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CASE STUDY

Cisco Reduces Website Management Costs By 35 Percent Cisco was looking for a solution to streamline its global web operations, accelerate time-to-market for content updates, and reduce website publishing and management costs while continuing to meet the needs of both corporate and in-market stakeholders. To achieve this, Cisco sought a partner that could provide continuous content publishing capabilities with the flexibility to support local market adaptations. The selected partner also needed proven experience with various technologies including Documentum’s content management system, XHTML, CSS, JavaScript, Flash and XML.

HIGH-LEVEL RESOURCES AND EFFICIENT PROCESSES Cisco turned to Lionbridge, specialists in managing complex, multilingual websites for the world’s leading global brands. Lionbridge impressed Cisco with its innovation, expertise and proven best practices. Using Lionbridge’s Global Web Ops services, Cisco is able to satisfy global demand for its digital content with speed and efficiency. Lionbridge’s flexible solution adapts to the company’s existing web production systems and platforms.

CHALLENGES ++Reduce website publishing and management costs

++Apply website market adaptations for 25

Working with corporate and in-country Cisco teams, Lionbridge provides continuous online content adaptation, publishing and optimization services. The new model supports regional stakeholders, communications channels and formats to ensure a locally relevant and globally consistent web presence.

European and 42 emerging markets, including sites in Asia with complex scripts

SUCCESS WITH PERFORMANCE OPTIMIZATION

alignment across disperse geographies

Working together, Lionbridge and Cisco jointly established performance metrics, reporting and aggressive communication plans to ensure ongoing success and continued improvement. And, with Lionbridge’s project management dashboards, Cisco easily reviews all cases, KPIs, and SLAs, and analyzes activity and tracks performance in real-time.

© 2011 Lionbridge

++Accelerate time-to-market for content updates, rich media presentation and SEO

++Improve program management and ++Scale website management capabilities to match rapid growth and increasing market demands

++Provide high-end technical expertise for complex website structures

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CASE STUDY

PAIN-FREE PROCESS Since the Global Web Ops engagement, Lionbridge has achieved a 96-percent satisfaction rating from Cisco for in-scope and out-ofscope work. Lionbridge has also expanded its support from website content updates to full operations and maintenance support of Cisco’s digital presence including extranets, wikis, blogs, micro sites, and landing pages. The Lionbridge team takes care of everything from HTML coding and template creation to local versioning and rich media development.

BETTER QUALITY FOR LESS COST By providing multilingual web publishing experts that work directly with in-country Cisco marketing teams, Lionbridge has eliminated a constant pain point for Cisco—reaching nearly 70 markets with appropriately branded, consistent, and accurate web content in a timely manner. Cisco’s in-country sales and marketing teams have also been able to return their focus to the core value they bring to the company.

BENEFITS ++Significant cost savings of 35 percent over previous model

++Ability to support multiple market requests on demand

++Website updates fully deployed in less time

++Improved consistency and quality of content for all markets

ABOUT LIONBRIDGE Lionbridge is a market leader in the globalization services industry. Through offices in 26 countries and more than 90,000 in-market experts, we help companies manage and improve their digital presence around the world with our suite of global marketing solutions. To learn more, visit globalmarketingops.com/contact

© 2011 Lionbridge

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Lionbridge GMO Cisco Case Study