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STOCKHOLM | 斯德哥尔摩 | СТОКГОЛЬМ

STOCKHOLM City Edition Spring/Summer 2018

DISCOVER STOCKHOLM: our essential insiders’ guide to the best luxury shopping in Sweden’s enticing capital city


LEGENDARY LUXURY. For more than a centrury, Nordiska Kompaniet has served as the only true venue for high-end shopping in Sweden. Experience first-class service and feast upon an extensive selection of the world’s most prestigious brands in fashion, beauty and interior design. Welcome to NK.

MONDAY – FRIDAY 10AM – 8PM. SATURDAY 10AM – 6PM. SUNDAY 11AM – 5PM. HAMNGATAN. 08 – 762 80 00. NK.SE.


FLAGSHIP STORES STOCKHOLM, GREV TUREGATAN 14

COPENHAGEN, NY ØSTERGADE 4

COPENHAGEN AIRPORT, NYTORV


THE LOTUS COLLECTION FINE JEWELLERY DESIGNED BY CHARLOTTE LYNGGAARD WWW.OLELYNGGAARD.COM

PARIS, 4, RUE DU 29 JUILLET

SINGAPORE, 03-08C TAKASHIMAYA S.C.

SYDNEY, NSW, 89 MARKET STREET


LEGENDARY LUXURY. NK Juvelsalong is the shopper’s natural destination of choice for exclusive watches and jewellery. We offer an extensive range of carefully selected international brands. We are proud to represent many prestigious brands, such as Cartier, Chanel, IWC, Jaeger-LeCoultre, Omega, Longines, Bulgari, Tag Heuer, Breitling. Exclusive to NK in Sweden are Piaget, Chaumet, Messika, Damiani and Pomellato. All perfect reasons to visit the Nordiska Kompaniet.

NK JUVELSALONG

MONDAY–FRIDAY 10AM–8PM. SATURDAY 10AM–6PM. SUNDAY 11AM–5PM. HAMNGATAN. +46 8 –762 80 00. NK.SE.


HAPPY SPORT


THE FUSION CO L L E C T I O N

B I B L I OT E K S G ATA N 1 S TO C K H O L M G E O R G J E N S E N .CO M


14

EDITOR’S LETTER

Austria Barcelona Belgium Copenhagen

捷克 Germany

‫أملانيا‬ 德国 Германия Gothenburg Helsinki Area Holland Istanbul Italy Lebanon London Madrid Milan Oslo

Whether you are travelling for business or pleasure, we can help you discover the very best of this distinctively Scandinavian capital city. Stockholm has much to offer, as our guide on page 63 reveals. Readers who appreciate world-class fashion will enjoy our feature on Sweden’s leading labels (page 40) and in this issue we also reveal the Swedish interior design names to know (page 46). SHOP is part of Global Blue, the Tax Free Shopping market leader that helps you save up to 19% when shopping in Sweden. We publish guides to the most prestigious destinations across Europe and Asia. Our international insider knowledge means we are ideally placed to tell you about the top global brands you’ll find in Stockholm. For the very latest information, visit globalblue.com. For the ultimate travel companion, be sure to download the new SHOP TAX FREE app, which is available now – find all the details in our news section in this issue. Calculating how much you can save by shopping tax free has never been easier.

Paris Portugal Prague Rome Singapore Stockholm Switzerland Чехия /GlobalBlue/GlobalBlueRu @GlobalBlue @环球蓝联-Globalblue GlobalBlue环球蓝联 /globalblue /globalblue

EMMA CHEEVERS

@shopmagazine_

ILLUSTRATION: ISAAC BONAN

Welcome to Stockholm


16

CONTRIBUTORS DAVID DORAN

SALLY MCILHONE As SHOP’s deputy editor, Sally McIlhone is in touch with leading brands, creatives and writers around the world so she can stay on top of the latest styles and designs. Sally has contributed to ShortList, Stylist and Total Film online. In this issue, she introduces the top Swedish interior design names to know. globalblue.com

REBECCA RHYS-EVANS SHOP’s fashion and lifestyle writer Rebecca Rhys-Evans has a degree in American literature, history and cultures from the University of Liverpool and formerly ran the online team at the Flannels website. She has previously written for various British and international fashion brands and magazines.

HANNAH LEWIS Hannah Lewis, SHOP’s features editor, holds degrees from the University of Oxford and the London College of Fashion. She has written for a number of international publications, including Time Out in Dubai, Quintessentially in London and Prestige in Hong Kong. Her travel essential is a good book.

ILLUSTRATION: DAVID DORAN; PHOTO: (RIGHT) LAURIE EDWARDS

David Doran created this season’s cover illustration for SHOP Stockholm. It shows the city’s famous Millesgården sculpture park, with fashionable models taking centre stage on the plinths. David’s other clients include Apple, Vogue and the New Yorker magazine. Discover SHOP Stockholm and our other editions at issuu.com/globalblue.


PRADA RALPH LAUREN BYREDO

LOUIS VUITTON ACNE STUDIOS RODEBJER

CHANEL BURBERRY

[AND OTHERS]

HOPE


18

SHOP FLOOR E D I TO R I A L

PUBLISHING

Editor-in-chief Emma Cheevers

Publisher James Morris

Deputy editor Sally McIlhone Acting deputy editor Ruairidh Pritchard Cover illustrator David Doran Production editor Katie Muxworthy Production assistant Julia Spaeth Features editor Hannah Lewis Fashion editor Ximena Daneri Acting fashion editor Lucinda Turner Assistant fashion editor Fani Mari Fashion and lifestyle writer Rebecca Rhys-Evans News editor Ginger Rose Clark Chief sub-editor Hester Lacey Copy editors Katie Davis, Claire Gervat, Harriet O’Brien Picture editor Kirsty Andrews Assistant picture editors Grace Bird, Katie Byrne, Mónica R Goya Picture assistant Selina Tan Senior artworkers Aaron Carline, Hayley Moseley Artworker Onur Unaltay Artworking assistant Tatjiana Antoniou Online managing editor Kirsty Welsh Acting online managing editor Sufiyeh Hadian-Clarke Assistant online editor Marina Nelson Associate online editor Emily Scrivener

Chinese editor Yuan Fang Chinese production editor Junjie Dou Chinese online editor Qingya He Assistant Chinese online editors Yangzi Liang, Luyue Zhang Chinese translator Chenguang Yi

G LO B A L B L U E S W E D E N

Senior Russian editor Anastasia Kyle-Langley Russian editorial assistant Karina Starobina Russian translators Teena Garnik, Gary Ramazanov

Account managers Yasemin Bilir, Christopher Hedin, Jonas Kei, Vivi Sun, Sara Wahlby

Print Dane Consultancy AVP business development manager Patrice Janet Art director Fabio Gervasoni Senior designer Yuese Shi Junior designer Kiranjeet Kaur

Commercial director Sweden and Finland Casimir Ehrnrooth Sales manager Sweden Andreas Ebbesen Key account managers Elin Grenås, Katarina Thelin, Carolina Wadsby Rudberg

Global Blue Sverige AB, Västmannagatan 8, 111 24 Stockholm, +46 (0)8 5452 8440 Regional tourist office Stockholm Tourist Centre, Kulturhuset, Sergels Torg, 111 20 Stockholm

Creative services manager Steve Brown Studio production assistant Inga Abramian Marketing intern Joanna Dodge Digital production assistant Linda Hau Production assistant Chris Bigg Head of digital Eamonn Leacy Digital data analyst Dian Liu Digital marketing manager Anastasia Budieva Product manager Devesh Sankadecha Developer Mohammed Hakiki Project manager Elisabeth Schloemmer

Chief executive officer Jacques Stern SHOP is published by Global Blue Group headquarters Global Blue SA, Route de Crassier 7, CH-1262 Eysins, Switzerland Corporate registration number 5565726923 globalblue.com info@globalblue.com

Disclaimer: SHOP magazine is published by Global Blue Group. All rights reserved. Reproduction in whole or part is strictly prohibited. While every care is made to ensure all of the information is correct, Global Blue cannot be held responsible for any changes in information that may occur after publication. Global Blue shall not be liable for any damage, loss, injury or inconvenience arising out of, or in connection with, the contents of the guide. All rights reserved. ©2018 Global Blue


#BornToDare

BLACK BAY STEEL


CONTENTS PRODUCTS 24

26

Check Out SHOP selects a standout piece from Stockholm this season Products Key looks for the season, from fashion and footwear to jewellery and accessories

24

58

NEWS

34

Shop Window One store not to be missed in Stockholm News Seasonal updates on shops, services and new products

46

FEATURES 40

46

Staying Power Sweden’s leading labels have captured an international market with their distinctive aesthetic and refreshing approach to fashion. Rebecca Rhys-Evans investigates their enduring appeal Heart Of The Home Now is the time to discover Sweden’s top interiors pieces, from beautifully simple brushes to perfect pewter and the antiques of the future, says Sally McIlhone

EXPERIENCE 58

Table Talk Spanish-style tapas dishes have become popular across Europe and Stockholm is well ahead of the trend, as Katie Muxworthy discovers

Above (clockwise from left): Iris Hantverk grooming products; Stora Skuggan Moonmilk eau de parfum; tacos served at Supper

PHOTOS: (TOP LEFT) SARA FLEGO; (BOTTOM) © SARA MEDINA LIND. IRIS HANTVERK 2017

32


CONTENTS STOCKHOLM GUIDE 63

Maps and guides to the key shopping areas of Stockholm

ESSENTIALS 86

How To Shop Tax Free The simple steps to saving money on your shopping

TRANSLATIONS 88 92

中文翻 译 Русский Перевод

SOUVENIR 98

The essential item to bring home

XX 69

ENG LISH | РУ С СК И Й | 中 文

VISIT US ONLINE...

Visit globalblue.com, our recently relaunched website, for the latest luxury shopping and travel stories, updated daily Погрузитесь в мир роскошного шоппинга и увлекательных путешествий, посетив наш обновлённый сайт – globalblue.ru 访问我们近日新版上线的网站 globalblue.cn, 了解最新奢华购 物旅游信息,每日更新

/GlobalBlue/GlobalBlueRu @GlobalBlue @环球蓝联- Globalblue GlobalBlue环球蓝联 /globalblue /globalblue @shopmagazine_ Above: Little Liffner D-ring box bag

PHOTO: (RIGHT) © MEREDITH BRADEN BUCHER

FOLLOW US AT...


MAXMARA.COM MAXITAL AB - BIRGER JARLSGATAN 12 (FRANCHISEE MAX MARA)


CHECK OUT

Cult Stockholm-based perfumer Stora Skuggan has launched the latest in its range of uniquely formulated, stylishly bottled fragrances. Moonmilk is a natural phenomenon named by Swiss naturalist Conrad Gessner in 1555. The term refers to a mysterious, glistening form of limestone found in caves – it is particularly striking when illuminated by moonlight. Inspired by Gessner’s description, the Stora Skuggan team was reminded of the earthy yet otherworldly scent of sandalwood and set out to create Moonmilk, which also features notes of Save up to 19% by shopping tax free, see page 86

lime, black tea and lily of the valley. The result is a perfume that becomes more intriguing with every inhalation. The scent acts as a reminder of the beguiling power of nature, while the distinctive bottle wouldn’t look out of place on the most elegant dressing table. lt Stora Skuggan Moonmilk eau de parfum, 30ml, SEK 1,200, Stora Skuggan, Östgötagatan 18, 116 25 Stockholm, storaskuggan.com FOR MAP GO TO PAGE 80

PHOTO: SARA FLEGO

MOONLIGHT MAGIC


#BoggiGentlemanStyle

A GENTLEMAN FINDS IRONY IN EVERYTHING. - Rule 23 -

boggi.com

STOCKHOLM | Sturegatan 10 | Tel. +46 8 450.99.38


26 | P R O D U C T S

H&M sunglasses, SEK 79.50, H&M, Drottninggatan 56, 111 21 Stockholm, +46 (0)3 314 0000, hm.com

Filippa K jacket, SEK 3,700, Filippa K, Biblioteksgatan 2, 111 46 Stockholm, +46 (0)8 611 8803, filippa-k.com

Power suits are big news for spring/ summer 2018; opt for a blush hue and coordinating accessories to score some serious style points

Burberry bag, SEK 20,000, Burberry, Biblioteksgatan 6, 111 46 Stockholm, +46 (0)8 611 8208, burberry.com

Save up to 19% by shopping tax free, see page 86

Cartier ring, price on request, NK Juvelsalong, Hamngatan 18-20, 111 47 Stockholm, +46 (0)8 762 8455, cartier.com

Rolex watch, SEK 56,100, Rob Engström, Drottninggatan 32, 111 51 Stockholm, +46 (0)8 202600, rolex.com

PHOTOS: (SUNGLASSES) H&M; (RING) © CARTIER; (WATCH) © ROLEX

THINK PINK


S H O P | 27

Pandora earrings, SEK 549, Pandora, Drottninggatan 59, 111 21 Stockholm, +46 (0)8 233 032, pandora.net

Zara shirt, SEK 349, Zara, Drottninggatan 68, 111 21 Stockholm, +46 (0)8 5451 0150, zara.com

Max Mara purse, SEK 3,290, Max Mara, Birger Jarlsgatan 12, 114 34 Stockholm, +46 (0)8 611 1466, maxmara.com

Boss shoes, SEK 2,999, Boss, Biblioteksgatan 1, 111 46 Stockholm, +46 (0)8 611 4240, hugoboss.com

globalblue.com

Filippa K trousers, SEK 2,300, Filippa K, Biblioteksgatan 2, 111 46 Stockholm, +46 (0)8 611 8803, filippa-k.com


28 | P R O D U C T S

FRESH APPROACH

Keep your springtime look light with on trend wide-leg white jeans, avant-garde earrings and the season’s must-have sandals

Mango earrings, SEK 169, Mango, Sergelgatan 2-4, 111 57 Stockholm, +46 (0)8 411 9200, mango.com

Maje top, SEK 1,350, NK Maje, Hamngatan 18-20, 111 47 Stockholm, +46 (0)8 762 8092, maje.com

Prada sandals, price on request, Prada, Birger Jarlsgatan 11, 111 45 Stockholm, +46 (0)8 660 5700, prada.com

Save up to 19% by shopping tax free, see page 86

Lindex jeans, SEK 399, Lindex, Kungsgatan 48, 111 35 Stockholm, +46 (0)10 452 6176, lindex.com

PHOTOS: (JEANS) PICANTE AB; (EARRINGS) STARP ESTUDI; (TOP) PAUL BLIND

Sandqvist bag, SEK 1,795, Sandqvist, Jakobsbergsgatan 9, 111 44 Stockholm, +46 (0)7 6275 9080, sandqvist.net


PanoMaticLunar


30 | P R O D U C T S

Bose headphones, SEK 3,999, Digital Inn, Birger Jarlsgatan 37, 111 45 Stockholm, +46 (0)10 330 3000, bose.com

Esprit jacket, SEK 1,099, Esprit, PUB, Drottninggatan 63, 111 20 Stockholm, +46 (0)8 5577 6797, esprit.com

DRESS DOWN For an ideal Scandinavian weekend look, mix acid-wash denim and retro trainers with high-tech extras and luxury luggage

Diesel jeans, SEK 1,499, Ă…hlĂŠns, Klarabergsgatan 50, 111 21 Stockholm, +46 (0)8 676 6000, diesel.com

Bottega Veneta bag, SEK 42,190, Bottega Veneta, Birger Jarlsgatan 10, 114 34 Stockholm, +46 (0)8 611 6688, bottegaveneta.com

Save up to 19% by shopping tax free, see page 86

Asics Tiger trainers, SEK 885, Stadium, Drottninggatan 53, 111 22 Stockholm, +46 (0)10 452 8321, asicstiger.com


BIBLIOTEKSGATAN 16 MALL OF SCANDINAVIA


SHOP WINDOW

GOOD SPORT Stockholm recently welcomed a new haven for sports fans with the autumn 2017 opening of the new 2,000-square-metre Stadium retail space. The store takes an innovative approach to shopping by offering a physical space with digital screens and on-hand help to select from thousands of products to order online. Navigation is made easy with expert advice, while this new format gives access to a wider Save up to 19% by shopping tax free, see page 86

range of products and personalisation services, bridging the gap between traditional retail and e-commerce. The store carries gear from the world’s top brands for a wide range of sporting disciplines. rre Stadium, Drottninggatan 53, 111 21 Stockholm, +46 (0)10 452 8321, stadium.se FOR MAP GO TO PAGE 68


34 | N E W S

SHINING IN THE RAIN As well collaborating with Marni on a colourful collection, Stutterheim has also teamed up with Slovakian footwear brand Novesta on a range of rubber Chelsea boots this season. The unisex Stutterheim Chelsea Rainwalkers (SEK 1,199) come in three different colourways: a black upper is bought to life with a contrasting sole in either white, grey or red. Novesta’s expertise with natural rubber is carried through to this capsule collection. The styles are made of natural

rubber with a cotton lining and are a perfect addition to the Stutterheim premium range of functional pieces for rain and the outdoors. Protecting you from the occasional summer rain shower without compromising on style, these are an appropriate footwear choice when exploring Sweden. grc Stutterheim, Åsögatan 136, 116 24 Stockholm, +46 (0)8 4081 0398, stutterheim.com FOR MAP GO TO PAGE 83

Byredo, founded by Swedish native Ben Gorham in 2006, added new scent Bibliothèque to its elegant fragrance collection in March. Inspired by libraries and the ancient pages of leatherbound books, the eau de parfum (50ml, SEK 1,100) is defined by Byredo’s signature patchouli base. Bibliothèque also includes notes of peach, plum, peony and violet, adding sweet, light top notes to an otherwise deep fragrance. lt Byredo, Mäster Samuelsgatan 10, 111 44, Stockholm, +46 (0)8 5250 2615, byredo.com FOR MAP GO TO PAGE 71 Save up to 19% by shopping tax free, see page 86

PHOTO: (BOTTOM) © BOHMAN & SJÖSTRAND AB

SCENT LIBRARY


WELCOME TO THE CENTRE OF

MODERN DESIGN Enter the department store Illums Bolighus and enjoy an exclusive world of quality and world-famous international and Danish design. On several floors of inspiring displays you will find only the very finest in exquisite design, kitchenware, tableware, lamps, carpets, textiles, furniture and fashion.

S T O C K H O L M · M A L M Ö · W W W. I L L U M S B O L I G H U S . C O M


36 | N E W S

ONE TO WATCH THE CORDS & CO

MONCLER MOVES IN Moncler has opened its first single-brand boutique in Sweden. All its menswear and womenswear collections and accessories are available at the new Stockholm store, including Moncler Grenoble, the brand’s most technical capsule collection, designed for tackling harsher climates. Situated in a prime location, the single-storey store looks over both Mäster Samuelsgatan and Birger Jarlsgatan, the two most famous streets for luxury fashion in the city. rre Moncler, Birger Jarlsgatan 13, 111 45 Stockholm, +46 (0)8 611 0006, moncler.com FOR MAP GO TO PAGE 71

Save up to 19% by shopping tax free, see page 86

PHOTO: (RIGHT) GONIMUS@GMAIL.COM

In the short space of time since The Cords & Co launched in August 2017, this Stockholm-based company has already conquered several countries with its premium corduroy denim. Led by Mikael Söderlindh, the brains behind Happy Socks, and CEO Omar Varts, the brand is constructed around corduroy staples such as five-pocket trousers. For spring/summer 2018 expect lightweight corduroy pieces with a vintage-style finish, in the form of shorts, dungarees, kimono jackets and T-shirts. A colour scheme reminiscent of California’s richly hued Salvation Mountain lends a playful edge to the brand’s second collection. grc The Cords & Co, Åsögatan 132, 116 24 Stockholm, thecords.com FOR MAP GO TO PAGE 83


Visit the museum shop

Literature, science toys, chocolate medals

Stortorget 2, Old Town, Stockholm. Subway: Gamla stan. Buses: 2, 3, 43, 53, 55, 71 and 76. nobelmuseum.se

ŠŽ N O B E LSTI FTE LS E N

The Nobel Prize The Nobel Laureates Alfred Nobel


38 | N E W S

IN THE GROOVE This April, jewellery brand Ole Lynggaard Copenhagen introduced new bracelets to its popular Nature collection. Featuring the same hand-cut grooves as the other pieces in the collection, the latest designs are made of 18-carat gold with a matte or polished finish. The open bracelets (from SEK 27,900) are available with or without beautiful precious stones from Ole Lynggaard’s range: choose from lapis lazuli, which is new for 2018, and serpentine, amber, pearl or tourmaline, among others. grc Ole Lynggaard Copenhagen, Grev Turegatan 14, 114 46 Stockholm, +46 (0)8 664 1155, olelynggaard.com FOR MAP GO TO PAGE 70

CRYSTAL CLEAR

Save up to 19% by shopping tax free, see page 86

IN BRIEF This season’s ultimate travel companion is the new SHOP TAX FREE app. The app can direct users to their favourite stores in Stockholm, quickly calculate tax free savings and track the progress of tax refunds in real time. The app is available to download for free in English, Chinese and Russian

PHOTO: (LEFT) STUDIO CA

For its new store in Stockholm’s Mall of Scandinavia, Swarovski looked to its own defining material for the design. The Crystal Forest retail concept brings customers into the Swarovski world from their very first glimpse of the store. The architectural facade features stainless steel prisms that glisten like crystal and reflect the light from the exterior. The interior continues the theme – the boutique’s walls are covered with reflective prisms, brought to life by ambient lighting, allowing visitors to embrace the brand’s sparkling vision. The boutique stocks all manner of Swarovski products from jewellery to homeware and men’s accessories and its appeal is clear to see. lt Swarovski, Mall of Scandinavia, Stjärntorget 2, 169 79 Solna, +46 (0)7 3934 3725, swarovski.com


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ABCD Göteborg Västra Hamngatan 19 SE-411 17 Göteborg Tel. +46 (0) 31 774 47 20 abcd.goteborg@mullbeck.se

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ABCD Stockholm Jakobsbergsgatan 3 SE-111 44 Stockholm Tel. +46 (0) 8 611 04 11 abcd.stockholm@mullbeck.se

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Many more EXCLUSIVE Italian, British & French brands available!

KUNGSGATA

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DOLCE & GABBANA ARMANI DSQUARED

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ABCD Malmö Baltzarsgatan 32 SE-211 36 Malmö Tel. +46 (0) 40 12 94 40 abcd.malmoe@mullbeck.se


Sweden’s leading labels have captured an international market with their distinctive aesthetic and refreshing approach to fashion. Rebecca Rhys-Evans investigates the enduring appeal of the nation’s designers

STAY I N POW G ER Left: Acne Studios Resort 2018 collection modelled by Veruschka von Lehndorff


42 | F E AT U R E S

F

rom the avant-garde luxury of Acne Studios to the revolutionary fast fashion of high-street giant H&M, Swedish brands have an impressive presence on the international fashion landscape. Companies from this Nordic nation have a reputation for defying design norms, and over the years have developed a distinctive, easily recognisable national style. It is a combination of aesthetic, substance and sustainability that has gained Swedish brands such a permanent place in homes and wardrobes across the world. 88

92

Brands from Sweden emphasise craft over trends, although there is a definite fashionforward aesthetic to Swedish style that is often defined as minimal or conceptual – designers tend to focus on innovation rather than heritage. The impact of Swedish clothing design comes not from bold floral prints, intricate lace or embroidered detailing, but, more often, from exaggerated silhouettes and functional fabrics. The rules of gendered fashion are frequently broken. Femininity is not defined by pastel palettes or fitted floral Above (clockwise from left): two characteristically minimalist Cos pieces; Acne Studios, all spring/summer 2018


S H O P | 43

dresses; masculinity is not confined to sharp suiting and dark tones. The H&M group’s Cos label, for example, is known for producing unstructured suits, crisp white shirts and oversized pieces for women. Stockholm-based catwalk label Acne Studios adopted pink as its trademark colour from its beginnings in 1996, putting men in this typically feminine hue right from the start. Pushing inclusivity further, Sweden’s style also sidesteps ‘age-appropriate’ dressing. For the Acne Studios 2018 Resort collection, cofounder and creative director Jonny Johansson has chosen to use 78-year-old model Veruschka von Lehndorff as the face of its campaign. Johansson explains that the idea is to be

Swedish labels are known for their integrity ‘current and honest’, pushing the idea that an icon can be of any age and that Swedish fashion has no age limitations: its style is timeless. Swedish dress codes are much more casual and practical than those of other European fashion capitals such as Paris or Milan, so streetwear has become an integral part of Nordic style. Sneakers are readily combined with skirts or suits and cuts are always neat and functional. Clothing made from technical materials, which enable the body to move easily and breathe, is designed for life and adapts as readily to commuting by bike as to the changing seasons. Stockholm-based J Lindeberg began as a golfing and ready-to-wear brand and its designers thus understand how to fuse elements of sport and fashion, making everyday clothing more practical. Striving to achieve this defines the brand’s mission and, to an extent, that of Swedish fashion in general. Creative director Jens Werner explains that ‘trends are important to know, but not necessarily to follow’, stressing that J Lindeberg’s concept of fashion goes beyond trends. Inspiration comes from realAbove (from left): Acne Studios spring/summer 2018; the brand’s Resort 2018 collection modelled by Veruschka von Lehndorff


44 | F E AT U R E S

they create affordably priced, unisex styles that can be worn forever. Jonny Johansson states that Acne Studios does not pay celebrities to wear the brand, telling GQ magazine that ‘what’s interesting is when people find your clothing and they interpret it in their own way.’ This stance gives Swedish brands a cult-like status as well as an integrity that distances them from the disposable nature of trends and fast fashion, instead encouraging individuality. Sweden puts great emphasis on the ethical responsibility of companies to be sustainable. The growth of environmentally friendly clothing means garments last longer, and customers feel they’re investing in high-quality items. This has had an impact on all levels of design, from high street to luxury. The H&M group advises customers on how to wash and care for clothing so that garments will last longer, and follows farming and industry standards that minimise the use of hazardous chemicals. The group’s Weekday label, for example, which has seen rapid recent expansion and now has 30 stores, has strict environmental and efficiency guidelines that means it does not use PVC or fur; its merino wool is humanely produced and all its leather comes from stock reared for meat production. Swedish fashion houses generally encourage a culture of transparency, from being open about their choice of suppliers and materials to giving advice on how to care for products to prolong their lifespan. life sources as varied as ‘an art exhibition, an Instagram post, a conversation, architecture or a vintage sample.’ Jonathan Hirschfeld and Max Schiller, founders of sneaker brand Eytys, follow similar principles, confessing that, despite being coowners of one of the world’s most influential sneaker brands, neither associates themselves with ‘the sneaker hype scene’. Swedish brands also differ from other international labels in their lack of desire to be endorsed by celebrities. The Eytys duo eschews the idea of trend-led footwear created in collaboration with A-list celebrities – models which inevitably come with a high cost. Instead, Above (clockwise from left): J Lindeberg; two styles from Eytys, all spring/summer 2018


S H O P | 45

PHOTOS: (TOP LEFT) CORNELIA WAHLBERG; (BOTTOM LEFT) JOHAN LINDEBERG

Swedish brands offer guilt-free fashion that is globally popular

The power of Swedish brands is largely down to the endurance of their products. Not only does the substantial quality of the garments promise long-term wear, but the styles are most definitely more timeless. This applies to lifestyle brands too: names as diverse as Ikea and Spotify, which strive for innovation and modernity, were also launched in Sweden. As a guiding principle, Swedish lifestyle and company culture tackles the idea of necessity, carving an identity for guilt-free fashion that is globally popular. As Jonny Johansson explains, ‘If you are from Sweden, you grew up with Swedish design – it’s in your DNA, functionality.’ Above (clockwise from top left): J Lindeberg creative director Jens Werner; Weekday; J Lindeberg, both spring/summer 2018


PHOTO: © ANNA KERN


Heart of the Home Now is the time to discover Sweden’s top interiors pieces, from beautifully simple wooden brushes to perfect pewter and the antiques of the future, says Sally McIlhone

Left: alongside other items for the home, the Iris Hantverk store on Kungsgatan specialises in brushes of all kinds


48 | F E AT U R E S

T

he names of Sweden’s leading fashion brands are known across the world, yet, while Scandinavian style has become a byword for cool, the nation’s own design stores are still operating relatively out of the limelight. With everything from perfect prints to handmade wooden pieces and future design classics available in its homeware boutiques on offer, now is the time to discover Stockholm’s interiors experts. Svenskt Tenn is one of Sweden’s most time-honoured design houses, founded by Estrid Ericson, with a history that stretches back to 1924. A collaboration with Austrian architect Josef Frank produced some of the brand’s most captivating printed items, which continue to challenge Sweden’s penchant for minimalism. ‘When Josef Frank started working with Estrid Ericson in 1934, he stood against Swedish minimalism and brought colours and much softer design to the Swedish scene,’ explains Thommy Bindefeld, Svenskt Tenn’s marketing and creative director. Frank’s prints have stood the test of time, and the rich floral designs he

Above (from top): a selection of Svenskt Tenn cushions; the brand’s founder Estrid Ericson; its Randig pewter vases

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shop, eat, treat and repeat Treat yourself at a shopping mall with a vivid mix of fashion, food and beauty. Enjoy free wi-fi and inspiring art pieces, relax in the outdoor gardens and browse through a unique range of shops and beauty salons along our indoor streets. Welcome to Mood Stockholm!

REGERINGSG. 4 8 | NORRL ANDSG. 13 OPEN 10–20 | SAT 10–18 | SUN 11–17 MOODS TOCKHOLM.SE


masterminded adorn cushions and carpets that you’ll adore discovering at the Stockholm flagship. Svenskt Tenn is also traditionally known for pewter products originally made in collaboration with Nils Fougstedt. Still captivating and modern, the tempting pewter bowls and candle holders shaped like tree trunks would not look out of place in today’s most elegant home. ‘Pewter is really at the heart of the company and we have a dedicated room in the shop to show our pewter assortment,’ says Bindefeld. ‘We have classic designs from the 1920s, when Estrid Ericson started working with pewter, as well as contemporary designs by established as well as new, young designers.’ By working with designers who drive the label forward, Svenskt Tenn ensures it stays relevant in today’s market. ‘Svenskt Tenn has Above (from top): a selection of Iris Hantverk brushes; the brand’s grooming products

PHOTO: (BOTTOM) © SARA MEDINA LIND. IRIS HANTVERK 2017.

50 | F E AT U R E S


Welcome to visit our stores in Stockholm City! Drottninggatan 33, Drottninggatan 50-52, Gallerian (Hamng. 37), Kungsgatan 33, Mood Stockholm, Sergelarkaden 1

eccostore.se


52 | F E AT U R E S

To support this endeavour, customers can invest in a suitcase-friendly table brush or a washing-up whisk – ideal, natural items that not only support visually impaired craftsmen, but also bring a touch of Iris Hantverk’s clean, uncomplicated style to your home. Designfirman was founded in 2014 by Minnie and Omar Boulala, aiming to fill a gap

PHOTOS: BIRGIT WALSH PHOTOGRAPHY

a base of classic and timeless design by Josef Frank and Estrid Ericson and, when mixed with contemporary design, it looks fresh and modern,’ says Bindefeld. ‘We are going to launch some new fabrics made by contemporary designers this spring. It is going to be very interesting to see how these fabrics play together with Josef Frank’s classic designs.’ Iris Hantverk is another Swedish brand with a long-established heritage. It is known for its brushes – from body brushes for the bathroom to dish brushes for the kitchen. Sara Edhäll and Richard Sparrenhök have been in charge of the company since 2012. Edhäll believes it’s the brand’s focus on ‘functional design’ and ‘carefully selected natural materials’ that ensures Iris Hantverk remains relevant. ‘Our designs strive to be pleasing to the eye and at the same time be very tactile,’ she says. ‘We don’t hide the product in fancy packaging. The design always supports the function.’ As well as creating ‘straightforward, honest’ items for the home, the Iris Hantverk business has a philanthropic aspect at its heart. ‘Handmade brushes by visually impaired craftsmen –this is our history and reason for being,’ explains Edhäll. Though the Swedish government cut the funding for employing visually impaired craftsmen, Iris Hantverk continues to support this disadvantaged group.

Above (from top): Minnie Boulala in the Designfirman boutique and pictured with co-founder Omar Boulala outside the store


S H O P | 53

PHOTO: BIRGIT WALSH PHOTOGRAPHY

Swedish interior design items combine functionality with surprising, playful details in the interiors market by opening a design store in Stockholm’s Gamla Stan area. ‘We love Gamla Stan; it has a feel to it that you can’t find anywhere else in the city, it breathes history,’ Minnie Boulala explains. ‘And we felt that it was missing what we had to offer. More or less every person that comes to Stockholm will pass through Gamla Stan and that’s the place where you should be able to see what Sweden and Scandinavia have to offer when it comes to interior design.’ Every product offered by Designfirman in its Gamla Stan and Västerlånggatan boutiques is personally selected. ‘I sell things that are modern, up-to-date, that we believe will be a design classic in the future – the future’s antiques,’ says Minnie Boulala. ‘Designers come to us when they have something that fits in our shop; they want us to sell it. They like

our shops because they’re intimate, they’re very classical in the way that they are designed. One of the shops is situated in a palace that was built in the 1600s. It’s unique and I think people like to see their products being exposed in that kind of environment.’ When it comes to the Designfirman products visitors to Stockholm should invest in, Boulala mentions the Äng vase, designed by Eva Schildt for Klong, as well as Skultuna’s Lily candlestick. ‘Swedish interior design items always fulfil a practical purpose,’ she asserts – but they can also be surprising. The Lily candlestick, for example, can be transformed into a vase with the insertion of a small glass tube. Thanks to this combination of functionality and surprising details that raise a smile, now is the time to discover the Swedish interiors scene – before everyone else does

Above: a selection of the carefully chosen products available at Designfirman


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TABLE TALK Spanish-style tapas dishes have become popular across Europe and Stockholm is well ahead of the trend, as Katie Muxworthy discovers Tapas, a Spanish culinary institution consisting of small, appetising dishes that are perfect for sharing, are fast becoming a stylish new food trend across Europe. Unsurprisingly, super-cool Stockholm is ahead of the curve and is home to a selection of smart restaurants and bars that offer some of the best tapas in Scandinavia. These tempting small plates are a perfect choice for adventurous diners who like to sample multiple dishes. In Stockholm’s lively tapas restaurants, the focus is often on locally sourced ingredients, giving some of these Spanish-style dishes a distinctly Swedish twist.

SUPPER Mingle with Stockholm’s cool crowd in this industrial-style basement bar, which serves some of the city’s tastiest tapas-style plates. The open kitchen allows patrons to watch the chefs skilfully create delectable dishes, while the central bar offers some of the city’s most delicious cocktails. We recommend the tartar de atún (marinated tuna, avocado and fried cassava), the taco de cerdo (pork, pickled silverskin onions, jalapeno salsa and chilli mayonnaise) and the house chilli. The latter, slow-cooked chuck beef flavoured with chocolate and chilli, is one of Supper’s most popular dishes. Supper, Tegnérgatan 37, 111 61 Stockholm, +46 (0)8 232424, supper.nu globalblue.com


60 | E X P E R I E N C E

EL CIELO Inspired by South American cuisine, El Cielo offers an enticing range of Spanish tapas and Columbian picadas alongside more substantial meat and fish dishes. The restaurant boasts a terrace for al fresco dining in summer. High-quality ingredients are used to create small plates such as quesadillas stuffed with spicy chicken, jalapeño peppers and guacamole, alongside traditional Peruvian ceviche and papas fritas (Spanish fries) – all perfect for sharing. Popular among locals, El Cielo gets busy after working hours, when customers flock to share tasty dishes over a glass or two of wine. If you’re looking for a place to fuel up before a day of shopping at the weekend, be sure to check out the brunch menu. El Cielo, Fleminggatan 22A, 112 32 Stockholm, +46 (0)8 651 5300, elcielo.se

CULTUR The Cultur bar and restaurant is famous locally for two things: the distinctly Scandinavian twist it puts on tapas, and its extensive wine list, both guaranteed to satisfy even the most discerning palate. Expect cured meats from local butchers, oysters and smoked shrimp to start, before the main event – when it’s a case of the more dishes, the better. One not to be overlooked is the terrine of pork sourced from Flistad farm, served with spring truffle, endive and saltpickled cucumber. Flamed mackerel with white asparagus and onion oil is another highlight. Round off your meal with a sweet treat in the form of raspberry sherbet accompanied by fresh berries, toasted white chocolate and baked dark chocolate mousse. Cultur, Österlånggatan 34, 111 31 Stockholm, +46 (0)8 226666, culturbar.se globalblue.com


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PHOTO: OLA ERICSON/IMAGEBANK.SWEDEN.SE

STOCKHOLM GUIDE Global Blue’s guide ensures you make the most of your trip to Stockholm with a look at the local must-visit destinations. Visit an innovative Swedish watch boutique and a store filled with all-natural Scandinavian beauty products, and catch the ferry to the Huvudskär archipelago (pictured) to discover the beautiful scenery outside the city. Start with SHOP’s recommendations before delving deeper with expert guidance from our well-travelled team. For further helpful hints and detailed city guides, check out globalblue.com.


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Moncler Seek out the brand’s first Swedish store for clothing that’s as suitable for the city as for the great outdoors. Moncler, Birger Jarlsgatan 13, 111 45 Stockholm, +46 (0)8 611 0006, moncler.com

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Svenskt Tenn One of Sweden’s most time-honoured design houses, this is the perfect place to find a memento of your visit. Don’t miss the store’s upstairs tea room. Svenskt Tenn, Strandvägen 5, 114 51 Stockholm, +46 (0)8 670 1600, svenskttenn.se

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Stora Skuggan This chic perfume boutique offers a uniquely Swedish take on niche fragrances. Stora Skuggan, Östgötagatan 18, 116 25 Stockholm, storaskuggan.com

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Cultur For a distinctively Scandinavian twist on tapas and the opportunity to discover a genuine local favourite, Cultur bar and restaurant is the place to go. Cultur, Österlånggatan 34, 111 31 Stockholm, +46 (0)8 226666, culturbar.se

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PHOTO: FREDRIKODMAN.COM

Triwa, which stands for Transforming the Industry of Watches, is a Swedish watch brand with a mission. Rather than focusing on the status and tradition ordinarily associated with watches, Triwa’s watches are born out of Scandinavian ideals of minimalism and simplicity within a classic silhouette. The brand, which celebrated its 10th anniversary last year, now offers 10 key models in seemingly endless combinations of colourways and materials. Each was designed in Triwa’s Stockholm creative studio and each is Scandinavian to the core. Triwa, Grev Turegatan 13, 114 46 Stockholm, +46 (0)7 0140 8957, triwa.com FOR MAP GO TO PAGE 70 Global Blue Retailer

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Featured In This Issue

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FOR MAP GO TO PAGE 72

● SALMING CONCEPT STORE

Established in 1978, the Wetterling Gallery is one of Scandinavia’s most celebrated contemporary art galleries, with a strong focus on emerging Swedish talent. The gallery is home to a permanent collection of paintings, sculptures and photography by some of the country’s most exiting young artists. From 18 May to 30 June 2018 the gallery hosts a new exhibition from Swedish sculptor Linda Bäckström, known for large installations inspired by pop art. The exhibition is a definite must-see for contemporary art fans. Wetterling Gallery, Kungsträdgården 3, 111 47 Stockholm, +46 (0)8 101009, wetterlinggallery.com

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INDISKA ● DIN SKO ● P.32 STADIUM ● INTERSPORT ● CLAS OHLSON ● BROTHERS ● KAPPAHL ● H&M ●

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For a brand that only launched in 2012, Stockholm-based Little Liffner has already made some serious noise on the global fashion scene. Founded by Paulina Liffner von Sydow, the brand has won numerous awards and can now be found in some of the most prestigious department stores around the world, not to mention on the arms of the fashion elite. The chic, simple bags are the perfect mid-point between modern and vintage, offering practical shapes in a beautifully muted palette. Little Liffner’s D-ring box bag looks set to become a classic and makes an ideal souvenir of a weekend in Stockholm. NK Access, Hamngatan 18-20, 111 47 Stockholm, +46 (0)8 762 8000, littleliffner.com

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Sturegallerian Mall

● ZARA BOOMERANG ●

PK-Huset

Norrmalmstorg

Nybrogatan GA TA N THE CASE ● FACTORY

● GWEN

● VILLEROY & BOCH

● GABUCCI DONNA

● ESTHER

● NEWHOUSE EIVY FLODIN ● PARFUMERI E

● OSKA

● SCAMPI

● HOBBS

● ÖSTERMALM S OPTIK

● GABUCCI

● MARZIO

SIBYLLEGATAN

HUMLEGÅRDSGATAN

SKOAKT IEBOLAG ET ●

NORDIS KA GALLER IET ●

TWILFIT ●

RIDDARGATAN

JERNS ●

SANDBE RG ● PRINCE GENTLE MAN SHOP ● SYNSAM ● FOOTLIG HT ● ÅKE FALK URHAND EL ●

FIRED EARTH ●

NYBROGATAN

NYBROGATAN

Global Blue Retailer

Non-Global Blue Retailer

Shopping Centre/Mall

Featured In This Issue

Restaurant

Metro

Place Of Interest

Hotel


S H O P | 71

FABLAB Founded by set designer and stylist Johan Svenson, Fablab is one of Sweden’s most prominent design stores. The Stockholm boutique is filled with an eclectic, carefully curated mix of homeware, including furniture, lighting, tableware and kitchen accessories from some of Scandinavia’s leading independent designers. In addition to traditional design pieces, the store is also home to skincare products and fragrances from emerging luxury brands across Europe, making the store an ideal place to find a beautiful, unique souvenir of the city. Fablab, Bondegatan 7, 116 23 Stockholm, +46 (0)8 4205 1637, fab-lab.nu FOR MAP GO TO PAGE 83

US

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Bibliotekstan Birger Jarlsgatan, Jakobsbersgatan Mäster Samuelsgatan & Smålandsgatan

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Norrmalmstorg

ON

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globalblue.com

LL

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M U EL Ä ST ER SA

MO NC LE R ●

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P.36

EN GE LB ER T

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PK-Huset G ATA N

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● HA CK ET T Y● AN EL LA MC CA RT ATNE WH YR ED ● ● D● RO DE BJ ER

H& M HA PP Y ME N ● ● SO CK S RF YM ER I ● CO W PA TO AX EL AR IGA GA LLE RY ● SW EDI SH HAS BEE NS ●

● CÉ LIN E

AN U EL SG AT

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GATA N

RR LA ND SG NOST

ST ON E ISL AN

JOV EN IA JUV ELE R ●

A●

ATAN

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● AB CD

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NYGÅ RD SA NN

SA M M Ä ST ER

TE ● AC E & TA

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NO RR LA ND SG

IST ● SA ND QV DO ● P.34 BY RE DS ● OL EN A & FR IEN CY ● OU R LE GAAN S ● NU DI E JE

GATA N JA KO BS BE RS

TAANN GAAT EKSSG LIOTTEK BIBBLIO BI

ELVI NE ●

ED BL AD ●

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ON ●

EN

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NATH AL IE AN ● SC HU TE RM

S● SAVA NN AHNA FIL IPP I ● FA BIA GU CC I ● AG EN ● KU RT RIB BH ● NN SV EN SK T TE


72 | STOCKHOLM G U I D E

Hamngatan & Norrmalmstorg

MASSIMO DUTTI ●

PK-Huset

Norrmalmstorg

EDBLADS ● ZA RA ●

ACNE ● STUDIOS

H A MN GATAN

AN HA M NG AT

N

P.67

IN

AN ● DE IC HM

● XX L AL ● DE SI GU 'S VI CT OR IA ● SE CR ET

ATAN

WETTERLING GALLERY

SELECTED STORES IN GALLERIAN: Newbie at Kappahl Superdry Swarovski Teknikmagasinet Twilfit

BE RG SJ ÖL ● DR AK EN S ● NE SS IM

PO LA RN O. PY RE T ● SA IL RA CIN G ●

UR & PE NN ● VO LT ●

KR ON S ●

NK

GATA N

● MARIMEKKO

LD ●

H& M ●

RE GE RI NG SG

Gallerian

SM ÅL AN DS

HA LLB ER GS GU

SELECTED STORES IN NK: Hunkydory NK Access P.69, P.98 NK Juvelsalong NK Kosmetik NK House Of Dagmar NK Skor & Accessoarer NK Reseffekter

LE ROUGE Le Rouge on Brunnsgränd in the Gamla Stan district, one of Sweden’s most elegant eateries, is the perfect place for a theatrical meal in Stockholm. Formerly a fish market, then a potato store and later a wine house, the building dates back to the 18th century, but has consistently been home to food and wine. Its latest reinvention as a Moulin-Rouge inspired bar and steak restaurant has proved extremely popular with locals and visitors alike. Highlights include classic cocktails, an extensive wine list and premium cuts of beef, including Swedish rib-eye served with roasted beets and goat cheese. Le Rouge, Brunnsgränd 2-4, 111 30 Stockholm, +46 (0)8 5180 4000, lerouge.se FOR MAP GO TO PAGE 77 Global Blue Retailer Place Of Interest

Non-Global Blue Retailer

Shopping Centre/Mall

Featured In This Issue


Up-and-coming Scandinavian designers Scandinavian design is a concept known all over the world for its sense of style. To experience the best of it when you visit Sweden, make sure not to miss the Designtorget stores. Founded in the early 1990s, Designtorget emerged as a platform for new and contemporary Scandinavian design. Collaborating with the most prestigious design schools, craftsmen and innovative entrepreneurs, Designtorget has positioned itself as the leading retail brand of the young and talented. Unique products made by small scale producers and new design from modern Scandinavian brands, gifts and souvenirs, all with focus on the Scandinavian lifestyle.

www.designtorget.com

@designtorget

#designtorget

Kulturhuset, Sergels torg | Sthlm Central Station | Kungsgatan 52 Arlanda Airport, Terminal 5 | GÜtgatan 31 | Fridhemsplan, Västermalmsgallerian


74 | STOCKHOLM G U I D E

CHOKLADFABRIKEN For those with a sweet tooth, Chokladfabriken is not to be missed. Home to some of Stockholm’s most delectable sweet treats, the chocolate shop has three branches across the city, each filled with all manner of chocolate bars, boxed selections and cakes. For an authentic taste of Sweden, purchase the Flavours of Sweden gift box, which includes chocolates flavoured with rosehip, cloudberries and lingonberries – traditional Swedish ingredients used in the country’s confectionery for decades and the perfect souvenir for a chocolate lover. Chokladfabriken, Regeringsgatan 58, 111 56 Stockholm, +46 (0)8 640 0568, chokladfabriken.com FOR MAP GO TO PAGE 67

One of the country’s fastest-growing fashion brands, Swedish Hasbeens was born out of its founders’ love of traditional Swedish clogs from the 1970s. The label’s range of boots, mules and sandals, with their distinctive wooden soles and heels, are renowned for quality and craftsmanship, and are handmade by Swedish artisans using traditional techniques. At the new Swedish Hasbeens concept store in the Gamla Stan neighbourhood, visitors can discover the brand’s previous collections and samples, all at reduced prices. Swedish Hasbeens, Västerlånggatan 65, 111 29 Stockholm, swedishhasbeens.com FOR MAP GO TO PAGE 76 globalblue.com

PHOTO: (BOTTOM) CARL-JOHAN PAULIN

SWEDISH HASBEENS


TOP PICKS THE BEST OF SHOE BRANDS

MAN: VAGABOND 899:-

TAMARIS 399:-

GANT 999:-

IN STORE AND ONLINE PART OF FEETFIRST NILSONSHOES.COM


76 | STOCKHOLM G U I D E

Västerlånggatan CL EM ON TIN

● UR & PE NN ●

CT OR Y ● LE AT HE R FA ED EN ● LIT TL E SW ED ISH CL AS SIC SWEN IR ● SO UV

● OL D TO WN

S TO R K Y R KO B R

PH AR MA CY

SO UV EN IRS

SW ED ISH ● CL AS SIC

SL

SO UV EN IR

T OT

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AC

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● FO WA DI

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INK EN

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IRS

N TE N AT SO T SK RD MME NAS ORE Å RG LRU TS JO S ST K Ä A AL ER VER SK T RÄD G ǺR DSG ATA N ● R I S T Å S M LOV NT R L K ● LE IMA S HA ● Å E N N M A A INK AC T ● L L E S A N A TH EP ● AML SHIO TH G FA E RK OLM ● N A I R AG L E K● VE S R NT CKH GOLDBAR ● EM TY VE H A STO L NT AS JEWELLERY & DESIGN ● S ● A ● R S AN EA ● SH DO ST SIGN KÖPMANGATAN ● SW IGT S IRI A N E T E D ML A AF VL AN EN GA DIC LL KR TRE A ST IK ● ST ● N O R I WA V T EN S R L ND & UN IR INK HA NGT GAM RBU ME ● ● E WA E R Y I S KO ● R Y ● Å EN Å K B R HO N ● GALL ANN ER KT TR UV K V F E R É S AV E I V O N R ● O S N GI KO O D O O N R H ● MOO N● Pharmarium E MO IS TH IZE ● ED PO W ● S N ET ● E A V BL EL US TT T U V IND NO HA DE ● BL ● AD AN AN ART ST M B K A R Å ● E M L IN S B DV E LB RA RI ● BIL IC EL CA IK OS M NO T ● N T ● V U S LO EN BU BR TA AD IE AN ER RES ● ● US ER BL P LV P AT G D I O L E S E L G ● L A SH & ● D G TU L D WA DY Tweed ● OR ● DS GU BO & PP E N AN ● IN NÖ ARS KA N O T TH S K S S K HS I MA ● ON ● ÖM MLA OS OLP AN ÖR HS TR N S ● RM ● GA OLP A D AG R G ÅS A N N H ● M EO N A E AD Y C W ● G ● N RM TO NK ● IC TI FI CK RI CK RD N ● RS LU GN B O I E O S R O K K A N E ● S Å O IN D D K M PH ELN IN OL SH D HL PA V E R D A AD HAN 4 N ● L P.7 TI RN SI OK D S O B S KS R T N ● N . H E N Ä E K IO IS EE OC ● GR CT ED SB Y S 67 RY L● FI S CI L ● LE SW HA PP ERI CE AL DT U N TA A ● L N G L O H L S IE C ● L E ● GA E RY M ● SC TA NF ● YL A C OL T YS ST AS HÖ KH A AR CR A C C ● W O R S E ÅS ND EN R ST OB ÅN ER MA TIK NI IN C M ÅL A BU VE E ERI & M N D L L E OU A N ● T DSK EI S S I M AL SO E L H E G K EP ● HAN IK W ST DIS ST UE ● IN ● B U T D FA W E M Q BR N E S HL TI A ● A U T L H ER D BO SK ● N O B I K S I LV ÄN T S N TY ● BU ● IO GR ZZ N O ● R S S HP R A S T A ST FA DT ● A Y E L T T ● M M CI NS EZ U ● GA IN N JO D AN KB R LE M R RO GE FI LE GN S SI E DE AN ● D ST R N L A IRE M N GA UVE SO 2 12 5

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Global Blue Retailer

Non-Global Blue Retailer

Bar

Tourist Information


S H O P | 77

Österlånggatan

MARIA NILSDOTTER

ÖS TE

BO

RL

RA

FG

ÄN D STI CK ERI ET LEO

ND

● GALLERI T

N ATA

GR

GG

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ÅN

LLH

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G LE

P SKE

PAR D ●

LO MA NLI ● ETE NA JEW ELL ERY & DE SIG N ●

P PA

RK

ARL

SG

RÄN

D

● AN NT OR PS VÄV ● BR IL LI AN T GA LL ER Y ● GOTHEART

Le Rouge P.72 BLÅ GUNGAN ●

BRU NNS GRÄ ND

ÖSTE

● HILDAHILDA

● MILENA SKINN

RELZTIQ ●

RLÅ

KALIKÅ ●

N G G ATA N

B AG G E

XALANCE ●

ANNIKA BERTILSDOTTER ● GULDSMED ● GALLERI HG

NSGA TA N

● FARTYGSMAGASINET

TRAFIK NOSTALGISKA FÖRLAGET ●

● BRANDS STORE ● FI RM IN IO ● ST ICK A

N G G ATA N

ZNOGG ●

ÖSTERL Å

ORIGINAL GLOBAL ART ●

ESTERS SHOWROOM ●

● EYE SHUT ISLAND ● CASTOR

● GE RT RU D BÅ GE ● AU RE A VI TA ● SL OT TS HE MM ET

JOH A NN E SGR Ä N D

P R Ä S TG AT AN

TUL

LG R

AN

D

● OLEANA

JÄ R

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Restaurant

RGE

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Featured In This Issue

Inspired by celestial beings, symbolism and a healthy dose of fun, Stockholmbased jewellery designer Maria Nilsdotter’s creations are made to stand out. From her statement Superstar rings to her fully customisable Wonky Letters necklace range, each piece is elegant yet whimsical. The jewellery is crafted in a range of materials – solid gold, plated metals, precious and semi-precious stones – so the brand’s Stockholm boutique is crammed with treasures to suit any budget. Maria Nilsdotter has gained a cult following across Swedish media and influencers, and her star looks set to rise, so catch her while you can. Maria Nilsdotter, Sturegatan 6, 114 35 Stockholm, +46 (0)8 611 9300, marianilsdotter.com FOR MAP GO TO PAGE 69


78 | STOCKHOLM G U I D E

Götgatan

Sankt Paulsgatan, Hökens Gata & Högbergsgatan GÖTGATAN

K&US ● DIGITAL INN ●

… STG…TAGATA N

● BYGGFABRIKEN

WOODSTOCKHOLM ●

H…GBERGSGATAN

…GBERGSGATAN

MÄSSINGMÄSTER GRANIT PRESS STOP DESIGNTORGET ASPIRE BY CHOKE

HÖGBERGSGATAN

HÖGBERGSGATAN

● VILA

MARITZA ● SAMIRAS UNDERKLÄDER ● GUDRUN SJÖDÉN ●

…STG…TAG ATAN

● REFERENCE AUDIO ● SÖDER BOKHANDEL

GÖTGATAN

DEZZO ● HOUSE OF WATCHES ●

SVARTEN SG ATA N

CORNELIA ● WEBB

POCKET SHOP ●

● ● ● ● ●

GAMESHOP ● SKIVHÖGEN ●

Brunogallerian

H Ö K EN S G ATA

● MONKI ● WEEKDAY GÖTGATSBACKENS ● HÄLSOKOST ● FILIPPA K ● PHARMACY ● TELE2

● ACNE JR

● GLITTER

● KRISTALLRUMMET

● ITALIAN OUTLET

H … K E N S G ATA ● BUTIKEN REPUBLIKEN

● THE BODY SHOP

GÖTGATAN

LUSH ● G26 ● SYNOPTIK ● IITTALA ● GÖTA UR & SMYCKEN ● BON SHOE ● DEDICATED ● GINA TRICOT ● ORDNING & REDA ● CARLINGS ● BIK BOK ● 3●

G…TGATAN

SANKT PAULSGATAN

● FACE STOCKHOLM ● SNEAKY STEVE ● J LINDEBERG ● TYGVERKET

● RABALDER ● DESIGN MARKNAD STHLM ● TWIST & TANGO

GREEN LACES ● STYLEIN ●

SANKT PAULSGATAN

● JASCHA ● HATTBAREN ● GULDSMEDJAN

FOLKUNGAGATAN

G…TGATAN

GÖTGATAN

● BOLIA

•S…GATAN

•S…GATAN

KOCKSGATAN ● DUXIANA

BARNBUTIKEN ●

ÅSÖGATAN

● ELEGANZ STHLM ● GALLERI HANTVERKET

ÅSÖGATAN

HEMTEX ●

KA TA R

Skrapan ● DIN SYN SÖDER OPTIK

Global Blue Retailer

Non-Global Blue Retailer

Shopping Centre/Mall

IN A

BA

NG

AT A

…STG…TAG ATAN

KOCKSGATAN

FOLKUNGAGATAN ELECTROLUX HOME ● JOHN PELLE SPORT ● SMART EYES ● DRESSMANN● DETAILS ●


Sports and sports fashion. The Swedish way. You love sports. You love fashion. Let us show you what the perfect combination of the two looks like. We offer sports and sports fashion from the world’s best known brands coupled with unique Swedish ones, where design and function becomes one. Welcome to Stadium. One of the largest sports chains in the Nordics.


80 | STOCKHOLM G U I D E

Östgötagatan, Södermannagatan, Nytorgsgatan & Renstiernas Gata ● BABER & BOOKS

● SOFO'R PETS

KOCKSGATAN

FRICKES GULDSMIDE ●

● MINI MOCKS

MANOS ● FAT CAT HOUSE & GARDEN ●

ÅSÖGATA N ● 6/5/4 PHARMACY ●

R ENSTIER NA S GATA

SKÅNEGATA N

● ● ● ●

N YTO RG S GATAN

● SÖDERBÖNAN

SÖ DER M ANNAGATA N

Ö STGÖTAG ATA N

ACNE STUDIOS ● MINI RODINI ● THE ENGLISH BOOK SHOP ● A DAY'S MARCH ● CLUBS BEHAGLIGT ● AESOP ● ● AND SPADES SWEDISH HASBEENS ●

BONDEGATAN

● SOFO'S HÄLSOKOST

KOCKSGATAN

SMILEY VINTAGE ● GRAM ● THESEGO TO 11 ●

KRUKMAKERI ANN JUNSJÖ ● DARLING ● ● VILLERVALLA

● HULTINS OPTIK

FOLKUNGAGATAN

ÅSÖGATAN

ÅSÖGATAN BARNBOKHANDEL ●

4SOUND ●

R ENSTIER N A S G ATA

FOLKUNGAGATAN

S Ö DER MA N N AGATA N

ANTIKVARIAT HUNDÖRAT ●

N Y T O R G S G ATA N

CHILD ● STORA SKUGGAN ●

ÖSTGÖTAG ATAN

P.24

SMINK OCH ● PERUKMAKAR'N

BONDEGATAN

COCTAIL DELUXE L:A BRUKET AN IDEAL FOR LIVING STOCKHOLM GRANDPA

SKÅNEGATA N ● TUA SKINNKLÄDER

BJÖRK & BERRIES Swedish eco-luxury brand Björk & Berries began as a small project deep in forests of northern Sweden. Using ancient techniques and natural resources, the brand developed a collection of sustainable, modern beauty products, all 100% made in Sweden. For its latest launch, the brand took inspiration from rare wild orchids whose scent gets stronger in the moonlight. Moonflower eau de parfum (50ml, SEK 690) contains notes of peach, patchouli and fig leaves mingled with a floral bouquet, making it a perfect day-to-night fragrance. Global Blue Retailer

Non-Global Blue Retailer

Björk & Berries, Sturegallerian, Stureplan 4, 114 35 Stockholm, +46 (0)7 0899 1691, bjorkandberries.se FOR MAP GO TO PAGE 69 Featured In This Issue


Besök LEGO® Store Stockholm • Det är Sveriges enda LEGO® Store-butik. • Upptäck det största sortimentet, med exklusiva och sällsynta LEGO-byggsatser. • Prata med LEGO-experter. • Testa att bygga själv i butiken. • Bli medlem i VIP-programmet och upplev VIP-känslan. Registrera dig på shop.LEGO.com/VIP

Ba

ck

ge

at

an

n

Besök stores.LEGO.com för information om LEGO-evenemang och kampanjer, och för att hitta andra LEGO Store-butiker i världen!

©2018 The LEGO Group.

en

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Öppettider: Måndag–söndag: 10:00 – 20:00

Här hittar du oss: LEGO Store Stockholm Mall of Scandinavia RÅSTA STRANDVÄGEN 19 169 56 SOLNA Kontakta oss: +46 827 78 41


82 | STOCKHOLM G U I D E

Folkungagatan

Kocksgatan

FOLKUNGAGATAN

● PICOK

● CHOKLADKOMPANIET

ÅSÖGATAN

KOCKSGATAN

Å S Ö GATA N

YASURAGI A surprising taste of Japan in the Stockholm archipelago, the Yasuragi Japanese spa offers an authentic Japanese bathing experience. On arrival, guests are given a full introduction into Japan’s relaxing spa culture before entering the ‘ablution room’ to wash. The subsequent bathing rituals are focused solely on relaxation, and Yasuragi is a digital-free zone. Visitors can enjoy dry saunas, steam rooms, a swimming pool and outdoor hot springs. A range of signature treatments, including the full-body zeitaku (complete harmony) and the Digital Pause massage of the head, neck, hands and feet are all designed to leave guests rejuvenated and thoroughly relaxed. Global Blue Retailer

Non-Global Blue Retailer

Yasuragi, Hamndalsvägen 6, 132 39 Saltsjö-boo, +46 (0)8 747 6400, yasuragi.se

RENSTIER N AS GATA

KOCKSGATAN

N YTO RGSGATAN

SÖ DER MANNAGATAN

K17 ●

ÅSÖGATAN

ÖSTGÖTAG ATA N

KOCKSGATAN

125 KVADRAT ●

GÖTGATAN

FOTOKUNGEN ●

UNGAGATAN

R ENSTI ER NA S G ATA

FOLKUNGAGATAN ● HÄSTBITEN

N Y T O R G S G ATAN

TAMBUR ●

KRABAT ●

MILLERS ●

● MOBILEXPERTEN

KOCKSGATAN

● CLEO ET LILY

S ÖD ER MA N NAG ATAN

ELON ●

RETRO ETC ● ● GRYNINGEN

KOCKSGATAN

FOLKUNGAGATAN ● MILDA MATILDA

● MATERIAL

● PHARMACY

GÖTGATAN

● BOLIST ● 4SOUND

ÖSTGÖTAG ATAN

PHARMACY ●

FOLKUNGAGATAN


RENSTIE RN AS G ATA

KERBER ●

SOFO POPULARITIES ●

● ACE & TATE ● TWIST & TANGO

Nytorget 6

AG

EN

S

QU

EN

UR

RT

ST

MA

CIE

DR

OIS

E

R ENSTIERNA S G ATA

Harves t Home

SILVERVERKET ●

NY TORGS GATAN

STHLM STADSMISSION ●

NUDIE JEANS ●

● MARIMEKKO

POP ●

ÖSTGÖTAG ATA N

RUSTY ROSE ●

JUMPERFABRIKEN EL-SERVICE THE GARDEN OF L IFE JUNO FADE RECORDS R ACKARUNGAR KUNIGUNDA

Oxelblom

● ● ● ● ● ● ●

● O R KAN LI A

● POPPY COCOA

● N OR DLINGS ANTIK

SÖDER M A N N AG ATA N

GRANDPA ●

Urban Deli

● SARA CLAUSIN

● LISA LARSSON ● RITS ● LE LABO

● FRED PERRY ● ARTY ATTITUDE ● DR DENIM ● SÖDERS RETRO

NYTO RGS G ATA N

S ÖD ER MA NNAG ATA N

● CISSI OCH SELMA

ÖSTGÖTAG ATA N

FABLAB ●

P.71

Katarina Bangata & Skånegatan

R ENSTIER NA S G ATA

NYTORGSGATA N MINI RODINI ●

SÖ DERMA N NAGATAN

● A-T-R

● KONST-IG

● SNEAKERSNSTUFF

● ADESSO

ÖSTGÖTAG ATAN

● STUTTERHEIM P.34 ● RESIDUS ● FINGERBORG ● CAROLINE HJERPE ● THE CORDS & CO P.36 ● MINI EMPIRE ● OAS

● GOECKER

BONDEGATAN

● WAMLINGBOLAGET

Featured In This Issue

SKÅNEGATAN Snotty Sound Bar

SKÅNEGATAN

AT A

NG

BA

IN A

STALANDS MÖBLER ●

GÖTGATAN

BONDEGATAN

KA TA R

KERAMIKERNA ● KATARINA ELEKTRISKA ●

SKÅ N EGATA N SKÅNEGATA N

Å S Ö GATA N

ÅSÖGATAN ÅSÖGATAN

Å S Ö GATA N

ÅSÖGATAN

ÅSÖGATAN

FRANCIS FLOOR ●

BONDEGATAN BONDEGATAN

KOCKSGATAN KOCKSGATAN KOCKSGATAN

Å S Ö G ATA N

ÅSÖG ATA N ÅSÖGATAN

Bar

Restaurant

S H O P | 83

Åsögatan

Bondegatan


84 | S TO C K H O L M G U I D E

DAY TRIP

MY PERFECT DAY

STOCKHOLM QUALITY OUTLET Boasting 70 shops offering more than 160 brands, Stockholm Quality Outlet is the perfect place to spend a day shopping for a wide range of designer bargains. Stockholm Quality Outlet, Flyginfarten 4, 17738 Järfälla, +46 (0)8 5221 8241, qualityoutlet.com

E18

SALLY MCILHONE, SHOP’S DEPUTY EDITOR, DESCRIBES HER PERFECT DAY AT STOCKHOLM QUALITY OUTLET

E18

10am

Stockholm Quality Outlet

E4

Begin your day at British brand Barbour, famous for its waxed rain jackets, before continuing the menswear theme at John Henric.

BARKABY STATION E18

E18

275

11am

E20

STOCKHOLM MAIN STATION

275

Calvin Klein is known for its underwear as well as for its minimalist basics. Samsøe & Samsøe is another brand specialising in streamlined style, and also has a boutique here.

1pm E20

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HOW TO GET THERE By car From Stockholm take the E18 north towards Enköping and take the exit signposted Barkarby commercial S. The journey takes around 25 minutes. There is plenty of free parking.

Take a break at Espresso House with a coffee and a sandwich, salad or pastry.

3pm Footwear specialist Ecco offers ultra-comfortable styles for men and women. Next head to the Tommy Hilfiger store for the brand's take on Americanainfluenced fashion.

5pm By train Take the commuter train from Stockholm Central to Barkarby. Bus 550 will take you from the station to the Barkarby commercial center stop, where the outlet is located. Outlet Village

Train Station

End your day at Samsonite, where you can choose a case in which to carry home your new purchases.


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47

45

32

46

9

33

62 63

40

39

8

37 38

64

36

35

34

65 66

7

67 68

6 5

69

4 3

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OPENING TIMES Monday-Friday: 10am-8pm Saturday & Sunday: 10am-6pm

2 1

STORE DIRECTORY 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15.

Hugo Boss Tommy Hilfiger Espresso House Didriksons Samsøe & Samsøe Benetton Guess Calvin Klein Nike Björn Borg Timberland Norrøna Odd Molly G-Star Raw Ecco

globalblue.com

16. 17. 18. 19. 20. 21. 22. 23. 24. 25. 26. 27. 28. 29. 30. 32. 33. 34.

Outlet Of Brands Vagabond Bergans Home & Cook Pompdelux The Shirt Factory Nudie Jeans Samsonite Delicato Villeroy & Boch Rizzo Accent Puma Asian Bistro Mangal Kolgrill J Lindeberg Mno Factory Outlet Gant

35. 36. 37. 38. 39. 40. 41. 42. 43. 44. 45. 46. 47. 48. 49. 50. 51. 52.

Body Shop Newhouse Abecita Acne Studios Sand Boomerang Peak Performance Noa Noa Triumph Ur & Smycken Skechers Hollies Le Creuset Redgreen Levi's Houdini Lexington Haglöfs

55. 56. 57. 58. 59. 60. 61. 62. 63. 64. 65. 66. 67. 68. 69. 70.

Golf Outlets Headspot Clarks Wayne's Coffee Jerem Filippa K Company's Saint Tropez Happy Socks Eton Hunkemöller John Henric By Malene Birger Hope Röhnisch Fourfield/Barbour


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WHEN YOU SHOP THE WORLD, SHOP TAX FREE Global Blue Tax Free Shopping brings you savings on the purchases you make at over 300,000 stores across the world’s best shopping districts. So why not join the 26 million travellers who shop tax free with Global Blue every year? Simply look for the blue star or ask for Global Blue, and follow our easy process.

1. Shop

Refund Office Details

Wherever you shop, ask for a Global Blue Tax Free Form and remember to keep your receipts.

Stockholm Arlanda Airport Terminal 2, Menzies Aviation, landside Terminal 5, landside, next to information desk

2. Claim When you’re heading home, at your point of departure visit customs to get your receipts approved, before collecting your refund at one of our Refund Offices. Spend a minimum of SEK 200 and save up to 19% of the purchase price. Please note that the final refund you receive will consist of the VAT total, minus an administration fee. At some airports a cash handling fee per Tax Free Form will be charged should you require an immediate refund in cash.

Göteborg Landevetter Airport Information desk, Departure Hall Malmö Sturup Airport Exchange, Departure Hall Haparanda Gränsresor

Contact taxfree@globalblue.com +421 232 111 111 91

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7O S TO R ES • 16 O B R A N D S 20 MINUTES FROM STOCKHOLM CIT Y

30-70% stockholm quality outlet

lower prices!

W E E K D AY S 1 0 – 2 0 • W E E K E N D S 1 0 – 1 8 • Q U A L I T Y O U T L E T. C O M


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中文翻译

40: STAYING POWER 常青魅力

凭借 独树一 帜的审美 风 格与令人耳目一 新的时尚态度,各大瑞典 时尚品牌已 经 占领了国际市场。Rebecca Rhys-Evans深 入 探索 该国设 计师经久不衰的独特吸引 力 从前卫 奢 华 的Acne Studios,到革命 性 的快 时尚 高街巨头H& M,瑞典品牌 在国际时尚界 的影响 力令人印象深 刻。来自这个北 欧国度的公司素 以颠 覆 设 计 规范 而 著 称,多年来已 经 形成了一 种 特 征 鲜明、易于 辨 识 的民 族 风 格。正是审 美 理 念、牢固品质与可持 续 性 的结 合,使得瑞典 品牌 在世界 各地 的屋宇及 衣 橱中占 据着如此不 可 动 摇的一席之 地。 瑞典品牌普 遍 重 视手工 艺多于流行 趋 势, 尽管 瑞典风 格常 被 冠以“ 极简”与 “ 概 念 性”之 上图: J Lindeberg 2018春夏系列

名,且自有一 种 清 晰 无 疑 的 前卫审 美 理 念— — 设 计师们大多专注于 创新 而非 传承。瑞典服 装 设 计 的冲 击力并不 在于大 胆 的 植物印 花、精 细 的 花 边 或 刺绣 细 节,而 更在于夸张的廓 形 和实 用的面 料。依 照 性 别分类 的时尚规 则常常 被 打 破:女 性 的优 雅并不由柔 和的配色 或修身的 花 卉连 衣 裙来定 义;阳刚的气 质 亦不限于 线 条分 明的剪 裁 和深沉 的基调。比如,H& M集团旗 下 的Cos品牌 就以非结 构 化西 装、干净笔 挺 的白衬 衫 和超 大 号女 装而 著 称;自1996年创立时起, 来自斯德哥 尔摩 的秀 场品牌 Acne Studios便以 粉 色作为其 标 志性 颜色,让 男士也 纷 纷穿上了 这 种典 型的女 性色调。 瑞典风 格 还 对所 谓的 “适 龄”服 装 避而远 之,进一 步推动了无 差 别包 容 的理 念。2018年 春夏季,Acne Studios的联 合 创始人 及创意 总监 Jonny Johansson选 择 让78岁的名模 Veruschka von Lehndorff担任品牌广告宣传的主 角。Johansson解 释 称,这么做是 想让品牌 “符 合 当下且充 满 诚 意 ”,推 广任 何年 龄 的人都 可以成 为偶 像 的理 念,以 及 瑞典时尚不受 年 龄限制的 特点:它的风 格 是隽永不朽的。 相比巴 黎或 米 兰等 其他的欧 洲 时尚之都,

照片: JOHAN LINDEBERG

TRANSLATIONS


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瑞典服 装设 计并不在于大胆植物印花、精细 花 边或刺绣细节,而更在于夸张廓形和实用面料 瑞典风 行的着 装 规范 要 休闲和实用得多,所以 街头服 饰 也 成 为了北 欧 风 格中不 可分割 的一 部 分。运 动 鞋可以轻松和 裙子或西 装 搭配 在一 起,服 装的剪 裁也 永 远干净利落、注 重 功用。 高 科 技 材料 打造 的服 装专为日常生活而设 计, 能 让 身体自如 移动 和呼 吸;不 仅方便 骑自行车 通 勤,且能良 好 适 应季节 的变 换。 来自斯德哥 尔摩 的 J Lindeberg创立之初专 注于高尔夫 服 装 及 成 衣,因此品牌设 计师非常 了解如 何 融 合 运 动元 素与时尚风 格,让日常服 装 更 加实用。品牌 的宗旨正是力求实现 这 样 的 结 合;在 某 种 程 度 上,这也是 整 个 瑞典时尚界 的宗旨。创意 总监 Jens Werner解 释 称:“了解趋 势 很 重要,但 并不一定 要遵 从。”他 强调,J Lindeberg的时尚理 念 远 不止于流行 趋 势。他们 的 创意灵 感 来自日常生活中的 种 种,例 如 “一次 画展、Instagram上 的一 个 帖子、一 番对 话、一 幢 建 筑 或一 件古着衣饰。” 运 动 鞋品牌 Eytys的联 合 创始人 Jonathan Hirschfeld和 Max Schiller也 遵 循着相似的原则。 他们 坦言,虽然 拥有世界上 最具影响力的运 动 鞋品牌 之一,但两人都 不愿将自己和 “运 动 鞋 热 潮 ” 联 系在一 起。 瑞典品牌 和其他国际品牌 的差 别还在于,它 们 并不热 衷于名人代言。Eytys的两位设 计师 就 对与一 线名流合作设 计 热门 鞋 款 的理 念避 之不 及— — 这 些鞋 款 难免也背负 着高昂的成 本。与 此 相反,他们乐于 创作价 格 适中、可以 永 远穿 着的中性 款 式。 Jonny Johansson表 示,Acne Studios不 会花 钱 请名人穿 着 该品牌 的产品,并 告诉 GQ杂志: “人们 发 现你的服 装,并以自己的 方 式 来演绎 它 们 的时候 才是 最有 趣 的。”这 种 姿 态为 瑞典品牌 赋 予了小众 的身份,让它们 与流行 趋 势及快 时 尚的 “用完即弃 ”的 本质保 持距 离,并对个 性 的 彰显 大为推崇。 瑞典人分外注 重公司 可持 续 生 产的伦 理 责 任。环 境 友 好型 服 装的发 展 意 味 着衣物更 加耐 穿了,顾客 也感觉自己在 投 资高品质的物 件。从 高街服 饰到奢 侈品,各 个层面的设 计 都 受 此 影 响。H& M集团会 告 知顾客 如 何清洗 和保 养衣物 以延 长其使 用寿 命,并严格 遵 循农 业与工 业标 准,将危险化 学品的用量 降到最低。例 如,集团 旗 下的Weekday品牌近年来扩张 迅 速,如 今已

有了30家门店。在环 保 和 效率方面,Weekday有 着严格 的 指导方针,这 意 味 着 该品牌 杜 绝使 用 PVC或动物毛皮;品牌采用的美 利奴羊 毛都是 以人 道 方 式 生 产的,所有 的皮革 都来自为肉品 生 产而饲 养的家畜。从 选 择供 应商 和原 材料时 的开放 式态度,到关于延 长产品寿 命 的保 养建 议,瑞典时尚品牌普 遍 推崇 一 种 透明的 文化。 瑞典品牌 经 久不 衰 的魅力还在于其产品的 耐用特 性。不 仅 服 装的结实质 量保证了长期穿 着的可能,其风 格 也一定 更 加经典。生活方 式 品牌同样 如此:宜 家(Ikea)和 Spotify等 各种 致 力于 创新与现代化的品牌 也 都是在 瑞典创立 的。作为 一项 指导原则,瑞典的生活方 式 及公 司文化 解决了必 要 性 的问题,对风 靡 全 球 的无 负 担时尚深具认同感。正如 Jonny Johansson 所 言:“ 如果 你来自瑞典,你的成长中就 少不了 瑞 典设 计 — — 实用性 就 存 在于你的基因里。”

上图: Acne Studios 2018度假系列由模特Veruschka von Lehndorff演绎


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46: HEART OF THE HOME 家居之魂 从朴实无华的木 刷,到完美无瑕的锡制 品,再到未来的古董 珍藏,现在 正是 探 索瑞典顶级 室内设 计作品好 时 机。Sally McIlhone报 道

照片: © ANNA KERN

各大 瑞典时装品牌 的盛名举 世皆 知,斯 堪 的纳 维 亚 风 格已成 为前卫的代名词。然而,这个国 度的设 计品商店仍然 相对不那 么引人注目。从 完美 的印 花 织物,到木质手工品,再到未 来的 设 计 经典,瑞典的家居 精品店中包 罗万象,现 在 正是 探索斯德哥 尔摩 室内设 计 专家的 好时 机。 由Estrid Ericson 创立 的 Svenskt Tenn是 瑞 典历史 最 悠久 的设 计品牌 之一,它的 渊源 可一 直 追溯 到1924年。Svenskt Tenn与奥 地 利建 筑 师 Josef Frank合作,推出了一系列该品牌 最引人 入 胜 的印 花 织物,这 些 作品如 今仍在 挑 战 着 瑞 典人 对 极简主义 的 热 爱。“1934年,Josef Frank 开始与Estrid Ericson合作,当时他十分反 对 在 瑞典 盛 行的 极简主义,并为 瑞典设 计界展现了 丰富 的色 彩以 及 柔 和 得多的作品。” Svenskt Tenn的 市场 和 创意 总监 Thommy Bindefeld说

道。Frank的印 花设 计 经受 住了时间的考验,在 您 探索斯德哥 尔摩 旗 舰 店时爱不 释手的 靠 垫 和 地 毯 上,都能见 到由他 构思的华 美 植物图案。 Svenskt Tenn还因最初与Nils Fougstedt合作 打造 的锡制品而 著 称。这 些 迷 人 的锡 碗 和形如 树干的烛台仍然充 满 非凡魅力与现代气 息,即 使 放 在 当今 最优 雅 的屋宇中,也不 会有违 和 之 感。“锡制品是品牌 的真正核心,我们 商店中有 一 个房间专门用来展 示 锡制品。” Bindefeld说 道,“ 我们 有来自上世 纪 20年 代 的经典作品,当 时Estrid Ericson刚开始 尝 试锡 器 创作;也 有出 自业界名匠与新 锐设 计师 之手的当代 设 计。” Svenskt Tenn与众多 推动品牌 前 行的设 计师 合作,从而保证了它 在 当今市场上仍能紧跟潮 流。“ Svenskt Tenn以 Josef Frank与Estrid Ericson 的经典设 计为基 础,与现代 设 计 融 合之后,更 显得 别开生面、摩登时尚。” Bindefeld如是说,“ 今 年春天,我们 打算推出一些由当代 设 计师 创 作 的全 新 织物。这 些织物与Josef Frank经典设 计 的 巧妙 结 合 一定 非常有 趣。” Iris Hantverk是 另一家有 着深 厚底 蕴 的瑞典 品牌。从浴室 里 用的身体刷,到厨房里 用的洗 碗 刷,该品牌凭借 各种刷 子而闻名遐 迩。自 2012年起,Sara Edhäll与Richard Sparrenhök携 手掌管公司。Edhäll认为Iris Hantverk品牌紧随 潮流 的秘诀在于,注 重 “ 功 能 性 设 计”和 “ 精 选

上图: 除了其他家居用品,Iris Hantverk位于Kungsgatan的店专卖各式刷子


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欢看见自己的作品被 陈列在 那 种 环 境 之中。” 来到斯德哥 尔摩 的游 客应该 选购哪 些 Designfirman产品?Boulala提 到了 Eva Schildt为 Klong品牌设 计 的Äng系列花 瓶,以 及Skultuna 创作 的Lily百合花烛台。“ 瑞典的室内设 计作品 永 远 都是有实际用途 的。”她 坚 定 地说— — 但 是它们 也可以 给人带来 惊 喜。例 如,只需 插 入一 根小 玻璃管,百合花烛台就可以摇 身化作一只 花 瓶,这是 一 件一 年到头都能 发 挥 作用的设 计 经典。这 些 作品不 仅 拥有实用功 能,更充 满 让 人嘴角上 扬的惊喜细 节。就为了这美妙的结合, 现 在 正是 探索 瑞典室内设 计 领域 的 好时 机 — — 趁 着其他 人都还没 发觉!

天然 材料”。“ 我们 的设 计力求做 到令人 赏心悦 目,同时保 持 极佳 触感。”她说 道,“ 我们不 会把 产品藏 在 花哨 的包 装 里。设 计 永 远是 要支 撑起 功 能的。” Iris Hantverk不 仅创造“直 接 、坦率的 ”家居 用品,而且在商业 的外 壳 之下,品牌 的内核 还有 着博爱的一面。“请 视力有缺 陷的工 匠制作手工 刷 子,这是我们 的传 统 及存 在 的意义。” Edhäll 解 释 道。虽然 瑞典 政 府削减了为雇 用视力受损 工 匠而提 供 的资金,Iris Hantverk仍然 继 续扶 持 着 这一 弱势群 体。若想支 持 这一 善 举,顾客可 以 选购 一只方便 携 带 在 行李 箱中的桌面刷或 洗 涤用的小刷 子 — — 这 些浑 然天成 的理 想 小 物不 仅能支 助 视力受损 的工 匠,还能将洁净而简单 的Iris Hantverk风 格 带回您的家中。 Designfirman由Minnie Boulala和 Omar Boulala创立于2014年,两人在 斯德哥 尔摩 老城 区(Gamla Stan)开设了一家设 计商店,致力于 填 补室内设 计市场的空缺。“ 我们 热 爱 老城区; 它 有一 种 独特的气 质,那是 你 在 这 座城 市的其 他任 何地 方都 找不 到的,它 散 发 着历史的气 息。” Minnie Boulala解 释 道,“同时 我们感觉 到,它缺了一些我们 可以 提 供 的东西。多多少少 每 个来到斯德哥 尔摩 的人都 会 经 过 老城区,在 这 里你应该 能 够看到瑞典 和 斯 堪 的纳维 亚在 室 内设 计 领域 的 精 髓。” Designfirman的每一 件产品都是由店主 亲自 挑 选 的。“ 我 只卖摩登的、新 颖的、我 认 为能在 将来成 为 设 计 经典的东西— — 未 来的 古典 珍 藏。”Minnie Boulala说 道,“ 如果设 计师 有什么 适合 我们 商店的作品,他们 就会来找 我们;他 们想让我们 来 销售。他们 喜 欢 我们 的商店,因 为 我们 的商店气 氛 融 洽,展现设 计品的 方 式 亦 非常 古典。我们 有一间店铺位于 一座17世 纪 建 造 的宫殿 里。它是 独一 无 二的,我想人们 都 喜 上图: Svenskt Tenn的一系列靠垫

86: WHEN YOU SHOP THE WORLD, SHOP TAX FREE 畅购全球,尊享退税 当您 在 全 球 顶 级 购物区中的30多万家商店消费 时,环 球 蓝联购物 退 税 服 务(Global Blue Tax Free Shopping)为 您节省购物 开 销。 每 年大 约有两千六百多万名游 客 享用环 球 蓝联 (Global Blue)的购物 退 税 服 务,何不加入他们 的行列?您只需 在 购物时留意 环 球 蓝联 (Global Blue)的蓝 星标 志,或 直 接问询商家是 否提 供环 球 蓝联(Global Blue)退 税 服 务,然 后 遵 循以下简单 的退 税流 程即 可: 1. 购物 消费 在 橱 窗里带 有 环 球 蓝联 退 税(Global Blue Tax Free) 标 志的商店中购物时,请向店员出示护照 原件,索要 环 球 蓝联 退 税 表格(Global Blue Tax Free Form),并 保存 好购物票 据。 2. 申领退 税 在 您 返 程离境前,请 前往 海 关柜台,出示 退 税 表格和 相关票 据,获 取海 关印章,然 后再到环 球 蓝联 的退 税 点领 取 退 税 款。 联 系方 式: taxfree@ globalblue. com +421 232 111 111 最低消费200瑞典克 朗即 可申请 退 税,能 够 节省 高达19%的商品购买 价。请注 意:您 收 到的退 税 款 是 增 值 税减去环 球 蓝联 的手 续费。如果您 选 择 现 金 退 税,部 分机 场 还 将以 退 税申请 表为单 位收取 现 金 退 税手 续费。


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РУССКИЙ ПЕРЕВОД 40: STAYING POWER СИЛА УСТОЙЧИВОСТИ

Ребекка Риз-Эванс рассказывает о шведских брендах, покоривших мировой рынок собственным стилем и свежим взглядом на моду Шведские бренды уверенно себя чувствуют во всех сегментах мировой моды – от авангардного Acne Studios до принципиально доступного H&M. Они постоянно ставят под сомнение нормы и традиции дизайна, благодаря чему создали узнаваемый национальный стиль и приобрели мировую известность. Именно это умение соединять эстетику, смыслы и экологичность помогло северным компаниям обосноваться в домах и гардеробах по всему миру. Качество значит для шведских брендов намного больше, чем тренды, однако это не означает отсутствие интереса к актуальной моде. Шведский стиль часто называют минималистским или концептуальным, и северные дизайнеры склонны обращаться к новациям, а не наследию. Сила шведского дизайна не в сочных цветочных принтах, изысканных кружевах или изящной вышивке, а в объемных силуэтах и функциональных тканях. Преодоление гендерных стереотипов в одежде – еще одна характерная черта скандинавского стиля. Они не сводят женственность к обтягивающим платьям и пастельной палитре, а мужественность – к строгим костюмам и темным оттенкам. Например, лейбл Cos, который входит в группу H&M, специализируется на костюмах свободного кроя, лаконичных белых рубашках и вещах свободного покроя для женщин. А стокгольмская марка Acne Studios с момента основания в 1996 году активно использует в мужских коллекциях розовый цвет, который традиционно считается женским, и даже сделала этот прием своим фирменным. Сломом гендерных норм шведский стиль Сверху: Weekday весна-лето 2018

не ограничивается – и обходит «возрастные препятствия» в одежде. Так, сооснователь и креативный директор Acne Studios Джонни Йоханссон решил сделать лицом рекламной кампании весна-лето 2018 Верушку фон Лендорф – 78-летнюю модель. Йоханссон объясняет, что цель компании – быть «современной и честной». Поэтому так важно


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продвигать идею, что икона стиля может быть любого возраста. У шведской моды в целом не бывает возрастного предела: над ней просто не властно время. Швеция придерживается более практичного подхода к дресс-кодам, чем это принято в Париже или Милане. Уличный стиль прочно вошел в северный гардероб: здесь охотно носят кроссовки с юбками или костюмами и предпочитают лаконичный и функциональный крой. Одежда из технологичной ткани позволяет телу дышать и двигаться, поэтому в ней так легко пересесть на велосипед и адаптироваться к смене сезонов. Стокгольмский бренд J Lindeberg

Сверху: J Lindeberg весна-лето 2018

начинал с готовой одежды и экипировки для гольфа. Дизайнеры, таким образом, понимают, как смешивать спорт и моду, чтобы получить удобную повседневную одежду. В этом заключается миссия бренда и, в какой-то мере, всей шведской моды. Креативный директор Йенс Вернер считает, что «очень важно знать тренды, но вовсе не обязательно им следовать». В его понимании, мода распространяется далеко за пределы актуальных трендов, и отправной точкой для коллекций могут послужить самые разные явления повседневной жизни: «художественная выставка, пост в Инстаграм, важный разговор, архитектура или винтажная вещь». Джонатан Гиршфельд и Макс Шиллер создали Eytys – один из самых влиятельных брендов кроссовок в мире. При этом они не ассоциируют себя с «кроссовочным хайпом» и придерживаются шведских принципов в работе. Например, они избегают популярного подхода к созданию обуви совместно с моделями, поскольку присутствие звезд первой величины сразу увеличивает стоимость кроссовок. Eytys ставит перед собой противоположную задачу – создавать доступные по цене вещи в стиле унисекс, которые можно носить вечно. Джонни Йоханссон утверждает, что Acne Studios не платит знаменитостям за то, что те носят вещи бренда. В интервью журналу GQ он подчеркнул, что «интереснее, когда люди сами находят нашу одежду и воспринимают ее по-своему». Эта позиция подкупает своей честностью и придает особый статус шведским компаниям: они делают ставку на индивидуальность, а не одноразовые тренды и быструю моду. Швеция уделяет особое внимание этической ответственности и устойчивости. В модной сфере это означает, что вещи можно носить очень долго, а покупатель понимает, что вкладывается в настоящее качество. Этот подход проник на все уровни – от доступного стритстайла до роскошного сегмента. Группа H&M подробно рассказывает клиентам, как стирать и заботиться об одежде, чтобы носить ее как можно дольше. Чтобы свести к минимуму опасные химикаты, компания также внимательно относится к фермерским и


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46: HEART OF THE HOME ДОМАШНИЙ ОЧАГ Пришло время познакомиться с лучшими творениями шведского дизайна: от скромных деревянных щеток до оригинальных оловянных изделий и антиквариата будущего, – говорит Салли Макилхоун

промышленным нормативам. Лейбл Weekday, который входит в группу H&M, активно развивается в последние годы и открыл уже 30 магазинов. Он придерживается строгих норм по защите окружающей среды и не использует поливинилхлорид и натуральный мех в своих коллекциях. Кроме того, мериносовая шерсть производится наиболее щадящим способом, а кожа поступает от скота, выращиваемого для производства мяса. Такие компании поддерживают культуру прозрачного бизнеса: они охотно рассказывают о своих поставщиках и материалах, а также помогают правильно ухаживать за вещами, чтобы продлить их жизнь. Продукция скандинавских брендов привлекательна долговечностью. Дело не только в выдающемся качестве, но и в особенном дизайне. Это применимо и к лайфстайл-брендам. Только в Швеции могли появиться такие разные компании, как Ikea и Spotify: их объединяет стремление к новациям и соответствие духу времени. В качестве ведущего принципа шведы выбирают идею своевременности и выстраивают идентичность на этичной моде, популярной во всем мире. Джонни Йоханссон подтверждает это: «Если вы из Швеции, вы выросли в окружении шведского дизайна, и он встроен в вашу индивидуальность». Сверху: кроссовки из коллекции Eytys весна-лето 2018

Ведущие шведские бренды одежды известны на весь мир, а вот магазины дизайна интерьеров по-прежнему остаются без внимания, несмотря на всемирную популярность скандинавского стиля. От идеальных принтов и деревянных изделий ручной работы до футуристических предметов интерьера – настало самое время познакомиться с коллекциями стокгольмских бутиков интерьерного дизайна. Svenskt Tenn – один из самых традиционных в Швеции домов дизайна. Он был основан в 1924 году Эстридом Эриксоном. В результате коллаборации с австрийским архитектором Йозефом Франком у бренда получилось выпустить очаровательную коллекцию изделий с принтами, которые продолжают бросать вызов шведскому минимализму. «Когда Йозеф Франк начал работать с Эстридом Эриксоном в 1934 году, он был ярым противником шведского минимализма и поэтому наполнил шведский дизайн яркими красками», – поясняет Томми Биндефельд, директор по маркетингу в Svenskt Tenn. Принты Франка выдержали проверку временем, и сейчас его цветочные узоры украшают подушки и ковры, выставленные в стокгольмском флагмане. Марка Svenskt Tenn известна многим оловянными изделиями, изначально выпускавшимися в сотрудничестве с Нильсом Фогштедтом. Захватывающие и по-прежнему современные оловянные чаши и подсвечники в форме стволов деревьев будут смотреться актуально в любом интерьере. «Олово – один из наших ключевых материалов, поэтому мы посвятили ему целый отдел магазина, – говорит Биндефельд. – У нас есть предметы классического дизайна 1920х годов, когда Эстрид Эриксон начал работать с оловом, а также современные работы известных и


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„Щетки, сделанные вручную мастерами с ограниченным зрением, – это наша история и смысл“ начинающих дизайнеров». Работая с креативными дизайнерами, компания Svenskt Tenn гарантирует актуальность продукции на современном рынке. «Svenskt Tenn имеет прочную основу в виде классических работ Йозефа Франка и Эстрида Эриксона, а в сочетании с современным дизайном они приобретают свежий и актуальный облик, – говорит Биндефельд. – Этой весной мы собираемся выпустить коллекцию новых тканей, созданных современными дизайнерами. Будет интересно посмотреть, как ткани сочетаются с Сверху: серия щеток Iris Hantverk

классическим дизайном Йозефа Франка». Iris Hantverk – еще один шведский бренд с богатым наследием. Больше всего он известен щетками: от щеток для душа до кухонных аксессуаров для мытья посуды. Сара Эдхелль и Ричард Спарренхёк управляют компанией с 2012 года. Эдхелль полагает, что акцент на «практичном дизайне» и «тщательно отобранных натуральных материалах» позволяет бренду Iris Hantverk оставаться актуальным. «Мы стремимся к тому, чтобы наши изделия радовали глаз и в то же время были приятными на ощупь, – говорит она. – Мы


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не прячем товар в красивую упаковку. Дизайн всегда сопровождает практичность». Помимо создания «простых, искренних» товаров для дома, компания Iris Hantverk склонна к филантропии. «Щетки, сделанные вручную мастерами с ограниченным зрением, – это наша история и смысл жизни», – поясняет Эдхелль. И хотя правительство Швеции сократило финансирование проектов по трудоустройству работников с нарушением зрения, Iris Hantverk продолжает оказывать помощь этой незащищенной группе населения. Чтобы поддержать это стремление, покупатели могут инвестировать в щетку для стола или для мытья посуды. Приобретая натуральные изделия, вы не только поддержите мастеров с ограниченным зрением, но и привнесете в дом минималистский стиль Iris Hantverk. Бренд Designfirman был основан в 2014 году Минни и Омаром Булала с целью заполонить промежуток на рынке интерьера. Для дизайнерского салона пара выбрала стокгольмский район Gamla Stan. «Мы любим Gamla Stan; здесь особая атмосфера, которую не встретишь в других частях города, тут веет историей, – поясняет Минни Булала, – и нам показалось, что здесь не достает того, что мы хотели предложить. Практически каждый посетитель Стокгольма так или иначе проходит через Gamla Stan, поэтому тут должны быть представлены шведские и скандинавские предметы интерьерного дизайна». Каждый продукт, предлагаемый Designfirman, отбирается вручную. «Я продаю современные вещи, которые, как мне кажется, станут классикой в ближайшем будущем – антиквариат будущего, – говорит Минни Булала. – Дизайнеры приходят к нам, когда у них есть что-то, что может вписаться в наш ассортимент, чтобы мы это продавали. Им нравятся наши магазины, классический стиль, в котором они оформлены. Один из магазинов располагается во дворце, построенном в 1600-х годах. Он уникален, и мне кажется, что людям нравится, когда их работы выставляются в такого рода местах». По словам Булала, отличной инвестицией для гостей Стокгольма будет ваза Äng, созданная Евой Шильдт для Klong, а также подсвечник Skultuna Lily. «Шведские предметы интерьера globalblue.ru

всегда очень практичны», – утверждает она, а многие из них могут вызвать немало удивления. Например, универсальный подсвечник Lily можно трансформировать в классическую вазу, добавив к нему небольшую стеклянную трубку. Не упустите возможность и откройте для себя мир шведского интерьера, сочетающий практичность и оригинальный дизайн.

86: WHEN YOU SHOP THE WORLD, SHOP TAX FREE СОВЕРШАЯ ПОКУПКИ ПО ВСЕМУ МИРУ, СОВЕРШАЙТЕ ИХ С TAX FREE Услуги Global Blue Tax Free Shopping позволят вам сэкономить на покупках в более чем 300 000 магазинах, расположенных в самых лучших шоппинг районах мира. Так почему бы не присоединиться к 26 миллионам путешественников, совершающих покупки Tax Free с Global Blue каждый год? Просто найдите голубую звезду или спросите о Global Blue и следуйте нашим несложным инструкциям. 1. В магазине Где бы вы ни совершали покупки, попросите Tax Free форму Global Blue и сохраните чеки. 2. При выезде Возвращаясь домой, в пункте отправления, пройдите к таможне для того, чтобы заверить ваши чеки для получения возврата в одном из наших офисов. Контакты: taxfree@globalblue.com +421 232 111 111 Потратьте минимум 200 крон и сэкономьте до 19% на стоимости покупок. Пожалуйста, примите к сведению, что конечная сумма возврата составит сумму налога (НДС) минус административная комиссия. В некоторых аэропортах при возврате наличными взимается комиссия за каждую Tax Free форму.


SOUVENIR

GOLDEN TOUCH Statement gold earrings are a major trend for spring/summer 2018 and this ruffled pair from Stockholm-based jewellery brand Charlotte Bonde would be a perfect memento of your trip to the Swedish capital. Made from gold-plated brass, the Hedvig Deco hoops are featherlight for comfortable all-day wear. Born into a creative Stockholm family and trained in London, Charlotte Ihre chose her maiden name to found the Charlotte Bonde brand in 2010. Since then it has gone from strength to Save up to 19% by shopping tax free, see page 86

strength and is now stocked in some of the most prestigious stores in the city. The designer loves to focus on architectural influences and nowhere can this be seen more clearly than in this sculptural standout pair of earrings. lt Charlotte Bonde Hedvig Deco earrings, SEK 1,200, NK Access, Hamngatan 18-20, 111 47 Stockholm, +46 (0)8 762 8070, charlottebonde.com FOR MAP GO TO PAGE 72


K A I A’ S CHOICE TRÉSOR COLLECTION

SHOP Stockholm SS18  
SHOP Stockholm SS18