Who Can Use OOH? Definition:-Outdoor Advertising is also known as out-of-home (OOH) advertising, this is a broad term that describes any type of advertising that reaches the consumer when he or she is outside of the home. Outdoor advertising is a mass-market medium, just like broadcast. It is better used for broad messages, branding and support campaigns. It cannot do the heavy lifting, and any attempts to do so will usually lead to a very cluttered and confusing message. The most common forms of outdoor advertising include: Hoarding Advertising. Point of sale displays Street furniture (bus shelters, kiosks, telephone booths etc) Transit advertising and wraps (taxis, buses, subways, trains etc) Mobile billboards Ambient media Out-of-home advertising (also referred to as OOH) is essentially all type of advertising that tries to reach the consumer while he is "outside of the home". Be it while traveling in the metro to reach office or while taking a coffee break. OOH is ubiquitous; on or in bus, taxi, railway station, airport, mall, retail store, road, club and scores of other touch points. OOH is everywhere where you are. It is the medium that reaches active consumers where they are most available to take notice i.e. out of their homes. Who can use OOH? The avenues for out-of-home are growing and so are the audiences registering the mediums. That's exactly why all types and sizes of businesses can use out-of-home advertising to gain exposure, generate sales and raise their profiles in the marketplace. Different people can use different kinds of outdoor media according to their product or service. Beverage companies normally use sports events like cricket or football; hotels and eating joints generally use nearby billboards to promote themselves, a bus shelter may promote a mobile service provider and kiosks may endorse a latest movie.
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