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Out Of Home Media Advertising For Honda Navi
Mumbai: HONDA, one of the finest two wheeler brands in India has launched outdoor campaign with India’s most trusted out-of-home agency, Global Advertisers. In order to create buzz for their products, the OOH agency has engaged large size hoardings for the promotion of their new bike- Honda Navi “Fun Patakha”. Catering to youth, the New Honda Navi is just like them. Little unsure. Little weird. One can’t really typecast it. Is it a scooter? Ummmmm… Is it a bike? Don’t know. But one thing is for sure, whatever it is, it’s one heck of a fun ride. And, to communicate this to their TG, the brand can be seen on large hoarding formats across Mumbai. Speaking on the campaign, Sanjeev Gupta, MD, Global Advertisers, said “We understand how automobile industry works and our team has carved out plan for HONDA keeping in mind their objective and TG. With our OOH campaign, we hope to get great footfall at their stores." Global Advertisers, distinguished for its quality hoardings and market expertise has executed more than 100 outdoor campaigns for automobile sector since inception.