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Teaching Multimodality

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A graphical illustration of a developed model of the communication model made by Claude Elwood Shannon and Warren Weaver in 1949. The model got the following elements: A information source, an encoder sending the message through a media or channel, which may be interrupted or distorted by noise, to a decoder and a receiver. The receiver may give feedback back to the source.


The Old Vs. the New: Who is in control now? Why the change? -Space - Social issues -Word/Image

Alphabetic text Single Entry point Knowledge produced by author Fixed reading path Mostly writing

The winner is:

Open Order Multiple entry points Knowledge produced by reader Image and writing co-exist

604 Inclass Activity  

Response to Kress and others

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