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ADVERTORIAL

Nedbank’s new brand promise focuses on client engagement that Newcreate brandaproposition encourages will better understanding clients toNedbank ‘see Provincial moneyGeneral differently’ Kevin de Beer, Manager in the ADVERTORIAL

Free State and Northern explains Nedbank Lorraine McAnda, NedbankCape, Free State andhow Northern Cape works with communities deliver banking solutions. Regional Manager, BusinesstoBanking, explains how the new brand values build on the expertise of the bank to benefit clients.

almost two years of research and client engagement that revealed that people want to work with purpose-driven institutions they can trust. They want a professional financial partner that balances expertise with a genuine commitment to do good. The public will see a number of changes in the next few months as the bank evolves its corporate identity, advertising and communication campaigns, as well as its products, services and channels. All these changes are designed to inspire clients and society to see money differently and partner with the bank to achieve their goals.

Nedbank officially launched its new brand repositioning during the first day of the world’s largest design festival – the 2017 Design Indaba on March 1. The bank’s new tagline challenges clients and society to ‘see money differently’. One of the solutions from Nedbank is Whole-view Business Banking™, which provides a bird’s-eye view of clients’ businesses. It is aimed at business owners who believe that they need the best-of-breed of financial institutions. The new brand positioning is built on Nedbank’s purpose: to use financial expertise to enable individuals, families, businesses and society to do good. Our new brand proposition was born after

Our new brand proposition is not just a marketing initiative but a reflection of the continuing business evolution at Nedbank. As a bank we want to ensure that our clients experience our brand in a way that is aligned with our brand promise. It is common knowledge that we live in a volatile socioeconomic environment, so it is even more important for us to intensify our commitment to improve on our skill in enabling clients to navigate challenges and meet their goals. If you would like to explore further how Business Banking can help take your firm to the next level, and for more information about Nedbank Business Banking Services call Lorraine McAnda on +27 (0)51 400 5745 or send an email to LorraineMc@nedbank.co.za.

Nedbank Ltd Reg No 1951/000009/06. Authorised financial services and registered credit provider (NCRCP16).

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