World Biz Magazine - Q3 2021 - NGIF Capital cover

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WBM / JULY 2021






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In This Issue

CEO Interviews and Insights from top global industry leaders. Innovation features from exciting tech disruptors.

Lifestyle spotlights to educate, thrill and inspire.

LEADERSHIP MEETS INNOVATION "The role of the CEO has broadened so much over my tenure. The CEOs I talk to, these issues (social and political) are so much more on their minds than they were on the minds of CEOs even five years ago." - Rich Lesser, CEO of BCG "For CEOs, the challenge of navigating a once-in-a-century pandemic

World Bank Awards - our readers and researchers identify the best in banking.

is receding, as the focus turns to hiring and investing to compete in an economy poised to see the fastest growth in decades over the months ahead." - Dana Peterson. Chief Economist, The Conference Board "COVID pulled forward a decade worth of digital adoption. I do believe that the change is here to stay." - David Rosenblatt, CEO of 1stdibs

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World Business Magazine July 2021 Editorial Mike Walters Editor in Chief Giles Anderson Deputy Editor Contributors Troy Richards Mark Davidson Anne Chu Victoria Abbott Mahmoud Ayub Matt Lee David Sanchez Donald Adu Mark Berkshire Awards / Features John West Advertising Alice Carreras David James Interns Zayne Walters Zizou Mikel Director / Marketing Yeliz Cilar

WB Published Quarterly / All Rights Reserved.




<< Contents John Adams CEO - NGIF Capital John Adams leads NGIF Capital, pioneering a new approach to


Venture Capital investment that


is driving rapid advancements in


Cleantech innovation within the Natural Gas industry.


Hamutal Yitzhak CEO - Else Nutrition






infant nutrition for the better. As




career to



the CEO of Else Nutrition, she leads a fast growing company that is disrupting nutrition.


Xu Ziyang CEO - ZTE ZTE








and information technology. Xu Ziyang shares insights into the company's leadership in 5G and its future potential.


Christel Bories CEO - Eramet Group Eramet is a major employer and contributor communities

to it





Christel Bories shares her vision for the future of the global mining industry leader.


<< Contents


Ratana Stephens CEO - Nature's Path Ratana Stephens has a deep dedication to healthy, natural nutrition.




grown to become the leader in North America within its space, with CSR at its core.


Zhang Yuzhuo Chair - China Sinopec












shares his bold vision for the future of hydrogen and also his plan to make the company a world leading brand.


Julie Cane CEO - Democracy Inv. Democracy



innovated a unique option for investors to support countries




human rights track records with





competitive investments.


Gediminas Ziemelis CEO - Avia Group Avia Solutions Group is a long time











leadership on the potential for





hydrogen in aviation.


HABI RAISES $100M IN SERIES B FUNDING Habi, a real estate startup digitizing home buying and selling for Colombia’s middle class, has raised $100 million of equity in a Series B funding (led by SoftBank Latin America), marking the largest round raised by a female CEO across Latin America. The startup also allows homeowners to estimate the value of their homes. Some 100,000 Colombians have received pricing from Habi led by CEO Brynne McNulty Roja.


BOLTTECH BECOMES A UNICORN IN $180 MILLION SERIES A bolttech, one of the fastest growing international insurtech companies, announced the completion of an oversubscribed US$180 million series. A funding round led by Activant Capital Group, joined by investors including Tony Fadell – Principal at Future Shape, Alpha Leonis Partners, Dowling Capital Partners, B. Riley Venture Capital and Tarsadia Investments. The investment round is the largest series A round for an insurtech company and values bolttech at more than US$1 billion, giving the insurtech unicorn status only one year after its launch in 2020. HYCU CLOSES $87.5M SERIES A HYCU, Inc., a pioneering enterprise software company specializing in multi-cloud data backup and recovery as a service, announced that it has closed a $87.5 million Series A financing round. Led by Bain Capital Ventures, this new funding reinforces HYCU’s leading market position and continued momentum, and will enable the company to hire more than 100 new employees in the Boston area to achieve rapid scale. THE CITIZENRY, RAISES $20 MILLION SERIES B The Citizenry, a direct to consumer home decor brand that partners with artisans around the world, has announced it has raised $20 million in Series B funding from NextWorld Evergreen, a growth equity firm with a focus on conscious consumer brands. The capital injection will be used to accelerate The Citizenry's evolution into a whole-home, omnichannel brand. The Citizenry is known for its exceptional craftsmanship and globally-inspired aesthetic in soft goods.

PAGE 010



Yanolja, South Korea's leading travel and leisure platform, has

Aleph Farms, the cultivated meat company growing steaks

completed a USD 1.7 billion investment round by sole investor

directly from non-genetically modified animal cells, has

SoftBank Vision Fund 2. By utilizing IoT, AI, big data and

announced the completion of a $105 million Series B funding

blockchain technologies, Yanolja has been accelerating the

round. The funding round was led by the Growth Fund of L

digital transformation of the global travel and hospitality

Catterton, the largest global consumer-focused private equity

industry through its innovation, cloud-based platform. Yanolja

firm, and DisruptAD, one of the largest venture platforms in

provides travel app services including accommodation,

the Middle East. It also saw participation from Skyviews Life

leisure, transportation, and restaurant, and has become one

Science, as well as a consortium of leading global food and

of the fastest growing travel sector unicorns across the globe.

meat companies including Thai Union, BRF, and CJ






VisVires New Protein, Strauss Group, Cargill, Peregrine LEARNWORLDS SECURES $32M IN GROWTH FUNDING

Ventures, and CPT Capital, participated in the funding round.

LearnWorlds, an all-in-one platform for creating and selling

online courses, announced that it has secured a $32 million minority investment by global venture capital and private


equity firm Insight Partners. LearnWorlds provides a no-code,

OnBoard, the leading cloud-based board management

white-label, all-in-one platform where educators and content

solution for high-performing boards, has announced it has

creators can create, host, market, and sell highly interactive

secured a strategic growth investment of $100M from JMI

and engaging online courses. The Cyprus-based company

Equity, a growth equity firm focused on investing in leading

capitalized on a breakout year for e-learning, showing 3x+

cloud software companies. The investment comes as board-

growth, as demand for online learning accelerated.

led companies and organizations have realized that outdated






information flow makes it difficult for boards and leadership YULIFE RAISES RECORD $70M SERIES B

teams to engage effectively. The investment from JMI will

YuLife, the tech-driven insurance company on a mission to

accelerate OnBoard's award-winning product innovation and

inspire life, has raised a $70M (~£50M) Series B in one of

category leadership, fuel organic market expansions and

Europe's largest insurtech funding rounds in life insurance.

strategic acquisitions, and strengthen continued brand

The round was led by Target Global and supported by new

growth – allowing OnBoard to reach more customers and

investors Eurazeo and Latitude as well as existing investors

serve the complex needs of boards and leadership teams

Creandum, Notion Capital, Anthemis, MMC Ventures, and

across North America, EMEA, and APAC. The investment will

OurCrowd. YuLife will develop new products, expand its UK

also enhance growth and innovation for OnBoard's sister

market penetration, and broaden its reach in global markets.

solution, OnSemble, a leading employee intranet platform. PAGE 011


CLEARCO RAISES $215M USD IN NEW ROUND OF FUNDING Clearco, the world's largest e-commerce investor and the company revolutionizing the opportunities for founders to grow their businesses, has announced a $215M US new round of funding led by new investor SoftBank Vision Fund 2 to continue to propel the company's growth and suite of founder-first hub of products. SoftBank Vision Fund 2's participation in this new round of financing significantly contributes to the momentum and advancement of Clearco's vision and commitment to a broad and diverse hub of growth products and services that effectively remove barriers founders traditionally face, including giving up equity in exchange for capital, inventory funding and data that drives growth and operational efficiency. ONBUY RAISES £35M IN SERIES A+ FUNDING ROUND UK-based online marketplace has announced the closing of £35 million in series A+ funding through VC and strategic technology investors. Since its inception in 2016, OnBuy has existed to disrupt the status quo around eCommerce, taking on the industry giants that currently dominate the market. With its 'level playing field' offering, OnBuy has attracted more than 7,000 retailers, hosting over 36 million products on the platform. Built on a foundation of trust and transparency, the Bournemouth-based company vows never to compete with its retailers, simply offering a fairer marketplace to host well-known brands both big and small, and high-quality products at great prices. ISA PHARMACEUTICALS ANNOUNCES EUR 26 MILLION FUNDING ISA Pharmaceuticals B.V., a clinical-stage immunotherapy company, announces the closing of a EUR 26 million funding round with participation from new investors including Invest-NL and existing investors including Regeneron. The proceeds of this round will be used to advance the lead product ISA101b towards first marketing authorization as well as to broaden the clinical pipeline of immunotherapies based on the Synthetic Long Peptide (SLP®) platform technology. Gerben Moolhuizen, CEO of ISA Pharmaceuticals, said, "We are very happy with the continued support of our existing partners and shareholders. Invest-NL's support

underlines the

innovation at ISA Pharma and potential impact of our SLP® immunotherapies for the treatment of serious diseases." PAGE 012



Marco, the first tech-enabled financing platform built for small

DevRev, a new business software company focused on

and medium-sized exporters in the United States and Latin

bringing developers closer to customers and revenue, has

America, announced that it has raised $82 million in seed

emerged from stealth mode, to work with early adopters in

funding. Led by Kayyak Ventures, the company has increased

making the product generally available in 2022. The startup

its credit line to $100M provided by Arcadia Funds LLC. The new

launches with $50 million in seed funding and a highly

funding will also be directed towards product development,

experienced team headed by Dheeraj Pandey, Nutanix co-

specifically, Marco's vision to provide the trade finance rails for

founder/ former CEO and current board member at Adobe.

the world's largest logistics and shipping conglomerates. This

embedded finance model will allow Marco to scale and support more SMEs in LatAm by giving large logistics providers the


ability to finance exports on their own, underwritten by the


Marco team. The new facility will also expand the fintech's

businesses looking to scale their operations on and off

supply chain finance, asset-based lines of credit, purchase

Amazon, announced the closing of $300 million in growth

order, and inventory financing.

capital with Crayhill Capital Management. Since announcing

its $25 million equity seed round in February 2021, unybrands






has continued to execute its acquisition strategy in both the MIGHTY BUILDINGS RAISES A TOTAL OF $100M

US and Europe and is set to well surpass its original goal of

Mighty Buildings, a construction technology company that is

acquiring 20 companies in 2021. The funding will enable

revolutionizing the construction industry by using 3D printing,

unybrands to further accelerate its strategy to buy, build and

advanced materials, and robotic automation to create

boost attractive brands across Amazon, Shopify and other

beautiful, sustainable, and high-quality homes, has raised an

direct to consumer platforms.

additional $22M to accelerate their carbon neutrality roadmap.

The company has secured a total of $100M in funding to date. The company announced today that they are moving towards a


low carbon and sustainable future and has committed to get to

Wearable robotics startup Verve Motion announced it has

Net-Zero by 2028 -- 22 years ahead of the construction industry.

raised $15 million in Series A funding, led by Construct Capital

This round is supported by new and existing investors excited

as well as follow-on investments from existing investors,

about the Sustainability Roadmap acceleration, such as

Founder Collective, Pillar VC, Safar Partners, OUP, and a

ArcTern Ventures, Core Innovation Capital, Decacorn Capital,

number of angel investors. The company is pioneering a new

Gaingels, Khosla Ventures, Klaff Realty, MicroVentures, Modern

class of connected wearable technology for the industrial

Venture Partners, Polyvalent Capital, and Vibrato Capital.

sector by integrating robotics into functional apparel. PAGE 013

RECENT CEO APPOINTMENTS GE Healthcare has appointed Peter Arduini as its new president and CEO. Marco Gobbetti has left his position as CEO of Burberry to become the new CEO of Salvatore Ferragamo. Search engine start-up Qwant has announced that Raphael Auphan has joined the company as CEO following the resignation of Jean-Claude Ghinozzi, who took on the role in January 2020. Volkmar Denner, CEO of German car parts supplier Bosch International PR Agency, Iris has appointed Steve Bell as

will step down at the end of year. He will be replaced by

its new global CEO. Bell is replacing his fellow co-founder

Stefan Hartung, 55, who currently heads Bosch’s

Ian Millner.

mobility solutions division.

Declan Kelly has resigned as Chairman and CEO of global

Lulu Press, Inc., also known as, has appointed

consulting firm Teneo Holdings LLC. Kelly is handing over

Kathy Hensgen to the role of Chief Executive Officer.

the reins to Teneo co-founder and Chief Operating Officer

Hensgen was previously Lulu’s COO and president.

Paul Keary. Veteran Southwest executive, Robert Jordan has been Fabian Partigliani is the new CEO of RedShield Security,

appointed CEO in waiting by Southwest Airlines. Jordan

taking over from Andy Prow. Partigliani will lead the

will succeed Gary Kelly as Southwest’s next Chief

company's global expansion.

Executive Officer next year.

Tine Wollebekk has resigned from her position of CEO at

Wolverine World Wide has announced that Brendan

Bank Norwegian to become CEO of Swedish Avida Finans.

Hoffman, President and a member of the Company's Board of Directors, will also become Chief Executive

Toshiba America Business Solutions President and Chief

Officer at the end of the year. Hoffman will succeed Blake

Executive Officer Scott Maccabe has retired, with current


Toshiba America Business Solutions Chief Operating Officer Larry White assuming the leadership role.

Rigaku Corporation has appointed Mr. Toshiyuki Ikeda as President and CEO. He takes over from Mr. Hikaru

Saudi Logistics Services (SAL), a market leading air cargo

Shimura who has lead the company for 50 years

handler, has appointed Hesham bin Abdulla Alhussayen as

cementing its position as a leading producer of X-ray

the new acting CEO. He replaces Omar Hariri, who takes

analysis, measurement and testing instruments with

the helm at Saudi Ports Authority.

installations all over the world.

PAGE 014

Plastics leader Synthomer has appointed Michael Willome

Industrial packaging products manufacturer Greif Inc has

as its new chief executive. Willome will replace current

announced that Pete Watson will retire as President and

CEO Calum MacLean. Willome was previously CEO of

Chief Executive Officer effective February 1, 2022. The

Swiss-listed conglomerate Conzzeta, renamed Bystronic,

Board of Directors has elected Ole Rosgaard to succeed

and also had worked at industrial group Clariant.

Watson as President and Chief Executive Officer.

Staples Inc. CEO Alexander Douglas has stepped down by

Norwegian brings back former CFO, and acting CEO Gier



Karlsen as new CEO. Karlsen is widely experienced in a

Chairman John Lederer, who is also a senior adviser with

number of international businesses. He takes over from

Staples' private equity owner Sycamore Partners, will

Jacob Schram, an ex Mckinsey executive.





take over as interim CEO. Copper miner Tasko Mines has announced that CEO Saatchi & Saatchi has appointed Chris Kay, global partner

Russel Hallbauer and COO John McManus will retire this

and Asia Pacific CEO at 72andSunny, as its chief executive,

quarter. Stuart McDonald, currently president, will also

replacing Sam Hawkey.

assume the role of CEO.

PAGE 015




John Adams is President and CEO of NGIF Capital Corporation and Managing Partner of NGIF Cleantech Ventures, Canada’s first venture capital firm and venture fund created by and for Canada’s natural gas sector. He is involved in all aspects of the enterprise including the responsibility of NGIF Industry Grants, the NGIF Emissions Testing Centre and NGIF Cleantech Ventures. John has led NGIF through growth and in its four years of raising capital, making investments, and managing its

"It is my core belief that actions speak volumes and a focus on results is key. Set a high bar and work towards creating real results. One of the first questions we ask our prospective investees is “What are your results to date that we can evaluate and benchmark?"

portfolio, it has provided financing to over 50 startups, derisking clean technology solutions in Canada’s gas industry. He has been integral to building NGIF’s team and reputation in the innovation community, taking new companies and their ideas from concept through to commercialization.

That interest in science and physical geography became crystalized for at the University of Toronto. Combined with the

John’s additional contributions to innovation include

pressing environmental challenges and my interest in

occupying numerous board functions and duties. He currently

industry, my path was set. With diploma in hand, my

sits on the Board of Directors of the $100 million Clean

innovative spirit led me to environmental consulting for

Resources Innovation Network (CRIN) and is a member of the

industry and eventually to the cleantech sector. I’ve been

International Gas Union’s Research, Development, and

lucky enough to gain career experiences along the way in

Innovation Committee.

finance, project management, investing, fund management, working with startups, managing portfolios, and building

John earned his bachelor’s degree from the University of Toronto in Environmental Science and is a graduate of the Berkley Venture Capital Executive Program.

teams. Specifically regarding investors, what personal and professional qualities have been key to your track record?

You have been in the finance, cleantech, and energy

Follow your passion: NGIF has been a work of passion for

ecosystem throughout your career and have risen to the

me since it was simply a concept, and I make this clear

top positions. Tell us about your background, journey to

when I speak to investors.

this point, and reasons for your success.

To build a track record, you must always stay ahead; if

I had a very typical Canadian suburb upbringing, with humble

there is a problem, I bring it to my customers or investors

beginnings. Growing up, we lived in many cities across the

first. They appreciate that.

country, and I was always encouraged to adapt and evolve in

I’m always looking to innovate, tackling a piece of the

our new surroundings. I could usually be found with an

puzzle that others haven’t. NGIF Cleantech Ventures is

astronomy book, my protractor set, or reading National

doing something disruptive and is gaining the attention of

Geographic or geography books.

investors. It is my core belief that actions speak volumes and a focus

Having a mother who worked in the education system, I was

on results is key. Set a high bar and work towards creating

always encouraged to excel in my studies, ask lots of

real results. One of the first questions we ask our

questions, think differently, and go headfirst into a problem.

prospective investees is “What are your results to date

She was a work horse: full days at work while looking after

that we can evaluate and benchmark?”

family and taking on projects at home. To this day, I’ve carried

I believe that a good leader ensures a business thrives. But

an outlook to never be afraid of hard work, seek out

a great leader creates a people-first culture, leading to

opportunities to innovate and build consensus around them,

powerful relationships. Strong relationships are drivers of

and think creatively to build them.

performance. And performance creates results. PAGE 017

"In 2021, NGIF Capital Corporation (NGIF) was spun out of the Canadian Gas Association as a venture capital firm. NGIF strategically deploys grant and equity financing for startups to commercialize step change innovations that promote industry growth. NGIF operates three divisions with the shared purpose of maximizing the environmental and economic performance of the natural gas molecule."

NGIF is focused on natural gas. From your perspective,

NGIF strategically deploys grant and equity financing for

what role should natural gas play in the coming energy

startups to commercialize step change innovations that

transition and why?

promote industry growth. NGIF operates three divisions with

First, I call it energy evolution. Transition suggests there is an

the shared purpose of maximizing the environmental and

end to natural gas, but we know it is not going anywhere. All

economic performance of the natural gas molecule.

energy solutions are evolving and improving their product; natural gas is no different. NGIF is focused on a piece of this

NGIF Industry Grants is currently a $14 million industry-led

evolution by investing in environmental improvements – like

innovation fund that has approved over 54 non-dilutive grants

emissions reductions – for the sector.

to 40+ early-stage cleantech startups to advance their technologies through development and field demonstration

Addressing environmental improvements requires innovation

projects for the gas industry.

around the world, and across industries and companies – from startups to multi-national corporations. From carbon

NGIF Emissions Testing Centre is a $35 million industry-led

capture utilization and storage, to expanded production of

instrumented live site platform for 20+ cleantech startups to

emerging fuels like renewable natural gas (RNG) and

test, validate, and benchmark their emissions solutions in a

hydrogen, clean technology investment and innovation is

collaborative simulation environment.

surging. NGIF Cleantech Ventures (the Fund) is a $50 million industryThe energy sector is evolving at an unprecedented rate. The

led venture fund making equity investments in early-stage,

growing demand for better environmental performance,


strengthened resiliency, and affordability requires steady

improvements along the natural gas value chain, promote the

innovation. It requires the promotion of new ideas, and a

expanded production of emerging gaseous fuels including

broadening of clean energy entrepreneurship to encompass

RNG and hydrogen, etc.





new regions, new technologies, and new approaches. NGIF activates investments that drive innovation in the NGIF Capital Corporation operates NGIF Industry Grants,

Natural Gas sector. Please highlight some of the

the NGIF Emissions Testing Centre, and the NGIF Cleantech

technology areas impacted by your investments and point

Ventures. Please share a summary of what each division

us to some of your landmark successes.

does and how they synergize to drive value for all

At NGIF we believe that the evolution of the energy system


will only be as effective as the innovation and investments

In 2021, NGIF Capital Corporation (NGIF) was spun out of the

that enable it. NGIF Cleantech Ventures invests in startups

Canadian Gas Association as a venture capital firm.

that support environmental improvements along the natural-

PAGE 018

"NGIF Cleantech Ventures (the Fund) is a $50 million industry-led venture fund making equity investments in early-stage, highgrowth startups that support environmental improvements along the natural gas value chain, promote the expanded production of emerging gaseous fuels including RNG and hydrogen, etc."

PAGE 019

gas value chain, advance emerging fuels such as RNG and hydrogen, and deliver related benefits. The Fund is vertically focused for Canada’s natural gas industry, targeting a sweet spot of near-commercial cleantech solutions. As an example, NGIF Cleantech Ventures made its inaugural investment in ThermoLift, a cleantech startup commercializing a natural gas heat pump that can provide water heating, space heating, and air conditioning from a single unit at a cost and emission intensity far less than any incumbent system. The company’s technology represents a step-change in HVAC implementation and utilization. Please share some insight into how NGIF approaches working with startups. NGIF is more than just an investor. We are a company builder. NGIF Cleantech Ventures provides portfolio companies with unparalleled access to potential end-use customers, industry partnerships, and operational support through its current strategic limited partners. We have a portfolio acceleration model in which we assist our companies with networking opportunities, team building, financial analysis, operational support, customer development, and skill building in various areas. We help build these companies to grow as our investors are also conveniently the market uptake. And of course, growing companies generates higher returns for our investors. Talk to us about your team, why is the NGIF team unique? The NGIF team is incredible. As a fund manager for a strategic venture capital firm that is disrupting the marketplace, each person on the team has a performance and delivery background, a specific skillset to help the Fund succeed, and a collaborative and growth mindset. Today, we have an integrated investment management approach that can take advantage of the team’s experience and expertise, operating within the highest level of integrity in the private equity and venture capital industry. It is with this approach that we have operationalized NGIF to invest, grow, and scale successful cleantech companies for the natural gas industry in Canada and for export into international markets. PAGE 020

"NGIF is more than just an investor. We are a company builder. NGIF Cleantech Ventures provides portfolio companies with unparalleled access to potential end-use customers, industry partnerships, and operational support through its current strategic limited partners." "The NGIF team is incredible. As a fund manager for a strategic venture capital firm that is disrupting the marketplace, each person on the team has a performance and delivery background, a specific skillset to help the Fund succeed, and a collaborative and growth mindset."

Why should a potential investor be excited about the proposition from NGIF? Perhaps the most unique element of NGIF is how we bring Canada’s energy industry leadership to every investment. Our integrated model develops, demonstrates, and de-risks these technology solutions through field trials and pilot projects within the energy sector itself. This benefits startups as it gives them unique access to accelerated customer creation opportunities, and the resultant broader market uptake. The NGIF model benefits consumers, investors, and Canadian society. We offer industry access to startups, have rigorous and robust due diligence processes in place, and bring not only the experience of our internal team but also the expertise

In the coming few years, what impact do you anticipate

of our investors. The investments that NGIF make will help

NGIF will have on the Natural Gas sector and consequently

position Canada’s natural gas as the most competitive gas

the environment?

molecule in the world with the least environmental impact, all

Evolution never stops. And neither will NGIF. We will further

while fostering the incredible talent of those behind the

our investments in technology solutions while aiming to


establish supportive policy conditions that incentivize cleantech.

You are pioneering a ‘New Approach’ to Venture Capital Investing - what are some of the key pillars of this?

Five years from now, NGIF Cleantech Ventures will be at the

Our approach to venture capital is to focus on a particular

midpoint of its fund life with most of the committed capital

sector – Canada’s gas sector. We specifically leverage clean

invested or held for follow-on investments. The team will be

technology investments as the solution driver. New investors

working on portfolio acceleration – meaning we will be

will invest alongside the CEO leadership of Canada’s energy

working closely with our companies to advance their efforts

industry. And we bring an operational platform to support our

to commercialize their technologies as quickly as possible.

portfolio company growth.

And of course, we will be thinking about a second venture fund.

Three key pillars to NGIF’s approach: 1. Bridging the gap between cleantech startups and Canada’s

NGIF will continue to build on the successful environmental

energy corporates by fostering customer creation.

performance of our Industry Grants’ portfolio that is currently

2. Conducting rigorous business, technical, and legal due

forecasted to reduce more than seven megatonnes of CO2 by


2030. This is equivalent to 152,000 cars taken off the road.

3. Leveraging the expertise and network of our strategic limited partners with deep energy industry experience.

And there will be more Emissions Testing Centres offering plug-and-play testing platforms for simulated emissions

NGIF is adding value to the portfolio by working with founders


and their organizations, helping to grow through board support, sales and marketing, recruitment, and customer

NGIF will continue to partner with leading companies and


emerging technology companies, managing a diversified

Just like the entire natural gas sector, we are continuously

portfolio driving environmental and economic performance

improving and carrying our learnings from each investment

for our investors and the sector.

forward. We strive to always make smart investments – using critical



judgment every time.




For more information, visit: You can also reach out to John at PAGE 021


The Conference Board Measure of CEO Confidence™ improved

In the job market, the pace of hiring is expected to accelerate

further in the second quarter of 2021, following a sharp

over the next 12 months, with 54 percent of CEOs expecting to

increase in Q1. The measure now stands at 82, up from 73.

expand their workforce, up from 47 percent in Q1. While the

This marks the highest level of CEO confidence recorded since

outlook for wages was virtually unchanged in Q2, more CEOs

the measure began in 1976.

are reporting difficulty finding qualified workers—57 percent

CEOs' assessment of current economic conditions rose substantially, after slightly moderating last quarter. In Q2, 94 percent said conditions are better compared to six months ago, up from 67 percent in Q1. CEOs also expressed greater optimism about conditions in their own industries, with 89 percent reporting better conditions compared to six months ago, up from 68 percent in Q1. Historically high expectations in Q1 climbed even further in Q2: 88 percent of CEOs expect economic conditions to improve over the next six months, up from 82 percent.

in Q2, up from 50 percent in Q1. "Optimism is surging in C-suites and boardrooms across industries," said Roger W. Ferguson, Jr., Vice Chairman of The Business Council and Trustee of The Conference Board. "For CEOs, the challenge is no longer staying afloat, but keeping pace—in particular, with a likely resurgence of the labor shortages experienced before the pandemic." CEOs' assessment of general economic conditions in Q2: 94% of CEOs reported conditions were better compared

"This quarter's survey marks a remarkable turnaround from a

to six months ago, up from 67% in Q1.

year ago—when CEO confidence reached a nadir of 34 at the

2% said conditions were worse, down from 10%.

height of COVID-19's first wave," said Dana Peterson, Chief Economist of The Conference Board. "For CEOs, the challenge

CEOs were optimistic about industry conditions in Q2:

of navigating a once-in-a-century pandemic is receding, as the

89% of CEOs reported that conditions in their industries

focus turns to hiring and investing to compete in an economy

were better compared to six months ago, up from 68%.

poised to see the fastest growth in decades over the months

Only 4% said conditions in their own industries were


worse, down from 8%.

PAGE 022

Future Conditions. CEOs' expectations about the short-term economic outlook improved further in Q2: 88% percent of CEOs said they expect economic conditions to improve over the next six months, up from 82% in Q1. Only 1% expect conditions to worsen, down from 7%. CEOs' expectations regarding short-term prospects in their own industries also improved in Q2: 81% of CEOs expect conditions in their own industry to improve over the next six months, up from 78%. Only 4% expected conditions to worsen, down from 7%. Capital Spending, Employment, Recruiting, and Wages. The survey also gauged CEOs' expectations about four key actions their companies plan on taking over the next 12 months. Capital Spending: 47% of CEOs expect to increase their capital budgets in the year ahead, up from 45% in Q1. Employment: 54% of CEOs expect to expand their workforce, up from 47% in Q1. Hiring Qualified People: 57% of CEOs report some problems attracting qualified workers, up from 50% in Q1. Notably, 28% report difficulties that cut across the organization, rather than concentrated in a few key areas—up from 18% in Q1. Wages: 37% of CEOs expect to increase wages by 3% or more over the next year, virtually unchanged from 36% in Q1. About The Conference Board The Conference Board is the member-driven think tank that delivers trusted insights for what's ahead. Founded in 1916, we are a non-partisan, not-for-profit entity holding 501 (c) (3) tax-exempt status in the United States. About The Business Council The Business Council is a forum for the CEOs of the world's largest multinational corporations across all industry sectors. Members gather several times each year to share best practices, network and engage in intellectually provocative, enlightening discussions with peers and thought-leaders in business, government, academia, science, technology and other disciplines. Through the medium of discussion, the Council seeks to foster greater understanding of the major opportunities and challenges facing business, and to create consensus for solutions. For more details, please visit The Business Council's website: PAGE 023




Hamutal Yitzhak is a successful serial entrepreneur and inventor, with a series of global patents and innovations to her name, coupled with a portfolio of novel innovative foods that are nutritious, nourishing and preventive. Hamutal has dedicated most of her professional life to infant & child nutrition, and in recent years has relentlessly focused on the mission of making healthier cleaner foods accessible and available to everyone. In the last few years, Hamutal has been a trail blazer in this industry and has challenged the global infant formula industry by developing and producing natural clean foods, focusing on the transparency of ingredients and manufacturing processes to provide the cleanest and healthiest products possible. In addition to bringing about paradigm-shifting change to the infant nutrition sector on a global scale, the advancement has also stemmed from placing new thinking and emphasis on early childhood nutrition – merging the sciences of both infant nutrition and alternative health food. Hamutal is the Chairwoman, CEO & Co-Founder of Else Nutrition Holdings Inc, which developed “Else” – the first 100% plant-based, globally patented dairy-free and soy-free baby nutrition, providing the first-ever viable alternative to

Your career mission has been to improve infant and child nutrition. Share with us some milestones along the way. Throughout my career, I have always aspired and struggled to create better, healthier, and more sustainable nutrition to

traditional infant nutrition based on cow's milk and soy -

improve the lives of our little ones. As a mother of four who

which have been the standard for over 100 years. Else

previously led Abbott’s infant nutrition category in Israel for

Nutrition was recently recognized by the TSX, a 2021 Venture

many years, I was greatly exposed to the degree of difficulty

50TM Company, for best performance.

that more than half of the babies had with the formulas available on the market, and consequently helpless parents

13 years ago Hamutal Co-founded “HEART” vegan baby

who had to deal with it. These included intolerances (such as

snacks, changing the face of the Israeli baby food industry,

lactose intolerance that all my kids experienced), allergies,

developing, and producing a series of 100% plant based,

and failure to thrive, among other issues. A few years later, my

clean and healthy baby food snacks, which later became

dear friend, and Else’s co-founder, Uriel, had mentioned his

Israel's leading brand in the baby snacks category. Prior to

granddaughter was severely intolerant to dairy and soy

that, Hamutal held various senior management positions

formulas – to such an extent that she was failing to thrive, and

within global healthcare companies. She also spearheaded

her life was at risk. We could not sit on the sidelines any

the campaign against BPA in Israel, one of the first countries

longer, something needed to be done about this crisis! This

to recognize the dangerous substance, and increased public

triggered the start of our Else formula development. As strong

awareness of the use of BPA in baby bottles in the early

supporters of alternative medicine and plant-based nutrition,

2000’s, offering consumers the first safe alternative, a step

we knew that the formula would have to be free from soy,

that drove other western countries to follow the same

dairy, harsh chemicals, and ultra-processing – and of course,

pathway, until banning BPA from baby products became

meet all the regulatory standards for infant nutrition. We

global consensus. Hamutal holds a BSc with honors in

found that the combination of almonds and buckwheat had a

Psychology and General Science and MBA from Tel Aviv

very similar fatty and amino acid profile to human breast milk

University. She lives in Tel Aviv, married and is a mother of 4.

– and these plant ingredients were natural, healthy, tolerable, PAGE 025

"We knew that the formula would have to be free from soy, dairy, harsh chemicals, and ultraprocessing – and of course, meet all the regulatory standards for infant nutrition."

and easily digested by the babies suffering from the above-

etc.). These issues are relevant to both general foods as well

mentioned issues. We tested the initial prototype on Uriel’s

as infant nutrition. The other problem that heightens the

granddaughter, and, with amazement, it saved her life!

consumers’ concerns above is the fact that infant nutrition is

Finally, a formula she could receive real nourishment from.

typically made from ultra-processed ingredients. In other

We knew we were headed in the right direction, so we

words, the formulas are usually based on fractionations and

harnessed science and technology to complete the prototype

derivatives of cow’s milk (such as whey and casein, or isolated

development. It was a long technological and scientific

proteins) rather than being used in their optimally digestible,

trajectory to establish a product that met the nutritional

whole nutrition form. Else Nutrition is creating the world’s

composition of human breast milk like we did, as well as the

first alternative that addresses these two issues by

rest of the regulatory criteria. Then we had to find a

envisioning and creating an entirely new approach to

manufacturer, initial funding, grow a team, and market our

nutrition. We have invented one that is revolutionizing the

product. The innovation and excitement has yet to slow down

current protein source to a soy free, plant-based protein

for us as we continue to experience more milestones such as

derived from clean, whole food ingredients that undergo

growing a team of employees and advisors from Nestle,

minimal processing, because it is the way nature created

Abbott, Mead Johnson Danone, and other known infant

foods to be naturally digested for optimal nourishment. We

formula companies. We have expanded to retail stores and

do not alter the chemistry of the plant, just the texture –

online platforms across America – Amazon, Sprouts, and

making us the cleanest and most natural production process

iHerb to name a few. And we continue to work on developing

in our industry. Real alternatives are now a reality for parents

new products to reach infants, children, and one day adults,

who seek cleaner, whole, balanced, and sustainable ways to

such as our newest product launch: Complete Nutrition Kid’s

nourish their children. We are creating an entirely new

Shakes in Vanilla and Chocolate flavors. It is excited to be at

category with next generation production processing, unlike

the forefront of the plant-based infant and children’s nutrition

the way infant and toddler nutrition have been produced

space and to change the lives of people around the world

since the beginning.

through clean, sustainable, healthy alternatives to their nutritional needs!

Talk to us about the scale of Else Nutrition's disruption of the industry and some of the reasons for this success?

What is wrong with the status quo in the infant nutrition

Before I dive into what we do, it is important to note that

industry, how is Else Nutrition solving this?

organic and/or plant-based labels on nutrition do not mean

The status quo in our industry is virtually lack of choice. 95%

that the source is free from ultra-processing – a deteriorating

of the $80BN global infant nutrition industry is based on a

factor in one’s health. At Else Nutrition, we are using the

single source: Dairy. One problem with dairy is that it is a

cleanest, most natural, minimally processed method on the

shrinking industry on a global level because of consumers’

market for optimal digestive health and nourishment. On top

concerns (allergenicity, intolerance, GMOs, contaminants and

of this, we have entered a market with no real choice for

impurity residues, high levels of greenhouse gas emission,

parents in the past 120 years by providing a soy and dairy free

PAGE 026

PAGE 027

alternative to their toddler’s nutritional needs. This has improved the lives of our little ones immensely. We have very strong indicators coming directly from our growing North America (NA) customer base who have shared very emotional stories about how Else has touched their family, and their little ones’ lives. These stories range from solving digestive issues to being the only viable nutrition/formula choice their children will tolerate, to helping with failure to thrive, skin and behavioral issues. Else proudly records dozens of reported cases every month testified by its thankful customers in NA. They keep piling up and motivate the Else team to further develop solutions also for adults with special dietary needs as well as other groups of people in need. We are continuing to expand and innovate our patented technology into other areas, to help solve other nutrition-related issues – malnutrition, chronic metabolic disorders stemming from consumption of inflammatory, highly processed foods and many more critical needs. For the investors, why is Else Nutrition a great investment now and for the long term? Else is a disruptor in its field that brings a first and exclusive IP protected alternative to a huge $80BN global market with no real competition – this is a genuine Blue Ocean. Else has not yet touched the tip of the iceberg with its potential revenues and global expansion in both the infant nutrition industry, as well as in other fields it’s already expanded to (such as the kids’ market with our new Plant-Based Kid’s Shakes products or the adult nutrition series Else is currently developing). Else's management has proven its ability to execute fast growth and provide fundamental needs. Else plays in the plant-based space where investment craze skyrocketed when Beyond Meat launched its IPO in 2018. The market has shown no signs of slowing since, offering plant-based food companies like Else Nutrition the opportunity to capitalize on the growing demands from consumers seeking healthy alternatives for themselves and their families. As mentioned in the last question, our nutrition has been making a clear and deep impact on the lives of customers, often in ways that were beyond our expectations. Else is bringing a real choice in a space where little was previously available. PAGE 028

"Else is a disruptor in its field that brings a first and exclusive IP protected alternative to a huge $80BN global market with no real competition – this is a genuine Blue Ocean. Else has not yet touched the tip of the iceberg with its potential revenues and global expansion."

Talk to us about the plant based industry - what are some

Your background is scientific, you are an inventor with

of the trends in customer expectations and how is Else

many global patents. How did you make the transition to

Nutrition responding?

become an entrepreneur and how do you balance both

I believe that it’s becoming more and more expected by


customers to be able to have the same satisfactory taste and

My academic and occupational background is commercial,

texture from plant-based foods as their animal-based

but I have acquired an extensive, self-taught nutritional and

standard options – and even exceed them in some cases.

scientific knowledge base in my many years of being involved

Beyond palatableness, the health benefits and nutritional

in the medical nutrition, and specifically the infant nutrition

composition of plant-based foods should surely overshadow

space. The combination of the two, commercial and scientific

their counterparts. Then there is the sustainability and

disciplines, as well as my entrepreneurial spirit, has always

morality aspects which drive consumers to pay comparatively

pulsed through me and my other partners, bringing Else to

higher prices for these more sophisticated food options. I

where it is now. As far as I’m concerned, it's a winning

believe Else succeeded in ticking these boxes in the toddler

combination as many founders with scientific backgrounds

space – as can be told by our fast growth thus far, but still has

have a hard time in the commercial context, whilst executives

a way to go with our constant desire to improve, invent,

find it hard to generate innovation due to lack of professional

expand, and innovate in this plant-based space.

knowhow and expertise. The ability to look at this industry through an unconventional prism and not through the

What are some of the challenges faced by the industry and

paradigm conventions has made all the difference in Else’s

how is Else Nutrition contributing to overcoming them?

pathway toward global success.

The industry is crowded with ultra-processed ingredients, especially derived from dairy. Health concerns include

You lead a young company that has experienced fast

digestive and development issues, followed by more severe

growth in a short time. Looking back on this, what do you

chronic and metabolic diseases. Environment concerns

say to yourself and what drives you to continue breaking

include large amounts of greenhouse gas emissions and

new records?

GMOs, among others. At Else Nutrition. we are dramatically

I strongly believe that one day we will not need drugs for

helping to reduce the carbon footprint of the formula

chronic and metabolic conditions at all. There will be nothing

industry, since ours is significantly lower than that of the

to cure in these areas when the focus shifts to preventative

resource heavy cow’s milk-based industry options. We are

medicine through nutrition and lifestyle, rather than drugs or

also ushering in a Clean Revolution, providing real, clean label

invasive treatment. Nutrition is the key to long-term health.

healthy nutritional foundations for today and tomorrow’s

Therefore, what motivates me every day is the constant desire

generations. As we are a young company, we are going to be

to dramatically improve the health of new generations and

implementing CSR programs soon, which will be focused on

the sustainability of our planet - which is, sadly, in a dismal

feeding the world better, and promoting a greener future.

state in many respects. My team and I want to carry the torch

More details to come.

and lead this innovative movement for real healthy nutrition –

PAGE 029

"What motivates me every day is the constant desire to dramatically improve the health of new generations and the sustainability of our planet which is, sadly, in a dismal state in many respects. My team and I want to carry the torch and lead this innovative movement for real healthy nutrition."

PAGE 030

beyond just plant-based, but anti-inflammatory, minimal and clean processing! Of course, this desire must be embodied in an enterprise framework of strict business parameters for profitability, rapid growth, and concern for the benefit of stakeholders and investors. We strive to achieve all of these facets at Else on a day-to-day basis. As








accomplishments and a track record of overcoming obstacles. What would be your advice for upcoming women entrepreneurs and leaders? My favorite life lesson quote is “How do I define success? Success has no rules.” Interpreting this lesson into my own life, I believe that a successful person is someone who has never given up on their dreams and never stops trying to achieve them, despite what obstacles get in their way. So, my advice to women entrepreneurs and all leaders out there is: Never give up! This is the case even when you are downgraded, taken for granted, or not taken seriously at all. I won’t lie to you and say it was easy, before being a CEO I experienced all of this on a regular basis. When I first started this journey almost 9 years ago, people would continually tell me we are crazy, challenging the status quo in this way, and that there is no need in what we offer to the market. Skepticism was all around me and I had to remain focused and steadfast on our goal and mission. This persistence has continued to serve me well with all the unexpected challenges posed by COVID-19 during our year of

"The ability to look at this industry through an unconventional prism and not through the paradigm conventions has made all the difference in Else’s pathway toward global success."

launch. I always kept a positive mindset. I removed myself from negative thoughts and continued on my persistent path toward success – I did not give up. The other major factor in my success was to surround myself with positive, trusting people in business, from my community to employees to vendors and partners. Good people will allow you to continue with your positive, success-oriented mindset. While it can be difficult to follow your dreams against all odds, it is important to continue striving toward your goals. To add, once you successfully achieve one dream, continue to aim for new and higher goals. Never stop believing in yourself. Find out more about Else Nutrition: Read our other interview with Hamutal Yitzhak on the World Biz website: Photography by YA studio IL PAGE 031


PAGE 032

With more than 13,100 employees worldwide, including 8,000

In Gabon, Eramet contributed €604 million. The country’s

outside mainland France, Eramet has a global human

second-largest private employer with more than 7,700 direct

resources policy that promotes local employment, invests in

jobs, the Group, via its 64%-owned subsidiary Comilog, mines

the potential of all its employees and harnesses their

and processes high-grade manganese ore, of which it is the


world's second-largest producer. Its subsidiary Setrag operates the Transgabonais railroad, which transports both

In 2020, more than 30,000 people in host countries benefited

goods and passengers. The two companies made €468 million

from the Group's community investment programs in support

in purchases (excluding maritime transport), 76% of which

of youth and essential infrastructure, such as access to water,

were made domestically. In the course of 2020, the Group

to the tune of €21 million. The Group's ambition to be a local

provided support to more than 20,000 people, who benefited

partner in regional development is also illustrated by the

from its social projects in the areas of health, access to water

creation by Eramet and its subsidiary Comilog of two CSR

and education.

funds with the Gabonese government to finance new development programs for the benefit of local populations.

In New Caledonia, contributions in 2020 amounted to €413 million. Société Le Nickel (SLN), a 56%-owned subsidiary of







Eramet, operates nickel mines and a ferronickel metallurgical

development of their host communities with €911 million in

plant. SLN is the largest private employer in New Caledonia,

local purchases of goods and services and a payroll of nearly

with more than 3,200 direct jobs, and it made €267 million in

€353 million.

purchases from New Caledonian suppliers. SLN has a longstanding commitment to local communities, and in 2020 its

Overall, the company contributed €1.4 billion to local

programs helped more than 5,000 people.

economies, including more than €140 million in taxes and dividends paid to governments.

In Senegal, Eramet's contribution in 2020 amounted to €123 million via its 90%-owned subsidiary Grande Côte Opérations

Eramet's support was further strengthened during the Covid-

(GCO), which operates a mineral sands deposit. The company

19 pandemic with the setting up of a solidarity plan

makes a major economic contribution thanks to the 1,500

accompanied by an additional €1.5 million in grants. In

direct jobs it provides and the fact that 70% of its purchases

addition to the €8.5 million allocated by its subsidiaries, a

are made domestically. Initiatives undertaken to help local

total of €10 million was set aside, mainly for the purchase of

populations provided assistance to more than 6,000 people,

health equipment and supplies, foodstuffs, and basic

particularly in the areas of education, access to water and

necessities, to help more than 340,000 people.

economic diversification.

"In the countries and communities where the Group operates, its teams work on a daily basis to support the development priorities of local people. Its aim is to act as a catalyst for local initiatives to improve people's daily lives. Support for local communities, that involves giving priority to local purchases, is a hallmark of the Group." PAGE 033


In Norway, Eramet Norway and TTI, two wholly-owned subsidiaries of the Group, employ almost 800 people in four manganese alloy production and metallurgical conversion plants. The contribution made by the Group in 2020 amounted to €287 million, including €207 million in purchases from Norwegian suppliers. Eramet Norway contributed to communities near its sites by supporting schools and sports and cultural associations. Eramet is also on a mission to transform its business operations with a bold new vision. Chair and CEO Christel Bories has this to say about the transformation: "Our Group needed a new leap forward. I've launched a new strategic roadmap and a comprehensive managerial transformation, therefore positioning our operational performance and responsible business commitment at the very heart of our challenges. We're adjusting our organisational structures and changing how we work. Through this, we will achieve growth in the metals involved in the energy transition and develop a select portfolio of value-adding mining and metallurgy operations. Our goal is to continually drive value creation in all of our activities by being more agile, more effective and focused on areas where we will make a difference." Eramet transforms the Earth’s mineral resources in order to provide sustainable and responsible solutions that meet the growth needs of industry and the challenges of the energy transition. Its 13,000 employees are committed to this civic- and socially-minded approach in all the countries where the mining and metallurgical





mineral sands, lithium, and cobalt: Eramet recovers and develops metals that are essential to the building of a more sustainable world. As a trusted partner of its industrial clients, the Group contributes to construction of robust and resilient infrastructure and buildings, more efficient means of mobility, safer medical tools and more efficient telecommunications devices. Fully committed to a new era of metals, Eramet’s ambition is to become a reference for the responsible transformation of the Earth’s mineral resources for living well together. PAGE 035

ZHANG YUZHUO, CHAIRMAN OF SINOPEC - PERSPECTIVES ON HYDROGEN DEVELOPMENT "Our goal is to become China's leading hydrogen company, to achieve a systematic design of the entire hydrogen power industry chain that makes hydrogen charging as easy as natural gas charging."

Zhang Yuzhuo, Chairman of China Petroleum &

energy including transportation, storage, assortment

Chemical Corporation has shared his perspectives

and loading, as well as having a solid understanding

on carbon neutrality, the development possibilities

of the relevant laws, costs and safety aspects. In

of carbon neutrality and the overall strategic

recent years, Sinopec has continuously increased

design of hydrogen power.

investment in the field of hydrogen energy and has devised plans to develop it as a key emerging

"Our goal is to become China's leading hydrogen

strategic business. Sinopec has integrated the entire

company, to achieve a systematic design of the entire

hydrogen power industry to cover fields such as

hydrogen power industry chain that makes hydrogen


charging as easy as natural gas charging," said Zhang.

production, logistics, network construction and social

"Moving forward, Sinopec will gradually expand our

cooperation, and has made progress in the

hydrogen power operations, as well as other

construction of charging stations of hydrogen,


hydrogen production technologies, hydrogen fuel






development of a 'combined oil, gas, hydrogen,





cells and hydrogen storage products.

electric and non-oil-based service.' Currently,

PAGE 036






Sinopec is confident of being able to create the

production capacity of over 3.5 million tons, which

leading hydrogen company due to its current

represents 14% of the national total. The company

hydrogen production scale, which is the largest in

plans to build and operate 100 hydrogen charging

China, as well as its accelerated pace in building the

stations in 2021 and 1,000 in the next five years, to

necessary infrastructure for hydrogen energy that can

lead the high-quality industrial development of

lay a solid foundation. for all aspects of hydrogen

hydrogen power.

Zhang Yuzhuo expects Sinopec to accelerate to build a world-class independent brand to better lead the highquality development of the company. Manufacturing capacity in China continues to grow and develop, showing vigorous vitality and creativity with increased number of Chinese brands going abroad. For 38 years, Sinopec has emphasized on strengthening brand building and committed to bringing the society cleaner, higher-end and more diverse energy and chemical products. Fulfilling its brand promises with actions and responsibilities, Sinopec will continue to meet people's needs for a better life and promote the

"For 38 years, Sinopec has emphasized on strengthening brand building and committed to bringing the society cleaner, higher-end and more diverse energy and chemical products."

company's brand value, reputation and influence. "Sinopec will step up in building a world-class brand, adhering to the brand value proposition of 'Innovation leads the future of the industry, creating better life with responsibility,' as well as making the brand slogan of 'Cleaner







customers' hearts, entering thousands upon thousands of






enterprise." - Zhang Yuzhuo, chairman of Sinopec. "In the future, Sinopec will implement the brand strategy vigorously and firmly establish the concept of 'quality is always one step ahead' and 'every drop of oil is a promise' to highlight Sinopec's commitment to quality first, speeding up the promotion of brand vitality. Guided by the implementation of a worldleading development strategy, Sinopec will strengthen its operational management and speed up to improve brand support. By taking the opportunity to build a pioneering technology company, Sinopec will also continue







competitiveness, along with speeding up the green and low-carbon transition, promoting clean fossil energy, scaled non-fossil energy and low-carbon production process to ensure that it reaches the carbon emissions peak before China's goal and strives to achieve carbon neutrality by 2050."

PAGE 037

Sinopec Corp. is one of the largest integrated chemical and energy companies in China. Its main energy operations include exploration, production, transportation in pipelines and sale of oil and natural gas; sale, storage and transportation of a range of petroleum products, petrochemicals, coal chemicals, synthetic fiber, fertilizers and other chemicals; the import and export (including an import and export agency) of petroleum, natural gas, petroleum products, petrochemical and chemical products, and other commodities and technologies; and research, development and application of technologies and information. Sinopec establishes as its corporate mission "to promote the beautiful life", establishes as its corporate core values "people, responsibility, integrity, precision, innovation and mutual benefit", seeks value-oriented strategies, driven development for innovation, integrated resource allocation, open cooperation and low-carbon green growth, and strives to achieve its corporate vision of building a leading global energy and chemical company. For more details visit:

"Sinopec is confident of being able to create the leading hydrogen company due to its current hydrogen production scale, which is the largest in China, as well as its accelerated pace in building the infrastructure for hydrogen energy."

PAGE 038












Aviation fuel is one of the main culprits

sustainability has been a top topic in

in aviation pollution, so it's about time

amongst aviation professionals. While

the industry shifted its focus towards

many companies in the aviation

greener fuel options.

industry focus on optimisation and green initiatives, something bigger has

The new fuel should be accessible at a

been on people's minds – sustainable

global level and must be safe,


environmental, and economical.

PAGE 040

"Hydrogen has the potential to change the aviation industry and substitute the currently used aviation fuel."

Hydrogen has the potential to change

The idea of hydrogen-powered aircraft

Gediminas Ziemelis is a

the aviation industry and substitute

has been on the minds of professionals

founder and chairman of "Avia

the currently used aviation fuel.

for decades. Back in the 1950s, the US

Solutions Group" - one of the

Air Force flew B-57 aircraft with

largest aerospace servicing

hydrogen fuel.

companies represented in

Hydrogen, as an energy carrier for usage in aircraft, has some great

more than 67 countries.

qualities such as minimal pollution,

During the 1980's, Tupolev converted

global availability, and safety, thus

a Tu-155 aircraft to a hydrogen gas

In 2016, Gediminas received a

making it a suitable aviation fuel. In

turbine. While now the focus shifts to

prestigious European Business

comparison with current Lithium-ion


batteries, hydrogen has a greater

concerns, at the time Tupolev's

visionary business

energy density, both in terms of

reasoning was more economical and

management and

gravimetric and volumetric measures.

relatively inexpensive fuel production

development skills.




Award in recognition for his

The same year, under his leadership, Avia Solutions Group was named a national public champion in the category of Entrepreneurship, earning a spot in the top 110 of European businesses. Twice, in 2012 and in 2014, Gediminas was acknowledged as one of the top 40 most talented young leaders in the global aerospace industry by the leading USA aerospace magazine„ Aviation Week". 2014 – 2017: Gediminas Furthermore,




expected to gain popularity and momentum



using nuclear power made hydrogen a very attractive alternative.


personally supported and consulted Chinese Banks (including ICBCL, CMBL, and Skycop) with regard to

speeding up the advancements of fuel

However, the use of hydrogen fuel



posed some challenges. Due to its

encouraging quicker development of

significantly lower energy density,

necessary infrastructure.

hydrogen requires much more space

CIS region. His total value of

than fossil fuel and needs to be cooled

transactions exceed


in a challenging temperature of minus

$2 Billion USD.


253 degrees Celsius in order to stay








associated aviation


expected to drive the growth of the

liquid to save space.

financing aircraft saleleaseback transactions in the

2006 – 2013: Gediminas executed successful IPOs of 4

global hydrogen aircraft market over the years to reach the anticipated

To store the fuel, Tu-155 aircraft had a

companies at OMX and WSE

value of $27.68 billion in 2030, and

large hydrogen tank in the rear part of

and raised public capital worth

$174.02 billion by 2040.

the passenger cabin, taking up about a

more than $ 100 M. PAGE 041

"The potential of hydrogen as aviation fuel is undeniable, but there is still a long way to go."

third of the space there. A total of 30 additional systems were integrated into the aircraft so that it could run on hydrogen. There were three engines on board: two classic turbojet engines and one NK-88 - an experimental turbojet that used hydrogen or natural gas for operation. More than 100 flights were performed using the aircraft - a part of them using hydrogen and others - using natural gas. There were even international flights performed: Moscow - Hanover

The company has presented three

While hydrogen has not yet been

and Moscow - Bratislava - Nice. The

models of modified aircraft that would

widely used in aircraft, it has already

Tu-156 project, where a revised

be operated using hydrogen and has

proven its advantages in road vehicles.

version of the natural gas engine (NK-

already committed to have the first


89) was used, was in the works for

aircraft in service by 2035.

vehicle's tank weighs 87,5 kg and



holds 5 kg of hydrogen, so the total of

years. The program was eventually terminated, most likely due to the fall

But the usage of hydrogen is not

92,5 kg weight allows you to drive 500

of Soviet Union.

without its challenges. The largest

km according to the WLTP standard.

limitation of hydrogen use as fuel is

Meanwhile, the Tesla Model 3, with a

Currently, hydrogen use in aviation is

storage. The energy density of liquid

321 kg battery, can drive only 430 km

in its early stages. In 2008, Boeing flew

hydrogen is only about a quarter of

according to the WLTP standard,

the first hydrogen-powered aircraft

that of jet fuel, meaning that for the

meaning that 1 kg of hydrogen allows

and ZeroAvia flew the world's first

same amount of energy it needs a



storage tank four times the size. So

aircraft in 2020. But the main industry

aircraft would need to be redesigned

player, already in the works to present


hydrogen-powered aircraft to the

Furthermore, an entire new support

market, is Airbus. For hydrogen-

infrastructure would need to be put in

powered aircraft, hydrogen can be

place to transport and store hydrogen

used in two ways: as a fuel source for

at airports. But it's worth noting that

fuel cells, when hydrogen reacts with

because hydrogen can be extracted

oxygen to produce electricity that

from water, airports could generate

powers the engine; or alternatively, it

their own hydrogen fuel, reducing the

can be used directly as a fuel source in

need for fuel transportation, thus

a modified engine. Airbus is looking at

eliminating related emissions and

both these methods for aircraft.

transportation safety hazards.

PAGE 042





a vehicle to travel 5,4 km while 1 kg of batteries - only 1,33 km. Maybe the aviation industry is next to prove hydrogen's efficiency? The potential of hydrogen as aviation fuel is undeniable, but there is still a long way to go to achieve it. However the constantly growing attention to aviation sustainability will act as a catalyst in making hydrogen-powered aircraft a reality.




BOOM SUPERSONIC IS REDEFINING AIR TRAVEL Boom Supersonic is redefining commercial air

industry-leading standards of speed, safety, and

travel by bringing sustainable, supersonic flight to

sustainability. Overture will be the first commercial

the skies.

aircraft to be net-zero carbon from day one, capable of flying on 100% sustainable aviation fuels (SAF) at

Boom's mission is to make the world dramatically

twice the speed of today’s fastest passenger jets.

more accessible. When we fly twice as fast, cities rarely visited become major travel destinations. We

United is adding supersonic speeds with new

can attend meetings in far-off places and return for

agreement to buy aircraft from Boom Supersonic.

evenings with loved ones. Global leaders can solve

PAGE 044

crises in-person and children grow up in a world

United Airlines announced a commercial agreement

where nothing is foreign. Boom’s historic commercial

with Boom Supersonic to add aircraft to its global

airliner, Overture, is designed and committed to the

fleet as well as a cooperative sustainability initiative.

United will purchase 15 of Boom’s ‘Overture’ airliners, once Overture meets United’s safety, operating and sustainability requirements, with an option for an additional 35 aircraft. The companies will work together on meeting those requirements before delivery. Once operational, Overture is expected to be the first large commercial aircraft to be net-zero carbon from day one, optimized to run on 100% sustainable aviation fuel (SAF). It is slated to roll out in 2025, fly in 2026 and expected to carry passengers by 2029. United and Boom will work together to accelerate production of greater supplies of SAF. “United continues on its trajectory to build a more innovative, sustainable airline and today’s major advancements in technology are making it more viable for that to include supersonic planes. Boom’s vision for the future of commercial aviation, combined with the industry’s most robust route network in the world, will give business and leisure travelers access to a stellar flight experience,” United CEO Scott Kirby said. “Our mission has always been about connecting people and now working with Boom, we’ll be able to do that on an even greater scale.”

“I’ll know we’ve succeeded when high-speed flight is considered normal.” - Blake Scholl, CEO

Capable of flying at speeds of Mach 1.7 – twice the speed of today’s fastest airliners – Overture can connect more than 500 destinations in nearly half the

toward our mission to create a more accessible

time. Among the many future potential routes for

world," said Blake Scholl, Boom Supersonic founder

United are Newark to London in just three and a half

and CEO. “United and Boom share a common purpose

hours, Newark to Frankfurt in four hours and San

—to unite the world safely and sustainably. At speeds

Francisco to Tokyo in just six hours. Overture will also

twice as fast, United passengers will experience all the



advantages of life lived in person, from deeper, more

entertainment screens, ample personal space, and

productive business relationships to longer, more

contactless technology. Working with Boom is another

relaxing vacations to far-off destinations.”






component of United’s strategy to invest in innovative technologies that will build a more sustainable future

Boom is backed by world-class investors, including

of air travel.

Bessemer Venture Partners, Prime Movers Lab, Emerson Collective and American Express Ventures.

“The world’s first purchase agreement for net-zero carbon supersonic aircraft marks a significant step

For more details, visit

PAGE 045


The idea of vertical mobility is attracting unprecedented hype

as of around 2025, the manufacturers of these vehicles alone

on financial markets. Investment in the billions is flowing into

will have to invest up to ten billion dollars in development.

this young sector whose products have yet to actually take off.

From today’s perspective it is still unclear whether the

What can be said about these VTOL (vertical take-off and

requisite regulatory framework conditions and infrastructure

landing) vehicles with electric drives? A new study from the

will be in place by then. At least half a million passengers a

Porsche Consulting strategy consultancy provides an

day will have to use air taxis for the sector to assume a

overview of the state of technology and possible business

relevant share of the market by 2035. That would require

models. It ventures to predict what role air taxis could play in

1,000 to 2,500 take-off and landing spots in as many as 60

mobility of the future.

suitable cities worldwide.

VTOL vehicles have the potential to become an attractive

“Vertical mobility can develop into a lucrative niche area,”

means of transportation over the next 15 years. Large parts of

says Gregor Grandl, Senior Partner at Porsche Consulting and

the population could then use them like today’s taxis.

author of the study. “But if air taxis are to become a reality for

However, air taxis alone can hardly solve current and future

everyone, courageous pioneers with persistence, deep

problems associated with traffic and transport, because their

pockets, and a sense of responsibility will be needed. Safety

development and market success are associated with

and social acceptance will also play huge roles.”

considerable risks and hurdles of both a technical and commercial nature.

Potential customers will use air taxis if trips are convenient, safe, reliable, and attractively priced. Vertical mobility will

With their ability to serve a growing network of point-to-point

become commercially relevant only when large parts of the

connections, passenger drones are suitable for easing

population begin using it and an enticing network of routes is

neuralgic pressure in urban contexts. The market for vertical

established. Passenger drones will then become a valuable

mobility will reach around 32 billion US dollars by the year

addition to the range of mobility options, especially as a

2035. But this trajectory will require investment of at least 20


billion dollars. Before the first commercial routes can be flown

appointments, and emergencies.

PAGE 046







Potential customers will use air taxis if trips are convenient, safe, reliable, and attractively priced. Vertical mobility will become commercially relevant only when large parts of the population begin using it and an enticing network of routes is established. Passenger drones will become a valuable addition to the range of options.

“The need for mobility is as old as the dream of flying,” says Federico Magno, Executive Director Mobility at Porsche Consulting. "Mobility will become increasingly customer-centered, individualized, fast, and also integrated. Air taxis will only be successful if they meet all these criteria and are incorporated into existing transportation networks. But even so we estimate their market share in 2035 to be less than 0.3 percent. Mobility of the future will therefore need even more ideas and strategies." The strategy consultancy is studying vertical mobility for the second time already, with results that confirm its forecasts from the first study in 2018. The current study focused more on customer perspectives and public acceptance of the technology. Porsche Consulting GmbH is one of the leading top management consultancies in Germany. It is a subsidiary of the sports-car manufacturer Dr. Ing. h.c. F. Porsche AG, Stuttgart. Guided by the principle “strategic vision, smart implementation,” consultants help companies improve their performance and innovativeness. Clients range from multinational groups to mid-sized companies in the automotive, aviation and aerospace, and mechanical and plant engineering industries. Other clients come from the financial services sector, the consumer goods industry, retailing, and the construction industry. For more information: PAGE 047


XU ZIYANG - GROUP CEO, ZTE ZTE Corporation is a major international provider of telecommunications,




technology solutions for the mobile Internet. Xu Ziyang, CEO of the company, shares a message entitled






Intelligence". This message was also featured at the recent Mobile World Congress 2021 in Barcelona. What I will share with you is 'Fuel the Digitalization, Endow with Intelligence', which carries the hope of finding the way for the digital and intelligent transformation of human society together with our partners in the ecosystem by creating the digital foundation and continuously strengthening it. It has been two years since 5G was first introduced. To date, over 1.1 million 5G base stations are in operation around the world. 5G not only brings an improved user experience, but also drives the digital and intelligent transformation of industries. network operators and 500 partners worldwide, we have At ZTE's 5G Intelligent Manufacturing Base in Nanjing,

researched innovative 5G applications in a wide range, and

five 5G base stations are produced every minute and are

massive use cases have been developed in more than 15 industries

sent all over the world. It's also a great example of our

with positive results. We are delighted that the changes brought

Intelligent Manufacturing Powered by 5G practice. With

about by 5G and many other new information technologies are

the full coverage of 5G networks and the implementation

taking place in Thailand's factories, Belgium's ports, Austria's

of MEC 10, we have provided typical 5G applications that

farms and in manufacturing, transportation, the power grid and


environmental protection in China .







manufacturing, including cloud-based AGV, 8K machine vision, cloud-based PLC, smart storage, industrial

Although 5G applications are still at an early stage, we can already

wearables, digital twins, and on-site inspection.

see some directions clearly. The first that came to mind is to push the boundaries of the senses and create infinite possibilities for

This has resulted in quite encouraging numbers, the

the individual. They know that the line between the digital world

labor force has been reduced by 40%, the error rate has

and the physical world is gradually blurring thanks to the advent of

decreased by 20%, and the production cycle has been

new networks and cloud services. Smart homes make our lives

decreased by 30% while production efficiency has

easier. By wearing an AR / VR headset, we can experience trips,

increased by 40%. In addition, together with over 90 big

games, sporting events and concerts from the comfort of our own

PAGE 048

"As many leaders already know, 'data-driven' is undoubtedly the key to digitally transforming hundreds of thousands of verticals."

improving efficiency and quality. Smart transportation infrastructure enables lowcarbon and more effective transportation. 5G helps build reliable, secure, economical, efficient




smart grids by implementing extensive connectivity with low latency and low cost, which should ultimately lead to a reduction

home. By using drones, we are able to

in carbon emissions. With 5G, intelligent

broaden our view. With applications such

management in agriculture becomes a

as autonomous driving, machine vision,


unmanned mining and rescue robots, our property and our lives are protected even

The innovative applications we have today







immersion in economies of scale and Second, it is about bridging the digital

business models. However, one common

divide in order to achieve the sustainable


development goals around the world. For

identified, namely the digital enablement

example: Telemedicine via 5G enables











patients remotely, which means that high-

As many leaders already know, 'data-

quality medical resources are within easy

driven' is undoubtedly the key to

reach. Reporters can communicate face-to-


face with customers using holographic

thousands of verticals.




technology. Distance learning offers equal educational opportunities for regions in


different stages of development. 5G FWA

Foundation, which plays an important role,

enables fast broadband service delivery in

should be continuously improved in terms

some areas with limited infrastructure. You

of 'Ubiquitous Broadband', 'Pervasive

can work just as effectively from home as

Computing' and also in 'Multidimensional

you can in the office. With 5G air-to-ground

Convergence'. On top of that, new markets

technology, passengers can enjoy services

are opened up and the sustainability of the

during the flight just as smoothly as when

industry secured.





they are on the ground. As we can see, 5G narrows the distance between people and

We believe that enhanced network

brings hearts closer.

capability is moving up in three areas: bandwidth, agility, and scheduling.

In addition, in line with the modern industrial revolution, we are developing

With regard to the expansion of the

information technology to accelerate social

bandwidth, the 5G uplink expansion and

development. Smart factories, for example,

the optical gigabit access for wired







manufacturing that reduces costs while






PAGE 049


In terms of network agility, SRv6 makes IP networks more

First of all, we need clouds on demand and cloud network

flexible and programmable. FlexE-based VPN capability and

synergies to balance out the diversity. The practice we

hard slicing meet the requirements for low latency, low

implemented last year, say 'Precise Cloud and Network

jittering, maximum reliability and secure isolation. Optical

Solution', has really shown the power of a good example to

networks have reached the next evolutionary stage with


mesh, which improves capacity, reduces latency and







increases redundancy. The cloud-native core supports deployment and operation in a more flexible, agile, and

In addition, software-hardware convergence enriches our

resilient way.

ability to track the nature of the business and costeffectiveness. Software relies on cloud native, microservices

We can leverage resource planning, separation of control and

and components; in parallel, the hardware is looking for



ultimate performance. We can break through their hard limits

automated provisioning within minutes, and flexible slicing

by performing a joint and global optimization that is designed

operations to improve operational efficiency.

for specific scenarios. For example, we'll see more universal




accelerator options and more chiplet innovations. The data volume and the variety of data are increasing rapidly in the AIoT era. Meanwhile, with the introduction of AI, e.g. B.

Speaking of AI: It's about making the most of the value of the

Deep learning algorithms, more and more complicated. The

data. The AI convergence based on big data and training

centralized computing capacities can no longer be surpassed

models supports the cross-domain coordination of systems

in terms of security and efficiency. On the contrary, the

and nodes, facilitates orchestration from the data center

synergy between the cloud and the terminal was seen as the

down to the radio interface and enables more efficient

panacea for this headache. With the recognized capacity

operation and maintenance.

difference between cloud, edge and terminal and the progressive optimization of software, hardware and chipsets,

Last but not least, intrinsic security functions as a self-aware,

load-sensitive hyperconvergence becomes the key to an

self-adaptive and self-developing immune system for

infrastructure that guarantees scalability, agility and fast

networks. It was developed while the network was being set


up, offers several security functions and can automatically develop further during network operation, so that security,

That actually brings me to a few big words: cloud network

services and data are always guaranteed. According to the

convergence, software and hardware convergence, AI

GSMA, the cellular industry is currently responsible for around

convergence and also intrinsic security.

0.4% of global carbon emissions. It is the industry’s common

"We can leverage resource planning, separation of control and routing, automated end-to-end slicing orchestration, automated provisioning within minutes, and flexible slicing operations to improve operational efficiency."

PAGE 050

goal to reduce carbon emissions. In order to build green networks with lower power consumption, ZTE advocates suitable measures over the entire life cycle of the network. In particular, more efficient and intelligent production and manufacturing with lower power consumption can be realized through 5G Industrial Internet, MEC and AI. When it comes to base station innovation, we can improve the design of chipsets, power amplifiers, and system integration for greater power efficiency. As the grid builds, carbon emissions can be reduced through the use of clean energy and highly

"Although 5G has been in commercial use for over two years, it is still in its infancy. In order to ensure commercial success, we should also work together on innovations in the development of ecosystems and business models. ZTE is fully committed to the development of the industry."

efficient backup power for base stations and heat dissipation technologies for data centers such as B. preset modular

ZTE is a provider of modern telecommunication systems,

design and liquid cooling technology can be reduced. In

mobile devices and network solutions for mobile network

network operation, solutions such as PowerPilot can be used

operators, companies, public institutions and private users.

for intelligent, algorithm-based traffic planning.

The company develops integrated, end-to-end innovations for excellent, high-quality products in the convergence area of

With measures throughout the network lifecycle, we can

telecommunications and information technology for its

help operators to build green networks more effectively.

customers. ZTE is listed on the Hong Kong and Shenzhen Stock Exchanges listed (H-share code 0763.HK / A-share code

Although 5G has been in commercial use for over two years, it

000063.SZ) and delivers user-optimized products and services

is still in its infancy. In order to ensure commercial success,

to over 500 network operators in more than 160 countries.

we should also work together on innovations in the development of ecosystems and business models. ZTE is

ZTE invests at least ten percent of its annual sales in research

committed to the development of the industry and the

and development and plays an important role in a number of



international bodies for the development of international

technologies, E2E-DICT products and solutions, cloud

standards. As a company that attaches great importance to

components and 5G innovations. We are ready to open these

Corporate Social Responsibility (CSR), ZTE is a member of the

underlying capabilities to all industrial and ecosystem

UN Global Compact network.






partners. I am curious to see where this trend will lead us. Let's work together on a future from which everyone benefits.

For more information, please visit: PAGE 051




Julie Cane is the CEO and co-founder of Democracy

create a market-based incentive for democratic reforms. Over

Investments, a new asset manager focused on promoting

time, Democracy Investments aims to influence capital flows

democracy and influencing capital flows in financial

in such a way that will encourage ALL countries to improve

markets. The Democracy Investments International Index

their democracy scores.”

is the first to re-weight an international equity index towards democracies and away from authoritarians,

Julie Cane’s 20+ year background in financial services includes

which is achieved by leveraging their exclusive license of

developing market leading innovations at Wells Fargo, Charles

the Economist's Democracy Index for financial products

Schwab Advisor Services, SEI Investments and Autodesk


Ventures. While at Wells Fargo, Julie developed the Wells Fargo Private Bank’s first high net worth and segmentation

According to Julie, “Our goal is to decrease the cost of capital

strategies resulting in more than a 100% increase in the

for democracies which can correlate to increased economic

division’s profits during the next three years. At SEI

growth, and the reverse for authoritarian states. Additionally,

Investments, she launched and marketed eleven new mutual

by making investment proportional to democracy scores and

funds and led the conversion of $500 million in common trust

never dropping investment in a nation to zero, we hope to

funds to private-label public mutual funds.

PAGE 052

Julie began her career as a U.S. Naval Aviator flying the SH-3 Sea King helicopter conducting combat search and rescue training missions and torpedo recovery in San Diego and the Philippines. She currently serves as a Captain in the California State Guard supporting the 129th Rescue Wing at Moffett Field. Julie holds a BA from the University of Virginia and an MBA from the Anderson School at UCLA. Julie resides in the San Francisco Bay Area and enjoys running, biking and skiing. Tell us about some of the key successes that have been achieved under your leadership in the last 12 months. Last Summer, I brought together two partners to form Democracy Investments. Chris Browne, the Chief Investment Officer, is a Financial Services veteran with experience

market-based incentives for democratic reforms. Our

constructing multi asset portfolios for institutions and ultra-

portfolio construction is also innovative. Instead of holding

high net worth families at Franklin Templeton and he holds a

every 2,500+ security in the Index, we track with the same

CFA. Rick Rikoski, the Chief Economist, is a successful marine

exposure using regional and country ETFs. This novel

robotics entrepreneur with a PhD from MIT.

approach significantly lowers custody costs until we scale to

Last Fall, I negotiated an exclusive global license of the

$100M in AUM or more. This innovation allows us to keep our

Economist’s Democracy Index for financial products. This was

costs down and our fees competitive, to the benefit of our

the first time the Economist granted such an arrangement.

customers. We plan to continue to innovate by developing

Democracy Investments uses this Index as an overlay to re-

other products with different geographic coverage, sector

weight an international equity index to be over-weighted in

focus, as well as fixed income.

democracies and under-weighted in authoritarians. Over the past 6 months, the team locked in strategic partnerships with

From the perspective of your customer, what makes

a Distributor, Sub-Advisor, Legal, Compliance, Marketing and

Democracy Investments stand out in the market?

Web strategy. Over 50 people supported our ramp up for

Our advantage is our exclusive license that allows us to

launch. On March 31, 2021, the Democracy International Fund

leverage the Economist’s Democracy Index, which in our

ETF (ticker DMCY) had its inception. The ETF tracks the

minds is the most robust measure of democracy in existence.

Democracy Investments International Index (ticker DMCYNTR)

Since 2006, the Index has tracked 60 indicators for every

with the methodology described above. In April, the company

country rolling up into themes of Electoral Process,

received strong support on social media, including a virtual

Functioning of Government, Political Participation, Political

ringing of the bell and an interview with Judy Shaw at the

Culture and Civil Liberties. The exceptionally transparent

New York Stock Exchange.

Democracy Index is the perfect feedback mechanism. Any country can learn exactly how to increase their Democracy

Tell us how important innovation is to Democracy

Score. Our mission driven asset management company

Investments and provide some examples.

provides the first democracy focused financial product,

Innovation is foundational to our company and culture. We

leveraging the Economist’s Democracy Index. This allows our

have created the first ETF that is both market capitalization

investors to invest in democracy and support ideals such as

AND democracy weighted. It tilts a market capitalization

freedom of speech, free and fair elections and civil liberties.

portfolio away from authoritarian regimes and toward more

Unlike the alternative international equity index products, the

democratic ones. Our transparent and objective third-party

Democracy International Fund does not passively invest in

standard, the Economist’s Democracy Index, performs these

securities in authoritarian countries. Our customers can feel

tilts in a systematic fashion. This allows investors to better

good knowing they are supporting companies in democracies

align with their values of democracy, as well as providing

while receiving very similar returns to the benchmark. PAGE 053

Talk to us about Responsibility at Democracy Investments. We are a small firm, as such our biggest contribution to social responsibility comes from the values embedded in our investment strategy. Democracies have far less issues with the environment or individual freedoms, as well as genocide, war and ethnic repression than authoritarian nations. At the company level, we run a lean operation, with all partners working from home to avoid the cost and environmental impact of going to an office. We are a woman-owned and veteranowned business. What changes do you want to see investors make? We would like investors to be more conscious of the various externalities that come from passively investing in companies from authoritarian regimes. Interests like long term security, as well as environmental and human rights abuses are rarely factored into the equation. Our ETF seeks to remedy this by providing a transparent, objective and systematic method to address this problem. In short, we are hoping to start a movement that supports democracies. As we scale, the capital flows will lower the cost of capital for democracies to fuel their economic growth and will raise the cost of capital for authoritarians to slow their economic growth. This will help to solve the current investment patterns that are pumping capital into authoritarians to the benefit of their economies and making it look like they have a better system than democracies, when in our opinion, they do not. In your opinion, what makes a good leader? Our team of leaders flow seamlessly back and forth from leading to supporting, depending on the challenge and our expertise. This flexibility makes us all good leaders, especially during this fast-paced start-up phase. Our team admires the Stockdale mission-driven leadership principles and aspires to his level of selflessness and ability to motivate his people around a common mission. I personally am also a huge fan of Stan McChrystal’s “team of teams” concept and admire his ability to create a network that combines transparent communication with decentralized decision-making authority. Finally, a good leader exhibits empathy and brings contagious passion for the company’s mission. This is probably my strongest attribute. My former colleagues have praised the new energy I am bringing to our industry and my partners share the same enthusiasm for our mission to create a movement to support democracy. PAGE 054



Here are the social, education, work,

the US has ever seen (26.6% in 2030), ushering



in a dramatic national shift as this population

trends set to converge in the next decade,

begins to move into leadership positions,

transforming the US.

family roles, and suburban living."



- Lauren Martin-Taylor

Frost & Sullivan examines the intersections of

Principal Consultant at Frost & Sullivan.

social, education, work, political, economic, and urbanization trends set to come to the

"Gen Z will become the second-largest

forefront over the next decade in the USA.

demographic at 24.6%, driving extremely rapid developments in digital requirements as

Social trends will be the biggest drivers of

they age into secondary education and enter


the workplace."





millennials, the rise of Gen Z, growth of the elderly demographic, expanding Hispanic and

"Education is undergoing a revolution in

Asian populations, and income divides. While

terms of higher education and enterprise-

the COVID-19 pandemic negatively impacted

based education as companies focus on

the US gross domestic product (GDP) growth

adjusting to a more automated working

rate, it is set to remain positive throughout

environment. New technologies and tools,

the remainder of the decade.

greater personalization, and various formats, such as boot camps, will play a significant

"As the US marches into the next decade on

role. Also, Hispanics will reach 21.1% of the

the heels of COVID, the country is set to

population in 2030. The power of this rapidly

undergo dramatic transformations in the way

growing population will permeate through

Americans work and live. Social forces are set

educational institutions and workplaces and

to bring changes in the country, and

may also generate a leading Democratic or

Millennials will remain the largest age group

even a Republican presidential nominee."


As Benjamin Whorf says "Language shapes the way we think, and determines what we can think about." CEO and of smartBeemo - Michel Edery KeyCo-founder Mega Trends include: thought of leveraging the Spanish language for the good and bringing a ray of hope for the Latin Social: By 2030, one in five Americans will be more than 65 Americans. years old, driving changes in living solutions, leisure activities, healthcare. single making up 45% of In a worldand where EnglishAdditionally, is in a class of itswomen, own, there are people whofemales, are still a hardinfluence time and drive working will having wield significant understanding the language, and in turn, it acts as spending power in the industries that cater to them. the major barrier in their learning process. Education: COVID-19, the pupil cliff, job automation, and emerging technologies are driving a new era in education that is more practical, personalized, and ongoing. Today, only 29% of students and teachers agree that content is personalized. A significant shift toward personalized learning could result in an 11% increase in the high school graduation rate by 2030 and an additional 550,000 college degrees attained. Future of Work: The US labor force is expected to increase to 173 million workers by 2030, but the participation rate is expected to drop slightly to 64.9%. The jump in workers who began telecommuting during the COVID-19 pandemic is expected to have lasting elevated effects, with about 40% of workers doing some or all of their primary job from home in 2030. Politics: Today's political polarization may lead to diverse possibilities that could include further extremism and negative consequences or a return to moderation. Advances in technology that support remote or mobile ballot casting could shift voting patterns. Urbanization: The United States will have five mega regions,

"Social forces are set to bring changes in the country, and Millennials will remain the largest age group the US has ever seen (26.6% in 2030), ushering in a dramatic national shift as this population begins to move into leadership positions, family roles, and suburban living."

dominated by the New York mega region with 21.6 million citizens. The Los Angeles mega region will have 14 million citizens. The economic power of these regions is greater than that of France or the United Kingdom. The suburbs are expected to comprise 57% of the population, increasing by 7.9% between 2020 and 2030. Alternately, the percent of citizens living in rural regions is expected to shrink to 12%. Economics: Economic policies such as the CARES Act combined with recent tax reductions will put the United States in a challenging economic situation, particularly if faced with future crises such as a recession or another pandemic. California, Texas, New York, and Florida are projected to have the largest state economies in 2030, while Utah, North Dakota, Washington, and Nevada will grow the fastest.

"Hispanics will reach 21.1% of the population in 2030. The power of this growing population will permeate educational institutions and workplaces and may generate a leading Democratic or Republican presidential nominee."

PAGE 057


MANUFACTURING IN VERMONT Vermont’s manufacturing industry is poised for success, with more than 1,100 manufacturing firms and a new generation of market leaders driving innovation in this sector, accounting for over 9% of state GDP.


Manufacturing is a crucial part of Vermont’s economy.


Vermont has a long history as a precision manufacturing hub, reaching all the way back to the Industrial Revolution. As manufacturers followed the rivers upstream in search of water power, the machine tool industry flourished in towns like Springfield, once known as ‘Precision Valley.’ The tradition continues today as Vermont manufacturers use the most modern techniques and equipment to produce high-value-added items in the precision machining, plastics, composites, semiconductor, and medical device segments, to name just a few.

PAGE 058

Manufactured goods exported by Vermont companies made up almost 71% of all Vermont exports or about $2.69 billion in total value in 2017. Every dollar produced in manufactured goods generates an estimated $1.82 of additional economic activity — the highest of all Vermont economic sectors. Vermont is the regional leader for job concentration in the semi-conductor and complex electronics industry subsector. Advanced manufacturing is an important part of the employment landscape, with 25% of the total manufacturing workforce in half of all Vermont counties


employed in advanced sectors. Workforce training is a priority, from high-quality statewide technical centers to Vermont Technical College’s advanced manufacturing lab. Interested in the manufacturing industry but don’t know


where to start? Visit:

Vermont is also growing a new generation of manufacturers, from hubs for nationwide companies such as GE Aviation and GlobalFoundries, to burgeoning homegrown companies like Chroma Technologies, BioTek Instruments, and Vermont Precision Tools. Traditional manufacturers are also reinventing themselves. Darn Tough Vermont, for example, has invested millions in a state of the art mill in Northfield, Vermont to produce its legendary “Darn Tough” socks that are sold worldwide and by EMS, REI, and other top outdoor gear retailers.

Manufacturers employ 9.5% of all Vermont workers, with every job supporting an additional 1.6 jobs.

PAGE 059



PAGE 060


"CLPS leverages its expertise in the financial industry with globally competitive IT services to achieve and exceed exceptional client satisfaction."

Mr. Raymond Ming Hui Lin is the chief executive officer and

revenues increased by $24.5 million, or 37.7%, to $89.4 million

director of CLPS. Mr. Lin joined CLPS in February 2009 as CEO.

from $64.9 million in the prior year period. The net income

From January 2008 to January 2009, Mr. Lin was business

increased by $6.5 million to $3.1 million from a net loss of $3.4

consultant of VanceInfo, a Beijing-based IT solutions and

million in the prior year period.

software development company. Prior to VanceInfo's acquisition of A-IT Software (Shanghai) Co. Ltd., Mr. Lin acted

What about client partnerships?

as general manager from April 2002 to December 2007.

The IT services industry, particularly CLPS has not been greatly affected by the pandemic. In fact, CLPS even gained

Mr. Lin is an IT outsourcing service veteran with a deep

more IT services demands from its existing and new clients in

understanding of IT talent acquisition, training, development

the financial and IT sectors during this period.

and service delivery. He has developed and pioneered the first

We extended partnership with Yonyou, a leading cloud

training programs for mainframe and VisionPLUS (a credit

services provider in China, to promote enterprise cloud-

card processing solution) in China, which has made CLPS one

based products and services to the overseas market.

of the largest mainframe resource powerhouses and the

We signed a strategic cooperation framework agreement

VisionPLUS project team in Greater China. In 2015, Mr. Lin


became the MSE senior advisor in Fudan University, Shanghai.

commercial financial software and solutions in the






Southeast Asian market. Share with us the performance of CLPS over the last year.

We signed a strategic cooperation with Minshang Creative

In 2020, we celebrated the 15th anniversary of CLPS. In 15

Technology Holdings Limited to jointly develop a next

years, CLPS has continuously provided globally competitive IT

generation loan trading software and to explore the

services, and rose from a start-up into becoming a well-

global financial technology services market.

known company in the industry highlighted by its successful

We launched an Internet of Things (“IoT”) project, in

listing on the NASDAQ market in the US. CLPS entered into a

cooperation with a domestic partner in Japan. The

securities purchase agreement on February 28, 2021 with

project scope includes the design of the schematics and

accredited investors to purchase approximately $16.0 million

the construction of IoT architecture of an intelligent

worth of its common stock and warrants in a registered direct

monitoring system for vehicles.

offering priced at-the-market under Nasdaq rules.

We signed a vendor agreement with a well-known U.S. digital payment platform to provide IT services, including

In the first half of fiscal 2021 (ended December 31, 2020),

data analysis and payment risk management for their

revenues of CLPS increased by $15.7 million, or 37.0%, to

international business.

$58.3 million from $42.6 million in the prior year period. Our

We signed a Master Services Agreement with a large U.S.

net income increased by $2.6 million, or 114.9%, to $4.9

e-commerce platform. CLPS will provide IT services,

million in the first half of fiscal 2021 from $2.3 million in the

including big data management for the Client's cross-

prior year period. For the year ended June 30, 2020, CLPS's

border e-commerce system. PAGE 061

"We have an excellent and large pool of IT talents (3,300 employees) with multilingual capabilities, professional skills in global banks, wealthmanagement, e-commerce, automotive industry service areas, with better international project delivery compared with our competitors."

PAGE 062

We undertook the big data project for a leading Chinese state-owned automotive company. The project aims to integrate big data technology on the Client's vehicle intelligent manufacturing and R&D systems. CLPS won the IT services provider bid for a wellknown bank card processing services company in China. CLPS, through our Shanghai subsidiary, and the Client have signed the Procurement of IT Services Provider Agreement. Both parties have agreed to cooperate in the development, operation, maintenance, and testing of the bank card issuance core system and peripheral valueadded products, as well as in providing consulting and data analysis services. Share some insights into recent M&A activity. CLPS has formed a joint venture with Columbus Century Development Co., Pte. Ltd. ("Columbus"), a blockchain technology solutions provider. CLPS also acquired the remaining 20% ownership stake in Ridik Pte. Ltd. ("Ridik"), a Singapore-based IT services company in which CLPS initially acquired 80% equity in September 2019. As a result, Ridik is now a wholly owned subsidiary of CLPS. We entered into strategic investment, through our wholly owned subsidiary, ChinaLink Professional Services Co. Ltd., in Shanghai Shier Information Technology Co., Ltd. (SSIT), an ecommerce services provider. CLPS has indirectly taken 35% ownership stake in SSIT as part of the Company’s growth strategy to diversify its business model. And lastly, CLPS has entered into strategic investment





Software Technology Co., Ltd. (“HQZC”), an IT services and solutions provider. CLPS invested RMB 1 million and has taken 10% ownership stake in HQZC

Talk to us about CLPS's global presence and expansion.

through its wholly owned subsidiary, ChinaLink

The Company maintains 19 delivery and/or research & development

Professional Services Co., Ltd.

centers to serve different customers in various geographic locations. Mainland China centers are located in Shanghai, Beijing, Dalian,

What are some of the recent R&D highlights?

Tianjin, Baoding, Xi'an, Chengdu, Guangzhou, Shenzhen, Hangzhou,

CLPS has updated a more reliable, and highly

and Hainan. The remaining eight global centers are located in Hong

competitive robotic process automation (RPA)

Kong SAR, USA, UK, Japan, Singapore, Malaysia, Australia, and India.

solutions successfully delivered to clients. We also

CLPS is also further implementing its global expansion strategy,

recently announced an upgraded digital marketing

particularly in the Asia Pacific region. Its expansion pipeline includes

solution with technology-powered and data-driven

the establishment of a subsidiary in the Philippines, boosting the


business in Southeast Asia, and pursuing overseas acquisitions. PAGE 063

"OUR APPROACH TO CORPORATE SOCIAL transformative RESPONSIBILITY ISservices TO MAKE to THIS "CLPS is committed to providing TECHNOLOGY AVAILABLE, AND AFFORDABLE FOR ALL." more potential clientsACCESSIBLE, through continuous upgrade and

optimization of its products and solutions."

Talk to us about talent creation and development at CLPS.

Tell us about the innovation culture at CLPS.

We constantly give priority to the development and

Due to the growing demand for digital and intelligent

cultivation of IT talents to meet the needs for financial IT

transformation across industries, CLPS proactively invests in

services and solutions of our global clients.

technological innovation to further enrich its industry

We established the Cooperative Education on Information

expertise so as to build a network of client base and

Technology Program in partnership with Hong Kong

partnerships. CLPS is committed to providing transformative

Multimedia Design Association, a non-profit organization

services to more potential clients through continuous

in Hong Kong. The Coop Program aims to develop the

upgrade and optimization of its products and solutions.

next generation of young talents to be fully equipped in

CLPS Innovation Lab has been dedicated to the research

their future career in the financial technology industry.

and application of innovative technologies, including

We signed a memorandum of understanding with the

distributed application systems, cloud computing, micro

Technological and Higher Education Institute of Hong

services, open API, robotic process automation, and big

Kong ("THEi") to boost its degree program in information

data, among other technologies. It focuses on continuous


scientific and technological innovation to provide clients

We have kicked off the second year of our Global Fintech

with more comprehensive and efficient IT services.

Internship Program (GFIP) a customized training program

We implemented new and advanced technologies such as

that aims to address the uneven talent supply distribution

RPA and big data into our internal human resources,

which puts emphasis on employing seasoned talent. But

financial, and operational management systems, which

through GFIP, CLPS has balanced the talent supply chain

significantly improved the Company’s overall operation.

by introducing fresh talents with up-to-date knowledge

We delivered RPA and big data solutions to clients to

and skills in the fintech industry.

improve operational efficiency with more accurate

CLPS was officially selected as one of the strategic

transaction results and reduced labor costs and support

partners of the Young Talent for Innovation of Shanghai

their digital transformation.

Zhangjiang Institute for Innovation (SZII) during the 2nd

We keep advancing our digital transformation and

Yangtze River Delta Region “Young Talent Innovation”

innovation initiatives. Recently, we formed a blockchain

forum and “Science and Innovation Momentum” summit.

JV to develop and upgrade blockchain-based digital asset

CLPS will jointly cooperate with SZII in developing young

solutions for financial institutions.

talents and in promoting fintech innovation in the Yangtze River Delta region.

What advantages ensures CLPS stands out in the market?

CLPS has also kicked off its internship training program

We created and developed a particular market niche by

for the class of 2021 across China. As China has largely

providing turn-key financial solutions. CLPS leverages its

controlled the spread of COVID-19, the internship training

expertise in the financial industry with globally competitive IT

program of CLPS has officially begun as scheduled last

services to achieve and exceed client satisfaction. We have an

August 2020 across China including in Shanghai, Dalian,

excellent and large pool of IT talents (3,300 employees) with

and Guangzhou. The interns will be deployed in various

multi-lingual capabilities, professional skills in global banks,

industry client bases such as in banking and financial

wealth management, e-commerce, automotive industry

institutions, giving them the opportunity to work in actual

service areas, outstanding with better international project

project development and implementation.

delivery compared with our competitors.

PAGE 064

CLPS guarantees to continue helping the vulnerable groups as an act of giving back to society, ensure that children with special needs and the elderly in the nursing homes can get help as much as possible. During the COVID-19 outbreak, CLPS demonstrated its social responsibility and enhanced its level of support for services provided to its clients in the healthcare industry. Some of CLPS staff were relentlessly working at the height of the outbreak due to the nature of their work. What improvements do you desire to see in the Fintech industry and how are you contributing to realising them? Technology is changing our lives. Some new trends in the We also have a highly experienced management team that

financial industry such as digital risk control, digital currency

maintains operational progress and innovation. In addition,

and intelligent investment are all inevitable stages in the

we established an ecosystem of enduring client relationship

process of financial digitalization. Various industries are being

and employee loyalty through the core engines of our Talent

changed by more new technologies and are beginning to

Creation Program (TCP) and Talent Development Program

show more digital character. Our goal is to integrate our

(TDP) that are integral parts of our supply chain which

existing capability and project implementation experience

supports our service lines. CLPS has been receiving positive

with cutting-edge technology to innovate products, services

feedback and commendation from its clients with the quality services we offer. Finally, CLPS has been aggressive in its efforts in advancing its business presence in the overseas markets. It is extending its presence and client base internationally, including blue chip financial institutions to meet the strong demand for IT services.

sustainability at CLPS. the



solutions suited for our client needs, and create a stable competitive landscape for CLPS. In your opinion, what makes a good leader?



patience to achieve his/her goals, have a long-term vision and never change direction easily just because of temporary setbacks or obstacles. Only in this way can he/she

Here are a few examples of CSR practices at CLPS: earned

innovations in the fintech industry, develop products and

Perseverance: A leader should possess firm confidence and

Talk to us about the importance of good citizenship and


and solutions. We hope to produce and contribute more


accumulate and open up vast opportunities. Adapt to change: Have a keen sense of industry trends and

environmental management system, awarded by the

future development, know how to take advantage of the

International Organization for Standardization (ISO).

situation and adapt flexibly to the situation on the way to the

CLPS does not use any form of gender or ethnic quotas to

goal. There may be some conflicts between adapting to

hire its employees. CLPS has been working actively to

change and perseverance, but as a leader, he/she should

create an even distribution of both men and women and

maintain a balance between the two.

an increasing diversity in the workplace. 40% of our

Lifelong learner: A person's power is limited, but a leader

human capital is comprised of women.

should have the ability to surpass himself. This requires a

CLPS’s adherence to “respect for talent” as the foothold

leader to be a learner, constantly recognize and improve on

of sustainable growth and education system enables

his/her own shortcomings, gather the strength of all to build a

active development of strategic cooperation with

perfect team, and achieve success together.

hundreds of domestic colleges and universities.

Kindness: Treating employees, customers and everyone

CLPS adheres with the principles of responsibility and

around you with kindness.

gratitude. Charity works and public welfare activities have always been in the culture of CLPS. PAGE 065


Ping An Insurance Group of China, Ltd. is a world-leading

team to reap the highest first-year commission for four years

technology-powered retail financial services group. With

from 2016 to 2019. She also developed over 100 members of

over 220 million retail customers and 611 million internet

the Million Dollar Round Table, an independent association of

users, Ping An is one of the largest financial services

the world's leading life insurance and financial service

companies in the world. CEO Jessica Tan shares some

professionals, and helped her team become the best agent

insight into the role of women at Ping An.

team at Ping An Life.

Ping An is inclusive. This culture of equality, openness, and

Ping An's support of women's financial independence extends

inclusiveness influences everyone at Ping An, allowing us to

into the community. In 2020, Ping An and the China Women's

accept different nationalities, races, religions, beliefs, ways of

Development Foundation jointly launched the Mother's

thinking, and of course, genders.

Needlework charity program in Sichuan Province. The project was to recycle old clothes by embellishing them with Yi ethnic

At Ping An, 48.4% of employees across the Group are women,

clothing patterns, a valuable part of China's intangible

and at Ping An Life, 76.4% of senior business directors are

cultural heritage, and invited the local Yi women to make and

women. About 75% of those female senior business directors

sell exquisite handicrafts. More than 80 women participated,

were recruited through Ping An Life's Talent Program, which

and their per capita income increased from RMB3,200 per

aims to attract educated, high potential young working

year to more than RMB10,000 per year.

people into the insurance industry. Some of these women came from state-owned enterprises, and some were teachers,

In May 2021, Ping An announced it was introducing the

doctors and housewives. One former English teacher led her

Mother's Needlework program to Cambodia. Ping An will

PAGE 066

"Ping An is inclusive. This culture of equality, openness, and inclusiveness influences everyone in Ping An, allowing us to accept different nationalities, races, religions, beliefs, ways of thinking, and of course, genders."

support technical training and production of handicrafts to promote local women's employment and the economic and social development of their communities. Peter Ma, Ping An Group founder and Chairman, believes in the importance of investing in people. He believes that if we want to have the best and the most stable team in the market while maintaining our competitiveness, we need to ensure the growth of employment and remuneration systems along with the growth of employees." Ping An complies with the spirit of the conventions and recommendations of the International Labor Organization and other agreements in the countries where Ping An operates. It has Employee Rights and Welfare Policies to protect the rights and interests of employees, equal pay for equal work, and prohibits all forms of discrimination in recruitment, on-boarding, training, promotion and rewards. Ping An focuses on two over-arching domains of activity, "pan financial assets" and "pan health care", covering the provision of financial and health care services through our integrated financial services platform and our ecosystems; in financial services, health care, auto services and smart city services. Our "finance + technology" and "finance + ecosystem" transformation strategies aim to provide customers and internet users with innovative and simple products and services using technology. Ping An is committed to upholding the highest standards of corporate reporting and corporate governance. The Group is listed on the stock exchanges in Hong Kong and Shanghai. Ping An ranked 6th in the Forbes Global 2000 list in 2021 and ranked 21st in the Fortune Global 500 list in 2020. Ping An also ranked 49th in the 2021 WPP Kantar Millward Brown BrandZTM Top 100 Most Valuable Global Brands list. For more information, please visit PAGE 067




Dr. Bill Liu is the Founder, Chairman and CEO of Royole

leap over rigid flat and curved displays. One application of

Corporation, a pioneer and global leader in the flexible

Royole’s flexible technology led to the creation and launch of

technology industry. Royole has developed a series of

the FlexPai in 2018, the world’s first foldable smartphone with

innovative technologies and products for next-generation

flexible display brought to market, representing a significant

technologies, including super-thin fully flexible displays,

milestone in the evolution of the mobile phone industry. Most

fully flexible sensors, and the world’s first commercial

recently, Royole introduced the world’s first micro-LED based

foldable screen smartphone, FlexPai, brought to market.

stretchable display technology compatible with industrial manufacturing processes, demonstrating Royole’s continued

Dr. Liu founded Royole with two friends from Stanford in 2012

leadership as a pioneer in flexible electronics.

with the mission to transform the way people experience and interact with the world. Royole introduced the world's

Royole achieved multi-billion dollars market valuation in just

thinnest 0.01 mm fully flexible display in 2014. In 2018, Royole

four years, making it one of the fastest growing tech startups.

commenced the volume production of fully flexible displays

As the company Founder, Dr. Liu was selected to Fortune’s

from its $1.7B production campus in Shenzhen, which marked

2019 40 Under 40, 35 Innovators Under 35 by MIT Technology

a new era in display technology, representing a generational

Review in 2017, Young Global Leader by the World Economic

PAGE 068

Forum in 2017 and Top 10 Most Innovative Entrepreneurs in the US and China by Forbes in 2015, amongst several other prestigious awards. Prior to founding Royole, Dr. Liu worked at IBM Corporation in New York from 2009 to 2012. He received a Ph.D. degree in Electrical Engineering from Stanford University in 2009, and B.S./M.S. degrees with honors in Electronic Engineering from Tsinghua University in 2004/2006. He was a recipient of both First Prizes for National Olympiad of Physics and Chemistry in 1999. Over the past year there have been a number of major innovations by Royole, please highlight some of them. We have accomplished a number of achievements in the past 12 months, most notably including: In September 2020, Royole launched the FlexPai 2, the second generation of the world’s first commercial foldable smartphone. FlexPai 2 was designed to provide the best user experience possible from a smartphone. Our 3rd generation Cicada Wing fully flexible display is a demonstration of Royole's prowess in flexible technology, providing unprecedented performance without sacrificing reliability. Leveraging the world’s thinnest full-color fully flexible display technology (0.01mm thickness), the Cicada Wing delivers stunning visuals while maintaining extreme flexibility and durability, lasting more than 1.8M bends in certified display folding reliability tests. Our proprietary optimization model optimizes for surface smoothness, eliminating layer peeling, and reducing signs of creases and cracks. The 3rd generation Cicada Wing also produces industry leading performance in color gamut, contrast and response time, providing 1.3x color gamut and 500x contrast compared to high-end LCD displays, as well as 1.2x faster response time compared to the 2nd generation Cicada Wing. Core to this technology is Royole's proprietary ULT-

FlexPai 2’s proprietary super seamless & step-less 3S™ hinge allows for seamless design and gap-free folding. The hinge, constructed from aircraft-grade aluminum titanium alloy and liquid metal, is thin, light, wearresistant, and impact-resistant, with its precision hinge structure and accurate processing enabling better protection for the screen to withstand impact, while still allowing for 0 - 180° of adjustment. Cleverly integrated with the flexible display, the hinge provides seamless folding to facilitate one-hand use, making the phone easily fit in your pocket so that you can enjoy the big screen experience whenever, wherever. In October 2020, Royole launched the RoWrite 2, Royole’s award-winning smart writing pad that is capable of capturing notes and drawings on real paper and digitally simultaneously, winning iF Design and Good Design awards. In May 2021, Royole presented new research at SID’s Display Week demonstrating the world’s first micro-LED based stretchable display technology compatible with industrial manufacturing processes. This significant breakthrough will inspire a world of new form factors that require elastic qualities across a variety of industries

NSSP™ (Ultra Low Temperature Non-Silicon Semi-

including health and fitness, sports and fashion, and

conductor Process). Royole's ULT-NSSP™ technology

smart transportation.

entered into mass production in 2018 as the industry's

In June 2021, Royole launched RoKit, the world’s first

first for fully flexible displays, enabling simplified

open platform flexible electronics development kit,

production processes, superior bending reliability, and

inviting every industry to imagine and design with

higher yield at significantly lower costs and equipment

flexibility in mind, unfolding new possibilities for creators

investments in comparison to manufacturing processes

and accelerating the development of flexible solutions in

previously adopted for conventional display products.

all walks of life. PAGE 069


Please share some of the industry milestones that have

For enterprises, we want to be the partner of choice for

been achieved by Royole since its founding.


Innovation is in our DNA. Since founding Royole, we’ve

collaborations with more than 500 enterprises including

established ourselves as a pioneer and the global leader in

Airbus, Toyota, Louis Vuitton, Luzhou Laojiao, VERTU, Gree

flexible electronics, achieving numerous industry milestones

Electric, and SF Express, and we continue to push the

that have shaped the flexible electronics industry.

boundaries of what is possible with the exploration of new






In 2014, Royole developed the world's thinnest full color

applications for this technology across a broad set of

AMOLED fully flexible display (0.01mm), thinner than a


sheet of a paper. In 2018, Royole built the world’s first mass production

What initiatives are in place by Royole in regards to social

facility for fully flexible displays, accelerating the

citizenship in the communities it operates in?

development and adoption of flexible solutions.

Royole is committed to giving back to the community,

In 2018, Royole launched the world’s first commercial

leveraging our technology to make the world a better place.

foldable smartphone with flexible display, FlexPai

We are deeply involved in our communities, working locally in

representing a significant milestone in the evolution of

the markets in which we operate to visit elementary school

the mobile phone industry.

students and provide necessary devices for education,

In 2020, Royole launched the second generation of our

learning materials and stationery for the children to study



and learn. We’ve also held classes to introduce flexible

predecessor in every way to provide the best possible

electronics to students, promoting the study of STEM

experience from a smartphone.

(Science, Technology, Engineering, Medicine), playing games,

In 2021, Royole introduced the world’s first micro-LED

preparing meals together, and fostering a community

based stretchable display technology compatible with







industrial manufacturing processes, another significant development for the industry and signal of Royole’s leadership in flexible electronics. In June 2021, Royole launched RoKit, the world’s first open platform flexible electronics development kit,

Royole is a leader in the flexible electronics industry, how is it supporting the wider development of the industry? The fully flexible electronics industry is still in its early stages of development, needing continuous innovation to progress

encouraging all industries to explore the unique

and expand the ecosystem. Since its founding, Royole has

advantages of flexible technology.

been a key contributor to the global flexible electronics industry, leveraging our research-based approach to push the

What is Royole's core mission and how does the company position itself for enterprise partnerships? Our mission is to revolutionize the way people experience and

industry forward through positive contributions to the improvement of flexible electronic products and processes that further the long-term development of the market.

interact with the world. Our end-to-end proprietary flexible hardware, which includes the development of the world’s

What values must be present in a good leader?

thinnest fully flexible displays (0.01mm thickness) and fully

Integrity, creativity, and responsibility are essential values in

flexible sensors, allow us to deliver next-gen experiences to

a leader.

consumers via the FlexPai 2 foldable smartphone, RoWrite 2 smart writing pad, and other smart devices. PAGE 070

For more information:


"ELSE NUTRITION is a disruptor in its field that brings a first and exclusive ip protected alternative to aN $80b GLOBAL MARKET WITH NO REAL COMPETITION." HAMUTAL YITZHAK - ELSE CEO


THE TIME HAS ARRIVED TO FIX UNFAIR DATA ECONOMY - MIT Balancing an unfair data economy will be critical to ensure

Data is a novel resource requiring new tools to calculate

the 21st century economic model can hold, says MIT

its value, identify its participants and beneficiaries, and

Technology Review Insights.

allocate its fruits. Data has its own dynamics that call for a distinctive approach to tabulating its value. Its power is

A new report by MIT Technology Review Insights explores how

relational and cumulative, realized in the aggregate,

a growing number of voices—including economists, lawyers,

which makes the "data privacy" agenda an important but

and civil rights groups—are pushing for a new social contract

limited perspective. Data is the product of many

between the tech industry and citizens.

participants and users who are at times unwitting in their "data labor," and at other times not compensated fairly

The report, "Data fairness: A new social contact for the 21st









century economy," is produced in association with Omidyar

understanding unique properties and dynamics of data.

Network and draws on in-depth interviews with subject matter experts from universities and organizations including

Innovations to redress the imbalance of the data

Microsoft Research, World Bank, University College London,

economy range from top-down government interventions

University of Cambridge, and Yale University. The findings are

to bottom-up institutions, and networks led by civil

as follows:

society and social impact-oriented startups. There are no silver bullets. Regulatory change must be skilfully

The data economy has become increasingly unequal,

designed to avoid unforeseen consequences. Data

dominated by a small number of tech companies. It fails

stewardship institutions and organizations need to reach

to deliver the full possibility of societal gains. A diverse

financial sustainability without compromising their

community of critics believe the data economy is

mission and independence. There is a need for more

increasingly unfair. Citizens, non-commercial actors, and

evidence on the relative effectiveness of different models

governments are key contributors to the data ecosystem,

for solving specific problems. Overall, a broad community

yet they are not full partners in developing the data

of perspectives should be included in any efforts to

economy nor in sharing its profits.

rebalance the digital economy.

PAGE 072

"There are no quick fixes when it comes to building a fairer data economy. But establishing new systems and structures will be critical for the 4th industrial revolution and the massive changes that will bring." - Francesca Fanshawe, Editor

"There are no quick fixes when it comes to building a fairer data economy. But establishing new systems and structures will be critical for the fourth industrial revolution and the massive changes that will bring," says Francesca Fanshawe, editor of the report. "Drawing on real-life experiments can help society develop new models that ensure all parties benefit from the gathering, usage, and distribution of data." "We know today's data economy is unfair. Omidyar Network has begun to reimagine the data economy, reorient it toward better societal outcomes, and establish real equity for all stakeholders. With appropriate safeguards, data can help solve some of humanity's biggest challenges, and we encourage others to join us in this bold pursuit," said Sushant Kumar, a principal of responsible technology at Omidyar Network. MIT Technology Review Insights is the custom publishing division of MIT Technology Review, the world's longestrunning technology magazine, backed by the world's foremost technology institution—producing live events and research on the leading technology and business challenges of the day. Insights conducts qualitative and quantitative research and analysis in the US and abroad and publishes a wide







infographics, videos, and podcasts. And through its growing MIT







unparalleled access to senior-level executives, innovators, and thought leaders worldwide for surveys and in-depth interviews. Omidyar Network is a social change venture that reimagines critical systems to build a more inclusive, equitable, and resilient society. We invest in new models and policies to ensure individuals have the social, economic, and democratic power to thrive. PAGE 073




Radha currently serves as the Executive Chairperson with Flutura Decision Sciences & Analytics; an Industrial AI start up that impacts Yield, Uptime and Sustainability outcomes for large scale industrial facilities. She is also engaged as an External Advisor to Bain & Company, consulting with firms in the Private equity and Technology space working on Strategy, Market acceleration by crafting the right offerings and go-to-market, Value creation








transformation. Radha serves on the board as an Independent Director in two public firms, Zensar Technologies in the Information Technology industry and in BATA India, the iconic brand company. Radha has had the great opportunity to work for the global Big Tech companies IBM and Microsoft during her career, as well as for a nascent start-up Mindtree that phenomenally scaled globally to over a Billion dollars. Till

Radha is an ardent believer in building and nurturing high performance teams, driving towards a transformational vision. She is excited about carving business opportunities with leading edge Digital, AI and Cloud technologies in the ever-changing tech world. Radha is also a certified executive coach. She has been engaged in preparing and mentoring people to sharpen their innate potential. She has helped them to deal with change and succeed as professionals, and leaders to drive their firms to market leadership. Her passion for building businesses along with serving customers also led to her being featured in

2019, Radha was leading Digital and Services in Microsoft

the “Top Women in Technology” list for Dataquest Magazine.

India. As a member of the India Leadership team, she was

She was recognized as one of the most influential Artificial

driving the transformation; adoption for customers to the

Intelligence leaders by Analytics India Magazine ‘Women in AI

Cloud and Digital world.

leadership 2021’.

For a large part of her career, she was a key member of the

The Intrinsic passion to conceptualize, build and scale



businesses in the transformative and ever-changing world has

conceptualized, built, and scaled the “Digital business” for

kept her going strong for three decades in the industry. She

Mindtree in the early years, when “Digital” in the industry was

has been working towards inspiring and motivating women to

still a fuzzy term. She was instrumental in establishing

carve their identity in the Technology Industry, sustain in the

Mindtree as a significant partner for Global clients to “Make

workforce and strive to take leadership positions. She brings

Digital Real” for their businesses. This business became one of

an authentic, infectious energy, and a fiercely passionate and

the signature strengths of Mindtree contributing to over 40%

inspirational leadership style. She is a natural when it comes

of Mindtree and growing at 2X the pace of the company.

to bringing out the best in the people around her.

PAGE 074






Tell us about some of the key successes that have been achieved under your leadership in the last 12 months. Flutura, as a start-up in a nuanced and deep area of impacting operational excellence in the industrial world, has many challenges. The Industrial engineers are deeply entrenched in their domain in the Industrial world with years of experience and intuition backing them. They are not the easy ones to surrender to a transformation that relies on the completely new-age world of Data Science prescribing or predicting what is going to happen on the operations floor. Understanding this reality, we at Flutura invented our Data Science product “Cerebra” with the sole purpose of delivering measurable impactful outcomes. The industrial engineers

"Whilst AI and ML technologies bring great value and impact, there are practical realities to solve. There are several tectonic shifts happening simultaneously around the world affecting every single industry on the planet."

needed a proven product; hence we took our best Talent and effort to build a ruggedized product. We got on to our team, mechanical, chemical, and industrial engineers of varied experiences to ensure we were not just another technology

few steps towards enabling companies towards sustainable

company, but a fusion or confluence of technology and

circular economies. We are seeing a lot of traction in this area

domain. That has been the heart of who we are and how we

where industry and nations as a whole commit to make the

are differentiated. Designing the product for the right impact

world livable for our future generations. My role has also been

with extreme reliability and scalability to meet the global

in the last year to keep the morale of our teams and leaders

spread of our clients was crucial. In the last twelve months,

vibrant, amidst the personal challenges - the agony of losing

the pandemic which is a grave reality for the world, brought

many of our friends and family. A great deal of compassion

tremendous challenges for us and the industries we serve.

and accepting each other has evolved across as empathy

There was a silver lining because industries across the world

takes center stage in the corporate world, which to me is a

have been hard pressed to pay attention to transforming

much-needed gift the pandemic has indirectly brought to the

operations. Flutura is blessed with a deeply talented team,

human species.

dedicated, and focused to rise to the challenges of our customers, we moved with agility to re-orient ourselves.

Talk to us about innovation at Flutura. The quintessential purpose of a start-up is to bring innovation

Customers in the Industrial sector had to swiftly think of

or an innovative way to serve the customers’ need. Whilst AI

tightening operations, maximizing yield while powering on

and ML technologies bring great value and impact, there are

the most requisite heavy equipment and being agile to

practical realities to solve. There are several tectonic shifts

accommodate what the next day brings! Cerebra stepped in

happening simultaneously around the world affecting every

to easily guide them with insights and the digital assistants to

single industry on the planet. However, these industries are

make decisions effectively driven by data and the realities of

still challenged with a significant gap as far as availability of

the day. As a start-up, we had our initial pivot on the Energy

technologies which can help make real time decisions and

and Resources industry, but quickly realized the immense

even foresee potential disruptions to their overall operations.

value we were bringing to heavy engineering, process manufacturing and pharma industries. This has been a great

The complexity and dynamicity of the operations are mind

focus for us in the last twelve months with huge success.

boggling. The operations require technologies to help solve system level problems, most importantly empowering the

The pandemic also kindled in us and in the industry the need

industrial engineers who operate these plants on a day-to-day

for sustainable living. Hence, we put our thoughts along with

basis. These problems open a multitude of opportunities to

reputed industry experts and advisors on how to take the first

innovate and influence outcomes on a large scale. PAGE 075

"Before we christened the name for the company, we decided Trust and Transformation as the core guiding principles on which we would lay the foundation for the company."

At the core to solving these problems is to identify the

These trigger questions set us on a journey which has resulted

interplay of outcomes and causations at a system level. Data

in Flutura creating a new category in Industrial AI towards

hence takes center-stage to understand this complex

“Mimicking Thought” to aid Industrial engineers. This vision

interplay. We have also concluded that empowering industrial

inspired us to create the world’s first cognitive workbench

engineers is the only way to solve these higher order

with the largest portfolio of data driven engineering analysis

operational and business problems!

tools to help automate mundane data preparation tasks, smart data enrichment, advanced pattern discovery,

The biggest hurdle towards this is the vast linguistic barrier

automated inference, and narrative engines to help deploy

which exists between the Industrial and Data Science worlds.

and industrialize outcome centric digital assistants within

The industrial game changer for the world. We embarked on a

industrial facilities.

journey to demolish this barrier. We asked ourselves: What if we democratize Industrial AI where an electro-

From the perspective of your customers, what service

mechanical engineer with no knowledge of data science

values and advantages make Flutura stand out in the

can gain deeper understanding into their fast-paced



Before we christened the name for the company, we decided

What if we can reskill 100,000 electromechanical

Trust and Transformation as the core guiding principle on

engineers and address the human capital lacunae that

which we would lay the foundation for the company. Flutura’s

industries are going to experience in the next decade?

first investor was also a past customer of ours who used to

What if we can deliver impact in 3 days instead of 3

work for Unilever. We truly believe Trust is the highest form of


human motivation and brings out the very best of human

PAGE 076

"The essence of a good leader is to be Authentic, leading people with Trust and Empathy as the foundation to evolve a common Purpose, Vision, and the right Ambition."

values in people and drives us to bring transformation into the lives of the people we touch as a company. It defines our character and intent to deliver impactful outcomes with immense competence and thought leadership. This is what our customers and partners experience and have on ALL occasions unequivocally endorsed. Flutura has been trusted by marquee category leaders such as Shell, ABB, and TechnipFMC to name a few. Flutura has delivered over $300m USD to its customers helping them unlock the best performance from their industrial facilities. Our ambition is to be recognized as The Undisputed Leader in Industrial AI. Towards this we have set ourselves an ambitious vision to deliver 1 billion USD of business impact to our customers and empower 100,000 Industrial Engineers by 2024. Tell us about sustainability at Flutura. We believe a big area of impact, in a post pandemic world and towards addressing climate change challenges, is that of human capital development. The adoption of advanced technologies would further expedite the addressing of several challenges in front of us. Hence human capital development to empower and ensure a smooth transition towards a new normal will see increased thrust. Flutura is contributing to this via facilitating skill development programs in partnership with universities and other partners. Every year Flutura through its Knowledge Wave Initiative provides opportunities to hundreds of students to work on real life projects and help gain exposure on some of the advanced technological areas. We have also included this objective in our vision statement to empower 100,000 industrial engineers by 2024. Flutura also contributes to programs embarked upon by the Science for Society Forum. Flutura is also investing in repurposing some of its core technology to address Net Zero initiatives specifically to address Scope 1 and Scope 2 emissions. PAGE 077

What improvements do you desire to see in your industry

What makes a good leader?

and how are you contributing to realizing them?

The essence of a good leader is to be authentic, leading

Our industry is at a cusp of deploying artificial intelligence

people with trust and empathy as the foundation to evolve a

technologies in several traditional sectors. There are several

common purpose, vision, and the right ambition. My

start-ups and small and medium business enterprises which

experiences have instilled in me the belief that as a leader you

have invented cutting edge technologies which can be

seed the imagination that propels the vision, instil courage,

adopted by some of these large players in several industrial

and bring out the best in the teams to achieve the impossible.

sectors. A key challenge for start-ups especially in the

As a leader, creating the right culture or as Prof. Sumatra

Industrial sector is availability of good labs and R&D facilities

Ghosal said, the right “Smell of the place” is truly critical and

(which are capital intensive but are available with large

the underlying aspect of achievement. The sense of purpose

corporations) to test their innovations to achieve product

and the feel of belongingness that the leader creates decides

market fit in a short period of time. We hope to see some of

how people and teams feel not just motivated to achieve the

these large corporations providing test facilities to encourage

impossible but are also genuinely happy doing what they do.

some of these new age inventions or even including supporting start-ups as part of their CSR initiatives. Another challenge which many companies and start-ups have is in terms of access to global markets in a short period of time especially when start-ups have limited resources at early stages of growth. Reverse globalization mindsets in several countries







Formalizing the ecosystem needed for early-stage companies worldwide would be of immense benefit given that the sustenance of the global economy would only be possible if a

The great debates of work-life balance or is work an integral part of our lives is driven by the culture of openness, authenticity, and the freedom to imagine, act, experiment and learn. The patient, non-judgmental relationship of trust with executives to coach, mentor and help succeed creates followership. As a leader, I believe in challenging the statusquo. Being driven by results, laying super focus on flawless EXECUTION is key to any sustained success. A dream idea can bloom into an initial business success but scaling the business and bringing consistency is all about the rigor of Execution.

vibrant small and medium business enterprise segment thrives. PAGE 078

Find out more:

MYKONOS MORE THAN JUST A VACATION Welcome to Greece's most famous cosmopolitan island, a whitewashed paradise in the heart of the Cyclades. Set out on a journey to discover a fascinating world where glamour meets simplicity. On Mykonos celebrities, college students and families mingle together to celebrate the Greek summer. Whether you are an entertainment junkie out for a real good time, or a visitor who wishes to explore the island’s history and tradition, Mykonos will certainly meet your expectations. W W W . V I S I T G R E E C E . G R




Tim Moore is the former CEO of Green Growth Brands,

Share some insight into your background.

leading the company from its IPO through to January

I’m the former CEO of Green Growth Brands, leading the

2019, reaching a nearly billion dollar market cap. Prior to

company from its IPO through January 2019, reaching a nearly

that, Mr. Moore had a successful career in packaged goods

billion-dollar market cap. Prior to that, I had a successful

where he spent 18 years at Clorox, with the last eight

career in packaged goods, where I spent 18 years at Clorox,

serving as president. Before that, he spent seven years at

with the last eight serving as president. Before that, I spent

Brita as managing director of the North America

seven years at Brita as managing director of the North America

foodservice and retail businesses.

foodservice and retail businesses. I joined HAVN Life in 2020, and hope to use some of my insight from past leadership

Mr. Moore joined HAVN Life in 2020 and is now leveraging his

experience in the cannabis industry to create an effective path

past leadership experience in the cannabis industry to create

to success for the company.

an effective path to success for HAVN Life, whose mission is to use






Tell us about some of the recent successes at HAVN Life.

performance and help to define and standardize the future of

We’ve been lucky enough to have several successes at HAVN

modern medicine.

Life in the past twelve months, first by quickly acquiring a

PAGE 080

Section 56 Exemption from Health Canada to begin developing methods of standardized, quality-controlled analysis of therapeutic compounds found in mushrooms containing psilocybin. Since then, we’ve set up a fullyoperational growing and research facility in Jamaica and developed a new method for rapid psilocybin testing that enables us to precisely and accurately measure psilocybin content in under five minutes. We’re also producing

"By honoring ancient healing traditions and applying modern scientific methods, we are able to create products that serve customers in a wide variety of ways."

powdered psilocybin for use in clinical trials and psychedelicassisted therapies for our various partners. On the retail side of the company, HAVN Life acquired a production facility in Richmond B.C. this spring, and we’ve just had a successful launch of our first line of natural health products, which are now available through our e-commerce site, as well as brick and mortar locations such as Nesters Market and Choices Markets, with more partnerships in the works. It’s been a very busy and productive year for us, despite working through a global pandemic. Talk to us about the role of R&D at HAVN Life. As a company, HAVN Life is built around innovation. From the end-to-end research and extraction of psilocybin that we do at our lab in Jamaica, to our development of natural health products that feature high-quality extractions from functional mushrooms and plants, our company is pursuing a unique business model that is focused on finding new and innovative solutions to optimize human potential. What makes HAVN Life a special company? At HAVN Life, we believe in people and their potential. We envision a world where everyone is operating at peak mental performance, free from the stresses and imbalances that hold

Please describe your approach to leadership.

us back. We are on a mission to shift mental health paradigms

My decades of experience in consumer packaged goods and

through evidence-informed research that supports human

cannabis have obviously given me a great deal of insight into

performance and empowers our customers to achieve their

how to build a successful company. But with HAVN Life, our

full potential. On the retail side, that means continuing to

mission is much more personal for me. One of my sons was

develop high quality natural health products that can boost

badly injured in a car accident, and later became addicted to

immune function and support cognitive function. As more of

opioids as a result. His ability to access legal cannabis very

the population becomes curious about non-pharmaceutical,

likely saved his life, and that experience showed me just how

traditional medicine, there is a growing demand for natural,

ill-equipped our current mental health paradigms are for the

plant- and fungi-based compounds. By honoring ancient

challenges so many of us face. Coming out of these personal

healing traditions and applying modern scientific methods,

struggles, I have a newfound sense of purpose, which has

we are able to create products that serve customers in a wide

enabled me to inspire my team and work tirelessly to achieve

variety of ways.

our goals. PAGE 081

Tell us about CSR at HAVN Life. We are committed to Corporate Responsibility on many fronts. One of our key partnerships is with Heroic Hearts, an organization that provides psychedelic-assisted therapy to veterans suffering from PTSD and actively advocates for the decriminalization of psychedelic compounds. With chapters in the UK, US and now Canada, Heroic Hearts is leading the way for veterans to have access to alternative treatments. Having recently opened a growing facility in Jamaica, HAVN Life is working with the government of Jamaican in order to create employment by establishing a psychedelics industry in this country as our research and production





psilocybin to educational institutions who are conducting psychedelic-assisted clinical research. I’m also a board member and financial supporter of The Conservative Drug Policy Reform Group (CDPRG), a UK-based not-forprofit working to have psilocybin and other restricted compounds reclassified by the government and allow use for various indications where efficacy has been shown. Describe HAVN Life's role in your industry. HAVN Life is part of a global community taking an active role in formulations and research for therapies which have shown effectiveness in addressing mental health and performance. Mental health and wellness is top of mind, particularly as we emerge from a global pandemic






destabilizing for many. As consumer interest is shifting away from pharmaceuticals in favour of sustainably resourced compounds derived from fungi and plant medicines, HAVN Life is helping people connect to their potential and thrive. For more details: PAGE 082


Six months after surpassing their $100 Million total sales

keeping up with our demand and continue scaling Feniex as a

milestone, Feniex Industries Inc., an engineering and

whole." says Hamza Deyaf, Feniex Industries CEO.

manufacturing company of visual and acoustic warning devices for emergency vehicles is investing $10 Million with

By being the leader in innovation, Feniex is able to contribute

local Austin based manufacturers.

their rise to developing products, digital strategies, and purchasing methods that help adapt their industry into

In an economic environment where the world is seeing

business behaviors that mimic other booming markets. This

material cost and lead time increases like never before, Feniex

paired with this latest investment with local Austin based

is combating these global issues through empowering Austin

manufacturers is their action plan to enhance their customer

based manufacturers. The $10 Million investment is aimed to

experience overall. Feniex Industries provides American-

increase the speed of production in order to maintain

made vehicle warning devices for first responders worldwide

consistent delivery dates to dealers and continue to support

and continues to be the fastest growing business in the

Feniex's current and future growth. "We see how the global

vehicle warning market with over 100+ employees and 1,000+

materials increase is impacting our industry and we are

dealers in over 30 countries.

making this investment to stay ahead of the curve and be as proactive as possible. It's a critical move to make sure we are

PAGE 083



PAGE 084


"Nature’s Path has been a proudly organic company from the beginning. With a mission to always leave the earth better than we found it."

Ratana Stephens founded organic breakfast foods

Nature's Path Foods has been in the news recently

company Nature’s Path Foods with her husband Arran 35

regarding its CSR actions, please share some details.

years ago. As CEO and co-founder, she has grown the

Our annual Gardens for Good program expanded in 2021

company to become North America’s largest independent

to support 21 organic, community gardens across the US

certified organic breakfast and snack food company, while

and Canada with $5,000 grants. With a record-number of

remaining firmly committed to Nature’s Path mission of

applicants, we

leaving the earth better than they found it.

grants to help make organic food more accessible to all.

ended up awarding 22 gardens with

Nature’s Path also expanded the Eat Well Do Good Ratana remains at the center of every development within the

program in 2020, donating one million bowls of food to

company, which operates on the triple-bottom line of social

10 U.S. and Canadian food banks. In addition to the food

responsibility, environmental sustainability, and financial

donations, Nature’s Path also raised more than $335,000

viability, in that order. Since 2008, Ratana and Arran

for their food bank partners to aid in addressing food

personally, and additionally through Nature’s Path, have

insecurity, which hit record levels during the pandemic.

committed to donating almost $40 million to various

Nature’s Path also became the first Canadian company to

philanthropic and community service efforts.

make a 100% Fairtrade cocoa commitment through the Fairtrade Sourced Ingredient Program. Since 2012,

A dedicated student, Ratana studied psychology and Sanskrit

Nature’s Path has exclusively sourced 100% organic

at Arga University in India, where she also obtained an MA in

Fairtrade cacao and this will now be reflected across all

English literature. She went onto become a college lecturer,


before meeting her husband Arran and moving to Vancouver.

Nature’s Path also expanded its partnership with Loop when the global reuse platform launched in Canada.

As a role model for women in business, Ratana’s contribution

Loop allows customers to shop for their favorite products

to the successful growth of Nature’s Path has been recognized

in reusable, durable packaging in support of the circular

by the business community through a variety of awards,


including being named by the Vancouver Sun as one of 150 noteworthy British Columbians. Ratana has also been

How is Nature's Path Foods (as the North American

awarded the distinguished YWCA Women of Distinction Award

segment market leader) driving industry innovation?

for entrepreneurship and innovation, regarding her impact

Innovation is extremely important to the growth of Nature’s

on business and the eco-movement. In 2013 she was listed as

Path and it gives us the opportunity to create products that

one of Canada’s 100 most powerful women by the Women’s

meet the needs of our consumers. Nature’s Path typically

Executive Network. Most recently, she was honoured with an

releases 15-20 innovation products each year across all four

Influential Women in Business Award by Business in

brands. This past year, Nature’s Path introduced a line of


delicious Superfood Granolas and Oatmeal cups, chock full of PAGE 085

functional ingredients designed to contribute to optimal health, improve endurance, boost stamina, and sharpen mental focus. The Superfood line includes two granolas, Golden Turmeric and Smoothie Bowl, as well as two convenient, ready-to-eat oatmeal cups in Golden Turmeric and Cacao flavors. For our Love Crunch brand, Salted Caramel Pretzel Granola was launched last year. The new granola combines pretzels with dark chocolate chunks, crisp caramel puffs, and a sprinkling of Himalayan pink salt. Que Pasa ventured into the grain-free category by releasing our firstever grain free tortilla chips in sea salt, nacho, and squeeze of lime flavors. Made with cassava flour, Que Pasa Grain Free Chips are an inclusive option for those who prefer not to eat corn or who follow a paleo diet. Why do you believe your customers hold Nature's Path in high regard and remain loyal? Nature’s Path has been a proudly organic company from the beginning. With a mission to always leave the earth better than we found it, organic is front of mind for everything we do at Nature’s Path. Our customers value our strong stance on organic, non-GMO, and plant-based products. As we continue to grow as a company we have also begun to explore the benefits of regenerative organic agriculture, which goes even further beyond the rigorous standards of organic farming. Our customers see the value in our commitment to remain family owned and operated, which allows us to not only be nimble, but also to stay true to our organic roots. Giving back is a key pillar of your mission, tell us about this commitment and some initiatives over the years. At Nature’s Path, giving back is at the heart of what we do. Arran and I have donated more than 40 million dollars over the past 11 years. As previously mentioned, our Eat Well Do Good and Gardens for Good program help to make organic food more accessible in low-income communities. In 2020, we also increased our annual donation commitment from 1 million to 2.5 million to help support those struggling with food insecurity in North America. Through the Bite4Bite

support animal conservation efforts to help protect vulnerable and endangered species. In terms of sustainability initiatives, sustainability is at the core of everything we do at Nature’s Path. We follow the triple-bottom line of socially responsible, environmentally sustainable, and financially viable. Nature’s Path has a series of sustainability goals and targets that are part of our strategic and annual business planning process. Nature’s Path was the first North American cereal company to have our manufacturing facilities Zero Waste Certified. We are also committed to making all of our packaging reusable, recyclable, or compostable by 2025. Since 2008, we have supported 100% renewable energy for all of our operations and head office, and since our inception we have always used organic farming practices. All of these initiatives help to reduce our carbon impact. From a market leadership perspective, how is Nature's Path working to achieve wider change in the industry? We hope to see more CPG companies moving towards organic in the fight to combat climate change. The environmental benefits of organic farming practices are abundantly clear and we encourage our industry to do its part to help fight climate change. We are always willing to work with our partners to

program, for each Love Crunch product sold, the equivalent in

help them improve their sustainability initiatives and are

cash or food is donated to food banks in Canada the US. For

constantly reviewing our own internal processes to do our

EnviroKidz, we have an extensive give back program that

part to support people and planet.

helps to support animal conservation organizations. For each EnviroKidz product sold, a portion of the sale is donated to PAGE 086

For more information, please visit:



TORONTO Annual r&d spend



$1 Billion USD

40,000 Pros

14,000 Companies


DRIVING CLEAN TECHNOLOGY IN THE CANADIAN NATURAL GAS SECTOR WITH VENTURE CAPITAL John Adams is the President and CEO of NGIF Capital Corporation and Managing Partner, NGIF Cleantech Ventures. He was recently recognized by World Biz Magazine with our Top 100 CEOs in Innovation award. John Adams knows that the evolution of the energy system

Dedicated to creating a resilient cleantech eco-system by

will only be as effective as the cleantech innovation that

effectively and efficiently collaborating with stakeholders,

enables it, and he has devoted his career to accelerating that

Adams was working with a variety of players when he was

evolution. Driven by a deeply rooted passion for finance,

recruited by the Canadian Gas Association (CGA) in 2016 to

energy, and innovation for the last 30 years, Adams says he

expand the gas sector’s innovation agenda. There, with the

pursued opportunities to make an impact in the clean

financial support of CGA’s members, Adams helped create the

technology and startup world.

Natural Gas Innovation Fund (NGIF).

PAGE 088

For more than 150 years, Canadian gas utilities have been

Industry is pressing for accelerated change. Producers,

moving gaseous energy through underground infrastructure.

pipeline operators, and utilities know the important role they

Today, natural gas meets 35 per cent of Canada’s energy

play in reducing greenhouse gas emissions and supporting

needs – a share that is growing – and is the single largest

Canada’s environmental goals. From renewable gases such as

source of energy for Canada’s buildings industry sectors,

renewable natural gas and hydrogen, to natural gas

amongst others.

transportation, energy efficiency, methane management, carbon capture innovation and a host of other opportunities,

Canada’s energy landscape is evolving, and natural gas

the sector is committed to a future that leverages its

utilities are transforming to remain a vital and growing part of

infrastructure and drives innovation through investment.

the landscape. “Cleantech innovation is driving significant emissions NGIF Capital Corporation – an expansion of the original NGIF –

intensity improvements in the natural gas sector, including

is led by Adams. It is Canada’s first venture capital firm

lower greenhouse gas emissions. The demand for better

offering a hybrid investment and market-validation platform

environmental performance, while maintaining resiliency and

for cleantech startups, with solutions that enhance the

affordability, requires steady investments in innovation – and

environmental and economic performance for Canada’s

NGIF is designed to help.”

natural gas sector. A New Venture Capital Model “Technology







advancements in our industry, and NGIF provides a model for

In April 2021, NGIF Cleantech Ventures – a division of NGIF

sharing solutions. The natural gas sector has long been at the

Capital Corporation – launched with a first close of $35

forefront of the effort to reduce emissions. NGIF Capital

million. The Fund is designed to grow innovative clean

Corporation will further advance the kinds of technology and

technology companies into commercial-scale enterprises.

solutions needed for an even lower emission future,” says

The Fund’s investments are expected to include technologies


to reduce emissions and deliver other environmental benefits

“Technology innovation is the catalyst for rapid advancements in our industry, and NGIF provides a model for sharing solutions. The natural gas sector has long been at the forefront of the effort to reduce emissions. NGIF Capital Corporation will further advance the kinds of technology and solutions needed for an even lower emission future.”

PAGE 089

in natural gas production, transmission, distribution, storage, and end-use applications, and technologies to advance the production of renewable natural gas and hydrogen. NGIF Cleantech Ventures’ seven limited partners represent Canada’s natural gas value chain: ARC Resources Ltd., Canadian Utilities Limited (An ATCO Company), Birchcliff Energy Ltd., FortisBC Energy Inc., TC Energy Corporation, Tidewater Midstream and Infrastructure Ltd., and Tourmaline Oil Corp. “The Fund is uniquely focused to position Canada’s natural gas as the most competitive gas in the world, with the lowestemission profile. Our fund leverages the experience and expertise of our strategic gas investors to support our cleantech startups.” In July, NGIF Cleantech Ventures completed its second close, raising an additional $15 million from ARC Resources, Tidewater Midstream, and Tourmaline Oil. “We appreciate the second boost of confidence from these three original investors. Our Fund continues to gain traction in the venture capital space.” NGIF Cleantech Ventures has a solid and integrated approach and methodology for financial, technical, and legal due diligence stages within a venture capital structure. It has cultivated a network of energy cleantech-focused accelerators throughout the globe to gain visibility to new opportunities and ideas. But NGIF is more than just an investor. It is a company builder. NGIF Cleantech Ventures provides portfolio companies with unparalleled access to potential end-use customers, industry partnerships, and operational support through its team and limited partners – many of whom represent potential market uptake given their end-use access. Its portfolio acceleration model allows it to assist companies with its own internal expertise. “Growing companies generate higher returns for our investors – and we are always focused on helping the companies grow.” PAGE 090

“The current venture capital market remains very strong, and our pipeline of high-quality investment opportunities continues to grow. In this environment, our team has been moving quickly to implement our investment strategy and assemble the core building block companies of our portfolio." “Our fund will leverage the experience and expertise of our strategic gas partners to support our cleantech startups. NGIF Cleantech Ventures remains open to new strategic and institutional investors until it reaches $100 million.”

Also in July, NGIF Cleantech Ventures announced its inaugural

Accelerating Cleantech Innovation and Customer Creation

investment in ThermoLift’s flagship fuel-flexible natural gas and hydrogen-enabled heat pump. The device (TC3) can meet

NGIF Capital Corporation is committed to accelerating

three energy needs – water heating, space heating, and air

cleantech innovation in natural gas, cutting new ground in

conditioning – from a single unit. TC3 can provide up to a 50%

Canada’s energy marketplace. NGIF Cleantech Ventures is the

reduction in HVAC cost of ownership, while providing a drastic

equity piece of that effort, but there are two other divisions as

reduction in end-use energy consumption. “Looking at their approach, we believe that TC3 will greatly enhance the gas value proposition by showing how the fuel and the infrastructure can meet many energy demands – heating and cooling – while reducing costs and emissions.” The value proposition for startups is clear: NGIF brings the first customers to the table, and it does that through its focus on technology validation and industry access. “The current venture capital market remains very strong, and

well: a granting fund and a testing centre. The integration of the three supports startups comprehensively from concept to commercialization in an effort to scale cleantech in Canada. NGIF Industry Grants is the original NGIF vehicle and remains the flagship fund of NGIF Capital Corporation. It offers grants to early-stage startups developing solutions to environmental and other challenges facing Canada’s natural gas sector. The organization has built a portfolio of startups, trusted partnerships with government for co-funding opportunities, and a robust technical evaluation investment model.

our pipeline of high-quality investment opportunities continues to grow. In this environment, our team has been

One startup within its portfolio shows the innovation that is

moving quickly to implement our investment strategy and

being explored. Carbon Upcycling is removing carbon dioxide

assemble the core building block companies of our portfolio."

from flue-gas emissions. It is a carbon utilization technology with a lot of potential in that it creates advanced saleable

“Our Fund will leverage the experience and expertise of our

solid materials from carbon dioxide and flue-gas emissions. Its

strategic gas partners to support our cleantech startups. NGIF

CO2-enhanced nanoparticle additives can be used in concrete

Cleantech Ventures remains open to new strategic and

infrastructure, plastic parts, and in consumer products that

institutional investors until it reaches $100 million.”

we use in our everyday lives. PAGE 091

In just over four years since NGIF started accepting funding requests, $14 million has been approved for grants to companies like Carbon Upcycling through an industry peer review process – comprised of all NGIF investors. To date, 54 non-dilutive grants to 40+ early-stage cleantech startups to advance their technologies through development and field demonstration projects for the gas industry have been approved. NGIF has fostered a trusted partnership model with government, encouraging the commercialization of clean technologies to support economic growth, job creation, and emission reductions across Canada. For every $1 that Industry Grants attracts, $9 in public and private funding has been leveraged. To date, the company has leveraged $141 million in additional funding for its portfolio. Even with access to capital, development and demonstration projects can sit on a shelf and never get mobilized if the technologies cannot be validated. So NGIF developed a solution for that too.

"We know that natural gas is critical to the long-term well-being of Canadians, and indeed citizens around the world. And this team believes investment in innovation in the sector will make the future of natural gas – and what it delivers – that much better.”

NGIF’s Emissions Testing Centre is a $35 million industry-led instrumented live site platform for cleantech startups to test, validate, and benchmark their emissions solutions in a collaborative simulation environment. This is a plug-and-play testing platform for both simulated emissions testing at the University of Calgary Energy Centre, and live testing at the West Wolf Lake gas processing plant, located near Edson, Alberta, owned jointly by Tourmaline Oil Corp. and Perpetual Energy Inc. "We know natural gas is critical to the long-term well-being of Canadians, and indeed citizens around the world. And this team believes investment in innovation in the sector will make the future of natural gas – and what it delivers – that much better.” John Adams is President and Chief Executive Officer of NGIF Capital Corporation and Managing Partner of NGIF Cleantech Ventures, Canada’s first venture capital firm and venture fund created by and for Canada’s natural gas sector. He is involved in all aspects of the enterprise including the responsibility of NGIF Industry Grants, the NGIF Emissions Testing Centre and NGIF Cleantech Ventures. Connect with NGIF Capital Corporation: You can also reach out to John at

PAGE 092


We are transforming the status quo in the industry we serve through continuous customer focused innovation.

End-to-end measurement solutions to natural gas utilities across the globe.



PAGE 094


"We firmly believe in innovation and research as fundamental pillars in the development of a good and highquality ingredient. Innovation is the key driver behind our success."

Jean Marie Raymond studied marketing and information

We are working on several clinical studies to reaffirm our

technology at the University of Wolverhampton and

premium ingredients in delivering the best and the highest

completed an Executive MBA at the Instituto de Empresas (IE)

quality ingredient to our customer. For example:

in Madrid. His professional career comprises nearly twenty

Pharmactive was the 1st company to introduce saffron

years in the field of botanical and natural ingredients for food

extract into the market for mood improvement.

supplements. In 2006, he was awarded the National Top Sales

We are the first company that has performed a clinical

Award by Actualidad Económica Magazine (Spain). Jean Marie

study on teenagers using a commercial saffron extract.

is the founder of Pharmactive Biotech Products, SL (2009). It is

We are worldwide leaders in high-quality saffron and

a pioneering biotechnology company that produces high-

aged black garlic extracts, continually launching new

quality saffron extract for mood, anxiety, stress, and sleep

botanical ingredients endorsed by science.

support. Currently, Pharmactive has more than 40 employees, with 7 clinical trials and several scientific publications, and

How are consumer demands trending in your industry and

produces the highest-quality extracts.

how is Pharmactive reacting to meet the evolving needs of the customers?

Share with us some major achievements by Pharmactive

Consumer demands have changed in the wake of the

Biotech Products recently?


Important highlights from the last 12 months needs to include

importance to mental health, eye health, and cardiovascular

the investment in a new manufacturing plant dedicated

health, while also seeking natural solutions of high quality

amongst other products to the in-house production of our

and that are scientifically proven.

award winning Aged Black Garlic product, targeting

Along these lines Pharmactive offers:







improvement in cardiovascular health and lipid profiles. This

Innovative ingredients backed up by our own scientific

is a process that is 100% developed in-house based on


proprietary knowledge regarding aged black garlic. A winner

Guaranteed cost-effectiveness with the minimum dosage

for the coming years! In addition, over the past year

and maximum benefit for consumers.

Pharmactive has invested in several clinical studies, many of

Collaboration with certified laboratories to carry out

which are about to be published. One of the studies that has

additional externalized quality controls.

already published is our sleep study on Affron.

Our official methodologies are extensively validated internationally.

Share with us some innovation highlights at Pharmactive.

Ingredient standardization to utilize only biomolecules

At Pharmactive Biotech Products, we firmly believe in

that truly deliver beneficial properties for health.

innovation and research as fundamental pillars in the

Our own manufacturing plant (GMP-certified) and also

development of a good and high-quality ingredient.

our own warehouse.

Innovation is the key driver behind our success.

A controlled process from field to delivery. PAGE 095

Share with us how Pharmactive prioritises sustainability in its sourcing strategy and production process. Corporate social responsibility and sustainability form the core of our company, as we strive to provide high quality ingredients in a fully transparent and sustainable way by reducing the impact on the environment as much as possible. Naturally, we take the utmost care in our sourcing strategy in order to make sure our ingredients are produced in the most

Pharmactive is constantly improving on sustainability efforts in our company itself, most notably in our production process.

sustainable way. In the case of our signature products, Affron and ABG, we are known for our 100% vertically integrated production process, which enables us to guaranty the safety of our products from farm to fork. Apart from careful sourcing, Pharmactive also is constantly improving on sustainability efforts in our company itself, most notably in our production process. We are proud to have launched our AFF On Cool Tech production process, guaranteeing we use the gentlest means of extracting actives from our products without the use of any harmful chemicals. Share with us your wider vision for your industry. Our industry is in a constant state of growth, where the presence of extracts is very widespread. The need to innovate and to offer real alternatives with high-quality standards is becoming more and more evident and necessary in the sector, which is increasingly composed of extracts without scientific studies that guarantee their efficacy or assure their origin and quality. That is why our vision is to grow to be the company of reference in the biotech market, by offering natural products with high technological components as a real alternative to traditional medicine. We are also located in one of the epicentres of research nutrition, so that we closely collaborate with leading scientists to boost our R&D capabilities and to generate new business Please share your understanding of great leadership? Not all situations require the same type of leadership style. Great leaders adapt to their surrounding environments and empower the team to succeed together. A great leader possesses a clear vision, is courageous, has integrity, honesty,

Pharmactive Biotech Products, S.L. is a privately-owned Spanish






differentiated natural ingredients supported by scientific evidence. Pharmactive makes these innovative ingredients

humility and clear focus. Great leaders help people reach their


goals, are passionate about developing the emerging leaders

Pharmaceutical and Veterinary Industries for marketing and

around them, constantly work to improve their emotional








intelligence, and know that strong team culture is the foundation for accomplishing the mission. PAGE 096

For more information, please visit





While much attention is paid to

problems but take no action

customer service, the inflection points

18 percent are too busy to report

that occur throughout the lifecycle of an


operation and encompass processes,

82 percent of businesses not


delivering frictionless customer

coordination are even more important


to business outcomes, yet even more




frequently overlooked. Only by careful orchestration of these components can Businesses are missing out on a

companies deliver a quality `Moment of

significant opportunity to fix internal

Service', in which everything comes

processes and address the root causes

together to create a positive result for a

of customer experience issues in the


wake of the pandemic, research from enterprise software specialist IFS has







businesses have invested time and resources in identifying where these

"Only by careful orchestration of these components can companies deliver a quality `Moment of Service', in which everything comes together to create a positive result for a customer."

PAGE 098

The global study, which surveyed

inflection points are, when problems

1,700+ senior executives and 12,000+

are identified nearly a third of managers

consumers, uncovered that despite the

(29 percent) admitted to reporting them

majority of companies (66 percent)

but not taking action. Furthermore,

investing upwards of $250,000 each

some 18 percent revealed they were too



busy to report issues unless urgent,




proactively look to pre-empt problems.


experience Scores,


through reviews,

Net and





satisfaction surveys, 82 percent were





unable to recall a single positive





experience and loyalty to improve








they how


customer experience-showing current



customer experience processes do little

leaving revenue and market share on

more than wallpaper over the cracks.

the table.

With 90 percent of businesses stating they have reengineered

consumers are willing to voice their opinions either way. As

or are reengineering their business to ensure customer

more and more businesses look to service provision as a key

touchpoints and stages come together for better moments of

competitive differentiator, running the right enterprise

service, it is vital that companies ensure processes are

software-engineered for the moment of service and capable

optimized across each of these inflection points to mitigate

of orchestrating a multitude of people, assets and customers-

issues and fuel growth.

will separate the winners from the losers.

For enterprises that fail at the moment of service, the

"To achieve this, enterprises must rethink how they architect

financial ramifications are significant. A quarter of consumer

their operations, and become a `composable enterprise' that

respondents stated they would never engage with a brand

harnesses a combination of packaged functions and

again after just one bad experience, while over half (52

technologies to deliver outcomes and adapts to the pace of

percent) would abandon a company after two to three. IFS


also sought to examine the impact of negative experiences on wider brand perception and uncovered that 58 percent of

Download a copy of the report Fixing the fundamentals:

consumers are very likely or somewhat likely to share their

Understanding new business models and opportunities in the

negative perceptions with their network, highlighting how

wake of Covid-19 at

easily a bad interaction can be amplified. IFS develops and delivers enterprise software for companies However, it's not all doom and gloom. Over half (52 percent)

around the world who manufacture and distribute goods,

of consumers are inclined to leave a positive review,

build and maintain assets, and manage service-focused

underscoring just how much can be gained by keeping an

operations. Within our single platform, our industry specific

open dialog with customers and focusing on delivering an

products are innately connected to a single data model and

exceptional brand experience.

use embedded digital innovation so that our customers can be their best when it really matters to their customers – at the

"When it comes to delivering a positive customer experience,

Moment of Service. The industry expertise of our people and

businesses have a limited opportunity to get it right. And if

of our growing ecosystem, together with a commitment to

they neglect a single inflection point, they are gambling with

deliver value at every single step, has made IFS a recognized

their outcomes, including profits and margins," IFS Chief

leader and the most recommended supplier in our sector.

Customer Officer Michael Ouissi said. "There are many points

Our team of 4,000 employees every day live our values of

where you can either delight or disappoint a customer across

agility, trustworthiness and collaboration in how we support

the value chain and it is clear from these findings that most

our 10,000+ customers.

PAGE 099

FOUR TRENDS RESHAPING POST-PANDEMIC CONTACT CENTERS Digital front doors of businesses require greater levels of empathy and attention be paid to contact center agent well-being and engagement.

Playvox, the leading CRM-connected omnichannel contact center provider of workforce engagement solutions, has released the findings of its 2021 Post-Pandemic Contact Center Trends analysis.

Playvox believes the agent is at the center of the contact center experience. For a surprisingly large number of organizations, customers engage with the brand once or twice per year exclusively through the contact center. For a surprisingly large number of organizations, the only brand experience customers have over the course of a year is through communications with the contact center, which may occur only once or twice. Get this right and you improve customer loyalty and customer lifetime value. Get this wrong and customers become dissatisfied and churn. Then they tell seven of their friends about the bad experience, other customers churn and you know the rest of the story. Playvox believes customer service agents deserve the right software tools and applications to deliver exceptional customer experiences. When agents use great tools, they become more satisfied, become better brand ambassadors, and deliver better customer experiences.

PAGE 100

Trend #1: Hybrid workforces are the new normal Contact centers are adopting a remote + hybrid + in-office

Playvox's digital-first culture and cloud-native suite of workforce engagement and management solutions elevate today's most innovative customer service organizations with the agentenrichment tools needed to deliver on today's demanding digital experience standards.

model that forces companies to rethink how to equally and fairly measure, coach and reward agents, regardless of their work mode. Managers need to level the playing field for all agents by using consistent metrics and scorecards to measure





oversight, and recognition. Trend #2: Empathy matters to customers and agents Over the past twelve months, the steep increase in volume highlighted the pivotal role agents play in customer satisfaction. For many customers, happiness came from experiencing an authentic human connection with the agent. Contact centers are increasingly focused on understanding

The pandemic shifted, virtually overnight, global population shopping behaviors to online and working remotely. Contact center and agents' roles changed to be the 'front door of businesses.' Agents faced staggering call volumes and overstressed customers while navigating how to work from

and enabling agents to do their best work by investing in supervisor training, flexible scheduling, agent coaching, and knowledge sharing. Trend #3: Enhance the customer experience with cross-

home without traditional support mechanisms.

selling and upselling

Based on analysis of customer data and market research,

products and services have evolved the contact center's role.

Playvox uncovered how small to mid-sized contact centers

Companies see agents as a key contact point in

are changing to meet customers' new post-pandemic

recommending additional products and services to help


customers achieve their desired outcome. Current mindsets

Helping customers realize the most value from the brand's

around selling challenge the trend of expecting agents to Four key trends were identified that are reshaping contact

cross-sell and upsell.

centers, workforce management, and agent engagement. The results are published in an exclusive ebook that includes best

Trend #4: Cloud-based systems are imperative for









management and agent experience to improve customer satisfaction. Trend #1: Embrace the hybrid workforce Trend #2: Empathy matters Trend #3: Enhance with cross/ up selling Trend #4: Cloud-based systems are imperative "Our analysis points to what Playvox has believed from day

Contact centers using on-premise, legacy systems struggled to meet the demands and omnichannel expectations of customers. The trend is driving a mass migration to digit-first, scalable, true cloud solutions built to support remote, hybrid, and in-office agents and supervisors with real-time visibility into performance, queue status, and metrics. Playvox helps contact centers improve customer satisfaction with a robust, fully integrated workforce engagement

one – that the humanization of agents is critical to increasing

management platform that includes workforce optimization,

customer retention and satisfaction," shared Oscar Giraldo,

quality assurance, performance management, coaching,

founder, and CEO of Playvox. "Contact centers that

voice of the customer, recognition, and agent motivation.

operationalize these four trends will be the ones that come out on top in the economic rebound."

Learn more at: PAGE 101



PAGE 102


"We have been growing our company throughout the pandemic at 50% year on year revenue growth."

Simon Yencken is the Executive Chairman and Chief

What are some of the key successes Fanplayr has achieved

Executive Officer of Fanplayr. Simon co-founded Fanplayr


and has held the role of Chief Executive Officer since 2012.

We have been growing our company throughout the

Additionally, Simon has been a Non-Executive Board Member

pandemic at 50% year on year revenue growth. We opened

of Damstra Technologies, an Australian-based software-as-a-

new offices in London, Mexico City and Brazil with new

service (SaaS) provider of an enterprise protection platform

enterprise customers and global partners in those markets.

to a global array of industry segments since 2019. Simon also

We also acquired our Japanese reseller Jamu Inc in Tokyo and

served 10 years as a Board Member of Aconex Limited including 3 as Chairman, a provider of cloud-based collaboration software which went public on the ASX, and was subsequently acquired by Oracle in 2018 for approximately US $1.2 billion. Simon is also an active investor in other startup technology companies including Blackbird VC, Matrak Industries, Moda Operandi, and Dokio. Simon is a member of the Monash University US Leadership Group – West Coast. The leadership group is made up of senior alumni of the University in the San Francisco Bay Area. Please share with some insight into Fanplayr's mission. Fanplayr's mission is to make ‘behavioral data actionable’. Its

have since substantially expanded our presence and customer base in Japan. We launched Personalized SMS Messaging for Brands, and received the grant of a patent in the USA for ‘Segmentation as a Service’. We have corresponding patents pending registration in other markets such as Europe, UK, Japan, Australia and China. We also added 3 experienced public company board members to our Board. Talk to us about innovation at Fanplayr. Innovation is the lifeblood of our company. We are constantly oriented to find new solutions that through the use of technology can improve business results as well as add more value also to their customer. We have hundreds of

breakthrough approach consists in analyzing site traffic and

segmentation rules to deeply understand users’ behavior that

providing intelligence and real time segmentation to improve

totally respect their privacy. For our new Product

and personalize every interaction with users. Fanplayr’s

Recommendations service we are among the early adopters

patented ‘Segmentation as a Service’ provides a powerful

of Recommendations AI through the Google® Cloud Platform.

real-time segmentation engine across the enterprise to multiple data bases & applications. The Fanplayr Service is a

What values and product/ service advantages make

cloud-based platform that combines machine-learning and

Fanplayr stand out in the market?

big data analytics to generate significant uplifts to revenue by

We have a patented “Segmentation As a Service” approach,

delivering real-time personalization to visitors. Fanplayr has

powerful cutting-edge technology, and an incredible team of

hundreds of enterprise customers globally in many different

customer success managers who develop custom made

languages and currencies (including: Guess, Alitalia, Maserati,

strategies based on our customers’ needs and goals. In

eBags, Party City, Air Europa, Kiko Cosmetics, Hankyu

addition, Fanplayr focuses on growing our clients’ business,

Hanshin, The New Yorker, Samsung, Sports Direct, Vodafone,

by providing a unique personalized experience for every site

Dolce & Gabbana) and has tracked over 2.5B+ visitor sessions.

visitor, thereby increasing user loyalty and engagement. PAGE 103

Please tell us about your Corporate Social Responsibility and Sustainability initiatives. At Fanplayr we have clear policies against onthe-job harassment and discrimination. Also for Fanplayr diversity in the workplace is very important; we embrace people of all races, genders, cultures, disabilities, and sexual orientations. What improvements do you want to see in your industry and how are you contributing to realizing them? At Fanplayr we would like to see overall ethical improvements in the ad-tech industry. For example, we support developments that are pending to protect user privacy and to stop invasive cross-site tracking. In your opinion what makes a good leader? A good leader should always have a vision for the future. It is also important for a leader to have an effective short and long term plan for the organization, and to clearly communicate that plan to the executive team and more broadly throughout the company. A good leader should be able to solve problems and be always looking to discover new things. A good leader is the one that takes care of other people, that has a high sense of respect and who is always encouraging, helpful and kind to people. Another important value for me is the constant sharing of experiences, only by sharing we can get to know both people and business better and can therefore learn to do our best. Fanplayr Fanplayr's





technologies drive e-commerce revenues and lead advancement for businesses across a wide array of market verticals including retail ecommerce, travel, telecommunication, car companies,




entertainment and B2B. For more details, visit: PAGE 104


traditional bank-backed major national


currencies. Circulation of the new


digital currency will be controlled by both the city itself and authorized brokers. For investors and traders looking to get involved in the up-and-coming coin: DubaiCoin is not the first cryptocurrency to be trialled by a country; Venezuela attempted to clear their debts with Petro – their very own currency, which ultimately failed to make a mark in the international community,





financial woes. Unlike Venezuela and its coin Petro, Dubai is a city with immense resources and economic strength, and is perfectly positioned to introduce a new backed currency to market. As the coin establishes itself in the cryptocurrency market, it's going to be very interesting to see the value it lands on; with Dubai's spectacular rise to relevance and wealth to-date, it's hard to imagine DubaiCoin not making waves both in the city, and the digital currency world. With nations all across the globe,

city has plans to go further in its

including superpowers like the


United States and China looking to

important role in the future of

develop their own currency and get

global finance and trade, and its

ahead of the rising surge of interest

plans for the next several years are

in digital transactions, it's no

firmly focused on DubaiCoin and

surprise to hear that Dubai, dubbed

the goal of becoming the world's

the "City of Gold" is also fixed on

first blockchain-powered govt.





making its own digital currency. DubaiCoin will soon be able to be Transformed from a sleepy Gulf

used to pay for a range of goods

port into a buzzing hub of business

and services both in-store and

and extravagance in a single

online, with the clear intention for

generation, the stunning Emirates

the coin to be used in place of the

Circulation of the new digital currency will be controlled by both the city itself and authorized brokers. ARABIAN CHAIN TECHNOLOGY PAGE 105

2021 STATE OF SCIENCE 3M INDUSTRY INSIGHT 3M's annual State of Science Index shows as confidence in science grows, 89% of people agree science brings hope and makes the future brighter. From manufacturing personal protective equipment to developing vaccines to the overall response to COVID-19,

More trust. Less Doubt.

science is heightening the world's expectations for what is

The public image of science has improved again, with trust in

possible, according to the 2021 3M State of Science Index.

science remaining at the highest level recorded in the four years since the State of Science Index began tracking it.

"Science is becoming more of a uniting factor as the world

Globally, 91% of respondents trust science, 85% agree there

moves toward a common mission to build a safer, greener,

are negative consequences to society if science is not valued;

stronger, and more equitable future," said Mike Roman,

a significant majority (75%) stand up to skeptics by defending

chairman of the board and chief executive officer for 3M. "The

science if someone questions it. Biases are increasingly put on

world's confidence in science is confirmed every day as we

the back burner, with a 7-point decline since the pre-

see more and more examples of its impact, from the COVID-19

pandemic survey in the percentage of people who only

recovery to advancing sustainability, making a meaningful

believe in science that aligns with their personal beliefs, and


skepticism in science is at its lowest (27%). Two-thirds (67%) say that science unifies those with opposing views, while one-

Whether being hopeful that science will save us from the

third (33%) believe it divides.

pandemic – 85 percent agree – or believing science will be the reason 2021 is better than 2020 (87 percent), more people

More Trust. More conformity?

appreciate what science can do.

The survey data supports the hypothesis that the more we trust science, the more likely we may be to follow scientific

The State of Science Index (SOSI) is a third-party,

advice to stay safe during the pandemic. A significant majority

independent research study commissioned by 3M and

(91%) agree that people should follow the advice of scientists

conducted annually for the past four years to track attitudes

to contain the spread of COVID-19, with 82% saying most

towards science. The 2021 study was fielded from February to

people they know follow the ideal behaviors recommended

March and includes 17 countries – making it the largest data

by scientists to stay safe. Moreover, 88% agree vaccines are an

pool to date. It is the second edition of SOSI conducted during

essential part of how science responds to public health

the pandemic.


PAGE 106

Will appreciation continue, and is the U.S. a bellwether for future trends? Data points to some early warning signs. A majority (59%) believe that appreciation for science will continue beyond the pandemic, but 41% are not fully convinced. Across generations, the trend shows Gen Z adults and millennials have greater optimism than

"Science is becoming more of a uniting factor as the world moves toward a common mission to build a safer, greener, stronger, and more equitable future."

their older counterparts (63%). Baby boomers, the oldest generation in the survey, are the least optimistic (53%).

- Mike Roman Chairman and CEO of 3M

Compared to the global average, America is an outlier. A little more than half of Americans in the survey (53%) believe science appreciation will last beyond the pandemic. Further, the proportion of Americans skeptical of science has risen directionally over the past six months, potentially indicating that a shift, led by the U.S., may be coming. The pandemic has ignited a renewed interest in STEM careers and education. Scientists and medical professionals are inspiring people to pursue STEM-based careers in the future, especially among younger generations. Over half (60%) are more inspired to pursue a STEM career due to the pandemic, rising to 65% among Gen Z and millennials. And, while 90% agree the world needs more people pursuing STEM careers, barriers to entry remain. "Events of the past year have put a spotlight on the education gap within underserved communities," said Dr. Jayshree Seth, corporate scientist and chief science advocate, 3M. "Gender inequalities, and unequal access to a quality STEM education for underresourced students, continue to affect economic outcomes across the globe. We must all do our part to create greater opportunities, by strengthening STEM investments,




STEM, and bridging the STEM talent gap so that we can all realize the promise of a more diverse, equitable, and inclusive society."

PAGE 107

Amid ongoing social justice issues, the world is eager to see a shift in inequities for under-represented groups within STEM. Most respondents (88%) agree that it is essential to increase diversity in STEM, recognizing it enables greater global collaboration, innovative ideas, and new and improved approaches to existing research techniques. Still, more than

"Science is becoming more of a uniting factor as the world moves toward a common mission to build a safer, greener, stronger, and more equitable future."

two-thirds (73%) acknowledge that equal access to STEM education is often not available to underrepresented minorities. 3M is also releasing a docuseries for the public this year. "Not

Within STEM equity, gender disparity remains an issue; there

the Science Type," features the stories of four female

are negative consequences to society if the science

scientists with different careers as they challenge stereotypes

community fails to attract more women and girls (70%); more

and confront and overcome gender, racial, and age

needs to be done to keep women and girls engaged in STEM


education (87%); females are discouraged from STEM more than males (59%).

Sustainability is an issue that science can solve, and solutions are urgently needed.

Looking at who bears responsibility for the education of STEM

The State of Science Index exposes a growing concern and a

students, data confirms teachers and governments rank first

sense of urgency surrounding the health of the planet. A

and second - but corporations rank third, ahead of family

significant majority (89%) agree that solutions to mitigate

members and NGOs. This reveals a clear mandate for

climate change need to happen immediately, and 89%

companies to play their part.

confirm their belief that the world should follow science to help create a more sustainable future.

3M recently announced actions to build even greater equity in its communities, business practices and workplaces, setting a

3M announced plans to invest $1 billion over the next 20 years

new global, education-focused goal. The company will

to accelerate new environmental goals, including achieving

advance economic equity by creating five million unique

carbon neutrality by 2050, reducing water use by 25% at


facilities, and return higher-quality water to the environment






underrepresented individuals by the end of 2025.

PAGE 108


after use in manufacturing operations.

No matter the challenge, people believe science will solve it. 3M 2021 STATE OF SCIENCE REPORT

In April, 3M announced an additional new goal to reduce its

Over the past year, 3M has joined the UN to raise awareness of

use of virgin fossil-based plastic (new plastic made from

epidemic preparedness using science-based information and

petroleum) by 125 million pounds within five years.

best practices for disease prevention and response. Most recently, 3M released a white paper on best practices for

Over the last year, climate change has become more of a

Personal Protective Equipment (PPE) stockpiling programs.

concern for Gen Z adults (72%) vs. their older counterpart, boomers (68%). As a result of the pandemic, Gen Z has become more environmentally conscious (80%) compared to boomers (73%). "The urgency for improving the health of our planet and its people comes through loud and clear," said Gayle Schueller, senior vice president and chief sustainability officer, 3M. "By working with customers, businesses, governments, and international






challenges around the globe and build a more sustainable future." Cross-collaboration on science-based solutions is critical. Perhaps because the public has experienced first-hand the

For more information about the 2021 State of Science Index results, please visit this page: About 3M At 3M, we apply science in collaborative ways to improve lives daily as our employees connect with customers all around the world. Learn more about 3M's creative solutions to global challenges at State of Science Survey Methodology 3M's State of Science Index presents original, independent, and






demographics) research in 2021, conducted by global

benefits of collaboration between countries in the past year,

research firm Ipsos through a combination of online and

there is agreement (91%) that the world should work together

offline interviews.

on scientific solutions to address pressing issues, including future pandemics and climate change.

The 2021 Survey was conducted February 2-March 23, 2021 in 17 countries among 1,000 general population adults (18+) in

Collaboration between public and private sectors to advance

each of the following countries: Australia, Brazil, Canada,

science is overwhelmingly supported (92%). About half of

Colombia, China, France, Germany, India, Italy, Japan,

people expect corporations to work with governments to

Mexico, Poland, Singapore, South Korea, UAE, UK and the U.S.

advocate for regulations and policies that solve global

At the 95% confidence level, the margin of error is +/- 0.8

challenges (51%). Topping the list is a desire for companies to

percentage points at the global, 17-country level and +/- 3.1

prioritize preparing for the next pandemic (55%), indicating a

percentage points for each individual country. To compare

concern for future outbreaks. Other priorities for companies

across all waves of SOSI, a 10-country tracking average was

include investment in innovations that mitigate the effects of

used which has a margin of error of +/- 1.0 percentage points.

climate change (46%) and removal of barriers to quality STEM

Countries within this average include Brazil, Canada, China,

education for the underrepresented (40%).

Germany, Japan, Mexico, Poland, Singapore, UK, and the U.S.

PAGE 109


PAGE 110

WE ARE SMARTER SCIENCE ENABLERS The work life of a researcher can be draining but does scientific research need to stay that way? Onikle thinks different, we are here for Smarter Science. Research. Research. Research. The work of a researcher has no end. If you were Einstein or Tesla, you would probably go to the library and for those who are lucky enough to be born in this era, they probably just search on the internet. But does scientific research need to remain so tedious? How is scientific research done? Mainly, there is Google Scholar or Semantic Scholar, you might separately use the search engines depending on what kind of papers you want. Google Scholar for Inspirations. arXiv for Preprints. Paper with code for implementation. In reality, Google Scholar has too many papers to find a specific paper. You might be mostly into preprints? arXiv’s UI/UX might be too complex to find your way through. And Paper with code does not cover enough papers. The bottom line is you just want to just find and read papers but it takes too much time. According to our research, a researcher wastes up to 900 hours per year just looking through papers they don’t need. How big is this number? It’s equal to the amount of time a researcher could spend on technical work annually. Onikle wants to remove this burden through the power of preprints. At present, preprint is strongly associated with computer science. This can be attributed to the fact that preprint is open and enhances cooperation. Onikle believes this is what science should look like. In spite of that, preprint has not gained mass adoption in other fields of science. Even within areas such as biology and medical where there is relatively higher usage of preprint, it is mostly concerned with topics related to machine learning/ AI. Onikle does not expect that there will be a substantial growth for preprint in the “conventional” science fields where published and peer-reviewed research are most valued. But no one can argue against the role machine learning and AI will be playing in all fields of research; we can expect a steep rise in supply for preprints. We believe that within 10 years, if not earlier, computer science will have a significant presence in all areas of science.

PAGE 111

SCIENCE NEEDS A NEW SOLUTION FOR RESEARCH, EVALUATION, AND METHOD FOR SHARING. I must not be the only one that gets blocked while researching and sees a popup message demanding “$29.99 for the full text.” The other issue with research is the price of academic journals. The soaring subscription fees of academic journals have forced universities to terminate their contracts therefore creating more strain for researchers. The prices of academic journals have continued to rise for decades, more than six times higher than they were 30 years ago. This has led to a small number of suppliers monopolizing valuable knowledge. It is clear that the issue is not all about the time lost in researching; it is also about money. Specifically, the money that is used for scientific research, which mostly comes in the form of grants that are provided from the government. With government grants there are usually criterion that require researchers to yield results within 3 to 5 years. Usually, the grants do not cover the income of the researcher, therefore they have no choice but to be part of a university and allocate their resources to teaching and other duties associated with being a professor. This situation results in more loss of valuable time. It goes without saying that research currently takes a lot of time to generate innovative science. Scientists do not research for the sake of their interest but to have a job or to keep funding agencies happy. When scientists fail to gain funding from the government or university sources, they are forced to appeal to businesses or interest groups. This compels scientists to reluctantly produce studies to help the agenda of businesses rather than for the common good. Science needs a new solution for research, evaluation, and method for sharing. Onikle wants to provide that. Researchers have believed for a long time that: Top Journal = Top Articles, but this is not what science should be about. Journals created the “slow” nature of academia we have today but preprint will bring the speed necessary for our evolving society. Onikle aims to provide a platform with the openness that is currently lacking in science. Scientific knowledge was achieved by openness and discussion, if there is no openness then science will not evolve. We believe we can change that with you. Sunao Tateno Onikle Inc |

PAGE 112


Collaborative robots continue to attract attention and

Universal Robots is currently the dominant player in the

investment as an affordable form of automation.

market, with 50% of the total shipments and posting US$219 million in revenue for 2020, but challengers like FANUC, ABB

Despite the challenges facing the wider manufacturing

and others are beginning to catch up after initially lagging in

industry during the coronavirus pandemic, collaborative

the space. They have done this by improving user interface

robots continue to attract attention and investment, due to

and the usability of their systems.

their ease of use, re-deployability and convenience to end users who struggle to afford more traditional forms of

"The barriers between cobots and standard industrial robots


are beginning to breakdown, as many vendors are experimenting with dual-mode robots that can have a cobot

According to a new research from global tech market advisory

and industrial mode. What is more, cobots are beginning to

firm ABI Research, the cobot market is set to grow

develop heavier payloads, in line with evolving regulations"

substantially over the coming decade. The market had a

said Whitton. ABI Research projects

global valuation of US$475 million in 2020, which will expand to US$600 million in 2021 and US$8 billion in 2030, with a

ABI Research provides actionable research and strategic

projected CAGR of 32.5%.

guidance to technology leaders, innovators, and decision makers around the world. Our research focuses on the

"The most direct benefit of cobots is not in their ability to

transformative technologies that are dramatically reshaping

collaborate with humans", said Rian Whitton, Principal

industries, economies, and workforces today. ABI Research's

analyst at ABI Research. "Rather, it is in their relative ease of

global team of analysts publish ground-breaking studies often

use, improved interface, and the ability of end users to

years ahead of other technology advisory firms, empowering

redeploy them for different tasks. This has made cobots

our clients to stay ahead of their markets and their

popular with small and medium size enterprises (SME's)


which value flexibility and incremental automation where the maintenance cost is not prohibitive."

For more information, visit:

PAGE 113




Dr. Koji Tanabe, Ph.D. is the Founder and CEO of I Peace, Inc. Dr Tanabe has been involved in iPSC research since its inception and is the second author of the first ever paper that reported the successful creation of human iPS cells. He studied the mechanism of reprogramming for 7 years in the laboratory of Dr. Shinya Yamanaka. As a post-doctoral researcher at the laboratory of Dr. Marius Wernig of Stanford University—who succeeded in the world’s first direct reprogramming of skin cells to neurons— Dr. Tanabe’s work focused on the mechanism of direct

Two strong emotions washed over me: an incredible

reprogramming from blood cells to neurons and iPSC

amazement at such a scientific feat and a disappointment to

reprogramming. He has contributed to numerous iPSC

find out what I thought would be my life’s work was already

papers and papers on direct reprogramming to neurons.

achieved by Shinya. I started to try to generate human iPSCs, and immediately afterwards, I was able to develop a new

Please share with us some details about your background.

system to efficiently introduce reprogramming factors into

Back when I was just a kid in high school, I became fascinated

somatic cells, eventually succeeding in generating the world’s

with newts after discovering how they possess the unique

first human iPSCs a year later. This discovery was a key factor

ability to regenerate their limbs and eyes indefinitely. While

for Dr. Shinya Yamanaka to win the 2012 Nobel Prize in

other amphibians can do this at an earlier stage, they

Physiology or Medicine. Ever since we created the world’s first

ultimately lose this ability after a certain point. Newts, on the

human iPSCs, I began thinking deeply about how to bring

other hand, keep this attribute independent of their age. I

iPSC technology to patients and people to enrich their lives.

wanted to know the secrets to this mechanism and thought that other animals and also humans could potentially

I was born in Osaka, Japan, where the entrepreneurial spirit is

regenerate their own tissues. For some reason, I could not get

a part of its essence. This type of culture helped fuel my

this idea out of my head for years. Up through college, I

efforts to make the discovery of iPSCs accessible for the

reached out to a lot of famous scientists in the field of

greater good of humanity.








reprogramming somatic cells to an undifferentiated cell fate.

“What can I do to make this possible?” – with this question in

After years of being rejected and sometimes even laughed at,

mind, I researched how technology and innovation impacts

one professor—Dr. Shinya Yamanaka—accepted me into his

the world. Eventually, I found that Silicon Valley was

lab as a Master’s student. Two weeks after I joining, he gave

producing the lion’s share of the most successful start-ups.

me a draft manuscript. It was the manuscript of the world’s

Luckily, I got an opportunity in 2013 as a Postdoctoral Fellow

first mouse induced pluripotent stem cell (iPSC) paper.

at Dr Marius Wernig lab in the Institute for Stem Cell Biology

PAGE 114

"I Peace has continued to innovate its processes as if our lives depended on it — because we know patients’ lives do depend on it."

and Regenerative Medicine at Stanford University. Soon I was

Ministry of Health, Labour and Welfare to manufacture

fascinated by the local start-up ecosystem and didn’t wait too

clinical-grade cell products and also received a third-party

long to apply to participate in StartX, which was the beginning

certification as US FDA cGMP compliant for its manufacturing

of I Peace, Inc. Ever since, the I Peace team has been

facility in Kyoto, Japan. We also have the capability for

achieving every planned milestone dating back to 2015

custom iPSC manufacturing.

through our commitment to bring iPSC technology bedside.

(2)Strong and Growing Client Base: Leveraging our unique I Peace has continued to innovate its processes as if our lives

manufacturing system and facility, I Peace has entered into

depended on it—because we know patients’ lives do depend

commercial contracts with more than 10 clients in the last 12

on it. In under 6 years, we were able to produce and provide

months. These clients are developing iPSC-derived cell

clinical-grade iPSCs and succeeded in developing technology

therapies and are planning to do Phase1/2 clinical trials in the

that takes conventional iPSC manufacturing in a clean room

near future.

costing 1 million USD per line, to the point where iPSCs can be manufactured in a letter-sized plastic plate for a few tens

(3) Series B Fundraising: To further support I Peace’s growth

of thousands of dollars. This was made possible because

at a rapid speed, I Peace has been raising capital through a

we’ve succeeded in forming alliances with more than 20 world-class companies. The executives and founders of these companies have supported I Peace’s mission and vision, fueling our Series A, A-1, and B financing rounds. Tell us about the commercialization of I Peace. I Peace emerged from stealth mode in mid-2020, hallmarking our shift from an R&D-focused company to a company in the commercialization phase. The number of companies developing iPSC-derived cell therapies have exploded in the past few years, and I Peace is uniquely positioned to provide high quality clinical-grade iPSCs. Our key achievements for our first year in the commercialization phase include: 1) creation of GMP manufacturing system and facility compatible with both the US and Japanese regulations, 2) establishment of a strong B2B customer base, and

Series B round and will complete the first closing in the second week of June 2021. Despite the difficulty of raising capital due to COVID-19, I Peace welcomes new strategic partners as investors to further expedite the development of the technology innovation and global business footprint. How has I Peace overcome obstacles on its journey so far? iPSC production is a resource-intensive process with additional hurdles in donor sourcing, intellectual property, and regulatory compliance. With the conventional method, it takes roughly one year and one million USD to fully develop a clinical-grade iPSC line from just one individual, and there are only a few institutions with the technical capabilities to manufacture iPSCs. To fulfill our mission to democratize access to clinical grade iPSCs, a novel system incorporating

3) a successful Series B capital raise.

novel methodology was needed. Being a start-up means that

(1) GMP Manufacturing: Client needs are at the forefront of I

brand recognition. Innovation is the only way we can solve

Peace’s business model. Until last year, there were no clinicalgrade iPSCs on the market that could be commercially used in more than one country, though many cell therapy developers were looking to launch their product in global markets. One of

we don’t have large R&D budgets, existing client base, and problems. Consequently, we completely reinvented the iPSC induction and culturing process, and through biological and engineering innovation, we're able to develop a one-stop plate to produce established iPSCs starting from whole blood.

the solutions that I Peace has provided to the industry is off-

We developed our proprietary GMP iPSC medium and

the shelf clinical-grade iPSCs that comply with both US and

succeeded in increasing the reprogramming efficiency to

Japanese regulatory requirements for clinical use. Within the

more than 90%. This system can be fully-automated and can

last 12 months, I Peace has been licensed by Japanese’s

continuously generate, culture, cryopreserve, and evaluate PAGE 115

iPSCs suitable for transplantation in a GMP-compliant environment. This device enables a dramatic cost reduction for manufacturing clinical-grade iPSCs, making personal iPSC banking affordable. We launched our personal iPSC banking service in Japan in 2020 and have already established and banked customers’ iPSCs for their future use. Our automation system will enable the mass production of not only iPSCs but also cell therapy

"Being a startup means that we don’t have large R&D budgets, existing client base, and brand recognition. Innovation is the only way we can solve problems."

product for transplantation. Through our manufacturing capability and service infrastructure, I Peace hopes to make iPSC-derived cell therapy an affordable, widely used medical procedure in the near future. I Peace is mass producing, selling, and storing clinical-grade iPSCs for cell therapy developers as well as for the general public. We have a state-of-the-art, licensed GMP facility with both manual and automated cell manufacturing capabilities. In this facility, we have succeeded in generating more than 10 GMP grade iPSC lines in the past six months, and their corresponding research grade lines are available for immediate use. We also provide custom GMP iPSC manufacturing service. Our informed consent and tissue acquisition process is approved by a US-based independent IRB. Our tissue acquisition process conforms with US, Japanese, and EU regulations and principles. Our GMP facility and GMP documentation are compliant with US cGMP and Japanese GMP standards. PMDA audited our facility and we’ve received a license from the Japan’s Ministry of Health, Labour, and Welfare. Our cells have worldwide FTO. We are iPSC manufacturing pioneers, and all of our technicians are certified to manufacture clinical-grade cells. Innovation is the only way that a start-up company can

For your customers, what makes I Peace the best supplier?

compete against industry giants that dominate the

I Peace has both B2B and B2C customers.


Our B2B customers value the high quality, freedom to

Leading companies in various industries acknowledged

operate, and regulatory compliance of our iPSCs. As

the value of innovation that I Peace brings to the

described in question No. 2 above, the limited number of

manufacturing of iPSCs and supported I Peace in various

clinical-grade iPSC lines and their limited scope for global

ways such as funding, building production system or

commercial use are current pain points of cell therapy

collaborating in application of iPSCs in clinical and

developers (our B2B clients). I Peace became aware of this

pharmaceutical use.

issue faster than any of our competitors and carefully

I Peace devised a novel method for iPSCs manufacturing

designed our manufacturing method and facility to tackle

that enables automated production in a closed system,

these bottlenecks for our customers. We provide multiple

paving the way for mass production of iPSCs with

clinical-grade off-the-shelf lines that our clients can access

reasonable cost.

immediately, accelerating their clinical research.

PAGE 001 PAGE 116

"Our approach to Corporate Social Responsibility is to make this technology available, accessible, and affordable for all."

With our iPSCs, clients can develop cell therapy in both the US

somatic cell, it can also be used for drug discovery and

and Japan (and soon in the EU). Customers also like the fact

screening. iPSC technology has immense potential to

that I Peace has the shortest lead time in the industry to

positively impact society and cure presently incurable

manufacture high-quality clinical-grade cells for any custom

diseases. Our approach to Corporate Social Responsibility is

manufacturing services. The other strong positive feedback

to make this technology available, accessible, and affordable.

from our B2B customers is our deep expertise and knowledge regarding iPSCs. I Peace’s key members have been involved in

2. Building social responsibility and sustainability into our

the development of iPSCs technology from its early days. This

business model: iPSCs are uniquely suitable for autologous

invaluable experience with iPSCs is behind our 100% success

applications. Although, the biggest problem with autologous

rate for all iPSC generation projects. I Peace’s customer base

application is its cost, particularly when considering needs of

largely consists of iPSC experts—companies headed by

underprivileged communities.

famous iPSCs researchers and professors worldwide—that

We have successfully developed iPSC generation technology

trust us to generate iPSCs for them, highlighting our

to enable production of clinical-grade iPSCs at a few

capability and expertise manufacturing clinical-grade iPSCs.

percentages of the cost of conventional iPSC manufacturing. Our GMP facility can manufacture 50 individuals’ iPSCs/year

Our B2C customers appreciate the fact that I Peace is a

currently and will expand its capacity to manufacture 5000

pioneer in making personal iPSCs for future use. Since the

individuals’ iPSCs/year by 2025. This technology allows us to

Nobel Prize that Dr. Shinya Yamanaka received in 2012, there

provide iPSC banking service to individuals at an affordable

has been a lot of buzz and hope to utilize iPSCs technology to

price. The quicker lead time and smaller footprint is also

cure incurable diseases such as Parkinson’s or cancer. Some

friendlier to the environment.

people wished to make their own iPSCs but there was no way

We also have a small but rapidly growing network of partner

to do so since it was only available for institutional research

clinics and hospitals that are eager to deliver iPSC-derived

and therapy development uses. With our mass-manufacturing

cell therapies. There are 28.9 million Americans and 2.8

capability, I Peace succeeded in significantly reducing the

million Californians without health insurance, limiting their

manufacturing cost as described in question #3 and started

access to medical care. Our mass-manufacturing capabilities

offering the individual iPSCs manufacturing service in 2020.

combined with lower cost makes it possible to offer access to

High quality clinical-grade iPSCs with the shortest lead

iPSC-derived cell therapies to patients with and without

time on the market.

health insurance through our medical network.

Strong human and business network both in the US - the hottest cell therapy market, and in Japan - the birthplace of iPSC technology. Service to bank clinical-grade iPSCs for individuals.

Share with us some insight into the unique requirements of leadership in your position. Start-ups are constantly inundated with unpredictable, unexpected, unclear situations. A good leader must be

Please tell us about I Peace's social mission.

decisive even when there’s not enough information. When I

1. iPSCs to drive societal impact: I Peace’s mission is to

Peace was first considering the shift to commercialization,

democratize access to iPSCs. iPSCs can be generated from

our presumption was that the main market for clinical-grade

anyone’s cells and can be used to generate any somatic cell in

iPSCs would be Japan and clients would come as long as we

the body, in any number needed to replace lost or damaged

made high quality iPSCs. As we started to speak with

cells. For example, iPSCs can be converted to kidney cells and

potential clients, it became clear that although Japan was the

transplanted in patients with kidney failure, as an alternative

leader in clinical application of iPSC-derived cell therapy in

to lifelong dialysis. Since iPSCs can be converted to any

the early years, the US had already not only caught up but PAGE 117

was way ahead in terms of number of clinical trials and development. Furthermore, making high quality iPSCs was not enough. Companies were (and still are) looking for high quality clinical-grade iPSCs with freedom to operate (FTO) and full regulatory compliance, particularly with US regulations. We quickly pivoted our target market and solved FTO and regulatory issues in less than a year. Situations like

"It is a good leader’s job to instill a strong sense of mission to improve humanity with innovation as part of the company culture."

this, both big and small, are part of everyday life at I Peace because we are trying to solve a new problem. Even if no one knows what the right answer is, leaders should find a path forward or create it, with creative, agile, and adapting decision-making. It is also important to set milestones that the team can feel a sense of achievement when accomplished and will have something to strive towards. I Peace has always hit all milestones set because we always found or created a solution. Start-ups also make or break through the magnitude of positive impact to society. A good product, technology, or team is not enough to keep going through the obstacles a young company in a highly complex and emerging field can face. Because we have a strong sense of mission to make

Be knowledgeable about managing intellectual property. Have a broad vision that includes contribution to the future of mankind. Be able to show team members the roadmap to success and have strong willpower to implement what has been stated. I Peace has a live document created with input from all team members that states what the priorities are for the current and upcoming year, and what the goals are for each team. Be able to balance quality, quantity, and speed to deliver the most impact. Integrity is non-negotiable. Be decisive. Be accessible. My calendar is visible to all I Peace

iPSCs accessible and improve patient lives with iPSC

members and everyone is encouraged to schedule a time

technology, we are able to carve a path forward. It is a good

with me when needed.

leader’s job to instill a strong sense of mission to improve

Empower team members and believe in them to do more

humanity with innovation as part of the company culture.

than they themselves think was possible. At I Peace,

Leaders also need to understand what makes each and every

everyone is given the authority to make their own

one of their team members tick—what their passion, skillset,

decisions as appropriate.

and limitations are. I Peace team members come from a

Frequently recognize success and do not tolerate

diverse background, though each member has their own area

mediocracy. At I Peace, all successes small and big are

of expertise such as manufacturing, basic science research,

shared at a weekly All Hands meeting.

regulations, or finance. We have always hit all of our

Empathize with customers, colleagues, and collaborators.

milestones because these diverse backgrounds riff off of each other to create solutions that would be impossible to

Final words for our audience about iPSC technology.

conceive without that diversity. A good leader should find,

We at I Peace always ask ourselves how we can create a world

leverage, and empower strengths of each team member. A good leader, particularly one leading a startup in a complex and emerging technological industry, needs to:

where iPSC technology truly improves and saves patient lives, in the shortest possible time. iPSC technology is a terrific enabler of personalized medicine, drug discovery, and autologous transplantation. Our vision is a near future where

Be able to communicate well with both industry and

people commonly get their iPSCs generated and stored at

academia, and convince them to collaborate when

birth, because we believe iPSC technology can bring joy and


happiness to millions of patients suffering from suboptimal

Understand finance, at least to be able to allocate

quality of life, pain, and despair.

resources effectively and maximize financial efficiency as funds are often a scarce resource. PAGE 118

For more information, please visit:


ISRAEL A UNIQUE INNOVATION ECOSYSTEM Among the 5 best startup ecosystems worldwide The 2nd most innovative nation in the world The world’s 2nd highest R&D expenditure, over 4% GDP 350 global tech leaders launched innovation centers in Israel Developed over 150 programs for startups & over 90 VC funds Over 1,000 exits between 2006-15, with $60 billion in capital




Five privately held Israeli-founded companies in California

Eight Israeli-founded unicorns headquarter in San Francisco,

have reached or surpassed a $1 billion valuation in 2021,

the most of any U.S. city behind New York.

boosting the state's nation-leading unicorn count to 22, according to the United States – Israel Business Alliance. Each

Deel, with its office just beyond Oracle Park's leftfield foul

of these 22 companies has at least one Israeli founder and

pole, is the most recent addition to the prestigious group.

maintains its global or U.S. headquarters in California.

Last quarter, the payroll and compliance platform upstart announced the completion of a $156 million funding round,

"California continues to attract many of the best and brightest

driving its valuation to $1.25 billion. Deel has raised $206

innovators in the world," USIBA president Aaron Kaplowitz

million total – all in the past 11 months.

said. "We're seeing today a new generation of Israeli entrepreneurs contribute to northern California's innovation ecosystem and benefit from a deep Venture Capital bench." These unicorns are all located in Silicon Valley, except for Orca Security, a cybersecurity firm for cloud-based assets. In March, the Los Angeles company closed a $210 million round at a $1.2 billion valuation.

Less than a mile away, ironSource, an app monetization and distribution pioneer, recently revealed its plans to go public through a special purpose acquisition company. The agreement with Thoma Bravo Advantage surges the company's value to $11.1 billion, surpassing the $10.4 billion SPAC merger between New Jersey-based eToro and FinTech Acquisition Corp. V. The hefty valuation follows ironSource's

"Wiz has become the fastest growing security startup ever." - Assaf Rappaport (WIZ CEO) 83 percent year-over-year revenue growth in 2019 and 2020. The company anticipates 37 percent growth both in 2021 and in 2022. Trailing San Francisco, Palo Alto now has seven Israeli-founded unicorns, including insurance disrupters Hippo ($5.0 billion) and Next Insurance ($4.0 billion). On March 22, Wiz closed a $130 million round. CEO and cofounder Assaf Rappaport proclaimed that Wiz had become PAGE 120


the "fastest growing security start-up ever," having achieved a whopping $1.7 billion valuation only "three months since emerging from stealth." "Silicon Valley lives by the 'move fast and break things' mantra," Kaplowitz said. "Israelis, of course, have a word for that: chutzpah." Mountain View is on the letterhead of Rapyd ($2.5 billion) and SentinelOne ($3.1 billion). It is also home to Coursera, which left the unicorns behind on March 31, when it debuted on the New York Stock Exchange. Coursera closed its first day of trading with a market capitalization of $5.9 billion. Database management innovator Redis Labs ($2.0 billion) also lists its corporate headquarters in Mountain View. On April 7, Redis and San Francisco-based Trax ($2.3 billion), a retail analytics leader, raised $950 million combined. Although not yet unicorns, Blue Dot and WhiteSource, both based in Massachusetts, increased the total funding amount to $1.1 billion, setting a single-day record for Israeli-founded start-ups. "When you unpack these astonishing figures," Kaplowitz said, "you begin to understand that the investments fund new jobs and boost local economic activity." In San Mateo, Tipalti, the Hebrew word for "I took care of (it)," has grown its accounts payable and global remittance automation solutions into an enterprise valued at $2 billion. Dremio, a big data curating engine ($1.0 billion), and Innoviz ($1.4 billion), a LiDAR manufacturer, maintain headquarters in Santa Clara. They could soon be joined by their neighbor Cloudinary, a provider of cloud-based solutions for image, video, and data asset management. Cloudinary has impressively approached unicorn status without taking a single investment from a venture capital firm. Recently, USIBA published research findings on the 21 Israeli-founded unicorns based in New York, which trails Tel Aviv as the city with the most Israeli-founded unicorns in the world. Soon after, Outbrain, a unicorn from the list, filed a confidential prospectus with the U.S. Securities and Exchange Commission for plans to IPO. This development came one day after Israelifounded ad software company DoubleVerify – headquartered in SoHo – closed its first day on the New York Stock Exchange up 33 percent, enough for a market capitalization of $5.3 billion. The mission of the United States – Israel Business Alliance is to strengthen the economic relationship between individual states and Israel. Headquartered in New York, USIBA recently opened its second office, in Miami. Learn more at: PAGE 121



PAGE 122


"In the last year alone, Cleancult has sold more than 1,500,000 zero waste refills which removes over 1,000,000 pounds of plastic from our planet."

Passionate about bridging the gap between sustainability and

Share with us some of Cleancult's recent successes.

excellence, Ryan Lupberger co-founded Cleancult in 2018

Within the past year, the Cleancult team has worked diligently

with Zachary Bedrosian to disrupt typical notions on zero

to disrupt the home cleaning category as the first zero waste,

waste living and bring ingredient transparency to the masses,

plant-based cleaning solution sold online AND on shelf. The

changing how the cleaning industry operates. After working

majority of major retailers in the USA have committed to the

with numerous social ventures and the leading social impact

U.S. Plastic Pact, which requires that the retailer is 100%

accelerator in the USA, The Unreasonable Institute, Ryan

recyclable, reusable, and refillable by 2025. Cleancult is

wanted to combine his love of social impact with design and

determined to aid retailers achieve these goals and go

product excellence, leading to the inception of what is now

greener, we are the first zero waste brand in the market that

Cleancult. Ryan holds a Bachelor of Science from Babson

lives in retail. The brand can proudly say that we are now in

College of Entrepreneurship and is an active mentor for the

over 4,000 stores to date, including Meijers, Kohls and CVS,

entrepreneurship community there. He’s been named a top

along with recent expansion into the Canadian market. The

Colorado Entrepreneur by NFIB, awarded Retail TouchPoints

company is on this trajectory to positively impact the retail

40 Under 40 for innovation in retail, is a TEDx speaker, an

industry and lead this effort to sustainable, zero-waste in-

author for Conscious Company, and has been a guest on

store home care options. In the last year alone, Cleancult has

American Express Changemakers.

sold more than 1,500,000 zero waste refills which removes over 1,000,000 pounds of plastic from our planet.

Share with us Cleancult's mission and recognitions. Simply put, Cleancult’s mission is to fix the cleaning industry

In addition to leading the category within retail, in March of

and redefine clean - from packaging, to ingredients, to

2021 Cleancult also launched the world’s first ever zero-waste

efficacy. Cleancult has raised over $25,000,000 in venture

Foaming Hand Sanitizer in light of the COVID-19 pandemic.

capital, is backed by the National Science Foundation, has

Following Cleancult’s zero waste innovative business model,

over 16 patents pending, and has been named a top 250

each formula comes in a recyclable, paper-based milk carton,

consumer brand by IAB in both 2019 and 2020. Cleancult is

along with a stylish, shatter-resistant glass bottle to put the

also the only zero waste cleaning brand in nationwide retail

product in. The brand is on a mission to redefine clean for the

stores. Additionally, the brand has also been named a top 20

cleaning industry and consumers alike and recently was

DTC brand by Business Insider and Similar Web in 2020. I have

awarded a Carbonfree® Product Certification, which means

been featured on CNN, CNBC, Fast Company, Yahoo! and

we are recognized as taking responsibility for our products’

more, and frequently contribute to trade publications as an

carbon footprint while helping to hasten a market

industry thought leader. Cleancult is currently distributed in

transformation to a low-carbon future. Cleancult is proud of

over 4,000 retail doors in both the U.S. and Canada, including

the achievements we have made within the past year and is

CVS, Meijer and Kohl’s, along with digital availability through

constantly looking ahead on how to improve and take action

the Cleancult website and on Amazon.

to better our planet. PAGE 123

Talk to us about innovation at Cleancult. Cleancult was built on the basis of innovation and it is a part of everything the brand does - from formulas, to branding and packaging to new products. Our packaging is one of the most innovative on the market as we are the first company to successfully put soap into paper-based milk cartons with a resealable plant based cap. In order to also create formulas that are both safe and equally effective in cleaning up every day messes, we teamed up with PhD scientists to harness natural ingredients, leading to the development of our proprietary coconut-powered CocoClean tech, which creates a hyper-effective yet safe formula. The use of coconut oil






antimicrobial and antibacterial properties, without the use of harmful chemicals. By using a refill system like Cleancult, consumers can eliminate 44 lbs. of plastic per year. Additionally, within the past year, we have worked diligently to innovate new products in response to COVID-19 and to meet the rise in consumer demand for sanitizing products that are safe for the environment, tough on germs, and gentle on hands. This resulted in Cleancult launching the world’s first zero-waste Foaming Hand Sanitizer earlier this year. We continue to keep a pulse on industry trends to consistently meet consumer needs. In fact, to date, Cleancult has helped to offset 1,200 metric tons of greenhouse gas emissions by partnering with, we are committed to continuing to increase this number with our refill system. Why is Cleancult unique on the market? Cleancult is unique compared to other cleaning brands through our mission, zero-waste attributes, product formulation, packaging and also our overall branding. Cleancult continues to lead the industry in plant-based and sustainable innovation, and with a 360 degree refill system like ours where the recyclable refills and plastic-free glass bottles are delivered straight to doorsteps, consumers can eliminate approximately 44 lbs. of plastic per year. Our products are formulated with the cleanest, biodegradable ingredients. PAGE 124


Unlike competitors that use petroleum-based ingredients,

and also offers shatter-proof glass dispenser bottles that can

Cleancult teamed up with PhD scientists to harness natural

be reused for a variety of products, which ultimately helps

ingredients, leading to the development of our proprietary

eliminate plastic by 90%. In addition to the innovative

coconut-powered CocoClean Technology, which creates a


hyper-effective yet safe formula. Coconut oil has been studied

shipping, Cleancult also partakes in a variety of CSR and

to have antimicrobial and antibacterial properties, without all

sustainability programs, such as a free mail-back recycling

of the harmful chemicals. We never uses enzymes, any

program where our company will take care of consumer’s

artificial preservatives, or artificial scents, and instead utilize

finished cartons with our partners at Memphis Recycles. I

essential oils as stabilizers, scents, and preservatives. All


Cleancult products are tested by third party labs and are, in which our brand vigorously assesses our

either as good or better than the efficacy ratings of leading

shipping carbon footprint to invest in carbon reduction

natural household cleaners.

projects and plant trees to undo the shipping carbon we emit.











The result is our official carbon-neutral status, a significantly Please share some of the social responsibility initiatives at

reduced footprint, and a happier earth.

Cleancult. Responsibility and sustainability are two pillars Cleancult has

How is Cleancult overcoming obstacles in the industry?

truly been built around. Our brand is on a mission to redefine

In addition to Cleancult’s thriving direct-to-consumer

clean in an industry that is filled with harmful plastic and

channel, we developed a hybrid business model to work with

harsh chemicals, and takes this mission seriously. From

retailers on lowering their carbon footprint and catering to a

biodegradable ingredients, to 100% recyclable packaging

fast-growing consumer demand for sustainable cleaning

made in the USA, and a carbon-neutral shipping model,

products that actually work. In Cleancult’s view, retailers hold

Cleancult is dedicated to giving consumers a new, sustainable

just as much responsibility as the brands they sell, and are

way to clean their homes with their 360-degree refill system

actively committed to supporting retailers in going green. By

from pre-purchase to post-purchase. Cleancult is the first and

offering Cleancult’s zero waste, plant-based products in

only company in the world to successfully put soap in

retailers across the country (over 4,000 stores to-date) and

recyclable milk cartons, with a resealable plant-based cap

now into Canada, we are helping major chains - such as CVS, PAGE 125

Kohls and Meijers - take steps towards greener business plans while showing consumers a new, greener way to clean their home. Because of Cleancult's leadership and determination to change the cleaning industry, we are pioneering the way retailers can lower their own carbon footprint. By 2025, almost all retailers in the USA have committed to the U.S. Plastic Pact, which requires that the retailer is 100% recyclable, 100% refillable and 50% compostable. While these goals are aggressive, Cleancult is one of the only brands successfully operating under these zero waste-free principals that can help them achieve these objectives as there’s not a single zero waste brand in the market that lives on retail shelves. In terms of other areas the industry needs to improve on: one of the cleaning industry’s dirtiest secrets is the amount of single-use plastic that is discarded. In fact, 40 percent of plastic produced is packaging and that’s why we created 100% recyclable packaging with paper-based carton refills, topped with a resealable paper-based cap, along with stylish glass bottles to put the formulas in. Cleancult’s refillable system was designed in an effort to reduce plastic-use and allows consumers to eliminate approximately 44 pounds of plastic per year. Cleancult hopes to lead the cleaning industry to continue eliminating plastic waste from our planet. What are the pillars of great leadership? Great leadership breaks down to three main pillars. The first pillar is kindness. I am a leader who prioritizes kindness with my team and ensures that kindness permeates every part of the operation. If kindness truly becomes a cultural trait, it also radiates to additional partners, vendors and the community. Kind leaders are often underrated, however are crucial for world businesses to really grow, succeed and actually affect change in their communities. The second pillar is transparency. I am fully and completely transparent with the entire company on financials, growth, challenges and organizational structure. I believe that people need true buy-in and they should understand what the company is really going through. If the leadership shows true and radical transparency, there’s no reason that the broader team would not as well. The last pillar is the true pursuit of perfection. From day one, everyone on the Cleancult team has believed in iteration and optimization. Throughout the year within each quarter, every product, formula, process and brand message are reviewed. How can we optimize this? How can we iterate on this? While our team is on a continuous pursuit of perfection, we do acknowledge that nothing will ever be absolutely perfect, including leaders, but ultimately this makes the organization and its members truly effective at continuously bettering themselves. For more information about Cleancult, visit: PAGE 126





COLONIAL PIPELINE RANSOMWARE BREACH - LESSONS TO LEARN MICHELA MENTING The Colonial Pipeline failure exposed an obvious willful

a ransom payment. In the case of the Colonial Pipeline attack,

ignorance to take Cybersecurity seriously. ABI Research's

the threat actor is a group known as DarkSide. The group

Digital Security Research Director answers critical

utilizes an additional tactic that involves stealing a copy of the

questions about the Colonial Pipeline ransomware hack.

data before encrypting the original. This puts additional pressure on the company, as DarkSide threatens to release

With the world asking how the Colonial Pipeline ransomware

the data publicly unless the ransom payment is received.

attack could happen to such a large and sophisticated company, global tech market advisory firm ABI Research

What was the primary infrastructure weakness that

turned to its Digital Security Research Director Michela

enabled entry? Was there more than one critical entry

Menting with some pressing questions about this stunning



The primary infrastructure weakness is unknown at this point as Colonial Pipeline has not revealed any information

Perhaps the most significant statement made by Ms. Menting

pertaining to how the threat actors got in. Typically, however,

will give every company a wakeup call: "Any company

such groups use a mix of social engineering, such as phishing

(especially one with upwards of $500 million in annual

emails, and vulnerabilities of remote access mechanisms, to

revenues) that is not prepared for such attacks has clearly

get in and then privilege escalation (e.g., gaining elevated

been purposefully skimping on basic cybersecurity tools,

access to restricted resources) and lateral movements (e.g.,

training, and strategy."

using one system to access other systems in order to move deeper into the network) inside the infrastructure to identify

In simple terms, what was the exact nature of the hack?

weaknesses and assets.

It was a ransomware attack. In general, this means a threat actor infiltrated corporate IT systems and installed some

What should have been in place to prevent the hack, or to

malware, which encrypts data and systems. As a result, these

make it less successful?

systems become unusable without a decryption key. The

This is also unknown since no information has been shared

threat actor then offers to deliver the key only in exchange for

yet. However, the fact that ransomware shut down most of

PAGE 128

their operations, both IT and OT, means that their security posture must have been poor at best. Ransomware is neither new nor revolutionary. The fact that there is a sophisticated, organized cybercriminal market for ransomware shouldn't be news for anyone in the industry. On the contrary, it is a longstanding, experienced, and mature black market. Any company (especially one with upwards of $500 million in annual revenues) that is not prepared for such attacks has clearly been purposefully skimping on basic cybersecurity tools, training, and strategy. This hack is a harbinger of cyberthreats to come. Do you have







companies/ governments/ utility authorities to implement to prevent hacks like this from happening again? Attacks like this have been happening since the dawn of the first virus and will continue to happen indefinitely.

"Any company (especially one with upwards of $500 million in annual revenues) that is not prepared for such attacks has clearly been purposefully skimping on basic cybersecurity tools, training, and strategy."

Cybercrime is as lucrative as the IT industry itself. For companies that take these threats seriously, there are a great many resources available, including guidelines, standards, regulations, best practices, technologies, architectures, strategies, and information sharing processes. These tools are available at the public, private, and international levels, and the U.S., where the attack took place, is among the leaders in the cybersecurity space.

PAGE 129

Therefore, a failure as big as that of Colonial Pipeline simply

hanging fruit, but ransomware is such a profitable market

shows an obvious willful ignorance to take cybersecurity

that it has become highly competitive, with sophisticated



ransomware gangs going after bigger and bigger targets.

connectivity in both IT and OT will mean continuously

However, there is still a fine line for the types of companies

increased threat vectors. The key is to understand that even

organized crime is willing to go after. The closer these groups

the best cybersecurity solutions will not, and cannot, always

get to undermining critical infrastructure, the more





guarantee absolute protection for all assets. Consequently, organizations large and small should always be prepared for an eventual attack, which means architecting their infrastructure so that it can continue to operate despite an ongoing attack while simultaneously recognizing and dealing with the threat. This is not an easy feat, but there are concepts such as zero-trust security and cyber-resiliency which can aid in creating such a posture.

dangerous they become to national security and the greater the







governments. Additionally, these repercussions may not just come from the victim country, but also potentially from their host nation, especially when this country might be Russia or China. To that end, while there is no conclusive evidence that most of these groups are state sponsored, there is clearly an implicit understanding between the gangs and their home countries that allow them to conduct their illicit operations

"Expanding connectivity in both IT and OT will mean continuously increased threat vectors. The key is to understand that even the best cybersecurity solutions will not, and cannot, always guarantee absolute protection for all assets. Consequently, organizations large and small should always be prepared for an eventual attack, which means architecting their infrastructure so that it can continue to operate despite an ongoing attack while simultaneously recognizing and dealing with the threat."

Do you think this hack will speed IoT security efforts in the

with impunity. If these gangs start to cause too much trouble

U.S. or globally? ABI has forecasted that cybersecurity

from a national security perspective and create problems for

spending for critical infrastructure will grow to reach

their host nations, reprisals back home may be likely. It is

US$106 billion in 2021. Should it be more?

clear DarkSide is conscious of such consequences, as

Many in the industry expected attacks against critical

evidenced by their recent half-apologetic press release and

infrastructure of this nature and breadth to have been

their efforts to distance themselves from any political

launched by nation states. However, despite global

motivation some may want to infer about their attack.

geopolitical tensions, most of the big powers have abstained

Nonetheless, it may be that, in this instance, they may have

from such large, public-facing, debilitating attacks against

gone after too big a fish, however poorly secured Colonial

one another, as they could be considered acts of war. Despite

Pipeline seems to have been. Hopefully, however, it will give

the dangers, cybersecurity efforts have been sporadic,

large corporations a push to revise and strengthen their

fragmented, and half-hearted in critical infrastructure, leaving


many gaping holes in security postures. Unsurprisingly, the

infrastructure, and show them – yet again – that they are not

organized cybercrime market has stepped in to pick the low-

exempt from common cyberattacks.

PAGE 130






ABI Research provides actionable research and strategic guidance to technology leaders, innovators, and decision makers around the world.

More information can be found in ABI Research's



Security market data report. This report is part of the company's Digital Security




includes research, data, and ABI Insights. Market Data spreadsheets are composed of deep data, market share analysis,




service-specific forecasts to provide detailed insight about opportunities. About ABI Research ABI Research analysts provide easily actionable




innovators, around focuses












makers research


technologies that are dramatically reshaping industries, economies, and workforces global








ground-breaking studies often years ahead of other technology advisory firms, empowering our clients to stay ahead of their markets and their competitors.

PAGE 131



PAGE 132


"Specific to what values make Collins Builders stand out in the market; it is our unwavering commitment to honesty with our clients."

Since 2003, Ashley Collins has been the owner of Collins

Collins Builders has received prestigious recognitions in

Builders. A Jacksonville, Florida native, he is a graduate of the

the last year, please share some details on some of them.


In addition to the ongoing personal and professional








administration from Stetson University.

development of a top-notch team of experienced individuals, we have recently been recognized by Build Magazine as the

After college, Ashley entered the home-building business with

‘Most Innovative Single-Family Homebuilder – Northeast

a local company, Trademark Homes, as an assistant

Florida’. In addition, we have been recognized again, for the

superintendent in December of 1999 and worked his way up

third year in a row, by for both Service and Design

to superintendent in 2000. From 2000-2001, he managed the

awards. Locally, as members of the Northeast Florida Builders

construction of more than 70 homes. In late 2001, he moved

Association, we have been recognized for multiple Laurel

on to work for another Jacksonville-based home builder,

Awards for excellence in multiple categories, including luxury

SEDA, in the estimating, budgeting and purchasing

homes and our Design Studio. In all our years in business,

department as well as the construction department and

recognition and achievement, outside of that received from

worked extensively in internet-based scheduling software

our clients, has never been our first priority. We are

from 2001-2003.

unbelievably fortunate to be able to serve our community and our clients, and are truly grateful for any additional

In May 2003, Collins Builders was founded. For the first five

recognition, particularly within our industry. We firmly believe

years, Ashley led incredible growth for the company, from

that, through passion for our product and a strong desire to

building one home the first year to 148 homes closed in 2008.

serve our clients, these accolades become a by-product of our

When the economic downturn came in 2008, Ashley led the

commitment to excellence.

company through the recession, weathering the tough times and since 2013 has experienced 25 percent year-over-year

How does Collins Builders stay ahead of the curve in

growth. He credits the success to God, his family, a talented

regards to market trends and constantly moving customer

team of professionals at Collins Builders and an unwavering


commitment to serving clients. Ashley is happily married to

As a small, local custom homebuilding company, we are

his wife of more than 20 years, Jeanie, and is blessed with four

constantly monitoring and assessing our market, along with

children: Hayden, Rowan, Lawson and Lincoln. Jeanie has

the needs and desires of our clients, in an effort to provide the

been a steady and faithful encouragement by his side and he

most relevant products and services we can, and to find ways

is eternally grateful to her. He credits his success to her

to differentiate ourselves. The process or designing and

devotion and their commitment to the Lord. When not

building luxury homes takes a multi-faceted approach,

leading Collins Builders, he enjoys attending church, reading,

starting with helping our clients to visualize a concept, and

date nights with his wife, fishing, sports and vacations with

then turning that concept into a reality. In an effort to

his children.

overcome the challenges of visualization, our team has also PAGE 133

implemented 3-D and virtual design software, which very few homebuilders across the country have done. These resources allow our clients to perceive spaces, finishes and architectural styles that are unique to their personal tastes and preferences. The results have been amazing, and our clients are unbelievably excited to have the ability to engage more deeply in the process and see their dreams become realities. From the perspective of your clients, what values and advantages make Collins Builders stand out in the market? The focal point in this question is, “make Collins Builders stand out in the market?” If it were not for this distinction in the question, Collins Builders would probably sound familiar to most other builders across America. Regarding values, for instance, most builders will say that they “treat each home as if it’s their own” or “we listen to our clients’ needs and focus on every detail” or “we are passionate about each customer” or “we know that a house is more than a purchase, it is a home” or “we take ownership in your project from start to finish”. Of course, we wholeheartedly agree with these statements and strive to uphold, maintain a strong sense of urgency, good listeners, ethical, technically advanced, pursue excellence in construction and customer relations, thorough, skilled in our craft, work with a high level of integrity, etc. But, specific to what values make Collins Builders stand out in the market; it is our unwavering commitment to honesty with our clients. Collins Builders finds the most value in giving our clients the truth about each build scenario. It is easy to say that we are honest builders, but when this profession meets with reality, practical and real-life circumstances, that is when this value is tested. Collins Builders believes that the client deserves the true answer, even if they may not like it or has the potential to make things difficult or if it costs the sale; telling the truth will ultimately strengthen the relationship and build a bond of trust with them. I can give countless stories of clients who have come to us thinking of purchasing a lot or have land to build on and after leaving our initial consultation, PAGE 134

"OUR APPROACH TO CORPORATE SOCIAL RESPONSIBILITY IS TO MAKE THIS "We are a full, soup to nuts, design plus build firm. What that means is TECHNOLOGY AVAILABLE, ACCESSIBLE, AND AFFORDABLE FOR ALL." that from sales to horizontal lot development, architectural design, job specifications, interior design, project and closing coordination, house construction, and services after completion, we handle all of it."

expressed such gratitude and relief that we were honest with

We are proud to partner with Builders Care, a faith-based

them. It may not have been the news they wanted to hear, but

501c3 organization (run by a licensed contractor), whose

it was the truth. We cannot be afraid to be honest with

mission is to provide affordable-to-no-cost construction to

people. We believe that each active and potential client we

disabled and elderly members of our community in addition

have is a true blessing; a gift that we are called to be a faithful

to other non-profits in Northeast Florida. Our team donates

steward of. They are trusting in us to be truthful and deliver

hours of their talents and energy each year to help provide

them a home and an experience second to none. We take this

this much needed service to our most vulnerable neighbors.

privilege and responsibility very seriously and are ferociously

Service is vital to how we conduct our business at Collins

protective of our clients. Delivering the truth is a matter of our

Builders - and it is truly our honor to build homes that our

personal and professional integrity as their entrusted builder

clients are proud of, but it is our blessing to be able to serve

for the most personal product on earth.

our community.

As for what products / service advantages make Collins

What are some of your plans to provide leadership to your

Builders stand out in the market? Our full design and build

industry in order to raise standards across the board?

services set us apart. It cannot be overstated that most

Although we certainly offer a specific product for our clients,

people looking to build a custom home have their work cut out for them. They must pull together multiple resources from different areas of town or even outside their city, most of whom do not know or collaborate with the others, to complete the project, opening themselves up for costly pitfalls and unnecessary delays. We are a full, soup to nuts, design plus build firm. What that means is that from sales to horizontal lot development, architectural design, job specifications, coordination,

interior house



project and

and services

closing after

completion, we handle all of it.

we consider ourselves to be a service-based company first and foremost. To that end, we believe that it takes a significant focused commitment to succeed in achieving a high level of customer service in all aspects of our business. Quality is paramount to the success of our company, as well as the satisfaction of our clients, and we believe that there is far too much focus on speed and the overall delivery of housing ‘units’ in our industry. One of our primary objectives is to collaborate with like-minded developers, trade partners and suppliers, to offer and provide quality homes for all our clients. In order to do so, intentional effort has to be made to

Collins Builders is highly engaged socially in the

ensure that the team is on the same page, and that the bar for

communities it operates in, please highlight some of them.

excellence is set high and then managed to ensure that

At Collins Builders, our commitment to service goes beyond

expectations are met on a consistent basis.

our customers. Central to our mission is to also be of service to the communities in which we live and work. To that end,

What are your views about great leadership?

we support the efforts of Christ Church Academy, Compassion

Great question! Although the list of what makes a good leader

International, Daniel Kids, i9 Sports, Investing in Kidd (ink!), St

can be extensive, I will give just five that I believe are essential

Augustine Youth Services, St Jude Children’s Research

to being a good leader. Please believe me when what I answer

Hospital and Davidson Cares both financially and through

here is just as much intended for me as it is for the interested


reader. PAGE 135

Third, be a risktaker… but a calculated one. Being calculated in the risks you take as a leader involves discipline no doubt, but a good leader must be willing to take risks. Often in business we can become paralyzed by the comforts of the status quo. Good leaders will find innovative ways to grow, stay ahead of the competition and excel their team to new levels of performance, product, and service. Risk taking involves investment and investment, in and of itself, is risky. But good leaders who calculate ahead of time will inevitably find a path to improving and innovating without blowing the budget. A good leader must be willing to press the limits of each team members potential. Risk taking can be an amazing platform to catapult your business to greater heights. “You’ll always miss 100% of the shots you don’t take.” Wayne First, humility. Being humble may sound old fashioned; it is unequivocally the greatest character trait in being a good leader. Abraham Lincoln said, “Nearly all men can stand adversity, but if you want to test a man's character, give him power.” We all have unique talents and skills, some inherent to our personalities and some crafted over time through experience and training, but humility is a matter of true ownership of who we are. We must have a teachable spirit and a meekness about ourselves. For this to be a reality, we must be open to other opinions, correction and sometimes even criticism. Sometimes this means coming from people outside your company, but specifically when it comes from people within your company. The individuals who we lead must know that they are being heard and that their thoughts and ideas matter. They must be able to trust in us in this area. Operating in fear will never lead to a culture of trust. Trust in leaders is earned through our willingness to consider our employee’s feedback. Can the leader be taught? Is the leader willing to be held accountable for his or her actions? Is the leader teachable? Humility says “yes” to these questions. Second, discipline. Be humble enough to admit that you need to be disciplined; you need to stay organized and laserfocused on setting and achieving goals. President George Washington said, “Discipline is the soul of an army. It makes small numbers formidable; procures success to the weak, and

Gretzky. Fourth, engagement. A good leader is actively engaged in the ongoing functions and the people within an organization. By “actively”, I mean that a good leader spends quantity time and quality time with the company. Absentee leadership is poor leadership. Ownership is not just financial obligations and responsibilities; it is exemplary work ethic and care. Being engaged is about serving. Serving the needs of the individuals who answer to you by promoting both professional and personal growth. I was blessed to be reared by a father who was never afraid to “jump in the ditch with them”. Good leaders are actively engaged in their business. “It all came down to employee engagement. It all came down to recognition. It all came down to leadership, which led to every sailor feeling ownership and accountability for the results. You can ask a team to accomplish a mission, but you can’t order excellence.”– Mike Abrashoff - Naval Commander. Fifth, integrity. Integrity could have just as easily been the first trait that makes a good leader, but I think it does well as the strongest bookend. Integrity is defined as “the quality of being honest and having strong moral principles; moral uprightness.” Good leaders embody the faithful maintenance of this character attribute. Top to bottom of any organization’s culture and character can be measured by the level of its embracement to its integrity. Good leaders who

esteem to all.” Although building homes can sometime feel

are people of integrity, do not allow decisions to be based on

like a kind of war, it goes without saying that as a leader,

feelings or various circumstances. Honesty, fidelity, moral

George Washington put such a high value on discipline that he

uprightness, transparency, and truth are their compass.

said it “is the soul of an army”. What a statement! He was right though. PAGE 136


Ascend Advisers, a Digital Sales Enablement firm, has created

meeting off the table. Instead, salespeople and prospects are

the first-of-its-kind platform to leverage artificial intelligence

now having that meeting in a real-time online social

and social media for lead generation. Called AscendAI™, the

exchange." Walton also noted that the list building

platform is the first of its kind to infuse AI into the

component of the process is what makes all the difference.

combination of the world's #1 contact platform (LinkedIn) with the list building and segmentation engine of LinkedIn

"From the start we work with salespeople to not only define

Sales Navigator. The Platform fills a void in today's remote

who's ideal on LinkedIn but who is also socially active and

digital work world to literally build exponential business

engaged. We purposefully build target lists chock full of

relationships online.

prospects that have a point of view and welcome the same from others in their space."

The benefit of AscendAI™ is that it enables individual

Perhaps the most valuable aspect of the platform's AI is its

salespeople to build credible relationships faster than they

ability to gauge the success of the messaging that is pushed

could on their own using LinkedIn. According to Ascend

out over the course of a campaign. At 30 days, salespeople

Advisers EVP of Sales Bill Walton, "AscendAI™ is taking weeks

can understand what's working and make the right

out of the sales cycle by taking the proverbial coffee talk

adjustment to maximize their engagement with prospects.

PAGE 137



PAGE 138


"We believe we owe it to our industry to provide cutting-edge technologies for antibody discovery."

Tracey Mullen is a chemical-biological engineer from MIT

Abveris is experiencing fast growth, please highlight some

who began her career as a scientist at a start-up antibody

achievements in both scientific and commercial aspects?

discovery research organization. In this role, she managed

Over the last 12 months, our organization has exited the

100+ antibody development projects over the course of

“start-up phase” and entered a period of massive growth.

two years to help accelerate new drugs to the clinic.

This growth can be seen across all areas of the organization:

In 2013, she joined the Antibody Discovery team at Biogen

Science / Innovation

where she optimized cutting-edge technologies for the

Launched next-generation technology enabling Abveris to

discovery and engineering of new therapeutic antibodies,

identify therapeutic antibodies with unprecedented

with a focus on some of the industry’s most challenging and

resolution, precision, and speed (weeks instead of

elusive targets. In 2018, Tracey joined Abveris as the Director


of Antibody Discovery Operations, where she managed

Identified hundreds of lead antibodies to support the

technical project design and management before her

clinical development of new therapeutic and diagnostic

promotion to Chief Operating Officer in 2019. During her

products for pharma organizations.

tenure as COO, Tracey co-led the implementation of a next-

Released more than 20 characterized antibodies for

generation antibody discovery platform that has propelled

COVID-19 applications to support under-resourced

the company's exponential growth, solidifying Abveris as a

scientists in need of tools to fight the pandemic.

premium partner to some of the world's top biopharma organizations.

Sales / Partnerships Increased average quarterly sales by 135%

Tracey is now the Chief Executive Officer of Abveris, where she

Repeat business from 82% of partners

continues to push the boundaries of antibody discovery

Started working with 40 new partners

through strategic organizational improvement and technical development. When she is off the clock, Tracey can be found

Operations / Personnel

on the side of cliffs around the world pursuing her primary

Increased headcount from 20 to 35

passion outside of work: rock climbing.

Won Business Intelligence Group’s “Best Places to Work” award in 2021

Abveris is a premier antibody discovery partner, offering end-

Retained all but 1 employee through the COVID pandemic

to-end mAb discovery solutions to biotech and biopharma companies of all sizes. Abveris provides its partners access to

How has Abveris gained its reputation for innovation?

multiple technology platforms with optimized workflows for

At Abveris, innovation is one of our core values. As an

immunizations, screening, characterization, sequencing,

antibody discovery partner (and a team of antibody -

purification, and recombinant production.

enthusiasts), we make it our mission to stay at the forefront of PAGE 139

the industry through a continued focus on scientific innovation and advancement. We believe we owe it to our industry to provide cutting-edge technologies for antibody discovery; we are continuously evaluating first- or best-inclass platforms. Our innovation is not limited only to our science — we have taken some unique steps on the business and operational side as well. Some examples are listed below, but these are

Abveris has completed 100+ campaigns against cell surface receptors alone (a traditionally challenging class of therapeutic targets).

just a few representations of this overarching organizational mission. Launched a trial period of a four-day work week, establishing ourselves as the first biotech company on the East Coast (USA) to do so. Early adoption of bleeding-edge technologies to provide the most accelerated options for antibody discovery (for example, Abveris was the first service provider to offer single B cell antibody discovery workflows enabled by the Berkeley Lights Beacon). Options for unique, non-traditional business models to give innovative scientists access to drug discovery. We will always find a way to work with partners who require a low upfront cash commitment by incorporating successbased (and/or equity-bearing) partnership options. What advantages do your partners appreciate most about working with Abveris? The most significant benefit of working with Abveris is unparalleled quality, in both our service and deliverables. Our partners appreciate that we provide accelerated drug discovery while leveraging industry-leading best-in-class technologies — enabling the highest-quality deliverables possible. Working with a company like Abveris provides our partners with the opportunity to explore alternative technologies with a team of passionate and dedicated antibody experts. We promise a deliverable, not just a service,

Experienced project design and execution – Abveris has

which is evident throughout the entire process from sales to

completed 100+ campaigns against cell surface receptors

execution. A few of the outstanding qualities partners have

alone (a traditionally challenging class of therapeutic

appreciated can be found below, though the complete list is

targets). This enables the team to design projects based

far more extensive.

on past experience and success, thereby de-risking the

Accelerated drug discovery – enables fast followers and

discovery process.

new-to-market therapies to transition to the clinic sooner.

Exceptional project management and partner attention –

Unique integration of industry-leading platforms –

our dedicated project managers are available around the

ensures the best workflow is followed for any given

clock to answer questions. Scientific sales and leadership

campaign. There is no “one-size-fits-all” approach at

teams – our organization is science-forward, meaning we


put scientific integrity first.

PAGE 140

What is a major challenge in the biologics industry for

How has COVID-19 influenced your view on leadership?

partners and how is Abveris solving it?

If the past year has taught us anything, it is how important

The biologics drug discovery industry suffers from fragmented

leaders are to our organizations, our families, our social

and misaligned views on what qualifies as the “best platform”

movements, our countries, and even our own health and

for antibody discovery. As a result, organizations specializing

safety. We can no longer afford to have bad leaders.

in distinct, solitary platforms are common, all claiming that

While different industries and organizations require different

their technology is the answer to all antibody development

leadership styles, there are fundamental commonalities

problems. Unfortunately, this is simply not the case — there is

across all—empathy, transparency, and drive to name the top

no “one-size-fits-all” when it comes to drug discovery for

three. But an essential quality that sets a good leader apart

modern therapeutic targets. I believe the answer to this issue

from a great leader is a deep understanding of her

involves a unique integration of new and existing

organization and the people she is fortunate enough to lead.

technologies leveraged intelligently for each new discovery

A great leader does not take a leadership role; she naturally


becomes a leader through equitable action and integrity, and she is lifted into the position by those around her. A leader is

At Abveris, we prioritize the continued evaluation of new technologies




only as good as the team she leads.


specializing in alternative technologies — broadening the

Final word about Abveris.

suite of tools available to our partners for successful antibody

We are antibody enthusiasts working to discover biologics

discovery. With each new campaign, we learn more about

that target the most challenging classes of therapeutic

what works (and more importantly, what does not work) for

targets. We provide industry-leading solutions for therapeutic

different classes of targets. Going forward, we will continue to

and reagent antibody developers. We have built a strong

prioritize new technology development and implementation

reputation on our ability to deliver outstanding science.

to have the right platform for any given drug discovery project, not the same platform for all.

For more information, please visit: PAGE 141


Through their consultancy firm From High Tide, Worrell and Ralph are determined to remove barriers by guiding one million first-time female business owners through the process of starting their own company.

It was not only cause for concern, but also the spark for a new venture. Deloitte recently released data that clearly shows that the pandemic has taken a heavy toll on working women; the majority are less optimistic about their career prospects. - 77 percent of respondents say their workload increased since

As the pandemic disproportionately impacts women in the

the COVID-19 crisis broke

workplace - 'From High Tide' aims to remove barriers and

- Over half of women surveyed have experienced harassment

open doors for female entrepreneurs.

or non-inclusive behavior at work in the past year - The majority of respondents are planning to leave their

As business partners Stephanie Worrell and Wendy Ralph saw

current employer within two years

their own company hit hard during COVID-19, they also began

- Nearly a quarter may leave the workforce for good

homing in on a disturbing national trend – working women

- Women surveyed reported a 35-point drop in mental health

were being disproportionately impacted by the pandemic.

and a 29-point drop in motivation compared to pre COVID-19

PAGE 142

"This is an incredibly challenging time, but it also holds unique opportunities for women to chart a new career course," said Worrell, an accomplished Boston-based entrepreneur, business coach and marketing professional. "As we've worked with clients over the past decade, we've seen the fire in their bellies – the ideas, determination and passion are there, but taking that first step is often the insurmountable hurdle. Based on the current data, women now have more incentives to become their own boss."

"It's time for women to think seriously about charting their own course. Just imagine the impact this can have on one million families – and the U.S. economy at large."

Through their consultancy firm From High Tide, Worrell and Ralph are determined to remove barriers by guiding one million first-time female business owners through the process of starting their own company. "We've been through this ourselves as small business owners and now we want to empower other women to do the same a lot of other women," said Ralph, From High Tide co-founder. "It's time for women to think seriously about charting their own course. Just imagine the impact this can have on one million families – and the U.S. economy at large." About From High Tide From High Tide is a multi-channel consultancy firm dedicated to helping one million women start their own businesses. Together, co-founders Stephanie Worrell and Wendy Ralph develop media, products, inspiring content, and a step-bystep road map to guide first-time business owners through overcoming personal and professional obstacles, achieving goals, and becoming the happiest humans possible. For more details, please visit: PAGE 143




Teague Egan is the Founder and CEO of EnergyX,

Teague Egan’s business background is one of serial

responsible for all aspects of building the company into

entrepreneurship, investing, inventing, and philanthropy. He

the world leader in renewable energy technologies.

has been investing in public sector energy assets and

Teague’s background is one of serial entrepreneurship,

sustainable technologies since 2013. Prior to EnergyX, he

investing, inventing, and philanthropy and he has been

previously started businesses in entertainment, music, and

investing in public sector energy assets and sustainable

sports, and is also the inventor of energyDNA – a patented

technologies since 2013.

multi-component graphene textile fiber technology. Teague founded Innovation Factory VC, a VC fund focused on tech, life

Lithium demand is already high and is growing year on year.

sciences, real estate, and consumer products in 2012.

Over the next 10-20 years, lithium will be the most important natural resource in the world. As our society transitions to a

Most of his philanthropic efforts are associated with the

fully sustainable future, EnergyX will tackle the hardest

Thomas E. Smith Foundation. He is the co-founder of Dance

problems for the production of lithium and many aspects of

For Paralysis, The Reality Ride Challenge, and The Kindness

energy storage.


PAGE 144

As the world is steadfast in transitioning to sustainable

Ultimately, we are aiming to take the company public through

energy, Energy Exploration Technologies Inc. (EnergyX) has a


mission to power the future. Founded by serial entrepreneur,











Teague Egan, and a team of the world’s leading scientists and sustainable






revolutionary technology to support the shift to clean energy. Lithium is sometimes referred to as “white petroleum” because it has the potential to replace fossil fuels. Batteries are the driving force in the revolution of electric vehicles, and are critical for supporting the storage of growing demand for

Why is EnergyX's approach unique in the energy industry? Our approach and company culture is quite unique. We use high-level marketing campaigns including crowd-investment and influencer marketing, which I think also makes us stand out as nobody has really been using these tools in this typically “old school” industry before.

clean energies like wind and solar. EnergyX is developing solid state electrolyte battery solutions to increase energy density in battery chemistries. EnergyX was conceived when Teague Egan was on a sabbatical exploring South America. As he ventured across the Salar de Uyuni, in the mountains of Bolivia, he came to

Key Fact: Teague invested in Tesla in 2013, beginning his passion for the transition to renewable energy.

learn this area was not only the world’s largest salt flat at 4000 square miles, but also the world’s single largest lithium reserve held in the salt brines below. Part of a larger area known as the “Lithium Triangle”, up to 75% of the entire world’s lithium is captured in this small area between Chile, Argentina and Bolivia. Primarily untapped, and with the biggest opportunity Teague had ever set his eyes on, EnergyX was born. EnergyX drives innovation by partnering with the world’s leading research facilities, laboratories, universities, and






technologies to the market at scale. Please give us some insight into EnergyX's plans. Innovation is core to our business and we’ve partnered with

Our direct customers are the Lithium producers, and our



ultimate goal is to work with the mining sector to replace

universities, and commercial manufacturers to bring

existing technology by making it more efficient and

disruptive technologies to the market at scale. EnergyX






recently announced a successful $20 million Series A round and a portion of this funding will be going into further

More broadly speaking, our customers are those who care

development of our technology. We are placing pilot plants

about climate change, environment, and sustainability. So

into the field this year with several of the largest lithium

the end-user is actually anyone who uses a cell phone, laptop,

producers in the world and should these field pilots prove

drives an electric vehicle etc. Essentially, anything that is

successful for 6-12 months of run time, we will move to full

powered by a lithium-ion battery is our customer! By making

commercial facilities by the end of 2022 or early 2023. This

lithium more available and at lower cost, we can drive the

will significantly drop the price of lithium for battery cell

transition to renewable energy and electric vehicles - this is


ultimately about saving the planet. PAGE 145

This is a phase of tremendous growth for EnergyX, please spotlight some of the company's biggest achievements. We’ve had a lot of successes over the last very busy 12 months! I’ve highlighted some key achievements below: Crowdinvesting: We launched a crowdinvesting campaign on Netcapital. This is open to anyone wanting to invest in

"Lithium is a critical metal required to help mitigate the climate change crisis. If we want a chance to save our planet, we need a lot of lithium."

a high-growth company. We are currently in our second round and our previous offering was one of the most successful in Netcapital's history! Series A: We recently announced a successful $20 million Series A raise, which we will use to develop our sustainable lithium extraction technology to advance renewable energy storage, electric vehicles and help avert the climate crisis. Partnerships: We announced a partnership with Nobel Prize winner and inventor of the lithium-ion battery, Dr. John Goodenough and his team at the University of Texas to develop our revolutionary energy storage technology. We partnered with ProfMOF to promote the use of Metal Organic Frameworks (MOFs), a relatively new class of nanotechnology materials suitable in the development of

Current lithium extraction methods are environmentally

projects involving renewable energy and large-scale

damaging, how will EnergyX's technology avert this?

lithium-ion production and battery storage. ProfMOF is

Sustainability is absolutely core to EnergyX so it is obviously a

the world leader in the research and development of MOF

top priority for us. As a corporate citizen, we are deeply


concerned about the consequences of negative climate

We partnered with Orocobre to work together on

change and it is our mission at EnergyX to play a significant

implementation of sustainable direct lithium extraction

part in helping to accelerate us to a clean energy future and to

technology. Orocobre is a world-leading lithium producer

avert the climate crisis we are facing.

who recently announced their merger with Galaxy Resources.

Lithium is a critical metal required to help mitigate the climate change crisis. If we want a chance to save our planet,

How do you approach leadership in your unique position?

we need a lot of lithium. However we recognize that current

Most importantly, a leader must lead by example. Creating a


company culture of hard work, with an innovative mindset,

environmentally damaging. The technology we’ve developed

and an enjoyable atmosphere ultimately comes from the top.

at EnergyX will make lithium extraction more sustainable and

At the very beginning, EnergyX was just me, by myself, with an

efficient by extracting lithium more quickly (days instead of

idea and a vision. I worked a year before I hired our first

months) and recovering 3 x as much at over 90% (current

employee. Now every week I work 100+ hours to build the

methods recover around 30%). Further, our technology uses

company, and motivate my team members who have joined

little to no water or chemicals. Essentially we want to

me in this journey. An incredibly strong work ethic is an

transform the energy industry, and we have the technology to

imperative attribute for a great leader. Few people realize

do so which is very exciting.





how extremely hard it is to be a great CEO and leader. It takes tremendous sacrifices to get the results you desire. PAGE 146

Find out more: |




Opportunities for Private Equity and Venture Capital in Brazil

Brazil has more than 220 active Fund Managers.

have picked up since 2011. The segment's dynamism is related to the growing amount of capital committed for

From 2016-2021 Brazil was able to deliver 18 unicorns.

investments in the country. The volume has significantly increased over a 9-year period, as well as an increasing gross

There are more than 20,000 Startups – outstanding

payout to investors according to ABVCAP, the Brazilian


Association of Private Equity and Venture Capital. Since 2009, ABVCAP and Apex-Brasil have linked international investors to Brazilian fund managers and companies. Considering regional venture capital performance in Latin America by managers, angels and corporates, Brazil has represented 50.5% of the deals made in the region followed by Mexico with 22.7% and Chile with 9.1%. According to the Latin America Venture Capital Association (LAVCA) US$2.49 billion was invested on 222 deals In the Brazilian venture





Manufacturing and Agtech. In 2020 the average private equity ticket for a company was R$115 million while venture capital average ticket was R$70 million. 66% of the capital committed in the Brazilian PE / VC industry in 2020 comes from international investors, an increase of 24.52% considering 2016 share and 34.69% considering 2012 levels.

capital side of the industry. In 2019 this amount was US$1.3 billion representing an increase of 91.53%.

Exits activities are also increasing and proving the industry maturity. While 2011 registered R$3.6 billion in

Considering the invested industries by amount, LAVCA reports

exits, In 2019 that amount reached R$20.9 billion

Fintechs, Logistics and Proptechs as the top three industries.

representing an increase of over 300%.

Based on the number of deals; Fintechs, Healthtechs and Proptechs are the top performers followed by SAAS, e-

Apex-Brasil has supported international investors to

commerce and Edtechs.

commit more than US$18 billion to local companies.

PAGE 148

BRAZIL VC & PE Back in 2011, the year that the mapping of start-ups began to be delivered to the market by the Brazilian Association of Startups (ABSTartups) there were 4,000 companies in Brazil. The community has kept growing through the years reaching 10,000 companies in 2017. Now the number of new companies is still growing and has exceeded 20,000. Several industry focused mappings have been produced and published recently, especially oriented to promising sectors such as Agritechs, Fintechs, Mobility, Cosntrutechs and others. Considering the mapped areas of interest, companies are offering solutions to these following top five fields: EdTechs, FinTechs, HealthTechs, AgriTechs and RetailTechs. The top 10 locations where these start-ups are: the city of São Paulo ranks 1st with 45% of the companies, followed by Rio de Janeiro (12%), Belo Horizonte (10%), Porto Alegre (9%) and Curitiba (6%). Other ranked cities present shares ranging from 4% to 3% and are Florianópolis, Brasília, Salvador, Recife and Fortaleza. Regarding the activity of Private Equity and Venture Capital, ApexBrasil facilitates the connection between International Limited Partners (LPs) and General Partners (GPs) to Brazilian funds and Innovative companies. The Agency also support corporations and their venture capital approach through matchmaking and special projects. In regards to corporate venturing, a major trend in Brazil, at least 150 corporations are playing an increasing role in supporting entrepreneurs by providing liquidity and fostering high-tech deals. Since 2010, Apex-Brasil and ABVCAP have supported over USD18 Billion to be fundraised by Brazilian funds managers and more than USD 330 Million from international Corporate Venturing Funds (CVCs) on direct deals and funds. The Agency works closely with 300+ financial investors monitoring their thesis and advising matchmaking opportunities through its projects and promotional calendar every year. Besides connecting financial investors to opportunities, most recently Apex-Brasil is promoting investments to develop new technologies and foster innovation. For more details please visit: PAGE 149




Thailand's CP Foods has vowed to protect, restore and

social responsibility which has been exercised through the

preserve biodiversity as well as combat deforestation across

"Balance of Nature" strategy, one of 3 pillars towards

its supply chain through collaboration with suppliers in

sustainability strategies the "Food Security, Self-Sufficient

sourcing materials from sustainable sources and its mission

Society and Balance of Nature". The commitment concerns all

towards the "low-carbon organization" and decarbonization

parties throughout the supply chain, binding all to produce

for food security and good health of global consumers.

food without harming the environment and support the United Nations Sustainable Development Goals (SDGs).

Mr. Prasit Boondoungprasert, Chief Executive Officer of CP Foods, has shared that CP Foods has announced the

The Commitment entails CP Foods and its subsidiaries that

Biodiversity and Zero Deforestation Commitment. To be


achieved by 2030, the Commitment affirms the Company's

aquaculture) and also food business (food production and

PAGE 150







distribution) as well as suppliers and farmers that supply agricultural raw materials such as maize, fish meal, palm oil, soybeans and tapioca. CP Foods, its suppliers and farmers have joined hands in tackling forest encroachment through a responsible procurement system and a transparent traceability system. CP Foods today accomplishes its goal in achieving the 100% traceability of maize, back to the plantation fields that have legal land deeds and are not in forest areas. The system has been supported by a satellite image technology, to raise confidence in its procurement. Meanwhile, CP Foods has also implemented the "Self-Sufficient Farmers, Sustainable Corn Project" to support and share knowledge with maize growers in Thailand, to equip them with academic knowledge that supports less use of chemicals and helps combat impacts on the climate.

"CP Foods realizes the importance of natural resources and preservation of biodiversity, as they are the foundation of the food supply chain and food security." Prasit Boondoungprasert CEO of CP Foods

Meanwhile, CP Foods has developed and exercised the Biodiversity Management Plans in monitoring suppliers' traceability efficiency, to assure that its products do not contain materials from encroached forest areas. CP Foods has also assessed suppliers' operations and traceability practices. "CP Foods realizes the importance of natural resources and preservation of biodiversity, as they are the foundation of the food supply chain and food security. The Biodiversity and Zero Deforestation Commitment was announced because of this realization," Mr. Prasit said. He added that CP Foods is committed to combat deforestation as the process harms its goal in lowering carbon emissions. Trees store carbon, protect soil, and prevent the ecosystem from destruction or degradation. The Commitment emphasizes the fight against deforestation from the beginning of its supply chain. Meanwhile, CP Foods has taken part in conserving, protecting and rehabilitating terrestrial and mangrove forests to increase biodiversity through several projects including the CPF Rak Ni-Ves Project at the Pasak watershed, Khao Phraya Doen Tong, in Lop Buri province; and the CPF Grow-Share-Protect Mangrove Forestation Project that covers mangrove forestation efforts in Rayong, Samut Sakhon, Chumphon, Songkhla and Phang Nga provinces. For more details please visit: PAGE 151



Consumers around the globe are more

Richard Cope, Senior Consultant, Mintel

likely to think that their country is

Consulting, said: "There seems to be a

suffering from climate change than

sustainability gap—a striking difference

causing it, according to research from

between consumers' experience with

the Mintel Sustainability Barometer.

the causes of climate change and the reality of where the responsibilities lie.

An average of 44% of consumers

We see a divide in some major producer

globally say the country where they live

countries like Brazil where consumers

is suffering from climate change, while

view culpability for climate change

an average of 33% believe that the

through deforestation as an external

country where they live is contributing

problem, which is actually due to

to climate change.

overseas demand for meat, soya and timber. In the case of many European

Consumers from Italy (20%), Brazil

markets, their emissions are exported

(21%), South Korea (24%), and Spain

to manufacturing countries, like China,

(29%) are among the least likely to

but that seems lost on consumers when

believe their country is contributing to

they consider, and apportion, blame for

climate change. By contrast, those from

climate change responsibility."

the UK (44%), Germany (45%) and US (46%) are among the most likely to

"One of the major challenges for

believe their nations have a role to play,

companies and brands is how to

peaking in Canada where more than

effectively close this understanding gap

half (51%) of consumers believe this.

to better position their products and services as part of the sustainability




PAGE 152

Mintel features

Sustainability research

solution. This approach will require


more education around uncomfortable

insight on consumers' sustainability

realities if more consumers are to

attitudes, behaviors, and purchase

engage with issues and environmentally

preferences across 16 countries, and

beneficial products. More companies

offers recommendations for brands

need to take the lead in asserting their

based on best-in-class innovations,


communications, and campaigns.

explaining what they view as the real






societal problems—as well as their main business challenges.

"Given that the International Energy Agency (IEA) believes

Messaging and campaigns will be most impactful if brands

that over half of the cumulative emissions reductions

coordinate with government efforts or embrace the zeitgeist

required to reach zero are linked to consumer choices, one

for environmental awakening documentaries like Seaspiracy

might hope consumers accept more responsibility. There are

and Kiss the Ground."

several possible reasons why they, instead, put the onus on companies. More effective activism, for example, promotes

Consumers hold companies most responsible for improved

the belief that companies are to blame—whilst the sheer scale

environmental and social standards

of the problem demands a response that feels beyond the capabilities of mere consumers. It's also likely the blame

When it comes to who is most responsible for sustainability

game stems from consumers' sense of betrayal around

issues, consumers say companies are the most responsible

packaging and recycling, with some companies' information

for a whole host of issues. Almost half (48%) of global

about what can be recycled too opaque and governments

consumers believe companies are responsible for increasing

'disposing' of sorted and recycled waste by exporting it for

the amount of packaging that is recycled, while only a quarter

landfill and incineration," Richard continued.

(25%) believe responsibility lies with consumers, and just a fifth (20%) with governments. Meanwhile, two in five (41%)

Consumers have an idea of how companies can help

global consumers believe that companies are responsible for

When asked what encourages them to buy products or

reducing emissions from air transport, compared to 36% who

services which claim to benefit/protect the environment,

believe it's up to governments, and just 12% who think it is

consumers are most likely to want information on how their

the responsibility of consumers.

purchase has a direct impact, such as one tree planted per purchase (48%). They are also looking for labelling to show







the environmental impact, such as CO2 emitted (47%). Just

companies (e.g. airlines, taxi and rail companies) are deemed

over two in five (42%) are looking for information measuring

to be the most responsible (44%) for protecting the

impact with quantities they can understand, such as liters of

environment; this is followed by household manufacturers

water used or distance travelled in kilometers. Meanwhile,

(39%) and then packaged meat and/fish manufacturers at

41% are looking for recognizable certification to prove their


standards, such as B-corps*.

When asked what encourages them to buy products or services which claim to benefit/protect the environment, consumers are most likely to want information on how their purchase has a direct impact, such as one tree planted per purchase (48%). They are also looking for labelling to show the environmental impact, such as CO2 emitted (47%).

PAGE 153


"Consumers want companies to use simple terms and data, and to explain the direct and measurable environmental

"Consumers want companies to use simple terms and data, and to explain the direct and measurable environmental impact of their purchases. To build belief in science and convert potential into actual purchases, companies need to offer up a new sustainability lexicon that consumers can easily understand."

impact of their purchases. To build belief in science and convert potential into actual purchases, companies need to offer up a new sustainability lexicon that consumers can easily understand." "In addition to wanting third party accreditation, it's notable that consumers want to understand their personal impact through purchasing in order to support their belief that their purchases can have a positive impact on the environment. These challenges are analogous to those around food nutrition labelling, so it makes sense that a sustainability 'traffic light system' is being piloted this autumn by brands like Nestle and major supermarkets in the UK. This promises to marry visual convenience with the rigor of objective, quantified third party qualification. However, consumers will want the ability to learn more about how and where the product footprint is being measured," Richard concluded. *Certified B Corporations are businesses that meet the highest standards of verified social and environmental performance, public transparency, and legal accountability to balance profit and purpose. The full Mintel report is available for free download at:

PAGE 154

MUSE MASTERMIND - BRINGING YOUR HEARTFELT VISION TO THE WORLD In today’s day and age, high-level competition exists in almost

full spectrum of life and leave a legacy behind. Luna’s passion

every imaginable industry. In order to succeed, one needs to

is to help changemakers, healers, and coaches find alignment

tap and unlock their true potential. With the right guidance

within themselves so they can make their impact, be

and mentorship, any entrepreneur can take their business to


a whole new level and increase their revenue exponentially.

themselves, and find more freedom.






Muse Mastermind is one such embodiment-focused strategic initiative for soulful entrepreneurs to help clarify, define,

What is the “Muse Mastermind” Program

structure, and make a current inspired project a reality while

Muse Mastermind is an interactive, intimate, online, and in-

allowing oneself to be shaped into the leader they wish to be.

person strategic and soulful initiative designed to help people follow through on an inspired service project using Luna’s

“Muse Mastermind” is a strategic and initiative program

proven system so that people can take aligned actions each

designed to help people birth their heartfelt vision and

week and receive support every step of the way. Muse is both

embody the changemaker they are meant to be. This is

an in-person and online group program that offers an

achieved via proven practices rooted in full-spectrum

abundance of one-on-one support as well. Muse Mastermind



is the perfect program for entrepreneurs who wish to make an

productivity planning. Muse has supported 58+ alums to

impact on their industry and reach their true potential. The

achieve their goals and make their impact, through a

program helps people step into their most aligned

foundation of energy efficiency and self-honoring choices.

embodiment of leadership. Luna Grace Isbell-Love believes

This program provides the direction people seek without

“when we do the work within, the work we put out into the

feeling like it is just another thing that they have to complete.

world is aligned with our Soul Purpose”. Helping people




clarify their vision and become aware of their impact, the Luna Grace Isbell-Love, the creator of The Alignment Code™ is

Muse Mastermind program is helping entrepreneurs fulfill

a Transformational Leader and Alignment Mentor who holds a

their dreams while stepping into service and create positive

Masters Degree in Spiritual Psychology and certification in

changes in the world.

multiple interdisciplinary healing arts practices. Her work lies at the interaction of exploring what it means to welcome the

PAGE 155


Flux House is a housing system designed to

Smart sensors in conjunction with other devices provide real-time

be maximally sustainable in its production,

information about air and water quality, thermal, lighting and acoustic

construction, and also its use, by allowing for

comfort, and overall energy consumption, so individuals can

reconfiguration and expansion of a single

understand their homes better.

module to form clusters, communities and urban development.

Meanwhile, smart homes better connect residents by sensing, understanding, responding to and gradually anticipating needs. In

It is engineered with passive house principles

addition to improving health and wellbeing, automating control over

and a minimal number of components which

home environments can help save energy and reduce the carbon

are suited for large scale manufacturing


process. This serves to: drive quality, reduce capital investment requirements, facilitate

Taking into account the entire life cycle of the building, FluxHouses can

automation. Manufacturing components in a

substantially reduce home ownership cost which will in turn narrow the

factory has been shown to cut emissions by

affordability gap. Scaling for widespread adoption will have a significant

up to 60%, compared to conventional

impact on energy efficiency, quality of life, and ultimately enable us to


deliver genuinely affordable and beautiful homes for everyone.

Enabling technologies such as IoT, building

"The FluxHouse is our commitment to creating homes of affordable

controls, robotics and digitization can now

luxury, bringing beauty and sustainability into many people’s lives. The



Fourth Industrial Revolution technologies help advance the Fluxus

building process with reliable quality and

prefabricated building system by leveraging innovations in advanced



materials, construction automation, connected building and smart

infrastructures and interfaces are designed

home tech." - Fanyu Lin, CEO, Fluxus. "The Fluxus System is also

to incorporate many other smart home

designed to smoothly incorporate other smart home technologies from

technologies from the outset.

the outset."

PAGE 156

cost-effectively performance.

integrated For



Fluxus is part of the World Economic Forum’s Global Innovators community, amongst four leading companies selected to participate in the Forum’s augmented reality pilot project. The World Economic Forum’s Strategic Intelligence Group has introduced the use of augmented and virtual reality (AR/VR) into its curated content offering for immersive experiences. "Our digital future is becoming more interactive and spatial, so these first steps into the nascent world of immersive technologies




augmented reality represent a paradigm shift towards a new type of user-interface for our interactions with both the physical and digital worlds." - Andrew Berkley, Lead, Immersive Technology and Content, World Economic Forum. The






International Organization for Public-Private Cooperation. The Forum engages the foremost political, business, cultural and other leaders of society to shape global, regional and industry agendas. It was established in 1971 as a not-for-profit foundation and is headquartered in Geneva, Switzerland. It is independent, impartial and not tied to any special interests. About Fluxus Founded in 2013 in New York City, Fluxus is a privately




company, committed to advancing global housing solutions to improve quality of life through a new way of delivering affordable, energy-efficient and healthy homes across the economic spectrum by implementing smart methods of construction, where measurable ESG metrics are woven into the value chain for creating new homes. For more details: PAGE 157


As the world races toward net-zero, new Sustainable

sustainability programs. Additionally, JLL has announced that

Operations offering translates sustainability ambitions

its Corporate Solutions business has been renamed JLL Work

into critical business outcomes to help companies reach

Dynamics. By combining the best of real estate, technology

bold climate goals.

and sustainability solutions, JLL is creating positive workspaces for clients across the globe.

The desire to work at purpose-driven and responsible companies has never been stronger. As a result, leaders will

Work Dynamics offers integrated services with a dedicated

need to rethink their approach to work, the workforce and the

emphasis on sustainability and technology, enabling clients

workplace – utilizing the latest technology and sustainability

to enhance the performance of their portfolios and help

practices – taking a more human-centric approach to shape a

realize the goal of a more sustainable built environment.

better world of work. As the built environment is responsible for roughly 40% of global energy consumption, commercial

"As the world of work rapidly transforms, a more human-

real estate leaders are looking for ways to convert ambitious

centric, resilient, and responsible real estate approach is

sustainability agendas into action. In response, JLL is

required," said Neil Murray, Global CEO, JLL Work Dynamics.

launching Sustainable Operations – the real estate industry's

"Work Dynamics is more indicative of our purpose – enabling

only end-to-end sustainability product offering developed to

organizations to shape their workplaces to create a better

help companies configure, launch and manage portfolio-wide

world of work for their people."

PAGE 158

The real estate industry is reaching a tipping point

"We track sustainability performance across 48,940 buildings,

With occupiers and investors starting to translate their green

representing 2.1 billion square feet of client space, worldwide

intent into ambitious sustainability targets, the industry is

through Canopy," said Murray. "We're able to tap the power

reaching a real tipping point on how to drive the

of technology and analytics to better understand CRE data

decarbonization of the built environment. JLL finds that 96

and not only offer strategic actions for our clients to improve

percent of its top 50+ global clients have set ambitious,

their performance, but actually implement those changes for

publicly stated sustainability goals – but only 19 percent have

them to drive meaningful change. That is the power of

a clear sustainability action plan with committed spend to

combining technology and sustainability into a singular

achieve those goals. Knowing data alone will not solve


challenges, JLL is launching Sustainable Operations – providing companies insights and action informed by data to

Multi-phased sustainability journey

help leaders achieve their goals. The Sustainable Operations

Work Dynamics is designed to meet organizations where they

offering is action-oriented and designed to help organizations

are in their journey, whether an organization is setting their

reach their sustainability goals more cost-effectively and

first environmental, social and governance goals or is

efficiently – no matter where they might be on their

considered a sustainability leader, to create safe, sustainable,

sustainability journey.

and inspiring spaces. The pandemic has ushered in a new age of responsibility, urging organizations to take bold action for

Building portfolio-wide sustainability programs

their employees, customers, communities and society at

Through a holistic approach powered by technology,

large. With Sustainable Operations, companies can shift

delivered by top talent and supported by integrated services,

beyond traditional boundaries to realize more impactful

Sustainable Operations offers portfolio-wide sustainability

climate resilient strategies and drive meaningful progress

programs to maximize ROI and scale globally at speed. This

toward the transition to net-zero.

includes using JLL's data and insights platform, Azara and the sustainability technology and analytics platform, Canopy –

Delivered by JLL's global team of more than 300 sustainability

both built by JLL Technologies. Azara uses machine learning

professionals and supported by its comprehensive suite of

to unite disparate datasets into one platform, accelerating

sustainability services – spanning strategy, reporting, ratings

data-driven portfolio, facilities, space and workplace


management insights from months to days. In tandem,

engineering design and more – Sustainable Operations

Canopy centralizes utility and environmental data to more

programs are optimized in real-time for teams to unlock the

efficiently manage and monitor cost and performance,

potential of data and take action to help accelerate

allowing companies to quickly pinpoint opportunities to

companies' progress in reaching their sustainability goals.

optimize sustainability performance. In 2020 alone, JLL

A JLL Fortune 500 financial client recently said, "We aspired to

clients used Canopy to track more than $300 million in energy

drastically reduce our global energy consumption by 2-3%

cost savings and measure 193.8 million pounds in CO2

annually and lower carbon emissions by 40% per full-time

emission reductions.

employee. Working with JLL, we created a full governance





"The pandemic has ushered in a new age of responsibility, urging organizations to take bold action for their employees, customers, communities and society at large."

PAGE 159

"Work Dynamics manages more than 1.6B square feet of real estate and has averted more than 112,700 metric tons of CO2e by advising clients on renewable energy projects."

structure, used tools to improve data tracking and transparency and benchmarking dashboards for 80% of our global utility bills. These improvements allowed us to deliver our energy reduction goal more than 3 years early – cutting carbon emissions by 50%." JLL Work Dynamics, formerly Corporate Solutions, partners with leading organizations, across industry sectors, advising, creating, managing and optimizing environments that achieve a more human-centric, resilient, and responsible approach to shaping a better world of work. Through technology-enabled solutions, Work Dynamics creates safe and inspiring spaces around the world for people to collaborate, innovate, and drive meaningful change anywhere that work is performed. With more than 45,000 local and global specialists, the team enables clients to enhance the performance of their portfolios and people to realize their diverse ambitions including a more sustainable built environment. Work Dynamics manages more than 1.6B square feet of real estate and has averted more than 112,700 metric tons of CO2e by advising clients on renewable energy projects. Our Supplier Diversity program extends our corporate values of diversity & inclusion to our business strategy, spending nearly $1B in 2020 with over 1,000 small and diverse businesses globally. For more information visit JLL is a leading professional services firm that specializes in real estate and investment management. JLL shapes the future of real estate for a better world by using the most advanced technology to create rewarding opportunities, amazing spaces and sustainable real estate solutions for our clients, our people and our communities. JLL is a Fortune 500 company with annual revenue of $16.6 billion in 2020, operations in over 80 countries and a global workforce of more than 91,000 as of March 31, 2021. JLL is the brand name, and a registered trademark, of Jones Lang LaSalle Incorporated. For further information, visit PAGE 160







Troy Harvey co-founded and leads PassiveLogic. He is an American technologist and entrepreneur. PassiveLogic is developing the market’s first platform for Autonomous Buildings. As the co-founder and CEO of PassiveLogic, Troy leads the product design, engineering and manufacturing of the company's autonomous systems platform, deep physics computation engine, and digital twin standard. Troy has led companies and teams developing products in the consumer, industrial, and computer industries, including several awardwinning high performance buildings. His expertise spans building science, AI tool chain development, embedded IoT systems, and control theory. PassiveLogic has had a tremendously successful start on the market, share with us some of the recent highlights. In the last year we have achieved the following: Closed a Series A funding round of $16M. Oversubscribed. Building out a test and training area as part of the PassiveLogic office. Launched beta of digital twin standard for describing buildings (Quantum) in Q1 2021. First run of engineering samples of sensor product (Swarm Touch).

How is PassiveLogic transforming building technology? PassiveLogic was founded on the concept of innovation in the Buildings industry, a market that has been up to this point very slow on the path to digitalization. We have reinvented automation to replace legacy control logic and hardware with real-time autonomous decisions at the edge, paving the way for integrated smart cities and reducing the world’s carbon footprint. Here are some examples: 22 provisional patents. 51 patent pending. 5 granted. Applied our approach to automation in alpha sites, achieving on average 30% energy savings We are speeding up model-predictive control so that it can be commercialized and scale in real world applications. We are seeing simulation benchmarks performing 10MX ifaster than the current industry standard. Why does PassiveLogic's offering stand out in its space? Buildings are surprisingly complex, with thousands of inputs and outputs that influence human comfort, energy efficiency,

Built out team: Technical leaders from Facebook, Google,

intended use cases, and equipment longevity. PassiveLogic is

Samsung. Commercial leaders from Honeywell and Dell.

working on technology that enables customers to conquer

Signed a three way proof of concept deal backed by $2.5M

that complexity and deliver spaces that are both comfortable

in products with one of the world’s leading professional

and energy efficient. Our solution allows customers to

services companies.

manage their buildings with their existing team, without

Engaged with channel partners to sell PassiveLogic

needing highly skilled and costly experts — expanding the

equipment throughout the United States, resulting in

marketplace for intelligent, efficient buildings beyond the top

$120M in LOIs to purchase product over the next 4 years.

few percent that can currently afford costly automation.

PAGE 162

"Our solution directly supports reduction of the world’s carbon footprint, without having to replace and waste existing mechanical equipment."

How does PassiveLogic impact sustainability? PassiveLogic’s core offerings, with a focus on technology inclusion and energy efficiency, are inherently designed for the betterment of society. Our solution directly supports reduction of the world’s carbon footprint, without having to replace and waste existing mechanical equipment. We expect to be a central part of the plan other companies implement to attain their own environmental social responsibility goals. We will use our own solution, but have not set internal targets as of yet. What aspects of building automation within buildings is PassiveLogic's technology aiming to improve performance and efficiency in? We are targeting the transformation of the role of automation throughout the Buildings industry. Our technology will help organizations deliver on digital transformation in the Built world. Our platform starts with better HVAC control, but goes well beyond this to support the wider ecosystem of IoT devices, digital systems, and enterprise initiatives. Building automation is no longer just about HVAC — it is the core organizing intelligence for all systems in the built environment. How do you approach leadership? I believe in a flat organization, which inherently elevates employees’ level of responsibility in an organization. Without many layers, communication and decision making is faster. Everyone regardless of title, rolls up his or her sleeves to get work done and meet milestones together. For more information on PassiveLogic, please visit their website: PAGE 163


Oscar Chavez Launches His Juicy $3M LinkedIn Playbook to Awaken Sales for Busy CEOs. Self-doubt is a significant obstacle when pursuing one’s passions since there is an inner voice of fear that shadows all ambitions. In an encouraging move by International Keynote Speaker and CEO Advisor, Oscar Chavez, for a limited time, he is giving away his $3M LinkedIn Playbook at zero cost to help CEOs and business owners scale post-covid. From an early age, Oscar Chavez, flouted self-doubt to embark on an entrepreneurial journey. At the age of 16, he kick-started his business career as a corporate magician; and aged 23, he became the

Oscar Chavez’s successful track record equips him with an unbeatable ability to help businesses and individuals understand how to achieve more in business with less. Get started at:

youngest high-performance sales executive in Australia’s

Screw mediocrity

largest and iconic technology companies. He then went on to

Oscar claims the biggest barrier to achieving one’s goals is the

compete on Season 2 of Australia’s The Voice (aired to 4

pull to conform to the “everyday people lifestyle”. That is -

million Australians, with over 1.7M views on YouTube), where

going to work day in and day out, going home and tuning into

he was publicly ridiculed for his obesity.

“everyday people TV” rather than taking massive action to

Following The Voice, Oscar dropped an incredible 70 kgs postshow over 12 months. This transition contributed to his becoming an instant social media hit, inspiring audiences globally. The transformation triggered his subsequent successes, including closing a $3M deal on LinkedIn in a single month with no advertising spend back in December. “The results were really phenomenal for my business and I know the many challenges businesses face when it comes to generating qualified leads and closing them as a client,” Chavez says. Which is why he created some training to show business owners and CEOs the step-by-step process to

transform their lives into something more meaningful. For Oscar, he would prefer to work longer hours during the week and on weekends for the luxury of being able to go “off-grid” for a few months without falling into debt and with the comfort of knowing that his business continues to grow without him. According to Oscar, whom you choose to surround yourself with will determine whether or not you will succeed in attaining your life’s biggest goals. “It’s OK to wake up one day and realize that the friendships you have are holding you back. But the choice on what to do is up to you”. Increase transparency

generate qualified leads using only their LinkedIn profile.

Everyone makes mistakes and has problems to solve.

Chavez has been hosting weekend workshops on the $3M

looking for problems to solve, "Most people are so busy trying

LinkedIn Playbook since February and his clients have had

to talk about their solutions and deliver their unique selling

some stellar results. One of Oscar’s clients generated six

propositions that they miss out on the opportunity to learn

booked meetings and had a proposal sent out in the same

about their customers intimately. People walk into meetings

week after attending the $3M LinkedIn Playbook training.

over-prepared knowing exactly what they want to pitch to

According to Oscar, to be successful, you must be ruthless in

their clients. People need to shut up and just listen". Chavez

But this is the first time Chavez is opening the doors to his

says that solving a problem is just as much about listening and

training at zero cost. “I have a global network, so it was

reading between the lines as thinking about a viable solution.

challenging for some people to attend the live training due to the time differences, so I decided to eliminate that barrier and

Take no prisoners

give it away for free as a test. So many CEOs and business

Oscar says that everybody is so scared about the opinions of

owners make excuses for themselves. Most of the time it’s due

others that it cripples them with fear and stops them from

to fear and self-doubt - they question whether they have what

taking meaningful action to unleash the full potential of their

it takes to get to the next level and they’re overwhelmed by

lives. The definition of “take no prisoners” for Chavez is to be

the mixed messages in the industry so my $3M LinkedIn

ruthlessly uncompromising in pursuing one’s objectives.

Playbook is a great starting point to test a lead generation

Without this hunger and drive, Chavez says that people will

channel - especially because there’s no ad spend involved”,

not live up to their full potential and may live their lives

Chavez says.

littered with regret. PAGE 165

IMPOSTER SYNDROME AFFECTS 65% OF PROFESSIONALS Imposter Syndrome, the unsubstantiated belief that you

Other findings of this study include:

are underqualified for your professional position, affects a

75% of female executives surveyed reported experiencing

majority of the modern workforce today.

Imposter Syndrome. 53% of female professionals between the ages of 25-34

Market research technology firm, InnovateMR, headquartered

are currently experiencing Imposter Syndrome.

in Calabasas, CA, has released a new study concluding that

85% of women have not spoken to someone at work

65% of professionals today suffer from Imposter Syndrome.

about their struggles, for fear of being seen as weak.

Of those, young women are disproportionately affected.

Less than 5% of employers directly address Imposter

According to KPMG's Advancing the Future of Women in

Syndrome with their staff.

Business Summit Report, Imposter Syndrome is one of the

50% of Imposter Syndrome sufferers are working moms,

least talked about, yet most prevalent issues facing

but still have a higher focus on work than personal life

professionals today.

due to feelings of guilt.

PAGE 166

Vice President of Marketing and Communications at InnovateMR, Brittany Nicols, grounds these findings in her own engaging personal

65% of professionals today suffer from Imposter Syndrome. Of those, young women are disproportionately affected.

story as a high-ranking business leader without a traditional college education. She writes how she spent most of her early professional career needing extra personal justification for her own success, and its impact on her confidence. Now able to put a name to her damaging internal dialog, she is determined to educate professionals everywhere and offer her guidance to overcoming Imposter Syndrome. "Yep, just like Abraham Lincoln, Walt Disney, Bill Gates, Steve Jobs, and Mark Zuckerberg, I don't have a college degree. However, I don't have billions of dollars in my bank account to free myself from the voices of insecurity and self-doubt wracking my brain," Nicols states in the article. "These feelings formed a pattern which would continue. It wasn't until very recently that I was able to put a name to what I felt: Imposter Syndrome." InnovateMR is a fiercely independent sampling and ResTech company that delivers Faster Answers™ from business and consumer audiences utilizing technologies to support agile research. As industry pioneers, InnovateMR connects organizations with targeted audiences around the world and develops forward-thinking products to support informed,

According to KPMG's Advancing the Future of Women in Business Summit Report, Imposter Syndrome is one of the least talked about, yet most prevalent issues facing professionals today.

data-driven strategies, and identify growth opportunities. For more information on the work of InnovateMR, visit the website:

PAGE 167




PAGE 001 PAGE 168

Building a personal brand is no

1. Positioning

longer an option, it's a must.


A quick start means quick money.

competition online. So how do





people know what makes someone Consumers,



different if they don't make it clear?

investors and employees want to

Don't try to be all things to all

know the people behind the brands.

people. Pick a specific group of

People buy from people after all...

people and speak only to them. Companies must be different from







everyone they've listened to before.

competitors each vying for an

When someone clearly differentiates

audience's attention, how does

from the competition, everything

someone stand out?

they say will have more impact.

2. Content. Content. Content. How does a good brand leverage their expert positioning to build an audience? By sharing content. Content is like a 24/7 salesperson. It can speak to more people in 24 hours than employees can in a year. It takes the audience from not knowing a brand exists to knowing, liking and trusting it. Without high-quality content, the brand won't be seen. One of Brandly's previous clients had incredible positioning (he'd built and sold 11 ecommerce stores, ran a successful agency and was one of the best SEOs in the UK). But he simply wasn't posting content through his personal channels. Within 90 days of posting content he increased his visibility by 1,139%... 3. Amplification Anyone can build an okay personal brand with positioning and marketing. But to build a personal brand that screams credibility, has longevity







'amplified'. See, consumers avoid advertising like the plague. But there's another way to get in front of an audience at scale. The best way to do that is to engage them with valuable content





consuming - think podcasts, blogs, print publications. Featuring on podcasts is the fastest, cheapest and most effective way to put a personal brand in front of a pre-built, targeted audience. It screams credibility. Without amplification, an audience will plateau, or worse, dry up completely. Brandly Personal Branding: We build and manage personal brands for CEO's and entrepreneurs,




content creation, social management and growth. PAGE169 001 PAGE





Steve Ehrlich is currently Chief Executive Officer of Voyager Digital and its U.S. Subsidiaries. Mr. Ehrlich was CEO of E*TRADE Professional Trading LLC, the professional trading arm of E*TRADE FINANCIAL and led the Management Buyout of the Lightspeed division in July 2006. As founder and the CEO of Lightspeed Financial, LLC – a US based retail brokerdealer – Mr. Ehrlich was responsible for eight major acquisitions for Lightspeed over a seven-year period. Prior to his executive position, Mr. Ehrlich was a Vice President at E*TRADE responsible for brokerage strategy. Mr. Ehrlich was also responsible for the planning and execution of three major business acquisitions for E*TRADE FINANCIAL. Mr. Ehrlich graduated from Franklin & Marshall College with a BS in Accounting. He holds a CPA and is a member of the AICPA. Mr. Ehrlich also holds licenses with FINRA. He is the founder of the Hockey in Norwalk Foundation, a non-profit

We also achieved 50% operating margins in fiscal third

serving over 300 youth hockey players that has received a

quarter of 2021, a number we anticipate growing as we've

grant from the New York Rangers for minority communities.

engineered our business so there is significant opportunity for margin expansion as we continue to scale.

Voyager Digital has experienced massive growth over the last year, please share more details about this.

In addition we developed strategic partnerships with industry

Some of our key successes in the last year include:

leaders to expedite our growth, including Blockdaemon,

We grew our user base from 80,000 to over 1.6 million in

Market Rebellion, and

one year. We expanded the Voyager coin offering from about 30

Share with us some of the ways that Voyager is scaling its

coins last year to over 60 coins today.

technology and securing partnerships to drive innovation.

We scaled our team from 35 in February 2021 to over 120

Innovation lies at the heart of Voyager. We are continually

in June 2021.

developing and scaling our technology to provide competitive

We have now exceeded $3.3 billion in AUM.

prices, fast execution, security, and a vast asset selection for

We acquired LGO, an entity regulated by the AMF,

our customers. Our tech team continues to grow significantly

France's stock market regulatory authority. The merger

as we onboard top-tier developers and security experts to

gives Voyager direct control of the regulated entity which

improve our platform’s capabilities and provide even greater

will allow the Company to expedite its European strategy.

security for our customers.

PAGE 170

To support our innovation initiatives, Voyager has recently established the following partnerships: A strategic partnership with Blockdaemon to expand our interest offerings, utilizing their staking capabilities which reduces our dependency on lending and reduces related counterparty risk. We also recently announced the formation of a joint venture with Market Rebellion to build a full service broker/dealer, providing Voyager customers the ability to pair trade cryptos and equities. We showcased our payment processing capabilities through our pending agreement with to integrate our payment processing capabilities onto their service, which will enable users to generate payment transactions with crypto assets using the Voyager Platform. Voyager will continue to evolve and innovate, with plans to expand internationally to Canada and Europe. We are also continuing to build out our vision of creating a one-stop-shop and community for people to build wealth through debit and credit card offerings and a host of other traditional banking

"Voyager will continue to evolve and innovate, with plans to expand to Canada and Europe. We are also continuing to build out our vision of creating a onestop-shop and community for people to build wealth through debit and credit card offerings and a host of other traditional banking products, including margin, advisory products, cryptobacked loans, and equity trading."

products, including margin, advisory products, crypto-backed loans, and equity trading. What are some of the reasons that has enabled Voyager to attract such high volumes of new users?

breakthrough referral program in the cryptocurrency space

Voyager is an easy-to-use crypto trading app that makes it

that awards the charity of an athlete’s choice with digital

seamless for investors to trade and invest in over 60 digital

assets each time a new account is opened and traded with a

assets. Not only do we offer a wide selection of coins, we also

special referral code. To kick this off, we formed a partnership

give investors the opportunity to earn up to 10% interest on

with two-time NBA All-Star Victor Oladipo, who has a charity

over 20 coins. Voyager also has a Refer-a-Friend program that

focused on empowering the next generation of youth,

allows our customers to earn Bitcoin through referrals.

especially young women, to thrive without limits. We expect

Through our Smart Order Router, Voyager offers faster and

to continue to partner with prominent affiliates to help

more reliable price execution through a network of

position Voyager as the consumer's choice for investing in

exchanges, OTC desks, and market makers to ensure our


users are getting the best prices on their trades. Voyager is built with the customer in mind, ensuring that all the

The crypto industry is a young one, what improvements do

investors on our platform have various opportunities to build

you hope to see as it matures and how is Voyager helping.

real wealth with crypto.

Because of the relatively nascent nature of the crypto industry, I believe there is room for a number of

Voyager has also been active on the CSR front. Please

improvements, but some of the most important ones I hope

share more details on the 'Voyager for Good' program.

to see are accessibility and thoughtful regulation. It's crucial

In terms of Corporate Social Responsibility initiatives, Voyager

that as we build a decentralized world that revolves around

recently announced the launch of 'Voyager for Good' a

crypto that all are included. We want everyone to have the PAGE 171

"Because of the relatively nascent nature of the crypto industry, I believe there is room for a number of improvements, but some of the most important ones I hope to see are accessibility and thoughtful regulation."

opportunity to participate in the market and build wealth,

the crypto and blockchain industry, to ensure that the highest

especially those who previously have not actively participated

of standards are adopted. As a member of the Blockchain

in the markets or were not inspired to do so. This is why we

Association, Voyager has the opportunity to participate in

make it so simple for people to sign up for our platform and

working groups that address a vast array of issues including

start trading. We're taking away the barriers to entry of

securities, litigation, regulation, DeFi, custody, staking,

wealth-building that we often find in traditional financial

diversity, privacy, and more. Voyager will also be able to

systems. We will continue making the Voyager platform a

actively participate in policy processes by contributing to

seamless solution for people to build their wealth by

comment letters, legislation, and other documents.

expanding our coin and interest offerings, and introducing more services in the future including a credit card, debit card,

What makes a good leader?

a loyalty program and more.

A good leader is someone who can inspire others to dream

Secondly, I think the industry could benefit from thoughtful

big, someone who has a vision to make the world a better

regulation so that individuals' assets are protected and

place and empowers others to work as a collective to make

prevent crypto from being used for illicit activity. This would

that vision a reality. He/She makes people feel seen and heard

be a huge step in the right direction as it would also bolster

by encouraging people to bring their ideas to the table and by

consumer confidence about crypto. Voyager is taking

fostering a sense of community. A good leader lifts others up

necessary steps to help implement regulation as a member of

and operates with honesty, integrity, and empathy.

the Blockchain Association, which allows us to play a proactive role in initiatives that help shape public policy for PAGE 172




Organizations of all sizes are moving toward a digital supply

Cloud computing, robotics, and inventory/ network



optimization have seen sizable increases in terms of

distribution model — a shift accelerated by COVID-19 —






supply chain investment and are expected to be among

according to an industry report released by the Industrial

the technologies to see the highest adoption over the

Technology investment banking team from Brown Gibbons

next five years. Robotics and automation are predicted to

Lang & Company (BGL).

be industry disruptors or sources of competitive advantage.

Supply chain and customer procurement trends, including eCommerce, have been fast-tracked in the pandemic,

Cloud platforms have dramatically reduced the cost to set

highlighting the need for participants in the industrial

up a foundation for connected systems. Data is being

marketplace to consider an expanded use of digital

collected from IoT and sensors throughout the supply



chain and turned into actionable insights, assisted by

unprecedented market changes. BGL examined trends driving

advanced analytics and Artificial Intelligence. Companies

growth in Warehouse Automation, a $14 billion market that is

that are able to capitalize on collecting and assimilating

projected to reach $30 billion by 2026, representing 14%

data streams are making better decisions and driving

compounded annual growth. The report documents a

quantum improvements in their supply chains.






favorable outlook, citing technology innovation which is enhancing the capability, integration, and performance of

Growing eCommerce sales are driving warehouse

supply chain automation solutions and making them

automation growth. U.S. online sales surpassed $800

increasingly more cost-efficient.

billion in 2020 and are forecast- to reach $1 trillion by

PAGE 174







automation can help companies improve order accuracy, expedite order fulfillment, and overcome labor challenges. Consolidation of material handling equipment providers is


increasing as traditional players see acquisition of technology leaders as an increasingly attractive way to enhance competitive positioning in response to changing market


trends. Acquisitions by KION (Dematic), KUKA (Swisslog), Toyota






Automation), Honeywell (Intelligrated, Transnorm), Korber


(Cohesio Group), and Teradyne (MiR, Energid, AutoGuide Mobile Robots) are some of the recent examples of this. Brown Gibbons Lang & Company (BGL) is a leading independent investment bank and financial advisory firm focused on the global middle market. The firm advises private and public corporations and private equity groups on mergers and acquisitions, divestitures, capital markets, financial restructurings, valuations and opinions, and other strategic matters. BGL has investment banking offices in Chicago, Cleveland, and Philadelphia, and real estate offices in

Supply chain and customer procurement

Chicago, Cleveland, and San Antonio. The firm is also a

trends, including eCommerce, have been

founding member of Global M&A Partners, enabling BGL to


service clients in more than 30 countries around the world.

highlighting the need for participants in

Securities transactions are conducted through Brown,




Gibbons, Lang & Company Securities, Inc., an affiliate of

the industrial marketplace to consider

Brown Gibbons Lang & Company LLC and a registered broker-

an expanded use of digital technologies

dealer and member of FINRA and SIPC.

to remain competitive in response to

For more information, please visit

unprecedented market changes.

PAGE 175


Predictive Maintenance: Continuous operation

Here, a conveyor line ensures that scrap

with no stoppage.


Boost 4.0: Achieves 5% higher equipment

production is transported away quickly. In the


past, if a part became jammed, it could cause the

Sustainability: Reduced energy consumption

scrap conveyor to fail. Today, the system registers

through complex data analysis.

when the motor current increases. Within

Further application examples are available at:

seconds, a corresponding warning is sent via push

message to a technician who can then react






immediately. Since then, the conveyor has never It's been ten years since German Chancellor Angela Merkel brought mainstream attention in Germany to Industry 4.0 for the first time. On this anniversary, the global company BENTELER is providing insights into how digitalization and Big Data are modernizing production and the working environment in industry. "Digital transformation is changing our world. In the long term, only those who grasp this change openly, actively and courageously will be successful. That's exactly what BENTELER is doing," says Cordt Erfling, Director






failed – thanks to digitalization. 5% higher equipment efficiency due to Big Data As part of the Boost 4.0 project, BENTELER, together with the internationally renowned Fraunhofer Institute, has developed a model for predictive maintenance of machines. This ensures that






necessary – before problems arise. Furthermore, as a direct benefit, the model increased the overall equipment efficiency by 5%. The next step is to transfer the project results to all BENTELER plants worldwide.

The start of Industry 4.0 at BENTELER

PAGE 176

At BENTELER, Industry 4.0 began in the basement.

Sustainability through data analysis

To be more specific, in the basement of the

With hot forming ovens, even small leaks in the

automotive plant in Paderborn, Germany.

insulation mean higher energy consumption.


BENTELER is a global, family-owned company

metal processing specialist uses complex data

serving customers in automotive technology, the

analysis to check whether the insulation is intact.

energy sector and mechanical engineering. As

As a result, BENTELER is reducing unnecessary

metal processing specialists, we develop, produce


and distribute safety-related products, systems





contributing to sustainability.

and services worldwide.

Facts and figures on which infrastructure is needed for the digitalization of a plant, as well as other Big Data applications are available on a specially created Industry 4.0 website. This includes practical examples of quality control and innovations, for example in the area of production processes






Our portfolio ranges from tubes for airbags and axles, for example, as well as components and modules for chassis, body-in-white and engine and exhaust applications, to modular future technologies, such as electromobility solutions.

In 2020, Group revenues were €6.358 billion.

"We are taking advantage of new opportunities

BENTELER International AG, headquartered in

with digitalization and increasingly relying on IoT

Salzburg, Austria, the Group is organized into the

solutions to gradually transform production. With

Divisions BENTELER Automotive and BENTELER

our focus on Industry 4.0 and Big Data

Steel/Tube. Our around 27,000 employees at 98

applications, we are increasing our reliability,


efficiency and also sustainability," emphasizes

manufacturing and distribution competence – all

Cordt Erfling: "We all benefit from this – our

dedicated to delivering a first-class service

customers, our employees and nature."

wherever our customers need us.

Under the management of the strategic holding






PAGE 177




Dr. Paul K. Wotton is Obsidian’s Chief Executive Officer, bringing





research, product development and corporate growth gained over a thirty-year career. Dr. Wotton most recently served as the Founding President and CEO of Sigilon Therapeutics, Inc. Prior to Sigilon, Dr.

investment by Vertex, and potential future milestone and

Wotton served as President and Chief Executive Officer of

royalty payments.

Ocata Therapeutics until its acquisition by Astellas Pharma where he was also Co-Chairman of the Office of Integration. In

Obsidian and MD Anderson Cancer Center entered a multi-

previous roles, he served as President and Chief Executive

year collaboration in November 2020 designed to expedite

Officer of Antares Pharma (NASDAQ:ATRS) as well as Chief

the research and development of novel engineered tumor

Executive Officer of Topigen Pharmaceuticals.

infiltrating lymphocytes (TILs) for the treatment of solid tumors. The collaboration is focused on developing TILs

Dr. Wotton is a named inventor on numerous patents and was

armored with regulated membrane-bound IL15 (referred to as

the Ernst & Young Entrepreneur of the Year Regional (NJ)

cytoTIL™) with the potential to enhance anti-tumor efficacy

Winner Life Sciences in 2014. He serves on the Boards of

and reduce tumor burden in patients suffering from different

Directors of Vericel Corporation (NASDAQ: VCEL), Veloxis

types of solid tumors. By leveraging regulated membrane-

Pharmaceuticals A/S (Copenhagen: VELO) and Cynata

bound IL15 to drive antigen-independent expansion of T cells

Therapeutics (ASX: CYP) as its Chairman.

and transactivation of NK cells, cytoTIL therapy is anticipated to improve patient response to TIL treatment and expand

What are some of the recent highlights at Obsidian?

patient eligibility to those who currently cannot benefit from

In April 2021, Obsidian and Vertex Pharmaceuticals entered

this transformative therapy.

into a strategic research collaboration and licensing agreement focused on the discovery of novel therapies that

Share with us some of the key innovations at Obsidian that

regulate gene editing for the treatment of serious diseases.

have been gaining attention in the industry.

The collaboration leverages Obsidian’s cytoDRiVE® platform

Innovation is the foundation of our company from which we

technology to discover gene-editing medicines whose

draw revenue. Our proprietary cytoDRiVE® platform, which

therapeutic activity can be precisely controlled using small

leverages drug responsive domains (DRDs) to control protein

molecules and Vertex’s established scientific and clinical

function using an FDA-approved small molecule, can be

capabilities in small molecule, cell, and genetic therapies to

married to third-party cell and gene therapies, enabling our

bring these approaches more rapidly to patients. The

biopharmaceutical colleagues to innovate upon their own

collaboration includes an upfront payment and also equity

technologies that may otherwise not make it to market.

PAGE 178

Our latest venture is to innovate a solution for the limitations of tumor-infiltrating lymphocytes (TIL). Due to toxicity, the IL-2 regimen required for in vivo maintenance of TILs poses significant limitations on application of the therapy. Obsidian’s cytoTIL™ product is comprised of TILs engineered with membrane bound IL-15 (mbIL15) that is regulatable using a drug responsive domain (DRD) designed via our cytoDRiVE™ platform, allowing for TILs to be effective without the toxic infusions of IL-2. Why is Obsidian's cytoDRiVE™ platform a particularly exciting opportunity for your partners and what does it mean for the industry in general? Our cytoDRiVE™ platform makes life-saving therapies that need a concentration control mechanism to work possible. Said best by our partners, Vertex and MD Anderson, respectively, “The ability to tune gene-editing activity to a specific level is an important innovation that has the potential to address several serious diseases.” “By controlling the expression of armed payloads like CD40L, Obsidian’s cell therapy candidates may have the potential to overcome tumor microenvironment resistance and unlock the power of cell therapy in solid tumors and other malignancies.” Please give a summation of the current state of the industry and what improvements you believe are necessary. The industry has only just begun to develop cell and gene therapies, the vast majority of technologies still being preclinically evaluated. Given their potential to treat the untreatable, we desire to see an increase in the rate of transition from preclinical to clinical studies. We want to reduce the number of dead ends. Obsidian’s cytoDRiVE™ and cytoTIL™ technologies can improve the function of therapeutics held back in preclinical studies, moving them to the clinic. The failure rate in our industry is notoriously high. We hope to reach potential collaborators with our technology before they end trials and pursue other assets in their pipeline. What makes a good leader? A good leader is a visionary, someone with the expertise and foresight of where to go and what strategic actions to take next. A good leader is an effective delegator, someone who really understands and invests in the strengths and plans for the weaknesses of their team. A good leader is a clear communicator, someone who delegates tasks with clear directions and expectations, setting their team members up for success. A good leader is empathetic, someone who uplifts and empowers their team by making them feel valued, recognizing them as humans first before thinking about them as employees. PAGE 179

Obsidian is pioneering engineered cell and gene therapies - talk to us about the potential for patients? Cell therapies have immense potential to change the way we treat cancer. Obsidian’s lead program is an engineered tumor infiltrating lymphocyte (“TIL”) therapy with membrane-bound IL15 (mbIL15) – called cytoTIL15 – for patients with solid tumors. cytoTIL15 eliminates the need for concomitant IL2 therapy (a toxic and costly requirement for conventional TILs)

"We believe TILs represent the most promising cell therapy approach to address the significant factors which have to date limited the effectiveness of therapies for patients with solid tumor malignancies."

and drives improved efficacy (magnitude and duration of response).

By eliminating IL2 and improving efficacy vs. conventional TIL Elimination of IL2 from the TIL treatment regimen is a game








changer for cancer patients, and comprehensive KOL research

conventional TIL therapies (e.g., those under development by

suggests that this advancement alone will disrupt the TIL

Iovance, InstilBio) and expand patient eligibility to at least

market by (1) displacing conventional TIL therapy and (2)

50% more patients suffering from solid tumors.

expanding patient eligibility by 50% to capture patients who cannot tolerate or access IL2 therapy, such as patients who

Why the name Obsidian?

are elderly, frail, or have complications from prior treatment

Obsidian is a volcanic glass that is used to create exceptionally


sharp precision blades. Our namesake illustrates our approach in engineering precise cell and gene therapies specific to each

Obsidian’s cytoTIL15 is expected to drive improved efficacy by

patient. Like the diversity of Obsidian sources, our team

leveraging the benefits of mbIL15. Our preclinical data across

reflects diverse backgrounds, identities, and experiences.

numerous in vitro and in vivo assays demonstrate enhanced potency and persistence of cytoTIL15 (without IL2) vs.

What drives you and how is this reflected in your team?

conventional TIL + IL2. Enhanced T-cell persistence in TIL

A few years ago, I stepped down from my role as the CEO of

therapy has been correlated with more durable responses

Sigilon Therapeutics to care for a family member as they

and improved patient outcomes in the clinic.

received chemotherapy. This experience inspired me to focus my future efforts toward oncology which eventually brought

Share with us some insight into the market potential.

me to Obsidian. At Obsidian, we are pioneering safe and

We believe TILs represent the most promising cell therapy

effective engineered cell and gene therapies for cancer and

approach to address the significant factors which have to

other serious diseases. Our team is composed of curious,

date limited the effectiveness of therapies for patients with

energetic, yet disciplined problem-solvers motivated by



making cell and gene therapies safer as well as more

heterogeneity and the impact of an immunosuppressive

accessible. During the pandemic, our team developed SWFT

tumor microenvironment. TILs are polyclonal by nature and

(Safe Workplace Function Tool), an application to manage

able to recognize multiple tumor antigens. Since they are

personnel and lab equipment, so that we could continue to

personalized to the T cells of a specific patient, TILs have

progress research and maintain productivity. We’ve also made

already recognized the tumor and exhibit strong homing

this software freely available to other biotech firms. By

properties. And importantly, we know they work: TILs have

effectively adapting to challenges, Obsidian has continued to

shown promising, durable responses in multiple solid tumor

progress development of engineered cell and gene therapies

indications, most notably in heavily pre-treated patients with

in an effort to provide transformative outcomes for patients.





metastatic melanoma and cervical cancer. cytoTIL15 holds significant commercial potential in solid tumors. PAGE 180

Find out about Obsidian Therapeutics:


SHARING SUCCESS Qualified Labor Force Ambitious Sectorial Plans World Class Infrastructure Favorable Investment Climate Free Trade Access to One Billion Consumers Kingdom of Morocco - Moroccan Investment Development Agency


With the international community pushing for a rapid decrease in carbon emissions due to climate change, there has been a significant decline in foreign investment directed towards the African energy sector. The global climate crisis remains a critical point of discussion and should remain at the top of the agenda with regards to energy development, however, as the international community moves to boycott investments in the African energy sector, African people and African development stand to suffer. The role of oil in Africa’s energy and economic future is apparent, and consequently, should be defended as Western elites move to disrupt African progress. Despite oil’s potential to lift millions out of poverty and ensure underdeveloped African nations have a chance at economic growth and success, there has been an increasing trend by the international investment community to boycott African energy projects. For many years, many Africans have turned a blind eye to lobbyists in Africa and their western counterparts who have pandered to a radical antienergy agenda that has not been in the best interest of the African energy sector or African people. With the promise of foreign aid and aid workers, such institutions have insisted on ending oil and gas investments and development, promoting an immediate energy transition which will and continues to prove disastrous for the African continent and its people.

PAGE 182

Abruptly ending all investment into the African energy industry will not enable African countries to generate the critical funds needed to transition to renewable energy solutions in the future. Rather, by boycotting fossil fuels, the international community is essentially boycotting any possible development in Africa, alleviating the opportunity for a transition and leaving millions in energy poverty.

With the end of investment in African oil and gas declared by

There is no denying that the energy transition is vital,

the European Bank for Reconstruction and Development,

however, someone has to pay for it. USD $100 billion for all

BlackRock, the Royal Bank of Scotland, the Organization for

developing countries is essentially a non-starter, especially

Economic Co-operation and the International Energy Agency,


Africa will not be able to alleviate energy poverty. What’s

approximately $6 trillion to transition annually.







more, organizations such as GreenPeace and Friends of the Earth continue to cause major project disruptions in Africa,

The African energy transition is just that, a transition – a

impacting opportunities for sectoral and economic growth.

process or period of changing from one state to another. Abruptly ending all investment into the African energy

What’s even more unsettling is that for years, there has been

industry will not enable African countries to generate the

an accelerated push by the international community for

critical funds needed to transition to renewable energy

Africa to create enabling environments for investment and

solutions in the future. Rather, by boycotting fossil fuels, the

now that this has been established, the West is ending

international community is essentially boycotting any

investment. Through the promotion and drive for amended

possible development in Africa, alleviating the opportunity for

policies, restructured regulatory frameworks and investor

a transition and leaving millions in energy poverty. According

attractive initiatives, Africa has made significant progress in

to AEC's leadership: “If the goal is to move Africa towards

increasing ease of doing business across the African oil and

increased renewable energy usage, a healthy oil and gas

gas sector. Notably, with Nigeria’s recently passed Petroleum

industry is a good and cost-effective way to get there.”

Industry Bill, Nigeria has spurred investment in its highly prospective energy sector, and countries such as the Republic

In response to declining interest in African oil and gas

of Congo, Angola, and Senegal, through transformative

projects, particularly as Western nations continue to interdict

regulatory changes, have focused on attracting foreign

African fossil fuel developments, the AEC has declared that it

investment. How is it that, upon the establishment of

will urge African countries to boycott or refrain from working

enabling environments in which the international community

with international companies that discontinue investments

demanded, the same organizations have decided to end

and reject the African oil industry. There is no reason to invest

investment in African oil and gas projects?

African pension funds or conduct business with financial institutions that refuse to invest with African energy

Africans are not likely to sit back and allow African lobbyists

companies because of climate change. Financial institutions

and financial institutions to destroy its energy industry and

that discriminate against Africa’s oil and gas industry in the

the opportunities for job creation, enabling the alleviation of

name of climate change are wrong and desperately need to

energy poverty. Africa must utilize free markets and the

change both their mindsets and actions.

continent’s enabling environments to allow capital to come into the continent and combat climate change in a

African Energy Chamber is the voice of Africa's energy sector.

responsible manner.

Find out more: PAGE 183


While FinTech continues to attract a significant share of venture capital funding, technology is poised to take the lead. AVCA acknowledges the vital role of technology in driving economic growth in Africa, as 90% of all reported VC deals between 2014 and 2020 were in technology-enabled companies operating across a variety of sectors. Financials accounted for the largest share of VC deals by both volume (22%) and value (26%) from 2014 – 2020, with Information Technology (18%) and Consumer Discretionary (16%) accounting for the second and third largest share of VC deals by volume within the same timeframe. In terms of deal value, Consumer Discretionary sectors accounted for 22% of the total value of reported VC deals in Africa between 2014 and 2020, demonstrating investors’ interest in businesses that are likely to remain resilient during economic crises by responding to pertinent consumer needs. This includes e-commerce platforms which represented 39% of companies operating within the Consumer Discretionary sector that received venture capital funding in 2020. The majority of VC funding in Africa is concentrated in early-

Volume of total reported venture capital deals in Africa in 2020 rose to 319 from 140 in 2019; Financials remains the most attractive sector for VC investment, followed closely by Information Technology; Despite decrease in value of VC

stage rounds as seed financing accounted for 33% of the total number of reported VC deals between 2014 and 2020, even though these transactions accounted for only 6% of the total deal value. Series A and Series B funding rounds together

deals in 2020, African entrepreneurs continued to innovate

accounted for 43% of the total value of early stage deals, and

throughout the pandemic.

68% of reported deals were below US$5mn in value.

Startups in Africa are changing the continent’s economic

South Africa remains a hub for VC activity in Africa, accounting

landscape and creating new market opportunities, having

for 21% of deals by volume. However, Egypt is increasingly

raised a remarkable US$1.1 billion in what was undoubtedly a

gaining popularity among investors, attracting the second

challenging year for private investment globally. 2020 saw a

highest (16%) share of country-specific deals in Africa in 2020,


likely due to the Egyptian government’s prioritisation of








corresponding to more than a third of the 933 reported VC


deals in Africa between 2014 and 2020.


PAGE 184






AVCA Chief Executive Officer, Abi Mustapha-Maduakor, said: “The private sector remains essential towards sustained economic development of Africa, and it is great to see that investors and

“African entrepreneurs are building the future, one innovative idea at a time, and the world is watching. As the pan-African industry body championing diverse private investment into the continent, AVCA will continue to provide important data showcasing Africa as a prime investment destination with ample opportunity for financial return and impact.”

policymakers continue to believe in the role of small and medium sized enterprises in driving innovation and creating sustainable and inclusive growth on the continent.” She added that this second edition of AVCA’s report on venture capital is timely given the rate at which the startup ecosystem in Africa is growing and attracting diverse private capital from both foreign and domestic investors. “African entrepreneurs are building the future, one innovative idea at a time, and the world is watching. As the pan-African industry body championing diverse private investment into the continent, AVCA will continue to provide important data showcasing Africa as a prime investment destination with ample opportunity for financial return and impact.” About AVCA: The African Private Equity and Venture Capital Association is the pan-African industry body which promotes and enables private investment in Africa. With a global and growing

- Abi Mustapha-Maduakor AVCA Chief Executive Officer

member base, AVCA members span private equity and venture capital






endowments, pension funds, international development finance institutions, and professional services firms. For more information please visit:

PAGE 185


For the first time in Germany, it will be possible to book highly automated vehicles on-demand as a modern form of public transport. The on-demand shared ride service will be established for the Kelheim district with electric, autonomous shuttles. It will be integrated into the local public transport system, and operate

6 partners from technology and mobility industries, the public sector, and science will launch Germany’s first autonomous, weatherproof, and on-demand ride-pooling solution that will be integrated into public transport by 2023. KelRide, a project that will introduce an autonomous, ondemand transport service in the Kelheim district, north of Munich, officially began this quarter with funding from

on a platform using the industry-leading technology and experience of the consortium partners in the fields of autonomous vehicles, fleet management, and on-demand mobility. The project will also focus on the development of a roadmap to enable highly autonomous vehicles to play an important role in real-world transit operations.

Germany's federal government. The goal of the KelRide project is to further develop autonomous driving in the region by seamlessly integrating autonomous vehicles that can operate under all weather conditions into the public transport network. PAGE 186

For the first time in Germany, it will be possible to book highly-automated vehicles on-demand as a modern form of public transport.

The KelRide project addresses two of the biggest hurdles in autonomous driving: the ability of highly automated vehicles to operate safely under all weather conditions, and the efficient and seamless integration of automated mobility into the public transport network.

Status quo of autonomous driving The KelRide project addresses two of the biggest hurdles in autonomous driving: the ability of highly automated vehicles to operate safely under all weather conditions, and the efficient and seamless integration of automated mobility into the public transport network. Today, adverse weather conditions, such as heavy snowfall, rain or fog, limit driverless mobility solutions. This is seen as one of the last remaining challenges for autonomous driving. The KelRide project will clarify to what extent the use of existing sensor technologies, in combination with projectspecific software solutions for vehicle control and intelligent fleet management can achieve all-weather suitability in typical Central European weather conditions. This consistent system architecture will be implemented in Kelheim by 2023. The service will be intermodal, facilitating and enhancing connectivity between on-demand rides and the existing public transport network within the same booking. Up to now, this type of vehicle has usually been operated in a pre-scheduled service on a fixed route, whereas the project will introduce dynamically routing in real-time. “Together with strong partners, we will drive the development of state-of-the-art technology for a future-oriented form of public transport." - Kelheim’s District Administrator, Martin Neumeyer. The KelRide project will run until the end of 2023 and is funded by Germany’s Federal Ministry of Transport and Digital Infrastructure (BMVI) as part of its “Digitization and Artificial Intelligence in Mobility” action plan. With funding of around 10.9 million euros, the country’s Federal Agency for Administrative Tasks (BAV) is responsible for the project. PAGE 187




Brian Harris is a passionate and motivated leader and entrepreneur who strives to make the world a better place by helping others. Brian discovered his love for music and the brain in college and was inspired to receive his master's in Music Therapy. He has since gone on to become a Board-Certified Music Therapist with a specialization in Neurologic Music Therapy (NMT) and one of 350 individuals in the world with advanced training in this clinical application of the neuroscience of music. Brian is a founding member of the Arts and Neuroscience Group at the American Congress of Rehabilitation Medicine,

In May 2021, we partnered with Massachusetts General

which provides a platform for clinicians, researchers, and

Hospital on a neuroimaging study of MedRhythms' digital

artists to advocate and collaborate on topics related to the

therapeutic for walking impairments caused by multiple

clinical application of the arts in neurorehabilitation. In 2015,

sclerosis. This is the first neuroimaging study to evaluate the

Brian founded MedRhythms’ clinical division at Spaulding

impacts of Rhythmic Auditory Stimulation, the music therapy

Rehabilitation Hospital, the No. 2 rehabilitation hospital in

intervention that we are digitizing, on multiple sclerosis

the country, according to the U.S. News & World Report, in

walking deficits.

Boston, Massachusetts and built this program to be the most comprehensive program of its kind in the country. Under

In April 2021, we announced the initiation of a clinical trial

Brian’s leadership, MedRhythms pivoted to digitize this

with Boston University and a world leading hospital for our

therapy in a scalable, digital therapeutics system that could

digital therapeutic designed for walking impairments caused

be used in the comfort of patients’ homes without the need

by Parkinson's disease. We also expanded our pipeline in 2021

for a Neurologic Music Therapist. MedRhythms is now

into acute stroke and aging to study the impact of our acute

dedicated to building

scalable solutions that use

stroke device on walking outcomes and establishing the

prescription music to provide people across the world

company's Aging Scientific Advisory Board with the world's

suffering from the effects of neuro-logic injury or disease with

top experts on aging.

the care that they desperately need and deserve.

In 2020, a MedRhythms study was published in the Journal of Share with us some of the major recent achievements by

Neurorehabilitation and Neural Repair, one of the leading


journals in neuroscience. This research article examined the

In 2020, MedRhythms received FDA Breakthrough Device

positive outcomes of our feasibility study results, which

designation for our chronic stroke digital therapeutic that is

showed improvements with no reported trips or falls and a

currently being studied in a multi-site randomized controlled

70% response from patients indicating they would use the

pivotal trial at the nation's top rehabilitation hospitals and

device most or all of the time at home. We also solidified

research centers.

several meaningful partnerships in 2021.

PAGE 188

This past May, EVERSANA, the leading provider of global

meet a significant unmet need across multiple neurologic

commercialization services to the life sciences industry, and

injury and disease populations. The first population that

MedRhythms announced our collaboration to launch the

MedRhythms is focused on treating is the chronic stroke

chronic stroke patented software-based medical device.

survivor population, which currently has no treatment

Additionally, we partnered with The Roux Institute at

solution for the population’s widespread walking deficits. The

Northeastern, established in Portland, Maine, where we are

result is that stroke survivors with mobility impairments have

headquartered. We are always looking for intelligent and

routinely been discharged from the hospital with little hope

innovative students who want to help make a difference. This

about the future of their health. Our’ digital therapeutic will

partnership has allowed us to be a part of a tight-knit

provide these patients with a non pharmacological,

community and offer meaningful co-op positions to students

personalized intervention that improves walking outcomes,

who wish to work with an innovative, mission-driven

independence, and overall quality of life.

company. Moreover, since our products use prescription music, this

MedRhythms is a pioneer in digital therapeutics. Share

makes them inherently enjoyable and engaging. As a digital

some insight into the the potential for patients.

therapeutic that does not require the presence of a clinician,

As a start-up pioneering the new, disruptive field of digital

patients will be able to use the device according to their own

therapeutics as well as developing a new mechanism of

schedule and in the comfort of their home. This will enable

action using music, we are dedicated to developing

swaths of the patient population that did not previously have

innovative, cutting-edge products that address a high unmet need in healthcare. We are building a pipeline of prescription digital therapeutics that use sensors, music, and software to

access to neurologic music therapy services to benefit from this treatment.

improve walking impairments caused by neurologic injuries and diseases, including stroke, multiple sclerosis, and Parkinson’s disease. The first product in this pipeline is a novel software-based medical device for chronic stroke survivors with walking deficits. Stroke is the leading cause of disability in the United States, but there is no standard of care for chronic stroke walking deficits. In the last year, we were granted Breakthrough Device








Administration (FDA) for our chronic stroke walking digital therapeutic. In granting this designation, the FDA recognizes the novelty of MedRhythms’ device and its potential to treat life-threatening or irreversibly debilitating diseases or conditions. This digital therapeutic has the potential to provide chronic stroke survivors who suffer from persistent

Share with us some details about MedRhythms' initiatives

walking deficits with a standard of care that they deserve.

in the area of Corporate Social Responsibility. As a company headquartered in Portland, Maine, we are

What are the advantages of MedRhythms' digital

always looking for opportunities to get involved in the local

therapeutic when compared to other options on the

community and contribute to the education of its students.

market and how are you responding to customer trends?

I and Owen McCarthy, President and Co-Founder of

MedRhythms’ digital therapeutic stands out in the market

MedRhythms, frequently work with local organizations and

because it provides patients with improved outcomes, it’s

schools to share our experiences in entrepreneurship with the

engaging, and it’s accessible. Patients value that MedRhythms

younger generation. Despite the obstacles to engaging with

is developing a solution for walking impairments that will

the community in 2020, I delivered a virtual presentation for PAGE 189

The digital therapeutics industry has the potential to revolutionize healthcare by developing cutting-edge technology solutions to meet high unmet patient needs regardless of where the patients live.

the Portland Public Schools STEM Expo. We wrote an inspiring

In 2020, we developed a Patient Advisory Board with

letter to a second-grade class at Portland Elementary School

representation from all of the patient populations that the

to help them feel excited and motivated about the school

company operates. This group of advisors meets with me and

year. We are always open to opportunities to educate and

other employees multiple times every year to receive updates

inspire others to pursue a future in entrepreneurship and

on the company’s progress and provide the company

follow their dreams.

leadership with feedback on each pipeline product. Our product department also ensures that products are

Share some insight into the potential of the digital

developed with patient-centered design practices. This

therapeutics industry and how it can be improved.

means that, with every iteration of the device, a new sample

The digital therapeutics industry has the potential to

of patients is given the product and the chance to provide our


product design team with feedback that is always





technology solutions to meet high un-met patient needs

implemented in the R&D process.

regardless of where the patients live. A critical issue in healthcare that digital therapeutics address is the glaring

What values are needed in good leadership?

disparity between the quality of care and access to care in

We have built a mission-driven company that seeks to

rural and non-rural areas. Digital therapeutics provide a

transform the future of medicine. We demonstrate the tenets

promising solution to these problems. One of the most

of good leadership by example; we orient the company



around its mission and ensure that it is people-focused by

accessibility of using the device anywhere the patient desires.

ensuring that employees feel valued, energized, and like

This makes it easy for patients to engage in life-changing

they're contributing to society in a positive way. We believe

therapy without having to leave the comfort of their homes.

that good leaders execute and navigate their team through






difficult situations by being completely transparent and While the digital therapeutics industry is making enormous

honest and keeping a confident and positive attitude toward

strides to improve the problems in healthcare, we believe that

the company's future. We put the well-being of our

patients need to have more of a voice in these organizations

employees first and have built a relationship with every

when it comes to the development and decision-making of

member of the team, even as it has continued to grow.

products that are ultimately being designed for patients and

We recognize that solid relationships ensure trust throughout

that require the patient’s trust. Digital therapeutics companies

the company, creating an inclusive and collaborative work

need to treat patients as key stakeholders and give them a

environment. Furthermore, we acknowledge when we make

seat. This can be done in a multitude of ways at every stage in

mistakes or when we are wrong. We are the first to accept,

the life of a company, and MedRhythms has evolved as a

move on, and learn from our experiences in a way that signals

company with the patient at the heart of every significant

to employees that handling a mistake with grace is more

decision and milestone. Additionally, we have employed

important than making one.

several strategies to ensure that the voices of the patients we serve always impact the work we do. PAGE 190

For more information:




Originally from Canada, and now based in the United States, Zack studied marketing and broadcasting at Seneca College. Upon graduating, Zack turned his talents to becoming an onair radio disc jockey, working across the country from Miami to Yellowknife to Toronto at such stations as the Fan 590, KISS FM, Y100, and Mix100. After leaving radio, Zack focused his

Tell us about the last 12 months for ZTPR.

expertise on public relations, helping lead many Canadian

We helped scale many of our entrepreneurs and start-up

and American high-profile PR campaigns. After making the

companies from nothing to over $25Million+ in revenue

move to Hollywood, Zack served for years as the Operations

through innovative ideas and outside of the box thinking. We

Manager and as a Senior Account Executive at Lexicon Public

secured partnerships with high profile billionaires, celebrities

Relations, helping guide and advise many celebrities,

and more, which lead to media exposure worth millions of

musicians, athletes and companies to where they are now. With his years of media experience and his straight-to-thepoint attitude, Zack created ZTPR in 2014 to bring his expertise to each client he works with, alongside his diverse public relations team of hungry go-getters. Since then he has helped scale unknown companies and their products to millions in revenue, worked with some of the biggest names in entertainment/music, and helped billionaires innovate and change the world with their ideas and companies. ZTPR has also gone worldwide with staff all over the world, as Zack and his team represent people in Australia, the UK, Germany,

dollars on network TV stations around the world. We also opened up a second office and tripled our client base during the pandemic. What makes ZTPR stand out in the market? We have helped customers find the products and people they need. We get our clients known so that customers can see the value in the products they are about to buy. Most PR firms focus on one niche, while ZTPR represents all types of people/products. We work with everyone, as everyone has a story to tell. We also are worldwide, in Canada, the US, Europe/UK, Australia, and more, bridging everyone together. We represent multiple non-profits and give back monthly to

Holland, China, Israel, Canada and more!

charities around the world through our clients and mission.

Beyond ZTPR, Zack is also the author of the best-selling book,

What does good leadership mean to you?

“CUT THE BULL$HIT”… a humorous guide for people wanting

Someone who is passionate about what they are doing, thinks

to learn how to market their product or themselves out there

outside of the box, leads by example, listens, continues to

in the world. Zack also travels the world speaking at

learn from their team and gives their all in a strategic way.

Colleges/Universities on the topics of public relations and marketing.

Find out more about ZTPR at: PAGE 191

REDEFINING THE BRAINSTORM Ideasicle X Launches Platform to Facilitate Virtual Idea Generation for Remote Teams

Boston-based startup seeks to streamline and improve

Ideasicle X's platform serves to close that gap, allowing users

virtual idea generation for advertising agencies with SaaS-

to track multiple jobs, create new idea jobs, recruit the

based platform.

perfect team of four freelancers, monitor the idea generation process as it unfolds, and pay freelancers. The platform

If 72% of people get creative ideas in the shower, why are we

facilitates the entire idea ecosystem, yielding faster, better,

still conducting brainstorms the same way - with multiple

and more economical ideas.

people gathered together around a now-virtual conference room with one hour to do it? With this launch, Ideasicle X is

"The conventional wisdom that creative collaboration is best

breaking the cycle of ineffective brainstorms. With its new

when it happens in-person is misguided," said Will Burns, CEO

SaaS-based platform, Ideasicle X empowers both the agencies

and founder of Ideasicle X. "We have seen over the past

who need ideas and freelancers who love coming up with

decade that a virtual model of idea generation produces

them by enabling organizations to leverage a pool of

better results than in-person. The real magic of the platform is

freelance creative minds and diverse perspectives for idea

the building and riffing that happens between the team

projects and campaigns. While not designed in reaction to

members on a job. They can post ideas any time, from

COVID-19's ushering in of remote work, the pandemic has

anywhere. And we have found a way to remove the human-

exacerbated the "creative development problem" agencies

centric barriers of in-person interactions, like gender, race

face today; the tools designed to help teams stay connected

and body language. Everyone here is a typeface, meaning the

are not built to facilitate virtual idea generation.

ideas - not the person - shine."

PAGE 192

Designed as a subscription SaaS

"The Ideasicle X platform is a great way

(Software as a Service) model, users

to drum up ideas for existing clients

sign up for an Ideasicle X account and

and quick-turn projects," said Ginger

are able to create unlimited idea-jobs


throughout the subscription period.

Communications at ad agency CYK

While the platform can be used across

Antler. "Whether you're looking to

industries and types of organizations, it was designed with advertising agencies and in-house agencies in mind given their frequent use of freelancers and need for ideas that support existing client work and new business pitches.





complement your existing creative/ strategy team with freelance talent that will look at a specific quick-turn project brief in an entirely new way, or develop some new proactive thinking to bring to a client, the opportunities seem endless to spark inspiration for

Once a freelancer posts an idea, the others on the team are immediately notified so they can see, build and riff

both your internal team and a client." Burns continued: "We have seen

on it. The results unfold on the Idea

organizations use the platform to

Stream, or an organized page of ideas,

develop ideas for big client campaigns,

where one can see the original idea

ideas to round out a pitch, ideas to

post, all of the builds and riffs, and any

develop go-to-market strategies - and

reference images or videos posted by

everything in between. Even using the

team members. For idea jobs, users:

Ideasicle X ideas to inspire more ideas

Set the time period, the budget

within their own teams."

(including per-freelancer fees) and recruit the freelancers within the

For more information or to sign up,

platform that best fit their project


Best Practices:

Choose four freelancers, as that number has been shown to be the most effective number of idea generators for a virtual project. Set a time period no shorter than two days and no longer than one week. Actively monitor ideas as they come in to encourage the team and to keep the team on strategy.

(or even they invite their favorite outside




employees to join). Prepare and post a video and PDF of the creative brief that sets the tone, parameters and goals. Monitor




process in real time through the Idea Stream, where the agency customer can also comment, course-correct, and build on the ideas. Download a list of favorite ideas

About Ideasicle X Ideasicle X is the first SaaS platform designed





specifically for idea-generation for teams working remotely. A virtual platform where any four talents of your choosing mentally collide, spark each other, and build upon each other's ideas. Ten years in development, the model we have pioneered is changing the way advertising agencies work with

from the session to individual

freelance creative talent and with their

PDFs for distribution to internal

employees. Founder and CEO, Will

teams for further development.

Burns, is an advertising veteran from

Archive jobs and pay the assigned

such creative agencies as Wieden &

freelancers directly within the



Partners, Mullen and Arnold.



"The conventional wisdom that creative collaboration is best when it happens inperson is misguided." Will Burns (CEO)


PAGE 193


Organizations Achieve Agility and Growth by Modernizing Legacy Applications. Boomi™, a leading provider of cloud-based integration platform as a service (iPaaS), has announced the findings from a new global survey revealing that nine out of 10 organizations worldwide – a staggering 94% – are embracing a Composable Enterprise Resource Planning (ERP) strategy to overcome the limitations of legacy applications and modernize their businesses to gain a competitive market advantage. Commissioned with Coleman Parks, the independent survey of 1,675 CTOs and enterprise architects shows companies are keenly aware that their legacy ERP systems, the backbone of every organization, are struggling to keep pace with business today. This explains the trend toward the modern strategy of Composable ERP, which gives companies a flexible platform to bridge the gap between legacy and modern applications.

PAGE 194

Yet despite the flexibility Composable ERP provides,

Forty-two percent say there is a high cost to maintaining

integrating all of those applications to work collaboratively

these solutions, with 38% finding that they can't cope with

and share data is still a monumental challenge. As legacy

their complex hybrid technology environment.

integration solutions require expensive, time-consuming, custom






Other key survey findings include:

automation are high priorities for IT teams today. This is

97% say they are adopting a Hybrid Integration Platform

evidenced by 76% of survey respondents investing in

strategy to gain the flexibility to integrate applications

standardization and consolidation of applications, and 72%

and data wherever needed.

modernizing applications and migrating to the cloud.

Combined, 95% say improving business efficiency (33%), increasing IT agility (32%), and driving business growth

"The typical enterprise has, on average, 850 applications, of

(30%) were the top benefits cited of moving their ERP

which only 30% are connected," said Chris McNabb, CEO of

suites to the cloud.

Boomi. "The biggest challenge every business faces today is

Organizations are now committed to migrating ERP suites

unifying their increasingly fragmented digital ecosystem so

to the cloud, and 58% predict that their ERP system will

they can create the integrated experiences expected by

no longer be fully on premises by 2022.

customers, employees, and partners. Organizations that

The majority of respondents agreed that the main

remove friction through fast, intelligent data discovery and

obstacles to ERP modernization are budget constraints

cataloging, pervasive connectivity, process integration, and

(38%), complex hybrid IT environments (37%), and

automating human workflows are the ones best positioned to

process roadblocks related to legacy technology (35%).

thrive as we move beyond the pandemic."

"After a year of coping with incredible change, businesses Leading analyst firm Gartner suggests a focus on integration

recognize that modernization is critical to survival," McNabb

is critical. "ERP vendors will have to provide or partner with

added. "As organizations ramp up efforts with Composable

integration platforms in order to meet customers' demands

ERP, open iPaaS platforms are essential to making it a

for increased integration capabilities," Gartner wrote "This is


because ERP customers will empower business users to bring together applications and data to build business capabilities

Boomi instantly connects everyone to everything with our

for their enterprise. Customers will engage multiple vendors,

cloud-native, unified, open, and intelligent platform. Boomi's

clouds and services to compose capabilities."

integration platform as a service (iPaaS) is trusted by more than 15,000 customers globally for its speed, ease-of-use, and

Boomi's recent findings suggest businesses see the vast

lower total cost of ownership. As the pioneer at fueling

potential of Composable ERP but are struggling to implement

intelligent use of data, Boomi's vision is to make it quick and

an integration strategy. In the survey, 51% of respondents

easy for customers and partners to discover, manage, and

said providing the best user experience possible was the

orchestrate data, while you connect applications, processes,

motivation behind adopting integration technology. Yet 47%

and people for better, faster outcomes.

indicated their current integration solutions struggle to meet their challenges.

For more information, visit

PAGE 195



PAGE 196

Additionally, T.W. passed legislation that made Oklahoma the


first state in the nation to provide a $5,000 tax deduction for parents of foster children. He exhibited a responsive leadership style built on compromise without sacrificing principles. T.W. authored Oklahoma’s historic legislation that overhauled the state’s workers’ compensation system, creating an administrative agency. Before serving in the legislature, T.W. worked as one of five C-level officers in the role of Chief Administrative Officer at the Chickasaw Nation,

T.W. Shannon is an accomplished leader with diverse

which generated annual revenues of over $1 billion, and

experience in business, public service and community

employed over 7,500 employees at the time. In his role with

engagement. Today he leads one of the most unique banks

the Chickasaw Nation, he also led the support functions for

in the country. As the CEO of Chickasaw Community Bank

the most financially successful tribe in the country and

based in Oklahoma City, he leads a remarkably successful

worked on governmental affairs at state and national level.

enterprise that is wholly owned by the Chickasaw Nation. Under his leadership, Chickasaw Community Bank has

Additionally, T.W. was an entrepreneur in his own public

grown its total assets significantly.

relations consulting operation for over a decade and led the Investment Banking Division of Premier Consulting in Tulsa,

Prior to pursuing a career in business, where he uses his

Oklahoma. As Managing Director, T.W. worked with

financial and legal knowledge, T.W. enjoyed an impressive

community banks across the country in developing a capital

tenure in public service capped off by his fellow lawmakers

strategy and providing investment capital. Shortly after the

choosing him to lead the Oklahoma House of Representatives

2016 presidential election, T.W. was invited to meet with

- the ultimate vote of confidence. T.W. Shannon made history

President-elect Donald Trump to discuss issues surrounding

in January of 2013 when, at 34 years of age, he rose to

poverty. Furthermore, T.W. serves as a board member of

become the youngest Speaker of the Oklahoma House of

CURE, the Center for Urban Renewal and Education. Cure is



the Washington-based think tank dedicated to culture, race

Additionally, he was the first Chickasaw and first African

and poverty. As a board member for CURE, T.W. provides

American to rise to the coveted and powerful position of

strategic guidance to the CURE staff and CEO, Starr Parker, a

Speaker. In addition to breaking barriers in the reddest state

nationally syndicated media contributor. In this role, he

in the union, T.W.’s election as Speaker was also a nationally

engages a national network of conservative black pastors to

recognized and celebrated historic achievement as he was

advocate for policy solutions. In addition to his position with

the first African American Republican since reconstruction in

CURE, T.W. is a member of the board of trustees for Oklahoma

the country to head a legislative body.

City University; a commissioner of the State of Oklahoma






Transportation Commission; and a board member for the Civic Even before his ascension as the leader of the Oklahoma

Center Foundation, Leadership Oklahoma, Oklahoma Bankers

House, T.W. had a record of success as a history-maker

Association, and Oklahoma Hall of Fame.

becoming the first Republican elected to the House District 64 seat. Heralded as a “Rising Star” by the Republican National

T.W. has a Juris Doctor degree from Oklahoma City University,

Committee, Speaker Shannon utilized his platform to

and a Bachelor of Arts in Communication from Cameron

champion common sense solutions that aimed to advance

University. He is a Harvard University IOP Fellow and an Aspen

minority communities across Oklahoma. T.W. was a

Institute Rodel Fellow. T.W. has been married to his college

champion for infrastructure in Oklahoma. His leadership

sweetheart Devon (a college professor) for 18 years and they

produced a significant overhaul of the State’s welfare system

are the proud parents of Audrey Grace, and Tahrohon Wayne,

by mandating a twenty-hour work week for able-bodied adult

II. He considers his family his greatest accomplishment and


nothing is more important to him than his wife and children. PAGE 197



PAGE 198


"Hundreds of the world’s leading brands have leveraged Barnes’ expertise and the capabilities of enVista to drive efficiencies and cost savings, improve profitability, customer service and competitive advantage and improve and transform their operations."

Jim Barnes has spent the last 30 years helping retail


organizations solve highly complex supply chain, IT and

throughout the retail industry, providing clients with access

omnichannel commerce challenges for Fortune 500 brands

to deep domain expertise for omnichannel strategy, inventory

and retail companies.

management and optimization, merchandise planning and







assortment, systems selection and implementation, product

As CEO of enVista, Barnes has built the only retail software

lifecycle management, store operations and more.

solutions and consulting services firm with the depth and breadth of capability to truly optimize and unify both physical and digital commerce end-to-end, from order capture through fulfillment and from source to consumption. Hundreds of the world’s leading brands have leveraged Barnes’ expertise and the capabilities of enVista to drive efficiencies and cost savings, improve profitability, customer service and competitive advantage and improve and transform their operations, including Sephora, GNC, Dallas Cowboys Merchandising, Toys ‘R’ Us Canada, Tractor Supply, Giant Eagle, Advance Auto and Urban Outfitters.

Barnes sits on the executive board for a number of companies. He is regularly featured in industry and business publications, serves as a Forbes contributor, and regularly speaks on retail and supply chain topics at National Retail Federation’s Big Show, Operations Summit, Future Stores, IRCE, the Retail Industry Leaders Association Supply Chain Conference, and other partner and supply chain conferences. About enVista: enVista is a global software, consulting, and managed services provider, optimizing and transforming physical and digital commerce for the world’s leading manufacturers, distributors, 3PLs/LSPs, and omnichannel

In 2013, Barnes, in response to extremely complex, lengthy

retailers. enVista uniquely optimizes and transforms physical

and costly order management system (OMS) integration

and digital commerce – optimizing supply chain efficiencies

projects, had the vision to develop and launch the first and

to drive cost savings, and unifying commerce to drive

only Unified Commerce Platform strategically built from the

customer engagement and revenue. These comprehensive

ground up as microservices architecture on a common data

capabilities, combined with enVista’s market-leading Unified

model and integration platform as a service. The platform

Commerce Platform, Enspire Commerce and the firm’s ability

rapidly integrates with retailers’ existing systems, providing

to consult, implement and operate across supply chain,

faster time to value, lowest total cost of ownership, and a


single enterprise view of customer, inventory, order, item and

omnichannel commerce, allows mid-market and Fortune


100/5000 companies to leverage enVista as a trusted advisor






across their enterprises.

In 2019, Barnes further expanded enVista’s retail consulting capabilities by hiring nearly 20 of the most experienced retail PAGE 199


Even though video conferences can help companies shave 30% off their travel expenses (PGI), business trips remain a great opportunity to break routine, while still putting your best foot forward professionally. From the fresh surroundings, to interacting with industry mates, or making deals happen, there can be lots of enthusiasm attached to packing a suitcase and getting to work. However, none of this means you're off the hook from your usual day-today commitments. Chances are, you will still be expected to participate in certain virtual meetings with coworkers and clients. If this sounds like you, Scott Wilson, Co-Founder and CEO of video conferencing service, has some tips on how to participate in virtual meetings from the road: Seek immaculate Internet connectivity: Business trip video calls can happen from airports, taxis, hotel rooms, restaurants, conference halls, and other more random spots. No matter where you choose to participate in such a meeting from, always see that your Internet connection is strong. Select a proper background: Since your neat, well-crafted meeting background can't be boxed up and brought on the road, have a wide selection of virtual backdrops at the ready. Otherwise, you'll have to expose others to the often-tacky

"Business trips can pull you in several directions at once. As such, always give yourself enough wiggle room."

hotel room artwork. Schedule yourself accordingly: Business trips can pull you in several directions at once. As such, always give yourself enough wiggle room to get from an in-person seminar or meeting, back to a space where a video call can be conducted. Piling one commitment on top of another can derail your day if something, or someone, runs late.

PAGE 200

Focus on the conversation at hand: Depending on the nature's video call service offers all

of your business trip, you can be meeting with a multitude of

subscribers a custom, permanent URL (i.e.,

people each day. However, when you log into a scheduled; a secure, end-to-end

virtual meeting, it is imperative that you shift all of your focus to

encrypted meeting space; excellent video

this conversation. Put aside the thoughts and mountain of

quality; unlimited meetings each month; and

paperwork you've compiled while on the trip, and be in the

straightforward scheduling tools.

moment with the person/people joining you on the screen. Banty has a number of solutions that are Keep an eye on time zone differences: Flying out for business

meant to make it easy to meet with those who

events in different regions, countries, or even continents is very

matter most to you. Today, everyone has a

exciting. So exciting, in fact, you may forget that your clock is no

mobile number and an email address. In the

longer the same. The moment your destination is reached, see

near future, everyone will have a Banty video

that all watches or mobile devices you have are set to the correct

chat address:

time. Then check if video calls organized back home need to be rescheduled. You do not want to accidentally call someone at 3

Founded in 2020, Banty offers exceptional

a.m. their time.

video conferencing solutions for Businesses, Enterprise, Medical Practices, Virtual Events,

"Doing a video call from the road is tricky, as it is tough to determine

and Personal use. Banty video conferencing is

exactly how you will be able to make them happen – there are many

easy to use and ultra-secure. The platform

unknowns," adds Scott. "That said, you can still successfully log on

provides users with a dedicated

to an online meeting platform and fulfill your obligations. All you

URL, accessible via any desktop browser or

need to do is be prepared."

through iOS and Android mobile apps. In order to receive government approval to become a verified





upgraded to meet new cyber security standards, making it one of the most secure platforms available. Each day, the Banty team goes above and beyond to ensure the platform remains one of the most secure and innovative virtual meeting solutions in the world. About Scott Wilson With over 20 years of experience in internet marketing, Scott has driven the growth of over 1000 businesses worldwide and has helped countless clients through his innovative workshops,

Banty has a number of solutions that are meant to make it easy to meet with those who matter most to you.




internet marketing speeches across Canada, the USA and countries including Jamaica, Barbados, Colombia, Israel, and Vietnam. PAGE 201


GLYTCH CEO MICHAEL WILLIAMS ESports Offers Huge Advantages Over Traditional Sports

Glytch CEO & former Gameworks owner Michael

Video games are immensely popular,” Michael Williams points

Williams believes Esports offer huge advantages over

out, so it should come as no surprise that competitive gaming

traditional Sports and are the next big thing.

and spectator experiences are gaining popularity as well. This is something I'm seeing in my role as CEO of Glytch.”

He explains why Esports are the next big thing and why Esports offer a bright future for competitive

Research suggests that as many as 150 million Americans

players and spectators alike.

play video games. In comparison, only about 26 million Americans play basketball. Basketball, by the way, is the

Esports have been around for many years now, but

most widely played physical sport in the United States.

they’ve been gaining a lot of popularity as of late. Once a niche sport, Esports are now making their way

In some ways, video games are easier for many people to

into the mainstream.

play. You don’t need courts or fields, nor do you need specialized physical skills and attributes. Just about anyone

Essentially, Esports refer to professionally played competitive video games, usually combined with an engaging spectator experience. PAGE 202

can get into video games. This means more people can get into competitive video gaming as well. That said, it takes a lot of work to become a top player.

“Physical sports are great, but it’s hard for people who don’t win the genetic lottery to become top players, not just at the national level, but also the local level too. Videogames are more accessible for a lot of people. This helps Esports establish dedicated fan bases, but top players are immensely skilled.” - Michael Williams, CEO of Glytch

Many Esport fans follow the video games they like playing the most. Even if you never become a nationally or internationally competitive Smash Brothers or League of Legends player, you can still enjoy playing Smash Bros and League of Legends. And you can play these games online against people with similar skill levels. Michael Williams Explains Why Variety Is So Important For Esports Esports also offer staggering variety. There are only a limited number of competitive physical sports, and it can be hard to find niche competitive sports leagues, like say disc golf. While there are dozens of reasonably popular physical sports, you can find hundreds upon hundreds of Esports. There are a lot more competitive physical sports than many people realize. Still, Esports offer a lot more variety, and it’s often easier for people to both participate and spectate in these sports. Quite simply, Esports offer more ways for players and spectators to scratch their itch. If you like basketball, you’ve only got a few options. You can follow the NBA, college basketball, and regional leagues, like the Euroleague. Yet the rules and basic style of play are quite similar, which can lead to a lack of diversity. On the other hand, if you like First-Person Shooters, you can tune into dozens of different games and countless competitive matches. A Counter-Strike match feels very different from a Halo match. This increased diversity can help players and spectators avoid stagnant experiences. As the CEO of Glytch, I believe a wide selection will prove vital for Esports growing popularity. About Glytch Glytch combines esports arenas with location-based entertainment and upscale food and beverage. Each Glytch venue is the official home stadium of a major esports team. Glytch has broken ground on its first location, in Los Angeles which is scheduled to open in Q2-2022. For more information please visit: PAGE 203

Two experienced entrepreneurs join forces to expand access to healthcare by creating LATAM Pharma


LATAM Pharma Innovative Ventures AG Switzerland

PAGE 204

Opportune access to quality vaccines has been a constant challenge in developing countries. Likewise, the vaccine development, manufacturing and distribution infrastructure in the Latin American region is obsolete or non-existent. This has left an important part of the population underserved in terms of access to appropriate vaccination. Seeking to provide a solution to this need, two Mexican health entrepreneurs undertook the task of founding and developing a company whose main objective is to provide the Latin American market with the best and most advanced vaccination technologies: LATAM Pharma. Guy Jean Leon Savoir Garcia and Luis Doporto Alejandre joined their experience, knowledge and technical capacity to close the gap and restructure the access to different types of high technology vaccines in Latin America. In addition to Europe, they currently operate in Mexico, Ecuador, Chile, Colombia and the list will continue to grow, as their objective is, in addition to strengthening their participation in Latin America, to reach other developing countries, those most in need.

Opportune access to quality vaccines has been a constant challenge in developing countries. Likewise, the vaccine development, manufacturing and distribution infrastructure in the

The sum of their trajectories is a powerful formula that gives them the capacity to identify, evaluate, negotiate, develop, market and distribute innovative health products. This recipe for success is not new; however, it is usually reserved exclusively for large multinational companies. With the skills that both bring to the table, they promise to compete with them and be able to bring a portfolio of vaccines to the Latin American market. With this vision LATAM Pharma was created in Switzerland, one of the most important pharmaceutical hubs in the world. The company is currently working towards closing collaboration and licensing agreements with laboratories in Japan, the United Kingdom, Switzerland, Italy, China and the United

Latin American region is obsolete or nonexistent. This has left an important part of the population underserved in terms of access to appropriate vaccination.

States for solutions against diseases such as Covid-19, influenza, dengue, meningococcus, among others, and new MRNA technologies. At the same time, it is also coordinating the manufacture, commercialization, licensing and also the development of a new generation of products, with the support of Swiss universities of the highest academic level.

PAGE 205

The company expects to have a portfolio of at least 2 vaccines registered and marketed by the end of 2021, and 5 vaccines by 2022, and to use this platform to become one of the main players in guaranteeing access to vaccines in Latin America. LATAM Pharma: In a challenging and continuously changing healthcare environment, LATAM Pharma offers tailor-made immunization solutions for the public and private markets in Latin American and Caribbean countries. Our goal is to improve access to healthcare through global partnerships, facilitating research and development, manufacturing, quality control and distribution of vaccines. Our presence in Switzerland, one of the world's leading biopharmaceutical hubs, enables us to pursue key






stakeholders to meet the needs of our Latin American and Caribbean customers. Guy Jean Leon Savoir Garcia: An experienced entrepreneur in healthcare innovation issues. He has managed some of the fastest growing laboratories in the region, establishing export operations and subsidiaries in almost all LATAM countries. He has launched more than twenty innovative pharmaceutical and biologic products, either in-licensed or self-developed. This allows him to identify and attract the best talent, as well as to technically ground highly complex projects. Likewise, thanks to his network of contacts in Latin America, he has a commercialization platform that facilitates the introduction of products almost simultaneously in different markets. Luis Doporto Alejandre has been the negotiation leader in numerous mergers and acquisitions of distributors, laboratories, brands and pharmaceutical products. Among them, the acquisition of Casa Marzan, one of the largest distributors of

The company expects to have a portfolio of at least 2 vaccines registered and marketed by the end of 2021, and 5 vaccines by 2022.

PAGE 206

medicines and health products in Mexico. This experience has made him aware of the complexity of vaccine distribution due to its high volumes, special requirements (cold network), traceability and biosecurity. Additionally, he has an international network of contacts in the industry that allows him to identify and close major deals in the biopharmaceutical sector. For more information, please visit:



The City of Innovation and your Gateway to Latin America

























































PAGE 213



























PAGE 215



























PAGE 217



If current market dynamics persist, luxury could

industry as the last comparable year. China continues

return to 2019 levels as of this year.

to drive the recovery while the United States unexpectedly rebounded. The acceleration of this key

PAGE 218

Following a turbulent year, the luxury market has

region is one of several new trends of note, along with

started its path towards recovery. The industry

the importance of a human touch alongside digital

returned to growth in the first quarter of 2021,

interactions and the increasing presence of brands in

growing by 0-1% versus 2019, which is viewed by the

the second-hand market.

"It's clear that consumers still want to buy luxury goods, and this, along with the brands' ability to adapt and innovate, is driving a return to growth in the market."

Where we are right now


The outlook for 2021 still remains uncertain. The market is expected to reach between €250-€295 billion, depending on which one of two scenarios outlined in the report plays out over the course of the year. "It's clear that consumers still want to buy luxury goods, and this, along with the brands' ability to adapt and innovate, is driving a return to growth in the market," said Claudia D'Arpizio, a Bain partner. A strong start to 2021 driven by China and the US Comparing versus the first quarter of 2019, the market for personal luxury goods grew by 0-1% at current exchange rates (2-3% at constant exchange rates) in the first quarter of 2021. While China is driving the recovery thanks to continuous repatriation and acceleration of domestic spending on luxury, the US market has been the unexpected bright spot. Renewed consumer confidence coupled with stimulus and a rapid vaccine rollout has meant that luxury consumption returned at surprisingly fast pace. Europe still lags behind, hampered by a slower vaccination campaign and the lack of international tourism. Two possible scenarios for the rebound in 2021 Despite signs of green shoots in the market, a high degree of uncertainty remains. There are two possible trajectories for the recovery in 2021: - Scenario 1 (probability 30%): Recovery path to continue throughout 2021, winning back 2019 market level as early as this year. In this outcome, the market could reach €280-295 billion this year. Scenario 2 (probability 70%): Despite the strong momentum of the first quarter, full year growth is stifled by slower domestic luxury purchases and limited intra-regional tourism. In this case, the full recovery to 2019 levels would be expected only in 2022 and the market would reach €250-265 billion this year.

PAGE 219

Three trends to keep an eye on:

- Human touch still matters: The pandemic

As the luxury industry navigated through the crisis,

catapulted luxury brands into the age of digital at an

some trends have solidified. The appetite of China and

unforeseen pace. Bain estimates that more than 85%

Chinese nationals for luxury remains insatiable and all

of luxury purchases were digitally influenced in 2021.

customer nationalities are positively growing or on a

But the human touch in luxury remains needed and

recovery path. Growth of the online channel remains

whether in-store or remotely, these interactions will

robust as new clients buy luxury online for the first

play a critical part in maintaining loyalty.

time, and the range of prices is widening, with more entry-level products but also more high-end items.

- The second-hand luxury market touches multiple consumer segments: Analysts at Bain estimate the

Among the trends to watch in the coming months:

second-hand market for luxury to be worth €28 billion euros in 2020 (up from €26 billion in 2019). The market

- Roaring 20s could reshape the US luxury market:

for pre-worn luxury items encompasses not only entry

The rebound in the US has exceeded expectations;

level younger consumers who are mainly buying

improved macroeconomic conditions, a buoyant

aspirational categories and products but also top

stock market, increasing consumer confidence and a

spenders and collectors who are searching for high-

fast vaccine rollout are contributing factors to a strong

end or collectable products. Brands are increasingly

recovery. Bain has seen a change in the market map with new city hubs and a growing emphasis on suburban areas, as well as the rise of subcultural relevance and next-generation mindset.

PAGE 220

tapping into this market and becoming platforms in order to engage throughout the lifecycle of an item. "Brands have been forced to rip up the playbook and

innovate rapidly in light of the crisis," said Bain & Company partner Federica Levato. "As life hopefully begins to return to normal, customers are expecting a techenabled human relationship with brands. Winners will need to stay closely in touch with the key trends shaping the new normal lifestyle – all while remaining differentiated and creating a narrative that is true to their own culture." About Bain & Company Bain & Company is a global consultancy that helps the world's most ambitious change makers define the future. Across 61 offices in 38 countries, we work alongside our clients as one team with a shared ambition to achieve extraordinary results, outperform the competition, and redefine industries. We complement our tailored, integrated





ecosystem of digital innovators to deliver better,





outcomes. Our 10-year commitment to invest more than $1 billion in pro bono services brings our talent, expertise, and insight to organizations




challenges in education, racial equity, social justice, economic development, and the environment. We earned a gold rating from EcoVadis, the leading platform for environmental,




performance ratings for global supply chains, putting us in the top 2% among other consulting firms. Since our founding in 1973, we have measured our success by the success of our clients, and we proudly maintain the highest level of client advocacy in the industry.

PAGE 221

TONINO LAMBORGHINI OVER THE YEARS: 1981 – 2021, 40 YEARS UNDER THE TAURUS SIGN Four decades after its founding, the story of Tonino Lamborghini S.p.A. runs through the pages of the book "Tonino Lamborghini Over the Years. 19812021", a project conceived and personally supported by Ferruccio Lamborghini, vice president and CEO of the company, who has dedicated the book to his father. A book printed in a limited edition of 500 copies, literally born "under the sign of the Bull," with an all-Italian history that deserves to be told and celebrated. During these first forty years since its foundation, Tonino Lamborghini has written pages of a story still in the making, distinguishing himself on the Italian entrepreneurial scene for his character and ingenuity, demonstrating an uncommon audacity in inventing new businesses. Moreover, the limitless curiosity and unique PAGE 222

On the 40th anniversary of its foundation, Tonino Lamborghini celebrates its design achievements with a photography book dedicated to its best collections.

eclecticism of the founder have allowed the brand to stand

the future of our company. Therefore, with great satisfaction,

out in different industries, reinterpreted innovatively and

I wish to share a memorable journey through the Tonino

uniquely over the years. The result of this constant effort is

Lamborghini universe, confident that this anniversary is not

shown in the pages of this sophisticated volume dedicated to

just a glance at the past. However, above all, a new starting

the brand's enthusiasts.

point to look at the future with renewed enthusiasm and energy," said Ferruccio Lamborghini, CEO and VP of Tonino

Following his father's footsteps (and the ones of his

Lamborghini Spa.

grandfather, of course), Ferruccio Lamborghini today carries forward, head held high, the vision of a future firmly rooted in

Leafing through the book's pages, it is noticeable how each

the family heritage. He blends his father's teachings and the

product has managed to find a merging point between

Lamborghinis’ tradition with his instinct as a biker and his

fashion and market demands in different periods, always with

attention to every detail. Within the antique walls painted by

the addition of that personal touch that has characterized the

the Carracci in the historical Palazzo del Vignola in Funo di

Tonino Lamborghini brand’s experience. In the volume Over

Argelato, not far from Bologna, photographer Paulo Rentfle,

the Years, consumer goods are pictured as works of art to

under the creative direction of Roberto Rossi Gandolfi and

celebrate a particular history that has made Italy great.

Didier Falzone, captured the most iconic products of the

Because "Heritage is our future," as Ferruccio Lamborghini

world-famous Emilian brand.


"This year marks the fortieth anniversary of the company

The Bull brand’s collections are a summa of Italian style: bold

founded by my father. Forty years of bold choices and goals

lines and original design have always been the starting point

were successfully reached thanks to his resourcefulness and

for creating new accessories and the conception of projects,

Italian spirit. Since "Heritage is our future," these four

always conceived as authentic luxury experiences. In the

decades represent the solid base on which every day we build

various expressions of the brand's lifestyle design, the objects

The Bull brand’s collections are a summa of Italian style: bold lines and original design have always been the starting point for creating new accessories and the conception of projects, always conceived as authentic luxury experiences.

PAGE 223

40 YEARS OF ITALIAN DESIGN represent a way of being, balancing

whose souls have the same indomitable












masters of their destiny. And "under the



Taurus sign," the Lamborghini destiny

inspiration for those who wish to

continues to prosper until today,


beyond the Pillars of Hercules of the




become and




prestigious piece of Italian history. The

Italian entrepreneurial reality.

world of mechanics and engines is a constant element that embraces every

Tonino Lamborghini has demonstrated

segment of production. The shapes and

ingenuity and eclecticism in eight lustra

designs regularly recall the mechanics

of activity like the Renaissance artists of



the 15th and 16th centuries. Modern

classical and modern art and the innate

heir of those variegated characteristics

inclination for achieving the highest

made the unmistakable Italian taste

aesthetic value also play a leading role.

famous worldwide, continuing to sign

Thus, the Emilian brand's corporate

objects linked by the common thread of

culture and education create a universe

savior vivre.




of style always ready to experiment in new fields, without ever giving up that

From the mechanic's world to design,

"Lamborghini DNA" that leaves its mark


on the extraordinary vision of things.

forerunner of times, showing off his





father's personality traits, combined

PAGE 224

Knowing how to adapt to the changes

with an entrepreneurial vision that has

of time is the central ability of modern

allowed the company to see beyond the



unlimited spaces of its horizon. And

Commendatore Tonino Lamborghini

there are several records of innovation

decided to found the homonymous

in his production. In 1983, for instance,

brand, his idea was clear and precise.

Tonino embarked on a new experience,

He wanted to create a brand dedicated

opening a new Silk Road to the East: he

to luxury that could be a new symbol of

is among the first to export Italian

Italian style in the world and, at the


same time, to outline a way of doing

internationally. This is the beginning of

entirely personal business. So today,

an unprecedented path for Italian

under the symbol of the "raging Miura


bull," the Italian entrepreneur gathers

Country’s luxury industry into a new

his dynasty (one son and four daughters

modern era that has never stopped.












TONINO LAMBORGHINI COMPANY Founded in Italy in 1981 by Mr. Tonino Lamborghini, heir of the Lamborghini family, today's headquarters are located in the magnificent Palazzo del Vignola, a Renaissance villa outside Bologna’s city walls. Mr. Lamborghini has taken inspiration from his family heritage and his vast experience in mechanical and automotive engineering to develop a lifestyle experience brand with a range of luxury design products, including watches, eyewear, leather goods, smartphones, perfumes, furniture, clothing, sports accessories, golf & utility carts, signature beverages, 5-star boutique hotels, real estate projects, cafés, and restaurants.

"This year marks the fortieth anniversary of the company founded by my father. Forty years of bold choices and goals were successfully reached thanks to his resourcefulness and Italian spirit.” - Ferruccio Lamborghini

PAGE 225


This modern and luxurious hotel in the heart of Monaco oozes elegance, calm and understated refinement. With the Michelinstarred restaurant, Yannick Alléno à l'Hôtel Hermitage MonteCarlo and the amazing spa Thermes Marins Monte-Carlo, this is the ideal hotel for experiencing supreme comfort and serenity in Monaco. The Hôtel Hermitage Monte-Carlo has inherited its generous architecture from the belle époque. Let your hearts sing in a place where tranquillity reigns supreme and a decor that says romance: a winter garden infused with gentle light coming


through the Eiffel cupola, suites with terrace and jacuzzi. A Michelin-starred restaurant... Enjoy fine gourmet cuisine at Yannick Alléno à l'Hôtel Hermitage Monte-Carlo. In a chic and


intimate setting, alchemist Chef distils delicate, original flavours in his creations showcasing the finest Mediterranean seafood.


You can enjoy cuisine made from the finest local products, seasoned in a unique way, pigmented with its expertise and dictated by its environment. The restaurant's very first large, generous menu, designed to please, sets the tone for future developments, which will follow the rhythm of the seasons, temperatures and desires too. Take in the sweeping view from the terrace: the port, Monaco and the rock are simply magnificent. A drink at the Crystal Bar... Before or after dinner, enjoy creative cocktails, the finest champagnes and a refined atmosphere at the Crystal Bar.

Monte-Carlo Société des Bains de Mer Since 1863, Monte-Carlo Société des Bains de Mer has been offering a unique Art of Living, a one-of-a-kind resort with casinos, including the prestigious Casino de Monte-Carlo, four hotels (Hôtel de Paris Monte-Carlo, Hôtel Hermitage Monte-Carlo, Monte-Carlo Beach, MonteCarlo Bay Hotel & Resort), the Thermes Marins Monte-Carlo spa, 30 restaurants including five that together have seven Michelin Guide stars. A hub of nightlife, the Group offers an incredible selection of events. The metamorphose of Hôtel de Paris Monte-Carlo, the creation of a new district around Place du Casino, One Monte-Carlo (luxury accommodation, shops, restaurants and a conference centre), the new Place du Casino contribute to make Monte-Carlo the most exclusive experience in Europe. Website: PAGE 227




From the most unique and rare vineyards in the world, Martins Wine Advisor is curating a stunning and limited edition wine collection for its new ‘Wines From Another World’ series across nine-years on an exclusive invitation only basis. Martins Wine Advisor (MWA), the winners of Best Wine Advisory Service 2019 and 2020 UK at the LUX Life Food & Drink Awards, has just launched a nine-year exclusive ‘Wines From Another World’ journey in partnership with Pedro Marques Antunes from Sparrow Creative Solutions, where one limited edition wine will be released per year - each developed using ancient wine techniques to produce one-ofa-kind creations.

PAGE 228


“One of the greatest pleasures of wine is the more you learn and are exposed to, the deeper the passion. In every bottle, there is a great deal of cultural influence, history, family legacy and

In every wine bottle, there is a vivid story to be told. For MWA

individuals. There is a story behind each and every

CEO and Founder, Claudio Martins, his desire to tell the often

wine and it creates a depth, that provokes so much

hidden and deep-rooted stories of rare wines was the catalyst

thought and emotion in every bottle. The more you

for creating ‘Wines From Another World’. Pedro Antunes like-

open and explore, the more curious and engaged

minded devotion made it a natural partnership, “It’s not

you become. Now, we are going back to the roots of

enough just to dream. It’s about taking your passion to

wine, using foundational methods to bring ancient

extraordinary and innovative levels. To another dimension,”

flavors back into a modern world - creating

says Autunes.

something completely unique and extraordinary that the industry has never seen before. These nine wines

What started off as a passion project has become a fully realized

will quickly become some of the most coveted wines

series, where Martins will go to the source of some of the rarest

in the coming decades and their value will increase

and most exclusive wines with only 500 to 1,000 bottles

exponentially during that period as a result. It is why

produced of each wine, using indigenous grapes, traditional

we are being so selective with who we are inviting to

and even ancient methods – creating wines that tell the stories

purchase these wines - they will not just be available

and history of the places they’re made in. Over time, Claudio has built a relationship with fascinating and pioneering producers who are based in the most influential wine regions of the world. Across his sojourn, he will meet with them to explore the legacies of these extraordinary wines.

openly to the public. They are a true collectors item and we want them to be in the hands of absolute connoisseurs who will truly appreciate how special these wines really are, ” says Martins. ‘Wines From Another World’ will add one wine to the collection each year, until there are nine wines to represent one for each planet in the solar system. Each wine will come in a luxurious box and will include a code for collectors to explore in-depth information about their wine from photos of the winemakers and vineyards to exclusive private access to events for the ‘Wines From Another World’ collectors. “The first wine will be Jupiter, the largest planet in the solar system. It’s a partnership with Pedro Ribeiro from Herdade do Rocim, one of the most respected producers in the Alentejo region of Portugal. I have tasted wines from many producers,

"The first wine will be Jupiter, the largest planet in the solar system. It’s a partnership with Pedro Ribeiro from Herdade do Rocim, one of the most respected producers in the Alentejo region of Portugal."

but this is the one that deserves to be Jupiter. It was made






production methods, including five years of aging in amphoras,” adds Martins. “Its smoothness translates into a delicate and refined taste,” best experienced over a rich array of cold cuts and soft cheeses for aficionados who indulge in the finer things in life.” PAGE 229

"When buying a fine wine, most collectors would not choose Portugal first. I’m trying to change that, starting with the Jupiter wine. Portugal produces wines of the same calibre as wines from Napa Valley, Tuscany and Rioja. I believe I can draw attention to this."

“As a winemaker, traveling is fundamental. In creating this wine, I experienced an unimaginable journey. It was challenging and inspiring. My greatest wish is to share that same experience with the world, because Jupiter is indeed a wine from another world. Jupiter carries with it a covetable legacy for future generations of connoisseurs who appreciate history, culture and tradition in their wine choices.” says Pedro Ribeiro. The series will be inaugurated in a private, undisclosed exclusive location in Martins’ native Portugal by invitation only, with 20 of the most elite wine connoisseurs and collectors in June. The following events, over the next eight years, it will carve a path through Bordeaux, Champagne, Priorat, Tuscany, Napa Valley, Mosel, Georgia, and the Douro Valley. “When buying a fine wine, most collectors would not choose Portugal first. I’m trying to change that, starting with the Jupiter wine. Portugal produces wines of the same calibre as wines from Napa Valley, Tuscany and Rioja. I believe I can draw attention to this. I have the opportunity to introduce these exquisite wines to people who can really appreciate their true quality, history and character. Our network allows us to not only help put Portuguese wines on the map, but also these lesser known producers in other regions, who are really creating exquisite wines that deserve recognition and allow people to experience wine in a whole new way,” says Claudio. Martins Wine Advisor is an award-winning international team of wine consultants and connoisseurs with expertise in promoting new products, penetrating emerging markets and providing specialist advice to clients, including corporate organizations, private individuals and royal families. Martins specializes in developing high-value accounts and strategic business continuity advice for wine producers, whilst also creating and managing dynamic, innovative and financially successful wine programs within the global F&B industry. PAGE 230




The Peninsula Hotels has announced the long-anticipated

nexus of Fifth Avenue, The Peninsula New York marks its

reopening of its iconic New York City hotel – a heritage

reopening with a dynamic new art installation, Life en Route.

property that has hosted discerning world travelers since 1988. In celebration of its guests’ return, the hotel is unveiling a

The exhibit, which includes multimedia works from a group of

series of exquisite new art, culinary, and wellness experiences

renowned international artists, immerses viewers in the

for visitors to enjoy.

sensory pleasures of travel and cross-cultural experiences. Several of the works on display will be available for sale to

Occupying one of the most prestigious addresses in

benefit The Peninsula New York's cultural partners. The hotel

Manhattan, just steps from Central Park along the cultural

will also host Dutch neo-expressionist painter Peter Riezebos

PAGE 232



this summer as part of the group’s global Art in Resonance program. While he is in residence in one of the hotel’s suites, guests can visit with Mr. Riezebos and watch as he creates artwork specially inspired by the city of New York. Two exclusive promotions will also be available for guests returning to The Peninsula New York. The Rediscover Manhattan offer (starting at $745 per night) includes daily breakfast,







distinctively New York cultural experience such as Top of the Rock or The Museum of Modern Art. The Suite Escape offer (starting at $1,945) includes daily breakfast, a New Yorkthemed welcome amenity, and complimentary parking or roundtrip airport transfer in the hotel’s Mercedes S500 sedan. The Peninsula Chicago is commemorating its 20-year anniversary as an acclaimed Windy City landmark. In honor of its vicennial, the hotel is debuting special offers for guests who appreciate its gracious Far East-meets-Midwest hospitality. The hotel’s top-rated, refined Cantonese restaurant, Shanghai Terrace, and The Lobby restaurant will debut a special menu of favorites from the last two decades, including Szechwan prawns, Pierrot gourmet chicken salad, rice noodles with shrimp and tenderloin, and a special rainbow patterned veggie dumpling. For every purchase of these Culinary Classics Revived through the end of 2021, The Peninsula Chicago will be donating a meal to The Greater Chicago Food Depository. Also celebrating its anniversary (30th) later this year, The Peninsula Beverly Hills – whose lush gardenlike property sits adjacent to Century City and the legendary Rodeo Drive – will propose a welcoming special offer to guests who visit the sunwashed location. At all ten of its properties around the world, The Peninsula Hotels is doubling down on its commitment to service and luxury with The Peninsula Promise, a new portfolio-wide initiative that provides guests with enhanced flexibility, comfort, and convenience. To learn more about The Peninsula Hotels in New York, Chicago, and Beverly Hills, please visit PAGE 233


Harridan's founder, Harvard Business School graduate

Harridan Vodka, the award-winning, small-batch spirit, is

seltzer, but it is to say that we are complex consumers who

defying everything the industry says a "women's spirit"

deserve more than one option."

Bridgette Taylor, says, "This is our way of saying 'we hear you and we see you.' I wanted to create something that spoke to those who push up against what this industry and what culture more broadly tells us we should like. This isn't to say that we're against a flavored, pink drink or another spiked

should be. Distilled with the sense of craftsmanship normally reserved for tequila and whiskey, the brand

For them, Harridan delivers a truly handcrafted product that

introduces something more considered into the category.

introduces a new level of quality to the category. To bring Harridan to your bar, Taylor partnered with Joe Myer,

Female-founded, over-proofed, and anything but pink,

President and Master Distiller of Myer Farm, one of the oldest

Harridan is calling on a cohort of modern, spiritual, and

and largest currently operating organic farms in the Northeast

feminist drinkers who the industry has historically ignored.

United States. Located in Ovid, New York, Myer Farm has

Harridan, which means "bossy, belligerent old woman," is the

leveraged its decade of "field to flask" experience to produce

answer to the industry's misalignment with women and is

Harridan's defining taste: bold enough to stand out in a

reclaiming an unfettered desire for women to decide for

cocktail, but smooth enough to sip neat. Harridan Vodka is

themselves of who they are, what they like, and most

naturally gluten-free and distilled entirely from New York

certainly what they imbibe.

State ingredients.

PAGE 234

"Our goal was to create something with real character that earns its 'handcrafted' name and would earn its place in any wellstocked bar," Taylor says. "Too many people graduate out of vodka to other seemingly more mature or 'complex' spirits. Harridan is the vodka that shows them they don't have to." Its overproof strength -- 88 proof to be exact -- is an homage to the bossy, defiant women of the past who inspired the brand's namesake. However, while the brand's DNA is rooted in the ethos and








mischaracterized and misunderstood, Taylor wants to make it clear that Harridan isn't just for women. "This is for anyone and everyone who resists a culture that tells us who we should be, who stands up for what they feel is right and who they want to be," Taylor says. "With the name Harridan we are taking pride in being difficult, different, and defiant and are looking for others who do the same." Harridan's first batch of limited-edition bottles are hand-blown in Mexico from recycled glass and then hand-dipped in the brand's signature black wax. The brand's design and bottle has caught the eye of the spirits industry and was recently awarded a Double Gold Medal at the 2021 San Francisco World Spirits Competition in the Packaging Design Category. The vodka was also awarded a Silver Medal in the Vodka tasting category. Harridan is a proudly femalefounded business, owned and operated by Taylor and a team of ambitious women. Available in 750 ml for a suggested retail price of $59.99, the brand is available via national delivery to 48 states and is a partner to e-commerce platforms such as Drizly and Reservebar. To find your next bottle, visit Harridan Vodka is the elevated craft vodka option that speaks to the defiant among us. Founded in 2020 by Bridgette Taylor to cater to the underserved traditional luxury vodka market, it is premium, complex and upends category standards. Made in small batches with the sense of craftsmanship usually reserved for tequila and whiskey, Harridan is distilled in Ovid, New York from organic, local corn grown by fifth generation farmers. It is gluten free and 88 proof (versus vodka's traditional 80 proof). PAGE 235


Science-based skincare brand Augustinus Bader's iconic The

met the definition of clean as established by a major retailer

Cream and The Rich Cream were named number one in The

— but the largest vote getters were Augustinus Bader's The

100 Greatest Skincare Products of All Time list by WWD Beauty

Cream and The Rich Cream. As a relative newcomer to the

Inc. An independent panel of 300 beauty industry insiders and

skincare scene, the brand has established itself as a force

experts voted to create the definitive list, ranking the top

through its best-in-class product performance. Despite the

skincare products of all time.

difficulties of the pandemic, sales tripled in 2020, from $24 million in 2019 to $70 million in 2020.

"We are incredibly honored to have been recognized by the beauty industry as the number one skincare product of all

"It does what it says it will do," noted a panelist.

time. As a young, science-backed brand, we are humbled by

The Augustinus Bader line launched in 2018 with these two

this recognition from the industry's chief experts and leaders.

next-generation creams backed by the highest caliber of

It's a testament to our science-first approach to skincare,"

applied science in the industry and powered by Professor

shares Charles Rosier, CEO and Co-Founder.

Bader's patented TFC8® (Trigger Factor Complex), a skincare technology backed by over 30 years of research in cellular

Key insights from the panel found that "clean" is a definite

repair and his deep understanding of stem cell biology, tissue

truth of today. Over 25 percent of the top 100 products named

engineering and regenerative medicine.

PAGE 236

Smart and adaptive, TFC8® supports the skin's natural processes of renewal and turns potent base formulations into adaptive skincare that works with your body and can address individualized concerns for all skin types. Augustinus Bader formulas range between $38 and $265, and can be purchased at, with select formulas now available at and 50 AWARDS IN 39 MONTHS In just 39 months, Augustinus Bader skincare has garnered an unprecedented 50 industry-coveted awards. Inspired by three decades of groundbreaking research by a world-leading stem cell specialist, Augustinus Bader skincare is backed by the highest caliber of applied science in the industry. From top honors in innovation to "Best of Beauty," the industry's most experienced and discerning judges have spoken not once, not twice, but 50 times. About Augustinus Bader Professor Augustinus Bader is a world-leader in stem cell technology and tissue engineering and a doctor of regenerative medicine. He has published over 180 peerreviewed papers and is currently the director of Cell Techniques and Applied Stem Cell Biology at The University of Leipzig. The German-born Professor has spent over 30 years developing technologies that activate and harness the human body's capacity to heal, and the reawakening of cells that become dormant due to aging or trauma. In 2008, Professor Bader developed a ground-breaking Wound Gel that promotes the natural repair of third-degree burns without surgery or skin grafts. The gel functions by carrying a set of healing signals to the site of an injury, which, in turn, catalyzes a response from damaged skin cells and facilitates an expedited, automated restoration process.

PAGE 237


The Hennessey Venom F5 hypercar made its global public debut recently at the Amelia Island Concours in Florida at the Ritz-Carlton luxury resort, Amelia Island. The 100% bespoke, $2.1m Hennessey hypercar boasts 1,817 hp from its 6.6-liter twin-turbocharged 'Fury' V8 engine and promises an exhilarating driving experience alongside its 311+ mph top speed target. The first of 24 ultra-exclusive models was on show to thousands of car fans and members of the media. John Hennessey, company founder and CEO: "Sharing the Venom F5 with car enthusiasts at the Amelia Island Concours is a special moment for the Hennessey family and all of our team. We've spent years designing, developing, refining, building and testing our special hypercar, so we're excited for customers and fans to see it in person for the first time." The Venom F5 arrived in Amelia Island fresh from its production validation program. Having just completed its aerodynamic testing – where it hit 200 mph on 50 percent power. The hypercar which had paused its development for the Concours, before returning to Texas for dynamic road and track testing. PAGE 238

The 100% bespoke, $2.1m Hennessey hypercar boasts 1,817 hp from its 6.6-liter twinturbocharged 'Fury' V8 engine and promises an exhilarating driving experience alongside its 311+ mph top speed target.

About John Hennessey As the company founder and CEO, John Hennessey lives and breathes fast, fun cars. John developed a passion for performance while competing at worldrenowned motorsport events including Pikes Peak, the Silver State Classic and the Bonneville Salt Flats (where he set a class world record). What started in 1991, modifying imports out of his garage, soon morphed into building 1,000-horsepower twin-turbo Dodge Vipers that gained international recognition

"Sharing the Venom F5 with car enthusiasts at the Amelia Island Concours is a special moment for the Hennessey family and all of our team. We've spent years designing, developing, refining, building and testing our special hypercar."

in car magazines such as Motor Trend, Car and Driver, Top Gear, and Road and Track. Viewed as an American icon of speed, John has achieved his vision to be the top automotive tuner and builder in the U.S. With a global sales footprint covering the U.S., Europe, Asia, South America and the Middle East, he continues to find ways to engineer greater performance from some of the world's most iconic cars alongside the creation of the company's new world-class hypercar – the Hennessey Venom F5. PAGE 239

HENNESSEY PERFORMANCE Based in Sealy, Texas, the Hennessey business comprises Hennessey Special Vehicles, Hennessey Performance (HPE), Tuner School, and the Lonestar Motorsports Park. The company has re-engineered more than 12,000 vehicles for performance enthusiasts from around the world to deliver unparalleled driving thrills. Alongside modifying a diverse range of sports, and muscle cars since 1991, the company also applies its highperformance expertise to trucks and SUVs – and boasts its own supercars – the Venom GT and the Venom F5. Every Hennessey product is dyno-proven, fully track-tested, street-legal and warrantied. Customers can choose from road-ready performanceenhanced cars by Hennessey ranging from Ford and Corvette to Porsche and Lamborghini in addition to benefitting from a host of highperformance upgrades. With its own test track, engineering curriculum for aspiring tuners, more than 50 team members and capacity to work on 40-50 vehicles at a time, Hennessey Performance is one of the world's leading vehicle engineering companies. The new 6.6-litre V8 Venom F5 hypercar is set for customer deliveries in 2021. Boasting 1,817 hp and a +311 mph top speed, the company is guaranteed to deliver like never before on its mission of 'making fast cars faster'. For more details, visit:

PAGE 240

Alongside modifying a diverse range of sports, and muscle cars since 1991, the company also applies its high-performance expertise to trucks and SUVs – and boasts its own supercars – the Venom GT and the Venom F5.




Designed for a foursome of golf buddies who want an extra-

Quivira residents, this bold risk-reward layout, marked by

special place to celebrate their love of the game, the ‘Guys

sheer granite cliffs, massive windswept dunes and rolling

Golf Getaway’ package at Pueblo Bonito Resorts delivers the

desert foothills, features panoramic views and dizzying drops

goods, on and off the course.

from tee to fairway. In a dazzling destination renowned for its ocean-desert-mountain ecosystem, Quivira offers more

The centerpiece of the four-night program is unlimited golf at

oceanfront exposure than any other course in Los Cabos.

Quivira Golf Club, the spectacular Jack Nicklaus Signature course carved into a stunning Land’s End site at the place

The club recently received a Golf Digest Editors’ Choice Award

where the Sea of Cortes meets the Pacific Ocean. Created as

in the ‘Best Golf Resorts in Mexico & Central America’

an exclusive amenity for guests of Pueblo Bonito Resorts and

category for the sixth consecutive year.

PAGE 242

"For a truly upscale retreat, Montecristo Estates, an elite Tuscan-style community, offers foursomes exquisite multibedroom villas." Situated at the tip of the Baja Peninsula, Los Cabos is perpetually sunny and genuinely relaxing. At each of its participating hotels, Pueblo Bonito Resorts promises an unforgettable getaway, with a wealth of attractions and activities, from relaxing post-golf massages to exceptional all-inclusive dining and drinking opportunities. Best of all, the desert-meets-sea paradise of Los Cabos is readily accessible from most major U.S. gateways. Avid golfers looking for a tranquil getaway to connect with friends in a secluded setting 15 minutes from downtown Cabo San Lucas can opt for Pueblo Bonito Pacifica Golf & Spa Resort. Located five minutes from Quivira Golf Club, Pacifica fronts a pristine 2.5-mile stretch of ocean beach and offers a sophisticated take on Cabo’s legendary sun ‘n fun lifestyle. Stroll the beach, sip a drink in the spacious pool, soak in the hot tub, stargaze the brilliant night sky after dark. In addition to the deluxe accommodations at Pacifica, the ‘Guys Golf Getaway’ package at Pacifica features 24-hour butler service. These butlers are true “artists of service” who can create customized experiences and adventures, including a guided nightlife tour of Cabo San Lucas, a renowned party capital. For a truly upscale retreat, Montecristo Estates, an elite Tuscanstyle community, offers exquisite multi-bedroom villas. Designed for travelers who insist on the best, the plush, spacious accommodations at a Montecristo Estates villa feature a private infinity pool, indoor and outdoor Jacuzzi, and maid and butler service. The richly furnished, beautifully appointed villas, set within an exclusive gated resort community, are designed in a Spanish Mission revival style, and feature panoramic ocean views. This deluxe hideaway offers convenient access and transfers to all of Pueblo Bonito Resorts’ restaurants, bars, and facilities.

The ‘Guys Golf Getaway’ 4-night package price starts at $3520 US per person at Pueblo Bonito Pacifica, based on double occupancy. For an ultra-luxe getaway, a Montecristo Estates villa is priced at $3950 US per person, quad occupancy. Package dates are effective starting September 1, 2021 until May 30, 2022 About Pueblo Bonito Golf & Spa Resorts Pueblo Bonito Golf & Spa Resorts in Cabo San Lucas all offer luxury all-inclusive options. Each property has its own personality, design, and ambiance, yet all share the same high level of impeccable quality and distinguished atmosphere. For more information visit: PAGE 243



Alpha Motor Corporation has just unveiled the company’s

large entry ways. The material composition of the tent

new collaboration with HEIMPLANET called the WOLF+™

includes weatherproof, durable, and high-quality materials


such as high tenacity polyester that is extremely resistant to tear.

The special edition WOLF+™ Electric Truck is designed for open integration of various spatial structures. The truck bed is

“Cloudbreak is a design we have been working on for quite a



while. We have been searching for the perfect structure that

Cloudbreak™ Geodesic Tent, creating a completely new

guarantees stability and offers comfortable access. Many

mobility solution and opening a world of new possibilities in

structures offer either one or another but with this geodesic

outdoor adventure.

structure we found the perfect balance. For the collaboration






with Alpha Motor Corporation, we adapted the shape to fit the The vehicle was unveiled in a special color, Carmel White,

dimension of the vehicle while allowing for two separated

inspired by the famous sand stones of Carmel Beach,

access points. The result is a unified vehicle and tent form

California. The Cloudbreak™ Tent is a functional platform for

while maintaining full functionality,” said HEIMPLANET Co-

relaxation, with dual access points at the back that lead into

Founder Stefan Clauss.

PAGE 244

Alpha Motors and HEIMPLANET are innovative in their

Governance will shape the future of the automotive industry,

respective industries, with research and technological

and upcycling is a key solution. Creativity is the main

development teams working tirelessly to create a better

component to mainstream upcycling and that is beyond

outdoor experience. This alignment of ideals has led to a

technology. We are passionate to find sustainable solutions

collaboration that aims to define mobility through the

that people can truly appreciate.”

perspective of adventure. There is a special word that exists just in German: Heimat. It “Why just fulfill when you can exceed? We keep going until

describes the place you feel at home, the place where you

there is nothing left to improve. Is this an unrealistic goal?

belong, the place you are dedicated to, the place that makes

Probably. Does every great ambition start with a good portion

you feel like it’s all going to be all right somehow, no matter

of naivety? Most definitely! What’s the point of being a

what,” continued HEIMPLANET.

modern outdoor brand if you don’t take risks? In fact, we don’t care much about realistic, we care about what drives us

More information on Alpha Motor Corporation is available at

forward,” said HEIMPLANET.

the website:

“Our journey is grounded in coexistence with nature,” said

HEIMPLANET’s revolutionary out-door products are available

Alpha Motor Corporation. (ESG) Environmental, Social and


"Creativity is the main component to mainstream upcycling and that is beyond technology. We are passionate to find sustainable solutions that people can truly appreciate." — Alpha Motor Corporation

PAGE 245

ZANOTTA - 65 YEARS OF DESIGN CLASSICS Established in 1954, Zanotta is one of the recognized leaders in

for injecting beauty, ingenuity, and whimsy into daily life.

Italian industrial design. Guided by the insight and wonderful

Incorporating the lessons of rigorous material and formal R&D,

entrepreneurship abilities of the founder, Aurelio Zanotta,

his is a recipe and legacy that has conquered the vicissitudes of

starting from the 1960s it won and has held the international

trend and promises to withstand the test of time.

spotlight, thanks to its products: these are emblematic from the viewpoint of formal innovation as well as of technological


research, aiming at a continuous evolution in the materials

The story of Zanotta is of one intuition — of risk taking,

quality and in the production processes.

curiosity, reward and, above all, accomplishment — written over six fruitful decades. In that span, the brand has churned

The cultured and precious history of Zanotta was renewed in

out a staggering total of 550 designs, with almost a fifth

2017 thanks to the union with Tecno, launching a common

residing in permanent collections at the most prestigious

project for the two brands with the consequent strengthening

museums and institutions around the world, represented by

of international synergies and commercial strategies under the

330 individual pieces. And while its position in the pages of

leadership of Giuliano Mosconi, President and CEO of the two

design history becomes ever-more rarefied, Zanotta’s creations

brands. Today, many of these iconic silhouettes, inflected with

are intended for much more than collecting dust behind glass

more than a note of irony, continue to reflect the larger-than-

walls and velvet rope. Every piece, rather, is deliberately

life spirit of the brand’s founder and namesake, Aurelio

designed for active enjoyment in daily life. Founded on the

Zanotta, a consummate businessman with an instinctual flair

philosophy that culture and profit aren’t at odds; convinced

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that the furniture industry mustn’t simply bend, passively, to public demand, but must actively anticipate future needs; and espousing both exceptional form and uncompromising function, the company and catalogue remain true originals. "Zanotta simultaneously represents both the past and the present of international design... The brand expresses a vision of the world, a philosophy that has always strived to go beyond the present in order to identify languages and products able to speak ‘forever.’ In its catalogue Zanotta has many lifelong bestsellers. This is evidence that if you work well, the past is never a burden, but an opportunity.” - Aldo Colonetti QUALITY Quality is perhaps the aptest and most efficient word to characterize Zanotta: quality of materials, always premium; of production technologies, invariably cutting edge. Then there’s quality of performance, encompassing a product’s safety and durability over time — which Zanotta evaluates thorough endurance tests, assessing compliance with the strictest industry regulations as well as the brand’s own high standards. Of course, there’s also the unrivaled quality of Zanotta’s craftsmanship — the pride and artisanal expertise showered lovingly on every product — and apparent in details and finishing and the maximization of inherent material beauty. Of no less importance — but perhaps implied — is Zanotta’s quality of design, the formal excellence of products shaped by the deftest hands in contemporary design to serve as models and points of reference for the entire industry. At Zanotta, quality also extends to after-sales service and support — represented by the brand’s uncompromising commitment to ensuring satisfaction over time, and special “made-tomeasure” service, wherein spare parts, specific coverings, and other types of maintenance are available for years after the initial purchase. And finally, there’s quality as it relates to spirit and soul of the brand itself, and its sense of obligation and commitment to the design community. Discover the new collection:

The story of Zanotta is of one intuition — of risk taking, curiosity, reward and, above all, accomplishment — written over six fruitful decades. PAGE 247



Located right at the heart of China’s bustling

through fine gardens, engaging with their hosts and

capital, Rosewood Beijing is a place where age-old

delighting in a myriad of unexpected experiences and

traditions merge beautifully with this era’s exciting

surroundings, before finally, as though ascending


through a classic Chinese mountainscape, arriving at their own private aerie and relaxing retreat.

The experience subliminally and symbolically mirrors

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the ageless Chinese concept of journey and welcome:

Rosewood Beijing’s structural form and abundance of

of travelers arriving at imposing city gates and passing

landscaped outdoor space, the curated artwork, the


choice of refreshing or stimulating retreats within the

Rosewood Beijing blends cultural touchstones,

hotel, and culinary experiences designed to enchant

architectural traditions and contemporary style to

with authenticity and style -- all combine to create a

reflect the history, art and vibrancy of Beijing. Its


intimate connection to its location allows guests to





engagement and authentic experiences.

embark upon their own personal journeys of authentic

Ancient Chinese artistic legacies and cultural beliefs are reinterpreted in novel ways, resulting in stunning artworks that enrich the public and private spaces. The collection also serves as a doorway to China’s distant past, peeling back the layers of the present to reach the core of Chinese culture - its old customs, ancient rites and enduring art forms. Rosewood Beijing’s art and artistry in all things – which in totality create a “living canvas” – extends to the most private of spaces, in the guestrooms themselves. Both homelike and refined, they are filled with







contemporary art to accessories, books and fine accoutrements that exquisitely express 'A Sense of Place®' and encourage deep relaxation.

and exquisite discoveries within one of the world’s most fascinating destinations. The 283-room Rosewood Beijing offers six restaurants and lounges, expansive event facilities, The Manor Club, and Sense, A Rosewood Spa featuring an indoor swimming pool, gym and yoga studio. A synthesis of convenient space and state-of-the-art technology, Rosewood Beijing provides a perfect venue for guests’ business needs, be it an office away from home, or enabling a high-powered meeting. From the Manor Club to the Business Lounge, warmth and sophistication is key, firmly supplemented by exemplary service and personalized attention.

PAGE 249

INTRODUCING THE MALAYSIAN ARTIST RED HONG YI Known as the "artist who paints without a paintbrush", Red Hong Yi is a Malaysian-born contemporary artist who creates mixed media installations by reinterpreting everyday materials through the accumulation of objects. She is also the owner of Studio Red Hong Yi Sdn Bhd. Red Hong Yi's work has been exhibited at the World Economic Forum in Davos, the Asian Art Museum in San Francisco, and Anchorage Museum in Alaska and featured in publications such as TIME, New York Times, and The Wall Street Journal. The renowned Malaysian contemporary artist Red Hong Yi recently announced her entry into the NFT market with the launch of a series of Meme Banknotes.

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"One concern about fiat money is the continual printing of paper money, which economists warn will lead to inflation. This has led to a large community of everyday people seeking alternative investments."

Red Hong Yi to Host Memebank Exhibition

Her first NFT in the series dropped recently as part of the

"As an artist, I have always been intrigued by how traditional

Binance platform's inaugural 100 Creators programme to

and digital art can be integrated to create timeless

launch the Binance NFT Marketplace.

masterpieces - uncovering the intricate elements of

Following the first Meme Banknote NFT drop, the other Meme Banknotes in the series will be minted and available on the Binance NFT Marketplace over the next five months. Collectors can also look forward to Red Hong Yi's Memebank Exhibition later in the year. To be held in Kuala Lumpur, Malaysia, the exhibition will showcase all the physical Meme Banknotes. More details will be released at a later date.

traditional craftsmanship with digital finishing techniques.

A reflection of how meme assets, cryptocurrencies and NFTs

NFTs may still be a novel concept to many, but I do believe in

have disrupted industries including traditional banking and

its potential to create a more transparent and efficient world.

art galleries, Red Hong Yi's Meme Banknotes are a spoof on

NFTs have been gaining prominence in the arts industry in

paper money with redesigns of the Chinese Yuan, US Dollar,

recent times and have allowed artists to create digital

Euro, British Pound, Malaysian Ringgit and Japanese Yen

certificates of ownership for their valuable work."

incorporating elements from Meme culture. Red Hong Yi is a Chinese-Malaysian contemporary artist who

The first Meme Banknote to drop on Binance's NFT

makes work expressing her heritage and Chinese diasporic

Marketplace is inspired by the Chinese Yuan and titled "Doge

consciousness. Known as “the artist who paints without a

the Moon" - a nod to China being at the forefront of the

paintbrush”, she creates mixed media installations by

cryptocurrency landscape, and being the first in history to

reinterpreting everyday materials through the accumulation

issue paper money during the Song Dynasty.

of objects. By combining traditional craftsmanship and digital technology, she creates work that consider perceptual habits

All the Meme Banknotes will be minted on Binance's NFT

and preconceptions on the chosen objects and subjects,

Marketplace, and buyers will also own the physical banknotes

expressing the themes of women and race. Red studied at the

as well as an accompanying copper plate that has been

University of Melbourne. Her work has been exhibited at H

etched with the respective design.

Queens in Hong Kong, the Asian Art Museum in San Francisco, World Economic Forum in Davos and Anchorage Museum in

"One concern about fiat money is the continual printing of

Alaska. Collectors of her work include JP Morgan Chase Bank

paper money, which economists warn will lead to inflation.

and actor Jackie Chan. Her art has been featured on

This has led to a large community of everyday people seeking

publications including Wall Street Journal, TIME, and New

alternative investments," said Red Hong Yi.

York Times. Sotheby’s Institute has named her one of the “11 art world entrepreneurs you should know”. Tatler Magazine

"This is what my project will be addressing. I will be designing

has named her one of Asia’s most influential voices in 2020.

Meme-inspired banknotes onto etched copper plates which will allow me to print as many banknotes as I want to."

PAGE 251


Mondrian, a leading brand within the Accor group, has announced its expansion into Europe with Mondrian Shoreditch London. The lifestyle hotel, owned by The Reuben Brothers, will open its doors this quarter following a major overhaul and complete redesign by awardwinning London interior design studio Goddard Littlefair. This latest news comes on the heels of Accor's acquisition of sbe's hotel brands in Q4 2020 and its planned joint venture with Ennismore, which will see the creation of one of the world's largest and fastest growing lifestyle operators later this summer. sbe Chief Operating Officer Chadi Farhat said, "We are very proud to collaborate with Jamie Reuben and his family in bringing the iconic Mondrian brand back to London. The city has been and will continue to be a thriving hub for our lifestyle offerings, and myself and my team are excited to

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Marking the brand's return to London and the launch of world-famous Chef Dani Garcia's first culinary concept in the UK, the opening will be Mondrian's sixth hotel in the global portfolio and a European flagship.

re-establish Mondrian as one of London's most innovative

social impact. Guests will also have access to the exclusive

destinations for lifestyle, hospitality, culinary and mixology

Altitude Rooftop for breakfast. The space will otherwise be

experiences for locals and travellers alike."

exclusively for members of The Curtain, the hotel's private members club. Mondrian Shoreditch's culinary venues are a

Reuben Brothers said, "We are delighted to be partnering with

testament to the hallmarks of the Mondrian brand.

Accor and sbe to open a European flagship Mondrian hotel which will enhance Shoreditch's already thriving artistic contribution to our capital. Mondrian Shoreditch will be a goto luxury lifestyle brand for culinary and culture-seekers from all over the world."

midst of Shoreditch, East London's creative and cultural hub: an area that captivates the energy and playful DNA of the Mondrian brand. As a leading lifestyle brand, Mondrian recognises the cultural vibrancy of a place and elevates it intertwining guest offerings with local highlights and bringing the essence of East London to the hotel and vice versa. Mondrian Shoreditch will collaborate with local personalities and brands to highlight their lifestyle approach to hospitality, partnerships

restaurant alongside our partners Accor and the Reuben Brothers, and we are excited to establish the property as the heart of the Shoreditch food scene. I have always been

The 120-bedroom property - including 13 suites - will sit in the


Dani García said, "It is an honor to open our first UK based






performances in The Screening Room, a private room and bar.

fascinated by the vibrant energy of London and look forward to welcoming guests to our restaurant in the Mondrian hotel which is sure to become a true icon." The Curtain Members Club The well-known Curtain Members' Club will re-open at the hotel. A co-working space will also be available for members on the ground floor - The Design Studio - and will provide a world-class offering with a newly scheduled and diverse range of weekly events - from panel discussions, to live music and club nights with local talent. The Design Studio will be a

The property will also offer a premium co-working space,

prime location for corporates and local creatives looking for a

visionary dining and mixology concepts and boasts a rooftop

luxury day-office away from home-working. Members also

pool and lounge by an award-winning team, just in time for

enjoy exclusive access to Altitude Rooftop, The Lounge, Rose

the summer - a rarity for Londoners and in high demand.

Bar, and the event space.



Mondrian Shoreditch presents a host of truly enriching and

Award-winning interior design studio Goddard Littlefair led

elevated experiences via its portfolio of diversely distinct

design for Mondrian's public spaces and food and beverage

luxury brands. On the lower ground, world-famous chef Dani

venues. The hotel has been significantly refreshed in line with

García introduces BIBO, a Spanish kitchen serving tapas with

the upbeat and individual spirit of Mondrian hotels. The

courtyard seats and Garcia's first outpost in London. Mondrian

reception and lobby are playful and reflective with significant

Shoreditch will also be host to a new all-day café and cocktail

artwork installations for guests to discover, typical of the

bar - Christina's Shoreditch. Christina's Shoreditch will only

Mondrian design portfolio. The double height ground floor

source products from local independent suppliers (farmers,

bar showcases large-scale artwork hand-painted onto

growers and community bakeries), start-ups and brands with

concrete by Fred Coppin and the rooftop bar dressed with PAGE 253

striped and festooned shade structures will appeal to the

world, serving up innovation and creativity for everyone.

guest and locals alike. The new BIBO restaurant by chef Dani

Mondrian provides a playful framework so that guests and

García was also designed by Goddard Littlefair who

locals alike can immerse themselves in the culture of each city

dovetailed the identity of Mondrian spirit with García's

it inhabits. Design is at the center of the Mondrian experience

culinary legacy. The guestroom refurbishment encapsulates a

with hotels designed by some of the world's most famous

luxurious, theatrical aesthetic with fresh white brick walls and

architects and designers, including Philippe Starck and Marcel

artwork selections that invite witty appreciation. Dakota


Development, a subsidiary of sbe, led by President Joe Faust, provided



With five properties in Los Angeles, Miami, New York, Doha

development process. The opening follows the company's

and Seoul, the brand is on track to more than double its



footprint by 2023, with openings in London, Bordeaux,

announcement to open Mondrian Bordeaux and Mondrian

Cannes, Australia's Gold Coast and more. Mondrian Hotels &

Cannes in 2022. The return of the Mondrian brand to London

Residences is part of Accor, a world leading hospitality group

reflects the continued strategic expansion of the brand's

consisting of more than 5,100 properties and 10,000 food and

international footprint, which will include soon-to-be

beverage venues throughout 110 countries.










announced Mondrian properties in Australia, the Dominican Republic, Germany, the Maldives, New Zealand, Puerto Rico,

Find out more at:

Singapore, Thailand, and Vietnam.

Reuben Brothers is a leader in private equity, real estate About Mondrian

investment and development, and debt financing. Its many

Mondrian is more than a hotel: it's a way of travel. Known for

investments include data centres, racecourses, hotels and

its ground-breaking design and progressive programming it is

pubs, aerodromes, media and data centres.

a "must" destination for locals or travelers. Mondrian is always at the heart of the most exciting cultural scenes in the

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Find out more at:


...probably the best beaches in the world