INTERVIEW exports, and to create an enabling environment for all agri-processed products to flourish. We have made headway, together with our partners, in our drive to increase water storage in the Brandvlei Dam so that more hectares can come under irrigation, producing more product for agri-processed goods. We have also commissioned the equipment we require for our residue testing facility, so that we can accomplish the testing required to export more Does the green economy hold potential for product to key international markets. All of the inithe Western Cape? tiatives under Project Khulisa are designed to open We are very excited about a recent Moody’s report, international markets for our produce. which found that the green economy in South Africa As part of Project Khulisa, we have also prioritised is the fastest growing in Africa, and is one of the direct air access. We are pleased with the significant fastest in the world. The Western Cape hosts 70% impact of the work we’ve done in boosting arrivals of green economy manufacturing and 60% of head to our province. offices of green economy companies. GreenCape has There has been an impressive 60% increase in a mandate to grow the green economy. Origin and Destination (O&D) passengers coming through Qatar since the project started. There has Do you have a focus on particular sectors? been an increase of 53% in O&D passengers from At the start of the new five-year term in 2014, we Turkey from 36 348 to 55 714. This growth is linked worked with McKinsey and Company to conduct a to the landing of direct Turkish Airlines flights into deep-dive study into our economy. Drawing from Cape Town. best practice in emerging market economies from all In total, between July 2015 and December 2016, over the world, they helped us develop a choice strat- we will have expanded six direct routes and estabegy: let’s concentrate on fewer sectors and drill much lished two new direct routes, resulting in 400 000 deeper. These sectors were tourism, agri-processing additional two-way seats to Cape Town. and oil and gas. This became Project Khulisa, which What are some of the indicators of this means “cause to grow” in isiXhosa. good growth? What were the key factors in choosing A total of 654 000m² was approved for constructhese sectors? tion in the Western Cape in 2015, nine times more Project Khulisa earmarked the following sectors as than the figure approved in Gauteng. Absa is the biggest growth engines for the next five years: centralising its operations at Century City, British • Agri-processing had 1.8% growth in Gross Value American Tobacco has just moved into offices at Add (GVA) and 7.7% jobs growth the Waterfront. Hisense, which already has a manu• Tourism was growing at 6.8% GVA growth and facturing facility in Atlantis, is working at how it can 7.8% jobs growth plug into the green economy. It is looking to treble The next sectors on the list were ICT, BPO and film or quadruple its investment into the region. Recently with the green economy cutting across many sectors. Cape Town received an award as best offshoring destination from a British outsourcing organisation. Can you give examples of how your de- This is testament to the business confidence in the partment supports businesses in the key Western Cape. sectors? We are driving a suite of initiatives to grow agriprocessing, under the banner of Project Khulisa. These include efforts to boost halaal and wine New York, London and Manchester, and also in Cape Town. DVT’s app-testing facility just off the N1 is the biggest in the southern hemisphere. With regard to skills, we have an artisanal focus and are aiming to produce 32 500 artisans in the next three years. To get the last mile done, on-the-job training, we have to get businesses on board to offer the required in-service training component.
WESTERN CAPE BUSINESS 2017