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Global Campaign Ops: A Business Plug-in for Globally Configurable Digital Marketing Campaigns Keep your agency and IT systems and run campaigns 30% faster with 10-30% uplift

SOLUTION HIGHLIGHTS ++Multiple skill sets Our team includes project managers, engineers, web production specialists, authors editors, designers and analytics experts, all with global program expertise

++Total management We manage any or all of your campaign execution so you can focus on more strategic marketing work

++Proven results We consistently deliver campaign execution that puts your compelling messages in front of all segments of your target market

++Scalability We provide a scalable team to expand your bandwidth as needed

++Global reach Our multilingual, culturally aware teams provide local market intelligence

© 2011 Lionbridge

Every time we request “some basic new website functionality, we hear, ‘The system doesn’t support that,’ or ‘That will take three months.’

Our in-country “marketing folks are not fully included in the localization process. They get frustrated and our campaigns suffer.

popular magazine “justApublished a great article buzzing about our new features, but it will take us eight weeks to deploy a US campaign alone. By then, the article will be old news.

can’t track “theWeperformance of

campaigns consistently across all countries. How are we supposed to improve?

Global marketers are struggling to deploy digital marketing campaigns in a timely and impactful way. Releasing a multi-geography campaign requires an intricate maze of creative agencies, production houses, language service providers, technologies, workflows, and deadlines. It’s a hard-to-manage process that is a major frustration for most companies.




Success with global campaigns requires a new approach. Too many companies are struggling with the tension of global brand consistency versus locally optimized campaigns. It is possible to do both. A globally configurable campaign enables simultaneous campaign releases, in multiple languages, with the flexibility for your local marketers to adapt campaign assets for their communities. Global Campaign Ops (GCO) is a plug-in solution that makes it easy to develop globally configurable campaigns that can be locally optimized. GCO provides:

++Agency template interface: Standardized configurability of global campaigns

++In-country marketing feedback: Automated campaign form to solicit customization requests, feedback, versioning, and reuse


++Global campaign workflow and asset management: Campaign asset versioning, instrumentation, reuse, and storage

++Integrated web publishing and localization: Reduced cycle time through a common process

KEEP YOUR AGENCY AND IT SYSTEMS GCO doesn’t require any IT changes or new software. We operate your existing systems better by adding our own process and technology as part of the overall service. We follow all of your IT department’s policies and procedures so IT is happy to provide oversight rather than having to directly support Marketing. We also work collaboratively with your marketing organizations and creative agencies to customize and publish your campaign assets, including digital and mobile ads, taglines, rich media, dynamic content, web pages, email, multi-tier intranets, videos, online demos and more.

GET STARTED Simplify the way you execute your global marketing campaigns. Contact us at

© 2011 Lionbridge

Lionbridge GMO Global Campaign Ops Solution Brief  

Global marketers are struggling to deploy digital marketing campaigns in a timely and impactful way. Releasing a multi-geography campaign re...

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