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Pennants, couriers and other items directly support teams in their endeavor to create a self-sustaining business while also offering an immediate merchandise supporters can enjoy. With teams and players, Valve uses their position to help promote events and their organizers by offering a real return for their production and organization while also offering something more to the purchasers. The downside to this system is that organizations can offer a minimum of prize-money to the teams, but also rely on doing online events to save costs and push profit numbers, leading to less offline major events and more short-term tournaments featuring the same fan-favourites to bolster interest. Valve’s role is a launchpad for eSports entrepreneurs, taking a more foundational role in growing the eSports audience. Valve doesn’t accelerate the scene beyond improving the game and its client (financially speaking) and they have gone on record saying they were not ready to start

ABOVE: VALVE CORPORATION

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utilizes all its platforms: DotaTV, Steam Digital Distribution service and the client, to maximize advertising for their contributors and drive potential businesses. Valve is building their scene from the ground-up with only restrictions that impede unfairness to other contributors of the scene. Because of this, event organizers, players and spectators are all offered equal opportunity to provide to the game and see a genuine return either in merchandise or profit. Players are not locked into a system, they are free to participate in any and all events/tournaments. With free control comes the need for direction and Valve guides all aspects of the scene with ways to help sustain an organization’s business. Items such as Team Pennants and cosmetic couriers in the Dota 2 shop offer a strong return for organizations to turn a real dollar with Valve serving as an advertising helping hand. Displayed here are the many items and tickets you can buy from the Dota 2 Shop found within the Dota 2 game client.


GLHF Magazine Issue #7