World Biz Magazine - Q4, 2021 - BlackBerry Cover

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WORLD BIZ THE BUSINESS OF LEADERSHIP

WORLD BIZ AWARDS

WBM / DEC 2021

GLOBAL TOP 100 INNOVATION CEOS

JOHN CHEN BLACKBERRY'S CEO - SECURE LEADERSHIP LEADERSHIP INSIGHTS | INNOVATION FEATURES | TOP 100 CEO AWARDS | LIFESTYLE


MIAMI-DADE WORLD BIZ MAGAZINE'S BEST REGION FOR INVESTMENT 2021-2022


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Welcome to the economic region of Lucerne Lucerne as a business location Lucerne as a business location offers excellent conditions for companies and their employees. Convinced by the low corporate taxes and the attractive real estate prices, numerous regionally, nationally and globally active companies are based here. Due to the excellent network of universities, a top level of education is guaranteed and the right specialists are easy to find. In addition, the research facilities in and around Lucerne offer access to first-class technologies. Thanks to various cooperations with companies, innovations are promoted. Lucerne is located in the middle of Europe and in the heart of Switzerland. Optimal transport connections and economic networking offer you excellent access to your customers and suppliers throughout Central Europe. As a place to live, Lucerne is unique. Live and work where others go on vacation: local recreation areas are on your doorstep, lakes and mountains make the canton unmistakable. Come to Lucerne – you have earned it.

Headquarters and central functions in Lucerne Lucerne enjoys a global reputation. Numerous international companies have their headquarters or a significant part of their central functions here. They control important parts of their international value chain from Lucerne and take advantage of the secure structures and benefit from low corporate taxes. Attractive for international companies International companies such as Adidas, ALSO, Bodum, Corning, Hershey, Geistlich Pharma, JT International, Merck MSD, Organon, Schindler Elevator, Schurter Electronic Components, Tupperware, have their (European) headquarters in Lucerne or operate central management functions such as research and development, finance, marketing, or global supply chain management from here. They benefit from an attractive cost structure, low corporate taxes, a well-trained workforce and the central location in Lucerne.

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World Business Magazine December 2021 Editorial Mike Walters Editor in Chief Giles Anderson Deputy Editor Contributors Troy Richards Mark Davidson Anne Chu Victoria Abbott Mahmoud Ayub Matt Lee David Sanchez Donald Adu Mark Berkshire Awards / Features John West Advertising Alice Carreras David James Interns Zayne Walters Zizou Mikel Director / Marketing Yeliz Cilar

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THE BUSINESS OF LEADERSHIP PAGE 009


WB THE BUSINESS OF LEADERSHIP

CONFERENCE BOARD - GLOBAL FORECAST - 012

<< Contents John Chen CEO - BlackBerry John

Chen

is

the

Executive

Chairman of BlackBerry’s Board

JOHN CHEN - BLACKBERRY - 016

of Directors and CEO of the

BRIGITTE COURTEHOUX - FREE2MOVE - 022

Company.

LUCERNE - BEST BUSINESS LOCATION - 028 MIRKA WILDERER - DE NORA WATER TECH - 034

He

shares

insights

into BlackBerry's work to secure today and the future.

MIAMI DADE - BEST INVESTMENT REGION- 038 DAVID SLATER - DT MIDSTREAM - 042 3 MYTHS ABOUT FUTURE FUELS BUSTED - 046 KPMG GLOBAL VC INVESTMENT ROUNDUP - 048 CHEN LEI - PINGDUODUO AGRICULTURE - 050

Brigitte Courtehoux CEO - Free2move

JESSICA BILLINGSLEY - AKERNA - 054

Brigitte

TOM KEISER - HOOTSUITE - 058

Executive Officer of Free2move.

NEIL MCFARLANE - ADAMAS PHARMA - 062

We delve into the direction of

NORTHVOLT AND VOLVO GROUP - 064 RICARDO GUADALUPE - HUBLOT - 068

Courtehoux

is

Chief

mobility and how the company is positioned to serve the needs of younger generations globally.

BRANDON NEWMAN - XEVANT - 074 SANJAY BRAHMAWAR - SOFTWARE AG - 078 VLADIMER BOTSVADZE - 082 US COMPANIES NEED DIGITAL HELP - 086 OUR CROWD TOPS ISRAEL'S VC SCENE - 090 MICHAEL A. FINNEY - MIAMI-DADE BEACON - 094 BUSINESSES AND REMOTE WORK - 098 BUILDING CORPORATE RESILIENCE - 100 PETER CHAPMAN - IONQ - 102 CORPORATE PROFILE - ALFASIGMA - 106 NOVOZYMES PROTEIN INNITIATIVE - 110

David Slater CEO - DT Midstream David Slater is president and CEO of DT Midstream. We gain his

thoughts

on

the

energy

transition and DT Midstream's role

in

supporting

cleaner

energy and its commercial goals.

MARCELO GONZALEZ - VERITRAN - 112 EY - LARGEST 500 FAMILY BUSINESSES - 116 APU PAVITHRAN - HEXNODE UEM - 118 ALBERT NIETO, JORGE POYATOS - SEEDTAG - 122 LUFTHANSA AND BASF PARTNERSHIP - 126 BASF CLIMATE NUTRALITY - 128 MIKA TIENHAARA - ROCSOLE - 134 CAVLI WIRELESS - FUTURE OF AGRICULTURE - 138 3WIN - SHPPING DELAYS AND CANNABIS - 141 CRYPTO LEADERS TURN TO RENEWABLES - 142 AUTO INDUSTRY BEYOND CHIP SHORTAGE - 144

PAGE 010

Mirka Wilderer CEO - De Nora Water Dr. Mirka Wilderer is recognized as one of the leading executives in the water industry. She shares her story and insights into the opportunities, and obstacles in the global water industry.


<< Contents BRAEDEN LICHTI - SUPPLY CHAIN ISSUES - 146 JERRY DITTMER - FLEXSTEEL - 148 8 COMMON MISTAKES IN OUTSOURCING - 152 HOW TO CHOOSE OUTSOURCING PARTNERS - 154 GALACTIC FED - GROWTH MARKETING - 156 BOB ECKEL - AWARE - 160 CYCOGNITO - SUBSIDIARIES AND CYBERSEC - 164

Sanjay Brahmawar CEO - Software AG Sanjay Brahmawar is the CEO of Germany's IT leader Software AG. He leads the global player in a new era of digitalization. We explore the impact of COVID-19 on digitization and the future.

MARLIN HAWK - THE RISE OF THE CISO - 166 TREND MICRO - H1, 2021 THREATS REPORT - 169 URW - SUSTAINABLE FASHION - 170 PBSC - GLOBAL BIKE SHARE SOLUTIONS - 172 BREAKTRHOUGH ENERGY - 176 EUROPE'S LARGEST COMPANIES & NET ZERO - 179

Jessica Billingsley CEO - Akerna

GREEN AND TRANSPARENT VALUE CHAINS - 180

Jessica Billingsley is the CEO and

CAPGEMINI'S 'NET ZERO' SOLUTION - 182

Board

TOTALENERGIES LEADS HYDROGEN FUND - 184 WUNDERMAN THOMPSON - INSPIRATION - 188 UK, US, AUSTALIA LEAD ON NEW SMALL BIZ'S - 190

Chair

of

Akerna.

The

company provides a technology ecosystem

for

the

cannabis

space. We talk Akerna's industry leadership and diversity.

74% OF WORKERS MISPRONOUNCE NAMES - 192 SAN DIEGO AND TIJUANA JOINT DESIGN BID - 194 10 REASONS TO INVEST IN ITALY - 196 CORPORATE PROFILE - IGNITIS GROUP - 200 ROBOTS, DRONES IN DENMARK'S FUNEN - 204 CROATIA IS MORE THAN JUST BEAUTIFUL - 208 CORPORATE PROFILE - BIMA - 210 SAUDI ARABIA'S MINING TRANSFORMATION - 212

Neil McFarlane CEO - Adamas Pharma Neil McFarlane is the CEO of Adamas

Pharmaceuticals.

We

discuss his unique pathway to

OMANTEL - OMAN'S SMART FUTURE - 214

the top and his dedication to

GLOBE AIR - GROWTH IN JET CHARTERS - 218

shaping the future leaders of the

BOEING'S 10 YEAR AVIATION FORECAST - 220

pharmaceutical industry.

FRANCE DIGITALE - AGILITY DISCUSSION - 224 NOKIA AND MELBOURNE TRIAL AI - 228 UNIX GAMING - TRANSFOMRING LIVES - 230 KIWIBOT - DISRUPTING FOOD DELIVERY - 232 TERO - AWARD WINNING FOOD RECYCLING - 236 ELECTRA MECCANICA SHOWCASE - 238 BEACON VIDEO CONFERENCING - 240 VACHERON CONSTANTIN SHOWCASE - 242

Ricardo Guadalupe CEO - Hublot Ricardo Guadalupe is the CEO of Hublot. We profile his career in the Swiss luxury watch industry,

XMAS AND NEW YEAR IN MONTE CARLO - 246

his revolutionary approach to

HUBLOT - ART OF FUSION - 248

driving

GULFSTREAM INTRODUCES TWO NEW JETS - 252

business

growth

and

innovations in watchmaking.

PAGE 011


GLOBAL ECONOMY ENTERS 2022 IN STRONG HEALTH AFTER PANDEMIC RECOVERY

"Despite the depth of the recession in the first half of 2020— and the unexpected setbacks of the Delta variant in 2021— the global economy has recovered rapidly from the pandemic shock compared to past recessions. Massive fiscal and monetary stimulus in major economies around the world—which built a bridge to economic reopening enabled by the rapid development of effective vaccines—likely prevented the recession from devolving into a long period of lackluster economic growth." Dana M Peterson, Chief Economist, The Conference Board

losses by Q1 2021. By the end of 2022, 66 out of 77 key economies, representing 96% of global GDP, should be at or above pre-pandemic

The global economy is set for another

historically rapid resurgence for the

output levels, though labor market

year

recovery

years ahead including 2022–2031 GDP

and

growth in 2022, after expanding by a

projections for key economies across

somewhat.

robust 5.1% in 2021.

Asia, Europe, the Americas, the Gulf

of

above-potential

Region, and beyond.

income

will

lag

"Now the hard work begins for businesses

Global Economic Outlook 2022: From

recovery

and

policymakers,"

Pandemic Downturn to Growth Revival,

Indeed, global GDP—which contracted

added Peterson. "Lessons learned

a series of reports by The Conference

by an unprecedented 3.3% in 2020—is

in

Board, tracks the future of this unique

calculated to have recovered all of its

disruption during the pandemic will

PAGE 012

resilience

and

surviving


become increasingly relevant in the

upskilling

decade ahead, amid a new mix of

productivity growth through innovation

challenges—including

and efficiency gains."

some

trends

workforces,

should

drive

catalyzed by the pandemic and others that predated it. Also, an evolution in the

Added Ataman Ozyildirim, Senior Director,

ways that we consume and work,

Economics: "The challenge for most

including developments like telehealth

businesses in the decade ahead will be to

and remote work, can potentially increase

implement growth strategies based on

the productive capacity of the global

innovation and efficiency gains during a

economy and promote growth."

period of renewed labor shortages and tightening of monetary policy by major

The Decade Ahead: Momentum in 2022

central banks in response to substantial

Gives Way to Harder-Won Growth

inflation risks, which will impact costs of

Beyond

accessing capital. Business need to focus

Pent-up demand for consumer spending

on

and business investment should help the

investments to drive sustainable growth

global economy grow strongly in the year

strategies."

ahead—with

The

Conference

both

tangible

and

intangible

Board

currently projecting 3.9% global growth in

Among the critical long-term trends

2022. Beyond this horizon, slower trend

driving this forecast:

growth is expected as the era of rapid capital accumulation and working-age

A decline in quantitative growth drivers as

population growth comes to an end

populations age worldwide. The global

across mature economies and in China.

economy in recent decades has been

Annual global growth is projected to

boosted to a large extent by quantitative,

average 2.5% in the years 2022-2026—

or tangible, growth factors—most notably,

down from 3.3% across the decade 2010–

rapid industrialization in large emerging

2019—before ticking down further to 2.4%

economies that brought surging numbers

in 2027–2031. Emerging and developing

of new workers and capital into the world

economies are expected to contribute to

economy. As the overall global population

roughly 70% of the growth rate over the

ages rapidly—and China turns to less

next decade and mature economies the

capital-intensive service sectors—these

other 30%—similar to their respective

easy drivers of growth will be harder to

shares in 2010–2019.

find in the 2020s.

"Challenges ahead include the potential

Qualitative growth drivers won't be

of higher financing costs, heightened

enough to fill the gap—but a productivity

financial market volatility, inflation risks

revival may surprise on the upside. Over

driven by rebounding growth and supply-

the next decade, qualitative factors, or

chain bottlenecks, and ongoing labor

intangible

shortages," said Klaas de Vries, Economist

productivity,

at The Conference Board. "In this

improved education and upskilling—will

environment, harnessing the benefits

become increasingly predominant drivers

from digital transformation strategies and

of global growth. While not enough to

drivers—such new

as

higher

technologies,

and

PAGE 013


replace

the

quantitative

contributions growth

of

drivers

the that

The US will average around 2.0% growth in 2022–2031— leading the way among large mature economies.

dominated the 2010s, a productivity revival may be within reach, especially in wealthy advanced markets. Across these mature economies, total factor productivity (TFP) is likely to rise by 0.4% on average annually over 2022– 2031, after remaining stagnant over the past 20 years. (TFP refers to the productivity of all inputs taken together

storm of demography, de-globalization,

contribution

and captures the role of efficiency and

and China's inward turn. While the

productivity (TFP) and the quality of

innovation in growing output.) This may

pandemic set off the current period of

capital (e.g., high-tech) is set to rise

be a surprising legacy of COVID-19, as

inflation concerns, the long-term trends

sharply. Spurred by the pandemic,

the pandemic helped accelerate the

above may coalesce in an extended

the US economy is best positioned

diffusion of new technologies for work

period of steadily rising prices. Aging

among large mature economies to

and consumption. The full productive

populations and slower labor-supply

make

potential of AI, ICT (information and

growth puts workers in a position to

enhancing digital investments and

communication technology), robotics,

bargain for higher wages while growing

innovations over the next decade,

3D printing, and more may finally be

the share of retirees per worker, which

particularly in ICT (information and

realized in the years to come.

is inflationary by definition. Meanwhile,

communication

de-globalization and China's new focus

Likewise, the likely passage of

A further slide toward de-globalization

on domestic political retrenchment

infrastructure legislation will add

risks acting as a drag on growth and

over rapid growth raises the risk of

physical

productivity.

higher inflation becoming structural

broadband networks, roads, ports,

economic globalization—encompassing

globally,

and bridges—to US growth.

trade

capital

consumers, markets, and governments

account openness, foreign investment,

assumed over the past generation is

Europe will average around 1.1%

and more—may have peaked in the

eroded.

growth as a whole in 2022–2031—

Recent

regulations,

data tariffs,

suggest

as

the

price

stability

early 2000s, and entered an accelerated

of

total

major,

factor

productivity-

technology).

capital

including

with 20 out of 31 markets included

decline in recent years. Brexit, trade

Regional Trends: Upside Potential in

expected to exceed that average.

wars,

US Productivity, "Long, Soft Fall" in

Central and Eastern Europe are

policies all point to stalled momentum

China.

projected to see the fastest annual

for the globalization of markets and

Global Economic Outlook 2022 includes

growth rates, with four countries

competition, which could exacerbate

detailed

and

exceeding 2%. The acceleration of

supply-chain costs for years to come. As

scenarios through 2031 for 77 major

working-age population decline will

a lagging sign, the share of foreign

world economies. Among the key

sap growth potential across the

content in manufacturing production—

projections of growth potential:

region, putting further onus on

and

tightened

immigration

growth

projections

which soared from 17.3% in 1995 to

countries to increase lagging labor-

26.5% in 2011—had already retreated to

The US will average around 2.0%

force participation rates, especially

23.5% in 2020.

growth in 2022–2031—leading the way

among

among large mature economies. While

Europe's

highly

Inflation may be structurally higher in

topline

economies

can

the coming decade(s), due to a perfect

changed from the past two decades, the

PAGE 014

growth

potential

is

little

women.

Nevertheless, productive

overcome

this

demographic drag with business


Latin America will average around 1.5% growth in 2022–2031, held back

by

structural

exacerbated

by

deficiencies

the

pandemic.

These structural drawbacks include low

productivity

and

weak

investment levels—factors that are unlikely to turn around over the next decade in a region that was among the hardest hit by COVID-19. Within Latin America, Peru, Chile, and Colombia have the potential to be positive outliers, averaging 2 to strategies focused on value-creation

Among the key projections of growth

through innovation.

potential

for

emerging

2.5% growth over the next decade.

and

developing economies:

The Middle East and North Africa

Japan is set to average 0.8% growth in

will see annual growth close to the

2022–2031, continuing the stagnation of

China will average around 3.5% growth

global average of 2.5% in 2022–

recent decades. Japan led the rich

in 2022–2031—around half the trend

2031. In the oil-rich Gulf region,

world in seeing the impact of aging

growth rate of 2010s. China's shrinking

economic diversification efforts will

populations, but had been able to mute

labor force and slowdown in capital

be the key growth driver, and have

the effects through increasing labor

accumulation will continue its shift to a

the potential to turn around the

force participation and maintaining

"long soft fall" growth trajectory in the

negative productivity growth seen

high productivity. This will become

decade ahead. Still, capital formation

in the 2010s. In North Africa,

harder through the 2020s, and the

will continue to be the lead driver of

meanwhile, quantitative factors will

growing

is

GDP growth. Moreover, China still

continue to dominate, with only a

disappointing

maintains sufficient room for "catch-

limited

productivity or bleak outlook for real

up" growth to outpace other major

growth contributions.

wages, which have been declining since

economies.

unlikely

capital to

intensity

offset

level

the 1990s.

push

Sub-Saharan

from

African

qualitative

economies

India will average around 4.1% growth

could also present new high-growth

Other mature economies may buck the

in 2022-2031—maintaining its status

potential. This new potential could

slowdown

among

large

be supported by investments in the

qualitative growth factors. Australia,

economies. While productivity growth

region, as well as potential for

South Korea, Taiwan, Canada, and

drove

significant

Hong Kong are all projected to average

across the 2010s, that's unlikely to

Opportunities for growth in the

around 2% annual growth in 2022-2031,

repeat in the decade ahead. Rather, its

economies of sub-Saharan Africa

while Singapore and Israel may exceed

key advantage will be a youthful

could come from its young, fast-

3.5%. These relatively small, but highly

population and surging middle class—

growing, urbanizing population—in

diversified economies benefit from their

the UN projects India will surpass China

an aging world, the region is unique

strategic role in global value chains, and

as the most populous country by 2027.

in the continued boom of its

are among the best positioned to reap

This rapidly growing supply of workers

working-age population.

the

should be boosted by recent labor-

trend

rewards

of

through

a

productivity resurgence.

strong

tech-driven

the India's

fastest

growing

strong

performance

market reforms to increase hiring.

consumer

spending.

www.conference-board.org PAGE 014


WORLD BIZ AWARDS

GLOBAL TOP 100 INNOVATION CEOS

PAGE 016


JOHN CHEN, CHAIRMAN & CEO BLACKBERRY John Chen, is Executive Chairman of BlackBerry’s Board of Directors and Chief Executive Officer of the Company. John is a distinguished and proven leader in the technology industry. Prior to joining BlackBerry, he served as Chairman and CEO of Sybase Inc. from 1998 to 2012, where he developed and led the company’s re-invention from a mature, slower-growth technology company into a $1.5 billion-plus high-growth

honored by the U.S.-Pan Asian American Chamber of

innovator. Under his direction, Sybase became the leading

Commerce Education Foundation.

provider of enterprise mobility and mobile commerce solutions, achieving 55 consecutive quarters of profitability.

John graduated from Brown University magna cum laude with a bachelor's degree in electrical engineering and holds a

John started his career as an engineer at Burroughs Corp. in

master's in electrical engineering from California Institute of

1979, where he progressed to General Manager of the UNIX

Technology. John has an honorary professorship from

Group following a merger that renamed the company Unisys.

Shanghai University, and honorary doctorates from San Jose

John went on to become President of Pyramid Technology,

State University, City University of Hong Kong, and Hong Kong

where he served from 1991-1995, before they were acquired

University of Science and Technology.

by Siemens Nixdorf and he was offered the position of Executive Board Member, which he held from 1995-1997.

John served on the Board of Directors for The Walt Disney Company (2004-2019) and Wells Fargo & Co. (2006-2018). He is

He has testified before Congress on U.S.–China trade

also active in the not-for-profit community, and is a trustee of

relations. In 2005, U.S. President George W. Bush appointed

Caltech, board member of the National Committee on U.S.-

him to serve on the President's Export Council. In 2006, he

China Relations, member of CFR, national trustee of The First

was appointed co-chair of the Secure Borders and Open

Tee and Governor of the San Francisco Symphony.

Doors Advisory Committee. Additionally, John chaired the U.S.-China Policy Advisory Roundtable for the Center for

Talk to us about innovation at BlackBerry?

Strategic and International Studies (CSIS). John is actively

Innovation is the backbone of BlackBerry. We have been

involved in international relations. He has been a member of

delivering transformative technologies to the market for over

the Committee of 100 since 1997 and was Chairman from

30 years and continue to make considerable investments in

2009-2011, with the dedicated mission of furthering U.S.-

R&D (last year we invested 24% of revenue in R&D). Examples

China relations.

of

BlackBerry’s

technology

innovations

include,

the

development of the first smartphone, the first mobile In recognition of his leadership in building U.S.-Asia relations,

enterprise email (enabling people to work from anywhere),

John has received awards from the US-Asia Institute, the

the first mobile instant messaging, the most secure endpoint

U.S.-China Policy Foundation, and the California-Asia

management software, the first prevention-first cybersecurity

Business Council. For his corporate board work, he has been

software, and more.

PAGE 017


“Innovation is the backbone of BlackBerry. We have been delivering transformative technologies to the market for over 30 years and continue to make considerable investments in R&D (last year we invested 24% of revenue in R&D)."

Our customers rely on us to innovate, particularly in the

What are the most crucial challenges BlackBerry is solving

industry that we are in, which is evolving constantly and

today?

rapidly. It is critical to our continued stability and growth as a

BlackBerry was founded in 1984 with a mission to advance

company that we innovate, but it is also critical that the

how the world connects. We believe that connectivity is

innovation we deliver enables stability for our customers.

powerful, more so when security and privacy are built in. Some of BlackBerry’s early inventions were the smartphone,

Tell us about some of the key successes that have been

which transformed the world of work, and BBM, the world’s

achieved under your leadership in the last 12 months.

first mobile instant messaging solution.

I joined BlackBerry in November 2013. Since then the company has transformed from a hardware manufacturer to a

The world is now hyperconnected and our lives will become

software company. Today, BlackBerry’s market-leading

increasingly digitalized over the next few years. BlackBerry is

software connects and protects over half a billion endpoints

enabling

and thousands of organizations around the world. Some of

innovations in connectivity and security. Today, we are doing

BlackBerry’s key successes in the past 12 months include:

this with a focus on two key markets – the Enterprise and

the

hyperconnected

world

with

continued

Company organized around two business units –

Internet of Things (IoT) markets. We believe these markets will

Cybersecurity and IoT.

converge in the future, to form a single connected ecosystem.

Count 45% of Fortune 100 companies as customers of our software.

The Enterprise: BlackBerry’s enterprise platform allows

Achieved having BlackBerry software embedded in over

organizations to secure their operations, and enable their

195 million vehicles.

workforce to be productive from anywhere, at any time. The

Frost & Sullivan named BlackBerry IVY an industry leading

platform consists of endpoint management, endpoint security

edge-to-cloud software platform for automakers and

and secure communications solutions. Most recently we

smart cities. BlackBerry IVY is a unique, intelligent, edge-

added Cylance to our enterprise platform. Cylance is a

to-cloud

connected-autonomous

revolutionary Artificial Intelligence (AI) and Machine Learning

ecosystem. It was launched by BlackBerry in partnership

(ML) based cybersecurity engine, which predicts, prevents and

with Amazon Web Services (AWS).

responds to cyberthreats.

software

for

the

Frost & Sullivan awarded BlackBerry the 2021 Technology Innovation Leadership Award.

The IoT: BlackBerry’s IoT platform makes the development of

Our software prevented over 165 million malware based

safety certified and connected endpoints possible. The

cyberattacks in one year, on desktops and laptops alone.

platform consists of a secure embedded OS, cryptography

We were granted over 2,000 new patents and filed

software, and supply chain security solutions. Unprecedently,

approximately 500 more last year.

the Cylance engine has also been integrated with our IoT

We announced the company is on-track to be carbon

platform, bringing AI and ML based cybersecurity to endpoints

neutral in 2021.

such as cars, medical equipment, and turbines.

PAGE 018


BlackBerry software is trusted by organizations around the

Why is BlackBerry well positioned to continue leading the

world, including 18 of the G20 governments, 45% of the

security industry in the future?

Fortune 100, the automotive industry, healthcare companies,

BlackBerry has been delivering transformative technologies to

and more. Our software touches over half a billion endpoints

the market for over 30 years and has held the position of the

around the world, making BlackBerry’s privacy policy vital.

market leader in security and connectivity for the same

These endpoints source an immeasurable amount of data,

amount of time.

which forms a data lake designed for complex cybersecurity analysis. We are building a connected world you can trust.

BlackBerry is best positioned to continue to lead the market because of our culture of innovation. We innovate

What values and product / service advantages enable

continuously and invest heavily in R&D. Last year, for

BlackBerry to stand out in the market?

example, we launched 59 new products, were granted over

Our customers trust us. BlackBerry is known to be a company

2,000 new patents, and filed for ~500 more.

that operates with integrity and respects our customers. The Government of Canada, which is standardized on BlackBerry’s

Our customers trust us to innovate ahead of the market’s

UEM software, even recognized BlackBerry as the industry

needs, which is critical with the pace of change in the

standard for trusted technology.

environment. The number of endpoints is increasing exponentially, the use cases for the endpoints are evolving

BlackBerry has been the leader in security for over 30 years.

rapidly, and cyberthreat actors are becoming more advanced.

Our software today is known to be the most secure in the market. In fact, even our historical technologies, our

Furthermore, BlackBerry is known for having the biggest

smartphones from 10-20 years ago, are considered to be more

Network

secure than the technologies in the market today. Our

telecommunications industry. At its peak the BlackBerry NOC

commitment to security, which we maintained as we

handled over 400 petabytes of data a year, 665 carriers and

transformed from a hardware to a software company, is key

over 175 countries flawlessly. Our experience in managing

for our customers and meant that our partnerships with our

large amounts of data reliably, securely, and privately, adds to

customers have lasted for 30+ years.

the markets' trust in BlackBerry.

Operations

Center

(NOC)

outside

of

the

PAGE 019


"BLACKBERRY HAS BEEN THE LEADER IN SECURITY FOR OVER 30 YEARS." PAGE 020


Share with us some insight into BlackBerry’s commitment

"The pace of change in the markets that BlackBerry operates in excites me, as well as the complexity of the challenges we are addressing. Additionally, the adoption of new technology is rapid, so I get to see the value of the work we are doing in close to real-time."

to sustainability and CSR. BlackBerry’s purpose and responsibility to our stakeholders include taking meaningful action to ensure our business practices and our technology platform enable a more sustainable and equitable world. BlackBerry’s Corporate Social Responsibility (CSR) program focuses on 3 key areas, aligning our expertise to address the technology industry’s most critical environmental, social and economic impacts: Climate Change, Water Access, and Equality. BlackBerry’s CSR initiatives include: Commitment to be carbon neutral in 2021. Commitment

to

the

United

Nations

Sustainable

Development Goals. Investments in clean water access projects in Rwanda. Investments in wastewater treatment technology in Canada. Donation of BlackBerry emergency management software to the American Red Cross.

What excites you about your work in this industry?

Developed a first-of-its-kind flood risk and clean water

The pace of change in the markets that BlackBerry operates in

monitoring technology.

excites me, as well as the complexity of the challenges we are

Monetary contributions to global COVID-19 vaccination

addressing. Additionally, the adoption of new technology is

efforts.

rapid, so I get to see the value of the work we are doing in

University partnerships to enable access STEM education.

close to real-time.

Commitment to CEO action for diversity and inclusion. And more.

Our technology touches all aspects of people’s lives, and its applications are contributing to the betterment of society.

What makes a good leader?

BlackBerry software enables the development of smart cities,

The number one quality of a good leader is ‘fairness’. A leader

advancements in digital healthcare, secure financial services,

must be fair to be trusted and to be successful. Components

enhanced national security, comprehensive public safety, and

of being fair include making decisions that are intellectually

more.

(fact-based) and emotionally (gut instinct) intelligent. This quote from Nelson Mandela seems fitting: “A good head and a

What improvements do you want to see in the industry

good

heart

are

always

a

formidable

combination.”

and how is Blackberry contributing to realising them?

Additionally, decisions and the reasons behind them must be

I would describe the industry we operate in as healthy. It is

well communicated.

growing and is very aligned to the key needs of the world – Cybersecurity and IoT.

BlackBerry (NYSE: BB; TSX: BB) provides intelligent security software and services to enterprises and governments around

Having said that, the key ‘issue’ that needs to be addressed is

the world. The company secures more than 500M endpoints

one of talent. There is a shortage of talent in the industry and

including more than 195M vehicles. BlackBerry’s vision is clear

a level of demand that continues to increase. BlackBerry is

- to secure a connected future you can trust.

helping solve this problem through partnerships with Universities, and other organizations such as the Girl Guides.

www.blackberry.com

PAGE 021


WORLD BIZ AWARDS

GLOBAL TOP 100 INNOVATION CEOS

PAGE 022


BRIGITTE COURTEHOUX CEO OF FREE2MOVE Brigitte Courtehoux is Chief Executive Officer of Free2move and was appointed, in January 2021, to the Top Executive Team of Stellantis. She has built her career, first during 3 years at “Electricité de France”, and then in the automotive industry at Groupe PSA, on operations, projects, quality and business fields. She joined Groupe PSA in 1998 and held Planning and Quality Manager positions in various car projects. In 2006, she became Chief of Staff of PSA Quality Director. In 2008 and 2009, she was Vice President Head of world-wide Quality Control Tower. Between 2010 and 2013, as Global Project

simplifies mobility in the broadest sense of the term by

Director, she successfully managed and launched the

offering complementary services through the Free2move

Peugeot Crossover “2008” in the European, Latin American

application. Thanks to the power of the technological

and

Brigitte

developments, Free2move is accelerating the deployment of

Courtehoux was appointed as Senior Vice President, head of

its mobility services on an international level. By anticipating

Mobility and Connected Services Business Unit.

the user’s needs that will define tomorrow’s mobility and

Chinese

markets.

In

September

2013,

being attentive to the changes within our society, the brand She launched the Free2move brand in September 2016. In

intends to respond to current B2B and B2C customer needs.

2018, she became Executive Vice President and a member of Groupe PSA’s Global Executive Committee. At the beginning

Free2move is a dedicated offer moving with its time.

of 2020, her scope of responsibility was enlarged with the

Customers are switching from ownership to usage. Free2move

Business Lab (Groupe PSA’s new business incubator).

offers maximum flexibility through a seamless experience.

Brigitte Courtehoux holds an engineering degree from the

One of the main challenges in the car industry is to keep the

“Institut National Polytechnique de Grenoble” and an

relationship with the customer. Contact is not usually more

Executive MBA from HEC Paris Business School.

than once a year. As a mobility provider, we have a day-to-day customer relationship. It forces us to improve continuously

How is Free2move responding to the evolving mobility

the customer experience and thus encourage loyalty.

customer landscape? Free2move is a leader when it comes to mobility, by

How does the Free2move solution stand out in the industry

structuring

and what is unique about the company?

its

service

offer

to

meet

new

social,

environmental and economic challenges the brand faces

Free2move has a unique positioning by offering a complete

daily. As a global mobility brand, Free2move offers a

mobility ecosystem for private and professional customers,

complete and unique ecosystem for its private and

available in one single App and its website, including tailor-

professional customers in Europe and the United States.

made solutions that offer access to multiple vehicles. Those

Being up-to-date in this fast changing world, Free2move has

offers are flexible, fitting exactly with, and thanks to our

become a mobility hub that structures its service to

marketplace model, working with partners, we are able to fit

accommodate all kinds of rental needs and additionally

in an efficient way supply and demand.

PAGE 023


“Free2move has a unique positioning by offering a complete mobility ecosystem for private and professional customers, available in one single App and its website, including tailor-made solutions that offer access to multiple vehicles."

In addition to offering mobility as a pay per use solution, in

for individual mobility has always remained and the car

this new world of electromobility, proposing flexible offers as

remains irreplaceable in many situations (lack of public

we do at Free2move is a way to make it easier to test EV cars

transport, inconvenient timeframes etc).

for private customers or for rental owners before buying them/financially investing in them.

It is safe to say that cars will therefore not disappear anytime soon, but the way they are used will. First of all the upcoming

Going beyond a classical mobility provider, we use data to

demographical evolutions are significant and makes us

always improve customer experience. We are driven by data.

interrogate our management of the car industry. In 2030, the

Data of customer satisfaction, data of usage, data to improve

world’s global population will have risen to close to 8 billion

business efficiency. Every action is driven by data analysis.

people, the urban population will represent 60% in

Also, thanks to car data, we are able to manage cars as energy

comparison to 50% nowadays and the effects of congestion

storages, managing vehicle to grid. Let’s imagine how the

could rise by 50%.

paradigm is changing: we know that one of the most important factors that will change the costs of the energy

In this context, the public players will reinforce themselves by

industry is the question of storage. So, what an exciting time

regulating their consumption to limit their ecological

where cars are solving a part of this issue! Meanwhile, you

footprint, many cities will look for ways to control the traffic

also give the chance to the customer to reduce mobility costs

by car in order to manage their problems regarding

in a world where the cost of mobility is increasing!

congestion, pollution, parking spots or reducing the number of accidents, by banning access for private car users.

The brand’s agile and start-up management nature combined with proximity to a group such as Stellantis (that has access to

In the meantime, they are reorganizing and developing their

dealerships), helps and funds the constant drive for

own

innovation to develop the position that Free2move has as a

infrastructure in order to continuously try to attract the new

leader of all forms of mobility at an international level.

generation which has increasingly been confronted with the

urban

transport

systems

and

improving

their

cons of traffic and pollution which influences the choice of Talk to us about how cities are responding to the

where they would like to live.

permanent change in customer needs and the impact on the automotive industry?

Just as the world is at a pivoting point, the automotive

From being the owner of a car to experiencing mobility, cars

industry is also at one. Until now, cars have always been seen

have been for a long time more than just an object by having a

as a symbol of status and freedom. We are shifting now from

strong social image, symbolic to liberty and power. Recently

owning automobiles to using automobiles, but not only, we

this image has changed and cars have received a substantial

are also using bicycles or scooters. Just as millennials and Gen

amount of criticism. Nonetheless and despite the numerous

Zs are less likely to purchase a home, the younger generations

new mobility alternatives on the market, the need and desire

are less likely to make an automobile purchase.

PAGE 024


"JUST AS THE WORLD IS AT A PIVOTING POINT, THE AUTOMOTIVE INDUSTRY IS ALSO AT ONE."

PAGE 025


Imagine car-share that automatically uses auto park after

“We saw an increase in car usage and need when COVID hit, as individual transport was/appeared to be safer than traveling with public transport."

learning that most accidents occur in parking lots… Imagine geofencing techniques that limit new driver’s access to highspeed roadways… and imagine improved accuracy for delivery when parcels are tracked to the exact address of drop off… Better data means better Artificial Intelligence. And these are the types of improved mobility applications we can imagine thanks to data. What an exciting time! What drives you as the leader of Free2move? Most of all, what drives me is bringing the best experience to our customers in this world of flexibility. I work every day along with the teams to improve the customer journey. We are

How has the COVID-19 pandemic shaped the demand from

indeed constantly looking for the keys to future disruptions to

your customers?

satisfy our customers. And finally, what drives me is leading

This crisis has shown us to which extent, the freedom of

the team to success.

movement is valuable to us individuals which we have received several hundred years ago with among others, the

Share some insight into Free2move's growth plans?

introduction of cars in our society. In contrast to that period,

Free2move is accelerating the deployment of its Mobility Hub

citizens ask themselves clearly which is the best way to

services in US and Europe, as the needs of B2B and B2C needs

optimize their use, by adapting their usage to their genuine

begin to converge. This unique concept developed by

needs. We saw an increase in car usage and need when COVID

Free2move simplifies vehicle access with tailor-made

hit, as individual transport was/appeared to be safer than

solutions to meet customer needs. Car-sharing, rental services

traveling with public transport.

and subscription are all united and directly available through the Free2move App, for seamless, on-demand use without

People were feeling safer while driving an automobile rather

long-term commitment.

than using public transportation. I remember that during the big COVID crisis we shut down, because cities were down. So,

As we ease the access to EV cars with our multiple services, we

before restarting our offer, we asked our customers if they

are additionally working on providing further access to

were ready to restart, and if they wanted us to restart. More

charging points, at home or through public infrastructures

than 90% of our customers were asking us to restart, like a

provided by Free2move eSolutions and through technological

question of « life or death » in a way!

work on the battery life cycle management to the integration of Vehicle-to-Grid technology (V2G).

It’s clear that mobility as a service (with cars, bicycles, scooters, …) is the new way of moving around. After public

What are the key messages you share with your teams to

transportation, car ownership, taxis, this new segment

excite them about the scale of the opportunity you are

appears and has clearly taken its position after the COVID

addressing and Free2move's mission?

period.

Today’s world experiences some profound changes linked to on the one side, the development of new marketplaces, the

Share some more insight into the role of data on mobility?

entrance

Data is going to have a profound impact on the future of

problematics and the evolutions regarding consumption. And

mobility systems. Driver assistance and safety, liability

on the other side, digitalism and the rapidity of consumption

management and insurance costs, ride-share and taxi

have transformed numerous industries. The new players have

services, delivery and logistics, geofencing applications will

disrupted the market by creating networks in which clients

all be enhanced with the accurate data we will have access to.

are directly in contact with suppliers.

PAGE 026

of

new

digital

technologies,

environmental


In just a few seconds, clients can nowadays find a car using their smartphone, which takes less than 3 minutes or within 500-meter distance from them. The profound evolutions within our societies and the accelerated growth of new players on the market, will likely forever affect the decreasing need of owning a car in urbanized areas and will therefore create the entrance of a whole new market of mobility usage. The ‘user centric’ approach has been able to bring a new experience of mobility, simplified with the trust based communities, through systems such as client–supplier. It has also more than anything created and cultivated an exclusive client relation: direct and permanent. Therefore, it is important for us as a brand to move forward and face the challenges. The ecosystem is changing and additionally we have to move along with the dynamic mobility market and be attentive to customer needs, who are looking for renewal. We must know how to reinvent ourselves to achieve our objectives and meet the perspectives of the future. Finally, apart from the economic and social objectives, everyone in our enterprise must know his or her individual

However women are still forced to be more rigorous and more

importance regarding their job and their missions. It is

constant on a daily basis vs male peers. Diversity is a source

important to remember the deep meaning of our job,

of strength for me and Free2move. Having diversity in gender,

especially in difficult times, this is what will help restore

in people, in culture brings success. So let’s continue to make

confidence in the current turbulence we are facing and for us

it happen!

to plan for a future marked by renewal. Free2move is the only global mobility brand offering a But more than that, we all know that one of the most

complete and unique ecosystem for its private and

important issues today is the environment. The fact is that our

professional customers around the world. Relying on data

world's resources are limited and we need to manage them in

and technology, Free2Move puts the customer experience at

the right way. And what is so exciting today, is to note that

the heart of the business to reinvent mobility. Free2move

automobile usage represents one of the biggest opportunities

offers a range of services to satisfy the multiple travel needs

we have to make an impact on the planet.

of its customers from one minute to several days or months with car-sharing service, short, medium or long-term rental as

From your experience as a woman leader that has taken

well as the reservation of VTC drivers, parking spaces and

Free2move

charging stations via the app.

internationally

and

delivered

record

successes, do you believe the industry has improved in regards to women?

Free2move Mobility in figures worldwide: 2 million customers,

The automotive industry is changing rapidly. As a woman with

450,000 rental vehicles, 500,000 parking spaces, 250,000

a long career in this industry, a sector that has traditionally

charging points (in Europe).

been dominated by males, I can tell you that today demonstrates how far the industry has come.

www.free2move.com

PAGE 027


WHY LUCERNE, SWITZERLAND IS THE BEST INTERNATIONAL BUSINESS LOCATION IN 2022 IN THIS ARTICLE WE HIGHLIGHT THE REASONS WHY WE SELECTED LUCERNE AS THE PERFECT LOCATION FOR INTERNATIONAL COMPANIES.

In a recent popular video advert for

visiting Switzerland, “no drama” is a

the country and also on the

Switzerland Tourism, tennis legend

fitting description. The same statement

international

Roger Federer is joined by Academy

applies

in

world many companies are taking

Award-winning actor Robert DeNiro to

Switzerland… and that is exciting

notice of Lucerne’s burgeoning

discuss why the Hollywood star will not

because after all, what business leader

reputation as a highly prosperous

make a movie about Switzerland. In the

wants drama, conflict or jeopardy?

and international commerce hub

hilarious

exchange,

Robert

for

doing

business

DeNiro

stage.

Across

the

built on innovation and business

declares “Your country has no drama,

Switzerland is a leading choice globally

no conflict, no jeopardy… I am a certain

for business location. Among its 26

type of actor, I need an edge!” For

regions (cantons), Lucerne (written as

Numerous international companies

tourists who have had the pleasure of

Luzern by locals) leads the way within

already organize their value chain

PAGE 028

friendliness.


from

Lucerne.

purchasing,

Functions

such

marketing,

as

product

management, business development, sales, as well as HQ and central functions are popular in Lucerne. In addition,

there

are

many

global

companies outsourcing their research and development to Switzerland and Lucerne. The 4 steps leading to World Biz Magazine selecting Lucerne as the Best International Business Location included the following: 1. Our Editorial team set a number of factors to guide the selection process, these included: availability of highly educated

and

skilled

talent,

Cost Advantages

Here are some of the key facts:

accessibility and location, operational

Corporations that locate in the canton

costs and tax, quality of life, presence of

of Lucerne can immediately tap into

Global value chain - Lucerne has

clusters, contribution to corporate

major cost benefits. Corporate tax is

extensive

brand image, ease of locating, and

significantly lower in Switzerland than

companies locating their functions

quality of local support.

in most countries. Specifically, areas in

including: purchasing, marketing,

2. Our researchers shortlisted the top

the canton of Lucerne offer some of the

product

locations that performed well on the

lowest tax rates in Switzerland.

development, sales, as well as

above criteria. These included some of The prices for land, office space and

regions.

residential

shortlisting

process

management,

with

business

headquarters and central finance

the world’s most famous cities and The

experience

property

are

and financial controlling functions.

highly

involved gaining feedback from our

attractive for business. The costs of

Around 1 million well trained and

global audience of business leaders and

location in Lucerne compare favorably

qualified employees are active in

collating

with other cities in Switzerland such as

the catchment area of the Lucerne

preceding 24 months.

Basel, Bern, Geneva, Lausanne, Zurich

economic region.

3. Our team of analysts carefully

or Zug. This mix of low corporate taxes

compared each location to discover the

and advantageous real estate prices

There

top 4 finalists that stood out above the

mark out Lucerne as a financially smart

education

rest.

location for companies.

universities in the region.

Qualified Professionals

Switzerland shines with the best

journalism selected the winner for 2022:

Lucerne is a prosperous economic area

quality of vocational training of all

Lucerne.

that offers a large pool of qualified,

countries in Europe. With 38.6%,

highly skilled, and multilingual workers

Switzerland is the country in Europe

Here are the reasons why Lucerne is

who are steeped in a culture of

with the second highest percentage

World Biz Magazine’s Best International

innovation, international orientation

of people who have a tertiary

Business Location for 2022:

and high productivity.

education degree.

media

reports

over

the

are

numerous institutions

further and

4. Finally, our panel of Judges drawn from

business

leadership

and

PAGE 029


Top level in vocational education, excellently networked universities, low taxes, the highest quality of life, excellent transport connections, security and stability – these advantages make the Lucerne economic region the ideal location for your company.

Switzerland

is

one

of

the

most

Due to its excellent transport system

internationally

productive economies in the world, due

and links, Lucerne is easily accessible to

Lucerne region offers mountains

to liberal labor laws, the low density of

the world's major economic centers.

and lakes, attractive cities and vast

regulations and the high level of social stability.

acclaimed.

The

landscapes. Lucerne also benefits Thanks to its multilingualism and

from an abundance of first-class

geographical location, Lucerne offers

infrastructure,

Switzerland shares a border with three

excellent access to the consumer

educational

of the four largest European markets:

market in Europe. Within a radius of 500

OECD,

Germany, France and Italy. Their

km, 67% of the GDP of the Eurozone is

Switzerland 2nd out of the world’s

languages are also national languages

generated.

40 leading economies for quality of

of Switzerland, which many Lucerne

agreements,

residents speak fluently in addition to

integrated into the EU market with its

jobs,

English.

approximately 500 million consumers.

satisfaction, health, education, but

Free trade agreements with over 40

excluding civic engagement).

Through

the

Switzerland

bilateral is

fully

healthcare

and

opportunities.

The

2021

rankings

places

life when measuring aspects such as income,

safety,

life

Lucerne is particularly international in

countries worldwide complement the

character and open to companies and

economic network. Agreements with all

Combining the 4 above advantages

employees

precisely

major industrialized nations guarantee

with

because of its many years of experience

that companies are only taxed in one

diversity, abundance of success

in tourism.

country.

stories, and the unparalleled quality

from

abroad,

Lucerne’s

strong

industry

of service and friendliness from the Location and Accessibility

Quality of Life

team

Lucerne is located in the middle of

The starting point of understanding

(www.lucerne-business.com) - the

Switzerland

Zurich

Lucerne’s unique work-life balance is

organisation

Switzerland’s

knowing that you will be working and

supporting

strongest economic region) and is right

living

their

process of locating in the region, it's

at the heart of Europe. Three of the

holidays. Lucerne is the most popular

clear that Lucerne fully deserves its

continent’s largest markets (Germany,

city in Switzerland, the region’s cultural

global recognition as 2022's Best

France and Italy) are nearby.

and leisure offerings are unique and

International Business Location.

metropolitan

PAGE 030

(part area,

of

the

where

others

spend

at

Lucerne

Business

responsible companies

in

for their


What is unique about Lucerne in comparison to other regions in Switzerland and nearby countries? Lucerne as a business location offers excellent framework conditions for

INTERVIEW: MATHIAS LISCHER HEAD OF PROMOTION & FDI LUCERNE BUSINESS

companies and their employees. These consist

of

cost

advantages,

low

corporate taxes, attractive real estate prices

and

access

to

qualified

specialists. In addition, the central location in the middle of Europe offers excellent access to customers, suppliers and other stakeholders. Furthermore, it is the high quality of life that makes Lucerne

very

attractive

for

the

recruitment of employees. Talk to us about Lucerne's vision for the business segment? We see a great deal of potential for the future in two areas in particular: ICT and Life Sciences. Lucerne is part of the metropolitan area of Zurich and is thus part of the largest ICT and life sciences cluster in Switzerland. In the life sciences sector, the focus is mainly on pharmaceutical/BioTech and MedTech companies. In the field of ICT, it is mainly companies that are active in the fields of AI, FinTech & Blockchain that are attracted to Lucerne by this cluster. We have interesting companies in these two industrial segments and would like

Share with us some recent news of

which currently has sales of 6.5

to locate a lot more exciting companies.

companies locating in Lucerne?

billion US dollars and is listed on

adidas moved its global retail business

the New York Stock Exchange. Since

In addition to these future-oriented

from Holland to Lucerne in autumn

June 2021, a large part of the global

industries,

very

2019. As of March 2020, the Swiss

business has been conducted via

attractive for international headquarter

headquarters were also moved from the

Lucerne. Organon employs around

functions. These are industry agnostic.

canton of Zug to Root. Since then,

200 people in Lucerne.

Due

around 150 employees have been

to

Lucerne

the

is

attractive

also

framework

conditions mentioned above, there are

working in the canton of Lucerne.

Tupperware:

Tupperware

has

moved its European headquarters

numerous international companies that want to set up their global or regional

Organon: Organon is a spin-off of the US

to Lucerne. 50 jobs have thus come

headquarters in Lucerne.

pharmaceutical group Merck / MSD,

to Lucerne. PAGE 031


"Lucerne as a business location offers excellent framework conditions for companies and their employees. These consist of cost advantages, low corporate taxes, attractive real estate prices and access to qualified specialists."

-

Connect

you

with

authorities

such

as

cantonal the

Tax

Authority, Migration Office, etc. - Connect you with tax advisors, trustees

and

corporate

service

Share with us some success stories of

What are the great points about living

providers from our network.

companies that have been in Lucerne

in Lucerne?

- Connect you with recruitment

for some time.

In Lucerne, you work where others

companies, so that you can find the

Here are some companies listed by

spend their holidays. The Lucerne

right employees quickly.

industry, you will find a selection of our

region offers mountains and lakes,

- Connect with banks & insurance

great testimonials on our website:

attractive cities and vast landscapes.

companies in the Lucerne area.

www.lucerne-

The infrastructure, healthcare system

- Support you in finding an office or

business.com/en/testimonials

and educational opportunities are of

construction land in Lucerne.

first-class quality. Lucerne is the most Life Sciences:

popular city in Switzerland with unique

We are happy to look into any other

• Geistlich Pharma AG

and internationally renowned cultural

questions / requests that you may

• MSD

offerings.

have.

What can investors expect from your

The Lucerne Business team is

organisation?

personally

ICT:

Lucerne Business can be your GPS: We

concerns. Our services include the

• Yandex Europe AG

help you to find your way and support

areas of promotion, establishing a

• Private Alpha Switzerland AG

you in all the necessary steps, that you

business, business development

• Signifikant Solutions AG

can setup your operational business in

and support for startups as well as

Lucerne - as quickly as possible. We

the expansion and maintenance of

Headquarter:

have a strong business network in the

the network with the canton,

• Acemar AG

background and offer you professional

municipalities,

• Thermoplan AG

support together with the specialists

organizations.

• Swiss Steel Group

from our network. Here is a brief

• GC International AG

summary of how we can support you:

• Fresenius Kabi (Schweiz) AG • Novocure GmbH

PAGE 032

committed

to

business

www.lucerne-business.com

your

and


WB LX

PORSCHE DESIGN IN THE WORLD BIZ MAGAZINE LUXURY GUIDE DISCOVER MORE www.worldbizmag.com


WORLD BIZ AWARDS

GLOBAL TOP 100 INNOVATION CEOS

PAGE 034


DR. MIRKA WILDERER CEO OF DE NORA WATER TECHNOLOGIES Dr. Mirka Wilderer is recognized as one of the leading executives in the water industry with deep experience in corporate strategies, business transformation, and crossfunctional leadership in global organizations. With her entrepreneurial approach, Mirka’s career expands over a timeline as an executive and change leader for global organizations with deep experience in corporate strategies, business transformation and cross-functional leadership. She has worked on four continents and attained a doctorate in international business while seeking innovative solutions to leading change and preserving one of our world’s most precious resources: water. How did your interest in water begin and what excites you about your work in the industry?

An example that comes to mind is our pivot from water to

We always joke that water is in the DNA of my family – we

surface disinfection. One of our technology lines produces

have water running in our veins. Both my parents are

sodium hypochlorite (commonly referred to as bleach) on-site

scientists in the field, and dinner conversations growing up

for drinking water disinfection. Now, who else might need

were all about the latest research in water treatment. In 2003,

disinfectant during a global pandemic to kill a virus? The more

my father was awarded the Stockholm Water Prize – one of

we thought about it, the more ideas for surface disinfection

the world’s most prestigious awards for water. At an early age

came to mind.

I came to realize that water is the universal way in how we’re all connected. To me, helping to preserve one of the world’s

Offering on-site sodium hypochlorite for surface disinfection

most precious resources – water – is what makes the

became a start-up momentum within our organization,

difference between just having a “job” and following a

requiring us to reach way outside of our core water markets to

“calling.” It gives me purpose and allows me to contribute to

serve customers across an entire spectrum of industries. It was

something that truly matters.

incredibly fulfilling and gratifying to be able to contribute to the global efforts of keeping our customers, their families, and

You had only been at the helm of De Nora Water

communities safe and healthy against the threats of the

Technologies for a year before the COVID-19 pandemic

Coronavirus.

struck. Share with us how that impacted the company and how you adapted.

Overall, I think what we have all just learnt that the new

Unexpected anything gives you an opportunity to run or rise.

business-as-usual is a “Business-as-Unusual.” I am very proud

And what I have learnt is that trust and team must go hand-

of how my team came together and leveraged the crisis to

in-hand. My team and I took the pandemic as an opportunity

accelerate our SURGE forward. My motto this past year has

to pivot, boost innovation and shape all aspects of the new

been: Expect the unexpected. Plan for the worst; work toward

normal. We came together for a greater good, and we were

the best. And nurture a culture of resilience and adaptability to

able to achieve the most incredible things!

boost innovation and shape all aspects of the new normal.

PAGE 035


“Overall, I think what we have all just learnt that the new business-as-usual is a “Business-as-Unusual.” I am very proud of how my team came together and leveraged the crisis to accelerate our SURGE forward. My motto this past year has been: Expect the unexpected. Plan for the worst; work toward the best."

How do you approach being a female CEO in an industry

What is your advice to other leaders about the importance

led almost exclusively by men?

of diversity?

My entire career has been centered in a very traditional work

I am a strong believer that the diverse landscape of market

environment. I am the only female CEO of a major water

conditions, customer requirements, and workforce needs to

technology provider globally in an industry that generally

be reflected in the make-up of the executive team of an

skews male. By definition that makes me “different,” but I

organization. More important than ever, as the new business-

have always viewed it as my superpower. I’ve never tried to

as-unusual is a dynamic, unexpected, and ever-evolving

become the best possible man in the room. Instead, I stay

environment, we need to look for inspiration and leadership

true to my authentic self and offer the best version of myself.

in unconventional places. And, it has been proven that

Being “different” has allowed me to disrupt some of the more

innovation is born through diversity-rich teams. I encourage

conventional approaches in the playbook of the industry.

all leaders to tap into all available talent and create opportunities - for all people of color, culture, sex and

Historically, CEO has been synonymous with male. So being a

orientation; this will represent your market and boost

female CEO, I have learnt not to strive to take on the male

innovation to solve some of the tough challenges of our time.

leadership attributes in order to fit that traditional executive profile. However, it requires self-assurance to stay true to

What advice would you share with the next generation of

your female qualities and shape your own female leadership

female leaders?

style.

My advice to female leaders to help them thrive:

On the other side, it takes clarity to break from the

Authenticity: Don’t strive to follow mainstream but stay true

expectations that typically come with more traditional female

to your authentic self; become the best possible version of

roles. It requires a thick skin to “disappoint” others when you

yourself! For a woman, that also means to not trying to

neither meet their expectations of female attributes nor CEO

become the best man in the room, but to stay true to your

stereotypes. I have heard many times that I am too bossy,

female qualities.

while male colleagues are praised for being determined. I have heard many times that I am intimidating, while male

Self-clarity: Instead of trying to fit in, take ownership of your

colleagues are viewed as ambitious. Why should a female CEO

personal journey, invest in your strengths and talents, and

be less driven and strong-minded than a male counterpart?

strive for opportunities outside of your comfort zone.

To me the challenge is that female CEOs don’t quite fit the mold of the stereotypes of either female or CEO. We each have

Connection: Take time to build value-rich relationships,

our own personalized leadership approach – to me the

leverage the guidance of mentors, and harness the power of

challenge is to evolve to more gender-neutral qualities and

networks. Seek out role models that provide you with both

expectations on the role.

inspiration and a safe space for learning and exploration.

PAGE 036


Agency: take control and actively shape your life and career. Instead of looking for shortcuts of immediate gratification, push yourself – not because it is easy, but because it is hard. We can do hard things! In short, find the answer for yourself: Become the pilot of your own life in an authentic way, based on your strengths, creating value-rich connections, and strive to accomplish amazing things! Share with us some insight into your mentality in regards to making a difference? Make a difference, one day at a time: While studying the names of famous generals in history class in middle school, I remember asking myself, “What were the names of the thousands of foot-soldiers dying on their battlefields? What were their stories?” I was anxious that to become worth mentioning in history books, I would have to become one of the great generals. In the meantime, and over the years, I have learnt that I, too, can have an impact. Maybe it is not by winning the great battles of our times, but maybe it is one person at a time – one day at a time. If I can make a difference in someone’s life by showing them respect, celebrating their successes, and recognizing their accomplishments, it will cause a ripple effect that sets victories for the greater good of society in motion. How do you approach leading your executive team? Nobody knows it all. For me to be effective, I don’t need to be the smartest person in the room. I need to be aware of my strengths as a leader and how to use them, and I need to surround myself with a diverse, resourceful team rich in talent. A successful business is not successful because of one person or leader, it is successful because there are many smart people working together toward the same goals. My role is to understand who I need to bring together to solve a particular problem, address a specific or novel task, or drive innovation by addressing some of the complex challenges we are currently facing. In fact, just recently, one of my team members provided me with the feedback that he had never met a CEO that so openly admits and expresses the words, “I don’t know – let’s find out.” Find out more about De Nora Water Technologies by visiting: www.denora.com

PAGE 037


MIAMI-DADE - BEST REGION IN NORTH AMERICA FOR INVESTMENT 2021-2022 IN THIS ARTICLE WE HIGHLIGHT THE REASONS WHY WE SELECTED MIAMI-DADE AS THE BEST REGION FOR GLOBAL COMPANIES INVESTING IN NORTH AMERICA.

World Biz Magazine recently announced

the regions to narrow down to the top

million and access to a regional

Miami-Dade County as the Best Region

4. The final phase in the process was the

workforce of 3.1 million.

in North America for Investment in 2021

presentation of the finalists to our

- 2022.

Editorial Board who selected the

Miami was recently ranked the

winner. This article presents the key

USA’s fourth fastest-growing large

This recognition followed a detailed

reasons for Miami-Dade’s selection as

city by WalletHub, with the larger

evaluation process by our team of

the Best Region for Investment in North

Miami-Dade region hosting multiple

researchers that began with a list of 50

America.

Fortune 500 companies and more

regions across the USA and Canada. Our

than

1,400

multinational

analysts carefully compared the unique

Spanning 34 municipalities, the Greater

corporations. Its innovation culture,

advantages and track records of each of

Miami region boasts a population of 2.7

diversity and inclusion, high levels

PAGE 038


of investment, and skilled workforce, combined

with

advantages,

compelling

cost

infrastructure,

and

international connectedness, render Miami-Dade an exceptional base for businesses geared for global success. Recent Moves To Miami-Dade - Norway’s Atlantic Sapphire recently invested $480 million to open its U.S. headquarters

and

salmon

farming

operation. - $6 billion venture capital firm Founders Fund recently opened a Miami office. - Blackstone, the largest alternative investment firm in the world, opened an

Business Friendly

advanced regional financial services

Locating in Miami-Dade is a great

technology HQ in Downtown Miami.

financial decision. There is no state or

- Millennium, Apollo, I Squared Capital,

local personal income tax, corporate

Icahn Enterprises and Starwood Capital

income tax is low, and businesses can

have all recently come to Miami.

rely on a favorable regulatory climate.

-

CI

Financial,

Canada’s

There is no state or local personal income tax, corporate income tax is low, and businesses can rely on a favorable regulatory climate.

largest

This entrenched inclination towards

investment management firm, recently

business friendliness ensures a strong

moved their global headquarters to

platform to operate in the USA and

Miami-Dade is also home to the

Miami.

internationally.

USA’s third largest number of consular

- Numerous next-gen companies have

corps,

foreign

trade

made Miami their home. This includes

Gateway To The World

offices, and binational chambers of

HealthTech firms Papa, HealthSnap,

Companies from every region of the

commerce. Some of Miami-Dade’s

Heru, and Medtronic. This also includes

world

multinationals

fintechs

headquarters in Miami because it is the

American Airlines, Boeing, Burger

perfect

King,

such

Majority,

as:

Bank

ACI

Worldwide,

Novo,

Fortú,

have pivot

regional point

or to

global manage

Carnival

include

Amazon,

Cruise

Lines.,

Milo,

operations in both North and Latin

Cisneros Group, DHL Express, Ford,

Finconecta and Nirvana founded by

America. The South Florida area is

Greenberg Traurig, MasTec, HEICO,

former Paypal CEO Bill Harris.

home to over 1,400 multinational

Heineken Americas, Virgin Voyages,

- In the DeFi space, Blockchain.com, VC

businesses staffed by skilled and

MasterCard Worldwide, SoftBank

firm Borderless Capital, and eToro (the

energetic

128

Group, Apple, Benihana, Airbus,

world’s second-most popular crypto

languages. In addition, there are over

NBCUniversal, Brightstar, Novartis,

exchange),

5,200 financial services firms (the 2nd

Telemundo Enterprises, Norwegian

headquarter offices in Miami.

largest international banking center on

Cruise Lines, Ryder Systems, Noven

- Crypto exchange FTX is not only

the

Pharmaceuticals, Wix, Perry Ellis

opening an office, they have also

accounting firms covering the full

International,

invested $90M to secure the naming

spectrum of multinational corporations’

Cruise Lines, Sony Entertainment,

rights to the Miami Heat’s arena.

transaction requirements.

and World Fuel Services Corp.

YellowPepper, NovoPayment,

have

all

established

east

residents

coast),

speaking

and

legal

and

Royal

Caribbean

PAGE 039


Its innovation culture, diversity and inclusion, high levels of investment, and skilled workforce, combined with compelling cost advantages, infrastructure, and international connectedness, render MiamiDade an exceptional base for businesses geared for global success. The South Florida area is home to over 1,400 multinational businesses staffed by skilled and energetic residents speaking 128 languages. In addition, there are over 5,200 financial services firms (the 2nd largest international banking center on the east coast), and legal and accounting firms covering the full spectrum of multinational corporations’ transaction requirements.

Seamless Connectivity

Highly Skilled And Diverse Talent

engineering, and other cutting-edge

Miami-Dade is easily accessible to all

South Florida residents speak 128

areas.

areas of the globe, with the region’s

languages, they are a part of the “tri-

three international airports handling

county” market of 6.1 million residents

Miami has over 200 accelerators,

more than 2,000 daily flights.

and a combined workforce of over 3

incubators, coding schools, and

million

highly

other organizations that support

certified

educated: Miami is top in the USA for

the startup ecosystem. Regional

International

percentage growth of adults with

workforce training programs led by

Airport is the #1 airport in the country

graduate degrees, and second in the

CareerSource South Florida, Miami

for

for

nation for foreign-born residents with

Community Ventures and other

international passengers and 3rd for

advanced degrees. As a welcoming,

partners, co-create curricula based

total freight.

diverse community, Miami-Dade is a

on unique employer needs and

magnet for top talent from around the

deliver training on campus, online

PortMiami –boasting the only Panamax-

world as well as its own homegrown

or at the employer’s site. For

ready port south of Virginia – plays a

best.

executive and leadership teams

One

of

two

Pharmahubs,

globally Miami

international

freight,

2nd

people.

They

are

leading role in global commerce and is

several universities offer tailored

the driving force behind $43 billion in

The local pipeline is exciting: There are

programs to advance business and

economic activity. Miami is also known

more than 250,000 college students and

leadership skills.

as the ‘cruise capital’ of the world.

345,000 K-12 students being trained at award-winning institutions, and many

Businesses driving innovation in

Strong transport and communication

more at dozens of coding schools and

aviation,

networks, an established Free Trade

apprenticeship programs. Miami-Dade’s

media and creative, hospitality and

Zone,

higher

tourism, technology, trade and

and

major

infrastructure

education

institutions

have

banking

and

investments ensure Miami’s seamless

expertise in growth fields such as

logistics,

blockchain,

connectivity and guarantee a stable

sustainability,

currency,

life

platform for businesses to launch and

supply

expand internationally.

international business, electrical

PAGE 040

artificial

chain

intelligence, management,

finance,

crypto-

sciences

and

healthcare are benefiting from an abundance of regional talent.


Miami-Dade offers world famous beaches (95 miles to be exact) and 250 days of sunshine annually. Proud of its diversity and open-mindedness, Miami welcomes everyone, with more than 50% of the community’s residents being foreign born.

A Global Cultural Capital Living the dream is a reality in Miami with endless opportunities for worldclass

shopping,

entertainment.

For

dining,

and

adventure

and

outdoor activities, Miami-Dade offers world famous beaches (95 miles to be exact) and 250 days of sunshine annually. For sports and recreation, there are many parks, golf courses, tennis courts, bike paths, soccer fields, basketball courts, boat ramps, outdoor parks and miles of ocean. For sports fans, Greater Miami is globally unique, it is the only metropolis with professional basketball, football, baseball, hockey, soccer and Formula1 teams. Greater Miami has become a capital for

Miami is also home to an LGBTQ

inclusive growth for Miami-Dade

international art and culture (the city

community with over $8 billion in

County,

hosts Art Basel Miami Beach, Miami

annual purchasing spend power. Miami

residents. We achieve this by

International Film Festival, Miami Book

has been ranked the #1 Happiest City to

marketing Miami-Dade as a world-

Fair, South Beach Wine & Food Festival,

Work according to CareerBliss – and #1

class business destination; growing

Carnival Miami and other cultural

Happiest City in the U.S. (period!) by

local

events throughout the year). There are

Mindbody Wellness Index.

entrepreneurs; and shaping Miami-

also

many

world-class

businesses

companies

Dade’s

museums,

its

and

economic

and

fostering future.

performing arts and music events, and

Miami-Dade Beacon Council is the

Established in 1985, The Beacon

celebrity chefs crafting haute cuisine.

county’s official economic development

Council has attracted more than

Proud of its diversity and open-

partnership. Attracting and retaining

120,000 new jobs and $7 Billion of

mindedness,

welcomes

companies that create high-value jobs

new investment to Miami-Dade

everyone, with more than 50% of the

and invest in our community, The

County.

community’s residents being foreign

Beacon Council is committed to driving

For more information, please visit

born.

long-term economic prosperity and

beaconcouncil.com

Miami

PAGE 041


CEO OF DT MIDSTREAM

DAVID SLATER WORLD BIZ AWARDS

GLOBAL TOP 100 INNOVATION CEOS

David Slater is president and CEO of

company in July 2021. He joined DTE

DT Midstream. He has served in this

Energy

role since 2021. Slater has more than

president,

30 years of experience in the energy

Pipelines,

industry, where he has worked both in

promoted to executive vice president

commercial

in 2014.

business

development

in

2011 DTE and

as Gas was

senior Storage

vice &

subsequently

and operational roles. Beginning in 2015, Slater became Previously, Slater was president and

president and chief operating officer of

chief

DTE

DTE Gas Storage & Pipelines and was

Midstream, which transitioned from

named a member of the DTE executive

DTE Energy into a fully independent

leadership team.

PAGE 042

operating

officer

at

The energy industry is now entering a defining period, and DT Midstream is taking an active leadership role as we transition to a future of providing cleaner, reliable and affordable energy to customers.


Before DTE, Slater held various senior

natural gas transmission industry in the

leadership positions at Goldman Sachs

U.S. and Canada to address greenhouse

and Nexen, a top-10 North America

gas emissions. I’m proud that we

energy merchant.

developed INGAA’s inaugural climate

master’s

Slater earned a business

change statement, which outlines our

administration and an honors degree in

members’ commitments to address

business commerce from the University

climate change while also ensuring a

of Windsor. Slater is on the board of

safe, reliable and resilient energy

directors

transmission

Vector

degree

for

in

Millennium

Pipeline

that

provides

clean, affordable fuel to consumers. Our

as

goal is to achieve collective net zero

chairman of the Interstate Natural Gas

carbon emissions from gas transmission

Association of America (INGAA). He is

and storage assets by 2050.

he

also

Nexus

system

Gas

Transmission;

and

Pipeline, serves

The gas industry is where the electric sector was about 10 years ago, and our challenge is to find creative ways to use existing delivery systems to lower carbon intensity.

director of a charitable faith-based foundation.

Also, as a member of the ONE Future Coalition, we’re collaborating with 49

demand for greener energy through

How is DT Midstream elevating the

other energy companies to achieve

multiple solutions that include

energy industry?

science-based lower rates of methane

renewable

The energy industry is entering a

emissions. DTM’s participation will help

capture and sequestration, bio

defining period, and DT Midstream is

drive us to our net zero target and

sequestration and hydrogen. We

taking an active leadership role as we

support

transition to a future of providing

collectively

cleaner, reliable and affordable energy

emissions across the industry. And, we

to

just concluded a joint development

customers.

leadership

role

We’ve in

assumed

advocating

a for

cleaner energy within our industry not

agreement

the

natural

gas,

carbon

coalition’s

goal

of

believe these solutions will reduce

reducing

methane

our carbon footprint and drive

with

Mitsubishi

Power

Americas on hydrogen energy solutions.

growth. What technologies do you expect will transform your industry? The world is embarking on a multi-

only because a growing number of customers have sustainability goals, but

Share with us some insight into DT

decade energy transformation to a

also because it’s the right thing to do.

Midstream's sustainability strategy.

lower carbon energy system that

Our industry has a responsibility to help

The focus in today’s natural gas

uses

combat climate change and advance

industry is carbon neutrality, and I

technologies and solutions. Carbon

the U.S economy.

believe passionately that DTM’s intense

capture

concentration

environmental

technologies can be developed

DT Midstream was among the first of its

sustainability is the right direction.

economically right now for certain

peers that made a commitment to

Reduced greenhouse gas initiatives fit

applications such as natural gas

achieving net zero greenhouse gas

into our growth objectives and also

processing plants, which DTM owns

emissions

benefit the energy industry and the U.S.

and operates as part of our

reinforcing this ambitious goal by

economy.

Haynesville system.

collaborating actively with industry

The gas industry is where the electric

partners and peers. As this year’s

sector was about 10 years ago, and our

I recently announced a first-of-its-

chairman of the Interstate Natural Gas

challenge is to find creative ways to use

kind, carbon-neutral expansion of

Association of America (INGAA), my goal

existing delivery systems to lower

the DT Midstream’s Haynesville

was to work with 25 other member

carbon intensity. We can use DTM’s

gathering system to serve the

companies representing the interstate

versatile assets to meet rapidly growing

growing Gulf Coast LNG market.

by

2050,

and

we’re

on

existing

and

and

emerging

sequestration

PAGE 043


This expansion project would add up to 1.0 bcf/d of capacity and would utilize carbon reducing technologies with emissions

measurement

and

certification. It also includes carbon capture and sequestration at our natural gas processing plants and electric

compression

renewable

powered

energy.

We’re

by also

evaluating opportunities to create biosequestration offsets from our existing land holdings. What areas of opportunity can we expect DT Midstream to explore next? Long term, hydrogen has the potential to significantly transform the industry. Our infrastructure expertise positions us as a major contributor to increased usage of hydrogen in the country’s existing

pipeline

concluded

system.

We’ve

strategic

joint

agreement

with

a

our people live, and to our industry and

What were the most significant

Mitsubishi Power Americas to develop

country.

business changes you led to

hydrogen energy supply, transport and

benefited tremendously over the past

position

storage

century by having abundant, affordable

success?

and

First, as part of a strategic plan, we

development

solutions

transportation customers. offering

utility,

and

industrial

Opportunities

hydrogen

compressed

for

form

in

include

reliable

responsibility

United

energy. to

the

States

We

have

country

has

a to

DT

concluded

Midstream

the

$2.65

for

billion

or

continue that while also advocating for

purchase of a gathering system and

multiple

healthy and constructive solutions to

150-mile

achieve these goals.

Louisiana’s

liquified for

The

applications such as transportation and

gathering

pipeline

Haynesville

in

shale

formation. These assets connect

power generation as well as steel, refining and fertilizer manufacturing.

My role is to serve, support, direct and

with multiple major downstream

We also formed a low carbon-solutions

encourage DTM’s people. It’s important

pipelines, including those serving

business

to create an exciting, professional

the

environment where everyone makes

terminals.

development

team

to

pursuing clean energy initiatives.

Gulf

Coast

LNG

export

significant contributions to advance the What drives you as a leader?

company. I want employees to have a

This acquisition of premium assets

Companies that find creative solutions

role in finding creative solutions that

in

to business challenges will have wide

impact the success of our company and

transform us into a major player,

impact

day-to-day

industry and be recognized for their

and we’re positioned to help build

operations. As a leader, it’s important to

contributions. When everyone is highly

out the next generation energy

recognize the company’s obligations to

engaged and enjoys their work, the

infrastructure

employees and to communities where

team performs at a high level.

solutions that deliver reliable, clean

PAGE 044

beyond

the

strategic

locations

with

helped

emerging


energy solutions both domestically and

Our

and

We’re steeped in the importance of

internationally.

innovative

complex

our responsibility to serve our

Second, beginning in October 2020 we

business issues are transferrable to

communities through volunteerism

transformed DTE Energy’s midstream

executing top-tier ESG performance.

and

business into an independent company.

These strengths include effective team

Between 2019 and 2021, DTM

Our challenge was to position DT

organization,

project

completed over $1.5 million in

Midstream as a publicly traded, premier

execution, environmental stewardship

charitable giving, and this year we

natural gas pipeline, storage and

and leadership commitment to ESG

established a $2 million charitable

gathering

values.

fund as part of a wider effort to

provider

with

a

strong

competitive

strengths

approach

to

consistent

balance sheet and a mature ESG commitment

that

contributions.

expand corporate giving and further

present

DTM’s first priority is the safety of our

encourage employee volunteerism.

significant value to investors. On July 1,

employees, our customers and the

To further support our employee’s

we

DT

communities where we operate, and we

community engagement, we match

independent

have achieved top-decile performance

personal contributions to qualified

company, and trading began on the

in the National Safety Council Safety

nonprofit organizations.

New York Stock Exchange under the

Barometer Survey since 2015.

succeeded

Midstream

as

would

monetary

in

setting an

up

symbol DTM. In addition to establishing our net zero

DT Midstream

How does DTM’s commitment to

greenhouse gas emissions target, we

natural gas to gas and electric

corporate citizenship fit into your

were

utilities, power plants, marketers,

innovative way of doing business in

companies to report methane intensity

large

an ESG focused world?

data as part of the Natural Gas

energy

Good corporate citizenship extends well

Sustainability

Southern,

beyond day-to-day business activities,

hydrogen energy on the horizon, we

Midwestern United States and into

and

strategy

anticipate our assets will be used to

Canada.

distinguishes the company as a leading

transport this cleaner source of fuel in

corporate citizen.

the future.

our

aggressive

ESG

also

among

the

Initiative.

first

And

U.S.

with

industrial

provides

customers

producers

across

Northeastern

clean,

and the and

www.dtmidstream.com

PAGE 045


3 MYTHS ABOUT FUTURE FUELS BUSTED RENEWABLE ENERGY IS PLAYING AN INCREASING PART IN THE FUEL MIX, BUT THERMAL GENERATION IS STILL REQUIRED AS BACK-UP, ESPECIALLY IN OFF OR WEAK GRID APPLICATIONS.

It isn’t easy to keep an overview of

separate chains, creating hydrocarbons,

driven by primarily soybean protein

future fuels, and sometimes it is not

which are similar to existing diesel fuel

use, and soybean oil can be seen as

easy to separate fact from fiction. Here

components. You are likely to see

a convenient and thereby plentiful

we try to unpack some of the common

corresponding usage of these to diesel

by-product.

misconceptions we see when it comes

and ultimately - no obstruction. These

to future fuels.

types of biofuels can actually reduce

Overall it is fair to say that a lot has

engine wear, prolonging the engine’s

happened in the past years. Today,

life.

the biofuels industry is required by

Myth #1 : Biofuels block up engines Biodiesel has a bad reputation for

law to ensure that the oil they use is

obstructing up gen sets. However, this

Myth #2: Green fuels are not as green

verifiably

isn’t strictly true. While some more

as one would think

which means 100% certified and

traditional biofuels belonging to the

The

the

traceable,

with

FAME (Fatty Acid Methyl Ester) group do

misconception that biofuels can only

approach

to

require some extra care around storage

come from vegetable crops that may

deforestation and mitigating its

and operation (such as using different

impact the food supply chain and

risk.

sorts of pumps and pipes as well as

encourage deforestation.

myth

here

relies

on

cleaning engines and tanks more often),

sustainably a

produced, proactive preventing

But what’s even more important:

any good supplier - like Aggreko - will

These are legitimate concerns and the

depending

ensure extra measures are put in place

EU for example has responded by

approximately 80% of the raw

to prevent this.

restricting the use of palm oil in biofuels

material

usage

from 2023. The case is different for

residues

formed

However, more recent biofuels, such as

soybeans, which is the primary crop

processes, such as waste animal fat

hydro-treated vegetable oils (HVO)

feedstock for biofuels in the U.S. Strong

or fatty acid distillates, which are

consist of oil molecules split into three

global growth in soybean demand is

vegetable oil processing residues.

PAGE 046

on

the is

fuel waste

in

type, and

industrial


AGGREKO: FUTURE FUELS EXPLAINED

This is also true for HVO (Hydrotreated

Around

Vegetable Oil) used today by Aggreko

businesses

and we are committed to reach 100%

striving for a better future. A future

by mid-decade. On top of that, making

that needs power and the right

sure that our fuels are truly sustainable

conditions to succeed. That’s why

is a top priority for Aggreko. Our

at Aggreko, we work round the

suppliers

sustainably

clock, making sure you get the

produced raw materials from carefully

electricity, heating and cooling you

selected sources. All the products, and

need, whenever you need it – all

the raw materials we use in their

powered by our trademark passion,

production, must always meet the legal

unrivalled international experience

sustainability requirements set by local

and local knowledge. From urban

authorities in our markets.

development to unique commercial

accept

only

the

world,

and

people,

countries

are

projects and even humanitarian Myth #3: Hydrogen is the silver bullet

emergencies, we bring our expertise

to achieve net zero

and equipment to any location,

Hydrogen (H2) is a key future fuel.

from the world’s busiest cities to

However, it isn’t actually a primary

some of the most remote places on

energy source. This means it must be

earth.

manufactured using electricity - and how the electricity is produced has a

Every project is different, so we

large impact on its carbon footprint.

listen first and design a system around you, delivering our service

Hydrogen produced from renewable

and support anywhere, to any scale.

sources like wind and solar generates

Our mission is to transform the lives

zero carbon emissions and is extremely

and

versatile. However, there is no proven -

organisations

let alone a commercially viable - way to

across the globe.

livelihoods

of

and

individuals, communities

ship H2 yet. Also, storing it can get quite complex and inefficient. One way to

We are dedicated to a cleaner future

tackle this challenge is to first turn it

too!

into a much more easily “storable”

equipment, our mobile PV solutions

synthetic fuel - which can be used as a

and

“drop-in

existing

partnering some of the biggest

engines. When a solution is found to

renewable projects in the world is

make it a more stable fuel to transport

helping to make that future a

and store, it could be the key to a future

reality.

alternative”

in

Our our

battery extensive

storage experience

energy system. For now? Its main role is for shorter term or low energy projects.

www.aggreko.com

PAGE 047


KPMG: GLOBAL VC INVESTMENT EXCEEDS $170 BILLION IN THIRD-STRAIGHT RECORD QUARTER

Americas sees high of $94 billion in VC

cleantech or ESG element, including the $2.5

investment in Q3’21, including record

billion raise by US-based electric vehicle

$82.8 billion in the US.

manufacturer Rivian and $2 billion raise by

Global

corporate

VC

investment

surpasses previous annual record at end

alternative energy infrastructure company Generate.

of Q3’21 – accounting for $230.7 billion YTD.

The Americas accounted for more than half of the global VC investment total, with a record

The year’s healthy level of Global VC

$94 billion in funding during Q3’21. The US

investment showed no signs of stopping with

accounted for $82.8 billion of this total – also

Q3’21, setting a record for the third-straight

setting a new quarterly record. VC investment

time with $171.7 billion across 8,882 deals. An

in the Asia-Pacific region reached $48.1 billion

incredible amount of dry powder, increasing

in its best quarter since Q2’18 and its second-

participation by less traditional VC investors,

highest quarter of VC investment ever. After a

and robust exit opportunities helped keep the

record Q2’21, VC investment in Europe dipped

VC market very healthy according to the Q3’21

slightly to $27.5 billion primarily due to a

edition of Venture Pulse – a quarterly report

summer slowdown during which many

published by KPMG Private Enterprise on VC

dealmakers took vacation for the first time

trends globally and in key jurisdictions around

since the pandemic began.

the world. Global exit activity remained robust – with A record 11 deals at, or over $1 billion during

$292 billion in exit value across 780 deals in

the quarter helped propel VC investment to

Q3’21. This helped propel YTD totals over $1

the new high. India-based Flipkart raised $3.6

trillion – more than double the previous high

billion in the largest deal of Q3’21, with many

of $468 billion (set in 2020) with one quarter

of the other larger deals globally having a

left in the year.

KPMG PRIVATE ENTERPRISE PAGE 048


“The word ‘record’ has been a recurring theme

Key Highlights – Q3’21

each quarter when it comes to reporting on

Global VC investment rose from $166

global VC investment and CVC investment, not

billion across 9,217 deals in Q2’21 to a

to

record $171.7 billion across 8,682 deals in

mention

VC

investment

in

many

jurisdictions,” said Kevin Smith Head of KPMG

Q3’21.

Private Enterprise in EMA, and Partner at

VC investment in the Americas reached a

KPMG in the UK, “The reality is that 2021 has

third-straight record high, with $94 billion

been a magical year for the VC market globally

invested across 3,934 deals. The US

and we’re not done yet.”

accounted for $82.8 billion of this investment and 3,518 of the deals.

VC investment in Q4’21 is expected to remain

VC investment in Europe remained

very healthy, bringing an end to an incredible

strong, with $27.5 billion of investment

year for VC markets around the world. The

across 1,910 deals in Q3’21 – down from

continued abundance of capital, robust

the record $36 billion seen in Q2’21.

fundraising activity, rapidly maturing VC

The Asia-Pacific region saw $48.1 billion

markets around the world, and a growing

in VC investment across 2,616 deals in

diversity of sectors attracting investment will

Q3’21 – the second highest quarter of VC

likely keep total investment very strong.

investment after Q2’18. Global corporate-affiliated VC investment

“It’s

been

an

VC

reached a record $85.5 billon in Q3’21 –

investment, with robust interest in many

propelling annual CVC-related investment

diverse sectors including fintech, B2B services

to a record $230.7 billion with a quarter

and healthcare and biotech, said Conor

left in the year.

Moore, Head of KPMG Private Enterprise in the

VC-backed exit value fell from a record

Americas region, and Partner at KPMG in the

$399.2 billion in Q2’21 to $292.4 billion

US. “One of the most exciting areas of

during Q3’20. Total annual exit value

investment

passed the $1 trillion for the first time

this

impressive

quarter,

year

for

however,

was

cleantech. Given the increasing global interest

ever with Q4’21 still to come.

in ESG, the incredible importance of climate change and reducing GHG emissions, and

KPMG is a global organization of independent

COP26 centre of the world stage in November

professional services firms providing Audit,

there will likely be even more investment in

Tax and Advisory services. We operate in 147

this space over the next quarter and into

countries and territories and have more than

2022.”

219,000 people working around the world.

WWW.HOME.KPMG PAGE 049


CHEN LEI, CEO OF PINDUODUO - AGRICULTURE IS UNDERGOING A DIGITAL TRANSFORMATION TO DEMAND-LED PRODUCTION The agriculture sector in China is

will

build

the

world's

largest

undergoing a digital transformation

agricultural and grocery platform.

that will bring benefits to farmers and consumers, according to Pinduoduo

"In the past six years, Pinduoduo has

Chairman and CEO Chen Lei. Chen

employed digital technologies to create

shares his views on the practice of

a virtual national market by connecting

digital agriculture on three levels: sales,

scattered agricultural capacity with

supply and production. He says that

dispersed demand,” said Chen. This has

changes in the agricultural business

“turned

chain

profound

agricultural products into the new

transformation from a supply-push

favorites on people's tables, enriching

model to one driven by demand.

consumers 'vegetable baskets' and

are

triggering

a

the

once

hard-to-sell

boosting farmers’ income." “At present, the modernization of

“At present, the modernization of agricultural production is not yet high. But with the trend of urbanization, demographic shift and digitalization, many farmers will quit agricultural production in the next decade. This trend will put Chinese agriculture on a path to become standardized, scaled, branded and intelligent.”

PAGE 050

agricultural production is not yet high.

Even so, Chen pointed out that the

But with the trend of urbanization,

supply chain of agricultural products

demographic shift and digitalization,

remains

many farmers will quit agricultural

agricultural sales. About 20-30% of

production in the next decade,” Chen

fruits and vegetables are lost in

says. “This trend will put Chinese

distribution in China, compared with

agriculture on a path to become

11% in the U.S. At present, the existing

standardized, scaled, branded and

supply chain for general goods can

intelligent.”

accommodate a limited number of

a

constraint

on

China's

types of fresh fruits and vegetables Pinduoduo

will

transforming

commit

to

thanks

to

the

modernization

of

“from

packaging technology. But the vast

'production, supply and sales' to 'sales,

majority of non-standard, perishable

supply

through

fresh agricultural products require a

digitalization and Internet technology.”

new, digitized supply chain system.

Pinduoduo recorded more than 270

Pinduoduo is working to reduce food

billion yuan ($42 billion) in agriculture-

loss by investing in upgrading the state

related GMV in 2020, up from 136 billion

of

yuan in 2019. which is the highest in the

Globally, food loss and waste generates

e-commerce industry. Chen has said

about 8% of total greenhouse gas

agriculture will remain a strategic focus

emissions,

for the company and that Pinduoduo

emissions from road transport.

and

agriculture

itself

production'

agriculture

logistics

almost

in

China.

equivalent

to


PINDUODUO GROUP | WWW.PINDUODUO.COM

Cold-chain logistics is a vital part of

Its Duo Duo Grocery service allows

The road ahead for e-commerce

maintaining the quality of perishables,

consumers to order and pick up their

in China after COVID-19

especially in the summer months when

groceries within 24 hours. By matching

Pinduoduo (PDD) will strive to bring

heat and humidity can lead to higher-

local demand with local farm supply,

the benefits of the digital economy

than-average spoilage.

the company shortens the time for the

to more people while staying

produce to get from farm to fork. It also

relevant to changes brought about

Pinduoduo applied late last year to

provides another channel for farmers to

by the coronavirus pandemic.

patent a proprietary cold-chain logistics

sell

network system with the aim of

likelihood that unsold crops are left to

Agriculture is one area where the

minimizing

quality

rot in the fields. Pinduoduo will also

interactive e-commerce pioneer will

degradation. It is working with partners

seek to optimize and standardize the

study how to make better use of

to expand cold-chain logistics so that

nutritional

technology

consumers can buy a wider range of

products through technology to add

industry and improve its efficiency,

perishables.

value for health-conscious consumers.

says Chen.

loss

and

their

produce,

quality

reducing

of

the

agricultural

to

transform

the

PAGE 051


“IN THE FUTURE, THERE WON’T BE A DISTINCTION BETWEEN ONLINE AND OFFLINE AS NO BUSINESS CAN DO WITHOUT TECHNOLOGY. SO HOW DO WE BECOME A PIONEER AND LEADER IN THIS NEW WORLD IS SOMETHING THAT WE PONDER A LOT ON.”

“We hope that through building up PDD,

At the time of PDD’s founding,

we can offer even more experiences

online

that can bring the best of the digital

undergoing a “paradigm shift” from

economy to everyone,” Chen said in his

the desktop internet to the mobile

first remarks to media since becoming

internet

CEO. “We hope that this can help

smartphone,

provide equal opportunities to both our

desktop

users and sellers.”

companies like Amazon and Google

user

behavior

because Chen

era

was

of

the

said.

The

produced

search

that emphasized efficiency because PDD is the fastest-growing e-commerce

people would allocate time during

platform in China, attracting more than

their day to browse the internet.

600 million users in less than five years with its interactive team purchases and

The popularity of the smartphone

social commerce model. The company,

and mobile internet “freed people

which started out selling fruits and fresh

from that paradigm,” Chen says, but

produce, is also the largest online

consumers were “still stuck with the

marketplace for agricultural products in

utility-driven e-commerce model

the country.

born of the desktop era” even though

mobile

payments

and

Founded by ex-Google engineer Colin

logistics were well-established.

Huang and his team in 2015, Huang

Rising living standards also meant

stepped down as CEO in mid 2021 while

that more and more consumers

remaining Chairman of the board of

were looking to meet not just their

directors. Huang said in a letter to staff

basic needs but were also seeking

that he plans to spend more time with

new enjoyable experiences both

the board to formulate mid- to long-

online and offline, Chen says. "We

term strategy and further develop the

didn’t see the virtual as separate

corporate structure to strengthen and

from the physical world, and we felt

promote the company’s culture.

that the virtual world could also offer fun, engaging experiences,”

Chen, a trained data scientist and prolific publisher on data mining,

On the road ahead, Chen says that

attributed PDD’s growth to it providing

PDD will keep its signature fun and

consumers with interactive and value-

engaging, interactive experience,

for-money

while value for money would

user

experience

possible by the mobile internet. PAGE 052

made

remain its cornerstone.


A NEW DAY IN ENERGY MEASUREMENT

We are transforming the status quo in the industry we serve through continuous customer focused innovation.

End-to-end measurement solutions to natural gas utilities across the globe.

www.rometlimited.com


WORLD BIZ AWARDS

GLOBAL TOP 100 INNOVATION CEOS

PAGE 054


JESSICA BILLINGSLEY CEO OF AKERNA Jessica Billingsley serves as Akerna’s Chief Executive Officer and Board Chair. She is an accomplished innovator, executive, and board member in public and private international technology with over 20 years of experience. She co-founded MJ Freeway in 2010, where she served as President until April 2018, and later as the CEO until MJ Freeway was acquired by MTech to form Akerna. Shortly after, as CEO, Jessica led Akerna to become the first cannabis technology company listed on Nasdaq. Akerna provides the most comprehensive technology ecosystem for cannabis operators, governments, and brands, from seed-to-sale, providing transparency along virtually every piece of the supply chain. In what ways is Akerna advancing the cannabis industry? Tell us about the technology from Akerna.

We are always looking forward and developing the products

Akerna offers the most comprehensive ecosystem of

and services our clients and industry need for the problems of

cannabis technology solutions. We have prioritized creating

today and tomorrow.

an ecosystem of products and integrations that will grow with cannabis businesses, from the day they apply for a

Consumers are increasingly caring about the products they put

cannabis business license, to when they open the door for

in and on their bodies, and it's pertinent that businesses are

their first customer, to becoming an MSO (multi-state

transparent about the lifecycle of their products, from where

operator), and, eventually, becoming a global brand. As our

they are sourcing their ingredients to how the products are

customers scale, they rely on our different tools and

made and kept. This need for accountability is precisely why

integrations to propel that growth.

we do what we do at Akerna – to innovate the cannabis supply chain. The connected data that Akerna provides is elevating

Over the past decade, there has been much change in the

the cannabis industry.

political and social environments surrounding cannabis. As the cannabis industry grows, Akerna has prioritized building a

Share with us the importance of innovation at Akerna.

one-stack solution to help cannabis businesses optimize their

Innovation is one of Akerna's core principles; we are always

company. Akerna provides its customers with the most

thinking forward to develop the products and services our

comprehensive portfolio of cannabis solutions of best-in-

clients and industry need for the problems of today and

class tax, financial, compliance, consulting, training, data

tomorrow. We were the first cannabis technology company to

analytics, product development, and more.

list on the Nasdaq, and have been innovating since the beginning. Although cannabis was deemed essential at the

The services we provide our clients with are crucial to the

beginning of the Covid-19 pandemic, there was work to be

cannabis industry – we are the technology backbone upon

done to ensure safety guidelines were met in farms,

which the cannabis industry is built.

productions, and dispensaries. From curbside pickup to

PAGE 055


Dynamics 365 Business Central. Through these acquisitions,

“Innovation is one of Akerna's core principles; we are always thinking forward to develop the products and services our clients and industry need for the problems of today and tomorrow."

Akerna now offers a complete portfolio of mainstream tax and financials, with a solution for businesses of any size. In addition, we launched a new offering called Akerna Connect, an eCommerce platform enabling cannabis dispensaries to offer online ordering, loyalty programs, and text messaging, which has already garnered so much interest in its first month. These acquisitions and launches further our strategy of consolidating cannabis technology companies to create the most transparent and accountable consumer packaged goods supply chain while solidifying Akerna as the most

automated training and launching new offerings MJ Retail, MJ

comprehensive

Analytics, Akerna Connect, we developed innovative software

connected data, Akerna ensures complete transparency and

that supported our clients through much-needed transitions

safety of products to businesses, governments, and

amid the unprecedented year.

consumers.

Why is Akerna's unique approach crucial at this time?

What's next for Akerna?

Akerna offers the most comprehensive portfolio of cannabis

Akerna's vision for the next few years is to be the dominant

solutions including best-in-class tax, financial, compliance,

provider of software technology to the cannabis, hemp, and

consulting, training, data analytics, product development,

CBD industry, as well as serving additional verticals, like

and more. We have prioritized creating an ecosystem of

agricultural commodities, ultimately providing complete

products and integrations that will grow with cannabis

supply chain transparency and accountability for what is put

businesses, from the day they apply for a cannabis business

in and on consumers bodies.

technology

ecosystem.

Through

this

license, to when they open the door for their first customer, to becoming an MSO (multi-state operator), and, eventually,

For the cannabis industry, federal reform is more likely now

becoming a global brand. As our clients scale, they rely on our

than ever. Upon legalization, scaling to expand into new

different tools and integrations to propel that growth.

markets will be crucial for cannabis brands looking to compete nationally. To successfully scale a business, there is

In addition, we are proud to offer an open API, which allows

an increased reliance on supply chain software systems and

external technologies to integrate with ours easily. This

enterprise-class

means Akerna clients have the flexibility to choose

efficiencies and track seed-to-sale compliance. Akerna

customized integrations and partnerships that meet their

provides the most comprehensive portfolio of cannabis

specific business needs. Competing solutions in the market

software, complete with seed-to-sale, track and trace, and

do not allow for the level of customization that many

access to all of the mainstream tax and financial planning

cannabis operators desire. The services we provide our clients

systems.

accounting

to

improve

operational

are crucial to the cannabis industry. We are the technology backbone upon which the cannabis industry is built.

From an ecosystem standpoint, we recognized early on that even after federal legalization, compliance and regulation

Share with us some of the key recent developments at

requirements would still vary state by state and frequently

Akerna?

change, creating a complex regulatory system much like the

We closed the strategic acquisition of Viridian Sciences, a

tax code in the US today. By re-architecting our platform and

cannabis business management software built on SAP

abstracting the compliance layer, we've created a solution

Business One, and announced the acquisition of 365

that can rapidly integrate new compliance requirements

Cannabis, a cannabis software system built on Microsoft's

without re-writing code for each product offering, thereby

PAGE 056


enabling our clients and us to scale quickly as the industry

What are your keys to entrepreneurial success and

grows. Competing solutions in the market have not

leadership?

developed this capability, and we believe they will have

It's essential to have an entrepreneurial mindset, business

difficulty scaling to meet the challenge.

fundamentals and not be scared to fail. There are many ups and downs in any leadership role, and without those

What are the most important priorities the cannabis

characteristics, you will likely struggle. You need to anticipate

industry needs to address?

the future of every scenario, from the best to the worst cases.

The first and most important priority for the cannabis

It's also important to leverage your connections – networking

industry is criminal justice reform and ensuring social equity

is invaluable and crucial to success, especially for women. If

for those who have been affected by the war on drugs.

you don't have relationships, reach out and make them. You

Thousands of Americans are still serving jail sentences for

have to try.

nonviolent cannabis offenses, and millions have criminal records resulting from the War on Drugs. This creates

Akerna

fundamental injustices, especially for Black men and women,

Established in 2019, Akerna (Nasdaq: KERN) is the first

who are arrested and incarcerated at much higher rates than

cannabis software company to be listed on a major U.S.

Caucasians. As more markets legalize cannabis, it is critical to

exchange. Since that time, Akerna has continued to grow and

address these harms incurred by those who have served

evolve, focusing on key acquisitions of technology companies

criminal convictions and prison sentences due to nonviolent

specifically designed to support the cannabis industry.

marijuana offenses. Our work with the USCC is helping to

Through its growing family of brands, Akerna connects data

address these issues with politicians as they work on cannabis

points across the global cannabis supply chain to create one

policy.

of the world’s most transparent and accountable consumer packaged goods supply chains on a global scale. Akerna

After that, it’s all about catering to the cannabis consumers,

believes connected data and information will modernize and

who power our industry and are becoming increasingly more

propel the cannabis industry forward by increasing the power

conscious about what they put in and on their bodies.

of businesses, governments, patients, and consumers to

Consumers

make smart decisions.

deserve

complete

transparency

and

accountability along the supply chain from seed to sale to self, so they can be confident the cannabis products they are

Find out more: www.akerna.com

using are safe, regulated, and labeled correctly. Our technology does precisely that – ensures safety to consumers, patients, governments, and businesses. What excites you about your work in the industry? My favorite thing about working in cannabis is the reason I entered the market - the plant's proven health and wellness benefits. Although we are not directly talking to the patients who benefit from the medical benefits of the cannabis plant daily, we change their lives by ensuring safety throughout the supply chain, from seed to sale to self. Our technology empowers the cannabis industry to prove outcomes that positively change lives every day. In addition, I love working in an emerging market. How lucky are we to have this unique opportunity to forge a path in this new industry, making history for years to come?

PAGE 057


TOM KEISER CEO OF HOOTSUITE Tom joined Hootsuite as CEO in July, 2020 when founder Ryan Holmes moved into the role of Chairman of the Board. Tom has over 30 years experience as a global business and technology leader. With a proven track record of transforming companies, prioritizing to realize value and a passion for making things work better, Tom has a history of building teams and clearing a path for them to do great things. He excels at scaling a business through hyper growth, placing an equal focus on people and customer experience. Prior to joining Hootsuite, Tom spent four years at Zendesk as COO, where he helped build the company into the $9B+ publicly traded leader it is today. Before finding his sweet spot in SaaS, Tom held top roles in both operations and IT at major retail, finance and tech companies including The Gap Inc., L Brands, Ernst & Young, and Capgemini.

every day—or more than 16 new users every second. When you add it up, that’s more than 4.5 billion people worldwide who

Tom is a father, a husband, a traveler, an avid reader, a long

are now on social networks—and they are spending an average

serving board member of Big Brothers Big Sisters, a sports

of two hours and 24 minutes per day on their favourite

enthusiast, a fisherman and an art collector. He has a decent

platforms. Social media has entirely reshaped the way we live

jump shot.

and communicate in less than a decade. So today’s organizations face new challenges in meeting evolving

How is Hootsuite elevating the social media space?

consumer preferences on social media, such as keeping pace

Hootsuite pioneered the social media management space

with the rapid proliferation of social media platforms,

back in 2008 when businesses started to take notice of the

cohesively collaborating across departments on social media,

new communication channel that was social media, and

extracting insights from the wealth of social data, and

wanted to leverage its power. Since then we have continued

complying with increasingly stringent regulations surrounding

to innovate to help navigate our customers to where social is

data.

going and I believe that’s to social commerce and social customer care. According to eMarketer 44% of US social

Hootsuite has continuously innovated and evolved amid this

media users have made a purchase on a social platform in

global adoption of social media. Our platform has grown from

2021. Through our acquisition of Heyday.ai we have invested

a social marketing tool focused on publishing and

in social commerce to provide our customers with the tools

collaboration to a cloud-based, multi-tenant SaaS platform

they need to leverage the power of social as a commerce

leading the way in social marketing, social commerce and

vehicle.

social care.

Why are Hootsuite's innovations needed at this time?

Social is a public forum, a town square in many ways, where

As of 2021, 1.4 million new users are joining social networks

customers are connecting with brands to discover products,

PAGE 058


“The pandemic has brought to light how social media is intrinsically intertwined with how we live, work, operate, and shop. If brands and organizations want to remain relevant, they will need to digitize and meet their customers where they are - and that’s on social. I see social transcending the marketing department and becoming a key channel in other parts of the organization like sales and HR."

make purchases, and let’s face it—complain. It’s where they

- Tying engagement data to identity gives advanced brands

go to comment on the quality of a company’s customer

new momentum: With renewed momentum and executive

service, good or bad but more often the latter. As network

attention on social media’s ability to retain critical

platforms begin focusing more on personalized content, 1:1

connections with customers, now is the time to take steps—

messaging and care, customers’ habits, needs and demands

big or small—to bridge the gap between engagement and

will evolve.

customer identity. - Purpose: Bold brands start in the boardroom, not the front

Hootsuite has a unique perspective on social media

lines of social. Brands are now finding their purpose on social

marketing as a social management software rather than

and becoming more purpose driven as such. With that comes

social media platform. Our customers are leveraging many of

the importance of authenticity and inclusivity which has

the social media and messaging networks to connect with

become more relevant than ever before.

their customers at scale, in real-time. As a SaaS company providing social media marketing, commerce, and customer

How has the COVID-19 pandemic affected your industry?

care—we connect organizations, businesses, governments,

The pandemic has brought to light how social media is

and people alike with their audiences. Brands and

intrinsically intertwined with how we live, work, operate, and

organizations are recognizing social as the one channel where

shop. If brands and organizations want to remain relevant,

they can engage with their customer throughout the entire

they will need to digitize and meet their customers where they

customer journey—from awareness to care, and Hootsuite

are - and that’s on social. I see social transcending the

has the tools to help them do that.

marketing department and becoming a key channel in other parts of the organization like sales and HR. It’s also the one

What are some of the emerging trends you have

channel that can stretch across the entire customer journey.

identified? - ROI: Delivering short-term return on investment with

At Hootsuite, we’re seeing the need to connect the systems of

targeted performance marketing tactics while building

social engagement to systems of record in order to complete

innovative digital experiences that win long-term loyalty by

the end-to-end customer experience. At the beginning of the

bringing discovery, connection, and fun, back to the customer

year, we acquired Sparkcentral to expand our reach into

experience.

messaging apps and this summer, we acquired Heyday, a

- Silence is golden: Smart brands sit back and listen, then win

conversational AI company to support our 1:1 customer care

with creative, original ways of fitting into the social

through bots. As a company, we have also made many

conversation to break through the wall of indifference.

changes to the way that we approach the future of work. The

- Baby Boomers: By using smart segmentation and thoughtful

pandemic sparked the conversation around a distributed

representation, marketers who include baby boomers in their

workforce and the importance of mental health and our

digital strategies can leapfrog those still stuck in stereotypes.

people’s wellbeing. PAGE 059


I truly believe in the power of personalized experiences and frictionless customer experience as well as building trust and relevance with customers and turning conversations into ecommerce opportunities. New businesses will continue to push the envelope and traditional companies will follow to be where the disruptors are. Earlier this year, Hootsuite acquired Sparkcentral, a platform where businesses can interact with customers on messenger apps. Sparkcentral was able to bridge the gap and move public conversations to private conversations. We also acquired Heyday this year which has been the perfect addition into our customer care journey—seamlessly integrating chatbots and AI. Social media and social commerce give brands the opportunity to market things in a very bespoke way. The pandemic pushed the need for a social care capability that has a different feel to traditional customer support. And in my What drives your leadership style?

opinion, there’s no going back. Hootsuite had been primarily

I thrive on making things work better—improving speed,

a social marketing platform. But as pioneers in the space, we

removing clutter and the unnecessary, and focusing on a

know social, and we know where it’s going. It’s our job to

better outcome. I seek out the problems, roadblocks, and

navigate our customers there. And I believe that’s towards

poor performance so that I can work with my teams to come

social care and social commerce.

up with a solution—I find it motivating. Life is great when everything is going well, but it isn’t necessarily energizing.

What excites you about working in this field?

Crisis and problems focus my attention, and then really

I love putting together great leadership teams —bringing

solving the problem is incredibly satisfying.

together individual high performers and functional experts, and blending them into a high performing leadership team

What can we expect to see coming from Hootsuite?

laser focused on the same challenging objectives to drive

The ever changing climate of social media truly is an

growth.

enormous challenge. Hootsuite connects our customers with all these platforms that each have their own objectives, and

I’m motivated to help our customers grow their businesses.

are constantly rolling out new functionality and regulations.

We provide a solution that connects our customers with their

At Hootsuite, we are always innovating to meet the needs of

customers across very diverse social platforms and messaging

our customers today, but to also anticipate where it’s going.

platforms - creating new channels for our customers to

We see ourselves as a conduit for businesses and brands to

connect with their customers and to build deeper

navigate these social platforms effectively.

relationships across their marketing, sales, and customer service functions.

Social commerce and ecommerce have accelerated rapidly over the pandemic and will be an area we continue to focus

The dynamism of our space is exhilarating, it changes so fast,

on at Hootsuite. Companies are recognizing that their

so you have to build agility into your processes and

customers are on social media and seeing a dramatic shift in

technology to allow your teams to quickly adjust as

investment and maturity on how they market on social media

opportunities arise. And finally, the impact Millennials and

and conduct their social commerce.

Generation Z are having as consumers and driving where

PAGE 060


social is going makes our industry vibrant and intriguing. They

I also anticipate that social media will remain a channel to

turn to social media to discover brands, communicate with

engage, listen and sell. According to our Digital 2021 Report,

them, transact with them, and get timely support from them

users increasingly want brands to interact with them through

when they have concerns. According to Insider Intelligence,

social channels. Additionally, social also provides an

social commerce is already a multibillion dollar industry in

opportunity to listen to audiences and respond based on

the United States, having generated $27.0 billion in sales in

needs, as noted in Social Trends 2021.

2020. That figure is expected to more than double by 2023, when Insider Intelligence predicts social commerce spend will

What are your thoughts on diversity in your industry?

reach $56.2 billion. With my background in retail, I am so

The origins of tech were very much young, white male centric

intrigued by the impact social can have on that space.

—however we’ve (thankfully) seen an increased focus on diversity, equity and inclusion across our industry of late. But

We used to dream of a time when we could understand the

there’s still a lot of work to be done. Partnerships like the

needs of our customers before they even entered our physical

ones we’ve forged with organizations like BPTN (Black

or virtual store. We now have that with social. But that said, I

Professionals in Tech Network) and Pride at Work Canada

believe social as a commerce and care tool is still in its

provide education as well as connections. A commitment to

relative infancy. I’m excited to be part of it.

diversity needs to be woven into the culture of an organization, and considered across all aspects of the

What technologies are set to transform business in the

business.

coming years? I expect AI and AR in social media marketing will continue to

Hootsuite: The global leader in social media management: A

expand. According to this Forbes piece on the Seven digital

decade ago, social media was exploding. Businesses needed a

Marketing Trends for 2021, AR with respect to digital

smart and efficient way to manage all their social channels in

engagement is expected to rise. With Facebook owning

one place—so we built it. Fast forward to today, and

Oculus and dozens of augmented reality patents, it is only a

Hootsuite is used in almost every country and territory in the

matter of time before digital growth experts have to learn and

world—200 and counting. Our tools are used by leading

incorporate AR into digital engagement. This is still on the

universities to teach social media in their marketing classes.

periphery but now is the time to research, learn and consider

And more than 200,000 paying customers use our platform to

how AR could be used in current digital assets.

tell their stories, engage with their audiences, and build businesses with the ability it takes to run with our changing

Accessibility and inclusive design may seem like the domain

culture wherever it’s headed next. But today is just the

of UX designers and web developers, but social media

beginning. As the networks, technologies, and cultural shifts

marketers can practice it, too. Several social platforms have

of tomorrow continue to transform the way we live, work, and

made recent accessibility updates—automatic captioning is

connect, Hootsuite is here to help organizations prepare for

available on Facebook Live and Instagram IGTV. After the

the future and embrace the opportunity that social brings.

inaccessible introduction of voice Tweets, Twitter established two accessibility teams and plans to roll out automated

www.hootsuite.com

captions by early 2021. Alt-image description fields are now available across all three platforms, as well as LinkedIn. In terms of accessibility at Hootsuite, it is something that we consider with every social post —we're always making improvements so our tool is more accessible. One example is our inclusion of Alt-text—which is a meta description of an image that allows a screen reader to describe the image aloud to blind and visually impaired users—wherever possible.

“We used to dream of a time when we could understand the needs of our customers before they even entered our physical or virtual store. We now have that with social."

PAGE 061


WORLD BIZ AWARDS

GLOBAL TOP 100 INNOVATION CEOS

NEIL MCFARLANE - CEO, ADAMAS PHARMA

Neil McFarlane joined Adamas as Chief Executive Officer and

leading

biopharmaceutical

companies,

including

UCB,

member of the Board of Directors in September 2019. He

Genzyme, and Sangstat Medical Corporation. Neil served as an

brings over two decades of global biopharmaceutical and life

officer and enlisted soldier in the United States Army Reserves.

sciences experience delivering value to patients suffering

He holds a B.S. and M.S. in Nursing from the University of

from serious illnesses. Neil has delivered growth in both

Florida.

specialty and orphan products in the United States, Europe, Asia, and Latin America.

How is Adamas elevating the pharmaceutical industry? At Adamas, we are driven by a deep sense of purpose – to make

He most recently served as Chief Operating Officer of

everyday life significantly better for people affected by

Retrophin, Inc. with principal responsibility for global

neurological

commercial operations, corporate development, patient

Neurological disorders are an area of high unmet patient need,

services, and program and alliance management. Previously

and developing new therapies to address these diseases

he held executive and general management positions at

continues to be a challenging area for our industry.

PAGE 062

disorders

such

as

Parkinson’s

disease.


The Adamas team is dedicated to innovating and developing therapeutics that can really make a meaningful difference in daily lives of people who live with the challenges of neurological disorders. Why is the Adamas approach crucial at this time? Adamas has developed GOCOVRI, the first and only medication approved to treat both OFF (stiffness, rigidity, and tremors occurring between medication doses) or dyskinesia (sudden uncontrolled movements) motor complications in Parkinson’s disease. GOCOVRI changes a treatment paradigm

"At Adamas, we are driven by a deep sense of purpose – to make everyday life significantly better for people affected by neurological disorders such as Parkinson’s disease. Neurological disorders are an area of high unmet patient need, and developing new therapies to address these diseases continues to be a challenging area for our industry."

that has traditionally treated either OFF or dyskinesia through adjustments in medications which leaves patients having to make a trade-off between one state or another. These motor complications can be very distressing and isolating for people with Parkinson’s disease and the reduction in their GOOD ON

What drives you as an innovative leader and entrepreneur?

time can significantly affect their relationships and daily lives.

First and foremost, what drives me is dedication to our

The special release formulation of GOCOVRI enables it to be

mission and the talented team we have built to execute on it. I

taken once daily at bedtime, which then provides an initial lag

took a non-traditional approach to becoming a public

and a slow rise in concentration during the night, resulting in

biopharmaceutical company CEO, spending the early part of

a high concentration of the medication from the morning and

my career in the Army and in nursing, which has afforded me a

throughout the waking day when patients need it most to

slightly different perspective and the experience of being part

control episodes of life-disrupting OFF and dyskinesia.

of some incredibly effective teams. I have learned the value of a high functioning collaborative team that is passionate about

What are some of the trends you are seeing in your field?

the mission but agile enough to flex when plans change.

We believe the future of medicine depends on our close

Today at Adamas, my journey continues with a team of people

collaboration with the patients we serve, so we can continue

who are incredibly passionate about working together to

to make better therapies that make a significant difference in

improve the lives of patients.

patients’ everyday lives. At Adamas, our work extends beyond our portfolio and pipeline; we are committed to serving

What's next for Adamas?

patients and care partners in a meaningful way. We have

With the recent announcement of the agreement for Supernus

listened and learned from patients and we partner with

to acquire Adamas we may be moving into a new phase for the

advocacy organizations to jointly develop programs and

company; however, we will continue to focus on the

resources that make a difference to peoples’ lives – for the

commercialization of GOCOVRI and our mission to make

person living with the disease, their care partner, family, and

everyday life significantly better for people affected by

the broader neurology community.

neurological disorders.

Many of our patient advocacy partners have been working

Adamas Pharmaceuticals

with us long-term, and we have established a foundation of

Adamas is a fully integrated pharmaceutical company

trust, respect, and authenticity that reflects our company

experienced in drug discovery, development, and delivery of

culture. This approach helps bring the voice of the person

treatments for neurological diseases. We are driven by a deep

living with Parkinson’s and their perspective directly into our

sense of purpose – to make everyday life significantly better

company, culture, and our people. Putting the patient first

for people affected by neurological disorders.

shapes our strategic focus and the execution of our priorities and key programs.

www.adamaspharma.com

PAGE 063


A PARTNERSHIP TO ESTABLISH SWEDEN'S BATTERY LEADERSHIP

NORTHVOLT AND VOLVO GROUP

Volvo Car Group intends to establish a

The center is intended to build on the

As part of the plans, Volvo Car

joint venture with leading Swedish

battery

battery company Northvolt to develop

companies

and

and

generation,

state-of-the-art

produce

more

sustainable

expertise

and

within

both

Group also looks to source 15 GWh

develop

next-

of battery cells per year from the

battery

existing Northvolt Ett battery plant

integration

in Skellefteå, Sweden starting in

batteries, tailored to power the next

cells

vehicle

generation of pure electric Volvo and

technologies, specifically developed for

Polestar cars.

use in Volvo and Polestar cars.

2024. Alongside previously announced

As a first step for the 50/50 joint

The planned joint venture will also

battery

venture, Volvo Car Group and Northvolt

establish a new gigafactory in Europe

partnership with Northvolt will

aim

with a potential capacity of up to 50

secure the European battery cell

development center in Sweden that will

gigawatt

needs that will drive Volvo Cars’

begin operations in 2022.

Production is scheduled to start in 2026.

PAGE 064

to

set

up

a

research

and

hours

(GWh)

per

year.

supply

agreements,

ambitious electrification plans.

a


Volvo Cars aims to sell 50 percent pure electric cars by the middle of this decade, and by 2030 it aims to sell only fully

electric

cars.

Today,

the

production of batteries for Volvo Car Group’s fully electric cars represents a large part of the car’s total lifecycle carbon emissions. By working with Northvolt, a leader in sustainable battery production, and producing batteries

near

its

manufacturing

facilities in Europe, Volvo Car Group can reduce the environmental footprint attributable to battery sourcing and production for its future cars. “By working with Northvolt we will

The partnership with Northvolt is key to

Volvo Cars was founded in 1927.

secure a supply of high-quality, more

Volvo Cars’ ambition to become a

Today, it is one of the most well-

sustainable battery cells for our pure

leader in the premium electric car

known and respected car brands in

electric cars,” said Håkan Samuelsson,

segment and sell only pure electric

the world with sales of 661,713 cars

chief executive at Volvo Car Group.

vehicles by 2030. It also represents an

in 2020 in about 100 countries.

“Working closely with Northvolt will

important step in the expansion of

Volvo Cars has been under the

also allow us to strengthen our in-house

Volvo

development capabilities.”

development

Car

Group’s

in-house

ownership of the Zhejiang Geely

competence,

coupled

Holding since 2010.

with partnerships with true technology The new gigafactory, planned to be

leaders.

As of December 2020, Volvo Cars

powered by 100 percent clean energy, is

employed

approximately

40,000

expected to employ around 3,000

For Polestar, it gives a further boost to

(41,500) full-time employees. Volvo

people. The location of the new plant is

its European growth ambitions and

Cars

yet to be decided. The first car to

underlines its commitment to the

development,

feature battery cells developed through

Polestar 0 project which aims to create

administration functions are mainly

the joint venture will be the electric

a truly climate neutral vehicle by 2030.

located in Gothenburg, Sweden.

successor to the best-selling XC60.

head

office,

product

marketing

and

Volvo Cars head office for APAC is “Developing the next generation of

located in Shanghai. The company’s

“Volvo Cars and Polestar are industry

battery

in-house,

main car production plants are

leaders

to

together with Northvolt, will allow us to

located in Gothenburg (Sweden),

electrification and perfect partners on

design batteries specifically for Volvo

Ghent (Belgium), South Carolina

the journey ahead as we aim to develop

and Polestar drivers,” added Henrik

(US), Chengdu and Daqing (China),

and

most

Green, chief technology officer at Volvo

while engines are manufactured in

sustainable battery cells,” said Peter

Cars. “With cells developed in-house for

Skövde (Sweden) and Zhangjiakou

Carlsson, Co-Founder and CEO of

our electric cars we can focus on giving

(China) and body components in

Northvolt. “We are proud to become

Volvo and Polestar customers what they

Olofström (Sweden). Under its new

their exclusive battery cell production

want, such as range and short charging

company purpose, Volvo Cars aims

partner in Europe.”

times.”

to provide customers with the full

in

produce

the

the

transition

world’s

cell

technology

PAGE 065


Freedom to Move in a personal,

Polestar is the independent Swedish

North America, and in China. In

sustainable and safe way. This purpose

premium

car

2021, Polestar is expanding into

is reflected into a number of business

brand founded by Volvo Cars and Geely

eight new markets across Europe

ambitions: for example, by the middle

Holding. Established in 2017, Polestar

and Asia Pacific.

of this decade it aims for half of its

enjoys

global sales to be fully electric cars and

engineering synergies with Volvo Cars

Polestar

to establish five million direct consumer

and benefits from significant economies

performance cars. The Polestar 1 is

relationships.

of scale as a result.

a low-volume electric performance

electric

specific

performance

technological

and produces

two

electric

hybrid GT with a carbon fibre body, Volvo Cars is also committed to an

The company is headquartered in

609 hp, 1,000 Nm and an electric-

ongoing

carbon

Gothenburg, Sweden, and its vehicles

only range of 124 km (WLTP) – the

footprint, with the ambition to be a

are available and on the road in ten

longest of any hybrid car in the

climate-neutral company by 2040.

global markets across Europe, and in

world.

PAGE 066

reduction

of

its


The Polestar 2 electric performance

beyond 150 GWh of deployed annual

In order to meet its 2030 capacity

fastback is the company’s first fully

production capacity in Europe by 2030.

target,

electric, high volume car. The Polestar

In addition, Northvolt has to date

anticipates building at least two

2model range includes three variants

secured in excess of $27 billion worth of

more gigafactories in Europe over

with a combination of long- and

contracts

the coming decade, and is actively

standard range batteries as large as 78

including BMW, Fluence, Scania and

exploring

kWh, and dual- and single motor

Volkswagen, to support its plan, which

building the next of these in

powertrains with as much as 300 kW /

also includes establishing recycling

Germany.

408 hp and 660 Nm.

capabilities to enable 50 percent of all

timeframe,

its raw material requirements to be

tremendous growth in other parts

In the future, the Polestar 3 electric

sourced from recycled batteries by

of the European value chain for

performance SUV will join the portfolio,

2030.

battery

from

key

customers,

as well as the Precept – a design study

Northvolt

the

currently

opportunity

During

the

Northvolt

of

same foresees

manufacturing;

from

processing of raw materials to

vehicle released in 2020 that is slated

Peter Carlsson, Co-Founder and CEO of

component

for

Precept

Northvolt, commented on the latest

manufacturing, to production of

showcases the brand’s future vision in

investment: “We have a solid base of

battery cells and systems and the

of sustainability, digital technology and

world-class investors and customers

build-up of recycling infrastructure.

design

on-board who share Northvolt’s mission

future

production.

and

equipment

of building the world’s greenest battery

“This is a new European industry in

Northvolt is a European supplier of

to enable the European transition to

the making and it will require

sustainable, high-quality battery cells

renewable energy.”

significant investments over the

and systems. Founded to enable the

coming decade. It is encouraging to

European transition to a decarbonized

Northvolt’s first gigafactory, Northvolt

see that the investor community

future, the company has made swift

Ett, in Skellefteå, Sweden, will be

has identified the opportunity early,

progress on its mission to deliver the

expanded from the earlier plan of 40

and

world’s greenest lithium-ion battery

GWh to 60 GWh of annual production

investments throughout the value

with a minimal CO2 footprint. Among

capacity in order to meet the increased

chain over the coming years,” said

Northvolt 's industrial partners and

demand from key customers, including

Alexander

customers are ABB, BMW Group, Scania,

a $14 billion order from Volkswagen

Northvolt.

Siemens, Vattenfall, Vestas, Volkswagen

announced earlier this year. The factory

Group and Volvo Cars.

will commence production this year.

Northvolt

recently

announced

we

hope

to

Hartman,

see

CFO

more

of

www.northvolt.com

the

signing of a $2.75 billion private placement to finance further battery cell production capacity and R&D efforts in order to meet the demand of customers engaged in the transition to decarbonized, electric solutions. Including

the

private

placement,

Northvolt has now raised more than

“We have a solid base of world-class investors and customers on-board who share Northvolt’s mission of building the world’s greenest battery to enable the European transition to renewable energy.” - Peter Carlsson, CEO of Northvolt.

$6.5 billion in equity and debt to enable an expansion plan leading up to and PAGE 067


CEO OF HUBLOT

RICARDO GUADALUPE

VISIONARY DISRUPTOR OF THE WATCH INDUSTRY - A PROFILE Ricardo Guadalupe, was appointed as

collaboration with Jean-Claude Biver,

CEO of Hublot in 2012. He succeeded

with exceptional results attributable to

Jean-Claude Biver, who took up the

this duo, such as the renaissance of

role of Chairman of the Board of

Blancpain

Hublot. That transition in leadership

development of Hublot, two brands

marked an entire career in the Swiss

which rival the greatest names in

watch industry, and 20 years of loyal

watchmaking.

PAGE 068

and

the

burgeoning

"We are not breaking with the past, on the contrary we are paying homage to it by connecting it to the future."


Of Spanish descent, Ricardo Guadalupe

In 1994, following a meeting with Jean-

was born in Neuchâtel, Switzerland on

Claude Biver, which would be decisive

5th March 1965, where he grew up and

for his future, the latter encouraged him

spent his entire school career in this

to join Blancpain. The brand had been

region known as the cradle of Swiss

bought out two years earlier by the

luxury watchmaking. After obtaining his

Swatch Group. Everything need to be

school leaver's certificate, and already

rebuilt, to be returned to working order.

driven by an entrepreneurial spirit, he

The adventure promised to be an

enrolled in a Swiss Business School

exciting one, and offered Ricardo

before leaving for California in the

Guadalupe a new opportunity to

United States to take a course at the

stimulate his entrepreneurial flair.

University of Los Angeles (UCLA). In 1988, he was 22 years of age.

The

experience

proved terms

of

rewarding,

particularly

in

technical

With a degree and successful time spent

knowledge

of

in America behind him, he decided to

creation, development and production.

return to Switzerland to start his

This is a key aspect of the profession. It

professional career. Watchmaking was

also marked the beginning of 20 years

his profession of choice, a passion

of collaboration and loyal friendship

which had grown year on year since his

with Jean-Claude Biver. Appointed

earliest days in Neuchâtel.

International

Movements,

Sales

and

their

Marketing

Director of Blancpain in 1997, he left the He started as Product Manager at

company in 2001 after 8 years, with over

Bulgari. The company was already a

a 100 million in turnover to his credit.

major name, but in terms of its watchmaking activities, it was still a

In 2001, boasting a range of different yet

small organisation in Geneva. It was a

complementary experiences, and now

dream opportunity to learn, to tackle

able to implement high performance

every aspect of the business: creation,

operating

working

exciting challenge. The task set was

design,

systems, he became an independent

ambitious: in short, to revitalise this

watchmaking

brand and redevelop it to switch

production,

development

of

procurement,

the

distribution

principles

and

consultant

and

was

offered the chance to develop Léonard

from

watches. He faced a new challenge: the

watches

Taken together, these seven years gave

production and positioning of franchise

mechanical watches. He did not

him an understanding of the product,

watches. In a new world: fashion. He

hesitate for a second. At the time,

the traditional aspect of the profession,

successfully

and

the brand created in 1980 only had

whilst

marketing of the various models in a

a turnover of 25 million Swiss francs

highly competitive sector.

and a small workforce of around

network, and marketing.

developing

an

aesthetic

sensibility for design and creation,

led

the

launch

producing to

90%

producing

quartz 90%

thirty people. What happened next

essential for the "Italian touch". This allowed Ricardo Guadalupe to play a

Three years later, in 2004, Jean-Claude

is rather better known: Jean-Claude

role in the development of the group's

Biver decided to take over the running

Biver

future

of Hublot. He called Ricardo Guadalupe

expertise and their talent to make a

to come and join him in this new and

success of Hublot.

activities

and

its

strategic

transfer from Geneva to Neuchâtel.

and

he

combined

their

PAGE 069


"HUBLOT HAS BEEN FORTUNATE AND HAS A DUTY TO SHARE SOME OF ITS SUCCESS." PAGE 070


In the space of just one year, in April 2005 in fact, they pulled off the incredible

feat

of

launching

a

revolutionary chronograph: the Big Bang, perfectly in line with the brand's “art of fusion” concept. Unveiled at BaselWorld 2005 and awarded the “Best Design of the Year” at the Grand Prix d’Horlogerie event in Geneva that same year, the watch was an immediate success. The awards came thick and fast. Hublot was injected with an extraordinary dynamism, guaranteeing exceptional growth. Jean-Claude Biver and Ricardo Guadalupe were truly the forces behind the rebirth of this brand. In

fact,

one

might

say

"birth"

considering their achievements: firstly, the company's economic growth, with turnover increasing in four years from 25 million to more than 200 million

scratch-resistant 18-carat gold piece

In 2016, Hublot celebrated the UEFA

Swiss francs in 2008, when the brand

launched at the end of 2011. That same

EURO 2016TM with football legends

was sold to LVMH.

year, Hublot bought the Swiss company

such as Pelé, Maradona to name

Profusion, which specialises in the

only two of them, in France during

There has been physical growth too,

manufacture

fibre

one month of competition. 2016

with the inauguration in November

components.

In 2013, Hublot also

was also the 10th anniversary of the

2009, attended by Bernard Arnault, of a

presented the World Premiere of a

All Black concept invented by

new high-tech manufacture on the

watch made with bright red ceramic.

Hublot in 2006, celebrated first in

of

carbon

banks of Lake Geneva in Nyon. 6000 m2

New York in the occasion of the

dedicated to the watchmaker's art, to

In

its

flagship opening situated on the

the

and

manufacture to 14,000m² with the

iconic 5th Avenue, in the presence

production of movements such as the

inauguration of a second building, near

of Usain Bolt and Pelé.

UNICO, a column-wheel chronograph,

the first one. This extension is highly

and major watch complications such as

symbolic for the brand—it bears witness

In terms of marketing, Jean Claude

tourbillons,

the

to its expansion and its success. The

Biver and Ricardo Guadalupe's

Antikythera movement, the Key of Time

Nyon architectural firm Coreta has

constancy and consistency are just

movement, the LaFerrari (world record

added 8,000 m² of surface where Hublot

as remarkable as his need to keep

with 50 days of power reserve) etc. Keen

installed 100 workstations over the next

turning received ideas on their

to keep Hublot at the forefront of

3 years. This will give the company a

head, as illustrated by his strategy:

research into the latest high-tech

workforce of over 400 people in

"Go where potential customers can

materials and to preserve its cutting-

Switzerland. The project represents an

be found". This approach made him

edge expertise, the company installed a

investment of 20 million Swiss francs

the first to integrate a luxury brand

foundry to produce Magic Gold, a fully

for the company.

into the world of football.

development,

minute

creation

repeaters,

2015,

Hublot

extended

PAGE 071


In 2008, Hublot became the "Official

Angeles Lakers from the NBA, Maria

Beijing, Hong Kong, Dubai, Abu

Timekeeper" of the EURO football

Riesch and Dario Cologna in skiing,

Dhabi, Kuala Lumpur, and others).

championship.

Depeche Mode and Jay-Z in the music field. The brand also supports polo and

Anchored in the present and always

In 2010, the brand became the historic

golf through competitions "Because the

evolving, at the forefront of new

first "Official Watch" and "Official

connection is all about sharing. If you

advances

Timekeeper" for FIFA and the World

don't share, you miss out. Hublot has

fundamental research into new

Cup™, just after having been chosen as

been fortunate and has a duty to share

materials,

the “"Official Watch" and "Official

some of its success".

committed to traditional expertise,

Timekeeper" of Ferrari. These two

in

technology Hublot

and

remains

creating timepieces which bear the

masterstrokes gave Hublot exceptional

With Jean-Claude Biver and Ricardo

mark of the most talented master

visibility on a global scale.

Guadalupe still at the helm, Hublot is

watchmakers.

also the first luxury brand to have Hublot has also created an exclusive

launched an online television service

In this way, the brand represents

club of friends and ambassadors who

(Hublot TV) and to continually explore

the

go beyond sport, all real living legends

new interactive showcases.

watchmaking culture and cutting-

in their field, with whom the brand

Art

edge

of

Fusion

technical

between

developments,

works hand in hand on several charity

Commercially, the network of exclusive

between the past and the future…

projects: The fastest man on the planet

boutiques and approved retailers has

as, in the words of Hublot's

Usain Bolt, Bayern of Munich, Juventus

rocketed since 2007-2008 and now

Chairman Jean-Claude Biver and

of Turin and Chelsea FC to name just a

boasts 750 points of sale and more than

Hublot’s CEO Ricardo Guadalupe,

few in the field of football, Ayrton

80 exclusive boutiques at some of the

"we are not breaking with the past,

Senna’s family with Instituto Ayrton

world's most prestigious addresses

on the contrary we are paying

Senna, the prestigious Oceanographic

(Geneva, Place Vendôme in Paris, New

homage to it by connecting it to the

Museum of Monaco presided over by

York's 5th Avenue, Miami, Beverly Hills,

future".

HSH Prince Albert II of Monaco, Dwyane

Las Vegas, Cannes, Saint Tropez,

Wade and former NBA Champions

London,

Miami Heat, Kobe Bryant with the Los

Warsaw, Prague, Singapore, Shanghai,

PAGE 072

Berlin,

Munich,

Moscow,

Discover the Hublot collections: www.hublot.com


A NEW APPROACH TO VENTURE CAPITAL INVESTMENTS IS ACCELERATING CLEANTECH INNOVATION IN NATURAL GAS

A DIVISION OF NGIF CAPITAL CORPORATION www.ngif.ca


WORLD BIZ AWARDS

GLOBAL TOP 100 INNOVATION CEOS

PAGE 074


BRANDON NEWMAN CEO OF XEVANT Brandon Newman has a dynamic, 30-year leadership career spearheading several health technology businesses with an emphasis on growth, revenue, and operational excellence. He has run many high-growth environments, including startups, turnarounds, and $1B+ dollar businesses. As a serial entrepreneur, he has a proven record of founding new businesses and advancing them through growth and acquisition, merger, or roll-up including ScripPoint, Veridian, and AviaraMD. Since co-founding Xevant in 2017, an innovative business intelligence company delivering client optimization solutions that create value for its customers in the payer, consulting and PBM markets, Brandon has led a diverse team of employees spanning 3 continents comprising data

and

software,

sales

and

marketing,

account

management, and operations. He has proven to be a driving

years after wasteful costs have already incurred. Our

force for vision, new market strategy, revenue growth,

motivation isn’t necessarily ground-breaking but simply

technology development, and partner alliances.

utilizes new technology and processes to achieve greater results with fewer resources and in less time. To that end,

How is Xevant improving the healthcare industry?

we’ve built a revolutionary analytics platform that infuses

As we eliminate the extensive time and resources required to

automation and alerting throughout the data analysis process

manage healthcare costs, we will begin to whittle away at the

and then reviews and analyzes billions of healthcare events

$1 trillion in current wasteful spending. We will begin to see a

and transactions to instantly identify top concern areas and

largely broken US healthcare system start to see signs of

wasteful spending in real-time. The result is faster, more

improvement. Reduction in cost yields greater healthcare

accurate data and a greater reduction of healthcare waste

affordability, accessibility, and availability. This self-

creating affordability, accessibility, and availability of

perpetuating cycle of improving cost and quality can drive up

healthcare to all US citizens. It’s a goal we can all align with.

overall individual health, which in-turn helps further improve the healthcare system. The only way to truly save our

Share with us some of the specific approaches Xevant is

healthcare system is to make it more affordable, accessible,

leading the industry with?

and available. Xevant and our team of passionate industry

Pharmacy benefits is a complex environment, using the

leaders make that our daily commitment.

traditional, decades-old playbook to manage pharmacy benefits performance. Today, there are 100,000+ drugs and

Why is Xevant's unique approach crucial at this time?

drug formulations, 70,000+ pharmacies, 1M+ providers, and

Healthcare is a $4 trillion business with 25% considered

100M+ patients all with perceived competing priorities. With all

wasteful. Historic approaches to eliminate waste within

of the latest technological advances, it is time to toss the old

healthcare has required a massive amount of time and

playbook for boosting pharmacy benefits optimization by

resources to run and analyze reporting by the end-customer

leveraging these three things: big data, analytics automation,

to hopefully reduce wasteful spending by 1%-3%, months to

and alert-based action.

PAGE 075


and

"Making a decision that helps me and my goals but does it at the expense of the goals of others is myopic and inward, but when we act in the best interest of the collective team I often see “the magic” happen."

error

configuration,

and

consulting

every

“real

programmer” I knew, an automated “software” tool was born that improved our team’s efficiency and was used by the company for many years. I stumbled into the realization that solving problems through data, software, and automation would serve my career well. Nearly 25 years and a number of start-ups later, I’m still at it, attempting to solve some of the largest healthcare problems of our day. What drives you as an innovative leader and entrepreneur? As with many people who transition past the early years of their career, the guiding principles driving my interests,

1. We have mountains of healthcare and pharmacy data at our

ambitions, and actions have become much simpler while

fingertips that continue to accumulate at an accelerating

becoming more core to who I am. Over time I have become

pace.

much more aware of the “us and we” instead of the “me and

2. We have access to comprehensive analytic automation

my”, and this is the basis for my primary principles.

tools that will enable a careful analysis of the vast sea of data on a daily basis to immediately identify trends and patterns in

It’s my belief that we have the power to achieve exponentially

cost and utilization.

more as we lift our heads to look around us and seek the

3. We have near real-time alerts enabling pharmacy experts to

collective needs of a team. Making a decision that helps me

make incredibly informed decisions to boost pharmacy

and my goals but does it at the expense of the goals of others

benefits optimization on a daily basis to improve

is myopic and inward, but when we act in the best interest of

performance.

the collective team I often see “the magic” happen. It seems that each of my lifelong guiding principles like kindness,

Despite the relatively complicated nature of big data, the

integrity, service, balance, and healthcare access and

ability to leverage it within health benefits and achieve

affordability, are each captured by maintaining an outward

desired results is finally within our grasp. This big opportunity

mindset that focuses on the success of the whole (team,

is designed for employers, brokers, consultants, health plans,

industry, community, etc.) to maximize the success of the

administrators, and PBMs to ultimately begin working

individual.

together and expand our collective ability. By doing this and fully embracing big data, analytics automation, and alerts, we

Can you give us more insights into your offering?

will be able to deliver optimized pharmacy benefits

Most organizations that manage pharmacy benefits are

performance.

heavily dependent upon lengthy and labor-intensive data aggregation, report processing and analysis hoping to

What brought you to this specific career path?

uncover significant client and patient insights.

As far back as I can remember, I’ve been a problem solver. Deep down I knew that with enough work, time, and

Xevant's revolutionary pharmacy benefits platform infuses

ingenuity, solutions would be found to any challenge. Fast

real-time automation throughout the data analysis process

forward to my first “real job” as an account manager in my

accelerating and simplifying the painstaking task of report

early 20s, the job forced me to search through countless files

building for PBMs, TPAs, Health Plans, and Brokers.

to verify system results, making it painstakingly difficult to

Automated alerts monitor plan performance and notify users

manage dozens of clients. Although I had no business building

of where to take action. Critical pharmacy analysis that took

software, I knew this was just a problem that “work, time, and

weeks, months or more can now be done instantly. The

ingenuity” would solve and I set off to create software to

results are optimized business processes, reduced operating

automate the process. After a few weeks of late nights, trial

costs, and improved patient outcomes.

PAGE 076


What is the best thing about your company that people

Xevant

might not know about?

Enterprise software is not just about displaying, using, and

Our mantra is “People before Profits”. We have heavily

storing large amounts of data. And it's not as simple as

invested our time, money, resources, and heart into every

establishing automatic business processes, or making sure

talented and diverse employee that comes to Xevant each day

claims data and client reporting can peacefully co-exist. It's

ready to contribute their talent, expertise, and commitment

really about the vast experience and “real-world” application

towards reducing the cost of healthcare and improving

behind all the reports, alerts, and insights supporting the

patient outcomes. Although Xevant has created an incredibly

software. Since the late 1980’s, the creators of the Xevant

robust automated platform that helps our clients to reduce

solution were busy building and managing managed care

cost by 15%, tomorrow they will need something more. It’s

companies while providing insights to clients of all sizes and

only through our People that we can deliver that future need

types.

that has an exponential value attached. That’s truly the real product we provide, and I couldn’t be prouder to pitch that

The methodologies painstakingly developed over 25 years

value to whomever is interested.

have been carefully enriched and embedded within the Xevant platform in order to provide our customers with a

What makes a good leader?

perfect blend of proven "Logic” coupled with innovative

Through my life experiences, I have gained knowledge and

features and functionalities. The end result is an enterprise

wisdom that has shaped my personal philosophy on good

"business and client optimization" platform for your

leadership. I tell my team and prospective employees often

organization that is more than just the sum of its parts; it's an

that what we learned early in life during grade school needs

entirely new way of managing an enterprise and its clients

to be the foundation for our approach to business. Most of us

that delivers immediate and long-lasting results.

leave grade school with an understanding that the more we help others succeed, the greater our own successes will be.

www.xevant.com

Unfortunately, we enter the business world and the first thing we are told is: “These are YOUR goals, YOUR objectives, and YOUR responsibilities.” I’ve learned, however, that the best all-around leaders go back to the fundamentals of human development and focus on “OUR goals…” The Outward Mindset (Arbinger Institute) is an approach that our entire company has embraced, and it truly has transformed how we work towards our collective vision. When you realize there are dozens of people contributing towards your objectives, miracles unfold everyday that when combined together, have the power to achieve greater success than doing it the “corporate way.” Culture really does matter and it starts at the top. If done correctly, there is a trickle-down effect and your team will become the culture evangelists in order to prevent anything disrupting the results achieved with an outward mindset.

"I tell my team and prospective employees that what we learned early in life during grade school needs to be the foundation for our approach to business."

PAGE 077


WORLD BIZ AWARDS

GLOBAL TOP 100 INNOVATION CEOS

SANJAY BRAHMAWAR - CEO OF SOFTWARE AG

Sanjay Brahmawar is the Chief Executive Officer and

know-how blended with an entrepreneurial vision to

Chairman of the Software AG Management Board.

Software AG. Prior to IBM, he served at PwC, Fedex, DSM and Honda. He is a frequent guest speaker at industry events and

He became Software AG's Chief Executive Officer in August

conferences where he demonstrates the value of the

2018. He leads Software AG in a new era of digitalization, a

connected IoT ecosystem and his obsession for customer-

time when digital connections via integration, APIs, the

centric

Internet of Things and analytics are increasingly important to

organizational performance.

innovations

that

can

deliver

unprecedented

ensure business continuity. Brahmawar earned his bachelor’s degree in civil engineering Before joining Software AG, Brahmawar served as general

from Delhi College of Engineering and M.B.A. in Finance and

manager for global revenue at IBM’s Watson IoT and

Marketing from University of Leeds.

managed the global business of data analytics and artificial intelligence software products in that capacity. He previously

He is a citizen of the world, born in India, and having worked

held GM, Vice President and Executive Partner roles within

and lived in England, Finland, Belgium, Holland and

various IBM businesses. Brahmawar brings hands-on IoT

Germany. An avid cyclist and runner, Brahmawar resides in

expertise, a wealth of international experience and technical

Darmstadt, Germany.

PAGE 078


“Software AG is elevating the software industry by showing businesses that they can design and execute a digital transformation strategy around open standards and agnostic platforms. This is crucial to set industries and organizations up for future success because we don’t know where the next big innovation will come from."

How is Software AG driving innovation forward in the

data that needs to be established in order to allow companies

software industry?

harness the power of data and become ‘truly connected

Software AG is elevating the software industry by showing

enterprises’ is coming into clearer focus now. This is brought

businesses that they can design and execute a digital

about by a number of different factors, from hybrid working to

transformation strategy around open standards and agnostic

supply chain operations, and affects everyone within a

platforms. This is crucial to set industries and organizations

company’s ecosystem: customers, partners and employees.

up for future success because we don’t know where the next big innovation will come from. What we do know is that

How are you seeing companies dealing with the impact of

companies that are locked into specific [closed] standards or

the pandemic?

platforms won’t be in a good position to capitalize.

We are seeing a difference between those who were digitally mature before the pandemic and those that weren’t. Those

How

are

companies

doing

with

their

digital

who weren’t are playing catch up now. They have to go

transformation and why is Software AG their best partner?

through the same growth cycles that every other organization

Digital transformation is an on-going mission and has picked

that has undertaken transformation has to go through, but

up pace in the last two years. The social and economic

they are set up for success now. Expect these companies to

changes we’ve experienced as a result of the pandemic have

have a sudden new wave of capability to implement new

showed organizations how important it is to be digital. The

products or services in order to move their business forward.

resilience of being digital has been a differentiator and to that end more companies are committing themselves to

For those that are at a mature stage of their transformation

transformation. The renewed rush to change has to be

will be more focused on how they can find new opportunities

balanced with responsible technology decisions and this is

for the business and for their employees. The fact that have

where open standards are crucial. Businesses can’t afford to

already found a number of efficiencies means that they have

rush into locked-in solutions that solve a problem now,

the financial capability to make new investments or

because they could have a whole new set of challenges in the

commitments. So now that the world is starting to return to a

coming years.

form of normal, expect new, innovative and diversified offerings to emerge.

How are companies adapting to the importance of being connected?

What is your view on good leadership?

One of the most significant trends at the moment is one that

What drives me most is actually our people. I witness the

isn’t new, but definitely has renewed importance: to be

amazing talent, ingenuity and commitment of the people in

connected. We’re seeing organizations that realize the idea of

our organization on a daily basis and it’s an inspiration.

‘connection’ runs much deeper than perhaps a video call or

Leadership has to be about harnessing and empowering that

instant messenger. The level of integration for a fluid flow of

talent, not about having the last word or trying to tightly

PAGE 079


control it. My view on leadership is the same thing that drives me: the success of an organization is reliant on every person within feeling like they have the opportunity to make a positive impact. What technologies do companies need to factor into their thinking for the future? The technologies that have the most transformative effects will be those that solve everyday problems and make enterprises more connected. That could be through creating more connected customer experiences, or it could be connecting formerly disparate parts of an organization to find new, more efficient ways of working. Some of the technologies involved in this will include task/process mining and robotic process automation (RPA), which have the ability to implement smart, standardized automation within an organization. Doing this not only brings the obvious and immediate efficiency and cost benefits, it also allows companies to differentiate their services. Focusing the skills of people in the business on areas that elevate customer services or product development above the competition is truly transformative. Another key technology is IoT. We have seen connected devices in the home for several years now, but smart devices in B2B environments have the ability to bring more efficiency and operational excellence benefits to companies. This is because they bring more data and insight to the table when it comes to anything from manufacturing processes to public transportation to stadium/event management.

"My view on leadership is the same thing that drives me: the success of an organization is reliant on every person within feeling like they have the opportunity to make a positive impact."

All of this has to be supported by a platform that connects everything together. The crucial thing is that no technology in isolation is going to be transformative. The real change is made when companies can harness multiple initiatives in a

enterprise. Using our industry-leading suite of products across

truly connected way.

integration & API management, IoT & analytics and business transformation, we create a fluid flow of data between people, departments, systems, and devices.

Software AG We give businesses the power to instantly see, decide, act—

We’re not new to this. Since 1969 we’ve been dedicated to

and thrive. A truly connected world - For modern enterprises,

integrating and connecting everything to help more than

software is the ultimate value driver. That’s why we set out to

10,000 businesses instantly see, decide, act — and thrive.

become the software pioneers of a truly connected world. It is our mission to empower you to become a truly connected

PAGE 080

www.softwareag.com


FAST TRACK YOUR IDEAS

ISRAEL A UNIQUE INNOVATION ECOSYSTEM Among the 5 best startup ecosystems worldwide Home to 10% of the world's billion-dollar unicorns The 2nd most innovative nation in the world The world’s 2nd highest R&D expenditure, over 4% GDP 350 global tech leaders launched innovation centers in Israel Developed over 150 programs for startups & over 90 VC funds

THE SOLUTION IS OPEN INNOVATION THE DESTINATION IS INNOVATE ISRAEL WWW.INNOVATE-ISRAEL.COM


Vladimer

Botsvadze

globally-renowned,

is

a

award-

winning, digital transformation and social media influencer, Fortune

500

thought

leader,

futurist,

professor,

keynote

speaker,

VLADIMER BOTSVADZE INTERVIEW WITH A WORLD RENOWNED THOUGHT LEADER

consultant,

startup advisor, and media personality, who has always been at the forefront of fastpaced industries. He has more than 15 years of international

experience

in

marketing and innovation with a proven track record guiding executives and top brands worldwide to initiate change, drive

growth

and

position

brands as market leaders in their industries. The work he has done to advance marketing has been recognized globally, winning more than 200 global awards. He's the first global influencer to

achieve

the

''Sevenfold

Crown'' No. 1 Marketing, AI, Retail,

Management,

Digital

Transformation,

Sales, and

Innovation, global ranking by Thinkers360.

Vladimer

is

ranked by Kred in the top 1% of global social media influencers. Vladimer is one of the world's most

requested

marketing

speakers. He advises boards and executive teams of the world's most powerful brands.

PAGE 082

You are one of the world's foremost

I have changed the face of digital

authorities on marketing. What are

marketing with my presence and

some of the key factors behind your

contribution. My success inspires

success?

audiences to follow in my footsteps

I'm

audience-centric

relentlessly

focused

by

nature,

on

driving

to achieve stellar business results.

marketing results and putting human

My research-driven predictions of

beings at the forefront of everything I

marketing trends position brands

do. My talks help brands outperform

ahead of the game and equip

industries and conquer markets. Brands

audiences

enjoy working with me because of my

needed to succeed in their fields.

unrivalled and unparalleled experience,

Surpassing all major competitors,

and unmatched professionalism. My

continually

clients discover what matters the most

education, and reinventing myself,

and prepare for what's next. I design

I've become a dominant global

strategies that guarantee long-term

authority on marketing and digital

success and sustainability. I utilized my

transformation. Continually named

natural entrepreneurialism to become a

on the prestigious Thinkers360 list

self-made influencer. I am established

of thought leaders, I've been ranked

globally as a marketing thought leader.

as the No. 1 Global Marketing

with

the

focusing

knowledge

on

self-


Thought Leader. I'm one of the world's

What

most requested marketing speakers. I

organisational challenges faced by

innovation

advise boards and executive teams of

corporations, and what are the risks?

priority positions. Mobile shopping

the world's most powerful brands. I

So many executives worry about

will dominate online sales, driving

share

managing

performance

54% of all sales by 2021. Shoppers

marketing

are buying and spending more

the

right

online with many brick-and-mortar

customer

product. I have met with many CEOs

stores temporarily closed and e-

retention, and deliver extraordinary

throughout the world and I helped

commerce

team results.

them

including

advertising. Senior executives must

outperforming the competition like a

change business models to stay

Share with us why cultivating a good

winning brand, improving speed and

relevant, capitalize on emerging

personal brand is so valuable for C-

flexibility

sectors for growth, nurture with the

suite leaders?

maintaining customer centricity in ever-

right

Their online reputation matters more

changing

acquire new mindsets and hire the

than ever and they should discover new

Undoubtedly absence of clear direction,

ways to stand out. Leaders who don't

developing key competencies, lack of

have an active presence across 8-10

awareness, and there are also other

The new economy offers huge

social networks, literally they don't

issues. Attaining exposure and building

business opportunities but buyers

exist. People Google you and they make

brands are decisive to win in the long

have more choice than ever, how

decisions in seconds whether to work

term.

can companies stand out?

my

first-hand

practical

are

the

growth,

experiences, which allow brands to

management,

increase

results,

engagement,

productivity, improve

drive

and

in

most

delivering developing

many

with

ways

common

emerging

operating

tech,

environments.

with you or not. I suggest everyone

realign their key focuses. CX and maintain

sites

their

doubling

environment

for

top

their

growth,

best talent.

Companies must adopt a mobile-

build a powerful online brand, which

Talk to us about your keynote: ''How

first

mentality

to

will be vital to their success. Your

the COVID-19 Pandemic Will Change

monetise apps that account for

personal profile can help you generate

Marketing - 2021 and Beyond?''

trillions of dollars in revenue across

more leads than your company profile.

With COVID-19 causing disruption to

the globe. It's imperative to deliver

Patience is foundational for everyone's

B2B organizations around the world,

personalized

success.

there is no surprise businesses had to

brand's

content

digital

grow

and

across

channels.

a

Voice

assistants will dominate this decade and we see more and more people make decisions through devices such as Alexa. The majority of businesses should invest in voice technology and plan to increase it in 2022. Speed and convenience win all the time. How can companies adopt an influencer marketing mentality? The majority of brands that tried influencer marketing found it to be an effective channel and consider it

PAGE 083


3. 5G Network: 5G is designed to connect virtually everyone and

"I have met with many CEOs throughout the world and I helped

everything

them in many ways including outperforming the competition like

together,

including

machines, objects, and devices. 5G

a winning brand, improving speed and flexibility with emerging

will be ''100X faster than 4G.'' There

tech, maintaining customer centricity in ever-changing operating

will be 340 million 5G connections

environments... My clients achieve record-breaking success and

in 2021 and 2.7 billion in 2025. 5G

my expertise gives them a competitive advantage. I'm the actual

could change the customers' data

marketing and digital transformation speaker everyone is

price

looking for because I'm audience-centric. I prepare organizations

content for brands and customers.

to win in the digital age and design future-proof strategies that

Users of 5G will benefit from

guarantee success and sustainability."

unprecedented speeds and virtually

point.

5G

means

richer

unlimited connectivity to support an ever growing IoT. 5G will drive economic growth - $12.3 trillion

to be one of the fastest-growing online

AI-powered organizations are getting

output of industry goods and

customer

channels.

ahead. AI can develop your business

services enabled by 5G and 22

Influencer marketing is growing at an

models, relationships with customers,

million jobs will be created.

exponential rate. Brands should identify

and marketing. 84% of brands say AI

influencer plan campaigns, outreach,

will enable them to reach a competitive

What is the bottom-line about AI?

launch, track, and report. Choose

advantage. AI will not only improve

AI touches almost all sectors of the

influencers wisely and ensure your

productivity, but also transform how we

economy

messages reach the right audience.

can create growth.

changing how businesses operate

acquisition

today.

AI

has

been

and compete. The majority of

Consider which social media channels you will use and check the content

2. AR/VR: Augmented Reality allows

executives say AI will make work

before going live. It's important to

customers to preview products or

easier

quantify KPIs including views, likes,

experience services in their normal lives

Companies are spending more than

shares, click-throughs, and sales. By

before buying. 61% of online shoppers

a million dollars per year on AI

incorporating influencers and their

prefer to make purchases on sites that

initiatives. There has been a 14X

content in your marketing strategy you

offer augmented reality technology,

increase in the number of AI start-

can introduce your brand to new

30% say they would make them shop

ups within the past ten years. 27%

audiences and broaden your reach.

online more often. Worldwide spending

of the US skills market demand AI

Educate them on your product or

on AR/VR reached $18.8 billion in 2020,

skills. AI will grow to become a $190

service.

AR/VR will have 216 million users by

billion industry by 2025.

Convert

prospects

into

customers.

and

more

efficient.

2025. Retailers expect to add AR/VR to enhance product experience in the next

What do organizations that invite

You have spoken about the ''Top 3

5 years. If you are among the top

you as a speaker get?

Technologies That Will Play a Key

retailers integrating AR/VR into your

Based on my strong performance,

Role.'' Please share some details

business, you're about to experience a

I'm currently ranked as the World's

about this.

growth in your sales. 70% of Snapchat

No. 1 Marketing Thought Leader by

I believe the top 3 technologies that will

users

daily.

Thinkers360. I've been described as

play a major role in 2025 are:

Instagram is bringing AR to its audience

''one step ahead of the rest of the

1. AI is the battleground on which long-

of 1 billion users. 9/10 of brands are

world in moving mountains with

term business success will be decided.

expected to use AR in their campaigns.

digital technology'' by Dr. Diane

PAGE 084

activate

AR

lenses


Hamilton. My clients achieve recordbreaking success and my expertise gives them a competitive advantage. I'm the actual marketing and digital transformation speaker everyone is looking for because I'm audiencecentric. I prepare organizations to win in the digital age and design futureproof strategies that guarantee success and sustainability. Brands that book me as a speaker build a high-performance team, improve competitiveness

and

market

positioning, grow revenue, increase ROI, and outperform the competition like a winning brand. They increase sales, traffic, leads, and audience, I will work collaboratively with them to

Across the globe, I make marketing

develop a strategy to execute and

more human and deliver powerful

measure. My intelligent and inviting

results. Whether you're a person trying

style entertains audiences as I inspire in

to become an influencer, a brand

digital marketing and social media.

embarking

Accomplish

campaign, or an event looking for a

unrivaled

growth

and

exposure on a global scale. When I

on

a

new

marketing

speaker, let's do great things together.

speak at business schools, I prepare students

to

expand

global

Our readers come from all parts of

perspective and encourage them to

the globe, share some insight into

become problem solvers. Everyone

how your approach is tailored to fit

grows

local

their

their

digital

marketing

audiences

and

globally

confidence for better results. They are

operating companies.

more confident making more rewarding

There is a great quote by Steve Jobs

strategic

help

that says: ''Great things in business are

individuals plan their social media

never done by one person. They're done

journey to accomplish their goals. It's

by a team of people.'' A strong team of

the professional development chance

people who work well together can only

they have been waiting for.

be beneficial to a business. Promoting

decisions.

I

also

teamwork is the only way to create a My results have always exceeded

happy and productive workplace. Team

expectations: 80% improved confidence

members work together to generate

in marketing and social media. 73%

ideas and solutions. Together we can

improved

work

performance,

70%

always achieve extraordinary things.

improved

time

management,

65%

improved leadership effectiveness.

"Companies are spending more

than

a

million

dollars per year on AI initiatives.

There

has

been a 14X increase in the number of AI start-ups within the past ten years. 27% of the US skills market demand AI skills. AI will grow to become a $190B industry by 2025." "Across the globe, I make marketing more human and

deliver

powerful

results. Whether you're a person trying to become an influencer, a brand embarking

on

a

new

marketing campaign, or an event looking for a speaker, let's do great things together."

www.vladimerbotsvadze.com PAGE 085


alliantgroup shows that the C-suite is moving quickly to bolster digital transformation efforts, investing in critical areas like innovation, R&D and technical talent, revealing key opportunities for IT consultants. INNOVATION AND R&D INVESTMENT

US COMPANIES NEED HELP WITH THEIR DIGITAL TRANSFORMATION TO CATCH UP GLOBALLY

CAN NO LONGER BE SIDELINED With the U.S. dropping out of the top 10 most innovative countries this year according

to

Bloomberg's

2021

Innovation Index, C-suite executives have quickly learned that investing in innovation can no longer be sidelined. In fact, 29% of those surveyed said that the U.S. is lagging behind other countries when it comes to embracing digital transformation, and one out of five (20%) said that the U.S. isn't embracing

new

technologies

as

aggressively as it should be compared to other countries. As the pandemic and scrambled supply chains only make things worse, organizations will need the expertise of IT consultants to bolster their digital transformation initiatives as they catch up globally.

from the government like tax credits to

29% said it's actually hampered

further innovate within their industry.

their organization's capacity for digital transformation and a third

Research and development are critical for the U.S. to regain its top spot as the

CUTTING THROUGH (AND JUMPING

(33%) reported there, being too

most innovative country. However,

OVER) THE RED TAPE

much

even as nearly 30% of C-suite executives

In terms of motivation to embark on

successfully innovate. Top tier IT

reported having plans to invest in R&D

digital transformation projects, nearly

consultants can more easily side-

over the next two years, companies too

half

executives

step these internal challenges and

often disqualify themselves from taking

understood that it was a necessity for

enable companies to speed up their

full advantage of tax incentives like the

their company to survive in the long-

goals for digital transformation.

R&D credit because of a lack of

term. Despite this, efforts to execute hit

expertise in tax literacy. This reveals a

a dead end as internal bureaucracies

As the pandemic continues to apply

glaring unmet need where digital

are too cumbersome to react. Even as

pressure on the transition to digital,

transformation consultants can provide

36% of C-suite executives surveyed

there's an alarming number of

undeniable value, especially as more

cited

than one out of five C-suite executives

accelerated

(21%) cited leveraging more support

transformation across most industries,

PAGE 086

(46%)

the

of

C-suite

red

tape

in

order

to

pandemic

as

having

organizations who don't have plans

the

for

digital

for digital transformation where IT

need

consultants can take the lead.


To fill this gap, 38% of C-suite

Although 24% said they plan to invest in

RECRUITING

executives said they are prioritizing

the community and/or STEM education

SUPERSTAR CITIES

investment in vendors/third parties to

programs to fill their technical talent

The search for the right technical

implement/adopt

pipeline, these hiring pushes will not be

talent

and enable their digital transformation

immediate

critical

superstar cities like New York and

efforts over the next two years, and IT

window for IT consultancies to offer

San Francisco. C-suite executives

consultants should take advantage of

their own expertise.

are

new

technologies

and

provide

a

this massive opportunity.

has

now

MOVES

BEYOND

expanded

aligning

beyond

their

hiring

priorities with larger migration In terms of top business priorities,

trends in the U.S. following the shift

IT'S NOT AN EMPLOYER'S MARKET

nearly a quarter (24%) of C-Suite

to remote work. Respondents noted

As the nation faces a historic worker

executives said that IT is the #1

finding skilled talent as the number

shortage, not having the right technical

department for digital transformation

one area that will accelerate digital

talent will be a blow to many digital

projects over the next 2 years. However,

transformation at 42%, in addition

transformation initiatives. In fact, 42%

there is still a massive gap in existing

to the top action of expanding tech

of C-suite executives surveyed said

internal

technical

More

talent recruiting to outside typical

access to more talent was the top

nimble

IT

consultancies/third-party

high-tech areas (e.g., San Francisco,

action their organization will take to

providers should immediately scale-up

innovate, and 31% said not hiring the

their technical expertise to effectively

right talent was one of the biggest

partner with companies as they kick

A quarter (25%) even reported

mistakes they made when undergoing a

their digital transformation projects

opening up offices in these non-

digital transformation project.

into high gear.

high-tech locations to support their

resources.

New York, and Austin) at 30%.

24% of C-Suite executives said that IT is the #1 department for digital transformation projects over the next 2 years.

PAGE 087


"It's important that organizations have the right partners to help them avoid these potholes on their journey to both digitizing processes, redefining their cultures and adopting new technologies.

We at alliantgroup work with clients of all sizes and industries, leveraging our business, organizational and technical expertise to help leapfrog the red tape and realize organizations' digital transformation ambitions."

initiatives, and IT consultancies would

"Nearly half of C-suite executives

alliantgroup is a management

be smart to map their hiring to these

understand that supporting digital

consulting company with a mission

areas

C-suite

transformation projects is critical for

to strengthen American businesses

executives are seeing the light when it

their companies to survive in the long-

through reinvestment in innovation

comes to harnessing technical talent, it

term. However, challenges from finding

and

will take a critical shift in culture. More

and

to

businesses, the industry groups that

than

their

choosing which technology to either

serve them and the accounting

embrace

procure or invest in–all while navigating

firms that advise them on federal

change and 28% said they can't find the

internal bureaucracies–can kill digital

and state credits and incentives

right

transformation projects in their tracks."

that

as

a

well.

quarter

company

Although

(26%)

culture

doesn't

technology

and

said

consulting

keeping

technical

talent

partners. These internal challenges are

job

growth.

are

We

legislated

educate

by

our

government to keep the U.S.

ripe for talented IT and change

"It's important that organizations have

competitive

management consultants to step in and

the right partners to help them avoid

landscape. We are proud to have

promote themselves as easing the

these potholes on their journey to both

helped

process of digital transformation that

digitizing processes, redefining their

claim nearly $13 billion in credits

can so often be met with resistance.

cultures

and

and

adopting

new

in

over

the

20,000

incentives.

global

businesses

alliantgroup

is

technologies. We at alliantgroup work

headquartered in Houston, Texas

"Digital transformation is no longer an

with clients of all sizes and industries,

with additional offices located in

option

for

leveraging our business, organizational

Austin,

organizations that want to compete in

and technical expertise to help leapfrog

Indianapolis,

the post-pandemic economy," said

the red tape and realize organizations'

Sacramento, Washington, D.C.; and

Dhaval Jadav, CEO of alliantgroup.

digital transformation ambitions."

Bristol and London in the U.K.

PAGE 088

it's

a

must-have

Boston, New

Chicago, York,

Irvine,


WBM INVESTOR INSIGHT

"ELSE NUTRITION is a disruptor in its field that brings a first and exclusive ip protected alternative to aN $80b GLOBAL MARKET WITH NO REAL COMPETITION." HAMUTAL YITZHAK - ELSE CEO

www.elsenutrition.com


OurCrowd has grown rapidly into the world’s leading online venture

OURCROWD IS ISRAEL’S MOST ACTIVE VENTURE INVESTOR FOR NINE YEARS IN A ROW

investing platform and as of 2021 has deployed well over $1 billion into

OurCrowd, the online global venture

$7.45 billion into Israeli startups in

some

investing

recently

the first nine months, an increase of

named the most active venture

49% from 2020's full-year figure.

capital investor in Israel in a ranking

Much of this growth has come via

published by investment industry

late-stage rounds, with over two-

bible PitchBook. This will mark the

thirds of all capital invested going

ninth year in a row that PitchBook

to more mature startups.

280

portfolio

companies and 30 funds across five continents. This is the ninth year in

was

a row that PitchBook

has ranked OurCrowd as number one

has ranked OurCrowd

on the list.

as number one in Israel.

PAGE 090

platform

OurCrowd's professional team is comprised

of

entrepreneurs,

PitchBook reports that Israel is having a

venture capitalists, investors, and

record-breaking year with VCs pouring

geeks with decades of combined


To date, OurCrowd has $1.8 billion of committed funding, and investments in more than 280 portfolio companies and 30 venture funds. Currently the platform has 135,000 individual accredited and institutional investors, family offices, and venture capital partners from over 195 countries.

experience building businesses, raising

10 percent of the global total – with

capital, and investing in Israeli and

dozens of IPOs, SPACs and mergers and

global startups. The team is passionate

acquisitions,” said OurCrowd CEO Jon

about selecting the biggest ideas being

Medved. “Israel’s ability to create new

developed by the top startups from

breakthroughs in a broad range of

Israel and beyond, and sharing those

disciplines

opportunities with you.

agriculture, mobility, transportation,

such

as

medicine,

food technology, artificial intelligence, To date, OurCrowd has $1.8 billion of

cybersecurity,

committed funding, and investments in

cleantech, semiconductors – just to

more than 280 portfolio companies and

name a few – will continue to drive

30

the

investment and success in Israel’s

individual

remarkable tech ecosystem. OurCrowd

accredited and institutional investors,

looks forward to bringing thousands of

family offices, and venture capital

new accredited investors to participate

partners from over 195 countries.

in these deals and help entrepreneurs

venture

platform

has

funds.

Currently

135,000

drones,

the

cloud,

improve our world." OurCrowd's CEO and founder Jonathan Medved is a serial entrepreneur and,

In 2021 OurCrowd conducted deals

according to the Washington Post, “one

across

of Israel’s leading high tech venture

Mobility,

capitalists.” Before starting OurCrowd

AgTech, LogTech, Artificial Intelligence

in 2013, Medved spent the prior two

and more. Companies currently funding

decades as a venture and angel investor

on the OurCrowd platform include:

multiple

sectors

Cybersecurity,

including MedTech,

and invested in almost 200 startup companies, helping to bring 20 of them

IntellAct, which helps airlines and

to values in excess of $100M.

seaports reducing

improve

profitability

logistical

by

bottlenecks,

“We are proud to be leading the high

identifying potential delays, improving

tech industry in Israel, which is now

safety, and recognizing hazards.

firing on all cylinders. The performance of the Startup Nation has never been

Cymptom,

which

identifies

and

better. Israel is already home to more

prioritizes ways companies can improve

than 70 billion-dollar unicorns – about

their cybersecurity posture.

PAGE 091


they go public. Acclaimed by

“Israel is already home to more than 70 billion-dollar unicorns – about 10 percent of the global total – with dozens of IPOs, SPACs and mergers and acquisitions.”

Jon Medved CEO of OurCrowd

PitchBook as the most active venture investor in Israel, OurCrowd vets and selects companies across all sectors and stages, invests its own capital, and provides its global platform of over 135,000 registered members from 195 countries with unparalleled access and freedom to co-invest from as little as $10,000 in the companies and funds of their choice.

Founded

by

CEO

Jon

Medved in 2013 with the vision of democratizing world-class venture capital investing, OurCrowd has grown rapidly into the world’s leading online venture investing

Scopio

Labs,

whose

breakthrough

of all its predecessor vehicles but also

platform and as of 2021 has

digital microscopy and AI platform

underscores record levels of investment

deployed well over $1 billion into

enables major advances in blood

that

some 280 portfolio companies and

diagnosis on a cellular level.

startups have enjoyed over the past

the

country’s

venture-backed

30 funds across five continents.

year. The firm also secured $100 million PitchBook reports that Israel is having a

for a vehicle dedicated to its existing

To date, OurCrowd’s startups have

record-breaking year with VCs pouring

portfolio companies.

recorded 50 exits including several

$7.45 billion into Israeli startups in the

stock market listings: Beyond Meat,

first nine months, an increase of 49%

Investors

from 2020's full-year figure. Much of this

expanding

growth has come via late-stage rounds,

country. SoftBank is reportedly looking

acquisitions:

with over two-thirds of all capital

to open an office in the country to be

BriefCam by Canon, Argus by

invested

headed by former Mossad chief Yossi

Continental, Crosswise by Oracle,

Cohen. Private equity giant Blackstone

Replay by Intel, Corephotonics by

opened an office earlier this year to

Samsung, CyberX by Microsoft, and

2021's mega-deals include ecommerce

pursue growth and tech investments in

Kenna Security by Cisco. OurCrowd

marketing

Israel.

builds

going

to

more

mature

startups.

platform

Yotpo’s

$230

from

overseas

their

Other

presence

global

are

also

in

the

players

with

Lemonade, Innoviz, Hub Security; and

numerous

value

high-profile

JUMP

for

by

its

Uber,

portfolio

million Series F and a $235 million

locations in Israel include Bessemer

companies

round raised by facial recognition

Venture Partners, Insight Partners and

lifecycles, providing mentorship,

technology company AnyVision.

Sequoia.

recruiting

throughout industry

their advisors,

navigating follow-on rounds and A significant amount of capital is being

OurCrowd is the online global venture

creating

raised by Israeli investors as well. Tel

investing

through its extensive network of

Aviv-based TLV Partner's $220 million

institutions and individual accredited

close on its fourth Israel-focused fund,

investors to invest and engage in

for example, not only dwarfing the size

emerging technology companies before

PAGE 092

platform

that

empowers

growth

opportunities

multinational partnerships. www.ourcrowd.com


THE MOST INNOVATIVE STATE IN BRAZIL

PARANA STATE BRAZIL

investparana.org.br


The Miami‐Dade Beacon Council is the official

economic

development

organization for Miami Dade County. Its mission

is

to

increase

jobs

and

investment through marketing Miami as

INTERVIEW: MICHAEL A. FINNEY, PRESIDENT & CEO, MIAMI-DADE BEACON COUNCIL

a world‐class business destination, help grow local companies, and shape Miami‐Dade’s economic future. Since 1985, the non‐profit public‐ private partnership has assisted more than 1,200 businesses to expand in or relocate to Miami‐Dade, creating almost 74,000 direct jobs and driving more than $6.7 billion in new capital investments. As President and Chief Executive Officer, Mr. Finney champions the County’s efforts to market Miami‐Dade as a world‐class business destination. He collaborates with key stakeholders including Miami‐Dade County and other local governments, CareerSource South Florida, the Greater Miami Convention and Visitors Bureau, the Miami‐Dade Council of Chambers and key private sector

leaders

throughout

the

community. We talk to Mr. Finney about MiamiDade's unique invitation to the global business community. That not only translates into a strong

Please share with us Miami-Dade

Why is Miami-Dade unique?

workforce and talent pipeline, but it

Beacon Council's vision for the

Miami

community

also fosters the kind of innovation that

future.

recognized world-wide for its energy,

allows businesses to really thrive. When

We see fairly strong growth in major

connectivity, cultural flair and lifestyle,

you factor in our global connectivity,

sectors

but what really sets us apart is our

pro-business climate, low taxes and

finance, aviation and aerospace,

people.

diverse,

exceptional quality of life, Miami-Dade

healthcare, and trade and logistics,

creative, and resilient, the people here

is a natural choice for start-ups, mid-

with technology as the strongest

are committed to building a better

market companies and Fortune 500

thread driving innovation across all

place for themselves and each other.

leaders across industries.

of these key industries.

PAGE 094

is

a

dynamic

Entrepreneurial,

including

banking

and


employees. In addition to paying for housing, insurance and other basic expenditures, these households will now have more money to spend on entertainment,

restaurants,

and

other activities. New graduates can find their first job in Miami, and those already working here can take their next step professionally. Most importantly, these commitments translate into an annual economic collaboration

to

cybersecurity, healthtech, tourism, and

companies,

organizations

blockchain – impacting logistics, cold

programs. We also help companies

continued infrastructure growth,

chain, cryptocurrency and so much

understand the landscape of financial

education and more.

more – will influence business globally.

support

There is also a significant commitment

determining eligibility for local and

Share with us some insight into

to driving sustainable growth that is

state business incentives related to job

the

inclusive

is

creation and workforce training and

location sites in Miami- Dade.

essential for diverse communities like

partnering with qualified companies to

Miami-Dade offers a diverse range

Miami-Dade.

navigate the application and approval

of

process.

are

location and lifestyle choices – from

Please give us an idea about the types

confidential and at no cost to the

coastal communities with pristine

of support available to companies

companies.

beaches to urban centers bustling

and

equitable,

which

available

All

of

key

individuals,

impact of $926 million for Miami-

The innovation we see here in fintech,

to

our

and

Dade

County,

which

funds

businesses,

services

availability

communities

of

for

business

business

with office workers, coffee shops

coming to Miami-Dade. As the official economic development

Miami-Dade

from

and local breweries. From suburbs

organization for Miami-Dade County,

landmark investments to adrenalize

filled with ballparks, retail centers

The Beacon Council partners with

growth and prosperity. Please share

and office parks to industrial cities

companies

with us some of these and what they

with hardened infrastructure and

relocate to the area. We provide a single

mean for residents and businesses.

transit options.

point

provides

During the past year alone, The Beacon

customized, confidential assistance on

Council secured commitments from 32

Highly connected with some of the

every

economic

companies choosing to relocate or

busiest ports and airports in the

development process from site location

expand in Miami-Dade County. These

world, Miami-Dade has properties

and property search through to talent

companies,

that

recruitment and training. Our research

industries and international markets,

transportation including a thriving

department provides in-depth market

have committed to almost 5,000 new

Free Trade Zone.

data, comparative analysis of economic

high-value jobs and more than $229

indicators,

customized

million in new capital investments. With

As the “workplace” continues to

reports to help inform a company’s

average salaries of more than $120,000,

evolve,

decisions.

these jobs go on to generate more than

commercial and retail offerings

8,500 indirect jobs. This translates into

allows companies large and small

Countywide partnerships allow us to

more than 13,500 new jobs and $781

to find the right environment for

facilitate valuable introductions and

million in disposable income for these

their growing business.

of

looking contact

step

of

and

to

expand

that the

other

or

is

benefiting

representing

diverse

allow

the

for

diversity

seamless

of

our

PAGE 095


What is your message to international

We have a deep bench of international

companies?

expertise, including the second largest

Miami is the gateway to the world. Our

international banking center on the

geographic location, global connectivity

east coast after New York. Most

and educated, multilingual, diverse

importantly, Miami is international at its

workforce make Miami a perfect fit for

core, a city built by immigrants that is

international companies looking to

open, inclusive, and appreciates its role

grow. Companies from throughout the

as a global destination.

US, Europe, Asia, Australia and Africa have regional or global headquarters in

The Miami-Dade Beacon Council, a

Miami to penetrate American markets –

public-private partnership, is the official

both North and South America.

economic development organization for Miami-Dade County. Led by a

Miami’s

internationally

focused

professional

staff

and

volunteer

services corps along with the 100 plus

organization facilitates business growth

consulates, trade offices and binational

and expansion locally, nationally and

chambers of commerce, and top-

internationally.

ranked

make

founded in 1985 as an outgrowth of the

international commerce and trade easy

Greater Miami Chamber of Commerce

to navigate and prosper. Long known as

to focus on business recruitment,

the Gateway to Latin America, Miami is

expansion and retention.

and

airport

The

leaders,

of

business community and professional

port

community

Board

Council

also a platform for Latin American businesses to enter other markets. PAGE 096

www.beaconcouncil.com

the

was

"When you factor in our global connectivity, pro-business climate, low taxes and exceptional quality of life, Miami-Dade is a natural choice for start-ups, midmarket companies and Fortune 500 leaders across industries."


ONI KLE EMPOWERING THE FUTURE OF SCIENCE

ONIKLE.COM READ THE FEATURE AT WWW.WORLDBIZMAGAZINE.COM


Nearly half of global companies struggle with technology, process and performance management. While companies across the globe have had more than 18 months to ramp up remote work capabilities, a noteworthy

MANY BUSINESSES REMAIN UNPREPARED FOR THE FULL REALITY OF REMOTE WORK

new study from Origami Connect reveals that many organizations are still woefully unprepared for remote work. Three key challenges — remote access technology,

lack

of

documented

policies and procedures, and nonexistent performance management — have largely prevented successful workfrom-home arrangements. Origami's recent study of more than 200 organizations based in North America, Europe and Oceania was designed to measure the state of the digital employee

experience

in

2021.

Respondents chiefly represented IT, HR and Internal Communications, among other departments. "The issue with remote work is not managers' need for control. It's that many

companies

lack

the

bare

essentials to make remote work viable," said

Yaroslav

Pentsarskyy,

Digital

Workplace advisor for Origami Connect. "Technology and processes for remote work are simply not there. According to the Origami study: Nearly half of companies with fewer than 100 employees and 40 percent of companies with at least 100 employees struggle with remote technology — or lack

it

altogether.

Even

when

employees can perform tasks remotely, they are required to come into the office due to technology issues.

PAGE 098

Nearly half of companies with fewer than 100 employees and 40 percent of companies with at least 100 employees struggle with remote technology — or lack it altogether. Even when employees can perform tasks remotely, they are required to come into the office due to technology issues.


One-quarter

of

companies

lack

ongoing training and education in an

documented policies and procedures,

ad-hoc fashion. When companies are

which makes it harder to ensure quality

unable to deliver cohesive training and

of work, resolve issues and train new

employees are unable to advance their

employees.

skills and education, it can lead to attrition,

decreased

morale

and

Almost 50 percent of organizations

negative

long-term

effects

for

surveyed

businesses and employees alike.

don't

have

performance

tracking and management systems in place, forcing them to rely on daily

"While

monitoring and feedback, which is

successfully pivoted to remote work

difficult in a remote environment.

immediately, a surprising number are still

many

struggling

global

to

adopt

businesses

effective

The impact on employees, companies

policies and technology to make this

and industries

possible," Pentsarskyy added. "All of

Even as many employees remain

these tools are widely available, so we

uncomfortable coming in to work and

would hope to see a real shift in our

the pandemic continues to disrupt

next survey."

global business, companies of all sizes are requiring their team members to

About Origami Software

return to the office because they lack

Based in Vancouver, Origami is an

ample remote-work capabilities and

award-winning, data-driven SharePoint

support.

intranet that helps employees find information 70 percent faster. With a

One of the biggest disruptions involves

passion

for

innovation,

Origami's

learning and development. Just 42

mission is to unlock the hidden

percent of surveyed companies have a

capacities of the digital workplace.

learning management system in place,

For more information, please visit

which means nearly 60 percent handle

www.origamiconnect.com

Just 42 percent have a learning management system in place, which means nearly 60 percent handle ongoing training and education in an ad-hoc fashion. When companies are unable to deliver cohesive training and employees are unable to advance their skills and education, it can lead to attrition, decreased morale and negative long-term effects.

PAGE 099


BRAEDEN LICHTI: BUILDING CORPORATE RESILIENCE BEYOND COVID-19 PANDEMIC

The COVID-19 pandemic has forced

A Long-Term, Multifaceted Resilience

from their immediate bottom line,

companies to adapt quickly to thrive in

Strategy is Needed

together

the face of changing threats. Businesses

Resilience is part of a long game that

governments, investors, and society

have learned a lot about the value of

looks beyond short-term earnings,

at large." Otherwise, without a

remaining adaptable in the short-term,

McKinsey says. What's more, they write,

resilience plan, "surprise gaps" will

that is, throughout the pandemic.

several factors will be major players,

occur,

However, the pandemic has revealed a

including "the digital and technology

resilience that threaten survival.

need for a longer-term approach to

revolution,

business that emphasizes resilience.

geopolitical uncertainty."

climate

change,

with

which

pressures

are

from

deficits

in

and These surprise gaps can include environmental and many other

"2020 was a wake-up call," advises

Resilience will be necessary to survive

regulations,

McKinsey. "To thrive in the coming

in the face of disruptions such as

pandemic

decade,

cybersecurity

supply chain and sourcing issues

companies

must

develop

breaches,

natural

business

with

post-

continuity,

resilience — the ability to withstand

disasters, geopolitical risk, and other

due

unpredictable threat or change and

sources of uncertainty. Meanwhile,

geopolitical factors, and shifts in

then emerge stronger."

companies must "navigate concerns

consumer demand.

PAGE 100

to

along

globalization

and


As Madeline Taylor writes for the

Ways to Build Resilience

Factoring in Corporate Resilience

Institutional Asset Manager blog, in the

How does a company build long-term

in Mergers & Acquisitions (M&A)

COVID-19 pandemic, companies haven't

resilience to ward off such emerging

A Mergers & Acquisitions (M&A)

been paying enough attention to

threats and navigate uncertainties?

strategy can be part of a long-term

geopolitical flare-ups, such as a global

McKinsey's

corporate

technology decoupling and a major

involves

cyber-attack. Indeed, COVID-19 has

resilience:

been the main priority for companies,

operational,

organizational,

but other issues, such as geopolitical

reputational,

and

business-model

decisions in the future. Deloitte

risk, remain just as relevant, if not

resilience. They argue that these forms

states that, in uncertain, chaotic

increasing in relevance. Beyond COVID-

of resilience should be "baked in" to

economic times, it's also important

19 impacts, the recent Colonial Pipeline

improve the company, not just during

to have a clear vision; consider

hack caused a massive fuel shortage in

times of crisis, but also in calm times.

value drivers such as "segment,

approach different

to

resilience

components

financial,

resilience

strategy.

of

Companies can evaluate previous

technological,

M&A transactions and learn from

and

the south and the eastern United

prior

failures

to

make

better

geography, and end markets" to

States, and, as Taylor says, "led to a rise

Evans suggests focusing on four key

help "fortify value creation from the

in oil prices, and shares in US energy

aspects

transaction

firms went up by 1.5 percent."

including culture, leadership, change,

understand how M&A activity may

and discipline. Revisit your "mission,

respond to and leverage the trends

Michael Evans of Forbes observes that

values, and vision," he suggests, and

shaping industries. It's important to

though

"make sure you have buy-in across the

lead with empathy, while also

performed well in the pandemic, like

entire

maintaining

Amazon and Zoom, most smaller

communication between you and your

awareness, to foster corporate

companies have not. The pandemic has

employees,

agreed-upon

resilience. Though nobody knows

highlighted

to

accountability." What's more, he writes,

what the future holds in our

improve resilience in the long-term to

ensure that culture and strategy are in

persistently uncertain economic

boost growth, stay profitable, and

harmony, so that your company and its

landscape, businesses can prepare

remain adaptable.

employees can "walk the talk."

for tumultuous times by preparing a

some

businesses

companies'

need

have

foundational

organization, and

to

clear

success,

two-way

strategy";

a

keen

and

sense

of

resilience plan for the long term. It's impossible

to

plan

for

all

disruptions, but companies should

Though nobody knows what the future holds in our persistently uncertain economic landscape, businesses can prepare for tumultuous times by preparing a resilience plan for the long term. It's impossible to plan for all disruptions, but companies should seek to audit their crisis response mechanisms and seek to incorporate processes that ensure a baked-in response. Braeden Lichti

seek to audit their crisis response mechanisms

and

seek

to

incorporate processes that ensure a baked-in response. Braeden Lichti is an investor focused on identifying and creating Public Markets Venture Capital opportunities in high-growth earlystage companies with a focus on life sciences. He has played a lead role in the restructuring, financing, and developing multiple companies in the healthcare sector. PAGE 101


WORLD BIZ AWARDS

GLOBAL TOP 100 INNOVATION CEOS

PAGE 102


PETER CHAPMAN CEO OF IONQ Peter Chapman is President and CEO of IonQ, the leader in universal quantum computing. Previously, Peter was Director of Engineering for Amazon Prime. He has over 40 years of leadership in software engineering, from when he began his career at 16 working with Marvin Minsky in the MIT Artificial Intelligence Lab. Shortly after the sale of his last company, Peter came out of an early retirement to help build tools for the blind at the helm

of

Ray

Kurzweil's

company,

K-NFB

Reading

Technologies. Peter has had a lifelong interest in AI and one of the reasons he joined IonQ is because he believes that quantum computing may have an important part in solving Artificial General Intelligence (AGI) and many other important problems facing mankind. President of IonQ in 2019. Most recently, IonQ became the first Please share some insight into your background and your

publicly-traded, pure-play quantum computing company. At

mission.

IonQ, we are changing the trajectory of quantum computing,

I have always taken great pride in being a problem solver, a

establishing partnerships with all of the leading cloud

trailblazer and a doer. I first entered the world of computing

organizations and subsequently bringing the power of

at 16 years old when I began working at the Massachusetts

quantum to the public much faster than originally predicted

Institute of Technology’s Artificial Intelligence Lab alongside

by experts. To me, IonQ is a capstone--a perfect blend of my

renowned computer scientists and mentors, Marvin Minsky

interests in cutting-edge technology and creating a lasting

and Seymour Papert, on logo programming.

impact to improve society.

After leaving MIT, I became an entrepreneur and founded a

What excites you about your work in your industry?

number of startups in the 1980s and 1990s, including Level

Ever since I can remember, I’ve always been fascinated by

Systems and Boston Compliance Systems. Upon selling these

computers. I first entered the world of computing at 16 years

companies, I have dedicated my career to technology

old when I began working at the Massachusetts Institute of

endeavors that I find personally meaningful and important to

Technology’s Artificial Intelligence Lab alongside renowned

the world, such as my work with K-NFB Reading

computer scientist and mentor,

Technologies, an organization that developed tools to assist

programming.

Marvin Minsky on logo

the blind. More recently, I joined Amazon as a director of engineering, where I led the tech giant’s delivery experience

After leaving MIT, I became an entrepreneur and founded a

for its one-of-a-kind Prime subscription service.

number of startups in the 1980s and 1990s, including Level Systems and Boston Compliance Systems. I always strive to

I have dedicated my career to working on complicated issues

find new ways to help benefit others, and the challenge of

to assist the public, and took this personal mission to an

making a new product a reality invigorates me. Upon selling

entirely new level when I stepped into my role as CEO and

these companies, I have dedicated my career to technology PAGE 103


"IonQ is not just elevating our industry--we’re building it from scratch. Recently, the company became the first-ever publicly traded pure-play quantum computing company, paving the path for other large financings for quantum startups. Infusing fresh capital into our rapidly-growing company catapulted IonQ even closer to providing a widely-available, commercialized quantum computer."

endeavors that I find personally meaningful and important to

Architecture (RMQA) technology, demonstrating a clear path

the world, such as my work with K-NFB Reading Technologies,

to scaling modular quantum computers. We believe this latest

an organization that developed tools to assist the blind. More

invention lays the foundation for increases to qubit count into

recently, I joined Amazon as a director of engineering, where I

the triple digits on a single chip, which will enable quantum

led the tech giant’s delivery experience for its one of-a-kind

computers to solve increasingly complex business problems.

Prime subscription service. Another example of IonQ’s innovation at work is our recent Overall, I become excited about my work whenever I know

breakthrough in error correction technology for quantum

that its results are going to be

computers. In collaboration with scientists from Duke

applied to resolving

complicated issues that affect the public.

University and the Georgia Institute of Technology, the IonQ team demonstrated for the first time how our systems can

Share with us some of IonQ's recent achievements.

overcome computing errors, a key technical obstacle to large-

Within the past year, IonQ has had a number of key successes

scale quantum use cases like financial market prediction or

— most notably being our $2 billion SPAC merger to become a

drug discovery.

publicly-listed company. IonQ’s shift from a private to a publicly traded company signaled the profound potential of

Though IonQ has been trailblazing through scientific

our company to solve the world’s most complex problems

advancements and commercialization milestones, we believe

across industries and issues such as financial services,

our company alone cannot and should not dictate what the

pharmaceuticals, and even climate change.

next wave of innovation looks like. Instead, we work tirelessly to facilitate broad innovation on top of our leading hardware

In addition to the public listing, we have recently achieved

by opening access to IonQ computers via the cloud. This

numerous partnerships and scientific advancements that

approach is fundamentally different from other companies in

have paved the way for the industry. Last month, IonQ

the quantum computing space who restrict access to their

announced the first national quantum lab (Q-Lab) at the

hardware, and we are convinced it will yield rewards of

University of Maryland, teamed up with Goldman Sachs and

innovation and creativity for years to come.

QC Ware to use quantum algorithms in Monte Carlo simulations, launched a partnership with GE Research to

How is IonQ elevating the quantum industry?

apply quantum computing to risk analysis, and more.

IonQ is not just elevating our industry--we’re building it from scratch. Recently, the company became the first-ever publicly

Share with us some examples of how innovation is

traded pure-play quantum computing company, paving the

fostered at IonQ.

path for other large financings for quantum startups. Infusing

As a trail-blazing company in a nascent industry, IonQ is

fresh capital into our rapidly-growing company catapulted

innovating on a daily basis. Just last month, IonQ introduced

IonQ

the industry’s first Reconfigurable Multi Core Quantum

commercialized quantum computer.

PAGE 104

even

closer

to

providing

a

widely-available,


Furthermore, IonQ is elevating the quantum computing industry via our recent scientific advancements. Last month, we announced the first national quantum lab (Q-Lab) at the University of Maryland, worked with UMD and Duke University to demonstrate fault tolerant error correction, teamed up with Goldman Sachs and QC Ware to use quantum algorithms in Monte Carlo simulations, launched a partnership with GE Research to apply quantum computing to risk analysis, and more. Additionally, IonQ’s latest trapped ion system outperformed all other devices tested in benchmarks. With each new advancement, the company is making quantum computing technology more applicable to the world’s greatest challenges. Who are your customers and why do they choose IonQ? IonQ works with top-tier research institutions, Fortune 50

Another example is our recent breakthrough as the first group

companies and government agencies. Across the board,

to demonstrate fault tolerant error correction technology for

customers prefer to work with IonQ because we offer the

quantum computers. In collaboration with scientists from

most powerful, cutting-edge quantum computers on the

Duke University and the Georgia Institute of Technology, this

market. Customers recognize that the combination of our

work showed for the first time how quantum computers can

hardware and best-in-class applications research team can

overcome quantum computing errors, a key technical

help them solve meaningful problems that are otherwise un-

obstacle to large scale use cases like financial market

addressable.

prediction or drug discovery.

We’re also the most accessible quantum computer company

Though we have been trailblazing through scientific

to boot, with our systems available on all three major clouds.

advancements and commercialization milestones, we believe

Evidence of our value comes in the form of our contract

the company cannot and should not dictate what the next

bookings, for which we tripled expectations this year. We see

wave of quantum-powered innovation looks like. Instead, we

in these customer agreements a clear demonstration of the

believe IonQ should broadly facilitate innovation on top of

rising need for quantum computing and, in particular,

our peerless hardware by enabling public access over the

compute powered by IonQ.

cloud. This approach is fundamentally different from other companies in the quantum computing space, and we believe

Why is IonQ's approach crucially important to your field?

this unique thinking will allow IonQ to reap rewards of

As a leader in a field that is still taking form, IonQ’s approach

innovation and creativity for years to come.

is integral to the future of the industry. Our advancements are paving the way for the future of our company, our

Unlike any of our competitors, all major quantum software

competitors, and science at-large. Take, for instance, our

tools are compatible with IonQ’s hardware, so you don’t need

introduction of the industry’s first Reconfigurable Multi Core

to learn a new language to work on our computers. We are

Quantum Architecture (RMQA) technology, a breakthrough in

also available on all three major cloud vendors, so there’s no

quantum computing. Starting with the demonstration of 4

need to swap from one to another to leverage quantum. We

chains of 16 ions each that can be dynamically configured into

are making this technology available to as many people as

quantum computing cores, we believe it has laid the

possible, faster than anyone else.

foundation for increases to qubit count into the triple digits on a single chip, substantially increasing the potential power

IonQ - Building the world’s best quantum computers to solve

of our quantum computers.

the world’s most complex problems. www.ionq.com

PAGE 105


ALFASIGMA - A 70 YEAR SUPER SUCCESS STORY OF PHARMA WITH PASSION Alfasigma is one of the top 5 pharmaceutical companies in Italy, with a turnover in 2020 of approximately 1 billion euros. A 70-year success story — Founded in

Tortosa, Spain, the other in Shreveport,

2015 through the merger of the Alfa

Louisiana, USA. The corporate turnover

Wassermann and Sigma-Tau groups —

for 2019 was 1 billion 50 million euros,

two of Italy's historic pharmaceutical

evenly split between Italy and the rest

companies — Alfasigma is one of the

of the world. In addition to Alfasigma’s

key players in Italy's pharmaceutical

17 direct subsidiaries, presence in the

industry. Nationally, it is one of the top

rest of the world is guaranteed by first-

five

class

Italian-owned

pharmaceutical

companies and is broadly represented

local

and

international

distributors.

on the international market, not only in terms of quantity of products, but also

Excellence in research, a corporate core

because it can count on a large number

business — The company is one of the

of subsidiaries and affiliated companies

pharmaceutical companies in Italy

as well as a network of distributors that

making the highest investment in

guarantee its diffusion throughout all

Research and Development projects,

five continents and in nearly 90

concentrating particularly in vascular

countries worldwide.

and

gastrointestinal

Inauguration

of

the

research. Labio

4.0

Our passion, our talents — These

Technological Development Centre in

In the same pavilion, a pilot plant is

include 3,000 employees, 50% of whom

Pomezia — which will enable the

also being built for the production

are connected to the sales force and

company to achieve new goals and

of experimental drugs, to operate in

located in Italy. They are divided into

innovations for the pharmaceutical

synergy with all Alfasigma technical

five locations: Bologna is home to the

industry — began in 2020. In fact, a

and scientific functions. The other

management centre and Milan holds

centre is currently under construction

R&D centre is located in the

the international division headquarters,

at the Pomezia site to host the new

historical headquarters of Bologna.

while

Research & Development laboratories

Pomezia

(Rome),

Alanno

(Pescara) and Sermoneta (Latina) house

fully

pharmaceutical

Therapeutic areas and products —

the production facilities. Bologna and

technology and analytical chemistry, an

In Italy the company focuses on

Pomezia also host the Research &

investment of over 16 million euros.

prescription specialties, over-the-

Development laboratories. In addition

This is where all of the site's Research &

counter drugs, nutraceuticals and

to the Italian plants, Alfasigma also has

Development

dietary supplements; in addition, it

two other production plants — one in

concentrated.

PAGE 106

dedicated

to

structures

will

be

is also present in many primary care


Other areas in which the company is present

are:

dermatology,

orthopaedics and rheumatology, the cardio-metabolic area, COPD, gynaecology, diabetology. In the US, a focus on nutraceuticals was added following the acquisition of Pamlab from Nestlé Health Science. The company recently announced the acquisition of several drugs and the development of others, for the gastrointestinal sector. At the patients' side, both in Italy and

around

the

world

Alfasigma's focus remains on the patients,

thus

it

is

strongly

committed to manufacturing and marketing innovative solutions that meet

the

medical

needs

of

thousands of people suffering from diseases that have not yet been overcome. One of these is malaria, which still claims millions of lives in third world countries. In the rest of the world, the company focuses mainly on the marketing of proprietary molecules. For example, one of the most widely used

drugs

developed

and

therapeutic areas. Among the well-

antibiotic for the treatment of gastro-

produced in Italian plants is one for

known over-the-counter products are

intestinal pathologies, an intellectual

the treatment of malaria, which

Biochetase, Neo-Borocillin, Dicloreum,

property entirely the result of Alfasigma

combines dihydroartemisinin and

Proctosoll and other commonly known

research.

piperaquine — developed through research by Tu Youyou, a Chinese

names such as Yovis, Carnidyn and TauAs for the vascular area, the two drugs

scientist who won the Nobel Prize

are:

brand

for medicine in 2015 — and is

The two main therapeutic areas are

heparinoid which, besides being one of

distributed in third world countries

gastrointestinal and vascular, areas

the company's first patents, it is

at an affordable price through the

covered by two of the company’s five

marketed

Bill & Melinda Gates Foundation.

proprietary molecules; rifaximin and

Parnaparin, a Fluxum-brand heparin

sulodexide. To date, gastroenterology is

used to prevent deep vein thrombosis,

A starring role, even on the

the Group's most important sector

another

international

thanks, above all, to Rifaximin-α, an

internal research.

Marin.

Sulodexide,

in

a

over

product

Vessel

40

countries;

originating

from

market

Alfasigma's annual global turnover PAGE 107


Commitment to patients, doctors, and pharmacists — Alfasigma is engaged in campaigns to raise awareness in different therapeutic areas, in particular, cirrhosis of the liver,

cardiovascular

diabetes,

diseases,

chronic

pulmonary

obstructive

disease,

malaria,

rheumatoid arthritis and psoriasis. In

addition

to

awareness,

raising

working

collaboration

public

in

with

close

scientific

societies and patient associations, Alfasigma

supports

numerous

continuing

medical

education

(CME) courses for pharmacists and physicians in Italy and worldwide. contributions,

corporate

million euros and half of this is the

Fondazione

result of exports, which are constantly

Bologna, Fondazione Golinelli, ANT (the

motivated to create a healthy,

on the rise. At the end of 2019,

Italian National Tumour Association)

challenging and competitive work

Alfasigma breached the wall of 110

and many others.

environment

Teatro

including

The well-being of our employees

is around one billion and one hundred

Comunale

di

The

company

is

that

strongly

consistently

applies pharmaceutical industry

million packs produced, setting a Today, Fondazione Golinelli, founded in

best practices. An environment

Bologna in 1988, is a unique example in

where its employees can feel

Alongside the traditional business, the

Italy of a fully operational private

comfortable

company has become a leading player

foundation, inspired by the American

express

with a division dedicated to Contract

model of philanthropic foundations; in

Among the initiatives focused on

Manufacturing

the

an integrated manner, it deals with

employees are cultural events with

manufacture of products for other

education, training and culture to

free admission, such as visits to

pharmaceutical companies — an area

promote the intellectual and ethical

exhibitions and participation in

that rewards excellence in quality and

growth of young people and the general

concerts. Alfasigma also provides

service: since 2017 this area has shown

society, the aim being to contribute to

company welfare packages and,

a CAGR (Compound Annual Growth

the sustainable development of our

since 2019, also the so-called

Rate) of 10.2%.

country.

remote working, i.e. the possibility

production record for the new group.

that

is,

and

their

motivated

fullest

to

potential.

of working from home for a set The value of sustainability — For years

For

a

number of days to meet individual

Alfasigma has been attentive and close

constant commitment to supporting

needs. The company is developing

to the territories and communities

and sustaining culture, art and science

environmental

where it operates, supporting social,

because it believes that one’s well-

sustainability initiatives in areas

cultural and philanthropic projects and

being does not depend solely on being

where it has administrative and

initiatives. In the communities where

healthy, but also derives from other

production facilities.

the company is present, many non-

aspects of life and the surrounding

profit organisations benefit from CSR

environment.

PAGE 108

Alfasigma,

passion

means

awareness

www.alfasigma.com

and


BRAZIL LEADING ON INNOVATION

www.apexbrasil.com.br


NOVOZYMES IS USING CUTTING-EDGE SCIENCE TO HELP FEED THE WORLD To feed a growing population, Novozymes is inviting all interested parties to help co-create and innovate the future of sustainable protein. By combining science with business expertise Novozymes wants to rethink how protein is made and sourced by enabling a new and progressive industry to provide sustainable nutrition.

Novozymes, the worldwide leader in

Within recent years, the global focus on

biological solutions, wants to rethink

myco-protein has risen significantly,

the way we manufacture and source

and the increased awareness of a need

protein. Novozymes has announced the

for new sources of protein has brought

launch of the Myco-protein Innovation

attention to the potential of fungal

Call – a global platform to cultivate new

mycelium. Its versatility is vast and has

business collaborations to scale up the

the potential to be used among others

most promising innovations around

for whole-cut meat analogues, vegan

how to use fungi as a source of protein.

bacon, tempeh, or even cream cheese. Despite neither the technology nor

“Realizing the importance of rethinking

fermentation being new, innovative

how we expand the adoption of plant-

ways of utilizing the power of fungi for

based protein and how we meet an

food applications is accelerating fast.

increasing demand for sustainable

PAGE 110

nutrition, Novozymes is launching this

Paving

global platform to help transform the

business collaborations

future of food though the power of fungi

Novozymes has created a space where

and mycelium. Transforming our global

companies focused on new ways of

food systems at scale will require

working with myco-proteins can benefit

radical new ways of working, bringing

from synergies across themes and

together

cutting-edge

functions. The Innovation Call invites

scientific and business expertise from

start-ups, research centres, academics,

across industries and sectors – and this

corporates, NGOs, and public entities

is what the Myco-protein Innovation

focused on new ideas within alternative

Call is all about. We want to rethink and

proteins – and more specifically fungal

advance protein to find innovative ways

mycelium – in food ingredients and

to help feed the world sustainably,”

products to apply to co-create and

says Amy Louise Byrick, EVP of Strategy

innovate the future of sustainable

& Business Transformation.

protein.

the

most

the

way

for

innovative


“As a biotech powerhouse, Novozymes can unlock significant value by building on decades of experience within fungal mycelium,” says Byrick. “We want to leverage our expertise around microbial fermentation and fungi to support promising ideas in the space of protein ingredients for food applications." At a time of accelerating demand across the

protein

space,

Novozymes

is

strengthening its commitment to the area of Advanced Protein Solutions, built on a powerful portfolio of biotech solutions in the food and beverage

"Transforming our global food systems at scale will require radical new ways of working, bringing together the most cuttingedge scientific and business expertise from across industries and sectors– and this is what the Myco-protein Innovation Call is all about. We want to rethink and advance protein to find innovative ways to help feed the world sustainably.” Amy Louise Byrick EVP of Strategy & Business Transformation.

areas. Recently, the company entered a long-term contract with a key player in the plant-based industry, marking an important milestone in Novozymes’ strategy, Better business with biology. The Myco-Protein Innovation Call is a new commitment to the area, designed as

an

opportunity

to

leverage

Novozymes’ scientific and business leadership

to

support

emerging

innovations in the myco-protein space, and together build the future of food. Novozymes is the world leader in biological solutions. Together with customers, partners, and the global community, performance

we

improve

while

industrial

preserving

the

planet's resources and helping build better lives. As the world's largest provider of enzyme and microbial tech, our

bio-innovation

agricultural

yields,

enables

higher

low-temperature

washing, energy-efficient production, renewable

fuel,

and

many

other

benefits that we rely on today and in the future. We call it Rethink Tomorrow. www.novozymes.com

PAGE 111


WORLD BIZ AWARDS

GLOBAL TOP 100 INNOVATION CEOS

PAGE 112


MARCELO GONZÁLEZ CEO OF VERITRAN

Marcelo González currently serves as the CEO and CoFounder of Veritran, a global company that speeds up and simplifies the development of digital solutions through its Enterprise Low-Code Platform. Marcelo founded the company in 2005 alongside his business partner with the

Through our Enterprise Low-Code Platform, which accelerate

objective of giving financial institutions the opportunity to

construction and implementation times exponentially, we

develop immersive digital channels easily and quickly,

provide digital solutions that evolve and adapt to the life cycle

without the need to write a single line of code.

of business applications. Our mission is to change the paradigm of building business applications through disruptive

Marcelo also has over 20 years of experience in the financial

innovation that will accompany corporations on their path to

industry promoting digital transformation projects. Initially,

digital transformation.

he worked in different technological entities dedicated to the financial industry, including as a Sub-Manager of Electronic

What are you looking forward to most as we emerge

Banking at a major international bank where he led home

forward through the global pandemic?

banking initiatives and one of the company’s most important

At Veritran, we have been very fortunate to be a company that

internet service payment projects.

has thrived during the pandemic. In addition to the surplus of client retention during the time, our company is moving

Marcelo has a degree in Systems Engineering from the

forward with even more adaptability in our global markets. We

National Technological University of Argentina (UTN) and an

are looking forward to breaking through now more than ever

MBA from the University of San Andrés.

in the U.S. and European markets as businesses plan to increase digital transformation investment in the next years.

How is Veritran driving innovation in its industry? At Veritran, we are accelerators. We help improve our clients’

What drives your leadership style?

business by making their customers’ lives better. Through our

The driving force behind my leadership style is always looking

Enterprise Low-Code platform, we speed up and simplify the

at how to solve people’s problems with disruptive innovation,

development of future-proofed immersive digital channels

both on the client-side and for end-users. As a leader of a

that create a top-notch user experience. We also consider

global company that aims to lead the digital transformation of

ourselves innovation drivers, with user experience at the

companies around the world, thinking with an innovative

center of our business model, serving companies around the

mindset is always my number one goal. I also have to give

globe, reaching millions of users, and running billions of

credit to the incredible teams at Veritran. These innovation

secure transactions annually.

drivers have helped build Veritran into a leading global Enterprise Low-Code Platform provider, and I thank each and

Why is Veritran's approach crucial at this time?

every employee that has helped us get there along the way.

The opportunities for digital transformation to compete in a digital-first world are countless, however success requires the

I would not be the leader that I am today without the support,

right tools, resources and strategies. At Veritran, we believe

guidance and leadership from everyone at Veritran. At

that we are in a unique position to provide our clients with

Veritran, we firmly believe that strong leadership and company

the innovation they need to advance their digital capabilities

culture are essential in digital transformation and model this

and offerings.

in our own organization. PAGE 113


What's next for Veritran? In 2022 we will continue to consolidate our geographic expansion towards Brazil, US and Europe. We come from years of dizzying growth in terms of our role in digital transformation, but we believe that in 2022 we will also find the scenario of a growing global economy, further enhancing the possibilities of expanding our business. At the end of last August, we received a strategic growth investment from Trivest Partners, one of the leading U.S. private equity firms with over $2.4 billion of assets under management, reaching a US$ 225 million valuation. That marks a major milestone for Veritran’s team, as we embark upon a new chapter of becoming the next unicorn. What excites you most about your work? Developing applications that make the daily lives of end-users easier is truly what excites me the most. The fact that our Enterprise Low-Code Platform is being used to develop applications across the globe is a humbling feeling, and it brings me great pride that our clients put trust in Veritran to drive innovation for their company and end-users. What technologies do you expect will transform business in the coming decade? I am a firm believer that Low-Code technology will continue to transform business in the next 10 years, and beyond. The COVID-19 pandemic taught us that digital transformation is still very much alive, and there is no sign of slowing down in the near future. In fact, the reliance on Low-Code is only expected to grow. According to Gartner by 2024, Low-Code application development will be responsible for more than 65% of application development activity. Veritran At Veritran, we believe in improving our clients' business by making their customers' lives better. Through our enterprise Low-Code platform, we speed up and simplify the development of future-proofed immersive digital channels that create a topnotch user experience. We are innovation drivers serving companies worldwide, reaching millions of users, and running billions of secure transactions annually. www.veritran.com

"We come from years of dizzying growth in terms of our role in digital transformation, but we believe that in 2022 we will also find the scenario of a growing global economy, further enhancing the possibilities of expanding our business."

PAGE 114


LIFE SCIENCES AND HEALTH SCIENCES

INNOVATE IN

TORONTO

Annual r&d spend

EMPLOYS

TECH COMMUNITY

$1 Billion USD

40,000 Pros

14,000 Companies

WWW.TORONTO.CA


EY: LARGEST 500 FAMILY BUSINESSES PROVE RESILIENCE DESPITE PANDEMIC "Family-owned enterprises have shown incredible resilience through the COVID-19 pandemic, prioritizing sustained workforces and pivoting when necessary to overcome new challenges." The largest 500 family businesses

The

world's

generate US$7.28t in revenue,

businesses

in

their manufacturing capabilities to

employing 24.1m people across

revenues, employing 24.1m people

create essential items like face

45 jurisdictions.

across 45 jurisdictions. These and other

shields and ventilators, while others

findings were published recently in the

provided financial support to other

Family-owned enterprises have

2021 EY and University of St. Gallen

businesses, displaying their deep

opportunity to diversify boards

Family Business Index which reveals

commitment to innovation and an

and build legacies.

how the world's largest family-owned

enduring sense of corporate social

businesses have responded to the

responsibility.

Family businesses look to achieve

recent

new ESG goals.

economy.

largest

500

generated

turbulence

family

US$7.28t

in

the

A number of organizations shifted

global Consumer family businesses in particular endured, achieving on

While family businesses, especially

average US$15.39b in revenue.

Despite the turmoil brought on by the

those in the hospitality and tourism

Overall, family-owned enterprises in

COVID-19

family-owned

industries, have felt the effects of the

the consumer sector remained a

enterprises have managed to stay

COVID-19 pandemic, many took the

significant employer, employing on

resilient.

opportunity to pivot.

average 56,150 people.

pandemic,

As a growing number of organizations make commitments to diversity and inclusion, and environmental, social and governance (ESG) standards, family businesses continue to increasingly focus on these areas.

PAGE 116


In spite of the tumult of the past year, Europe continues to be a nurturing geographic

environment

for

these

organizations. Germany is home to 16% of the companies on the Index, reflecting the strength of the German economy and the historic nature in which family businesses tend to settle in the country – 90% of all businesses in Germany are family-run. landscape can help to sustain growth.

management. Families are also

One third of featured family businesses

And as boards continue to seek to

engaging more non-family directors

are based in the Americas, with the US

diversify, the share of companies with

on boards and management roles."

boasting the highest number of family

female family members on boards has

businesses

These

improved, reaching 31% in 2021. At the

Helena Robertsson, EY Global and

organizations contribute US$2.48t in

same time, only 5% (27) of the family

EY EMEIA Family Enterprise and

revenue in the Americas, employing

businesses on the Index have female

Family Office Leader, says: "Family-

6.4m people. Several of the biggest

CEOs, similar to the 8% (41) of Fortune

owned enterprises have shown

private family-owned enterprises by

Global 500 companies.

incredible resilience through the

(119

or

24%).

COVID-19

revenue globally are located in the US. Looking

sustained workforces and pivoting

Fifty-five of the businesses that hail

commitments, family-owned firms are

when necessary to overcome new

from mainland China, Hong Kong,

working to achieve new goals. At least

challenges. As society continues to

Taiwan,

Korea,

53% of family businesses on the Index

move

contribute 87% (US$835b) of the

are reporting against formal ESG

tumultuous times, these businesses

combined revenue in Asia-Pacific. Asia

metrics. Half of those (51%) are from

are well-placed to continue their

is home to three of the top 20

EMEIA, followed by companies in the

legacy, further diversifying their

businesses, as well as the oldest family

Americas (30%) and Asia-Pacific (19%).

boards,

business in the Index – Japan's 400+

ESG

year-old Takenaka Corporation.

opportunity

and

South

closely

reporting to

at

prioritizing

ESG

Japan

more

pandemic,

forward

through

bringing

the

these

next

represents

an

generation into leadership roles

demonstrate

the

and setting new standards when in

positive impact companies are already

engaging with ESG issues."

As a growing number of organizations

making, and potentially helps to attract

make commitments to diversity and

new talent, win customers and grow

About EY

inclusion, and environmental, social

revenues.

EY exists to build a better working world, helping to create long-term

and governance (ESG) standards, family businesses continue to increasingly

Josh

Assistant

value for clients, people and society

focus on these areas. The average

Professor from the Center for Family

and build trust in the capital

family business board member is 61

Business at the University of St. Gallen,

markets. Enabled by data and

years-old, and 80% of businesses on the

says:

over

technology, diverse EY teams in

Index do not have family board

generations, the challenges business

over 150 countries provide trust

members under the age of 40. Bringing

families

through assurance and help clients

in the next generation's expertise,

complicated. This issue increasingly

insights,

requires

technology

and

digital

capabilities into the evolving customer

Wei-Jun

"As

Hsueh,

wealth face

a

highly

grows

become

more

grow, transform and operate.

professionalized

approach to wider portfolio and asset

www.ey.com PAGE 117


WORLD BIZ AWARDS

GLOBAL TOP 100 INNOVATION CEOS

APU PAVITHRAN - CEO OF HEXNODE UEM

Apu Pavithran is the founder and CEO of Hexnode UEM, a

management. He has been highlighted by media including

unified endpoint management solution designed to simplify

Forbes tech council, Entrepreneur India, Security Boulevard,

device management in the workplace. Hexnode is the

Security Magazine, Vator News, and Your Story.

culmination of Mr. Pavithran's passion for entrepreneurship coupled with an interest in enterprise security. A firm believer

What is your product and its relevance?

in sharing the wealth of knowledge, he often tries to take a

Our product, Hexnode, is a Unified Endpoint Management

little time off to meet with young entrepreneurs to lend an

solution (UEM). A UEM solution can secure, manage and

ear to their queries and give some pointers.

monitor the ever-growing fleet of devices and apps in an enterprise. Hexnode helps in ensuring data security since it

Mr. Pavithran has been recognized in the IT management

can apply restrictions on the devices, blacklist and whitelist

community as a consultant, speaker, thought leader and a

apps/websites, provide information of the devices to the IT

firm advocate of IT governance and Information security

team, track the devices, push essential corporate policies and

PAGE 118


“With the acceleration of the remote work scenario, endpoint solutions are playing a significant role in maintaining a smooth workflow without compromising data security. And here’s where a UEM comes into play." "Leadership is often about having an eye for talent and then facilitating the proper work environment for the talent to flourish. Sometimes, leadership means tough calls, and it’s essential to visualize the long-term impact of your decision."

configurations. Hexnode is widely employed since it can

This is an area we’d taken utmost care in. We shifted our

manage multiple operating systems - Apple, Android,

critical teams to a safe lodging, conforming to the COVID-19

Windows, Fire OS and can be installed in varied endpoints

protocols for them to work freely and safely. Thereby, we

like mobile phones, tablets, PCs, desktops, TVs, etc.

ensured the safety of the employees as well as facilitating a seamless,

Share with us Hexnode's impact on your industry so far?

uninterrupted

support

experience

for

the

customers.

Hexnode is an endpoint management solution dealing with enterprise security. With the acceleration of the remote work

Also, the pandemic was severe on many businesses –

scenario, endpoint solutions are playing a significant role in

especially SMB’s. I’m glad to

maintaining a smooth workflow without compromising data

unprecedented times, we went a step ahead and gave the

security. And here’s where a UEM comes into play. Our

customers an opportunity to pause Hexnode services and to

flagship product, Hexnode UEM, has been mentioned in

resume the services whenever they were ready. I believe that

Gartner Magic Quadrant report for Unified Endpoint

it was only ethical to understand the concerns and financial

Management 2021 and is highlighted as a notable vendor in

stringency of our customers in adverse circumstances. The

its Midmarket Context. The company achieved tremendous

pandemic is more or less a watershed moment in the mobility

growth in the past 12 months with a 100% increase in revenue

management domain, with the industry growing leaps and

and a 200% growth in customer count since September 2020.

bounds after the pandemic. In fact, with the rapid adoption of

say that, considering the

the hybrid model, organizations are looking at management Hexnode has also been recognized as a Mobility Specialist in

solutions to manage a fleet of endpoints securely and to

Forrester’s Now Tech Unified Endpoint Management report

lessen the burden on the IT department. The change is

for Q2 2021 and is positioned as a Leader/High Performer in

enduring and irrevocable.

G2’s spring, summer and winter reports. Our annual user conference, HexCon21, brought together industry leaders and

What are the biggest emerging trends in the enterprise

some of the finest minds in the cybersecurity landscape this

security space?

year. Around 100 speakers spoke at the event, with more than

Well, there is a rather disquieting trend pervading the

3,000 attendees in 40+hours of content spread over 3 days.

enterprise security market – Cyberattacks. Phishing attacks

Our monthly webinars shed light on the trending industry

and ransomware incidents are getting common and are

subjects and help our folks educate on the newest

targeting a wide range of businesses. The scenario is so

developments in the market.

alarming that almost 60 percent of small companies go out of business within 6 months of cybersecurity incidents. BYOD is

How has Hexnode adapted to the COVID-19 pandemic?

another rising trend - the concept of bringing your own

Post-pandemic, with remote working being the norm,

devices to work. With a hybrid model being adopted

businesses often succumb to dropping after-sales support.

worldwide, the workforce is employing personal devices for PAGE 119


office work. While it brings forth convenience, the usage of personal devices without the essential security features like Firewall, Virtual private networks (VPN), Access controls, Intrusion prevention systems can severely compromise data security. What drives you as an innovation leader/ entrepreneur? Innovation

and

entrepreneurship

go

hand

in

hand.

Fortunately, I’ve always been innately curious and intrigued by the way things work. So, listening to the diverse set of ideas from the vast pool of workforce, cross-pollinating strategies and laying a relevant roadmap are a few tricks that I relish. Leadership is often about having an eye for talent and then facilitating the proper work environment for the talent to flourish. Sometimes, leadership means tough calls, and it’s essential to visualize the long-term impact of your decision. understanding of the technological landscape and analysis Also, having the right people around, deeply passionate about

might help in identifying the technologies that might

the vision of the enterprise is incredibly inspiring.

eventually transform businesses. Some of the technologies that can have a wide-reaching impact are:

What’s next for Hexnode?

• Machine Learning

We are optimistic about the future and have put in place

• Artificial Intelligence

several plans. We’ve multiple products in the pipeline to serve

• Blockchain Technology

a wide clientele base and the ever-expanding market. Our

• Subscription as a service model

SaaSOps product, Hexnode Do, is expected to hit the market

• Metaverse

by next year. We are also into bringing up several new functionalities in the line of endpoint security and remote

What are your thoughts on diversity in your industry?

management. Scaling up our recruitment strategies is also in

The industry embraces the concept of diversity. With

the forefront. We have already acquired a second physical

considerable women in the workforce, a healthy gender ratio

office space in India.

is maintained. The industry conventionally has been more accommodative towards gifted oddballs, bereft of social

What excites you most about your industry?

graces. The innumerable advantages of inclusion and

The industry is dynamic and rapidly evolving. Each day brings

diversity are well- documented with newer concepts like

forth a fresh challenge. It requires effort and knowledge to

neurodiversity gaining traction.

analyse the industry in-depth and foresee the domains where there is immense potential for growth. It’s incredibly exciting, albeit challenging. For instance, a decade ago, few

Hexnode, the Enterprise software division of Mitsogo Inc. was

anticipated the potential of enterprise mobility, and now it’s

founded on a mission to build the future of business mobility

at the core of many businesses. I always look forward to

around intelligent tools that simplify the way people work.

constantly updating myself, identifying the opportunities and

Hexnode's award-winning UEM has now empowered

launching futuristic initiatives.

organizations in over 100 countries with a centralized platform for enterprise-wide device, app, content, identity

What technologies do you expect will transform business

and threat management. Hexnode is now fueling the

in the coming years?

transformation to a seamless ecosystem of connected tools.

Technology has exploded and is evolving at lightning speed, fully transforming the way we live. While there is always an PAGE 120

www.hexnode.com | www.mitsogo.com


www.bellaoaks.com

BELLA OAKS A LEGENDARY VINEYARD RETURNS 09/2021


WORLD BIZ AWARDS

GLOBAL TOP 100 INNOVATION CEOS

ALBERT NIETO & JORGE POYATOS CEOS OF SEEDTAG

Albert Nieto is an entrepreneur passionate about the digital

Google and start his own company: Seedtag. Six years later,

world and converting ideas into actionable business.

Seedtag is the leading Contextual Advertising company in

Equipped with a dual degree in economics and business

Europe and LATAM, and one of the most promising

administration, he possesses extensive experience in areas

companies in the Spanish adtech scene.

including

sales,

operations,

strategy,

and

business

intelligence. On a professional level, he worked as an Asset

Today, Seedtag is made up of more than 220 employees in 9

Manager in Spain and on a global scale until he decided to

offices across Europe and Latin America. Albert is part of

take a leap and join Google. After gaining instrumental

Endeavo’s network network of entrepreneurs in Spain and is

expertise during his time at Google, Albert developed the

an active member of the startup ecosystem. He has also

motivation to seek new and more challenging opportunities

served as a business angel, advisor, and speaker in forums

in the digital market. This ambition led him to say goodbye to

surrounding entrepreneurship.

PAGE 122


Jorge Poyatos is an entrepreneur and an expert of the digital

In order to better reflect our growth and increased maturity

world. With his educational background in industrial

within the market, we introduced completely new branding in

engineering and a thesis in computational fluid dynamics, he

April of 2021. Along with a new logo, isotype, and website, we

decided to introduce a business approach to his career path.

expanded Seedtag solutions to build on the organization’s

His

three main pillars that make up its full-stack contextual AI

professional

experience

merges

areas

including

engineering, business development, and product innovation.

technology. The rebranding is designed to reflect Seedtag’s unique technology, range of formats, and its goal of becoming

After working as a consultant for Oliver Wyman in Europe, the

the global contextual partner for brands and publishers alike.

U.S., and LATAM, he transitioned to Google where he became

We expanded our placements to offer a full suite of In-Content

adept with the digital business sector. Eager to face new

solutions, we are using our contextual data to help brands

challenges and with a clear idea in mind, he decided to leave

understand the contextual profile of their customers, and

Google and embark on a new and exciting adventure:

we’ve also reinforced our AI by integrating new computer

Seedtag.

vision capabilities.

Seven years later, Seedtag is the leading Contextual

In Q3 of 2021, we secured $40m in Series B funding. Led by

Advertising company in Europe and LATAM, and one of the

Oakley Capital ($35m), the funding round also received

most promising companies in the adtech scene. Jorge is also

support from Adara Ventures and All Iron Ventures. Series B

part of Endeavor’s network of entrepreneurs in Spain and

Funding will be used to boost international expansion with a

often participates in talks and conferences related to

focus on the U.S. and further develop the contextual

technology and entrepreneurship.

technology stack.

It has been a year of strong growth at Seedtag, share with

In the past 12 months, we have had multiple management

us some of the key milestones.

hires that, combined with our former management team,

It has been an incredibly important year for us strategically

were a great balance between external experience and in-

amidst the global pandemic and a time of uncertainty. The

house

company was financially healthy, which allowed us to

September we appointed Raúl Lara as our new Chief Financial

weather the storm and reshift our focuses. In turn, we decided

Officer (CFO). A recognized professional in the financial field

to take a more offensive approach rather than a defensive

bringing extensive experience in mergers and acquisitions.

managers

being

promoted.

Particularly,

this

one. Instead of making cuts or letting people go, we decided to keep all of our employees and formulate plans of action in order to keep growing and come out stronger. As part of this, we decided to acquire two competitors and explore inorganic growth opportunities for the first time. We secured AtomikAD in Italy and Recognified in Germany. We believe it was a very valuable decision that allowed us to begin 2021 bigger and stronger than ever before. Seedtag also achieved significant growth in 2020 following further

development

and

improvement

of

product

capabilities. The company produced organic year-on-year growth of 25% even under COVID-19 impact, reaching revenues of $50m in 2020, and with a further 60% growth forecast for 2021 ($80 million). Additionally, the company

“As a company, we are making bold moves and strategic decisions to lead this industry worldwide. We have a global mission and will continue growing and challenging the market until our contextual advertising solutions are seen everywhere."

increased its employee headcount by 65% since last year and is now operating with 220 employees globally. PAGE 123


Share with us some of the key innovations by Seedtag. Innovation has been at the forefront of what we do since the very beginning of Seedtag. We built a product that did not previously exist and formulated it as the MVP for our company. A tag within images that would link to the product you were seeing in those images. From there we did have to pivot indeed, and every leap we have done as a company was due to several degrees of innovation. We innovated to bring to life algorithms that can understand content like humans, using Natural Language processing for text and blending it with computer vision techniques that have a pixel-level analysis. We innovated to integrate ads within editorial content that seamlessly integrates with images using computer vision. We are currently innovating to aggregate data points over the open internet to give valuable insights to our customers in order to better understand their customer’s interests. What is contextual advertising and why is it so important

placements that best capture users' attention. Thanks to

in modern marketing?

exclusive publisher partnerships, Seedtag enables brands to

Contextual advertising is a form of targeted advertising in

extend their sponsorships to the digital environment.

which the content of an advertisement directly correlates with the content of the website page the user is viewing. We

How is Seedtag positioning itself to lead the industry?

applied AI to our digital advertising approach, developing our

As a company, we are making bold moves and strategic

most advanced contextual analysis technology yet. Today,

decisions to lead this industry worldwide. We have a global

our algorithm has been learning for over seven years,

mission and will continue growing and challenging the

enabling us to offer the most powerful contextual AI on the

market until our contextual advertising solutions are seen

market. In an increasingly cookie-free and privacy-first world,

everywhere. To become the first choice in contextual partners

having the lead in contextual advertising is incredibly

for brands and publishers, you need to continue innovating

resourceful

present

and elevating the bar – we recognize this, always seeking to

advertisers with an effective alternative to using cookies by

maximize impact as we combine brainpower and technology

targeting users based on their real-time interests.

to take advertising into a new era.

Why does Seedtag stand out in the marketplace?

Additionally, Seedtag offers a contextual Full Stack

Seedtag offers a Contextual Full Stack technology: human-

technology: human-like understanding of content, high-

like understanding of the content, high-impact solutions, and

impact solutions, and real-time placement optimization,

real-time placement optimization (DPO, Dynamic Placement

ensuring all brand messages are integrated seamlessly into

Optimisation) to ensure all brand messages are seamlessly

the optimal content, cookie-free. It is the only full-stack

integrated into the optimal content without the use of

advertising suite on the market, enabling brands to build their

cookies. This proprietary technology, based on the industry's

advertising strategy around reliable data and display ads in

first artificial intelligence, analyzes online articles to optimize

the in-content placements that best capture users' attention.

ad targeting. It is the only full-stack advertising suite on the

Exclusive publisher partnerships allow Seedtag to also enable

market, enabling brands to build their advertising strategy

brands to extend their sponsorships well into the digital

around reliable data and display ads in the in-content

ecosystem.

PAGE 124

for

modern-day

marketing.

We


but will have high challenges of addressability. Seedtag is moving toward becoming one of the key players here to help brands win the attention battle in a privacy-first world. How do you view the privacy demands of consumers? Our view is that the advertising industry should not fight the increasing privacy demands of people but embrace them and open a new era where privacy is granted on the web. Contextual targeting, using the AI technologies available today, is the most scalable and respectful solution that exists. We are proving that, from a performance point of view, it can be even more effective than audience targeting if it’s done properly. Our approach to contextual advertising is holistic. It goes way beyond targeting. We believe the opportunities for ad integration, design, and optimization are as big as the opportunities for targeting itself. We are rethinking how brands can effectively find and engage with people on the open web, based on their real-time interests on a cookie-free basis. We want to be a “contextual full-stack” partner for Having the upper hand in contextual is important in a sector

them.

where more and more players are positioning themselves to meet the demand of internet users, authorities, and

We think that the problem with cookies is not an issue with its

advertisers. By furthering the industry with our approaches,

technology but with its lack of privacy. We believe privacy

we help shape contextual advertising, as it represents a fast-

concerns are here to stay – technology that doesn’t respect

growing share of the worldwide market.

user privacy will not succeed. Google recently announced that it was not willing to integrate personal ad IDs of any sort as an

Share with us some of the trends you are seeing.

alternative to cookies because the problem would remain.

Predicting trends within such an innovative sector like

Contextual targeting using the NLP (Natural Language

advertising isn't easy, especially when you take into account

Processing) and AI algorithms available today is not only an

what technology will look like in a mere 10 years. However,

alternative that is ready and can work at scale, but it’s also

there are some clear directions that we believe will become

proving to be as effective as audience targeting was.

evident over the next few years: Media consumption across the globe is increasing over

What drives you as entrepreneurs?

several digital platforms, and this will only keep growing.

With Seedtag, an opportunity emerged to take an idea and

The more time we spend online, the greater the share of

transform it into a revolutionary product that works. Seeing it

investment for digital advertising there will be.

do well these past few years helped drive that passion that

Relevancy and attention will become the true currency in

one has as an entrepreneur. We've grown exponentially, now

advertising. Only the brands and solutions able to catch

geared with a team of individuals who truly believe in what

the attention of users in a privacy-centric way, while

we do as a company. We put the clients first, understanding

maintaining relevance, will survive in the long run.

their goals and positioning ourselves so that we can help them succeed. All of this is key to sparking innovation and

We also foresee an increase in market duplicity. On one hand,

shaking the industry – we have a clear vision, backed by

we’ll have the ‘walled garden’ platforms led by Google,

people who care.

Facebook, and soon Amazon. Alternatively, we will have an open Internet that will be very relevant in terms of time spent

www.seedtag.com

PAGE 125


NATURE AS A ROLE MODEL: LUFTHANSA GROUP AND BASF ROLL OUT SHARKSKIN TECHNOLOGY

Lufthansa Cargo will equip all

structure of a shark’s skin, is to be rolled

of CO2 emissions, which is the

Boeing

out

equivalent of 48 individual freight

777

freighters

with

AeroSHARK. Innovative

on

Lufthansa

Cargo’s

entire

freighter fleet from the beginning of surface

technology

from Lufthansa Technik and BASF

2022,

making

the

aircraft

flights from Frankfurt to Shanghai.

more

economical and reducing emissions.

“Responsibility for the environment

improves fuel efficiency and helps

and society is a key strategic topic

airlines to reach sustainability

The surface structure consisting of

for us,” says Christina Foerster,

targets.

riblets

Member of the Executive Board of

measuring

around

50

micrometers imitates the properties of

Deutsche

The lower the frictional resistance of an

sharkskin and therefore optimizes the

responsibility for sustainability. “We

aircraft in the air, the lower the fuel

aerodynamics on flow-related parts of

have always played a leading role in

consumption. Using nature as a role

the aircraft. This means that less fuel is

introducing new environmentally

model, the aviation industry has been

needed overall. For Lufthansa Cargo’s

friendly technologies. The new

intensively researching ways to reduce

Boeing

Lufthansa

sharkskin technology for aircraft

aerodynamic drag for many years. Now

Technik estimates a drag reduction of

shows what strong and highly

Lufthansa Technik and BASF have

more than one percent. For the entire

innovative partners can achieve

succeeded in making the breakthrough

fleet of ten aircraft, this translates to

collectively for the environment.

as part of a joint project. AeroSHARK, a

annual savings of around 3,700 tons of

This will help us to achieve our goal

surface film that replicates the fine

kerosene and just under 11,700 tons

of climate neutrality by 2050.”

PAGE 126

777F

freighters,

Lufthansa

AG

with


“The aviation industry is facing similar

“We have always used our wealth of

challenges to the chemical industry:

expertise as a global market leader in

ongoing progress must be made with

technical aircraft services to also

climate protection despite high energy

contribute to reducing the ecological

requirements. By collaborating closely

footprint of our industry. In doing so,

and successfully combining our know-

we can leverage significant savings

how

and

potential from all aircraft generations,”

aerodynamics, we have now succeeded

explains Dr. Johannes Bussmann, Chief

in taking a major step forward. This is

Executive Officer of Lufthansa Technik

an excellent example of sustainability in

AG. “I am therefore very proud that we

practice, achieved through partnership-

will soon be able to transfer the positive

based collaboration and innovative

findings of the validation phase into the

technologies,” says Dr. Markus Kamieth,

series application with Lufthansa Cargo.

Member of the Board of Executive

The extremely constructive and close

Directors of BASF.

collaboration with BASF is also the best

in

surface

design

example of cross-sector cooperation in

achieving its sustainability goals

“We are proud that we will now be able

the interest of the sustainability of the

and in making the aviation industry

to operate our entire freighter fleet

aviation industry.” (pictured right)

a

little

more

environmentally

friendly,” says Dirk Bremm, head of

even more efficiently in the future thanks to sharkskin technology and

The Coatings division of BASF is

BASF’s Coatings division and also

reduce the carbon footprint of our

developing innovative, functional films

responsible for functional films in

modern fleet further. The investments

in its Beyond Paint Solutions unit – such

this role.

we have made in rolling out AeroSHARK

as the riblet surfaces, for example. A

at Lufthansa Cargo consciously reaffirm

solution was implemented together

Lufthansa Group

our commitment to the United Nation’s

with Lufthansa Technik which fulfills

The Lufthansa Group is an aviation

sustainable

on

the strict requirements of the aviation

group with operations worldwide.

climate action,” explains Dorothea von

industry. Exterior surfaces used in

With

Boxberg, Chief Executive Officer of

aviation are exposed to factors such as

Lufthansa Group generated revenue

Lufthansa Cargo AG.

strong

as

of EUR 13,589m in the financial year

temperature and pressure fluctuations

2020. The Lufthansa Group is

In its cooperation with BASF, Lufthansa

at high altitudes, among others. BASF

composed of the segments Network

Technik is responsible for the material

has therefore focused its development

Airlines, Eurowings and Aviation

specification, approval by the aviation

on achieving extreme durability and

Services.

authorities and performance of aircraft

weather resistance. The key criteria for

comprises the segments Logistics,

modifications carried out as part of

use in aviation operation include simple

MRO,

regular maintenance layovers. Backed

application and handling as well as

Businesses and Group Functions.

by decades of experience as an

ease-of-repair, for which a custom

The latter also include Lufthansa

approved aviation design organization,

concept has been developed.

AirPlus, Lufthansa Aviation Training

the

development

company

will

goal

obtain

UV

radiation

as

well

110,065

employees,

Aviation

Catering

and

the

Services Additional

and the IT companies. All segments

a

Supplemental Type Certificate (STC) for

“As an expert in surfaces, we implement

occupy a leading position in their

the 777F from the European Union

bespoke solutions for our customers.

respective markets.

Aviation Safety Agency (EASA), which is

The innovative sharkskin technology

required for operation.

allows us to support Lufthansa in fully

www.lufthansagroup.com

PAGE 127


BASF PRESENTS ROADMAP TO CLIMATE NEUTRALITY

by the end of this decade. Overall, BASF plans to invest up to €1 billion by 2025 to reach its new climate target and a further €2 billion to €3 billion by 2030.

Target of net zero CO2 emissions

the company is also significantly raising

In 2018, BASF Group’s worldwide

globally by 2050.

its

for

emissions amounted to 21.9 million

Significant 25 percent reduction

reductions

gas

metric tons of CO2 equivalents. In

in CO2 emissions already by 2030.

emissions: BASF now wants to reduce

1990, this figure was roughly twice

Investments of up to €4 billion

its

emissions

as high. The new 2030 emissions

planned by 2030.

worldwide by 25 percent compared

goal represents a reduction of

with 2018 – and to achieve this despite

approximately over 60 percent

BASF is setting itself even more

targeted growth and the construction of

compared to 1990 levels, which

ambitious goals on its journey to

a large Verbund site in South China.

exceeds

medium-term in

2030

target

greenhouse

greenhouse

gas

the

European

Union’s

target of minus 55 percent. “The

climate neutrality and wants to achieve net zero emissions by 2050. Based on

Excluding the effects of the planned

new climate goals underscore our

the most recent progress in developing

growth,

strong determination and BASF’s

low-emission CO2-free technologies,

emissions in half in the current business

PAGE 128

this

means

cutting

CO2

commitment to the Paris Climate


"With transparency and offerings to systematically and incrementally reduce the carbon footprint of BASF products throughout the entire value chain, we help our customers in all industries to reduce the carbon footprint of their own products."

Agreement. Climate change is the

of these technologies will only be fully

greatest challenge of the 21st century.

realizable after 2030. In order to

In response, we must adapt our

accelerate

processes and our product portfolio. We

emissions prior to that date, BASF also

need to accelerate this transformation

continues to systematically implement

now. We must first concentrate on the

continuous improvement processes for

initial steps of this journey, not the final

existing production plants. In addition,

ones. That is why BASF will increase its

BASF will progressively switch to

use of renewable energies. And we will

renewable

accelerate

electricity needs and intends to invest

the

development

and

deployment of new CO2-free processes

the

avoidance

sources

to

of

CO2

meet

its

in wind parks to facilitate this.

for the production of chemicals. One of the most important new With transparency and offerings to

technologies that BASF is currently

systematically

developing

and

incrementally

are

electrically

heated

reduce the carbon footprint of BASF

steam crackers for the production of

products throughout the entire value

basic chemicals such as ethylene,

chain, we help our customers in all

propylene

industries

chemicals are building blocks for

to

reduce

the

carbon

footprint of their own products.” said

numerous

Dr. Martin Brudermüller, Chairman of

essential

the Board of Executive Directors of

Hydrogen

BASF SE.

feedstock

and value

butadiene. chains

and

These are

for

chemical

production.

is

another

important

many

chemical

for

production processes. BASF to replace fossil fuels with new technologies

To achieve CO2-free production of

At the heart of the long-term transition

hydrogen,

toward net zero CO2 emissions by 2050

processes in parallel: the commercially

is the use of new technologies, which

available

will replace fossil fuels such as natural

methane pyrolysis, for which BASF has

gas with electricity from renewable

developed a new process technology.

sources. Most of these technologies are

Another important lever to increase

being

in

energy efficiency is the use of electrical

collaboration with partners and are

heat pumps to produce CO2-free steam

currently in a pilot stage. Broad scaleup

from waste heat. BASF’s goal is to work

pioneered

by

BASF

BASF water

is

pursuing

electrolysis

two and

PAGE 129


with Siemens Energy to gradually ramp

BASF working on numerous flagship

water electrolysis system with a

up this technology to industrial scale

projects

capacity of 50 MW for CO2-free

and use it for waste heat recovery at

In addition to the planned investments

production of hydrogen from water

entire sites.

in renewable energies, BASF is pursuing

and electricity at the Ludwigshafen

a number of specific flagship projects:

site. This CO2-free hydrogen would

BASF expects that this switch to

be primarily used as a raw material

climate-neutral production processes

Together with SABIC and Linde, BASF is

in the Verbund but would also be

will lead to a sharp increase in

working on the realization of a pilot

used to a limited extent to support

electricity demand at the group’s major

furnace for the world’s first electrically

the launch of the mobility market in

sites, including the largest production

heated steam cracker. Compared to

the

site in Ludwigshafen, in the coming

conventional

region.

decade. From around 2035, the group’s

enable nearly CO2-free production of

electricity demand is expected to be

basic

necessary

At its Antwerp site, BASF is planning

more than three times higher than it is

funding is granted, start-up of the pilot

to invest in one of the largest

today.

plant is slated to begin as early as 2023.

carbon capture and storage (CCS)

crackers,

chemicals.

If

this

the

would

Rhine-Neckar

metropolitan

projects under the North Sea. “This will require investments for the

BASF is developing methane pyrolysis

Together with partners in the

development and construction of new

technology for the CO2-free production

Antwerp@C consortium, this plan

production plants. A precondition for

of

gas.

creates the opportunity to avoid

the

Compared to other processes for

more than 1 million metric tons of

production is the reliable availability of

emission-free

production,

CO2 emissions per year from the

large quantities of renewable electricity

methane pyrolysis requires only around

production of basic chemicals. A

at competitive prices. At the moment,

one-fifth as much electrical energy. A

final

that is not the case in Germany. BASF

pilot reactor has been constructed in

targeted for 2022.

therefore

in

Ludwigshafen and is being started up.

energy

Funding for this project was provided

Competitiveness

generation facilities to meet its own

by the German Federal Ministry of

maintained

demand.

Education and Research.

BASF has set itself an ambitious

transformation

aims

investments

in

to

of

chemical

participate

renewable

Regulatory

framework

hydrogen

from

natural

hydrogen

conditions are also essential for making this

transformation

economically

investment

decision

must

is

be

goal of climate neutrality by 2050 In collaboration with Siemens Energy,

because the company is convinced

feasible.” - Dr. Martin Brudermüller,

BASF

investigating

of the long-term strategic necessity

Chairman of the Board of Executive

possibilities for the construction of a

as well as the technical feasibility.

Directors of BASF SE.

PEM (proton exchange membrane)

However, most of the emerging new

is

currently

BASF has set itself an ambitious goal of climate neutrality by 2050 because the company is convinced of the long-term strategic necessity as well as the technical feasibility.

PAGE 130


technologies are not yet competitive under today’s framework conditions. Since it is very capital-intensive to replace existing

highly

efficient

production

processes with new plants, BASF is trying to secure funding from European and national

programs

such

as

IPCEI

(Important Projects of Common European Interest). “We are convinced that ultimately all players involved will work together to make this necessary once-in-a-century transformation

successful

from

an

economic perspective. This also includes consumers accepting higher prices for

At BASF, we create chemistry for a sustainable future. We combine economic success with environmental protection and social responsibility. More than 110,000 employees in the BASF Group contribute to the success of our customers in nearly all sectors and almost every country in the world.

CO2-free products throughout the value chain to offset higher operating costs and additional investments. To achieve this, we need new cooperation between industry and policymakers that leads to positive, outcome-oriented regulations and preserves global competitiveness,” said Brudermüller (pictured right). BASF - At BASF, we create chemistry for a sustainable future. We combine economic success with environmental protection and social responsibility. More than 110,000 employees in the BASF Group contribute

to

the

success

of

our

customers in nearly all sectors and almost every country in the world. Our portfolio is organized into six segments: Chemicals, Materials, Industrial Solutions, Surface Technologies, Nutrition & Care and Agricultural Solutions. BASF generated sales of €59 billion in 2020. BASF shares are traded on the stock exchange in Frankfurt

(BAS)

and

as

American

Depositary Receipts (BASFY) in the U.S. Further information at www.basf.com

PAGE 131


INDIA WHERE BUSINESS NEVER STOPS CONTACT US FOR MORE INFORMATION>>

+91-11-23048155 contact@investindia.org.in

WWW.INVESTINDIA.GOV.IN


WHAT DO THESE COMPANIES HAVE IN COMMON? GOOGLE & ALPHABET, IBM, ALBERTSONS, NOVARTIS, DELOITTE, FAIRFAX, MICRON, MASTERCARD, DIAGEO, RECKITTBENKINSER, GAP, GOOGLE CLOUD, ADOBE, NETAPP, WEWORK.

"THERE ARE SOME 60 FOREIGN-HEADQUARTERED COMPANIES WITH REVENUES OVER $1 BILLION EACH THAT ARE TODAY LED BY INDIAN-ORIGIN EXECUTIVES." INDIANSPORA / TIMES OF INDIA


WORLD BIZ AWARDS

GLOBAL TOP 100 INNOVATION CEOS

PAGE 134


MIKA TIENHAARA CEO OF ROCSOLE Mika Tienhaara has engineering degrees in production technology (B.Sc.) and energy technology (M.Sc.) as well as a Master in Business Administration. He is an award-winning innovator and executive, a serial entrepreneur with an excellent track record, a best-selling author and an energy industry professional. He has built successful companies in various countries, such as Norway, Sweden, Finland, the Netherlands, Germany, Malaysia, USA, Brazil and Mexico. Mika has commercialized more than 30 technologies. His passion and drive are to actively contribute to the sustainability of industries through improved operational excellence by digital transformation. With his experience from all phases of innovation and startups, Mika has also mentored and advised more than 50 startup companies.

being able to have actionable insights from the problem type of operating environments, and for us that is the preferred

How is ROCSOLE advancing innovation within oil and gas?

setting. This is unique in industry, which we can also see from

Based on our own field work and projects we have seen how

the market response, working with global enterprises.

many oil and gas operations run into unplanned shutdowns with high financial and environmental impact. Faulty

We are now disrupting the oil and gas industry, that has issues

instrumentation is the major cause for this, for more than

with both efficiency and emissions, to make it vastly better. As

50% of critical process equipment failures, backed also by

we are industry agnostic with our solutions, we are in piloting

research data.

phase for a variety of process and manufacturing industries cooperating with leading enterprises. They actually have the

I would say that a main reason for these challenges is that the

same issues and are in need of robust solutions that can

production environment today has so many unwanted

provide the insights we do. The next 5-7 years will be some

elements that makes processing and process control

very exciting times for us as we are driving industrial

extremely difficult, matter like deposit, scale, sand, wax and

automation to new levels of robustness and efficiency.

emulsions are very hard to deal with. Operational actions and control is surprisingly often taken based on manual and

Why is your technology crucial for the energy sector?

offline sampling along with operator best knowledge –

We are in times with energy transition, and I think we need to

however we are able to make this decision making based on

see this as a time when the energy mix is coming from various

better and real-time data:

sources,

also

the

wide

implementation

of

digital

transformation is shaping up. This means also that there will With our game changing solutions, we are utilizing electrical

be oil and gas production for a long time further, however, we

tomography with AI and machine learning, to see beyond and

need to ensure that operational optimization is taken

detect all types of matter and fluids in real-time. The key for

seriously, as the key to low carbon footprint, secure and safe

digital transformation, high level of operational excellence,

production comes from improving the facilities performance

remote operations and functional industry 4.0 lies in actually

with the unique solutions we are providing. PAGE 135


“From the needs in the market and the increasing importance of corporate ESG – we see a strong demand for the decarbonization of operations. Our solutions are very much plug and play, which will directly give operators and asset owners new tools to improve efficiency and lower the carbon footprint."

What are some of the biggest trends you have observed in

the value chain and customers, this enabling of disruption is a

the industry?

tough challenge every time and something I enjoy tackling.

From the needs in the market and the increasing importance

Also entrepreneurs and startup companies should dare to go

of corporate ESG – we see a strong demand for the

for the scale-up phase and become “grownups” – this phase is

decarbonization of operations. Our solutions are very much

scary, extremely difficult and requires strong hands-on

plug and play, which will directly give operators and asset

mentality and to have the right cooperation partners to be

owners new tools to improve efficiency and lower the carbon

able to have scalability capacity. As a leader, it means that all

footprint.

the above is only possible with building the right team that buys into the mission and purpose, and understands the

Secondly, the digital transformation for industrial processes is

priorities in terms of implementing the strategy, which also

accelerating, here we see huge opportunities, as we are also

means that everyone has to be agile and adaptive, as pivoting

enabling many corporates into new areas of digitalization.

and rapid changes are required. As a leader, being able to

Looking at the venture and investor side – the industrial

guide, mentor and support the team to blossom is the most

automation area is growing quickly, so the times ahead are

fantastic thing to experience.

exciting. What's next for ROCSOLE? How has the COVID-19 pandemic affected your industry

Our course is set for the exponential scaling up, which is

and what lessons have been learnt?

frightening for many, but also very exciting. Having done this

The pandemic has revealed the weaknesses of industries and

previously we have a solid playbook and tools at our hands,

how vulnerable it is. This means that business and operating

but every venture and business cycle is unique, so you need to

models are changing. The trend for more remote operations,

be prepared for some hardwired learning every time. For our

early detections and process robustness is crucial, which

business we are working on detecting and improving on any

means that the combination of smart sensors, real-time

weaknesses. This is how you build robust businesses for the

actionable data, AI/machine learning and IOT are required

future. We have a lot of hard work with determination ahead,

and will increase. We need secure data to be available on-

but it is surely going to be a ride with a lot of fun too.

demand on virtually any device. What excites you most about your work in the industry? What

drives

you

as

an

innovative

leader

and

First of all, I feel there is so much left to do; innovation is

entrepreneur?

required and that means for me that it has to be broadly

As an entrepreneur I am always determined in making an

deployed to make an impact. That requires collaborations in

impact, that means there needs to be a strong vision and

the value chain and industry, ensure to be specific with the

mission behind, and the purpose behind the idea of the

aim of solving problems and creating value. Creating and

venture supports to improve life and is good for our planet at

enabling game changing solutions at large scale are highly

the same time. Innovation requires the change of mindsets in

motivating. Seeing our team able to solve critical problems,

PAGE 136


tackling the issues we have at scaling up and growing is highly satisfying. The skill development, persistence and passion to perform is something that needs to be in our DNA. For industrial activities we need to think of making it as efficient as possible and embed sustainability and circularity in the business models. What does the business world need to improve on? There is in general a lot of focus on the technologies, but I think that we need to look at what we as human beings need to develop ourselves – creativity, “soft skills” and to be agile with a strong mental fortitude are necessary. We live in an age with accelerating innovation and changes and technology will be further absorbed into our daily life and work. Technology will

continue

to

evolve,

with

higher

performance,

miniaturizing and used everywhere. Automation and robotics

What improvements do you desire to see in your industry

will come into play in all possible ways, why the soft skilling

and how are you contributing to realising them?

will be essential. I am very excited and optimistic about the

All my >15 years in the energy industry I have been driving the

future.

improved efficiency in operations, which I still think lag behind what can be easily achieved. What I want to see is that

What external economic factors are most challenging in

on a large-scale the industry implements best-in-class

regards to your plans?

solutions like we have, that can enable improvements of more

We have a global population that is continuing to increase,

than 10% in efficiency gains and at the same time reduce the

meaning that affordable energy supplies are critical. It means

carbon footprint dramatically. The oil and gas production

that our type of activities are highly important also for the

being one of largest sources of carbon emissions, any

affordability and security of energy supplies. Consumption

improvement will be significant. If we are to produce oil and

and consumer goods are depending on materials, metals and

gas, we should do it in the most efficient way possible and not

other critical components, e.g. the supply of microchips has

let a status quo-thinking prevail.

impeded the automotive industry, so we are looking at how to secure our supply chain.

ROCSOLE is the leading smart process imaging company. With AI & deep learning prediction solutions we support

Talk to us about the diversity within ROCSOLE and the

operational teams to reduce OPEX, to avoid unplanned

wider oil and gas industry.

shutdowns, and to monitor product quality to increase

First of all, our company is very much about diversity – being a

revenues. Our field proven applications include emulsion,

small team, I think the diversity in terms of gender,

deposition, sand, and flow regime related imaging and our

background, experience and nationality makes the team

services are applied on offshore and onshore pipelines, tanks,

more robust and capable. Being a company based in Finland,

and separators. We aim to support an automated, digitalized

we can show on a highly diverse team which I am proud of. I

and unmanned platform operations.

think that is also in general a sign of that your team or company has a strong element of success and is attracting

ROCSOLE offices are located in Houston (TX, USA), Oslo

global talent. Whether we talk about oil and gas, software/AI

(Norway), Kuala Lumpur (Malaysia), Sao Paulo (Brazil) and

or industrial automation, it can easily cause some bias in

Kuopio (Finland/HQ). TEAM ROCSOLE is dedicated to work

terms of who is suitable or the people working in the industry.

side-by-side to improve your process. Get in touch with us!

Be open minded, challenge yourself and drive diversity. You will learn a lot from this.

For more details: www.rocsole.com

PAGE 137


Conventional methods of farming and livestock management practices have long been known to be a manual labor-intensive industry. With modern technology such as the Internet of Things revolutionizing many industrial sectors such as manufacturing, logistics, healthcare, its influence and role in modernizing techniques and practices in

CAVLI WIRELESS INTRODUCING THE FUTURE OF SMART AGRICULTURE

the agricultural sector need no introduction.

TARUN THOMAS, COO & CO-FOUNDER CAVLI WIRELESS.

8.5 Bn by 2030 and 9.6 Bn by the year 2050.

The handicaps of traditional farming methods Traditional farming adheres to overused and outdated practices and equipment for farming and livestock management. This has contributed to low crop yield and low-input husbandry. The Food and Agricultural Organization (FAO) of the United Nations has predicted a population spike of about

The rising figures in the years to come would demand food production to increase by 70%. But the scarcity of agricultural lands, limited water resources, and drastically changing climate patterns would pose a challenge to meeting the growing demand for food and nutrient resources in the coming years. The emergence of IoT in the agricultural sector has efforts being set in place to improve the quantity and quality of food production and livestock management by turning them connected and intelligent. When agricultural approach and technology come together Regarded as the '4.0 Green Revolution', Smart Farming, is an emerging concept that refers to the management of farms by incorporating agricultural methodologies with technology. The technology involves

the

use

of

sensors,

actuators,

communication networks, connectivity, location, robotics, and data analytics, etc. to achieve the desired efficiencies of production by keeping costs at bay.

PAGE 138


The science of IoT in farming and

devices to remain connected when they

achieve global traction to meet the

livestock management has provided a

aren't in the network's direct range.

rising resource demands in the

better means to control and measure

years to come.

crop growth, irrigation and fertilizer

Connected nodes (sensors) within a BLE

requirements, track and monitor cattle

mesh network can transfer indoor field

Below are the top six areas of

grazing, schedule feeding, remotely

data to an external device with Cellular

innovation in farming technology

monitor cattle health, etc.

LPWAN

demonstrating

connectivity

placed

at

a

where

IoT

has

distance from the agricultural land to a

headed towards reshaping the

IoT-based farming processes install IoT

cellular tower that will then transfer the

agricultural landscape:

devices in farms that will repetitively

data to the cloud. Such scenarios

collect and process data. The use of

require the need for only one device to

Micro-climate tracking

sensors will record observational data

be actively connected to the network

As compared to their traditional

from 'objects' such as livestock, crops,

and maintain communication with the

counterpart, IoT-enabled weather

or the atmosphere. The recorded data

cloud, paving the way for efficient

stations use wireless units to track

will be fed to a cloud-hosted IoT

networking infrastructure.

and provide micro-climate data.

platform through networks. The user

Such data can alert farmers to harsh

through the platform will determine the

The hybrid core network supported

climatic conditions and allow them

necessary

with

to

actions

based

on

the

retrieved data.

mesh

topology

performance

take

necessary crop

actions

extends network coverage availability,

preserving

health

negating the challenges of low range.

sustenance beforehand.

in and

Radio Frequency technologies such as

Its coexistence with cellular LPWAN

Bluetooth Low Energy (BLE) and Wi-Fi

technology

(short-range technologies) are mostly

establish several clusters of connected

Farmers needn't conduct an onsite

preferred

devices that may not be close but still

inspection of crops, feed tanks,

connected to cellular LPWAN links.

ponds, and cattle farms as IoT-

for

indoor

(greenhouses/indoor

monitoring

smart

farms),

makes

it

possible

to

whereas long-range technologies like GPRS

and

LPWAN

technology

Mesh

Agricultural IoT applications such as

of resources, usage rates, perform

help

smart irrigation, precision farming,

field inspections, and direct and

enhance the range of short-range

disease

manage delivery truck schedules,

technologies, making them suitable for

monitoring solutions are expected to

technologies

like

farms. BLE

mesh

for

monitoring

allows farmers to keep remote track

large

used

enabled The union between IoT & agriculture

monitoring

are

Monitoring real-time assets

forecasting,

cattle

health

etc.

PAGE 139


Cattle tracking

Cavli's IoT enabling solutions offer

Network-connected collar wearables

reliable and scalable solutions to

can track cattle movement and notify

enhance your farm's productivity by

farmers of trespassing, cattle loss, or

improving:

theft. Farmers can also monitor eating

Crop Yield: Solutions to detect crop

patterns and health-related activities

anomaly avoiding the risk of losing

with a leg- or neck-mounted sensor to

yield.

efficiently identify and monitor health

Product Quality: Enables better

issues.

control over the production process

IoT technologies will enable better food production, management, and traceability. This is expected to be beneficial for the global environment

& maintain higher standards. Driverless machines With

the

inception

Business Efficiency: Intelligent help of

machine

to automate multiple processes.

automation, agriculturalists have found new ways to automate their equipment

Cattle health monitoring solution

through

with the Cavli C1RM IoT Module

IoT-powered

driverless

Cattle

next

driverless

come in the form of connected

In

machines can cut back on labor costs,

wearables that can be mounted around

agriculture and livestock farming

reduce failure, and minimize machine

the cattle's neck or by simply mounting

eye an ongoing future together with

downtime.

it to its leg.

the

level.

Lightweight

health

monitoring

solutions

The road to the future

machines to bring automation to the

the

coming

Internet

years,

of

where

Things,

an

unprecedented level of control and Mobile weather stations

Monitoring animal health allows you to

automated

decision-making

IoT-enabled mobile weather stations

keep a better track of your livestock's

expected

provide meteorological data regarding

health and is also a vital step towards

potentially lead to a Third Green

incident response, mobile air traffic

preventing animal disease outbreaks.

Revolution, where an enduring

to

rise.

This

is

could

ecosystem of innovation in the

control, and command and control. These are quick to set up and can begin

These devices when powered by the

agricultural sector will begin to

to record data for incident decision-

C1RM cellular IoT module with makes

unfold.

making automatically.

use of embedded wireless sensor devices that collect health parameters,

IoT technologies will enable better

Precision farming

such as temperature, blood oxygen

food production, management, and

This approach uses IoT-based devices

levels, ECG, etc., which are then sent

traceability. This is expected to be

to timely and accurately address the

across Cellular Networks to the data

beneficial

needs of cattle or plants with precise

cloud where the data is processed to

environment

nutrient/fertilizer additions, monitor

depict a clear picture of the animal's

resources like water and nutrients

individual animals' well-being, and

health and well-being.

are

for

the where

efficiently

and

global natural carefully

consumed, which will be essential

identify herds falling ill, allowing farmers to take effective and necessary

The processed data can then be

for mankind's continual survival for

actions.

remotely visualized through application

the years to come.

software, allowing the farmer to take The brains powering smart farming and

necessary & timely actions pertaining to

Written by Tarun Thomas, COO &

real-time livestock management by

cattle health and prevent the chances

Co-founder Cavli Wireless.

Cavli Wireless.

of illness.

www.cavliwireless.com

PAGE 140


International shipments from China to the U.S. look very different today than five

years

ago.

Historically,

once

products hit the customs ports in California, they were delivered within about 5-6 days.

3WIN: HOW SHIPPING DELAYS HAVE AFFECTED THE CANNABIS INDUSTRY

Now, due to the changing landscape of international freight, businesses are seeing deliveries take anywhere from 10-21 days for delivery once they hit the ports. 3Win, a leader in cannabis hardware, weighs in on the solutions to the problems that they see arise for business owners. CEO Christopher Sinacori of 3Win states, "Prior to the P.A.C.T Act companies had choices, such as: DHL, FedEx, UPS SCS, and USPS small package for shipments. Currently, this is not an option due to the new regulations. We are now relying on relationships

we

have

built

with

alternative companies to ship." The extended transit times are due to many issues related to COVID-19, short

3Win is a certified wholesale distributor

3Win provides brands, research labs

staffing with airline personnel and a

of CCELL. CCELL is the industry-leading

and extraction facilities with CCELL

reduction in aircraft capacity, material

vape

the

hardware, in-house laser branding,

shortages in China, etc. Flight schedule

cannabis industry. "One of our goals, as

customized packaging, and full

changes are also causing delays. Flight

an international distributor, is to try

promotional apparel. For too many

cancellations and delays are expected

help customers not feel the effect of the

years, the market has been overrun

to continue through at least into 2022.

delays. We accomplish this by non-stop

with cheap hardware, resulting in

Businesses are seeing even more

communication with freight carriers,

costly performance issues for many

challenges

shipments

increasing our order sizes, and ordering

companies. With years of research

getting in and out of ports. Because of

more frequently. This gives 3Win the

and development, the bar has been

the continuing ocean shipment delays,

best opportunity to have product

raised with 3Win Corp and CCELL ‘s

businesses are shifting to air freight,

available to our customers on a

superior vaping technology. CCELL

adding

freight

consistent basis. In essence, we are

has redefined the industry with the

shipments at a time when capacity is

making a financial commitment on our

highest quality and performance

already limited. All of this has greatly

end to protect our customers. This is

atomizer created to date!

impacted the cost of shipping, as costs

what true partnerships are made of,"

have nearly tripled.

says Sinacori.

to

with

ocean

increased

air

hardware

company

for

www.3wincorp.com PAGE 141


CRYPTO LEADERS TURN TO RENEWABLE ENERGY SOURCES While the cryptocurrency market is navigating through several obstacles, from the crackdown in China to worries about its impact on the climate, there is a clear growth in support. Just in the environmental

producer of cryptocurrency mining

become the first country in the world to

concern is legitimate, as Bitcoin and

hardware and a leading global

adopt Bitcoin as legal tender, a move

other proof-of-work cryptocurrencies

cryptocurrency mining firm.

that could potentially start a trend

require large amounts of energy to

across

operate, due to the computations

Irene Gao, Antminer BD Director

needed for mining.

NCSA Region, Bitmain, said, "We are

last

several

Latin

months,

El

American

Salvador

countries.

Shortly thereafter, leaders in Argentina,

Nevertheless,

the

excited to have signed this new

Brazil, Panama, and Paraguay also By the latest estimates, the Bitcoin

pioneering

network uses as much energy in one

cooperation with ISW Holdings, a

Earlier in the year, several major

year as the country of Argentina. Yet,

new milestone for the industry for

companies announced a more open-

some companies in the crypto and

creating hosting facilities overseas.

minded approach to Bitcoin, now

blockchain market have taken steps to

The 200 MW facility is the first phase

accepting payment for product and

improve the situation. For example,

of

services. Overall, the approach of

Manhattan Solar Partners, LLC, a joint

utilizing renewable energy as its

financial institutions, businesses and

venture between BIT5IVE, LLC and

source. We expect to further expand

even governments has significantly

GMine LLC, recently announced plans to

this project into the future to

changed in recent years, as commercial

build crypto data centers utilizing over

support the development of the

payments are slowly warming up to the

a gigawatt of renewable energy in

industry."

prospects of Bitcoin.

Texas.

endorsed the move on social media.

our

project

long-term

to

begin

partnership,

"Bitmain is probably the most One of the major reasons for this is that

ISW Holdings Inc. announced last

recognizable name in the mining

a Bitcoin payment is faster, cheaper,

month the, "signing of a cryptocurrency

space, and we are excited that they

safer and less volatile than the local

mining hosting agreement with Bitmain

will be a major piece of our success

currencies in many countries.

Technologies, the world's leading

in Georgia," remarked Alonzo

PAGE 142


"Gryphon's future focus on mining using 100% renewable energy will set the bar for mining companies of the

future.

We

have

been

engineering GPU-based converged systems for many years and are excited to leverage our experience to enhance the performance of Gryphon's operations. We believe the merger of the two companies provides an excellent opportunity to create meaningful value for our shareholders," said Sphere 3D's CEO, Peter Tassiopoulos. SOS Limited also reported that it has entered into a joint venture with Niagara Development LLC, a New Jersey based company, for a joint venture to be based in Pierce, ISW Holdings president and

we were producing nearly 10 bitcoins

Niagara, Wisconsin. The venture is

chairman. "Once our 200 MW power

per day on average at the end of the

expected to carry out crypto-

tranche is fully utilized, we anticipate

month. Given our current delivery

currency mining operations and

annualized revenues of over $200

schedule

events

construct an international standard

million, but that will only close the first

affecting the global network hashrate,

Digital Super Computing Custody

phase of our vision. We look forward to

Marathon is particularly well positioned

Operation Center. Niagara will be

discussing our next phases in due

to scale and thrive in the current mining

responsible for providing up to

course. If we are able to execute

environment. Delivery and installation

150MW of electricity, including

according to our full vision, we have the

of new miners continue to progress

electricity from renewable sources,

potential to drive exponential revenue

well, and we remain on track to meet

and the construction of the Digital

growth ahead."

our objectives of transitioning our

Super

operations to 70% carbon neutral and

Operation Center. SOS will be

Marathon Digital Holdings, Inc. reported

having all our previously purchased

responsible for the management,

earlier it had produced 226.6 new

miners online by the end of Q1, 2022."

operations and financing of the

and

the

macro

Computing

Custody

joint venture.

minted bitcoins during May 2021, increasing total bitcoin holdings to

Sphere 3D Corp. announced its planned

approximately 5,518 with a fair market

Merger with Gryphon Digital Mining Inc.,

Bit Digital, Inc. and Digihost Tech

value of approximately $203.4 million.

a privately-held company focused on

announced a strategic co-mining

"In May, we produced 226.6 bitcoins,

the mining of bitcoin using renewable

agreement. This collaboration is

which is a 40% increase from the 162.1

energy. The merged company will focus

expected to facilitate an increase in

bitcoins we produced in April, and we

on expanding Gryphon's digital mining

hashrate of approximately 2 EH

increased our hashrate to 1.9 EH/s after

operations and utilize Sphere 3D's

between the companies.

installing another 5,571 miners," said

proprietary enterprise solutions to

Fred Thiel, Marathon's CEO. "As a result,

optimize Gryphon's processes.

Source: www.FinancialBuzz.com PAGE 143


BEYOND THE CHIP SHORTAGE: E-VEHICLE INDUSTRY FACES SCARCITY suppliers and partners, to gain a clear understanding of the volatility and shortcomings within its supply chains. While there's an enormous amount of data available, many organizations haven't leveraged it toward

meaningful

contingency

planning for the next shortage." Mineral Sourcing Challenges Concentrations of key minerals for battery elements in China, South Korea and Japan can be risk drivers The

Automotive

should

Vertaeon is offering its innovative,

in terms of geopolitical tensions,

prepare as scarcity of minerals looms

cloud-based analytics tools to enable

natural

disasters

for

supply

shipping

costs.

electric

industry

vehicle

batteries.

chain

leaders

to

develop

and The

higher already

Vertaeon provides enterprise and

comprehensive risk assessments and

identified

supply chain risk analytics tools that

mitigation processes—now. Vertaeon

environmental impact of mineral

enable business leaders to identify

combines its proprietary and highly

mining can also create future

risks and develop mitigation actions.

economical SaaS platform with deep

challenges, for example rapidly

experience

exacerbating the drain on the water

in

the

automotive-

upstream

negative

The automotive industry is currently

manufacturing industry to provide the

under regulatory pressure to reduce

business intelligence companies need

CO2 emissions per mile, sparking a

to pivot through such tumultuous

Such risk factors combined with the

massive manufacturing transition to

times.

shift toward the next generation in

electric vehicles (EVs). The EV passenger

supply in South America.

battery

technology

(potentially

car market is expected to have robust

"The imbalance created by the ongoing

overtaking the rare mineral) could

growth globally in the coming decade.

chip shortage is an excellent example of

trigger a rapid change in the

However, just as supply chains are

a

the

regulation—and ultimately in the

morphing

this

convergence of evolving market trends,

production of EVs, for example

transition, a potential shortage of

overlayed with geopolitical tensions,

favoring hydrogen vehicles instead.

minerals used in EV batteries is also

and post-pandemic demand surges,"

appearing on the horizon.

said Rekha Menon-Varma, co-founder

From a raw-material perspective,

and managing partner at Vertaeon.

challenges include availability, cost,

To help confront this newest sourcing

"The chip shortage highlights the need

location concentration and also

challenge and avoid a repeat of the

for the automotive industry to have

profitability. Some of the key raw

impacts from the current chip shortage,

better visibility into manufacturing

material issues:

PAGE 144

to

accommodate

perfect

storm

caused

by


"The imbalance created by the ongoing chip shortage is an excellent example of a perfect storm caused by the convergence of evolving market trends, overlayed with geopolitical tensions, and post-pandemic demand surges."

Lithium: an impending shortage due to

on the pulse of the market trends

mining

and dynamics is the 'peace of mind'

economics,

technical

and

sustainability considerations.

that we offer our clients."

Nickel: issues with refinement and Asia offering cheaper alternatives. Cobalt:

ongoing

conflicts

About Vertaeon in

the

Vertaeon

leverages

strategy,

Democratic Republic of the Congo

operational

expertise

(DRC) and labor issues.

technology to enable data analytics

and

also

for the assessment of supply chain "The anticipated sourcing challenges

and

point to the need for comprehensive

diligence for strategic initiatives.

supply chain assessments to identify all

Founded as an advisory firm,

key

Vertaeon identified a critical market

risk

factors

and

associated

business

risks

and

due

vulnerabilities," said Menon-Varma.

need and has successfully realigned

"One cannot navigate this fast-evolving

as a data analytics SaaS provider in

environment without a holistic program

recent years. Vertaeon is a thought

that identifies risk drivers relevant to

leader in this field and has launched

their business to inform and develop

enterprise and supply chain risk

contingency plans. Advanced analytics,

analytics solutions to promote

coupled with artificial intelligence (AI)

sustainable operations and mitigate

and machine learning, is the perfect

business risks.

enabler that can make a significant difference in a company's ability to

For more details, please visit us at

handle future crises. Having our finger

www.vertaeon.com

PAGE 145


HOW HAVE SUPPLY CHAIN CHALLENGES CAUSED BY THE PANDEMIC IMPACTED BUSINESSES AND MARKETS? Braeden Lichti is an investor focused

The pandemic has also, more generally,

on identifying and creating Public

changed our shopping habits. Some

Markets Venture Capital investment

smaller malls are shuttering, while

opportunities

high-

larger malls are able to deal with the

growth early-stage companies with a

decline in foot traffic. Rather than going

primary focus on life sciences.

to

primarily

in

a

brick-and-mortar

store

and

perusing the aisles, consumers may Mr. Lichti has played a lead role in the

shop online via postal mail, or even buy

restructuring, financing, and also the

online and pick up in-store.

developing of multiple companies in the healthcare sector.

According to McKinsey, the typical pandemic shopper does most things,

At the beginning of the pandemic, the

including shopping, virtually. They also

world was forced to adapt to a "new

stick to value shopping and buy less

normal" in which in-person shopping

expensive products; and they've tried a

was halted in favor of online retail to

new way of shopping, such as delivery

reduce the spread of COVID-19. As a

or curbside pickup.

result, brick-and-mortar stores suffered, and some even closed for a period of

While the long-term supply chain

PWC

reports

that

time in the early days of the pandemic.

impacts of COVID-19, and now the

affected by the pandemic now take

Retailers faced a difficult choice: go out

resurgence of the more contagious

different

of business or work tirelessly and

Delta variant, remain unclear, one thing

transporting inventory to areas

rapidly to establish an online presence

is for sure: the impacts are very real.

away

actions

from

companies such

quarantine

as zones;

buying ahead to ensure that raw

to maintain revenue streams. Companies now find themselves in the

materials

Due to the fragmented nature of supply

difficult position of trying to stay

available if a shortage happens later

chains,

the

profitable

while

and

on down the line; shifting to air

pandemic for medical equipment and

mitigating

COVID-19

and

transportation to shorten transport

supplies, consumer electronics and cars

adapting to the changes in consumer

times; redesigning products when

(due

in

behavior. PWC writes that companies

the raw materials are not available

semiconductors), and lumber. This

have faced difficulty gaining an "on-the-

to make the old product; and

caused prices for these goods to

ground

maximizing near-term revenue by

skyrocket.

changes relating to supply and demand.

PAGE 146

shortages

largely

to

ensued

a

in

shortage

managing

understanding"

spread

of

volume

and

inventory

offering discounts on inventory.

are


While the supply chain issues may persist for months, it's likely that they are calling attention to problems that will either resolve postpandemic or that require new business processes. These

changes

also

occur

in

warehouses, where managers have implemented employees

changes safe

to

via

keep

reduced

occupancy restrictions, COVID-19 testing, and temperature checks, and so on. Experts warn that the supply chain impacts of COVID-19 could last two more years due to closures of ports due to COVID-19 outbreaks; worker shortages; and a lack of supplies. Without raw materials, supply chain issues are bound

to

continue

as

supply

remains scarce. How can investors make profitable trades in this environment? One way is to strategically buy stocks that are affected by supply chain issues, such as TSMC, the world's leading advanced chipmaker for What's more, leaky supply chains have

in March 2020. While the stock has

high-tech electronics. Or consider

translated to losses on Wall Street.

made a gradual rebound and is now

other opportunities such as using

Take, for example, Coca-Cola (KO).

about $55.61 per share, persisting

lists of stock picks based on the

Immediately

supply

supply chain problems the world is

after

the

pandemic

chain

issues

threaten

the

company's bottom line and growth.

currently experiencing.

'creaking.' Fast forward to September

In the United States, companies are

While the supply chain issues may

2021, and now a shortage of aluminum

taking actions to mitigate impacts such

persist for months, it's likely that

is making it difficult for the company to

as

these

by

they

deliver its products.

production

of

started, CEO James Quincey stated that the

supply

chain

worldwide

was

boosting

domestic

are

calling

attention

to

reduce

problems that will either resolve

dependence on overseas sources which

post-pandemic or that require new

reported

could be risky due to COVID-19 or other

business processes. Only time can

shortages in Diet Coke and Coke Zero.

factors, and rethink inventory and

tell what the state of the global

Before the pandemic, the stock reached

replenishment strategies to be able to

supply chains will be, say, a year

a high of over $60, dropping to $38.30

adapt to shortages and disruptions.

from now.

What's

more,

consumers

products,

PAGE 147


FLEXSTEEL ON A WINNING COURSE IN SPITE OF SUPPLY CHAIN DISRUPTION

Conventional wisdom in the furniture

"I was very skeptical when we first met,

At the time, Flexsteel—long an industry

business holds that anytime executives

as were many of the retailers I talk to,

leader known as a good, Mid-Western

from another industry assume the reins

because we've all been down this road

company with strong values and a

of a traditional furniture company, it

before," remembers Tom Balistreri,

family

rarely ends well. In light of the

owner,

floundering. "They were a legacy

company's recently reported fourth

merchandising at four-store Colder's

quarter and fiscal 2021 results, the

Furniture and Appliance, a long-time

executive team at Flexsteel is proving

Flexsteel dealer in the Milwaukee area.

and

vice

president

of

an exception to the rule.

atmosphere—was

clearly

company," the retailer describes. "Over the years, they promoted a lot from within, so the corporate culture

"The furniture industry is unique and

was 'well, this is how we do things.'

It would be an understatement to say

consumer-centric,"

posits,

They weren't very progressive, and they

that when Jerry Dittmer, a veteran of

and the office products business is not

weren't fresh in terms of product. Plus,

the office furniture business, was

consumer-facing. So, I was worried.

they were having issues with their

named president and chief executive

We'd

backend,

officer of Flexsteel Industries in late

Flexsteel for almost 40 years at that

implementation of an ERP system that

2018,

among

point, and it was a very important brand

was a disaster, and was costing

independent furniture dealers across

for us at the upper-end of our quality

everyone sales. Business was slowing

the country was one of concern.

assortment."

and we needed them to get it right."

PAGE 148

the

general

feeling

been

doing

Balistreri

business

with

caused

by

the

failed


Among Dittmer's first orders of business "was to get Flexsteel out of hospitality and contract. ability to produce in-line goods domestically

was

particularly

helpful in servicing his customers as the industry's supply chain woes increased. "They made it a point to help us out with domestically produced product that could ship quicker." The good news, according to Balistreri,

proved more prescient than anyone

In another effort to further diversify

was that from the jump, "Jerry was

could have imagined. And as consumers

its

decisive. He started bringing in very

reprioritized

to

hemisphere, Dittmer notes, "we

intelligent, energetic people who were

focus on improving their living spaces,

recently entered into an agreement

very progressive and very good listeners

the stars began to align for a record-

to secure a fourth leased building in

who really wanted to hear what we

breaking year.

Mexico to expand manufacturing.

disposable

income

sourcing

in

the

Western

Construction for the new 507,800-

were doing and what we needed. Some people talk a lot and tell you, 'we're

As it happens, in the months leading up

square-foot facility in Mexacali has

going to do this, and we're going to

to the pandemic, Flexsteel had not only

begun immediately and we hope to

that,' and they never really do anything.

been quietly seeking economies and

take possession by June 2022."

But it was clear from the beginning that

making strategic changes in the way the

Jerry and his team were doing the

company's goods were produced, they

"The additional North American

things they said they were going to do."

were also laying the groundwork for

production in Mexico has really

augmented capacity—adding a third

benefitted our relationship with

Back to Basics

North American factory based in Juarez,

them,"

Among Dittmer's first orders of business

Mexico that helped them to mitigate the

president of Darvin Furniture &

"was to get Flexsteel out of hospitality

growing logjam overseas. According to

Mattress, one of the country's Top

and contract—a low-margin industry

Sharad Mathur, vice president of

100 furniture retailers based in

that

money,

marketing at Flexsteel, the Juarez

Orland Park, IL. "Most of their

resources, and factory production time

factory is now fully operational and

overseas production is done in

—in order to focus all their efforts on

ramping up production quickly as poly

China, which has had less of a

the wholesale furniture side. I think that

foam availability improves.

logjam than some of the other Asian

was

costing

them

comments

Will

Harris,

ports. While manufacturing in China

was a great first step, because it was a While many independent retailers have

might have been considered a

always looked to Flexsteel for its

negative at one point, now that the

Certainly, when the pandemic hit in the

special-order capabilities, gallery dealer

pandemic is starting to effect other

Spring of 2020 and leisure travel all but

Ty

countries like Vietnam, it's become

came to a standstill, that initial move

Furnishings in Grandview, WA, says the

major distraction," Balistreri says.

Hoffard

at

Marchant

Home

a positive." PAGE 149


"Our inventory position relative to our competition was a clear advantage in fiscal 2021, and we intend to maintain that strength." - Jerry Dittmer, CEO of Flexsteel Industries. Paying the Price

"They've kept their commitments to

Let the Good Times Roll

"In the beginning, they made some

keep goods flowing, and they continue

Of course, the container shortage was

mistakes with their partners in China

to pay the price for the containers,"

not the only transportation issue that

and Vietnam, and like every other

Balistreri says. "It's going to take quite

Flexsteel had to contend with. Though

company in the industry, they had

awhile to get the backlog squared away

the company had used its own fleet of

production issues for a time," Balistreri

from

trucks for years, Mathur says that one of

says, "but they cleaned all that up."

throughout this whole time, they've

the

consistently made good decisions."

company has made was to partner with

a

logistics

standpoint,

but

Indeed, unlike many other major

most

important

moves

the

Ruan on a transportation integration

manufacturers that put production on

Darvin's Harris concurs. "They are good

system to streamline its logistics. "We

hold in the Pan Asian countries as

planners and users of technology for

wanted a stronger and more robust

container

climb,

sure, and they have good forecasting

Flexsteel logistics," Mathur says.

"Flexsteel chose to pay the increasing

models, which means that in the

premiums and keep product coming,"

second half of the pandemic their

"We used to have only our own delivery

Darvin's Harris says.

manufacturing capability has remained

system, but we had a limited number of

almost normal." While others hesitated

trucks, and there was only so much we

That decision has paid off in increased

or tried to wait out the disruption,

could do. Ruan has afforded us

market share. "We've heard a similar

Flexsteel also began pricing its backlog

countrywide coverage while staying

refrain again and again from dealers

almost from the get-go. "They adjusted

connected to our integrated backend

who say, 'Oh, you have this product in

prices in as fair and transparent a way

systems. We've been able to expand our

stock?

as possible," he says.

entire transportation footprint. This

prices

We're

began

giving

to

you

prime

placement and it's coming right up to

means we are able to get all of our

the front of our showroom," Mathur

"We took pricing actions immediately,

stocked product to customers within 15

relates. "We've gained a lot of floor slots

connecting with our retailers and telling

days. If it's in stock, we deliver."

because retailers are so starved for

them what was happening, and as a

available inventory. They just keep

result, because we took the steps to

Beyond the company's moves to

asking us for more."

mitigate the process, they were whole

increase the availability of in-stock

and we were whole," Mathur reports.

product, Balistreri and the others have

"Our inventory position relative to our

been impressed on the special-order

competition was a clear advantage in

Notes Marchant's Hoffard, "as annoying

side

fiscal 2021, and we intend to maintain

as it was to be making new price tags

customers special ordering product

that strength," Dittmer comments.

every couple of weeks for a time there,

who are willing to wait for quality

"We've

with

we didn't ever have to worry about

product. And thanks to their forecasting

purchasing and our inventory ended

Flexsteel's prices being accurate. That

systems, Flexsteel has been pretty

fiscal 2021 at $161 million, of which $62

transparency was nice. Flexsteel stayed

accurate about when that product will

million is in-transit to our distribution

on top of it and that meant we could

arrive, which enables us to give good

centers."

stay on top of it."

information to our customers."

PAGE 150

remained

aggressive

as

well.

"We're

still

seeing


Add to all this the recently announced

of this year what we shipped in

addition of a new distribution center in

Flexsteel product the entirety of last

Headquartered in Dubuque,

Pennsylvania that will enable the

year."

Iowa, USA, Flexsteel was founded

company to better service customers in

in

1893

and

the Northeast and Mid-Atlantic region.

"The two most relevant things right

incorporated in 1929. The

"The new DC positions us to handle

now are reliability and product mix,"

company went public in 1969

increased inventory levels to support

says Harris. "Flexsteel is a uniquely

on the NASDAQ and trades

our growth," Mathur says.

good value for quality product and their

under the symbol

new rollouts and additions have been

Operating under the brands

That's cause for optimism among the

very positive. Our history with them

of Flexsteel and Homestyles,

dealers. "In all the years we've doing

goes back four generations, so in our

our products are distributed

business with Flexsteel, we've rarely

case, it's one established company

nationally through over 1,300

had a year that we haven't grown,"

working with another, both of which

independent retailers and via

Balistreri says. "Thanks to all the

have family roots. Ultimately, our

eCommerce sites to reach our

positive moves they've made we've

people are what make Darvin great, and

customers wherever they are.

been up double-digits throughout the

it's the same for Flexsteel. Really, as

supply chain disruption, and we've

stories go in the furniture business, this

already shipped in the first six months

one has been refreshing."

FLXS.

www.flexsteel.com

PAGE 151


8 COMMON OUTSOURCING MYTHS YOU PROBABLY BELIEVE - DATAMARK, INC. Founded in 1989, DATAMARK, Inc. is a leading business process outsourcing (BPO) company headquartered in El Paso, Texas. We serve Fortune 500 companies, government agencies and other large enterprises at our delivery centers worldwide, including the U.S., Mexico, and India. 1. Outsourcing Makes You Give Up

then putting poorly-trained reps on the

Control

phone

The concept of giving up control of

language and cultural barriers to

business

make

contend with. While modern BPO firms

companies feel uneasy, but BPO isn’t

still deliver savings and can move

designed to do that. When you work

operations

with the right outsourcing company,

preference, outsourcing can actually

key stakeholders are brought in at the

improve customer service when the

early stages to discuss issues and

BPO firm addresses concerns of the

opportunities.

past and brings in benefits like bilingual

processes

The

can

entire

business

reengineering process is built around

when

there

offshore

were

if

already

it’s

your

service, tech, and scalability.

what’s uncovered, and stakeholders remain in the loop even as operations

3.

are

Become Jobless

underway.

In

other

words,

Your

Valued

Employees

Will

outsourcing doesn’t make you give up

Whether you’re worried about public

4. Outsourcing Takes Jobs from

control at all, but it can free you from

perception or the idea of sending

Americans

tackling tedious back-office tasks so

quality

the

There is a myriad of outsourcing

that you can focus on the core areas of

unemployment

heart

solutions. As highlighted earlier,

your business.

wrenching to fathom, the good news is

companies can leverage on-site

that outsourcing doesn’t necessarily

outsourcing and keep processes

2. Customer Service Diminishes When

mean letting people go in a traditional

under their own roof, or go with

You Outsource

sense. For example, when DATAMARK

near-site outsourcing to reduce

There’s no denying that outsourcing

partnered with a Fortune 200 financial

costs

has resulted in significant customer

services company, we engaged in a

oversight. There’s also onshore

service blunders and consumer outcry

“compassionate outsourcing” process.

outsourcing, which keeps your

in the past. A lot of this has to do with

We not only kept their processes on-site

operations stateside and delivers

large corporations moving their contact

in their company headquarters but

value too. These options are a big

centers to offshore destinations in the

brought their talented and experienced

reason outsourced call centers are

1990s and early 2000s to save money,

workers onto our team.

coming back to the USA en masse.

PAGE 152

employees line

to is

too

and

maintain

greater


5. Privacy and Security Risks Increase

However, if you operate a mid-sized

When You Outsource

company or are on the cusp of

BPO companies like DATAMARK take

having

privacy and security very seriously. One

outsourcing may be the thing that

look at the virtual tour of our near-shore

enables you to improve focus and

facility in Ciudad Juarez, and it’s easy to

free resources to level up. If you’re

see some of the many security features

not sure what you stand to gain by

we have in place, but much of what we

outsourcing, it’s worthwhile to have

do to secure data isn’t quite so obvious.

a consultation.

a

large

organization,

Suffice it to say, checking mail for hazards, protecting privacy to comply

8. All BPO Companies are the

with

Same

HIPPA

guidelines,

and

even

methods to safeguard your company’s

Some of the examples throughout

intellectual property are built into each

this page already highlight the

process we develop.

differences

between

DATAMARK

and other BPO companies. The 6. You Have No Recourse if Your

reality is that your experience can

Outsourcing Company Fails to Deliver

be dramatically different from one

Sadly, some BPO companies don’t

BPO firm to the next. We focus on

produce the results they promise. It’s

tailored solutions, service, and

not uncommon for clients to share their

accountability, plus leverage our

outsourcing horror stories with us as

global footprint to make a real

they’re getting set up with DATAMARK.

difference for our clients.

They relax when they learn that we can include any promises we make in our

DATAMARK, Inc.

service level agreements (SLAs), and

Our mission is to provide our clients

integrate penalties if we don’t hit our

with superior quality services in a

targets. We are also more than happy to

secure environment, competitively

share the results on demand and

priced and delivered on time,

As a leading BPO provider with a global

through regular reporting. This is a

thereby realizing fair compensation

footprint, DATAMARK routinely uses

point of pride for us because we’re

for our efforts and investment,

these solutions to meet the needs of our

always excited to share the results with

enabling DATAMARK to continue its

clients. Yet, we also recognize that

our clients.

growth in the market place. We provide a wide range of

sometimes our near-shore outsourcing facilities or off-shore options are a

7. Only Large Companies Benefit

better fit for a client’s needs.

At

enterprise-level solutions. Our clients

process outsourcing services to

This might be the case for you if

are multinational corporations, Fortune

include

overnight processing of documents will

500 companies, government agencies,

mailroom

help your American team if you need to

and the like. We specifically work with

management, data entry, document

tap into a bilingual workforce, want to

larger organizations because they stand

processing

reduce

other

to gain the most ground through

management.

concerns. In any case, the destination is

outsourcing, and our services are

wholly up to you.

designed to help them transform.

have

specialize

services,

including call center and business

or

we

back-office

in

overhead,

DATAMARK,

outsourced

high-volume and and

digital

mail

center

document

www.datamark.net PAGE 153


9 THINGS TO LOOK FOR IN AN OUTSOURCING PARTNER You’ve probably heard that business

to creating world-class experiences for

process

can

their customers. With three decades as

transform your back-office functions,

a leading BPO provider, DATAMARK has

enhance the quality of service, and

the expertise necessary to ensure

improve your bottom line. This is all

processes

true, but much of your experience

expeditiously and accurately.

outsourcing

(BPO)

are

handled

both

hinges on the outsourcing partner you choose. Below, we’ll go over some of

3. They Know Your Industry

the most important things to look for in

It may go without saying, but each

a BPO company to streamline the

industry has distinct concerns and

decision-making

help

areas of opportunity. Look for an

ensure your experience is everything

outsourcing partner that is already

you need it to be.

familiar with the types of processes that

process

and

must be carried out, industry-specific 1. They Want to Be Your Partner

regulatory compliance, and the unique

There’s

needs of your customers. For example,

a

monumental

difference

between a company that wants to be

DATAMARK

has

experience

your partner versus a service provider

creating

or vendor. At DATAMARK, we do think of

healthcare, transportation, banking &

ourselves as a BPO provider or vender,

financial

but we also integrate ourselves into the

manufacturing, insurance, energy &

companies we serve. This starts at the

utilities, and government agencies.

successful services,

outcomes retail

with in &

very beginning when we’re networking with company leaders and discussing

4. They Focus on Innovation &

what your processes are like today, and

Technology

carries

the

Adopting new technology and exploring

relationship as our client solutions

new ways to enhance old processes

managers keep a pulse on process

allow for continuous improvement.

success and remain in touch.

When you work with a BPO partner who

through

well

into

focuses on these areas, the sky is the 2. BPO is in Their DNA

limit, and your results will get even

Years of experience make all the

better over time.

difference in the world. Companies that have been in BPO for an extended

5. They Bring Together the Right

period

People & Culture

of

time

are

experts

in

methodologies like Six Sigma that can

Technology is only one component of

boost efficiency and are truly dedicated

the picture. Take data capture, for

PAGE 154


example. On one hand, high-volume

created custom solutions to suit

image

their needs.

and

document

scanning

machines can whiz through thousands of documents rapidly, reading the

8. They're able to Scale with You

information

The needs of businesses change.

and

cataloging

it

or

preparing it for processing. Ours at

Sometimes

DATAMARK makes quick work of both

seasonal

structured

data,

campaign you’re running, and you

capture

may need to ramp up to cope with

everything from claim forms through

an influx. Sometimes those shifts

letters in the blink of an eye. However,

are due to overall growth, and you

sometimes an expertly trained human

may need more work completed or

eye is required, or manual keying is

to outsource additional processes

necessary. This is why we also ensure

to free up resources and regain

we’re bringing the right people on

focus. Be sure your BPO partner has

board and providing them with the

the bandwidth to support your

training and environment needed.

company’s needs as they change.

6. Their Service Area Fits Your Needs

9. You Receive Added Value

Many people believe that outsourcing

Often, businesses think of the value

always means sending the work to

of BPO in terms of finances—how

offshore entities. Nothing could be

much money you stand to save.

farther from the truth. DATAMARK, for

That, paired with concerns like

example, was founded in El Paso, Texas.

service improvements, are among

We offer on-shore outsourcing solutions

the top reasons companies choose

here in the Lone Star State, plus have

to outsource. However, it’s essential

facilities across the country and can

to look for other ways your BPO

even provide on-site BPO services. We

partner brings value to the table.

also offer near-shore and off-shore BPO

For example, DATAMARK clients

solutions, too, ensuring our clients can

have one main point of contact—

always find the right fit for their needs.

their client solutions manager—who

making

and it

unstructured

possible

to

those or

shifts

coincide

are

with

a

monitors the success of their 7. They Create Tailored Solutions

processes, is always available for

It’s one thing for a company to say they

questions and troubleshooting and

can scan all your incoming forms, but

often visits the facility in person to

can they create a custom solution that

meet everyone and observe the

puts the data from them into your

processes in action. We can also

legacy software? What about the

integrate

transition? Can they get you up and

planning to ensure things like

running fast or bring your employees

natural disasters and pandemics

onto their team as you migrate to BPO?

don’t disrupt the flow of business.

Our case studies section is filled with

Plus, we deliver regular reports that

stories of real companies that switched

demonstrate

to outsourcing and examples of how we

processes in a quantifiable way.

business

the

continuity

success

of

PAGE 155


GALACTIC FED ARE YOU READY FOR THE POWER OF GROWTH MARKETING?

The marketing industry dates back to

What is Growth Marketing?

increase the likelihood of repeat

the

when

Growth marketing is the next evolution

customers.

competition in the business world

of the marketing industry. It takes the

began.

marketing

traditional marketing model, which has

Alex

strategies, although evolving with

been around for decades, and enhances

academically trained scientist, and

time and technology, still remained

it

and

friend of The Fed said, “I’m a

relatively common and conventional.

sometimes

approaches

scientist - but the shape this has

that creates sustainable growth. These

taken makes me a modern growth

The term “growth marketing” was

enhanced approaches include things

marketer. These are the newest

introduced in 2010, when Sean Ellis

like SEO optimization and paid media

scientists born from the digital age

coined the term to describe the

(two of Galactic Fed’s specialties), split

in

experimental

approach

A/B testing, email marketing, data

marketing. We are the breed that

companies like AirBnB and Amazon

driven content, and creative ad copy.

serves as end-to-end idea factories

had, ultimately shifting the way we look

Other specialties of expertise that fall

constantly testing these new ideas

at marketing and its strategies forever.

under the growth marketing umbrella

and

are social media, viral content, video

experiments to turn companies into

At Galactic Fed, growth is our game. We

marketing, community building, copy-

rocket ships.

are growth marketers through and

writing, and content marketing.

industrial

revolution

Since

then,

growth

with

new

and

different,

uncommon,

through, and use our expertise and

Steeno,

the

While

world

stacking

I

Data

of

on

learned

Engineer,

performance

successful

chemistry,

scientific approach to help companies

Growth marketing typically focuses on

experimentation and the scientific

of all sizes unlock their amazing growth

the data behind the marketing, and

method, that’s not what I ended up

potential. In this guide, we will be

whereas

models

doing. Fortunately, I realized that

explaining what growth marketing is,

consist of a planning and execution

learning hard science taught me a

how

stage, growth marketing continually

problem solving paradigm. It taught

marketing, and some strategies you can

analyzes

me exactly how to frame problems,

apply today.

optimizes based on the information, to

PAGE 156

it

differs

from

traditional

older

the

marketing

data

received

and

glean meaningful insights from


data, and use this in iterative feedback

Traditional marketing considers the

Activation: this relates mostly to the

with the scientific method loop to

customers journey to be complete after

onboarding process. It’s what takes

design better (and more successful)

the acquisition stage. Growth marketing

a paying customer and gets them

experiments.”

considers each stage of the funnel

interacting with or using your

individually, with the goal of creating a

product or service as fast as

The growth marketing model lends

customer, but a brand ambassador too.

possible.

itself to testing small hypotheses and

Let’s take a look at the AAARRR (aptly

rapid experimentation. And, as it’s the

nicknamed the pirate metrics) method

Statistically the sooner people use

process of designing and conducting

and break down each section so you

your product, the more likely they

experiments to improve results of a

can effectively use it in your own growth

are to stay. Some growth marketing

specific area, it’s often referred to as the

marketing strategy.

strategies to improve activation

scientific approach to marketing.

rate would be including a tour of Awareness: this is the moment a

your app, have personalized copy,

Growth Marketing Vs. Traditional

prospective

or provide a free demo.

Marketing

brand exists. It’s what puts you on their

As we know, traditional marketing takes

radar and informs them that you may

Retention:

a more simplistic approach, focusing on

have a solution to their problems. This

focuses

getting a product in front of the right

can include anything from social media

because if a typical SaaS business

audience, and ultimately have them

marketing to seo-optimized content.

loses about 2 to 3% of their

open their wallets. Typically companies

Growth marketing may achieve this

customers each month to churn,

with large marketing budgets would

stage by A/B testing a blog headline, to

the business must grow by at least

focus on traditional media: tv, radio,

see which drives more engagement or

27% to 43% annually to maintain

and print advertising. Although there’s

traffic.

the

customer

knows

your

other stages of the funnel to consider,

growth heavily

same

on

revenue.

marketing retention

Retention

strategies in growth marketing

traditional marketing is much more

Acquisition: this is typically the end goal

could include a customer survey,

focused on transitioning a potential

of a traditional marketer, and may be

loyalty program, or bundling your

customer from the top of the funnel to

achieved through a freemium model,

new products with existing ones.

acquisition as quickly as possible.

email capture, or subscription. The growth marketer may experiment with

Revenue: this stage is for when an

Growth marketing was born out of the

the effectiveness of this by testing the

activation turns into a paying

limited budget of startup companies,

different copy or call to action that asks

customer, or an exiting customer

with a focus on acquiring customers

their audience to sign up, whether in

pays to upgrade. Experimenting

through

tone, design, or wording.

with revenue strategies for growth

unconventional

or

less

expensive means. Growth marketing is considered more optimal because by its very nature, takes into consideration each step of the marketing funnel. Growth marketers realize that there are missing factors to consider and a higher return on investment when you can not only create a customer, but keep them

Growth marketing was born out of the limited budget of startup companies, with a focus on acquiring customers through unconventional or less expensive means.

around.

PAGE 157


marketing could be in-app messaging when a users contract is close to

The very nature of growth marketing allows for new approaches and strategies, unconventional testing, and calculated risk and as growth marketing experts, we see and learn the value of it more each day.

finishing, or even testing different payment models. Referral: the moment a customer refers your

business

or

service,

they’ve

become a brand ambassador - the highest level of customer loyalty. Creating a repeat or lifelong customer who is in the referral stage is much easier, and achieving this can be done

and a “problem reporter.” One of the

the user would receive an extra

through referral bonuses or incentives.

advantages of growth marketing is that

250mb of storage space, and

you can target specific, smaller areas of

DropBox would receive another

What does a Growth Marketer do?

your marketing strategy to try and

user. This led to a 60% increase in

As growth marketing becomes even

improve

on

user signups almost immediately.

more ubiquitous with marketing itself,

solutions in each of these events are

That’s what we call thinking outside

the role of what is considered a

what

the (drop) box.

“marketer” is shifting as well. You

marketers.

them, create

and

focusing

successful

growth

probably have noticed the “growth

Heap

marketer” becoming a more common

Creative: in marketing, very little beats

In the B2B space, getting a referral

term in the industry and on job boards.

genuine creativity. Since the very nature

can be a bit more complicated.

This distinction is important because it

of growth marketing is thinking outside

That’s why Heap used growth

does require a skill set different than

of the box with unconventional, growth-

marketing to their advantage. If

what you may find in a traditional

hacking type approaches, creativity is a

paying users shared the Heap

marketer.

skill that cannot be understated and

badge on the footer of their

should be highly valued.

website,

Some key and core competencies to

they

would

instantly

receive 50,000 analytics sessions

takeaway from this when looking to

Growth Marketing in action:

per month, as opposed to 5000. This

grow your own growth marketing

As we said, growth marketing didn’t

gave them additional insights into

team are:

arrive on the scene yesterday, although

who was using their product and

many companies are just beginning

acted as a lead generation, since

Analytical: this skill is crucial in a growth

their foray into the sector. Let’s take a

now had information about who

marketer, especially since the “art” of

look at some brands who show that

was visiting their users websites.

growth marketing can be incredibly

they know how to grow:

scientific

-

taking

and

tasting

Dollar Shave Club

hypotheses, analyzing and optimizing.

DropBox

Tapping into the now popular form

This also requires the ability to glean

In their early days, mammoth file

of growth marketing that is video

insights from data, and also turn data

storing site, DropBox, had very little to

content, Dollar Shave Club proved

into actionable tasks to execute.

spend on marketing. To counteract this,

what you can do when you combine

they

creativity, a catchy message, and an

developed

a

genius

referral

Solution-focused: there’s a clear key

program. If an existing user referred

unconventional medium.

difference between a problem solver

dropbox to a friend and they signed up,

Their original YouTube ad has now

PAGE 158


garnered over 25 million views since airing. The brand was young and with a tight budget, so created their $1 a month for razor blades message, introduced the idea through a clever video - and the viral video was born. This approach has now been adopted by hundreds of brands, and YouTube is one of the most sought after advertising spaces. Although it hasn’t (and probably won’t) fully replace traditional marketing, it’s clear growth marketing is here to stay, and will very likely change the way we view the concept of marketing as a whole. The very nature of growth marketing allows for new approaches and strategies, unconventional testing, and calculated risk and as growth marketing experts, we see and learn the value of it more each day. Use this guide as your introduction to the growth marketing

world,

or

to

serve

as

inspiration for your next campaign; in any case - it’s time to grow. Galactic

Fed

is

a

fully-distributed

company of growth marketing nerds. Every decision we make for you is backed by data, research, and industry best practices. We read every Google algorithm update, track every paid social trend, and follow every marketing gossip tweet so you don't have to. We’ve helped companies of all sizes achieve enormous revenue and success, from Fortune

50

brands

to

early-stage

startups. Growth marketing may not be rocket science, but we still get pretty excited every time a new campaign lifts off. www.galacticfed.com

PAGE 159


BOB ECKEL - CEO, PRESIDENT OF AWARE

"Elevating our industry begins with our understanding and empathy. Customers trust us, and we have an obligation to preserve the integrity of their biometric data, strive to help with privacy concerns, and enable them to have control over their identity data and the proper right to use it."

Bob Eckel has been Aware’s Chief Executive Officer

Engineering from the University of Connecticut.

and President since September 2019. He also serves

During his tenure at MorphoTrust USA they were

on the board of directors for the International

awarded the James S. Cogswell Award for Security

Biometrics and Identity Association (IBIA) as a

Excellence, and he has personally received the

strategic advisory board member of Evolv Technology,

Distinguished

and as a consultant for Digimarc Corporation.

UCONN. He is also a holder of 27 technology and

Engineering

Service

Award

from

systems patents personally. Over his career, he has held many positions of note within the biometric and identity space, including: Regional President and Chief Executive Officer of

Tell us about Aware's role in the biometric

IDEMIA’s NORAM Identity & Security division from 2017

technology industry.

to 2018; President and Chief Executive Officer of

Aware has always been at the forefront of biometric

MorphoTrust USA, LLC from 2011 to 2017; Executive

technology and applications. For more than 25 years

Vice

Secure

Aware has been providing its customers with industry-

Credentialing Division of L-1 Identity Solutions

leading biometric solutions, and this long-proven

Company from 2008-2011; and President of the

track record has resulted in our current position as

Identity Systems division of Digimarc Corporation

one of the industry’s leaders.

President

and

President

of

the

from 2005 to 2008. Currently the biometric industry is contending with

PAGE 160

He received his master’s degree in Electrical

difficult and demanding problems. Caring for privacy

Engineering from the University of California Los

and protecting peoples’ identity data is serious

Angeles, and his bachelor’s degree also in Electrical

business, and we take great care to not engage in


trends which either trivialize these challenges or make them insurmountable. In a digital world the integrity of identity claims, the smart devices that use them, and the transactions which make use of them are all critical to societies and open commerce. Elevating our industry begins with understanding and empathy. Customers trust us, and we have an obligation to preserve the integrity of their biometric data, strive to help with privacy concerns, and enable them to have control over their identity data and the proper right to use it. Our company is very respected in

"The COVID-19 pandemic has brought safety and usability to the forefront of the interaction between humans and machines. In a world where we have technology to provide a safe and touchless experience to maintain hygiene and safety, Aware believes we should make use of such tools."

the field, and it’s thanks to our longstanding commitment to innovation and our customers’ needs that we enjoy this leadership position. Why is your company's unique approach crucial at this time? The COVID-19 pandemic has brought safety and usability to the forefront of the interaction between humans and machines. In a world where we have technology to provide a safe and touchless experience to maintain hygiene and safety, Aware believes we should make use of such tools. At Aware we have taken significant strides to make such technologies available to users and have invested considerably to make the use

of

biometrics

technologies

frictionless.

seamlessly

We

integrate

make in

our

common

scenarios, without adding constraints or learning curves. In fact, we are already at a point where biometric authentication is as simple as taking a selfie! Over the last two years Aware has further focused its efforts. 1) While our products have served our customers extremely well, we are offering our customers flexibility in our deployment models and how to consume our products. The growth in biometric transactions managed by our systems suggests that we are responding well through thought leadership.

PAGE 161


2) Our markets demand offerings to solve complex

What are some of the major trends you are seeing

problems. We have taken steps to offer pre-

in your industry?

configured bundles to our customers reducing

The COVID-19 pandemic has brought about a lot of

complexity and their time to market.

interest in contactless solutions. Biometric software, such as Aware’s, can be integrated into a variety of

3) We chose to address emerging market needs by

applications across nearly any market to provide

competing on adaptability. We have organized our

secure, convenient, and contactless authentication

business to respond to our customers’ changing

for users, and we are seeing a great deal of interest in

needs and deliver faster than ever.

our software as a result.

Turn on the news and you’ll see exactly why our work

Visitor or physical access management has also been

is so crucial. Identity theft, large-scale data breaches,

undergoing a change stemming from the pandemic.

ransomware attacks are all being spurred on by more

With so many offices and buildings now being

sophisticated

outdated

reopened, many building owners are looking to

authentication workflows. By using a person’s unique

update their access control systems. By being

physical characteristics instead of something a person

contactless, fast, and secure, biometric technology

has,

can help, without the need for expensive hardware

attack

biometrics

methods

serve

as

a

and

much

stronger

authentication than contemporary methods.

replacements.

How has the biometric technology industry

Lastly, we’re seeing a strong surge in interest for

adapted to the COVID-19 pandemic?

remote onboarding solutions. Many institutions have

Like everyone else, Aware had to quickly adjust to the

historically onboarded new customers in person to

“new normal” brought upon by COVID-19. While

cut down on fraud and improve their ability to know

certainly an unwanted development, biometric

their customers. Since COVID, this workflow has been

solutions have proven to be uniquely suited for the

a challenge, with fewer people willing to travel.

challenge. Today’s biometric use cases are adopting

Biometrics offer an interesting alternative and can

touchless and contactless methodologies, eliminating

perform

the need for shared touchpoints which can increase

document verification and authentication via a

germ spread. They are very fast, performing highly

smartphone, increasing convenience and safety for

accurate face or voice recognition in a few seconds,

users while simultaneously allowing businesses to

reducing crowding at checkpoints while enabling

reach new, remote markets.

social

distancing.

Lastly,

modern

accurate

identity

enrollment,

biometric

applications are increasingly mobile-based, providing

What drives you as an innovation leader?

secure

I initially got involved in digital identity after the

authentication

capabilities

for

people

unwilling or unable to travel.

September 11th attacks. I was involved in the air traffic

PAGE 162

highly

management

industry

and

can

vividly

All combined, the contactless, fast, and mobile nature

remember the impact those terrible attacks had on

of today’s biometric solutions make them an ideal

our country’s infrastructure and confidence. As we

technology for our modern times. I fully expect that

learned how the attacks were orchestrated, I realized

the biometric industry will see increased adoption of

the critical role identity should play in keeping our

these technologies across the board as a result.

country safe and made it my focus ever since.


I believe that companies with a strong, consistent,

What are your thoughts on good leadership?

well-articulated vision for the future and strong

There is no one perfect way to be a good leader. What

foundational values are highly desirable to today’s

works for one person might not work for another.

workforce. Employees want to know where the

That being said, I do feel there are many key qualities

company is headed and have the confidence that the

of any successful leader. The first is creating and

company is equipped to meet its objectives.

fostering a strong culture of accountability and

Companies with a strong vision must also enable their

inclusiveness. This involves supporting one another

employees to be a part of that vision and drive results

and understanding how each of our individual roles

through values. Doing so can have a lasting positive

benefit the organization and results as a whole. By

impact on people, and this drives me as a leader of

knowing how we all fit into the bigger picture, and the

Aware.

culture we believe in, we can better anticipate needs, address them competently, avoid last minute “fire

What excites you about your work in the

drills” or fixes and all pull in the same direction for

biometrics industry?

clear results. I also believe strongly in encouraging

I want people to own their identity. I want them to be

employees to make their inputs heard and take smart

able to protect their personal information, decide

chances. A company that does not provide its

when and where their information should be shared,

employees with the means and culture to both speak

be confident that it’s secure, and do so in a frictionless

up with questions and insights, and take informed

way. The modern world is just starting to take steps

chances on ideas that could benefit the organization

toward this future, but there’s still a long way to go.

greatly, is one that does not thrive. We want our

Today people don’t have their personal information

employees to be able to act on their instincts and

protected to the level it should be, with outdated,

benefit as a result.

fraud-prone passwords a key reason for that. People also don’t know who is using their personal

Lastly, employees need opportunities to grow within a

information and how it is being used. To move

company. It’s not enough to provide them with where

forward in today’s digital world we must both tighten

they stand within an organization; employees need to

the security around our personal information and give

know and understand where they can go within a

control to the user directly.

company as well as grow individually and know that the company supports their efforts every step of the

As digital identity solutions continue to become part

way. Since my tenure began at Aware we have

of our daily lives, Aware will enable commerce to

instituted new Employee Success Plans as well as

thrive by bringing biometrics to life. We will do this by

Career Development plan processes designed to

providing biometric software solutions that enable

ensure our employees want to continue working and

our customers to bring their identity solutions to life,

growing here for many years to come.

and enable individuals to own their identity. Only then can we truly begin to address the troubling

Aware is a global leading provider of biometrics

trends of rising identity fraud and enjoy the benefits

software products, solutions and services to empower

digital identity grants us.

users to own and control their identity while minimizing friction, ensuring security, maximizing

"I want people to own their identity. I want them to be able to protect their personal information"

convenience and knowing your customer. www.aware.com

PAGE 163


Subsidiaries often become part of an organization’s attack surface via a merger or acquisition. With M&A, not only do you end up with a blend of employees, operations, revenue, etc., but you also blend your cyber security risk.

CYCOGNITO - SUBSIDIARIES ARE GLOBAL ENTERPRISES SECURITY ACHILLES HEEL 67% of parent companies experience

The global law firm White & Case

organizations. When corporations

a cyberattack due to a subsidiary. Is

reported that US M&A deal value

divest their subsidiaries - selling

M&A onboarding a risk?

reached a record high of US$1.27 trillion

them to other organizations, or to

in the first half of 2021, a 324 percent

operate independently -- they also

increase vs. H1 2020.

need to separate themselves from

CyCognito, the leader in external attack surface management and attack surface

the IT responsibilities and cyber

protection, has announced the results

“Parent companies that are acquiring

risks of the divested entities.

from a new study that found most

subsidiaries through M&A activity not

Finding and assessing subsidiary

enterprises are overconfident and lack

only onboard employees, technology

risk, and understanding how assets

the

and revenue, but also absorb the

connect

existing

fundamental to the successfully

proper

visibility

subsidiary

risk.

to

manage

The

study,

commissioned

by

conducted

Osterman

posture

of

that

the

parent,

is

and

subsidiary. This dramatically impacts

Research,

the overall security of the larger

surveyed enterprises with more than $1

organization and increases the attack

Ironically

billion in annual revenue and an

surface,” said Michael Sampson, Senior

organizations reported that they

average of more than 19 subsidiaries.

Analyst at Osterman Research.

perceived they were doing a good

by

CyCognito

security

to

managing of divestiture cyber risk. the

majority

of

the

job managing subsidiary risk, yet 67 M&A has become a standard path to

Closely related to the M&A process,

percent of respondents said their

rapid growth for many organizations.

divestitures present similar risks for

organization had experienced a

PAGE 164


cyberattack where the attack chain

Other Key findings include:

Risk and vulnerabilities increase

included a subsidiary, or that they

with

more

subsidiaries.

lacked the ability or information to rule

Assessing subsidiary risk is a high

Enterprises

out that possibility. Even more telling,

priority. 85 percent of respondents

subsidiaries are 50 percent

nearly 50 percent of respondents

said assessing subsidiary risk is a

more likely to take longer than

reported they would not be surprised if

top 10 priority relative to other

a month to remediate detected

a

occur

security and risk initiatives. 47

security gaps than those with

“tomorrow” at one of their subsidiaries.

percent regard subsidiary risk as a

fewer subsidiaries.

cyber-breach

was

to

with

more

top 5 priority. “The

findings

from

this

The three highest ranked concerns

“Subsidiaries often become part of

underscore just how serious subsidiary

about

risk

an organization’s attack surface via

risk can be to larger organizations,

management practices: 1. they

a merger or acquisition. With M&A,

including those in the automotive,

provide

point-in-time

not only do you end up with a blend

manufacturing,

finance,

snapshot, 2. the process takes too

of employees, operations, revenue,

government and healthcare sectors,”

long, and 3. they offer only limited

etc., but you also blend your cyber

said Rob Gurzeev, CEO and founder of

test coverage, leaving too many

security

CyCognito. “As an extension of the

blind spots.

“Those risks are opportunities for

parent organization, the subsidiaries’

There is a huge variation between

attackers looking for the path of

security posture is not well evaluated as

current and preferred remediation

least

part of the overall attack surface,

time. Two-thirds of respondents

applications and data they can

thereby creating an attractive target for

report that time to remediate a

breach -- whether the starting point

attackers. As global organizations work

detected subsidiary risk was a week

is the parent company or one of its

to get a handle on risk, visibility into the

or

subsidiaries.”

security posture of their subsidiaries are

sometimes up to three months. For

paramount to stave off revenue and

71 percent of respondents, the

CyCognito solves one of the most

reputation crushing attacks.”

preference is a day or less.

fundamental business problems in

retail,

study

existing only

longer

on

subsidiary a

average,

and

risk,”

resistance

noted

to

Gurzeev.

networks,

cybersecurity: seeing how attackers view your organization, where they are most likely to break in, what systems and assets are at risk and how to

eliminate the exposure.

Founded by national intelligence agency veterans, CyCognito has a deep

understanding

of

how

attackers exploit blind spots and a path of least resistance. The Palo Alto-based company is funded by leading

Silicon

Valley

venture

capitalists, and its mission is to help organizations protect themselves from even the most sophisticated attackers. www.cycognito.com PAGE 165


MARLIN HAWK

CISO'S REPORT CYBERSECURITY FAILURES AT STRUCTURAL LEVEL Despite

growth

and

innovation,

and therefore the importance of CISOs,

research from Marlin Hawk highlights

thus creating much more demand,"

CISO succession planning failures and

said Jason Mallinder, Group CISO,

a distinct lack of diversity and

Credit Suisse. "As this demand grows,

inclusion (D&I).

the demands on CISOs continue to evolve, including the talent agenda

Marlin Hawk—a global executive search

becoming more challenging."

and leadership advisory partner—has released the company's second annual

Overall key findings include:

Global CISO Research Report, which

67% of those interviewed were

explores industry trends and insights of

hired by a new company, which

CISOs around the world, the challenges

translates to a poor job of retaining

they

and promoting within.

face

in

a

rapidly

evolving

cybersecurity landscape, as well as their

53% of CISOs interviewed assumed

role and place within organizations.

a new role during the pandemic, while just over a third took on an

The unprecedented pace at which CISOs have had to adapt has fundamentally changed their role to a key driver of business and digital transformation but also addressing all security needs across the enterprise.

PAGE 166

The report also analyzes the role of the

expanded role at their current place

CISO regarding the short- and long-term

of employment.

impacts of the pandemic, perspectives

14% are women while only 21% are

on diversity, tenure, and succession, as

non-white, which highlights the

well as the impact of cybersecurity

industry's

expertise at the board level. It consists

address diversity and inclusion.

of research from CISOs at 400+ of the

Only 1% of Boards currently include

world's largest companies and direct

cybersecurity leaders, underscoring

feedback from Fortune 500 CISOs at

an extensive lack of comprehensive

organizations like Bank of America,

security expertise and knowledge.

overall

inability

to

Humana, TD Bank Group, Equifax, Credit Suisse, and BT Security.

CISOs are supporting the shift to location-agnostic working practices.

"There are so many more industries

Given the various solutions that have

recognizing the critical importance of

been put into place to enable a secure

technology as a result of the pandemic,

remote workforce, many CISOs see the


become more complex and less rooted in the purely financial lenses of the past," says James Larkin, Partner

at

Marlin

Hawk.

"If

companies aren't ready to add another seat (for the CISO) to their Board,

then

councils

and

committees must bridge this gap until they are – be it internal or advisory adjuncts to the Board. Starting with a cyber security and customer trust committee is a good first step. Technology governance, data privacy, customer trust, and cyber risk are all starting to feel like different benefits to sustaining it, such as access

tasked

with

securing

to better and more diverse talent. Many

workforce and mitigating risks and

organizations find that a location-

threats,

agnostic approach to hiring increases

enterprise

the candidate pool and raises the bar

porous.

which

a

increased

network

remote as

became

CISO

role

has

become

of

the

same

governance issue, and the issue is growing, not shrinking."

the more

CISOs are in high demand and tough to retain but planning for their successor is rare.

on the type of talent they can attract. "The

flavors

an

The unprecedented pace at which

The turnover rate for CISOs is

CISOs

incredibly

have

had

to

adapt

has

high

and,

interesting mix of digital and physical

fundamentally changed their role to a

surprisingly,

security," notes Aman Raheja, CISO,

key driver of business and digital

compensation, a poor work culture,

Humana.

transformation but also addressing all

and a lack of resources. Given the

security needs across the enterprise.

need for vigilance in the CISO role,

"This combination created

new risk for CISOs, who had to architect

high

solutions to ensure access to critical

often

not

turnover

tied

rates

do

to

not

"There is a technology strategist role

necessarily pose a problem if

that is continuing to emerge," says

organizations

Additionally, as remote work evolves

Glenn Foster, CISO, TD Bank Group, "It

pipeline of cyber talent in place to

into a more permanent, hybrid model

goes beyond the security stack more

respond in the event of an exit. To

for enterprises, changes in working and

broadly into questioning trust in our

that end, many of the CISOs that

purchasing habits have emerged as a

legacy technologies and where we need

Marlin Hawk spoke to reported a

key differentiator for the Board. They

to make investments to mitigate

discrepancy

frequently consult the CISO on a broad

against those risks. Where the CIO

successor and the candidate who is

range of topics, which now includes

would

leading

named to the role. This breakdown

things like investment decisions tied to

conversations

operational

in the succession planning process

real estate.

efficiency, you now see the CISO

is likely due, in part, to a lack of

championing them, too."

exposure by potential successors to

services and ways of working."

traditionally about

be

have

a

between

a

robust

slated

the Board. And despite this current

CISOs deserve more influence and representation in the Boardroom.

"The size of the boardroom table

failure,

several

cybersecurity

COVID-19 obviously introduced a new

continues to grow, as governing a

executives interviewed believe that

level of complexity as CISOs were

modern corporation continues to

a succession plan is vital. PAGE 167


"If companies aren't ready to add another seat (for the CISO) to their Board, then councils and committees must bridge this gap until they are – be it internal or advisory adjuncts to the Board. Starting with a cyber security and customer trust committee is a good first step."

Soft skills have become crucial, but

issue is often compounded beyond

overall diversity and inclusion (D&I) is

equivalent roles across other functions

lacking.

in an organization.

On top of incredibly high demand, internal tensions exacerbated by the

Since its inception, Marlin Hawk has

pandemic have created a need for

grown quickly and impacted many large

CISOs

and

who

have

soft

skills

to

small

organization

leadership

communicate across the business and

teams. The company uses innovative,

manage distributed teams:

disruptive

approaches

to

place

tomorrow's business leaders based on "The CISO's number one responsibility

intelligence, in-depth assessments, and

is providing an independent voice,"

a synced client approach that allows for

notes Craig Froelich, CISO, Bank of

the fastest, most accurate placements.

America.

With a focus on executive search,

"The

role

requires

self-

awareness and humility; good CISOs are

interim

management,

strategic

willing to admit to themselves and

intelligence, succession planning, and

others when they don't have the same

talent planning, the company is more

set of fresh eyes as day one."

than a search firm but rather a partner to organizations looking to build their

When it comes to diversity, a number of

team

of

leaders

organizations have made significant

tomorrow. Marlin Hawk has experience

improvements. Still, several have yet to

in

tackle the issue of how to integrate

consumer

diverse talent into their structure.

industrial, private equity, sports, and

financial

for

services,

products,

today

and

healthcare,

entertainment,

technology. The company has offices in For instance, women account for 14% of

London,

Amsterdam,

Dubai,

information security leaders, and non-

Kong, Singapore, Washington D.C., New

white candidates account for just 21%of

York.

CISOs at large global enterprises. This disparity needs to be addressed, but the PAGE 168

For more: www.marlinhawk.com

Hong


ATTACKS SURGE IN FIRST HALF OF 2021 AS TREND MICRO BLOCKS 41 BILLION THREATS Global cybersecurity leader Trend Micro Incorporated (TYO: 4704; TSE: 4704) announced recently that it blocked 40.9 billion email threats, malicious files, and malicious URLs for customers in the first half of 2021, a 47% year-on-year increase. Ransomware remained the standout threat in the first half of the year as cyber criminals continued to target bigname victims. Working with third parties to gain access to targeted networks,

they

used

Advanced

Persistent Threat tools and techniques to steal and encrypt victims' data. The banking and finance industry was disproportionately affected, this high value industry experienced a 1,318%

"The first step towards effectively

Trend Micro, a global cybersecurity

year-on-year increase in ransomware

mitigating cyber risk is understanding

leader, helps make the world safe for

attacks in the first half of 2021.

the scale, complexity, and specific

exchanging

characteristics of the threat landscape,"

Fueled

Ransomware was a major threat to

said Jon Clay, vice president of threat

expertise, global threat research, and

global organizations in the first half of

intelligence

continuous innovation, Trend Micro's

2021, but it was not the only one.

addition to comprehensive protection

cybersecurity

Trend Micro's report also reveals:

against

thousands

for

Trend

fast-evolving

Micro. threats

"In like

digital

by

information.

decades

of

of

platform

security

protects

organizations

and

Business email compromise (BEC)

ransomware, phishing and BEC that

millions of individuals across clouds,

attacks

Trend

networks, devices, and endpoints.

increased

by

4%,

Micro

offers,

reports

our

biannual

potentially as a result of new

roundup

COVID-19 opportunities for threat

organizations

stakeholders

As a leader in cloud and enterprise

actors.

invaluable insights to help them build a

cybersecurity, the platform delivers a

Cryptocurrency miners became the

more secure connected world."

powerful range of advanced threat

and

provide

global

defense techniques optimized for

most detected malware, having surged ahead of WannaCry and web

The report's overall findings highlight

environments like AWS, Microsoft,

shells in recent months.

the effectiveness of – and increasing

and Google, and central visibility for

The Zero Day Initiative detected 770

need for – a holistic and scalable

better, faster detection and response.

vulnerabilities, a slight (2%) drop

cybersecurity solution at the enterprise

With 7,000 employees across 65

from 1H 2020.

level. As threats continue to increase in

countries,

A total of 164 malicious apps

frequency

organizations to simplify and secure

related to COVID-19 scams were

enterprise SOC teams will require a

detected,

platform that can streamline security

54%

impersonated TikTok.

of

which

and

sophistication,

processes without sacrificing reliability.

Trend

Micro

enables

their world. www.TrendMicro.com PAGE 169


The call from consumers for more sustainable retail options has grown in recent years. The fashion industry has a substantial environmental footprint,

URW - EMPOWERING SUSTAINABLE FASHION

but by welcoming sustainable brands, and by providing key facilities for visitors in our centres, we can empower people to make responsible consumer choices as well. As

part

of

our

corporate

responsibility

programme,

Places

we

2030,

social Better

made

several

commitments to ensure our visitors could find more information, more sustainable

alternatives

and

more

services to empower them on their sustainability journey. Our assets welcome millions of visitors each year, and we host a wide array of fashion brands. Our position brings with

By attracting sustainable brands, we

By ensuring a diverse offer of

it the responsibility to encourage

can embrace innovative retail formats

sustainable initiatives and brands

sustainable practices when it comes to

that can influence consumer behaviour

for our visitors we can respond to

consumption. The clear trend in recent

and offer our visitors more options for

their growing demand for more

years shows that this is not only desired

pursuing their own sustainable fashion

responsible products and services,

by

ambitions.

and promote brands looking to

our

visitors,

but

increasingly,

make a difference. This means both

expected. Our

shopping

destinations

are

platforms for sustainable brands, for

In 2020, 24 of our European centres

working

with

new

innovative

welcomed or signed deals with new

tenants and collaborating with

sustainable brands, including:

existing tenants to support their

brands that are actively pursuing a

Movesgood, a sustainable fashion

own journey to become more

sustainability

for

apparel brand opened a pop up at

sustainable, promoting their efforts.

innovative services support our visitors.

Westfield Mall of Scandinavia and

Our

Täby Centrum.

Beyond the brands found in our

sustainably better places has proved

Kitikate, a brand selling organic-

centres, there are many other ways

fruitful: already two of our UK shopping

certified

clothes

our assets are adapting to support

centres and 12 French centres have

launched their kiosk at Centrum

responsible consumption. To help

achieved zero waste to landfill goals.

Cerny Most.

raise

But there is still more to be done. So,

SIRPLUS, a major contemporary

customer’s eco-gestures, 61% of

what does URW do to support practical

menswear brand that upcycles

our flagship assets supported and

solutions to live and shop more

surplus fabric opened at Westfield

promoted consumption initiatives

sustainably?

London.

in 2020.

PAGE 170

journey,

commitment

to

and

building

cotton

infant

awareness

and

facilitate


Here are a few examples:

Unibail-RodamcoWestfield is the premier global developer and operator of flagship destinations.

Despite the sanitary restrictions in

Shopping City Süd held an eco-

2020, they still managed to collect

fashion show to showcase Haute

129.5 tons of textiles. We partnered

Couture

with the French Red Cross to set up

“green

Austria’s label”

promote

a

sustainable

collection denim

and

a reverse store concept in nine

recycling

French centres, where visitors can

programme.

drop off clothes and textiles to be

Westfield Chodov has launched a

resold or recycled. Proceeds from

dedicated sustainability microsite,

this

which provides information on the

community outreach.

initiative

helped

to

fund

tenant brands’ sustainable efforts in

terms

of

material

choices,

Through a combination of efforts

processes and logistics, and the

such as these, URW’s centres helped

circularity services available in the

to breathe new life into 147 tons of

centre and in stores, such as the

fabric overall in 2020.

take back program for second-hand items. The microsite features a blog

Visitors, brands, centres and Group,

by slow fashion influencer Kamilla

we are all on the way towards

Vodochodská, addressing specific

making more sustainable fashion

sustainability themes and inviting

practices part of our retail norm. We

visitors to try a more ecological

embrace our role in boosting and

shopping style in the centre.

connecting sustainable brands with

Villeneuve Yourself

2

organized

workshops,

Do

where

It 65

the consumers that are looking for them.

participants learnt how to upcycle clothes and textiles in partnership

Unibail-Rodamco-Westfield is the

with the local fashion school Esmod

premier

Roubaix. A fabric collection point

operator of flagship destinations.

was also set up in the centre.

With the support of our 2,900

global

developer

and

professionals and an unparalleled By empowering our customers, we can

track-record and know-how, we are

make a lasting difference here and now.

ideally

Our centres are hubs of activity,

superior value and develop world-

community support and cooperation.

class projects.

We

enable

behaviours

more for

positioned

to

generate

eco-friendly

many

in

the

We distinguish ourselves by our

communities around our centres. This

Better Places 2030 agenda, that sets

can be seen in the success of the textile

our ambition to create better places

recycling points and swap shops we

that

have hosted in the past year. 18 of our

environmental

centres have partnered with local

contribute to better cities.

respect

the standards

highest and

companies and NGOs to reuse or recycle second-hand clothes.

www.urw.com

PAGE 171


PBSC Urban Solutions, sets its sights on global expansion. PBSC has implemented more than 95,000 bikes and 7,500

BIKE SHARE SOLUTIONS ARE RAPIDLY TAKING THE WORLD BY STORM POST-COVID

stations in 40+ cities for over a decade. Europe’s post-covid focus on

Rethinking Urban Transportation and

in quick succession, the last years

zero emissions target enforces

Sustainability Post-Covid.

have seen the PBSC team in

need for bike share in major cities.

Romania, Dubai and Abu Dhabi in In a post-covid world, the drastic need

the

United

Arab

Emirates,

for everyone to re-assess environmental

Clermont-Ferrand in France and

PBSC President, Luc Sabbatini,

sustainability and also reliable, healthy

San Sebastien, as well as La Coruna

sets sights on the future of the

transportation are carrying a wave of

in Spain, among 7 major cities,

industry as the company brings

change in cities around the globe. In

make the decision to move forward

forth innovation in multimodal

response, the demand for reliable bike

with PBSC solutions to provide a

& solar charging.

share and e-bike share systems is

safer, healthier and more eco-

rapidly growing all across the world.

friendly alternative to travel by car.

PAGE 172


"It’s not difficult to foresee a quick turnaround on Europe’s carbon footprint, at least in terms of transportation – which is responsible for 27% of total greenhouse gas emissions in the EU."

PBSC Urban Solutions continues to play

the

overall

public

transportation

a crucial role in Europe’s ongoing bike

programs available to daily commuters.

share expansion as the continent’s

Combined with bus, train and metro

leading docked bike sharing systems

transportation, it has been proven that

provider. Working with partners, such

bike share programs can play a key role

as Itaú (Tembici), Ferrovial and SUMS,

as a first and last mile option to

PBSC is the name and technology

encourage people to shift away from

behind successful bike share schemes

travel by car for short distances and day

in Barcelona, London, Valence, Monaco

to day trips to work and on errands.

and countless others. It doesn’t end in Europe, either. In 2021, PBSC was

The results of this new way of thinking

recognized by Frost & Sullivan with the

about

Latin American Bikesharing Technology

showcased by looking at the fast user

Market Leadership Award for their

adoption behind e-bikes.

urban

mobility

are

best

successful micromobility systems in LATAM.

In Montreal, where the BIXI scheme has played

An Impressive Global Impact PBSC,

originally

named

an

integral

role

in

daily

transportation, a 2020 report revealed an

that “The average distance of each

abbreviation for Public Bike Share

electric BIXI trip was 70% higher than

Company, has since lived up to its name

that of standard BIXI trips (4.8 km vs. 2.8

with over 500 million trips on the

km)”. Additionally, “On average, electric

company’s bikes and e-bikes. Another

BIXI bikes were used 60% more often

core reason for their expansion in

than standard bikes on a daily basis (4.3

numerous

times vs. 2.7 times).”

European

as

countries

is

Europe’s Zero Emissions objectives for the upcoming years and the EU’s

With similar results being reported in

funding for yesterday’s urban cities to

cities

become tomorrow’s smart cities and

Romania and others, it’s not difficult to

achieve carbon neutrality.

foresee a quick turnaround on Europe’s

in

France,

Spain,

England,

carbon footprint, at least in terms of In cities such as Clermont-Ferrand in

transportation – which is responsible

France and Iasi, Romania, the bike

for 27% of total greenhouse gas

sharing schemes will be integrated into

emissions in the EU.

PAGE 173


PBSC URBAN SOLUTIONS WWW.PBSC.COM Besides a wave of growth in the

back-end.

Docked

and

dockless

European market, PBSC has seen its

operators that have found themselves

systems in North America, LATAM and

at odds will be able to work together in

the Middle East also continue to expand

a manner that better serves both the

with cities like Toronto in Canada and

cities and their daily users, without

Dubai in the UAE set to add new bikes,

having to worry about batteries.

e-bikes and stations in the upcoming months to their fast-growing and

The micromobility industry has been

popular bike share programs.

heading towards multimodality for a while now, with the introduction of a

Innovating for The Next Phase of

number of apps and partnerships,

Shared Mobility

especially in terms of MAAS. PBSC’s

This new flood of interest comes on the

solution will allow multiple operators to

cusp of PBSC’s own expansion in the

integrate their location tracking and

world of micro-mobility to go beyond its

rental processes into the same app, as

namesake

well

and

introduce

new

innovations into the greater world of mobility.

With

solution,

PBSC

their enables

as

the

city’s

own

public

transportation app.

multimodal cities

to

Solar Charging for Sustainability and

accommodate both bike share, e-bike

Efficiency

share, and e-scooter share with reliable

PBSC is also invested in an ongoing

and secure docking and charging.

pilot project with Aspen-based WECycle’s

bike

share

program

and

Multimodal charging and docking allow

Skyhook Solar to cut electric bike

cities to apply stricter regulations to

sharing carbon emissions for our

shared mobility systems that operate

stations and e-bikes with one of the

both privately and publicly as part of

world’s first fully functional solar-

the city’s transportation system in

powered electric bike charging stations.

implementing

Aspen-based

stations

that

can

WE-Cycle

is

moving

accommodate multiple different fleets

towards growing their fleet with PBSC

and manage them all from one cohesive

bikes in a sustainable way that cuts

"With their multimodal solution, PBSC enables cities to accommodate both bike share, e-bike share, and e-scooter share with reliable and secure docking and charging."

PAGE 174


x

"Today, we call it 15-minute cities – the idea that public transportation allows for people to get around for all their daily commutes quickly and efficiently... I’m very proud of our team and what we have achieved, alongside our partners and the more than 40 cites we support with our systems. The world is always evolving and so is the PBSC brand. However, our mission always remains the same – We want to change the world, one city at a time.” - Luc Sabbatini, President of PBSC.

their carbon emissions. The roaring

Today, we call it 15-minute cities – the

Fork Valley bikeshare program is

idea that public transportation allows

piloting two new solar-powered electric

for people to get around for all their

bike charging stations with PBSC

daily commutes quickly and efficiently.

stations and Skyhook Solar technology.

Each city is unique, especially in

The panels are thin and inconspicuous

Europe, every place has its own

(mounted 9 feet above the ground in an

identity. Countries like France have a

upward-facing V shape). Each solar

long-standing

charging station is outfitted with four,

micromobility is a natural extension of

6½-by-3-foot solar panels that charge

that, while Barcelona has quickly

large batteries in the station’s base.

become one of the world’s biggest

Those batteries, in turn, charge the

success stories in bike share!

cycling

culture

and

batteries on the e-bikes. Our team is fiercely passionate about A

Leader

with

a

Simple,

but

our mission, has been fully dedicated

Resonating Global Message

for over a decade now, and continues to

“When we started, the team’s mission

actively look for ways to improve and

was to encourage a new way of thinking

innovate. The latest is multimodal

about transportation and to help cities

technology and e-bikes. I’m very proud

grow their bike sharing programs in a

of our team and what we have

sustainable way based on their needs.

achieved, alongside our partners and

It’s important that each city that

the more than 40 cites we support with

implements our bike share system is

our systems. The world is always

able to customize and expand it

evolving and so is the PBSC brand.

successfully, while measuring its impact

However, our mission always remains

– both environmentally and in terms of

the same – We want to change the

how it’s working in relation to their

world, one city at a time.”

buses, trains, metros.

- Luc Sabbatini, President of PBSC.

PAGE 175


BREAKTHROUGH ENERGY ENABLING THE WORLD TO BE POWERED BY CLEAN ENERGY Established in 2015 by Bill Gates and a coalition of private investors concerned about the impacts of accelerating climate change, Breakthrough Energy supports the innovations that will lead the world to net-zero emissions. Every year, the world adds 51 billion

Now, we have to replace all of those

tons of greenhouse gases to the

cheap technologies with ones that do

atmosphere.

the same jobs just as well, but without

To

avoid

the

worst

impacts of climate change, we need to

threatening our future on this planet.

bring this number to zero by 2050. This is one of the most difficult challenges

Restructuring our markets, policies, and

humans have ever taken on, but we

behavior to do that will be hard. But we

must do it – and Breakthrough Energy

can and we will, and Breakthrough

has a plan.

Energy is here to help make it possible every step of the way.

Why is getting to zero so difficult? Because nearly everything we rely on to

At

live a modern life produces greenhouse

changing the way we power the world

gases – how we generate electricity,

by accelerating the cycle of innovation

build basically everything, grow food,

for products that don’t yet exist, while

cool and heat our spaces, and move

reducing the Green Premium – the price

from place to place. We need to

difference between a clean technology

eliminate emissions from all of those

and the existing, dirty one – for the

activities and we have just 30 years to

products we do have. This makes it

Breakthrough Energy is dedicated

get it done.

both possible and affordable to do the

to helping humanity avoid a climate

right thing for the planet and our future

disaster. Through our investment

on it.

vehicles, philanthropic programs,

Revolutionizing our physical economy

Breakthrough

Energy,

we

are

policy

would be hard enough, but there’s an

advocacy,

and

other

we’re

committed

added complication: for a century, we

We support cutting-edge research and

activities,

have designed our markets to make the

development in key areas, invest in

scaling the technologies we need to

building blocks of our society, like

companies that turn green ideas into

reach net-zero emissions by 2050.

cement

clean

and

gasoline,

cheap

and

products,

help

scale

to

those

those

technologies around the world, and

Everyone

needs

technologies are great at the jobs we

advocate for policies that create a

affordable

and

ask them to do. But they’re also dirty

market

energy. We have a strategy to

and cause climate change.

technologies.

abundant.

PAGE 176

As

a

result,

for

these

zero-carbon

provide it.

access reliable

to clean


Innovating Policies

By acting now and working

The world’s economic and energy

together, we can develop the

policies are built around technologies

solutions to avoid a climate

that emit greenhouse gases. That must

disaster.

change. At Breakthrough Energy, we develop and advocate for smart policies

Breakthrough Energy Catalyst

that public and private sector leaders

To get to zero, promising clean

can implement immediately to promote

technologies must rapidly get to

the ongoing development of clean

scale, yet too often funding gaps

energy solutions.

prevent the deployment we need. We’re

helping

fill

those

gaps

Building Markets

through this landmark program that

It takes a lot of capital and patience to

invests

invest in new clean technologies. We

demonstration projects and brings

bring together investors, entrepreneurs,

together the right stakeholders –

and manufacturers with the ambition,

including developers, buyers, and

courage, and vision to turn game-

financiers

changing discoveries into scalable and

availability of low-carbon products

competitive solutions.

and reduce the Green Premium.

Forging Partnerships

Breakthrough Energy Fellows

No single person, policy, or technology

Every year we fund a cohort of the

can get us to zero alone. That’s why we

world’s most innovative researchers

are bringing together a diverse group of

and scientists working on critical

stakeholders, including governments,

new

researchers and scientists, investors,

connecting them to a network of

business

entrepreneurs,

leaders,

entrepreneurs,

in

commercial

to

clean

stage

increase

technologies executives,

the

– and

activists, and citizens around the world

industry leaders, and guiding their

to ensure we work together to scale

discoveries

solutions and transform our economies.

pathway.

to

a

commercial

Developing Solutions We know the main sources of global emissions – we call them the Grand Challenges:

manufacturing

(31%),

electricity (27%), agriculture (19%), transportation (16%), buildings (7%). At Breakthrough Energy, we invest in research & development, companies, products, accelerate

and the

other

solutions

discovery

to and

deployment of new clean technologies

“The one thing I want everyone to understand about avoiding a climate disaster: it will be incredibly hard, but it is entirely possible if we do the right things right now.”

Bill Gates Founder of Breakthrough Energy

across these five Grand Challenges. PAGE 177


"More than anything, we will succeed because of the network of partners we bring to this effort. The investors, philanthropists, corporate and policy leaders who are part of the Breakthrough Energy ecosystem – it will take all of us to compel the major market changes we need to create the future we want for the world." - Bill Gates

Breakthrough Energy Ventures (BEV) Our billion-dollar fund builds groundbreaking

companies

that

can

significantly reduce emissions from each of the five Grand Challenges. BEV Europe and BE Solutions Canada We have successfully created first-of-akind partnerships with Canada and the EU that connect government leaders with corporations and investors, driving investments to scale innovation and decarbonize their economies. Breakthrough Energy Sciences Our team of top scientists, including software engineers and data scientists, develops rigorous analytic tools to equip

decision-makers

from

policymakers to CEOs – with the information they need to make datadriven choices that advance the clean energy transition. Breakthrough Energy Advocacy We advocate and lobby for smart policies that encourage innovation and deploy clean technologies into our communities.

From

the

halls

of

Congress to campaign trails across the country, we partner with leading voices and make the case for policies that help us get to net-zero emissions by 2050. www.breakthroughenergy.org

PAGE 178


ONE-THIRD OF EUROPE’S LARGEST COMPANIES HAVE PLEDGED TO REACH NET-ZERO BY 2050 COMPANIES WITH A NET-ZERO GOAL REDUCED EMISSIONS BY 10% ON AVERAGE OVER THE LAST DECADE; THOSE WITHOUT TARGETS SAW EMISSIONS INCREASE.

Corporate commitments to net-zero

goal reduced their emissions by 10% on

Europe's business community is

accelerated over the last two years,

average, while those without targets

more engaged than ever in the race

with almost one-third (30%) of Europe’s

saw their emissions increase.

to zero, with the number of

largest listed companies now having

companies publicly setting goals

pledged to reach net-zero by 2050,

Companies listed in the U.K. were the

having grown over the last two

according to a new study by Accenture.

most likely to have set a net-zero target

years,” said Jean-Marc Ollagnier,

date, covering scope 1, 2 and 3

CEO of Accenture in Europe.

The Accenture study, “Reaching Net

emissions, with 37% having done so,

Zero by 2050,” analyzed data from more

compared with 27% in Germany and

“And as our study shows, the

than 1,000 listed companies across

18% in France.

targets work. Net zero should be

Europe’s major stock indexes, finding

managed as any strategic business

that setting targets helps accelerate the

The average net-zero target year for

priority: set clear objectives to drive

transition to net-zero — i.e., where a

European companies included in the

the entire organization to the same

company reduces its emissions of CO2

study is 2043.

direction, and monitor progress to

and other greenhouse gases (GHG) to

correct

the

trajectory

as

zero or offsets the remainder to achieve

Many companies in carbon-intensive

appropriate. Making targets public

a balance between the amount of GHG

industries — such as oil and gas and

also helps create the required

emissions produced and the amount

chemicals — have set net-zero target

collective

removed from the atmosphere. Last

dates of or close to 2050, while many in

companies can’t solve it alone.”

decade, the companies with a net-zero

services sectors aim for around 2035.

Jean-Marc Ollagnier added.

momentum,

as

the

PAGE 179


How Transparent Value Chains Can Help Companies Achieve Their Sustainability Goals

"Traceability also helps companies predict potential threats and adapt faster

to

disruption,

making

companies more resilient in the face of supply and demand shocks." Despite

these

benefits,

new

research from Bain & Company and the World Economic Forum shows that most companies are still at the beginning

of

journeys,

with

their

traceability

only

15%

of

companies delivering value at scale across multiple application areas. In part, the lack of progress stems from leadership teams' inability to agree on where and how to get started

on

their

traceability

transformations. To address this gap, Bain & Company and the WEF have created a framework to help companies

navigate

their

traceability journeys. A source for sustainability and strategic

differentiation:

Trace-

Investors, consumers and governments

and responsiveness. Having the ability

ability solutions can be deployed in

are calling for a new era of corporate

to see and analyze data along the

many ways to bolster sustainability

responsibility, demanding that both

supply chain allows companies to

and strategic advantage. The first

products and processes become more

quickly innovate, identify strategic

step—a vitally important one in

sustainable. To compete effectively in

value chain opportunities, minimize the

defining a traceability strategy—is

this changing landscape, leadership

impact

determining where tracing will

teams in every industry must prioritize

disruptions, and certify their efforts.

of

internal

and

external

generate the greatest value for the company, both today and in the

creating transparent and circular value chains, using digital traceability to drive

"The rewards of getting traceability

future. Leadership teams that fail to

improved economics while accelerating

right

focus

sustainable outcomes.

companies to deliver the right product

overwhelming their value chains

to the right place at the right time

with complexity. This task requires

Digital traceability enables companies

competitively and with all the right

understanding

to meet their sustainability objectives

certifications," said Hernan Saenz, the

pressures for change, which can

and achieve a broader set of business

global head of Bain & Company's

come from customers, investors,

goals, including efficiency, resilience

Performance Improvement practice.

regulators and other stakeholders.

PAGE 180

are

substantial,

allowing

their

investments

the

risk

fundamental


Connecting traceability to sustainability

and certifications. These enablers are

Bain & Company is a leading global

and business objectives: In this new

critical to traceability, but each one

consultancy that helps the world's

research, Bain & Company and the

presents its own challenge to the

most ambitious change makers

Forum found that executives are relying

implementation process. For example,

define the future. Across 63 offices

on traceability to pursue multiple

Bain's research shows that identifying

in 38 countries, we work alongside

objectives

chain

the right technology type proves

our clients as one team with a

performance, with their number one

difficult for many leadership teams—

shared

priority being regulatory compliance.

46% of executives list this step as a key

extraordinary results, outperform

Nearly as important to executives are

challenge. In addition, although most

the

value chain reliability and digital

companies

industries.

engagement with customers in real

collaborations with their value chain

time. Other application goals include

partners, less than 40% describe the

We

efficiency, sustainability, resiliency and

collaboration as highly effective.

integrated expertise with a vibrant

related

to

value

have

launched

active

security throughout the value chain. As

ambition

competition,

complement

to

achieve

and

redefine

our

tailored,

ecosystem of digital innovators to

a result, the most powerful traceability

From

to

deliver better, faster, and more

applications

transformation:

efforts

enduring outcomes. Our 10-year

objectives. Once executives specify

often start with small, time-limited pilot

commitment to invest more than $1

their business objectives, their priority

projects focused on a specific material,

billion in pro bono services brings

applications and use cases become

product, supplier or geography. In

our talent, expertise, and insight to

clearer.

Bain's experience, many traceability

organizations

projects get stuck in pilot mode, losing

urgent challenges in education,

Understanding the key traceability

momentum or failing to scale. To avoid

racial

enablers: Once companies prioritize

this,

partnerships

economic development, and the

their traceability goals, executive teams

should prioritize planning to scale each

environment. Since our founding in

begin

and

of their pilots when designing and

1973, we have measured our

reinforcing key enablers: the operating

launching them. Otherwise, they risk

success by the success of our

model, cross-functional engagement,

facing challenges with the scaling of

clients, and we proudly maintain

external

data, technology, operating model and

the highest level of client advocacy

growth in the ecosystem.

in the industry. www.bain.com

support

assessing,

multiple

building

collaborations,

partner

ecosystem, technology, data, standards

experimentation

companies

through

Traceability

and

equity,

tackling social

today's justice,

"The rewards of getting traceability right are substantial, allowing companies to deliver the right product to the right place at the right time competitively and with all the right certifications." - Hernan Saenz, Global Head of Performance Improvement Practice. Bain & Company

PAGE 181


CAPGEMINI 'NET ZERO' TO HELP COMPANIES ON THEIR SUSTAINABILITY JOURNEYS Capgemini has announced its second sustainability offering, empowering clients to turn their climate goals into a reality and accelerate their path to net zero. Net Zero Strategy leverages the Group’s in-depth sustainability track record and deep industry knowledge. www.capgemini.com

As a leading responsible organization,

clients on a trajectory that takes them

Capgemini’s

offerings

from pledges to action,” comments

contribute to its dual ambition: to

Cyril Garcia, CEO of Capgemini Invent,

become carbon neutral by 2025 and net

Group Executive Board Member and

zero by 2030, and to help clients save 10

CSR sponsor.

sustainability

million tons of CO2 by 2030. Implementing the significant changes Using science-based targets, Capgemini

needed to reduce CO2 emissions 45%

is working with clients to set the vision,

by 2030 and become net zero by 2050 is

trajectory, and roadmap to help them

one of the most urgent transformation

accelerate their net zero transition,

challenges facing organizations today.

from

tangible

The Net Zero Strategy offering includes

sustainable achievements, building on

working with clients to define their

a decade of expertise. Spearheaded by

sustainability purpose and climate

Capgemini

vision,

commitment

Invent,

to

the

Group’s

helping

to

build

innovation, design and transformation

organizational

powerhouse, the Net Zero Strategy

governance that will allow clients to

offering will enable clients to accelerate

achieve

their path to net zero.

ambitions. In addition, Capgemini will support

structure

an

their clients

and

decarbonization on

implementing

“We firmly believe that a sustainable

transformative business models, and

future is achievable only with deep

engaging

industry-wide collaboration between

stakeholders to achieve low carbon

our clients, partners, suppliers, and

transformation.

the

right

talent

and

other stakeholders. The climate crisis

PAGE 182

demands bold decision-making and

Capgemini’s Net Zero strategy and

collective action, and our Net Zero

sustainability services are already being

Strategy offering, powered by data and

successfully deployed for several major

leading technologies, is designed to put

clients, including GASAG Group, one of


Germany's largest energy suppliers. Working with Capgemini Invent, GASAG took the first step towards the goal of achieving carbon neutrality by 2045 by validating neutrality targets, identifying fields of action, and developing a CO2 Savings Roadmap. GASAG has created transparency for its company-wide CO2 emissions and is now able to identify actions to reduce them effectively, with a total potential CO2 reduction of approximately 2.5 million tons. "Sustainability is our compass. We are aware that many of our current

Implementing the significant changes needed to reduce CO2 emissions 45% by 2030 and become net zero by 2050 is one of the most urgent transformation challenges facing organizations today. The Net Zero Strategy offering includes working with clients to define their sustainability purpose and climate vision, helping to build an organizational structure and governance that will allow clients to achieve their decarbonization ambitions.

business models are limited, but great entrepreneurial opportunities will arise on the path to climate neutrality. With our expertise and our passion, we can make relevant contributions to a successful energy transition. Capgemini Invent has accompanied us on this journey to a successful CO2 Savings Roadmap,”

said

Georg

Friedrichs,

Chairman of the Board, GASAG AG. Capgemini is a global leader in partnering with companies to transform and

manage

their

business

by

harnessing the power of technology. The Group is guided everyday by its purpose of unleashing human energy through technology for an inclusive and sustainable future. It is a responsible and diverse organization of 290,000 team members in nearly 50 countries. With its strong 50-year heritage and deep industry expertise, Capgemini is trusted by its clients to address the entire breadth of their business needs, from strategy and design to operations, fuelled by the fast evolving and innovative world of cloud, data, AI, connectivity, software, platform and digital engineering. PAGE 183


TOTALENERGIES, AIR LIQUIDE, VINCI LAUNCH WORLD’S LARGEST CLEAN HYDROGEN FUND

The clean hydrogen infrastructure fund will invest in the entire value chain of renewable and low carbon hydrogen, in the most promising regions in the Americas, Asia and Europe. It will invest as a partner, alongside other key project developers and/or industry players, in large upstream and downstream clean hydrogen projects.

renewable

and

low

carbon

hydrogen, in the most promising regions in the Americas, Asia and Europe. It will invest as a partner, TotalEnergies, Air Liquide, and VINCI,

800 million euros. Its objective is to

alongside

other

key

project

are combining forces with other large

accelerate the growth of the clean

developers and/or industry players,

international companies to sponsor the

hydrogen ecosystem by investing in

in large upstream and downstream

creation of the world’s largest fund

large strategic projects and leveraging

clean hydrogen projects.

exclusively dedicated to clean hydrogen

the alliance of industrial and financial

infrastructure solutions.

players.

Total commitments to the fund have already reached 800 million

The fund aims to reach 1.5 billion euros

The clean hydrogen infrastructure fund

euros out of a target of around 1.5

and has secured initial commitments of

will invest in the entire value chain of

billion euros at signature.

PAGE 184


TotalEnergies, Air Liquide, and VINCI Concessions have been at the forefront of setting up and aggregating commitments to this clean hydrogen infrastructure fund. As anchor partners, fully committed to low carbon and renewable hydrogen development, each has pledged to invest 100 million euros. The fund will be managed by Hy24, a brand new 50/50 joint venture between Ardian,

a

world-leading

private

investment house and FiveT Hydrogen, a clean

hydrogen

enabling

investment

platform. The choice of this fund manager allows to merge with their similar initiative and to add Plug Power as an anchor partner, as well as Chart Industries and Baker Hughes joining together. LOTTE Chemical has also confirmed its intention

to

participate

as

anchor

investor, and is the first Asian company to join. The fund expects to attract further investments from large financial players, with AXA as anchor investor. Large international

industrial

players

from

North America and Europe, which are strongly committed to carbon neutrality, also intend to join the initiative as nonanchor partners, such as Groupe ADP, Ballard, EDF, and Schaeffler. With solid industrial

expertise

and

significant

investment potential, the clean hydrogen infrastructure fund will have a unique capacity to unlock large scale projects under development and accelerate the scaling up of hydrogen markets. With the announced support of public policies and some use of debt financing, the fund should be able to contribute to the development of hydrogen projects with a total value of about 15 billion euros.

PAGE 185


As a global broad energy Company,

Our objective is to contribute to the

TotalEnergies’ ambition is to get to net-

development of the entire value chain

zero emissions by 2050 together with

from low-carbon hydrogen production to

society for its global business across its

end-uses, investing in the necessary

production and energy products used by

infrastructure

its customers globally. Patrick Pouyanné,

distribution projects. Accelerating on

Chairman and CEO of TotalEnergies,

Hydrogen development is key to mitigate

commented: “We believe that clean,

climate change.”

with

storage

and

renewable hydrogen will play a key role in the energy transition, and TotalEnergies

A leading global player in concessions,

wants to be a pioneer in its mass

construction and energy, present in some

production. We are currently working on

100 countries, VINCI is actively committed

several projects, notably to decarbonize

to Net Zero Emission by implementing an

the grey hydrogen used in our European

ambitious global environmental policy. Its

refineries by 2030. We are convinced that

mission is to design, finance, build and

a collective effort is needed to kick-start

operate infrastructure and facilities that

the hydrogen sector and take it to scale.

contribute to improving daily life and

We are thus proud to launch and invest in

mobility for everyone. Xavier Huillard,

the Clean hydrogen infrastructure fund,

Chairman and CEO of VINCI declared:

which will also give us privileged insights

“VINCI is taking concrete action to support

in the sector.”

the development of clean energy by mobilizing all its divisions in concessions,

As a pioneer in hydrogen for over 50 years,

construction and energy, with the aim of

Air Liquide is convinced that hydrogen is a

actively combating climate change and

cornerstone of the energy transition. The

decarbonizing mobility in particular. By

Group is providing its unique expertise

launching this investment fund today,

along the entire value chain, using

hand in hand with other major industrial

hydrogen as a clean energy carrier for

leaders, we keep moving forward to make

industrial processes and clean mobility.

green hydrogen a strong lever in achieving

Benoît Potier, Chairman and CEO of Air

our objectives”.

Liquide, declared: “Hydrogen has become a central element of the energy transition.

The hydrogen economy is expected to be

The time to act is now, not only as

key in the fight against climate change.

companies on a stand-alone basis, but by

Many countries have initiated hydrogen-

joining forces with states, other industrial

related regulations and support schemes

groups and the financial community. With

to enable clean hydrogen to help

the creation of this fund, we are

decarbonize their economies. Hydrogen

demonstrating

offers a solution to decarbonize industrial

our

leadership

to

participate in a collective dynamic to build

processes and the mobility sector.

momentum. As Air Liquide, we have already

PAGE 186

committed

to

invest

Subject to Hy24’s French Market Authority

approximately 8 billion euros in the low-

(AMF) accreditation as an Alternative

carbon hydrogen supply chain by 2035.

Investment Fund Manager (AIFM), the new


platform

will

become

operational

hydrogen are essential small molecules

About VINCI

immediately and its first closing is

for life, matter and energy. They

VINCI

expected before the end of the year.

embody Air Liquide’s scientific territory

concessions,

and have been at the core of the

energy,

company’s activities since its creation

countries. Our goal, in response to

energy

in 1902. Air Liquide’s ambition is to be a

the

company that produces and markets

leader in its industry, deliver long term

accelerate the transformation of

energies on a global scale: oil and

performance and contribute to global

living environments, infrastructure

biofuels, natural gas and green gases,

sustainability goals - with a strong

and mobility. We also aim to foster

renewables and electricity. Our 105,000

commitment to climate change and

social progress by being a humanist

employees are committed to energy

energy transition at the heart of its

group that exemplifies inclusion

that is ever more affordable, clean,

strategy. The company’s customer-

and solidarity. Powered by our

reliable and accessible to as many

centric transformation strategy aims at

economic performance and the

people as possible. Active in more than

profitable, regular and responsible

engagement

130

growth over the long term. It relies on

employees,

sustainable development in all its

operational

selective

sustainable world and embrace our

dimensions at the heart of its projects

investments, open innovation and a

role as a private sector partner

and operations to contribute to the

network organization implemented by

working in the public interest.

well-being of people.

the Group worldwide. Through the

Because we believe in all-round

www.totalenergies.com

commitment and inventiveness of its

performance, above and beyond

people, Air Liquide leverages energy

economic and financial results, we

About Air Liquide

and environment transition, changes in

are committed to operating in an

A world leader in gases, technologies

healthcare

environmentally

and services for Industry and Health, Air

delivers

its

responsible manner. Our ambition

Liquide is present in 78 countries with

stakeholders. Air Liquide’s revenue

is to create long-term value for our

approximately 64,500 employees and

amounted to more than 20 billion euros

customers, partners, shareholders,

serves more than 3.8 million customers

in 2020.

employees, and society in general.

and patients. Oxygen, nitrogen and

www.airliquide.com

www.vinci.com

About TotalEnergies TotalEnergies

is

countries,

a

broad

TotalEnergies

puts

excellence,

and

greater

digitization, value

to

all

and

is

a

world

construction

active

climate

leader

in

of we

and

nearly

emergency,

our forge

in 120

is

to

218,000 a

and

more

socially

“We believe that clean, renewable hydrogen will play a key role in the energy transition, and TotalEnergies wants to be a pioneer in its mass production. We are currently working on several projects, notably to decarbonize the grey hydrogen used in our European refineries by 2030. We are convinced that a collective effort is needed to kick-start the hydrogen sector and take it to scale.” - Patrick Pouyanné, Chairman and CEO of TotalEnergies

PAGE 187


WUNDERMAN THOMPSON ON INSPIRATION'S VITAL ROLE

WHAT DO YOUR PEOPLE VALUE MOST? A new global report shows that 80% of people believe inspiration is not only vital to their lives, but more important than

sleep,

physical

intimacy

or

personal treats. More than one-third (41%) also say they rate feeling inspired more than time spent with their children. Entitled Inspire InFocus, the report, by communications network Wunderman Thompson, surveyed 16,000 adults aged 18+ across the UK, US, China and Brazil, in Q2, 2021. Inspiration is defined as a human experience that always feels good, and always evokes change. The report also delves deep into where people find inspiration. The five main ways identified by respondents are outdoors in nature (54%), in movies/TV (43%), in stories of honesty and integrity (41%), in stories of kindness (41%), and through travel (40%). Meanwhile, the top five things people are inspired to do globally are: get into better shape (31%), set a goal for myself

The impact of Covid-19 appears to have

much less impact than doctors and

(27%), travel (27%), change my habits

made people more reflective, and

scientists. Historical figures, artists,

(26%); and live a simpler life (25%).

perhaps led to a more serious outlook

musicians, and entrepreneurs are also

These factors vary across countries:

on life, with stories of more hedonistic

seen

'decorate my home' is ranked highest in

pleasures

humour/

inspiration, as well as local advocates,

the United Kingdom at fourth place,

comedy, enjoying life/indulgence and

celebrities, religion and their inner

while respondents in China ranked

romance, were placed 13th, 14th and

circle of friends and family.

'change

15th respectively.

my

perspective

or

see

ranking

low:

as

popular

sources

of

Mel Edwards, CEO of Wunderman

things/myself differently' in fourth place and Brazilians ranked 'cut back on

When it comes to figures of inspiration,

Thompson, said: "Our first ever

spending' in third place.

the politicians and world leaders have

Inspire InFocus report reveals facets

PAGE 188


The research has identified six inspiration typologies. These are: Creators, Nurturers, Advocates, Indulgers, Guardians and Loyalists.

The

research

Wunderman

was

conducted

Thompson's

by

futures

division, WT Intelligence and its market research consultancy, SONAR™. Elizabeth Cherian, EMEA Director of Wunderman

Thompson

Intelligence

and author of the Inspire InFocus before

report, added: "Inspiration is a powerful

uncovered. We believe that inspiration

motivator that makes people believe in

has an overwhelming positive effect,

themselves and the possibility of

enabling people to do things they often

change. Despite the challenges of

believe are beyond their capabilities.

today, our first wave of data identifies

It's a force for motivating change,

strong trends towards positive, post-

sparking people's imaginations and

COVID self-transformation."

of

human

nature

never

driving growth for ambitions brands." The InFocus report is the latest pillar of The

research

has

inspiration

typologies.

Creators,

Nurturers,

six

Wunderman Thompson's proprietary

are:

Inspire platform, which launched in

Advocates,

2020 and includes an annual list of the

identified These

Indulgers, Guardians and Loyalists.

World's Top 100 Most Inspiring Brands.

Marketers can use this data to make inspiration more personal and to show

Inspire is a global research initiative

up in more powerful ways at points in

that uncovers a never-before-identified

people's lives where inspiration is

connection between brand growth and

possible.

human inspiration. Putting inspiration at the heart of everything we do, we

Neil Dawson, Global Chief Strategy

have designed a suite of services rooted

Officer,

Thompson,

in consumer data that empowers

commented: "Our data contains key

brands to inspire customers to react in

insights into what inspires individuals

new ways, and build better business.

Wunderman

and the impact of cultural differences inspiration

At Wunderman Thompson we exist to

typologies can be used by brands to

inspire growth for ambitious brands.

connect with their customers much

Part creative agency, part consultancy

more effectively on a truly human level.

and part technology company, our

Together with our recent Inspire Score

experts provide end-to-end capabilities

ranking the top 100 most inspiring

at a global scale to deliver inspiration

companies in the world, Inspire InFocus

across the entire brand and customer

proves that Wunderman Thompson has

experience.

on

inspiration.

Our

cracked the code on how inspiration fuels brand growth."

www.wundermanthompson.com PAGE 189


U.K, U.S.A, & AUSTRALIA LEAD THE WAY ON NEW SMALL BUSINESS FORMATION SMALL BUSINESS FORMATION GREW 32% YEAR-OVER-YEAR GLOBALLY, NEW COMPANIES GO DIGITAL AT THREE-TIMES PRE-PANDEMIC LEVELS.

To shed light on the impact the global health crisis – and ongoing recovery – has had on small businesses globally, Mastercard

has

released

Recovery

Insights: Small Business Reset. Looking at 19 markets around the world, the report reveals that sales at small- and medium-sized

businesses

(SMBs)

lagged larger companies by up to 20 percentage points at the peak of the crisis. However, spending has recovered in 2021. Total sales at SMBs rose 4.5% through

August

2021

year-to-date

compared to the same period in 2020, while e-commerce sales are up 31.4%. Drawing on the Mastercard Economics Institute’s

new

Small

Business

Performance Index of aggregated and anonymized sales activity within the Mastercard network, Recovery Insights: Small Business Reset identifies several key trends: Closures: Globally, small businesses that closed early in the pandemic were about three times as likely as larger businesses to remain closed long term. One-third of small businesses that closed in April 2020 remained closed after six months, and about one-fifth were still closed after 12 months.

PAGE 190


Locally, the situation varied: in the U.S.,

Restaurants & Lodging: Small lodging

Mastercard’s

roughly one in four small retailers

businesses outperformed large by a

curriculum helps businesses get

remained closed after 6 months, vs.

wide margin during the summers of

online and stay protected, ensuring

roughly one in 12 large retailers.

2020 and 2021. Where people are

they have the right tools to

traveling, the trend to stay local has

maximize their digital presence and

Location: Spending at SMB retailers in

benefited small lodging companies (and

integrate e-commerce seamlessly,

central business districts is down 33%

hurt big cities’ big hotels). Restaurants

including the free Small Business

vs. 2019, while sales within more

were a different story, with SMB

Digital Readiness Diagnostic.

residential neighborhoods grew 8%. As

eateries underperforming large ones

tourists and workers stay closer to

globally by roughly 17 percentage

Most

home, small businesses in commercial

points in 2021 YTD.

committed $25 million to help more

districts are seeing sales suffer.

Digital

recently,

Doors

Mastercard

than five million micro and SMBs “Supporting neighborhood businesses

digitize through the Strive initiative.

E-Commerce: Following shutdowns, the

has been a rallying point throughout

number of businesses going online each

the pandemic. However, the challenges

Mastercard also works closely with

month

pre-pandemic

faced have been very real, due to their

governments, businesses and other

levels, peaking in July 2020. This

dependency on local markets, local

organizations around the world to

reflects increased demand for an online

supply chains and tighter cash flows,”

create environments, programs and

sales channel, as well as the slight lag

said Bricklin Dwyer, Mastercard chief

policies so small businesses can

after lockdowns began to bring it into

economist and head of the Mastercard

flourish. Mastercard provides high-

reality. The shift to digital has persisted

Economics Institute. “But, we see

frequency, local spending insights

at an elevated level globally since.

brighter opportunities ahead. The shift

to dozens of city, state and federal

to digital opened the door to the

governments as part of our City

Entrepreneurship: One-third more small

pandemic's silver lining: a resurgence of

Possible and Recovery Insights

retailers launched in 2020 than in 2019,

entrepreneurship and innovation.”

programs, as well as content such

tripled

from

nearly 8x the number of larger firms

as

the

recent

policy

paper

created. This trend of considerable new

Supporting small business owners is a

addressing ways governments can

SMB formation in 2020 is reflected

continued

support SMB recovery.

around the world: U.K. (+101%), U.S.

which pledged to bring 50 million small

(+86%), Australia (+73%), Germany

businesses and 25 million women

Mastercard Economics Institute

(+62%), Brazil (+35%) and South Africa

entrepreneurs into the digital economy

Mastercard

(+13%).

by 2025.

launched

priority

for

Mastercard,

in

Economics

Institute

2020

analyze

to

macroeconomic trends through the lens of the consumer. A team of economists,

Supporting small business owners is a continued priority for Mastercard, which pledged to bring 50 million small businesses and 25 million women entrepreneurs into the digital economy by 2025.

analysts

and

data

scientists draws on Mastercard insights - including Mastercard SpendingPulse™ - and third-party data to deliver regular reporting on economic issues for key customers, partners and policymakers. www.mastercard.com

PAGE 191


74% OF WORKERS STRUGGLE WITH NAME MISPRONUNCIATION NAMECOACH PROVIDES A SIMPLE AND EFFECTIVE SOLUTION: AUDIO NAME PRONUNCIATIONS EMBEDDED ONLINE TO EASILY LEARN AND REMEMBER HOW TO SAY THEM. PERFECTLY.

www.cloud.name-coach.com

44% of respondents had their

pronouncing names correctly. The new

opportunity to eliminate a common

name

study reveals that 44% of respondents

cause of alienation by employing

interview.

had their names mispronounced in an

tools that set a foundation of

41% of respondents had their

interview, and 41% had their names

inclusivity

name

mispronounced in a customer meeting.

mispronunciation. Simply getting

customer meeting.

The survey of U.S. workers shows that

someone's name right should not

Hispanics hardest hit; 59% had

Hispanics

be optional."

their name mispronounced in an

impacted, with 59% having their name

interview.

mispronounced in an interview.

It Starts at the Top

"You wanna go where everybody knows

"In spite of all the investment in

When it comes to naming flubs at

your name," according to the famous

diversity and inclusion, in subtle but

work, 44% of leadership has some

theme song from the television sitcom

impactful ways, we can still make

explaining to do. Top culprits of

Cheers. But according to a new study

people feel like an 'other," said Dr.

name

from NameCoach, work is not as

Praveen Shanbhag, Founder, and CEO

Department Managers (20%), H.R.

inclusive as Cheers when it comes to

of NameCoach. "Companies have an

Managers and Chief Culture Officers

PAGE 192

mispronounced

mispronounced

in

in

an

a

were

among

the

most

with

correct

mispronunciation

name

include


(15%), and even CEOs (9%). And with

Emotions Vary by Ethnicity

When it comes to fixing the

the return to work after Covid, even casual

conversations

may

naming and identity problems at

be

When asked how they felt when

work, 26% of respondents said

problematic. Twenty-six percent of

someone mispronounced their name,

they want to be trained by their

people had their name mispronounced

sentiment varies by ethnicity.

employers on using pronouns

at the water cooler!

19% of Asians felt alienated, while

correctly.

23% felt self-conscious. Disengagement Dilemma: The Impact

25%

of Being Unseen at Work

discriminated against.

would like more user-friendly

21% of Hispanics felt unimportant.

pronunciation tools integrated

Almost three-quarters of workers (74%)

50% of Whites, on the other hand,

into workplace tools like Zoom

said they faced struggles with name

said they don't care.

and Slack - including 37% of

pronunciation at work, which may

People living in the Northeast felt

Hispanics - who also experience

explain why:

most discriminated against vs. any

the highest percentage of name

other region in the country.

mispronunciation

22% said they didn't introduce

of

all

non-whites

felt

someone because they didn't know

Twenty-eight percent said they

among

all

ethnic groups. However, not

how to say their name.

Botched, But Desperately Seeking

everyone agrees on how to solve

16% said they didn't talk to a co-

Solutions

the problem. Nineteen percent

worker out of fear of not knowing

said people with difficult to

how to say their name.

The problem is not only internal, as 10%

pronounce names should be

13% didn't call on someone in a

of survey respondents botched a big

open to getting a nickname.

meeting because they didn't know

sales

And, 9% said employers should

how to pronounce their name.

mispronounced a prospect's name.

opportunity

when

they

just avoid hiring people with difficult names. NameCoach

is

a

platform

that

common

problem

software

solves of

the name

mispronunciation by embedding accurate name pronunciations into the tools people use daily. NameCoach provides businesses and schools a web application, API,

and

integrations

into

commonly used platforms such as Salesforce and Microsoft Outlook.

The

NameCoach

pronunciation system promotes inclusivity and belonging across prganizations while supporting both

internal

and

external

communications. The company was founded in 2014 and is based in Palo Alto, California. PAGE 193


US-MEXICO BORDER CITIES AIM TO MAKE A MARK IN DESIGN AND INNOVATION San Diego and Tijuana seek to make history with designation as a World Design Capital in 2024. As the world turns its sights to Paris for

Forward Alliance, the entity that is

the next Olympic Games, North America

spearheading the bid. "This is about

is in the running to host a history-

showing the world that we are more

making international event of its own in

than just a border or two border cities.

2024. For the first time, two cities on

We are one regional home to 7 million

either side of the US-Mexico border

people who are more alike than they

have teamed up to host a global

are different and who partner in many

gathering some call the "Olympics of

incredible and groundbreaking ways. It

Design and Innovation."

is also about shedding global light on

Innovadora and Co-Chair of the

the pioneering design and innovation

initiative's Site Visit Experience

powerhouse we are together."

Committee. "We are a binational

Separated by an international border but

bonded

through

culture

megaregion that is far from just a

and

history, San Diego and Tijuana have

If

border

tourist destination, but rather an

taken the unprecedented step of

crossing in the Western Hemisphere

epicenter of life-changing science,

partnering to pursue designation as the

would reveal itself as home to world-

innovation, and design that is

2024 World Design Capital. Close

class

changing the world. We are excited

collaboration, trade and cross-border

architects,

innovation is nothing new to what is

educators, and leaders helping to build

referred to as the Cali-Baja megaregion.

the

Coming on the heels of the pandemic,

communities

21st

international group representing

socio-political shifts, and continued

century. The designation will also

thousands of designers around the

regional growth, the World Design

highlight the role design and human-

world, announced that the San

Capital 2024 bid is a unifying platform

centered work plays in addressing

Diego-Tijuana binational region had

that can elevate the region globally.

complex challenges like social equity

advanced to the final selection

and justice, climate action, affordable

round, up against Moscow for the

housing/homelessness, mobility, etc.

coveted designation. San Diego

"Nothing

exemplifies

connectivity

like

a

international

successful,

the

designers,

busiest

scientists,

musicians,

interconnected needed

artists,

engineers,

and in

resilient the

to share that story." The World Design Organization an

would be the first U.S. city ever to

transformative

initiative that literally crosses borders,

"The design and innovation that spans

receive the designation. Tijuana

spans two countries, and helps the

our international border is simply

would be its country's second city

world

unparalleled,"

to hold the title, following Mexico

(re)design

the

future"

said

Michele Morris, president of the Design

PAGE 194

said

Laura

Araujo,

Director of Binational Affairs for Tijuana

City in 2018.


The bid is being led by the Design

CEO of the BCCA. "Our region has a

Town (2014), Taipei (2016), Mexico

Forward Alliance, with the full support

unique story to tell, and it's through a

City (2018), Lille Metropole (2020).

of both local governments, including

history of collaboration and civic

Valencia holds the title for 2022.

the mayors of San Diego and Tijuana.

engagement focused on putting our

The cross-border collaborative has

communities before ourselves, that we

The Design Forward Alliance is a

brought together organizations such as

have achieved so much. It's this culture

501(c)(3) non-profit that promotes

the University of California San Diego's

that has fostered many important

the value of design for economic,

Design Lab, the Burnham Center for

discoveries and continues to attract

civic, and social development, and

Community Enhancement (BCCA), the

interest and investment in our region."

is dedicated to building San Diego's

Smart

Border

Coalition,

Tijuana

capacity and reputation as a global

Innovadora, the American Institute of

Every two years, the WDO recognizes

Architects, CETYS Universidad, The

cities for their effective use of design to

Wrethinking Foundation, and private

drive economic, social, cultural, and

companies such as San Diego-based

environmental

biotech powerhouse Illumina – which

rotating

was once named "the world's smartest

showcases best practices in sustainable

company."

design-led urban policy and innovation

World

development. Design

and

design

are

www.designforwardsd.com

The Capital

that improve quality of life. "Innovation

leader in design and innovation.

the

lifeblood of the San Diego-Tijuana

2024 will mark the ninth cycle for the

region. As the theme of our proposal

World Design Capital program. Previous

says, changing the world begins at

designations include Torino (2008),

home," said Tad Parzen, President and

Seoul (2010), Helsinki (2012), Cape -

"The design and innovation that spans our international border is unparalleled."

PAGE 195


10 REASONS TO INVEST IN ITALY ITALIAN TRADE AGENCY

A Top Economy Italy is one of the 3 key economies within the Eurozone with a GDP worth EUR 1,72 billion, accounting for 16% of the Eurozone market. The domestic market offers many opportunities, with a population of more than 60 million and GDP per capita in excess of EUR 27,700. Strategic Logistic Hub Italy represents a strategic gateway to 500 million consumers across the European Union and to 270 million in Northern Africa and the Middle East, and is the main thoroughfare linking southern Europe to central and eastern Europe. Transport networks include 6,000 km of motorways (AISCAT, 2016), 1,350 km of high-speed rail (RFI, 2017) and strategic ports for maritime freight and transhipment along the Italian coast and islands. Key Manufacturing Player Italy is the 2nd largest manufacturing economy in Europe, the 5th largest globally (World Bank) and the 9th largest exporter in the world, selling goods over EUR 500 Billion, maintaining a 2.9% worldwide market share (WTO) and holding a rare export trade surplus

PAGE 196


Italy represents a strategic gateway to 500 million consumers across the European Union and to 270 million in Northern Africa and the Middle East, and is the main thoroughfare linking southern Europe to central and eastern Europe... Italy is the 2nd largest manufacturing economy in Europe, the 5th largest globally (World Bank) and the 9th largest exporter in the world.

for goods among developed countries.

Eurozone average and, on an hourly

Quality of Life and Cultural Offer

Italy holds leading positions for trade

basis, labour costs in Italy are about

Italian cities are overflowing with

surplus in 899 products out of 5,117

22% lower than in France and 16%

ancient monuments and treasures,

marketed goods (according to the most

lower than in Germany (Eurostat). 31

and this - combined with its world-

detailed breakdown of world trade by

Italian universities are ranked in the top

famous art, culture, music, food,

industry): 1st in 353 products, 2nd in

500 academic institutions in the Times

and quality goods - gives Italy an

227 products and 3rd in 319 products

Higher Education University Ranking.

unparalleled quality of life. Italy is

(Fondazione Symbola).

ranked 1st worldwide for UNESCO R&D and Innovation

World Heritage (53 sites). As a

Made in Italy Competitiveness

Research and innovation are widely

result, international tourist arrivals

Investing in Italy means having access

integrated into industrial processes

to Italy are more than 50 million

to unique expertise in leading sectors,

with a long tradition of excellence in

annually, placing Italy 5th among

such as robotics, fashion, design and

many fields of physics and engineering

the

food. Companies operating in Italy can

(e.g.

(Untwo). As the 7th top global

also rely on extensive networks of SMEs

neurosciences), and social sciences and

country

and manufacturing clusters throughout

the

‘experience’ (Nation Brand Index),

the country, able to supply high-quality

archaeological

Italian

Italy inspires passion and interest

intermediate

specifically

researchers, internationally recognized

over its heritage & culture, tourism

tailored to meet customers’ needs in a

as highly productive in terms of articles

and ‘Made in Italy’ goods. The

wide

and

‘Made in Italy’ factor makes every

range

products of

sectors

(industrial

robotics),

life

humanities

citations,

sciences (e.g.

high-tech

techniques).

actively

(e.g.

participate

machinery, metals, chemicals, plastics,

and/or lead R&D European networks,

paper,

ceramics,

world’s

top

brand

destinations relating

to

brand unique and attractive.

textile,

marine

such as the CERN physics laboratory,

Continued

global

and top-level research infrastructures of

Pro Investment Incentives

growth of the middle classes and the

transnational interest in sectors such as

Innovative investments: stimulate

increasing numbers of tourist visits are

aerospace,

earth

private investments in Industry 4.0

resulting in increased demand for

observation, and nano-biotechnology,

technology drivers; increase private

‘Made in Italy’ products that are viewed

marine and maritime research, etc. Italy

expenditure in R&D and innovation;

as being prestigious and of high-quality.

also ranks 5th in the EU for the

expand

contribution of high-tech and medium-

relationships

Skilled Workforce

tech products to the trade balance as %

companies and high-tech startups.

Italy’s skilled workforce offers an

of total exports & imports of products,

Skills:

overall better cost performance than its

and

applications

through educational and vocational

comparable European partners. The

(Eurostat,

Innovation

training programs through several

labour cost in Italy is in fact below the

Performance Survey).

industries,

etc.).

6th

systems

for

biology,

design

Research

&

key

spread

open

innovation

between the

4.0

mature culture

Technological Clusters and also by

PAGE 197


Agrifood The

Italian

represents

an

Agrifood excellence

sector that

stands out in terms of quality, food safety, technological innovation, sustainability,

biodiversity,

and

respect for tradition. Italy is, in fact, a country characterized by great territorial and climatic differences that have been shaped in cultures, stories and traditions, exceptionally varied and unique. These main characteristics have led to the establishment of a large number of small companies, often familyowned, which, facing the challenge of price-competition on foreign Industrial PhDs; create Competence

Business set-up: location scouting &

markets, have mainly focused on

Centers and Digital Innovation Hubs.

site visit; authorisations; permits for

enhancing the uniqueness of their

foreign investors; Human Resources

products.

Open To FDI

research; Liaison Office with Public

According to the “FDI Confidence

Administration.

Automotive

Index”, Italy ranks 10th overall globally.

After care: assistance for new

The automotive industry has played

Italy’s improvement was influenced by

projects and expansion.

and continues to play a very important role in Italy’s economic

several reforms enacted since 2014 to facilitate investments, including those

development, especially given the

KEY SECTORS IN ITALY

huge number of jobs filled. This is

to streamline labour policies and make Aerospace

true for the entire value chain, from

Kearney). The Italian Association of

The aerospace industry is taking on an

vehicle and component design to

Foreign Banks Index, measuring Italy’s

increasingly important role for regional

the manufacture and marketing of

attractiveness on data gathered from

economic development in Italy. The

finished goods both inside the

foreign managers and institutional

technological skills and know-how of

country and around the world. With

investors, has increased to 40.3.

Italian

regard to vehicle production, the

starting

a

business

easier

(A.T.

aeronautics

and

aerospace the

Italian automobile industry ranked

Public Support To Foreign Investors

increasingly advanced technological

6th in Europe and 19th in the world.

As one stop shop, the Italian Trade

knowledge

production

In terms of vehicles sales, the Italian

Agency takes care of the full investment

processes

companies’

market is the 4th largest in Europe

cycle.

growing

in

and 9th in the world.

companies,

combined required and

in

Italian

participation

major

Preinvestment information: market

international

and business environment; taxes,

have become critical growth drivers for

Chemical & Pharma

legal system and labour market;

Italy in the sector. The Italian aerospace

Italy is historically one of the largest

incentive programme framework

sector is developing an ever more

producers of active ingredients in

and financial scouting.

international strategic approach.

the world (and accounts for 11% of

PAGE 198

research

with

programmes,


production). The Italian pharmaceutical

Electronics

Infrastructure

raw

mainly

In recent years the sector (accounting

Located at the centre of the

concentrated on the production of

for around 1,300 total enterprises) has

Mediterranean Sea, with 40 major

active ingredients, which represent

grown to an aggregate turnover of €78

ports and 42 airports, Italy is a

about

billion

strategic gateway between Europe,

materials

85%

of

industry

total

is

turnover.

A

(€58

billion

for

electrical

significant portion of the production of

engineering and electronics and €20

the sector is destined for export and in

billion euros for general contractors),

particular one of the regions that

4% of which invested in research and

Life Sciences

absorbs a greater share of exports is

development,

In Italy, the broad life science sector

North America, reflecting the fact that

employees.

and

over

468,000

the Italian active ingredients industry

North Africa, and the Middle East.

(pharmaceuticals,

biotechnology,

medical devices, ICT solutions for

has consolidated over time a position of

ICT

healthcare and all corresponding

qualified

most

The ICT sector is playing an increasingly

service

demanding markets in terms of product

strategic role in Italy, as it now provides

economic and technological point

quality, thanks to its strengths that

fundamental contributions to all other

of view, one of the most strategic

guarantee its reliability.

sectors of the economy. Investments in

and attractive sectors, both in Italy

ICT have increased in all sectors of the

and globally. Revenue and R&D

Consumer Goods

economy, from services through to

investments are all on the rise.

Italian consumer goods are known all

manufacturing, with a major increase in

over the world: eyewear, fashion,

the public sector as well. Technology

Machinery

jewelry, furniture and design are among

hubs also play a key role in the sector.

Due to the progress made in the

the most requested in the world thanks

They attract innovative businesses,

fields of design, construction and

to the high quality and innovative

promote technology transfers, and

techniques, the Italian industry has

abilities of the Italian business sector.

contribute to the development of new

conquered a world-leading position

businesses. There are noteworthy tech

in

Green Economy

hubs located in 9 Italian regions:

witnessed by the result reached in

The objective of the Italian bioeconomy

Lombardy, Liguria, Piedmont, Veneto,

the international export flows.

is to create a prosperous economy that

Friuli Vene-zia Giulia, Emilia Romagna,

respects the environment through the

Lazio, Abruzzo and Sicily. R&D spending

Real Estate

use

and

by Italian ICT companies amounts to

The

renewable energy sources, with an

10.6% of total R&D spending across all

macroeconomic indicators and the

ever-decreasing reliance on fossil fuels.

sectors.

significant

of

supplier

biological

for

the

resources

sectors)

the

is,

machinery

constant

from

sector,

improvement

amount

of

an

as

of

liquidity

boosted by low interest rates are the main factors contributing to the real estate market current growth.

Investing in Italy means having access to unique expertise in leading sectors, such as robotics, fashion, design and food. Companies operating in Italy can also rely on extensive networks of SMEs and manufacturing clusters throughout the country, able to supply highquality intermediate products specifically tailored to meet customers’ needs in a wide range of sectors.

ITA - Italian Trade Agency is the Governmental agency that supports the business development of our companies abroad and promotes the attraction of FDI Italy. www.ice.it

PAGE 199


CORPORATE PROFILE

IGNITIS GROUP Ignitis Group is an international energy company and one of the largest energy groups in the Baltic region.The group’s core activities include power and heat production and supply, power and natural gas trading and distribution, and power system maintenance and development.

IGNITIS GROUP’S REVENUE IN 2020 WAS EUR 1.268 BILLION.

The group’s core activities include

Ignitis Group is one of the largest

power and heat production and supply,

energy,

power and natural gas trading and

energy, companies in the Baltic

APPROXIMATELY 3,800 EMPLOYEES WORK IN THE GROUP.

distribution, and system maintenance

states.

and development.

operate

SUPPLIES POWER TO 1.6 MILLION AND NATURAL GAS TO 0.6 CUSTOMERS.

PAGE 200

including The in

renewable

group’s

companies

Lithuania,

Latvia,

Estonia, Poland and Finland. The Ignitis Group companies operate in

group’s

innovation

Lithuania, Latvia, Estonia, Poland and

invested in 17 companies in seven

Finland. The group's innovation fund

countries

invests in energy startups in the UK,

technologies in areas of energy and

Norway, Sweden, France and Israel.

e-mobility.

that

fund

create

has new


The group’s core activities include

The

Group

also

owns

modern

power and heat generation and supply,

cogeneration (CHP) plants in Vilnius and

At Ignitis Group, we aim to create a

power and natural gas trading and

Kaunas, which turn waste unfit for

responsible and also sustainably

distribution as well as development of

recycling into energy. The Vilnius CHP

developing business culture in the

smart-energy solutions. The group’s

Plant has a heat generation capacity of

energy sector. Our commitment

companies supply power and natural

229 MW and electricity generation

and operations in accordance with

gas to about 1.6 million business and

capacity of 92 MW. The Kaunas CPH

the principles of the United Nations

private customers. Ignitis Group gives

Plant’s respective capacities are 70 MW

Global Compact as well as our

priority to green energy development,

and 24 MW.

contribution to the Sustainable

aiming to become the region’s main

Commitment to Sustainability

Development Goals help us boost

competence centre for new energy and

Ignitis Group invests in the reduction of

our activities. As the energy sector

a leader in energy distribution solutions

greenhouse gas emissions. It has issued

continues its rapid transformation,

in the Baltic region and beyond.

EUR 600 million worth of green bonds.

responsible business conduct is

The proceeds are being used for a

reflected in both our day-to-day

Currently, Ignitis Group owns four wind

variety of projects in Lithuania with an

operations and future plans.

farms operating in Lithuania with a

estimate to reduce carbon emissions by

combined generation capacity of 58 MW

700,000 tonnes every year.

www.ignitisgrupe.lt

and an 18 MW wind farm in Estonia. The group has also started generating electricity in a 94 MW wind farm in the Poland’s Pomerania region in 2021 spring. The construction of the wind farm in Mažeikiai region is already underway. By the end of 2022, 14 wind turbines with a total installed capacity of 63 MW will generate green electricity there. The Group owns the Elektrėnai Complex with 1055 MW electricity generation capacity. It also operates Kruonis Pumped Storage Hydroelectric Power Plant, which is unique in the region and has a 900 MW capacity, and Kaunas Algirdas

Brazauskas

Hydroelectric

Power Plant with capacity of 100.8 MW.

Ignitis Group is one of the largest energy, including renewable energy, companies in the Baltic states.

PAGE 201


10 LIFE SCIENCE STARTUPS FROM THE BALTICS ARE POISED TO GO GLOBAL The Baltic region; Lithuania, Latvia, and

Life science is now poised to build on

countries, the region is set to

Estonia have pioneered digitalization

this success - with 70-90% of products

become a major player in Europe.

across a range of sectors, resulting in

manufactured by Baltic healthtech and

Lithuania,

global success for companies that were

biotech companies currently exported,

growing life science hubs in Europe,

created in the region, including fintech

and a vibrant startup ecosystem already

achieved 22% growth, the fastest

unicorns Revolut and TransferWise.

established across all the three

annual growth rate in the EU.

PAGE 202

one

of

the

fastest


Each of the countries in the region has

- Aichom, Lithuania

- Ferterex, Latvia

its own strengths:

An app for people with dementia and

PBMT technology-powered at-home

their

location

treatment device that increases

- In Estonia, it is the genetics & heredity

tracking, safe zones, and dementia-

sperm quality and testosterone

subsector, which accounts for 34 per

comprehensible reminders.

levels.

- Longenesis, Latvia

- Droplet Genomics, Lithuania

- Latvians are known for state-of-the-art

Data curation and compliant utilisation

High-throughput

pharmaceutical research, which has

for biomedical institutions within an

selection tools for using droplet

allowed them to take part in the COVID

end-to-end environment.

micro fluids in research.

- Synbase, Estonia

- CasZyme, Lithuania

Clinical Decision Support System to

New tools to support CRISPR-Cas

- Lithuania exports over 90% of optical,

improve decision making for clinicians,

gene editing technology research.

medical

providers, governments.

caregivers,

enabling

cent of all production in the industry. analysis

and

vaccine production chain and export 83 per cent of the subsector's production.

and

irradiation

dental

equipment

instruments, and

basic

chemicals produced in the country.

Enterprise Lithuania is a non-profit - Oxipit, Lithuania

agency under Ministry of Economy

AI radiology solutions, including a

and

"These figures serve as a solid proof

platform that produces preliminary

promote entrepreneurship, support

that the Baltic countries have managed

reports for healthy patients.

business development and foster

to turn their young democracies into

Innovation

established

to

export. The team at Enterprise

places where intelligence, courage and

- Vigo Health, Latvia

Lithuania is a reliable adviser and

innovation

A digital rehabilitation system for stroke

assistant for start, growth and

victims.

export of national businesses with

are

celebrated

and

rewarded," says Daina Kleponė, Head of Enterprise Lithuania.

focus

on

SME’s.

Enterprise

- Haut.Ai, Estonia

Lithuania is a one-stop-shop for

With this in mind, Enterprise Lithuania

An AI-powered platform for advanced

entrepreneurs across the EU. We

is always on the lookout for the region's

skin analysis in the skincare and

provide information on regulations,

most innovative startups. This year, the

pharma industries.

requirements, licenses as well as

organisation

has

identified

ten

quality

promising startups, drawing attention

- Respiray, Estonia

to medtech solutions that dominate the

Wearable UV-technology air purifier for

startup landscape.

protection against viruses.

support

to

establish

business in Lithuania. www.enterpriselithuania.com

Lithuania, one of the fastest growing life science hubs in Europe, achieved 22% growth, the fastest annual growth rate in the EU.

PAGE 203


ERHVERVSHUS FYN

Emerging industries such as autonomous shipping and drones are taking root on Funen Island, Denmark. Since

2017,

the

drone

industry

has

increased by 150% and in southern Funen, the development of autonomous shipping has gained momentum. New analysis from Erhvervshus Fyn shows that the robot environment creates great synergies for the new emerging industries, which are strong in relation to creating significant growth and development on Funen in the coming years. New figures and a mapping of Funen's strengths positions show that emerging industries such as autonomous shipping and drones are developing and growing, and that Funen is particularly well placed to accelerate the long-term development of these more advanced robots that can operate on land, at sea and in the air.

PAGE 204


New figures and a mapping of Funen's strengths positions show that emerging industries such as autonomous shipping and drones are developing and growing.

"Across its municipalities, activities,

show concrete test results. Funen is

up in robots and drones can be

education and companies, Funen is

enriched

and

used in other applications, such as

particularly strong when it comes to

companies

maritime

self-propelled robots. This is an

supporting the development of the

technologies. At the same time, the

absolutely

more advanced robots and companies

South Funen archipelago has a unique

technology development, which is

of the future in these areas," says

geography

complex and takes time," says

Kenneth

unmanned

Muhs,

chairman

of

with

knowledge

within

in

the

relation

coastal

to

testing

shipping.

By

great

advantage

in

Henrik Bindslev, Dean of the Faculty

Erhvervshus Fyn. "We see that the

combining the two, we see great

of

strong robot environment created on

opportunities

the

Southern Denmark and chairman of

Funen not only benefits the robot

development

and

the UAS Drone Test Center. "And

industry alone, but that it creates some

autonomous transport and logistics

the same goes for education and

valuable benefits and synergies for

opportunities, such as island ferries to

labor. If you have a degree in robot

emerging areas such as drones and the

the

Sverre

technology, it is an advantage to

maritime sector, where work is being

Lenbroch, CEO of MARLOG, Denmark's

work with drones and autonomous

done to develop green and autonomous

cluster for the maritime industry and

systems

coastal shipping."

logistics. "The experience with auto-

companies, this means a larger

nomous shipping is still sparse, which is

brain pool and a more skilled

Autonomy in smaller ships is still in the

why it is important that we get areas

workforce."

very early development, but startups

where

and

are

institutions in collaboration can test

Another area that is growing out of

beginning to show promising test

and demonstrate in tailor-made and

the robots is the drone area, which

results within maritime autonomy in

safe environments. And here Funen has

in recent years has developed

southern Funen.

proven its dedicated competencies,

significantly on Funen. Through the

capacity and support."

international drone test center UAS

established

shipbuilders

Danish

to of

strengthen more

islands,"

companies

green

says

and

Engineering,

and

University

vice

versa.

of

For

knowledge

"The analysis shows that Funen has a

Denmark test center in HCA Airport,

distinct position of strength within the

Sharing tech, education and skills

SDU's drone center, the Danish

maritime area with a unique knowledge

Although it may seem far from robots to

Technological Institute and a well-

and educational environment around

self-sailing ships, the analysis shows

functioning collaboration with the

SIMAC, Marstal Maritime School and

that there is great coherence and

robot cluster, the companies have

Blue SDU, the many shipyards and

synergies between the areas:

had wide access to the right

ports, the maritime entrepreneurial environment

on

South

Funen

development

opportunities

and

in

"One could say that robots and

gained the necessary knowledge,

combination with more than 250

autonomous systems have a technology

skills and network. The drone

maritime companies on Funen, of which

community and share labor market. In

industry on Funen has grown by

a small part with a dedicated focus on

this way, understanding that the

150% since 2017 and counts more

autonomous shipping, is starting to

research and know-how we have built

than 150 jobs today.

PAGE 205


"The drone industry is really picking up speed and there is no doubt that the strong foundation of research and education,

"Drones make a difference for

companies, investors and public support

many industries; from inspection,

from the robot environment here is a decisive factor," says Mikkel Christoffersen, CEO of Odense Robotics. "More and more drone entrepreneurs are applying to our

agriculture, health, satellite and the wind industry. If this trend

incubator process and when they leave, it

continues, we look forward to

often does not take long before they

drone

achieve commercial success. Drones make

technology

becoming

a

a difference for many industries; from

game-changer for a wide range of

inspection, agriculture, health, satellite and

industries in the future."

the wind industry. If this trend continues, we look forward to drone technology becoming a game-changer for a wide range of industries in the future."

CEO of Odense Robotics

Until the first quarter of 2022, a group consisting

of

Erhvervshus

Fyn,

SDU,

Teknologisk Institut, UAS Dronetestcenter, MARLOG, Odense Robotics, SIMAC, Odense, Nordfyn, Ærø, Svendborg, Fåborg-Midtfyn municipalities will work together to create a joint partnership that will strengthen the development and test opportunities of robots, drones and autonomous shipping on Funen. Erhvervshus Fyn At Erhvervshus Fyn we have a vision! We want to help create sustainable growth in competitive, innovative Funen companies. Because we believe that when Funen companies are doing well, Funen is doing well. That is why we at Erhvervshus Fyn work to help Funen companies strengthen their competitiveness and sustainable development. We are restarting Funen where there is a need. And we secure the future and create fertile ground for new business lighthouses and a sustainable tourist destination. www.ehfyn.dk

PAGE 206

- Mikkel Christoffersen


BOGOTA

COLOMBIA

The City of Innovation and your Gateway to Latin America www.investinbogota.org


CROATIA IS MORE THAN JUST ONE OF EUROPE'S MOST BEAUTIFUL COUNTRIES CROATIA IS A MODERN ECONOMY, ABLE TO QUICKLY ADAPT TO ALL CURRENT CHALLENGES, WITH A FOCUS ON THE FUTURE.

Croatia is not only popular due to its natural beauty, world-famous inventors and some of the best athletes of today, it is also popular on account of its ease of doing business, excellent investment incentives, well-prepared institutional infrastructure, competitive workforce and excellent quality of life. Numerous foreign companies have recognized Croatia’s advantages. Some of

these

companies

are

globally

recognized multinational corporations such as IBM, Microsoft, Oracle, CocaCola, Teva, Siemens and Ericsson. In addition to a booming traditional industry, services and trade, new business activities in the fields of digitalization, automation and artificial intelligence have also become very active. Young fast-growing companies in the field of Industry 4.0 have found their home in Croatia where they feel more than welcome. Advantages like strong

institutional

support

for

sustainable development and new technologies,

membership

in

the

European Union, low taxes, secure property

rights

and

progressive

regulatory policies make Croatia one of the most desirable destinations for any foreign investor.

PAGE 208


Numerous companies have recognized Croatia’s advantages. Some of these companies are globally recognized multinational corporations such as IBM, Microsoft, Oracle, Coca-Cola, Teva, Siemens and Ericsson.

Key sectors for investment Information Technology Communications Manufacturing of Machinery Automotive Food Pharmaceutical Logistics Creative and Cultural Tourism The Ministry of Economy and Sustainable Development is the central state body responsible for economic affairs in the Republic of Croatia, including the overseeing of various investment procedures. The Ministry is also engaged in activities related to the competitiveness of the Croatian economy, instruments and measures in economic and industrial

policies,

innovation

policies and new technologies, as well as activities related to general and sectoral environmental policy, biodiversity and the preservation of geodiversity, the sustainable use of natural resources and preservation. Our services include: Providing information about investment opportunities. Supporting

investors

in

all

phases of a project. Organizing tours of locations and arranging meetings with public and private bodies. Promoting Croatia as a business and investment destination in the

domestic

and

foreign

markets. www.investcroatia.gov.hr

PAGE 209


CORPORATE SPOTLIGHT

BIMA: CELEBRATING 30 YEARS OF GIFT PRODUCTS BY E-COMMERCE PIONEERS BIMA.HR IS AN ONLINE STORE. ONE OF THE LARGEST IMPORTERS OF DISHES, TOYS AND DECORATIONS AND A MANUFACTURER OF ORIGINAL AND UNIQUE GIFTS FOR ALL GIFT OCCASIONS IN CROATIA AND SLOVENIA.

To stay in business for 30 years takes

From their humble beginnings, bringing

ecommerce retail, with a store

some doing, but to do it while

local artists together to create quirky,

catalog containing over 2,500 items,

remaining true to your original business

one-of-a-kind products, to the present

here’s the inspiring story of Bima:

ethos and brand identity is simply

day, operating with over 100 employees

remarkable.

and 15 stores across Croatia, Bima is a

In the 1990s, a grandmother and

shining example of how to succeed in

mother team aimed to compete

That’s what Bima, one of the leading

the world of business without losing

with the uprising of shopping

producers and distributors of gift-

sight of the reason why you set it up in

centers, by creating goods made

centric products in Croatia and Slovenia

the first place. Bima is a truly family-run

with love. It takes a lot of courage to

has achieved.

business that is considered a pioneer of

compete in business, but courage is

PAGE 210


value and knowledge beyond the

30 years later, Bima is stronger than ever, and continues to excel in unique product lines made with love. Today, Bima continues to stand out from the crowd thanks to its loyalty to unique and memorable product designs with a focus on ‘handmade’ lines.

typical retail experience. If you’re potty training your child, Bima has plenty of useful products to help you achieve that goal. However, where Bima differs to other retailers is through the guidance and information they provide

alongside

purchase

options. Their ‘teaching a child to potty train’ article is incredibly popular with new parents.

certainly what Bima's founders had.

Product lines are expanded and

And to provide a further example of

Shopping centers were opening up at a

further developed

just how far their knowledge pieces

tremendous rate, and product choices

The appeal of Bima products have

stretch, Bima sells some of the

were becoming saturated.

always been their handcrafted, original

nicest wine glasses you’ll find

look and feel. No product could have

online. While you’re buying, why

Armed with a lot of patience and the

the Bima name aligned to it unless it

not read their ‘Everything about

willpower to succeed, Križanec Blanka

followed this mantra. From cups and

wine you didn’t know’ article, which

set up KB Art, operating from a small

kids toys to aprons and glasses, the gifts

covers everything from wine glasses

garage in Croatia. The mission was to

sold from the shop were unlike any

and

create handicraft products that stood

others you’d find in shopping centers or

decanting, serving and storing.

out from the crowd, collaborating with

online. Their popularity continued to

emerging local artists to produce

surge, and more stores began to open.

the

tasting

of

wine

to

30 years later, Bima is stronger than ever, and continues to excel in

unique and memorable designs. Bima provides added value to its

unique product lines made with

Interest in the local start-up grows,

customers by creating informative

love. Today, Bima continues to

and the first Bima store is opened

articles aligned to products

stand out from the crowd thanks to

The small shop, originally set in a

This development of product lines

its loyalty to unique and memorable

garage

a

continues to this very day. For example,

product designs with a focus on

multifunctional yard, quickly evolved

electric cars, tractors, motorcycles,

‘handmade’ lines.

into a first store opening. Growing

scooters,

interest in the products and brand

battery-powered vehicles have flooded

Even to this day, Bima produces or

meant the backyard, which housed

markets in recent times, yet the classic

adapts most of its products from

nylon

protect

pedal tractor, car, go-kart and the like

R&D to production. Bima currently

products from the rain, became a fully

are still incredibly popular choices. To

supplies the largest Croatian retail

functioning warehouse. Despite the

help consumers weigh up the pros and

chains with goods, and has stores

growing interest, the goal for Bima was

cons of each, Bima regularly creates

throughout Croatia, alongside their

to continue to create unique and

informative online articles, such as their

ever-popular online store.

original items that you would not find

‘Advantages of pedal vehicles over

anywhere else.

battery vehicles’ piece, providing added

with

products

covered

pallets

kept

to

in

rollerblades,

and

similar

www.bima-shop.hr

PAGE 211


MINING TRANSFORMATION ENABLES SAUDI ARABIA'S THIRD PILLAR OF GROWTH In an interview, His Excellency Khalid Al-Mudaifer, Vice-Minister of Mining Affairs for the Saudi Ministry of Industry and Mineral Resources, shares with a global audience of investors the reasons why Saudi Arabia is rapidly emerging as a major mining destination. Saudi Arabia is emerging as a major

including gold, copper, phosphate, iron

mining investment destination because

ore and rare earth minerals, many of

of its geology, industry ecosystem and

which are critical to the technologies

sustainability focus.

that will drive a sustainable future, and

"Saudi Arabia is very much open for

which are in high demand. The recently

business, and we have taken many

launched National Geological Database

transformational

make

provides online access to 80 years'

investing in mining more attractive than

worth of national records of geological,

Mining Ecosystem

ever before," says Eng. Al-Mudaifer.

geophysical and detailed geochemical

Saudi Vision 2030 singled out

"Plus, because of what investors have

information, including thousands of

mining to grow to become the third

told us are critical success factors, we

detailed reports on mining targets and

pillar of the country's industrial

have a new national mind-set, deeper

prospects.

growth,

steps

to

which

led

to

the

development of a comprehensive

understanding of the complexities of mining and a greater focus on stability

Also recently announced, a major

Mining

and

Mining

Industries

and predictability. Combined with a rich

Regional Geological Survey Program is

Development Strategy, which has

and diverse geological footprint, a

now under way and will conduct

identified nearly 40 initiatives, most

transformed mining sector and a sharp

geophysical and geochemical surveys

of which are up and running.

focus on sustainability, we can make a

and create detailed mapping of more

compelling case that Saudi Arabia is a

than 700,000 square kilometers of the

Saudi Arabia's legal and regulatory

mining country in the making."

Arabian Shield.

framework for mining is being transformed and is now designed to

three

To meet the Paris Agreement goals on

ensure efficient and transparent

investors:

climate, the global supply of copper and

licensing; simplify doing business;

rare earth minerals will need to increase

and support a dynamic, sustainable

by 40 percent, while nickel and cobalt

mining industry. Based on global

needs will go up by 60 percent to 70

best practice, a completely revised

Geology

percent, and lithium requirements will

Mining Investment Law was issued

The Arabian Shield is estimated to

expand by 90 percent. All of those

late last year, and now supports a

contain $1.3 trillion worth of potential

pivotal elements feature in Saudi

clear and transparent process for

mineral value, across key commodities,

Arabia's rich geology.

license applications and approvals.

The

Vice-Minister

primary Geology,

attractions Mining

highlights for

Ecosystem

and

Sustainability.

PAGE 212


The new "Ta-adin" web-based platform

- Safety and security, as ranked by the

The Vice-Minister also announced

offers a single point of access for mining

World Economic Forum's security index.

the Future Minerals Summit (FMS),

license

and

- Continuous progress in 'ease of doing

the first-ever event to offer a 'one-

information. New incentives have been

business', with the World Bank placing

stop-shop' for investors, miners and

implemented, including the provision of

Saudi Arabia in the top 10 in terms of an

other stakeholders. Planned for

co-funding

improving business climate.

January 11 to 13, 2022, in Riyadh,

investment, a five-year royalty holiday

- Strong infrastructure, including roads,

the program will include:

for miners, discounts on royalties for

rail, ports and electricity networks, and

- Defining a New Mining Hub:,

local

significant

Showcasing opportunities across

applications,

up

to

downstream

issuance

75

percent

production

of

and

support for Saudization costs. The Kingdom

already

has

investments

in

water

utilization and infrastructure.

the Middle East, Central Asia, and

attracted

North and East Africa.

significant amounts of domestic and

Sustainability

- Lands of Opportunity: Outlining

international investment in mining

The Mining Sustainability Principle aims

partnership opportunities across

commodities like gold, phosphate and

to protect the environment and the

integrated value chains.

aluminum. To a degree, this prior

health and safety of workers in the

- Reimagining Mining: Shining a

success has been based on a variety of

sector. The Kingdom has launched the

spotlight on innovations that will

'baked in' advantages for investors:

Mining Sector Sustainability Assurance

support mining in the future.

- High domestic demand for mineral

Initiative, which aims to create a sector

- Mining's Contribution to Society:

outputs.

that is focused on balancing economic

Highlighting the industry's vital role

- Geographic placement in a key part of

value and environmental protection.

in producing the inputs needed to

the world and proximity to end-user

The country's new mining law ensures

create a circular carbon future, and

markets in major regional geographies,

that

attracting the workforce of the

including MENA, Asia and Europe.

foremost priority for new operators.

sustainable

practices

are

a

future.

PAGE 213


OMANTEL IS BUILDING THE SMART FUTURE OF OMAN

steps to establish a dedicated ICT unit since 2016 offering digital transforming solutions in ways that serve the country’s vision and its commitments

to

the

global

sustainable development agenda. Decades back when Oman had first

As the nation’s first and leading telecom

embarked on its development journey,

provider, Omantel has long envisioned

In September 2015, Oman was

heavy trucks loaded with tons of

an entirely connected society, and the

among the world's nations at the

construction

journeyed

company has made great strides in its

UN Summit to be recognized for

around the country to transform the

primary role of connecting people with

adopting

nation into a modern country.

each other and to the world through a

Sustainable

robust nation-wide network and an

(SDGs),

extensive

submarines

member states that agreed upon

dramatically as the modern world lies

network linking different parts of the

devoting all efforts to attaining

beneath the network and cables that

globe.

these goals. Accordingly, Omantel

Today,

the

materials

scene

has

changed

international

the

United

Nations

Development

becoming

one

Goals of

the

has been firmly supporting the

transmit data, and the innovative ICT solutions that reshape our lives to

To build up on this role, Omantel has

government’s

become smarter.

been proactive in taking the necessary

various offerings and partnerships.

PAGE 214

efforts

through


Omantel's

contributions

United

Recently and to support the efforts of

Nations SDG covered eight goals that

Government authorities combating the

are directly related to its business and

spread of COVID-19 and mitigate its

are among the national priorities for

adverse effects, Omantel provided G-

Oman such as education, learning,

Suite for Education to the Ministry of

scientific

national

Education during the schools closure

social

time as a result of COVID-19, free

protection, economic diversification

educational websites surfing, free video

and fiscal sustainability, private sector

conferencing and use of collaboration

investment

applications such as Cisco Webex,

research

capabilities,

and

wellbeing

and

to

also

and

international

cooperation in addition to development

Microsoft

of governorates and sustainable cities.

promising digital platform that provides

Apart from its core role as the telecom

video chat and business services, and

partner of choice for key development

"3D Ambulance" initiative using the

projects in the country, Omantel carried

already

out initiatives to further its contribution

capabilities to produce part of the

to sustainable development goals and

required medical equipment for the

national priorities.

Ministry of Health.

Among these initiatives were the launch

The launch of Oman's first 5G network

of "Virtual Clinics" enabling patients to

by Omantel in 2019 marked a historic

communicate

doctors

moment for Oman. This network

remotely, "Education as a Service" for

provides ultra-fast access (up to 1

schools and educational institutions

Gigabit) to thousands of customers in

offering a technology platform for

different parts of the country and will

collaboration, "OMREN" project with

enable

The Research Council to build a

technologies on a wider scale such as

research

big data, artificial intelligence, smart

with

and

connecting

their

education

local

network

universities

and

Teams

available

the

and

3D

adoption

Igtimati,

a

printing

of

The island's tourism product has skyrocketed over recent years as international ly renowned hoteliers like Marriott and Hilton have flocked to Dominica to set up operations.

new

cities, blockchain and fintech solutions.

colleges with main global educational research networks, "Smart Tracking

Omantel

Solutions" for school buses for the

launch of Omantel Innovation Labs,

Ministry of Education and International

which will contribute to Oman’s Vision

School

Data"

2040 and promote innovation and

solutions through Omantel’s first of its

entrepreneurship in new and emerging

kind marketing platform in the region

technologies. Under this new initiative,

"TASIL" which was also used during an

Omantel will leverage its expertise,

emergency situation when the Mekunu

partnerships, reach, and access to

cyclone

of

technology to build a tech-based

thousands of people in Oman, "Smart

startup ecosystem. The key focus of

City initiatives in Al Mouj, KOM, Muscat,

Omantel Innovation Labs is to cultivate

Sohar and Duqm in addition to "Office

entrepreneurial skills among the youth

out of the Box" end-to-end solution for

and accelerate the growth of relevant

small and medium businesses.

Oman-based technology startups

of

Choueifat,

threatened

"Big

the

lives

recently

announced

the

PAGE 215


across five technological verticals: 5G,

Omantel

Internet

Cybersecurity,

innovation possibilities with frontier

Omantel

Customer Experience Technology, and

technologies through numerous recent

designed in collaboration with the

Big Data.

projects

to

UK Oman Digital Hub. It will be

operations and excitement to everyday

delivered in partnership with Oman-

Located in a 1100m2 facility at Omantel

activities. Omantel has piloted two

based regional accelerator OTF

headquarters in Muscat, the Innovation

major 5G projects in Oman’s transport

(Oman Technology Fund) and the

Labs will organize, participate in, and

and logistics sector that showcase the

global venture accelerator and

host multiple activities to support the

use

ecosystem developer; Brinc. The

Company’s internal innovation agenda

network speed and efficiency but also

program

by

bring more detailed accountability and

innovative startups across multiple

streamlining to port operations.

stages of their lifecycle. Startups

of

Things,

providing

systematic

spaces,

approaches, and activities that can

of

has

been

that

5G

add

showcasing

efficiency

infrastructure

beyond

accelerate product conceptualization,

An off-shoot of this initiative is the Accelerator

intends

program,

to

de-risk

will be guided through the myriad

prototyping, testing and deployment of

Omantel is enabling the Middle East’s

challenges in the highly competitive

solutions to Oman and Omantel-centric

first Artificial Intelligence and IoT-

tech industry through mentorship,

challenges.

powered store. Soon, shopping at the

networking, and fundraising.

Ahlain Store in Oman Oil’s filling station “We want to support and tap into new

at Omantel’s headquarters in Madinat

Mohammed Al Rasbi, the managing

ideas and technologies, stay ahead of

al Irfan will be a queue-free, cashless,

director

the curve and drive local innovation.

grab and go experience. Omantel has

expresses his enthusiasm for the

For this, we need to optimally deploy

also successfully conducted a 5G test

project. "We are very excited about

our

resources

at

OTF

Accelerator,

and

create

an

using the mmWave, paving the way for

this partnership with Omantel. After

wherein

caliber

and

enhanced user experience especially in

accelerating over 100 companies in

opportunities match national digital

crowded spaces such as during festivals

Oman, the Middle East, and North

transformation goals. The Omantel

and events. The trial has demonstrated

Arica, we have found that corporate

Innovations

been

Omantel’s ability to deliver multi-

partnerships are vital in increasing

conceptualised and designed to fit

gigabit speeds with eight cell carrier

the growth rate of our companies".

perfectly into this ecosystem and aim to

aggregation functionalities.

environment

Labs

has

put the company at the heart of Oman’s

The program is tailored to meet the

emerging culture of entrepreneurial

Keeping such developments in mind,

needs of each participating startup

growth,

and

the aim of the Innovation Labs is to

to ensure that they commercialize,

collaboration, and driving economic

build a platform that can generate use

multiply, and scale effectively while

development

cases for prioritized technologies and

providing the technical feasibility,

comments Talal Said Al Mamari, Chief

an

market desirability, and viability of

Executive Officer of Omantel.

Omantel’s differentiating activities.

knowledge through

sharing

digitization,”

ecosystem

that

complements

their products and operations.

“We want to support and tap into new ideas and technologies, stay ahead of the curve and drive local innovation. For this, we need to optimally deploy our resources and create an environment wherein caliber and opportunities match national digital transformation goals." Talal Said Al Mamari, Chief Executive Officer of Omantel.

PAGE 216


“The global pandemic has underscored

The startup companies joining the

information

the value of innovation, technology and

program will be eligible for perks worth

right to its consumers' fingertips.

connectivity to business continuity and

over USD 250,000 in cloud computing,

economic growth, making collaboration

legal services, accounting and other

At

a core requirement to accelerating their

areas and the potential to gain up to

technological

pace,” says Yasin Aboudaoud, Managing

USD 50,000 in investment from OTF.

creative

Partner and CDO at Brinc.

The program will also provide the

intrapreneurial culture that enables

startups with free desk space at the

employees to push the limits of

“Wherever we go, there are tech game-

Omantel Innovation Labs, and to access

what's

changers that require guidance to

to a network of over 100,000 investors,

commitment to enriching the social

support their journeys, de-risk their

corporates and mentors.

and

ventures and ensure that they continue

the

and

core

entertainment

of

Omantel's

innovation

environment

possible. economic

and is

its

Omantel’s

fabric

of

the

Sultanate goes beyond its daily

to play an active role in solving local,

Omantel

regional and global challenges. Whether

communications services provider with

expertise, global partnerships, and

students, employees, or early-stage

a

people,

cutting-edge technology, Omantel

startups, we ensure that they acquire

organizations, and businesses with

is committed to promoting digital

the necessary tools to succeed. We are

unparalleled communication solutions,

inclusion, entrepreneurship, and

thrilled to collaborate with Omantel to

promoting efficiency gains and global

pushing

transform the region into one of the

scalability. Omantel strives to reshape

frontier.

leading

ways

tech

startup hubs.”

telecommunication

is

mission

of

Oman’s to

doing

leading

provide

business

tele-

operations.

the

With

its

global

extensive

innovation

while

simultaneously delivering a world of

www.omantel.om/Innovation PAGE 217


EUROPE

GLOBEAIR AG 20% GROWTH FOR ENTRY-LEVEL PRIVATE JET CHARTERS IN 2021

airlines have lost 55% of their flight volume to COVID-19. With airliners suddenly becoming unavailable and less

reliable,

coupled

with

high

biosecurity concerns, more and more affluent flyers have started to charter private jets for essential travels. Biosecurity is the determining factor here. When flying on a commercial airline, you may risk exposure to an average of 700 touchpoints compared to only 20 touchpoints on a private jet journey. Current travel trends indicate that the industry will still face disruptions in the last quarter of 2021. There will always be a strong focus on safety, flexibility, and accountability in an increasingly regulated air travel environment. Both commercial and private airlines will have to make those aspects central parts of their strategies to stay afloat. No matter if vaccination programs have begun, those won't be enough to solve the biosecurity concern for yet another year. Today, for example, many European

including

After acknowledging the growth of

countries don't consider vaccines as a

Europe’s market leader GlobeAir

private jet demand starting from

green card to travel freely without

predict a YoY volume growth of

June 2020, GlobeAir is confident

being tested multiple times. There will

20% for entry-level private jet

that entry-level jet charters will see

be more short-haul than long-haul

charters in 2021.

an additional 20 percent boost in

flights, and passengers will demand the

the current year.

highest flexibility in rebooking and

Aviation

experts

rescheduling.

Since the pandemic's outbreak, European business aviation has

According

shown

resilience,

Organization for the Safety of

Commercial airlines won't be restoring

growing stronger while commercial

Aviation (Eurocontrol) and the

many

aviation suddenly sank into an

International

especially those connecting regional

unexpected crisis.

Association (IATA), commercial

PAGE 218

particular

to

the

Air

European

Transport

of

the

suspended

and smaller airports.

routes,


Experienced by the lessons learned

GlobeAir

after the 2008 crisis – from which

communications up on all of its

GlobeAir was born and consequently

channels, taking care of updating travel

developed and perfected the "ad-hoc"

restrictions regularly. Monthly, the

air-taxi

GlobeAir

company

expects a high volume of requests

followers

coming in during Easter. Today, sales

operations, highlighting industry trends

experts

and hard facts via their website and

business

at

model,

GlobeAir

predict

that

Sardinia, Corsica, the Balearic Islands

is

striving

keeps

to

stakeholders

updated

about

keep

and their

social media channels.

and Côte d'Azur will be next summer's top destinations.

About GlobeAir With more than 50% of the market

GlobeAir is tightening its relationships

share, GlobeAir is Europe’s leader in the

with key partners to provide tailored

entry-level private jet sector. GlobeAir is

all-in-one experiences, including travel

available 24/7 all over Europe with 20

and also accommodation solutions, to

private jets connecting European cities

accommodate new-normalised travel

like London, Geneva, Zurich, Paris, Nice,

needs.

Milan with small airfields such as St. Moritz, Lugano, Salerno and 950 more.

The company has announced they will

The company has achieved its success

expand their fleet to be ready for next

through dedication and by offering

summer to accomplish the above plans.

bespoke service before, during and

They also reaffirmed the importance of

after the flight. Charter rates starting

focussing

from €4,200, empty legs from €590.

on

customer

support

Biosecurity is the determining factor here. When flying on a commercial airline, you may risk exposure to an average of 700 touchpoints compared to only 20 touchpoints on a private jet journey.

With more than 50% of the market share, GlobeAir is Europe’s leader in the entry-level private jet sector.

excellence and 24/7 availability to react fast to last-minute enquiries.

www.globeair.com PAGE 219


BOEING FORECASTS $9 TRILLION 10YR AEROSPACE MARKET OPPORTUNITIES Boeing forecasts continued path to long-term growth, with signs of industry recovery. Over 10 years, the 2021 BMO shows $9 trillion addressable market, up from $8.5 trillion in 2020.

Boeing has released its annual forecast

The BMO projects a $9 trillion market

Chief Strategy Officer. "We are

for the commercial, defense and space

over the next decade for aerospace

encouraged

aerospace market, reflecting signs of

products and services that Boeing

scientists have delivered vaccines

the industry's recovery following the

addresses. The forecast is up from $8.5

more rapidly than imaginable and

impacts of COVID-19.

trillion a year ago, and up from $8.7

that passengers are demonstrating

trillion in the pre-pandemic 2019

strong

The 2021 Boeing Market Outlook (BMO)

forecast,

travel."

– Boeing's analysis of long-term market

continued recovery progress.

reflecting

the

market's

dynamics – states that commercial

The

by

the

confidence

new

fact

in

that

airplane

Commercial

Market

airplanes and services are showing

"As our industry recovers and continues

Outlook (CMO) reflects that the

signs of recovery, while the global

to adapt to meet new global needs, we

global market is recovering largely

defense,

remain confident in long-term growth

as

for aerospace," said Marc Allen, Boeing

Demand for domestic air travel is

space

and

government

services markets have remained stable. PAGE 220

Boeing

projected

in

2020.


leading the recovery, with intra-regional markets expected to follow as health and travel restrictions ease, followed by long-haul

travel's

return

to

pre-

pandemic levels by 2023 to 2024. Within the Boeing Market Outlook, the CMO projects 10-year global demand for 19,000 commercial airplanes valued at $3.2 trillion. The CMO is the longestrunning jet forecast and is regarded as the most comprehensive analysis of the Highlights of the 20-year forecast:

Services Market Outlook

- The availability and distribution of

Boeing forecasts a $3.2 trillion

Boeing's 20-year commercial forecast

COVID-19 vaccines will continue to be

market opportunity for its served

through 2040 projects demand for more

critical factors in the near-term recovery

services market with commercial,

than 43,500 new airplanes valued at

of passenger air travel. Countries with

business

$7.2 trillion, an increase of about 500

more

representing

planes over last year's forecast. In a

distribution have shown rapid air travel

government services representing

significant area of growth, projected

recovery,

$1.5 trillion through 2030.

demand has increased for dedicated

domestic restrictions and open borders

freighters, including new and converted

to international travel.

Digital solutions, including analytics

models. With sustained demand for air

- Passenger traffic growth is projected

offerings, interiors modifications

cargo tied to expanding e-commerce

to increase by an average of 4% per

and freighter conversions, have

and air freight's speed and reliability,

year, unchanged from last year's

proven to be bright spots in the

the CMO projects the global freighter

forecast.

long-term services landscape as

fleet in 2040 will be 70% larger than the

- The global commercial fleet will

customers

pre-pandemic fleet.

surpass 49,000 airplanes by 2040, with

operations for future growth and

China, Europe, North America and the

meet strong cargo demand.

commercial aviation industry.

widespread as

vaccination

governments

ease

and

aviation $1.7

adjust

services

trillion

to

and

leaner

"The aerospace industry has made

Asia-Pacific countries each accounting

important progress in the recovery, and

for

Boeing's 2021 forecast reflects our

deliveries, and the remaining 20% going

term

confidence in the resilience of the

to other emerging markets.

personnel transition to new aircraft

market," said Stan Deal, president and

- Demand for more than 32,500 new

types, maintain certifications and

CEO, Boeing Commercial Airplanes.

single-aisle planes is about equal to the

return

pre-pandemic outlook. These models

pauses in active service. Demand

continue to command 75% of deliveries

for services dependent on aircraft

ongoing challenges, the past year has

in the 20-year forecast.

utilization, such as maintenance,

shown that passenger traffic rebounds

- Carriers will need more than 7,500 new

parts

swiftly when the flying public and

widebody airplanes by 2040 to support

continue to follow the market

governments have confidence in health

fleet renewal and long-term passenger

recovery.

and safety during air travel. Our

and air cargo demand growth in longer-

industry continues to serve an essential

haul markets. These projections are up

"Our customers are preparing for

role of bringing people together and

slightly compared to 2020 but remain

growth,

transporting critical supplies."

down 8% from 2019.

modifications and continued parts

"While

we

remain

realistic

about

about

20%

of

new

airplane

Training services will see a nearincrease

from

and

in

as

pandemic-related

supply

and

demand

we

chain,

see

will

fleet

PAGE 221


"While we've seen resiliency and stability in the global defense and space market, the threat environment continues to evolve." consumption going hand in hand with

integrity – is to deliver the most digitally

the global fleet expansion," said Ted

advanced,

Colbert, president and CEO, Boeing

produced

Global Services. "This demand will be

intelligently supported to our global

coupled with the continued adoption of

customers."

simply

and

solutions

efficiently that

are

digital tools to enhance fleet readiness, reliability and efficiency."

Pilot and Technician Outlook As the commercial aviation industry

Defense and Space Market Outlook

continues to make progress toward

The BMO also projects the defense and

recovery from the pandemic, a steady

space market opportunity will remain

increasing supply of personnel and

consistent with last year's forecast at

effective training remain critical to

$2.6 trillion during the next decade.

retain the health, safety and prosperity

These large, stable markets have

of the aviation ecosystem. Long-term

enduring demand driven by geopolitical

demand for newly qualified aviation

and security challenges. This spending

personnel remains strong, with demand

projection continues to reflect the

for more than 2.1 million personnel

ongoing importance of military aircraft,

needed to fly and maintain the global

autonomous

commercial fleet over the next 20 years,

systems,

satellites,

spacecraft and other products for

including

612,000

pilots,

626,000

national and international defense, with

maintenance technicians and 886,000

40 percent of expenditures expected to

cabin crew members.

originate outside of the United States. As a leading global aerospace company, "While

we've

and

Boeing develops, manufactures and

stability in the global defense and space

services commercial airplanes, defense

market,

products

the

seen threat

resiliency

environment

and

space

systems

for

continues to evolve," said Leanne Caret,

customers in more than 150 countries.

president and CEO of Boeing Defense,

As a top U.S. exporter, the company

Space & Security. "Winning the future

leverages the talents of a global

fight will require speed and flexibility,

supplier base to advance economic

and Boeing is committed to designing,

opportunity,

testing, building and sustaining in a way

community impact. Boeing's diverse

that will enable our customers to adapt

team is committed to innovating for the

at the speed of relevance and derive the

future and living the company's core

most value from our platforms for

values of safety, quality and integrity.

sustainability

decades to come. Our mission – which is grounded in safety, quality and PAGE 222

Learn more at www.boeing.com

and


THE BUSINESS OF LEADERSHIP

WORLD BIZ MAGAZINE

www.worldbizmag.com

awards@worldbizmagine.com


FRANCE DIGITALE AGILITY AT COMPANIES: FIVE LESSONS TO BE LEARNED FROM THREE LEADING COMPANIES

PAGE 224


What does working in agile mode

Claire Charbit, Vice President IMO,

with mobile apps while RCI Bank

mean? This question was the focus of

Commercial, Marketing, Digital at Air

and Services got the ball rolling

the HR Crunch co-organized recently

France KLM and responsible for the air

with ideation contests, learning

by France Digitale and RCI Bank and

transport group’s agile transformation,

expeditions and also innovation

Services. The speakers compared the

says that “the approach has spread

programs such as SPARK. They

feedback from three businesses – Air

because it meets a need on the part of

began the process with business

France KLM, Evaneos and RCI Bank

customers and employees.”

lines whose projects are more in

and

Services

committed

to

transforming their working methods.

line with agile methods – tech for For example, at RCI Bank and Services,

Evaneos and information systems

the internal program to develop a

and innovation for Air France KLM –

At a first glance, implementing agile

culture of innovation, SPARK, has

before disseminating them to other

working methods does not appear to

served to bring together business lines

business lines. “At Air France KLM,

pose the same challenges to the three

which rarely had anything to do with

we

companies. For Evaneos, founded in

each other before and produce useful

disseminating them little by little,”

2009, the idea is to remain agile while

projects for customers.

says Claire Charbit.

created

examples

before

growing in size. Air France KLM and RCI Bank and Services, meanwhile, are

At

large

businesses,

making

the

This

approach

seeking to reinvent established working

transition to agility is a clear necessity.

results, with over 3,000 Air France

methods. But what do their experiences

At Evaneos, a “scale-up”, the transition

KLM employees having worked as

have in common? Here are five lessons

addresses “the necessity of maintaining

part of agile product teams since

to be learned from the experiences of

the responsibility levels of employees

the

these three businesses.

and the ability to call ourselves into

produced

launched

its

transformation

program

in

question so as not to be disrupted,”

November

This

#1 STEP UP INNOVATION AND THINK

says Claire Degueil, Chief People Officer

approach works because it relies on

ABOUT CUSTOMERS

at the company, a digital platform that

two complementary approaches,

Agile working methods respond to a

initiates relationships between travelers

says Hélène Tavier, VP Human

number

and local agencies worldwide.

Resources and Communications at

of

expectations,

including

breaking down walls between business

group

has

2016.

iterative

RCI Bank and Services: “You have to

lines, increasing collaborative efforts,

#2 PROGRESS THROUGH ITERATIONS

involve people to see agile methods

reinventing

THEN DISSEMINATION

at work and their results, and at the

relationship, adapting as quickly as

Each of the three companies has

same

possible to customer requirements, and

committed to the agile approach

individual so that they understand

reducing time to market.

gradually. Air France KLM started out

and buy in to the mindset.”

the

customer-supplier

time

acculturate

each

Contrary to what we might think, agility requires rituals and discipline. In practice, this means organizing regular meetings such as “daily stand ups”, defining clear roles in teams, respecting stages, and establishing schedules and deadlines. With teleworking, teams need to adapt, make more effort and firmly commit to meeting up regularly.

PAGE 225


Support is essential to successful agility. Air France KLM, Evaneos and RCI Bank and Services may have started out alone, but they quickly felt the need for support. Evaneos relied on a peer-to-peer system, while Air France KLM and RCI are seeking to build their own communities of agile coaches.

According to Claire Charbit, sharing

an agile approach across the board

all the corresponding HR methods,”

best practices and successes gives other

necessarily involves top management.”

says Hélène Tavier. Agile methods

teams the desire to get involved. Air

In short, agility is everyone’s business.

also pose questions regarding the

France KLM observed that its agile

role of the manager, whose main

teams were the best ambassadors of

#4 AGILITY NEEDS TO BE ORGANIZED

purpose is to give his or her teams

the approach, with a promoter score of

Contrary to what we might think, agility

the

95%.

requires rituals and discipline. In

accomplish their tasks.

resources

they

need

to

practice, this means organizing regular Hélène Tavier adds, “The key to this

meetings such as “daily stand ups”,

Support is essential to successful

approach is first to do things quickly

defining clear roles in teams, respecting

agility. Air France KLM, Evaneos and

and well on what matters for our

stages, and establishing schedules and

RCI Bank and Services may have

customers and then to analyze from our

deadlines. With teleworking, teams

started out alone, but they quickly

experience

need to adapt, make more effort and

felt the need for support. Evaneos

firmly commit to meeting up regularly.

relied on a peer-to-peer system, by

feedbacks

to

make

iterations so as to progress.”

learning with another team, while #3 AGILITY CONCERNS EVERYONE AT

Agility requires investment, and to

Air France KLM and RCI Bank and

THE COMPANY

ensure staff motivation it needs to be

Services are seeking to build their

What drives the agile transformation?

visible. According to Claire Charbit, this

own communities of agile coaches

Top management? Employees? The

is achieved “by changing the layout of

in-house.

youngest

The

the workplace, which helps to embody

participants of the HR Crunch stressed

new ways of working, outside of closed

#5

that agility concerns everyone.

offices.” “Seeing your neighboring team

HARD TO MEASURE

hold its stand-up meeting and update

Claire Charbit, Claire Degueil and

Claire Charbit said that “it is almost a

its

chart

Hélène Tavier all agree that the

human expectation because it responds

encourages others to keep their own

impacts of agile methods are

to the expectations of all generations.”

team on track,” says Claire Degueil. The

observed directly, be it in the

Employees even serve to guarantee

importance of this kind of investment is

completion of projects or in staff

agility, according to Claire Degueil: “It is

confirmed by Hélène Tavier: “It’s

commitment

in Evaneos’ DNA to work in agile mode,

important to have a physical space and

Evaneos

so our teams are a sort of natural safety

organization system that corresponds

commitment every week with a

net, protecting us against any attempts

to your working methods.”

survey, which helps it to monitor

staff

members?

business

activity

wall

to impose too much supervision or reduce

Yet

top

IMPACTS

and

measures

REMAIN

motivation. employee

the mindset of its workforce in real layouts,

time. At RCI Bank and Services,

management plays an undeniable role,

transforming working methods also

Hélène Tavier says that the agile

as Hélène Tavier explains: “Introducing

involves “taking the time to think about

initiatives they implemented have

PAGE 226

responsibilities.”

AGILITY

In

addition

to

office


already had an effect on the mindset of the teams and have raised their awareness of the right to make mistakes. But estimating the financial return on investment of agile methods is a tough task. As Claire Charbit says, “Measuring the processes is easy enough, but I still don’t know how to measure all of their impacts in euros.” According to Hélène Tavier, “By helping us to complete projects faster,

agile

methods

should

generate savings on overheads and IT development... If measurements show that the agile method is not the most relevant approach, then we will envision other methods.” And Claire Charbit adds, “We probably won’t be talking about ‘agility’ in ten years’ time. The important thing is to remain a learning company.“ France Digitale is the leading association of startups in Europe. Created in 2012, the association currently

represents

more

than

1,800 digital entrepreneurs and investors in France.

“By helping us to complete projects faster, agile methods should generate savings on overheads and IT development... If measurements show that the agile method is not the most relevant approach, then we will envision other methods.” “We probably won’t be talking about ‘agility’ in ten years’ time. The important thing is to remain a learning company.“

www.francedigitale.org RCI Bank and Services: Facilitating access

to

vehicles

by

offering

personalized financing, services and multi-channel

journeys

is

the

mission we focus on every day. Our 3,800 employees stand by this commitment,

offering

tailored

support to all customers of the Alliance brands, whether retail and corporate customers, or dealers. www.rcibs.com

PAGE 227


NOKIA AND MELBOURNE TRIAL AI TECH TO KEEP CITY SAFE AND CLEAN Melbourne’s collaborative, strategic and transparent exploring of the opportunities and impacts of new technologies. AI-powered solution supports city’s

the Council then wanted to understand

objectives of piloting emerging

how the service was being utilised and

technology to improve efficiency

how to mitigate illegal waste dumping,

and create great experiences.

which can quickly create safety and

Trial uses Nokia Scene Analytics to

hygiene issues in the area.

optimize laneway servicing and understand waste disposal trends

Under its ‘emerging technology testbed’

in a busy Melbourne laneway.

initiative, the City of Melbourne worked

Existing network of cameras used to

with Nokia to leverage an existing

monitor activities around a waste

network

compactor, while Nokia technology

internet of things (IoT) sensors to

collates multiple data sources and

monitor one of the compactors. The

delivers real-time alerts/ reports.

Nokia

of

installed

Scene

cameras

Analytics

as

solution

employed an AI-powered algorithm to Nokia and the City of Melbourne have

filter and collate data from the cameras,

conducted a trial using Nokia Scene

while

Analytics

(AI)

sources, such as operational data on

deeper

the compactor itself, to create real-time

disposal

alerts and produce reports. Initial trial

technology

artificial to

understanding

intelligence

develop of

waste

a

also

combining

results

tackle the issue of waste dumping more

Analytics

efficiently and keep laneways – the busy

objectives for better, safer citizen

and narrow city streets and pedestrian

experiences

areas – even more clean, safe and free

lowering maintenance and down time

of garbage.

costs for waste management services.

To decrease the frequency of waste

This innovative use of Scene Analytics

contractor visits to busy areas, the City

has been recognized on a national stage

of Melbourne has offered local residents

as the partnership between Nokia and

and

the City of Melbourne was shortlisted

subscription-based

support while

the

Scene City’s

simultaneously

access to the large-capacity compactor

for

facilities. With the compactor in place,

ACOMMS awards in the AI category.

PAGE 228

the

can

that

data

behaviour. This will allow the city to

businesses

demonstrate

other

Communications

Alliance’s


Lord

Mayor

Sally

Capp,

City

of

Using

these

reports,

City

of

Melbourne, said: “This is a great

Melbourne can better understand

example of using new technology to

the correlation between illegal

help remove illegal waste more quickly,

waste-dumping

make our city cleaner and protect the

compactor

environment. Our partnership with

maintenance

Nokia is another way we are gathering

informed and minimize issues. It

data to make Melbourne a safer,

also allows them to swiftly address

smarter and more sustainable city. This

waste dumping activities before

innovative project will help to avoid

they become a hazard, viewing

hazards and make our streets even

locations in real-time to observe

cleaner by allowing our waste services

any obstructions to service vehicle

to better understand behavior trends

access, and adapting their schedule

related to the illegal and dangerous

to reduce unnecessary visits and

dumping of waste.”

minimize their carbon footprint. By

activities

downtime,

to

teams

understanding

the

usage

and keep better

patterns and

of

Rob Mccabe, Head of Enterprise of

compactor

waste

Australia and New Zealand, Nokia, said:

dumping activities, the city is also

“The City of Melbourne is using robust

able to patrol the area more

AI technology to offer its citizens,

effectively, while developing an

visitors and businesses a greener and

ongoing campaign to better inform

more liveable community. In helping

and educate the community.

the City of Melbourne monitor and enhance services with real-time driven

Nokia has deployed mission-critical

actions,

networks to over 1,500 leading

Nokia

Scene

Analytics

is

supporting the safety, security and

enterprise

customers

in

operational continuity of this city in a

transport, energy, large enterprise,

proactive and automated way.”

manufacturing,

webscale

the and

public sector segments around the Details of the trial and results

globe. Leading enterprises across

The

real-time

industries are leveraging decades of

monitoring and detection of activity in

Nokia experience building some of

the vicinity of the compactor using a

the biggest and most advanced IP,

virtual tripwire. Object detection and

optical, and wireless networks.

trial

allowed

for

object counting was used to identify and count items to show how the

Nokia - At Nokia, we create

compactor was impacted by items

technology that helps the world act

incorrectly placed within it, while also

together. As a trusted partner for

identifying potentially dangerous items.

critical networks, we are committed

Anomaly detection identified unusual

to

movements, such as illegal waste

leadership across mobile, fixed and

dumping during the night, while face

cloud networks.

innovation

and

technology

and license plate blurring maintained individual privacy during the trial.

www.nokia.com PAGE 229


ESCAPISM OR OPPORTUNITY? HOW UNIX GAMING WANTS TO TRANSFORM THE LIVES OF GAMERS

The idea of a “multiverse” was coined in

In today's world of ever-emerging

Already, UniX’s scholarships have

the book “Snow Crash” - the 1992 novel

technology, the metaverse is no longer

have created the biggest gaming

by sci-fi author Neal Stephenson.

merely a place for escapism - it has now

community

Viewed as a progression of the internet

become a place for opportunity.

with more than 145,000 members.

individuals can interact as avatars, the

The gaming industry, amazingly, has

One of the benefits of play-to-earn

idea has captured the hearts and minds

earned more money than the music and

economies is that they are not 100%

of many over the past 25 years.

film industries combined every year for

directly linked with conventional

the last 8 years, and there are

cryptocurrency.

communities putting it to good use.

fungible tokens, are another way of

(“guild”)

worldwide,

into virtually linked 3D spaces, in which

Although the multiverse is now directly associated with modern gaming, even

NFTs,

or

non-

registering the ownership of digital

non-gamers have come to appreciate

UniX Gaming are one of the early

assets on the blockchain. These

the extensive curiosity and potential

adopters in the play-to-earn space, and

kinds of tokens go hand in hand

immersiveness that these digital worlds

have taken a different approach by

with the culture of the metaverse -

can bring through other forms of pop

combining the fun of gaming with the

for instance, the possession of in-

culture. Consider the success of movies

action of helping people in developing

game Fortnite skins are more

like Ready Player One or The Matrix,

countries. This is done through their use

desirable to some gamers than

and many more popular movies.

of emerging play-to-earn models.

owning designer clothing in reality.

PAGE 230


“We have managed to grow around 75% every month since June 2021 with almost no outside capital and established a home for 582 scholarships in two months.”

NFTs aside, UniX will also launch a governance token, which will represent voting rights in the DAO (Decentralized Autonomous

Organization)

through

UniX token ownership. What makes the token interesting, is that it will not merely be available on Decentralised Exchanges and obtained via staking. UniX tokens will be issued as in-game

- Mirko Basil UniX founder and CEO

rewards, and also as prizes during UniX eSports events. Eventually, it will become the main currency of Unity. Unity will further facilitate UniX’s play-

UniX will increase its value through the

to-earn model by distributing “Unity

distribution of these in-game assets in

Tokens” through gameplay. NFTs may

the form of NFTs, that could represent

be freely traded on UniX’s upcoming

digital land, other desirable digital

Gaming NFT Marketplace, Pegify, in

items

even

exchange for Unity Tokens. These can

scholarships. Once their players have

then be traded on exchanges or

these NFTs in their arsenal, actively

converted to fiat currency.

(such

as

skins)

or

playing the game can increase the item’s value. One of UniX’s goals is to

Remarkably, UniX is rising, and they’re

get to +$100m of revenue through in-

coming up fast. “We have managed to

game assets. By simply playing the

grow around 75% every month since

game a few hours a day, players in

June 2021 with almost no outside

developing

earn

capital and established a home for 582

multiples of their current full time

scholarships in two months.”- UniX

income.

founder and CEO, Mirko Basil.

UniX’s current focus is on the game Axie

Ever since the 90s, it’s been exciting to

Infinity, of whose cumulative protocol

see the growth of the multiverse

revenue (the amount generated for its

through stories, movies and games. It is

owners and users) continues to beat

amazing to think that now, when paired

that of Ethereum. However, they won’t

with the power of play to earn

be stopping there. Eventually, UniX will

economies,

invest in other profitable games, as well

seemingly fictional worlds can improve

as launch its own game, “Unity”, which

the daily lives of the individual.

is

still

in

countries

its

early

could

stages

the

growth

of

these

of

development. Players are not alone

Invest in the Play to Earn Revolution.

working with UniX, as they manage all

We help people to profit through

players’ accounts, and train them in

gaming. For gamers and investors.

order to create more revenue.

www.unixgaming.org PAGE 231


KIWIBOT IT'S TIME TO TRANSFORM CITY FOOD DELIVERY Kiwibot's robotic fleet has costeffective cyberinfrastructure and automatic data collection systems built-in to easily offer effective solutions to US cities' accessibility issues.

Kiwibot, a robotic delivery service that

Whether

has completed over 150,000 food

businesses,

university

deliveries

airports,

malls,

with

semi-autonomous

ordering or

from food

local

fil-A, a quick-service restaurant that

campuses,

has experienced a major increase in

can

be

delivery demand over the last year,

robots, has recently launched their

requested via Shopify web portals, then

evaluated the impact of robots on

next-generation Kiwibot 4.0. The robots

Kiwibots will meet customers up to a

customer experience.

are already cruising the streets of Santa

mile away and serve with a smile. The

Monica, and across Los Angeles, San

average delivery takes 30 minutes and

The company recently announced

Jose, Miami, Pittsburg, and Detroit.

costs $1.99, and the robot won't be

official expansion of its operations

expecting a tip.

to San Jose, Miami-Dade County,

This next-generation robot will use a

Pittsburgh, and Detroit. This latest

whole new set of cameras, lights,

Felipe Chávez Cortés, the CEO and Co-

deployment of sidewalk delivery

speakers, and modular features to

Founder of Kiwibot, recognizes that the

devices is possible due to a

enhance robot-human interaction - it

idea of a company planning to "deploy

partnership with the John S. and

can even wink. These upgraded Level-3

tens of thousands of adorable robots"

James L. Knight Foundation, which

autonomous devices are equipped with

sounds rather futuristic. He aspires to

funds initiatives that ensure that

high-tech sensors to detect people,

educate the general population during

residents' voices drive the future of

traffic

take

the keynote about integrating robots

people-centered, smart cities.

decisions in path planning and obstacle

into communities so that food delivery

avoidance.

is available for everyone at low costs.

lights,

vehicles,

and

Each of the four cities will be given up to 10 robots with one human

Additionally,

trial-and-error

supervisor, making deliveries across

remotely by trained human supervisors

piloting, the manufacturing partnership

these urban zones more efficient

to cross streets and stop immediately to

with Segway will improve the robot

and cost-effective via Kiwibot's last-

ensure safe operations, stated Kiwibot.

capabilities while the pilots with Chick-

mile delivery network.

PAGE 232

they

are

supported

During

Kiwibot's


Since June 2021, Kiwibot's robots in the four cities have already traveled 1,455 miles, mapped 368 miles, and delivered 20,000 data points for city and county authorities. The partnership has allowed for 268 robot dates and resulting deliveries.

For Kiwibot, the pandemic has further proven that food delivery is no longer a luxury - it's a key part of thriving in an ever-changing world.

The pilot projects will allow the cities to

the autonomous technology pilot

learn how to best deploy emerging

projects

mobility technologies that can serve the

opportunities

public good in an equitable manner

businesses, as well as grant more

while offering a sustainable business

equitable

model for private sector companies like

medication, and other goods. They

Kiwibot. The pilot use cases chosen

also want to ensure that robots are

range

from

deliveries,

to

small

in

order

to

for

increase

locally-owned

access

to

food,

local

business

deployed in areas where they can

community

kitchens

operate safely among pedestrians,

working with vulnerable populations, to

bicycles, and vehicles.

increasing accessibility to library books and pharmacies. Some services will

These pilots contribute to Kiwibot's

replicate and scale the successful

aspirations to be a self-sustainable

program deployed in San Jose during

public service by mapping areas

2020. Others arose from Kiwibot's Love

and

Date Robots campaign, which fosters

infrastructure

engagement and open interactions with

Mobility Data Specifications (MDS)

the robots for the public, small

framework and an automated data

businesses, and also local community

collection system.

collecting

sidewalk

data

and

using

the

organizations. Further, cities may spend up to $40 Kiwibot and the Knight Foundation

billion over 30 years repairing curbs,

have been working closely with these

ramps, and sidewalks to align with

cities to bring residents to the center of

Vision

Zero

(VZ)

efforts

-

to

eliminate all traffic deaths and prevent

fatalities

-

and

the

Americans with Disabilities Act. Kiwibot's robots could eventually streamline sharing

these

data

processes

about

conditions

and

pedestrian

traffic

authorities,

helping

by

sidewalk

vehicle

and

with

city

US

cities

become more accessible and safer, especially for the one in four Americans living with a disability. Since June 2021, Kiwibot's robots in the four cities have already traveled 1,455 miles, mapped 368 miles, and delivered 20,000 data points for city and

county

authorities.

The

partnership has allowed for 268 robot dates and resulting deliveries. PAGE 233


"With more than 70 cities deploying pilots worldwide, autonomous vehicles and sidewalk delivery devices are set to be the most disruptive technologies of our time."

"Our robotic infrastructure is steering the postpandemic world."

The company is aiming to be the

small businesses and community

biggest robotic fleet in the world and

initiatives, bringing green solutions

build an ecosystem to serve college

for congestion, and solving delivery

campuses. For Kiwibot, the pandemic

needs

has further proven that food delivery is

mobility for all."

while

promoting

no longer a luxury - it's a key part of thriving in an ever-changing world.

Kiwibot is a service on a mission to revolutionize

food

delivery

by

"With more than 70 cities deploying

utilizing semi-autonomous robots.

pilots worldwide, autonomous vehicles

Since its launch in 2017, it has

and sidewalk delivery devices are set to

completed

be the most disruptive technologies of

deliveries and built 400 robots.

our

Rodriguez,

Kiwibot aspires to develop the

Director of Strategy and Business

world's largest robotic fleet, most

Operations at Kiwibot.

convenient delivery service, and

time,"

said

David

over

150,000

first-ever internet of atoms. "Our robotic infrastructure is steering the post-pandemic world; supporting

PAGE 234

safe

www.kiwibot.com

food


MYKONOS MORE THAN JUST A VACATION Welcome to Greece's most famous cosmopolitan island, a whitewashed paradise in the heart of the Cyclades. Set out on a journey to discover a fascinating world where glamour meets simplicity. On Mykonos celebrities, college students and families mingle together to celebrate the Greek summer. Whether you are an entertainment junkie out for a real good time, or a visitor who wishes to explore the island’s history and tradition, Mykonos will certainly meet your expectations. W W W . V I S I T G R E E C E . G R


TERO: AWARD-WINNING NEW COUNTERTOP FOOD RECYCLER

Designed and manufactured in Canada, Tero turns almost all food waste into natural fertilizer for plants, gardens, and lawns in as little as three hours. The drying and grinding technology

From food waste to fertilizer in as little as three hours. An alternative to composting. The easy way to recycle food.

PAGE 236

A revolution in food waste management

is unlike anything on the market as

is set to transform Canadian kitchens.

it reduces food waste volume by 90

Tero,

winning

per cent including leftovers like

is

now

cheese and dairy, avocado seeds,

available across the country, meeting

chicken bones, meat, poultry and

strong demand for the product.

fish into a natural and nutrient-rich

the

countertop

multi food

award recycler,


“When food gets thrown away, it ends up in landfills, and creates methane, a greenhouse gas much more potent than carbon dioxide. When people make Tero part of their kitchens, they’re taking ownership of their role in accelerating the shift to an eco-friendly future.”

fertilizer.

At

a

time

when

all

recognized by the 14th Grands Prix du

A Canadian story

municipalities and provinces want to

Design Awards, where it won in three

Tero is the brainchild of founders,

reduce their organic waste, Tero's

industrial design categories.

Elizabeth Coulombe and Valérie

efficiency is simply spectacular.

“We’ve

been

momentum

gaining

already

and

notable

Laliberté,

to

product while at Université Laval

be

who

developed

The device brings together simple,

recognized by the design industry is a

studying

sleek, and straightforward design with

huge honour,” said Coulombe.

wanted to make consumer food

forward

thinking

technology,

an

product

the

design.

They

waste manageable, as they had

ingenious alternative to composting

Survey on food waste habits: nearly

firsthand experience of the lack of

and a new approach to sustainable

half of households do not compost.

options

living - without the inconvenience of

Bugs, noise and oh that smell! Biggest

Canadians.

odours, bugs and the time/space

deterrence to composting revealed -

municipal services, they quickly

requirements in composting.

People were also asked what they feel

recognized a need to provide an

are the biggest challenges to recycling

alternative to composting with a

their food waste? Here were the

food recycling system that was

standout responses.

convenient and stress free for

“Our

vision

is

to

give

every

environmentally conscious citizen the

available Without

to

many

access

to

power to make an impact on the planet

Nearly half of Canadians (47%) fear

everyone. With rave reviews coming

by simplifying their daily kitchen

that it attracts bugs and animals.

in, the company is excited for future

routine and transforming their food

Three-in-10 people (31%) feel their

expansion across Canada and the

leftovers into natural fertilizer,” said

kitchen lacks the space, while

United States, created by the

Elizabeth Coulombe, Tero Co-Founder

virtually the same number (29%)

demand for sustainable and eco-

and President.

feel the smell is unbearable.

friendly products which are no

One-in-five (20%) lack the required

longer considered niche.

Tero solves the problem of household

knowledge and understanding to

food recycling for all consumers – there

compost and 15 per cent feel it

Tero was created to solve the

is no need to be an expert or spend

takes too much time.

everyday food recycling challenges

valuable time. For people looking to

and inspire people to take action by

make food waste management a part of

“When food gets thrown away, it ends

doing

their daily routines, Tero is designed to

up in landfills, and creates methane, a

environment. Tero is Canadian

bring the perfect balance of high

greenhouse gas much more potent than

made and the first of its kind to hit

quality, functionality, and aesthetics, all

carbon dioxide,” said Coulombe. “When

the market in North America. Tero is

in one product.

people make Tero part of their kitchens,

co-founded by Elizabeth Coulombe

they’re taking ownership of their role in

and Valérie Laliberté.

Tero’s revolutionary approach, design

accelerating the shift to an eco-friendly

and technology were also recently

future.”

their

part

for

the

www.teroinnovation.com

PAGE 237


STAND OUT FROM THE CROWD

ELECTRA MECCANICA Bold ideas with elegant design to create thrilling new ways to move people. Forward-thinking and classic inspiration from European automotive makers influences our line-up of stylish, innovative electric vehicles made for people who choose their own road.

"IT WAS DIFFICULT TO STOP ANYWHERE WITHOUT DRAWING A LARGE CROWD OF CURIOUS ONLOOKERS. “WHAT IS IT? HOW MUCH IS IT? WHERE CAN I BUY IT?” THEY WOULD ASK."

PAGE 238

It’s less about us, more about you.

For those who drive for fun, we’re bringing classic lines to an all-

We approach every new vehicle by first

electric future. The eRoadster is

considering you: How you move? How

guilt-free nostalgic driving.

you want to move? What do you love? Why do you need a vehicle?

And finally, an electric sports car built for everyone. No longer

Our flagship vehicle (the SOLO) was

reserved for the elite, the Tofino

designed to ease your commute. We

combines style and speed at an

know making the most common driving

unprecedented

you do easier is important.

point.

sportscar

price


ElectraMeccanica, a Canadian designer and manufacturer of electric vehicles. The company’s flagship vehicle is the innovative purpose built, single-seat electric vehicle called the SOLO. This vehicle will revolutionize commuting, delivery and shared mobility. The SOLO provides a driving experience that is unique, trendy, fun, affordable and environmentally friendly. InterMeccanica, a subsidiary of ElectraMeccanica, has been building high-end specialty cars for 60 years. Website: www.electrameccanica.com

Take your emissions to zero. Most drivers create 5,500lbs of CO2 in a year during their daily commute alone. The SOLO is a bold solution for drivers who think differently about the future.

PAGE 239


MASS LUMINOSITY

BEACON - REVOLUTIONARY VIDEO CONFERENCING HAS ARRIVED experience by leveraging foundational

privacy and are tired of being spied

elements of the multi-billion-dollar

on and having their personal

videogame industry.

information

misappropriated,”

Munoz said. “In light of the recent Dallas-based Mass Luminosity, a global

85-million-dollar

court

technology, research and development

against

consumers

company, began working on Beacon six

becoming aware of these dangers

years ago with three core principles:

and demanding safer experiences.”

security, quality and simplicity. Widely

Users

recognized as the originator of modern

commenting

esports, Founder and CEO Angel Munoz

“transcends the current field of

and his global team designed Beacon to

communication,” and to “forget

augment natural interaction through

Zoom and Facetime, this is the go-

exceptional

to app for you.”

video with

and the

voice

are

hailing that

are

Beacon,

the

service

Beacon®, a revolutionary audiovisual

communication

communications platform launched in

restoring natural communication and

As the global Coronavirus outbreak

July, has announced that it has

empowering

forced people around the world to

surpassed 320,000 worldwide accounts

technology.

people

goal

Zoom,

sanction

of

through

work from home, video and voice conferencing use skyrocketed. This

for its BeaconX video conferencing “In its few months, Beacon has already

sudden increase in use exposed

encryption safeguards communication,

exceeded

security

ensures confidentiality and privacy, and

dramatic adoption rate proves that

unauthorized access to customer

offers a significantly enhanced user

users truly value their security and

data, which according to Bleeping

service.

Beacon’s

state-of-the-art

our

expectations.

This

gaps

and

allowed

The sudden increase in use has exposed security gaps and allowed unauthorized access to customer data.

PAGE 240


Recognized as the father of modern esports, Munoz and his team created Beacon to integrate people into augmented environments.

Computer, resulted in “over 500,000 Zoom accounts being sold on the dark web and hacker forums for less than a penny each, and in some cases, given away for free.” “Video industries

and have

voice been

conferencing forced

into

accelerated growth, although existing platforms have a surprising disregard for privacy and security and little concern for user experience,” said Angel Munoz, developer of Beacon and founder/CEO of Mass Luminosity, a Dallas-based

global

technology,

research and development company. “Beacon was designed to augment natural interaction through exceptional

others in the dust. Beacon was

everyone from students through to

video and voice communication, while

developed with human perception in

CEOs.

safeguarding

and

mind and a purpose of bringing people

encryption guards communication,

protecting user identity. Based on the

together in a way that has truly never

ensuring

same augmented reality seen in video

been seen before,” Munoz added.

protecting it from prying eyes. Even

confidentiality

Beacon’s

state-of-the-art

confidentiality

and

more unique is Beacon’s ability to

games, Beacon pushes technology to the max making you feel as though you

With

are in the same room with another

numerous industries, including the

person... getting you as close to a real

finance, government, medical and legal

experience as possible.”

communities, Beacon offers instant

BEACON - Based on the same

connection and reconnection, Ultra HD

augmented reality seen in video

Recognized as the father of modern

video, 3D binaural audio, widescreen

games, Beacon pushes technology

esports, Munoz and his team created

aspect ratio, higher resolution and

to the max making users feel as

Beacon with a mission to integrate

frames per second, color saturation, a

though they are in the same room

people into augmented environments

plethora of interactive tools, and a

with another person, getting them

and built it from the ground up on three

patented transfer technology that rivals

as close to a real experience as

core principles: security, quality and

competitors

possible, all while staying safe and

simplicity.

connect speed.

secure.

communication should look and sound

It is simple to use with just one click in a

For more information on Beacon,

like, with security measures that leave

web browser, making it accessible to

visit: www.BeaconX.com

“It

will

change

your

particular

with

application

its

for

four-second

instantly translate in up to 82 languages.

perception completely of what video

PAGE 241


VACHERON CONSTANTIN

263 YEARS OF EXCELLENCE IN WATCHMAKING

"DO BETTER IF POSSIBLE, AND THAT IS ALWAYS

acquire the technical, aesthetic, artistic and human

POSSIBLE"

capital that shapes its vision of time. Passion for fine craftsmanship and human hands are behind every feat

François Constantin uttered these words on July 5,

it accomplishes.

1819. Now legendary, they are the spirit of Vacheron

PAGE 242

Constantin. Over the centuries, the Maison has

Founded in 1755, Vacheron Constantin is the oldest

shrewdly intertwined tradition with innovation to

watchmaking manufacture in uninterrupted activity


"DO BETTER IF POSSIBLE, AND THAT IS ALWAYS POSSIBLE" - FRANÇOIS CONSTANTIN

for more than 260 years. At no time in its history has it ever stopped creating, enhancing and reinventing itself. Backed by a strong heritage of passing watchmaking excellence down generations of master craftsmen, the company’s creations embody the exact standards of Fine Watchmaking. A technical signature and distinctive look. Vacheron Constantin holds a special place in the heart of initiates and collectors. Here is a sample of some of its recent collections. Égérie - the horological muse of Vacheron Constantin There are two distinctive realms in which craftsmanship, knowhow and rarity would be nothing without passion, creativity and concern for details. Haute Horlogerie and Haute Couture share this same vocation, continuously reinvented by the artisans working behind the scenes. Égérie was born from the conjunction between these two fields of expertise. Haute Couture instilled a sophisticated style, subtly paired with the asymmetrical aesthetic faithfully perpetuating the Vacheron Constantin heritage. Imbued with this two-fold inspiration, the new Égérie collection weaves the face of watchmaking femininity according to Vacheron Constantin. A watch featuring a classic look “draped” with a mischievous touch reflecting today’s women: inspiring, independent and charismatic. Fiftysix - a modern interpretation of the iconic Fiftysix​®. A name and a date evoking an iconic model presented in 1956: the reference 6073. Its design expresses the particularly abundant creativity displayed by Vacheron Constantin during the 1950s. This timepiece is distinguished by its shape – and notably its lugs, each representing a branch of the Maltese cross which has become an emblem of the Manufacture. The originality of reference 6073, as indeed of all 1950s Vacheron Constantin models, also stems from the contrast between the classicism of its dial and the bold design of its case. A watch that already wove ties between respect for tradition and a taste for innovation.

PAGE 243


Métiers d'Art Tribute - a new window on the world

Patrimony - elegantly understated, user-friendly

Celebrating

in

Patrimony provides a pure and contemporary

watchmaking and jewelry, the watches in the Métiers

reinterpretation of a noble classic from the Vacheron

d'Art collection find their inspiration in art, history,

Constantin heritage, stemming from the 1950s. The

and culture. Enhanced by the Manufacture's master

deliberately minimalistic impression belies a concern

craftsmen, these genuine works of art demonstrate a

for detail aimed at achieving perfectly balanced lines.

creativity that is open to the world and know-how that

A watch to be worn like a second skin for a supreme

has been passed down from generation to generation.

touch of elegance.

decorative

techniques

applied

The spirit of travel, exploration and discovery of arts and cultures is an integral part of Vacheron Constantin's history. A history rooted in the origins of the Manufacture, in an age when François Constantin did not hesitate to travel the world to open new markets and to fly the banner of the Maison high and wide, wherever possible. This openness to the world still pervades the philosophy of the Manufacture, which symbolically celebrates the spirit of adventure through a new journey – on this occasion a voyage through time – in memory of the great explorers from centuries past.

PAGE 244


Backed by a strong heritage of passing watchmaking excellence down generations of master craftsmen, the company’s creations embody the exact standards of Fine Watchmaking. A technical signature and distinctive look. Vacheron Constantin holds a special place in the heart of initiates and collectors.

Traditionnelle - aesthetic refinement, mechanical sophistication Through its blend of elegant design and technical excellence, the Traditionnelle collection embodies the spirit of haute horlogerie

cherished

by

Vacheron

Constantin. Combining the refinement of its style, the prestige of platinum and the performance of in-house Calibre 3500, the new model Traditionnelle split-seconds chronograph

ultra-thin

Collection

Excellence Platine immediately finds its natural place at the very pinnacle of this watch line. Highly appreciated by collectors, the Collection Excellence Platine is exclusively composed of limited editions crafted from 950 platinum: case, bezel, dial, crown and folding clasp are forged in this noble metal, right the way through to the alligator leather strap sewn using woven platinum and silk thread. The other elements of the watch, such as the 18K white gold hands and hour-markers, reflect the same refined universe.

EXCELLENCE DOWN TO THE LAST DETAIL Excellence endures at the Manufacture where, by crafting every piece into an original work of art, human hands bring together tradition and innovation. Discover more collections online at: www.vacheron-constantin.com

PAGE 245


BRING IN THE NEW YEAR IN MONTE-CARLO ENJOY A DAZZLING SEASON WITH MONTE-CARLO SOCIÉTÉ DES BAINS DE MER Monaco gets decked out in its most

Its sumptuous hotels are the last word

from the Place du Casino is the

twinkling attire for Christmas and New

in comfort, but they also host several

place to go for luxury shopping

Year’s Eve. The luxury and glamor of the

New Year’s events. You’ll be dazzled by

punctuated with gourmet hors

Principality will warm even the coolest

the

Year

d’oeuvres. Next, you might want to

winter hearts thanks to its mild

celebrations, enchanting illuminations,

get your heart pumping at the U

Mediterranean climate. Late December

and delicious meals to choose from.

Giru de Natale walking race that

procession

of

New

and early January are the perfect time

winds through the city’s streets or

to experience all the magic the

A festive winter trip to Monaco is the

go for a dip during the traditional

Principality’s winterfest has to offer.

perfect opportunity to take in lots of

Monaco Christmas swim.

different New Year events. There is no Whether you are visiting for a day, a

shortage of festive celebrations in

You should also take a look at

weekend or the best part of a week,

Monaco. In December, the Monte-Carlo

what’s on in the theaters and

Monaco is a place for festivities and fun.

Shopping Christmas Promenade not far

concert halls, where you can see

PAGE 246


night

Come celebrate Christmas and the New Year during a December trip to Monaco. The gorgeously mild climate of the Côte d’Azur awaits revelers.

has

most

d’Azur awaits revelers. For a truly

beautiful hotels are another spectacular

luxurious countdown to New Year’s

setting for a New Year celebration.

with a touch of glamour, you will

Enormous Christmas trees decorated

want to check out the Hôtel de Paris

with lights, lanterns and precious

Monte-Carlo. A room or suite in this

ornaments adorn the lobby of the Hôtel

ultra-premium

de

Hôtel

perfect place to celebrate the New

Hermitage Monte-Carlo and the Monte-

Year in in style as you look out over

Carlo Bay Hotel & Resort.

the midnight fireworks. From there,

Paris

fallen.

Monaco’s

Monte-Carlo,

the

location

is

the

you will be able to visit MichelinA

festive

extravaganza

in

the

starred

restaurants,

wander

Principality’s gourmet restaurants

through the Patio des Joailliers

The restaurants at the Monte-Carlo

jewelers’ district and pick out just

Société des Bains de Mer pull out all the

the perfect gift, or check out the

stops to welcome you to the festive

nightlife at the nearby Casino de

celebrations in Monaco. The festive

Monte-Carlo.

season is just the right time for amazing lunches

and

destinations.

dinners

in

also the ideal cozy spot for a

some amazing shows by the Opéra and

champagne and other sophisticated

romantic getaway or festive family-

Ballets de Monte-Carlo. In December,

treats are all part of the fun on the most

friendly

the legendary Monte-Carlo Orchestra

important day of the year. Christmas

enchanted ambiance of the Belle

throws its own gala. Add to that some

brunch at the renowned Blue Bay in the

Epoque room makes a wonderful

festive Christmas and New Year’s Eve

paradisiacal Monte-Carlo Bay Hotel &

setting for a glass of bubbly and

celebrations and that is your break fully

Resort, a triply Michelin-starred New

Christmas

planned!

Year’s Eve dinner at Louis XV - Alain

Thermes Marins Monte-Carlo are

Ducasse at the Hôtel de Paris or a New

ideal when you need a day of rest

Be dazzled by Monaco’s New Year’s

Year’s Day lunch at the Grill as you gaze

and relaxation.

illuminations

over

Wandering the streets of Monaco once

champagne toast are just some ideas

How does ringing in the New Year in

they have been decked out in all the

for the kinds of unforgettable gourmet

a Mediterranean garden sound? If

magic of Christmas is an unforgettable

experiences you can try. If you are

you are tempted, the Monte-Carlo

experience. Scintillating many-colored

traveling with your family, don’t miss

Bay Hotel & Resort dressed up in its

fireworks explode to light up the

the fantastic Christmas snack time

finest winter attire is the place for

Principality’s historic sites and iconic

events at the Hôtel Hermitage Monte-

you. Come here for Michelin-starred

squares. Make sure you don’t miss the

Carlo, which include luxury pastries and

meals at the Blue Bay and festive

Place du Casino at its sparkling best (its

children’s entertainment.

nights at the Blue Gin bar.

every year). As for Monte-Carlo Casino,

Where should you stay during the

For your stay, Monte-Carlo Société

which stands overlooking the square as

festive celebrations in Monaco?

des Bains de Mer offers tailor-made

one of Monaco’s hottest destinations, a

Come celebrate Christmas and the New

accommodation offers. Book with

magical sound and light show casts an

Year during a December trip to Monaco.

confidence for happy holidays:

enchanting spell over its façade once

The gorgeously mild climate of the Côte

www.montecarlosbm.com

Mediterranean

foie

L’Hôtel Hermitage Monte-Carlo is

gras,

the

Oysters,

gourmet

during

celebrations.

dinner,

while

The

the

a

decorations take on a different theme

PAGE 247


"ART OF FUSION" A PROFILE OF HUBLOT HOW THE FASTEST GROWING WATCH BRAND REVOLUTIONISED ITS INDUSTRY

Hublot was founded in Switzerland in 1980. Since then, the original design of its watches (the first watch case was directly inspired by the porthole, or hublot, of a boat) and their comfort meant that they quickly became highly desirable timepieces. At the time, Hublot was the first luxury watch brand to combine gold and natural rubber. By pioneering the combination of natural

materials

which

were

never

previously found together, Hublot became a modern day alchemist marrying the past and the future, tradition and innovation. This creative concept, known as the "Art of Fusion", sparked a genuine revolution in the watch industry. A distinctive symbol of its personality, the "Art of Fusion" now guides all of its actions, innovations, developments and partnerships. Embodying this subtle connection between a past ingrained with secular traditions, and a future nourished by visionary ideas, always avant-garde, always researching new resources, it blends styles and materials with ease. Since then, Hublot has launched six collections – Big Bang, Classic Fusion, Spirit of Big Bang, Manufacture Piece, Techframe and King Power – housing movements ranging from the most pared-back to the most complicated (chronograph, tourbillon, cathedral minute repeater, GMT, etc.). PAGE 248

This creative concept, known as the "Art of Fusion", sparked a genuine revolution in the watch industry. A distinctive symbol of its personality, the "Art of Fusion" now guides all of its actions, innovations, developments and partnerships.


These collections have enabled Hublot to continue writing the story of fusion by combining materials such as King Gold (an exclusive Hublot gold containing 5% platinum), Hublonium (a brand new alloy of aluminium and magnesium), sapphire, gold crystal, coloured ceramic, carbon fibre, tungsten, titanium, gold, platinum, rubber, precious stones, linen, embroidery, leather and texalium, among others.

These collections have enabled Hublot to continue writing the story of fusion by combining materials such as King Gold (an exclusive Hublot gold containing 5% platinum), Hublonium (a brand new alloy of aluminium and magnesium), sapphire, gold crystal, coloured ceramic, carbon fibre, tungsten, titanium, gold, platinum, rubber, precious stones, linen, embroidery, leather and texalium, among others.

With a constant desire to conduct cutting-edge research into the latest high-tech materials and safeguard its advanced expertise, in 2012 Hublot built its own foundry to exploit the full potential of its ongoing R&D operations. The foundry included a team dedicated to fusion – the Metallurgy and Materials Department. This enabled the brand to commence in-house production of Magic Gold, a scratch-resistant

18-carat

gold

developed

in

association with EPFL (Swiss Federal Institute of Technology) at the end of 2011 – a Hublot world exclusive. PAGE 249


That same year, the company also bought the Swiss firm Profusion, which specialises in the manufacture of carbon fibre components. In addition, an in-house electroplating department continually tests new metal treatments. Through its constant quest for innovation, Hublot is able to push back the limits of possibility. In 2016, paying tribute to its All Black concept, Hublot chose Baselworld to unveil a very special watch: the Big Bang Unico Sapphire All Black, with a case made entirely from smoked sapphire crystal. This marked a key step in the Story of Hublot, whose equipment now enabled it to machine sapphire crystal in-house. Having seen an almost tenfold increase in its turnover in just four years, on the 24th April 2008, the brand was acquired by the LVMH Group, the world leader in luxury products, to complete its watchmaking centre. In 2009, Bernard Arnault and Jean-Claude Biver opened a new 6000 m2 high-tech manufacture on the shores of Lake Geneva. It marked an important step for the brand's autonomy, in terms of its creativity and research into innovation "to continue taking the watchmaking world by surprise". The site is dedicated to grand complications and the production of the UNICO movement, a chronograph with integrated column wheel on the dial side, which is entirely designed, developed and manufactured at Hublot. However, the brand's rapid growth meant that the manufacture was no longer big enough. In 2015, Hublot opened a second building in a ceremony

The site is dedicated to grand complications and the production of the UNICO movement, a chronograph with integrated column wheel on the dial side, which is entirely designed, developed and manufactured at Hublot. The manufacture strives daily to promote sustainable development in the interests of environmental protection – one of Hublot's fundamental values.

attended by the brand's Ambassadors: Bar Refaeli, Lapo Elkann and Pelé. A walkway similar to those found on Formula 1TM Grand Prix circuits around the world provides direct access between the two buildings. The addition was

The manufacture is also home to eleven beehives that help

highly symbolic for the brand, illustrating its expansion and

encourage regional pollination. The landscape, which is both

success. The new buildings covered 8000 m2, bringing the

agricultural and rural, provides the bees with numerous

total area to 14,000 m2, with over 100 new jobs created. The

foraging sources. Each year, Hublot harvests the spring honey

new unit, located right next to the original building, is largely

crop from late April to early May, and the summer crop at the

dedicated to the production of components for Manufacture

end of July. The honey is then packaged in magnificent light

movements and the production of watch cases.

wood boxes, along with a honey dipper, and presented to customers, friends of the brand and journalists as part of

The manufacture strives daily to promote sustainable

Hublot's end-of-year celebrations. Hublot also offers its

development in the interests of environmental protection –

employees and Hublotins (children who attend the crèche

one of Hublot's fundamental values. It has two recharging

located within the manufacture) the chance to sign up for

stations for optimal charging of cars and scooters, and

discovery workshops to learn more about the bees and visit

photovoltaic solar panels that produce renewable electric

the hives and honey harvesting. The aim is to teach staff and

energy.

children about the major environmental issues facing us.

PAGE 250


Through its "Hublot Loves Art" campaign, the brand has reasserted its love for music, through partnerships with Depeche Mode and Lang Lang; for painting, with Romero Britto, Mr Brainwash, Hush, Tristan Eaton, Flore and Yue Min Jun; street art, with Shepard Fairey; photography, with Chen Man; sculpture, through its exciting collaboration with celebrated French artist Richard Orlinski, which resulted in the

Hublot works hand in hand with some of its ambassadors on its charity projects, because "the connection is all about sharing. If you don't share, you miss out. Hublot has been fortunate and has a duty to share some of its success".

iconic Classic Fusion Aerofusion Chronograph Orlinski; and tattoo art, via an equally fruitful collaboration with Maxime Büchi… All true living legends in their fields. In 2015, to celebrate the ten-year anniversary of the Big Bang, Hublot

Hublot is also the first luxury brand to have a launched a web

decided to give budding talented designers the chance to raise

television channel (Hublot TV) and to continuously explore

their profile. The Hublot Design Prize was created to enable

new interactive and revolutionary display cases.

young designers to assert themselves through their creations and to gain public recognition; as such, the prize is awarded to

On a commercial level, the network of approved retailers has

the designer who distinguishes themselves through their

rocketed since 2007-2008 and now boasts some 87 exclusive

boldness and creativity - just like the Big Bang!

boutiques at some of the world's most prestigious addresses (Geneva, Paris Place Vendôme, New York 5th Avenue, Miami,

In addition to this, Hublot collaborates closely with numerous

Beverly Hills, Las Vegas, Cannes, Saint Tropez, Berlin,

charity organisations including Best Buddies, Only Watch,

Moscow, Warsaw, Prague, Singapore, Shanghai, Beijing, Hong

Black Jaguar White Tiger, Womanity, the Prince’s Trust and, in

Kong, Dubai, Abu Dhabi, Kuala Lumpur, Ginza, Kyoto,

partnership

an

Vancouver, among others) which feature interiors redesigned

organisation that supplies clean drinking water to developing

in collaboration with New York's celebrity architect, Peter

countries. The various campaigns have funded 239 charity:

Marino.

with

Depeche

Mode,

charity:

water,

water projects in Nepal and Ethiopia, giving over 30,000 people access to clean drinking water.

Today, Ricardo Guadalupe, CEO, runs the company with JeanClaude Biver, Chairman of Hublot and President of the LVMH

Hublot works hand in hand with some of its ambassadors on

Group Watch Division.

its charity projects, because "the connection is all about sharing. If you don't share, you miss out. Hublot has been

Discover the world of Hublot and its latest collections at:

fortunate and has a duty to share some of its success".

www.hublot.com PAGE 251


GULFSTREAM INTRODUCES TWO ALL NEW BUSINESS JETS: G800 AND G400 G800 flies farther faster than any aircraft ever produced by the company; G400 combines performance and environmental efficiency to reinvent the large-cabin aircraft class.

“For more than six decades, Gulfstream has led the business aviation industry with our always strong commitment to continuous improvement and by consistently setting new standards for safety, performance, innovation and comfort

PAGE 252

Gulfstream Aerospace Corp., a wholly

global virtual broadcast via its

owned subsidiary of General Dynamics

website, Facebook and YouTube.

has introduced two all-new aircraft,

The exclusive event featured a

further expanding its ultramodern,

virtual tour of the new G400 and a

high-technology family of aircraft: the

live reveal of the first G800,

Gulfstream G800, the longest-range

stunning attendees and viewers as

aircraft in Gulfstream history, and the

it made its debut.

Gulfstream G400, the first new entrant to the large-cabin class in more than a

“For

decade. Gulfstream announced the new

Gulfstream has led the business

more

than

six

decades,

aircraft before a live audience at its

aviation industry with our always

Savannah headquarters along with a

strong commitment to continuous


improvement

and

by

consistently

The G800 is designed to seat up to 19

setting new standards for safety,

passengers and offers up to four living

performance,

areas or three living areas with crew

innovation

and

comfort,” said Mark Burns, president,

compartment.

Gulfstream. “Today marks a major milestone and investment in our

It

company’s

the

Gulfstream Cabin Experience with

introduction of the G800, our fastest

100% fresh, never recirculated air,

longest-range aircraft yet, and the

whisper-quiet noise levels, industry-

G400, the industry’s first new large-

leading low cabin altitude and 16

cabin aircraft in more than a decade.”

Gulfstream panoramic oval windows.

future

with

also

features

the

signature

Gulfstream Aerospace Corp. Inspired by the belief that aviation could fuel business growth, Gulfstream Aerospace Corp.

invented

the

first

purpose-built business aircraft, the Gulfstream I, which first flew in 1958. Today, more than 2,900 aircraft are in service around the world. Together with parent company General Dynamics, Gulfstream consistently

invests

in

the

future, dedicating resources to researching

and

innovative

developing

new

aircraft,

technologies and services. Gulfstream’s fleet includes the super-midsize Gulfstream G280,

Gulfstream’s Longest-Range Aircraft

A New Large-Cabin Leader

the award-winning Gulfstream

The G800 offers customers the longest

The all-new G400 offers a combination

G650,

range in the Gulfstream fleet with its

of long-range, reliable high-speed

Gulfstream G650ER and a new

8,000-nautical-mile/14,816-kilometer

performance;

aircraft

range at Mach 0.85 and 7,000-

environmental efficiency unrivaled in

Gulfstream G400, clean-sheet

nm/12,964-km range at Mach 0.90.

its

up

Gulfstream G500, Gulfstream

Powered by high-thrust Rolls-Royce

environmental

by

G600,

Pearl 700 engines and the Gulfstream-

reducing fuel consumption, emissions

Gulfstream G700 and the all-

designed wing and winglet introduced

and

of

new Gulfstream G800. All are

on the Gulfstream G700, the G800 also

Gulfstream’s aerodynamic clean-wing

fully backed by Gulfstream’s

features enhanced fuel-efficiency and

design and advanced Pratt & Whitney

Customer Support network and

more city-pair capabilities.

PW812GA engines.

its worldwide team.

“We designed the ultra long-range

The aircraft will fly 4,200 nm/7,778 km

Visit Gulfstream's website at

G800 to extend our customers’ reach

at its long-range cruise speed of Mach

www.gulfstream.com

to more people and places around the

0.85. Three floorplans are offered, with

world,”

G800

options for seating up to nine, 11 or 12

More information about General

redefines what it means to go farther

passengers, and the G400 provides the

Dynamics

faster in a Gulfstream and offers even

signature Gulfstream Cabin Experience

www.generaldynamics.com

more time savings with its impressive

and 10 Gulfstream panoramic oval

range at high speed.”

windows.

said

Burns.

“The

class.

noise

cabin

The

comfort;

G400

ramps

performance through

its

use

and

the

high-performing

family,

the

industry

is

all-new

flagship

available

at

PAGE 253


“The G400 was conceived and designed

never recirculated and never refiltered

with direct customer input. It features

air; the lowest cabin altitude in their

revolutionary

safety

respective classes; a plasma-ionizing

features we pioneered with our award-

clean air system neutralizing 99.9% of

winning Symmetry Flight Deck and the

airborne bacteria, spores and odors;

largest cabin in its class, making it an

and the company’s award-winning

outstanding addition to our next-

Predictive Landing Performance System

generation fleet,” said Burns. “The

(PLPS),

aircraft

market

warning of potential runway excursions

segment with its maximum operational

so they can adjust approaches or go

flexibility and enhanced cabin comfort.”

around. Dual head-up displays in the

reliability

re-envisions

and

this

G800

providing

feature

pilots

advanced

Gulfstream’s

new

Next-Generation Technology

Combined Vision System (CVS) that

Both the G800 and G400 are equipped

unites the Enhanced Flight Vision

with the Gulfstream Symmetry Flight

System (EFVS) and Synthetic Vision

Deck featuring electronically linked

System (SVS) into a single image,

active control sidesticks — an industry

increasing pilot situational awareness

first

and access to more airports worldwide.

and

extensive

the

most

of

touch-screen

10

touch-screen

G800 customer deliveries are planned

displays. Additional health and safety

to begin in 2023 and G400 deliveries are

enhancements include full 100% fresh,

anticipated to begin in 2025.

technology

PAGE 254

use

industry’s

with

“We designed the ultra long-range G800 to extend our customers’ reach to more people and places around the world. The G800 redefines what it means to go farther faster in a Gulfstream and offers even more time savings with its impressive range at high speed.”

"The all-new G400 offers a combination of longrange, reliable highspeed performance; cabin comfort; and environmental efficiency unrivaled in its class."


SPIRIT OF BIG BANG GOLD CRYSTAL

www.hublot.com


TOP 100 INNOVATION CEOS OF 2021 WORLD BIZ MAGAZINE AWARDS WWW.WORLDBIZMAGAZINE.COM


ITS TIME FOR NEW YORK CITY Find out more: www.nycgo.com


TOP 100 INNOVATION CEOS OF 2021

PROFILES OF AWARD WINNERS

WORLD BIZ AWARDS

GLOBAL TOP 100 INNOVATION CEOS

Now in the fourth year, the annual World Biz Magazine CEO Awards celebrates business leaders across the globe that are making major strides in their industries. ​ The WBM Top 100 Innovation CEO Awards recognizes product, service, functional, strategic, and managerial innovation in companies. The Awards also recognizes individuals showing exceptional commercial insight and market integrity. Sustainability forms a key cornerstone of the Awards and is an integral part of our selection criteria. This year there were over 40,000 leaders shortlisted for the Awards. There are only 100 CEOs across the world selected to receive this distinction. Only 0.25% of the shortlisted leaders have been selected by our researchers

and

independent

judges

for

this

recognition. We are honored to share this showcase of our deserving Award Winners with you.

WORLD BIZ MAGAZINE - PAGE 258


TOP 100 INNOVATION CEOS OF 2021

HAMUTAL YITZHAK - CHAIR & CEO OF ELSE

Hamutal Yitzhak is a successful serial entrepreneur and

nutrition, and in recent years has relentlessly focused on the

inventor, with a series of global patents and innovations to

mission of making healthier cleaner foods accessible and

her name, coupled with a portfolio of novel innovative foods

available to everyone. In the last few years, Hamutal has

that are nutritious, nourishing and preventive.

been a trail blazer in this industry and has challenged the global infant formula industry by developing and producing

Hamutal is the Chairwoman, CEO & Co-Founder of Else

natural clean foods, focusing on the transparency of

Nutrition Holdings Inc, which developed “Else” – the first

ingredients and manufacturing processes to provide the

100% plant-based, globally patented dairy-free and soy-free

cleanest and healthiest products possible.

baby nutrition, providing the first-ever viable alternative to traditional infant nutrition based on cow's milk and soy -

Hamutal holds a BSc with honors in Psychology and General

which have been the standard for over 100 years. Else

Science and MBA from Tel Aviv University. She lives in Tel

Nutrition was recently recognized by the TSX, a 2021 Venture

Aviv, married and is a mother of 4.

50TM Company, for best performance. Hamutal has dedicated most of her professional life to infant & child

www.elsenutrition.com

WORLD BIZ MAGAZINE - PAGE 259


TOP 100 INNOVATION CEOS OF 2021

BRENT COLLVER - CEO OF ROMET

Brent Collver’s deep passion for innovation spans 20 years

years from now. Our technological platforms are designed to

and a string of huge wins in leadership roles that have

seamlessly provide customer-centric measurement solutions

crystalized into Romet Ltd. This disruptor is transforming the

at any level of your business.

natural gas industry with advanced, connected technologies that empower the industry’s drive for a sustainable and

"Innovation is core to our business and our approach

balanced future. We talk to Brent about the major challenges

includes always challenging the status quo on behalf of our

facing the natural gas industry, and why Romet has been so

customers. This means we must continually strive to

impactful. We also ask about the transferable ingredients

understand the customer and their challenges (in all forms)

behind his phenomenal success story for the benefit of other

and present innovative solutions to solve problems. The

entrepreneurs and leaders.

product is only one part of the complete solution, and innovation isn’t limited to hardware or software."

Romet Limited provides end-to-end measurement solutions to natural gas utilities across the globe by providing best-inclass technologies to meet our customers' needs now and 20

www.rometlimited.com

WORLD BIZ MAGAZINE - PAGE 260


TOP 100 INNOVATION CEOS OF 2021

JOHN ADAMS - CEO, MG PARTNER OF NGIF

John Adams is President and CEO of NGIF Capital

their ideas from concept through to commercialization.

Corporation and Managing Partner of NGIF Cleantech

John’s additional contributions to innovation include

Ventures, Canada’s first venture capital firm and venture

occupying numerous board functions and duties.

fund created by and for Canada’s natural gas sector. He is involved in all aspects of the enterprise including the

He currently sits on the Board of Directors of the $100 million

responsibility of NGIF Industry Grants, the NGIF Emissions

Clean Resources Innovation Network (CRIN) and is a member

Testing Centre and NGIF Cleantech Ventures.

of the International Gas Union’s Research, Development, and Innovation Committee.

John has led NGIF through growth and in its four years of raising capital, making investments, and managing its

John earned his bachelor’s degree from the University of

portfolio, it has provided financing to over 50 startups, de-

Toronto in Environmental Science and is a graduate of the

risking clean technology solutions in Canada’s gas industry.

Berkley Venture Capital Executive Program.

He has been integral to building NGIF’s team and reputation in the innovation community, taking new companies and

www.ngif.ca

WORLD BIZ MAGAZINE - PAGE 261


TOP 100 INNOVATION CEOS OF 2021

MARTIN BRUDERMÜLLER – CHAIR OF BASF

Martin Brudermüller was born in Stuttgart in 1961. From

problems like climate change, scarcity of resources and

1980 onwards he studied Chemistry at the University of

marine littering. As the most innovative chemical company

Karlsruhe, Germany, and received his degree in 1985. After

we take a special responsibility here, because innovations

earning his doctorate in Karlsruhe in 1987, he did a postdoc

based on chemistry are key to those answers."

at the University of California, Berkeley, United States. "With our

Carbon Management Program

we set a

He is responsible for the divisions Corporate Legal,

benchmark in achieving the climate protection targets, with

Compliance & Insurance; Corporate Development; Corporate

our

Communications & Government Relations; Corporate Human

economy. We also co-founded the Alliance to End Plastic

Resources; Corporate Investor Relations.

Waste , a global effort to end plastic waste in the

ChemCycling approach we aim towards a circular

environment. This is how we understand our corporate “Innovations made BASF the leading chemical company.

purpose – "We create chemistry for a sustainable future".

Today our customers and the whole society are more than ever looking for innovative solutions. We all need answers for

www.basf.com

WORLD BIZ MAGAZINE - PAGE 262


TOP 100 INNOVATION CEOS OF 2021

DOUG PARKER - CEO, AMERICAN AIRLINES

Doug Parker was named chairman and chief executive officer

chairman, president and chief executive officer of America

in 2013. He oversees American Airlines Group and American

West. He became CEO at America West just 10 days before

Airlines, its principal subsidiary company.

Sept. 11, 2001, and led the carrier through the crisis.

Doug is a strong supporter of the people of the airline

Doug serves as the chairman of the Airlines for America (A4A)

industry and American is emblematic of the transformation

Board of Directors and also sits on the International Air

that has occurred in the industry in recent years. The

Transport Association (IATA) Board of Governors and

integration of American and US Airways has been a success

oneworld Governing Board. He is a member of the Vanderbilt

and the airline has produced record financial results.

University Board of Trust and the SMU Cox School of

Previously, Doug was chairman and CEO of US Airways.

Business Executive Board. Doug earned a Bachelor of Arts in

Under Doug’s leadership, US Airways achieved record

economics from Albion College in 1984 and a Master of

revenue growth, operational performance and profit margins

Business Administration from Vanderbilt University in 1986.

that outpaced most industry peers. Before the merger of US Airways and America West Airlines in 2005 Doug was the

www.aa.com

WORLD BIZ MAGAZINE - PAGE 263


TOP 100 INNOVATION CEOS OF 2021

ELLEN J. KULLMAN – CEO OF CARBON, INC.

Ellen is the President & CEO of Carbon. Prior to joining

strong plan that is delivering results today while positioning

Carbon, Ellen was Chairman and CEO of DuPont. She was the

DuPont for future growth. Ellen is co-chair of the Paradigm

nineteenth executive, and the first woman to lead the

for Parity coalition and a board director of Dell Technologies,

company in its 212-year history. Ellen led double-digit

Amgen, and Goldman Sachs. She is a member of the National

growth of the company’s Safety and Protection business

Academy of Engineering and past president of the U.S. China

portfolio, started two successful high-growth businesses

Business Council. She serves on the board of trustees of

known today as DuPont Industrial Biosciences and DuPont

Northwestern University. Ellen has been named as one of the

Sustainable Solutions.

“50 Most Powerful Women in Business” by Fortune and one of the “World’s Most Powerful Women” by Forbes. Ellen

During her seven years as CEO, Ellen led the company’s focus

holds a B.S. in mechanical engineering from Tufts University

on

and an MBA from the Kellogg School of Management of

growth

in

emerging

international

markets

and

championed the power of DuPont science and global market

Northwestern University.

knowledge to transform industries. She decisively positioned the company for its next generation of growth, executing a

www.carbon3d.com

WORLD BIZ MAGAZINE - PAGE 264


TOP 100 INNOVATION CEOS OF 2021

DR. LISA SU – CEO OF AMD

Dr. Lisa T. Su is AMD president and chief executive officer, a

Dr. Su spent the previous 13 years at IBM in various

position she has held since October 2014, and serves on the

engineering and business leadership positions. Dr. Su has

AMD Board of Directors.

bachelor’s, master’s and doctorate degrees in electrical engineering from the Massachusetts Institute of Technology

Previously, from July 2014 to October 2014, she was chief

(MIT).

operating officer responsible for integrating AMD’s business units, sales, global operations and infrastructure enablement

She has published more than 40 technical articles and was

teams into a single market-facing organization responsible

named a Fellow of the Institute of Electronics and Electrical

for all aspects of product strategy and execution.

Engineers in 2009. Dr. Su has been a member of the board of directors of Cisco Systems, Inc., since January 2020. She also

Dr. Su joined AMD in January 2012 as senior vice president

serves on the board of directors for the Semiconductor

and general manager, global business units and was

Industry Association.

responsible for driving end-to-end business execution of AMD products and solutions.

www.amd.com

WORLD BIZ MAGAZINE - PAGE 265


TOP 100 INNOVATION CEOS OF 2021

AMIN H. NASSER - CEO OF ARAMCO

Amin H. Nasser is the president and chief executive officer of

Nasser is actively engaged in the advancement of people

Saudi Aramco, the world’s leading integrated energy and

through education and training, and advancing the

chemicals enterprise, and the largest provider of crude oil to

company’s innovation and technology strategy. Nasser is a

global markets. He is also a member of the company’s Board

champion of Saudi youth advancement and development

of Directors.

and keenly supports the company’s Young Leader’s Advisory Board (YLAB), a program designed to link Saudi Aramco

During a company career that spans more than three

leadership with the voice of its young professionals.

decades, Nasser has served in a number of leadership positions, including as senior vice president of Upstream. In

At the same time, Nasser is leading Saudi Aramco’s efforts to

that role, he led Saudi Aramco’s largest capital investment

produce cleaner energy and products through investments

program in its integrated oil and gas portfolio. Under

in promising technologies, and industry-wide efforts to

Nasser’s leadership, the company is now building on its

minimize greenhouse gas emissions.

upstream leadership position by expanding its presence in the downstream and chemicals segments of the value chain.

www.aramco.com

WORLD BIZ MAGAZINE - PAGE 266


TOP 100 INNOVATION CEOS OF 2021

JOHN CHEN – CHAIR & CEO BLACKBERRY

John Chen is Executive Chairman of BlackBerry’s Board of

billion-plus high-growth innovator. Under his direction,

Directors and CEO. Under John’s leadership, BlackBerry has

Sybase became the leading provider of enterprise mobility

achieved financial stability and built growth engines in

and mobile commerce solutions, achieving 55 consecutive

endpoint management, cybersecurity, encryption, and

quarters of profitability.

embedded systems. The company’s software connects and protects over half a billion endpoints today, including over

John started his career as an engineer at Burroughs Corp. in

195 million vehicles, and is used by organizations around the

1979, where he progressed to General Manager of the UNIX

world, including 18 of the G20 governments.

Group following a merger that renamed the company Unisys. John went on to become President of Pyramid Technology,

John is a distinguished and proven leader in the technology

where he served from 1991-1995, before they were acquired

industry. Prior to joining BlackBerry, he served as Chairman

by Siemens Nixdorf and he was offered the position of

and CEO of Sybase Inc. from 1998 for 15 years, where he

Executive Board Member, which he held from 1995-1997.

developed and led the company’s re-invention from a mature, slower-growth technology company into a $1.5

www.blackberry.com

WORLD BIZ MAGAZINE - PAGE 267


TOP 100 INNOVATION CEOS OF 2021

MATTEO LUNELLI - CEO OF LUNELLI GROUP

Matteo is the President and CEO of Ferrari Winery, Italy’s

After the acquisition of the Company by the Lunelli Group,

leading producer of luxury sparkling wines, founded in

Matteo became Vice President of Bisol. He is 47 years old, he

Trento in 1902, and the President of Surgiva F.lli Lunelli

is married and has two children. He graduated with honours

S.p.A., a company which produces a light and exclusive

in Economics at Bocconi University, Milan and, before joining

mineral water with its source in the Adamello National Park

the family business, he developed his international

in Trentino.

experience in financial consulting working for five years at Goldman Sachs International in Zurich, London and New

Matteo is currently the CEO of the Lunelli group, an Italian

York. Strongly committed to promote the Italian lifestyle,

beverage group which, along with Ferrari and Surgiva,

Matteo is President of Fondazione Altagamma, which gathers

includes the historic grappa brand Segnana, the Tenute

together famous high-end Italian companies from various

Lunelli still wines (from Trentino, Tuscany and Umbria) and

sectors in order to promote top-quality Italian industry and

finally Bisol, a historic brand for Prosecco Superiore

the culture of excellence that supports it.

representing the highest level of quality for wine production in the Valdobbiadene territory.

www.ferraritrento.com

WORLD BIZ MAGAZINE - PAGE 268


TOP 100 INNOVATION CEOS OF 2021

JEAN-JACQUES RUEST – CEO OF CN

Jean-Jacques Ruest was appointed President and Chief

He also completed the executive program of the University of

Executive Officer in July 2018, after having served as Interim

Michigan Business School, and CN's Railroad MBA program.

President and CEO since March 2018. He was previously

Over the course of his career, Mr. Ruest has been honoured

Executive Vice-President and Chief Marketing Officer since

many times by the business community, notably as 2019

January 2010, with responsibility for providing the strategic

Railroader of the Year and an Inductee to the International

direction and leadership for CN's Sales, Marketing and CN

Maritime Hall of Fame in 2017.

Supply Chain Solutions groups. CN is a true backbone of the economy whose team of Mr. Ruest joined CN in 1996 at the time of the privatization.

approximately 24,000 railroaders transports more than

Prior to this, Mr. Ruest worked for 16 years at a major

C$250 billion worth of goods annually for a wide range of

international chemical company. Mr. Ruest holds a Masters

business sectors, across a rail network of approximately

in Business Administration in Marketing from HEC Montréal

20,000 route-miles spanning Canada and mid-America.

(Université de Montréal) and a Bachelor of Science degree in applied chemistry from the Université de Sherbrooke.

www.cn.ca

WORLD BIZ MAGAZINE - PAGE 269


TOP 100 INNOVATION CEOS OF 2021

JANE FRASER – CEO OF CITI

Jane Fraser is the Chief Executive Officer of Citi, the world's

2015, she was the CEO of the U.S. Consumer and Commercial

most global bank, serving millions of consumers, businesses

Banking and CitiMortgage. From 2009 to 2013, Jane served

and institutions across 160 countries and jurisdictions. She is

as the CEO of Citi's Global Private Bank. Prior, Jane was the

the first female CEO in the firm’s history.

Global Head of Strategy and M&A for Citi from 2007 to 2009. She joined Citi in 2004.

Jane has deep experience across Citi’s consumer and institutional businesses and, in many ways, she helped

She is Vice Chair for Partnership for New York City and a

shape Citi into the company it is today. Before becoming CEO

member of the Harvard Business School’s Board of Dean’s

in February 2021, she was President of Citi and CEO of the

Advisors, the Stanford Advisory Board, the Economic Club of

Global Consumer Bank, responsible for all of Citi’s Consumer

New York and the Council on Foreign Relations. Jane has an

businesses,

Wealth

M.B.A. from Harvard Business School and M.A. in economics

Management, Credit Cards, Mortgage and Operations and

from Cambridge University. She is married with two children.

including

Retail

Banking

and

Technology in 19 markets. Before that, she was the CEO of Citigroup Latin America from 2015 to 2019. From 2013 to

www.citigroup.com

WORLD BIZ MAGAZINE - PAGE 270


TOP 100 INNOVATION CEOS OF 2021

XAVIER HUILLARD – CHAIR & CEO OF VINCI

Xavier Huillard is the Chairman and Chief Executive Officer,

and was Chairman and Chief Executive Officer of VINCI

of VINCI.

Energies from 2002 to 2004, then Chairman of VINCI Energies from 2004 to 2005. Mr Huillard became Director and Chief

Mr. Huillard is a graduate of the École Polytechnique and the

Executive Officer of VINCI in 2006 and was appointed

École Nationale des Ponts et Chaussées (Ponts ParisTech).

Chairman of the Board of Directors and Chief Executive

He has spent most of his working life in the construction

Officer of VINCI on 6 May 2010. He served as Chairman of the

industry in France and abroad. Mr Huillard joined Sogea in

Institut de l’Entreprise from January 2011 until January 2017.

December 1996 as Deputy Chief Executive Officer in charge of

He became Chairman of VINCI Concessions SAS in 2016.

international activities and specific projects, and then became its Chairman and Chief Executive Officer in 1998.

VINCI is a global player in concessions, construction and energy businesses, employing more than 217,000 people in

He was appointed Deputy General Manager of VINCI in March

some 100 countries.

1998 and was Chairman of VINCI Construction from 2000 to 2002. He was appointed Co-Chief Operating Officer of VINCI

www.vinci.com

WORLD BIZ MAGAZINE - PAGE 271


TOP 100 INNOVATION CEOS OF 2021

FABIEN SIMON – CEO OF JDE PEET’S

Fabien Simon is the Executive Director and CEO of JDE

JDE Peet’s is the world's leading pure-play coffee and tea

Peet's. Prior to becoming CEO, Fabien Simon was a a Partner

company. JDE Peet's unleashes the possibilities of coffee

at JAB and a non-executive Director of the company. He is

and tea in more than 100 countries with a portfolio of over 50

responsible for leading the successful IPO on the Euronext

brands, including L’OR, Peet’s, Jacobs, Senseo, Tassimo,

Amsterdam stock exchange in May 2020. He also currently

Douwe Egberts, Old Town, Super, Pickwick and Moccona. In

serves as Chairman of National Veterinary Associates.

2020, JDE Peet’s generated total sales of EUR 6.7 billion and employed a global workforce of more than 19,000

Between August 2014 and January 2019, he was the CFO of

employees. Our passion for coffee & tea, respect for the

JDE, during which time he led its M&A strategy and multiple

environment and care for people is reflected in our goal to

large-scale integrations. Prior to JDE, he spent 13 years at

have 100% responsibly sourced green coffee and tea, 100%

Mars, Incorporated, holding leadership roles, including Asia

recyclable or compostable packaging, and gender balanced

Pacific Corporate Staff, Vice President and CFO Petcare

management positions by 2025.

Europe. Fabien also spent eight years at Valeo in a variety of leadership roles.

www.jdepeets.com

WORLD BIZ MAGAZINE - PAGE 272


TOP 100 INNOVATION CEOS OF 2021

PEKKA LUNDMARK – CEO OF NOKIA

With almost 20 years as a Chief Executive Officer, Pekka has

improve productivity and sustainability as well as create new

accrued

telecommunications,

opportunities. Originally from Espoo, Finland, Pekka earned

technology, energy, machinery, and finance sectors, all of

a master’s degree in information systems from Aalto

which are central to the transition into the Fourth Industrial

University’s Department of Technical Physics. He holds

Revolution.

advisory or oversight roles at the Broadband Commission for

deep

expertise

in

the

Sustainable Development, the Climate Leadership Council, Pekka was appointed as Nokia’s CEO on August 1, 2020. He

and the Royal Swedish Academy of Engineering Sciences.

has put in place a new operating model for the company and positioned Nokia as a trusted partner for critical networks

Nokia creates technology that helps the world act together.

around the world. These critical networks are advanced

As a trusted partner for critical networks, we are committed

systems of hardware and software that run mission-critical

to innovation and technology leadership across mobile, fixed

services for companies and societies. They are central to

and cloud networks.

Pekka's passionately held belief that technology and connectivity can and should help industries and societies

www.nokia.com

WORLD BIZ MAGAZINE - PAGE 273


TOP 100 INNOVATION CEOS OF 2021

ANNE RIGAIL - CEO OF AIR FRANCE

A graduate of the Mines Paris Tech business school, Anne

modernization, and roll-out of in-flight Wi-Fi. Anne Rigail was

Rigail joined Air Inter in 1991. In 1996, she was appointed

appointed CEO on 12 December 2018.

head of Air France Customer Services at Paris-Orly. In 1999, she became head of Passenger and Baggage connections at

Since 1933, Air France has been promoting and highlighting

Paris-CDG, and subsequently head of customer and baggage

France throughout the world. With an activity divided

products for Ground Operations. In 2005, she was promoted

between

Head of Operations at the Paris-CDG hub and became VP

aeronautical maintenance, Air France is a major air transport

Paris-CDG Hub in 2009.

player. More than 42,000 staff that make up its workforce are

passenger

transport,

cargo

transport

and

committed on a daily basis to offering each customer a She joined the Executive Committee in 2013 as Executive

unique travel experience. Air France, KLM Royal Dutch

Vice President in-flight services, in charge of cabin crew. In

Airlines and Transavia make up the Air France-KLM Group.

2017, she was appointed EVP Customer Experience, in charge

The leader in terms of intercontinental traffic in Europe.

of supervising ground and in-flight products and services, including Air France airport lounge design, cabin layout and

www.corporate.airfrance.com

WORLD BIZ MAGAZINE - PAGE 274


TOP 100 INNOVATION CEOS OF 2021

S. BRAHMAWAR – CEO OF SOFTWARE AG

Sanjay Brahmawar is the Chief Executive Officer and

Brahmawar brings hands-on IoT expertise, a wealth of

Chairman of the Software AG Management Board.

international experience and technical know-how blended with an entrepreneurial vision to Software AG. Prior to IBM,

Brahmawar became Software AG's Chief Executive Officer in

he served at PwC, Fedex, DSM and Honda. He is a frequent

August 2018. He leads Software AG in a new era of

guest speaker at industry events and conferences where he

digitalization,

via

demonstrates the value of the connected IoT ecosystem and

integration, APIs, the Internet of Things and analytics are

his obsession for customer-centric innovations that can

increasingly important to ensure business continuity. Before

deliver unprecedented organizational performance.

a

time

when

digital

connections

joining Software AG, Brahmawar served as general manager for global revenue at IBM’s Watson IoT and managed the

Software AG: For modern enterprises, software is the

global business of data analytics and artificial intelligence

ultimate value driver. That’s why we set out to become the

software products in that capacity. He previously held GM,

software pioneers of a truly connected world.

Vice President and Executive Partner roles within various IBM businesses.

www.softwareag.com

WORLD BIZ MAGAZINE - PAGE 275


TOP 100 INNOVATION CEOS OF 2021

SVEIN TORE HOLSETHER – CEO OF YARA

Svein Tore Holsether (born 1972) is President and Chief

Association (IFA). In 2021, he was elected President of NHO,

Executive Officer of Yara International since 2015.

the Confederation of Norwegian Enterprise. Previously, Mr. Holsether has held a range of senior positions in large

Mr. Holsether is passionate about promoting the Sustainable

industrial companies. He has a BSc degree, specializing in

Development Goals in the global business arena. To

Finance & Management, from the University of Utah, USA.

contribute to a thriving future and drive inclusive growth, he is member of the Executive Committee, Chair of the Food &

For more than 100 years Yara has invented, produced and

Nature program for the World Business Council for

sold products that feed the world and protect the planet, all

Sustainable Development (WBCSD), member of the steering

the time creating value for our shareholders. Also for the next

committee of IMAGINE Food Collective, a nature champion

100 years we will continue our ambitious journey based on

and member of the Alliance of CEO Climate Leaders at the

profitable growth and continuous improvement. There is no

World Economic Forum (WEF). He was a Commissioner of the

trade-off between business for good and good business.

Business and Sustainable Development Commission (BSDC), and also serves as Chair of the International Fertilizer

www.yara.com

WORLD BIZ MAGAZINE - PAGE 276


TOP 100 INNOVATION CEOS OF 2021

JULIÁN DÍAZ GONZÁLEZ – CEO OF DUFRY

Julián Díaz González is the Director, Chief Executive Officer

company’s strategy. Dufry Ltd is publicly listed in

has been the CEO of Dufry AG since 2004.

Switzerland. The headquarters of the Group are located in Basel, Switzerland. The company's history goes back to its

His previous career history included the following: 1989 –

foundation in 1865.

1993 General Manager at TNT Leisure SA, 1993 – 1997 Division Director at Aldeasa, 1997 – 2000 various managerial

Dufry has more than 60 years of travel retail experience – just

and business positions at Aeroboutiques de Mexico, S.A. de

one of the factors that has contributed to the company's

C.V. and Deor, S.A. de C.V., 2000 – 2003 General Manager of

successful position today as leading travel retailer

Latinoamericana Duty-Free, S.A. de C.V. Julián Díaz González

worldwide. Dufry’s ESG engagement aims at fostering high

has a Degree in Business Administration from Universidad

standards of environmental stewardship and social equity,

Pontificia Comillas I.C.A.D.E de Madrid.

while

generating

positive

stakeholders. Dufry is a global travel retailer with operations in 64 countries. Geographic diversification is a key element of the

www.dufry.com

WORLD BIZ MAGAZINE - PAGE 277

contributions

for

all

our


TOP 100 INNOVATION CEOS OF 2021

DAVID HALE – CEO OF GUERBET

David Hale is the Chief Executive Officer of Guerbet, be

Guerbet is a worldwide pharmaceutical group specialized in

became CEO in January 2020. David, Franco-American,

diagnostic and interventional imaging. Guerbet is a pioneer

joined Guerbet’s Executive Committee in February 2018 as

in the contrast-agent field, with more than 90 years'

Chief Commercial Officer.

experience, and is a leader in medical imaging worldwide.

His international career is characterized by strong

It offers a comprehensive range of pharmaceutical products,

geographical mobility, particularly in the United States,

medical

France, Germany and Switzerland, contributing to his ability

interventional imaging, to improve the diagnosis and

to adapt and succeed in different cultures.

treatment of patients. With 8% of revenue dedicated to R&D,

devices

and

services

for

diagnostic

and

Guerbet is a substantial investor in research and innovation. Prior to Guerbet, David Hale was with the Boston Consulting

Guerbet (GBT) is listed on Euronext Paris (segment B – mid

Group and then with GE Healthcare, where he spent most of

caps).

his career in areas such as Service, Software and Medical Devices.

www.guerbet.com

WORLD BIZ MAGAZINE - PAGE 278


TOP 100 INNOVATION CEOS OF 2021

CHRISTEL BORIES – CHAIR, CEO OF ERAMET

Christel Bories is Chairman and Chief Executive Officer of

With operations in 20 countries around the world, Eramet is a

Eramet since 2017.

major player in the beneficiation of ores and metals, as well as in the production and transformation of high-

Christel Bories began her career in 1986 as a strategy

performance alloys.

consultant with Booz-Allen & Hamilton before moving to Corporate Value Associates. She subsequently held several

Fully committed to the energy transition, the Group aims to

executive positions with Umicore, then Pechiney Group.

become a reference in the responsible transformation of the

Christel Bories was appointed Chairman and Chief Executive

Earth’s mineral resources for living well together.

Officer of Alcan Packaging, then Chairman and Chief Executive Officer of Alcan Engineered Products and finally

"Our goal is to continually drive value creation in all of our

Chief Executive Officer of Constellium (ex Alcan), until

activities by being more agile, more effective and focused on

December 2011. She was appointed Deputy Chief Executive

areas where we will make a difference."

Officer of Ipsen in February 2013 until March 2016. She also serves on the Board of Directors of Smurfit Kappa since 2012.

www.eramet.com

WORLD BIZ MAGAZINE - PAGE 279


TOP 100 INNOVATION CEOS OF 2021

MAURICIO RAMOS – CEO OF MILLICOM

Mauricio Ramos joined Millicom in April 2015 as Chief

to Work (GPTW) survey. Expanding Millicom’s presence

Executive Officer (CEO) and was elected as an Executive

across Latin America, in 2018 he led the acquisition of Cable

Director in June 2020.

Onda, the Group’s first asset in Panama, and followed in 2019 with the acquisition of Telefonica’s mobile subsidiaries

Since joining Millicom he has pioneered a variety of

in Panama and Nicaragua. He also led the company to begin

initiatives, most notably transforming the company into a

trading on the NASDAQ Stock Market in the US under the

fixed internet and mobile business with a strong focus on

ticker symbol TIGO complementing the listing on NASDAQ

Latin America. Under his leadership, Millicom solidified its

Stockholm.

company purpose “to build the digital highways that connect people, improve lives, and develop communities,”

Mauricio is an active member of various boards of directors

and a strong corporate culture described by its more than

of corporations, educational institutions, and business

21,000 employees as ‘Sangre Tigo”, leading to the company-

associations.

wide acknowledgements as one of the Top 25 Best Multinational Workplaces in Latin America in the Great Place

www.millicom.com

WORLD BIZ MAGAZINE - PAGE 280


TOP 100 INNOVATION CEOS OF 2021

MITCHELL ELEGBE – CEO OF INTERSWITCH

Mitchell Elegbe is the Group Managing Director and Chief

Mitchell currently serves as a Board Member at Endeavor and

Executive Officer of Interswitch.

is reputed as a High Impact Entrepreneurship Enabler.

Before establishing Interswitch in 2002, Mitchell worked with

Switching Africa’s Payment Future through Innovation:

TELNET as the Group Head for Business Development after

Interswitch’s broad network and robust payments platform

an impactful time as a Wireline Engineer at Schlumberger. An

have been instrumental to the development of the Nigerian

alumnus of the IESE/Wharton/CEIBS Global CEO Program,

payments ecosystem and provide Interswitch with credibility

Mitchell is a Bishop Desmond Tutu fellow of the African

to expand across Africa.​ Today, Interswitch is a leading

Leadership Institute. Building a remarkable career on his

player with critical mass in Africa’s rapidly developing

background as an Electrical/Electronic Engineering graduate

financial ecosystem and is active across the payments value

from the University of Benin, Nigeria, he has won several

chain, providing a full suite of omni-channel payment

awards, including the CNBC/Forbes All African Business

solutions. ​

Leader (AABLA) for West Africa, and Ernst and Young Entrepreneur of the Year Award.

www.interswitchgroup.com

WORLD BIZ MAGAZINE - PAGE 281


TOP 100 INNOVATION CEOS OF 2021

YAMINI RANGAN – CEO OF HUBSPOT

Yamini Rangan is Chief Executive Officer at HubSpot. Prior to

facing leadership roles in strategy, pre-sales and value-based

becoming CEO, Yamini served as HubSpot's first-ever Chief

selling and helped close landmark deals. She holds a

Customer Officer, overseeing the marketing, sales, and

Bachelor’s degree in Electronics Engineering, a Master’s in

services teams.

Computer Engineering, and an MBA from Berkeley. In 2019, Yamini was recognized as one of the Most Influential Women

A tech industry veteran, Yamini has more than 24 years of

in Business by San Francisco Business Times.

experience ranging from product marketing, sales, and strategy. Yamini previously served as Chief Customer Officer

The CRM Platform Your Whole Business Will Love: HubSpot’s

at Dropbox, where she was responsible for embedding

CRM platform has all the tools and integrations you need for

customer focus across the organization.

marketing, sales, content management, and customer service. Each product in the platform is powerful alone, but

Before Dropbox, she was VP of Sales Strategy and Operations

the real magic happens when you use them together.

at Workday, where she helped quadruple revenue and scaled the sales organization. At SAP, Yamini held several customer-

www.hubspot.com

WORLD BIZ MAGAZINE - PAGE 282


TOP 100 INNOVATION CEOS OF 2021

RESHMA KEWALRAMANI – CEO OF VERTEX

Reshma Kewalramani, M.D., FASN, is the Chief Executive

Development, including as Vice President, Global Clinical

Officer and President at Vertex. Dr. Kewalramani has

Development, Nephrology & Metabolic Therapeutic Area and

dedicated her career to improving the lives of patients,

Vice President, U.S. Medical Organization. Dr. Kewalramani

including the last 15+ years through the development of new

completed her internship and residency in Internal Medicine

medicines. She joined Vertex in 2017 and was previously the

at the Massachusetts General Hospital and her fellowship in

Chief Medical Officer and Executive Vice President of Global

Nephrology at the Massachusetts General Hospital and

Medicines Development and Medical Affairs. Under Dr.

Brigham and Women’s Hospital combined program.

Kewalramani’s leadership, Vertex also advanced several programs outside of CF into the clinic, including alpha-1

Dr. Kewalramani received her medical degree, with honors,

antitrypsin deficiency, APOL1-mediated kidney diseases,

from the seven-year medicine program at the Boston

sickle cell disease and beta-thalassemia.

University School of Medicine and completed the General Management Program at Harvard Business School.

Prior to Vertex, Dr. Kewalramani spent more than 12 years at Amgen where she held a variety of roles across Research and

www.vrtx.com

WORLD BIZ MAGAZINE - PAGE 283


TOP 100 INNOVATION CEOS OF 2021

DR. BILL LIU - CEO, CHAIRMAN OF ROYOLE

Dr. Bill Liu is the Founder, Chairman and CEO of Royole

campus in Shenzhen, marking a new era in display tech.

Corporation, a pioneer and global leader in the flexible technology industry.

Dr. Liu was selected to Fortune’s 2019 40 Under 40, 35 Innovators Under 35 by MIT Technology Review in 2017,

Royole has developed a series of innovative technologies

Young Global Leader by the World Economic Forum in 2017

and products for next-generation technologies, including

and Top 10 Most Innovative Entrepreneurs in the US and

super-thin fully flexible displays, fully flexible sensors, and

China by Forbes in 2015. Previously Dr. Liu worked at IBM. He

the world’s first commercial foldable screen smartphone,

received a Ph.D. degree in Electrical Engineering from

FlexPai, brought to market. Dr. Liu founded Royole with two

Stanford University in 2009, and B.S./M.S. degrees with

friends from Stanford in 2012 with the mission to transform

honors in Electronic Engineering from Tsinghua University in

the way people experience and interact with the world.

2004/2006. He was a recipient of both First Prizes for

Royole introduced the world's thinnest 0.01 mm fully flexible

National Olympiad of Physics & Chemistry (1999).

display in 2014. In 2018, Royole commenced the volume production of fully flexible displays from its $1.7B production

www.royole.com

WORLD BIZ MAGAZINE - PAGE 284


TOP 100 INNOVATION CEOS OF 2021

SIOBHÁN TALBOT – GROUP EXEC, GLANBIA

Siobhán Talbot was appointed as Group Managing Director

Dublin and Sydney. A fellow of Chartered Accountants

on 12 November 2013, having been appointed Group

Ireland, Siobhán graduated from University College Dublin

Managing Director Designate on 1 June 2013.

with a Bachelor of Commerce degree and Diploma in Professional Accounting.

She was previously Group Finance Director and her role encompassed responsibility for Group strategic planning.

Glanbia: We are dedicated to delivering better nutrition for

She has been a member of the Group Operating Executive

every step of life’s journey. That means we are curious about

since 2000 and the Board since 2009 and has held a number

finding ways to make better, healthier and smarter products

of senior positions since she joined the Group in 1992.

that fit the lifestyles and needs of people around the world. We are constantly innovating, developing and reinventing,

She is also a Director of the Irish Business Employers’

creating products that fit easily into people’s daily lives. The

Confederation (IBEC) and was appointed as a Non-Executive

desire to do better is embedded in our business.

Director of CRH plc effective 1 December 2018. Prior to joining Glanbia, she worked with PricewaterhouseCoopers in

www.glanbia.com

WORLD BIZ MAGAZINE - PAGE 285


TOP 100 INNOVATION CEOS OF 2021

JEAN-MARIE TRITANT – CEO OF URW

Jean-Marie Tritant is the Chairman of the Management Board

Unibail-Rodamco-Westfield is the premier global developer

of Unibail-Rodamco-Westfield.

and operator of flagship destinations. With the support of our 2,900 professionals and an unparalleled track-record and

He joined Unibail in 1997 in the Offices Division, initially as

know-how, we are ideally positioned to generate superior

Project Manager, then as Asset Manager and Head of Asset

value and develop world-class projects. We distinguish

Management. He later became General Manager of the

ourselves by our Better Places 2030 agenda, that sets our

Offices Division and then Managing Director Retail France in

ambition to create better places that respect the highest

2007. In 2012, he was appointed Managing Director Retail

environmental standards and contribute to better cities.

and Offices France. He became Chief Operating Officer in April 2013. Since June 2018, he was President U.S. of Unibail-

With innovation at the heart of our strategy, we are able to

Rodamco-Westfield. He holds a degree from ESC Dijon

serve our ambition to be the preferred partner for brands

(France) and a master’s degree from Paris-Sorbonne

and retailers, and be the go-to destination for customers.

University (France) in commercial real estate, a qualification recognised by the Royal Institution of Chartered Surveyors.

www.urw.com

WORLD BIZ MAGAZINE - PAGE 286


TOP 100 INNOVATION CEOS OF 2021

CARSTEN SPOHR – CEO OF LUFTHANSA

Carsten Spohr, born on 16 December 1966 in Wanne-Eickel,

2011, he was a member of the Executive Board of Deutsche

has been Chief Executive Officer of Deutsche Lufthansa AG

Lufthansa AG and Chairman of the Lufthansa Pas-sage

since 1 May 2014. He manages the Lufthansa Group with the

Executive Board. On 1 May 2014, Carsten Spohr took over as

business segments NetworkAirlines, Eurowings and Aviation

Chief Executive Officer of Deutsche Lufthansa AG. Carsten

Services with around 135,000 employees worldwide.

Spohr holds the Lufthansa Captain's license for the Airbus A320 Family air-craft types. He is married and has two

After graduating with a degree in industrial engineering from

daughters.

the University of Karlsruhe, Carsten Spohr obtained a commercial pilot's license at the Lufthansa Verkehrsflieger-

The Lufthansa Group is a global aviation group with a total of

Schule in Bremen and Phoenix. As a member of the central

more than 530 subsidiaries and equity investments. The

junior research group, he then completed the trainee

Lufthansa Group is composed of the segments Network

program at Deutsche Aerospace AG, Munich. Carsten Spohr

Airlines, Eurowings and Aviation Services.

was appointed Chairman of the Executive Board of Lufthansa Cargo AG with effect from 15 January 2007. From 1 January

www.lufthansagroup.com

WORLD BIZ MAGAZINE - PAGE 287


TOP 100 INNOVATION CEOS OF 2021

RICARDO GUADALUPE – CEO OF HUBLOT

Ricardo Guadalupe, was appointed as CEO of Hublot in 2012.

cradle of Swiss luxury watchmaking. After obtaining his

He succeeded Jean-Claude Biver, who took up the role of

school leaver's certificate, and already driven by an

Chairman of the Board of Hublot.

entrepreneurial spirit, he enrolled in a Swiss Business School before leaving for California in the United States to take a

That transition in leadership marked an entire career in the

course at the University of Los Angeles (UCLA).

Swiss watch industry, and 20 years of loyal collaboration with Jean-Claude Biver, with exceptional results attributable

In 1988, he was 22 years of age. With a degree and successful

to this duo, such as the renaissance of Blancpain and the

time spent in America behind him, he decided to return to

burgeoning development of Hublot, two brands which rival

Switzerland to start his professional career.

the greatest names in watchmaking. Watchmaking was his profession of choice, a passion which Of Spanish descent, Ricardo Guadalupe was born in

had grown year on year since his earliest days in Neuchâtel.

Neuchâtel, Switzerland on 5th March 1965, where he grew up and spent his entire school career in this region known as the

www.hublot.com

WORLD BIZ MAGAZINE - PAGE 288


TOP 100 INNOVATION CEOS OF 2021

ESTER BAIGET – CEO OF NOVOZYMES

Ester Baiget is the President and CEO of Novozymes. Ester is

Novozymes is the world leader in biological solutions.

an experienced international leader with a strong track-

Together with customers, partners, and the global

record.

community, we improve industrial performance while preserving the planet's resources and helping build better

Ester came to Novozymes after working as president for

lives.

Dow’s Industrial Solutions business unit and a member of the executive leadership team. She joined Dow in 1995 as an

As the world's largest provider of enzyme and microbial

engineer in Tarragona, Spain. In her years as Business

technologies, our bioinnovation enables higher agricultural

President for Industrial Solutions, the business expanded the

yields,

market, improved its market-leading position, delivered

production, renewable fuel, and many other benefits that we

double-digit growth and strong earnings.

rely on today and in the future.

low-temperature

We call it Rethink Tomorrow. She holds a chemical engineering degree and an MBA from the University of Tarragona (Spain).

www.novozymes.com

WORLD BIZ MAGAZINE - PAGE 289

washing,

energy-efficient


TOP 100 INNOVATION CEOS OF 2021

JIM BARNES - CEO OF ENVISTA

Jim Barnes has spent the last 30 years helping retail

service and competitive advantage and improve and

organizations solve highly complex supply chain, IT and

transform their operations, including Sephora, GNC, Dallas

omnichannel commerce challenges for Fortune 500 brands

Cowboys Merchandising, Toys ‘R’ Us Canada, Tractor Supply,

and retail companies.

Giant Eagle, Advance Auto and Urban Outfitters.

As CEO of enVista, Barnes has built the only retail software

Barnes sits on the executive board for a number of

solutions and consulting services firm with the depth and

companies. He is regularly featured in industry and business

breadth of capability to truly optimize and unify both

publications, serves as a Forbes contributor, and regularly

physical and digital commerce end-to-end, from order

speaks on retail and supply chain topics at National Retail

capture through fulfillment and from source to consumption.

Federation’s Big Show, Operations Summit, Future Stores, IRCE, the Retail Industry Leaders Association Supply Chain

Hundreds of the world’s leading brands have leveraged

Conference, and other partner and supply chain conferences.

Barnes’ expertise and the capabilities of enVista to drive efficiencies and cost savings, improve profitability, customer

www.envistacorp.com

WORLD BIZ MAGAZINE - PAGE 290


TOP 100 INNOVATION CEOS OF 2021

GEDIMINAS ZIEMELIS – CEO OF AVIA GROUP

Gediminas Ziemelis is the founder and chairman of Avia

Spanning his career to date, G. Ziemelis has received many

Solutions Group - a leading global aerospace services group

prestigious industry recognitions. In 2016, Ziemelis received

with almost 100 offices and production stations providing

a prestigious European Business Award in recognition of his

aviation services and solutions worldwide.

visionary business management and development skills.

Throughout a business development career spanning more

The same year, under his leadership, Avia Solutions Group

than 24 years, Gediminas Ziemelis has established over 50

was named a national public champion in the category of

start-ups and green-field investments in various industries

Entrepreneurship, earning a spot in the top 110 European

such as IT, media, luxury furniture, pharma, clinics,

businesses. Twice – in 2012 and again in 2014 – Ziemelis was

agriculture, and across other industry sectors.

acknowledged as one of the top 40 most talented young leaders in the global aerospace industry by the leading USA

At present, these companies are either owned by PE "Vertas

aerospace magazine 'Aviation Week'.

Management", or have previously been sold and are now components of other sizeable organisations.

www.aviasg.com

WORLD BIZ MAGAZINE - PAGE 291


TOP 100 INNOVATION CEOS OF 2021

TORBEN CARLSEN – CEO OF DFDS

Torben Carlsen has been Executive Vice President and CFO of

The DFDS A/S story began in 1866, when C.F. Tietgen merged

DFDS A/S since 2009 and CEO since May 1st 2019. He holds an

four Danish steamship companies of the day. Since then,

MSc. in Finance.

DFDS has developed into a major European shipping and logistics company.

Torben is also Chair of: Copenhagen Infrastructure Partners, CI-II K/S, CI-III K/S & NMF K/S, Chairman of the Investment

DFDS’ activities are structured in two commercial divisions:

Committee; IV K/S, Chairman of Limited Partner Advisory

DFDS operates one of the largest networks of ferry routes

Committees.

in and around Europe, including own terminals in key locations.

DFDS provides ferry and logistics services in Europe and

Logistics

Division

Turkey, generating annual revenues of DKK 17bn. Our 8,000

transport solutions to manufacturers of consumer and

employees are located on ferries and in offices across 20

industrial goods.

countries. DFDS was founded in 1866, is headquartered in Copenhagen, and listed on Nasdaq Copenhagen.

www.dfds.com

WORLD BIZ MAGAZINE - PAGE 292

Provides

European

door-door


TOP 100 INNOVATION CEOS OF 2021

BRIGITTE COURTEHOUX – CEO OF FREE2MOVE

Brigitte Courtehoux is Chief Executive Officer of Free2Move

and

and was appointed, in January 2021, to the Top Executive

Courtehoux was appointed as Senior Vice President, head of

Chinese

markets.

Team of Stellantis.

Mobility and Cééonnected Services Business Unit.

She has built her career, first during 3 years at “Electricité de

She launched the Free2Move brand in September 2016. In

France”, and then in the automotive industry at Groupe PSA,

2018, she became Executive Vice President and a member of

on operations, projects, quality and business fields. She

Groupe PSA’s Global Executive Committee. At the beginning

joined Groupe PSA in 1998 and held Planning and Quality

of 2020, her scope of responsibility was enlarged with the

Manager positions in various car projects. In 2006, she

Business Lab (Groupe PSA’s new business incubator). Brigitte

became Chief of Staff of PSA Quality Director. In 2008 and

Courtehoux holds an engineering degree from the “Institut

2009, she was Vice President Head of world wide Quality

National Polytechnique de Grenoble” and an Exec utive MBA

Control Tower. Between 2010 and 2013, as Global Project

from HEC Paris Business School.

Director, she successfully managed and launched the Peugeot Crossover “2008” in the European, Latin American

www.free2move.com

WORLD BIZ MAGAZINE - PAGE 293

In

September

2013,

Brigitte


TOP 100 INNOVATION CEOS OF 2021

DAVID SLATER – CEO OF DT MIDSTREAM

David Slater was born in Leamington, Ontario, Canada. After

When Goldman Sachs acquired Nexen’s gas marketing

graduating with honors in business commerce and earning a

operations, Slater served as a vice president at Goldman for

Master of Business Administration from the University of

one year before joining DTE Energy as a senior vice president

Windsor, he began an impactful 30-year career in the energy

for DTE Gas Storage & Pipelines.

industry, working in key leadership positions both in commercial business development and operations.

At DTE, he became a member of the executive leadership team, serving as president and chief operating officer of DTE

After working for an Ontario-based utility, he gained

Midstream, the company’s non-utility natural gas pipeline,

experience at various companies in the energy and merchant

storage and gathering business. Beginning in October 2020,

sector before joining Nexen, a Canadian natural gas

he led multiple internal teams through an eight-month

producer. At Nexen, he led natural gas marketing strategies

spinoff of the midstream business into a new publicly traded

for the United States and Canada and eventually rose to

company.

managing director. Under his leadership, Nexen grew into a top-10 energy provider in North America.

www.dtmidstream.com

WORLD BIZ MAGAZINE - PAGE 294


TOP 100 INNOVATION CEOS OF 2021

T.W. SHANNON - CEO OF CCB BANK

T.W. Shannon is an accomplished leader with diverse

T.W. Shannon made history in January of 2013 when, at 34

experience in business, public service and community

years of age, he rose to become the youngest Speaker of the

engagement. Today he leads one of the most unique banks

Oklahoma House of Representatives and the youngest in the

in the country. As the CEO of Chickasaw Community Bank

country. Additionally, he was the first Chickasaw and first

based in Oklahoma City, he leads a remarkably successful

African American to rise to the coveted and powerful

enterprise that is wholly owned by the Chickasaw Nation.

position of Speaker.

Under his leadership, Chickasaw Community Bank has grown its total assets to over $215 million.

Before serving in the legislature, T.W. worked as one of five C-level officers in the role of Chief Administrative Officer at

Prior to pursuing a career in business, where he uses his

the Chickasaw Nation, which generated annual revenues of

financial and legal knowledge, T.W. enjoyed an impressive

over $1 billion, and employed over 7,500 employees at the

tenure in public service capped off by his fellow lawmakers

time.

choosing

him

to

lead

the

Oklahoma

Representatives - the ultimate vote of confidence.

House

of www.ccb.bank

WORLD BIZ MAGAZINE - PAGE 295


TOP 100 INNOVATION CEOS OF 2021

PETER CARLSSON – CEO OF NORTHVOLT

Peter Carlsson is the founder of Northvolt. He left the

Peter had a total of 13 years experience from different roles

position as CPO and Head of Supply Chain at Tesla Motors in

with Ericsson and Sony Ericsson. He has a Masters degree

the end of 2015 to become an entrepreneur, advisor and

with specialization in production and quality control at Luleå

angel investor.

Technical University in Sweden.

In 2016 Peter founded Northvolt with the mission to build

Northvolt is a European supplier of sustainable, high-quality

Europe’s largest lithium-ion battery factory.His current

battery cells and systems. Founded to enable the transition

board engagement includes Metso (Fin) and Gränges (Swe),

to a decarbonized future, the company has made swift

with automotive, cleantech and high tech as his focus areas.

progress on its mission to deliver the world’s greenest

Before joining Tesla, Peter was the CPO for NXP (former

lithium-ion battery with a minimal CO2 footprint. Among its

Philips Semiconductors) responsible for purchasing and

industrial partners and customers are ABB, BMW Group,

outsourcing. Located in Singapore, he was country manager

Scania, Siemens, Vattenfall, Vestas, Volkswagen, and Volvo.

for Singapore, Malaysia and Philippines. Before starting at NXP, Peter was CPO at Sony Ericsson since 2005.

www.northvolt.com

WORLD BIZ MAGAZINE - PAGE 296


TOP 100 INNOVATION CEOS OF 2021

LYNN J. GOOD – CEO OF DUKE ENERGY

Lynn Good is chair, president and chief executive officer of

with Arthur Andersen. Fortune magazine lists Good as 23rd

Duke Energy, one of America’s largest energy holding

among the “Most Powerful Women in Business,” and Forbes

companies. Under her leadership, Duke Energy has

magazine calls her one of “The World’s 100 Most Powerful

intensified its focus on serving its customers and

Women.” Under Good’s leadership, Duke Energy is executing

communities well today while leading the way to a cleaner,

an aggressive clean energy strategy to achieve its ambitious

smarter energy future.

climate goals – at least a 50% carbon reduction by 2030 and net-zero carbon emissions by 2050. Since 2005, the company

Before becoming CEO in 2013, she served as Duke Energy’s

has reduced carbon dioxide emissions by more than 40%.

chief financial officer and earlier led the company’s commercial energy businesses during its initial development

Duke Energy, one of the largest energy holding companies in

of renewable energy projects. She began her utility career in

the United States, supplies and delivers electric services to

2003 with Cincinnati-based Cinergy, which merged with Duke

approx. 7.9 million customers in the Southeast and Midwest.

Energy three years later. Prior to 2003, she was a partner at two international accounting firms, including a long career

www.duke-energy.com

WORLD BIZ MAGAZINE - PAGE 297


TOP 100 INNOVATION CEOS OF 2021

KEVIN M. JONES – CEO OF RACKSPACE

Rackspace Technology® is an industry leader in multicloud

more than 20,000 employees. Kevin has held global

solutions

and

leadership roles at Electronic Data Systems (EDS), Hewlett-

infrastructure on the world’s leading cloud platforms. With

Packard (HP), Hewlett Packard Enterprise (HPE), Dell and,

nearly seven thousand employees worldwide, the company

most recently, DXC Technology(DXC), a $25 billion publicly

serves customers in more than 120 countries and generates

traded IT services company. He served as Senior Vice

$2.5 billion in annual revenue.

President and General Manager of the Americas region with

across

applications,

data,

security

66,000 employees and $10 billion in annual revenue. Chief Executive Officer Kevin is an accomplished business leader with 30 years of technology services experience and

Kevin is on the board of global nutrition company Herbalife.

has

business

Kevin holds a BBA from James Madison University and is a

transformations. Before joining Rackspace Technology in

Certified Management Accountant. He is married with two

April 2019, Kevin was the CEO of MV Transportation, the

sons, and enjoys running, triathlons, boxing, tennis and golf.

a

proven

track

record

in

leading

largest privately owned transportation contracting firm in the US. MV generates $1.5 billion in annual revenue and has

www.rackspace.com

WORLD BIZ MAGAZINE - PAGE 298


TOP 100 INNOVATION CEOS OF 2021

TOM KEISER – CEO OF HOOTSUITE

Tom joined Hootsuite as CEO in July, 2020 when founder

publicly traded leader it is today. Before finding his sweet

Ryan Holmes moved into the role of Chairman of the Board.

spot in SaaS, Tom held top roles in both operations and IT at

Tom has over 30 years experience as a global business and

major retail, finance and tech companies including The Gap

technology leader.

Inc., L Brands, Ernst & Young, and Capgemini.

With a proven track record of transforming companies,

Tom is a father, a husband, a traveler, an avid reader, a long

prioritizing to realize value and a passion for making things

serving board member of Big Brothers Big Sisters, a sports

work better, Tom has a history of building teams and

enthusiast, a fisherman and an art collector. He has a decent

clearing a path for them to do great things. He excels at

jump shot.

scaling a business through hyper growth, placing an equal focus on people and customer experience.

Hootsuite empowers organizations to build trust and deepen relationships through the power of social.

Prior to joining Hootsuite, Tom spent four years at Zendesk as COO, where he helped build the company into the $9B+

www.hootsuite.com

WORLD BIZ MAGAZINE - PAGE 299


TOP 100 INNOVATION CEOS OF 2021

DR. M WILDERER - CEO OF DE NORA WATER

Dr. Mirka Wilderer, CEO of De Nora Water Technologies is

In 2019, Mirka was appointed the first female CEO of De Nora

recognized as one of the leading executives in the water

Water Technologies, a leader in disinfection and filtration

industry with deep experience in corporate strategies,

technologies with a global footprint in the water industry.

business transformation, and cross-functional leadership in

Under her leadership the business has already realized a 9%

global organizations.

CAGR in the past 2 years and has delivered EBITDA improvements of >900 bps while managing through the

With her entrepreneurial approach, Mirka’s career expands

global pandemic and pivoting to surface disinfection.

over a timeline as an executive and change leader for global organizations with deep experience in corporate strategies,

As the only female CEO of a major water technology provider

business transformation and cross-functional leadership.

globally in a traditional work environment that generally

She has worked on four continents and attained a doctorate

skews male, she is becoming a role model for providing

in international business while seeking innovative solutions

opportunity and fostering a world that celebrates diversity.

to leading change and preserving one of our world’s most precious resources: water.

www.denora.com

WORLD BIZ MAGAZINE - PAGE 300


TOP 100 INNOVATION CEOS OF 2021

SCOTT WATTERSON – CEO OF IFIT

Scott Watterson is responsible for setting the overall

University Foundation, the Board of Trustees for the Make-A-

direction and strategy for iFIT Health & Fitness as the

Wish Foundation of Utah and the Utah Foundation. Scott

company’s Chairman of the Board and Chief Executive

graduated from Utah State University College of Business in

Officer. Scott has served in both roles since 1988, growing

1979.

iFIT, formerly known as ICON Health & Fitness, Inc., to the global leader in connected fitness that it is today.

iFIT is a leading health and fitness platform. iFIT develops tech that is cutting-edge, keeping it accessible so anyone

Having co-founded iFIT’s predecessor company, Weslo, Inc.,

who wants to reach their fitness goals has the right tools to

in 1977, Scott has over 40 years’ experience in helping people

do it. Our vision is to create the world's most holistic health

from every demographic, fitness level, and ambition pursue

and fitness platform, integrating all elements of health -

and achieve their health and fitness goals. Scott is currently

physical fitness, mental health, nutrition and active recovery

serving on the Board of Directors for The Employers Council,

- into a seamless interactive experience.

which serves five western states. Previously, he served on the Board of Trustees at Utah State University, Utah State

www.company.ifit.com

WORLD BIZ MAGAZINE - PAGE 301


TOP 100 INNOVATION CEOS OF 2021

CHRIS URMSON - CEO OF AURORA

Mr. Urmson is co-founder and Chief Executive Officer of

from the University of Manitoba. Mr. Urmson currently serves

Aurora. He is also a member of the board of directors of

on Carnegie Mellon’s School of Computer Science Dean’s

Aurora.

Advisory Board.

Prior to founding Aurora, Mr. Urmson helped build Google’s

Mr. Urmson also currently serves on the Board of Directors

self-driving program from 2009 to 2016 and served as Chief

for Edge Case Research, a company working to assure the

Technology Officer of the group. Mr. Urmson has over 15

safety of autonomous systems for real world deployment.

years of experience leading automated vehicle programs. He was the Director of Technology for Carnegie Mellon’s DARPA

Additionally, he is on the Veoneer Technical Advisory Board,

Grand and Urban Challenge Teams, which placed second

and the Shell New Energies External Advisory Board. Mr.

and third in 2005, and first in 2007.

Urmson has authored over 60 patents and over 50 publications.

Mr. Urmson earned his Ph.D. in Robotics from Carnegie Mellon University and his BEng in Computer Engineering

www.aurora.tech

WORLD BIZ MAGAZINE - PAGE 302


TOP 100 INNOVATION CEOS OF 2021

SCOTT G. STEPHENSON – CEO OF VERISK

Scott G. Stephenson is chairman, president, and chief

2016. Before joining Verisk, Scott was a senior partner with

executive officer of Verisk, bringing more than 30 years of

Boston Consulting Group. He also served as a senior advisor

executive experience and a successful record of strategic

to Silver Lake Partners, a tech-oriented private equity firm.

leadership and innovation to the company. Top media outlets identify Scott as a leading global Scott is a values-based leader who launched The Verisk Way

executive with a commitment to innovation. Forbes

—the company’s principles to serve, add value, and innovate

recognized him as one of America’s Most Innovative Leaders

that guide how Verisk engages with customers, employees,

and as one of the Top 25 Most Innovative Leaders worldwide.

shareholders, and communities. Under his leadership, Verisk

Institutional Investor also named him the top CEO in the

has been named one of the World’s Best Employers, one of

company’s industry category. Scott holds an MBA from

the World’s Most Innovative Companies, and one of

Harvard Business School and a

America’s Best Employers for Women. In 2008, Scott was

engineering from the University of Virginia.

appointed chief operating officer. He was named company president in 2011, CEO in 2013, and chairman of the board in

www.verisk.com

WORLD BIZ MAGAZINE - PAGE 303

BS in mechanical


TOP 100 INNOVATION CEOS OF 2021

HAYDEN BROWN – CEO OF UPWORK

Hayden Brown is president and CEO of Upwork. Before being

expansion of Upwork’s offerings to attract and serve

named CEO in January 2020, Hayden held leadership roles at

sophisticated business buyers who could significantly

Upwork in both product and marketing.

benefit from Upwork’s global pool of talent.

Having been at Upwork since 2011, she is known for bold

Before joining Upwork, Hayden led corporate development

leadership and her passion for the company’s mission to

for LivePerson and held strategy and corporate development

create economic opportunities so that people live better

roles at Microsoft. She began her career as an analyst at

lives. That passion stems from her childhood years spent

McKinsey and Company after earning an AB in Politics from

living in Kathmandu, Nepal, and she’s committed to building

Princeton University. She has been named to Staffing

a sustainable, high-performing business that delivers on that

Industry Analysts’ "40 Under 40" and "Global Power 150—

mission in ever-bigger ways.

Women in Staffing." Hayden is married with two children.

Prior to becoming CEO, Hayden was Upwork’s chief marketing and product officer. In this role, she led the major

www.upwork.com

WORLD BIZ MAGAZINE - PAGE 304


TOP 100 INNOVATION CEOS OF 2021

NEIL MCFARLANE – CEO OF ADAMAS

Neil joined Adamas as Chief Executive Officer and member of

Corporation. Neil served as an officer and enlisted soldier in

the Board of Directors in September 2019.

the United States Army Reserves. He holds a B.S. and M.S. in Nursing from the University of Florida.

He has over two decades of global biopharmaceutical and life sciences experience delivering value to patients suffering

Adamas is a fully integrated pharmaceutical company

from serious illnesses. Neil has delivered growth in both

experienced in drug discovery, development, and delivery of

specialty and orphan products in the United States, Europe,

treatments for neurological diseases. We are driven by a

Asia, and Latin America. He most recently served as Chief

deep sense of purpose – to make everyday life significantly

Operating

principal

better for people affected by neurological disorders. We

responsibility for global commercial operations, corporate

leverage our experience in drug discovery, development and

development, patient services, and program and alliance

commercialization to deliver innovative medicines that

management. Previously he held executive and general

reduce the burden on patients, caregivers, and society.

Officer

management

of

positions

Retrophin,

at

Inc.

leading

with

biopharmaceutical

companies, including UCB, Genzyme, and Sangstat Medical

www.adamaspharma.com

WORLD BIZ MAGAZINE - PAGE 305


TOP 100 INNOVATION CEOS OF 2021

PAUL FLANAGAN – CEO OF NASUNI

Paul Flanagan is responsible for all aspects of Nasuni’s global

managing director at Sigma Prime Ventures where he led

operations. He is focused on building a world-class team of

investments in Wordstream (acquired: Gannett), Bionx

innovators whose common goal is to leverage the cloud to

(acquired: Ottoboch), ReThink Robotics, High Street Partners

reinvent enterprise file storage.

(acquired: HG Capital/Nair), Contently, and NS1. Paul is also a founding investor and board member for Nasuni. Paul

Paul has a wealth of experience building and leading high

started at Ernst & Young and graduated at Bentley University.

growth companies. As an operating executive, he has raised over a billion dollars of financing and has taken two

Nasuni provides modern cloud file storage, powered by the

companies from start-up to IPO with capitalizations over $1

world's only cloud-native global file system. Nasuni is a

billion. Paul has served as CEO at Rave Mobile Safety and

cloud replacement for traditional network attached storage

StorageNetworks (IPO: Nasdaq), CFO at VistaPrint, now

(NAS) and file server silos, consolidating file data in instantly

Cimpress (IPO: Nasdaq), and VP of Finance at Lasertron

expandable cloud object storage at a fraction of the cost.

(Acquired: Corning) and Vitol Gas and Electric (Acquired: Coral Energy). Paul has also spent 12 years as co-founder and

www.nasuni.com

WORLD BIZ MAGAZINE - PAGE 306


TOP 100 INNOVATION CEOS OF 2021

GAIL K. BOUDREAUX – CEO OF ANTHEM

Gail K. Boudreaux is President & CEO of Anthem, Inc., a

Prior to United Healthcare, Ms. Boudreaux served as

Fortune 50 company and leading health benefits provider,

Executive VP of Health Care Services Corporation and earlier

serving more than 43 million insured members through its

as President of Blue Cross/Blue Shield of Illinois. She earned

affiliated health plans. In total, Anthem serves over 107

a bachelor’s degree with honors from Dartmouth College and

million lives through its broad portfolio of health insurance

an MBA with distinction from Columbia Business School.

and services subsidiaries. Gail has been named as one of Fortune Magazine’s Most Throughout her more than three decades in the healthcare

Powerful Women in Business…and featured by Forbes as

industry, Ms. Boudreaux has established an outstanding

one of 100 Most Powerful Women in the World. Additionally,

record of successfully leading multi-billion dollar businesses.

she has been named by Modern Healthcare as one of the 100

As former CEO of United Healthcare, Ms. Boudreaux led the

Most Influential People in Healthcare, and she also received

largest business division of UnitedHealth Group, where she

the 2018 Billie Jean King Leadership Award.

had responsibility for approximately $120 Billion in revenue and over 60,000 employees serving 45 million consumers.

www.antheminc.com

WORLD BIZ MAGAZINE - PAGE 307


TOP 100 INNOVATION CEOS OF 2021

DARIUS MAIKŠTĖNAS – CEO OF IGNITIS

Darius Maikštėnas is the Chair of the Management Board and

innovative telecommunication solutions and operates in the

Chief Executive Officer at Ignitis Group.

United States and the UK under the WiderFi brand. Prevously, Darius Maikštėnas worked as an advisor for the

Mr. Maikštėnas, who has 8 years of executive experience,

venture capital fund Nextury Ventures, he served as Vice

joined Ignitis Group in 2018. Since 1 February 2018 he is the

President at Omnitel, was an independent member and

Chair of the Management Board and on 12 February he

Chair of the Management Board at LESTO.

assumed the role of Chief Executive Officer. He is also a Chair of the Supervisory Board of AB "Energijos skirstymo

He received his bachelor’s degree in Business Management

operatorius" and is a member of the Management Board at

at Kaunas University of Technology before obtaining a

Eurelectric.

master's degree in Business Administration at the Baltic Management Institute. He also completed an executive

Darius Maikštėnas gained executive experience while

management programme at Harvard Business School.

working in telecommunication and energy sectors. He led an international company located in Silicon Valley that offers

www.ignitisgrupe.lt

WORLD BIZ MAGAZINE - PAGE 308


TOP 100 INNOVATION CEOS OF 2021

GLENN GONZALES – CEO OF JET IT

Prior to Jet It, Glenn was the Regional Sales Manager for the

Glenn has an MBA from the Darla Moore School of Business

Eastern United States for Honda Aircraft Company. In this

at the University of South Carolina, and a Masters in

role, Glenn developed and executed a sales, communication,

Aeronautical Sciences from Embry-Riddle Aeronautical

marketing business plan, and strategy to sell Honda’s first

University. He completed his undergraduate studies at the

venture into aviation, the $5M+ HondaJet. Preceding his

US Air Force Academy earning a B.S. degree in Behavioral

efforts with Honda Aircraft Company, Glenn performed a

Sciences

sales support role as an International Demonstration Captain

Engineering.

with

a

concentration

in

Human

Factors

for Gulfstream Aerospace Company. In the community, Gonzales has served as a spokesman for Glenn began his career in the USAF as a T-38A Instructor Pilot

Make a Wish, founded a military community outreach

and his military career culminated as an F-15C Flight

organization, The 71st Fighter Squadron Iron Foundation,

Commander and 4-Ship Flight Lead. Glenn also participated

and served as Program Coordinator for the Special Olympics.

as an active member of the US Embassy Kyrgyz Republic Country Team.

www.gojetit.com

WORLD BIZ MAGAZINE - PAGE 309


TOP 100 INNOVATION CEOS OF 2021

MICHAEL GABAY – CEO OF TRIGO

As co-founder and CEO of Trigo, Michael brings more than 15

Trigo is a technology company that builds AI-powered

years of experience to managing teams and cutting edge

infrastructure for retail stores. The world’s leading retailers

projects in complex, multidisciplinary environments.

use our system to provide frictionless shopping and automate operations.

Trigo is a computer vision company that is reshaping the retail experience. Leveraging world-class AI and algorithmics

Before founding Trigo, Michael served in elite units of the

experts, the company's advanced retail automation platform

Israeli Defense Forces' intelligence corps. There he led

identifies customers' shopping items with exceptional

technology development groups, oversaw hundreds of

accuracy, creating an entirely seamless checkout process.

employees and managed numerous cutting-edge projects.

Trigo's technology streamlines retail operations, prevents

The future is Trigo: "Our mission is to accelerate the

shoplifting, provides invaluable retail insights, and presents

digitization of store spaces"

new

levels

environments.

of

customer

engagement

within

retail www.trigo.tech

WORLD BIZ MAGAZINE - PAGE 310


TOP 100 INNOVATION CEOS OF 2021

SOPHIE BOISSARD – CEO OF KORIAN

Sophie Boissard, is a graduate of the Ecole Normale

Korian’s strength lies in its European network and the

Supérieure and the Ecole Nationale d’Administration (ENA).

dedication of its 57,500 employees. Korian is unique in the

After having held various positions in the public sector,

way it delivers compassionate and long-term care services to

notably at the State Council, the Ministry of Labour and

elderly or vulnerable people, with an emphasis on preserving

Social Affairs and the Ministry of Economic Affairs and

their independence.

Finance, she joined the SNCF group in 2008, where she first created and directed the Gares & Connexions department

Korian also cares about the quality of life of its residents and

(management and development of train stations), before

employees. Everything Korian does is guided by the Group’s

moving on in 2014 to oversee SNCF Immobilier.

resilient, socially inclusive and sustainable vision.

Between 2012 and 2014, she was also responsible for the

Korian has more than 850 care facilities and networks in

SNCF group’s strategy and development. Since 26 January

France, Germany, Italy, Spain, Netherlands and Belgium.

2016, Sophie Boissard is Chief Executive Officer of Korian. She is also a member of the supervisory board at Allianz SE.

www.korian.com

WORLD BIZ MAGAZINE - PAGE 311


TOP 100 INNOVATION CEOS OF 2021

RAYMOND LIN - CEO OF CLPS INC.

Mr. Raymond Ming Hui Lin is the CEO and Director of CLPS.

and the VisionPLUS project team in Greater China. In 2015,

Mr. Lin joined CLPS in February 2009 as CEO. From January

Mr. Lin became the MSE senior advisor in Fudan University,

2008 to January 2009, Mr. Lin was business consultant of

Shanghai.

VanceInfo, a Beijing-based IT solutions and software development company. Prior to VanceInfo's acquisition of A-

CLPS is a NASDAQ-listed and global information technology,

IT Software (Shanghai) Co. Ltd., Mr. Lin acted as general

consulting and solutions service provider focused on

manager from April 2002 to December 2007.

delivering services to global institutions in banking, insurance and the financial sectors, both in China and

Mr. Lin is an IT outsourcing service veteran with a deep

globally. CLPS is dedicated to providing a full range of

understanding of IT talent acquisition, training, development

services and solutions across technology needs in finance. In

and service delivery. He has developed and pioneered the

recent years, we maintain one of the largest IBM mainframe

first training programs for mainframe and VisionPLUS (a

teams and the largest VisionPLUS team in China.

credit card processing solution) in China, which has made CLPS one of the largest mainframe resource powerhouses

www.clpsglobal.com

WORLD BIZ MAGAZINE - PAGE 312


TOP 100 INNOVATION CEOS OF 2021

JONATHAN MEDVED – CEO OF OURCROWD

Jonathan Medved is a serial entrepreneur and according to

TheStreet.com said that OurCrowd is “Crowdfunding for Real

the Washington Post (2007) “one of Israel’s leading high-tech

Investors.” Prior to OurCrowd, Medved was the co-founder

venture capitalists.” In the 2008 NY Times Supplement “Israel

and CEO of Vringo (Nasdaq:VRNG) and the co-founder and

at 60" Medved was named one of the top 10 most influential

General Partner of Israel Seed Partners, with $262M under

Americans who have impacted Israel.

management.

Medved is the founder and CEO of OurCrowd, the world’s

OurCrowd is a global venture investing platform that

largest equity crowdfunding platform for accredited

empowers institutions and individuals to invest and engage

investors which has raised more than $1B for over 170

in emerging companies. The most active venture investor in

companies since its launch in February 2013. Bloomberg

Israel, OurCrowd vets and selects companies, invests its

Businessweek said that OurCrowd “has blown up the

capital, and provides its network with unparalleled access to

exclusivity around tech fundraising” and The Jerusalem Post

co-invest and contribute connections, talent and deal flow.

added that “It has taken OurCrowd only a matter of months to become one of Israel’s most active funds.”

www.ourcrowd.com

WORLD BIZ MAGAZINE - PAGE 313


TOP 100 INNOVATION CEOS OF 2021

TEAGUE EGAN - CEO OF ENERGYX

Teague Egan is the Founder and CEO of EnergyX, responsible

Prior to EnergyX, he started businesses in entertainment,

for all aspects of building the company into the world leader

music, and sports, and is also the inventor of energyDNA – a

in renewable energy technologies.

patented

multi-component

graphene

textile

fiber

technology. Teague founded Innovation Factory VC, a fund Teague’s background is one of serial entrepreneurship,

focused on tech, life sciences, real estate, and consumer

investing, inventing, and philanthropy and he has been

products in 2012. Most of his philanthropic efforts are

investing in public sector energy assets and sustainable

associated with the Thomas E. Smith Foundation. He is the

technologies since 2013. Lithium demand is already high and

co-founder of Dance For Paralysis, The Reality Ride

is growing year on year. Over the next 10-20 years, lithium

Challenge, and The Kindness Project. Teague is an alumnus

will be the most important natural resource in the world.

of University of Southern California’s Marshall School of Business and went on to complete the Executive Program in

As our society transitions to a fully sustainable future,

exponential technology at Singularity University.

EnergyX will tackle the hardest problems for the production of lithium and many aspects of energy storage.

www.energyx.com | www.teague.co

WORLD BIZ MAGAZINE - PAGE 314


TOP 100 INNOVATION CEOS OF 2021

ROBERT A. ECKEL – CEO OF AWARE, INC.

Robert A. Eckel has been Aware’s Chief Executive Officer and

from 2008-2011; and President of the Identity Systems

President since September 2019.

division of Digimarc Corporation from 2005 to 2008. Mr. Eckel has received his Master’s degree in Electrical Engineering

Mr. Eckel also serves on the board of directors for the

from the University of California Los Angeles, and his

International Biometrics + Identity Association (IBIA), as a

Bachelor’s degree in Electrical Engineering from the

strategic advisory board member of Evolv Technology, and

University of Connecticut.

as a consultant for Digimarc Corporation. Over his distinguished career, he has held many positions of note

"My passion has always been to build and lead companies

within the biometric and identity space, including: Regional

that enable people to experience the life they deserve

President and Chief Executive Officer of IDEMIA’s NORAM

through technology. Aware is just such a company, with a

Identity & Security division from 2017 to 2018; President and

purpose to Bring Biometrics to Life™ and an aspiration to

Chief Executive Officer of MorphoTrust USA, LLC from 2011 to

create a world where you Own your identity™."

2017; Executive Vice President and President of the Secure Credentialing Division of L-1 Identity Solutions Company

www.aware.com

WORLD BIZ MAGAZINE - PAGE 315


TOP 100 INNOVATION CEOS OF 2021

BRANDON NEWMAN – CEO OF XEVANT

Brandon Newman has a dynamic, 30-year leadership career

consulting and PBM markets, Brandon has led a diverse team

spearheading several health technology businesses with an

of employees spanning 3 continents comprising data and

emphasis on growth, revenue, and operational excellence.

software, sales and marketing, account management, and operations. He has proven to be a driving force for vision,

He has run many high-growth environments, including start-

new

market

strategy,

revenue

ups, turnarounds, and $1B+ dollar businesses. As a serial

development, and partner alliances.

growth,

technology

entrepreneur, he has a proven record of founding new businesses and advancing them through growth and

Xevant is entirely focused on bringing meaningful value and

acquisition, merger, or roll-up including ScripPoint, Veridian,

delivering solutions and services to payers, PBMs, TPAs,

and AviaraMD.

consultants, and brokers. Xevant delivers highly-functional and customized solutions to our clients to better navigate

Since co-founding Xevant in 2017, an innovative business

and compete in a complex and changing market.

intelligence company delivering client optimization solutions that create value for its customers in the payer,

www.xevant.com

WORLD BIZ MAGAZINE - PAGE 316


TOP 100 INNOVATION CEOS OF 2021

JULIE CANE - CEO OF DEMOCRACY INV.

Julie Cane is co-founder and CEO of Democracy Investments,

Julie began her career as a U.S. Naval Aviator flying the SH-3

an asset manager and index provider focused on shifting

Sea King helicopter. Julie is the Chairman of the Board of

capital flows toward democracies.

Swords to Plowshares, a nonprofit helping 3,000+ military veterans, and she currently serves as a Captain in the

Her 20+ year background in financial services includes

California State Guard supporting the 129th Rescue Wing at

developing market leading innovations at Wells Fargo,

Moffett Field. She holds a BA from the University of Virginia

Charles Schwab Advisor Services, SEI Investments and

and an MBA from the Anderson School at UCLA. The

Autodesk Ventures. In 2002, Julie developed the Wells Fargo

Democracy International Fund incentivizes democracy by

Private Bank’s first high net worth and segmentation

influencing

strategies resulting in more than a 100% increase in the

international equity portfolio is similar to other international

division’s profits during the next three years. At SEI

equity index products, except it is weighted toward

Investments, she launched and marketed eleven new mutual

democracy and away from authoritarianism.

capital

flows

in

financial

funds and led the conversion of $500 million in common trust funds to private-label public mutual funds.

www.democracyinvestments.com

WORLD BIZ MAGAZINE - PAGE 317

markets.

Our


TOP 100 INNOVATION CEOS OF 2021

APU PAVITHRAN – CEO OF MITSOGO

Apu Pavithran is the founder and CEO of Hexnode UEM, a unified endpoint management solution designed to simplify

management. He has been highlighted by media including Forbes tech council,

Entrepreneur India, Security

device management in the workplace.

Boulevard, Security Magazine, Vator News, and Your Story.

Hexnode is the culmination of Mr. Pavithran's passion for

Hexnode, the Enterprise software division of Mitsogo Inc.

entrepreneurship coupled with an interest in enterprise

was founded on a mission to build the future of business

security. A firm believer in sharing the wealth of knowledge,

mobility around intelligent tools that simplify the way people

he often tries to take a little time off to meet with young

work. Hexnode's award-winning UEM has now empowered

entrepreneurs to lend an ear to their queries and give some

organizations in over 100 countries with a centralized

pointers.

platform for enterprise-wide device, app, content, identity and threat management. Hexnode is now fueling the

Mr. Pavithran has been recognized in the IT management

transformation to a seamless ecosystem of connected tools.

community as a consultant, speaker, thought leader and a firm advocate of IT governance and Information security

www.hexnode.com

WORLD BIZ MAGAZINE - PAGE 318


TOP 100 INNOVATION CEOS OF 2021

R. HANCOCK – CEO OF JOINT VENTURE S.V

Russell Hancock is President & CEO of Joint Venture Silicon

about the Valley’s challenges and opportunities. The

Valley, a position he has held since 2003. In this role Dr.

conference features the release of Joint Venture’s Silicon

Hancock is best described variously: as a civic leader,

Valley Index, a document now receiving national and

community gatherer, institution builder, social entrepreneur,

international attention.

and outspoken advocate for regionalism. Educated at Harvard in the field of government, Russell Since taking the helm of Joint Venture he has quadrupled the

received a Ph.D. in political science from Stanford University

size of the organization; assembled a potent board filled with

where he currently teaches in the Public Policy Program.

mayors, CEOs and university presidents; built strategic

Fluent in Japanese, Russell returned to Stanford in 2000 to

partnerships; recruited a highly talented staff; and launched

become the inaugural director of the Shorenstein Forum for

initiatives that are delivering measurable results to the

Asia-Pacific Studies, a gathering place for ranking officials,

region. Russell is also the founder of the annual State of the

senior executives, journalists, and scholars.

Valley conference, a “town hall” meeting attracting more than 1,500 leaders for a day spent in dialogue and discussion

www.jointventure.org

WORLD BIZ MAGAZINE - PAGE 319


TOP 100 INNOVATION CEOS OF 2021

DR. MICHEL SPAGNOL – CEO OF NOVASEP

Michel Spagnol joined Novasep in June 2013 as CEO. He was

Novasep is a leading provider of services in the field of

appointed Chairman of the Supervisory Board in March 2014.

molecule production and purification for the life science industries, based on an unrivalled pool of specialized and

Holding a PhD from Stanford University (USA), he has worked

differentiating technologies, and on fully committed teams.

in Europe, UK, India and the USA in various executive positions including R&D, sales, marketing and global

Novasep is established in Europe, Asia and North America

business management.

and is constantly expanding its presence to better serve its customers. Novasep aims to be a highly respected, and an

“Novasep’s differentiation to win business will always be the

innovative partner providing life sciences solutions for

quality of our services, the passion of our teams supported

patients in all its market segments through the passion of its

by high added value technologies. We want to become a

people and the excellence of its processes.

leader in all our markets, more agile, more transparent and we are aiming for nothing less than excellence to serving our customers."

www.novasep.com

WORLD BIZ MAGAZINE - PAGE 320


TOP 100 INNOVATION CEOS OF 2021

JEAN M. RAYMOND - CEO OF PHARMACTIVE

Jean Marie Raymond studied marketing and information

Pharmactive Biotech Products, S.L. is a privately-owned

technology at the University of Wolverhampton and an

Spanish

Executive MBA at the Instituto de Empresas (IE) in Madrid.

differentiated natural ingredients supported by scientific

His professional career comprises nearly twenty years in the

evidence. Pharmactive makes these innovative ingredients

field of botanical and natural ingredients for food

available to other companies in the Nutraceutical,

supplements. In 2006, he was awarded the National Top

Pharmaceutical

Sales Award by Actualidad Económica Magazine (Spain).

marketing/distribution.

Jean Marie is the founder of Pharmactive Biotech Products,

Quality is one of the fundamental pillars on which

SL (2009). It is a pioneering biotechnology company that

Pharmactive is based. Its products undergo rigorous quality

produces high-quality saffron extract for mood, anxiety,

controls at all stages of development, from crops to final

stress, and sleep support. Currently, Pharmactive has more

product, ensuring full traceability of ingredients.

company

that

and

than 40 employees, with 7 clinical trials and several scientific publications, and produces the highest-quality extracts.

www.pharmactive.eu

WORLD BIZ MAGAZINE - PAGE 321

develops,

Veterinary

and

manufactures

Industries

for


TOP 100 INNOVATION CEOS OF 2021

SIMON YENCKEN - CEO OF FANPLAYR

Simon Yencken has had a lengthy career as an entrepreneur,

US $1.2 billion. Simon is also an active investor in other start-

investor and corporate executive.

up technology companies including Blackbird VC, Matrak Industries, Moda Operandi, and Dokio.

Simon co-founded Fanplayr and has held the role of Chief Executive Officer since 2012. Additionally, Simon has been a

Fanplayr's mission is to make ‘behavioral data actionable’.

Non-Executive Board Member of Damstra Technologies, an

Its breakthrough approach consists in analyzing site traffic

Australian-based software-as-a-service (SaaS) provider of an

and providing intelligence and real time segmentation to

enterprise protection platform to a global array of industry

improve and personalize every interaction with users.

segments since 2019. Fanplayr’s patented ‘Segmentation as a Service’ provides a Simon also served 10 years as a Board Member of Aconex

powerful

real-time

Limited including 3 as Chairman, a provider of cloud-based

enterprise to multiple data bases & applications.

collaboration software which went public on the ASX, and subsequently acquired by Oracle in 2018 for approximately

www.fanplayr.com

WORLD BIZ MAGAZINE - PAGE 322

segmentation

engine

across

the


TOP 100 INNOVATION CEOS OF 2021

JESSICA BILLINGSLEY – CEO OF AKERNA

Jessica Billingsley serves as Akerna’s Chief Executive Officer

Akerna is the first cannabis software company to be listed on

and Board Chair. She is an accomplished innovator,

a major U.S. exchange. Since that time, Akerna has

executive, and board member in public and private

continued to grow and evolve, focusing on key acquisitions

international technology with over 20 years of experience.

of technology companies specifically designed to support the cannabis industry.

She co-founded MJ Freeway in 2010, where she served as President until April 2018, and later as the CEO until MJ

Through its growing family of brands, Akerna connects data

Freeway was acquired by MTech to form Akerna. Shortly

points across the global cannabis supply chain to create one

after, as CEO, Jessica led Akerna to become the first cannabis

of the world’s most transparent and accountable consumer

technology company listed on Nasdaq. Akerna provides the

packaged goods supply chains on a global scale. Akerna

most comprehensive technology ecosystem for cannabis

believes connected data and information will modernize

operators, governments, and brands, from seed-to-sale,

and propel the cannabis industry forward.

providing transparency along virtually every piece of the supply chain.

www.akerna.com

WORLD BIZ MAGAZINE - PAGE 323


TOP 100 INNOVATION CEOS OF 2021

CHRIS ADAMS - CEO OF PARK PLACE

As President and CEO of Park Place Technologies, Chris

of Park Place. Chris drove the M&A strategy, orchestrating 18

Adams is an architect of leadership, innovation and change.

acquisitions since 2016 and growing Park Place from a North American to a Global organization. Under his stewardship,

Park Place is the world’s largest post-warranty data center

Park Place has grown from fewer than 100 employees to a

organization, with operations in 154 countries, supporting

global employer that counts over 2,200 people in its family.

more than 21,000 customers. Chris received his BBA in Accounting from the University of Prior to becoming CEO, Chris’s most recent role was

Toledo and his MBA in Entrepreneurship from Weatherhead

President and Chief Operating Officer for Park Place, where

School of Management at Case Western Reserve University.

he oversaw global operations, Information & Technology,

He was a winner of the Crain’s Cleveland 40 Under Forty

new product development, international expansion, finance

award in 2011, the Crain’s COO of the Year award in 2016 and

and all Mergers & Acquisitions activity. During his 15 years at

the Smart Business Dealmakers Award in 2018.

Park Place, Chris has served in a wide range of leadership positions across operations and finance, impacting all areas

www.parkplacetechnologies.com

WORLD BIZ MAGAZINE - PAGE 324


TOP 100 INNOVATION CEOS OF 2021

PAUL K. WOTTON - CEO OF OBSIDIAN TX.

Dr. Paul K. Wotton is Obsidian’s Chief Executive Officer,

of the Year Regional (NJ) Winner Life Sciences in 2014. He

bringing significant experience spanning scientific research,

serves on the Boards of Directors of Vericel Corporation ,

product development and corporate growth gained over a

Veloxis Pharmaceuticals A/S and Cynata Therapeutics as its

thirty-year career.

Chairman.

Dr. Wotton most recently served as the Founding President

Obsidian Therapeutics, Inc. is a biotechnology company

and CEO of Sigilon Therapeutics, Inc. Prior to Sigilon, Dr.

pioneering engineered cell and gene therapies to deliver

Wotton served as President and Chief Executive Officer of

transformative outcomes for patients with intractable

Ocata Therapeutics until its acquisition by Astellas Pharma

diseases. Obsidian’s proprietary cytoDRiVE® technology

where he was also Co-Chairman of the Office of Integration.

provides a way to control protein degradation using FDA-

In previous roles, he served as President and Chief Executive

approved small molecules, permitting precise control of the

Officer of Antares Pharma as well as Chief Executive Officer of

timing and level of protein expression.

Topigen Pharmaceuticals. Dr. Wotton is a named inventor on numerous patents and was the Ernst & Young Entrepreneur

www.obsidiantx.com

WORLD BIZ MAGAZINE - PAGE 325


TOP 100 INNOVATION CEOS OF 2021

KOJI TANABE - CEO OF I PEACE INC.

Dr. Koji Tanabe, Ph.D. is the Founder and CEO of I Peace, Inc.

I Peace has succeeded in developing a technology that

Dr Tanabe has been involved in iPSC research since its

simplifies the manufacturing process of iPS cells using high

inception and is the second author of the first ever paper

biotechnology and automates the manufacturing process of

that reported the successful creation of human iPS cells. He

iPS cells using high engineering technology.

studied the mechanism of reprogramming for 7 years in the laboratory of Dr. Shinya Yamanaka.

In addition, we are also working on automation of factories that produce cells using automation equipment (cell

As a post-doctoral researcher at the laboratory of Dr. Marius

production automation factories) to improve production

Wernig of Stanford University—who succeeded in the world’s

efficiency and reduce prices. At the cell manufacturing base,

first direct reprogramming of skin cells to neurons— Dr.

we have set up a production system by clinical incubators

Tanabe’s work focused on the mechanism of direct

and obtained permission to manufacture specific cell

reprogramming from blood cells to neurons and iPSC

processed products for the production of clinical grade cells.

reprogramming. He has contributed to numerous iPSC papers and papers on direct reprogramming to neurons.

www.ipeace.com

WORLD BIZ MAGAZINE - PAGE 326


TOP 100 INNOVATION CEOS OF 2021

MARCELO GONZÁLEZ – CEO OF VERITRAN

Marcelo González serves as the CEO and Co-Founder of

banking initiatives and one of the company’s vital internet

Veritran, a global company that speeds up and simplifies the

payment projects. He has a degree in Systems Engineering

development of digital solutions through its Enterprise Low-

from the National Technological University of Argentina

Code Platform. Mr. González founded the company in 2005

(UTN) and an MBA from the University of San Andrés.

alongside his business partner with the objective of giving financial institutions the opportunity to develop immersive

Veritran has developed innovative and award-winning

digital channels easily and quickly, without the need to write

solutions around the world such as PagoRut - Best Financial

a single line of code.

Inclusion Project by Celent - for Banco Estado in Chile, Mobile Payment - Most Innovative Company for the

Mr. González has over 20 years of experience in the financial

Development of Pagomóvil by Netmedia Research - for

industry promoting digital transformation projects. Initially,

Banorte in Mexico and BBVA Móvil - Most Innovative Bank in

he worked in different technological entities dedicated to the

means of payment by Global Finance - for BBVA in Colombia.

financial industry, including as a Sub-Manager of Electronic Banking at a major international bank where he led home

www.veritran.com

WORLD BIZ MAGAZINE - PAGE 327


TOP 100 INNOVATION CEOS OF 2021

TIM MOORE - CEO OF HAVN LIFE

Tim Moore is the former CEO of Green Growth Brands,

HAVN Life is a part of a global community taking an active

leading the company from its IPO through to January 2019,

part in supporting research addressing mental health

reaching a nearly billion dollar market cap.

disorders. Working with Veterans and thought leaders in the military, HAVN Life is developing innovative formulations to

Prior to that, Mr. Moore had a successful career in packaged

support clinical trials addressing PTSD recovery and other

goods where he spent 18 years at Clorox, with the last eight

trauma related disorders.

serving as president. Before that, he spent seven years at Brita as managing director of the North America foodservice

We are focused on standardizing extraction of psychoactive

and retail businesses. Mr. Moore joined HAVN Life in 2020 and

compounds, the development of natural health products,

is now leveraging his past leadership experience in the

and developing innovative mental health treatment to

cannabis industry to create an effective path to success for

support brain health and enhance the capabilities of the

HAVN Life, whose mission is to use evidence-informed

mind.

research to unlock human performance and help to define and standardize the future of modern medicine.

www.havnlife.com

WORLD BIZ MAGAZINE - PAGE 328


TOP 100 INNOVATION CEOS OF 2021

B. ÁRMANNSSON – CEO OF ICELAND SEAFOOD

Bjarni Ármannsson is the CEO of Iceland Seafood

Since 2013 Bjarni has been focusing on his investments and

International. A private investor, he is currently the largest

developing them as a long term active industrial owner.

shareholder in Iceland seafood international. Iceland Seafood is a worldwide sales, processing and Bjarni is a computer engineer from University of Iceland in

marketing group for a variety of frozen, fresh, salted and

1990 and graduated as MBA from IMD in Switzerland in 1996.

dried seafood and value added seafood products. We serve

Bjarni spent a lion share of his career in the banking industry

all major seafood markets worldwide, where we have depth

in Iceland, originally as a CEO for Kaupthing a investment

of expertise and understanding to meet our customers

and financial service company, later for the Icelandic

needs, combined with innovative flexible solutions and

Investment Bank and as a CEO of Islandsbanki – a leading

strategic global distribution. Our headquarters are in

seafood service provider out of Iceland. He exited the

Iceland, and we operate 3 divisions with 12 businesses in

banking sector in spring of 2007. In 2008 he became an

Europe and North and South America.

Operating Director for Paine and Partners a US based Private equity fund focusing on food and Agri business.

www.icelandseafood.com

WORLD BIZ MAGAZINE - PAGE 329


TOP 100 INNOVATION CEOS OF 2021

RATANA STEPHENS - CEO OF NATURE’S PATH

Ratana Stephens founded organic breakfast foods company

philanthropic and community service efforts. A dedicated

Nature’s Path Foods with her husband Arran 35 years ago. As

student, Ratana studied psychology and Sanskrit at Arga

CEO and co-founder, she has grown the company to become

University in India, where she also obtained an MA in English

North America’s largest independent certified organic

literature. Ratana has been recognized by the business

breakfast and snack food company, while remaining firmly

community through a variety of awards, including being

committed to Nature’s Path mission of leaving the earth

named by the Vancouver Sun as one of 150 noteworthy

better than they found it.

British Columbians. Ratana has also been awarded the YWCA Women of Distinction Award for entrepreneurship and

Ratana remains at the center of every development within

innovation. In 2013 she was listed as one of Canada’s 100

the company, which operates on the triple-bottom line of

most powerful women by the Women’s Executive Network.

social responsibility, environmental sustainability, and

Most recently, she was honoured with an Influential Women

financial viability, in that order. Since 2008, Ratana and

in Business Award by Business in Vancouver.

Arran personally, and additionally through Nature’s Path, have committed to donating almost $40 million to various

www.naturespath.com

WORLD BIZ MAGAZINE - PAGE 330


TOP 100 INNOVATION CEOS OF 2021

KURT BUSCH – CEO OF SYNTIANT CORP.

Kurt Busch is the chief executive officer of Syntiant Corp. He

marketing roles at Analog Devices, Intel, Digital Equipment

has extensive experience in product development, having

Corporation and two start-ups. Mr. Busch is an engineering

driven the successful launch of new products, ranging from

hall of fame inductee of the University of California at Irvine,

SaaS and semiconductors for telecom and broadcast video

where he earned Bachelor of Science degrees in electrical

to consumer electronics and data center systems.

engineering and biological science. He holds a Master of Business Administration from Santa Clara University.

Prior to Syntiant, he was president, chief executive officer and a member of the board of directors at Lantronix

Backed by some of the world’s leading tech companies,

(NASDAQ: LTRX), a global provider of secure data access and

including Amazon, Applied Materials, Bosch, Intel Capital,

management solutions for Internet of Things (IoT) and

and Microsoft and Motorola, Syntiant’s ultra-low-power,

information technology (IT). He also served as a senior vice

high-performance, deep neural network processors are

president and general manager of high performance analog

making AI at the edge possible.

business unit at Mindspeed Technologies, acquired by MACOM. Prior responsibilities include technical sales and

www.syntiant.com

WORLD BIZ MAGAZINE - PAGE 331


TOP 100 INNOVATION CEOS OF 2021

TROY HARVEY - CEO OF PASSIVELOGIC

Troy Harvey co-founded and leads PassiveLogic. He is an

PassiveLogic was founded to reimagine our relationship to

American technologist and entrepreneur. PassiveLogic is

the built environment — to streamline the complexity of the

developing the market’s first platform for Autonomous

building life cycle while simultaneously addressing the

Buildings.

largest climate and energy opportunity in the global economy. We see incredible potential to improve the

As the co-founder and CEO of PassiveLogic, Troy leads the

effectiveness of buildings, from better comfort to better

product design, engineering and manufacturing of the

energy efficiency, by solving the problems of the installers

company's autonomous systems platform, deep physics

who actually purchase and implement building controls.

computation engine, and digital twin standard. Troy has led companies and teams developing products in the consumer,

We aren’t settling for anything less than a revolution in the

industrial, and computer industries, including several award-

way we design, build, operate, manage, and maintain our

winning high performance buildings. His expertise spans

buildings.

building science, AI tool chain development, embedded IoT systems, and control theory.

www.passive-logic.com

WORLD BIZ MAGAZINE - PAGE 332


TOP 100 INNOVATION CEOS OF 2021

MICHAEL STATTMANN – CEO OF CASTLABS

Michael Stattmann is CEO and CTO at castLabs GmbH, a

castLabs solutions include DRMtoday DRM and CAS licensing

company specializing in digital video delivery solutions. With

PRESTOplay cross-platform player SDKs, Video Toolkit cloud

over 20 years of technical development expertise, Michael

encoding, Widevine certification, and expert technical

pioneers software and cloud services for businesses to

consulting. At castLabs, we’re all about pioneering software

deliver protected premium content to customers online with

and cloud services for video markets worldwide. Our mission

player technology, DRM licensing, and encoding/packaging

is to push the limits of digital content distribution while

services.

making it accessible.

castLabs pioneers software and cloud services for digital

Our squad of dedicated developers have created a range of

video markets worldwide to easily enable premium movie,

fresh monetization and secure playback technologies

TV, and audio distribution. Their range of applications and

designed to navigate deployment challenges. Our streaming

services are designed to help businesses deliver high-quality

solutions are used by companies in over 35 countries.

video experiences through protected content playback over a large selection of consumer devices and platforms.

www.castlabs.com

WORLD BIZ MAGAZINE - PAGE 333


TOP 100 INNOVATION CEOS OF 2021

PETER CHAPMAN – CEO OF IONQ

Peter Chapman is President and CEO of IonQ, the leader in

Artificial General Intelligence (AGI) and many other

universal quantum computing.

important problems facing mankind.

Previously, Peter was Director of Engineering for Amazon

Quantum computers are a revolutionizing technology — they

Prime. He has over 40 years of leadership in software

have the potential to transform business, society, and the

engineering, from when he began his career at 16 working

planet for the better, and IonQ is at the forefront of this

with Marvin Minsky in the MIT Artificial Intelligence Lab.

revolution. On October 1st, 2021, IonQ began trading as IONQ on the New York Stock Exchange, making it the world's

Shortly after the sale of his last company, Peter came out of

first public pure-play quantum computing company.

an early retirement to help build tools for the blind at the helm

of

Ray

Kurzweil's

company,

K-NFB

Reading

Technologies. Peter has had a lifelong interest in AI and one

We remain hard at work realizing the world-changing potential of quantum computing.

of the reasons he joined IonQ is because he believes that quantum computing may have an important part in solving

www.ionq.com

WORLD BIZ MAGAZINE - PAGE 334


TOP 100 INNOVATION CEOS OF 2021

STEVE EHRLICH - CEO OF VOYAGER DIGITAL

Steve Ehrlich is currently Chief Executive Officer of Voyager

BS in Accounting. He holds a CPA and is a member of the

Digital and its U.S. Subsidiaries. Mr. Ehrlich was CEO of

AICPA. Mr. Ehrlich also holds licenses with FINRA. He is the

E*TRADE Professional Trading LLC, the professional trading

founder of the Hockey in Norwalk Foundation, a non-profit

arm of E*TRADE FINANCIAL and led the Management Buyout

serving over 300 youth hockey players.

of the Lightspeed division in July 2006. As founder and the CEO of Lightspeed Financial, LLC – a US based retail broker-

Voyager Digital Ltd. is a fast-growing, publicly traded

dealer – Mr. Ehrlich was responsible for eight major

cryptocurrency platform in the United States founded in

acquisitions for Lightspeed over a seven-year period.

2018 to bring choice, transparency, and cost efficiency to the marketplace. Voyager offers a secure way to trade over 60

Prior to his executive position, Mr. Ehrlich was a Vice

different crypto assets using its easy-to-use mobile

President at E*TRADE responsible for brokerage strategy. Mr.

application, and earn rewards up to 12 percent annually on

Ehrlich was also responsible for the planning and execution

more than 30 cryptocurrencies.

of three major business acquisitions for E*TRADE FINANCIAL. Mr. Ehrlich graduated from Franklin & Marshall College with a

www.investvoyager.com

WORLD BIZ MAGAZINE - PAGE 335


TOP 100 INNOVATION CEOS OF 2021

YARA BURGAN – CEO OF ELEVATUS

Yara Burgan graduated from the University of Toronto

Hire top talent successfully: For the past few years, Elevatus

School of Business and Professional Studies, with a degree in

has helped global enterprises gain a competitive edge in the

Project Management. She then ventured into completing an

modern talent marketplace with our award-winning hiring

esteemed certificate in “Entrepreneurship in emerging

platform and next-generation video interviewing software.

economies” from Harvard Business School. An avid

Elevatus uses AI and cutting edge technologies to create

technology lover, leader, and creative thinker, Yara’s

software that is transforming the future of HR – and allowing

enthusiasm about leveraging cutting-edge technology led to

companies to build talented workforces, one great hire at a

the evolution of the innovative tech company, Elevatus.

time.

With her extensive industry knowledge, leadership skills, and

Elevatus has created a world where there’s no barrier

overflowing enthusiasm, Yara paved the way for companies

between talent and opportunity. And today, it is breaking

worldwide to utilize Elevatus’ one-of-a-kind AI technology;

new ground with its transformative hiring technology.

that is transforming the future of HR and allowing them to build talented workforces, one great hire at a time.

www.elevatus.io

WORLD BIZ MAGAZINE - PAGE 336


TOP 100 INNOVATION CEOS OF 2021

A. NIETO & J. POYATOS – CEOS OF SEEDTAG

Albert Nieto is an entrepreneur passionate about the digital

Jorge Poyatos is an entrepreneur and an expert of the digital

world and converting ideas into actionable business.

world. With his educational background in industrial

Equipped with a dual degree in economics and business

engineering and a thesis in computational fluid dynamics, he

administration, he possesses extensive experience in areas

decided to introduce a business approach to his career path.

including

His

sales,

operations,

strategy,

and

business

professional

experience

merges

areas

including

intelligence.

engineering, business development, and product innovation.

On a professional level, he worked as an Asset Manager in

After working for Oliver Wyman in Europe, the U.S., and

Spain and on a global scale until he decided to take a leap

LATAM, he transitioned to Google where he became adept

and join Google. After gaining instrumental expertise during

with the digital business sector. Eager to face new challenges

his time at Google, Albert developed the motivation to seek

and with a clear idea in mind, he decided to leave Google

new and more challenging opportunities in the digital

and embark on a new and exciting adventure: Seedtag.

market. This ambition led him to say goodbye to Google and start his own company: Seedtag.

www.seedtag.com

WORLD BIZ MAGAZINE - PAGE 337


TOP 100 INNOVATION CEOS OF 2021

JIM ANDERSON – CEO OF LATTICE

Jim Anderson joined Lattice Semiconductor in September

Jim sits on the Board of Sierra Wireless, the Semiconductor

2018 and focused the company on a mission to be the leader

Industry Association, and the MIT Sloan Americas Executive

in low power programmable solutions. Since then, the

Board and the Dean’s Advisory Board for the College of

company accelerated its cadence of innovative product

Science and Engineering at the University of Minnesota.

introductions with industry-leading power efficiency and achieved record profitability.

Jim holds an MBA and Master of Science in electrical engineering and computer science from the Massachusetts

Prior to joining Lattice, Jim served as the senior vice

Institute of Technology, a Master of Science in electrical

president and general manager of AMD’s Computing and

engineering from Purdue University, and a Bachelor of

Graphics business group, where he was responsible for

Science in electrical engineering from the University of

global sales, marketing, and engineering. Prior to AMD, Jim

Minnesota. He holds four patents for innovations in

held a broad range of leadership positions at companies

computer architecture.

including Intel, Broadcom (formerly Avago Technologies), and LSI Corporation.

www.latticesemi.com

WORLD BIZ MAGAZINE - PAGE 338


TOP 100 INNOVATION CEOS OF 2021

RYAN LUPBERGER - CEO OF CLEANCULT

Passionate about bridging the gap between sustainability

Retail TouchPoints 40 Under 40 for innovation in retail, is a

and excellence, Ryan Lupberger co-founded Cleancult in

TEDx speaker, an author for Conscious Company, and has

2018 with Zachary Bedrosian to disrupt typical notions on

been a guest on American Express Changemakers.

zero waste living and bring ingredient transparency to the masses, changing how the cleaning industry operates.

Cleancult: We believe your clean routine should be easy on you, your home, and the planet. That’s why we made the

After working with numerous social ventures and the leading

switch to a sustainable clean routine, and we’re inviting you

social impact accelerator in the USA, The Unreasonable

to join us. From packaging to shipping to the science behind

Institute, Ryan wanted to combine his love of social impact

our soaps, our model is easy, eco-friendly, and effective.

with design and product excellence, leading to the inception

Simply tell us which products you want and how often you

of what is now Cleancult. Ryan holds a Bachelor of Science

want them, and we’ll deliver the cleanest clean right to your

from Babson College of Entrepreneurship and is an active

door, on your schedule.

mentor for the entrepreneurship community there. He’s been named a top Colorado Entrepreneur by NFIB, awarded

www.cleancult.com

WORLD BIZ MAGAZINE - PAGE 339


TOP 100 INNOVATION CEOS OF 2021

ALEX KLENMAN – CEO, AZINCOURT ENERGY

Alex Klenman is an experienced mining executive whose

Azincourt Energy is a Canadian-based resource exploration

career spans over 30 years in the private and public sectors.

and development company focused on the alternative fuels/alternative energy sector. Our core projects are in the

Over the past decade he has held and continues to hold

clean energy space, with uranium exploration projects in the

leadership roles with numerous private and publicly traded

prolific Athabasca Basin, Saskatchewan, Canada, and

resource companies, including senior officer and/or director

lithium/uranium projects on the Picotani Plateau, Peru.

positions with Azincourt Energy, Cross River Ventures, Leocor Gold, Nexus Gold, Manning Ventures, and others.

Azincourt’s expanding focus will allow the company to grow its evaluation in correlation to macro energy and fuels

During his career he has built and launched several public

trends. Uranium for the nuclear industry, and battery metals

companies while leading over CDN$80M in financings. He

such as lithium, cobalt, nickel, manganese, and graphite, are

began his professional career in television broadcasting

at the forefront of a changing focus in energy development.

which evolved into communications, finance and marketing roles principally for publicly traded companies.

www.azincourtenergy.com

WORLD BIZ MAGAZINE - PAGE 340


TOP 100 INNOVATION CEOS OF 2021

FRANZISKA LEONHARDT - CEO OF AVE+EDAM

Dr. Leonhardt is the CEO of Ave+Edam, a company that

AVE+EDAM creates personal skincare as unique as you. Clean

leverages advanced technology in the field of artificial

and ecologically made-to-order. Backed by science, made in

intelligence (AI) to provide superior skin care products. Dr.

Germany. Ave+Edam was founded by Dr. Franziska

Leonhardt is a high profile entrepreneur, angel investor,

Leonhardt (high profile entrepreneur, investor, lawyer and

lawyer and blockchain enthusiast, who is based in Berlin.

blockchain enthusiast) and Professor Dominik L. Michels (scientist and tech expert focused on algorithms). AVE +

Currently the founder of two businesses, she formerly

EDAM is on a bold journey to create a new generation of

worked in Private Equity and Venture Capital. Dr. Leonhardt

skincare: personalized by advanced technology and powered

was also previously General Counsel, CCO and interim

by the cleanest, high-performance ingredients.

member of the Supervisory Board of Rocket Internet SE with responsibility for executing board decisions within Rocket

"Using the means of technology can really make a difference

Internet‘s network in 110+ countries with 50+ founder teams.

when it comes to taking the guesswork out of skin care."

She is an active player in the Berlin startup ecosystem as senior advisor and board member for several companies.

www.aveandedam.com

WORLD BIZ MAGAZINE - PAGE 341


TOP 100 INNOVATION CEOS OF 2021

JERRY DITTMER - CEO OF FLEXSTEEL INC.

Jerry Dittmer, President and CEO, leads Flexsteel, a 128-year-

furniture because we believe that lasting beauty and comfort

old company that’s transforming into a true omni-channel

improves everyday lifestyles. Using perfected processes,

organization. Under his leadership, Flexsteel has become a

patented technology, and the best-sourced materials

top 10 manufacturer and marketer of residential furniture

available,

under the Flexsteel and Homestyles brands. Jerry is an

opportunities that delight and inspire loyalty.

we

transform

customer

transactions

into

experienced leader with a demonstrated history of managing organizational transformations and complex, customer-

Headquartered in Dubuque, Iowa, USA, Flexsteel was

focused businesses. Using this experience, he’s assembled a

founded in 1893 and incorporated in 1929. The company

management team that’s accelerating the company’s

went public in 1969 on the NASDAQ and trades under the

evolution and growth initiatives while contributing to a more

symbol FLXS. Operating under the brands of Flexsteel and

equitable, inclusive, and sustainable future for all.

Homestyles, our products are distributed nationally through over 1,300 independent retailers and via eCommerce sites.

For over 120 years, Flexsteel Industries has been meticulously crafting exceptionally high-quality residential

www.flexsteel.com

WORLD BIZ MAGAZINE - PAGE 342


TOP 100 INNOVATION CEOS OF 2021

JK CHELLADURAI – CEO OF ONEBILL

JK Chelladurai is the Founder & CEO of OneBill Software and

the company that is truly contagious. Wherever he is in the

have over 32 years of experience in software development

world, he inspires clients, partners and the OneBill team with

including 26+ years of experience in building BSS/OSS

his vision and forward looking solutions. JK holds a BS

solutions for the Telecommunications industry.

degree in Computer Science from National Institute of Technology, Trichy, India.

Furthermore, JK was also one of the founding team members of Portal Software which was acquired by Oracle in

OneBill is transforming the consumption economy with an

2006. Portal Software were the pioneers in providing real-

end-to-end

time billing solutions for telecommunications and internet

management software that powers the entire customer lead-

service providers, such as Vodafone, France Telecom,

to-revenue generation experience. OneBill also supports

Telstra, and many tier-1 telecom companies.

other billing models, such as one-time billing, subscription

consumption-based

billing

and

revenue

billing, recurring billing, hybrid billing, and dynamic billing. JK is a techie people’s person who loves solving problems! He brings an unbridled passion for both the technology and

www.onebillsoftware.com

WORLD BIZ MAGAZINE - PAGE 343


TOP 100 INNOVATION CEOS OF 2021

BRIAN HARRIS - CEO OF MEDRHYTHMS

Brian Harris is a passionate and motivated leader and

artists to advocate and collaborate on topics related to the

entrepreneur who strives to make the world a better place by

clinical application of the arts in neurorehabilitation. In 2015,

helping others.

Brian founded MedRhythms’ clinical division at Spaulding Rehabilitation Hospital, the No. 2 rehabilitation hospital in

Brian discovered his love for music and the brain in college

the country, according to the U.S. News & World Report, in

and was inspired to receive his master's in Music Therapy. He

Boston, Massachusetts and built this program to be the most

went on to become a Board-Certified Music Therapist with a

comprehensive program of its kind in the country.

specialization in Neurologic Music Therapy (NMT) and one of 350 individuals in the world with advanced training in the

Under Brian’s leadership, MedRhythms pivoted to digitize

clinical application of the neuroscience of music.

this therapy in a scalable, digital therapeutics system that could be used in the comfort of patients’ homes without the

Brian is a founding member of the Arts and Neuroscience

need for a Neurologic Music Therapist.

Group at the American Congress of Rehabilitation Medicine, which provides a platform for clinicians, researchers, and

www.medrhythms.com

WORLD BIZ MAGAZINE - PAGE 344


TOP 100 INNOVATION CEOS OF 2021

SOHAIB ZAHID – CEO OF RAILZ

Sohaib Zahid is the Co-founder and Chief Executive Officer at

“We’re on a mission to build the largest financial data

Railz, a company that puts your data on track with our

network so we can enable innovators to build the next

financial data API. Sohaib is a serial entrepreneur with a

generation of data-powered financial services.”

decade of successful experience in building teams, products and companies. He focuses on Sales and Marketing.

Railz is building the foundation for the future of finance with the largest financial data network. Railz is a fintech startup

Prior to founding Railz, Sohaib founded Vanhawks, where he

created by two former tech founders. They were inspired to

led product, sales and operations. Vanhawks was acquired in

solve this problem by building a solution that would

2016. Originally from Pakistan, Sohaib dropped out of

automate the data collection and analysis process so that

medical school to pursue entrepreneurship and is a strong

accounting data could be used for real-time decision-making

believer of open access to data.

- all through an easy-to-implement API. Railz is supported by stellar investors and advisors.

Outside of work, Sohaib enjoys time with his family, and nerds out on air-cooled engines.

www.railz.ai

WORLD BIZ MAGAZINE - PAGE 345


TOP 100 INNOVATION CEOS OF 2021

KONRAD WASIELA – CEO OF ESE

Mr. Wasiela is the Founder and CEO of ESE Entertainment

"The exposure to the industry highlighted how big the

Inc.

gaming industry really was and where the industry was heading, I saw an opportunity gap for the infrastructure

A graduate of the University of British Columbia and a CFL

required in the Esports industry."

(Canadian Football League) alumni. Mr. Wasiela played professional football for the BC Lions, Saskatchewan

"That is how I founded ESE Entertainment, to become an

Roughriders and Montreal Allouettes.

infrastructure provider for leading video game developers, publishers,

and

brands

by

providing

technology,

Through his business ventures and international holdings,

infrastructure, and fan engagement services internationally.

Mr. Wasiela has worked alongside global leaders in the

ESE now operates its own e-commerce channels, esports

gaming and entertainment industry. This included successful

teams, and gaming leagues. I successfully took ESE public in

collaborations with EA Sports, Flutter Entertainment Inc,

2021 on the Toronto Stock Exchange TSXV:ESE."

Take-Two Interactive Software Inc, Full Tilt Poker, Betfair, and the RGA (Remote Gaming Association).

www.ese.gg

WORLD BIZ MAGAZINE - PAGE 346


TOP 100 INNOVATION CEOS OF 2021

RADHA RAJAPPA - EXEC CHAIR OF FLUTURA

Radha currently serves as the Executive Chairperson with

great opportunity to work for the global Big Tech companies

Flutura Decision Sciences & Analytics; an Industrial AI start

IBM and Microsoft during her career, as well as for a nascent

up that impacts Yield, Uptime and Sustainability outcomes

start-up Mindtree that phenomenally scaled globally to over

for large scale industrial facilities.

a Billion dollars. Till 2019, Radha was leading Digital and Services in Microsoft India. As a member of the India

She is also engaged as an External Advisor to Bain &

Leadership team, she was driving the transformation;

Company, consulting with firms in the Private equity and

adoption for customers to the Cloud and Digital world.

Technology space working on Strategy, Market acceleration by crafting the right offerings and go-to-market, Value

For a large part of her career, she was a key member of the

creation and in navigating the nuances of Digital

Executive Leadership team at Mindtree. Radha is an ardent

transformation. Radha serves on the board as an

believer in building and nurturing high performance teams,

Independent

driving towards a transformational vision.

Director

in

two

public

firms,

Zensar

Technologies in the Information Technology industry and in BATA India, the iconic brand company. Radha has had the

www.flutura.com

WORLD BIZ MAGAZINE - PAGE 347


TOP 100 INNOVATION CEOS OF 2021

TIM DEBUS - REUSABLE PACKAGING ASC.

Tim Debus is a trade association executive who manages

$100 billion market worldwide. He works with the RPA Board

industry

business

of Directors on the association’s strategy development,

opportunities through company collaborations involving

organizational planning, resource support, and program

research, education, project management, issue advocacy,

execution. He serves as an industry spokesperson at events

and market promotion. His career and experiences have

and conferences, writes perspectives on industry topics,

formed a champion of sustainability initiatives that achieve

advances key messaging through media outlets, and

both environmental protection and economic value creation

communicates association positions to policymakers. Prior

and growth.

to RPA, Debus worked in the commercial sector leading new

affairs

and

creates

stakeholder

business development activities for companies marketing Debus is leading the Reusable Packaging Association (RPA)

reusable containers. Debus holds a master’s degree in

as president & CEO to advance the common business

political management and a bachelor’s degree in political

interests of member companies by promoting reusable

science.

transport packaging systems. Reusable transport packaging products like pallets, bins, and containers combine to form a

www.reusables.org

WORLD BIZ MAGAZINE - PAGE 348


TOP 100 INNOVATION CEOS OF 2021

SHAHAR FOGEL – CEO OF ROOKOUT

Shahar Fogel is the CEO of Rookout. He's spent the last 2

Rookout helps software engineers to understand their code

decades leading data-driven businesses, products, and R&D

by getting the data they need, wherever it is running,

teams,

instantly. Increase code quality and dev velocity, while

from

organizations.

early-stage Shahar

is

start-ups passionate

to

government

about

software

architecture and observability; as a cyber Security team lead,

empowering your team, reducing MTTR, and supporting easier compliance and access management.

product manager, VC investor, and a Cambridge University MBA alumni.

When running code in production you are constantly trying to figure out what your code is actually doing and why. Even

Prior to Rookout, Shahar served in the Israeli intelligence

though it’s your code, running on your servers, there’s no

corps (Captain) - Cyber security department head between

easy way to see what’s going on. You have to write more

2000 and 2009, achieved his Cambridge MBA 2009-2011, and

code, test it, approve it, deploy it, and only then do you get a

was a VC investor (early stage) - 2011-2015. He served as VP

new sliver of data. We’re here to change that.

Prod → CEO of Brandtix - March 2015 to February 2020 and became CEO of Rookout- February 2020 to present.

www.rookout.com

WORLD BIZ MAGAZINE - PAGE 349


TOP 100 INNOVATION CEOS OF 2021

MIKA TIENHAARA – CEO OF ROCSOLE

Mika Tienhaara has engineering degrees in production

Mika has also mentored and advised more than 50 startup

technology (B.Sc.) and energy technology (M.Sc.) as well as a

companies.

Master in Business Administration. ROCSOLE is the leading smart process imaging company. He is an award-winning innovator and executive, a serial

With AI & deep learning prediction solutions we support

entrepreneur with an excellent track record, a best-selling

operational teams to reduce OPEX, to avoid unplanned

author and an energy industry professional. He has built

shutdowns, and to monitor product quality to increase

successful companies in various countries, such as Norway,

revenues. Our field proven applications include emulsion,

Sweden, Finland, the Netherlands, Germany, Malaysia, USA,

deposition, sand, and flow regime related imaging and our

Brazil and Mexico. Mika has commercialized more than 30

services are applied on offshore and onshore pipelines,

technologies. His passion and drive are to actively contribute

tanks, and separators. We aim to support an automated,

to the sustainability of industries through improved

digitalized and unmanned platform operations.

operational excellence by digital transformation. With his experience from all phases of innovation and startups.

www.rocsole.com

WORLD BIZ MAGAZINE - PAGE 350


TOP 100 INNOVATION CEOS OF 2021

ASHLEY COLLINS - CEO, COLLINS BUILDERS

Since 2003, Ashley Collins has been the owner of Collins

In May 2003, Collins Builders was founded. For the first five

Builders. A Jacksonville, Fla. native, he is a graduate of the

years, Ashley led incredible growth for the company, from

Bolles School and holds a bachelor’s of business

building one home the first year to 148 homes closed in 2008.

administration from Stetson University. When the economic downturn came in 2008, Ashley led the After college, Ashley entered the home-building business

company through the recession, weathering the tough times

with a local company, Trademark Homes, as an assistant

and since 2013 has experienced 25 percent year-over-year

superintendent in December of 1999 and worked his way up

growth. He credits the success to God, his family, a talented

to superintendent in 2000. From 2000-2001, he managed the

team of professionals at Collins Builders and an unwavering

construction of more than 70 homes. In late 2001, he moved

commitment to serving clients. Ashley is happily married to

on to work for another Jacksonville-based home builder,

his wife of more than 20 years, Jeanie, and is blessed with

SEDA, in the estimating, budgeting and purchasing

four children: Hayden, Rowan, Lawson and Lincoln.

department as well as the construction department and in internet-based scheduling software from 2001-2003.

www.investvoyager.com

WORLD BIZ MAGAZINE - PAGE 351


TOP 100 INNOVATION CEOS OF 2021

A. ANDERSON – CEO OF MIADONNA & CO

Anna-Mieke Anderson is the Founder and active CEO of

mined diamonds in every way, all while helping children

MiaDonna & Company and the Founder of The Greener

caught in the middle of the unethical harvesting of mined

Diamond Foundation. She is a dedicated, single mother of 2,

diamonds.

an avid philanthropist and successful entrepreneur. Anna-Mieke has made history by becoming a visionary in the When Anna-Mieke learned the truth behind the conflict origin

new era of the diamond industry. Her dedication to creating

of her earth-mined diamond in 2005, she committed herself

gem quality lab-grown diamonds, even before the

to finding a conflict-free option for fine jewelry. Fueled by a

technology was available, has been recognized by industry

mother’s passion for helping children, she has built a

authorities and organizations. ​She personally leads relief

globally admired, ethical fine jewelry company that

missions to diamond mining regions through The Greener

continues to push boundaries to create a socially responsible

Diamond to ensure a better future for communities living in

diamond trade. Not only did she grow a business, she

poverty due to diamond mining.

pioneered an industry. Anna-Mieke has devoted her life to creating diamonds in a laboratory that are superior to earth-

www.miadonna.com

WORLD BIZ MAGAZINE - PAGE 352


TOP 100 INNOVATION CEOS OF 2021

DR. LUCA COSTA – CEO OF IIW

In 2020 Dr Luca Costa was selected and appointed as CEO of

activities. In 2013, he was employed in the company IIS

the International Institute of welding, which is his current

PROGRESS, owned by IIS, in the position of director and in

position. Since 2021, he also serves as chair of the Italian

2014 was appointed manager of the training department.

standardization Committee in welding. Researchers, industry practitioners and educators, students He was employed in the Italian Institute of Welding in 2000,

and young professionals from over 49 countries are all part

after graduating at Genoa University in Mechanical

of the collaborative working platform of the International

Engineering with a doctorate thesis developed at IIS. He was

Institute of Welding. This unique international cooperation is

awarded the diploma of International Welding Engineer in

achieved through regular meetings of IIW working units and

2000. He was then employed as a teacher in the education

boards, technical networking, shared projects, events,

and training department. In 2002, he took the responsibility

publications and web-based communications. The outcomes

for education and training in the field of Quality,

are shared throughout the world.

Environment and Health and safety. In 2010, he is appointed as manager of theoretical education and training area of

www.iiwelding.org

WORLD BIZ MAGAZINE - PAGE 353


TOP 100 INNOVATION CEOS OF 2021

TRACEY MULLEN - CEO OF ABVERIS

Tracey Mullen is a chemical-biological engineer from MIT

During her tenure as COO, Tracey co-led the implementation

who began her career as a scientist at a startup antibody

of a next-generation antibody discovery platform that has

discovery research organization. In this role, she managed

propelled the company's exponential growth, solidifying

100+ antibody development projects over the course of two

Abveris as a premium partner to some of the world's top

years to help accelerate new drugs to the clinic.

biopharma organizations.

In 2013, she joined the Antibody Discovery team at Biogen

Tracey is now the Chief Executive Officer of Abveris, where

where she optimized cutting-edge technologies for the

she continues to push the boundaries of antibody discovery

discovery and engineering of new therapeutic antibodies,

through strategic organizational improvement and technical

with a focus on some of the industry’s most challenging and

development. When she is off the clock, Tracey can be found

elusive targets. In 2018, Tracey joined Abveris as the Director

on the side of cliffs around the world pursuing her primary

of Antibody Discovery Operations, where she managed

passion outside of work: rock climbing.

technical project design and management before her promotion to Chief Operating Officer in 2019.

www.abveris.com

WORLD BIZ MAGAZINE - PAGE 354


TOP 100 INNOVATION CEOS OF 2021

FABIAN BATTAGLIA – CEO OF MOBIX LABS

Fabian Battaglia is a 35-year tech veteran that is quickly

Battaglia has held multiple management roles in field

building Mobix Labs into a leading global wireless and wired

application

connectivity solutions provider.

companies such as Texas Instruments and Maxim Integrated

engineering

for

leading

semiconductor

Products. He also worked as a design engineer focused on He co-founded the company in 2020 by offering True

advanced systems development for Ford, General Motors

Xero™ latency connectivity solutions for 5G wireless and high

and Chrysler.

bandwidth cable networks. Prior to Mobix Labs, Battaglia served as senior vice president of sales at Microsemi Corp., a

Founded in 2020, Mobix Labs Inc. provides True Xero™

provider of analog and mixed-signal semiconductor

latency connectivity solutions for 5G wireless and high

solutions that was acquired by Microchip Technology in

bandwidth cable networks. Mobix Labs is based in Irvine,

2018, where he managed over $2B of annual sales from

Calif., Mobix Labs also has offices in San Jose, Phoenix and

Fortune 500 and well recognized international companies

Shanghai.

serving communications, medical, aerospace and defense, industrial and data storage markets

www.mobixlabs.com

WORLD BIZ MAGAZINE - PAGE 355


TOP 100 INNOVATION CEOS OF 2021

WILLIAM J. ROBERTS – CEO OF NOBAL

Bill has an entrepreneurial business history, with several

Purchasing Calgary Archives Corp. a records management

companies to remarkable success dating back to 1999.

provider, over 4 years increased gross revenues by ~230%, in 2018 consolidated the sector into was similarly expanded

As

partner

and

COO

with

Construction

Software

across the country, renamed the national company to

Technologies, an early-stage web-based applications iSQFT

Innovative Records Systems Corp. and sold to U.S.-based

continues to day ~$50M USD revenue. As founder and

Access Information Management~$85M.

managing director of RSR Engineering, focused on building commissioning. As the founder and president of Stor edge

NOBAL is an interactive AI, VR hardware and software

Self Storage in 2013, based in Calgary expanding through

disrupting the retail sector by merging bricks and mortar

western Canada, until selling the company in 2007 ~$70M.

with digital. By expanding the iMirror to create an interactive

Starting a national based self-storage company Real Storage

digital experience in several sectors, near term primarily

building and consolidating the sector, with operations from

focus is retail and hospitality.

British Columbia to Ontario, converting to a private trust and the disposition to Storage Vault in 2019 ~ $275M.

www.nobal.ca

WORLD BIZ MAGAZINE - PAGE 356


TOP 100 INNOVATION CEOS OF 2021

VIKRAM SACHDEVA – CEO, SEED & STONE

For the past few years, Vikram Sachdeva has made his mark

partnered with the Songhees Nation of the lək̓ ʷəŋən

in the Cannabis Industry through the establishment of

traditional territory in BC to co-operate two stores in

Cannabis Boutiques. He started Seed & Stone in February

Victoria. Vikram’s goal for Seed & Stone is to be the top-of-

2020 with a deep passion for the plant and a motivation to

mind brand for Cannabis within the region, and to be the go-

create an open space for positive cannabis culture.

to source for cannabis products and education.

With the stigma and history attached to cannabis, Vikram

Prior to Seed & Stone, Vikram has 22 years of retail

created Seed & Stone to be an advocate for cannabis culture

experience in marketing, business development, and

with promoting wellness and inner growth, and to offer a

customer relations with leading retailers such as Subway and

unique buying experience by providing high quality products

BC Liquor Distribution Branch. Vikram has owned and

that not only lifts your spirits but inspires you to embrace

operated Subway franchises in BC and was a member of the

your journey within through cannabis use. With Vikram’s

Subway FaF board in British Columbia.

appreciation for the region of British Columbia, Seed & Stone showcases local micro growers in their stores and has

www.seedandstone.com

WORLD BIZ MAGAZINE - PAGE 357


TOP 100 INNOVATION CEOS OF 2021

ZACK TEPERMAN – CEO OF ZTPR

Originally from Canada, and now based in the United States,

With his years of media experience and his straight-to-the-

Zack studied marketing and broadcasting at Seneca College.

point attitude, Zack created ZTPR in 2014 to bring his

Upon graduating, Zack turned his talents to becoming an on-

expertise to each client he works with, alongside with his

air radio disc jockey, working across the country from Miami

diverse public relations team of hungry go-getters. Since that

to Yellowknife to Toronto at such stations as the Fan 590,

time he has helped scale unknown companies/products to

KISS FM, Y100, and Mix100. After leaving radio, Zack focused

millions in revenue, worked with some of the biggest names

his expertise on public relations, helping lead many

in entertainment/music, and helped billionaires innovate

Canadian and American high-profile PR campaigns.

and change the world with their ideas and companies.

After making the move to Hollywood, Zack served for years

ZTPR has also gone worldwide with staff all over the world,

as the Operations Manager and as a Senior Account

as Zack and his team represent people in Australia, the UK,

Executive at Lexicon Public Relations, helping guide and

Germany, Holland, China, Israel, Canada and more!

advise many celebrities, musicians, athletes and companies to where they are now.

www.ztpr.net

WORLD BIZ MAGAZINE - PAGE 358


TOP 100 CEOS IN INOVATION 2022

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