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SPECIAL FEATURE

Town Tourism and South African Tourism, and is the focal point for international air route development in the Western Cape. Zille paid tribute to the Air Access programme in her speech and noted that the new routes added in 2018 alone would create additional direct tourism spending of R620-million. The World Travel & Tourism Council (WTTC) forecasts growth above 6% per annum for Cape Town tourism over the next 10 years. It predicts that the city’s tourism industry will increase the number of tourism-related jobs from around 160 000 in 2016 to more than 230 000 by 2026. One of the reasons that tourists visit the Western Cape is the quality of its beaches. The province has 29 Blue Flag-accredited beaches, an international quality standard that covers 33 different measures. Ten beaches in greater Cape Town together with the likes of Santos (Mossel Bay), Grotto (Hermanus), Witsand (Hessequa) and Wilderness (Garden Route) have made the grade. A further five marinas have qualified for the programme, the local version of which is run by the Wildlife and Environment Society of South Africa. Several strategies are being adopted to further improve the province’s tourist offering and increase numbers. These include a service excellence programme where a town’s residents are encouraged to act as tourism ambassadors. A pilot project was successfully launched in Clanwilliam, where everyone in the town, including shop clerks and petrol station attendants, joined in. New cycling routes have been launched as part of the Cross Cape Cycle Route which links Plettenberg Bay with Stellenbosch via a number of charming WESTERN CAPE BUSINESS 2019

small towns. Further routes are planned to take the benefits of tourism to rural areas. Many towns and districts host annual festivals, such as the Prince Albert Olive Festival. The Leisure Marketing team at Wesgro supported 47 events in small towns in 2018. Work is being done on improving the system of visa approvals and on linking various sites associated with the late President Nelson Mandela. Halaal tourism also holds tremendous potential. The opening of the R500-million Zeitz Museum of Contemporary Art in the Victoria & Alfred Waterfront in Cape Town made a big impact in 2017. With a footfall of 24-million visitors going through the Waterfront every year, the Zeitz is well located to attract good crowds. It is expected to attract global art lovers as well. The conversion of the old grain silos which created 6 000m² of gallery space was paid for by the owners of the Waterfront, Growthpoint Properties and the Public Investment Corporation. The Waterfront has two new hotels, Radisson Red and the Silo Hotel attached to the Zeitz Museum. A significant move in the South African hotel sector is the decision by Marriott International to develop Marriott branded hotels in Johannesburg and Cape Town. The Port of Cape Town has launched its dedicated cruise-ship terminal, and the area between the terminal and the Cape Town International Convention Centre is being developed. The precinct, called the Yacht Club, includes a hotel, residential and commercial complex owned by the Amdec Group, and is linked to the Waterfront by canal. Another major development in the works will include two Marriott hotels. In the Cape Town CBD

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Western Cape Business 2019  

A unique guide to business, investment and tourism in the Western Cape. The 2019 edition of Western Cape Business is the 12th issue of this...

Western Cape Business 2019  

A unique guide to business, investment and tourism in the Western Cape. The 2019 edition of Western Cape Business is the 12th issue of this...

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