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Sponsorship Opportunities 2014


As the oldest cheese show in England, the Global Cheese Awards are about to celebrate their 153rd anniversary which is a real testament to the industry through their support, sponsorship and entries. We always take on board comments from the committee and industry and as a result will be increasing sponsorship opportunities for 2014 so even the smallest budget can be accommodated. To broaden the appeal and reach of the awards we will be adding new attractions and investing in targeted marketing and social media campaigns to support our sponsors and broaden our global reach. We have already received interest from the BBC and ITV to film the awards and we are planning for a lot more media attention over the coming months. For further information on any of the opportunities in this leaflet contact:

Brenda +44 (0)1373 463600 brenda@globalcheeseawards.com or debbie@globalcheeseawards.com We look forward to hearing from you! NIGEL POOLEY Global Cheese Awards Chairman

Diary Dates 2014 Judging and Trade Day Friday September 12th 2014 Public Show Day Saturday September 13th 2014


KEY SPONSOR £3,000 +VAT THE BENEFITS

Brand Logo displayed on the numerous banners inside the Cheese Pavilion visited by 20,000 people

Brand Logo displayed on the entrance board either side of the porch entering the Cheese Pavilion

✓ ✓

Free 3x3m selling stand which includes Shell Scheme

✓ ✓

Social Media - inclusion in social media campaign with competitions

✓ ✓ ✓ ✓

Brand logo displayed at each pay gate entering the show

✓ ✓ ✓ ✓ ✓

Up to 8 guest invitations to the Friday Trade Lunch

Brand Logo on both website homepages (Global Cheese Awards & Frome Cheese Show) which is visited frequently by visitors in the build up to the show and after when the show results are published from our range of competitions Brand logo on the inside of the show leaflet (94,000 printed and distributed with Royal Mail, local shops, tourist attractions and Schools) Brand logo displayed around the Village Green, a popular area for all day entertainment Brand logo displayed around the Main Ring hosting a range of entertainment Inclusion of Brand Logo on promotional material issued to the Frome Cheese Show database Up to 8 entry tickets to the Frome Agricultural & Cheese Show Up to 8 admission passes to the Members’ Marquee on Saturday Up to 8 lunch tickets for the Members’ Marquee on Saturday Up to 3 ringside car passes for the Saturday

Sponsorship Opportunities 2014


ASSOCIATE SPONSOR £1,500 +VAT THE BENEFITS

✓ ✓

Free 3x3m selling stand which includes Shell Scheme

✓ ✓ ✓ ✓ ✓ ✓

Inclusion of Brand Logo on promotional items issued to the Frome Cheese Show database

Brand Logo on both websites (Global Cheese Awards & Frome Cheese Show) which is visited frequently by visitors in the build up to the show and after when the show results are published from our range of competitions Up to 8 guest invitations to the Friday Trade Lunch Up to 8 entry tickets to the Frome Agricultural & Cheese Show Up to 8 admission passes to the Members’ Marquee on Saturday Up to 8 lunch tickets for the Members’ Marquee on Saturday Up to 3 ringside car passes for the Saturday

Contact +44 (0)1373 463600


WEBSITE ADVERTISING £250

2014 will see us launch our new website that will give you news about the show, include our new blog and act as our main source of information on the show. We will be using our social media and marketing campaigns to drive both trade and consumer traffic to the site and is an excellent opportunity to get your company or brand in front of the people who matter.

TRADITIONAL BRITISH & CONTINENTAL MARKET

Contact Jodie at jodie@globalcheeseawards.com or call 01373 463 600 If you want to be at the show but don’t have massive budgets this is an excellent opportunity for smaller producers to become part of the show. Following feedback we understand that budgets are tight so by introducing this element we can offer you the chance to get your products in front of the trade and 20,000 cheese loving consumers.

EDUCATION CENTRE

Contact Jodie at jodie@globalcheeseawards.com or call 01373 463 600 Consumer research shows that people in the UK still don’t understand the dairy process or the range of cheese and dairy products available by introducing this concept we are planning to help in this important educational message. The concept will show the process from cow to plate and will feature a model milking cow, a cheese tasting centre and a lecture/ demonstration theatre. We will be promoting this feature heavily in our marketing programme. If you would like to be involved either sponsoring an area or putting your cheese in the tasting centre contact Jodie at jodie@globalcheeseawards.com or call 01373 463 600.

Sponsorship Opportunities 2014


CIDER, CHEESE AND WINE BAR

Contact Jodie at jodie@globalcheeseawards.com or call 01943 872 505 Following an initial launch in 2013 - we are looking to make this one of the main features of the cheese pavilion that will be open on the trade and consumer day. Being in the heart of cider country we felt that we should include this element into the normal cheese and wine association. We are hoping to find one major sponsor, or to split into the three elements of cider, wine and cheese. By selling your wares you will see a return on your investment.

MAKE THE MOST OF YOUR 2014 GCAs

Contact +44 (0)1373 463600


THE DAIRY PRODUCE SCHEDULE £1,500 +VAT THE BENEFITS

✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓

Brand logo on the front cover of The Dairy Produce Schedule

MAKE AN IMPACT IN 2014

Full page advert in The Dairy Produce Schedule Display space, 3x3m, inside the Cheese Pavilion for the Friday & Saturday 2 lunch tickets for the Friday Trade Day Company name displayed inside the Show Programme & Catalogue sold on Saturday Up to 8 entry tickets to the Frome Agricultural & Cheese Show Up to 8 admission passes to the Members’ Marquee on Saturday 2 lunch tickets for the Members’ Marquee on Saturday 3 ringside car passes for the Saturday

MARQUEE SPONSORSHIP £1,500 +VAT THE BENEFITS

✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓

A5 advert on the inside cover of the Dairy Produce Schedule Display space, 3x3m, inside the Cheese Pavilion for the Friday & Saturday Company name featured inside the Dairy Produce Schedule Numerous banners and/or flags displayed inside marquee (supplied by the sponsor) 2 lunch tickets for the Friday Trade Day Company name displayed in the Show Programme & Catalogue sold on the Saturday Up to 8 entry tickets to the Frome Agricultural & Cheese Show Up to 8 admission passes to the Members’ Marquee on Saturday 2 lunch tickets for the Members’ Marquee on Saturday 3 ringside car passes for the Saturday


TRADE LUNCH SPONSORSHIP £1,500 +VAT THE BENEFITS

✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓

Space for numerous Banners inside the Marquee (Supplied by the sponsor) Brand logo on Admission Ticket for the Trade Lunch Brand logo on Menu for guests Company name displayed inside the Dairy Produce Schedule Up to 8 lunch tickets for the Friday Trade Day Display space, 3x3m, inside the Cheese Pavilion for the Friday & Saturday Up to 8 entry tickets to the Frome Agricultural & Cheese Show Up to 8 admission passes to the Members’ Marquee on Saturday 2 lunch tickets for the members’ Marquee on Saturday 3 ringside car passes for the Saturday

STEWARDS APRONS £POA THE BENEFITS

✓ ✓ ✓ ✓ ✓ ✓

Brand logo printed on 50 aprons used by Stewards at the Friday Trade Day Company name displayed in the Dairy Produce Schedule Display space, 3x3m, inside the Cheese Pavilion for the Friday & Saturday 2 entry tickets to the show on Saturday 13th September 2 admission passes for the Members’ Marquee on Saturday Company name displayed in The Show Programme & Catalogue sold on the Saturday


THE WEDGE £2,000 +VAT The Wedge will be issued twice a year reporting on the Global Cheese Awards to members of the trade.

THE BENEFITS

✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓

Brand logo on the cover of “The Wedge” Advert on the back page of “The Wedge” Company name displayed inside the Dairy Produce Schedule 2 lunch tickets for the Friday Trade Day Display space, 3x3m, inside the Cheese Pavilion for the Friday & Saturday Up to 8 Show entry tickets to the Frome Agricultural & Cheese Show Up to 8 admission passes to the Member’s Marquee on Saturday 2 lunch tickets for the Member’s Marquee on Saturday 3 Ring Side Car Passes for the Saturday Company name displayed inside the Show Programme & Catalogue sold on the Saturday

SPONSORS’ ADMISSION PACK SPONSORSHIP £250 +VAT THE BENEFITS

✓ ✓

Brand logo on the cover of the sponsors’ admission pack

✓ ✓ ✓ ✓

Company name displayed inside the Dairy Produce Schedule

Company leaflet distributed inside the sponsors admission pack (supplied by the sponsor) 2 entry tickets to the Frome Agricultural & Cheese Show 2 admission passes to the Member’s Marquee on Saturday Company name displayed inside the Show Programme & Catalogue sold on the Saturday


AWARD PRESENTATION SPONSORSHIP £700 +VAT THE BENEFITS

✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓

Brand logo prominently displayed behind the winners as they receive their awards Logo to feature in professional show photography for press and publicity purposes Display space, 3x3m, inside the Cheese Pavilion for the Friday & Saturday Option to present some of the awards Company name displayed inside the Dairy Produce Schedule Company name displayed inside the Show Programme & Catalogue sold on Saturday Up to 4 entry tickets to the Frome Agricultural & Cheese Show Up to 4 admission passes for the Members’ Marquee on Saturday

RESULTS SPONSORSHIP £400 +VAT

GREAT VALUE SPONSOR PACKS

THE BENEFITS

Brand logo will be shown on every page of the results which are posted on the Global Cheese Awards website and distributed to exhibitors on the Trade Day

✓ ✓ ✓ ✓ ✓

Display space, 3m x 3m, inside the Cheese Pavilion for the Friday & Saturday Company name displayed inside the Dairy Produce Schedule Company name displayed inside the Show Programme & Catalogue sold on Saturday 2 entry tickets to the Frome Agricultural & Cheese Show 2 admission passes for the Members’ Marquee on Saturday


ROSETTE SPONSORSHIP £750 +VAT THE BENEFITS

Brand logo on the tail of the Rosettes presented to Gold, Silver & Bronze winners

✓ ✓ ✓ ✓ ✓

Company name displayed inside the Dairy Produce Schedule

MAKE AN IMPACT IN 2014

Display space, 3x3m, inside the Cheese Pavilion for the Friday & Saturday Up to 4 entry tickets to the Frome Agricultural & Cheese Show Up to 4 admission passes to the Member’s Marquee on Saturday Company name displayed inside the Show Programme & Catalogue sold on the Saturday

PRIZE CARD SPONSORSHIP £750 +VAT THE BENEFITS

Brand logo on the Prize Cards presented to Champions, Gold, Silver & Bronze winners

✓ ✓ ✓ ✓ ✓

Company name displayed inside the Dairy Produce Schedule Display space, 3x3m, inside the Cheese Pavilion for the Friday & Saturday Up to 4 entry tickets to the Frome Agricultural & Cheese Show Up to 4 admission passes to the Member’s Marquee on Saturday Company name displayed in the Show Programme & Catalogue sold on the Saturday


CHEESE AUCTION £600 +VAT THE BENEFITS

✓ ✓ ✓ ✓ ✓ ✓ ✓

Sponsor branded area for the Auction held on Saturday Branded bags provided by the sponsor will be used during the Auction Company name displayed in the Dairy Produce Schedule Display space, 3x3m, inside the Cheese Pavilion for the Friday & Saturday 2 entry tickets to the Frome Agricultural & Cheese Show 2 admission passes to the Member’s Marquee on Saturday Company name displayed in The Show Programme & Catalogue sold on the Saturday


GOLF DAY SPONSORSHIP £300 +VAT THE BENEFITS

✓ ✓

Trophies engraved with your company name

✓ ✓ ✓ ✓ ✓

Opportunity to present prizes on the golf day

A GREAT DAY OUT & GE YOUR BRA T ND NOTICED

Opportunity to display company details around the golf course (supplied by the sponsor) Photographic opportunities Company name displayed inside the Show Programme & Catalogue sold on Saturday 2 entry tickets to the Frome Agricultural & Cheese Show 2 admission passes for the Members’ Marquee on Saturday

GREAT VALUE

JUDGES’ ADMISSION PACK & BOOK SPONSORSHIP £POA

THE BENEFITS

Brand logo featured on the front cover of the Judges’ Admission Pack and the Official Book used during judging

Company leaflet distributed inside the Judges’ Admission Pack (provided by the sponsor)

✓ ✓ ✓ ✓

Company name displayed inside the Dairy Produce Schedule Company name displayed inside the Show Programme & Catalogue sold on Saturday 2 entry tickets to the Frome Agricultural & Cheese Show 2 admission passes for the Members’ Marquee on Saturday


GREAT VALUE

EXHIBITORS’ ADMISSION PACK SPONSORSHIP £250 +VAT THE BENEFITS

✓ ✓

Brand logo featured on the front cover of the Exhibitors’ Admission Pack

✓ ✓ ✓ ✓

Company name displayed inside the Dairy Produce Schedule

GREAT VALUE

Company leaflet distributed inside the Exhibitors‘ Admission Pack (provided by the sponsor) Company name displayed inside the Show Programme & Catalogue sold on Saturday 2 entry tickets to the Frome Agricultural & Cheese Show 2 admission passes for the Members’ Marquee on Saturday

CELEBRITY COOKERY THEATRE INGREDIENTS £200 +VAT THE BENEFITS

✓ ✓

Celebrity Chef to feature your ingredient, mentioned by brand in an agreed recipe

✓ ✓ ✓

Company name displayed inside the Show Programme & Catalogue sold on Saturday

Sponsor’s name on menus distributed after the show via the Frome Cheese Show website (www.fromecheeseshow.co.uk) 2 entry tickets to the Frome Agricultural & Cheese Show 2 admission passes for the Members’ Marquee on Saturday


COMPETITIVE SECTIONS AND CLASSES All sections below will receive a full listing in Show Catalogues, Pre-Show Postings and Website, they will also receive appropriate badges. If more than one class is sponsored, lunch tickets will also be included. There are also individual classes under each of the sections that are available for sponsorship - for further information please call Brenda on +44 (0)1373 463 600 or email brenda@globalcheeseawards.com

COMPETITIVE SECTIONS £500 +VAT ✓ Farmhouse Cheddar ✓ UK Creamery Cheddar ✓ Open Creamery Cheddar ✓ Territorials ✓ Regionals ✓ European ✓ Reduced Fat ✓ Speciality (for producers making less than 5 tonnes per week) ✓ Open Speciality ✓ Goats & Sheep ✓ Blue ✓ Specific Cheese Type ✓ Non Cheese SEE YOU ✓ Retailers THERE! ✓ Best Branded Cheddar COMPETITIVE CLASSES £300 +VAT ✓ West County Cheddar with PDO Designation Grand Prix ✓ Danisco/Dupont Grand Prix Final Round ✓ Presentation Cheese Type Open to all Countries ✓ Cheese For Export Open to all Countries ✓ Householder’s Choice Open to all Countries ✓ Children’s Class Open to all Countries ✓ Celebrity Class Open to all Countries ✓ Best New Cheese Open to all Countries


CONTACT INFORMATION

For further information on any of the opportunities in this leaflet contact:

Brenda +44 (0)1373 463 600 brenda@globalcheeseawards.com Debbie debbie@globalcheeseawards.com You can also find out more information on the new Global Cheese Awards website:

www.globalcheeseawards.com


Visit the Global Cheese Awards website:

www.globalcheeseawards.com


Global Cheese Awards Sponsorship