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Riot Talks What’s Next: League of Legends, Season 4 By John Gaudiosi Photos courtesy LoL eSports

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Now that SK Telecom T1 has hoisted the Summoner’s Cup and closed out season 3 of the League of Legends Championship Series (LCS), Riot Games is shifting its attention to 2014 and the January launch of LCS Season 4. Here’s a look at what’s to come. THE 2013 LCS FINAL SOLD OUT THE STAPLES

Good Luck Have Fun

Center in just an hour, packing 13,000 devout fans from around the world into the home of the Los Angeles Lakers and Clippers. Another 1.3 million fans tuned into the live streams of the action via Youtube, Twitch and Azubu, connecting the world with eSports. “I think Staples Center does send a signal,” said Brandon Beck, CEO and co-founder of Riot Games. “There are always a lot of people that are on the fence about eSports in the sponsorship community. It’s important that advertisers and the people that can contribute to this ecosystem—which ultimately is the primary way that teams and players can sustain their economics—take eSports seriously. This event helps that

cause. But for us it’s not as much about that as it is just the awesomeness of watching eSports in one of the world’s best arenas in front of a fired up crowd.” One company no longer on the fence is Coca Cola. Next year will see the introduction of a minor league system, sponsored by Coke Zero, called Challenger Series. Riot is opening up the gaming field and offering teams an opportunity to compete at a high


GLHF Magazine Issue #7