Issuu on Google+

‘Sneaky’ Little Facebook Traffic Tactics For Real Estate Agents By Greg Reed


“Sneaky Little Facebook Traffic Tactics For Real Estate Agents”

“Sneaky Little Facebook Traffic Tactics For Real Estate Agents” is a worldwide protected publication of Greg Reed and www.magneticrealestateagent.com

Important Information This is for your personal use and you have NO selling rights to it. You may however give this away or include it as a bonus to any product or membership site. However you cannot alter any of the material contained within. Thanks for your co-operation,

All Rights Reserved No part of this material may be altered in any form whatsoever, electronic, or mechanical, including photocopying, recording or by any information storage system without the express permission of the author, dated and signed.

Disclaimer And/Or Legal Notices The information presented herein represents the views of the author as at the date of publication. Because of the rate which conditions change, the author reserves the right to alter and update his opinions based on the new conditions. This material is for informational purposes only and the author does not accept any responsibilities for any liabilities resulting from the use of this information. While every attempt has been made to verify the information provided here, the author and his referrals cannot assume any responsibility for errors, inaccuracies or omissions. Any slights of people or organizations are unintentional.


Greg Reed Page 3 All Rights Reserved “Sneaky Little Facebook Traffic Tactics For Real Estate Agents”

About The Author: Greg Reed “The satisfaction of helping a buyer/seller achieve a positive result. That’s what makes me tick. It energizes me every single day. In my 20+ year real estate career I’ve sold over 1000 properties and each and every sale has been a personal reward in itself. When I’m entrusted with the responsibility of selling someone’s home, I’m driven by the knowledge that my mission is to find the perfect seller/buyer match. I love the flexibility and variation of real estate; every home and every apartment is unique. My role is to help sellers find suitable buyers for their never ending myriad of designs in equally diverse locations. When I’m not working in real estate, I treasure my time with my family particularly the simple pleasures of a meal together or just catching up on everybody’s day. Above all it’s vitally important to me that I’m a great husband and role model for my children. People say I’m result orientated, tenacious and that I’m client focused. I’m perfectly comfortable with that. Selling your home is a big decision and it’s one that I take very seriously indeed I look forward to being able to help you in the upcoming sale of your home.”

IT’S TRUE! GREG SOLD 11 HOMES IN JUST 5 HOURS! Give Greg Reed a challenge and he delivers consistently amazing results. He is a man who knows real estate inside out and understands how to provide solutions for clients; clients who become passionate advocates of his services. A vigorous combination of commitment, energy, focus, negotiation skills and a stringent code of ethics is needed to sell 11 homes in 5 hours. And that’s what Greg achieved in the “Ultimate Auction at Sanctuary Cove” in 1992. A total of $30million of real estate was sold in one day to delighted buyers by ecstatic


sellers. It was a culmination of countless hours that ensured a successful day was had by all. The focus Greg harnessed to achieve this result continues into every property transaction he is involved with today. Sellers who have been involved with Greg attest to his energy, passion and enthusiasm. And above all his determination to deliver the best possible outcome for his clients is paramount. This relaxed, outgoing professional has been responsible for personal sales in excess of $400 million in his real estate career; an industry he is very passionate about. In a “prior” lifetime Greg has been a highly successful Fleet Sales Manager and Consultant within the tough, competitive motor industry (recognized amongst the Best 20 in Queensland for 2 years running) and a member of Mirvac’s elite Investor Services team producing over 50+ sales. Ask his clients why Greg is so successful and time after time they reply “He is a fantastic listener. He genuinely takes the time to listen to you and then relentlessly goes about his task to achieve the best possible results for you. He’s great.”

TESTIMONIALS “ Migrating to a new country was a big decision for us. We were nervous about where we would be living. Greg seemed to understand our nervousness and made us feel welcomed. We found a great home on the Coast and have introduced many of our friends to Greg. Thanks!” Sak Weng Foong, Malaysia “I bought a Gallery Home at Sanctuary Cove when I first met Greg Reed. His professional approach impressed me and we developed a good business relationship. On his visits to Indonesia I would often catch up with Greg. His knowledge of the market was great and I’ve introduced a lot of my friends and colleagues to him.” Boyke Gozali, President Director, Ometraco “Thanks for the hassle free process we went through when we purchased our investment property. The whole transaction was very smooth.”


Steven & Jan Campbell, Townsville “I didn’t know the Brisbane market very well when I first enquired about buying an investment property. Greg was very patient with me showing me a number of properties before I bought. I’m sure I must have been very frustrating. However Greg’s knowledge of the market and his professional approach won me over. I bought a great townhouse and have since been enjoying the terrific capital growth. When I next purchase I’ll be calling Greg.” Carmel Paterson, Sydney

To find out more about Greg, please visit his websites below: http://www.magneticrealestateleads.com http://www.magneticrealestateagent.com http://www.magneticrealestatesystem.com http://www.facebook.com/whoisgregreed http://www.twitter.com/whoisgregreed

Greg Reed

Page 5

All Rights Reserved


“Sneaky Little Facebook Traffic Tactics For Real Estate Agents”

Introduction Facebook is one of the great success stories of the internet. It’s a great place to meet new people as well as connect with old friends or even develop new networks of like minded people. Facebook now has over 355 million accounts attracting some 250,000 new registrations per day. These include, amongst others, business people seeking opportunities which therefore makes Facebook the ideal tool to include in any of your promotions. However there is one important thing to remember when looking at Facebook as a promotional tool for your product or services. Facebook is a social site designed to develop relationships and friendships. You must therefore adopt a very unique approach when promoting within such sites like Facebook. That’s where ‘Sneaky’ Little Facebook Traffic Tactics For Real estate Agents comes into play. You are about to discover how to utilize the tools within Facebook to effectively promote your business and generate traffic back to your main website – without offending anybody. You’ll also brand yourself and company as a trusted professional with which people will be happy to do business with. So let’s get started

Greg Reed

Greg Reed

Page 6

All Rights Reserved


“Sneaky Little Facebook Traffic Tactics For Real Estate Agents”

Getting Started Step One: To register for an account just visit http://www.facebook.com

Complete your details and Sign Up! You’ll get a confirmation email from Facebook to continue.

Greg Reed

Page 7

All Rights Reserved


“Sneaky Little Facebook Traffic Tactics For Real Estate Agents”

Step Two: Create Your Profile This is your window to the world. Here’s the page that people when searching for you, will land at. So it needs to be good. You need to complete all areas so as to communicate to people exactly who you are. Remember this is a social community. Make your profile gleam with personality – not all business! Your welcome message in particular should show your personality. Make sure you upload a good clear, recent photo of your self. People like to connect with those they can see. Connection requests without a photo don’t get responded to by me and they end up in the delete bin. Make sure this doesn’t happen to you. Add some other photos about you, your life, family and work. People love to connect to a real person.

Step Three: Join a Network Click on Settings on the top of your Facebook page. Then click on Networks and search for a network that interests you. It maybe determined by location, business, or interests. http://www.facebook.com/editaccount.php?networks

Step Four: Join Groups Go to your Home page and enter in the Search Box – Groups Greg Reed

Page 8

All Rights Reserved


“Sneaky Little Facebook Traffic Tactics For Real Estate Agents” This will give you a general list of all Groups available from which you can further define. Let’s say you are looking for Real estate Groups. Enter that into the search box and you can categorize that further into professional groups or investing or whatever from the sub category button.

Step Five: Talk to Somebody Get involved with people. After you’ve joined a few groups, visit them regularly and comment on the discussions that are taking place on a daily basis.

Greg Reed

Page 9

All Rights Reserved


“Sneaky Little Facebook Traffic Tactics For Real Estate Agents” Make sure your comments are of value by offering good advice. This is not the place to be spamming your business, it’s services or products. People will be attracted to you by the good advice and tips you give. It’s then and only then you should discuss your business. Be patient! Give before you want………………..and you shall receive by the bucket loads!

Greg Reed

Page 10

All Rights Reserved


“Sneaky Little Facebook Traffic Tactics For Real Estate Agents”

Creating Your Own Facebook Groups This is one of the great tools where you can really control the content of the Group, who’s involved and what you want to promote. By creating your own Facebook Group you are the master! Invite people to join and allow good quality content to be posted but be wary of spammers. Delete all spam within your Group to ensure integrity. If you don’t, you’ll get a massive amount of people leaving your Group. And that’s not want you want. Why? Because your Group is your private database. It’s a collection of names that you as the owner and only you, can communicate directly with this list. This is extremely powerful and it’s one of the quickest ways to develop you as the expert in your field. But like the Group rules about spamming applying to Members, make sure you adhere to these rules as well. If you consistently send out direct emails about your current listings or upcoming auctions etc, people will unclick. Add some real value in your emails. Offer some freebies, talk about a new training skill you just acquired, discuss tips about building wealth via real estate, but not all about your business. Be personal. Don’t bombard your emails with links to affiliate programs or any other get rich quick scheme idea you may want to promote. This is not the place. Build your creditability and your Group will grow. And so will your new database. And it didn’t cost you a cent!

Greg Reed

Page 11

All Rights Reserved


“Sneaky Little Facebook Traffic Tactics For Real Estate Agents” Now to create a New Group, simply got to your Profile and click on the Info tab Once at the Info page scroll towards the bottom to where you see Groups. Click on See All and this will take you to a page listing all the Groups you are a Member of. You have quite a few so as to connect with more people. At the Top of the page under My Groups you’ll see the ‘Create A New Group’ link Click on it and start building your New Group. http://www.facebook.com/?ref=home#/groups/create.php

________________________________________________________________ Greg Reed

Page 12

All Rights Reserved


“Sneaky Little Facebook Traffic Tactics For Real Estate Agents”

Who do you invite to your group? Obviously most people with whom you are currently connected. But if they don’t fit into your targeted audience for your Group, then go to the ‘Search’ box and enter keyword terms that would fit into your criteria. For example if your Group was about Real Estate Investing, place that term into the search box and view the results. If the term mainly returns Page or Group results, that’s ok. You’ll just have to dig a little deeper. In the above example click on a Page eg Real Estate Investing and look inside. When I did this search I found Fan Pages with 4726 members, another one with 1,907 and so on. Choose one and go inside to see if this fits with what your Group is about and join. You will also notice a list of that Group or Fan Page’s members. Click on See All and invite people who have the same interests as you to firstly become a Friend and possibly later a Group member. Eg Real Estate Investing

Real Estate Investors love to buy and hold, fix and flip, wholesale, subject to, lease option, or any other type of real estate investing

Fans

6 of 1,907 fans See All

Greg Reed

Page 13

All Rights Reserved


“Sneaky Little Facebook Traffic Tactics For Real Estate Agents”

Facebook Classified Ads Got something for sale? Want something? Here is your ideal place to promote your service of products. It’s called Facebook Marketplace http://www.facebook.com/marketplace See what other agents are already doing. You better get started!

Now you probably won’t make a lot of sales, but it is growing and gives you great exposure. ________________________________________________________________ Greg Reed Page 14 All Rights Reserved


“Sneaky Little Facebook Traffic Tactics For Real Estate Agents”

Invite People To Your Event Are you hosting an Event with your business? It could be a grand Auction or perhaps an investor seminar in your office or hotel venue. Events can be held both online through webinars and teleconferences or offline at a venue you choose. Why not invite your Facebook friends? Well you can. And it’s simple. Go to the very bottom of your Profile page and on the left side click on Applications. In the pop up menu you should see the icon for Events. Click on it and you’ll be taken to a page where you can Create An Event. Complete & invite.

________________________________________________________________ Greg Reed Page 15 All Rights Reserved


“Sneaky Little Facebook Traffic Tactics For Real Estate Agents”

Real Estate Applications Applications form part of the framework on Facebook for you to interact with others. They typically consist of things like alerts, business, chats, classifieds, events, food and drink just to name a few. Similarly if you have a specific need then you can develop your own applications (visit www.dapper.net ) or search existing ones already created on Facebook. Go to Applications at the bottom of your Profile page and select Browse More Applications. Search your desired request eg real estate,, real estate buyers, real estate sellers, real estate investing and you’ll be given a list of applications to apply to your Facebook page. Here’s an example of an application under ‘real estate buyers’

LivePads

LivePads provides real estate professionals, home buyers, and home sellers the necessary tools for all real estate needs. People can search for homes, sell their homes, utilize social networking, and find valuable web resources for real estate. Real Estate Sellers

FREE Real Estate Listing & Online Home Auction

by HomeMaxima.com Free Home Listings and Auctions for home sellers, owners, real estate agents, REO lenders (Foreclosure), and new home builders. Greg Reed

Page 16

All Rights Reserved


“Sneaky Little Facebook Traffic Tactics For Real Estate Agents”

Facebook Pages – Marketing YOU! Tell the world who you really are with your very own personalized Facebook Page. Promote yourself, your business and your services for – FREE! Go to http://www.facebook.com/pages and click on Create A Page

Choose the category for your page, give the page a name and click “Create Page”. Then simply add detail, upload a photo and even add applications like Events to your Page. Your options are endless. Create as many pages as you want. Start NOW! Greg Reed

Page 17

All Rights Reserved


“Sneaky Little Facebook Traffic Tactics For Real Estate Agents”

Build Traffic With Other Applications Create a ton of traffic to your websites and blogs by installing these applications onto your Facebook Profile. Social RSS Social RSS is the most popular RSS reader app in Facebook. You can add your blogs, twitter and RSS feeds to your Personal Profile and Business Pages. We also develop customized apps to the specific requirements of your company. Slide Share SlideShare is the world's largest community for sharing presentations. Using power point, create a listing presentation, five page ad for your brokerage services or a neighborhood you’re farming, upload to slideshare.com and this application automatically posts your slideshare presentations to your Facebook. Linked In Profile Let’s people see your Linked In profile as well as posting comments. Gives the viewer your professional side – great for new prospects. http://apps.facebook.com/linkedinprofile/ My Google Calendar Over 26,000 people use this application. Give it a go. And yes you can keep things private. Blog Box Blog Box is a feature-rich blogging platform for Facebook. You can add your blog as profile box or even separate tab! Post videos, comment friends' posts, and promote your blog outside of Facebook. Forget about Notes! Twitter See what your friends are up to on twitter. Over 220,000 users Greg Reed

Page 18

All rights Reserved


“Sneaky Little Facebook Traffic Tactics For Real Estate Agents”

Business And Self Promotion Apps Define Me Define Me allows others to anonymously list words that define you. The words are then displayed on your profile in a cloud, with the most common words appearing larger to offer an honest look at how others really view you. IEndorse I Endorse is a Facebook application that allows you to collect endorsements for the purpose of building your business relationships and reputation whether you provide a product, service, or just want to have fun. There is also a section for users to browse all the business categories to help them find products and services. Testimonials Like IEndorse it’s a way to gather customer testimonials

Communication Apps Calliflower FREE conference calls VoiceMail High quality voice messaging for facebook! Get a microphone chat, talk, socialize. Voice enable the Wall, Groups, and Photos. Create a VoiceProfile!

________________________________________________________________ Greg Reed Page 19 All Rights Reserved


“Sneaky Little Facebook Traffic Tactics For Real Estate Agents”

The Facebook Plan Facebook offers you the potential to expose yourself onto 355 million accounts and growing. Knowing how to do this will help but taking action is where the real success will be created. While most of your promotions on Facebook will be free, it is your time that will be your biggest outlay. Your connections on Facebook need to be communicated with on a consistent and regular basis. The best way to achieve this is to have a plan. Here’s what I’d suggest you do for an hour per day; 5 days minimum per week: Add Friends (15 mins) Search for friends or industry targets and add them as a friend. If you are in real estate, target people in real estate, real estate selling, real estate marketing, real estate auctions or real estate brokers. Define your target by location including country, state or city. Search for people in specific real estate companies eg Coldwell Banker, Keller Williams, Ray White Comment (15 mins) Add comments to other discussions or blogs. Make sure they add value. Update Status (5 mins) Provide an interesting comment about what you are doing. Remember it’s not all about business. Quotes are good comments to make; especially motivational ones. Post Content (10mins) Add content from your blogs or website. Greg Reed

Page 20

All Rights Reserved


“Sneaky Little Facebook Traffic Tactics For Real Estate Agents” If you adopt this plan and use the tools I mentioned earlier in this book, you’ll have a thriving Facebook site that’ll produce a ton a fresh, targeted leads to your main website. I hope you enjoyed this book. Feel free to pass this onto your friends by sending them to: http://www.magneticrealestateleads.com and downloading their copy for FREE! Thank you for your support. To your successful real estate career

Greg Reed

________________________________________________________________ Greg Reed Page 21 2/1/2010


Sneaky Little Facebook Traffic Tactics