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Fishing More fish, fewer chips.


he Oceana Group has made some purchases that will boost its fishing and fish processing volumes. It has also sold off its potatoprocessing business, Lamberts’ Bay Foods. With the purchase of Foodcorp’s fishing rights and an American fishmeal and oil company, Daybrook, Oceana now has operations in the USA, South Africa and Angola and achieved revenues in 2015/16 of R8.2-billion. The biggest brand performer for Oceana is Lucky Star canned pilchards, which enjoys 80% of market share in South Africa. Demersal fish such as hake and kingklip account for 46% of the national catch, with pelagic fish (anchovy, pilchards and sardines) making up 23%. Lobster makes up 11% and linefish 13%. The Western Cape is responsible for about 75% of the nation’s fishing. The value of the national catch across 22 commercial fishing sectors is about R6-billion. Sectors range from the highly capitalised deep-sea trawling industry to much smaller-scale lobster and abalone operations. Minister of Agriculture, Forestry and Fisheries Senzeni Zokwana has stated his intention to restructure the horse mackerel industry to promote local fishers and processors. A 15-year contract awarded in 2015 on this basis was overturned by the courts after objections by bodies such as FishSA, which represents eleven fishing associations. Most of South Africa’s major food companies have fishing divisions. Pioneer Fishing has no connection to the multi-product group Pioneer Foods, and is owned by Suiderland Corporation and African Pioneer Limited. Pioneer Fishing controls a canning, fishmeal and fish oil factory in St Helena Bay called Oranjevis, a joint venture with Terrasan Pelagic Fishery, and a processing and freezing factory in the Port Elizabeth harbour (Eyethu Fishing).

ONLINE RESOURCES FishSA: National Department of Agriculture, Forestry and Fisheries: SA Deep Sea Trawling Industry Association: Southern African Sustainable Seafood Initiative:


SECTOR INSIGHT Government intends restructuring the horse mackerel industry to boost local fishers.

Premier Fishing, a subsidiary of Sekunjalo Investments, runs 16 vessels and operates at seven locations, including Atlantic Cold Storage, which has capacity to store 2 500 tons of fish and 405 tons of live lobster. The company has lobster plants at Port Nolloth and Hout Bay, and a fish meal plant at Saldanha. Viking Fishing is active in fishing, processing and fish farms. It has 1 250 employees across its varied operations, which include trawling for hake; sardines and anchovies; the west coast rock lobster and prawns (in South Africa and Mozambique). Sea Harvest is vertically integrated and owns all its fishing vessels, processing facilities and cold storage facilities. Sea Harvest runs several shore-based factory plants, sells to more than 2 000 stores and has 46% of South Africa’s retail frozen fish market. Dromedaris Visserye specialises in Cape lobster, and supplies sardines and anchovies to China and Japan. WESTERN CAPE BUSINESS 2017

Western Cape Business 2017  
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