “and now we have a special

Board vice chair.

obligation to stand with and support all people who face

Vicki Holt, president and CEO, Protolabs and NAM Small

injustice. We must play a part in tearing down the persistent

and Medium Manufacturers Group vice chair.

and pernicious structural barriers to opportunity in this

Frederick Humphries, corporate VP, U.S. government


affairs, Microsoft Corporation. Vimal Kapur, CEO, Honeywell Building Technologies.

“I am proud to make this commitment on behalf of the industry







and thank Mike and the task force for their leadership. As

McCormick & Company, Inc.

manufacturers across America redouble our efforts to build

Mike McDermott, president, global supply, Pfizer, Inc.

more inclusive and equitable workplaces and communities, we

Aneesa Muthana, president and CEO, Pioneer Service Inc.

will be the catalyst for even greater change,” said Timmons.

Chris Nielsen, EVP – product support and chief quality

“We can spark a chain reaction for equity—that makes our

officer, Toyota Motor North America.

businesses more successful, our communities stronger and our

Quentin Roach, SVP – global supply chain and chief

nation one that truly guarantees ‘liberty and justice for all.’”

procurement officer, Mondelez International. Kathy Wengel, EVP, chief global supply chain officer,

“Not only are manufacturers making a bold promise, but they

Johnson & Johnson.

are also committing to be held accountable,” said Lee. “The

Chris Womack, president, external affairs, Southern

Manufacturing Institute will collect individual commitments


from companies, support their efforts with key resources and track the industry’s progress in creating these opportunities

The National Association of Manufacturers is the largest

and pathways over the coming years to ensure we reach our

manufacturing association in the United States, representing

2030 target.”

every industrial sector and in all 50 states. PAGE 169


Arena removed all data from the models that could correlate to

Arena Analytics' Chief Data Scientist Patrick Hagerty

protected classifications and then measured demographic

unveiled a cutting edge technique that removes 92%-99%


of latent bias from algorithmic models. "These efforts brought us in line with EEOC compliance If undetected and unchecked, algorithms can learn, automate,

thresholds - also known as the ⅘ or 80% rule," explains Myra

and scale existing human and systemic biases. These models

Norton, President/COO of Arena. "But we've always wanted to

then perpetuate discrimination as they guide decision-makers

go further than a compliance threshold. We've wanted to

in selecting people for loans, jobs, criminal investigation,

surface a MORE diverse slate of candidates for every single role

healthcare services, and so much more. Currently, the primary

in a client organization. And that's exactly what we've

methods of reducing the impact of bias on models has been

accomplished, now surpassing 95% in our representation of

limited to adjusting input data or adjust models after-the-fact

different classifications."

to ensure there is no disparate impact. Chief Data Scientist Patrick Hagerty explained at MLConf the Recent reporting from the Wall Street Journal confirmed these

way he and his team have leveraged techniques known as

as the most recent advances, concluding, "It's really up to the

adversarial networks, an aspect of Generative Adversarial

software engineers and leaders of the company to figure out

Networks (GAN's), tools that pit one algorithm against another.

how to fix it… [or] go into the algorithm and tweak some of the main factors it considers in making its decisions."

"Arena's primary model predicts the outcomes our clients want, and Model Two is a Discriminator designed to predict a

For several years, Arena Analytics was also limited to these

classification," says Hagerty. "The Discriminator attempts to

approaches, but that all changed 9 months ago. Up until then,

detect the race, gender, background, and any other protected

PAGE 170



class data of a person. This causes the Predictor to adjust and optimize while eliminating correlations with the classifications the Discriminator is detecting." Arena trained models to do this until achieving what's known as the Nash Equilibrium. This is the point at which the predictor and discriminator have reached peak optimization. Arena's technology has helped industrious individuals find a variety of jobs - from RNs to medtechs, caregivers to cooks, concierge to security. Job candidates who Arena predicted for success include veterans with no prior experience in healthcare or senior/assisted living, recent high school graduates whose plans to work while attending college were up-ended, and former hospitality sector employees who decided to apply their dining service expertise to a new setting. "We succeeded in our intent to reduce bias and diversify the workforce, but what surprised us was the impact this approach had on our core predictions. Data once considered unusable, such as commuting distance, we can now analyze because





protected-class-signal," says Michael Rosenbaum, Arena's founder and CEO. "As a result, our predictions are stronger AND we surface a more diverse slate of candidates across multiple spectrums. Our clients can now use their talent acquisition function to really support and lead out front on Diversity and Inclusion." Arena applies predictive analytics and machine learning to solve talent acquisition challenges. Learning algorithms analyze a large amount of data to predict with high levels of accuracy the likelihood of different outcomes occurring, such as someone leaving, being engaged, having excellent attendance, and more. By revealing each individual's likely outcomes in specific positions, departments, and locations, Arena is transforming the labor market from one based on perception and unconscious bias, to one based on outcomes. Arena is currently growing dramatically within the healthcare and hospitality industries and expanding to other people intensive industries. PAGE 171

CHINA STUDY FINDS FEMALE LEADERS ARE MORE COVID-19 RESILIENT A new study conducted by the Cheung Kong Graduate School

in balancing relations and tasks; Empathetic – caring for team

of Business's Associate Professor of Organizational Behavior,

harmony and interpersonal relationships; Resilient – more

Zhang Xiaomeng, reveals that top Chinese women executives

resilient and better at regulating stress. However, Zhang notes

show higher levels of psychological resilience during the

that these traits are "gender-label" free and that men as well as

pandemic compared to their male counterparts. At the start of

women can adopt them in their management style.

the Covid-19 outbreak, Zhang undertook what turned out to be a year-long research project looking at the psychological

The results of Zhang's study were shared in a CKGSB webinar,

resilience among top business leaders by surveying 8,800

with support from Asia House, on International Women's Day.

Chinese executives on their level of anxiety and depression.

The event convened female entrepreneurs, scholars, and business leaders globally to address the impact of Covid-19 on

The results reflect her wider findings on leadership traits,

gender equality and best practices of Fortune 500 companies.

which Zhang coined "H.E.R. Leadership." The study, based on

Shinta Kamdani, owner and CEO of Sintesa Group, a 100-year

the characteristics of 4,300 leaders in China, finds that there is

old family business conglomerate in Indonesia, Charise Le,

a trend of homogeneity in leadership traits between women

Chief Human Resources Officer and Executive Vice President of

and men. However, female leaders showed 3 different

Schneider Electric, Fernando Vallina, Chairman of ExxonMobil

attributes. Female leaders are more Holistic – comprehensive

China, and Su Cheng Harris-Simpson, Founder and CEO of

PAGE 172

CKGSB BEIJING SCHSAsia, discussed how to enhance women's prospects and leadership skills in the workplace, and how male allies can champion women's empowerment. Women have made consistent gains in education attainment and the workplace in the last 50 years. However, men still outnumber women in high-ranking positions by large margins. Shinta Kamdani said, "In Indonesia, 47% make up the entrylevel labor force; 20% go to middle management and only 5-6% of women end up in CEO positions. Even women who get the opportunity to be promoted feel it's better to stick to a lowerlevel position because of the work-life balance." Charise Le, the first Chinese woman chief HR officer of a Fortune 500 company, said, "I don't think gender is the determining factor in leadership style. The differences we see are due to the differences in opportunity and lack of representation and underpinned by stereotypes." Cheung Kong Graduate School of Business Established in Beijing in November 2002, Cheung Kong Graduate School of Business (CKGSB) aims to cultivate transformative business leaders with a global vision, a humanistic spirit, a strong sense of social responsibility and an innovative mind-set. Funded with generous support from the Li Ka Shing Foundation, CKGSB is China's first faculty-governed, independent and private business school. CKGSB's thought leadership on China insights, its social impact and global learning platform have been providing leaders and policymakers







opportunities and business trends, such as economic disruptions, digitalization and social innovation. CKGSB is the preeminent choice for management education among influential business leaders and a new generation of disruptors in China. It is also the preferred choice for academics returning to China from leading global business schools. CKGSB’s influential student and alumni network- comprised of Who’s Who in China business- represent the best, brightest and most influential leaders in China, with more than half at the Chairman or CEO level. For more information, visit: PAGE 173


Huawei has officially launched HUAWEI Women Developers

Huawei Senior Vice President Chen Lifang said: "We believe

program, which aims to empower women developers to

that women will lead technological innovation. We hope that

create applications and tools that can change the world.

the HUAWEI Women Developers program will help women better leverage their talents and unique value, and give them

The program is intended to encourage more women to join in

opportunities to demonstrate their leadership abilities. This

technological innovation by providing participants with more

will help make our world a better place."

opportunities and platforms for career development and skill training. Any woman developer from around the world can

The HUAWEI Women Developers program is the newest

register to join on the HUAWEI Developers official website.

initiative that Huawei has taken as part of its commitment to promoting gender equality. The program will provide

Huawei states in the announcement that, in the digital era,

participants with training on technological innovation and

more opportunities and support must be given to women to

career development paths, along with opportunities to meet

ensure they have access to the education and training that

with experts in cutting-edge technologies from various fields,

they need to be fundamentally competitive in the digital

and to participate in hands-on scenario-based experiments

economy. Equipping women with these skills has proven to

and drills. Huawei hopes to create a special community for

promote social integration and inclusive and diversified

women developers on the HUAWEI Developers platform, and


organize a series of online and offline events.

PAGE 174

"We believe that women will lead technological innovation. We hope that the HUAWEI Women Developers program will help women better leverage their talents and unique value." - Chen Lifang, Huawei Senior Vice President

Through its existing Shining-Star program, Huawei also offers women developers special incentives to encourage innovation and entrepreneurship. Participants from this program who develop outstanding projects with big potential will have the opportunity to be featured in future campaigns and invited to other official Huawei events. To date, Huawei has successfully launched similar digital skill training programs for women in many countries including Ireland, Argentina, Bangladesh, Kenya, and South Africa. Over 30% of trainees in Huawei's other ICT training programs, such as Seeds for the Future, are women. The HUAWEI Women Developers program is now open to women developers from around the world. For more information, visit the HUAWEI Developers website: Huawei is a leading global provider of information and communications technology (ICT) infrastructure and smart devices. With integrated solutions across four key domains – telecom networks, IT, smart devices, and cloud services – we are committed to bringing digital to every person, home and organization for a fully connected, intelligent world. Huawei's end-to-end portfolio of products, solutions and services are both competitive and secure. Through open collaboration with ecosystem partners, we create lasting value for our customers, working to empower people, enrich home life, and inspire innovation in organizations of all shapes and sizes. At Huawei, innovation focuses on customer needs. We invest heavily in basic research, concentrating on technological breakthroughs that drive the world forward. We have more than 188,000 employees, and we operate in more than 170 countries and regions. Founded in 1987, Huawei is a private company fully owned by its employees. For more information, please visit: PAGE 175


Director of Zihuame Mochilla; Gabriela Zamora, Director of

bridges of collaboration between people who migrate,

Casa Monarca, and Pablo Landa and Sofía Garfias, who

institutions that work with them and the artistic sector

coordinate Puerto Abierto initiative. Members of FEMSA

of Monterrey’s metropolitan area.

Foundation’s Cultural Program’s team, who contributed

The urban gardens were manufactured by FEMSA

directly to the construction of the gardens, also participated in

Foundation’s Cultural Program staff. Some were made

the delivery.

from wood from the boxes that have transported FEMSA Collection’s art works around the world.

“Art not only reflects the spirit of its time and context, but also influences the environment by triggering emotions and

As part of the Puerto Abierto initiative and with the aim of

reflections, but above all, by creating processes of change,”

offering nutritional, economic and occupational support,

said Lorena Guillé-Laris, Director of FEMSA Foundation.

FEMSA Foundation’s Cultural Program collaborated with local

“We are convinced of the potential that art has as a

organizations to grant 100 mobile urban gardens to migrant

transforming agent in our communities. Through Puerto

and refugee families living in the town of Juárez, Nuevo León.

Abierto we have invited people to connect with vulnerable groups and have carried out impact actions through two things

The delivery of 100 urban gardens ended with the last one

that are at the heart of FEMSA Foundation: artistic creation and

being delivered to a family from Honduras by Lorena Guillé-

collective action”, he added.

Laris, Director of the FEMSA Foundation; Rosa María Rodríguez Garza, Manager FEMSA’s Cultural Program; Claudia Sepúlveda

Puerto Abierto is an initiative that integrates field research, art

and Ella Virtanen, from UNHCR Monterrey; Carmen Farías, Snr

and communication in the development of projects aimed to

PAGE 176

The personnel in charge of the care of FEMSA Collection’s art


works, with the support of collaborators from FEMSA’s Maintenance Department, elaborated and distributed the gardens, some of which were built from wood from boxes that

help migrants and refugees in Nuevo León, through which the

have transported works of art around the world. In a



complementary manner, manuals were also provided for the

promoting Latin American art and culture as well as

elaboration of the urban gardens and for the harvesting of

strengthening the region’s cultural ecosystem, has sought, in

food, developed by Nuevo Norte Workshop.





the context of COVID-19 pandemic, to build collaboration bridges between people and families who migrate to our state,

Laura Pacheco, Joaquín García, Arturo Guajardo, Carlos

institutions that work with them and creators of the artistic

Barrera and Iván Villarreal from FEMSA Foundation’s Cultural

and cultural sector of Monterrey’s metropolitan area.

Program told their experiences: “Migration is not an unknown reality, as hosts of the state or country, we have to be better

“Each of Puerto Abierto’s axes explore how art and cultural

neighbors. We know that we do our bit to help people in a

institutions can respond to the contingency caused by covid-19

vulnerable situation socially, physically and emotionally. We

and the humanitarian emergency linked to the forced

are grateful for the opportunity to serve Mexico and to

displacement of hundreds of thousands of people in the world.

collaborate with such committed partners to give life to Puerto

The artists’ abilities can be translated into new spaces and can


contribute to making social transformations that range from health care, food care and attention to migrant children, to

FEMSA is a leading company that creates economic and social

capture the migrants’ and refugees’ stories in a podcast that

value through companies and institutions and seeks to be the

we will launch during the following year with the hope that no

best employer and neighbor of the communities where it has a

one walks through the state of Nuevo León without leaving a

presence. Through its Business Units, it employs approximately

trace”, said Sofía Garfias.

320 thousand employees in 13 countries. FEMSA is a member of the Dow Jones Sustainability MILA Pacific Alliance Index, the

“I think a farmer’s work is one of the strongest jobs and is very

FTSE4Good Emerging Index and the Mexican Stock Exchange

underrated,” one of the people who benefited from the

Sustainable IPC, among other indices that evaluate its

program said. “It is thanks to that work that many of us eat. It is

performance in sustainability.

a blessing to come from working parents who taught us to grow our own food”, she continued.

Find out more, visit:

The delivery of urban gardens has benefited about 450 migrants and refugees in Nuevo León. It was made possible thanks to the collaboration between FEMSA Foundation’s Cultural Program team, UNHCR, Casa Monarca, Zihuame Mochilla and Taller Nuevo Norte. “When the pandemic began, the most pressing issue for thousands of migrants and refugees in Monterrey was food”, said Pablo Landa. “Through the Puerto Abierto initiative, we activated the collaboration with Zihuame Mochilla and Casa Monarca to respond to this situation, the gardens allow families to have fresh vegetables at very low cost. Their impact, however, goes much further than this, because as some beneficiaries have told us, ‘having more control over our diet gives us more control over our lives’”, he continued. PAGE 177


Influential leaders are the people who are willing to make hard

According to Rehurek, successful leaders deal with the same

choices and take risks, skills that can only be developed when

fears and excuses as everyone, the difference is leaders know

one fully works past the fears and excuses that hold them back.

how to navigate those roadblocks. “As leaders, you get paid to make decisions that scare the bejeezus out of you. Just

That’s the advice of corporate leadership expert Lisa Rehurek,

because you are making the hard decisions, or taking risks,

author of the book "Dare to Be Influential: Maximizing Your

does not mean you aren’t scared. It means you are willing to

Positive Influence While Still Being True to You" (2021, Indie

push through and do it anyway. Sans excuses.”

Books International.) Few







“To be influential, there is no place for constant explanations

entrepreneurial marketplaces like Lisa Rehurek does. 7 time

around why something cannot happen,” says Rehurek. “Your

author, national speaker, and founder of the RFP Success®

role as a leader is to figure out a way through any excuses that

Company- Lisa is passionate about business. From corporate


strategy to sales systems Lisa knows how to take the complex and make any step actionable.

Rehurek, founder and CEO of The RFP Success Company, has utilized her 25 years of corporate expertise to help businesses

A straight shooter and full of fun, Lisa’s engaging personality

win more business through Requests for Proposals. With her

takes the “scary” out of any business topic- numbers, sales,

team, Rehurek has trained hundreds of business development

systems, strategies- a true business “junkie”- Lisa’s 25 years in

staff, and helped organizations win over $50 million in new

both corporate and entrepreneurial business market allows


her to speak to diverse issues that hit the business landscape.

PAGE 178

"To be influential, there is no place for constant explanations around why something cannot happen... Your role as a leader is to figure out a way through any excuses that arise.” — Lisa Rehurek, Corporate Leadership Expert

1. Know what you are working toward. When you know what you want, and you have your eye on that prize, you will not let anything get in your way. Make sure you are clear about what you are moving toward. 2. Understand what motivates you. We are all motivated by different things, but it is important to be in tune with what drives us into action. When you are motivated to move toward that goal, excuses won’t stop you. 3. Get comfortable with fear. People assume successful leaders don’t have fears. Quite the contrary. They feel the fear, and they bring it along for the ride. It is part of the excitement of leading. 4. Catch yourself in the act. If you find yourself avoiding things and then making excuses as to why you cannot move forward, stop yourself dead in your

Rehurek adds that working past excuses, especially ones

tracks. Awareness is one of our most powerful tools. The more

based on fear, requires practice, mental fortitude, and a lot of

aware you are, the better you will be able to start eliminating

hard work. That willingness to put in the work is a key defining

those excuses.

aspect of a leader, and it comes from a place of driven motivation with a clear eye on your goals.

5. Figure out how to work through your fear. Leaders figure out how to step through fire even when they do

“Influential people define hard work differently,” says

not want to do it, even when they cannot see a safe path

Rehurek. “Working hard is a way of life for them. It does not

ahead. All you need to decide is what the next best step is,

feel heavy. It feels driven.”

then take it and keep moving forward. About Lisa Rehurek 6. Rewrite the stories.

A 7 time author and national speaker, Lisa’s 25 year of

Instead of letting yourself believe they are holding you back,

business knowledge shines right alongside her down to earth,

determine how you can use those stories to propel you

“get it done” manner. Obsessed with strategies and simplicity,


Lisa transforms the most overwhelming tasks into simple, attainable steps that your audience is eager to get out there

7. Let go of old stories.

and do. Lisa has trained such international organizations as

You may have stories from generations ago that are so

Mercer, Kronos, UC Davis, Hilton, Skillpath & more.

ingrained in you it is hard to move past them. Leave the past where it belongs.

Find our more about Lisa Rehurek at: PAGE 179


"Since its inception, Concierge Auctions has broken world records for the highest-priced homes ever auctioned."

Concierge Auctions closed out its 13th year

Global Expansion

in business with continued dominance in

In 2020, Concierge Auctions reached nearly

the global luxury real estate auction sector.

$3 billion in historic sales, processed over $3.4 billion in competitive bids, grew its

With the industry’s most comprehensive

global activity to 29 countries and 44



states, and continued to expand its

connoisseurs on the planet, the firm

database of high-net-worth real estate

matches sellers of one-of-a-kind properties

buyers, sellers, agent representatives, and

with the world’s most capable buyers via a

investors—to more than 680,000 contacts,

state-of-the-art digital marketing, property

including 3,500 billionaires, 10,000 private

preview, and bidding platform.

clients, and 110,000 weekly subscribers.

PAGE 180



Concierge Auctions is the world’s largest luxury real estate auction firm with a state-of-the-art digital marketing, property preview, and bidding platform. The firm matches sellers of one-of-a-kind properties with the most high-networth property buyers on the planet.


A Tech-Forward Model “In consideration of the global pandemic, 2020 was a remarkable year that brought a lot of change and challenges worldwide. In the luxury sphere, we saw an increase in consumers purchasing goods online more readily than in years prior, from art to vintage cars to collectable wines. And specifically, this sector experienced an increase in online auctions,






expectations from pent up demand,” stated Chad Roffers, Chairman. “At Concierge Auctions, we unveiled our first digital bidding platform in 2010. Since 2015, the majority of our auctions have been held online, allowing buyers to virtually view all properties and offers and bid real-time from anywhere in the world. While the world’s gone digital, we’ve been digital, offering buyers an immersive experience through our proven, world-class platform.” Offering a more efficient method for buying and selling the world’s finest homes, in 2020 the firm attracted nearly one million website visitors from 228 countries. “At this time last year, I knew 2020 would be prime for our platform as an on-demand, tech-forward model offering transparency and convenience to our clients. Of course, I didn’t know how true that statement would become in light of the COVID-19 pandemic, where we saw a 27% increase in buyer prospects, 27% increase in weekly subscribers, and our highest website traffic ever,” said Laura Brady. “As we’ve held our auctions digitally for many years, we focused this year on enhancing our clients’ experience. We launched a number of new technological conveniences, including our Client Portal that allows sellers and agents to see their property’s performance on our platform in real-time.” Giving Back: Key For Key® Since 2017, Concierge Auctions’ Key for Key® giving model has guaranteed that for every home the firm sells, a complete home is built for a family in need. In partnership with Giveback Homes, Concierge Auctions has funded over 320 homes to date—with nearly 100 of those in 2020. To find out more, visit: PAGE 181


Many UK expats and foreign nationals are still looking to

There is a particular appetite to invest amongst UK expat and

invest in UK property. And this is not surprising with the UK

foreign national investors. According to a survey conducted by

rental market predicted to keep growing.

multinational law firm DLA Piper, 75% of investors are planning to invest in European residential properties in 2021.

Despite the turbulent times and the impending closure of the

The respondents also ranked the UK as the number one spot

UK’s stamp duty holiday, UK expat and foreign national

for investment, indicating that the strong uptake of UK

mortgages are still available for those looking to invest in UK

mortgages from UK expats and foreign nationals will continue

property. And investing in UK property is one of the best

through 2021. And overseas investors are particularly excited

financial decisions you could make.

by the current conditions in the UK where there is a high demand for rental properties, property prices remain enticing,

Investment Appetite Amongst UK Expats / Foreign Nationals

and the rental yields from properties are strong.

The extremely busy UK property market in 2020 has continued throughout the start of 2021. According to Rightmove, the UK’s

"We don’t live in the world we did years ago, where investing in

number one property portal, 2021 saw the busiest ever start to

UK property as a UK expat or foreign national seemed

a year in the property market (30% up from the start of 2020).

impossible," says Stuart Marshall, CEO of Liquid Expat

Rightmove also predicts that the 2021 housing market will

Mortgages. "13 years ago, when Liquid Expat Mortgages was

continue to perform strongly, with the number of prospective

started, major lenders had a monopoly on international

buyers contacting estate agents 53% higher than the same

property buyers. This meant that purchasing a UK property

point in 2020.

from overseas involved navigating extensive legal paperwork,

PAGE 182

According to a survey conducted by law firm DLA Piper, 75% of investors are planning to invest in European residential properties in 2021.

salaries paid in a foreign currency and the lack of a UK credit history. However, nowadays expert mortgage brokers, like Liquid Expat Mortgages, have access to a much wider range of products than those presented by mainstream lenders. This means that many of the difficulties involved in getting a UK mortgage as a UK expat or foreign national are now a thing of the past and we have been able to extend expat mortgage

Manchester is England’s fastest growing city with its

products to a much larger audience."

population predicted to reach 600,000 by the middle of the 2020s. The surrounding area of Greater Manchester has a

The Strength of the Rental

further population of almost 3 million people who support the

"Traditionally, the UK rental market is very resilient," says

economic and social infrastructure of the city. With a £7 billion

Stuart Marshall. "While the housing market remains steadfast,

investment from the government as part of their Northern

the rental market has also performed at consistently high

Powerhouse scheme, Manchester’s infrastructure is bound to

levels. For example, in the aftermath of the global financial

keep on growing and attracting more young professionals

crisis, house prices fell 18% compared to only a 2% fall in

looking to both live and work in the city.

rental prices (as reported by Savills, one of the world’s leading property advisers). This is a promising sign for UK expat and

For UK expats and foreign nationals, Manchester presents such

foreign national investors who are looking to invest, as even in

a strong investment opportunity. All the factors mentioned

the most turbulent circumstances, rental prices remain

above are sure to stimulate demand and make sure that

relatively resilient. And the outlook remains strong for the

supply is kept low – thereby driving continued capital and

future too, with Oxford Economics predicting a 13.6% rise in

rental growth. The city and surrounding suburbs are currently

UK rents by 2024. The current conditions for investment

undergoing a rapid period of growth and change. The

remain solid, with Oxford Economics also predicting that the

availability of UK Expat and foreign national mortgages,

Bank of England’s base interest rate will remain at the low of

coupled with the incredibly low base interest rate from the

0.1% until Q2 of 2022. Consistently low interest rates also

bank of England, means a great range of mortgage products to

mean that there is a strong potential to make money from

choose from and, as such, it’s an excellent time to invest.

good capital growth on your property too. The smart move is knowing where you should invest."

For over a decade Liquid Expat Mortgages has successfully arranged several billion pounds’ worth of UK mortgages for

Where to Invest

Expats all over the world and in the process. Liquid Expat

The picture is clear on where to invest. The North West leads

Mortgages has no direct control over the timescales relating to

the pack with a projected growth of 24.1% over the next five

either the processing of mortgage applications or mortgage

years. This is followed by Yorkshire and the Humber, with a

offers being issued by lenders. Liquid Expat Mortgages has no

predicted 21.1% growth and Scotland which is predicted to

control of the legal process and CANNOT accept any

grow 20.1% over the next five years. The rental growth picture

responsibility nor liability should your application not be

is also strong in these areas. For example, according to JLL’s

processed prior to current Stamp Duty Land Tax rules expiring.

research, Manchester is predicted to have a rental growth of 7% by the end of 2022.

For more information: PAGE 183


The Algarve was voted Best Beach Destination in the World in 2020 at the prestigious World

Situated in the heart of Lagos, Algarve,

ROI but for those wanting to obtain

Ideal Homes has exclusivity on this

Portugal's Golden Visa, they qualify,

brand new luxury development meaning

making this a win-win investment.

interested foreign investors won’t be able to find it with another real estate

With the launch of this prime piece of real

agent in Portugal.






International is offering a 555 package for Named Dona Maria II Residences, this

the first five units purchased by investors.

brand new development offers luxurious two and three bedroom apartments with a

The 555 package includes: 5% deposit, 5%

starting price of 530,000€. Not only does

discount, 5% off legal fees, 5% off furniture

this condominium have a projected high

package, 1 year free rental management.

PAGE 184

Travel Awards

Ideal Homes is a multi-award winning real estate agency based in Portugal with offices in the Algarve and Spain. It has an established reputation for best in class service trusted by savvy buyers and expert investors looking to buy holiday homes, permanent residences and investment properties around the world.


Some of the best and most beautiful beaches in the entire world are to be found in the Algarve. Hardly surprising then that the region is a favourite for sun-seekers from all over. They come in search of the natural heritage that is now managed in a sustainable fashion, in order to provide quality recreational facilities able to meet all kinds of requirements. There are beaches to suit every taste with the majority having gained due recognition in the form of the EU "Blue Flag" for quality standards. Along its 200-kilometre coastline, the Algarve features all types of coves, cliffs and caves, its rocky beaches contrasting with broad expanses of sand. Different types of beach, but all bathed in the calm, warm seawaters of this coastline. Golfing days on Portugal's Algarve are sheer bliss and remain in the memory long after the holiday is over. Generations of golfers have headed for Portugal's southern coast, lured by 300 days of sunshine, high quality accommodation, a friendly laid back atmosphere, superb scenery and 40 of the best golf courses to be found anywhere in the world. It was the noted golfer Sir Henry Cotton who established the Algarve as a world class golf destination and he also designed a number of the classic courses along this 150 mile long stretch of Atlantic washed coastline running from Sagres in the west to Vila Real de Santo António in the east. The Algarve is an excellent choice for all those who like taking the opportunity on holiday not only to rest, but also to take care of themselves in a peaceful environment. Immerse yourself in the water, let it relieve stress, treat skin problems, rejuvenate you, and restore general wellbeing and health. These are tempting propositions which are ever more sought after. You have a choice between fresh water treatments in the Monchique Thermal Spa, and salt water treatments in thalassotherapy centres. For those who prefer a rustic setting with a more intense relationship with nature and more intimate treatment, there are relaxation farms where you can savour typical Algarvian dishes and enjoy outdoor pursuits. Website: PAGE 185


Endeavor Greece, the Greek chapter of the global organisation supporting the rise of new ecosystems, has announced that they will be launching a new platform targeting skilled tech experts abroad, both Greek and non-Greek, looking to connect and break into the local tech scene. Available at, applicants can demonstrate their interest in working in the Greek tech industry by filling out a simple application form, entering a global registry of talented individuals. Leading candidates will then be quickly connected, according to their profile, to the country's fastest-growing employers. Greece is on the cusp of a major technological transformation. The last decade, and 2020 in particular, have positioned Greece for a massive economic turnaround powered by a new crop of techbased enterprises. Interest in Greece as a tech destination is gaining new steam with recent announcements of Microsoft's $1.17B investment in new data centers, its latest acquisition of Softomotive and Delivery Hero's purchase of InstaShop for $360M. The past year has demonstrated to global-level execs that work can continue across national boundaries and that there is now a higher value placed on being in locales with greater lifestyle options. The launch of this centralized registry of international executives in tech looking to move to Greece comes at an opportune time for the country's fastest-growing startups, while aiding savvy tech executives who are increasingly putting location and lifestyle first and looking to contribute to the country's digital transformation. is not the only initiative within the Greek tech ecosystem to attract talent and reverse brain drain. Last November, the Greek government announced a 50% income tax cut to "digital migrants" for their first seven years, when immigrating in 2021. This is on top of an existing flat tax rate for investors who decide to shift their tax residency to Greece.

PAGE 186

"Endeavor has a strong thought leadership platform where high-impact founders communicate and push the Greek transformation narrative. Last year, our content and our initiatives reached more than 70,000 people, more than 50% of whom are talented individuals who are based abroad and who want to be connected with the Greek ecosystem. There are thousands of people out there, intrigued by missiondriven, globally disruptive, fast-growing, Greek tech founders," shares Panagiotis Karampinis, Managing Director at Endeavor Greece, and continues: "Through, anyone can register their interest to be approached directly and potentially work for the entrepreneurs and their missions. This global registry is inline with Endeavor's efforts to foster an environment that enhances growth prospects for entrepreneurs and rapidly developing Greek companies." The main goal behind Work in Tech is to give the opportunity to anyone who wants to work at one of the most innovative Greek tech companies, to become part of the fast-rising tech ecosystem in Greece. Endeavor is a mission-driven, global organization leading the high-impact entrepreneurship movement to drive long-term economic growth and build strong entrepreneurship ecosystems in growth markets by selecting, mentoring, and accelerating the best highimpact entrepreneurs. Since 1997, more than 2,089 Endeavor Entrepreneurs from 1,200 companies have been selected worldwide, who have created more than 4.1 million jobs and in 2019 they generated more than $24B in revenues. Endeavor Greece was launched in 2012 and now supports 106 companies at the scale-up stage, offering them a best-in-class seal of approval, an unrivaled





frictionless co-investment capital and peer-to-peer idea exchange in a truly global setting. Get in touch: Visit the Website: PAGE 187

At its core, cryptocurrency is typically decentralized digital money designed to be used over the internet. Bitcoin, which launched in 2008, was the first cryptocurrency, and it remains by far the biggest, most influential, and best-known. In the decade since, Bitcoin and other cryptocurrencies like


Ethereum have grown as digital alternatives to money issued by governments. The most popular cryptocurrencies, by market capitalization,

bank’s balance sheet or ledger. Each currency has its own

are Bitcoin, Ethereum, Bitcoin Cash and Litecoin. Other well-

blockchain, which is an ongoing, constantly re-verified record

known cryptocurrencies include Tezos, EOS, and ZCash. Some

of every single transaction ever made using that currency.

are similar to Bitcoin. Others are based on different

Unlike a bank’s ledger, a crypto blockchain is distributed

technologies, or have new features that allow them to do more

across participants of the digital currency’s entire network.

than transfer value. Crypto makes it possible to transfer value online without the need for a middleman like a bank or

No company, country, or third party is in control of it; and

payment processor, allowing value to transfer globally, near-

anyone can participate. A blockchain is a breakthrough

instantly, 24/7, for low fees. Cryptocurrencies are usually not

technology only recently made possible through decades of

issued or controlled by any government or other central

computer science and mathematical innovations.

authority. They’re managed by peer-to-peer networks of computers running free, open-source software. Anyone who

Most importantly, cryptocurrencies allow individuals to

wants to participate is able to.

take complete control over their assets.

If a bank or government isn’t involved, is crypto secure?

Transferability: Crypto makes transactions with people on

It’s secure because all transactions are vetted by a technology

the other side of the planet as seamless as paying with cash at

called a blockchain. A cryptocurrency blockchain is similar to a

your local grocery store.

PAGE 188

Privacy: When paying with cryptocurrency, you don’t need to provide unnecessary personal information to the merchant. Which means your financial information is protected from being shared with third parties like banks, payment services, advertisers, and credit-rating agencies. And because no sensitive information needs to be sent over the internet, there is very little risk of your financial information being compromised, or your identity being stolen. Security: Almost all cryptocurrencies, including Bitcoin, Ethereum, Tezos, and Bitcoin Cash are secured using technology called a blockchain, which is constantly checked and verified by a huge amount of computing power.

"Cryptocurrencies are the first alternative to the traditional banking system, and have powerful advantages over previous payment methods and traditional classes of assets. Think of them as Money 2.0. -- a new kind of cash that is native to the internet, which gives it the potential to be the fastest, easiest, cheapest, safest, and most universal way to exchange value that the world has ever seen."

Portability: Because your cryptocurrency holdings aren’t tied to a financial institution or government, they are available to you no matter where you are in the world or what happens to any of the global finance system’s major intermediaries. Transparency: Every transaction on the Bitcoin, Ethereum, Tezos, and Bitcoin Cash networks is published publicly, without exception. This means there's no room for manipulation of transactions, changing the money supply, or adjusting the rules mid-game. Irreversibility: Unlike a credit card payment, cryptocurrency payments can’t be reversed. For merchants, this hugely reduces the likelihood of being defrauded. For customers, it has the potential to make commerce cheaper by eliminating one of the major arguments credit card companies make for their high processing fees. Safety: The network powering Bitcoin has never been hacked. And the fundamental ideas behind cryptocurrencies help make them safe: the systems are permissionless and the core software is open-source, meaning countless computer scientists and cryptographers have been able to examine all aspects of the networks and their security. Why is cryptocurrency the future of finance? Cryptocurrencies are the first alternative to the traditional banking system, and have powerful advantages over previous payment methods and traditional classes of assets. Think of them as Money 2.0. -- a new kind of cash that is native to the internet, which gives it the potential to be the fastest, easiest, cheapest, safest, and most universal way to exchange value. PAGE 189

It only takes a few minutes to create a secure account, and you can buy cryptocurrency using your debit card or bank account. You can buy as little (or as much) crypto as you want, since you can buy fractional coins. For example, you can buy $25.00 worth of bitcoin. Many digital currencies, including USD Coin and Tezos, offer holders rewards just for having them. On Coinbase, you can earn 1% APY on— that’s much higher than most traditional savings accounts. You can also earn up to 5% APY when you stake Tezos on Coinbase.

Cryptocurrencies can be used to buy goods or services or held

transfer money internationally quickly and cheaply, with the

as part of an investment strategy, but they can’t be

stability of a traditional currency. USD Coin is an example of a

manipulated by any central authority, simply because there

cryptocurrency called stablecoins. They are designed to

isn’t one. No matter what happens to a government, your

minimize volatility and maximize utility. Stablecoins do this by

cryptocurrency will remain secure. Digital currencies provide

pegging their value to an external factor, typically a fiat

equality of opportunity, regardless of where you were born or

currency like the U.S. dollar or a commodity like gold.

where you live. As long as you have a smartphone or another internet-connected device, you have the same crypto access

Why invest in cryptocurrency?

as everyone else.

Online exchanges like Coinbase have made buying and selling cryptocurrencies easy, secure, and rewarding.

Cryptocurrencies create unique opportunities for expanding

- It only takes a few minutes to create a secure account, and

people’s economic freedom around the world. Digital

you can buy cryptocurrency using your debit card or bank

currencies’ essential borderlessness facilitates free trade, even


in countries with tight government controls over citizens’

- You can buy as little (or as much) crypto as you want, since

finances. In places where inflation is a key problem,

you can buy fractional coins. For example, you can buy $25.00

cryptocurrencies can provide an alternative to dysfunctional

worth of bitcoin.

fiat currencies for savings and payments. As part of a broader

- Many digital currencies, including USD Coin and Tezos, offer

investment strategy, crypto can be approached in a wide

holders rewards just for having them.

variety of ways. One approach is to buy and hold something

- On Coinbase, you can earn 1% APY on— that’s much higher

like bitcoin, which has gone from virtually worthless in 2008 to

than most traditional savings accounts.

thousands of dollars a coin today. Another would be a more

- You can also earn up to 5% APY when you stake Tezos on

active strategy, buying and selling cryptocurrencies that


experience volatility.

- Unlike stocks or bonds, you can easily transfer your cryptocurrency to anyone else or use it to pay for goods and

One option for crypto-curious investors looking to minimize


risk is USD Coin, which is pegged 1:1 to the value of the U.S.

- Millions of people hold bitcoin and other digital currencies as

dollar. It offers the benefits of crypto, including the ability to

part of their investment portfolios.

PAGE 190


Where do cryptocurrencies get their value? The economic value of cryptocurrency, like all goods and services, comes from supply and demand. Supply refers to how much is available—like how many bitcoin are available to buy at any moment in time. Demand refers to people’s desire to own it—as in how many people want to buy bitcoin and how strongly they want it. The value of a cryptocurrency will always be a balance of both factors. How to buy bitcoin and other cryptocurrency The easiest way to acquire cryptocurrency is to purchase on an online exchange. On Coinbase, you can buy major cryptocurrencies like Bitcoin (BTC), Litecoin (LTC), Ethereum (ETH), Bitcoin Cash (BCH), Ethereum Classic (ETC). Or you can explore emerging coins like Stellar Lumens or EOS. For some cryptocurrencies Coinbase offers opportunities to earn some for free. One good approach is to ask yourself what you’re hoping to do with crypto and choose the currency that will help you achieve your goals. For example, if you want to buy a laptop with crypto, bitcoin might be a good option because it is the most widely accepted cryptocurrency. Over 8,000 global merchants accept cryptocurrency via Coinbase Commerce. On the other hand, if you want to play a digital card game, then Ethereum is a popular choice. Keep in mind that you do not need to buy a whole coin. On Coinbase, you can buy portions of coins in increments as little as 2 dollars, euros, pounds. How do you store cryptocurrency? Storing crypto is similar to storing cash, which means you need to protect it from theft and loss. There are many ways to store crypto, but the simplest solution is via a trusted, secure exchange like Coinbase. - Coinbase customers can securely store, send, receive, and convert crypto by signing into their account on a computer, tablet, or phone. - Want to transfer money from your wallet to a bank account? The Coinbase app makes it as easy as transferring funds from one bank to another. (Much like conventional bank transfers or ATM withdrawals, exchanges like Coinbase set a daily limit, and it might take from a few days to a week for the transaction to be completed. About Coinbase: We are building the cryptoeconomy – a more fair, accessible, efficient, and transparent financial system enabled by crypto. We started in 2012 with the radical idea that anyone, anywhere, should be able to easily and securely send and receive Bitcoin. Today, we offer a trusted







cryptoeconomy. For more information:


"The easiest way to acquire cryptocurrency is to purchase on an online exchange. On Coinbase, you can buy major cryptocurrencies like Bitcoin (BTC), Litecoin (LTC), Ethereum (ETH), Bitcoin Cash (BCH), Ethereum Classic (ETC). Or you can explore emerging coins like Stellar Lumens. For some cryptocurrencies Coinbase offers opportunities to earn some for free." PAGE 191


From automotive to sports, TUMI is inspired by the world's

has unveiled its new collection designed and developed in

most innovative industries. For McLaren—a renowned global

partnership with luxury supercar maker and Formula 1

leader in embedding cutting-edge technology into products

team, McLaren.

with a clear design aesthetic—travel and lifestyle are integral. The two brands share the common vision of continually

McLaren's designers, engineers, and racers travel thousands of

pursuing higher levels of excellence, which is reflected in the

miles around the world each year in pursuit of perfection. Just

considered details and choice of materials in the McLaren

as each driver relies on their car to get them across the finish

inspired TUMI range.

line, the team depends on their luggage and travel necessities to get them to their destination. That inspiration manifests in

Embodying TUMI and McLaren's mutual ethos of performance

the superior made-to-last quality of the collection.

luxury, the capsule collection is comprised of nine pieces. Each encompasses elements of McLaren's sleek, bold supercars and

For over 45 years, TUMI has built a reputation for innovation,

race cars. All are highlighted with McLaren's signature Papaya

functionality and durable design, with a focus on optimising

colourway and feature CX6® carbon fibre accents.

the journeys of Global Citizens. Key travel pieces include the Aero International Expandable 4 Since announcing in 2019 that the two companies would work

Wheel Carry-On and the Quantum Duffel. The carry-on is

together, TUMI's Creative Director, Victor Sanz and Rob

crafted in a hybrid of materials, including Tegris®, an extremely

Melville, McLaren's supercar Design Director have created a

hard-wearing thermoplastic composite found in race cars. The

premium capsule collection of elegant business, travel and

hard shell is contrasted by a moulded-fabric front panel with a

everyday essentials. Each piece is designed to uncomplicate,

supercar-influenced design that is echoed throughout the

while elevating performance in all aspects of life on the move.


PAGE 192


The result is something that I am incredibly proud of and that I believe will elevate the owner's experience while serving as a reminder that, like our cars, it's about enjoying the journey and not simply the destination."

This solid build allows the collection to protect the contents it carries, incorporating further elements of McLaren's supercar

Mark Waller, Chief Commercial Officer for McLaren Racing, said:

designs. The interior features a compression strap that takes its

"McLaren strives to push the boundaries of design,

cues from the six-point racing harnesses found in its race cars

performance and perfection in everything it does, whether on

and track-only models such as the limited-edition McLaren

the road or on the track. This collaboration exemplifies that

Senna GTR.

spirit. We are delighted to be collaborating with TUMI on this collection. We look forward to seeing our race team use it

The Velocity Backpack was created to keep wearers connected

around the world throughout the 2021 Formula 1 season."

all day long thanks to the inclusion of a USB port and padded laptop compartment. TUMI's hallmark "Add-a-Bag" sleeve

About TUMI

makes it a fitting companion to the collection's carry-on.

Since 1975, TUMI has been creating world-class business, travel and performance luxury essentials, designed to upgrade,

The Torque Sling and Lumin Utility Pouch are additional

uncomplicate, and beautify all aspects of life on the move.

contemporary styles for light-carry and hands-free days. The

Blending flawless functionality with a spirit of ingenuity, we're

Orbit Small Packing Cube, Trace Expandable Organizer, and

committed to empowering journeys as a lifelong partner to

split compartment Teron Travel Kit are all ultra-portable

movers and makers in pursuit of their passions. The brand is

accessories to keep your belongings protected, organised, and

sold globally in over 75 countries with approximately 2,000

readily available through every leg of your journey.

points of sale. For more about TUMI, visit

The collection is available via, TUMI's global retail

About McLaren Automotive

stores,, and select McLaren retailers

McLaren Automotive is a creator of luxury, high-performance


supercars. Every vehicle is hand-assembled at the McLaren Production Centre (MPC) in Woking, Surrey, England. Launched

Victor Sanz, Creative Director, TUMI said: "For me, this is the

in 2010, the company is now the largest part of the McLaren

ultimate collaboration as TUMI and McLaren have an innate

Group. The company's product portfolio of GT, Supercar,

synergy. We're two like-minded brands who share the same

Motorsport and Ultimate models are retailed through over 85

values—unparalleled quality, technical innovation and design

retailers in 40 markets around the world.

excellence. The value of this partnership, however, extends beyond the product. With a keen focus on lifestyle, we design for the betterment of the customer experience. With McLaren's advanced technology and our top-of-the-line materials, our gear can tackle the most arduous excursions and still effortlessly translate into daily life." Rob Melville, Design Director for McLaren Automotive, said: "When I first met with Victor to define the collection we quickly realised that we each brought a shared creative vision for what we wanted to achieve. At McLaren we focus on articulating a clear design language and materials selection which combines and leads into our car's performance. We wanted to capture those aspects with TUMI so we've spent a great deal of time working to analyse and refine every aspect of this collection. PAGE 193

McLaren is a pioneer that continuously pushes the boundaries.

companies to provide specialist expertise, technology and

In 1981, it introduced lightweight and strong carbon fibre

solutions. These partners include AkzoNobel, Ashurst, Dell

chassis into Formula 1 with the McLaren MP4/1. Then in 1993 it

Technologies, Gulf, Pirelli, Richard Mille and Tumi.

designed and built the McLaren F1 road car—the company has not built a car without a carbon fibre chassis since.

About McLaren Racing McLaren Racing was founded by New Zealand racing driver

As part of the Ultimate Series, McLaren was the first to deliver a

Bruce McLaren in 1963. The team entered its first Formula 1

hybrid hypercar, the McLaren P1™. 2019 saw McLaren launch

race in 1966. McLaren has since won 20 Formula 1 world

the 600LT Spider as well as the new GT, the track-only Senna

championships, more than 180 Formula 1 Grands Prix, the Le

GTR and unveiled the 620R and the McLaren Elva.

Mans 24 Hours at its first attempt, and the Indianapolis 500 three times.

In 2020, McLaren launched the 765LT. In addition, it unveiled the






McLaren Racing currently competes in Formula 1 globally and

manufactured at the £50m McLaren Composites Technology

INDYCAR in the US. The team will contest the 2021 FIA Formula

Centre opened in the Sheffield region in the North of England

1 World Championship with Lando Norris and Daniel Ricciardo

that will underpin the next decade of McLaren's electrified

and will race in the INDYCAR Series with drivers Pato O'Ward

future. To support the development, engineering and

and Felix Rosenqvist.

manufacture of its range of innovative sportscars and supercars, McLaren Automotive partners with world leading PAGE 194

For more information, please visit:





Qiana Aviles is not only a fan of style and grace, she is also the founder and CEO of three businesses within the beauty space in New York City... and one of them is the buzz of the city's beauty scene. Coming from a Puerto Rican background, Aviles was born and raised in the streets of Brooklyn, where she grew up in humble circumstances but surrounded by lots of love. Despite her family being very tight-knit and supportive, due to various circumstances, Qiana’s family also had a history of crime. She was arrested in New Jersey in 1998, at just 18 years old. Before turning her life around and implementing some severe changes in lifestyle, she even shared a prison cell with her mother. Following her release, Qiana’s mindset was transformed. She made the decision to go back to school and pursue her life’s dream of becoming an entrepreneur by enrolling at the Baruch College for Finance. While dedicated to her studies, the businesswoman in her was already planning her next move. Suddenly, an idea came to mind that she couldn’t seem to shake. At the time, she was also working in real estate. She quickly realized that Washington Heights was missing a quality nail salon in the area, and that it was the ideal opportunity for her first business endeavor. Five months later, she opened her salon Nail PAGE 196

Lounge on the corner of Broadway and Dyckman Street, with a

"Despite her family being very tightknit and supportive, due to various circumstances, Qiana’s family also had a history of crime. She was arrested in New Jersey in 1998, at just 18 years old. Before turning her life around and implementing some severe changes in lifestyle, she even shared a prison cell with her mother."

totally new concept. Nail Lounge is the perfect mix between a nail salon and a night lounge. Qiana wanted to create a relaxed atmosphere, where customers could come in, sit at the bar, and get pampered. The intertwined concept gained the hearts of many (along with its gorgeous nail art), and luckily for Qiana, it was a hit from day one. The salon has now hosted several A-list celebrities. It has also been featured by a variety of magazines and blogs. But that’s not the only trick Qiana has up her sleeve. She also runs a hair product business named Vida Essentials, which happens to be created from a formula her mom originated in her kitchen. The products contain 100% naturally organic, plant-based ingredients that help stimulate hair growth and restore damaged hair. Today, the Vida brand has a large e-

"Nail Lounge is the perfect mix between a nail salon and a night lounge. Qiana wanted to create a relaxed atmosphere, where customers could come in, sit at the bar, and get pampered. The intertwined concept gained the hearts of many (along with its gorgeous nail art), and luckily for Qiana, it was a hit from day one."

commerce presence and its own manufacturing warehouse. The Latina business woman also runs two more businesses on the side. One of the two is her own nail polish line by the name of Q&A Lux Lacquer, which carries over 20 stunning shades in both regular polish and gel polish. The other is a beauty med spa located next to Nail Lounge, which is operated under the brand name of Face & Body NYC. Clearly, she has her hands full with four successful businesses. But Qiana also makes it a point to find time to give back to her community. Nail Lounge has done work for the local children’s hospital by providing free manicures for patients. They’ve also gotten involved with prom season and helped young girls get ready for their special day with a fresh manicure. “Nothing brings me greater joy than seeing the look of happiness on those girls’ faces,” Aviles says. “They remind me of what I lived and all I went through to get here.” Qiana’s next goal is learning about prison reform and how she can get involved with helping the cause. As for her businesses, Nail Lounge is planning to make its way into Edgewater, New Jersey and Miami, Florida during 2021. The salon will be joined by her other two businesses, Face & Body and Vida Essentials. We tell her she’s already done it all, but she replies with “I haven’t done it all just yet.” Well, we’re eager to see what this determined and warm-hearted Latina does next. Follow Qiana Aviles: Shop Vida Essentials on PAGE 197


Bureau National Interprofessionnel du Cognac |

Cognac Distillation Season In Cognac, the distillation "season" begins following harvest after the grapes (mostly the Ugni Blanc variety) are fermented into a low-alcohol wine. There is no official kick-off date — distillation for Cognac generally begins in October/early November, and, by official decree, must end by March 31 the following year. In Cognac, master distillers painstakingly tend to their stills using years of experience and all of their senses to craft this exceptional spirit. Read on to discover unique insights from leading Cognac producers.

This first distillate, called the brouillis, is around 30% alcohol by volume. It is then distilled a second time. After this bonne chauffe

Transforming Wine into Spirit

(literally "good heating"), the colorless liquid or eau-de-vie (around

Distillation concentrates a wine's aromas and flavors,

70% abv at this stage) comes off the still and will become cognac

creating an exceptional elixir with fruity and floral notes

only after aging in oak barrels for a minimum of two years.

and long-aging potential. The general distillation "recipe" is the same for all cognacs - nine (9) litres of wine are

Decisions, Decisions… the Art of Distillation

needed to produce one (1) litre of cognac!

Like a master chef, the distiller is an artist, and has many choices and decisions to make along the way, especially during the second

Alexandre Gabriel, Ferrand Cognac Master Blende:

distillation. The first liquid to come off the still is the "heads" with

"Distillation is a magical time. When I'm in the distillery, I

the highest alcohol content and is discarded. The distiller separates

have the sensation of actually being inside a heated

the "heart" with its fragrances of fruits and flowers from the "tails"

grape. The aromas and smells (warm fruits and pastry) are

which contain undesirable compounds. Each distiller must decide

etched in my brain and my soul. A distiller must capture

when to make cuts, whether or not to redistill cuts into the next

the very essence of the fruit to make this elixir."

batch, and if temperature adjustments are needed along the way. Another key decision is whether or not to distil on the lees (yeast

In simple terms: the base white wine is heated in an

cells leftover from fermentation) which contributes to the style of

alambic Charentais. The alambic originated in the 16th

the cognac and can add texture and richness. These decisions

century, and the hammered copper pot stills used in

require smelling (known as "nosing") and tasting the spirit, as well

Cognac are still handcrafted today, with no two being

as intuition and expertise gained from years of experience.

exactly alike. Vapors from the wine rise and pass through the swan's neck coil and then condense as they cool

Cognac Park Master Blender Jérôme Tessendier, whose family

passing through a serpentine coil.

distillery is in operation in the town of Jarnac, France commented:

PAGE 198

"The first heating focuses on concentration, and the second on

"Our distillation is customized to reveal the true nature of the crus. We distill the wines from Fins Bois without their lees to ensure delicate floral and fruity notes, especially for VS. For Grande Champagne, Petite Champagne and Borderies, we distill with the lees followed by a long maturation to ensure aromatic richness and depth, mainly for VSOP and longer-aged cognacs." Thibaut Hontanx, Master Distiller Maison Courvoisier

the sorting of flavors and aromas. It is with the bonne chauffe, where emotions, desires, and ideas on creating the final spirit come into play." Thibaut Hontanx, Master Distiller from Maison Courvoisier, shared the house philosophy regarding use of lees. "Our distillation is customized to reveal the true nature of the crus. We distil the wines from Fins Bois without their lees to ensure delicate floral and fruity notes, especially for VS. For Grande Champagne, Petite Champagne and Borderies, we distil with the lees followed by a long maturation to ensure aromatic richness and depth, mainly for VSOP and longer-aged cognacs." Technical courses are available but there isn't a 'distillation school' in Cognac; this expertise is learned on the job and passed down from generation to generation. Tessendier elaborated, "It is indeed the experience, the little secrets or habits, the hand on the controls, that must be passed on from one generation to another. It is a relay between the grower, the winemaker, the distiller, and the cellar master." Each round of distillation takes around 12 hours, so it's a 24hour process for one still's worth of wine to be transformed into an eau-de-vie. Distillers work round the clock all winter long, constantly monitoring the stills. The master distiller has one objective: obtain the best possible concentration of aromas in order to offer the cellar master a generous and rich eaux-de-vie. Cellar masters smell and taste the different eauxde-vie as they age to decide when the time is right to add them to the final blend, taking into account the style of each house. The BNIC represents, fosters and protects the Cognac Appellation d'Origine Contrôlée in France and abroad. In the 150 countries where Cognac is sold, this AOC assures consumers a product of exceptional quality. With a membership that equally represents the agricultural and commercial interests of Cognac, the BNIC is the consultative and decision-making body for the 4,260 winegrowers, 120 distillers and 280 merchants of the Cognac appellation. Care to delve further into distillation? Check out the process: For information on Cognac happenings in the USA, visit: PAGE 199

WHAT IS INNOVATION AND HOW IMPORTANT IS IT FOR ENTREPRENEURS? - GURPS RAI, DROPPTV CEO As rapid technological growth continues to power major

meaning and scope, the term 'entrepreneurship' already

advancements across all aspects of our lives, the concept of

implies the concept of innovation. In other words, innovation is

innovation is coming under increasingly greater scrutiny.

ingrained in the very idea of entrepreneurship. In today’s

These questions are hardly surprising given that innovation

business landscape, two terms are very much in vogue:

is a necessary ingredient of progress and is omnipresent

sustained innovation and disruptive innovation. The first of

today; it is actively driving economics, social and political

these is more relevant to established business entities that

systems, education, technology, healthcare, marketing,

require continued innovation to hold on to or increase their

and business. In short, we simply cannot imagine life

market status. However, for entrepreneurs, disruptive

without innovation.

innovation becomes much more important as entrepreneurs (start-ups or mid-level) are either trying to make headway into

What role does innovation play in entrepreneurship?

an already established market or looking to create an

To provide but a simple answer to this rather complicated

altogether new niche. Both are equally challenging, and it is

question, we may say that to build a profitable commercial

innovation that can help them overcome these challenges.

venture, entrepreneurship and innovation are two essential ingredients that are intrinsically linked and cannot be

But what exactly is innovation?

separated. Although innovation comes with a much broader

Innovation consists of offering something new to your current

PAGE 200


Gurps Singh Rai is a successful entrepreneur who started his career in financial services at London based First Rate FX handling foreign exchange transactions for large businesses based in the commodities market. He then successfully exited

or potential customers. It is the introduction of a novelty in a

First Rate FX and became a prominent figurehead of the global

given vertical. It can be an enhanced business model, new or

Carbon Market. He was the architect of an international offset

improved manufacturing process, new and more affordable

deal with sportswear giant Nike, Winrock, and the American

sources of supply, technology development, and new methods,

Carbon Registry. Gurps was also the creator of the world’s most

services, products, etc.

expensive piece of footwear, a $4 Million USD pair of sneakers dubbed the ‘Fire Monkeys’. Today, Gurps Rai is the CEO of the

From another perspective, all innovations should be geared

DroppTV technological eco-system built to enhance the impact

towards providing a better user experience.

of media through Ai/ML/AR and computer vision.

A case in point; an auto insurer starts to offer, in addition to their regular policies, a new Payment Protection Plan amid the

DroppTV is the first video platform to seamlessly integrate

current pandemic reality. Let us imagine that this plan is

products and conversions into highly consumed video content.

designed as a safeguard against unexpected layoffs and

Using DroppTV’s own patented, See it. Want it. Get it.™ Ai/ML

temporary unemployment (that have, unfortunately, become

Technology, products are identified in music videos and made

alarmingly common due to all sorts of pandemic-induced

available for purchase all without stopping or leaving the

conditions). Now, if effectively marketed (which also requires

video. Imagine it: product placement with direct ROI and

innovation on the part of the company), the introduction of

analytics. DroppTV has created a culture of creative commerce:

such a plan is apt to give the insurer an edge over competition.

empowering artists to sell their wardrobe and merchandise directly to fans on a global scale. Authenticity is at the centre of

The above example shows that the company is providing

the content on DroppTV - no ads! No pre-roll! just content and

something new or extra to its customers. And it has been able

conversions. Welcome to DroppTV, the Future of Everything.

to do so through idea generation (creative thinking) to take the

DroppTV has offices in New York, Toronto, London and Riyadh.

necessary steps required to make the idea a reality. Innovation is this complete process from idea generation to bringing that

For more information, please visit:

idea to fruition. Gurps Rai - Innovation in Entrepreneurship Gurps Rai has already distinguished himself as a forwardthinking business leader, always eager to explore uncharted territories and novel approaches in his relatively short career. CEO of DroppTv, Gurps Rai always prefers to stay ahead of the curve when it comes to innovation. In other words, he is someone who believes strongly in 'disruptive innovation.' When asked about his take on the role of innovation in entrepreneurship, Gurps Rai has this to say: "In the advancing tech scenario of today that offers capabilities such as machine learning, Internet of things, and big data, entrepreneurs need to stay abreast of current ideas and inventions. That is the primary requirement. Next is to carve out an 'innovation style' of one's own, chiefly through exploring different approaches, so that one can actually transfer the acquired knowledge into innovation." PAGE 201


Current cities are very much dominated by microcity clusters dense aggregations of economic and social life. Microcity clusters are in and around airports, ports, international rail stations, venues, malls, corporate and university campuses, office parks, and other highly concentrated urban zones. Global tech market advisory firm ABI Research finds there are currently over 13,000 microcities globally. While Covid-19 has exposed the vulnerability of dense urban clusters, their role as engines of economic growth will remain unchallenged, despite categories like malls, which are expected to decline in specific regions due to the accelerated adoption of digital lifestyles, such as e-Commerce. "In any case, microcities will remain hotbeds for urban


technology innovation," says Dominique Bonte, VP End Markets and Verticals at ABI Research. "Common technologies deployed

management at ports). While microcities will continue to

"Global tech market advisory firm ABI Research finds there are currently over 13,000 microcities globally. While Covid-19 has exposed the vulnerability of dense urban clusters, their role as engines of economic growth will remain unchallenged, despite categories like malls, which are expected to decline in specific regions due to the accelerated adoption of digital lifestyles, such as eCommerce."

define the urban footprint, future urbanization concepts will shift from ultra-clusters to more distributed, smaller-scaled microcities. The shift will arise as new linear, pedestrianized, and suburban city designs informed by sustainability, resilience, and digital lifestyle imperatives start taking hold. At the same time, new forms of on-demand mobility such as airborne taxis and often underground high-speed transit, like ultra-fast trains and hyperloops, will ensure spreading urban zones remain hyper-connected," Bonte concludes. These findings are from ABI Research's Smart Urban Concepts – Microcities and Cities-in-a-City application analysis report.

across all microcity types include smart cameras and biometrics, robotics and automation, digital signage, private Wi-Fi and 5G networks, and micro-grids. They allow addressing specific challenges related to people flow management, access and security, overall customer experience, and environmental impact while generating cost savings through maximizing operational efficiencies." Unsurprisingly, a wide range of smart cities technology vendors and service providers are focusing their product and solution strategies on one or more microcity types. Examples include Nokia (private 5G networks for cargo ports), Accenture (consultancy and system integration for airports), Navya (driverless vehicles for airports), IBM (data analytics and AI for ports), Cisco (IoT platforms for ports), Alstom (passenger flow management at railway stations), NEC (Software-Defined Networking for railway stations), Siemens (industrial systems for airports, campuses, and railway stations), and HERE (yard

This report is part of the company's Smart Cities and Smart Spaces research service, which includes research, data, and ABI Insights. Based on extensive primary interviews, Application Analysis reports present in-depth analysis on key market trends and factors for a specific application, which could focus on an individual market or geography. About ABI Research ABI Research provides strategic guidance to visionaries, delivering actionable intelligence on the transformative technologies that are dramatically reshaping industries, economies, and workforces across the world. ABI Research's global team of analysts publish ground-breaking studies often years ahead of other technology advisory firms, empowering our clients to stay ahead of their markets and their competitors. For more information, please visit

PAGE 203

KEVIN GUEST - AUTHOR, MUSICIAN AND CEO OF A BILLION DOLLAR HEALTH COMPANY Kevin Guest strives to live a life in crescendo. Success for

talents have helped him realize his childhood rock-n-roll

the small-town boy with rock star aspirations didn’t come

dreams. Highlights include sharing the stage with greats such

overnight. Nor did the CEO of a billion-dollar company find

as Kenny Loggins, Tommy Shaw, Eddie Money, and Belinda

success by straying from his deep-rooted principles.

Carlisle, and performing at the Grand Ole Opry. He continues to perform part-time with country music superstar Collin Raye.

Each experience in Kevin’s life — in music, business, and now as an author — has built upon another, all contributing to a life

Newest Project: All the Right Reasons: 12 Timeless

lived in harmony.

Principles for Living a Life in Harmony Kevin’s most-recent project is also his most personal. In All the

Kevin is Chairman and Chief Executive Officer of USANA Health

Right Reasons, Kevin shares entertaining anecdotes and

Sciences, a global health and nutritional supplements

inspiring stories, collected from years of meeting fascinating

company. He is a Direct Selling Association board member and

people and learning valuable life lessons. The result is a book

a member of the CEO Council for the World Federation of

featuring 12 foundational principles by which he lives and that

Direct Selling Associations. Before USANA, Kevin served as a

he believes will lead others on their own path to success. All

managing partner at FMG, a video and events production

proceeds from sales of All the Right Reasons benefit the USANA

company in Salt Lake City. Throughout his life, Kevin’s musical

Foundation to help feed hungry children worldwide.

PAGE 204


From that experience, USANA's full-time chairman and CEO was reminded of three aspects that can help today's workers through the global pandemic: passion, hard work and actual performing.

Kevin earned a bachelor’s degree in communications from Brigham Young University. He and his wife, Lori, have four

"I had a passion for music from an early age," said Guest. "My

children and seven grandchildren.

dream as a kid was to become a rock star, to play music for adoring fans, maybe even to be heard on the radio. Creating,

USANA Health Sciences is more than a company for Kevin

composing and performing music was my passion. I day-

Guest. It represents lives changed. It’s hundreds of thousands

dreamed for hours, imagining myself on stage in front of tens

of people worldwide who have benefited from USANA’s

of thousands of screaming admirers who loved my music. That

renowned nutritional supplements and effective business

dream was a driving force in my life, so performing with Collin

model. Kevin, now USANA CEO, has contributed to that

Raye was a dream come true."

meaningful change in various roles since Day 1. Founded in 1992, USANA — The Cellular Nutrition Company — creates

Guest writes in his bestselling book, All the Right Reasons: 12

science-based health products and provides rewarding

Timeless Principles for Living a Life in Harmony, that his

opportunities for its global network of Independent Associates

parents loved music so much his dad bought a piano before

and Preferred Customers. Kevin worked closely with USANA in its early days. He helped produce the company’s videos and events as a managing partner with FMG Productions in Salt Lake City. When USANA brought FMG in-house to form USANA Studios in 2004, Kevin became USANA’s Vice President of Media and Events. Kevin guided USANA’s sales and marketing through much of the next decade. In 2014 the company named him president and the following year, USANA CEO. In 2020, Kevin began serving as Chairman of the Board, as well as CEO. As CEO, Kevin’s overseen record company growth as well as new product development, strategic marketing, and USANA’s audio, video, and event productions worldwide. He’s heavily involved in the USANA Foundation, a non-profit that provides food and nutrition to help ensure impoverished children and families reach their fullest potential. All proceeds from Kevin’s book, All the Right Reasons, will benefit the Foundation. Continuing the collision of worlds, working with country music superstar Collin Raye has influenced this global CEO to power through pandemic pressures with lessons for everyone. "After inviting country music superstar Collin Raye to perform at our company's annual convention, I was invited by Collin himself to perform with his band on tour," said Kevin Guest, author, musician and CEO of USANA Health Sciences. "Collin said he saw my passion for music and wanted me to tour with his band part-time. I was astonished, thrilled and terrified all at once." PAGE 205

buying a car and rode a bike to work with Guest's mom on the

allowed me to play with and meet some of the finest

back of the bike on trips to the store. The indelible lesson on

musicians on the planet in some of the most famous settings

Guest was 'when you really want something, make it happen,'

in the music world. I've performed with Collin when we shared

which Guests dubs 'The Piano Principle' in his book.

the stage with Brooks and Dunn, Keith Urban, Diamond Rio and many others, even playing at Nashville's Grand Ole Opry

"I really wanted to make this happen, so I worked my heart out

more than once, something that would've never happened

to be flawless because it was Collin's career and product I was

had I not taken these steps."

presenting on stage," he said. "I spent hours learning the music and honing my skills. Although I love to play music, that was

With the pandemic influencing work and personal lives for

hard work, and I honestly wondered if I had bitten off more

months ahead, Guest recommends pursuing your passion,

than I could chew. So, instead of relaxing after working a full

working hard to improve your skills and performing in front of

day at USANA, I learned how to play every one of Collin Raye's

others for accountability.

songs." "When you combine those three steps, you'll find your work Guest writes, according to psychology professor Angela

not only becomes more enjoyable, but you get better at doing

Duckworth, extraordinary success is a combination of passion,

the things you're passionate about," he said. "In these times,

perseverance and grit, which she says is far more important to

that may be the best way to find harmony and balance in a

achievement than natural talent and is a better predictor of

less-than normal daily schedule."

success than virtually any other quality or measurement. "The next step is to perform, to get on stage and take your best

All the Right Reasons: 12 Timeless Principles for Living a Life in

shot, whether that be to your boss, your team or to larger

Harmony is available on Amazon. All proceeds feed hungry

audiences," Guest said. "That act alone makes the preparation

children, with each book purchase providing 40 meals.

real and helps a person improve. Working with Collin Raye has

For more information, please visit:

PAGE 206



PAGE 207

In line with its mission of promoting investment and


economic development in the Island, economic development organization Invest Puerto Rico has revealed two major successes for its bioscience sector. CytoImmune





Solutions, LLC, each committed to establishing operations







biotechnology products. The relocations are a result of InvestPR's strategic plan with support from BiosciencesCorp Puerto Rico for strengthening Puerto Rico's bioscience sector. Puerto Rico has a storied past spanning six decades of excellence. Eli Lilly opened its first plant on the Island in 1960. The majority of the top 20 pharmaceutical companies, including Abbvie, Abbott Laboratories, Amgen,







Squibb, Merck,

Novartis, Pfizer and Wyeth operate facilities in Puerto Rico. The Island, which boasts a staggering $50 billion+ in specific annual pharmaceutical industry production, has 100+ FDA-approved pharmaceutical and bioscience plants, and is the U.S.'s largest pharmaceutical manufacturing region. Biosimilar's innovations are focused on biotech products including a COVID-19 vaccine, while CytoImmune Therapeutics specializes in cancer immunotherapy treatments. "This announcement is a clear indication that Puerto Rico's business ecosystem is primed to support bioscience innovation, advanced manufacturing, and distribution on a global scale. It also shows that this sector is crucial to the Island's path to economic transformation since biotechnology start-ups can provide hundreds of jobs upon a successful FDA approval. We proudly welcome CytoImmune and Biosimilar







commitment to helping them ensure success and a healthy ROI," said Rodrick Miller, CEO of InvestPR. PAGE 208

Leveraging Puerto Rico's incentives and

to eliminate cancer cells. Cytolmmune

other assets to set up operations, both

currently develops proprietary Chimeric

companies will perform novel biologics and

Antigen Receptor (CAR) engineered T cells

cell therapy R&D. Both initiatives represent

(CAR-T) technology, as well as an approach

a combined initial investment of $228


million and the creation of 400 jobs.

immunotherapy that involves a CAR NK cell.

Governor of Puerto Rico Pedro R. Pierluisi

"We are excited to get to work in Puerto

said: "Once again Puerto Rico demonstrates

Rico, which supports our mission to make

that we have the talent, resources, and

biologics affordable, accessible, and with



uncompromising quality. There is no doubt

manufacturing in the Bioscience sector. An

about the Island's capabilities in the



bioscience sector and we look forward to

leveraging the Island's value proposition to

doing great things that help save lives. All of

boost their operations, which in turn leads

the stakeholders in Puerto Rico who helped



make our presence here possible have been


supportive, a reflection of the Island's

investment for all. Furthermore, Puerto Rico

commitment to performing on the highest

is ready to serve our nation by providing a

level in terms of life science manufacturing

proven ecosystem for reshoring to bring

and business development," said Robert

back manufacturing to U.S. soil and our

Salcedo, cofounder and CEO of BioSimilar.







global of

private a











critical supply chain." Rich Santulli, CytoImmune Chairman and Biosimilar Sciences will establish a state-of-

CEO noted, "Puerto Rico has a proven

the-art biotech facility in Aguadilla with a

history in the life science sector and a deep

$200 million investment in machinery and

talent pool. It is plain to see that the

equipment. It will develop a series of

environment in Puerto Rico is ideal for the

biosimilar products, including a COVID-19

development of our immunotherapies.

vaccine, new cell and gene therapy, biologics,



"Puerto Rico's Secretary of the Department

recombinant biotechnologies. Biosimilar's

of Economic Development and Commerce,


Manuel Cidre Miranda, reiterated: "Puerto







approximate market value of $30 billion.

Rico continues to make significant progress in its path to economic transformation. We

CytoImmune will settle in Toa Baja with a

continue to build on

total $28 million investment including

bioscience sector by attracting top-tier

machinery and equipment and expects to

manufacturers that are innovating on a



large scale. Our value proposition supports

professionals. The company will develop

the activities of all types of companies,

and market novel cancer immunotherapy

enabling them with our human capital,

products that use the patient's immunity

infrastructure and great business climate."





our legacy in the

PAGE 209

- People are more worried about their health, families and futures - Globally, 9% of respondents do not intend to take the vaccine - Affordability and health will remain priorities for consumers The sixth EY Future Consumer Index, a survey of 14,500 consumers across 20 countries fielded in January-February 2021, found that consumers are more worried than four months ago about their health,


their families and their futures. One year into the pandemic, the Index found that consumers will still prioritize affordability (32%) and health (25%), over the planet (17%), society (14%) and experience (12%) in the future. Consumers are more concerned, not less The share of people who think they will live in fear of the COVID-19 pandemic for at least another year has risen from 37% (October 2020) to 40% (February 2021), despite vaccines being rolled out. The Index also found that because of the pandemic, people are increasingly concerned about the health of their family, access to necessities, personal finances and basic freedoms. The level of concern differs around the world. Respondents in India and Brazil have consistently been the most concerned overall (more than 90% of consumers) throughout the pandemic, while people across other countries are now more worried about their family's health than they were four months ago (up 4% in the US and 5% in Japan). Respondents in China and Germany said they are increasingly worried about their finances (4% increase) and freedom to enjoy life (more than 10% increase), since October 2020. Kristina Rogers, EY Global Consumer Leader, says: "One year into the pandemic, almost half of consumers believe postvaccine life will be better than before the pandemic. In fact, the COVID-19 pandemic may have accelerated changes that were already underway: moving out of cities, shopping online more and prioritizing health, affordability and sustainability. Companies now need to understand where consumers are going next and be bolder in accelerating their transformation, by redesigning their business around how people live, not what they buy." Sentiment about vaccines vary by geography and income groups Most (91%) global respondents do intend to take the vaccine, but 25% said they have "reservations" and 9% don't intend to take it at all. The latter goes up to 15% in the US and 19% in France but down to 3% in China, 5% in Brazil and 6% in the UK. Top reasons influencing global sentiment include being worried about potential side-effects (29%) and not trusting its safety (19%).

PAGE 210

Feelings about the vaccine are also polarized between high-

The COVID-19 pandemic has changed consumer behavior and

and low-income consumers, which correlates with institutional

has not just driven "consumption at home" through e-

trust. According to the global survey, only 43% of low-income

commerce. Consumers are now building their whole lifestyles

respondents plan to get the vaccine as soon as it is available to

around their homes as centers of gravity where they work, play

them (compared to 54% of high-income respondents). This

and stay healthy. More than half of respondents (56%) plan to

may relate to 37% of low-income respondents having little or

stay fit at home beyond the pandemic, while a third (33%) plan

no trust in government compared to 28% of high-income

to upgrade appliances and furniture and 30% hope to work


more from their home in the future.

Despite concerns, a majority of respondents (56%) would be more likely to shop with retailers that require employees to take the vaccine, while 48% of respondents think that those who refuse to take the vaccine are acting selfishly. Most consumers will prioritize affordability or their health Beyond the pandemic, affordability (32%) and health (25%) will remain priorities for consumers when shopping. This is aligned with responses from June 2020, when 30% of respondents said they will focus on affordability and 26% on health, over sustainability, societal impact and experience. Affordability. More than half (58%) of respondents plan to be more aware and cautious of their spending in the longer term and 63% say price will be the most important purchase criteria for them three years from now. Health. Fifty-seven percent of respondents want to make healthier choices in their product purchases in the longer term; 43% say health or "what's good for me" will be the most important purchase criteria for them three years from now. Sixty-two percent are willing to share personal data for healthier product recommendations. Sustainability. Forty-nine percent will prioritize the environment and climate change in how they live and the products they buy; for 26%, sustainability will be their most important purchase criteria three years from now. Social impact. Fifty-six percent will be more likely to buy from companies that ensure what they do has a positive impact on society; 38% will buy more from organizations that benefit society, even if their products/services are more expensive and 69% believe brands must positively change the world. Experience. Thirty-seven percent will be less inclined to get involved in experiences outside the home (e.g., going to a bar, a movie theater) on account of health and safety concerns; 76% have changed the way they stay entertained.

EY exists to build a better working world, helping to create long-term value for clients, people and society and build trust in the capital markets. Enabled by data and technology, diverse EY teams in over 150 countries provide trust through assurance and help clients grow, transform and operate. Working across assurance, consulting, law, strategy, tax and transactions, EY teams ask better questions to find new answers for the complex issues facing our world today. The EY Future Consumer Index tracks changing consumer sentiment and behaviors across time horizons and global markets, identifying the new consumer segments that are emerging. The Index provides regular longitudinal indicators and a unique perspective on which changes are temporary reactions to the COVID-19 crisis, those which point to more fundamental shifts, and what the consumer post COVID-19 might be like. The sixth edition of the EY Future Consumer Index surveyed 14,483 consumers across the US, the UK, Canada, Brazil, France, Italy, Germany, Spain, Denmark, Sweden, Finland, Norway, India, UAE, Saudi Arabia, China, Indonesia, Japan, Australia and New Zealand in Q1 2021. For more details:

PAGE 211

Unilytics, a Toronto based Tableau partner has been providing Tableau training at all levels as well as consulting services for over 6 years and has built upwards of 1200 Tableau dashboards! People need stats, but they prefer stories.


People need stats, but they prefer stories. Collecting and sorting through data is one thing – but how can we optimize the value of our data? Spreadsheets and charts

data storytellers is going to be paramount for large companies

can be used to interpret and showcase data points, but how

to succeed. Business analytics insights are crucial for

effective are they at getting the point across to the end user?

management to make the best possible decisions for their

Studies have shown that simply displaying data points isn’t

companies, so the more effective the data storyteller, the more

enough to hold an audience’s interest long enough to retain

useful the data is to the company. If the data storytellers can’t

the important information. This is where we need a new, more

make their points compelling and ensure that they are being

effective way to display and showcase our data.

understood, no one will act on the data and nothing will change with the company, leading to missed opportunities

Enter: Data Storytelling

and wasted resources.

Data storytelling revolves around humanizing the data and making it more relatable. By doing this, we can increase

Why data storytelling is essential

audience attention and retention of the data. It helps to allow

Throughout human history, storytelling has been a one of the

people to understand the data better, process it, and most

most prolific ways in which we have communicated. Long

importantly – extract value from it. The visualization and

fables like Beowulf and Grendel were never written down until

communication that data storytelling can convey optimizes

recent times – they used to be only oratory and told as stories.

the usefulness of the data, allowing companies to get the best

People were able to remember the important parts of the

ROI on their research and analytics dollars. As we move

stories because of how compelling the storytellers were.

forward into a more data-driven market, the need for good

Without good tellers, the tales would have fallen on deaf ears.

PAGE 212

The same goes for modern data points For some people, crafting a story around data may seem like a waste of time. We must remember though, that not everyone has a mathematical mind. For some, they can look at numbers and data points and immediately understand, but this is generally rare. For most people, we need to have an extra step to really understand the gravitas behind the data points, to know what they mean, and what to do with them. When you turn your data insights into stories, you can help open communication from analysts to managers that help to make the data much more meaningful. The data can be made to make more sense in this way, which leads to an increase in the following key points of understanding.

"Being able to gather and quantify data is an essential skill but being able to convey that data in a way that ensures the end users completely understand it and make the best decisions is something that is equally important. What good is data if it isn’t being used properly? Data storytelling helps to bridge the gap between the quantified data and the qualitative insights drawn from it."

Engagement: By making the data more relatable, you can help to vastly increase your audience engagement and understanding. Persuasiveness: Data storytelling helps to get the main point of the data across to the audience. By making them understand the insights better, they can more easily visualize the changes that need to be made. Memorability: Once someone understands the importance and message behind the data, they can more easily remember the insights and why they are important. Even incredible insights will suffer a dismal fate if they are not successfully crafted into data stories. Being able to gather and quantify data is an essential skill but being able to convey that data in a way that ensures the end users completely understand it and make the best decisions is something that is equally important. What good is data if it isn’t being used properly? Data storytelling helps to bridge the gap between the quantified data and the qualitative insights drawn from it. Data Visualization and Data Storytelling Modern data visualization tools make data storytelling easier and more effective. Tableau’s Story Points feature provides a framework to guide you through data visualizations revealing the information you need to make smart decisions and take action. Forbes magazine refers to data storytelling as the “last mile skills that help convert insights into actions”. Unilytics experts would love to help you create and communicate your data story using Tableau Story Points! PAGE 213



5G networks could create about 4.5 million jobs in the US and add roughly $1.5 trillion to the country's GDP, according to a new report from Boston Consulting Group (BCG), commissioned by CTIA, the wireless industry association. BCG's analysis shows that 5G will contribute to US GDP and employment growth by enabling of innovation that will transform all sectors of America's economy across cities and communities of all sizes. "Our analysis shows that the 5G economy's impact will be

To bring these benefits to fruition, state, local, and federal

broad and deep, unlocking significant benefits across the

governments must work to keep 5G's rollout on track. Delays in

US and enabling new use cases across all industries,

network infrastructure build-out or in making more licensed

including health care, education, and agriculture," said

spectrum available would carry significant opportunity costs. At a

Enrique Duarte Melo, a BCG managing director and senior

national level, every six-month delay in 5G network deployment

partner and lead author of this report. "The GDP growth

could, on average, mean missing out on $25 billion of the potential

and job creation that America's 5G networks are

5G benefits from 2020 through 2030.

beginning to unlock will be instrumental in jump-starting the country's economic recovery."

Boston Consulting Group BCG partners with leaders in business and society to tackle their

Three industries that will benefit most from 5G:








Information services, which will see job growth of

opportunities. BCG was the pioneer in business strategy when it

205,000 and contribute $217 billion to GDP

was founded in 1963. Today, we help clients with total

Manufacturing, which will see a boost of 380,000 jobs

transformation—inspiring complex change, enabling organizations

and contribute $165 billion to GDP

to grow, building competitive advantage, and driving bottom-line

Health care, which will see 341,000 new jobs and

impact. To succeed, organizations must blend digital and human

contribute $104 billion to GDP

capabilities. Our diverse, global teams bring deep industry and functional expertise and a range of perspectives to spark change.

"BCG's study confirms the significant benefits of the 5G

BCG delivers solutions through leading-edge management

economy, today and for years to come," said Meredith

consulting along with technology and design, corporate and digital

Attwell Baker, CTIA President and CEO. "With three

ventures—and business purpose. We work in a uniquely

nationwide 5G networks launched and 5G smartphones

collaborative model across the firm and throughout all levels of the

hitting the market, America's wireless industry is building

client organization, generating results that allow our clients to

the foundation for our country's economic recovery."

thrive. For more information, please visit:

PAGE 214

THE 16 KEY PRINCIPLES FOR SALES LEADERS 1. Lead with Integrity - Know what one stands for and communicate accordingly. 2. Don't Get Emotionally Involved - Disengage from drama. 3. Check Your Own Pipeline First - Keep an eye out for talent; avoid the most common onboarding mistakes. 4. Model and Coach Excellence with Private Meetings - Use one-on-one discussions to support team growth and development. 5. Tap Into the Why - Find out what drives people on a personal level. 6. Begin with Their Point of View - Understand and respect behavioral style and perspective. 7. Be Strategically Inquisitive - Ask questions that clarify all the important issues. 8. Respect Their Truth - Accept that there are other points of view and that people are just as passionate about their opinion. 9. Build Tomorrow's Leaders - Set people up for success. 10. Make Accountability the Norm - Create a culture of accountability. 11. Create Team Ownership of Ideas and Solutions - Leverage the wisdom and creativity of the team; give others the credit. 12. Don't Wimp Out - Set priorities that go beyond one's comfort zone.


13. Develop the Right Processes and the Tools That Support Them - Create and implement playbooks. 14. Macromanage - Let people do their jobs. 15. Become a Learning Team - Commit to personal and professional development. 16. Be Ready for Anything - Plan, prepare, and then be flexible. These are the building blocks of effective leadership, which is what makes scalable revenue growth possible. Learning to

David Mattson, President and CEO of Sandler shows how to

grasp and follow these rules takes practice, but by committing

make long term results a reality in his new book, SCALING

them to practice every day, one's true leadership potential will

SALES SUCCESS: 16 Key Principles For Sales Leaders.


Based on Mattson's extensive experience, the book introduces

Sandler - The World’s Largest Training Organization

sixteen principles that need to be part of the development plan

Being in the right place and the right time can make all the

for every leader. His priority in assembling these principles has

difference in sales. We can serve more places, 250+ locations in

been to help sales leaders master the leadership skills that

30+ countries and 15+ languages, than any other training

enable them and their teams to post dramatic, scalable, and

organization in the world.

sustainable increases in revenue over an extended period. The principles work in developing effective leaders in any industry.

For more information, please visit PAGE 215


The Texas Cultural Trust has announced the findings of a study conducted by leading researchers. The 2021 State of the Arts Report, supported by the Houston Endowment, is the latest iteration of a biennial study and provides a comprehensive overview of the impact of the Arts and Culture Industry in Texas.


Key findings from the study include: The Texas Arts and Culture Industry has grown more than 30% over the past decade, generating $6.1 billion for the

While the 2021 State of the Arts Report demonstrates how the

Texas economy, totaling nearly $380 million in state sales

arts and culture can power the Texas economy, quantifying the

tax revenue, and $50.1 billion in gross domestic product.

impact of the COVID-19 pandemic will be substantially

The creative sector employs nearly 900,000 Texans,

different. The long-term effects of the pandemic are unknown,

representing one in 15 jobs.

but the Trust believes the Arts and Culture Industry can reignite

The impact of public grant funding for Cultural Districts far

Texas by creating jobs, generating significant tax revenue,

surpassed the state's initial investment.


The arts boost tourism. In 2019, Texas tourism spending

communities, and improving the quality of life for all Texans.





surpassed $83 billion. Not only do art and culture tourists stay longer and spend more, nearly one in four visitors

Preliminary data for 2 quarters of 2020 showed:

participate in cultural tourism when traveling in Texas.

An estimated loss of $2 billion in taxable sales created by

High school students who complete more arts courses are

Arts and Culture Industries;

twice as likely to graduate, 22% more likely to attend

An estimated loss of $127 million in sales tax revenue

college, and have up to 15% higher pass rates on

created by Arts and Culture Industries; and

standardized tests than students with fewer arts courses.

A 42% reduction in Hotel Occupancy Tax revenue, which

Arts education access is not equitable. Rural schools offer

supports local art communities.

70% less arts courses than suburban schools. Students in high-poverty schools have less access to the arts than

"Our state is poised for incredible economic growth through

students in low-poverty schools.

the arts and, with investment and policy leadership, our

Young adults who had more arts experiences in high school

opportunities are endless," says Leslie Ward, president of AT&T

are more likely to show civic-minded behavior than young

Texas and TXCT board chair.

adults who had less. Attending a cultural event once every few months can

For more information on the Texas Cultural Trust, Art Can, and

result in a 32% lower risk of developing depression.

the 2021 State of the Arts Report, visit PAGE 217

HELSINKI: FIRST CITY IN A BOX DELIVERED TO TECH-SPERTS LOOKING TO LEVEL UP In a world first, Helsinki will be home-delivered to ten top

but their lifestyles too. The birthplace of Nokia, Rovio and

talented individuals in the tech industries, for FREE.

Supercell is reaching out for `future Finns' to join the Helsinki

Gaming experts, data analysts and techies will be given a hint

Talent Pool, and apply for the world's first home-delivered city

of Helsinki in a clever bid to attract their expertise to the capital

in a box, designed to showcase the freedom that can be

city that gave us the SMS, 5G, SSH protocol and the Linux

experienced living in the Finnish capital.

operating system. Invited to Helsinkify their homes until travel restrictions ease, ten lucky applicants will receive a box (worth

Freedom such as the ability to `beta test' - trial and error is

1,000 Euros) including classic Finnish design items symbolising

part of the city's DNA and thriving start-up scene which

Helsinki's uncompromising freedom.

benefits from considerable venture capital investment, totalling €511 million, in 2019.

Helsinki Freedom, Home-Delivered is an initiative to ignite the careers of international tech talent and connect them with

Helsinki is hothousing business-minded talent through a

companies from the Helsinki region. Despite being home to

strong, grassroots movement ranging from student-led

some of the largest, most innovative tech companies, the city is

entrepreneurship associations to Slush, Europe's leading


startup event helping the next generation of entrepreneurs







opportunities for those looking to level up not just their careers PAGE 218

through community led learning and investment.

Evon Blomstedt, founder of HUONE Meeting Venues, in Helsinki


since 2003 says: "This is a safe, clean, well organised city which is home to people who are fair, honest and well educated. During the past decade, Helsinki has become one of the most innovative cities in the world. I have witnessed this within the

Despite movement being limited right now, Helsinki is

ecosystem Finland has designed to encourage startups and

determined to share with the world what freedom means for its

new innovations."

residents. Reliable healthcare and free education provide a sense of security for everyone. The close proximity of nearby

Ranked #1 in the UN's 2020 World Happiness Report, it's no

nature boosts serotonin and helps release one's inner wild side

secret that Finnish life is special. Sharing what this freedom

(one third of Helsinki consists of parks and other green spaces).

means for its residents, Helsinki is packing the best bits in a box

An inclusive society means everyone is welcome and

to tempt top tech talent to Helsinkify their lives.

innovative tech and a healthy work-life balance means life is made simpler and more FUN. Certainly a quality seasoned

Learn more:

gamers will attest to as the city that brought us Angry Birds and Clash of Clans has a flourishing gaming scene.

About Helsinki Freedom:

Jan Vapaavuori, Mayor of Helsinki says: "I often say that it makes sense to come to Helsinki: Helsinki is small enough to be

Helsinki Freedom Home-Delivered -partners: Supercell, Wolt,

a test-bed for new innovations, but large enough to deliver

Seriously,, Varjo, Suunto, Slush, Relex, Finnish

scalable results. In the future, we also want to grow in size - not

Design Shop, Marimekko, Iittala.

just in the size of corporations, but in size of impact, responsibility and influence. This is why we need the best

Talent Pool Helsinki is a common place for international tech

talent and innovations to make Helsinki their home."

talent and companies from the Helsinki region to find each other. If you are an experienced tech expert looking for new opportunities or a Greater Helsinki based company looking for

"It makes sense to come to Helsinki: it is small enough to be a test-bed for new innovations, but large enough to deliver scalable results." - Jan Vapaavuori, Mayor









connected. Helsinki Marketing is a company owned by the City of Helsinki. It is responsible for operative city marketing and business partnerships for Helsinki. Helsinki Marketing interacts with local residents, visitors, decision-makers and experts. More information and materials:

PAGE 219



The new programs include: 1) The Power of We Begins with You - reveals how and why peer groups are so effective and why every organization should consider creating internal peer groups to drive greater learning, alignment, and performance. 2) How Group Dynamics Can Drive Higher Performing Teams looks at high-performing teams in business and in sports and offers a simple group dynamics-based model for organizational teams that they can implement easily and immediately. 3) How Peer Groups Can Help Maximize Your Learning and Development Investment. With organizations across the globe spending north of $350 billion on training their employees, it's a clear priority yet a shockingly ineffective investment. Find out how peer groups inside your organization can help you breathe new life into your learning and development program. 4) How Group Dynamics Can Drive Higher Performing Teams (Plus). For leaders and teams who aspire to go beyond a onehour keynote and roll up their sleeves, you'll self-assess yourselves using the five factors common to high-performing teams. The workshop includes dynamic/interactive exercises that will help you identify how to bridge the gap between where you are today and where you want to be tomorrow.


5) A 2.0 version of the CEO/Key Executive Peer Advisory Group Self-Assessment Workshop is designed for experienced peer advisory business groups who want to "up their game" and receive even more value from their investment. 6) Who You Surround Yourself with Matters – An Aspirational Journey is meant for newly formed business peer advisory groups who want to establish a solid foundation for growth

To meet the needs of groups and teams for a new world,

and optimize their ability to create value for one another over

Peernovation, LLC has launched six dynamic programs that


can be delivered either in-person or virtually. Headquartered in Carlsbad, CA, Peernovation, LLC is dedicated This innovation was unveiled by founder/managing partner,

to helping high-performing groups and teams chart their own

Leo Bottary: "Today's leaders and their teams have done an

course for the future. Leo Bottary is a sought-after thought

amazing job pivoting to meet the demands imposed on them

leader and award-winning author of three books, including

by the pandemic. Going forward, however, the next chapter

What Peer Advisory Groups Can Teach Us About Building High-

will involve teams thinking about cooperation, collaboration,

Performing Teams (October, 2020).

compassion, and productivity in entirely new ways," Bottary said. "My work is aimed squarely at meeting these challenges."

To learn more, visit PAGE 221



Steelcase has announced the introduction of over 40 products designed to meet the emerging needs and expectations of workers based on new global research.


The pandemic has reshaped what people need and expect in the office, according to studies the company conducted in 10 countries, which engaged over 32,000 people in multiple studies. Synthesizing these major studies uncovered new overarching needs that will drive macro shifts in the overall work experience and lead to new ways of planning and designing







organizations plan to return to the office, most exploring hybrid work experiences and embracing new ways of working after employees reported drops in productivity, engagement and innovation while working from home. Steelcase designers crafted a new collection of product solutions designed to address employee needs that were amplified by or emerged during the pandemic.

PAGE 222


"People's experiences at home have shaped what they want to

Steelcase Flex Active Frames: More collaboration will happen

see in the office. Our research found that while many people

in open areas to help bring people together and help them

enjoyed working from home for its flexibility, there were also

feel safe with greater control. Designed to divide space,

many challenges including increased isolation and drops in

enhance collaboration and provide storage in open areas,

productivity," said Allan Smith, vice president of global

Flex Active Frames create productive, inspiring and adaptable

marketing. "After nearly a year at home, organizations must

homes for teams. The simple three-step build allows them to

use this moment to support workers' desires to feel safe, a

be designed as an architectural boundary to provide a team

sense of belonging, greater productivity, enhanced comfort

with privacy and lockers, or a work island to support

and higher levels of control. This diverse range of products was

collaboration. Highly customizable and flexible, the options

developed to meet new demands and create better work

are endless, creating ideal spaces for teams to do their best.

experiences for people." Steelcase Roam®: As remote work becomes an even greater Steelcase® Work Tents: In collaboration with a world-class tent

need the Steelcase Roam Collection, a series of mobile stands

maker, Steelcase designed Work Tents as a collection of novel

and easy-to-install wall mounts created for the Microsoft

privacy solutions to limit visual distractions and help people

Surface Hub 2S family of devices, allows organizations to

be more productive, but not isolated. Inspired by tents and

create inclusive experiences for in-person and remote

designed for the office, Work Tents are rooted in the human

participants. Co-developed with Microsoft, the new Roam for

desire to seek shelter and protection from natural elements.

Microsoft Surface Hub 2S 85″, expands the Steelcase Roam

From simple screens to small enclosures, Work Tents utilize

Collection to amplify large-scale collaboration, making it

tensile building techniques that pair light and airy organic

easier to share content and connect with remote teammates.

shapes with tent-like and sheer textiles to create a range of visually captivating privacy solutions.

For more information, please visit: PAGE 223



Gita Gopinath: Since our last forecast in October 2020 covid19 deaths have doubled to over two million, with new waves of the virus peaking in many countries of the world. In these same







unexpectedly strong success, and several countries have embarked on ambitious vaccination drives. Much depends on the outcome of this race between a mutating virus and vaccines and the ability of policies to provide effective support until the pandemic ends. There remains uncertainty, and prospects vary greatly across countries. In our latest World Economic Outlook, we are projecting global growth for 2021 to be 5.5 percent, which is 0.3 percentage points above our previous forecast. And then growth is expected to moderate to 4.2 percent in 2022. The upgrade is owing to positive effects that have come upon with the onset of vaccinations in many countries and also because of the additional fiscal policy support that has been provided in some economies like the US and Japan. Now the positive effects








consequences of the raging virus in many countries and the containment measures that have had to be put in place to deal with it. Now, there is a great deal of uncertainty around this forecast. If we could have greater success on vaccinations, especially vaccine rollouts, if there is additional PAGE 224

PAGE 124

"Even though the estimated collapse for 2020 was somewhat less dire than we had projected, the crisis in 2020 still remained the worst peacetime global contraction since the Great Depression."

policy support provided, outcomes could improve. But on the

individuals are expected to enter extreme poverty over 2021,

other hand, if there is going to be a slowdown in vaccine

reversing the trends of the past two decades. If vaccines and

rollouts and if there's a premature withdrawal of policy

therapies were to remain effective against the virus, we may be

support alongside a mutating virus, then that could certainly

able to exit this crisis with less scarring than was feared and

lead to worse outcomes. If the downside risks were to realize

arrest the divergence and prospects that we now see across

we could see a tightening of financial conditions, which could

and within countries. However, that's not guaranteed unless

have a real negative impact on the economy at a time when

we have more determined policy action.

debt is at record highs in many countries. The projected growth for 2021 follows a severe contraction in 2020. Even

Firstly, all countries must accelerate the roll out of

though the estimated collapse for 2020 was somewhat less

vaccinations. The international community must act quickly to

dire than we had projected, the crisis in 2020 still remained the

make sure that vaccinations and the logistics of delivery of



these vaccinations is available globally to address what is

Depression. And because of the partial nature of the rebound,

currently a deeply iniquitous distribution of access to vaccines

over 150 economies are expected to have per capita incomes

across the world. Now, this will require ramping up production

that are below their 2019 levels in 2021. And that's expected to

and bolstering funding for the COVAX facility and for financing

decline only modestly to around 110 economies in 2022.

the logistics of vaccine delivery. The health and economic






arguments for this are just simply overwhelming. The new Now at 22 trillion dollars, the projected cumulative output loss

virus Strain have made abundantly clear that the pandemic is

over 2020 to 2025, relative to the pre-pandemic, projected

not over until it's over everywhere. And we estimate there the

levels remains substantial. The strength of the projected

benefit of more rapid progress towards ending the health crisis

recovery also varies significantly across countries with large

will add 9 trillion dollars cumulatively to the global economy

differences in projected output losses in 2022. For instance,

between 2020 and 2025, with benefits for all countries,

China returned to its pre-pandemic projected level in the

including advanced economies of around 4 trillion dollars.

fourth quarter of 2020 ahead of all major economies. The US is projected to surpass its 2019 levels this year, well ahead of the

Secondly, well targeted economic lifelines should be provided

euro-area. With advanced economies generally expected to

to households and firms where the virus is surging to help

recover faster, the progress made towards convergence over

maintain livelihoods and prevent bankruptcies of otherwise

the last decade is likely to reverse. Over 50 percent of

viable firms. In countries where fiscal space is limited,

emerging market and developing economies, that were

spending should be prioritized for health and transfers to the

converging towards advanced economies per capita income,

poor. Once infections are durably declining and we have

are now diverging over the three years between 2020 and

broadening immunity to the virus, we could think of gradually

2022. Oil exporters and tourism dependent economies are

rolling back these lifelines so as to enable mobility of workers

being particularly hard hit and their prospects look particularly

and to prevent the risk of having zombie firms that would then

severe, given that oil prices still have a subdued outlook and

end up negatively impacting productivity. If policy space

cross-border travel is not expected to return fully anytime

permits, these freed up resources could then be used to

soon. Even within countries, the burden of the crisis has been

strengthen the recoveries. And there are many areas of

felt unequally across different groups. Workers with less

priorities, including education spending, to correct the

education, youth and women and those informally employed

negative hit to human capital accumulation that's happened

have suffered disproportionate income losses. Over 90 million

over the past year; digitalization to boost productivity growth PAGE 225

"The fact that we have low interest rates and because we have growth now coming back in 2021, that should help stabilize debt levels in many countries. But it is very important for all countries to have medium-term fiscal frameworks that ensure that debt remain sustainable."

and green investments to create jobs and accelerate the

others that are more severely constrained, and they will need

transition to a new climate economy. A synchronized green

help from the international community in the form of grants,

investment push by the largest economies with the fiscal

concessional aid, debt relief and in some cases, outright debt

space, can enhance the effectiveness of individual measures

restructuring. They're confronted with an unprecedented

and boost cross-border spillovers through trade linkages.

global challenge, the international community must act now to ensure the pandemic is beaten back everywhere, the

Thirdly, given the highly uncertain times we live in, financial

divergence and prospects across and within countries is

stability needs to be ensured. Monetary policy should remain

reversed, and we build forward to a future that is more

accommodative where inflation is not at risk, but at the same

prosperous, sustainable and inclusive.

time paying close attention to containing the risks that will emerge with historically low interest rates and easy financial

Question: What is the principal reason the global pandemic

conditions. When pandemic measures are withdrawn, we are

recession is less severe than you predicted last year?

likely to see an increase in bankruptcies, which could have an

Gita Gopinath: So, we had in our last projection, I don't know if

impact on fragile banking systems, and therefore it's very

that was nine months ago, In October, we had growth at - 4.4

important to prepare now to have special out-of-court

percent. That would be the contraction that we set for 2020.

restructuring frameworks to deal with the problem of rising

And that number is now projected at -3.5 percent. The reason

non-performing loans in many countries. Now, because of this

that we have this increase is because the outcomes in the third

crisis, fiscal spending was needed. That increase in fiscal

quarter for many countries came in stronger than we expected.

spending alongside the output collapse has raised debt levels

Once countries reopened and you saw activity coming back, it

to record highs in many countries. The fact that we have low

came back at a stronger pace. When we first provided these

interest rates and because we have growth now coming back

projections in April of 2020, we had said the global growth of

in 2021, that should help stabilize debt levels in many

2020 would be - 3.3 percent. And now we are at -3.5 percent.

countries. It is important for all countries to have mediumterm fiscal frameworks that ensure debt remain sustainable.

Question: We're seeing rising prices in commodities like steel and energy sector with oil. How much is inflation a risk

Lastly, the international community needs to do more to help

for growth as central banks have highly accommodative

poorer nations. The dramatic easing of monetary policy by

rates and can put pressure on interest rates to rise both in

major central banks have certainly helped by easing financial

emerging and advanced economies?

conditions for several developing countries. But there are

Gita Gopinath: So oil prices have come back about 20 percent

PAGE 226

restrictions on activity. You had a much more severe pandemic that started a little early on in Europe relative to the U.S.

"There are many more small and medium enterprises in Europe. And we know that in this crisis, they've been affected more than larger firms have been."

Secondly, the structural composition of these economies matters a lot. So, if you're a country that depends a lot on tourism, which several economies in Europe do, then the impact is much more severe and it's also more long lasting because it can take longer to come back up. And, you know, there are many more small and medium enterprises in Europe. And we know that in this crisis, they've been affected more than larger firms have been. So that's the third factor. So, all of these are factors behind why we have this particular projected

from their depths in 2020. But, you know, given where we are

path of recoveries for Europe and the euro area versus the U.S.

right now at around 50 dollars per barrel, is still well below the pre-crisis levels. With metal prices, indeed, those prices have

Question: The UK was the only G7 nation to be downgraded

come back and are above pre-pandemic levels. And that's a

in 2020 and it's downgraded again in 2021. Why does the

reflection of the increase in demand that's coming from China,

U.K. fare worse in these forecasts than other leading

but also some supply side bottlenecks. To the question of the

economies? Is it related to Brexit?

implications of that for inflation, of course, that shows up in

Gita Gopinath: Well, in the case of the U.K., you had the second

headline inflation and not as much in core inflation. And some

waves towards the end of last year, which had a negative effect

of this should be transitory. So, as of now, given the slack we

on activity, and that offset what was otherwise a positive

see in the global economy in terms of employment, in terms of

revision that we had for growth in the first three quarters of

the decline in labor force participation rates, in terms of hours

last year. Then there was a third wave with the new strain of

worked being well below the pre-pandemic level, we don't see

the virus, which led to more prolonged restrictions and

this as translating into runaway inflation or unanchored

movement. And that's one of the reasons why we have the

inflation expectations on the upside.

downgrade. For the impact of Brexit, we estimated it would reduce on a

Question: How do you explain the divergence between the

quarter on quarter basis, we estimated it would have a

U.S. and the Eurozone in 2021? Does it mean the U.S.

negative hit of about 1 percent of GDP again for the first

decision to have less restrictions and no lockdown's proves

quarter of this year. And so these are some of the factors that

better for the economy?

have gone behind this. But again, we have a revision-up going

Gita Gopinath: There are multiple factors. Firstly, the particular

forward for 2022 when we should see growth coming back. It's

kinds of public health responses across Europe led to more

kind of a lagged recovery that we have over there.

PAGE 227


Question: The WEO suggested that Japan will be one of the key drivers for the economic growth in 2021, but Japan's growth rate would be 3.1 percent in 2021 and 2.4 percent in 2022. Those are lower than the US or the Euro-area. Do you have any other reason than Japan's low potential growth for that development? Gita Gopinath: I think the low potential growth is a very important part of the story. Japan has put in a lot of stimulus, including the additional stimulus at the end of the year. Petya Koeva Brooks: I think the actions that we have seen by the authorities, including not only on the fiscal front but also on the monetary front, have been very important in contributing to those upward revisions in the forecast. Question: The Chinese economy is estimated to have grown at 2.3 percent in 2020 and it's projected to continue to recover this year with an expected growth of 8.1 percent. What are the key factors for China's robust recovery? Gita Gopinath: China has been very successful in containing the pandemic and that has played a very important role to bring back activity much more quickly. There's been effective policy support provided both in terms of fiscal policy and monetary policy, and China's exports have also gone up in this environment. So, all of these factors are responsible for China doing well. It is one of these economies that's returning back to the pre-pandemic projected level, well ahead of other major economies. Malhar Naber: Just to reinforce the point that you raised on policy support. That's been a big driver of the impressive rebound in China in 2020, the public infrastructure spending support and also the support that was extended to affected households and to firms reinforced by aggressive actions by the People's Bank of China to provide liquidity support and ensure that credit provision remains strong. Going forward, we see a gradual handoff to private sector activity starting out with a pickup in private investment activity. And that's, in fact, already been seen in the second half of last year. And we expect that to continue, but also increasingly shifting towards more private consumption-based growth. But in terms of securing that recovery path, it's vitally important to ensure that rebalancing towards private consumption continues and perhaps even is accelerated to an extent with efforts to strengthen the social safety net, which will help bring down precautionary savings among households in China, encourage them to spend more and to rotate the composition of growth more towards private consumption. Reinforcing that with structural reform efforts to deregulate certain key PAGE 228

"China has been very successful in containing the pandemic and that has played a very important role to bring back activity much more quickly There's been effective policy support provided both in terms of fiscal policy and monetary policy, and China's exports have also gone up in this environment. So, all of these factors are responsible for China doing as well. It is as it has. And indeed, like we said, it is one of these economies that's returning back to the pre-pandemic projected level, well ahead of other major economies."

"India is estimated to have had a contraction of around -8 percent for this 2021 fiscal year. And then we do have, as you said, a bounce back and growth to around 11 percent. But again, cumulatively, by the end of 2022, India is still 9 percent below its pre-pandemic projected level. So, we are seeing India come back to its 2019 levels in 2021, but it's still below."

sectors, to bring in more private investment in those sectors,

contraction, but again, that was less severe than we had

for example, in services, would also help secure the medium-

expected in October because of stronger recoveries when you

term growth path. But overall, very impressive recovery in

saw the activity started coming back up when countries were

2020 after strong initial containment efforts reinforced by

reopening from their lockdown. What we do have is very

aggressive policy support.

differing speeds of recoveries and also different levels of contraction that countries have—there are big differences

Question: On India, could you explain your projection of

between Brazil and Mexico.

11.5 percent growth rate for 2021, 2022, which is higher

Many factors play a role, including the amount of policy

than other institutions like the U.N. and the World Bank?

support that was deployed, a lot of fiscal policy support that

What does India's recovery look like?

was provided. These are challenging times for Latin America.

Gita Gopinath: So when we look at the India numbers, of

Now, to the extent that we see a return in growth in the global

course, you have to accumulate over the last two years, like

economy and including its main trading partners, including

2020 and 2021, India is estimated to have had a contraction of

the U.S., we should see that having positive spillovers to the

around -8 percent for this 2021 fiscal year. And then we do

Latin America region. But, until this pandemic is over, the risks

have, as you said, a bounce back and growth to around 11

remain very high. There are still a large number of cases in the

percent. But again, cumulatively, by the end of 2022, India is

area. There are new strains that are being found in different

still 9 percent below its pre-pandemic projected level. So, we

parts of the world. And we know vaccinations have rolled out,

are seeing India come back to its 2019 levels in 2021, but it's

but I think in many parts of the world, the vaccinations are just

still below. Why do we have these upgrades? We have the

not happening at a fast enough pace. So, you know, these are

upgrade, because activity and mobility particularly came back

important factors that make the outlook remain uncertain.

much faster than expected in India. These factors, including what we're seeing in terms of high frequency indicators, point

Petya Koeva Brooks: Just to add that across the region, we've

to a somewhat faster pace of recovery. But again, there is still

also seen some countries being ahead of others in terms of

some distance to go.

securing vaccines and starting that process of vaccination. So here countries such as Chile and Mexico and Costa Rica stand

Question: Latin America was one of the regions most

out. So, again, going back to our recommendation on how to

affected by the pandemic and the economic crisis. Which

make this recovery appear and strengthen as much as

countries will be recovering first? And is there a risk for

possible, going that route in terms of the health response is

another lost decade? Can you please describe the risks for

the first order of business.

the recovery in Latin America? Specifically, how does the situation in Argentina impact the outlook for the region?

Question: Did you evaluate the potential impact of the

Gita Gopinath: So indeed, Latin America was particularly hard

rescue plan unveiled by the new American president, Joe

hit by the pandemic. If you look at the number of cases per

Biden, both on U.S. growth and on global growth?

million, deaths per million, it's been a pretty difficult time for

Gita Gopinath: These are still early days. We have what I would

Latin America and for the region as a whole, we saw a severe

describe as a very preliminary estimate at this point, of the PAGE 229

impact on the U.S. economy and not for the world. For the U.S.

"One of the reasons we are having this diverging recoveries is because of the [unequal] access to vaccines that we are seeing around the world. Now, there are advanced economies and some emerging and developing economies that are expected to get to, you know, widespread vaccine coverage in the second half of this year. But then there are many countries that are waiting until 2022 for that to happen"

economy, we estimate that this can raise output in the U.S. by 5 percent over three years. That's what we have in terms of our estimate, including increasing growth this year by 1 and a quarter percent. But again, just to be very clear, this is all still preliminary. Many things are still being worked out at this point, but this is what we have as a first estimate. Question: With the new variant of the virus now being found in some African countries where hope for access of vaccine is still weak, will the IMF be stepping up to help these countries? Gita Gopinath; We are flagging this. This is a very important concern. One of the reasons we are having these diverging recoveries is because of the [unequal] access to vaccines that we are seeing around the world. There are advanced

"In the case of MENA too, like many other regions of the world, there are different pieces of a recovery. In terms of the impact on growth, it was more negative for oil exporting nations relative to the ones that are not. But again, we also found that the effect on oil exporters is not as negative as we might have projected last time around."

economies and some emerging and developing economies that are expected to get to widespread vaccine coverage in the second half of this year. But then there are many countries that are waiting until 2022 for that to happen. And that's just costly and it's costly for everybody, it's costly not just for developing countries, but it's very costly for the countries that have the vaccines, too. Which is why we are calling on greater funding for making sure these vaccines are available to poorer nations, also, including the funding of logistics to make them delivered and to have actual vaccine uptake. This is a very important priority. Funding COVAX is very important. The fact that the U.S. has re-joined the WHO and is, you know, promising to provide money to COVAX, I think is a very big step in that direction. But much more will be needed because as we can see, given the mutating virus, that this is not a problem that's going away anytime soon. Question: What are the IMF expectations for MENA's economic outlook in 2021 and 2022? And how does the IMF see the debt crisis in the region in 2021? And which policies does it propose to manage in the region? Gita Gopinath: Again, in the case of MENA too, like many other regions of the world, there are different paces of recovery. What we've seen in in general is in terms of the impact on growth, it was more negative for oil exporting nations relative to the ones that are not. But again, we also found that the effect on oil exporters is not as negative as we might have projected last time around, because in these economies like Saudi Arabia, for instance, we've seen non-oil activity return back much more strongly. Now, again, there are significant

PAGE 230

"We are projecting the world would grow this year as opposed to a severe collapse last year, but there is uncertainty. A lot depends upon the outcome of this race between a mutating virus and vaccines, and how much policy support can hold up. And what we are seeing is divergence and prospects across countries."

differences. There are fragile states. There is you know, we

Do you think that the impact of supply chain interruptions

have Lebanon, which has very high financing needs. And cross

to goods production, combined with the ongoing monetary

-border tourism isn't returning anytime soon, which has

stimulus, could create inflationary pressures?

implications for countries that rely on tourism. So there are

Gita Gopinath: Again, the answer depends upon the country

many different diverse parts of recovery here.

we are talking about. But for many advanced economies as we

Patya Koeva Brooks: Just to add that, as in other regions, we

see it, there is still a fair amount of slack. Employment rates,

do have that divergent path also because of access and

labor force participation rates are still below their pre-

actions taken on the vaccination front. And here is where

pandemic level. We're still in the midst of the crisis and

countries such as those in the Gulf region have been ahead of

inflation expectations are still well anchored. Again, there's a

others and securing somewhat diversified sources of vaccine.

difference here between the US and the Euro-area. In the Euro-

And so making sure that access to vaccine reaches everyone in

area the concern is about inflation drifting too low. And in the

the region is something very important going forward.

U.S., we have in terms of our predictions for core inflation, it still is slightly below or around the two percent target. So, we

Raphael Anspach: The IMF has increased GDP projections

don't expect to see, a runaway inflation in these countries and

for Mexico in 2021. Can you please explain if that means

also in terms of global supply chains and the effect that might

that the economy is on a path for recovery? If yes, what

have. If you look at the facts, merchandise trade has returned

sectors that are going to be boosting that development?

back to pre-pandemic levels, and this is much faster than

Gita Gopinath: What we're seeing in Mexico is a two-speed

during the global financial crisis. And so, we don't really see

recovery. So, what we're seeing is that the growth is coming

dramatic breakdown of global supply chains around the world

from external demand with an increase in exports, while, on

as of now. I mean, trade is still weak in services, but in goods

the other hand, domestic demand remains subdued. And so

trade, we are seeing a strong recovery.

that's playing out in the numbers. And, of course, depending upon what happens in the U.S. this year in terms of additional support plans, that could be an upside risk for Mexico. But if you look at the cumulative effect between 2020 and 2021 on the recovery, you can see that this is still well below 2019 levels and it will take some more time, at least until 2022 or later, to get back to the pre-covid levels. So that's what we have for Mexico at this point.

Just to reiterate what I said at the start, which is that we are living in a highly uncertain times. We are projecting the world would grow this year as opposed to a severe collapse last year, but there is uncertainty. A lot depends upon the outcome of this race between a mutating virus and vaccines, and how much policy support can hold up. And what we are seeing is divergence and prospects across countries. PAGE 231


Tom Ashbourne A Canadian business executive turned elite award-winning, sculptor. He creates timeless pieces of beauty in stone and metal. He says: "As an art lover and collector, my interests are eclectic. After a successful career as a corporate executive, I joined the artistic community as a sculptor, my favourite art form. I found my passion and myself in the world of fine art."

Raymond Warren Warren's figurines harken back to the primitive beauty of preColumbian pottery. They are sculpted with finesse, with natural gestures, discreetly bringing us back to our sweetest memories. Warren lives in Quebec. He says: "Clay is a wonderful material that obeys the slightest pressure of the fingers. It’s a heavy material, which I like to lighten; a plain material that I like to make smile."

Howard Harris A multiple award-winning fine art photographer who is known for his dimensional, multi-layered images. The Denver Colorado native earned a Bachelor of Fine Arts from the Kansas City Art Institute in Missouri and Master of Industrial Design from Pratt in New York. His images appear in many books and publications. He shows in galleries in the US, UK and throughout Europe.

Deb Achak An American photographer working in both conceptual and street photography. Her conceptual photography gives form to memory, energy, and the exploration of spirituality. Her street photography, captured in beaches throughout the world, documents the human experience of water. In both, she stretches the capacity of the camera to create painterly, sensual photographs rich in meaning and story.

Hildegarde Handsaeme An abstract geometric artist with a focus in female figure, Hildegarde's work is easily identified in collectors' circles, a result of her intuitive development of her artistic practices. A master of color combinations and application, accomplishing harmonious and evenly flat areas of color that bring balance and a different dimension to her paintings. She has had more than 35 personal exhibitions. PAGE 233

Ken Naiff Ken explores the science and art of deep space. He says: "Growing up in the bluebell-ladened English countryside, my childhood passion for deep space evolved into a technology career, achieving 7 US patents, and now, as an astrophotographer, by integrating art and science, I capture and create high-resolution, deep space images which are both thought-provoking and nurture a sense of wonder."

Thomas J. Bromley Thomas J. Bromley has his studio and residence in Chaves County, New Mexico, a few miles northwest of Roswell in an area known as Peaceful Valley. He has been painting with oils from the age of 12. Born in Detroit, Michigan, summer of 1951, raised in Las Vegas, Nevada and moved to New Mexico 40 years ago to set up a studio and paint pictures.

Carla O’Connor Carla received her BFA in painting from Kent State University, Ohio. She has done additional formal study at the University of the Americas, Mexico City; University of Dayton, Ohio; and the University of Wisconsin, Milwaukee. O’Connor is a signature member of the American Watercolor Society, National Watercolor Society and Northwest Watercolor Society (Gold) and is an AWS Dolphin Fellow.

S.Brooke Anderson A Vancouver painter whose oeuvre ranges from landscape to portraiture. Her work is versatile, reflecting nuanced sensitivity, texture and line, interweaving alchemical synergies with unseen worlds. Her work invokes awe and wonder in a world tired of disenchantment. Brooke's work hangs in the Official Residence of the Governor General of Canada, in Ottawa, Ontario.

Ingrid McMillan A German-Canadian painter whose work is about humanity. Her collections are imaginative meditations on compassion and idealism. Each body of work consists of multiple oil paintings grouped around specific themes. “I construct narratives using figures and nature to metaphorically describe our interiority. I intuitively play at making the intangible tangible.” Her work is held in international collections. PAGE 234

Gerald Stein An architect turned master painter. he says: "I paint what inspires me and try to capture the experience for others to appreciate. Currently my motifs come from medieval French and quattrocento Italian scenes I have encountered while travelling. I was educated at MIT and UC Berkeley before emigrating to Canada. For many years, I was a partner in a successful Toronto architectural practice."

Fong Fai Studied art at the Hong Kong Academy of Art. He was selected as one of the six leading artists in Hong Kong. He owned an art gallery and also taught at the Oriental Arts Institute in Hong Kong. His works have been exhibited widely. He uses the brushwork of calligraphy to create artworks that take on a wider and freer soul view, possess a dense oriental feeling, and try to integrate the concept of East/ West art.

Brian James Thompson A contemporary painter and digital artist based in Houston, Texas, USA. He draws his inspiration from nature, the human form and abstractions of color, form and pattern. His work explores the inner spaces between dreams and wakefulness, the illusory and real, and the continuum between them. He says: "My work is based on fluidity and stillness, on syncopation and consonance."

Motoko One of the most recognized artists on the Sunshine Coast of BC, Canada. Born and raised in Japan, she immigrated to Canada in 1992. Inspired by the diversity of nature and human emotions, she uses her fine sense of color, design, and texture to create abstract paintings in acrylics and encaustics. She creates art that evokes emotions and feelings and generates positive energy and harmony within viewers.

Barbara Berlin Barbara has been making art for over 50 years. When she lived in New York City in the 60’s she fell in love with Abstract Expressionism. It’s what the galleries were highlighting and she wanted to hang these richly seductive paintings on her walls. As she could ill afford a purchase she decided to enrol in art classes. That decision opened the door to a life long passion! PAGE 235

Svetlana Simeons A Russian Canadian artist and active member of FCA. She says: "My first noteworthy piece of art was a graphite portrait of my karate coach, drawn at the age of 15. Then there were occasional, rare splashes of creativity throughout my life resulting in small pencil or watercolour pictures. It was six year ago that I started painting in oils, and my artistic genes had finally been realized."

Sarah Hylton Sarah is an Expressive Artist and Arts Facilitator specializing in a whole person-centered approach for creating art. She is an avid painter, dancer and ceramic sculptor and can often be found dancing while painting. Sarah’s paintings have been featured in galleries, juried exhibits and are in private collections. She says: "As a process painter, painting is an experience of art as a dream."

Carol McIntyre At age 36, Carol gave up a secure corporate paycheck for an uncertain art career. She was born in Iowa, grew up in Philadelphia, worked in Minneapolis, and now resides in Colorado to be closer to her cherished cabin. Her award-winning paintings have earned her a signature membership in the Transparent Watercolor Society and an associate membership in the Oil Painters of America.

Amogh Katyayan Amogh is an engineer by college degree and an artist by heart. He says: "Comparing my painting technique to looking for images in the clouds, I begin with a blank canvas. As I layer on the initial coat of paint to create texture and colour, I start to see shapes and figures emerge from the paint. This is the foundation from which my paintings develop."

Caroline Bacher With influences including Hieronymus Bosch, Carl Jung, traditional fairy-tales and mythology, Caroline's mixed-medium work presents recurring dichotomies, confrontations and relationships between the individual and facets of the self through a personal lens of metaphor and symbol. Caroline's award-winning art and jewellery has been exhibited across North America, and is in international collections. PAGE 236

Peggy Blood Expressionistic artist, Blood is a painter, muralist and illustrator. She primarily uses oil and mixed-media to convey and examine visually the female figure, nature, critical perspectives on social and cultural issues. Her large scale works depict complex images with vivid colors and heavy impasto. They explore and push the medium to engage viewers in a dialogue about their perception, context and meaning.

Michele Taras Described by reporter Kitty Huisman as "a young Picasso, as if he fell into a rainbow." Michele Taras began painting in 2018 after a long career as a fashion photographer. Her work has sold across North America, the Caribbean and the Middle East. Her style is contemporary art - naive. Her bright colours and happy images make her style easily recognizable and her artwork stands out in a room.

Jan Tetsutani Jan almost never became an artist. She is self-taught and was born and raised on the island of O’ahu, Hawaii. Jan’s paintings are conversations with God expressed in coastal themes and abstract art. Her works are found in luxury homes around the world. Jan says: "I don’t just care about art. I care about you. Art has the power to change the atmosphere and what we feel."

Carolyn Kollegger Carolyn is passionate about all things mountain and desert. She lives in Las Vegas, Nevada, and travels the Western US with her husband, Erwin, a Professional Tour Operator, and paints En Plein Air while he hikes and climbs. Together they currently offer the only Painting & Hiking Tour to visitors to Las Vegas. In her own words: "My greatest joy... becoming a part of your life through my art!"

Leslie Lendvoy A west coast artist from a five generation BC family. She has a Masters of Fine Arts from UBC and is a juried member of the Federation of Canadian Artists. Her work wins awards and hangs in galleries and homes in BC and in Arizona, where she spends her winters plein air painting. She says: "When I paint, my goal is to capture the essence of how a scene makes me feel, honouring that which made me pause." PAGE 237

Rob Buntin An oil painter of 30 years, his story from the dusty dirt roads of Georgia in the United States to the cobbled streets of France carries with it some turns that explain his style. Buntin brings impressionism to the future by leveraging colors layered in deliberate brush strokes that deliver a physiological spark, while light captured across matter and air draws in and calms.

Ira Lujan Introduced to glass blowing in Taos, New Mexico during the summer of 2000. He apprenticed with the Native American Glass Artist Tony Jojola, studied under Preston Singletary at Pilchuck Glass School, and studied with Pole Turners. Ira incorporates Native themes and influences with ancient techniques of glass blowing. His work is highly influenced by everyday scenes of classic Native American Pueblo life. Nard Lee Nard attended Howard University. He started his first business at 20 years old. He sold his business and worked as an actor and model for 13 years. His credits include 'Silence of the Lambs' and 'He Said, She Said'. A passionate creative from an early age, the self-taught artist could no longer ignore the voice that has driven him to visually opine his view on today's unrest through paint on canvas.

Joe Ferry A 7-Time Grammy Award Nominated record producer, guitarist and bassist; author of the critically acclaimed "Connected" book series, painter of international note, leader of The Big Ska Band and Professor Emeritus, State University of New York. In his own words: "I am always at ease painting so I hope that feeling of peace comes through to the viewer."

Jason Behrends Jason lives in Fredericksburg, Texas. He has a doctorate in science. His abstract art reflects his interest in nature, science, and his surroundings. He utilizes his interests as inspiration to explore color, light, and texture with acrylic latex paint on canvas. Jason Behrends works primarily with acrylic latex paints, but occasionally works with oils. PAGE 238



The City of Innovation and your Gateway to Latin America