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Out Of Home Media Advertising For Wellness Channel Mumbai : Wellness TV Channel is all about holistic wellness wherein everybody can relate with content on the shows of staying Healthy — from a bodybuilder to a person suffering from diabetes or food issues or is overweight. It’s a well-rounded wellness channel for everybody. To create awareness about the channel, the broadcaster has rolled out an outdoor campaign with OOH agency-Global Advertisers. The agency has engaged its premium hoardings for this campaign in Mumbai. The creative shows that the channel will be available on Tata Sky DTH on channel number 771. Commenting on the success of the campaign, Sanjeev Gupta, MD, Global Advertisers said, “As per the client brief and our understanding of their target audience, our team at Global spotted areas and effective media tools for the promotion. The team provided hoardings at a premium location of Mumbai.“ Wellness TV has more than 100 top fitness gurus in India in the shows, including Bollywood celeb trainers. It has signed up with one of the biggest networks in the country and the channel will be available on TV, Internet and Mobile at a nominal charges.
Published on Jan 12, 2017
Commenting on the success of the campaign, Sanjeev Gupta, MD, Global Advertisers said, “As per the client brief and our understanding of the...