BELOW Members of SK Telecom T1 celebrate after defeating Royal Club to take the 2013 trophy.
060 Good Luck Have Fun
of all the up-and-coming teams like Cloud 9 that they participate in.” The Challenger Series is not your typical corporate sponsorship. Matt Wolf, head of global gaming at the Coca Cola Company, is working closely with Riot Games to give fans more matches to watch and to build out a new tier for eSports. “Coke is going to be involved in a very deep and authentic way, helping to establish a Challenger Series of semi-pro players that are going to be aspiring to move into the LCS,” said Marc Merrill, president and CMO of Riot Games. “They’re really going to be helping to build out that new tier with some competitions and having teams that are aspiring to make it into the pro league. More details will come about this, but Coke’s really going to be partnering with us to help craft a real league experience that will enable lots of other teams to participate in high-level play with the hopes of making it into the LCS.” Riot Games has a lot of plans for Season 4, although the exact details are still being worked out. One reason is because of the grueling schedule that the end of the season and the LCS put on the teams. With a successful Staples Center now in the history books, the developer is looking ahead. “Improving large scale things like balance is something that we addressed in Season 3 with changes to items and we’re certainly considering changes of that sort of nature and scope going forward,” said Brandon Beck. “There’s a constant commitment to evolving the quality of the assets and the experience, the quality of art, the sound, the dialogue, everything. It’s sort of an on-