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DEDAT expands Global Entrepreneurship Week to Western Cape Entrepreneurship Month

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he future of youth entrepreneurship in the Western Cape is bright indeed. As part of Global Entrepreneurship Week, which hosts thousands of events caterering to millions of people, the Department of Economic Development and Tourism has held a series of workshops at Youth Cafés, which focused on ideation, fundraising, and social media optimisation. The aim was to encourage youths in smaller towns to start their own businesses and to promote entrepreneurship as a skill. The week was dedicated to targeting young start-ups in townships and rural areas. The initiative diverged from the usual practice of having “suits-and-ties” teaching business advice to a generic audience. Talks were conducted by experts and business owners who understand “millennial culture”. The power of the workshops rested on the use of minimal technical jargon, colourful, easy-to-follow presentations, and concrete, usable business tips. Participants received tangible help in creating their business plans, checking idea feasibility, and understanding the importance of digital skills and having an online presence in the modern age of business.

Long-term support A single visit is unlikely to make a lasting impact on the current youth situation, where work prospects are limited. After engaging with management at the Youth Cafés, the Department of Economic Development and Tourism is looking into options for longer-term support, whereby contact is maintained and visits occur more frequently. A key goal is to move rural economies into the mainstream economy through targeted government support and assistance which creates

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an enabling environment for businesses to thrive. While such interventions only scratch the surface of the problem, they do provide an excellent basis for gauging the demands and challenges faced by the locals. Thus, November’s events involved a range of activities, from workshops with young start-ups, to recognising the cream of the entrepreneurial crop at the Western Cape Entrepreneurship Expo, Summit and Awards. Youth and start-ups are very much interlinked so more startups need to be equipped with the skills to build SMEs. These workshops include themes such as business ideation, to maximising “likes” through developing a social media plan. We would like you to join the conversation around entrepreneurship, tackling red tape, and supporting the growth of the Western Cape economy.

WESTERN CAPE BUSINESS 2020

Profile for Global Africa Network

Western Cape Business 2020  

A unique guide to business, investment and tourism in the Western Cape. The 2020 edition of Western Cape Business is the 13th issue of this...

Western Cape Business 2020  

A unique guide to business, investment and tourism in the Western Cape. The 2020 edition of Western Cape Business is the 13th issue of this...

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