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Out Of Home Advertising For UTI Mutual Funds Mumbai: UTI Mutual Funds has created quite a storm of late with outdoor campaigns in the city to promote its tax saving plans through a campaign “Beware of March”. India’s smartest outdoor agency Global Advertisers has been assigned to execute UTI Mutual Fund’s schemes on large hoardings across Mumbai. UTI Mutual Fund's investment philosophy is to deliver consistent and stable returns in the medium to long term with a fairly lower volatility of fund returns compared to the broad market. Through this campaign, UTI Mutual Funds aims to bring people closer to its flagship tax saving plan. Commenting on the campaign, Sanjeev Gupta, MD, Global Advertisers, said, "Now more and more people are spending time outside of their home to earn their livelihood. And for that travelling has increased in manifolds, it is important for a brand to be visible at places frequented by this audience. Today's working population travel extensively and hence strong presence in a city like Mumbai has become a necessary.”
Published on Jan 13, 2017
Mumbai: UTI Mutual Funds has created quite a storm of late with outdoor campaigns in the city to promote its tax saving plans through a camp...